hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m going to answer question from one of my
going to answer question from one of my
going to answer question from one of my newsletter readers Jennifer who wrote in
newsletter readers Jennifer who wrote in
newsletter readers Jennifer who wrote in asking me to check out her website
asking me to check out her website
asking me to check out her website called hocus-pocus pocus kids where it’s
called hocus-pocus pocus kids where it’s
called hocus-pocus pocus kids where it’s for children’s clothing on the ground
for children’s clothing on the ground
for children’s clothing on the ground level up from there check out my site so
level up from there check out my site so
level up from there check out my site so we’re going to check out the site and
we’re going to check out the site and
we’re going to check out the site and see what we think so the first thing I
see what we think so the first thing I
see what we think so the first thing I would do I she even before checking the
would do I she even before checking the
would do I she even before checking the site is I’d always try to add one
site is I’d always try to add one
site is I’d always try to add one sentence if you ever want somebody to
sentence if you ever want somebody to
sentence if you ever want somebody to check out your website a lot of times
check out your website a lot of times
check out your website a lot of times people won’t do it so it’s great to add
people won’t do it so it’s great to add
people won’t do it so it’s great to add a sentence to explain what it is that
a sentence to explain what it is that
a sentence to explain what it is that you do so it’s great to this you know
you do so it’s great to this you know
you do so it’s great to this you know children’s clothing but what makes you
children’s clothing but what makes you
children’s clothing but what makes you unique there’s a lot of companies that
unique there’s a lot of companies that
unique there’s a lot of companies that do children’s clothing so what’s so
do children’s clothing so what’s so
do children’s clothing so what’s so special about you and your clothes
special about you and your clothes
special about you and your clothes anytime you’re telling anybody about
anytime you’re telling anybody about
anytime you’re telling anybody about your your business by email and person
your your business by email and person
your your business by email and person you always want to explain with one
you always want to explain with one
you always want to explain with one extra sentence what’s so special about
extra sentence what’s so special about
extra sentence what’s so special about your company but we’ll figure that go on
your company but we’ll figure that go on
your company but we’ll figure that go on to the next page so loading up the page
to the next page so loading up the page
to the next page so loading up the page the first thing I notice is that this
the first thing I notice is that this
the first thing I notice is that this picture is out of focus so I don’t know
picture is out of focus so I don’t know
picture is out of focus so I don’t know if it was maybe too small and then you
if it was maybe too small and then you
if it was maybe too small and then you expanded it to be bigger but the picture
expanded it to be bigger but the picture
expanded it to be bigger but the picture is is blurry and it doesn’t make the
is is blurry and it doesn’t make the
is is blurry and it doesn’t make the company look I guess as professional as
company look I guess as professional as
company look I guess as professional as it could be because it’s out of focus
it could be because it’s out of focus
it could be because it’s out of focus again I’m looking on it here and I don’t
again I’m looking on it here and I don’t
again I’m looking on it here and I don’t see one sentence to explain what it is
see one sentence to explain what it is
see one sentence to explain what it is that you do so it’s kids words and
that you do so it’s kids words and
that you do so it’s kids words and accessories but again why are you
accessories but again why are you
accessories but again why are you different maybe something in here would
different maybe something in here would
different maybe something in here would be nice to see I’ll click on the home
be nice to see I’ll click on the home
be nice to see I’ll click on the home about us the CEO it shows up not a lot
about us the CEO it shows up not a lot
about us the CEO it shows up not a lot of detail here hocus-pocus brand new
of detail here hocus-pocus brand new
of detail here hocus-pocus brand new business survey for 2012 I probably take
business survey for 2012 I probably take
business survey for 2012 I probably take that out you usually don’t see companies
that out you usually don’t see companies
that out you usually don’t see companies saying when they got started unless they
saying when they got started unless they
saying when they got started unless they got started a long time ago because that
got started a long time ago because that
got started a long time ago because that adds to the credibility this might take
adds to the credibility this might take
adds to the credibility this might take away from your credibility if somebody
away from your credibility if somebody
away from your credibility if somebody comes to the site and see kind of blurry
comes to the site and see kind of blurry
comes to the site and see kind of blurry pictures and it’s a brand new business
pictures and it’s a brand new business
pictures and it’s a brand new business they might think twice about putting
they might think twice about putting
they might think twice about putting their credit card information in and
their credit card information in and
their credit card information in and making an order for some of your clothes
making an order for some of your clothes
making an order for some of your clothes so I probably take that out as a mother
so I probably take that out as a mother
so I probably take that out as a mother of designers business to help families
