hello everyone welcome to another YouTube hangout super excited to be here
YouTube hangout super excited to be here
YouTube hangout super excited to be here with an old friend Amy from savvy sexy
with an old friend Amy from savvy sexy
with an old friend Amy from savvy sexy social and a new website vlog like a
social and a new website vlog like a
social and a new website vlog like a boss to celebrate the launch of her new
boss to celebrate the launch of her new
boss to celebrate the launch of her new book that just came out on how you can
book that just came out on how you can
book that just came out on how you can have success as a vlogger on YouTube
have success as a vlogger on YouTube
have success as a vlogger on YouTube Amy great to have you back on Evan I’m
Amy great to have you back on Evan I’m
Amy great to have you back on Evan I’m so happy to be back thank you for having
so happy to be back thank you for having
so happy to be back thank you for having me I love that I can join you in this
me I love that I can join you in this
me I love that I can join you in this whole book club thing isn’t that cool
whole book club thing isn’t that cool
whole book club thing isn’t that cool yeah I didn’t know that our books were
yeah I didn’t know that our books were
yeah I didn’t know that our books were gonna be so closely I know it was it’s
gonna be so closely I know it was it’s
gonna be so closely I know it was it’s fun anyway so today we’re talking about
fun anyway so today we’re talking about
fun anyway so today we’re talking about tips and tricks for YouTube success I
tips and tricks for YouTube success I
tips and tricks for YouTube success I want to touch on your book and
want to touch on your book and
want to touch on your book and everything that you’re highlighting in
everything that you’re highlighting in
everything that you’re highlighting in there but kind of as a high-level
there but kind of as a high-level
there but kind of as a high-level first tip that you want to give out what
first tip that you want to give out what
first tip that you want to give out what do you think holds people back on
do you think holds people back on
do you think holds people back on YouTube from having the success that
YouTube from having the success that
YouTube from having the success that maybe they deserve or should have what
maybe they deserve or should have what
maybe they deserve or should have what do you think I think it can be a little
do you think I think it can be a little
do you think I think it can be a little overwhelming for people to consider
overwhelming for people to consider
overwhelming for people to consider talking on camera I mean even I my
talking on camera I mean even I my
talking on camera I mean even I my sister is a business owner and she’s
sister is a business owner and she’s
sister is a business owner and she’s still trying to wrap her mind around the
still trying to wrap her mind around the
still trying to wrap her mind around the whole thing you know it’s not just like
whole thing you know it’s not just like
whole thing you know it’s not just like listening to me doesn’t always mean it’s
listening to me doesn’t always mean it’s
listening to me doesn’t always mean it’s gonna happen but a lot of people look at
gonna happen but a lot of people look at
gonna happen but a lot of people look at the camera and they’re like oh that’s a
the camera and they’re like oh that’s a
the camera and they’re like oh that’s a little intimidating I think that holds a
little intimidating I think that holds a
little intimidating I think that holds a lot of people back that’s sort of like
lot of people back that’s sort of like
lot of people back that’s sort of like the first thing because we’re in our own
the first thing because we’re in our own
the first thing because we’re in our own heads a little bit too much and also
heads a little bit too much and also
heads a little bit too much and also YouTube is kind of a monster to take on
YouTube is kind of a monster to take on
YouTube is kind of a monster to take on it’s not the same as all the other
it’s not the same as all the other
it’s not the same as all the other social networks because if you’re going
social networks because if you’re going
social networks because if you’re going into YouTube fresh it’s fresh and
into YouTube fresh it’s fresh and
into YouTube fresh it’s fresh and there’s not a whole lot happening so
there’s not a whole lot happening so
there’s not a whole lot happening so that can take some time to kind of grow
that can take some time to kind of grow
that can take some time to kind of grow momentum there so is all of those things
momentum there so is all of those things
momentum there so is all of those things considered that that can make somebody
considered that that can make somebody
considered that that can make somebody kind of shut down and not get started at
kind of shut down and not get started at
kind of shut down and not get started at all but I think the biggest issue with
all but I think the biggest issue with
all but I think the biggest issue with that barrier is is not really zeroing in
that barrier is is not really zeroing in
that barrier is is not really zeroing in on the importance of your message
on the importance of your message
on the importance of your message because I think once you do that a lot
because I think once you do that a lot
because I think once you do that a lot of fears and walls start to fall down
of fears and walls start to fall down
of fears and walls start to fall down because if something is so important
because if something is so important
because if something is so important that you’ve got to get it out there and
that you’ve got to get it out there and
that you’ve got to get it out there and you know someone that needs to hear it
you know someone that needs to hear it
you know someone that needs to hear it and you have this information inside of
and you have this information inside of
and you have this information inside of you or this entertainment inside of you
you or this entertainment inside of you
you or this entertainment inside of you that you just must share when you focus
that you just must share when you focus
that you just must share when you focus on that and that becomes the important
on that and that becomes the important
on that and that becomes the important thing we can start to not be so afraid
thing we can start to not be so afraid
thing we can start to not be so afraid of the things that are holding us back
of the things that are holding us back
of the things that are holding us back internally it’s the importance of the
internally it’s the importance of the
internally it’s the importance of the audience and what you have to deliver
audience and what you have to deliver
audience and what you have to deliver for them so just as you’re saying that
for them so just as you’re saying that
for them so just as you’re saying that we were to have people joining live
we were to have people joining live
we were to have people joining live watching and for you guys watching live
watching and for you guys watching live
watching and for you guys watching live if you have a question
if you have a question
if you have a question for Amy put it in all caps it’s easy to
for Amy put it in all caps it’s easy to
for Amy put it in all caps it’s easy to find clash game or XPS
find clash game or XPS
find clash game or XPS is asking talking on camera looks scary
is asking talking on camera looks scary
is asking talking on camera looks scary and he’s concerned about the idea of
and he’s concerned about the idea of
and he’s concerned about the idea of that the video is going to be there
that the video is going to be there
that the video is going to be there forever
forever
forever so this first video that you have that
so this first video that you have that
so this first video that you have that may not be good quality is your first
may not be good quality is your first
may not be good quality is your first attempt that is going to live forever
attempt that is going to live forever
attempt that is going to live forever and people will always be able to see it
and people will always be able to see it
and people will always be able to see it what advice do you have there so
what advice do you have there so
what advice do you have there so everyone always asked this question
everyone always asked this question
everyone always asked this question right like oh I’m so much better than I
right like oh I’m so much better than I
right like oh I’m so much better than I was before maybe I can delete my old
was before maybe I can delete my old
was before maybe I can delete my old stuff and I actually think that that’s
stuff and I actually think that that’s
stuff and I actually think that that’s that’s something you shouldn’t do and
that’s something you shouldn’t do and
that’s something you shouldn’t do and you should be totally fine with
you should be totally fine with
you should be totally fine with publishing it the luxury we have on
publishing it the luxury we have on
publishing it the luxury we have on YouTube is building the archive we we
YouTube is building the archive we we
YouTube is building the archive we we want that video to be there forever it’s
want that video to be there forever it’s
want that video to be there forever it’s not very many places where we can create
not very many places where we can create
not very many places where we can create something that’s valuable for someone
something that’s valuable for someone
something that’s valuable for someone and it still be working for us four five
and it still be working for us four five
and it still be working for us four five six years later one of my most popular
six years later one of my most popular
six years later one of my most popular videos is from a very long time ago you
videos is from a very long time ago you
videos is from a very long time ago you know maybe my hair wasn’t perfect maybe
know maybe my hair wasn’t perfect maybe
know maybe my hair wasn’t perfect maybe the environment wasn’t perfect the
the environment wasn’t perfect the
the environment wasn’t perfect the lighting wasn’t that good but that video
lighting wasn’t that good but that video
lighting wasn’t that good but that video is still crushing it and it’s helping
is still crushing it and it’s helping
is still crushing it and it’s helping people so I would challenge you to think
people so I would challenge you to think
people so I would challenge you to think how if I if I’m going to be embarrassed
how if I if I’m going to be embarrassed
how if I if I’m going to be embarrassed of this video down the road have it be
of this video down the road have it be
of this video down the road have it be for the wrong reasons so that the right
for the wrong reasons so that the right
for the wrong reasons so that the right reasons are so strong like how well you
reasons are so strong like how well you
reasons are so strong like how well you delivered the information and how
delivered the information and how
delivered the information and how confident you were and how evergreen
confident you were and how evergreen
confident you were and how evergreen that is going to be to help you over the
that is going to be to help you over the
that is going to be to help you over the long term that it’s going to stay there
long term that it’s going to stay there
long term that it’s going to stay there and work for you and you won’t want to
and work for you and you won’t want to
and work for you and you won’t want to delete it I actually think it’s just so
delete it I actually think it’s just so
delete it I actually think it’s just so important to hit publish and practice
important to hit publish and practice
important to hit publish and practice practice practice practice the only way
practice practice practice the only way
practice practice practice the only way to practice and we’re preaching the
to practice and we’re preaching the
to practice and we’re preaching the choir here because Evan practices the
choir here because Evan practices the
choir here because Evan practices the publish button every single day very
publish button every single day very
publish button every single day very regularly many times a day you got to do
regularly many times a day you got to do
regularly many times a day you got to do that and get the content out there to
that and get the content out there to
that and get the content out there to get the feedback to get better to grow
get the feedback to get better to grow
get the feedback to get better to grow and if I didn’t have those first videos
and if I didn’t have those first videos
and if I didn’t have those first videos that are like just okay I wouldn’t be
that are like just okay I wouldn’t be
that are like just okay I wouldn’t be here right now and that’s what keeps
here right now and that’s what keeps
here right now and that’s what keeps people I think from getting better is
people I think from getting better is
people I think from getting better is because they get to much again in their
because they get to much again in their
because they get to much again in their own heads about it and and they’re like
own heads about it and and they’re like
own heads about it and and they’re like ah well I don’t really like how it looks
ah well I don’t really like how it looks
ah well I don’t really like how it looks so I’m just going to stop well it’s not
so I’m just going to stop well it’s not
so I’m just going to stop well it’s not going to get better then you’ve got to
going to get better then you’ve got to
going to get better then you’ve got to practice so I would say get into it be
practice so I would say get into it be
practice so I would say get into it be okay with the fact I say this from the
okay with the fact I say this from the
okay with the fact I say this from the stage all the time when I’m speaking
stage all the time when I’m speaking
stage all the time when I’m speaking about video I say your first video is
about video I say your first video is
about video I say your first video is gonna suck like it’s gonna be bad let’s
gonna suck like it’s gonna be bad let’s
gonna suck like it’s gonna be bad let’s just put it out there it’s gonna be bad
just put it out there it’s gonna be bad
just put it out there it’s gonna be bad so you better just get it done and then
so you better just get it done and then
so you better just get it done and then move on to the next one and the next one
move on to the next one and the next one
move on to the next one and the next one and they’re gonna suck much
and they’re gonna suck much
