[Music] now is the time to take risk you don’t
now is the time to take risk you don’t
now is the time to take risk you don’t have kids as you get older your
have kids as you get older your
have kids as you get older your obligations increase so your thirst and
obligations increase so your thirst and
obligations increase so your thirst and once you have a family you start taking
once you have a family you start taking
once you have a family you start taking risk not just for yourself but for your
risk not just for yourself but for your
risk not just for yourself but for your family as well it gets much harder to do
family as well it gets much harder to do
family as well it gets much harder to do things that might not work out so now is
things that might not work out so now is
things that might not work out so now is the time to do that before you before
the time to do that before you before
the time to do that before you before you have those obligations so I would
you have those obligations so I would
you have those obligations so I would encourage you to take risks now to do
encourage you to take risks now to do
encourage you to take risks now to do something bold you won’t regret it
you know person I think every time is
you know person I think every time is the perfect time to start a business
the perfect time to start a business
the perfect time to start a business there’s no bad time if you do the work
there’s no bad time if you do the work
there’s no bad time if you do the work if you do the preparation you’ll know
if you do the preparation you’ll know
if you do the preparation you’ll know when it’s time and it doesn’t mean that
when it’s time and it doesn’t mean that
when it’s time and it doesn’t mean that it won’t be a little bit scary but you
it won’t be a little bit scary but you
it won’t be a little bit scary but you know it’s you’ll know and you don’t have
know it’s you’ll know and you don’t have
know it’s you’ll know and you don’t have to quit the daytime job if you don’t
to quit the daytime job if you don’t
to quit the daytime job if you don’t feel that all that comfortable and you
feel that all that comfortable and you
feel that all that comfortable and you can give it a run at night but whatever
can give it a run at night but whatever
can give it a run at night but whatever works for you now with the internet
works for you now with the internet
works for you now with the internet you’ve got all the choices in the world
you’ve got all the choices in the world
you’ve got all the choices in the world and you can just go out there do your
and you can just go out there do your
and you can just go out there do your own thing and and you know set up the
own thing and and you know set up the
own thing and and you know set up the business part-time
business part-time
business part-time [Music]
so many things go wrong when you’re
so many things go wrong when you’re starting a company and often I think
starting a company and often I think
starting a company and often I think people ask you know what mistakes should
people ask you know what mistakes should
people ask you know what mistakes should you avoid making and you know my answer
you avoid making and you know my answer
you avoid making and you know my answer the question is don’t even bother trying
the question is don’t even bother trying
the question is don’t even bother trying to avoid mistakes because you’re going
to avoid mistakes because you’re going
to avoid mistakes because you’re going to make tons of mistakes right and the
to make tons of mistakes right and the
to make tons of mistakes right and the the important thing is actually learning
the important thing is actually learning
the important thing is actually learning quickly from whatever mistakes you make
quickly from whatever mistakes you make
quickly from whatever mistakes you make and not giving up right and I mean there
and not giving up right and I mean there
and not giving up right and I mean there are things every single year of
are things every single year of
are things every single year of Facebook’s existence that could have
Facebook’s existence that could have
Facebook’s existence that could have killed us there made it so that it just
killed us there made it so that it just
killed us there made it so that it just seemed like moving forward and making a
seemed like moving forward and making a
seemed like moving forward and making a lot of progress just seemed intractable
lot of progress just seemed intractable
lot of progress just seemed intractable but you just kind of bounce back and you
but you just kind of bounce back and you
but you just kind of bounce back and you learn and nothing is impossible you just
learn and nothing is impossible you just
learn and nothing is impossible you just have to kind of keep running through the
have to kind of keep running through the
have to kind of keep running through the walls
walls
walls [Music]
you gotta have a plan everybody’s got a
you gotta have a plan everybody’s got a dream
dream
dream everybody’s got a goal what’s the plan
everybody’s got a goal what’s the plan
everybody’s got a goal what’s the plan and your plan is got to have something I
and your plan is got to have something I
and your plan is got to have something I call the c5 complex your plan is got to
call the c5 complex your plan is got to
call the c5 complex your plan is got to be clear concise compelling consistent
be clear concise compelling consistent
be clear concise compelling consistent and committed you’ve got to have a plan
and committed you’ve got to have a plan
and committed you’ve got to have a plan and when you’re trying to do something
and when you’re trying to do something
and when you’re trying to do something that you are truly passionate about
that you are truly passionate about
that you are truly passionate about there is no plan B okay Plan B so think