of designers business to help families
of designers business to help families with our beautiful range of brand
with our beautiful range of brand
with our beautiful range of brand clothing very probably brand-name
clothing very probably brand-name
clothing very probably brand-name clothing you’re missing there I reduced
clothing you’re missing there I reduced
clothing you’re missing there I reduced prices I know how expensive children’s
prices I know how expensive children’s
prices I know how expensive children’s clothing is especially when our little
clothing is especially when our little
clothing is especially when our little angels only want to wear brand names
angels only want to wear brand names
angels only want to wear brand names okay so this is great this story is
okay so this is great this story is
okay so this is great this story is pretty good what I try to do here is
pretty good what I try to do here is
pretty good what I try to do here is expand in a little bit more I’d maybe
expand in a little bit more I’d maybe
expand in a little bit more I’d maybe include a picture of yourself with the
include a picture of yourself with the
include a picture of yourself with the kids hopefully talk about why you wanted
kids hopefully talk about why you wanted
kids hopefully talk about why you wanted to start this business in more detail
to start this business in more detail
to start this business in more detail and explain that I think anybody who
and explain that I think anybody who
and explain that I think anybody who clicks on our own reads it they might
clicks on our own reads it they might
clicks on our own reads it they might feel a connection to your store any
feel a connection to your store any
feel a connection to your store any parent will hopefully read your story
parent will hopefully read your story
parent will hopefully read your story and feel closer to you and then feel a
and feel closer to you and then feel a
and feel closer to you and then feel a little bit more comfortable and making a
little bit more comfortable and making a
little bit more comfortable and making a purchase from your website so i
purchase from your website so i
purchase from your website so i definitely want to expand on this a
definitely want to expand on this a
definitely want to expand on this a little bit more try to get you know at
little bit more try to get you know at
little bit more try to get you know at least 500 words in here to explain your
least 500 words in here to explain your
least 500 words in here to explain your story why you got started you know what
story why you got started you know what
story why you got started you know what your passion is and hopefully someone
your passion is and hopefully someone
your passion is and hopefully someone who goes through that process will then
who goes through that process will then
who goes through that process will then want to make a purchase for me let’s see
want to make a purchase for me let’s see
want to make a purchase for me let’s see what’s happening next the other thing I
what’s happening next the other thing I
what’s happening next the other thing I noticed here is that the the banner is
noticed here is that the the banner is
noticed here is that the the banner is the same so it’s what a little confused
the same so it’s what a little confused
the same so it’s what a little confused and I’m not quite sure if I’m on the
and I’m not quite sure if I’m on the
and I’m not quite sure if I’m on the same page or not because so much of the
same page or not because so much of the
same page or not because so much of the top part of this navigation is the same
top part of this navigation is the same
top part of this navigation is the same from here up but also you want to try to
from here up but also you want to try to
from here up but also you want to try to keep the navigation this banner here
keep the navigation this banner here
keep the navigation this banner here different for each page so this is about
different for each page so this is about
different for each page so this is about us you know you want to have you or your
us you know you want to have you or your
us you know you want to have you or your kids or pictures other features of the
kids or pictures other features of the
kids or pictures other features of the clothes just shake it up a little bit so
clothes just shake it up a little bit so
clothes just shake it up a little bit so it’s not the exact same picture and
it’s not the exact same picture and
it’s not the exact same picture and every page especially when this picture
every page especially when this picture
every page especially when this picture is is out of focus let’s see what
is is out of focus let’s see what
is is out of focus let’s see what happens next let’s go to boys where I
happens next let’s go to boys where I
happens next let’s go to boys where I have a son so let’s see whats app down
have a son so let’s see whats app down
have a son so let’s see whats app down this page ok so again the same top
this page ok so again the same top
this page ok so again the same top navigation with this banner here this
navigation with this banner here this
navigation with this banner here this would be a little bit of a turn-off
would be a little bit of a turn-off
would be a little bit of a turn-off because I have a son I’m here on the
because I have a son I’m here on the
because I have a son I’m here on the boys page and I’m seeing girls and you
boys page and I’m seeing girls and you
boys page and I’m seeing girls and you know bathing suit for girls girls
know bathing suit for girls girls
know bathing suit for girls girls clothing maybe this is for boys but
clothing maybe this is for boys but
clothing maybe this is for boys but again here if you’re looking for boys
again here if you’re looking for boys
again here if you’re looking for boys stuff the picture should be about boys
stuff the picture should be about boys
stuff the picture should be about boys happy boys pictures of the clothing
happy boys pictures of the clothing