and they’re gonna suck much more progressively less than the
more progressively less than the
more progressively less than the previous and you’ll be in a good place
previous and you’ll be in a good place
previous and you’ll be in a good place before long I think too it shows you the
before long I think too it shows you the
before long I think too it shows you the journey yeah inspiration right people
journey yeah inspiration right people
journey yeah inspiration right people look at you now and say Amy or such a
look at you now and say Amy or such a
look at you now and say Amy or such a natural you’re so great at this and
natural you’re so great at this and
natural you’re so great at this and meanwhile you’ve done all these videos
meanwhile you’ve done all these videos
meanwhile you’ve done all these videos like go back look at my first one wasn’t
like go back look at my first one wasn’t
like go back look at my first one wasn’t so good and they can see that journey as
so good and they can see that journey as
so good and they can see that journey as an inspiration for the work that you’re
an inspiration for the work that you’re
an inspiration for the work that you’re doing absolutely it’s sort of meta
doing absolutely it’s sort of meta
doing absolutely it’s sort of meta though for me because I get the luxury
though for me because I get the luxury
though for me because I get the luxury of being like ok I could take it as a
of being like ok I could take it as a
of being like ok I could take it as a total time to be like sad inside when
total time to be like sad inside when
total time to be like sad inside when someone says oh my gosh Amy I was so
someone says oh my gosh Amy I was so
someone says oh my gosh Amy I was so afraid to make video but then I watched
afraid to make video but then I watched
afraid to make video but then I watched your first videos and I’m I’m thinking
your first videos and I’m I’m thinking
your first videos and I’m I’m thinking I’m gonna go ahead and do it too because
I’m gonna go ahead and do it too because
I’m gonna go ahead and do it too because if you can do it and those were your
if you can do it and those were your
if you can do it and those were your first videos then I can do it too that
first videos then I can do it too that
first videos then I can do it too that could sound really bad like I would take
could sound really bad like I would take
could sound really bad like I would take that personal bye don’t because I sort
that personal bye don’t because I sort
that personal bye don’t because I sort of have this meta situation of my job is
of have this meta situation of my job is
of have this meta situation of my job is to make you want to do video so my
to make you want to do video so my
to make you want to do video so my journey makes you want to do video
journey makes you want to do video
journey makes you want to do video because you can see how far I’ve come
because you can see how far I’ve come
because you can see how far I’ve come and therefore you can too but I think
and therefore you can too but I think
and therefore you can too but I think you can feel that way even if you’re not
you can feel that way even if you’re not
you can feel that way even if you’re not trying to tell people how to share their
trying to tell people how to share their
trying to tell people how to share their story with video you can still feel that
story with video you can still feel that
story with video you can still feel that way about your own database it’s got to
way about your own database it’s got to
way about your own database it’s got to be there and we see it all the time on
be there and we see it all the time on
be there and we see it all the time on YouTube where people feel like their
YouTube where people feel like their
YouTube where people feel like their YouTube channel looks so bare well
YouTube channel looks so bare well
YouTube channel looks so bare well that’s because you’re afraid to hit
that’s because you’re afraid to hit
that’s because you’re afraid to hit publish on everything so just get it out
publish on everything so just get it out
publish on everything so just get it out there and do your best work hmm do you
there and do your best work hmm do you
there and do your best work hmm do you have a recommendation for how much
have a recommendation for how much
have a recommendation for how much people should be practicing um well
people should be practicing um well
people should be practicing um well here’s the crazy thing is that going to
here’s the crazy thing is that going to
here’s the crazy thing is that going to YouTube Nextup they they really brought
YouTube Nextup they they really brought
YouTube Nextup they they really brought me back in terms of like how often you
me back in terms of like how often you
me back in terms of like how often you should be publishing because I was
should be publishing because I was
should be publishing because I was publishing super regularly I was one of
publishing super regularly I was one of
publishing super regularly I was one of the only people there that had a regular
the only people there that had a regular
the only people there that had a regular schedule everyone else was like whatever
schedule everyone else was like whatever
schedule everyone else was like whatever I can get it done I was publishing three
I can get it done I was publishing three
I can get it done I was publishing three days a week religiously for a number of
days a week religiously for a number of
days a week religiously for a number of years but industry-standard on youtube
years but industry-standard on youtube
years but industry-standard on youtube is once a week and I found that
is once a week and I found that
is once a week and I found that interesting because I do think that’s a
interesting because I do think that’s a
interesting because I do think that’s a good recommendation if you’re just
good recommendation if you’re just
good recommendation if you’re just getting started do a really good job on
getting started do a really good job on
getting started do a really good job on your once a week video and then learn
your once a week video and then learn
your once a week video and then learn how to market it because when you do
how to market it because when you do
how to market it because when you do that and you don’t just get into the
that and you don’t just get into the
that and you don’t just get into the turn of doing videos all the time you
turn of doing videos all the time you
turn of doing videos all the time you learn how to market really well and then
learn how to market really well and then
learn how to market really well and then every video works its hardest for you
every video works its hardest for you
every video works its hardest for you because at the beginning especially
because at the beginning especially
because at the beginning especially you’ve got you’ve got to get some
you’ve got you’ve got to get some
you’ve got you’ve got to get some momentum there to start growing
momentum there to start growing
momentum there to start growing subscribers and views so it is better to
subscribers and views so it is better to
subscribers and views so it is better to make something really good and then
make something really good and then
make something really good and then spend time marketing it so you can make
spend time marketing it so you can make
spend time marketing it so you can make every project after it matter even more
every project after it matter even more
every project after it matter even more but I can also see people posting more
but I can also see people posting more
but I can also see people posting more than that
than that
than that because it’s 2017 and we’ve got
because it’s 2017 and we’ve got
because it’s 2017 and we’ve got smartphones and there’s a million
smartphones and there’s a million
smartphones and there’s a million different ways to make video and soon I
different ways to make video and soon I
different ways to make video and soon I think we’re going to be more seamlessly
think we’re going to be more seamlessly
think we’re going to be more seamlessly live-streaming to YouTube with our
live-streaming to YouTube with our
live-streaming to YouTube with our phones so there’s a lot of ways you can
phones so there’s a lot of ways you can
phones so there’s a lot of ways you can publish more regularly but I think we
publish more regularly but I think we
publish more regularly but I think we should be thinking about that and adding
should be thinking about that and adding
should be thinking about that and adding in the component of how much time does
in the component of how much time does
in the component of how much time does it take to make the video and market it
it take to make the video and market it
it take to make the video and market it so that we’re making the most of all of
so that we’re making the most of all of
so that we’re making the most of all of that time because on YouTube you’re
that time because on YouTube you’re
that time because on YouTube you’re going to need it and if you want to grow
going to need it and if you want to grow
going to need it and if you want to grow mmm so I mean I’m sure you get into this
mmm so I mean I’m sure you get into this
mmm so I mean I’m sure you get into this in your vlog like a boss book you guys
in your vlog like a boss book you guys
in your vlog like a boss book you guys can go check that out but in terms of
can go check that out but in terms of
can go check that out but in terms of the marketing side so if I’ve now made a
the marketing side so if I’ve now made a
the marketing side so if I’ve now made a new vlog you know Evan visits New York
new vlog you know Evan visits New York
new vlog you know Evan visits New York City and here’s my day what am I now
City and here’s my day what am I now
City and here’s my day what am I now doing to market it for the rest of the
doing to market it for the rest of the
doing to market it for the rest of the week well I think what’s really cool is
week well I think what’s really cool is
week well I think what’s really cool is first of all really staying focused on a
first of all really staying focused on a
first of all really staying focused on a theme of like what is this video about
theme of like what is this video about
theme of like what is this video about it’s not just every single second of the
it’s not just every single second of the
it’s not just every single second of the day let’s share it but what is this
day let’s share it but what is this
day let’s share it but what is this video really about what is that what
video really about what is that what
video really about what is that what does it take away we want people to have
does it take away we want people to have
does it take away we want people to have because I think that’s going to help you
because I think that’s going to help you
because I think that’s going to help you have more sound bites within you can
have more sound bites within you can
have more sound bites within you can market a video as a whole you know
market a video as a whole you know
market a video as a whole you know across your social media but there might
across your social media but there might
across your social media but there might also be bits and pieces inside that
also be bits and pieces inside that
also be bits and pieces inside that video that you can share maybe there’s a
video that you can share maybe there’s a
video that you can share maybe there’s a good Instagram moment maybe there’s a
good Instagram moment maybe there’s a
good Instagram moment maybe there’s a behind-the-scenes thing you can be doing
behind-the-scenes thing you can be doing
behind-the-scenes thing you can be doing with snapchat I don’t think people think
with snapchat I don’t think people think
with snapchat I don’t think people think about the repurposing of a video quite
about the repurposing of a video quite
about the repurposing of a video quite enough because we put so much energy
enough because we put so much energy
enough because we put so much energy into creating one project but there’s
into creating one project but there’s
into creating one project but there’s also probably 10 different things in
also probably 10 different things in
also probably 10 different things in there that would make that one piece of
there that would make that one piece of
there that would make that one piece of content marketable and so how can you
content marketable and so how can you
content marketable and so how can you live stream something on Instagram while
live stream something on Instagram while
live stream something on Instagram while you’re making that project to get the
you’re making that project to get the
you’re making that project to get the anticipation up about it is there a
anticipation up about it is there a
anticipation up about it is there a screen capture from that video that you
screen capture from that video that you
screen capture from that video that you can post to Instagram with a quote that
can post to Instagram with a quote that
can post to Instagram with a quote that would make it interesting for someone to
would make it interesting for someone to
would make it interesting for someone to click in your bio to go watch that video
click in your bio to go watch that video
click in your bio to go watch that video I think that it comes down to the focus
I think that it comes down to the focus
I think that it comes down to the focus of the video what’s the takeaway need to
of the video what’s the takeaway need to
of the video what’s the takeaway need to be so that you constantly are thinking
be so that you constantly are thinking
be so that you constantly are thinking about how to make this project better of
about how to make this project better of
about how to make this project better of little sound bites and opportunities to
little sound bites and opportunities to
little sound bites and opportunities to leverage across all of the social
leverage across all of the social
leverage across all of the social platforms especially in a place like
platforms especially in a place like
platforms especially in a place like Facebook where if you made something for
Facebook where if you made something for
Facebook where if you made something for YouTube it’s not always the best project
YouTube it’s not always the best project
YouTube it’s not always the best project for Facebook so what is really cool in
for Facebook so what is really cool in
for Facebook so what is really cool in that video that you could share there I
that video that you could share there I
that video that you could share there I just did some people know me for musical