there is no plan B okay Plan B so think
there is no plan B okay Plan B so think about that for a second she’s three
about that for a second she’s three
about that for a second she’s three examples Michael Jordan was six NBA
examples Michael Jordan was six NBA
examples Michael Jordan was six NBA championships with the Chicago Bulls
championships with the Chicago Bulls
championships with the Chicago Bulls because he was committed to plan a not
because he was committed to plan a not
because he was committed to plan a not plan B Oprah Woodford became the queen
plan B Oprah Woodford became the queen
plan B Oprah Woodford became the queen of all media because she was committed
of all media because she was committed
of all media because she was committed to plan a not Plan B whatever your
to plan a not Plan B whatever your
to plan a not Plan B whatever your politics are Barack Obama is sitting in
politics are Barack Obama is sitting in
politics are Barack Obama is sitting in the White House because he was committed
the White House because he was committed
the White House because he was committed to plan a not plan B
if you’re going to start a company it
if you’re going to start a company it takes so much energy that you know you
takes so much energy that you know you
takes so much energy that you know you get better overcome your your feeling of
get better overcome your your feeling of
get better overcome your your feeling of risk I don’t think that you necessarily
risk I don’t think that you necessarily
risk I don’t think that you necessarily if you’re going to start a company
if you’re going to start a company
if you’re going to start a company should do it at the start of your career
should do it at the start of your career
should do it at the start of your career I think there’s a lot to be said for
I think there’s a lot to be said for
I think there’s a lot to be said for working for company learning how they do
working for company learning how they do
working for company learning how they do things really liking what you do
things really liking what you do
things really liking what you do whatever area that you get into given
whatever area that you get into given
whatever area that you get into given that you know even if you if you’re the
that you know even if you if you’re the
that you know even if you if you’re the best the best there’s always a chance of
best the best there’s always a chance of
best the best there’s always a chance of failure so I think it’s important that
failure so I think it’s important that
failure so I think it’s important that you really like whatever you’re doing if
you really like whatever you’re doing if
you really like whatever you’re doing if you don’t like it
you don’t like it
you don’t like it life is too short if you like what
life is too short if you like what
life is too short if you like what you’re doing you think about it even
you’re doing you think about it even
you’re doing you think about it even when you’re not working I mean it’ll
when you’re not working I mean it’ll
when you’re not working I mean it’ll just it’s something that your mind is
just it’s something that your mind is
just it’s something that your mind is drawn to and and if you don’t like it
drawn to and and if you don’t like it
drawn to and and if you don’t like it you just really can’t make it work I
you just really can’t make it work I
you just really can’t make it work I think
the key point there is you’ve got to
the key point there is you’ve got to enjoy what you do every day and for me
enjoy what you do every day and for me
enjoy what you do every day and for me that’s working with very smart people
that’s working with very smart people
that’s working with very smart people it’s working on new problems you know
it’s working on new problems you know
it’s working on new problems you know every time we think hey we’ve got a
every time we think hey we’ve got a
every time we think hey we’ve got a little bit of success we’re pretty
little bit of success we’re pretty
little bit of success we’re pretty careful not to dwell on it too much
careful not to dwell on it too much
careful not to dwell on it too much because the bar gets raised
you find your passion I was very very
you find your passion I was very very lucky to find him you know when I was
lucky to find him you know when I was
lucky to find him you know when I was seven or eight years old and you know
seven or eight years old and you know
seven or eight years old and you know and fortunately my children have found
and fortunately my children have found
and fortunately my children have found their passion might you know one son
their passion might you know one son
their passion might you know one son loves farming like nothing else one son
loves farming like nothing else one son
loves farming like nothing else one son was music like everything else and all
was music like everything else and all
was music like everything else and all three of them left philanthropy and what
three of them left philanthropy and what
three of them left philanthropy and what they get to do you’re lucky in life when
they get to do you’re lucky in life when
they get to do you’re lucky in life when you find it and you can’t guarantee
you find it and you can’t guarantee
you find it and you can’t guarantee you’re going to find it in your first
you’re going to find it in your first
you’re going to find it in your first job out but I always told college
job out but I always told college
job out but I always told college students who come on Icee take the job
students who come on Icee take the job
students who come on Icee take the job that you would take if you were
that you would take if you were
that you would take if you were independently wealthy
independently wealthy
independently wealthy you know that’s you’re going to do well
you know that’s you’re going to do well
you know that’s you’re going to do well at it
