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Talking creating amazing customer experiences with Ricardo Saltz Gulko


two days ago and I was okay we are live

two days ago and I was okay we are live with another Google Plus hangout and I’m

with another Google Plus hangout and I’m

with another Google Plus hangout and I’m excited to have Ricardo salts Gokul with

excited to have Ricardo salts Gokul with

excited to have Ricardo salts Gokul with me he is uh writing a book and it’s on

me he is uh writing a book and it’s on

me he is uh writing a book and it’s on the customer experience and he wanted my

the customer experience and he wanted my

the customer experience and he wanted my story my advice to to include in the

story my advice to to include in the

story my advice to to include in the book and I said instead of me writing

book and I said instead of me writing

book and I said instead of me writing this out let’s have a interview so that

this out let’s have a interview so that

this out let’s have a interview so that other people could benefit from the

other people could benefit from the

other people could benefit from the experience as well so Ricardo welcome

experience as well so Ricardo welcome

experience as well so Ricardo welcome and dig in let me know what questions

and dig in let me know what questions

and dig in let me know what questions you have no thanks a lot even is a

you have no thanks a lot even is a

you have no thanks a lot even is a pleasure to be here with you and thanks

pleasure to be here with you and thanks

pleasure to be here with you and thanks for taking the time to to be with me

for taking the time to to be with me

for taking the time to to be with me here well I would be direct okie because

here well I would be direct okie because

here well I would be direct okie because we don’t have too much time and I want

we don’t have too much time and I want

we don’t have too much time and I want to use your time as better as we can for

to use your time as better as we can for

to use your time as better as we can for my first question for you you have to

my first question for you you have to

my first question for you you have to date 230,000 followers in the in the

date 230,000 followers in the in the

date 230,000 followers in the in the Twitter something like that as I ma’am

Twitter something like that as I ma’am

Twitter something like that as I ma’am if i’m not wrong good correct me but why

if i’m not wrong good correct me but why

if i’m not wrong good correct me but why you taught that this prosim it approach

you taught that this prosim it approach

you taught that this prosim it approach that you have today with the people that

that you have today with the people that

that you have today with the people that you are so clear and honest with the

you are so clear and honest with the

you are so clear and honest with the people while you do why you thought that

people while you do why you thought that

people while you do why you thought that this would work for you and why is

this would work for you and why is

this would work for you and why is working so well what do you think about

working so well what do you think about

working so well what do you think about that uh well I appreciate that you say

that uh well I appreciate that you say

that uh well I appreciate that you say that because I it’s something that I

that because I it’s something that I

that because I it’s something that I struggle with and and as as I’ve grown

struggle with and and as as I’ve grown

struggle with and and as as I’ve grown yeah I never I never intended to be a

yeah I never I never intended to be a

yeah I never I never intended to be a huge youtuber or Twitter person it

huge youtuber or Twitter person it

huge youtuber or Twitter person it wasn’t my goal um it started as people

wasn’t my goal um it started as people

wasn’t my goal um it started as people would ask me questions you know people

would ask me questions you know people

would ask me questions you know people would ask me questions about business I

would ask me questions about business I

would ask me questions about business I need help with my startup and I would

need help with my startup and I would

need help with my startup and I would write them emails and I would write

write them emails and I would write

write them emails and I would write pages and pages and pages and just it

pages and pages and pages and just it

pages and pages and pages and just it took so much time and I was getting so

took so much time and I was getting so

took so much time and I was getting so many emails I said you know I’m going to

many emails I said you know I’m going to

many emails I said you know I’m going to do this in video or going to answer them

do this in video or going to answer them

do this in video or going to answer them quickly now on Twitter I so that they

quickly now on Twitter I so that they

quickly now on Twitter I so that they could learn but other people could learn

could learn but other people could learn

could learn but other people could learn as well and I’m at the point now with my