happy boys pictures of the clothing whatever it is you should target that
whatever it is you should target that
whatever it is you should target that towards your audience
towards your audience
towards your audience looking at the pictures themselves a
looking at the pictures themselves a
looking at the pictures themselves a close I see we’ve got a broken picture
close I see we’ve got a broken picture
close I see we’ve got a broken picture here another broken picture here again
here another broken picture here again
here another broken picture here again if I’m thinking of buying from you and
if I’m thinking of buying from you and
if I’m thinking of buying from you and if I see a website that’s new and the
if I see a website that’s new and the
if I see a website that’s new and the the pictures are broken I’m probably not
the pictures are broken I’m probably not
the pictures are broken I’m probably not going to give them my credit card or
going to give them my credit card or
going to give them my credit card or trust that they’re going to deliver the
trust that they’re going to deliver the
trust that they’re going to deliver the product to me if I want to click on one
product to me if I want to click on one
product to me if I want to click on one of the products let’s try Star Wars I
of the products let’s try Star Wars I
of the products let’s try Star Wars I can’t actually click on the product I
can’t actually click on the product I
can’t actually click on the product I click on the picture okay okay so here
click on the picture okay okay so here
click on the picture okay okay so here there’s just the exact same picture so
there’s just the exact same picture so
there’s just the exact same picture so you not give them any more detail you
you not give them any more detail you
you not give them any more detail you definitely expect that that picture
definitely expect that that picture
definitely expect that that picture would be a lot bigger and hopefully you
would be a lot bigger and hopefully you
would be a lot bigger and hopefully you have more text here you should describe
have more text here you should describe
have more text here you should describe what this is so it says Star Wars pj set
what this is so it says Star Wars pj set
what this is so it says Star Wars pj set but i’m not quite sure what this is is
but i’m not quite sure what this is is
but i’m not quite sure what this is is this Darth Vader on the cover is this
this Darth Vader on the cover is this
this Darth Vader on the cover is this something else I’m not really sure what
something else I’m not really sure what
something else I’m not really sure what it is so you definitely make this
it is so you definitely make this
it is so you definitely make this picture bigger and also have some more
picture bigger and also have some more
picture bigger and also have some more text to explain what that is looking at
text to explain what that is looking at
text to explain what that is looking at the SEO of this page quickly you have
the SEO of this page quickly you have
the SEO of this page quickly you have the title saying with your collection
the title saying with your collection
the title saying with your collection and the URLs winter collection this is
and the URLs winter collection this is
and the URLs winter collection this is probably not going to get you ranked in
probably not going to get you ranked in
probably not going to get you ranked in Google you want to have something a
Google you want to have something a
Google you want to have something a little bit more specific I’d probably
little bit more specific I’d probably
little bit more specific I’d probably create a new page for each of these
create a new page for each of these
create a new page for each of these pieces of clothing if you can and call
pieces of clothing if you can and call
pieces of clothing if you can and call it you know Star Wars pajama set for
it you know Star Wars pajama set for
it you know Star Wars pajama set for boys ages of whatever the ages would be
boys ages of whatever the ages would be
boys ages of whatever the ages would be for size of three four five that might
for size of three four five that might
for size of three four five that might get somebody searching and landing on
get somebody searching and landing on
get somebody searching and landing on your page you want to make a purchase
your page you want to make a purchase
your page you want to make a purchase where you’re probably never going to
where you’re probably never going to
where you’re probably never going to rank for winter collection considering
rank for winter collection considering
rank for winter collection considering you’re going up against some pretty big
you’re going up against some pretty big
you’re going up against some pretty big competition so that’s my immediate
competition so that’s my immediate
competition so that’s my immediate thought I guess I’m on this boy’s page
thought I guess I’m on this boy’s page
thought I guess I’m on this boy’s page let’s see what else you do check out the
let’s see what else you do check out the
let’s see what else you do check out the clearance stock probably be popular for
clearance stock probably be popular for
clearance stock probably be popular for people coming want to see what’s
people coming want to see what’s
people coming want to see what’s immediately on sale so sleepy time
immediately on sale so sleepy time
immediately on sale so sleepy time you’re missing a quote here on the page
you’re missing a quote here on the page
you’re missing a quote here on the page I click on the picture again the same
I click on the picture again the same
I click on the picture again the same thing so again it’s just general
thing so again it’s just general
thing so again it’s just general professional doesn’t look good i
professional doesn’t look good i
professional doesn’t look good i probably wouldn’t buy from this site
probably wouldn’t buy from this site
probably wouldn’t buy from this site unless i really really had to have a
unless i really really had to have a
unless i really really had to have a specific product that you have that