at it
at it [Music]
many many kids and many grown-ups do
many many kids and many grown-ups do figure out over time what their passions
figure out over time what their passions
figure out over time what their passions are and sometimes we let our I don’t
are and sometimes we let our I don’t
are and sometimes we let our I don’t think it’s that hard I think what
think it’s that hard I think what
think it’s that hard I think what happens though sometimes is that we let
happens though sometimes is that we let
happens though sometimes is that we let our intellectual selves overrule those
our intellectual selves overrule those
our intellectual selves overrule those passions and so that’s what needs to be
passions and so that’s what needs to be
passions and so that’s what needs to be guarded against
what stops your back is restored to the
what stops your back is restored to the story stop you from getting honest and
story stop you from getting honest and
story stop you from getting honest and if you can’t get honest with yourself
if you can’t get honest with yourself
if you can’t get honest with yourself there’s no way you can go what mod you
there’s no way you can go what mod you
there’s no way you can go what mod you like that success in sales in life it’s
like that success in sales in life it’s
like that success in sales in life it’s like a road map right you know where you
like a road map right you know where you
like a road map right you know where you want to go and have this perfect
want to go and have this perfect
want to go and have this perfect strategy with straight line to get there
strategy with straight line to get there
strategy with straight line to get there to perfect strategy it’s going to get
to perfect strategy it’s going to get
to perfect strategy it’s going to get you there every single time but if you
you there every single time but if you
you there every single time but if you don’t know your starting point if you’re
don’t know your starting point if you’re
don’t know your starting point if you’re not getting odds where you actually are
not getting odds where you actually are
not getting odds where you actually are it doesn’t matter how powerful the
it doesn’t matter how powerful the
it doesn’t matter how powerful the strategy if you’re creating company or
strategy if you’re creating company or
strategy if you’re creating company or if you’re joining companies the most
if you’re joining companies the most
if you’re joining companies the most important thing is to I attract great
important thing is to I attract great
important thing is to I attract great people the either of you would join a
people the either of you would join a
people the either of you would join a group that’s amazing that you really
group that’s amazing that you really
group that’s amazing that you really respect or keep building a company
respect or keep building a company
respect or keep building a company you’ve got to gather great people I mean
you’ve got to gather great people I mean
you’ve got to gather great people I mean all the company is is a group of people
all the company is is a group of people
all the company is is a group of people that have gathered together to create a
that have gathered together to create a
that have gathered together to create a product or service and so depending upon
product or service and so depending upon
product or service and so depending upon how talented and hardworking back group
how talented and hardworking back group
how talented and hardworking back group is and the greeter which they are
is and the greeter which they are
is and the greeter which they are focused cohesively in a good direction
focused cohesively in a good direction
focused cohesively in a good direction that will determine the success of the
that will determine the success of the
that will determine the success of the company
company
company so do everything you can to to gather
so do everything you can to to gather
so do everything you can to to gather great people if you’re creating a
great people if you’re creating a
great people if you’re creating a company
company
company [Music]
the passion i’ve always had for business
the passion i’ve always had for business and being an entrepreneur the trend that
and being an entrepreneur the trend that
and being an entrepreneur the trend that transfers into the map i’ve always been
transfers into the map i’ve always been
transfers into the map i’ve always been passionate some people thought you know
passionate some people thought you know
passionate some people thought you know like more OCD than anything else which i
like more OCD than anything else which i
like more OCD than anything else which i think is a great trade for an
think is a great trade for an
think is a great trade for an entrepreneur um well you know I
entrepreneur um well you know I
entrepreneur um well you know I mentioned the stamp business I would
mentioned the stamp business I would
mentioned the stamp business I would stay up till 3:00 4:00 in the morning
stay up till 3:00 4:00 in the morning
stay up till 3:00 4:00 in the morning even though I had to get up and go to
even though I had to get up and go to
even though I had to get up and go to school and read Lin stamp news and Scott
school and read Lin stamp news and Scott
school and read Lin stamp news and Scott stamp journals and have them all
stamp journals and have them all
stamp journals and have them all memorized and and use that to get myself
memorized and and use that to get myself
memorized and and use that to get myself an edge even when I was in college I’d
an edge even when I was in college I’d
an edge even when I was in college I’d be in lives in the library reading
be in lives in the library reading
be in lives in the library reading business books and just looking for
business books and just looking for