just did some people know me for musical
just did some people know me for musical book reviews that I’ve done for Gary
book reviews that I’ve done for Gary
book reviews that I’ve done for Gary Vaynerchuk because I guess I’m a Gary
Vaynerchuk because I guess I’m a Gary
Vaynerchuk because I guess I’m a Gary fangirl and I finally you know did my
fangirl and I finally you know did my
fangirl and I finally you know did my third music video but it was for myself
third music video but it was for myself
third music video but it was for myself this time and I just did that on launch
this time and I just did that on launch
this time and I just did that on launch day on the 31st but for Facebook
day on the 31st but for Facebook
day on the 31st but for Facebook you know it’s not quite in my opinion as
you know it’s not quite in my opinion as
you know it’s not quite in my opinion as interesting of a video because it you
interesting of a video because it you
interesting of a video because it you have to really be moving around a lot to
have to really be moving around a lot to
have to really be moving around a lot to pull people in so we just took a 20
pull people in so we just took a 20
pull people in so we just took a 20 second clip of it and uploaded it to
second clip of it and uploaded it to
second clip of it and uploaded it to Facebook so that you could click over to
Facebook so that you could click over to
Facebook so that you could click over to YouTube to watch the whole thing that
YouTube to watch the whole thing that
YouTube to watch the whole thing that way if you’re pulled in by it you can
way if you’re pulled in by it you can
way if you’re pulled in by it you can take that next step and have the full
take that next step and have the full
take that next step and have the full experience over there so I think you
experience over there so I think you
experience over there so I think you have to just think about what is the
have to just think about what is the
have to just think about what is the context of every network and how do we
context of every network and how do we
context of every network and how do we make it perfect for that network and
make it perfect for that network and
make it perfect for that network and that’s how you’ll find all these
that’s how you’ll find all these
that’s how you’ll find all these opportunities throughout your one video
opportunities throughout your one video
opportunities throughout your one video project to market it I wonder how much
project to market it I wonder how much
project to market it I wonder how much of your marketing is based off of
of your marketing is based off of
of your marketing is based off of leveraging your other networks like
leveraging your other networks like
leveraging your other networks like going to Instagram and snapchat in
going to Instagram and snapchat in
going to Instagram and snapchat in Facebook and Twitter and then driving
Facebook and Twitter and then driving
Facebook and Twitter and then driving traffic back to it versus using other
traffic back to it versus using other
traffic back to it versus using other people’s networks to recommit so like
people’s networks to recommit so like
people’s networks to recommit so like this you know introducing you to my
this you know introducing you to my
this you know introducing you to my audience people may know knew how much
audience people may know knew how much
audience people may know knew how much and how much of that do you do with your
and how much of that do you do with your
and how much of that do you do with your videos or do you feel like that you get
videos or do you feel like that you get
videos or do you feel like that you get the best bang just trying to build up
the best bang just trying to build up
the best bang just trying to build up your own platforms on on the other
your own platforms on on the other
your own platforms on on the other social networks I think collaboration is
social networks I think collaboration is
social networks I think collaboration is super important but at the same time I I
super important but at the same time I I
super important but at the same time I I will also be the first to say I could
will also be the first to say I could
will also be the first to say I could probably have done it even more
probably have done it even more
probably have done it even more intentionally than I have in the last 6
intentionally than I have in the last 6
intentionally than I have in the last 6 years um but I’ve actually had some
years um but I’ve actually had some
years um but I’ve actually had some amazing collaborations that have done
amazing collaborations that have done
amazing collaborations that have done great work for me my personal opinion is
great work for me my personal opinion is
great work for me my personal opinion is if I continue to make the best possible
if I continue to make the best possible
if I continue to make the best possible project for my community as possible
project for my community as possible
project for my community as possible they’re going to be the best
they’re going to be the best
they’re going to be the best word-of-mouth of all time this social
word-of-mouth of all time this social
word-of-mouth of all time this social proof that Evans like I want to have a
proof that Evans like I want to have a
proof that Evans like I want to have a me on and and maybe somebody’ll find her
me on and and maybe somebody’ll find her
me on and and maybe somebody’ll find her interesting and go over there it’s huge
interesting and go over there it’s huge
interesting and go over there it’s huge for me but no one’s going to love me
for me but no one’s going to love me
for me but no one’s going to love me more than my community who I’m making my
more than my community who I’m making my
more than my community who I’m making my content for and once you become a part
content for and once you become a part
content for and once you become a part of it you kind of grow because of that
of it you kind of grow because of that
of it you kind of grow because of that in terms of the social networks I
in terms of the social networks I
in terms of the social networks I leverage any momentum I can I find my
leverage any momentum I can I find my
leverage any momentum I can I find my content on YouTube is so important
content on YouTube is so important
content on YouTube is so important especially in those first couple of days
especially in those first couple of days
especially in those first couple of days where it’s really trying to find its
where it’s really trying to find its
where it’s really trying to find its footing in the YouTube world of
footing in the YouTube world of
footing in the YouTube world of referrals and search I’m going to send
referrals and search I’m going to send
referrals and search I’m going to send everyone to YouTube to check that stuff
everyone to YouTube to check that stuff
everyone to YouTube to check that stuff out I’m not necessarily going outside of
out I’m not necessarily going outside of
out I’m not necessarily going outside of my own Network for every single upload I
my own Network for every single upload I
my own Network for every single upload I think it has to depend on the situation
think it has to depend on the situation
think it has to depend on the situation because again this is for my community
because again this is for my community
because again this is for my community they’re the best network I could have so
they’re the best network I could have so
they’re the best network I could have so I’m going to go to Instagram and let
I’m going to go to Instagram and let
I’m going to go to Instagram and let them know with stories that I’m pushing
them know with stories that I’m pushing
them know with stories that I’m pushing the publish button and then I go to
the publish button and then I go to
the publish button and then I go to Twitter to like drop a Jif in to be like
Twitter to like drop a Jif in to be like
Twitter to like drop a Jif in to be like hey you guys there’s a video coming and
hey you guys there’s a video coming and
hey you guys there’s a video coming and then there’s this whole sort of like get
then there’s this whole sort of like get
then there’s this whole sort of like get the anticipation up
the anticipation up
the anticipation up that people go and watch I think that’s
that people go and watch I think that’s
that people go and watch I think that’s what people don’t think enough about is
what people don’t think enough about is
what people don’t think enough about is how can you leverage those networks but
how can you leverage those networks but
how can you leverage those networks but do it in a way that makes sense for each
do it in a way that makes sense for each
do it in a way that makes sense for each of those places that people will
of those places that people will
of those places that people will actually take the call to action because
actually take the call to action because
actually take the call to action because just because you posted a link somewhere
just because you posted a link somewhere
just because you posted a link somewhere doesn’t mean people are going to click
doesn’t mean people are going to click
doesn’t mean people are going to click it how are you actually making it worth
it how are you actually making it worth
it how are you actually making it worth their while and so that’s why I I
their while and so that’s why I I
their while and so that’s why I I leveraged my own community more than I
leveraged my own community more than I
leveraged my own community more than I leveraged everyone else’s but when I
leveraged everyone else’s but when I
leveraged everyone else’s but when I actually have a value prop for everyone
actually have a value prop for everyone
actually have a value prop for everyone else’s I’m going to go there and say hey
else’s I’m going to go there and say hey
else’s I’m going to go there and say hey what do you think about teaming up on
what do you think about teaming up on
what do you think about teaming up on this because I think your community
this because I think your community
this because I think your community would love it I like it I like it we’re
would love it I like it I like it we’re
would love it I like it I like it we’re getting a question from linger magazine
getting a question from linger magazine
getting a question from linger magazine that kind of touches on what you said at
that kind of touches on what you said at
that kind of touches on what you said at the beginning about the different
the beginning about the different
the beginning about the different platforms basically try to understand
platforms basically try to understand
platforms basically try to understand the difference between YouTube Vimeo
the difference between YouTube Vimeo
the difference between YouTube Vimeo everywhere else that you want to be
everywhere else that you want to be
everywhere else that you want to be posting video you know as YouTube’s dead
posting video you know as YouTube’s dead
posting video you know as YouTube’s dead should we still be focused here what are
should we still be focused here what are
should we still be focused here what are your thoughts so I love when people ask
your thoughts so I love when people ask
your thoughts so I love when people ask me if YouTube is dead because it’s the
me if YouTube is dead because it’s the
me if YouTube is dead because it’s the second largest search engine in the
second largest search engine in the
second largest search engine in the world to Google and that’s his adopted
world to Google and that’s his adopted
world to Google and that’s his adopted mom so it’s like really is YouTube dead
mom so it’s like really is YouTube dead
mom so it’s like really is YouTube dead I think what I wish people would think
I think what I wish people would think
I think what I wish people would think more about is the type of video in all
more about is the type of video in all
more about is the type of video in all of these places and how different they
of these places and how different they
of these places and how different they actually are the other social networks
actually are the other social networks
actually are the other social networks that are coming to light now are
that are coming to light now are
that are coming to light now are actually making YouTube even stronger
actually making YouTube even stronger
actually making YouTube even stronger because of the conversation of video as
because of the conversation of video as
because of the conversation of video as a whole that’s happening because of it
a whole that’s happening because of it
a whole that’s happening because of it so let’s let’s paint like a really
so let’s let’s paint like a really
so let’s let’s paint like a really literal picture though when you go to
literal picture though when you go to
literal picture though when you go to YouTube to watch a video when you
YouTube to watch a video when you
YouTube to watch a video when you clicked on this video you saw a headline
clicked on this video you saw a headline
clicked on this video you saw a headline and a thumbnail and that pulled you in a
and a thumbnail and that pulled you in a
and a thumbnail and that pulled you in a notification maybe a headline and a
notification maybe a headline and a
notification maybe a headline and a thumbnail that pulled you in when you’re
thumbnail that pulled you in when you’re
thumbnail that pulled you in when you’re on Facebook you’re hanging out with your
on Facebook you’re hanging out with your
on Facebook you’re hanging out with your friends you’re stalking your ex you’re
friends you’re stalking your ex you’re
friends you’re stalking your ex you’re checking in on Grandma
checking in on Grandma
checking in on Grandma you know grandma’s checking in on the
you know grandma’s checking in on the
you know grandma’s checking in on the grandkids like there’s a whole different
grandkids like there’s a whole different
grandkids like there’s a whole different situation happening on Facebook when a
situation happening on Facebook when a
situation happening on Facebook when a video shows up on your feed and just
video shows up on your feed and just
video shows up on your feed and just starts playing without any audio so
starts playing without any audio so
starts playing without any audio so that’s a very unintentional view so even
that’s a very unintentional view so even
that’s a very unintentional view so even though we’ve been there making friends
though we’ve been there making friends
though we’ve been there making friends and building communities so it seems