as well and I’m at the point now with my

as well and I’m at the point now with my audience with YouTube and Twitter and

audience with YouTube and Twitter and

audience with YouTube and Twitter and Facebook where I’m getting so many

Facebook where I’m getting so many

Facebook where I’m getting so many comments every day that that it’s very

comments every day that that it’s very

comments every day that that it’s very time consuming any comment that you get

time consuming any comment that you get

time consuming any comment that you get on a social network for me is me like if

on a social network for me is me like if

on a social network for me is me like if there’s a if there’s a Twitter comment

there’s a if there’s a Twitter comment

there’s a if there’s a Twitter comment that goes out it’s me I wrote that

that goes out it’s me I wrote that

that goes out it’s me I wrote that if it’s coming from my end I wrote that

if it’s coming from my end I wrote that

if it’s coming from my end I wrote that it’s not my assistant I have a team I’m

it’s not my assistant I have a team I’m

it’s not my assistant I have a team I’m 15 people on my team but I’m the guy

15 people on my team but I’m the guy

15 people on my team but I’m the guy actually writing that and I feel uh I

actually writing that and I feel uh I

actually writing that and I feel uh I feel if I give that up then it’s not

feel if I give that up then it’s not

feel if I give that up then it’s not genuine anymore it’s not authentic you

genuine anymore it’s not authentic you

genuine anymore it’s not authentic you know and and it’s honestly the best part

know and and it’s honestly the best part

know and and it’s honestly the best part of my day like you know what to respond

of my day like you know what to respond

of my day like you know what to respond to people being able to talk to people

to people being able to talk to people

to people being able to talk to people like you you know her followers I love

like you you know her followers I love

like you you know her followers I love it like that’s what gives me energy

it like that’s what gives me energy

it like that’s what gives me energy that’s what keeps me going um and so it

that’s what keeps me going um and so it

that’s what keeps me going um and so it was never really a design strategy I

was never really a design strategy I

was never really a design strategy I guess it wasn’t I didn’t start doing it

guess it wasn’t I didn’t start doing it

guess it wasn’t I didn’t start doing it because i read it you know on some

because i read it you know on some

because i read it you know on some website that here’s how you have success

website that here’s how you have success

website that here’s how you have success with YouTube or Twitter um it just felt

with YouTube or Twitter um it just felt

with YouTube or Twitter um it just felt like the right thing to do you know how

like the right thing to do you know how

like the right thing to do you know how people were writing to me and I just

people were writing to me and I just

people were writing to me and I just wanted to personally respond and why

wanted to personally respond and why

wanted to personally respond and why what you think that you are a kind of

what you think that you are a kind of

what you think that you are a kind of you have like a magnet to the people

you have like a magnet to the people

you have like a magnet to the people because the people come to you to ask

because the people come to you to ask

because the people come to you to ask questions like I found I told you how I

questions like I found I told you how I

questions like I found I told you how I find your funding the Internet in the

find your funding the Internet in the

find your funding the Internet in the time that I was really having a struggle

time that I was really having a struggle

time that I was really having a struggle of myself what I going to do and what

of myself what I going to do and what

of myself what I going to do and what you feel is your key fank that is

you feel is your key fank that is

you feel is your key fank that is attracting the people I’m sorry about

attracting the people I’m sorry about

attracting the people I’m sorry about the questions I know that I’m asking

the questions I know that I’m asking

the questions I know that I’m asking questions that most prob you never

questions that most prob you never

questions that most prob you never answer them I like it I like the

answer them I like it I like the

answer them I like it I like the challenge I like it better than the

challenge I like it better than the

challenge I like it better than the questions that I answer the same time

questions that I answer the same time

questions that I answer the same time every day um why do people come to me i

every day um why do people come to me i

every day um why do people come to me i think i think a certain demographic come

think i think a certain demographic come

think i think a certain demographic come to me because they see that I’ve done

to me because they see that I’ve done

to me because they see that I’ve done some of the things that they want to do

some of the things that they want to do

some of the things that they want to do so I’ve had success in a business I

so I’ve had success in a business I

so I’ve had success in a business I built it I’ve I struggled and I talk

built it I’ve I struggled and I talk

built it I’ve I struggled and I talk about my struggle I don’t pretend like

about my struggle I don’t pretend like

about my struggle I don’t pretend like it was easy and I’m the greatest guy

it was easy and I’m the greatest guy

it was easy and I’m the greatest guy ever and I’m a genius I struggle but I

ever and I’m a genius I struggle but I

ever and I’m a genius I struggle but I like that’s what I like I almost quit

like that’s what I like I almost quit

like that’s what I like I almost quit you know I told my partner I quit I went

you know I told my partner I quit I went

you know I told my partner I quit I went through what a lot of people are going

through what a lot of people are going

through what a lot of people are going through now with their businesses um and

through now with their businesses um and

through now with their businesses um and and I pulled through when i sold my

and I pulled through when i sold my

and I pulled through when i sold my business for seven figures and i

business for seven figures and i

business for seven figures and i invested in other companies and so I’ve

invested in other companies and so I’ve

invested in other companies and so I’ve had I guess some degree of success that

had I guess some degree of success that

had I guess some degree of success that people want to emulate and they feel

people want to emulate and they feel

people want to emulate and they feel like I guess I’m being honest now I try

like I guess I’m being honest now I try

like I guess I’m being honest now I try to be honest I try to share what my

to be honest I try to share what my

to be honest I try to share what my honest you’re asking me questions I’m

honest you’re asking me questions I’m

honest you’re asking me questions I’m not trying to think of how this is going

not trying to think of how this is going

not trying to think of how this is going to look to my audience of your honor

to look to my audience of your honor

to look to my audience of your honor like that that’s you as a and you can

like that that’s you as a and you can

like that that’s you as a and you can see it’s funny because you’ve seen your

see it’s funny because you’ve seen your

see it’s funny because you’ve seen your Vitas that you are you there is no no

Vitas that you are you there is no no

Vitas that you are you there is no no like people trying to be nice

like people trying to be nice