business books and just looking for business biographies and just reading
business biographies and just reading
business biographies and just reading all I could about business um when I had
all I could about business um when I had
all I could about business um when I had Micro solutions and you know I started
Micro solutions and you know I started
Micro solutions and you know I started with no money
with no money
with no money you know I pull all-nighters in front of
you know I pull all-nighters in front of
you know I pull all-nighters in front of borrowed computers teaching myself
borrowed computers teaching myself
borrowed computers teaching myself software and how the program
I made in my mind as a young guy I
I made in my mind as a young guy I wanted to become world-class and
wanted to become world-class and
wanted to become world-class and something I just had to find out what
something I just had to find out what
something I just had to find out what that something was going to be and the
that something was going to be and the
that something was going to be and the very first time that I walked into a
very first time that I walked into a
very first time that I walked into a Wall Street trading room I knew this is
Wall Street trading room I knew this is
Wall Street trading room I knew this is it the ticker tape is rolling
it the ticker tape is rolling
it the ticker tape is rolling the phones are ringing off the hook
the phones are ringing off the hook
the phones are ringing off the hook people are screaming and shouting out
people are screaming and shouting out
people are screaming and shouting out orders bodies are flying all over the
orders bodies are flying all over the
orders bodies are flying all over the place it would look like chaos to
place it would look like chaos to
place it would look like chaos to anybody else I could see the natural
anybody else I could see the natural
anybody else I could see the natural rhythm in it it was like I was reading a
rhythm in it it was like I was reading a
rhythm in it it was like I was reading a sheet of music and I knew this is where
sheet of music and I knew this is where
sheet of music and I knew this is where I’m supposed to be I kept coming back I
I’m supposed to be I kept coming back I
I’m supposed to be I kept coming back I wore one branch manager down to the
wore one branch manager down to the
wore one branch manager down to the point that he says to me Gardner based
point that he says to me Gardner based
point that he says to me Gardner based on persistence alone we go give you a
on persistence alone we go give you a
on persistence alone we go give you a shot man I quit my job that was all I
shot man I quit my job that was all I
shot man I quit my job that was all I wanted I went home and I told my ex you
wanted I went home and I told my ex you
wanted I went home and I told my ex you know what you said I couldn’t do it but
know what you said I couldn’t do it but
know what you said I couldn’t do it but guess what I started two weeks
my message this is only one way get rich
my message this is only one way get rich and that’s quick that’s not a
and that’s quick that’s not a
and that’s quick that’s not a get-rich-quick scheme though save your
get-rich-quick scheme though save your
get-rich-quick scheme though save your world to obsession to get rich slowly
world to obsession to get rich slowly
world to obsession to get rich slowly what I mean by getting rich quick is
what I mean by getting rich quick is
what I mean by getting rich quick is that there are certain things you have
that there are certain things you have
that there are certain things you have to know on the inner game of wealth how
to know on the inner game of wealth how
to know on the inner game of wealth how you manage your emotional state your
you manage your emotional state your
you manage your emotional state your beliefs your standards your focus in the
beliefs your standards your focus in the
beliefs your standards your focus in the outer game entrepreneurship sales
outer game entrepreneurship sales
outer game entrepreneurship sales marketing at adult multiple streams
marketing at adult multiple streams
marketing at adult multiple streams income once you it takes time that’s
income once you it takes time that’s
income once you it takes time that’s where the hard works a lot of hard work
where the hard works a lot of hard work
where the hard works a lot of hard work those are getting this lines up in that
those are getting this lines up in that
those are getting this lines up in that window but once you have it all once
window but once you have it all once
window but once you have it all once you’ve done the work then you can make
you’ve done the work then you can make
you’ve done the work then you can make money very very quickly it’s not a
money very very quickly it’s not a
money very very quickly it’s not a scheme but you gotta get richer with and
scheme but you gotta get richer with and
scheme but you gotta get richer with and you have to put the work in I said you
you have to put the work in I said you
you have to put the work in I said you don’t work hard good luck I mean I don’t
don’t work hard good luck I mean I don’t
don’t work hard good luck I mean I don’t know any rich people it don’t work
know any rich people it don’t work
know any rich people it don’t work really really I
really really I
really really I [Music]
there’s a very thin dividing line
there’s a very thin dividing line between success and failure when you
between success and failure when you
between success and failure when you start a business from scratch and you
start a business from scratch and you
start a business from scratch and you know if you don’t have enough money to
know if you don’t have enough money to
know if you don’t have enough money to pay the bills you go the wrong side of
pay the bills you go the wrong side of