and building communities so it seems
and building communities so it seems like it’s a lot easier to get views over
like it’s a lot easier to get views over
like it’s a lot easier to get views over there it’s a different type of view we
there it’s a different type of view we
there it’s a different type of view we have a little bit of a not harder but
have a little bit of a not harder but
have a little bit of a not harder but just a different type of way of pulling
just a different type of way of pulling
just a different type of way of pulling people in than we do on YouTube so
people in than we do on YouTube so
people in than we do on YouTube so that’s why I say a video on YouTube is
that’s why I say a video on YouTube is
that’s why I say a video on YouTube is not always the same for Facebook so we
not always the same for Facebook so we
not always the same for Facebook so we have to think about that when you’re
have to think about that when you’re
have to think about that when you’re considering Vimeo usually I say in that
considering Vimeo usually I say in that
considering Vimeo usually I say in that case you know is your video a fine piece
case you know is your video a fine piece
case you know is your video a fine piece of art that
of art that
of art that to be paid for or only really respected
to be paid for or only really respected
to be paid for or only really respected by a very small niche community and not
by a very small niche community and not
by a very small niche community and not on the intention of being discovered on
on the intention of being discovered on
on the intention of being discovered on the second largest search engine in the
the second largest search engine in the
the second largest search engine in the world then go to Vimeo then that makes
world then go to Vimeo then that makes
world then go to Vimeo then that makes sense I will use Vimeo for more course
sense I will use Vimeo for more course
sense I will use Vimeo for more course like content things that are behind a
like content things that are behind a
like content things that are behind a paywall or behind an opt-in wall or
paywall or behind an opt-in wall or
paywall or behind an opt-in wall or something like that
something like that
something like that versus YouTube just because I like the
versus YouTube just because I like the
versus YouTube just because I like the customization but that’s just a
customization but that’s just a
customization but that’s just a preference I could use YouTube too for
preference I could use YouTube too for
preference I could use YouTube too for that but YouTube you’re being discovered
that but YouTube you’re being discovered
that but YouTube you’re being discovered and people are deciding to come to you
and people are deciding to come to you
and people are deciding to come to you because of your thumbnail and headline
because of your thumbnail and headline
because of your thumbnail and headline it’s not the same as an autoplay on
it’s not the same as an autoplay on
it’s not the same as an autoplay on Facebook so there’s that personally I
Facebook so there’s that personally I
Facebook so there’s that personally I think video on Instagram is what made it
think video on Instagram is what made it
think video on Instagram is what made it almost lose to snapchat which is why
almost lose to snapchat which is why
almost lose to snapchat which is why them store stealing stories made it all
them store stealing stories made it all
them store stealing stories made it all kind of work out again because nobody is
kind of work out again because nobody is
kind of work out again because nobody is sitting on Instagram and just watching a
sitting on Instagram and just watching a
sitting on Instagram and just watching a video they’re scrolling and double
video they’re scrolling and double
video they’re scrolling and double tapping and scrolling and double tapping
tapping and scrolling and double tapping
tapping and scrolling and double tapping and that’s it that’s all they want to do
and that’s it that’s all they want to do
and that’s it that’s all they want to do they want to look at pretty things and
they want to look at pretty things and
they want to look at pretty things and like them so how do you make video for
like them so how do you make video for
like them so how do you make video for that context now we see those like
that context now we see those like
that context now we see those like boomerangs because you don’t have to pay
boomerangs because you don’t have to pay
boomerangs because you don’t have to pay attention to those they’re hilarious and
attention to those they’re hilarious and
attention to those they’re hilarious and and then Twitter is jiff land in my
and then Twitter is jiff land in my
and then Twitter is jiff land in my opinion or gift land depending on what
opinion or gift land depending on what
opinion or gift land depending on what you prefer you have to remember people
you prefer you have to remember people
you prefer you have to remember people are on the go what speed are they
are on the go what speed are they
are on the go what speed are they looking at content in all these places
looking at content in all these places
looking at content in all these places how do they like to watch it and what
how do they like to watch it and what
how do they like to watch it and what makes sense it’s going to make you go oh
makes sense it’s going to make you go oh
makes sense it’s going to make you go oh my gosh every one of these needs a
my gosh every one of these needs a
my gosh every one of these needs a different kind of video and that’s where
different kind of video and that’s where
different kind of video and that’s where the wheels start to turn on repurposing
the wheels start to turn on repurposing
the wheels start to turn on repurposing and marketing properly okay Sebastian is
and marketing properly okay Sebastian is
and marketing properly okay Sebastian is writing Evan how can I buy a book from
writing Evan how can I buy a book from
writing Evan how can I buy a book from Germany and we talk about my book or
Germany and we talk about my book or
Germany and we talk about my book or yours but mine is on Amazon we’ve lost a
yours but mine is on Amazon we’ve lost a
yours but mine is on Amazon we’ve lost a German customers on I am both there on
German customers on I am both there on
German customers on I am both there on there are you do you have like multiple
there are you do you have like multiple
there are you do you have like multiple versions you have an eBook version you
versions you have an eBook version you
versions you have an eBook version you have an audio versions that come in
have an audio versions that come in
have an audio versions that come in what’s the audio version we’ll be out
what’s the audio version we’ll be out
what’s the audio version we’ll be out later I have the hardback paperback and
later I have the hardback paperback and
later I have the hardback paperback and Kindle in in Amazon right now so if you
Kindle in in Amazon right now so if you
Kindle in in Amazon right now so if you got a vlog like a boss comm you can find
got a vlog like a boss comm you can find
got a vlog like a boss comm you can find the links to everything there but yeah
the links to everything there but yeah
the links to everything there but yeah we have we have we have everything
we have we have we have everything
we have we have we have everything except for audio but audio is on its way
except for audio but audio is on its way
except for audio but audio is on its way cool are you doing the honor yourself oh
cool are you doing the honor yourself oh
cool are you doing the honor yourself oh yeah oh my gosh
yeah oh my gosh
yeah oh my gosh so I just did my first like book reading
so I just did my first like book reading
so I just did my first like book reading at a signing last night which is it was
at a signing last night which is it was
at a signing last night which is it was super emotional so I had a hard time
super emotional so I had a hard time
super emotional so I had a hard time getting through it but I feel like
getting through it but I feel like
getting through it but I feel like because I make videos it’s only right
because I make videos it’s only right
because I make videos it’s only right that people get to hear my personality
that people get to hear my personality
that people get to hear my personality come through in my own book there’s no
come through in my own book there’s no
come through in my own book there’s no way I could go with any other option I
way I could go with any other option I
way I could go with any other option I was the exact same way it was
was the exact same way it was
was the exact same way it was fun it was me on fire recording it’s no
fun it was me on fire recording it’s no
fun it was me on fire recording it’s no fun
fun
fun I’m excited to hear yours uh okay art
I’m excited to hear yours uh okay art
I’m excited to hear yours uh okay art and homesteading to what degree is
and homesteading to what degree is
and homesteading to what degree is personality I’m more important than
personality I’m more important than
personality I’m more important than content more or less important than
content more or less important than
content more or less important than content in other words should I spend
content in other words should I spend
content in other words should I spend more time on my in front of camera
more time on my in front of camera
more time on my in front of camera skills or my research slash subjects I
skills or my research slash subjects I
skills or my research slash subjects I think you you need to know your game I
think you you need to know your game I
think you you need to know your game I mean that’s really important especially
mean that’s really important especially
mean that’s really important especially these days where if it’s as easy as
these days where if it’s as easy as
these days where if it’s as easy as taking a selfie to get attention the
taking a selfie to get attention the
taking a selfie to get attention the competition for being a thought leader
competition for being a thought leader
competition for being a thought leader in your space is going to become much
in your space is going to become much
in your space is going to become much higher you need to know your stuff so
higher you need to know your stuff so
higher you need to know your stuff so content is extremely important I would
content is extremely important I would
content is extremely important I would also say it’s important because I don’t
also say it’s important because I don’t
also say it’s important because I don’t read a prompter I don’t have a script so
read a prompter I don’t have a script so
read a prompter I don’t have a script so when I’m looking at the lens of a camera
when I’m looking at the lens of a camera
when I’m looking at the lens of a camera like it’s a person I should probably
like it’s a person I should probably
like it’s a person I should probably know what I’m going to say so that has a
know what I’m going to say so that has a
know what I’m going to say so that has a lot to do with that too just prepping
lot to do with that too just prepping
lot to do with that too just prepping for that conversation so content is
for that conversation so content is
for that conversation so content is extremely important but that’s where the
extremely important but that’s where the
extremely important but that’s where the personality just takes its own way into
personality just takes its own way into
personality just takes its own way into the into the situation I’m not
the into the situation I’m not
the into the situation I’m not customizing my personality right I’m
customizing my personality right I’m
customizing my personality right I’m just telling you what I know and so this
just telling you what I know and so this
just telling you what I know and so this is my personality it’s the one I was
is my personality it’s the one I was
is my personality it’s the one I was born with it’s the only one I get it’s
born with it’s the only one I get it’s
born with it’s the only one I get it’s the only one I need and that’s what
the only one I need and that’s what
the only one I need and that’s what you’ll read that in the book I think a
you’ll read that in the book I think a
you’ll read that in the book I think a lot of people deal with that and I did
lot of people deal with that and I did
lot of people deal with that and I did too I wasn’t a ham for the camera when I
too I wasn’t a ham for the camera when I
too I wasn’t a ham for the camera when I was growing up I just figured out how
was growing up I just figured out how
was growing up I just figured out how important my message was and just
important my message was and just
important my message was and just started delivering it that’s it so I
started delivering it that’s it so I
started delivering it that’s it so I think it’s knowing the content knowing
think it’s knowing the content knowing
think it’s knowing the content knowing it really well and delivering it to the
it really well and delivering it to the
it really well and delivering it to the person you’re thinking of and looking at
person you’re thinking of and looking at
person you’re thinking of and looking at them and saying it using the camera that
them and saying it using the camera that
them and saying it using the camera that way and then you’ve done your job in
way and then you’ve done your job in
way and then you’ve done your job in terms of personality because it’s just
terms of personality because it’s just
terms of personality because it’s just going to be you talking to someone then
going to be you talking to someone then
going to be you talking to someone then I like it now you talked about the
I like it now you talked about the
I like it now you talked about the importance of a message a couple times
importance of a message a couple times
importance of a message a couple times for people who aren’t familiar with your
for people who aren’t familiar with your
for people who aren’t familiar with your YouTube channel what is the message of
YouTube channel what is the message of
YouTube channel what is the message of savvy sexy social when they come and
savvy sexy social when they come and
savvy sexy social when they come and check out your videos so I mean I just
check out your videos so I mean I just
check out your videos so I mean I just want you to come to my channel and and
want you to come to my channel and and
want you to come to my channel and and feel motivated and equipped to go after
feel motivated and equipped to go after