like people trying to be nice you you answer how you are I love that

you you answer how you are I love that

you you answer how you are I love that really this is a that’s what I’m looking

really this is a that’s what I’m looking

really this is a that’s what I’m looking for on you that’s reason we are talking

for on you that’s reason we are talking

for on you that’s reason we are talking yeah so like so I mean you answer the

yeah so like so I mean you answer the

yeah so like so I mean you answer the question itself why why are people

question itself why why are people

question itself why why are people attracted to what I’m doing I think I i

attracted to what I’m doing I think I i

attracted to what I’m doing I think I i try to be authentic to who i am and some

try to be authentic to who i am and some

try to be authentic to who i am and some people love that and some people will

people love that and some people will

people love that and some people will hate that some people will see believe

hate that some people will see believe

hate that some people will see believe and they’ll think I that’s stupid you

and they’ll think I that’s stupid you

and they’ll think I that’s stupid you know you don’t need to have passion

know you don’t need to have passion

know you don’t need to have passion around a business you just got to try to

around a business you just got to try to

around a business you just got to try to go make money and I’m sure a lot of

go make money and I’m sure a lot of

go make money and I’m sure a lot of people disagree with my views on things

people disagree with my views on things

people disagree with my views on things and that’s cool and they’re fine like

and that’s cool and they’re fine like

and that’s cool and they’re fine like I’m not out there to try to fight them

I’m not out there to try to fight them

I’m not out there to try to fight them um I just try to honestly help people

um I just try to honestly help people

um I just try to honestly help people who are having problems with with their

who are having problems with with their

who are having problems with with their company and give the best advice that I

company and give the best advice that I

company and give the best advice that I came from my experience that’s it your

came from my experience that’s it your

came from my experience that’s it your idol is Steve Jobs bitch is what you say

idol is Steve Jobs bitch is what you say

idol is Steve Jobs bitch is what you say always and he’s not my idol because his

always and he’s not my idol because his

always and he’s not my idol because his personality so if I would take him or

personality so if I would take him or

personality so if I would take him or you I will take you because I like your

you I will take you because I like your

you I will take you because I like your personality you know he was answered say

personality you know he was answered say

personality you know he was answered say that people’s forgiving someone is

that people’s forgiving someone is

that people’s forgiving someone is looking at that but he was a kind of bad

looking at that but he was a kind of bad

looking at that but he was a kind of bad guy for some people very mean guy yet

guy for some people very mean guy yet

guy for some people very mean guy yet you don’t have that and I like this my

you don’t have that and I like this my

you don’t have that and I like this my idol is actually AP Giannini so if

idol is actually AP Giannini so if

idol is actually AP Giannini so if you’re putting me down as who my

you’re putting me down as who my

you’re putting me down as who my favorite entrepreneur is it’s AP

favorite entrepreneur is it’s AP

favorite entrepreneur is it’s AP Giannini who’s the founder of the bank

Giannini who’s the founder of the bank

Giannini who’s the founder of the bank of america and you may think like a

of america and you may think like a

of america and you may think like a banker is not somebody who you want to

banker is not somebody who you want to

banker is not somebody who you want to look up to but look into his story cuz

look up to but look into his story cuz

look up to but look into his story cuz he did some amazing things he believed

he did some amazing things he believed

he did some amazing things he believed in people he’s he was believed he was

in people he’s he was believed he was

in people he’s he was believed he was the first guy who bet a key bet on Walt

the first guy who bet a key bet on Walt

the first guy who bet a key bet on Walt Disney when nobody would bet on Walt

Disney when nobody would bet on Walt

Disney when nobody would bet on Walt Disney you know I want to make a

Disney you know I want to make a

Disney you know I want to make a full-length cartoon and I want to build

full-length cartoon and I want to build

full-length cartoon and I want to build Disneyland like crazy ideas bet on the

Disneyland like crazy ideas bet on the

Disneyland like crazy ideas bet on the Golden Gate Bridge he would when people

Golden Gate Bridge he would when people

Golden Gate Bridge he would when people were out of money and hard on their luck

were out of money and hard on their luck

were out of money and hard on their luck he would loan money to people based on a

he would loan money to people based on a

he would loan money to people based on a handshake and a look in there i wish i

handshake and a look in there i wish i

handshake and a look in there i wish i could a banker old I’m zelda thought I

could a banker old I’m zelda thought I

could a banker old I’m zelda thought I trust you yeah you’re gonna pay me back

trust you yeah you’re gonna pay me back

trust you yeah you’re gonna pay me back the money can you imagine a banker doing

the money can you imagine a banker doing

the money can you imagine a banker doing it now so um yeah so that’s I mean he’s

it now so um yeah so that’s I mean he’s

it now so um yeah so that’s I mean he’s my number one entrepreneur but I do

my number one entrepreneur but I do

my number one entrepreneur but I do admire Steve Jobs a lot and I think and

admire Steve Jobs a lot and I think and

admire Steve Jobs a lot and I think and it’s

it’s

it’s Steve Jobs is very polarizing person

Steve Jobs is very polarizing person

Steve Jobs is very polarizing person some people love them some people hate

some people love them some people hate

some people love them some people hate them I think what you can do is take

them I think what you can do is take

them I think what you can do is take elements that you like from those people

elements that you like from those people

elements that you like from those people and apply them to your life that’s what

and apply them to your life that’s what

and apply them to your life that’s what I’m doing to you that’s that’s the way

I’m doing to you that’s that’s the way

I’m doing to you that’s that’s the way because otherwise you never give the guy

because otherwise you never give the guy

because otherwise you never give the guy and he is very important because he he

and he is very important because he he

and he is very important because he he broke the experience that that’s a

broke the experience that that’s a

broke the experience that that’s a incepted with the iphone and ipod etc he

incepted with the iphone and ipod etc he

incepted with the iphone and ipod etc he started the mindset of experience and

started the mindset of experience and

started the mindset of experience and that’s the important part what we broke

that’s the important part what we broke

that’s the important part what we broke for us my second question for you like

for us my second question for you like

for us my second question for you like you have evolved during the last I think

you have evolved during the last I think

you have evolved during the last I think year and a half you are evolving all the

