hi I’m Evan Carmichael welcome another edition of ask Evan in today’s episode
edition of ask Evan in today’s episode
edition of ask Evan in today’s episode I’m going to answer question from one of
I’m going to answer question from one of
I’m going to answer question from one of my four meters Jason we’ve seen a couple
my four meters Jason we’ve seen a couple
my four meters Jason we’ve seen a couple times before now and he wants me to
times before now and he wants me to
times before now and he wants me to check out his landing page in sales
check out his landing page in sales
check out his landing page in sales letter for new program that he’s
letter for new program that he’s
letter for new program that he’s launching called how to be real
launching called how to be real
launching called how to be real blueprint so I thought I’d crittenton
blueprint so I thought I’d crittenton
blueprint so I thought I’d crittenton video and help him out so he has two
video and help him out so he has two
video and help him out so he has two lengths one is to a landing page who
lengths one is to a landing page who
lengths one is to a landing page who wants to a sales letter so we’ll open
wants to a sales letter so we’ll open
wants to a sales letter so we’ll open both and the first thing I know stood
both and the first thing I know stood
both and the first thing I know stood for was that the sales letter page is
for was that the sales letter page is
for was that the sales letter page is not found so there’s a broken link
not found so there’s a broken link
not found so there’s a broken link somewhere so can’t help you much here on
somewhere so can’t help you much here on
somewhere so can’t help you much here on this one Jason but looking at the other
this one Jason but looking at the other
this one Jason but looking at the other one this is a video that basically
one this is a video that basically
one this is a video that basically explains the program a little bit it’s
explains the program a little bit it’s
explains the program a little bit it’s talking about how to be yourself and you
talking about how to be yourself and you
talking about how to be yourself and you know why you could be afraid of being
know why you could be afraid of being
know why you could be afraid of being yourself and why it’s important I like
yourself and why it’s important I like
yourself and why it’s important I like that message there is a lot of people
that message there is a lot of people
that message there is a lot of people who are afraid to be themselves and it
who are afraid to be themselves and it
who are afraid to be themselves and it is a good competitive differentiation
is a good competitive differentiation
is a good competitive differentiation when you can be yourself when you bring
when you can be yourself when you bring
when you can be yourself when you bring that to your business then you’re much
that to your business then you’re much
that to your business then you’re much more likely to be successful than if you
more likely to be successful than if you
more likely to be successful than if you try to act as somebody else so I think
try to act as somebody else so I think
try to act as somebody else so I think there’s a there’s a message in there and
there’s a there’s a message in there and
there’s a there’s a message in there and if you can help people with that then
if you can help people with that then
if you can help people with that then that could be really useful for them as
that could be really useful for them as
that could be really useful for them as a does they try to grow I scroll down
a does they try to grow I scroll down
a does they try to grow I scroll down here and this doesn’t really captivate
here and this doesn’t really captivate
here and this doesn’t really captivate me my screen is a little bit smaller
me my screen is a little bit smaller
me my screen is a little bit smaller here that I’m recording because the
here that I’m recording because the
here that I’m recording because the dimension is just a little smaller but
dimension is just a little smaller but
dimension is just a little smaller but my actual screen I would see this
my actual screen I would see this
my actual screen I would see this normally above the scroll and this is
normally above the scroll and this is
normally above the scroll and this is where the scroll ended for me so it’s
where the scroll ended for me so it’s
where the scroll ended for me so it’s imagine meeting that person you look up
imagine meeting that person you look up
imagine meeting that person you look up to your idol you’re finally plus with a
to your idol you’re finally plus with a
to your idol you’re finally plus with a meeting and the first thing they ask you
meeting and the first thing they ask you
meeting and the first thing they ask you is who are you and to me that’s not
is who are you and to me that’s not
is who are you and to me that’s not really a big pain point I really liked
really a big pain point I really liked
really a big pain point I really liked it you’re talking about higher up on the
it you’re talking about higher up on the
it you’re talking about higher up on the page about you know being yourself and
page about you know being yourself and
page about you know being yourself and learning why that matters and being real
learning why that matters and being real
learning why that matters and being real i think that’s important but then this
i think that’s important but then this
i think that’s important but then this down here doesn’t really grabbed me so
down here doesn’t really grabbed me so