feel motivated and equipped to go after the life you want and I do a lot of that
the life you want and I do a lot of that
the life you want and I do a lot of that through teaching you how to use
through teaching you how to use
through teaching you how to use different vehicles to delivering your
different vehicles to delivering your
different vehicles to delivering your message like social media and video but
message like social media and video but
message like social media and video but sometimes it’s productivity and end time
sometimes it’s productivity and end time
sometimes it’s productivity and end time and time management because sometimes we
and time management because sometimes we
and time management because sometimes we just can’t figure out how to fit
just can’t figure out how to fit
just can’t figure out how to fit everything in in a day and that really
everything in in a day and that really
everything in in a day and that really keeps us from getting it done and
keeps us from getting it done and
keeps us from getting it done and therefore we’re not going after the life
therefore we’re not going after the life
therefore we’re not going after the life we want I want everyone to feel like
we want I want everyone to feel like
we want I want everyone to feel like they can its 2017 if you’re not happy
they can its 2017 if you’re not happy
they can its 2017 if you’re not happy with your life
with your life
with your life you can change it you can make it happen
you can change it you can make it happen
you can change it you can make it happen but don’t make yourself think you can’t
but don’t make yourself think you can’t
but don’t make yourself think you can’t any video that I have delivers on that
any video that I have delivers on that
any video that I have delivers on that and and I’m very adamant about giving
and and I’m very adamant about giving
and and I’m very adamant about giving you something actionable always because
you something actionable always because
you something actionable always because hyperbole is is wonderful and it’s
hyperbole is is wonderful and it’s
hyperbole is is wonderful and it’s motivational but at the same time I need
motivational but at the same time I need
motivational but at the same time I need something here like give me something to
something here like give me something to
something here like give me something to do right now cuz I’ll do it I’ll test it
do right now cuz I’ll do it I’ll test it
do right now cuz I’ll do it I’ll test it and I will let you know if it worked and
and I will let you know if it worked and
and I will let you know if it worked and I want my community to do that always so
I want my community to do that always so
I want my community to do that always so come to my channel if there’s something
come to my channel if there’s something
come to my channel if there’s something you want to do or something you want to
you want to do or something you want to
you want to do or something you want to say or a change you want to make and you
say or a change you want to make and you
say or a change you want to make and you just need to know how to do it I like it
just need to know how to do it I like it
just need to know how to do it I like it well you have some fans already in the
well you have some fans already in the
well you have some fans already in the chat Raquel Carter I love Amy
chat Raquel Carter I love Amy
chat Raquel Carter I love Amy exclamation point thank you next
exclamation point thank you next
exclamation point thank you next question this is a super common question
question this is a super common question
question this is a super common question I don’t know if you address this in your
I don’t know if you address this in your
I don’t know if you address this in your in your book blog like a boss but let me
in your book blog like a boss but let me
in your book blog like a boss but let me know Kenson how do I figure out the best
know Kenson how do I figure out the best
know Kenson how do I figure out the best camera and mics to use I do talk about
camera and mics to use I do talk about
camera and mics to use I do talk about gear although I almost thought like
gear although I almost thought like
gear although I almost thought like wouldn’t be funny if I did a book about
wouldn’t be funny if I did a book about
wouldn’t be funny if I did a book about video and didn’t talk about gear because
video and didn’t talk about gear because
video and didn’t talk about gear because I’m always telling people like stop
I’m always telling people like stop
I’m always telling people like stop worrying about the gear but here’s the
worrying about the gear but here’s the
worrying about the gear but here’s the thing it there’s it’s a good
thing it there’s it’s a good
thing it there’s it’s a good conversation I’m going to start by
conversation I’m going to start by
conversation I’m going to start by saying do what you can with what you
saying do what you can with what you
saying do what you can with what you have where you are Theodore Roosevelt
have where you are Theodore Roosevelt
have where you are Theodore Roosevelt that’s I mean like that’s what you need
that’s I mean like that’s what you need
that’s I mean like that’s what you need to know right now it’s 2017 you have a
to know right now it’s 2017 you have a
to know right now it’s 2017 you have a way better camera than I did when I
way better camera than I did when I
way better camera than I did when I started 10 years ago ok so just use the
started 10 years ago ok so just use the
started 10 years ago ok so just use the thing and that’s the basis of what I’m
thing and that’s the basis of what I’m
thing and that’s the basis of what I’m going to say there are tools to help you
going to say there are tools to help you
going to say there are tools to help you edit on that phone you can edit on on
edit on that phone you can edit on on
edit on that phone you can edit on on web browsers and the accessibility is
web browsers and the accessibility is
web browsers and the accessibility is unmatched than ever before so there’s
unmatched than ever before so there’s
unmatched than ever before so there’s that prove to yourself that you need to
that prove to yourself that you need to
that prove to yourself that you need to upgrade to get all the fancy gear like I
upgrade to get all the fancy gear like I
upgrade to get all the fancy gear like I make myself feel the pain of not having
make myself feel the pain of not having
make myself feel the pain of not having gear before I’ll go buy it so I know I
gear before I’ll go buy it so I know I
gear before I’ll go buy it so I know I make every dollar worth it but that’s
make every dollar worth it but that’s
make every dollar worth it but that’s when you know it’s time to upgrade and
when you know it’s time to upgrade and
when you know it’s time to upgrade and just get the camera that you know how to
just get the camera that you know how to
just get the camera that you know how to use and set up your space I love when
use and set up your space I love when
use and set up your space I love when people just pick a corner of their
people just pick a corner of their
people just pick a corner of their office or their house and the camera
office or their house and the camera
office or their house and the camera just sits there until they have
just sits there until they have
just sits there until they have something to say and they’ll go stand in
something to say and they’ll go stand in
something to say and they’ll go stand in front of it and say it because that’s
front of it and say it because that’s
front of it and say it because that’s really powerful when you get into that
really powerful when you get into that
really powerful when you get into that habit which is what I’ve always had I’ve
habit which is what I’ve always had I’ve
habit which is what I’ve always had I’ve got my bookshelf when it’s time to talk
got my bookshelf when it’s time to talk
got my bookshelf when it’s time to talk camera up let’s go lights on talk and I
camera up let’s go lights on talk and I
camera up let’s go lights on talk and I think that’s the best moment you can
think that’s the best moment you can
think that’s the best moment you can capture with video if that’s easier for
capture with video if that’s easier for
capture with video if that’s easier for you with a smartphone do it because
you with a smartphone do it because
you with a smartphone do it because you’ve got it I mean
you’ve got it I mean
you’ve got it I mean most of us do and so that’s really
most of us do and so that’s really
most of us do and so that’s really important but prove to yourself you need
important but prove to yourself you need
important but prove to yourself you need the fancy gear I absolutely have a
the fancy gear I absolutely have a
the fancy gear I absolutely have a chapter on that I also have a page on my
chapter on that I also have a page on my
chapter on that I also have a page on my website dedicated to that but a lot of
website dedicated to that but a lot of
website dedicated to that but a lot of people will just jump on buying that
people will just jump on buying that
people will just jump on buying that stuff and not even know really what to
stuff and not even know really what to
stuff and not even know really what to do with it I would challenge you to take
do with it I would challenge you to take
do with it I would challenge you to take action on making video before you worry
action on making video before you worry
action on making video before you worry about the equipment I love it
about the equipment I love it
about the equipment I love it I agree Mack writing in I’m starting a
I agree Mack writing in I’m starting a
I agree Mack writing in I’m starting a weight loss journey and I want to start
weight loss journey and I want to start
weight loss journey and I want to start vlogging my journey do you think I’ll
vlogging my journey do you think I’ll
vlogging my journey do you think I’ll have success in YouTube showing my
have success in YouTube showing my
have success in YouTube showing my journey and you have any tips for me to
journey and you have any tips for me to
journey and you have any tips for me to start this I absolutely think their
start this I absolutely think their
start this I absolutely think their success in that because the greatest
success in that because the greatest
success in that because the greatest thing about a vlog is you’re just simply
thing about a vlog is you’re just simply
thing about a vlog is you’re just simply telling a story no matter how it is and
telling a story no matter how it is and
telling a story no matter how it is and you are just simply doing that I just
you are just simply doing that I just
you are just simply doing that I just met someone the other day that that told
met someone the other day that that told
met someone the other day that that told their trans gender transformation story
their trans gender transformation story
their trans gender transformation story and that was just here’s what’s
and that was just here’s what’s
and that was just here’s what’s happening just letting you know this is
happening just letting you know this is
happening just letting you know this is how I feel about it this is what’s hard
how I feel about it this is what’s hard
how I feel about it this is what’s hard and I would figure it out I feel like
and I would figure it out I feel like
and I would figure it out I feel like anyone that’s going through a process
anyone that’s going through a process
anyone that’s going through a process I just documented 31 days of launching a
I just documented 31 days of launching a
I just documented 31 days of launching a book that’s a process you know sharing
book that’s a process you know sharing
book that’s a process you know sharing that story people like to see that
that story people like to see that
that story people like to see that because not only can you tell them what
because not only can you tell them what
because not only can you tell them what you know but they’re actually seeing the
you know but they’re actually seeing the
you know but they’re actually seeing the experience happen so they know you know
experience happen so they know you know
experience happen so they know you know and sometimes people need that when they
and sometimes people need that when they
and sometimes people need that when they Knight might not have as much confidence
Knight might not have as much confidence
Knight might not have as much confidence in their thought leadership on what they
in their thought leadership on what they
in their thought leadership on what they know if they feel like they’re just
know if they feel like they’re just
know if they feel like they’re just simply telling you what happened then
simply telling you what happened then
simply telling you what happened then we’re all pretty clear as the audience
we’re all pretty clear as the audience
we’re all pretty clear as the audience like well that’s what happened and
like well that’s what happened and
like well that’s what happened and that’s how they feel and today has been
that’s how they feel and today has been
that’s how they feel and today has been a hard day yesterday was a good day and
a hard day yesterday was a good day and
a hard day yesterday was a good day and it’s nice to see that weight loss
it’s nice to see that weight loss
it’s nice to see that weight loss journey is that’s one of the most
journey is that’s one of the most
journey is that’s one of the most motivational things I think you could
motivational things I think you could
motivational things I think you could watch on YouTube because when you see
watch on YouTube because when you see
watch on YouTube because when you see someone make a change in their life I
someone make a change in their life I
someone make a change in their life I think that’s why a lot of us gravitate
think that’s why a lot of us gravitate
think that’s why a lot of us gravitate toward this platform and decide to make
toward this platform and decide to make
toward this platform and decide to make video or tell our story in some capacity
video or tell our story in some capacity
video or tell our story in some capacity because we’ve seen what changes someone
because we’ve seen what changes someone
because we’ve seen what changes someone has made in their life simply by getting
has made in their life simply by getting
has made in their life simply by getting on video and talking about it my tip
on video and talking about it my tip
on video and talking about it my tip would be um and this is tough for me too