specific product that you have that
specific product that you have that could
could
could find anywhere else this here click here
find anywhere else this here click here
find anywhere else this here click here to edit looks like you’re just templated
to edit looks like you’re just templated
to edit looks like you’re just templated stuff that these products don’t exist
stuff that these products don’t exist
stuff that these products don’t exist your if you know if you don’t have
your if you know if you don’t have
your if you know if you don’t have anything on here I wouldn’t have this
anything on here I wouldn’t have this
anything on here I wouldn’t have this this show up but just take it off and if
this show up but just take it off and if
this show up but just take it off and if the sleepy time is the only thing that’s
the sleepy time is the only thing that’s
the sleepy time is the only thing that’s on sale then just take everything else
on sale then just take everything else
on sale then just take everything else off what happens if i click it just
off what happens if i click it just
off what happens if i click it just refreshes the page okay so yeah this
refreshes the page okay so yeah this
refreshes the page okay so yeah this should all be removed again it doesn’t
should all be removed again it doesn’t
should all be removed again it doesn’t add to the credibility of the page you
add to the credibility of the page you
add to the credibility of the page you make the look nice let’s see what else
make the look nice let’s see what else
make the look nice let’s see what else we have parties hocus-pocus party’s fun
we have parties hocus-pocus party’s fun
we have parties hocus-pocus party’s fun relax enjoyable so here you actually
relax enjoyable so here you actually
relax enjoyable so here you actually have some text so this is good to your
have some text so this is good to your
have some text so this is good to your explaining you know this process you
explaining you know this process you
explaining you know this process you have you have some little more detail
have you have some little more detail
have you have some little more detail which is great you should add more text
which is great you should add more text
which is great you should add more text to the other pages which is good
to the other pages which is good
to the other pages which is good thinking about opening your own business
thinking about opening your own business
thinking about opening your own business ask about party planning business
ask about party planning business
ask about party planning business starter ask about our party planner our
starter ask about our party planner our
starter ask about our party planner our business starter sounds a little weird
business starter sounds a little weird
business starter sounds a little weird maybe starter kit or starter package and
maybe starter kit or starter package and
maybe starter kit or starter package and you definitely have a link here anytime
you definitely have a link here anytime
you definitely have a link here anytime you have a call to action you want to
you have a call to action you want to
you have a call to action you want to have it links somewhere to your contact
have it links somewhere to your contact
have it links somewhere to your contact email phone number whatever it is so
email phone number whatever it is so
email phone number whatever it is so they can actually you know follow
they can actually you know follow
they can actually you know follow through with that I notice here at the
through with that I notice here at the
through with that I notice here at the bottom to it says create a website with
bottom to it says create a website with
bottom to it says create a website with Weebly so we believes a great system to
Weebly so we believes a great system to
Weebly so we believes a great system to create professional-looking websites
create professional-looking websites
create professional-looking websites without having a technical background
without having a technical background
without having a technical background and overall the site has a lot of
and overall the site has a lot of
and overall the site has a lot of potential looks good i like i like these
potential looks good i like i like these
potential looks good i like i like these little leafy things it looks
little leafy things it looks
little leafy things it looks professional i like to drop down menus
professional i like to drop down menus
professional i like to drop down menus you don’t have to have a lot of
you don’t have to have a lot of
you don’t have to have a lot of technical skills to work with it again
technical skills to work with it again
technical skills to work with it again you could make the pictures and the
you could make the pictures and the
you could make the pictures and the descriptions look nicer but the overall
descriptions look nicer but the overall
descriptions look nicer but the overall design is not bad but this doesn’t look
design is not bad but this doesn’t look
design is not bad but this doesn’t look great I try to see if there’s a way to
great I try to see if there’s a way to
great I try to see if there’s a way to get this removed it doesn’t look good
get this removed it doesn’t look good
get this removed it doesn’t look good from again a custom point of view they
from again a custom point of view they
from again a custom point of view they come in and they see that you made it as
come in and they see that you made it as
come in and they see that you made it as a free website you know again they’re
a free website you know again they’re
a free website you know again they’re thinking well if they can’t afford to
thinking well if they can’t afford to
thinking well if they can’t afford to have a regular website are they going to
have a regular website are they going to
have a regular website are they going to really even ship my product if I give
really even ship my product if I give
really even ship my product if I give them my credit card information so you
