hello everyone welcome to another YouTube hang out super excited to be
YouTube hang out super excited to be
YouTube hang out super excited to be here with a new friend David Jennings
here with a new friend David Jennings
here with a new friend David Jennings who is an author he’s an entrepreneur
who is an author he’s an entrepreneur
who is an author he’s an entrepreneur and we’re here to talk about how to
and we’re here to talk about how to
and we’re here to talk about how to build authority and influence and he’s
build authority and influence and he’s
build authority and influence and he’s got a book all about it is going to tell
got a book all about it is going to tell
got a book all about it is going to tell us about it and you’ll cook engine for
us about it and you’ll cook engine for
us about it and you’ll cook engine for us David welcome aboard fantastic thanks
us David welcome aboard fantastic thanks
us David welcome aboard fantastic thanks for having me on the call it’s a an
for having me on the call it’s a an
for having me on the call it’s a an early start coming here from the other
early start coming here from the other
early start coming here from the other side of the world Australia so good to
side of the world Australia so good to
side of the world Australia so good to be able to connect and yeah just excited
be able to connect and yeah just excited
be able to connect and yeah just excited to see what direction we’re going now
to see what direction we’re going now
to see what direction we’re going now it’s four-fifteen on the east coast of
it’s four-fifteen on the east coast of
it’s four-fifteen on the east coast of North America here well what time is it
North America here well what time is it
North America here well what time is it there it’s six a.m. ok team I thought I
there it’s six a.m. ok team I thought I
there it’s six a.m. ok team I thought I thought you thought it was I thought it
thought you thought it was I thought it
thought you thought it was I thought it was a little worse if I was like 415 or
was a little worse if I was like 415 or
was a little worse if I was like 415 or something so that’s good that’s a start
something so that’s good that’s a start
something so that’s good that’s a start but it’s not that bad I guess that’s
but it’s not that bad I guess that’s
but it’s not that bad I guess that’s pretty good well thank you for waking up
pretty good well thank you for waking up
pretty good well thank you for waking up early with us to share some wisdom for
early with us to share some wisdom for
early with us to share some wisdom for the entrepreneur pleasure so for people
the entrepreneur pleasure so for people
the entrepreneur pleasure so for people who aren’t too familiar with you what
who aren’t too familiar with you what
who aren’t too familiar with you what you’re all about maybe just like in 30
you’re all about maybe just like in 30
you’re all about maybe just like in 30 seconds who’s Dave and then let’s get
seconds who’s Dave and then let’s get
seconds who’s Dave and then let’s get into what your book is all about yeah
into what your book is all about yeah
into what your book is all about yeah I’m a serial entrepreneur he started
I’m a serial entrepreneur he started
I’m a serial entrepreneur he started lots of different businesses like all
lots of different businesses like all
lots of different businesses like all good entrepreneurs probably the last
good entrepreneurs probably the last
good entrepreneurs probably the last thing I need is another good idea and
thing I need is another good idea and
thing I need is another good idea and it’s all about the focus and probably
it’s all about the focus and probably
it’s all about the focus and probably over the last couple of years I’ve
over the last couple of years I’ve
over the last couple of years I’ve gotten better at really narrowing in
gotten better at really narrowing in
gotten better at really narrowing in where my strengths are and I found you
where my strengths are and I found you
where my strengths are and I found you know you look for the overlapping
know you look for the overlapping
know you look for the overlapping circles in your life and two areas of
circles in your life and two areas of
circles in your life and two areas of mastery to figure out where you should
mastery to figure out where you should
mastery to figure out where you should focus and I’m really strong in marketing
focus and I’m really strong in marketing
focus and I’m really strong in marketing really strong in systems and really
really strong in systems and really
really strong in systems and really strongly business so I’ve kind of looked
strongly business so I’ve kind of looked
strongly business so I’ve kind of looked for that sweet spot and we’ve set up a
for that sweet spot and we’ve set up a
for that sweet spot and we’ve set up a couple of companies based here in
couple of companies based here in
couple of companies based here in Australia that kind of helped me operate
Australia that kind of helped me operate
Australia that kind of helped me operate in those spaces I love it and so today
in those spaces I love it and so today
in those spaces I love it and so today we’re talking about the simple system
we’re talking about the simple system
we’re talking about the simple system for building your brain your sales your
for building your brain your sales your
for building your brain your sales your credibility you’ve got a new book out
credibility you’ve got a new book out
credibility you’ve got a new book out right yep authority content just came
right yep authority content just came
right yep authority content just came out and went live on Amazon a couple of
out and went live on Amazon a couple of
out and went live on Amazon a couple of weeks ago and pretty excited actually we
weeks ago and pretty excited actually we
weeks ago and pretty excited actually we got Amazon bestseller in quite a few
got Amazon bestseller in quite a few
got Amazon bestseller in quite a few different categories both in Australia
different categories both in Australia
different categories both in Australia and in the US so really well received
and in the US so really well received
and in the US so really well received good reviews and yeah just happy to get
good reviews and yeah just happy to get
good reviews and yeah just happy to get a dumb writing a book is is tough work I
a dumb writing a book is is tough work I
a dumb writing a book is is tough work I know man I just finished that process
know man I just finished that process
know man I just finished that process now too so I feel you I feel the pain
now too so I feel you I feel the pain
now too so I feel you I feel the pain but also the joy in like birthday in
but also the joy in like birthday in
but also the joy in like birthday in this creation
this creation
this creation so tell us tell us the contact tells the
so tell us tell us the contact tells the
so tell us tell us the contact tells the thesis of the book what can we learn
thesis of the book what can we learn
thesis of the book what can we learn from it what’s the message for
from it what’s the message for
from it what’s the message for entrepreneurs yeah so this is really for
entrepreneurs yeah so this is really for
entrepreneurs yeah so this is really for business owners or really businessman or
business owners or really businessman or
business owners or really businessman or ladies who have ideas that they want to
ladies who have ideas that they want to
ladies who have ideas that they want to get out to the world like they might
get out to the world like they might
get out to the world like they might have a good product or service and they
have a good product or service and they
have a good product or service and they need help spreading the word about what
need help spreading the word about what
need help spreading the word about what it is that they’ve got and doing using
it is that they’ve got and doing using
it is that they’ve got and doing using online as a vehicle to do that is
online as a vehicle to do that is
online as a vehicle to do that is fantastic but a lot of business owners
fantastic but a lot of business owners
fantastic but a lot of business owners they just get caught up in the
they just get caught up in the
they just get caught up in the day-to-day running of their business
day-to-day running of their business
day-to-day running of their business they don’t have time to create some
they don’t have time to create some
they don’t have time to create some great content to share out on the web or
great content to share out on the web or
great content to share out on the web or on social media so the book is a system
on social media so the book is a system
on social media so the book is a system and a process that’s drawing on one of
and a process that’s drawing on one of
and a process that’s drawing on one of my areas of expertise a process for
my areas of expertise a process for
my areas of expertise a process for batching the content creation taking as
batching the content creation taking as
batching the content creation taking as much out of the brain of the business
much out of the brain of the business
much out of the brain of the business owner and the business owners team
owner and the business owners team
owner and the business owners team capturing it in one day and then having
capturing it in one day and then having
capturing it in one day and then having that live on the website and also
that live on the website and also
that live on the website and also sharing it out across the web and
sharing it out across the web and
sharing it out across the web and creating really great quality content
creating really great quality content
creating really great quality content that captures attention engages an
that captures attention engages an
that captures attention engages an audience and and builds their trust
audience and and builds their trust
audience and and builds their trust that’s ultimately what we’re looking at
that’s ultimately what we’re looking at
that’s ultimately what we’re looking at doing it makes it in a simple process
doing it makes it in a simple process
doing it makes it in a simple process for them so the idea is an entrepreneur
for them so the idea is an entrepreneur
for them so the idea is an entrepreneur is an authority or at least should be an
is an authority or at least should be an
is an authority or at least should be an authority of what you’re doing if you’re
authority of what you’re doing if you’re
authority of what you’re doing if you’re getting results you know you should be
getting results you know you should be
getting results you know you should be an authority in your subject matter and
an authority in your subject matter and
an authority in your subject matter and what you’re trying to do is help them
what you’re trying to do is help them
what you’re trying to do is help them quickly create content to show off that
quickly create content to show off that
quickly create content to show off that authority but not have it take up so
authority but not have it take up so
authority but not have it take up so much of their time that they just stuck
much of their time that they just stuck
much of their time that they just stuck living on social media instead of
living on social media instead of
living on social media instead of actually running the business so yeah
actually running the business so yeah
actually running the business so yeah and this there’s a whole lot of criteria
and this there’s a whole lot of criteria
and this there’s a whole lot of criteria that people look for when they look at a
that people look for when they look at a
that people look for when they look at a business owner or a business to
business owner or a business to
business owner or a business to determine whether or not they are
determine whether or not they are
determine whether or not they are actually on authority and um the
actually on authority and um the
actually on authority and um the different criteria that people have to
different criteria that people have to
different criteria that people have to look at it varies from one person to the
look at it varies from one person to the
look at it varies from one person to the next and it can be things like how well
next and it can be things like how well
next and it can be things like how well is the website design what sort of body
is the website design what sort of body
is the website design what sort of body of work does that business have what
of work does that business have what
of work does that business have what sort of case studies do they have how
sort of case studies do they have how
sort of case studies do they have how easy is it to find their different
easy is it to find their different
easy is it to find their different contact information how much does it
contact information how much does it
contact information how much does it look like they have great products and
look like they have great products and
look like they have great products and services and they understand their
services and they understand their
services and they understand their target audience so there are all of
target audience so there are all of
target audience so there are all of these different factors that people look
these different factors that people look
these different factors that people look for when they’re trying to determine if