would be um and this is tough for me too
would be um and this is tough for me too so I’ll just I’ll just put it out there
so I’ll just I’ll just put it out there
so I’ll just I’ll just put it out there don’t be afraid to get vulnerable which
don’t be afraid to get vulnerable which
don’t be afraid to get vulnerable which automatically what you’re doing is
automatically what you’re doing is
automatically what you’re doing is pretty vulnerable but I think you have
pretty vulnerable but I think you have
pretty vulnerable but I think you have to be really true about what you’re
to be really true about what you’re
to be really true about what you’re feeling and not every day is going to be
feeling and not every day is going to be
feeling and not every day is going to be a great day and you’re gonna know that
a great day and you’re gonna know that
a great day and you’re gonna know that it’s so hard to look at the camera and
it’s so hard to look at the camera and
it’s so hard to look at the camera and not be negative I think I think we all
not be negative I think I think we all
not be negative I think I think we all want to be really positive
want to be really positive
want to be really positive but your I think that your journey is
but your I think that your journey is
but your I think that your journey is going to be more impactful for someone
going to be more impactful for someone
going to be more impactful for someone if they really know what they’re signing
if they really know what they’re signing
if they really know what they’re signing up for if they maybe follow in your
up for if they maybe follow in your
up for if they maybe follow in your footsteps and – here you go like I just
footsteps and – here you go like I just
footsteps and – here you go like I just want a piece of freaking cake so bad I
want a piece of freaking cake so bad I
want a piece of freaking cake so bad I think being that transparent is what
think being that transparent is what
think being that transparent is what gets people hooked and I would say don’t
gets people hooked and I would say don’t
gets people hooked and I would say don’t be afraid of that vulnerability Cool J
be afraid of that vulnerability Cool J
be afraid of that vulnerability Cool J Green running in how to use how do you
Green running in how to use how do you
Green running in how to use how do you decide what videos to make so a lot of
decide what videos to make so a lot of
decide what videos to make so a lot of it I have the fortunate luxury of having
it I have the fortunate luxury of having
it I have the fortunate luxury of having a community that tells me you know they
a community that tells me you know they
a community that tells me you know they will just tell me all the time with what
will just tell me all the time with what
will just tell me all the time with what they want but I
they want but I
they want but I what’s my promise that’s to make sure
what’s my promise that’s to make sure
what’s my promise that’s to make sure that somebody learned something from me
that somebody learned something from me
that somebody learned something from me and has a good time and can take action
and has a good time and can take action
and has a good time and can take action on making a change in their life that’s
on making a change in their life that’s
on making a change in their life that’s the promise that I’ve made so any video
the promise that I’ve made so any video
the promise that I’ve made so any video that I want to make in that regard falls
that I want to make in that regard falls
that I want to make in that regard falls into that category but at the same time
into that category but at the same time
into that category but at the same time I’m a specialist when it comes to online
I’m a specialist when it comes to online
I’m a specialist when it comes to online communication so it’s going to be toward
communication so it’s going to be toward
communication so it’s going to be toward that area and then you can actually read
that area and then you can actually read
that area and then you can actually read in my book about how I bucket content so
in my book about how I bucket content so
in my book about how I bucket content so what are the different categories that I
what are the different categories that I
what are the different categories that I want to play in and then when I come up
want to play in and then when I come up
want to play in and then when I come up with a topic idea it goes into a
with a topic idea it goes into a
with a topic idea it goes into a category which lands at a place on the
category which lands at a place on the
category which lands at a place on the editorial calendar and everything really
editorial calendar and everything really
editorial calendar and everything really like plans itself out instead of the
like plans itself out instead of the
like plans itself out instead of the run-and-gun like I’m going to do this
run-and-gun like I’m going to do this
run-and-gun like I’m going to do this video now I’m going to do that video now
video now I’m going to do that video now
video now I’m going to do that video now that can start to get a little
that can start to get a little
that can start to get a little exhausting for people and you won’t
exhausting for people and you won’t
exhausting for people and you won’t maybe stick with it so I do believe in
maybe stick with it so I do believe in
maybe stick with it so I do believe in the editorial calendar and setting it up
the editorial calendar and setting it up
the editorial calendar and setting it up for success and those are sort of the I
for success and those are sort of the I
for success and those are sort of the I plan my buckets and I put content in
plan my buckets and I put content in
plan my buckets and I put content in those buckets and it’s all about you
those buckets and it’s all about you
those buckets and it’s all about you know bettering your life time management
know bettering your life time management
know bettering your life time management social media video and and how can I
social media video and and how can I
social media video and and how can I help you do that right now because
help you do that right now because
help you do that right now because that’s what I specialize in go for it so
that’s what I specialize in go for it so
that’s what I specialize in go for it so that’s that’s how I come up with what to
that’s that’s how I come up with what to
that’s that’s how I come up with what to talk about and you’ll often find when
talk about and you’ll often find when
talk about and you’ll often find when you do one video what happens in the
you do one video what happens in the
you do one video what happens in the comments is they’ll say another question
comments is they’ll say another question
comments is they’ll say another question or they’ll say wouldn’t it be cool if
or they’ll say wouldn’t it be cool if
or they’ll say wouldn’t it be cool if she did a video on this since just like
she did a video on this since just like
she did a video on this since just like write that down even if you’re not ready
write that down even if you’re not ready
write that down even if you’re not ready for it or if it’s if it’s down the road
for it or if it’s if it’s down the road
for it or if it’s if it’s down the road or it’s not quite a fit just write it
or it’s not quite a fit just write it
or it’s not quite a fit just write it down because having that feedback is so
down because having that feedback is so
down because having that feedback is so huge it is such a blessing that
huge it is such a blessing that
huge it is such a blessing that someone’s telling you what to do because
someone’s telling you what to do because
someone’s telling you what to do because they’re saying we will watch that that’s
they’re saying we will watch that that’s
they’re saying we will watch that that’s big so really leverage any opportunity
big so really leverage any opportunity
big so really leverage any opportunity to ask I always say when you don’t have
to ask I always say when you don’t have
to ask I always say when you don’t have a network yet let’s say you’re starting
a network yet let’s say you’re starting
a network yet let’s say you’re starting with zero go ask the people you know
with zero go ask the people you know
with zero go ask the people you know what’s the first question you think of
what’s the first question you think of
what’s the first question you think of or what’s your frequently asked question
or what’s your frequently asked question
or what’s your frequently asked question about what you do really well or see if
about what you do really well or see if
about what you do really well or see if they even know how to articulate what
they even know how to articulate what
they even know how to articulate what you do when you ask people that they
you do when you ask people that they
you do when you ask people that they will tell you what they’re thinking and
will tell you what they’re thinking and
will tell you what they’re thinking and usually that’s what they’re popping into
usually that’s what they’re popping into
usually that’s what they’re popping into Google if that’s ever an issue in their
Google if that’s ever an issue in their
Google if that’s ever an issue in their life and that’s a good place to be when
life and that’s a good place to be when
life and that’s a good place to be when you’re making content what are people
you’re making content what are people
you’re making content what are people going that you know how to answer
going that you know how to answer
going that you know how to answer that’s content I like it uh Impractical
that’s content I like it uh Impractical
that’s content I like it uh Impractical Jokers full punishments is asking about
Jokers full punishments is asking about
Jokers full punishments is asking about basically how to use Facebook to drive
basically how to use Facebook to drive
basically how to use Facebook to drive more YouTube views do I upload the video
more YouTube views do I upload the video
more YouTube views do I upload the video to Facebook is it just linking it to
to Facebook is it just linking it to
to Facebook is it just linking it to Facebook and it hopefully goes to
Facebook and it hopefully goes to
Facebook and it hopefully goes to YouTube was it doing short clips I know
YouTube was it doing short clips I know
YouTube was it doing short clips I know how to use Facebook to drive more
how to use Facebook to drive more
how to use Facebook to drive more YouTube views so I’ve done a number of
YouTube views so I’ve done a number of
YouTube views so I’ve done a number of different things for myself for clients
different things for myself for clients
different things for myself for clients and there’s a there’s something powerful
and there’s a there’s something powerful
and there’s a there’s something powerful in being able to upload native video
in being able to upload native video
in being able to upload native video because Facebook loves native video
because Facebook loves native video
because Facebook loves native video right now so meaning I’m going to upload
right now so meaning I’m going to upload
right now so meaning I’m going to upload this clip to Facebook not to youtube but
this clip to Facebook not to youtube but
this clip to Facebook not to youtube but to Facebook I don’t like to upload an
to Facebook I don’t like to upload an
to Facebook I don’t like to upload an entire video to Facebook unless it’s
entire video to Facebook unless it’s
entire video to Facebook unless it’s been on YouTube for a certain amount of
been on YouTube for a certain amount of
been on YouTube for a certain amount of time because that’s where I choose to
time because that’s where I choose to
time because that’s where I choose to put my momentum if you would prefer to
put my momentum if you would prefer to
put my momentum if you would prefer to grow a Facebook platform then go hard
grow a Facebook platform then go hard
grow a Facebook platform then go hard there and upload but I also would say
there and upload but I also would say
there and upload but I also would say that you could do something a little
that you could do something a little
that you could do something a little different and and this is really
different and and this is really
different and and this is really powerful right now because of how much
powerful right now because of how much
powerful right now because of how much Facebook loves live video going live on
Facebook loves live video going live on
Facebook loves live video going live on Facebook and saying or while you’re
Facebook and saying or while you’re
Facebook and saying or while you’re uploading and say you know answering
uploading and say you know answering
uploading and say you know answering questions and saying I just posted a
questions and saying I just posted a
questions and saying I just posted a video on YouTube and it’s about this do
video on YouTube and it’s about this do
video on YouTube and it’s about this do you guys have questions about this or
you guys have questions about this or
you guys have questions about this or what do you guys think about it or have
what do you guys think about it or have
what do you guys think about it or have you had any experience with this and
you had any experience with this and
you had any experience with this and having a real conversation with people
having a real conversation with people
having a real conversation with people in facebook all the while your youtube
in facebook all the while your youtube
in facebook all the while your youtube link is in the caption of that live
link is in the caption of that live
link is in the caption of that live stream so that you get a lot of momentum
stream so that you get a lot of momentum
stream so that you get a lot of momentum on that post with the live video on
on that post with the live video on
on that post with the live video on Facebook that’s probably going to be
Facebook that’s probably going to be
Facebook that’s probably going to be with engagement it could be on the feed
with engagement it could be on the feed
with engagement it could be on the feed for 24 hours depending on how things go
for 24 hours depending on how things go
for 24 hours depending on how things go you’ve got that youtube link sitting
you’ve got that youtube link sitting
you’ve got that youtube link sitting there and you can get some traffic over
there and you can get some traffic over
there and you can get some traffic over I feel that’s the best way to get those
I feel that’s the best way to get those
I feel that’s the best way to get those links clicked over from Facebook right
