use Twitter strategically if you just go on and post a whole bunch of promotional
on and post a whole bunch of promotional
on and post a whole bunch of promotional ads or aren’t really paying attention to
ads or aren’t really paying attention to
ads or aren’t really paying attention to people are saying about you you’re not
people are saying about you you’re not
people are saying about you you’re not going to get any value out of Twitter
going to get any value out of Twitter
going to get any value out of Twitter might as well just leave it if you’re
might as well just leave it if you’re
might as well just leave it if you’re going to spend your time on something
going to spend your time on something
going to spend your time on something you want to make sure you’re getting
you want to make sure you’re getting
you want to make sure you’re getting incredible value out of it otherwise
incredible value out of it otherwise
incredible value out of it otherwise dumping a move on to something that
dumping a move on to something that
dumping a move on to something that you’re good at I recently came off of
you’re good at I recently came off of
you’re good at I recently came off of Carnival Cruise and before I left I
Carnival Cruise and before I left I
Carnival Cruise and before I left I tweeted them to say hey carnival I’m
tweeted them to say hey carnival I’m
tweeted them to say hey carnival I’m coming on board here’s the ship looking
coming on board here’s the ship looking
coming on board here’s the ship looking forward to a great vacation you know
forward to a great vacation you know
forward to a great vacation you know they responded with nothing at the very
they responded with nothing at the very
they responded with nothing at the very least if you have a Twitter account you
least if you have a Twitter account you
least if you have a Twitter account you want to respond to the people who are
want to respond to the people who are
want to respond to the people who are talking to you at the very least what
talking to you at the very least what
talking to you at the very least what got me interested in Twitter at first I
got me interested in Twitter at first I
got me interested in Twitter at first I five this is stupid people talking about
five this is stupid people talking about
five this is stupid people talking about their cats what date for lunch what
their cats what date for lunch what
their cats what date for lunch what movie they’re watching I don’t care like
movie they’re watching I don’t care like
movie they’re watching I don’t care like I got business to do but I went to
I got business to do but I went to
I got business to do but I went to Twitter i did a search for my company
Twitter i did a search for my company
Twitter i did a search for my company name my website and found out that
name my website and found out that
name my website and found out that people were talking about me and I
people were talking about me and I
people were talking about me and I wasn’t a part of the conversation you
wasn’t a part of the conversation you
wasn’t a part of the conversation you want to hang out where your customers
want to hang out where your customers
want to hang out where your customers are so that’s the that’s the first thing
are so that’s the that’s the first thing
are so that’s the that’s the first thing before you dump any promotional material
before you dump any promotional material
before you dump any promotional material it on Twitter just listen and recognize
it on Twitter just listen and recognize
it on Twitter just listen and recognize the people who are talking about you you
the people who are talking about you you
the people who are talking about you you may have a really small business and
may have a really small business and
may have a really small business and that’s fine and you may not have a huge
that’s fine and you may not have a huge
that’s fine and you may not have a huge amount of chatter but just by having a
amount of chatter but just by having a
amount of chatter but just by having a Twitter account listed on your website
Twitter account listed on your website
Twitter account listed on your website some people will seek you out and ask
some people will seek you out and ask
some people will seek you out and ask you questions or talk to you mention you
you questions or talk to you mention you
you questions or talk to you mention you somehow through Twitter so you need to
somehow through Twitter so you need to
somehow through Twitter so you need to monitor the account at the very least
monitor the account at the very least
monitor the account at the very least monitor your account the very least a
monitor your account the very least a
monitor your account the very least a carnival should have done was right back
carnival should have done was right back
carnival should have done was right back to me to say have a great trip the very
to me to say have a great trip the very
to me to say have a great trip the very least that’s what that’s what I was
least that’s what that’s what I was
least that’s what that’s what I was actually expecting I’m not expecting
actually expecting I’m not expecting
actually expecting I’m not expecting great service I’m used to mediocre
great service I’m used to mediocre
great service I’m used to mediocre service now from from the cruise line
service now from from the cruise line
service now from from the cruise line industry but at the very least I was
industry but at the very least I was
industry but at the very least I was expecting some kind of response to get
expecting some kind of response to get
expecting some kind of response to get nothing is ridiculous what I would have
nothing is ridiculous what I would have
nothing is ridiculous what I would have done
done
done is not just thank the person if I was
is not just thank the person if I was
is not just thank the person if I was running that Carnival Cruise Line
running that Carnival Cruise Line
running that Carnival Cruise Line Twitter account I would find a way to go
Twitter account I would find a way to go
Twitter account I would find a way to go above and beyond to recognize Twitter
above and beyond to recognize Twitter
above and beyond to recognize Twitter person if you found my account you’d see
person if you found my account you’d see
person if you found my account you’d see I’ve got hundreds of thousands of
I’ve got hundreds of thousands of