them my credit card information so you
them my credit card information so you want to make your web your business and
want to make your web your business and
want to make your web your business and your website seem as credible as
your website seem as credible as
your website seem as credible as possible so I try to find a way to get
possible so I try to find a way to get
possible so I try to find a way to get that off but the design does look pretty
that off but the design does look pretty
that off but the design does look pretty good and I think there’s a lot to work
good and I think there’s a lot to work
good and I think there’s a lot to work with
with
with you have here maybe last last page look
you have here maybe last last page look
you have here maybe last last page look at the contact us so it’s great a caso
at the contact us so it’s great a caso
at the contact us so it’s great a caso address phone number email like us on
address phone number email like us on
address phone number email like us on Facebook I don’t see a way to click here
Facebook I don’t see a way to click here
Facebook I don’t see a way to click here so again if you want and somebody to
so again if you want and somebody to
so again if you want and somebody to take action you want to make sure you
take action you want to make sure you
take action you want to make sure you have that link i don’t know how would
have that link i don’t know how would
have that link i don’t know how would like you on facebook i don’t see
like you on facebook i don’t see
like you on facebook i don’t see facebook anywhere on your page I’d have
facebook anywhere on your page I’d have
facebook anywhere on your page I’d have to go to facebook and search for
to go to facebook and search for
to go to facebook and search for hocus-pocus kids wear which most people
hocus-pocus kids wear which most people
hocus-pocus kids wear which most people probably won’t do so again you want to
probably won’t do so again you want to
probably won’t do so again you want to make that super easy to do and yeah
make that super easy to do and yeah
make that super easy to do and yeah seeing that Weebly thing here again
seeing that Weebly thing here again
seeing that Weebly thing here again makes me second-guess the website so try
makes me second-guess the website so try
makes me second-guess the website so try to find a way to take that off so those
to find a way to take that off so those
to find a way to take that off so those are my initial thoughts I think overall
are my initial thoughts I think overall
are my initial thoughts I think overall it’s it has a lot of promise I think
it’s it has a lot of promise I think
it’s it has a lot of promise I think what you’re trying to do is very good I
what you’re trying to do is very good I
what you’re trying to do is very good I think if you can tell your story a
think if you can tell your story a
think if you can tell your story a little bit more and have people tune
little bit more and have people tune
little bit more and have people tune into that and and read it and hopefully
into that and and read it and hopefully
into that and and read it and hopefully feel the connection to you and I think
feel the connection to you and I think
feel the connection to you and I think if you can just change around the
if you can just change around the
if you can just change around the pictures improve the quality a little
pictures improve the quality a little
pictures improve the quality a little bit improve the product descriptions a
bit improve the product descriptions a
bit improve the product descriptions a little bit look at amazon com they’re
little bit look at amazon com they’re
little bit look at amazon com they’re great you know resource you know they’re
great you know resource you know they’re
great you know resource you know they’re selling this kind of stuff but also
selling this kind of stuff but also
selling this kind of stuff but also everything else see how they do it and
everything else see how they do it and
everything else see how they do it and with the reviews and all that kind of
with the reviews and all that kind of
with the reviews and all that kind of stuff that it’s a good best practice to
stuff that it’s a good best practice to
stuff that it’s a good best practice to be able to follow but I think there’s a
be able to follow but I think there’s a
be able to follow but I think there’s a lot of potential if you do it right so
lot of potential if you do it right so
lot of potential if you do it right so hopefully that gives you some some good
hopefully that gives you some some good
hopefully that gives you some some good advice and thanks for allowing us to use
advice and thanks for allowing us to use
advice and thanks for allowing us to use you as a guinea pig for those of you
you as a guinea pig for those of you
you as a guinea pig for those of you guys watching if you liked the video and
guys watching if you liked the video and
guys watching if you liked the video and you want to see more please give it a
you want to see more please give it a
you want to see more please give it a thumbs up below it makes you want to do
thumbs up below it makes you want to do
thumbs up below it makes you want to do more videos for you and if you have a
more videos for you and if you have a
more videos for you and if you have a comment about hocus pocus kidswear calm
comment about hocus pocus kidswear calm
comment about hocus pocus kidswear calm or if you have a question for your own
or if you have a question for your own
or if you have a question for your own business their website feel free to
business their website feel free to
business their website feel free to leave in the comments below I always
leave in the comments below I always
leave in the comments below I always read those and I love seeing them come
read those and I love seeing them come
read those and I love seeing them come in so thank you and you’ll see you on
in so thank you and you’ll see you on
in so thank you and you’ll see you on the next episode
”
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