welcome everybody another Google hangout super excited to be here with you guys
super excited to be here with you guys
super excited to be here with you guys again for another edition this is an
again for another edition this is an
again for another edition this is an interesting one so Craig recently
interesting one so Craig recently
interesting one so Craig recently reached out to me of a special guest on
reached out to me of a special guest on
reached out to me of a special guest on with me and he wanted to know what my
with me and he wanted to know what my
with me and he wanted to know what my best advice for entrepreneurs was to
best advice for entrepreneurs was to
best advice for entrepreneurs was to build a business and I said instead of
build a business and I said instead of
build a business and I said instead of me answering an email why don’t we turn
me answering an email why don’t we turn
me answering an email why don’t we turn this into a Google hangout so you guys
this into a Google hangout so you guys
this into a Google hangout so you guys could also benefit from it and learn
could also benefit from it and learn
could also benefit from it and learn what Craig’s all about so Craig maybe
what Craig’s all about so Craig maybe
what Craig’s all about so Craig maybe before getting to the questions maybe a
before getting to the questions maybe a
before getting to the questions maybe a quick intro of who you are what you’re
quick intro of who you are what you’re
quick intro of who you are what you’re doing what this roundup is all about and
doing what this roundup is all about and
doing what this roundup is all about and then we can dive in yeah sounds good so
then we can dive in yeah sounds good so
then we can dive in yeah sounds good so my name is Craig Severinsen and for a
my name is Craig Severinsen and for a
my name is Craig Severinsen and for a long time I’ve been a coach a marketing
long time I’ve been a coach a marketing
long time I’ve been a coach a marketing coach and a PR coach and I was having a
coach and a PR coach and I was having a
coach and a PR coach and I was having a lot of success sitting down with my
lot of success sitting down with my
lot of success sitting down with my clients and explaining all this fancy
clients and explaining all this fancy
clients and explaining all this fancy theory and then I realized two things
theory and then I realized two things
theory and then I realized two things were happening they would look at me
were happening they would look at me
were happening they would look at me really excited and say that’s great and
really excited and say that’s great and
really excited and say that’s great and the second thing they’d say is how do we
the second thing they’d say is how do we
the second thing they’d say is how do we apply that so as I started looking
apply that so as I started looking
apply that so as I started looking around I realized you know it wasn’t
around I realized you know it wasn’t
around I realized you know it wasn’t just me it was almost every expert in my
just me it was almost every expert in my
just me it was almost every expert in my field was saying all this theory but no
field was saying all this theory but no
field was saying all this theory but no real action steps so I started a website
real action steps so I started a website
real action steps so I started a website practical business growth calm and the
practical business growth calm and the
practical business growth calm and the whole idea is to take the theory behind
whole idea is to take the theory behind
whole idea is to take the theory behind growing a business and break it down
growing a business and break it down
growing a business and break it down into action steps that you can do today
into action steps that you can do today
into action steps that you can do today so we decided to do a roundup to get a
so we decided to do a roundup to get a
so we decided to do a roundup to get a bunch of experts to kind of chime in on
bunch of experts to kind of chime in on
bunch of experts to kind of chime in on this and we thought Evan Carmichael who
this and we thought Evan Carmichael who
this and we thought Evan Carmichael who better to ask so that’s what brought us
better to ask so that’s what brought us
better to ask so that’s what brought us here today is to see Evan what are you
here today is to see Evan what are you
here today is to see Evan what are you two best secrets for growing a small
two best secrets for growing a small
two best secrets for growing a small business I love it cool so for me the
business I love it cool so for me the
business I love it cool so for me the one that I always fall back on is you
one that I always fall back on is you
one that I always fall back on is you have to do something that you’re
have to do something that you’re
have to do something that you’re passionate about and that’s that might
passionate about and that’s that might
passionate about and that’s that might be cliche and that’s something you hear
be cliche and that’s something you hear
be cliche and that’s something you hear a lot but you know we’ve done that the
a lot but you know we’ve done that the
a lot but you know we’ve done that the most profiles of famous entrepreneurs
most profiles of famous entrepreneurs
most profiles of famous entrepreneurs we’ve had a lot of success and it’s
we’ve had a lot of success and it’s
we’ve had a lot of success and it’s always the number one thing that comes
always the number one thing that comes
always the number one thing that comes back is you have to do something that
back is you have to do something that
back is you have to do something that you are passionate about because
you are passionate about because
you are passionate about because starting a business sucks and is hard
starting a business sucks and is hard
starting a business sucks and is hard and nobody talks about it right it’s
and nobody talks about it right it’s
and nobody talks about it right it’s always the glory of hey this guy got
always the glory of hey this guy got
always the glory of hey this guy got bought out for millions of dollars and I
bought out for millions of dollars and I
bought out for millions of dollars and I want to be the next Zuckerberg but
want to be the next Zuckerberg but
want to be the next Zuckerberg but there’s so much crap that goes with
there’s so much crap that goes with
there’s so much crap that goes with being an entrepreneur that most people
being an entrepreneur that most people
being an entrepreneur that most people don’t realize until they’re in it and so
don’t realize until they’re in it and so
don’t realize until they’re in it and so the only thing that gets you through
the only thing that gets you through
the only thing that gets you through is the love for what you’re doing like
is the love for what you’re doing like
is the love for what you’re doing like doing something that you would do just
doing something that you would do just
doing something that you would do just because you love doing it like even if
because you love doing it like even if
because you love doing it like even if you weren’t getting paid for because
you weren’t getting paid for because
you weren’t getting paid for because you’re so insanely passionate about it
you’re so insanely passionate about it
you’re so insanely passionate about it to the point where it it defies logic
to the point where it it defies logic
to the point where it it defies logic like logically you should shut down
like logically you should shut down
like logically you should shut down logically you should not do this but you
logically you should not do this but you
logically you should not do this but you do it anyway because you just love it
do it anyway because you just love it
do it anyway because you just love it and so I think too many entrepreneurs
and so I think too many entrepreneurs
and so I think too many entrepreneurs start a business around an opportunity
start a business around an opportunity
start a business around an opportunity to me entrepreneurs start a business
to me entrepreneurs start a business
to me entrepreneurs start a business because they think they can make a lot
because they think they can make a lot
because they think they can make a lot of money going into this business
of money going into this business
of money going into this business venture and then they realize how hard
venture and then they realize how hard
venture and then they realize how hard it is and then they quit you’re going to
it is and then they quit you’re going to
it is and then they quit you’re going to it’s very rare that entrepreneurs just
it’s very rare that entrepreneurs just
it’s very rare that entrepreneurs just start a business and succeed there’s
start a business and succeed there’s
start a business and succeed there’s usually an insane number of roadblocks
usually an insane number of roadblocks
usually an insane number of roadblocks and hurdles and just crap that you have
and hurdles and just crap that you have
and hurdles and just crap that you have to deal with to get to that you know
to deal with to get to that you know
to deal with to get to that you know success and you’re gonna see darkness
success and you’re gonna see darkness
success and you’re gonna see darkness all around you and the only thing that
all around you and the only thing that
all around you and the only thing that gets you through is that you just you
gets you through is that you just you
gets you through is that you just you love the process you love the actual
love the process you love the actual
love the process you love the actual work that you’re doing and not just
work that you’re doing and not just
work that you’re doing and not just attached to the outcome of what you’re
attached to the outcome of what you’re
attached to the outcome of what you’re trying to achieve
trying to achieve
trying to achieve I think entreprenuer thing they do the
I think entreprenuer thing they do the
I think entreprenuer thing they do the logical thing and they give up what
logical thing and they give up what
logical thing and they give up what scare is when people end up putting a
scare is when people end up putting a
scare is when people end up putting a lot of money into it and it you know I’m
lot of money into it and it you know I’m
lot of money into it and it you know I’m not working out or put mortgaging their
not working out or put mortgaging their
not working out or put mortgaging their home or cashing in their retirement
home or cashing in their retirement
home or cashing in their retirement savings to start something because
savings to start something because
savings to start something because they’re chasing opportunities so make
they’re chasing opportunities so make
they’re chasing opportunities so make sure that you absolutely love what
sure that you absolutely love what
sure that you absolutely love what you’re doing is definitely my first step
you’re doing is definitely my first step
you’re doing is definitely my first step I can’t get quick yeah go for it I’m
I can’t get quick yeah go for it I’m
I can’t get quick yeah go for it I’m thinking with that same thing something
thinking with that same thing something
thinking with that same thing something that drove me for a long time was not
that drove me for a long time was not
that drove me for a long time was not that I had one passion I wanted to chase