I’ve got hundreds of thousands of followers very active and I would give
followers very active and I would give
followers very active and I would give that person some kind of free bonus give
that person some kind of free bonus give
that person some kind of free bonus give them a free internet package give them a
them a free internet package give them a
them a free internet package give them a free dinner upgrade give them a free
free dinner upgrade give them a free
free dinner upgrade give them a free tour these things cost nothing they
tour these things cost nothing they
tour these things cost nothing they cause nothing for the cruise ship and
cause nothing for the cruise ship and
cause nothing for the cruise ship and instead of me coming on slamming
instead of me coming on slamming
instead of me coming on slamming carnival and saying how crappy there are
carnival and saying how crappy there are
carnival and saying how crappy there are on their Twitter account I become insane
on their Twitter account I become insane
on their Twitter account I become insane here’s a company that gets it here’s the
here’s a company that gets it here’s the
here’s a company that gets it here’s the company who knows what they’re doing and
company who knows what they’re doing and
company who knows what they’re doing and would have cost them nothing they just
would have cost them nothing they just
would have cost them nothing they just have the wrong strategy and the wrong
have the wrong strategy and the wrong
have the wrong strategy and the wrong implementation and I know it’s hard you
implementation and I know it’s hard you
implementation and I know it’s hard you know it’s hard you have a million things
know it’s hard you have a million things
know it’s hard you have a million things to do why should you worry about Twitter
to do why should you worry about Twitter
to do why should you worry about Twitter as well that’s not like you have extra
as well that’s not like you have extra
as well that’s not like you have extra two hours every day to sit there and be
two hours every day to sit there and be
two hours every day to sit there and be on Twitter I get that and Carnival has a
on Twitter I get that and Carnival has a
on Twitter I get that and Carnival has a team of people who manage their social
team of people who manage their social
team of people who manage their social media they have 90 something thousand
media they have 90 something thousand
media they have 90 something thousand followers listen I have twice as many
followers listen I have twice as many
followers listen I have twice as many followers as carnival and I respond to
followers as carnival and I respond to
followers as carnival and I respond to everybody who writes to me and I do it
everybody who writes to me and I do it
everybody who writes to me and I do it personally it’s not somebody on my team
personally it’s not somebody on my team
personally it’s not somebody on my team writing for me it’s me you write to me
writing for me it’s me you write to me
writing for me it’s me you write to me on Twitter you get me responding to you
on Twitter you get me responding to you
on Twitter you get me responding to you because I think it’s important to
because I think it’s important to
because I think it’s important to interact with the people who are talking
interact with the people who are talking
interact with the people who are talking to me and talking about my business so
to me and talking about my business so
to me and talking about my business so if I can do it the whole team of
if I can do it the whole team of
if I can do it the whole team of Carnival can do it and you can do it if
Carnival can do it and you can do it if
Carnival can do it and you can do it if you’re a small company Yuri not have a
you’re a small company Yuri not have a
you’re a small company Yuri not have a lot of chatter going on hey that’s okay
lot of chatter going on hey that’s okay
lot of chatter going on hey that’s okay i’m not saying build up a huge twitter
i’m not saying build up a huge twitter
i’m not saying build up a huge twitter strategy it could work but at the very
strategy it could work but at the very
strategy it could work but at the very least listen to what’s going on and
least listen to what’s going on and
least listen to what’s going on and recognize the champions who are talking
recognize the champions who are talking
recognize the champions who are talking about your business because they’re
about your business because they’re
about your business because they’re going to keep doing it over and over and
going to keep doing it over and over and
going to keep doing it over and over and over again so here are some quick steps
over again so here are some quick steps
over again so here are some quick steps for you number one if you’re not on
for you number one if you’re not on
for you number one if you’re not on Twitter get on Twitter because people
Twitter get on Twitter because people
Twitter get on Twitter because people are searching for you if they see your
are searching for you if they see your
are searching for you if they see your website they’ll often look for a Twitter
website they’ll often look for a Twitter
website they’ll often look for a Twitter account now as a way to connect or as a
account now as a way to connect or as a
account now as a way to connect or as a way to tell other people about you
way to tell other people about you
way to tell other people about you so very least just set up the Twitter
so very least just set up the Twitter
so very least just set up the Twitter account and you’ll have it saved you
account and you’ll have it saved you
account and you’ll have it saved you know nobody else can take your name
know nobody else can take your name
know nobody else can take your name anymore don’t start writing crap okay
anymore don’t start writing crap okay
anymore don’t start writing crap okay everything you do should be great should
everything you do should be great should
everything you do should be great should have meaning and purpose so don’t just
have meaning and purpose so don’t just
have meaning and purpose so don’t just start pumping out deals hoping that
start pumping out deals hoping that
start pumping out deals hoping that you’re going to get results it’s not
you’re going to get results it’s not
you’re going to get results it’s not going to happen step number two is just