year and a half you are evolving all the

year and a half you are evolving all the time but in your customer experience if

time but in your customer experience if

time but in your customer experience if you and today in the past I remember as

you and today in the past I remember as

you and today in the past I remember as I mentioned to you in private I went

I mentioned to you in private I went

I mentioned to you in private I went your side and was kind of well was

your side and was kind of well was

your side and was kind of well was difficult to find something and today is

difficult to find something and today is

difficult to find something and today is so easy because you organized it that in

so easy because you organized it that in

so easy because you organized it that in a nice way so I understand that you are

a nice way so I understand that you are

a nice way so I understand that you are kind of evolving also in your mindset of

kind of evolving also in your mindset of

kind of evolving also in your mindset of customer experience what what leads you

customer experience what what leads you

customer experience what what leads you to that and how how do you realize it

to that and how how do you realize it

to that and how how do you realize it that something was to complicate it and

that something was to complicate it and

that something was to complicate it and you made that easy right now um great

you made that easy right now um great

you made that easy right now um great you know you make me think here ah sorry

you know you make me think here ah sorry

you know you make me think here ah sorry sorry I apologize making people think

sorry I apologize making people think

sorry I apologize making people think it’s good it’s a good quality um I had a

it’s good it’s a good quality um I had a

it’s good it’s a good quality um I had a big change in my business sinks actually

big change in my business sinks actually

big change in my business sinks actually talking with steve jobs after I watched

talking with steve jobs after I watched

talking with steve jobs after I watched the jobs movie I don’t know if you’ve

the jobs movie I don’t know if you’ve

the jobs movie I don’t know if you’ve seen the jobs food with Ashton Kutcher

seen the jobs food with Ashton Kutcher

seen the jobs food with Ashton Kutcher and it’s a decently um and and I came

and it’s a decently um and and I came

and it’s a decently um and and I came out of that you know I guess before that

out of that you know I guess before that

out of that you know I guess before that I watched a whole string of bad movies

I watched a whole string of bad movies

I watched a whole string of bad movies or movies it didn’t move me and there

or movies it didn’t move me and there

or movies it didn’t move me and there are a number of movies that I find that

are a number of movies that I find that

are a number of movies that I find that you know when you watch a movie or a

you know when you watch a movie or a

you know when you watch a movie or a video or you hear somebody speak you get

video or you hear somebody speak you get

video or you hear somebody speak you get you get that feeling of excitement that

you get that feeling of excitement that

you get that feeling of excitement that energy that gives you the confidence to

energy that gives you the confidence to

energy that gives you the confidence to break out of your comfort zone and

break out of your comfort zone and

break out of your comfort zone and believe in your bold idea and want to go

believe in your bold idea and want to go

believe in your bold idea and want to go do it you know even when everything and

do it you know even when everything and

do it you know even when everything and everybody else around is telling you not

everybody else around is telling you not

everybody else around is telling you not to uh we don’t constantly live like that

to uh we don’t constantly live like that

to uh we don’t constantly live like that for most people and and when we get

for most people and and when we get

for most people and and when we get injected with those things

injected with those things

injected with those things it uh it gives us encouragement to go

it uh it gives us encouragement to go

it uh it gives us encouragement to go and follow our dreams and so you know I

and follow our dreams and so you know I

and follow our dreams and so you know I got a little boost watching the jobs

got a little boost watching the jobs

got a little boost watching the jobs movie and it made me realize that after

movie and it made me realize that after

movie and it made me realize that after watching those other movies that they

watching those other movies that they

watching those other movies that they weren’t inspiring me and I I took a look

weren’t inspiring me and I I took a look

weren’t inspiring me and I I took a look on my website i found that it wasn’t it

on my website i found that it wasn’t it

on my website i found that it wasn’t it wasn’t as inspiring as it could be and

wasn’t as inspiring as it could be and

wasn’t as inspiring as it could be and and that feeling that is kind of

and that feeling that is kind of

and that feeling that is kind of uplifting believe is getting people to

uplifting believe is getting people to

uplifting believe is getting people to want to take action is now something

want to take action is now something

want to take action is now something that I wanted to lead with and so I

that I wanted to lead with and so I

that I wanted to lead with and so I wanted people to get the feeling first

wanted people to get the feeling first

wanted people to get the feeling first before they engage with whatever article

before they engage with whatever article

before they engage with whatever article product whatever it was that was listed

product whatever it was that was listed

product whatever it was that was listed on the website and so I really think

on the website and so I really think

on the website and so I really think that this appearance now is much easier

that this appearance now is much easier

that this appearance now is much easier much and when you get there you see

much and when you get there you see

much and when you get there you see right way if your video there is really

right way if your video there is really

right way if your video there is really nice I think you did you use it somehow

nice I think you did you use it somehow

nice I think you did you use it somehow a user experience experts or you did if

a user experience experts or you did if

a user experience experts or you did if your team and that’s all uh you know

your team and that’s all uh you know

your team and that’s all uh you know that’s probably a blind spot for me I

that’s probably a blind spot for me I

that’s probably a blind spot for me I could probably do that better there were

could probably do that better there were

could probably do that better there were the website is a reflection of me and my