that I had one passion I wanted to chase
that I had one passion I wanted to chase but I had too many passions and so lots
but I had too many passions and so lots
but I had too many passions and so lots of times I felt like I was in this I
of times I felt like I was in this I
of times I felt like I was in this I didn’t want to put myself into a box so
didn’t want to put myself into a box so
didn’t want to put myself into a box so what do you think about that if
what do you think about that if
what do you think about that if someone’s you know thinking to
someone’s you know thinking to
someone’s you know thinking to themselves I don’t know if I can if I
themselves I don’t know if I can if I
themselves I don’t know if I can if I want to be that guy or that that
want to be that guy or that that
want to be that guy or that that particular person what about that yeah
particular person what about that yeah
particular person what about that yeah this book this isn’t what I would use as
this book this isn’t what I would use as
this book this isn’t what I would use as my second tip because I give it too but
my second tip because I give it too but
my second tip because I give it too but but just to add to that one the secret
but just to add to that one the secret
but just to add to that one the secret isn’t combining your passions into one
isn’t combining your passions into one
isn’t combining your passions into one to be unique and different you know if
to be unique and different you know if
to be unique and different you know if you if you’re going to be a business
you if you’re going to be a business
you if you’re going to be a business coach well there’s a ton of business
coach well there’s a ton of business
coach well there’s a ton of business coaches it’s like why are you so
coaches it’s like why are you so
coaches it’s like why are you so different than every other business
different than every other business
different than every other business coach
coach
coach and and so one it’s not you’re not
and and so one it’s not you’re not
and and so one it’s not you’re not unique enough if all you are is a
unique enough if all you are is a
unique enough if all you are is a business coach and – it’s not fulfilling
business coach and – it’s not fulfilling
business coach and – it’s not fulfilling enough for you because you have these
enough for you because you have these
enough for you because you have these other interests as well so you’re like a
other interests as well so you’re like a
other interests as well so you’re like a half-foot in business coach and so that
half-foot in business coach and so that
half-foot in business coach and so that doesn’t give you the attention and
doesn’t give you the attention and
doesn’t give you the attention and traction that you need where as an
traction that you need where as an
traction that you need where as an example as a buddy of mine who isn’t a
example as a buddy of mine who isn’t a
example as a buddy of mine who isn’t a financial advisor and financial advisor
financial advisor and financial advisor
financial advisor and financial advisor was even more competitive than a
was even more competitive than a
was even more competitive than a business coach there are financial
business coach there are financial
business coach there are financial advisors everywhere and they’re all
advisors everywhere and they’re all
advisors everywhere and they’re all trying to chase high net worth
trying to chase high net worth
trying to chase high net worth individuals right and he said well how
individuals right and he said well how
individuals right and he said well how do I combine my passions his other
do I combine my passions his other
do I combine my passions his other passion was hockey
passion was hockey
passion was hockey he loved hockey where I’m Canadian we’re
he loved hockey where I’m Canadian we’re
he loved hockey where I’m Canadian we’re from I’m from Toronto here I’m more of a
from I’m from Toronto here I’m more of a
from I’m from Toronto here I’m more of a bluejay fan but we love our hockey here
bluejay fan but we love our hockey here
bluejay fan but we love our hockey here and he’s the kind of guy who would watch
and he’s the kind of guy who would watch
and he’s the kind of guy who would watch SportsCenter or ESPN and watch the same
SportsCenter or ESPN and watch the same
SportsCenter or ESPN and watch the same replay ten times and still get excited
replay ten times and still get excited
replay ten times and still get excited about it and his wife thinks he’s nuts
about it and his wife thinks he’s nuts
about it and his wife thinks he’s nuts but he just loves hockey that much and
but he just loves hockey that much and
but he just loves hockey that much and he said well how do I combine financial
he said well how do I combine financial
he said well how do I combine financial planning and hockey just doesn’t seem to
planning and hockey just doesn’t seem to
planning and hockey just doesn’t seem to make sense and what triggered for him
make sense and what triggered for him
make sense and what triggered for him was he started becoming known as the guy
was he started becoming known as the guy
was he started becoming known as the guy who liked hockey and made his way into
who liked hockey and made his way into
who liked hockey and made his way into being the financial advisor for hockey
being the financial advisor for hockey
being the financial advisor for hockey players fantastic and he could speak on
players fantastic and he could speak on
players fantastic and he could speak on their level – in their language right
their level – in their language right
their level – in their language right the other potential buyers were going in
the other potential buyers were going in
the other potential buyers were going in just being a financial advisor who maybe
just being a financial advisor who maybe
just being a financial advisor who maybe didn’t get hockey he was a fan right
didn’t get hockey he was a fan right
didn’t get hockey he was a fan right like he spoke that he talked about the
like he spoke that he talked about the
like he spoke that he talked about the goal that they scored last week and was
goal that they scored last week and was
goal that they scored last week and was in awe and like gushing and so because
in awe and like gushing and so because
in awe and like gushing and so because he spoke the same language he combined
he spoke the same language he combined
he spoke the same language he combined those seemingly two unrelated interests
those seemingly two unrelated interests
those seemingly two unrelated interests of hockey and financial advising and
of hockey and financial advising and
of hockey and financial advising and mashed them together to be the financial
mashed them together to be the financial
mashed them together to be the financial advisor for professional hockey players
advisor for professional hockey players
advisor for professional hockey players and so that’s a secret is not just
and so that’s a secret is not just
and so that’s a secret is not just trying to take one thing that you do and
trying to take one thing that you do and
trying to take one thing that you do and going all-in on it because you you will
going all-in on it because you you will
going all-in on it because you you will get bored of just doing that one thing
get bored of just doing that one thing
get bored of just doing that one thing it doesn’t represent fully who you are
it doesn’t represent fully who you are
it doesn’t represent fully who you are and you won’t be unique enough in the
and you won’t be unique enough in the
and you won’t be unique enough in the marketplace to stand out so combining
marketplace to stand out so combining
marketplace to stand out so combining your passions to be the best at doing
your passions to be the best at doing
your passions to be the best at doing this which will attract ideal clients to
this which will attract ideal clients to
this which will attract ideal clients to you because the people who will come
you because the people who will come
you because the people who will come like that multifaceted aspect of what
like that multifaceted aspect of what
like that multifaceted aspect of what you’re all about
you’re all about
you’re all about so I give its business coaching and
so I give its business coaching and
so I give its business coaching and cooking you know you could be the
cooking you know you could be the
cooking you know you could be the business coaches
business coaches
business coaches for chefs and for cooking channels on
for chefs and for cooking channels on
for chefs and for cooking channels on YouTube and for authors who are
YouTube and for authors who are
YouTube and for authors who are interested in cooking right and when you
interested in cooking right and when you
interested in cooking right and when you talk to them they will get excited
talk to them they will get excited
talk to them they will get excited because they know that you feel cooking
because they know that you feel cooking
because they know that you feel cooking and you love it and you’re genuinely
and you love it and you’re genuinely
and you love it and you’re genuinely interested in what they’re doing beyond
interested in what they’re doing beyond
interested in what they’re doing beyond just trying to give them practical
just trying to give them practical
just trying to give them practical business advice that’s fantastic hello
business advice that’s fantastic hello
business advice that’s fantastic hello guys so tip 1 into your passion and tips
guys so tip 1 into your passion and tips
guys so tip 1 into your passion and tips right now tip 2 sub tip combine your
right now tip 2 sub tip combine your
right now tip 2 sub tip combine your passions yes I like it
passions yes I like it
passions yes I like it the second tip that I would give is
the second tip that I would give is
the second tip that I would give is model success and this is part of what
model success and this is part of what
model success and this is part of what people can do by following around up
people can do by following around up
people can do by following around up like you or out ton talk to
like you or out ton talk to
like you or out ton talk to entrepreneurs get their advice one of
entrepreneurs get their advice one of
entrepreneurs get their advice one of the biggest mistakes and I made that
the biggest mistakes and I made that
the biggest mistakes and I made that almost shut down my very first company
almost shut down my very first company
almost shut down my very first company was I was trying to come up with every
was I was trying to come up with every
was I was trying to come up with every idea myself I was 19 I had a biotech
idea myself I was 19 I had a biotech
idea myself I was 19 I had a biotech software company and up until that point
software company and up until that point
software company and up until that point I had success in everything that I did I
I had success in everything that I did I
I had success in everything that I did I felt like if I applied myself then I
felt like if I applied myself then I
felt like if I applied myself then I could I could achieve success even if I
could I could achieve success even if I
could I could achieve success even if I didn’t like it you know if I’m piano