links clicked over from Facebook right
links clicked over from Facebook right now because of how much Facebook Likes
now because of how much Facebook Likes
now because of how much Facebook Likes live but I also love to just post my
live but I also love to just post my
live but I also love to just post my thumbnail and I will put the youtube
thumbnail and I will put the youtube
thumbnail and I will put the youtube link in a picture of a thumbnail because
link in a picture of a thumbnail because
link in a picture of a thumbnail because a photo is still technically a native
a photo is still technically a native
a photo is still technically a native upload to Facebook so that still works
upload to Facebook so that still works
upload to Facebook so that still works for me sometimes throughout the month of
for me sometimes throughout the month of
for me sometimes throughout the month of documenting
documenting
documenting the launch of the book though we did
the launch of the book though we did
the launch of the book though we did upload the full episodes of the videos
upload the full episodes of the videos
upload the full episodes of the videos 24 to 48 hours after it was on YouTube
24 to 48 hours after it was on YouTube
24 to 48 hours after it was on YouTube because there was just so much content
because there was just so much content
because there was just so much content to work with and we were movin and
to work with and we were movin and
to work with and we were movin and shakin a lot so it’s the kind of video
shakin a lot so it’s the kind of video
shakin a lot so it’s the kind of video that can pull someone in on the newsfeed
that can pull someone in on the newsfeed
that can pull someone in on the newsfeed that that helped as well but that wasn’t
that that helped as well but that wasn’t
that that helped as well but that wasn’t so much for a youtube view it was just
so much for a youtube view it was just
so much for a youtube view it was just awareness of the book so think about
awareness of the book so think about
awareness of the book so think about what the main goals are and then then
what the main goals are and then then
what the main goals are and then then think about okay well what’s the main
think about okay well what’s the main
think about okay well what’s the main goal is to get attention on this book
goal is to get attention on this book
goal is to get attention on this book then we’re just going to do whatever it
then we’re just going to do whatever it
then we’re just going to do whatever it takes if it’s for the YouTube view how
takes if it’s for the YouTube view how
takes if it’s for the YouTube view how do you make sure that it gets there
do you make sure that it gets there
do you make sure that it gets there efficiently I like it HOD 92 any hints
efficiently I like it HOD 92 any hints
efficiently I like it HOD 92 any hints on how to find the message you want to
on how to find the message you want to
on how to find the message you want to deliver in your videos Amy I think you
deliver in your videos Amy I think you
deliver in your videos Amy I think you will get a huge hint if you know who
will get a huge hint if you know who
will get a huge hint if you know who you’re talking to very specifically and
you’re talking to very specifically and
you’re talking to very specifically and knowing who who your avatar is what they
knowing who who your avatar is what they
knowing who who your avatar is what they do what their life is like and what
do what their life is like and what
do what their life is like and what keeps them up at night that’s going to
keeps them up at night that’s going to
keeps them up at night that’s going to help shape your message I think you know
help shape your message I think you know
help shape your message I think you know what you do well and then knowing the
what you do well and then knowing the
what you do well and then knowing the person that you’re doing this for well
person that you’re doing this for well
person that you’re doing this for well is going to help you figure out exactly
is going to help you figure out exactly
is going to help you figure out exactly what your thing is so I’ll give you an
what your thing is so I’ll give you an
what your thing is so I’ll give you an example of my channel when I first
example of my channel when I first
example of my channel when I first started I needed a platform to become a
started I needed a platform to become a
started I needed a platform to become a professional in my industry and at the
professional in my industry and at the
professional in my industry and at the time the customers that I was working
time the customers that I was working
time the customers that I was working with were small businesses in 2010 and
with were small businesses in 2010 and
with were small businesses in 2010 and 2011 that wanted nothing to do with
2011 that wanted nothing to do with
2011 that wanted nothing to do with social media they were told they needed
social media they were told they needed
social media they were told they needed a Facebook page they certainly weren’t
a Facebook page they certainly weren’t
a Facebook page they certainly weren’t ready for video yet but what do we do
ready for video yet but what do we do
ready for video yet but what do we do with this Facebook situation they needed
with this Facebook situation they needed
with this Facebook situation they needed to learn that they didn’t have a budget
to learn that they didn’t have a budget
to learn that they didn’t have a budget for it and they just needed to do it on
for it and they just needed to do it on
for it and they just needed to do it on their own what I needed to do to show up
their own what I needed to do to show up
their own what I needed to do to show up and be now considered one of the top
and be now considered one of the top
and be now considered one of the top leaders in the space was make it fun for
leaders in the space was make it fun for
leaders in the space was make it fun for them because they were doing all this
them because they were doing all this
them because they were doing all this research and it was a nightmare and they
research and it was a nightmare and they
research and it was a nightmare and they weren’t excited and I just said I’m
weren’t excited and I just said I’m
weren’t excited and I just said I’m going to teach you how to use that
going to teach you how to use that
going to teach you how to use that Facebook page but you’re going to have
Facebook page but you’re going to have
Facebook page but you’re going to have fun while you’re learning it from me so
fun while you’re learning it from me so
fun while you’re learning it from me so that was really that the first thing
that was really that the first thing
that was really that the first thing that happened for me so I knew I knew
that happened for me so I knew I knew
that happened for me so I knew I knew how to manage a Facebook page so I’ll
how to manage a Facebook page so I’ll
how to manage a Facebook page so I’ll teach you how but I also know who you
teach you how but I also know who you
teach you how but I also know who you are you’re a business owner maybe you’ve
are you’re a business owner maybe you’ve
are you’re a business owner maybe you’ve got a brick-and-mortar this is a total
got a brick-and-mortar this is a total
got a brick-and-mortar this is a total nightmare that someone’s being told
nightmare that someone’s being told
nightmare that someone’s being told there’s a new marketing platform you
there’s a new marketing platform you
there’s a new marketing platform you need to use and you need to use it now
need to use and you need to use it now
need to use and you need to use it now so let’s have fun in this process I’m
so let’s have fun in this process I’m
so let’s have fun in this process I’m going to make my video short because I
going to make my video short because I
going to make my video short because I no you don’t have time and every single
no you don’t have time and every single
no you don’t have time and every single one is going to have a tactic for you to
one is going to have a tactic for you to
one is going to have a tactic for you to take forward all of those things came
take forward all of those things came
take forward all of those things came together as the the message of the of
together as the the message of the of
together as the the message of the of the channel and then you’re you’re
the channel and then you’re you’re
the channel and then you’re you’re really getting focused around who they
really getting focused around who they
really getting focused around who they are which is the most important thing
are which is the most important thing
are which is the most important thing but also what you’re best at
but also what you’re best at
but also what you’re best at I think people start to get in trouble
I think people start to get in trouble
I think people start to get in trouble when they go oh that sounds good but
when they go oh that sounds good but
when they go oh that sounds good but they’re not the expert on that thing or
they’re not the expert on that thing or
they’re not the expert on that thing or they’re not quite as experienced on that
they’re not quite as experienced on that
they’re not quite as experienced on that thing but they still try to make a video
thing but they still try to make a video
thing but they still try to make a video on it you want to make sure someone
on it you want to make sure someone
on it you want to make sure someone feels the impact and gets the results
feels the impact and gets the results
feels the impact and gets the results from you every single time so stay
from you every single time so stay
from you every single time so stay focused on what you’re good at but
focused on what you’re good at but
focused on what you’re good at but really understand where they’re coming
really understand where they’re coming
really understand where they’re coming from I like it now the time is the last
from I like it now the time is the last
from I like it now the time is the last question about having fun and not being
question about having fun and not being
question about having fun and not being your angle onassis is writing in should
your angle onassis is writing in should
your angle onassis is writing in should I present myself as a friendly guy or
I present myself as a friendly guy or
I present myself as a friendly guy or professional guy I think it should be
professional guy I think it should be
professional guy I think it should be both because I think we’ve learned in
both because I think we’ve learned in
both because I think we’ve learned in social media that people want to do
social media that people want to do
social media that people want to do business with a person as fluffy as that
business with a person as fluffy as that
business with a person as fluffy as that sounds right you know we see fewer logos
sounds right you know we see fewer logos
sounds right you know we see fewer logos these days and more faces and I think
these days and more faces and I think
these days and more faces and I think that’s super important so you should be
that’s super important so you should be
that’s super important so you should be friendly because nobody wants to work
friendly because nobody wants to work
friendly because nobody wants to work with someone that’s not friendly but you
with someone that’s not friendly but you
with someone that’s not friendly but you can be professional and friendly as well
can be professional and friendly as well
can be professional and friendly as well and you can be professional and friendly
and you can be professional and friendly
and you can be professional and friendly and stand up for what you believe in as
and stand up for what you believe in as
and stand up for what you believe in as well and so I think all the above I
well and so I think all the above I
well and so I think all the above I agree on a percent uh can we focus on
agree on a percent uh can we focus on
agree on a percent uh can we focus on two subjects on our channel and how can
two subjects on our channel and how can
two subjects on our channel and how can we do that usually when when this
we do that usually when when this
we do that usually when when this question pops up I feel like it’s
question pops up I feel like it’s
question pops up I feel like it’s because someone’s like do I just come up
because someone’s like do I just come up
because someone’s like do I just come up with a second channel or should we kind
with a second channel or should we kind
with a second channel or should we kind of exert energy into places and I feel
of exert energy into places and I feel
of exert energy into places and I feel these days in YouTube it’s so much
these days in YouTube it’s so much
these days in YouTube it’s so much easier to have different kinds of
easier to have different kinds of
easier to have different kinds of content on one channel because of the
content on one channel because of the
content on one channel because of the way that it works that being said the
way that it works that being said the
way that it works that being said the only reason why two subjects would be on
only reason why two subjects would be on
only reason why two subjects would be on one channel is if they serve the same
one channel is if they serve the same
one channel is if they serve the same people so if you want to make those two
people so if you want to make those two
people so if you want to make those two subjects your sort of brand and maybe
subjects your sort of brand and maybe
subjects your sort of brand and maybe they sound eclectic together that could
they sound eclectic together that could
they sound eclectic together that could be the case in your life who’s doing
be the case in your life who’s doing
be the case in your life who’s doing something like this if you’re the first
something like this if you’re the first
something like this if you’re the first awesome but make it work because it’s
awesome but make it work because it’s
awesome but make it work because it’s for the one person that’s going to find
for the one person that’s going to find
for the one person that’s going to find it and they’re going to love it but if
it and they’re going to love it but if
it and they’re going to love it but if you’re like we’re going to talk about
you’re like we’re going to talk about
you’re like we’re going to talk about dog supplies and we’re going to talk
dog supplies and we’re going to talk
dog supplies and we’re going to talk about buying paper if those two things
about buying paper if those two things
