you’re starting a company you need to work super hard so what is super hard
work super hard so what is super hard
work super hard so what is super hard mean well when my brother and I were
mean well when my brother and I were
mean well when my brother and I were starting our first company instead of
starting our first company instead of
starting our first company instead of getting an apartment we just rented us a
getting an apartment we just rented us a
getting an apartment we just rented us a small office and we slept on the couch
small office and we slept on the couch
small office and we slept on the couch and we showered at the YMCA and we’re so
and we showered at the YMCA and we’re so
and we showered at the YMCA and we’re so hot up we had just one computer the
hot up we had just one computer the
hot up we had just one computer the website was up during the day and I was
website was up during the day and I was
website was up during the day and I was coding at night seven days a week all
coding at night seven days a week all
coding at night seven days a week all the time work hard like every waking
the time work hard like every waking
the time work hard like every waking hour that’s that’s the the thing I would
hour that’s that’s the the thing I would
hour that’s that’s the the thing I would I would say if you’re particularly if
I would say if you’re particularly if
I would say if you’re particularly if you’re starting a company if somebody
you’re starting a company if somebody
you’re starting a company if somebody else is working 50 hours and you’re
else is working 50 hours and you’re
else is working 50 hours and you’re working a hundred you’ll get twice as
working a hundred you’ll get twice as
working a hundred you’ll get twice as done as much done in the course of a
done as much done in the course of a
done as much done in the course of a year as the other company if you’re
year as the other company if you’re
year as the other company if you’re creating company or if you’re joining a
creating company or if you’re joining a
creating company or if you’re joining a company the most important thing is to I
company the most important thing is to I
company the most important thing is to I is to attract great people so either be
is to attract great people so either be
is to attract great people so either be would join a group that’s amazing that
would join a group that’s amazing that
would join a group that’s amazing that you’ve really respect or if you’ve
you’ve really respect or if you’ve
you’ve really respect or if you’ve building a company you’ve got to gather
building a company you’ve got to gather
building a company you’ve got to gather great people I mean all the company is
great people I mean all the company is
great people I mean all the company is is a group of people that have gathered
is a group of people that have gathered
is a group of people that have gathered together to create a product or service
together to create a product or service
together to create a product or service and so depending upon how talented and
and so depending upon how talented and
and so depending upon how talented and hardworking that group is and the
hardworking that group is and the
hardworking that group is and the greeter which they are focused
greeter which they are focused
greeter which they are focused cohesively in a good direction that will
cohesively in a good direction that will
cohesively in a good direction that will determine the success of the company
determine the success of the company
determine the success of the company so do everything you can to to gather
so do everything you can to to gather
so do everything you can to to gather great people if you’re creating a
great people if you’re creating a
great people if you’re creating a company
company
company and I’d say focus on on signal over
and I’d say focus on on signal over
and I’d say focus on on signal over noise a lot of companies did get
noise a lot of companies did get
noise a lot of companies did get confused that they spend money on things
confused that they spend money on things
confused that they spend money on things that don’t actually make the product
that don’t actually make the product
that don’t actually make the product better so for example at a Tesla if
better so for example at a Tesla if
better so for example at a Tesla if we’ve never spent any money on
we’ve never spent any money on
we’ve never spent any money on advertising we put all the money into
advertising we put all the money into
advertising we put all the money into R&D and manufacturing and design to try
R&D and manufacturing and design to try
R&D and manufacturing and design to try to make the car as good as possible
to make the car as good as possible
to make the car as good as possible before for any given company just keep
before for any given company just keep
before for any given company just keep thinking about are these efforts that
thinking about are these efforts that
thinking about are these efforts that people are are expending are they
people are are expending are they
people are are expending are they resulting in a better product or service
resulting in a better product or service
resulting in a better product or service and if they’re not stop those efforts
and then the final thing is is to sort
and then the final thing is is to sort of is don’t don’t just follow the trend
of is don’t don’t just follow the trend
of is don’t don’t just follow the trend so you may have heard me say that is
so you may have heard me say that is
so you may have heard me say that is good to think in terms of for the
good to think in terms of for the
good to think in terms of for the physics approach who first principles
physics approach who first principles
physics approach who first principles which is rather than reasoning by
which is rather than reasoning by
which is rather than reasoning by analogy you boil things down to the most
analogy you boil things down to the most
analogy you boil things down to the most fundamental truths you can imagine and
fundamental truths you can imagine and
fundamental truths you can imagine and you reason up from there and this is a
you reason up from there and this is a
you reason up from there and this is a good way to figure out if if something
good way to figure out if if something
good way to figure out if if something really makes sense or if it’s just what
really makes sense or if it’s just what
really makes sense or if it’s just what everybody else is doing it’s hard to
everybody else is doing it’s hard to
everybody else is doing it’s hard to think that we can’t think that way about
think that we can’t think that way about
think that we can’t think that way about everything takes a lot of effort
everything takes a lot of effort
everything takes a lot of effort but if you try to do something new it’s
but if you try to do something new it’s
but if you try to do something new it’s the best way to think and that framework
the best way to think and that framework
the best way to think and that framework was developed by my physicists to figure
was developed by my physicists to figure
was developed by my physicists to figure out counterintuitive things like quantum
out counterintuitive things like quantum
out counterintuitive things like quantum mechanics so it’s really a powerful
mechanics so it’s really a powerful
mechanics so it’s really a powerful powerful man
now is the time to take risk but as you
now is the time to take risk but as you as you get older your obligations
as you get older your obligations
as you get older your obligations increase so your and once you have a
increase so your and once you have a
increase so your and once you have a family you start taking risk not just
family you start taking risk not just
family you start taking risk not just for yourself but for your family as well
for yourself but for your family as well
for yourself but for your family as well it gets much harder to do things that
it gets much harder to do things that
it gets much harder to do things that might not work out so now is the time to
might not work out so now is the time to
might not work out so now is the time to do that before you before you have those
do that before you before you have those
do that before you before you have those obligations so I would encourage you to
obligations so I would encourage you to
obligations so I would encourage you to take risks now do something bold you
take risks now do something bold you
take risks now do something bold you want to regret it
want to regret it
want to regret it thank you
thank you
thank you [Music]
”
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