for when they’re trying to determine if
for when they’re trying to determine if someone is an authority or an expert in
someone is an authority or an expert in
someone is an authority or an expert in their space so this is very much not a
their space so this is very much not a
their space so this is very much not a fake
fake
fake you make it exercise its authority
you make it exercise its authority
you make it exercise its authority content is a way to try and tick as many
content is a way to try and tick as many
content is a way to try and tick as many of those boxes as we can in the least
of those boxes as we can in the least
of those boxes as we can in the least possible time because we know there are
possible time because we know there are
possible time because we know there are certain elements that people look for to
certain elements that people look for to
certain elements that people look for to go oh yes I have that feeling now that I
go oh yes I have that feeling now that I
go oh yes I have that feeling now that I can trust this business or hey I know
can trust this business or hey I know
can trust this business or hey I know that this business can deliver on their
that this business can deliver on their
that this business can deliver on their promises because when someone makes a
promises because when someone makes a
promises because when someone makes a purchase online that’s the biggest
purchase online that’s the biggest
purchase online that’s the biggest hurdle they have to overcome they figure
hurdle they have to overcome they figure
hurdle they have to overcome they figure you know if I’m going to spend my money
you know if I’m going to spend my money
you know if I’m going to spend my money to buy this business’s product or
to buy this business’s product or
to buy this business’s product or service am I going to actually get what
service am I going to actually get what
service am I going to actually get what I paid for the result right and yeah
I paid for the result right and yeah
I paid for the result right and yeah this is about trying to set that up so I
this is about trying to set that up so I
this is about trying to set that up so I mean it’s a model that I I believe in I
mean it’s a model that I I believe in I
mean it’s a model that I I believe in I built my business you know around me and
built my business you know around me and
built my business you know around me and sharing my opinions and thoughts
sharing my opinions and thoughts
sharing my opinions and thoughts although I had a hard time at the
although I had a hard time at the
although I had a hard time at the beginning where I would just share other
beginning where I would just share other
beginning where I would just share other people’s ideas it start with my website
people’s ideas it start with my website
people’s ideas it start with my website sharing other people’s content whether
sharing other people’s content whether
sharing other people’s content whether it’s steve jobs or you know whoever it
it’s steve jobs or you know whoever it
it’s steve jobs or you know whoever it is and people started asking about me
is and people started asking about me
is and people started asking about me like who was i and what are my views and
like who was i and what are my views and
like who was i and what are my views and opinions like well Who am I prefer to
opinions like well Who am I prefer to
opinions like well Who am I prefer to Steve Jobs what do I have to say that
Steve Jobs what do I have to say that
Steve Jobs what do I have to say that would be relevant when you’re learning
would be relevant when you’re learning
would be relevant when you’re learning from these masters but there’s also that
from these masters but there’s also that
from these masters but there’s also that personal element to wear with the
personal element to wear with the
personal element to wear with the business if they feel like they know and
business if they feel like they know and
business if they feel like they know and trust the owner who you know the face
trust the owner who you know the face
trust the owner who you know the face behind it then it really builds a
behind it then it really builds a
behind it then it really builds a personal connection we’re now people
personal connection we’re now people
personal connection we’re now people feel like they know me and they come up
feel like they know me and they come up
feel like they know me and they come up to me and they stopped me and they want
to me and they stopped me and they want
to me and they stopped me and they want to talk to me and they know about my
to talk to me and they know about my
to talk to me and they know about my wife and my son and all this stuff that
wife and my son and all this stuff that
wife and my son and all this stuff that I shared it I go great you know but I
I shared it I go great you know but I
I shared it I go great you know but I don’t know any who you are but it’s
don’t know any who you are but it’s
don’t know any who you are but it’s great to meet you this is fantastic so
great to meet you this is fantastic so
great to meet you this is fantastic so it definitely builds a personal
it definitely builds a personal
it definitely builds a personal connection to with the people consuming
connection to with the people consuming
connection to with the people consuming the content so that they do like you
the content so that they do like you
the content so that they do like you trust you know you and a few much more
trust you know you and a few much more
trust you know you and a few much more comfortable buying whatever it is from
comfortable buying whatever it is from
comfortable buying whatever it is from you um okay so yeah go ahead well it was
you um okay so yeah go ahead well it was
you um okay so yeah go ahead well it was one of those things I think particularly
one of those things I think particularly
one of those things I think particularly with a video and one of the reasons we
with a video and one of the reasons we
with a video and one of the reasons we like to lead with video is content is
like to lead with video is content is
like to lead with video is content is that connection video is one of the best
that connection video is one of the best
that connection video is one of the best ways in fact it yeah the best way that I
ways in fact it yeah the best way that I
ways in fact it yeah the best way that I know to duplicate yourself as a business
know to duplicate yourself as a business
know to duplicate yourself as a business owner we all know where got we’ve got
owner we all know where got we’ve got
owner we all know where got we’ve got limited time in the day and video is a
limited time in the day and video is a
limited time in the day and video is a great way to capture your ideas and
great way to capture your ideas and
great way to capture your ideas and things and then let someone experienced
things and then let someone experienced
things and then let someone experienced who you are in a very leveraged way and
who you are in a very leveraged way and
who you are in a very leveraged way and yeah they can watch a couple of episodes
yeah they can watch a couple of episodes
yeah they can watch a couple of episodes of
of
of your hangouts and stuff like that and
your hangouts and stuff like that and
your hangouts and stuff like that and I’ll get that feeling like they know you
I’ll get that feeling like they know you
I’ll get that feeling like they know you even before they ever get to meet you in
even before they ever get to meet you in
even before they ever get to meet you in person so that’s definitely part of the
person so that’s definitely part of the
person so that’s definitely part of the process is having that type of content
process is having that type of content
process is having that type of content that people can consume so by the time
that people can consume so by the time
that people can consume so by the time they do pick up the phone and chat with
they do pick up the phone and chat with
they do pick up the phone and chat with you or you meet with them in person the
you or you meet with them in person the
you or you meet with them in person the question isn’t hey sell me on the idea
question isn’t hey sell me on the idea
question isn’t hey sell me on the idea on whether or not i should do business
on whether or not i should do business
on whether or not i should do business with you but rather okay how do we
with you but rather okay how do we
with you but rather okay how do we actually are we the right fit and how do
actually are we the right fit and how do
actually are we the right fit and how do we get started so it kind of moves /
we get started so it kind of moves /
we get started so it kind of moves / people further along that cycle that
people further along that cycle that
people further along that cycle that buying cycle I’m and I’m talking in
buying cycle I’m and I’m talking in
buying cycle I’m and I’m talking in terms of business but you know depending
terms of business but you know depending
terms of business but you know depending on how your meeting someone and in what
on how your meeting someone and in what
on how your meeting someone and in what context it can also pre frame just that
context it can also pre frame just that
context it can also pre frame just that relationship it changes the dynamic a
relationship it changes the dynamic a
relationship it changes the dynamic a little bit if someone feels like they
little bit if someone feels like they
little bit if someone feels like they already know you and they’ve got that
already know you and they’ve got that
already know you and they’ve got that trust and they recognize you as an
trust and they recognize you as an
trust and they recognize you as an authority Authority is a funny word you
authority Authority is a funny word you
authority Authority is a funny word you have to be a little bit sort of careful
have to be a little bit sort of careful
have to be a little bit sort of careful because sometimes people think you know
because sometimes people think you know
because sometimes people think you know authority can have good connotations or
authority can have good connotations or
authority can have good connotations or bad connotations you know respect my
bad connotations you know respect my
bad connotations you know respect my authority type thing but really for me
authority type thing but really for me
authority type thing but really for me authority is about and becoming a
authority is about and becoming a
authority is about and becoming a trusted advisor just like a doctor
trusted advisor just like a doctor
trusted advisor just like a doctor almost where you look towards a doctor
almost where you look towards a doctor
almost where you look towards a doctor and oftentimes you’ll trust what it is
and oftentimes you’ll trust what it is
and oftentimes you’ll trust what it is that they have to say because of all of
that they have to say because of all of
that they have to say because of all of the background stuff that they’ve done
the background stuff that they’ve done
the background stuff that they’ve done to get to a position where they can call
to get to a position where they can call
to get to a position where they can call themselves a doctor have to go through a
themselves a doctor have to go through a
themselves a doctor have to go through a lot of study they have to do a lot of
lot of study they have to do a lot of
lot of study they have to do a lot of different things that I just hand out
different things that I just hand out
different things that I just hand out doctorates to anybody and and because
doctorates to anybody and and because
doctorates to anybody and and because they’ve gone through that process
they’ve gone through that process
they’ve gone through that process there’s a certain amount of trust that
there’s a certain amount of trust that
there’s a certain amount of trust that usually you’ll have before you ever step
usually you’ll have before you ever step
usually you’ll have before you ever step foot inside the door of surgery right so
foot inside the door of surgery right so
foot inside the door of surgery right so how about going through an example I’m
how about going through an example I’m
how about going through an example I’m probably a bad case because I’m already
probably a bad case because I’m already
probably a bad case because I’m already I’m already doing it a lot and I’m in
I’m already doing it a lot and I’m in
I’m already doing it a lot and I’m in the business of kind of being an
the business of kind of being an
the business of kind of being an authority but I’m thinking about one of
authority but I’m thinking about one of
authority but I’m thinking about one of the business diameters is a day in
the business diameters is a day in
the business diameters is a day in school so we’ll teach salsa you know
school so we’ll teach salsa you know
school so we’ll teach salsa you know local business uh it’s I’m not the
local business uh it’s I’m not the
local business uh it’s I’m not the day-to-day guy so there’s you know
day-to-day guy so there’s you know
day-to-day guy so there’s you know there’s a operator who’s the head of the
there’s a operator who’s the head of the
there’s a operator who’s the head of the school I’m much more behind the scenes
school I’m much more behind the scenes
school I’m much more behind the scenes so you’ve got this local business you