the website is a reflection of me and my

the website is a reflection of me and my current state of mind very often so you

current state of mind very often so you

current state of mind very often so you know I wanted to so after that movie you

know I wanted to so after that movie you

know I wanted to so after that movie you know I came out and say i want i want

know I came out and say i want i want

know I came out and say i want i want the top to be a better experience for

the top to be a better experience for

the top to be a better experience for the customers for our audience and and

the customers for our audience and and

the customers for our audience and and it evolved that it wasn’t what you see

it evolved that it wasn’t what you see

it evolved that it wasn’t what you see now it started off as just pictures it

now it started off as just pictures it

now it started off as just pictures it might be a picture of Steve Jobs or

might be a picture of Steve Jobs or

might be a picture of Steve Jobs or jay-z or Bill Gates or you know Donald

jay-z or Bill Gates or you know Donald

jay-z or Bill Gates or you know Donald Trump some entrepreneur with a quote

Trump some entrepreneur with a quote

Trump some entrepreneur with a quote that was inspiring and then we changed

that was inspiring and then we changed

that was inspiring and then we changed it to have some audio it was a speech

it to have some audio it was a speech

it to have some audio it was a speech that somebody was giving and now it’s

that somebody was giving and now it’s

that somebody was giving and now it’s evolved to be videos and and I pick

evolved to be videos and and I pick

evolved to be videos and and I pick those videos at the top I picked them

those videos at the top I picked them

those videos at the top I picked them all those are all videos that inspire me

all those are all videos that inspire me

all those are all videos that inspire me so it’s selfish but you know I want to

so it’s selfish but you know I want to

so it’s selfish but you know I want to go to my own website and be inspired and

go to my own website and be inspired and

go to my own website and be inspired and so I thought that’s a nice nice way to

so I thought that’s a nice nice way to

so I thought that’s a nice nice way to do to do the things I really like that i

do to do the things I really like that i

do to do the things I really like that i like it also very much your video in

like it also very much your video in

like it also very much your video in malaysia that was great if it was in the

malaysia that was great if it was in the

malaysia that was great if it was in the morning until late evening yeah so for

morning until late evening yeah so for

morning until late evening yeah so for people you know me may not have seen

people you know me may not have seen

people you know me may not have seen that I went to Malaysia and

that I went to Malaysia and

that I went to Malaysia and was I had breakfast with a woman who was

was I had breakfast with a woman who was

was I had breakfast with a woman who was a victim of bullying and and she came up

a victim of bullying and and she came up

a victim of bullying and and she came up and told her story and and she she was

and told her story and and she she was

and told her story and and she she was it wasn’t great like she wasn’t a good

it wasn’t great like she wasn’t a good

it wasn’t great like she wasn’t a good public speaker she didn’t get you didn’t

public speaker she didn’t get you didn’t

public speaker she didn’t get you didn’t do a good job telling her story so she

do a good job telling her story so she

do a good job telling her story so she was on just before me and I used the

was on just before me and I used the

was on just before me and I used the first part of my presentation to forget

first part of my presentation to forget

first part of my presentation to forget about my presentation and talk about her

about my presentation and talk about her

about my presentation and talk about her and what she had been through when and

and what she had been through when and

and what she had been through when and then I had everybody come up and take a

then I had everybody come up and take a

then I had everybody come up and take a picture with her and I gave everybody a

picture with her and I gave everybody a

picture with her and I gave everybody a prize who would take a picture with her

prize who would take a picture with her

prize who would take a picture with her with peace and hashtag and put it on

with peace and hashtag and put it on

with peace and hashtag and put it on Twitter and um really gave her

Twitter and um really gave her

Twitter and um really gave her confidence and changed her life and very

confidence and changed her life and very

confidence and changed her life and very moving like she was crying half the

moving like she was crying half the

moving like she was crying half the audience was crying and just a really

audience was crying and just a really

audience was crying and just a really moving maybe one of my favorite

moving maybe one of my favorite

moving maybe one of my favorite presentations that I’ve given and it

presentations that I’ve given and it

presentations that I’ve given and it wasn’t about me it was about helping

wasn’t about me it was about helping

wasn’t about me it was about helping this woman as well this was really cool

this woman as well this was really cool

this woman as well this was really cool really oh I love your actions you you

really oh I love your actions you you

really oh I love your actions you you you are a special you’re not like

you are a special you’re not like

you are a special you’re not like everyone in the web and those three key

everyone in the web and those three key

everyone in the web and those three key guys I really like this I wish it was

guys I really like this I wish it was

guys I really like this I wish it was actually recorded like I wish I they

actually recorded like I wish I they

actually recorded like I wish I they were supposed to record that session but

were supposed to record that session but

were supposed to record that session but they didn’t so there’s no video of it so