about buying paper if those two things are not for the same person then maybe
are not for the same person then maybe
are not for the same person then maybe they shouldn’t be on the same channel I
they shouldn’t be on the same channel I
they shouldn’t be on the same channel I think that’s how you determine that I
think that’s how you determine that I
think that’s how you determine that I like it that’s that’s a really good
like it that’s that’s a really good
like it that’s that’s a really good distinction
distinction
distinction uh Leroy how were you able to get out of
uh Leroy how were you able to get out of
uh Leroy how were you able to get out of your own way in taking that first step
your own way in taking that first step
your own way in taking that first step in your business well I think I was
in your business well I think I was
in your business well I think I was fortunate that people were coming to me
fortunate that people were coming to me
fortunate that people were coming to me and wanted advice while I had a
and wanted advice while I had a
and wanted advice while I had a full-time job and a lot of people think
full-time job and a lot of people think
full-time job and a lot of people think that it’s like when you make the jump in
that it’s like when you make the jump in
that it’s like when you make the jump in entrepreneurship it’s big and scary it
entrepreneurship it’s big and scary it
entrepreneurship it’s big and scary it certainly is but I did a lot of work
certainly is but I did a lot of work
certainly is but I did a lot of work leading up to that big scary decision
leading up to that big scary decision
leading up to that big scary decision even though it was still big and scary
even though it was still big and scary
even though it was still big and scary at that time in order to get out of my
at that time in order to get out of my
at that time in order to get out of my own way I think I had to do the work and
own way I think I had to do the work and
own way I think I had to do the work and prove to myself that I could actually
prove to myself that I could actually
prove to myself that I could actually execute on what I was selling and not
execute on what I was selling and not
execute on what I was selling and not just say like I’m gonna start a business
just say like I’m gonna start a business
just say like I’m gonna start a business and think that everyone was coming my
and think that everyone was coming my
and think that everyone was coming my way so I actually did a lot of client
way so I actually did a lot of client
way so I actually did a lot of client work as what we’re calling these days a
work as what we’re calling these days a
work as what we’re calling these days a side hustle at the time it was just like
side hustle at the time it was just like
side hustle at the time it was just like what I did at night the passion project
what I did at night the passion project
what I did at night the passion project but I did that for about a year and a
but I did that for about a year and a
but I did that for about a year and a half before I finally made the leap to
half before I finally made the leap to
half before I finally made the leap to leaving my job and I took a long time to
leaving my job and I took a long time to
leaving my job and I took a long time to be like oh my god I think I’m gonna
be like oh my god I think I’m gonna
be like oh my god I think I’m gonna leave my job this is so crazy but it
leave my job this is so crazy but it
leave my job this is so crazy but it still took me like a whole year to get
still took me like a whole year to get
still took me like a whole year to get to that point the getting out of my own
to that point the getting out of my own
to that point the getting out of my own way happened when I just did the work
way happened when I just did the work
way happened when I just did the work and I said now is the time I have
and I said now is the time I have
and I said now is the time I have measured my risk reward you know I
measured my risk reward you know I
measured my risk reward you know I didn’t have a mortgage I didn’t have any
didn’t have a mortgage I didn’t have any
didn’t have a mortgage I didn’t have any kids and I could kind of make a big kind
kids and I could kind of make a big kind
kids and I could kind of make a big kind of scary decision at the time and some
of scary decision at the time and some
of scary decision at the time and some people don’t have that luxury I think
people don’t have that luxury I think
people don’t have that luxury I think that’s what it comes down to I got out
that’s what it comes down to I got out
that’s what it comes down to I got out of my own way cuz I measured risk reward
of my own way cuz I measured risk reward
of my own way cuz I measured risk reward and I did the work and I met people and
and I did the work and I met people and
and I did the work and I met people and as soon as I left that job I had
as soon as I left that job I had
as soon as I left that job I had full-time work coming in as of what it
full-time work coming in as of what it
full-time work coming in as of what it was freelancing really at the time
was freelancing really at the time
was freelancing really at the time because I’d met people I told them I was
because I’d met people I told them I was
because I’d met people I told them I was going out on my own
going out on my own
going out on my own I said I’m available for hire do you
I said I’m available for hire do you
I said I’m available for hire do you know anyone that needs this and I got
know anyone that needs this and I got
know anyone that needs this and I got out of my own way by pitching myself and
out of my own way by pitching myself and
out of my own way by pitching myself and that’s probably hardest for most people
that’s probably hardest for most people
that’s probably hardest for most people selling yourself is not something that
selling yourself is not something that
selling yourself is not something that we brush up on when we think of
we brush up on when we think of
we brush up on when we think of entrepreneurship we just think we’re
entrepreneurship we just think we’re
entrepreneurship we just think we’re gonna write a bunch of blog posts and
gonna write a bunch of blog posts and
gonna write a bunch of blog posts and make videos and maybe business will come
make videos and maybe business will come
make videos and maybe business will come in you got to sell yourself too and so I
in you got to sell yourself too and so I
in you got to sell yourself too and so I think that’s it that’s a big obstacle a
think that’s it that’s a big obstacle a
think that’s it that’s a big obstacle a lot of people have to hit I love it Amy
lot of people have to hit I love it Amy
lot of people have to hit I love it Amy it’s crazy how half an hour flies by
it’s crazy how half an hour flies by
it’s crazy how half an hour flies by when we’re rich Matan you’re getting a
when we’re rich Matan you’re getting a
when we’re rich Matan you’re getting a ton of love thanks having an Amy you’ve
ton of love thanks having an Amy you’ve
ton of love thanks having an Amy you’ve helped me a lot great question for
helped me a lot great question for
helped me a lot great question for everyone great answers I want to put
everyone great answers I want to put
everyone great answers I want to put the last one on you I want to talk about
the last one on you I want to talk about
the last one on you I want to talk about vlog like a boss and I want people to
vlog like a boss and I want people to
vlog like a boss and I want people to check it out go to vlog like a boss calm
check it out go to vlog like a boss calm
check it out go to vlog like a boss calm or Amazon River you buy books what’s
or Amazon River you buy books what’s
or Amazon River you buy books what’s something what’s an important message
something what’s an important message
something what’s an important message flip from vlog like a boss that we
flip from vlog like a boss that we
flip from vlog like a boss that we haven’t touched on in this chat that you
haven’t touched on in this chat that you
haven’t touched on in this chat that you think is important for people who want
think is important for people who want
think is important for people who want to have YouTube success that they should
to have YouTube success that they should
to have YouTube success that they should know about
know about
know about I think people try to figure out how to
I think people try to figure out how to
I think people try to figure out how to be creative these days in video and and
be creative these days in video and and
be creative these days in video and and like there’s going to be a clear-cut
like there’s going to be a clear-cut
like there’s going to be a clear-cut answer but the epitome of creativity is
answer but the epitome of creativity is
answer but the epitome of creativity is truly trying to find where you are and
truly trying to find where you are and
truly trying to find where you are and original and I think I’ve found a couple
original and I think I’ve found a couple
original and I think I’ve found a couple ways that I do that but instead of
ways that I do that but instead of
ways that I do that but instead of asking someone else or asking yourself
asking someone else or asking yourself
asking someone else or asking yourself how am I going to stand out how am I
how am I going to stand out how am I
how am I going to stand out how am I going to be creative I think you have to
going to be creative I think you have to
going to be creative I think you have to do the work because that is going to
do the work because that is going to
do the work because that is going to show up for you you’re going to come up
show up for you you’re going to come up
show up for you you’re going to come up with the craziest ideas and video is the
with the craziest ideas and video is the
with the craziest ideas and video is the most fun and exciting ways to kind of
most fun and exciting ways to kind of
most fun and exciting ways to kind of bring them to life and have people
bring them to life and have people
bring them to life and have people discover you and that’s the scariest
discover you and that’s the scariest
discover you and that’s the scariest thing about the fact that you’re doing
thing about the fact that you’re doing
thing about the fact that you’re doing this is not only are you so bold as to
this is not only are you so bold as to
this is not only are you so bold as to make video but you’re bold enough to be
make video but you’re bold enough to be
make video but you’re bold enough to be creative but that creativity is going to
creative but that creativity is going to
creative but that creativity is going to take you places that you’ve never been
take you places that you’ve never been
take you places that you’ve never been before so as cut-and-dry and as black
before so as cut-and-dry and as black
before so as cut-and-dry and as black and white is it you’d might want it to
and white is it you’d might want it to
and white is it you’d might want it to be here all the steps and I give you a
be here all the steps and I give you a
be here all the steps and I give you a lot of freaking steps in this book
lot of freaking steps in this book
lot of freaking steps in this book you’re also just going to find like how
you’re also just going to find like how
you’re also just going to find like how did you even come up with that idea it’s
did you even come up with that idea it’s
did you even come up with that idea it’s just going to happen for you and when
just going to happen for you and when
just going to happen for you and when you feel that moment of if someone made
you feel that moment of if someone made
you feel that moment of if someone made this and it wasn’t me
this and it wasn’t me
this and it wasn’t me and it wasn’t my company if someone made
and it wasn’t my company if someone made
and it wasn’t my company if someone made this I would even share it with my
this I would even share it with my
this I would even share it with my community that’s how you know you have
community that’s how you know you have
community that’s how you know you have something good something so shareable
something good something so shareable
something good something so shareable you would share it with your friends and
you would share it with your friends and
you would share it with your friends and family that’s how you know you’re onto
family that’s how you know you’re onto
family that’s how you know you’re onto something good and that’s how you know
something good and that’s how you know
something good and that’s how you know you’re creative and to go after that
you’re creative and to go after that
you’re creative and to go after that idea and allow yourself to stand out
idea and allow yourself to stand out
idea and allow yourself to stand out we’re going to stumble we’re going to
we’re going to stumble we’re going to
we’re going to stumble we’re going to think things are cool that aren’t always
think things are cool that aren’t always
think things are cool that aren’t always cool but your creativity is going to
cool but your creativity is going to
cool but your creativity is going to come out so hard when you use this
come out so hard when you use this
come out so hard when you use this medium and I hope you’ll fully embrace
medium and I hope you’ll fully embrace
medium and I hope you’ll fully embrace it I love it boom nice final message
it I love it boom nice final message
it I love it boom nice final message thank you guys so much for watching for
thank you guys so much for watching for
thank you guys so much for watching for asking all those great questions I
asking all those great questions I
asking all those great questions I encourage you to go check out vlog like
encourage you to go check out vlog like
encourage you to go check out vlog like a boss comm or an Amazon where you go
a boss comm or an Amazon where you go
a boss comm or an Amazon where you go buy your books a me really a me showing
buy your books a me really a me showing
buy your books a me really a me showing a books you got to say something to show
a books you got to say something to show
a books you got to say something to show up on camera Oh
up on camera Oh
up on camera Oh get the book please there it is Amy
get the book please there it is Amy
get the book please there it is Amy thank you for your time as well guys
thank you for your time as well guys
thank you for your time as well guys continue to believe and we’ll see you
continue to believe and we’ll see you
continue to believe and we’ll see you soon
”
Be First to Comment