so you’ve got this local business you
so you’ve got this local business you know it sells dance instruction classes
know it sells dance instruction classes
know it sells dance instruction classes you’ve got somebody leading it who who
you’ve got somebody leading it who who
you’ve got somebody leading it who who is an authority on the dance and is very
is an authority on the dance and is very
is an authority on the dance and is very personable and maybe
personable and maybe
personable and maybe let’s say you know wants to be an
let’s say you know wants to be an
let’s say you know wants to be an authority and be more recognized wants
authority and be more recognized wants
authority and be more recognized wants to bring more awareness to the business
to bring more awareness to the business
to bring more awareness to the business but is also very much involved in a
but is also very much involved in a
but is also very much involved in a day-to-day running of the business right
day-to-day running of the business right
day-to-day running of the business right like being a being again being an
like being a being again being an
like being a being again being an authority is my business you know for
authority is my business you know for
authority is my business you know for him being authority isn’t his business
him being authority isn’t his business
him being authority isn’t his business but could be a good part of the
but could be a good part of the
but could be a good part of the marketing plan and I think for a lot of
marketing plan and I think for a lot of
marketing plan and I think for a lot of people watching are kind of in the same
people watching are kind of in the same
people watching are kind of in the same boat where they have their business and
boat where they have their business and
boat where they have their business and they recognize the value of it so walk
they recognize the value of it so walk
they recognize the value of it so walk me through so the guy who runs that his
me through so the guy who runs that his
me through so the guy who runs that his name is Alex you walk me through what
name is Alex you walk me through what
name is Alex you walk me through what Alex has to do or in your opinion what
Alex has to do or in your opinion what
Alex has to do or in your opinion what you would do with Alex to help him you
you would do with Alex to help him you
you would do with Alex to help him you know build the brand to help his
know build the brand to help his
know build the brand to help his authority grow and help the company grow
authority grow and help the company grow
authority grow and help the company grow as well yeah for sure so and the book
as well yeah for sure so and the book
as well yeah for sure so and the book goes through this three-step process and
goes through this three-step process and
goes through this three-step process and it’s a present product and promote so
it’s a present product and promote so
it’s a present product and promote so stage one present is all about batching
stage one present is all about batching
stage one present is all about batching that content creation because as you
that content creation because as you
that content creation because as you kind of rightly identified most business
kind of rightly identified most business
kind of rightly identified most business owners are busy they’re stuck in the
owners are busy they’re stuck in the
owners are busy they’re stuck in the day-to-day operations they when you talk
day-to-day operations they when you talk
day-to-day operations they when you talk them through this idea and marketing
them through this idea and marketing
them through this idea and marketing online they intuitively know that yes
online they intuitively know that yes
online they intuitively know that yes it’s a good idea to be putting out
it’s a good idea to be putting out
it’s a good idea to be putting out content but who’s got the time to be
content but who’s got the time to be
content but who’s got the time to be sitting down writing a blog post pumping
sitting down writing a blog post pumping
sitting down writing a blog post pumping out a podcast and making a video that
out a podcast and making a video that
out a podcast and making a video that it’s very hard to make that space and
it’s very hard to make that space and
it’s very hard to make that space and they might just do that you know even
they might just do that you know even
they might just do that you know even the proactive ones might do it once a
the proactive ones might do it once a
the proactive ones might do it once a month or something like that so the
month or something like that so the
month or something like that so the first stage really is about how can we
first stage really is about how can we
first stage really is about how can we batch that content creation I think it
batch that content creation I think it
batch that content creation I think it does need to come from the business
does need to come from the business
does need to come from the business owner or at the very least some staff
owner or at the very least some staff
owner or at the very least some staff within that business because the whole
within that business because the whole
within that business because the whole point is we’re trying to elevate the
point is we’re trying to elevate the
point is we’re trying to elevate the authority of that particular business
authority of that particular business
authority of that particular business and I think the further that the content
and I think the further that the content
and I think the further that the content creation gets from the source the
creation gets from the source the
creation gets from the source the business that the more often than not it
business that the more often than not it
business that the more often than not it loses the message and we see this all
loses the message and we see this all
loses the message and we see this all the time where people go to a Content
the time where people go to a Content
the time where people go to a Content writer you know a ghost writer or
writer you know a ghost writer or
writer you know a ghost writer or something you know someone who doesn’t
something you know someone who doesn’t
something you know someone who doesn’t fully understand the business they write
fully understand the business they write
fully understand the business they write about the business but they don’t really
about the business but they don’t really
about the business but they don’t really get the essence of the business and if
get the essence of the business and if
get the essence of the business and if you think about what content is content
you think about what content is content
you think about what content is content is that first point of contact that
is that first point of contact that
is that first point of contact that someone will have with your brand in
someone will have with your brand in
someone will have with your brand in your business when they’re looking for
your business when they’re looking for
your business when they’re looking for you online so you want to make sure that
you online so you want to make sure that
you online so you want to make sure that you step with your best foot forward so
you step with your best foot forward so
you step with your best foot forward so for that first phase you need to really
for that first phase you need to really
for that first phase you need to really think about your target audience
think about your target audience
think about your target audience and you need to think about what
and you need to think about what
and you need to think about what questions and problems do they have what
questions and problems do they have what
questions and problems do they have what are they thinking about just prior to
are they thinking about just prior to
are they thinking about just prior to them making a decision that they want to
them making a decision that they want to
them making a decision that they want to go learn to do salsa so when we think
go learn to do salsa so when we think
go learn to do salsa so when we think about your target audience and their
about your target audience and their
about your target audience and their online and they’re searching on Google
online and they’re searching on Google
online and they’re searching on Google and YouTube would probably be a really
and YouTube would probably be a really
and YouTube would probably be a really good fit for this because I can imagine
good fit for this because I can imagine
good fit for this because I can imagine people looking for dance steps and stuff
people looking for dance steps and stuff
people looking for dance steps and stuff like that they might just start to look
like that they might just start to look
like that they might just start to look at some of the different types of dance
at some of the different types of dance
at some of the different types of dance and they might go on to youtube to try
and they might go on to youtube to try
and they might go on to youtube to try and find what’s the difference between
and find what’s the difference between
and find what’s the difference between swing dancing and rock and roll dancing
swing dancing and rock and roll dancing
swing dancing and rock and roll dancing insult sir and those sorts of things but
insult sir and those sorts of things but
insult sir and those sorts of things but you’re probably going to have a little
you’re probably going to have a little
you’re probably going to have a little bit of a better idea than me what what
bit of a better idea than me what what
bit of a better idea than me what what types of things would someone interested
types of things would someone interested
types of things would someone interested in dance be going on to google and or
in dance be going on to google and or
in dance be going on to google and or YouTube or whatever and running some
YouTube or whatever and running some
YouTube or whatever and running some different searches and normally you know
different searches and normally you know
different searches and normally you know just prior to them making a purchasing
just prior to them making a purchasing
just prior to them making a purchasing decision or maybe even a little bit
decision or maybe even a little bit
decision or maybe even a little bit earlier maybe they’re just still in that
earlier maybe they’re just still in that
earlier maybe they’re just still in that research mode yeah and and some kind of
research mode yeah and and some kind of
research mode yeah and and some kind of long those lines to them thinking the
long those lines to them thinking the
long those lines to them thinking the natural tendency when i first started
natural tendency when i first started
natural tendency when i first started work with entrepreneurs on their content
work with entrepreneurs on their content
work with entrepreneurs on their content is is everything becomes a sales pitch
is is everything becomes a sales pitch
is is everything becomes a sales pitch so their first content is here’s why you
so their first content is here’s why you
so their first content is here’s why you need to join our company and hear that
need to join our company and hear that
need to join our company and hear that accuse the biggest reason why we’re up
accuse the biggest reason why we’re up
accuse the biggest reason why we’re up to the best or if you sign up now you
to the best or if you sign up now you
to the best or if you sign up now you get fifty percent off and it just like
get fifty percent off and it just like
get fifty percent off and it just like constantly pitch mode as opposed to
constantly pitch mode as opposed to
constantly pitch mode as opposed to actually create an authority content so
actually create an authority content so
actually create an authority content so yes it can be a little bit about the
yes it can be a little bit about the
yes it can be a little bit about the school on what you’re doing but but more
school on what you’re doing but but more
school on what you’re doing but but more to your point about the questions you
to your point about the questions you
to your point about the questions you got your pulling up the book i want to
got your pulling up the book i want to
got your pulling up the book i want to read and the the definition of authority
read and the the definition of authority
read and the the definition of authority content as i’ve got in the book alright
content as i’ve got in the book alright
content as i’ve got in the book alright the definition is authority continents a
the definition is authority continents a
the definition is authority continents a bit of a mouthful to unpack it but its
bit of a mouthful to unpack it but its
bit of a mouthful to unpack it but its authority content is the act of
authority content is the act of
authority content is the act of consistently creating and distributing
consistently creating and distributing
consistently creating and distributing helpful information and stories to gain
helpful information and stories to gain
helpful information and stories to gain the attention engagement and trust for a
the attention engagement and trust for a
the attention engagement and trust for a clearly defined audience with the
clearly defined audience with the
clearly defined audience with the objective of identifying those who will