pay the bills you go the wrong side of that dividing line and if you can
that dividing line and if you can
that dividing line and if you can somehow get enough money to pay the
somehow get enough money to pay the
somehow get enough money to pay the bills you pay the right side of that
bills you pay the right side of that
bills you pay the right side of that dividing line you know I’ve always been
dividing line you know I’ve always been
dividing line you know I’ve always been running running running faster than
running running running faster than
running running running faster than perhaps I shouldn’t and I’ve had great
perhaps I shouldn’t and I’ve had great
perhaps I shouldn’t and I’ve had great difficulty saying those two things so
difficulty saying those two things so
difficulty saying those two things so keep on taking on new things and we’ve
keep on taking on new things and we’ve
keep on taking on new things and we’ve just managed to stay the right side of
just managed to stay the right side of
just managed to stay the right side of the dividing line over the last 50 years
the dividing line over the last 50 years
the dividing line over the last 50 years in business but but equally in those
in business but but equally in those
in business but but equally in those early days when you when you’re starting
early days when you when you’re starting
early days when you when you’re starting a business without any financial backing
a business without any financial backing
a business without any financial backing it’s easy to slip the wrong side and in
it’s easy to slip the wrong side and in
it’s easy to slip the wrong side and in fact even most entrepreneurs do suits
fact even most entrepreneurs do suits
fact even most entrepreneurs do suits with the wrong side and of course the
with the wrong side and of course the
with the wrong side and of course the important English then justice you pick
important English then justice you pick
important English then justice you pick yourself up and you know start again and
yourself up and you know start again and
yourself up and you know start again and if it doesn’t work at that time keep
if it doesn’t work at that time keep
if it doesn’t work at that time keep keep going until you do succeed and not
keep going until you do succeed and not
keep going until you do succeed and not to give up so many people try to talk me
to give up so many people try to talk me
to give up so many people try to talk me out of starting a road company which it
out of starting a road company which it
out of starting a road company which it was crazy
was crazy
was crazy one good friend of mine collected a
one good friend of mine collected a
one good friend of mine collected a whole series of videos of rockets
whole series of videos of rockets
whole series of videos of rockets blowing up and maybe watch those she’s
blowing up and maybe watch those she’s
blowing up and maybe watch those she’s been let me lose all my money to many of
been let me lose all my money to many of
been let me lose all my money to many of us for a long time they’ve confused our
us for a long time they’ve confused our
us for a long time they’ve confused our network and our self-worth your network
network and our self-worth your network
network and our self-worth your network is going to fluctuate it’s going to go
is going to fluctuate it’s going to go
is going to fluctuate it’s going to go up and down that’s what money does but
up and down that’s what money does but
up and down that’s what money does but your self-worth
your self-worth
your self-worth not who you are what’s important to you
not who you are what’s important to you
not who you are what’s important to you how you live your values should never be
how you live your values should never be
how you live your values should never be negotiable compromised and should never
negotiable compromised and should never
negotiable compromised and should never settle again we have gotten to this
settle again we have gotten to this
settle again we have gotten to this point what we’ve got to say to ourselves
point what we’ve got to say to ourselves
point what we’ve got to say to ourselves my net worth is not my self-worth
my net worth is not my self-worth
my net worth is not my self-worth [Music]
[Music]
[Music] and
I’m going to put the vast majority of my
I’m going to put the vast majority of my energy attention and dollars into
energy attention and dollars into
energy attention and dollars into building a great product or service and
building a great product or service and
building a great product or service and put a smaller amount into shouting about
put a smaller amount into shouting about
put a smaller amount into shouting about it marketing it because I know if I
it marketing it because I know if I
it marketing it because I know if I build a great product or service my
build a great product or service my
build a great product or service my customers will tell each other I mean
customers will tell each other I mean
customers will tell each other I mean you have to mix in some patients with
you have to mix in some patients with
you have to mix in some patients with that the reason that most people are not
that the reason that most people are not
that the reason that most people are not successful and not wealthy is not
successful and not wealthy is not
successful and not wealthy is not because they set their goals too high
because they set their goals too high
because they set their goals too high and miss them because they set them to
and miss them because they set them to
and miss them because they set them to goal low and hit them get that not the
goal low and hit them get that not the
goal low and hit them get that not the core should set your goals too high and
core should set your goals too high and
core should set your goals too high and mix set your goals too low and efficient