down here doesn’t really grabbed me so if i just hit on this page myself i
if i just hit on this page myself i
if i just hit on this page myself i would probably leave that quickly
would probably leave that quickly
would probably leave that quickly because this main message which is a lot
because this main message which is a lot
because this main message which is a lot bigger than the message above doesn’t
bigger than the message above doesn’t
bigger than the message above doesn’t really pull me the other thing you’ll
really pull me the other thing you’ll
really pull me the other thing you’ll find a lot is people may not necessarily
find a lot is people may not necessarily
find a lot is people may not necessarily read this if you find a small text above
read this if you find a small text above
read this if you find a small text above a video or picture you’ll find that the
a video or picture you’ll find that the
a video or picture you’ll find that the article gets drawn down here to the
article gets drawn down here to the
article gets drawn down here to the video
video
video and this might get missed so this is
and this might get missed so this is
and this might get missed so this is what actually is most interesting for me
what actually is most interesting for me
what actually is most interesting for me and that was below so you might want to
and that was below so you might want to
and that was below so you might want to just work on this this text a little bit
just work on this this text a little bit
just work on this this text a little bit as you scroll down you see that it’s a
as you scroll down you see that it’s a
as you scroll down you see that it’s a really long form text so there’s a lot
really long form text so there’s a lot
really long form text so there’s a lot of these types of products that are out
of these types of products that are out
of these types of products that are out there you what you run the danger of
there you what you run the danger of
there you what you run the danger of being associated with internet marketing
being associated with internet marketing
being associated with internet marketing products which are usually seen like
products which are usually seen like
products which are usually seen like this and there’s a lot that are not
this and there’s a lot that are not
this and there’s a lot that are not really great quality so you want to be
really great quality so you want to be
really great quality so you want to be careful you know that you don’t fall
careful you know that you don’t fall
careful you know that you don’t fall into that trap a little bit it is
into that trap a little bit it is
into that trap a little bit it is clearly laid out so yeah your eye
clearly laid out so yeah your eye
clearly laid out so yeah your eye doesn’t get too tired just pictures it’s
doesn’t get too tired just pictures it’s
doesn’t get too tired just pictures it’s it’s laid out well with there’s no
it’s laid out well with there’s no
it’s laid out well with there’s no difference in colors and things are
difference in colors and things are
difference in colors and things are bolded some things aren’t it’s great to
bolded some things aren’t it’s great to
bolded some things aren’t it’s great to see that there’s testimonials on here so
see that there’s testimonials on here so
see that there’s testimonials on here so it’s people that you know you can read
it’s people that you know you can read
it’s people that you know you can read and it shows their name their full name
and it shows their name their full name
and it shows their name their full name it shows what they do below it shows
it shows what they do below it shows
it shows what they do below it shows some of their websites so that’s really
some of their websites so that’s really
some of their websites so that’s really great again pretty easy to read here
great again pretty easy to read here
great again pretty easy to read here it’s broken up well so that goes on gone
it’s broken up well so that goes on gone
it’s broken up well so that goes on gone more testimonials etc quotes it’s great
more testimonials etc quotes it’s great
more testimonials etc quotes it’s great what I didn’t get the sense of here is
what I didn’t get the sense of here is
what I didn’t get the sense of here is who your target market is and I know
who your target market is and I know
who your target market is and I know we’ve talked about this a little bit in
we’ve talked about this a little bit in
we’ve talked about this a little bit in the forms apart from what I’m covering
the forms apart from what I’m covering
the forms apart from what I’m covering this video so talk about who your target
this video so talk about who your target
this video so talk about who your target market is who this can help instead of
market is who this can help instead of
market is who this can help instead of helping everybody if you can focus on a
helping everybody if you can focus on a
helping everybody if you can focus on a particular market you’re much more
particular market you’re much more
particular market you’re much more likely to be able to speak to them and
likely to be able to speak to them and
likely to be able to speak to them and their pain points any more likely to get
their pain points any more likely to get
their pain points any more likely to get people to take that next step whatever
people to take that next step whatever
people to take that next step whatever action you want them to take so this
action you want them to take so this
action you want them to take so this course is for you if blah blah blah not
course is for you if blah blah blah not