they didn’t so there’s no video of it so

they didn’t so there’s no video of it so I just went back there as partners up

I just went back there as partners up

I just went back there as partners up there’s a part of your speech there only

there’s a part of your speech there only

there’s a part of your speech there only yeah what I went to my I spoke three

yeah what I went to my I spoke three

yeah what I went to my I spoke three times in Malaysia and so three of the

times in Malaysia and so three of the

times in Malaysia and so three of the other two were but the one with the

other two were but the one with the

other two were but the one with the woman the bullying one wasn’t so I just

woman the bullying one wasn’t so I just

woman the bullying one wasn’t so I just went back to my hotel room and I

went back to my hotel room and I

went back to my hotel room and I recorded something quick and I cry a

recorded something quick and I cry a

recorded something quick and I cry a little bit on the camera and so it was

little bit on the camera and so it was

little bit on the camera and so it was yeah who is moving how is it that was a

yeah who is moving how is it that was a

yeah who is moving how is it that was a special that’s a special day yeah like

special that’s a special day yeah like

special that’s a special day yeah like of the video let me ask you another

of the video let me ask you another

of the video let me ask you another question how are you measuring for

question how are you measuring for

question how are you measuring for example companies like I’m working

example companies like I’m working

example companies like I’m working samsung brand and dogs very large

samsung brand and dogs very large

samsung brand and dogs very large companies so they managed a the customer

companies so they managed a the customer

companies so they managed a the customer experience in different ways because

experience in different ways because

experience in different ways because like you are not samsung gasps you are

like you are not samsung gasps you are

like you are not samsung gasps you are even so for sure you measure it another

even so for sure you measure it another

even so for sure you measure it another way how you are measuring your success

way how you are measuring your success

way how you are measuring your success how are you measuring online first in

how are you measuring online first in

how are you measuring online first in using a using a business intelligence

using a using a business intelligence

using a using a business intelligence analytics and how you are measuring also

analytics and how you are measuring also

analytics and how you are measuring also in your daily life you know some

in your daily life you know some

in your daily life you know some companies mejor de de su cells with roi

companies mejor de de su cells with roi

companies mejor de de su cells with roi but I don’t think that you are

but I don’t think that you are

but I don’t think that you are during roi because you have different

during roi because you have different

during roi because you have different things you have different approach there

things you have different approach there

things you have different approach there so we’re trying to bring inspiration for