didn’t like it you know if I’m piano
didn’t like it you know if I’m piano lessons I hate it but if I practice I
lessons I hate it but if I practice I
lessons I hate it but if I practice I could still pass the piano test here I
could still pass the piano test here I
could still pass the piano test here I was so being an entrepreneur and just
was so being an entrepreneur and just
was so being an entrepreneur and just sucking hard like failing and failing
sucking hard like failing and failing
sucking hard like failing and failing and just couldn’t figure out how to get
and just couldn’t figure out how to get
and just couldn’t figure out how to get new clients coming in to the point where
new clients coming in to the point where
new clients coming in to the point where I told my business partner that I quit
I told my business partner that I quit
I told my business partner that I quit on him
on him
on him I came back the next day but the thing
I came back the next day but the thing
I came back the next day but the thing that that really helped that business
that that really helped that business
that that really helped that business grow from making I was making $300 a
grow from making I was making $300 a
grow from making I was making $300 a month like below poverty line you know
month like below poverty line you know
month like below poverty line you know eating beans for lunch every day
eating beans for lunch every day
eating beans for lunch every day celebrating a sale or big win by going
celebrating a sale or big win by going
celebrating a sale or big win by going to McDonald’s and getting french fries
to McDonald’s and getting french fries
to McDonald’s and getting french fries just the fries cuz we couldn’t afford
just the fries cuz we couldn’t afford
just the fries cuz we couldn’t afford meals to the point where you know I had
meals to the point where you know I had
meals to the point where you know I had to pick one thing that I could do with
to pick one thing that I could do with
to pick one thing that I could do with my friends in a month because that’s all
my friends in a month because that’s all
my friends in a month because that’s all I could afford
I could afford
I could afford because 20 dollars to go have a beer and
because 20 dollars to go have a beer and
because 20 dollars to go have a beer and you know some pizza was too much for me
you know some pizza was too much for me
you know some pizza was too much for me and I never said that because I was too
and I never said that because I was too
and I never said that because I was too you know had too much pride or ego they
you know had too much pride or ego they
you know had too much pride or ego they thought I’m living the entrepreneur
thought I’m living the entrepreneur
thought I’m living the entrepreneur lifestyle and I’m killing it and they’re
lifestyle and I’m killing it and they’re
lifestyle and I’m killing it and they’re working for some crappy you know company
working for some crappy you know company
working for some crappy you know company and they want to be like me meanwhile
and they want to be like me meanwhile
and they want to be like me meanwhile I’m I’m not doing well but we don’t talk
I’m I’m not doing well but we don’t talk
I’m I’m not doing well but we don’t talk about that as entrepreneurs we don’t
about that as entrepreneurs we don’t
about that as entrepreneurs we don’t talk about the crap we go through it’s
talk about the crap we go through it’s
talk about the crap we go through it’s always a good face
always a good face
always a good face the thing that saved my business was
the thing that saved my business was
the thing that saved my business was Marlin success and I sold software and I
Marlin success and I sold software and I
Marlin success and I sold software and I said you know what I’m not the first guy
said you know what I’m not the first guy
said you know what I’m not the first guy to try to sell software before and so I
to try to sell software before and so I
to try to sell software before and so I looked at who else was selling software
looked at who else was selling software
looked at who else was selling software and how could I model their success and
and how could I model their success and
and how could I model their success and I looked at Microsoft I looked at McAfee
I looked at Microsoft I looked at McAfee
I looked at Microsoft I looked at McAfee elected into it and not how I look at
elected into it and not how I look at
elected into it and not how I look at Microsoft not how Bill Gates makes an
Microsoft not how Bill Gates makes an
Microsoft not how Bill Gates makes an extra million dollars today that’s not
extra million dollars today that’s not
extra million dollars today that’s not interesting I didn’t care but zero to
interesting I didn’t care but zero to
interesting I didn’t care but zero to what like how did they do that that’s
what like how did they do that that’s
what like how did they do that that’s what I wanted to do how can I model that
what I wanted to do how can I model that
what I wanted to do how can I model that success and bring it to my business and
success and bring it to my business and
success and bring it to my business and for him it was through partnerships and
getting over cold there big deal came
getting over cold there big deal came with IBM where every IBM sold had
with IBM where every IBM sold had
with IBM where every IBM sold had Microsoft software on it and that’s the
Microsoft software on it and that’s the
Microsoft software on it and that’s the deal that put Microsoft on the map
deal that put Microsoft on the map
deal that put Microsoft on the map because IBM was the biggest computer
because IBM was the biggest computer
because IBM was the biggest computer provider at the time but Microsoft was
provider at the time but Microsoft was
provider at the time but Microsoft was already a seven million dollar company
already a seven million dollar company
already a seven million dollar company when they made that deal with IBM now
when they made that deal with IBM now
when they made that deal with IBM now seven million dollars is not a huge
seven million dollars is not a huge
seven million dollars is not a huge company but it was also seven million
company but it was also seven million
company but it was also seven million more than what I had so that’s what I
more than what I had so that’s what I
more than what I had so that’s what I still needed to learn and they got the 7
still needed to learn and they got the 7
still needed to learn and they got the 7 million 0 to 7 through other
million 0 to 7 through other
million 0 to 7 through other partnerships so it’s always partnering
partnerships so it’s always partnering
partnerships so it’s always partnering they always entered into markets by
they always entered into markets by
they always entered into markets by partnering up with somebody else I said
partnering up with somebody else I said
partnering up with somebody else I said well that’s interesting who can i
well that’s interesting who can i
well that’s interesting who can i partner up with in my business and I
partner up with in my business and I
partner up with in my business and I started reaching out to potential
started reaching out to potential
started reaching out to potential partners to represent us in different
partners to represent us in different
partners to represent us in different countries and within two weeks of
countries and within two weeks of
countries and within two weeks of setting that strategy I landed my first
setting that strategy I landed my first
setting that strategy I landed my first partnership deal and they paid me
partnership deal and they paid me
partnership deal and they paid me thirteen and a half thousand dollars as
thirteen and a half thousand dollars as
thirteen and a half thousand dollars as an advance I not may not sound like a
an advance I not may not sound like a
an advance I not may not sound like a lot of money but to me man making $300 a
lot of money but to me man making $300 a
lot of money but to me man making $300 a month 13 and a half K was some coin that
month 13 and a half K was some coin that
month 13 and a half K was some coin that was some serious coin that that I was
was some serious coin that that I was
was some serious coin that that I was you know extremely happy about and more
you know extremely happy about and more
you know extremely happy about and more important than that it gave me a model
important than that it gave me a model
important than that it gave me a model to follow and replicate so I could do it
to follow and replicate so I could do it
to follow and replicate so I could do it again and close other partnerships and
again and close other partnerships and
again and close other partnerships and other deals and since then it’s been um
other deals and since then it’s been um
other deals and since then it’s been um my default go-to strategy where if I
my default go-to strategy where if I
my default go-to strategy where if I don’t know what to do I just look at who
don’t know what to do I just look at who
don’t know what to do I just look at who has already accomplished this in my
has already accomplished this in my
has already accomplished this in my field or in a different field and how
field or in a different field and how
field or in a different field and how can I model what they did to be
can I model what they did to be
can I model what they did to be successful myself if you watch my
successful myself if you watch my
successful myself if you watch my YouTube channel a lot of the videos are
YouTube channel a lot of the videos are
YouTube channel a lot of the videos are showing famous entrepreneurs but also
showing famous entrepreneurs but also
showing famous entrepreneurs but also successful athletes and musicians and
successful athletes and musicians and
successful athletes and musicians and inventors and politicians and speakers
inventors and politicians and speakers
inventors and politicians and speakers and there’s something like success
and there’s something like success
and there’s something like success leaves clues and by being around them
leaves clues and by being around them
leaves clues and by being around them and learning their lessons you can apply
and learning their lessons you can apply
and learning their lessons you can apply something to your life and your business
something to your life and your business
something to your life and your business and so you don’t have to be the genius
and so you don’t have to be the genius
and so you don’t have to be the genius of everything you just have to see what
of everything you just have to see what
of everything you just have to see what has worked before I apply a twist to it
has worked before I apply a twist to it
has worked before I apply a twist to it but model and success has been since
but model and success has been since
but model and success has been since since since I was 19 since that first
since since I was 19 since that first
since since I was 19 since that first you know crisis that I had to go through
you know crisis that I had to go through
you know crisis that I had to go through has really saved my business and has
has really saved my business and has
has really saved my business and has been a big part of my growth as well
been a big part of my growth as well