objective of identifying those who will
objective of identifying those who will benefit from your products and services
benefit from your products and services
benefit from your products and services so to unpack that it’s about
so to unpack that it’s about
so to unpack that it’s about consistently creating helpful
consistently creating helpful
consistently creating helpful information basically to capture
information basically to capture
information basically to capture someone’s attention and doing it over a
someone’s attention and doing it over a
someone’s attention and doing it over a sustained period in time so you start to
sustained period in time so you start to
sustained period in time so you start to get their engagement and build their
get their engagement and build their
get their engagement and build their trust now it is of a clearly defined
trust now it is of a clearly defined
trust now it is of a clearly defined audience and we know that someone who
audience and we know that someone who
audience and we know that someone who engages in this
engages in this
engages in this type of content it’s almost like they
type of content it’s almost like they
type of content it’s almost like they self select themselves as someone who
self select themselves as someone who
self select themselves as someone who would be interested in your products and
would be interested in your products and
would be interested in your products and services by the very nature of them
services by the very nature of them
services by the very nature of them wanting to listen to the content so
wanting to listen to the content so
wanting to listen to the content so while there is benefit in yes having
while there is benefit in yes having
while there is benefit in yes having those frequently asked questions where
those frequently asked questions where
those frequently asked questions where it might be in a very sales driven type
it might be in a very sales driven type
it might be in a very sales driven type content that’s at some point in the
content that’s at some point in the
content that’s at some point in the cycle but even before that let’s not
cycle but even before that let’s not
cycle but even before that let’s not lead with hi my name’s David my products
lead with hi my name’s David my products
lead with hi my name’s David my products cost six hundred dollars per month to
cost six hundred dollars per month to
cost six hundred dollars per month to work with me let’s lead with what
work with me let’s lead with what
work with me let’s lead with what problems do you have how can I help
problems do you have how can I help
problems do you have how can I help solve them so I thought I jump in there
solve them so I thought I jump in there
solve them so I thought I jump in there so sorry to step in there but damn yet I
so sorry to step in there but damn yet I
so sorry to step in there but damn yet I think you were talking about how it
think you were talking about how it
think you were talking about how it would relate to the dance studio yeah I
would relate to the dance studio yeah I
would relate to the dance studio yeah I was just seeing the same point i love
was just seeing the same point i love
was just seeing the same point i love the message i think also especially we
the message i think also especially we
the message i think also especially we can get the entrepreneur themselves to
can get the entrepreneur themselves to
can get the entrepreneur themselves to tell their story why they started it and
tell their story why they started it and
tell their story why they started it and why it’s important that’s how you stand
why it’s important that’s how you stand
why it’s important that’s how you stand out versus the big corporate people
out versus the big corporate people
out versus the big corporate people write it like if somebody’s looking at
write it like if somebody’s looking at
write it like if somebody’s looking at your website versus a big company why
your website versus a big company why
your website versus a big company why would they go with you or a big player
would they go with you or a big player
would they go with you or a big player the big plan may have already the brand
the big plan may have already the brand
the big plan may have already the brand and the reputation and you know I’m not
and the reputation and you know I’m not
and the reputation and you know I’m not going to get I’m not you know I’m going
going to get I’m not you know I’m going
going to get I’m not you know I’m going to get consistent experience going with
to get consistent experience going with
to get consistent experience going with this big company we’re going to take a
this big company we’re going to take a
this big company we’re going to take a risk on you well it’s the passion it’s
risk on you well it’s the passion it’s
risk on you well it’s the passion it’s the story it’s the excitement right you
the story it’s the excitement right you
the story it’s the excitement right you make me feel something a personal
make me feel something a personal
make me feel something a personal connection I don’t feel too XYZ corp
connection I don’t feel too XYZ corp
connection I don’t feel too XYZ corp yeah and understanding what those
yeah and understanding what those
yeah and understanding what those differences are and understanding that
differences are and understanding that
differences are and understanding that hey people do business with people so if
hey people do business with people so if
hey people do business with people so if you can get your personal story out
you can get your personal story out
you can get your personal story out there what will end up happening is
there what will end up happening is
there what will end up happening is someone will listen to that story who
someone will listen to that story who
someone will listen to that story who might be looking at your products and
might be looking at your products and
might be looking at your products and services and they may or may not but um
services and they may or may not but um
services and they may or may not but um find that connection where they got our
find that connection where they got our
find that connection where they got our he’s just like me he got interested in
he’s just like me he got interested in
he’s just like me he got interested in celsa dancing the same way he started
celsa dancing the same way he started
celsa dancing the same way he started dabbling with it at school but never
dabbling with it at school but never
dabbling with it at school but never really followed it through didn’t become
really followed it through didn’t become
really followed it through didn’t become professional but has loved it his entire
professional but has loved it his entire
professional but has loved it his entire life that’s just like me hey he’s just
life that’s just like me hey he’s just
life that’s just like me hey he’s just like me you know maybe that’s someone
like me you know maybe that’s someone
like me you know maybe that’s someone that I want to find out more and for the
that I want to find out more and for the
that I want to find out more and for the person who there is a direct match you
person who there is a direct match you
person who there is a direct match you will bond so closely to them for other
will bond so closely to them for other
will bond so closely to them for other people that might not resonate you know
people that might not resonate you know
people that might not resonate you know and whether or not they’re not your
and whether or not they’re not your
and whether or not they’re not your target audience or they’ll still
target audience or they’ll still
target audience or they’ll still appreciate the story and wow this is
appreciate the story and wow this is
appreciate the story and wow this is real and authentic because that’s
real and authentic because that’s
real and authentic because that’s another big thing about becoming an
another big thing about becoming an
another big thing about becoming an authority being real and authentic and
authority being real and authentic and
authority being real and authentic and presenting yourself for what you
presenting yourself for what you
presenting yourself for what you actually are I think there’s something
actually are I think there’s something
actually are I think there’s something that draws anybody in when you’re real
that draws anybody in when you’re real
that draws anybody in when you’re real and authentic it’s it’s especially on
and authentic it’s it’s especially on
and authentic it’s it’s especially on the online where a lot of people hide
the online where a lot of people hide
the online where a lot of people hide behind their websites and you don’t see
behind their websites and you don’t see
behind their websites and you don’t see that branding that personality so it can
that branding that personality so it can
that branding that personality so it can be quite refreshing I remember having
be quite refreshing I remember having
be quite refreshing I remember having somebody callin on my radio show talking
somebody callin on my radio show talking
somebody callin on my radio show talking about he was a gardener and he like cut
about he was a gardener and he like cut
about he was a gardener and he like cut people’s grasses too and he was having a
people’s grasses too and he was having a
people’s grasses too and he was having a hard time competing because the kid down
hard time competing because the kid down
hard time competing because the kid down the street would do it for 15 bucks and
the street would do it for 15 bucks and
the street would do it for 15 bucks and he was trying to charge a lot more and
he was trying to charge a lot more and
he was trying to charge a lot more and he said I have something like why what
he said I have something like why what
he said I have something like why what makes it different for you and he said
makes it different for you and he said
makes it different for you and he said he grew up always around outside the
he grew up always around outside the
he grew up always around outside the garden with his mom and he treats every
garden with his mom and he treats every
garden with his mom and he treats every lawn that he goes to like it’s his
lawn that he goes to like it’s his
lawn that he goes to like it’s his mother’s lot all right and so like I
mother’s lot all right and so like I
mother’s lot all right and so like I didn’t have that exchange with my mom
didn’t have that exchange with my mom
didn’t have that exchange with my mom you know I’m not the person who goes
you know I’m not the person who goes
you know I’m not the person who goes outside and I hate cutting the grass and
outside and I hate cutting the grass and
outside and I hate cutting the grass and I don’t want to plant flowers or
I don’t want to plant flowers or
I don’t want to plant flowers or vegetables you know my wife likes that
vegetables you know my wife likes that
vegetables you know my wife likes that but I’m not going to spend any time
but I’m not going to spend any time
but I’m not going to spend any time doing that so I don’t connect with the
doing that so I don’t connect with the
doing that so I don’t connect with the story that it’s me but I want that guy
story that it’s me but I want that guy
story that it’s me but I want that guy cutting my grass like I want him taking
cutting my grass like I want him taking
cutting my grass like I want him taking the pride because I’m not getting that
the pride because I’m not getting that
the pride because I’m not getting that from the kid down the street and so I
from the kid down the street and so I
from the kid down the street and so I would have known that unless he shares
would have known that unless he shares
would have known that unless he shares his story it’s funny this these little
his story it’s funny this these little
his story it’s funny this these little things like that like when I think about
things like that like when I think about
things like that like when I think about two of the people at work you know in my
two of the people at work you know in my
two of the people at work you know in my world and when we were looking for a
world and when we were looking for a
world and when we were looking for a cleaner and for our house and we got a
cleaner and for our house and we got a
cleaner and for our house and we got a few cleaners that came by the person we
few cleaners that came by the person we
few cleaners that came by the person we ended up hiring she got to the front
ended up hiring she got to the front
ended up hiring she got to the front door and she took her shoes off she was
door and she took her shoes off she was
door and she took her shoes off she was the only person who did that and I
the only person who did that and I
the only person who did that and I thought wow you take enough pride and
thought wow you take enough pride and
thought wow you take enough pride and thinking about cleaning that you get to
thinking about cleaning that you get to
thinking about cleaning that you get to the door and you choose a dirty so you
the door and you choose a dirty so you
the door and you choose a dirty so you leave them at the front door wow you’re
leave them at the front door wow you’re
leave them at the front door wow you’re the type of person that I want to hire
the type of person that I want to hire