course is for you if blah blah blah not for you if these things it’s great but
for you if these things it’s great but
for you if these things it’s great but what what I don’t see here is what what
what what I don’t see here is what what
what what I don’t see here is what what do you want me to do like what’s my next
do you want me to do like what’s my next
do you want me to do like what’s my next step if people can sign up for this or
step if people can sign up for this or
step if people can sign up for this or you know the only thing here is if you
you know the only thing here is if you
you know the only thing here is if you have questions contact me so it’d be
have questions contact me so it’d be
have questions contact me so it’d be great to see what the next step is if
great to see what the next step is if
great to see what the next step is if it’s just a landing page for now get
it’s just a landing page for now get
it’s just a landing page for now get people on a leave their email to opt-in
people on a leave their email to opt-in
people on a leave their email to opt-in so that you can contact them when you
so that you can contact them when you
so that you can contact them when you launch that that might help you know in
launch that that might help you know in
launch that that might help you know in terms of your conversions overall looks
terms of your conversions overall looks
terms of your conversions overall looks interesting again I would work on the
interesting again I would work on the
interesting again I would work on the top if people don’t like what they see
top if people don’t like what they see
top if people don’t like what they see at the top here they’re going to bounce
at the top here they’re going to bounce
at the top here they’re going to bounce right away so it make this a little bit
right away so it make this a little bit
right away so it make this a little bit more talking to the pain
more talking to the pain
more talking to the pain of people I don’t know if meeting your
of people I don’t know if meeting your
of people I don’t know if meeting your idol and them asking who are you is
idol and them asking who are you is
idol and them asking who are you is really going to be a huge pain point for
really going to be a huge pain point for
really going to be a huge pain point for a lot of people so I might switch that
a lot of people so I might switch that
a lot of people so I might switch that up and talk about some of the pain
up and talk about some of the pain
up and talk about some of the pain points that you really helped solve our
points that you really helped solve our
points that you really helped solve our assume your course talks a lot more
assume your course talks a lot more
assume your course talks a lot more about you know how people can get
about you know how people can get
about you know how people can get confidence in themselves and develop
confidence in themselves and develop
confidence in themselves and develop their message and then they’re saying
their message and then they’re saying
their message and then they’re saying what they believe and what they stand
what they believe and what they stand
what they believe and what they stand for instead of what they’re going to
for instead of what they’re going to
for instead of what they’re going to tell their idol if they meet them so
tell their idol if they meet them so
tell their idol if they meet them so that’s what I would try to focus on in
that’s what I would try to focus on in
that’s what I would try to focus on in just a sales presentation and I think
just a sales presentation and I think
just a sales presentation and I think you’ll get a much better chance of
you’ll get a much better chance of
you’ll get a much better chance of getting people to convert but make sure
getting people to convert but make sure
getting people to convert but make sure you have something on there about
you have something on there about
you have something on there about conversion to at the end okay so that
conversion to at the end okay so that
conversion to at the end okay so that would really help in terms of getting
would really help in terms of getting
would really help in terms of getting the momentum built up for this launch so
the momentum built up for this launch so
the momentum built up for this launch so good luck Jason to help the video helped
good luck Jason to help the video helped
good luck Jason to help the video helped and keep me posted with how you do with
and keep me posted with how you do with
and keep me posted with how you do with it for everybody watching if you liked
it for everybody watching if you liked
it for everybody watching if you liked the video please give it a thumbs up
the video please give it a thumbs up
the video please give it a thumbs up below and it’d be great to hear your
below and it’d be great to hear your
below and it’d be great to hear your comments let me know you think about
comments let me know you think about
comments let me know you think about this website let me know what you’ve
this website let me know what you’ve
this website let me know what you’ve done in the past if you have any
done in the past if you have any
done in the past if you have any thoughts or questions and be great to
thoughts or questions and be great to
thoughts or questions and be great to hear from you in the comments below so
hear from you in the comments below so
hear from you in the comments below so thank you and we’ll see you on the next
thank you and we’ll see you on the next
thank you and we’ll see you on the next episode
”
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