been a big part of my growth as well fantastic I mean I like something else
fantastic I mean I like something else
fantastic I mean I like something else you highlighted in there was just you
you highlighted in there was just you
you highlighted in there was just you know we put on this face as
know we put on this face as
know we put on this face as entrepreneurs that everything’s okay
entrepreneurs that everything’s okay
entrepreneurs that everything’s okay when sometimes it’s not or sometimes
when sometimes it’s not or sometimes
when sometimes it’s not or sometimes it’s a struggle and I think of that
it’s a struggle and I think of that
it’s a struggle and I think of that transparency to just be able to say that
transparency to just be able to say that
transparency to just be able to say that and be able to talk about that that
and be able to talk about that that
and be able to talk about that that gives a lot of people a lot of Hope and
gives a lot of people a lot of Hope and
gives a lot of people a lot of Hope and it also helps you give confidence to
it also helps you give confidence to
it also helps you give confidence to those that are in that moment that are
those that are in that moment that are
those that are in that moment that are struggling right now yeah it’s more than
struggling right now yeah it’s more than
struggling right now yeah it’s more than sometimes it’s a struggle usually it’s a
sometimes it’s a struggle usually it’s a
sometimes it’s a struggle usually it’s a struggle the struggle especially in the
struggle the struggle especially in the
struggle the struggle especially in the early stages yeah and I think a lot of
early stages yeah and I think a lot of
early stages yeah and I think a lot of people who have jobs look at
people who have jobs look at
people who have jobs look at entrepreneurs and say I want to I want
entrepreneurs and say I want to I want
entrepreneurs and say I want to I want to do that you know I have an idea
to do that you know I have an idea
to do that you know I have an idea everybody has an idea that they want to
everybody has an idea that they want to
everybody has an idea that they want to go and be an entrepreneur and launch a
go and be an entrepreneur and launch a
go and be an entrepreneur and launch a company I yeah nobody really talks about
company I yeah nobody really talks about
company I yeah nobody really talks about how how life sucks
how how life sucks
how how life sucks I like there’s a lot of there’s a lot of
I like there’s a lot of there’s a lot of
I like there’s a lot of there’s a lot of pros it’s a lot of get to be your own
pros it’s a lot of get to be your own
pros it’s a lot of get to be your own boss you get to do something you love
boss you get to do something you love
boss you get to do something you love it’s lots of great stuff but there’s
it’s lots of great stuff but there’s
it’s lots of great stuff but there’s also a lot of crap that people just
also a lot of crap that people just
also a lot of crap that people just don’t talk about it and so I didn’t know
don’t talk about it and so I didn’t know
don’t talk about it and so I didn’t know you know I didn’t know that people had
you know I didn’t know that people had
you know I didn’t know that people had to go through that being an entrepreneur
to go through that being an entrepreneur
to go through that being an entrepreneur and so I think one just knowing that
and so I think one just knowing that
and so I think one just knowing that you’re not alone in Mallen success part
you’re not alone in Mallen success part
you’re not alone in Mallen success part of it if you look at the early stores
of it if you look at the early stores
of it if you look at the early stores you see the early struggles too and the
you see the early struggles too and the
you see the early struggles too and the early failures and how they could have
early failures and how they could have
early failures and how they could have quit at any time – and it makes you
quit at any time – and it makes you
quit at any time – and it makes you realize oh I’m not that different like
realize oh I’m not that different like
realize oh I’m not that different like the fact that I’m struggling is normal
the fact that I’m struggling is normal
the fact that I’m struggling is normal is not abnormal
is not abnormal
is not abnormal everybody struggles at the start and so
everybody struggles at the start and so
everybody struggles at the start and so I think that was just a huge
I think that was just a huge
I think that was just a huge motivational boost as well for me you
motivational boost as well for me you
motivational boost as well for me you get the strategy
get the strategy
get the strategy using the ideas my model and success but
using the ideas my model and success but
using the ideas my model and success but also the motivation to say hey you know
also the motivation to say hey you know
also the motivation to say hey you know where they came from a lot of times even
where they came from a lot of times even
where they came from a lot of times even worse than what I started with is if
worse than what I started with is if
worse than what I started with is if they can do it I can do something
they can do it I can do something
they can do it I can do something similar right so right it perfect well
similar right so right it perfect well
similar right so right it perfect well if – Evan thank you so much just to
if – Evan thank you so much just to
if – Evan thank you so much just to recap you said number one follow your
recap you said number one follow your
recap you said number one follow your passion right and number two was to
passion right and number two was to
passion right and number two was to model success I think those are
model success I think those are
model success I think those are fantastic ways to grow your business and
fantastic ways to grow your business and
fantastic ways to grow your business and I will be linking this video to the
I will be linking this video to the
I will be linking this video to the roundup that we do that’s gonna have a
roundup that we do that’s gonna have a
roundup that we do that’s gonna have a lot more advice from other
lot more advice from other
lot more advice from other entrepreneurial experts cool there’s a
entrepreneurial experts cool there’s a
entrepreneurial experts cool there’s a few questions coming in you want to take
few questions coming in you want to take
few questions coming in you want to take some questions live yeah yeah all right
some questions live yeah yeah all right
some questions live yeah yeah all right first one comes from Aditya who’s saying
first one comes from Aditya who’s saying
first one comes from Aditya who’s saying I’m kind of doing well currently I have
I’m kind of doing well currently I have
I’m kind of doing well currently I have a pretty stable and comfortable life but
a pretty stable and comfortable life but
a pretty stable and comfortable life but I don’t have the drive that I had when I
I don’t have the drive that I had when I
I don’t have the drive that I had when I was broke what can I do to take things
was broke what can I do to take things
was broke what can I do to take things to the next level what do you think all
to the next level what do you think all
to the next level what do you think all right you know I think that goes back to
right you know I think that goes back to
right you know I think that goes back to maybe combining your passion or maybe
maybe combining your passion or maybe
maybe combining your passion or maybe pivoting what you’re doing you know if
pivoting what you’re doing you know if
pivoting what you’re doing you know if if all that was driving you in the first
if all that was driving you in the first
if all that was driving you in the first place was the money maybe you weren’t
place was the money maybe you weren’t
place was the money maybe you weren’t really focusing on what you really cared
really focusing on what you really cared
really focusing on what you really cared about so maybe there’s a way that you
about so maybe there’s a way that you
about so maybe there’s a way that you can pivot or turn to to bring more of
can pivot or turn to to bring more of
can pivot or turn to to bring more of your passion in to your business to get
your passion in to your business to get
your passion in to your business to get you more motivated again yeah what I
you more motivated again yeah what I
you more motivated again yeah what I find happens to a lot of entrepreneurs
find happens to a lot of entrepreneurs
find happens to a lot of entrepreneurs is you know we we leave a job because we
is you know we we leave a job because we
is you know we we leave a job because we don’t want to be boxed in
don’t want to be boxed in
don’t want to be boxed in because what is their own thing we don’t
because what is their own thing we don’t
because what is their own thing we don’t want to have this blocks and then we
want to have this blocks and then we
want to have this blocks and then we start a company it’s all as exciting and
start a company it’s all as exciting and
start a company it’s all as exciting and interesting and new and then with time
interesting and new and then with time
interesting and new and then with time we change and we grow as human beings we
we change and we grow as human beings we
we change and we grow as human beings we get different interests we get excited
get different interests we get excited
get different interests we get excited about new things and a lot of times as
about new things and a lot of times as
about new things and a lot of times as we are changing and growing our business
we are changing and growing our business
we are changing and growing our business stays the same of what we’re doing and
stays the same of what we’re doing and
stays the same of what we’re doing and so you start to get bored with your
so you start to get bored with your
so you start to get bored with your company because you’ve grown and changed
company because you’ve grown and changed
company because you’ve grown and changed but your business hasn’t grown with you
but your business hasn’t grown with you
but your business hasn’t grown with you and what you’ve done is you’ve you’ve
and what you’ve done is you’ve you’ve
and what you’ve done is you’ve you’ve created the blocks for yourself which is
created the blocks for yourself which is
created the blocks for yourself which is exactly what you don’t want to do is
exactly what you don’t want to do is
exactly what you don’t want to do is what you try to escape and so your
what you try to escape and so your
what you try to escape and so your business should always be a reflection
business should always be a reflection
business should always be a reflection of who you are and what you’re
of who you are and what you’re
of who you are and what you’re interested in doing and I think it’s
interested in doing and I think it’s
interested in doing and I think it’s super common that it happens to a lot of
super common that it happens to a lot of
super common that it happens to a lot of entrepreneurs the things that make you
entrepreneurs the things that make you
entrepreneurs the things that make you successful you start to get bored with
successful you start to get bored with
successful you start to get bored with and then you
and then you
and then you stop innovating you stop changing and at