so we’re trying to bring inspiration for

so we’re trying to bring inspiration for the people as you have your believers I

the people as you have your believers I

the people as you have your believers I am one of them so how you are measuring

am one of them so how you are measuring

am one of them so how you are measuring this kind of success like ah yeah it’s a

this kind of success like ah yeah it’s a

this kind of success like ah yeah it’s a great question I think sorry about the

great question I think sorry about the

great question I think sorry about the question I know that I’m exposing you

question I know that I’m exposing you

question I know that I’m exposing you here that’s like I’m good expose away

here that’s like I’m good expose away

here that’s like I’m good expose away I’m liking it um I think that a lot of

I’m liking it um I think that a lot of

I’m liking it um I think that a lot of companies and a lot of people make the

companies and a lot of people make the

companies and a lot of people make the mistake of just looking at numbers as

mistake of just looking at numbers as

mistake of just looking at numbers as I’m trying to try to quantify success

I’m trying to try to quantify success

I’m trying to try to quantify success and as a result not really having an

and as a result not really having an

and as a result not really having an impact and what I think what’s really

impact and what I think what’s really

impact and what I think what’s really important is to make the big decisions

important is to make the big decisions

important is to make the big decisions with your heart and the small decisions

with your heart and the small decisions

with your heart and the small decisions with your head so you should be making

with your head so you should be making

with your head so you should be making something you know the website is a

something you know the website is a

something you know the website is a reflection of me I want to be proud of

reflection of me I want to be proud of

reflection of me I want to be proud of it first and foremost like I want to go

it first and foremost like I want to go

it first and foremost like I want to go to the website and be excited I want to

to the website and be excited I want to

to the website and be excited I want to make videos that are important oughta

make videos that are important oughta

make videos that are important oughta make videos that help change people’s

make videos that help change people’s

make videos that help change people’s lives and and the numbers come second

lives and and the numbers come second

lives and and the numbers come second right so I would make a video that would

right so I would make a video that would

right so I would make a video that would really if I felt it would really help

really if I felt it would really help

really if I felt it would really help one person’s life I would make that

one person’s life I would make that

one person’s life I would make that video and I don’t care about the views

video and I don’t care about the views

video and I don’t care about the views of the comments on it because I feel

of the comments on it because I feel

of the comments on it because I feel like that was an important video to make

like that was an important video to make

like that was an important video to make I’m taking a stand and I think that’s

I’m taking a stand and I think that’s

I’m taking a stand and I think that’s why people you asked before why are

why people you asked before why are

why people you asked before why are people drawn to me and why people drawn

people drawn to me and why people drawn

people drawn to me and why people drawn to people like me I guess I’m passionate

to people like me I guess I’m passionate

to people like me I guess I’m passionate what I do right and you have to care

what I do right and you have to care

what I do right and you have to care about what you do and so you make your

about what you do and so you make your

about what you do and so you make your big decisions with your heart even when

big decisions with your heart even when

big decisions with your heart even when it doesn’t make sense quantitatively you

it doesn’t make sense quantitatively you

it doesn’t make sense quantitatively you know for me to leave a potential

know for me to leave a potential

know for me to leave a potential opportunity when I was in university to

opportunity when I was in university to

opportunity when I was in university to take a six-figure job flying around the

take a six-figure job flying around the

take a six-figure job flying around the world doing my dream job to do a art up

world doing my dream job to do a art up

world doing my dream job to do a art up business we’re making three hundred

business we’re making three hundred

business we’re making three hundred dollars a month and I don’t know how I’m

dollars a month and I don’t know how I’m

dollars a month and I don’t know how I’m going to survive doesn’t make any sense

going to survive doesn’t make any sense

going to survive doesn’t make any sense it’s not logical quant you look at the

it’s not logical quant you look at the

it’s not logical quant you look at the numbers it’s an easy easy decision why

numbers it’s an easy easy decision why

numbers it’s an easy easy decision why would you do this startup where you’re

would you do this startup where you’re

would you do this startup where you’re going to go broke but but it didn’t feel

going to go broke but but it didn’t feel

going to go broke but but it didn’t feel right and so I did the business and I

right and so I did the business and I

right and so I did the business and I ended up making way more than I

ended up making way more than I

ended up making way more than I at that job and so the numbers can lie

at that job and so the numbers can lie

at that job and so the numbers can lie and I think they’re important but the

and I think they’re important but the

and I think they’re important but the big decisions you need to make with your

big decisions you need to make with your

big decisions you need to make with your heart so I do I measure it’s not like I

heart so I do I measure it’s not like I

heart so I do I measure it’s not like I don’t do any quantifying I don’t do any

don’t do any quantifying I don’t do any

don’t do any quantifying I don’t do any tracking I measure my success on YouTube

tracking I measure my success on YouTube

tracking I measure my success on YouTube success I mean in terms of views on a

success I mean in terms of views on a

success I mean in terms of views on a video comments on the video new

video comments on the video new

video comments on the video new subscribers for the month and I’ll play

subscribers for the month and I’ll play

subscribers for the month and I’ll play with the formatting so this is this

with the formatting so this is this

with the formatting so this is this maybe this is an example that might help

maybe this is an example that might help

maybe this is an example that might help help this kind of explain the point I

help this kind of explain the point I

help this kind of explain the point I irie selected my youtube channel so

irie selected my youtube channel so

irie selected my youtube channel so you’ve seen my video so that you know

you’ve seen my video so that you know

you’ve seen my video so that you know this might help you I looked at the

this might help you I looked at the

this might help you I looked at the different kinds of videos i was doing so

different kinds of videos i was doing so

different kinds of videos i was doing so some of them would be I had a one-minute

some of them would be I had a one-minute

some of them would be I had a one-minute Monday where I do a message in under two