mix set your goals too low and efficient
mix set your goals too low and efficient and get caught up in the average daily
and get caught up in the average daily
and get caught up in the average daily struggle of averages and mediocrity
struggle of averages and mediocrity
struggle of averages and mediocrity that’s what kills people
lots of people do not have the courage
lots of people do not have the courage to try to start a business and all I
to try to start a business and all I
to try to start a business and all I would say that I’ve written a book
would say that I’ve written a book
would say that I’ve written a book called screw it distance and it
called screw it distance and it
called screw it distance and it basically is trying to say to people
basically is trying to say to people
basically is trying to say to people just give it a try actually sometimes a
just give it a try actually sometimes a
just give it a try actually sometimes a very very small amount of money is
very very small amount of money is
very very small amount of money is always needed to start a company and my
always needed to start a company and my
always needed to start a company and my mother founded a bracelet on the street
mother founded a bracelet on the street
mother founded a bracelet on the street that she had audacity station and after
that she had audacity station and after
that she had audacity station and after three months the street had to sell it
three months the street had to sell it
three months the street had to sell it and you know the see a couple of hundred
and you know the see a couple of hundred
and you know the see a couple of hundred dollars was really critical at the
dollars was really critical at the
dollars was really critical at the critical time in the development of our
critical time in the development of our
critical time in the development of our business so all those places
business so all those places
business so all those places give it give it a go and good luck mmm
if anyone how well you want to do a
if anyone how well you want to do a particular starting a company you need
particular starting a company you need
particular starting a company you need to work super hard so what is super hard
to work super hard so what is super hard
to work super hard so what is super hard means well when my brother and I were
means well when my brother and I were
means well when my brother and I were studying our first company instead of
studying our first company instead of
studying our first company instead of getting an apartment we just rented a
getting an apartment we just rented a
getting an apartment we just rented a small office and we slept on the couch
small office and we slept on the couch
small office and we slept on the couch and we showered so at the YMCA and we’re
and we showered so at the YMCA and we’re
and we showered so at the YMCA and we’re so hot up we had one computer so the
so hot up we had one computer so the
so hot up we had one computer so the consistent says the website was up
consistent says the website was up
consistent says the website was up during the day and I was coding at night
during the day and I was coding at night
during the day and I was coding at night seven days a week all the time and I
seven days a week all the time and I
seven days a week all the time and I really had a gopher in that period and
really had a gopher in that period and
really had a gopher in that period and in order to be with me she has to sleep
in order to be with me she has to sleep
in order to be with me she has to sleep in the office so I work hard like it
in the office so I work hard like it
in the office so I work hard like it means every waking hour that’s that’s
means every waking hour that’s that’s
means every waking hour that’s that’s the thing I would I would say if you
the thing I would I would say if you
the thing I would I would say if you particularly if you’re starting a
particularly if you’re starting a
particularly if you’re starting a company and I mean if you do simple math
company and I mean if you do simple math
company and I mean if you do simple math say like okay if somebody else is
say like okay if somebody else is
say like okay if somebody else is working 50 hours and you’re working 100
working 50 hours and you’re working 100
working 50 hours and you’re working 100 you’ll get twice as done as much done in
you’ll get twice as done as much done in
you’ll get twice as done as much done in the course of a year as the other
the course of a year as the other
the course of a year as the other company
you basically get what you spend your
you basically get what you spend your time doing right I mean I want the
time doing right I mean I want the
time doing right I mean I want the company to build three products this
company to build three products this
company to build three products this year and we’re going to work on a few
year and we’re going to work on a few
year and we’re going to work on a few others because people are interested in
others because people are interested in
others because people are interested in them but those are the three things that
them but those are the three things that
them but those are the three things that I’m spending my product time on right
I’m spending my product time on right
I’m spending my product time on right you get what you put into it if you
you get what you put into it if you
you get what you put into it if you spend a third of your time trying to
spend a third of your time trying to
spend a third of your time trying to make the people around you better
make the people around you better
make the people around you better through getting better people mentoring
through getting better people mentoring
through getting better people mentoring getting them to be better getting the
getting them to be better getting the
getting them to be better getting the best people in your organization you’re