stop innovating you stop changing and at
stop innovating you stop changing and at that point you think either
that point you think either
that point you think either okay I’m either gonna sell what I’ve
okay I’m either gonna sell what I’ve
okay I’m either gonna sell what I’ve created to somebody else who has the
created to somebody else who has the
created to somebody else who has the passion takes the next level or I’m
passion takes the next level or I’m
passion takes the next level or I’m gonna pivot the business with me to do
gonna pivot the business with me to do
gonna pivot the business with me to do something that I’m still super excited
something that I’m still super excited
something that I’m still super excited about so I think it’s who I set at each
about so I think it’s who I set at each
about so I think it’s who I set at each a super common issue for entrepreneurs
a super common issue for entrepreneurs
a super common issue for entrepreneurs and tapping into the point about
and tapping into the point about
and tapping into the point about combining your passions there may be new
combining your passions there may be new
combining your passions there may be new passions that you have that are not part
passions that you have that are not part
passions that you have that are not part of your business and so you’ve lost that
of your business and so you’ve lost that
of your business and so you’ve lost that excitement you got to bring it back in
excitement you got to bring it back in
excitement you got to bring it back in definitely and I don’t think there’s
definitely and I don’t think there’s
definitely and I don’t think there’s anything wrong with choosing to either
anything wrong with choosing to either
anything wrong with choosing to either sell or to pivot like that’s okay like
sell or to pivot like that’s okay like
sell or to pivot like that’s okay like you said you know you’re a person you
you said you know you’re a person you
you said you know you’re a person you evolve you change your business should
evolve you change your business should
evolve you change your business should follow right along with you if it’s time
follow right along with you if it’s time
follow right along with you if it’s time to move on it’s time to move on if it’s
to move on it’s time to move on if it’s
to move on it’s time to move on if it’s time to pivot it’s time to pivot that’s
time to pivot it’s time to pivot that’s
time to pivot it’s time to pivot that’s just the way it goes
just the way it goes
just the way it goes cool Elena’s writing in she always likes
cool Elena’s writing in she always likes
cool Elena’s writing in she always likes to interview so your interview is always
to interview so your interview is always
to interview so your interview is always very entertaining and helpful thank you
very entertaining and helpful thank you
very entertaining and helpful thank you for taking the time to make them are you
for taking the time to make them are you
for taking the time to make them are you doing more interviews too I mean if you
doing more interviews too I mean if you
doing more interviews too I mean if you talk about the ones on my channel but
talk about the ones on my channel but
talk about the ones on my channel but are you doing more interviews as a part
are you doing more interviews as a part
are you doing more interviews as a part of your roundups
of your roundups
of your roundups can people find more interviews on your
can people find more interviews on your
can people find more interviews on your website is that part of what you’re
website is that part of what you’re
website is that part of what you’re trying to do now um so I will do I
trying to do now um so I will do I
trying to do now um so I will do I haven’t done interviews recently this is
haven’t done interviews recently this is
haven’t done interviews recently this is the first one that I’ll be doing but I
the first one that I’ll be doing but I
the first one that I’ll be doing but I do what I call brass tacks
do what I call brass tacks
do what I call brass tacks tips and basically it’s what it sounds
tips and basically it’s what it sounds
tips and basically it’s what it sounds like you know I get down to brass tacks
like you know I get down to brass tacks
like you know I get down to brass tacks with just one idea or one thought
with just one idea or one thought
with just one idea or one thought something you can do today to grow your
something you can do today to grow your
something you can do today to grow your business and those videos are on the
business and those videos are on the
business and those videos are on the website practical business growth calm
website practical business growth calm
website practical business growth calm but I love this this format this first
but I love this this format this first
but I love this this format this first time I’ve done it I think I’ll do more
time I’ve done it I think I’ll do more
time I’ve done it I think I’ll do more of them cool well they check out maybe a
of them cool well they check out maybe a
of them cool well they check out maybe a YouTube channel coming soon political
YouTube channel coming soon political
YouTube channel coming soon political history is asking how do you start and
history is asking how do you start and
history is asking how do you start and grow a news company with your thoughts
grow a news company with your thoughts
grow a news company with your thoughts on that oh you know I think going back
on that oh you know I think going back
on that oh you know I think going back to your point about modeling success a
to your point about modeling success a
to your point about modeling success a you know controversial example of
you know controversial example of
you know controversial example of somebody who’s grown a news organization
somebody who’s grown a news organization
somebody who’s grown a news organization recently would be the blaze Glenn Beck
recently would be the blaze Glenn Beck
recently would be the blaze Glenn Beck you know know you look at what he’s done
you know know you look at what he’s done
you know know you look at what he’s done to grow that and true he already had a
to grow that and true he already had a
to grow that and true he already had a platform to kind of push off with that
platform to kind of push off with that
platform to kind of push off with that but I think that would be a good place
but I think that would be a good place
but I think that would be a good place to start and see what did they do to
to start and see what did they do to
to start and see what did they do to start from day one to get things moving
start from day one to get things moving
start from day one to get things moving that would be the first thing I would
that would be the first thing I would
that would be the first thing I would look for I like it he’s taking the tips
look for I like it he’s taking the tips
look for I like it he’s taking the tips model success
model success
model success yeah I love that too obviously I mean I
yeah I love that too obviously I mean I
yeah I love that too obviously I mean I would look at you know if I’m all-in
would look at you know if I’m all-in
would look at you know if I’m all-in success I would look at two kinds one
success I would look at two kinds one
success I would look at two kinds one people in the industry so people who
people in the industry so people who
people in the industry so people who have built a news agency before that you
have built a news agency before that you
have built a news agency before that you look up to and respect whether it’s old
look up to and respect whether it’s old
look up to and respect whether it’s old media or new media there’s still a lot
media or new media there’s still a lot
media or new media there’s still a lot you can learn from the start of the New
you can learn from the start of the New
you can learn from the start of the New York Times and just apply that to a
York Times and just apply that to a
York Times and just apply that to a digital era and to I would also look at
digital era and to I would also look at
digital era and to I would also look at people who you respect but aren’t in the
people who you respect but aren’t in the
people who you respect but aren’t in the news industry and how can you learn
news industry and how can you learn
news industry and how can you learn lessons from them how can you learn from
lessons from them how can you learn from
lessons from them how can you learn from Kanye West how can you learn from you
Kanye West how can you learn from you
Kanye West how can you learn from you know Oprah Winfrey I guess she’s kind of
know Oprah Winfrey I guess she’s kind of
know Oprah Winfrey I guess she’s kind of in the media industry how can you learn
in the media industry how can you learn
in the media industry how can you learn from athletes people who you actually
from athletes people who you actually
from athletes people who you actually look up to and respect there’s lessons
look up to and respect there’s lessons
look up to and respect there’s lessons to their success that you can bring that
to their success that you can bring that
to their success that you can bring that may never have been done before in the
may never have been done before in the
may never have been done before in the news industry that could be cool for you
news industry that could be cool for you
news industry that could be cool for you to look up and do I think with with any
to look up and do I think with with any
to look up and do I think with with any kind of business but especially the news
kind of business but especially the news
kind of business but especially the news industry you got to figure out what your
industry you got to figure out what your
industry you got to figure out what your unique angle is you know what’s so
unique angle is you know what’s so
unique angle is you know what’s so special about this news site that hasn’t
special about this news site that hasn’t
special about this news site that hasn’t been done before what’s missing in the
been done before what’s missing in the
been done before what’s missing in the news coverage right now that you’re
news coverage right now that you’re
news coverage right now that you’re going to talk about that nobody else is
going to talk about that nobody else is
going to talk about that nobody else is doing in that voice because if you are
doing in that voice because if you are
doing in that voice because if you are just like a CNN junior it’s not gonna
just like a CNN junior it’s not gonna
just like a CNN junior it’s not gonna take off you need to have a unique voice
take off you need to have a unique voice
take off you need to have a unique voice that makes you special and different
that makes you special and different
that makes you special and different right and you know sometimes the the
right and you know sometimes the the
right and you know sometimes the the delivery of the product doesn’t really
delivery of the product doesn’t really
delivery of the product doesn’t really matter as much as what the problem is
matter as much as what the problem is
matter as much as what the problem is that’s being solved you know an example
that’s being solved you know an example
that’s being solved you know an example I like to think of when you’re thinking
I like to think of when you’re thinking