the type of person that I want to hire and I’m saying with we were looking for
and I’m saying with we were looking for
and I’m saying with we were looking for a child care center and my wife went
a child care center and my wife went
a child care center and my wife went around to all of these different child
around to all of these different child
around to all of these different child cares and the one that we ended up going
cares and the one that we ended up going
cares and the one that we ended up going with she walked into the child care
with she walked into the child care
with she walked into the child care place and she was holding our son Nate
place and she was holding our son Nate
place and she was holding our son Nate on like one of those little carry things
on like one of those little carry things
on like one of those little carry things and his leg was kind of a little bit
and his leg was kind of a little bit
and his leg was kind of a little bit stuck and she came over before she said
stuck and she came over before she said
stuck and she came over before she said hello or anything she said oh you might
hello or anything she said oh you might
hello or anything she said oh you might want to unhook his leg he looks a little
want to unhook his leg he looks a little
want to unhook his leg he looks a little bit uncomfortable there and that was
bit uncomfortable there and that was
bit uncomfortable there and that was kind of like wow you you’re really
kind of like wow you you’re really
kind of like wow you you’re really focusing in on what’s important here and
focusing in on what’s important here and
focusing in on what’s important here and those elements when when you’re sort of
those elements when when you’re sort of
those elements when when you’re sort of in your area of mastery and and those
in your area of mastery and and those
in your area of mastery and and those things can tell
things can tell
things can tell but present themselves so I think that’s
but present themselves so I think that’s
but present themselves so I think that’s we can you know unintentionally capture
we can you know unintentionally capture
we can you know unintentionally capture that type of information or we can also
that type of information or we can also
that type of information or we can also intentionally capture it but I think the
intentionally capture it but I think the
intentionally capture it but I think the key is to yeah really actually
key is to yeah really actually
key is to yeah really actually authentically and you’ll find those
authentically and you’ll find those
authentically and you’ll find those types of things come out in the content
types of things come out in the content
types of things come out in the content you create and I love it ok so that’s
you create and I love it ok so that’s
you create and I love it ok so that’s step one is make the content yeah and
step one is make the content yeah and
step one is make the content yeah and and batch it is really key so the
and batch it is really key so the
and batch it is really key so the business owner is busy so the way that I
business owner is busy so the way that I
business owner is busy so the way that I like to do it is I run these mini
like to do it is I run these mini
like to do it is I run these mini workshops i call them you know before
workshops i call them you know before
workshops i call them you know before when you say workshops people imagine
when you say workshops people imagine
when you say workshops people imagine hey i’m sitting down at you know tables
hey i’m sitting down at you know tables
hey i’m sitting down at you know tables and I’ve got work books and things like
and I’ve got work books and things like
and I’ve got work books and things like that and sometimes that makes sense
that and sometimes that makes sense
that and sometimes that makes sense sometimes it doesn’t but it could be
sometimes it doesn’t but it could be
sometimes it doesn’t but it could be it’s really just a way to batch the
it’s really just a way to batch the
it’s really just a way to batch the content for example we worked with this
content for example we worked with this
content for example we worked with this cosmetic Institute where we actually
cosmetic Institute where we actually
cosmetic Institute where we actually went into their surgery they had a
went into their surgery they had a
went into their surgery they had a doctor sit down on one of the chairs and
doctor sit down on one of the chairs and
doctor sit down on one of the chairs and they had about three or four clients and
they had about three or four clients and
they had about three or four clients and patients that came in and this doctor
patients that came in and this doctor
patients that came in and this doctor sat on the entity of the chair and
sat on the entity of the chair and
sat on the entity of the chair and talked about some of the things
talked about some of the things
talked about some of the things questions that people have about
questions that people have about
questions that people have about cosmetic procedures so it’s it doesn’t
cosmetic procedures so it’s it doesn’t
cosmetic procedures so it’s it doesn’t have to be workshop workshop it’s it’s
have to be workshop workshop it’s it’s
have to be workshop workshop it’s it’s really about having one day where you
really about having one day where you
really about having one day where you batch this content creation and you know
batch this content creation and you know
batch this content creation and you know you’re going to have it’s got to be in
you’re going to have it’s got to be in
you’re going to have it’s got to be in front of an audience that gives a little
front of an audience that gives a little
front of an audience that gives a little bit of a different energy it also stops
bit of a different energy it also stops
bit of a different energy it also stops the business owner retaking over and
the business owner retaking over and
the business owner retaking over and over and over I see this all the time
over and over I see this all the time
over and over I see this all the time and because we’re this video studio and
and because we’re this video studio and
and because we’re this video studio and people sometimes book it out and they
people sometimes book it out and they
people sometimes book it out and they come in and they they might spend half a
come in and they they might spend half a
come in and they they might spend half a day or a whole day in the studio and I
day or a whole day in the studio and I
day or a whole day in the studio and I walk out the other side with one or two
walk out the other side with one or two
walk out the other side with one or two videos because it’s just them in a room
videos because it’s just them in a room
videos because it’s just them in a room there retaking it getting it just right
there retaking it getting it just right
there retaking it getting it just right whereas if you do it in front of an
whereas if you do it in front of an
whereas if you do it in front of an audience bang you’ve got to do it first
audience bang you’ve got to do it first
audience bang you’ve got to do it first take you keep rolling so you do all the
take you keep rolling so you do all the
take you keep rolling so you do all the pre thinking upfront about the type of
pre thinking upfront about the type of
pre thinking upfront about the type of content you’re going to create you get
content you’re going to create you get
content you’re going to create you get some staff in there you get you in there
some staff in there you get you in there
some staff in there you get you in there you might even get a guest expert in
you might even get a guest expert in
you might even get a guest expert in there it doesn’t have to be a big fancy
there it doesn’t have to be a big fancy
there it doesn’t have to be a big fancy production but it’s that positive
production but it’s that positive
production but it’s that positive constraint it’s a line in the sand you
constraint it’s a line in the sand you
constraint it’s a line in the sand you know you’ve got to be ready on this one
know you’ve got to be ready on this one
know you’ve got to be ready on this one particular day I used to have this
particular day I used to have this
particular day I used to have this friend yeah he just started being an
friend yeah he just started being an
friend yeah he just started being an entrepreneur and he used to always sleep
entrepreneur and he used to always sleep
entrepreneur and he used to always sleep in he would never get out of bed on time
in he would never get out of bed on time
in he would never get out of bed on time so he thought I’ve got to figure out how
so he thought I’ve got to figure out how
so he thought I’ve got to figure out how I can do something so he ended up
I can do something so he ended up
I can do something so he ended up parking his car out the front of his
parking his car out the front of his
parking his car out the front of his house in a clear way zone because he
house in a clear way zone because he
house in a clear way zone because he knew if he didn’t get up on
knew if he didn’t get up on
knew if he didn’t get up on and that would tow his car and it’s that
and that would tow his car and it’s that
and that would tow his car and it’s that it was a positive constraint that caused
it was a positive constraint that caused
it was a positive constraint that caused him to act same with the idea of picking
him to act same with the idea of picking
him to act same with the idea of picking a date and presenting and in one day you
a date and presenting and in one day you
a date and presenting and in one day you know you will show up if you know that
know you will show up if you know that
know you will show up if you know that those people are going to be there and
those people are going to be there and
those people are going to be there and you probably get 30 or 40 different
you probably get 30 or 40 different
you probably get 30 or 40 different videos that can be chopped up into
videos that can be chopped up into
videos that can be chopped up into little segments so that’s that stage one
little segments so that’s that stage one
little segments so that’s that stage one is all about presenting then we kind of
is all about presenting then we kind of
is all about presenting then we kind of shift to stage two and that’s about
shift to stage two and that’s about
shift to stage two and that’s about turning this into some sort of product
turning this into some sort of product
turning this into some sort of product now you have to at this point because
now you have to at this point because
now you have to at this point because the listeners listening to this and
the listeners listening to this and
the listeners listening to this and applying it to their own business they
applying it to their own business they
applying it to their own business they have to think what type of business have
have to think what type of business have
have to think what type of business have I got and sometimes you could take that
I got and sometimes you could take that
I got and sometimes you could take that content and turn it into a digital
content and turn it into a digital
content and turn it into a digital product it could be something that lives
product it could be something that lives
product it could be something that lives on your website you know and you sell it
on your website you know and you sell it
on your website you know and you sell it for a couple of hundred bucks and it can
for a couple of hundred bucks and it can
for a couple of hundred bucks and it can make a fantastic down sell someone calls
make a fantastic down sell someone calls
make a fantastic down sell someone calls you up about your service and you say
you up about your service and you say
you up about your service and you say yep this is what I do here’s how much I
yep this is what I do here’s how much I
yep this is what I do here’s how much I charge they say look I don’t have the
charge they say look I don’t have the
charge they say look I don’t have the money and you say no worries we’ve got a
money and you say no worries we’ve got a
money and you say no worries we’ve got a home-study version that you can grab up
home-study version that you can grab up
home-study version that you can grab up on the website and it’s a do-it-yourself
on the website and it’s a do-it-yourself
on the website and it’s a do-it-yourself it can make a great cross sell or I’ve
it can make a great cross sell or I’ve
it can make a great cross sell or I’ve added added value if someone buys your
added added value if someone buys your
added added value if someone buys your your service you say hey you also get
your service you say hey you also get
your service you say hey you also get this course here and it explains what it
this course here and it explains what it
this course here and it explains what it is that we’re actually doing now that
is that we’re actually doing now that
is that we’re actually doing now that that works for some businesses but not
that works for some businesses but not
that works for some businesses but not all businesses and give you another
all businesses and give you another
all businesses and give you another example we worked with a swimming-pool
example we worked with a swimming-pool
example we worked with a swimming-pool manufacturer here in Australia and it
manufacturer here in Australia and it