best people in your organization you’re
best people in your organization you’re known to more in factual roles and I
known to more in factual roles and I
known to more in factual roles and I think over time not just accrues and you
think over time not just accrues and you
think over time not just accrues and you get a better organization
the most important the most important
the most important the most important thing about running a company is to
thing about running a company is to
thing about running a company is to remember all the time what a company is
remember all the time what a company is
remember all the time what a company is a company is simply a group of people
a company is simply a group of people
a company is simply a group of people and as a leader of people you have to be
and as a leader of people you have to be
and as a leader of people you have to be a great listener and you have to be a
a great listener and you have to be a
a great listener and you have to be a great motivator you have to be very good
great motivator you have to be very good
great motivator you have to be very good at praising and looking for the best in
at praising and looking for the best in
at praising and looking for the best in people and you know people are no
people and you know people are no
people and you know people are no different from flowers if you water
different from flowers if you water
different from flowers if you water flowers they flourish if you praise
flowers they flourish if you praise
flowers they flourish if you praise people they flourish and and that’s a
people they flourish and and that’s a
people they flourish and and that’s a critical attribute of a leader
you got to make sure that whatever
you got to make sure that whatever you’re doing is a great product or
you’re doing is a great product or
you’re doing is a great product or service but it has to be really great
service but it has to be really great
service but it has to be really great and I go back to what I think earlier
and I go back to what I think earlier
and I go back to what I think earlier where if you anew company I mean let’s
where if you anew company I mean let’s
where if you anew company I mean let’s just like some new industry or new
just like some new industry or new
just like some new industry or new market but if it’s an untapped market or
market but if it’s an untapped market or
market but if it’s an untapped market or then then you have more ability to you
then then you have more ability to you
then then you have more ability to you this is the standard is lower for your
this is the standard is lower for your
this is the standard is lower for your Park Service but if you’re entering
Park Service but if you’re entering
Park Service but if you’re entering anything where there’s an existing
anything where there’s an existing
anything where there’s an existing market place against Lodge and French
market place against Lodge and French
market place against Lodge and French competitors then your product or service
competitors then your product or service
competitors then your product or service needs to be much better than that it
needs to be much better than that it
needs to be much better than that it can’t be a little bit better because
can’t be a little bit better because
can’t be a little bit better because then you put yourself in the shoes of
then you put yourself in the shoes of
then you put yourself in the shoes of the consumer and they say why would you
the consumer and they say why would you
the consumer and they say why would you buy it as a consumer or you can apply
buy it as a consumer or you can apply
buy it as a consumer or you can apply the trusted brand unless there’s a big
the trusted brand unless there’s a big
the trusted brand unless there’s a big difference so a lot of times you know
difference so a lot of times you know
difference so a lot of times you know entrepreneurial and what was something
entrepreneurial and what was something
entrepreneurial and what was something which is only slightly better and it
which is only slightly better and it
which is only slightly better and it can’t just be slightly better so to be a
can’t just be slightly better so to be a
can’t just be slightly better so to be a lot better
focus on on signal over noise a lot of
focus on on signal over noise a lot of companies get to get confused that they
companies get to get confused that they
companies get to get confused that they spend money on things that don’t
spend money on things that don’t
spend money on things that don’t actually make the product better for
actually make the product better for
actually make the product better for example at Tesla which we’ve never spent
example at Tesla which we’ve never spent
example at Tesla which we’ve never spent any money on advertising we put all the
any money on advertising we put all the
any money on advertising we put all the money into R&D and manufacturing and
money into R&D and manufacturing and
money into R&D and manufacturing and design to try to make the car as good as
design to try to make the car as good as
design to try to make the car as good as possible and I think that’s that’s
possible and I think that’s that’s
possible and I think that’s that’s that’s the way to go before for any
that’s the way to go before for any
that’s the way to go before for any given company just keep thinking about
given company just keep thinking about
given company just keep thinking about are these efforts that people are
are these efforts that people are
are these efforts that people are expending are their resulting in a
expending are their resulting in a
expending are their resulting in a better product or service if they’re not
better product or service if they’re not
better product or service if they’re not self those efforts
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