I like to think of when you’re thinking of that idea or that concept is that the
of that idea or that concept is that the
of that idea or that concept is that the turn of I think the 18th century
turn of I think the 18th century
turn of I think the 18th century everyone was getting ice delivered to
everyone was getting ice delivered to
everyone was getting ice delivered to their door and that industry totally
their door and that industry totally
their door and that industry totally tanked when the refrigerator was was
tanked when the refrigerator was was
tanked when the refrigerator was was made right and everyone started cooling
made right and everyone started cooling
made right and everyone started cooling their food through the refrigerator it
their food through the refrigerator it
their food through the refrigerator it wasn’t that people want an ice at the
wasn’t that people want an ice at the
wasn’t that people want an ice at the doors that they wanted their food cooled
doors that they wanted their food cooled
doors that they wanted their food cooled so when a new product came that did it
so when a new product came that did it
so when a new product came that did it better than ice they switched so it’s
better than ice they switched so it’s
better than ice they switched so it’s just going with what off of what you
just going with what off of what you
just going with what off of what you just said what is the problem that
just said what is the problem that
just said what is the problem that you’re solving with your new site and
you’re solving with your new site and
you’re solving with your new site and how can you amplify that and show that
how can you amplify that and show that
how can you amplify that and show that so that people really understand this is
so that people really understand this is
so that people really understand this is where I need to go if I want news cool
where I need to go if I want news cool
where I need to go if I want news cool Alejandra is writing in do you guys know
Alejandra is writing in do you guys know
Alejandra is writing in do you guys know if I made a YouTube channel will a
if I made a YouTube channel will a
if I made a YouTube channel will a benefit my business well it
benefit my business well it
benefit my business well it yeah it would I think it depends I would
yeah it would I think it depends I would
yeah it would I think it depends I would say that you need to focus on your
say that you need to focus on your
say that you need to focus on your strengths especially when you’re first
strengths especially when you’re first
strengths especially when you’re first starting out you know if you’re really
starting out you know if you’re really
starting out you know if you’re really good in front of a camera then do do
good in front of a camera then do do
good in front of a camera then do do YouTube but if that’s not really a
YouTube but if that’s not really a
YouTube but if that’s not really a strength like my strength more is
strength like my strength more is
strength like my strength more is writing so a blog really works well for
writing so a blog really works well for
writing so a blog really works well for me I like being a friend the camera I
me I like being a friend the camera I
me I like being a friend the camera I like doing podcasts but I like the
like doing podcasts but I like the
like doing podcasts but I like the convenience of being able to write at my
convenience of being able to write at my
convenience of being able to write at my leisure so focus on those one or two
leisure so focus on those one or two
leisure so focus on those one or two things when you’re starting out that
things when you’re starting out that
things when you’re starting out that really show your strengths and and just
really show your strengths and and just
really show your strengths and and just focus on growing that medium first I
focus on growing that medium first I
focus on growing that medium first I think you might be cutting yourself
think you might be cutting yourself
think you might be cutting yourself short there Greg I think yeah I think
short there Greg I think yeah I think
short there Greg I think yeah I think you could you do really well on YouTube
you could you do really well on YouTube
you could you do really well on YouTube check out your writing you know video
check out your writing you know video
check out your writing you know video then that’s gonna be pretty good yeah I
then that’s gonna be pretty good yeah I
then that’s gonna be pretty good yeah I mean I I echo what what Craig is saying
mean I I echo what what Craig is saying
mean I I echo what what Craig is saying I think I think YouTube for me I’m
I think I think YouTube for me I’m
I think I think YouTube for me I’m all-in on YouTube I love YouTube you
all-in on YouTube I love YouTube you
all-in on YouTube I love YouTube you know Craig asking to this interview and
know Craig asking to this interview and
know Craig asking to this interview and my default was hey how about we turn
my default was hey how about we turn
my default was hey how about we turn into a youtube video cuz I’d rather do
into a youtube video cuz I’d rather do
into a youtube video cuz I’d rather do that then write a response you know two
that then write a response you know two
that then write a response you know two paragraphs giving him the answers
paragraphs giving him the answers
paragraphs giving him the answers YouTube is an amazing platform and is
YouTube is an amazing platform and is
YouTube is an amazing platform and is the one that I would if I had to start
the one that I would if I had to start
the one that I would if I had to start all over it’s where it would be that’s
all over it’s where it would be that’s
all over it’s where it would be that’s where it is right that’s why I’m here
where it is right that’s why I’m here
where it is right that’s why I’m here now too but again it has to play to
now too but again it has to play to
now too but again it has to play to something that you are passionate about
something that you are passionate about
something that you are passionate about learning and getting better at – I’m
learning and getting better at – I’m
learning and getting better at – I’m 3,000 plus videos in on my channel now
3,000 plus videos in on my channel now
3,000 plus videos in on my channel now my first video sucked Craig you know
my first video sucked Craig you know
my first video sucked Craig you know this is like your fifth or tenth video
this is like your fifth or tenth video
this is like your fifth or tenth video you’re you’re way ahead of where I was
you’re you’re way ahead of where I was
you’re you’re way ahead of where I was when I was first starting on YouTube so
when I was first starting on YouTube so
when I was first starting on YouTube so if you love writing don’t feel like you
if you love writing don’t feel like you
if you love writing don’t feel like you have to be forced to go and create a
have to be forced to go and create a
have to be forced to go and create a YouTube channel if you love just
YouTube channel if you love just
YouTube channel if you love just speaking you want to do a podcast think
speaking you want to do a podcast think
speaking you want to do a podcast think all of those platforms can do well and I
all of those platforms can do well and I
all of those platforms can do well and I wouldn’t I mean just echoing what Craig
wouldn’t I mean just echoing what Craig
wouldn’t I mean just echoing what Craig said not to go against what you’re
said not to go against what you’re
said not to go against what you’re naturally good at and and also what you
naturally good at and and also what you
naturally good at and and also what you are interested in learning and becoming
are interested in learning and becoming
are interested in learning and becoming better at but for me because I love
better at but for me because I love
better at but for me because I love video and because YouTube is such a big
video and because YouTube is such a big
video and because YouTube is such a big platform it’s where I am if YouTube
platform it’s where I am if YouTube
platform it’s where I am if YouTube wasn’t the biggest video platform I
wasn’t the biggest video platform I
wasn’t the biggest video platform I would go wherever the biggest video
would go wherever the biggest video
would go wherever the biggest video platform is because it plays well to my
platform is because it plays well to my
platform is because it plays well to my strengths and if you want to think of it
strengths and if you want to think of it
strengths and if you want to think of it from the point of view that video is
from the point of view that video is
from the point of view that video is really taking over – everywhere you look
really taking over – everywhere you look
really taking over – everywhere you look videos popping out Facebook Twitter and
videos popping out Facebook Twitter and
videos popping out Facebook Twitter and everywhere you look videos
everywhere you look videos
everywhere you look videos more and more important that’s why I
more and more important that’s why I
more and more important that’s why I really I’m a big proponent of doing a
really I’m a big proponent of doing a
really I’m a big proponent of doing a blog most of my clients I really want
blog most of my clients I really want
blog most of my clients I really want them to do blogging and that’s because a
them to do blogging and that’s because a
them to do blogging and that’s because a blogger no longer is just written word
blogger no longer is just written word
blogger no longer is just written word it’s everything your blog can host your
it’s everything your blog can host your
it’s everything your blog can host your your podcast it can host your video can
your podcast it can host your video can
your podcast it can host your video can post it can host your writing and it’s a
post it can host your writing and it’s a
post it can host your writing and it’s a good way to grow without boxing yourself
good way to grow without boxing yourself
good way to grow without boxing yourself into I have to do this or I have to do
into I have to do this or I have to do
into I have to do this or I have to do that
that
that cool political history is following up
cool political history is following up
cool political history is following up about modeling success so is it to look
about modeling success so is it to look
about modeling success so is it to look at people who’ve already done it and
at people who’ve already done it and
at people who’ve already done it and look at people you respect yeah I would
look at people you respect yeah I would
look at people you respect yeah I would let you feel this I think first because
let you feel this I think first because
let you feel this I think first because it was your who’s your answer but I’ll
it was your who’s your answer but I’ll
it was your who’s your answer but I’ll just throw my two cents in that yeah I
just throw my two cents in that yeah I
just throw my two cents in that yeah I think it’s both I think you look at
think it’s both I think you look at
think it’s both I think you look at people that have gone before you that
people that have gone before you that
people that have gone before you that I’ve done it because they’re gonna have
I’ve done it because they’re gonna have