manufacturer here in Australia and it wouldn’t make sense for them to have the
wouldn’t make sense for them to have the
wouldn’t make sense for them to have the how to build your own swimming pool home
how to build your own swimming pool home
how to build your own swimming pool home study course so then we did it a little
study course so then we did it a little
study course so then we did it a little bit differently we we made it almost
bit differently we we made it almost
bit differently we we made it almost like a buyer’s guide on that first day
like a buyer’s guide on that first day
like a buyer’s guide on that first day we captured a whole bunch of content
we captured a whole bunch of content
we captured a whole bunch of content around what are the questions that
around what are the questions that
around what are the questions that people ask just prior to making a
people ask just prior to making a
people ask just prior to making a swimming pool or buying a swimming pool
swimming pool or buying a swimming pool
swimming pool or buying a swimming pool and it’s things like should I go
and it’s things like should I go
and it’s things like should I go fiberglass or concrete how close can I
fiberglass or concrete how close can I
fiberglass or concrete how close can I build a swimming pool to my house and
build a swimming pool to my house and
build a swimming pool to my house and what do I need to do to maintain a
what do I need to do to maintain a
what do I need to do to maintain a swinkle how long does it take to build a
swinkle how long does it take to build a
swinkle how long does it take to build a swimming pool and we actually took all
swimming pool and we actually took all
swimming pool and we actually took all of this content that we captured in that
of this content that we captured in that
of this content that we captured in that once first stage the present stage and
once first stage the present stage and
once first stage the present stage and we turned it into this open resource
we turned it into this open resource
we turned it into this open resource guide that we called a buyer’s guide
guide that we called a buyer’s guide
guide that we called a buyer’s guide that lives on their website and it had
that lives on their website and it had
that lives on their website and it had this central post with the you know the
this central post with the you know the
this central post with the you know the chronological order in which people ask
chronological order in which people ask
chronological order in which people ask these questions and then links through
these questions and then links through
these questions and then links through to specific pages that had a little
to specific pages that had a little
to specific pages that had a little video and the transcript underneath that
video and the transcript underneath that
video and the transcript underneath that answer that very specific question so at
answer that very specific question so at
answer that very specific question so at this stage 2.2 someone needs to think
this stage 2.2 someone needs to think
this stage 2.2 someone needs to think about their business does it make more
about their business does it make more
about their business does it make more sense to sell a digital product or you
sense to sell a digital product or you
sense to sell a digital product or you know have a digital product or is it
know have a digital product or is it
know have a digital product or is it becoming an open resource but that’s
becoming an open resource but that’s
becoming an open resource but that’s that kind of stage 2 does that kind of
that kind of stage 2 does that kind of
that kind of stage 2 does that kind of make sense right and then some of it
make sense right and then some of it
make sense right and then some of it could be used for social media as well
could be used for social media as well
could be used for social media as well your YouTube channel or Instagram or
your YouTube channel or Instagram or
your YouTube channel or Instagram or Facebook perfect and that flows into the
Facebook perfect and that flows into the
Facebook perfect and that flows into the final stage which is the promote stage
final stage which is the promote stage
final stage which is the promote stage now you’re sitting on this mountain of
now you’re sitting on this mountain of
now you’re sitting on this mountain of content and as I said right on the start
content and as I said right on the start
content and as I said right on the start most business owners they struggle to
most business owners they struggle to
most business owners they struggle to create any form of content but now
create any form of content but now
create any form of content but now you’re probably sitting on a mountain of
you’re probably sitting on a mountain of
you’re probably sitting on a mountain of content and you don’t even know it you
content and you don’t even know it you
content and you don’t even know it you don’t need to drop all of this content
don’t need to drop all of this content
don’t need to drop all of this content in one go and start sharing it this
in one go and start sharing it this
in one go and start sharing it this could be your content strategy for the
could be your content strategy for the
could be your content strategy for the next three or six months because we can
next three or six months because we can
next three or six months because we can take the videos and we chop them up into
take the videos and we chop them up into
take the videos and we chop them up into those little segments with him split out
those little segments with him split out
those little segments with him split out the audios and those audios could get
the audios and those audios could get
the audios and those audios could get uploaded to SoundCloud or iTunes and we
uploaded to SoundCloud or iTunes and we
uploaded to SoundCloud or iTunes and we can then take the audios and give them
can then take the audios and give them
can then take the audios and give them to someone who can transcribe it they
to someone who can transcribe it they
to someone who can transcribe it they now take the transcriptions we compare
now take the transcriptions we compare
now take the transcriptions we compare the transcriptions and the blog posts
the transcriptions and the blog posts
the transcriptions and the blog posts together sorry transcriptions can get
together sorry transcriptions can get
together sorry transcriptions can get paired with the videos and become
paired with the videos and become
paired with the videos and become optimized blog post on your website you
optimized blog post on your website you
optimized blog post on your website you can monitor which bits of content are
can monitor which bits of content are
can monitor which bits of content are performing well and create derivative
performing well and create derivative
performing well and create derivative works you might you put up a whole bunch
works you might you put up a whole bunch
works you might you put up a whole bunch of content and you’ll go hey for some
of content and you’ll go hey for some
of content and you’ll go hey for some strange reason this video gets 5 X the
strange reason this video gets 5 X the
strange reason this video gets 5 X the number of views or engagement than
number of views or engagement than
number of views or engagement than anything else and you go okay well I’ve
anything else and you go okay well I’ve
anything else and you go okay well I’ve hit a little hot pocket here how can I
hit a little hot pocket here how can I
hit a little hot pocket here how can I create more content around this you take
create more content around this you take
create more content around this you take the transcript then you give that to a
the transcript then you give that to a
the transcript then you give that to a ghost writer and say I want you to
ghost writer and say I want you to
ghost writer and say I want you to polish this up to a nice article you try
polish this up to a nice article you try
polish this up to a nice article you try and extract the ideas and you turn it
and extract the ideas and you turn it
and extract the ideas and you turn it into an infographic you know if you want
into an infographic you know if you want
into an infographic you know if you want to get fancy you can start to pay to
to get fancy you can start to pay to
to get fancy you can start to pay to amplify that content you know boosting
amplify that content you know boosting
amplify that content you know boosting that content across social media and
that content across social media and
that content across social media and yeah sharing it across social media and
yeah sharing it across social media and
yeah sharing it across social media and emailing your database it’s all about
emailing your database it’s all about
emailing your database it’s all about thinking it where is your target
thinking it where is your target
thinking it where is your target audience and how can we use this content
audience and how can we use this content
audience and how can we use this content tailor it to the platform and then
tailor it to the platform and then
tailor it to the platform and then deploy it on that platform and the good
deploy it on that platform and the good
deploy it on that platform and the good thing is everything after stage one
thing is everything after stage one
thing is everything after stage one stage one the business owner must be
stage one the business owner must be
stage one the business owner must be involved in beyond that though this is
involved in beyond that though this is
involved in beyond that though this is that can processes procedures can step
that can processes procedures can step
that can processes procedures can step in you can get out sources VA’s I mean
in you can get out sources VA’s I mean
in you can get out sources VA’s I mean this is fantastic work for you know if
this is fantastic work for you know if
this is fantastic work for you know if you’ve got offshore talent that takes
you’ve got offshore talent that takes
you’ve got offshore talent that takes content and repurposes it and 11 days
content and repurposes it and 11 days
content and repurposes it and 11 days worth of content you might get 200
worth of content you might get 200
worth of content you might get 200 pieces of content and you can drip out
pieces of content and you can drip out
pieces of content and you can drip out one or two of these pieces every week or
one or two of these pieces every week or
one or two of these pieces every week or two and constantly giving you something
two and constantly giving you something
two and constantly giving you something fresh and useful and engaging that can
fresh and useful and engaging that can
fresh and useful and engaging that can go for your audience and this is how you
go for your audience and this is how you
go for your audience and this is how you can yet have a content strategy that
can yet have a content strategy that
can yet have a content strategy that lasts for a whole year and you stop
lasts for a whole year and you stop
lasts for a whole year and you stop becoming that guy who posts one good
becoming that guy who posts one good
becoming that guy who posts one good post every three months sure it’s a
post every three months sure it’s a
post every three months sure it’s a great post but you only do it you know
great post but you only do it you know
great post but you only do it you know once every three months you these days
once every three months you these days
once every three months you these days because the market place is so crowded
because the market place is so crowded
because the market place is so crowded so noisy you have to be creating good
so noisy you have to be creating good
so noisy you have to be creating good quality authoritative content
quality authoritative content
quality authoritative content consistently over a long period of time
consistently over a long period of time
consistently over a long period of time and there’s a lot of benefits that shake
and there’s a lot of benefits that shake
and there’s a lot of benefits that shake loose from this from traffic to
loose from this from traffic to
loose from this from traffic to conversion to building up your authority
conversion to building up your authority
conversion to building up your authority positioning but I mean that’s gotta ran
positioning but I mean that’s gotta ran
positioning but I mean that’s gotta ran through a lot there but that kind of
through a lot there but that kind of
through a lot there but that kind of gives you an overview of the strategy
gives you an overview of the strategy
gives you an overview of the strategy right so for that for the solo
right so for that for the solo
right so for that for the solo entrepreneur or even the part time
entrepreneur or even the part time
entrepreneur or even the part time entrepreneur who wants to play a bigger
entrepreneur who wants to play a bigger
entrepreneur who wants to play a bigger game and you listen to this they said
game and you listen to this they said
game and you listen to this they said this sounds awesome but also sounds like
this sounds awesome but also sounds like
this sounds awesome but also sounds like a ton of work yeah it is what do you
a ton of work yeah it is what do you
a ton of work yeah it is what do you what do you recommend what would be the