going to happen step number two is just
going to happen step number two is just listen see what people are saying about
listen see what people are saying about
listen see what people are saying about you see if people are writing to you and
you see if people are writing to you and
you see if people are writing to you and just thank them just listen if that’s
just thank them just listen if that’s
just thank them just listen if that’s all you do that’s okay to start you’ve
all you do that’s okay to start you’ve
all you do that’s okay to start you’ve opened up a new channel for people to
opened up a new channel for people to
opened up a new channel for people to talk to you that’s what you want the
talk to you that’s what you want the
talk to you that’s what you want the next step if you’re willing to do this
next step if you’re willing to do this
next step if you’re willing to do this is start sharing some thought leadership
is start sharing some thought leadership
is start sharing some thought leadership start talking about the things you
start talking about the things you
start talking about the things you believe in start talking about the
believe in start talking about the
believe in start talking about the things are having an impact on your
things are having an impact on your
things are having an impact on your business so talking about the customers
business so talking about the customers
business so talking about the customers that are using your your product or
that are using your your product or
that are using your your product or service provide a value just like
service provide a value just like
service provide a value just like anything else in business provide value
anything else in business provide value
anything else in business provide value don’t slam offers and crap down people’s
don’t slam offers and crap down people’s
don’t slam offers and crap down people’s throats they will not subscribe to your
throats they will not subscribe to your
throats they will not subscribe to your channel you want people to listen give
channel you want people to listen give
channel you want people to listen give them something to listen to what do you
them something to listen to what do you
them something to listen to what do you know from your expertise your you should
know from your expertise your you should
know from your expertise your you should be an expert in what you do what can you
be an expert in what you do what can you
be an expert in what you do what can you share a limited number of characters
share a limited number of characters
share a limited number of characters that will impact people’s lives that’ll
that will impact people’s lives that’ll
that will impact people’s lives that’ll make their day better you should be an
make their day better you should be an
make their day better you should be an expert and you need to share your
expert and you need to share your
expert and you need to share your knowledge with people that’s the next
knowledge with people that’s the next
knowledge with people that’s the next step on Twitter and it doesn’t have to
step on Twitter and it doesn’t have to
step on Twitter and it doesn’t have to be crazy you don’t have to post ten
be crazy you don’t have to post ten
be crazy you don’t have to post ten times a day start with once a week and
times a day start with once a week and
times a day start with once a week and build up from there but at the very
build up from there but at the very
build up from there but at the very least carnival you guys got it wrong
least carnival you guys got it wrong
least carnival you guys got it wrong thank the people recognize the people
thank the people recognize the people
thank the people recognize the people who are talking about you it takes two
who are talking about you it takes two
who are talking about you it takes two seconds and it’s expected these days
seconds and it’s expected these days
seconds and it’s expected these days it’s like not answering the phone if I
it’s like not answering the phone if I
it’s like not answering the phone if I can do it I spend my personal time on
can do it I spend my personal time on
can do it I spend my personal time on top of running my business and running
top of running my business and running
top of running my business and running my investments I have almost 200,000
my investments I have almost 200,000
my investments I have almost 200,000 followers you can do it on your account
followers you can do it on your account
followers you can do it on your account and it’s totally worth the effort to do
and it’s totally worth the effort to do
and it’s totally worth the effort to do it believe if you guys like this video
it believe if you guys like this video
it believe if you guys like this video please give it a thumbs up
please give it a thumbs up
please give it a thumbs up lo it always thinks you want to do more
lo it always thinks you want to do more
lo it always thinks you want to do more and I want to hear you have to think
and I want to hear you have to think
and I want to hear you have to think please leave a comment below if you have
please leave a comment below if you have
please leave a comment below if you have a question about your Twitter strategy
a question about your Twitter strategy
a question about your Twitter strategy let me know and I’ll answer it for you
let me know and I’ll answer it for you
let me know and I’ll answer it for you if you want to share what you’re doing
if you want to share what you’re doing
if you want to share what you’re doing that’s working let me know to a love
that’s working let me know to a love
that’s working let me know to a love scene those come in I really do love
scene those come in I really do love
scene those come in I really do love seeing the comments they make my morning
seeing the comments they make my morning
seeing the comments they make my morning every day I’m eating my lentils and i
every day I’m eating my lentils and i
every day I’m eating my lentils and i watch the comments come in and I respond
watch the comments come in and I respond
watch the comments come in and I respond to you guys so you make me want to keep
to you guys so you make me want to keep
to you guys so you make me want to keep doing these videos so thank you and I’ll
doing these videos so thank you and I’ll
doing these videos so thank you and I’ll see you soon
”
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