I’ve done it because they’re gonna have the really the tips that just you’ve got
the really the tips that just you’ve got
the really the tips that just you’ve got to know but then people that you admire
to know but then people that you admire
to know but then people that you admire that have achieved success in other
that have achieved success in other
that have achieved success in other areas they’re gonna they’re gonna
areas they’re gonna they’re gonna
areas they’re gonna they’re gonna inspire you and they’re gonna give you
inspire you and they’re gonna give you
inspire you and they’re gonna give you ideas that you haven’t thought of before
ideas that you haven’t thought of before
ideas that you haven’t thought of before yeah and I agree with both I think I
yeah and I agree with both I think I
yeah and I agree with both I think I think if it’s in your industry even
think if it’s in your industry even
think if it’s in your industry even related industry so like ISIL biotech
related industry so like ISIL biotech
related industry so like ISIL biotech software
software
software there was no huge biotech software
there was no huge biotech software
there was no huge biotech software company at the time when I was selling
company at the time when I was selling
company at the time when I was selling it so I branched out to software right
it so I branched out to software right
it so I branched out to software right if you sell like really unique never
if you sell like really unique never
if you sell like really unique never seen before Footwear you know then maybe
seen before Footwear you know then maybe
seen before Footwear you know then maybe you can’t model somebody in your
you can’t model somebody in your
you can’t model somebody in your industry but you can look at the shoe
industry but you can look at the shoe
industry but you can look at the shoe industry and see how Nike got started
industry and see how Nike got started
industry and see how Nike got started another companies got started the reason
another companies got started the reason
another companies got started the reason why I throw the other one the people
why I throw the other one the people
why I throw the other one the people that you look up to and respect that are
that you look up to and respect that are
that you look up to and respect that are not in your industry one is because you
not in your industry one is because you
not in your industry one is because you like them you’re gonna pay more
like them you’re gonna pay more
like them you’re gonna pay more attention to them and you’re gonna care
attention to them and you’re gonna care
attention to them and you’re gonna care more about it and you’re more likely to
more about it and you’re more likely to
more about it and you’re more likely to apply it mm-hmm and to it brings a just
apply it mm-hmm and to it brings a just
apply it mm-hmm and to it brings a just a different element than what’s been
a different element than what’s been
a different element than what’s been done in your industry a lot of
done in your industry a lot of
done in your industry a lot of industries always do things the same way
industries always do things the same way
industries always do things the same way and be able to pull from other side
and be able to pull from other side
and be able to pull from other side industries if you can be the first to
industries if you can be the first to
industries if you can be the first to apply something that Kanye West has done
apply something that Kanye West has done
apply something that Kanye West has done to your industry then that could be the
to your industry then that could be the
to your industry then that could be the secret ingredient that helps you
secret ingredient that helps you
secret ingredient that helps you skyrocket so definitely looking at both
skyrocket so definitely looking at both
skyrocket so definitely looking at both Elena’s writing into say Craig you need
Elena’s writing into say Craig you need
Elena’s writing into say Craig you need to do your own videos I would listen so
to do your own videos I would listen so
to do your own videos I would listen so looks like you have a subscriber there
looks like you have a subscriber there
looks like you have a subscriber there if you’re going to start doing
creak or crack or I’m sorry I’m probably
creak or crack or I’m sorry I’m probably butchering your name here
butchering your name here
butchering your name here my boss started a new business that is
my boss started a new business that is
my boss started a new business that is doing very well he wants me to partner
doing very well he wants me to partner
doing very well he wants me to partner up with him to help him expand to
up with him to help him expand to
up with him to help him expand to partner up I need to invest money but
partner up I need to invest money but
partner up I need to invest money but it’ll take me a while I’m afraid to lose
it’ll take me a while I’m afraid to lose
it’ll take me a while I’m afraid to lose an opportunity in your opinion what’s
an opportunity in your opinion what’s
an opportunity in your opinion what’s another alternative that I can use that
another alternative that I can use that
another alternative that I can use that he might be willing to partner with me
um it depends on on your you know
um it depends on on your you know relationship with your boss I would at
relationship with your boss I would at
relationship with your boss I would at such a delicate relationship I think I
such a delicate relationship I think I
such a delicate relationship I think I would caution you know really go into
would caution you know really go into
would caution you know really go into that with your eyes open and really talk
that with your eyes open and really talk
that with your eyes open and really talk about what it means to be involved what
about what it means to be involved what
about what it means to be involved what it talks about what it takes to if it
it talks about what it takes to if it
it talks about what it takes to if it goes south you know how that’s gonna
goes south you know how that’s gonna
goes south you know how that’s gonna look but I sweat equity as Olli is
look but I sweat equity as Olli is
look but I sweat equity as Olli is especially for a start-up a good way to
especially for a start-up a good way to
especially for a start-up a good way to start you know if you don’t have money
start you know if you don’t have money
start you know if you don’t have money you do have time and you have talent and
you do have time and you have talent and
you do have time and you have talent and that can be sometimes just as valuable
that can be sometimes just as valuable
that can be sometimes just as valuable yeah I agree I think he obviously sees
yeah I agree I think he obviously sees
yeah I agree I think he obviously sees something in you that he likes that he
something in you that he likes that he
something in you that he likes that he wants to start a business with you I
wants to start a business with you I
wants to start a business with you I would be honest if you don’t have money
would be honest if you don’t have money
would be honest if you don’t have money I would say I don’t have the money I
I would say I don’t have the money I
I would say I don’t have the money I don’t have access to this all you know
don’t have access to this all you know
don’t have access to this all you know what you’re selling is your passion like
what you’re selling is your passion like
what you’re selling is your passion like I will work my butt off to make this
I will work my butt off to make this
I will work my butt off to make this thing happen for you he likes you for
thing happen for you he likes you for
thing happen for you he likes you for whatever reason from your current
whatever reason from your current
whatever reason from your current business so there’s he sees something in
business so there’s he sees something in
business so there’s he sees something in you and just be upfront on see I don’t
you and just be upfront on see I don’t
you and just be upfront on see I don’t have I don’t have the capital to be able
have I don’t have the capital to be able
have I don’t have the capital to be able to invest any of you work out some kind
to invest any of you work out some kind
to invest any of you work out some kind of structure where you earn overtime
of structure where you earn overtime
of structure where you earn overtime mm-hmm
mm-hmm
mm-hmm if he’s funny and everything maybe you
if he’s funny and everything maybe you
if he’s funny and everything maybe you start off with a small percentage or no
start off with a small percentage or no
start off with a small percentage or no percentage and then over the next five
percentage and then over the next five
percentage and then over the next five years you get 5% a year or 10% a year or
years you get 5% a year or 10% a year or
years you get 5% a year or 10% a year or whatever it becomes prove your
whatever it becomes prove your
whatever it becomes prove your performance if you feel like I saw
performance if you feel like I saw
performance if you feel like I saw between you’re gonna miss out on and you
between you’re gonna miss out on and you
between you’re gonna miss out on and you really want to do it just those two
really want to do it just those two
really want to do it just those two things right being upfront and honest so
things right being upfront and honest so
things right being upfront and honest so you don’t have the money to do it but
you don’t have the money to do it but
you don’t have the money to do it but you’re willing to work really hard and
you’re willing to work really hard and
you’re willing to work really hard and be paid based on performance yeah that’s
be paid based on performance yeah that’s
be paid based on performance yeah that’s great
great
great the bar is writing in how do you grow a
the bar is writing in how do you grow a
the bar is writing in how do you grow a product where there isn’t enough domain
product where there isn’t enough domain
product where there isn’t enough domain for that product so I would go back to
for that product so I would go back to
for that product so I would go back to that remember we talked about that a
that remember we talked about that a
that remember we talked about that a story about the ice right once the
story about the ice right once the
story about the ice right once the refrigerator came in the demand for ice
refrigerator came in the demand for ice
refrigerator came in the demand for ice went way down and that’s because the ice
went way down and that’s because the ice
went way down and that’s because the ice industry was focused
industry was focused
industry was focused on their delivery of the product not the
on their delivery of the product not the
on their delivery of the product not the problem itself so if you don’t have
problem itself so if you don’t have
problem itself so if you don’t have demand for your product you either
demand for your product you either
demand for your product you either aren’t solving a problem or the problem
aren’t solving a problem or the problem
aren’t solving a problem or the problem you’re solving is easily fixed and they
you’re solving is easily fixed and they
you’re solving is easily fixed and they can do it themselves I will put a caveat