what do you recommend what would be the
what do you recommend what would be the only strategy for companies that have
only strategy for companies that have
only strategy for companies that have like no no no rights over that person
like no no no rights over that person
like no no no rights over that person what they do what definitely works at
what they do what definitely works at
what they do what definitely works at different stages in a business cycle
different stages in a business cycle
different stages in a business cycle depending on how it’s built so if you’re
depending on how it’s built so if you’re
depending on how it’s built so if you’re a startup entrepreneur and you’re just
a startup entrepreneur and you’re just
a startup entrepreneur and you’re just getting going the way that I’d use this
getting going the way that I’d use this
getting going the way that I’d use this authority content process would be to
authority content process would be to
authority content process would be to document the way that you do what you do
document the way that you do what you do
document the way that you do what you do because over time the business owner
because over time the business owner
because over time the business owner wants to bring in more staff surely they
wants to bring in more staff surely they
wants to bring in more staff surely they want to get more people to help them out
want to get more people to help them out
want to get more people to help them out so you could use authoritative the way
so you could use authoritative the way
so you could use authoritative the way that you deliver your products or
that you deliver your products or
that you deliver your products or services so one of the very first things
services so one of the very first things
services so one of the very first things I did in a video production business
I did in a video production business
I did in a video production business that we run is I I ran a workshop that
that we run is I I ran a workshop that
that we run is I I ran a workshop that explained how we create great quality
explained how we create great quality
explained how we create great quality videos because now I get multiple
videos because now I get multiple
videos because now I get multiple different things
different things
different things not only does that help demonstrate my
not only does that help demonstrate my
not only does that help demonstrate my value when working with someone because
value when working with someone because
value when working with someone because they can see the actual process but it
they can see the actual process but it
they can see the actual process but it also works really well as staff training
also works really well as staff training
also works really well as staff training as well because now when someone starts
as well because now when someone starts
as well because now when someone starts with me I say hey watch this course
with me I say hey watch this course
with me I say hey watch this course first it’ll teach you everything that
first it’ll teach you everything that
first it’ll teach you everything that you need to know about the way that we
you need to know about the way that we
you need to know about the way that we do business and and then that also forms
do business and and then that also forms
do business and and then that also forms the foundation for us to start to create
the foundation for us to start to create
the foundation for us to start to create some of the documents and processes
some of the documents and processes
some of the documents and processes around how we systemize business so for
around how we systemize business so for
around how we systemize business so for the startup entrepreneur it’ll also help
the startup entrepreneur it’ll also help
the startup entrepreneur it’ll also help clarify their thought and nothing forces
clarify their thought and nothing forces
clarify their thought and nothing forces you more to think about logically what
you more to think about logically what
you more to think about logically what it is that you’re doing then knowing
it is that you’re doing then knowing
it is that you’re doing then knowing you’re going to have to present it so
you’re going to have to present it so
you’re going to have to present it so it’s a great way to really get it out of
it’s a great way to really get it out of
it’s a great way to really get it out of your head what it is that you’re trying
your head what it is that you’re trying
your head what it is that you’re trying to do so you can very much work for the
to do so you can very much work for the
to do so you can very much work for the startup entrepreneur it can work for
startup entrepreneur it can work for
startup entrepreneur it can work for more established businesses and it is a
more established businesses and it is a
more established businesses and it is a lot of work but it’s a case of we’re
lot of work but it’s a case of we’re
lot of work but it’s a case of we’re building work that has lifetime value
building work that has lifetime value
building work that has lifetime value like we’re creating digital assets when
like we’re creating digital assets when
like we’re creating digital assets when you create some of this content video
you create some of this content video
you create some of this content video content I have a stock market education
content I have a stock market education
content I have a stock market education background that’s kind of where I came
background that’s kind of where I came
background that’s kind of where I came from and I operated in that space and
from and I operated in that space and
from and I operated in that space and developed this methodology in that space
developed this methodology in that space
developed this methodology in that space and some of the content that I created
and some of the content that I created
and some of the content that I created in there 15 years ago or actually
in there 15 years ago or actually
in there 15 years ago or actually probably closer to 10 years ago is still
probably closer to 10 years ago is still
probably closer to 10 years ago is still to this day driving me traffic making me
to this day driving me traffic making me
to this day driving me traffic making me sales but i have not operated in that
sales but i have not operated in that
sales but i have not operated in that space for years so it business is a
space for years so it business is a
space for years so it business is a marathon not a sprint and you need to be
marathon not a sprint and you need to be
marathon not a sprint and you need to be in this for the long game and you need
in this for the long game and you need
in this for the long game and you need to focus on work that pays for a
to focus on work that pays for a
to focus on work that pays for a lifetime but the work i’m talking about
lifetime but the work i’m talking about
lifetime but the work i’m talking about it you know you’re working for a client
it you know you’re working for a client
it you know you’re working for a client and you’re getting paid for a service
and you’re getting paid for a service
and you’re getting paid for a service you swapping time for money and all
you swapping time for money and all
you swapping time for money and all entrepreneurs have to do that while
entrepreneurs have to do that while
entrepreneurs have to do that while you’re getting started up and running I
you’re getting started up and running I
you’re getting started up and running I mean that happens but as you need to
mean that happens but as you need to
mean that happens but as you need to still carve out and devote a little bit
still carve out and devote a little bit
still carve out and devote a little bit of time into building assets things that
of time into building assets things that
of time into building assets things that work where you do it once and it will
work where you do it once and it will
work where you do it once and it will continue to pay and overtime the
continue to pay and overtime the
continue to pay and overtime the objective is to find more and more time
objective is to find more and more time
objective is to find more and more time to spend focusing on building up these
to spend focusing on building up these
to spend focusing on building up these digital assets and working on that part
digital assets and working on that part
digital assets and working on that part of the business
of the business
of the business and authority content is a great way to
and authority content is a great way to
and authority content is a great way to do that it’s just a bit more of a
do that it’s just a bit more of a
do that it’s just a bit more of a structured process that keeps someone
structured process that keeps someone
structured process that keeps someone focused because you know you’re online
focused because you know you’re online
focused because you know you’re online as sidra hard at the start the last
as sidra hard at the start the last
as sidra hard at the start the last thing you need is another good idea you
thing you need is another good idea you
thing you need is another good idea you need a focusing on one thing that makes
need a focusing on one thing that makes
need a focusing on one thing that makes sense follow it all the way through turn
sense follow it all the way through turn
sense follow it all the way through turn off a lot of the other noise so you can
off a lot of the other noise so you can
off a lot of the other noise so you can start to get that result so for some
start to get that result so for some
start to get that result so for some people this will really resonate but
people this will really resonate but
people this will really resonate but there are other people that are just
there are other people that are just
there are other people that are just looking for that magic button that they
looking for that magic button that they
looking for that magic button that they can press that’s really easy the one
can press that’s really easy the one
can press that’s really easy the one last point I’ll make on that is we’re
last point I’ll make on that is we’re
last point I’ll make on that is we’re finding now particularly if you think in
finding now particularly if you think in
finding now particularly if you think in terms of Google and the opportunities
terms of Google and the opportunities
terms of Google and the opportunities for exploiting loopholes now are
for exploiting loopholes now are
for exploiting loopholes now are shrinking so if you do find a little
shrinking so if you do find a little
shrinking so if you do find a little loophole in the system where hey I can
loophole in the system where hey I can
loophole in the system where hey I can do this strategy and it games the system
do this strategy and it games the system
do this strategy and it games the system and I’ll get a little bit of traffic
and I’ll get a little bit of traffic
and I’ll get a little bit of traffic we’re finding those last four shorter
we’re finding those last four shorter
we’re finding those last four shorter and shorter periods of time Google’s
and shorter periods of time Google’s
and shorter periods of time Google’s getting smarter algorithm is updating a
getting smarter algorithm is updating a
getting smarter algorithm is updating a lot quicker your buyers are getting a
lot quicker your buyers are getting a
lot quicker your buyers are getting a lot more savvy so you’re much better off
lot more savvy so you’re much better off
lot more savvy so you’re much better off focusing on things that have a real long
focusing on things that have a real long
focusing on things that have a real long lifetime to pay off rather than
lifetime to pay off rather than
lifetime to pay off rather than something that gets you a real quick win
something that gets you a real quick win
something that gets you a real quick win right now and because then usually those
right now and because then usually those
right now and because then usually those quick Queens you just have to keep
quick Queens you just have to keep
quick Queens you just have to keep reinventing yourself and then doing the
reinventing yourself and then doing the
reinventing yourself and then doing the same thing over and over try to look for
same thing over and over try to look for
same thing over and over try to look for that loophole so again probably packed a
that loophole so again probably packed a
that loophole so again probably packed a bit in their vet yeah a few points I
bit in their vet yeah a few points I
bit in their vet yeah a few points I love it lots of great knowledge there
love it lots of great knowledge there
love it lots of great knowledge there David thank you for sharing i would say
David thank you for sharing i would say
David thank you for sharing i would say it also starts with and I would
it also starts with and I would
it also starts with and I would encourage people watching to have the
encourage people watching to have the
encourage people watching to have the mindset that the authority marketing is
mindset that the authority marketing is
mindset that the authority marketing is really important you have your hang time
really important you have your hang time
really important you have your hang time for you have to make it important you
for you have to make it important you
for you have to make it important you know when I hired Alex to take over turn
know when I hired Alex to take over turn