can do it themselves I will put a caveat
can do it themselves I will put a caveat on there is that it might be that you
on there is that it might be that you
on there is that it might be that you are focusing on the wrong audience
are focusing on the wrong audience
are focusing on the wrong audience because you know I I the example I put
because you know I I the example I put
because you know I I the example I put is say you’re starting a shoe-shining
is say you’re starting a shoe-shining
is say you’re starting a shoe-shining service for me I just I shine my own
service for me I just I shine my own
service for me I just I shine my own shoes that’s just what I do
shoes that’s just what I do
shoes that’s just what I do but maybe for Bill Gates or for somebody
but maybe for Bill Gates or for somebody
but maybe for Bill Gates or for somebody who you know it’s quicker for them to
who you know it’s quicker for them to
who you know it’s quicker for them to purchase a small country and make shoes
purchase a small country and make shoes
purchase a small country and make shoes than it is to find their shoes that
than it is to find their shoes that
than it is to find their shoes that might be an audience that would go for
might be an audience that would go for
might be an audience that would go for that so you know that would be my advice
that so you know that would be my advice
that so you know that would be my advice is if there’s no demand really do some
is if there’s no demand really do some
is if there’s no demand really do some market research and by that I mean call
market research and by that I mean call
market research and by that I mean call your actually get on the phone and call
your actually get on the phone and call
your actually get on the phone and call the people who you’re trying to sell to
the people who you’re trying to sell to
the people who you’re trying to sell to or who you currently are selling to and
or who you currently are selling to and
or who you currently are selling to and talk to them about your product see what
talk to them about your product see what
talk to them about your product see what the problem is that you’re trying to
the problem is that you’re trying to
the problem is that you’re trying to solve and then ask yourself is my
solve and then ask yourself is my
solve and then ask yourself is my product solving that problem or am i in
product solving that problem or am i in
product solving that problem or am i in love with the product yeah I agree I
love with the product yeah I agree I
love with the product yeah I agree I love the ice example that Craig brought
love the ice example that Craig brought
love the ice example that Craig brought up to me I would I would try to figure
up to me I would I would try to figure
up to me I would I would try to figure out is it that there’s not a demand for
out is it that there’s not a demand for
out is it that there’s not a demand for your product or that there’s not a
your product or that there’s not a
your product or that there’s not a demand for solving a problem because
demand for solving a problem because
demand for solving a problem because people may not know that your product
people may not know that your product
people may not know that your product exists or that it solves a problem so
exists or that it solves a problem so
exists or that it solves a problem so that could be overcome you could it’s
that could be overcome you could it’s
that could be overcome you could it’s it’s still rough and sucks and is you
it’s still rough and sucks and is you
it’s still rough and sucks and is you know educating the market is tough but
know educating the market is tough but
know educating the market is tough but if they don’t have a problem then you’re
if they don’t have a problem then you’re
if they don’t have a problem then you’re out of luck like you have to provide
out of luck like you have to provide
out of luck like you have to provide value and solve a problem if you are not
value and solve a problem if you are not
value and solve a problem if you are not solving a problem you got to find
solving a problem you got to find
solving a problem you got to find something else to do but I feel like the
something else to do but I feel like the
something else to do but I feel like the way he’s asking it is more they don’t
way he’s asking it is more they don’t
way he’s asking it is more they don’t know that the product exists so maybe
know that the product exists so maybe
know that the product exists so maybe this is how interpreting it and in that
this is how interpreting it and in that
this is how interpreting it and in that case you have to educate the market and
case you have to educate the market and
case you have to educate the market and that’s I would start working with the
that’s I would start working with the
that’s I would start working with the influencers people who are authorities
influencers people who are authorities
influencers people who are authorities in that space and having them try out
in that space and having them try out
in that space and having them try out your product like if there’s some brand
your product like if there’s some brand
your product like if there’s some brand new product for entrepreneurs that
new product for entrepreneurs that
new product for entrepreneurs that nobody has ever heard of
nobody has ever heard of
nobody has ever heard of you know there may not be a domain for
you know there may not be a domain for
you know there may not be a domain for it but if it solves a problem then you
it but if it solves a problem then you
it but if it solves a problem then you might want to reach out to someone like
might want to reach out to someone like
might want to reach out to someone like me or someone like Craig and if you give
me or someone like Craig and if you give
me or someone like Craig and if you give it to me and I like it maybe I’ll make a
it to me and I like it maybe I’ll make a
it to me and I like it maybe I’ll make a video about it and I’ll help you educate
video about it and I’ll help you educate
video about it and I’ll help you educate all the entrepreneurs out there that’s
all the entrepreneurs out there that’s
all the entrepreneurs out there that’s my take definitely and I think you know
my take definitely and I think you know
my take definitely and I think you know taking it from from your point of view
taking it from from your point of view
taking it from from your point of view as long as you’re solving the problem as
as long as you’re solving the problem as
as long as you’re solving the problem as long as there’s really a market for what
long as there’s really a market for what
long as there’s really a market for what you’re trying to sell
you’re trying to sell
you’re trying to sell nothing beats getting out and making
nothing beats getting out and making
nothing beats getting out and making relationships it’s really easy as an
relationships it’s really easy as an
relationships it’s really easy as an entrepreneur to kind of hole up in your
entrepreneur to kind of hole up in your
entrepreneur to kind of hole up in your office and you know do everything
office and you know do everything
office and you know do everything through email or through your blog
through email or through your blog
through email or through your blog through whatever it is but even if you
through whatever it is but even if you
through whatever it is but even if you know digital like Evan I’ve never met
know digital like Evan I’ve never met
know digital like Evan I’ve never met before here but now we’ve got a really
before here but now we’ve got a really
before here but now we’ve got a really solid relationship you know I’m speaking
solid relationship you know I’m speaking
solid relationship you know I’m speaking I’m speaking on your behalf here of them
I’m speaking on your behalf here of them
I’m speaking on your behalf here of them that’s okay we’ve got a really solid
that’s okay we’ve got a really solid
that’s okay we’ve got a really solid relationship or at least we have the
relationship or at least we have the
relationship or at least we have the beginning of a relationship right that
beginning of a relationship right that
beginning of a relationship right that nothing beats actually meeting people
nothing beats actually meeting people
nothing beats actually meeting people and then building those relationships
and then building those relationships
and then building those relationships and that’s gonna give you momentum cool
and that’s gonna give you momentum cool
and that’s gonna give you momentum cool well we’re bumping up against the clock
well we’re bumping up against the clock
well we’re bumping up against the clock there’s a few more questions coming in
there’s a few more questions coming in
there’s a few more questions coming in but thank you guys so much for for
but thank you guys so much for for
but thank you guys so much for for paying attention and and Craig
paying attention and and Craig
paying attention and and Craig appreciate the the time in the interview
appreciate the the time in the interview
appreciate the the time in the interview two things for you Craig one when is
two things for you Craig one when is
two things for you Craig one when is this gonna go live for people who want
this gonna go live for people who want
this gonna go live for people who want to check out the roundup and everything
to check out the roundup and everything
to check out the roundup and everything else and then too how can people get in
else and then too how can people get in
else and then too how can people get in touch with you on Twitter website future
touch with you on Twitter website future
touch with you on Twitter website future YouTube channel all that stuff yeah so
YouTube channel all that stuff yeah so
YouTube channel all that stuff yeah so the the website is practical business
the the website is practical business
the the website is practical business growth com right and that’s the blog and
growth com right and that’s the blog and
growth com right and that’s the blog and that’s where I post everything I do the
that’s where I post everything I do the
that’s where I post everything I do the videos I do we just started a podcast
videos I do we just started a podcast
videos I do we just started a podcast that it’s only on Episode two so we’re
that it’s only on Episode two so we’re
that it’s only on Episode two so we’re working on that going forward you can
working on that going forward you can
working on that going forward you can find me on twitter at craig underscore
find me on twitter at craig underscore
find me on twitter at craig underscore sev and then this will go live the rest
sev and then this will go live the rest
sev and then this will go live the rest of the article it’s gonna have all the
of the article it’s gonna have all the
of the article it’s gonna have all the other advice in it it’s going live April
other advice in it it’s going live April
other advice in it it’s going live April 14th April 14th okay cool
14th April 14th okay cool
14th April 14th okay cool cool well thank you for the time thank
cool well thank you for the time thank
cool well thank you for the time thank you guys for watching and we’ll see you
you guys for watching and we’ll see you
you guys for watching and we’ll see you soon guys
”
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