know when I hired Alex to take over turn over and salsa I gave them a list of ten
over and salsa I gave them a list of ten
over and salsa I gave them a list of ten different ways that he can market the
different ways that he can market the
different ways that he can market the business whether it’s using the media
business whether it’s using the media
business whether it’s using the media whether it’s critter Markham a product
whether it’s critter Markham a product
whether it’s critter Markham a product whether it’s doing SEO whether we’re
whether it’s doing SEO whether we’re
whether it’s doing SEO whether we’re doing advertising and I said one of them
doing advertising and I said one of them
doing advertising and I said one of them has to be you’re going to be the face of
has to be you’re going to be the face of
has to be you’re going to be the face of the company you’re going to be the face
the company you’re going to be the face
the company you’re going to be the face we’re going to do storytelling we’re
we’re going to do storytelling we’re
we’re going to do storytelling we’re going to do YouTube videos you’re going
going to do YouTube videos you’re going
going to do YouTube videos you’re going to be on snapchat you are going to be an
to be on snapchat you are going to be an
to be on snapchat you are going to be an authority that’s that’s given and then
authority that’s that’s given and then
authority that’s that’s given and then pick one or the other nine and that’s
pick one or the other nine and that’s
pick one or the other nine and that’s the other thing you to focus on because
the other thing you to focus on because
the other thing you to focus on because it’s such a great way to build a
it’s such a great way to build a
it’s such a great way to build a business and so for those you guys
business and so for those you guys
business and so for those you guys watching if you’re not sure about /
watching if you’re not sure about /
watching if you’re not sure about / authority marketing I’d encourage you to
authority marketing I’d encourage you to
authority marketing I’d encourage you to really
really
really test it out try for yourself because it
test it out try for yourself because it
test it out try for yourself because it pays just crazy dividends can perch a
pays just crazy dividends can perch a
pays just crazy dividends can perch a lot of the other ways to grow business
lot of the other ways to grow business
lot of the other ways to grow business so and it it’s one of those things where
so and it it’s one of those things where
so and it it’s one of those things where intuitive leaf as a business owner if
intuitive leaf as a business owner if
intuitive leaf as a business owner if you think it through it just makes sense
you think it through it just makes sense
you think it through it just makes sense content becomes it’s the first contact
content becomes it’s the first contact
content becomes it’s the first contact point the first engagement that a
point the first engagement that a
point the first engagement that a prospect or a client will have with you
prospect or a client will have with you
prospect or a client will have with you so we when they’re searching online and
so we when they’re searching online and
so we when they’re searching online and they’re coming across different
they’re coming across different
they’re coming across different platforms or even if someone makes a
platforms or even if someone makes a
platforms or even if someone makes a referral they’re going to end up at some
referral they’re going to end up at some
referral they’re going to end up at some point package to website and when
point package to website and when
point package to website and when they’re there they’re going to look at
they’re there they’re going to look at
they’re there they’re going to look at and what things are they going to look
and what things are they going to look
and what things are they going to look at to determine whether or not they’re
at to determine whether or not they’re
at to determine whether or not they’re going to do business with you if its
going to do business with you if its
going to do business with you if its content that’s how they’re going to get
content that’s how they’re going to get
content that’s how they’re going to get to know you so you want to make sure
to know you so you want to make sure
to know you so you want to make sure that you come up with a way to be
that you come up with a way to be
that you come up with a way to be creating this content that is engaging
creating this content that is engaging
creating this content that is engaging and we all know that not everybody is
and we all know that not everybody is
and we all know that not everybody is going to want to do business with you
going to want to do business with you
going to want to do business with you right now either and if you’re not
right now either and if you’re not
right now either and if you’re not focusing on still helping those people
focusing on still helping those people
focusing on still helping those people who aren’t quite ready to make a buying
who aren’t quite ready to make a buying
who aren’t quite ready to make a buying decision now you’re leaving so much
decision now you’re leaving so much
decision now you’re leaving so much money on the table you wanted when
money on the table you wanted when
money on the table you wanted when someone comes to your website and if
someone comes to your website and if
someone comes to your website and if they’re not quite ready you still want
they’re not quite ready you still want
they’re not quite ready you still want to give them helpful information and see
to give them helpful information and see
to give them helpful information and see what you can do hopefully to trigger
what you can do hopefully to trigger
what you can do hopefully to trigger their interest enough that they might
their interest enough that they might
their interest enough that they might give you their name and email or at the
give you their name and email or at the
give you their name and email or at the very least you know you might be able to
very least you know you might be able to
very least you know you might be able to remark it to them because they’ve hit
remark it to them because they’ve hit
remark it to them because they’ve hit your website now you can drop a cookie
your website now you can drop a cookie
your website now you can drop a cookie and you can run ads specific to them
and you can run ads specific to them
and you can run ads specific to them driving them back to content again
driving them back to content again
driving them back to content again demonstrating your authority trying to
demonstrating your authority trying to
demonstrating your authority trying to capture their attention doing it you
capture their attention doing it you
capture their attention doing it you know getting their engagement and then
know getting their engagement and then
know getting their engagement and then hopefully you do it over that long
hopefully you do it over that long
hopefully you do it over that long enough period that someone goes this
enough period that someone goes this
enough period that someone goes this business isn’t a fly-by-night this
business isn’t a fly-by-night this
business isn’t a fly-by-night this business they are excellent at salsa
business they are excellent at salsa
business they are excellent at salsa dancing they care about salsa dancing
dancing they care about salsa dancing
dancing they care about salsa dancing they arm assuming that you guys do salsa
they arm assuming that you guys do salsa
they arm assuming that you guys do salsa no I didn’t even ask runs it does it
no I didn’t even ask runs it does it
no I didn’t even ask runs it does it happen um so yeah they care enough where
happen um so yeah they care enough where
happen um so yeah they care enough where yep I can see that passion coming
yep I can see that passion coming
yep I can see that passion coming through and if I ever want to be in a
through and if I ever want to be in a
through and if I ever want to be in a situation where I want to learn salsa
situation where I want to learn salsa
situation where I want to learn salsa dancing these guys look pretty good
dancing these guys look pretty good
dancing these guys look pretty good because they really love what it is that
because they really love what it is that
because they really love what it is that they do and that’s ultimately what we’re
they do and that’s ultimately what we’re
they do and that’s ultimately what we’re trying to create and if you spend your
trying to create and if you spend your
trying to create and if you spend your time focusing on that and I mentioned
time focusing on that and I mentioned
time focusing on that and I mentioned video video
video video
video video is one piece of the puzzle because it
is one piece of the puzzle because it
is one piece of the puzzle because it starts with video and I love video
starts with video and I love video
starts with video and I love video because we can repurpose that video in
because we can repurpose that video in
because we can repurpose that video in so many different ways but just think of
so many different ways but just think of
so many different ways but just think of it that you are you’re you’re focusing
it that you are you’re you’re focusing
it that you are you’re you’re focusing on an activity that helps you duplicate
on an activity that helps you duplicate
on an activity that helps you duplicate yourself we’re all time poor but if you
yourself we’re all time poor but if you
yourself we’re all time poor but if you can make a video that answers a question
can make a video that answers a question
can make a video that answers a question or a point what a fantastic way to make
or a point what a fantastic way to make
or a point what a fantastic way to make more time in the day for you now you
more time in the day for you now you
more time in the day for you now you don’t have to answer that question again
don’t have to answer that question again
don’t have to answer that question again someone calls you up on the phone and
someone calls you up on the phone and
someone calls you up on the phone and you say are fantastic yep he’s the quick
you say are fantastic yep he’s the quick
you say are fantastic yep he’s the quick answer to your question but by the way
answer to your question but by the way
answer to your question but by the way I’ve made a video that helps to answer
I’ve made a video that helps to answer
I’ve made a video that helps to answer that in much more detail can I just grab
that in much more detail can I just grab
that in much more detail can I just grab your name and email and i’ll send you a
your name and email and i’ll send you a
your name and email and i’ll send you a link to that video what a fantastic way
link to that video what a fantastic way
link to that video what a fantastic way to you know save yourself some time you
to you know save yourself some time you
to you know save yourself some time you know get them into your marketing funnel
know get them into your marketing funnel
know get them into your marketing funnel and be really helpful to them as well so
and be really helpful to them as well so
and be really helpful to them as well so like this type of content gets involved
like this type of content gets involved
like this type of content gets involved all the way through your buying cycle
all the way through your buying cycle
all the way through your buying cycle it’s yet I’m clearly passionate about
it’s yet I’m clearly passionate about
it’s yet I’m clearly passionate about love it i love how it makes a big
love it i love how it makes a big
love it i love how it makes a big difference I really do cool well thank
difference I really do cool well thank
difference I really do cool well thank you guys so much David thank you so much
you guys so much David thank you so much
you guys so much David thank you so much for all the value for those you’re
for all the value for those you’re
for all the value for those you’re watching go check out Authority content
watching go check out Authority content
watching go check out Authority content the book Authority current amazon on
the book Authority current amazon on
the book Authority current amazon on amazon Authority content also 30 content
amazon Authority content also 30 content
amazon Authority content also 30 content com2 right right naw Kham whatever the
com2 right right naw Kham whatever the
com2 right right naw Kham whatever the Australia thank you hey you hey yeah
Australia thank you hey you hey yeah
Australia thank you hey you hey yeah just yet this Authority content com uh
just yet this Authority content com uh
just yet this Authority content com uh David appreciate time and so much value
David appreciate time and so much value
David appreciate time and so much value good luck with the book really
good luck with the book really
good luck with the book really appreciate the novel today probably
appreciate the novel today probably
appreciate the novel today probably watching go check out his book continue
watching go check out his book continue
watching go check out his book continue to believe I will see you soon thanks
to believe I will see you soon thanks
to believe I will see you soon thanks for that
”
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