Monday where I do a message in under two

Monday where I do a message in under two minutes every monday i found that those

minutes every monday i found that those

minutes every monday i found that those were massively underperforming my

were massively underperforming my

were massively underperforming my regular Q&A so if i mention a question

regular Q&A so if i mention a question

regular Q&A so if i mention a question from somebody that video will do better

from somebody that video will do better

from somebody that video will do better in terms of numbers and subscribers and

in terms of numbers and subscribers and

in terms of numbers and subscribers and comments than my 1-minute monday series

comments than my 1-minute monday series

comments than my 1-minute monday series so as a result of that data i cut out

so as a result of that data i cut out

so as a result of that data i cut out the one minute monday series so ongoing

the one minute monday series so ongoing

the one minute monday series so ongoing i think there’s one more coming next

i think there’s one more coming next

i think there’s one more coming next week and that’s that’s the end at least

week and that’s that’s the end at least

week and that’s that’s the end at least for now the one minute monday series

for now the one minute monday series

for now the one minute monday series unless people freak out and they miss

unless people freak out and they miss

unless people freak out and they miss and they want it back but you know i am

and they want it back but you know i am

and they want it back but you know i am not personally attached so much to the

not personally attached so much to the

not personally attached so much to the one minute monday right it’s a great

one minute monday right it’s a great

one minute monday right it’s a great idea but i don’t feel like i’m going to

idea but i don’t feel like i’m going to

idea but i don’t feel like i’m going to do this regardless because I feel it’s

do this regardless because I feel it’s

do this regardless because I feel it’s important to do but there are other

important to do but there are other

important to do but there are other videos that I would do that for if I

videos that I would do that for if I

videos that I would do that for if I feel like I can have an impact and help

feel like I can have an impact and help

feel like I can have an impact and help somebody I don’t care about the metrics

somebody I don’t care about the metrics

somebody I don’t care about the metrics I’m going to do it because it’s

I’m going to do it because it’s

I’m going to do it because it’s important and you know my decision to be

important and you know my decision to be

important and you know my decision to be on YouTube in the first place was

on YouTube in the first place was

on YouTube in the first place was because I want to help people through

because I want to help people through

because I want to help people through video I learn visually and so that you

video I learn visually and so that you

video I learn visually and so that you know the numbers may have said hey go to

know the numbers may have said hey go to

know the numbers may have said hey go to Facebook is better go to Twitter it’s

Facebook is better go to Twitter it’s

Facebook is better go to Twitter it’s better go to LinkedIn it’s better yeah

better go to LinkedIn it’s better yeah

better go to LinkedIn it’s better yeah but I feel like in my heart I’m gonna

but I feel like in my heart I’m gonna

but I feel like in my heart I’m gonna have more more success more fun add more

have more more success more fun add more

have more more success more fun add more value by being on YouTube and so I will

value by being on YouTube and so I will

value by being on YouTube and so I will make the little decisions like cutting

make the little decisions like cutting

make the little decisions like cutting one minute monday is a little decision

one minute monday is a little decision

one minute monday is a little decision and it’s easy to make that based on data

and it’s easy to make that based on data

and it’s easy to make that based on data but the content that I focus on what I’m

but the content that I focus on what I’m

but the content that I focus on what I’m talking about is coming from the heart

talking about is coming from the heart

talking about is coming from the heart whether it’s a one-minute monday or I’m

whether it’s a one-minute monday or I’m

whether it’s a one-minute monday or I’m answering somebody

answering somebody

answering somebody question I’m passionate about it I feel

question I’m passionate about it I feel

question I’m passionate about it I feel it’s the right thing to do I don’t make

it’s the right thing to do I don’t make

it’s the right thing to do I don’t make videos just because I’m trying to this

videos just because I’m trying to this

videos just because I’m trying to this is how companies do it okay this is why

is how companies do it okay this is why

is how companies do it okay this is why it’s backwards companies will say okay

it’s backwards companies will say okay

it’s backwards companies will say okay we want a video that’s going to get them

we want a video that’s going to get them

we want a video that’s going to get them get us a million views or 50,000 views

get us a million views or 50,000 views

get us a million views or 50,000 views or whatever it is and so they try to

or whatever it is and so they try to

or whatever it is and so they try to reverse-engineer what makes a successful

reverse-engineer what makes a successful

reverse-engineer what makes a successful 50,000 view video and then they they

50,000 view video and then they they

50,000 view video and then they they piece it together but there is never any

piece it together but there is never any

piece it together but there is never any heart in it they’re just trying to get

heart in it they’re just trying to get

heart in it they’re just trying to get that number but that number is

that number but that number is

that number but that number is meaningless and they’ll never get there

meaningless and they’ll never get there

meaningless and they’ll never get there because they’re missing the heart the

because they’re missing the heart the

because they’re missing the heart the most important ingredient in the video

most important ingredient in the video

most important ingredient in the video in Malaysia is up on a was watching the

in Malaysia is up on a was watching the

in Malaysia is up on a was watching the pain of people who were talking about

pain of people who were talking about

pain of people who were talking about how to make a video go viral and they’re

how to make a video go viral and they’re

how to make a video go viral and they’re talking all the numbers and metrics and

talking all the numbers and metrics and

talking all the numbers and metrics and none of them had actually had a video go

none of them had actually had a video go

none of them had actually had a video go viral and so good luck can’t just

viral and so good luck can’t just

viral and so good luck can’t just reverse engineer it ranked it starts

reverse engineer it ranked it starts

reverse engineer it ranked it starts with a passion to want to help somebody

with a passion to want to help somebody

with a passion to want to help somebody or to want to change the world somehow

or to want to change the world somehow

or to want to change the world somehow you know something that comes from here

you know something that comes from here

you know something that comes from here that’s unquantifiable big decisions with

that’s unquantifiable big decisions with

that’s unquantifiable big decisions with the heart and then the smaller ones with

the heart and then the smaller ones with

the heart and then the smaller ones with your head what what you’re saying what i

your head what what you’re saying what i

your head what what you’re saying what i get from what you’re saying I think

get from what you’re saying I think

get from what you’re saying I think heart is important passion is important

heart is important passion is important

heart is important passion is important but align it with a great content and

but align it with a great content and

but align it with a great content and that’s what I think you have yes because

that’s what I think you have yes because

that’s what I think you have yes because if you was telling I so many people that

if you was telling I so many people that

if you was telling I so many people that have great videos very engaging views

have great videos very engaging views

have great videos very engaging views even more than yours as many people have

even more than yours as many people have

even more than yours as many people have all the kind of crazy videos but they

all the kind of crazy videos but they

all the kind of crazy videos but they don’t have the great content & great

don’t have the great content & great

don’t have the great content & great content is that counts and honesty

content is that counts and honesty

content is that counts and honesty honesty is the game here a genuine t

honesty is the game here a genuine t

honesty is the game here a genuine t honesty and great content I think you

honesty and great content I think you

honesty and great content I think you have that in a top level so my kudos for

have that in a top level so my kudos for

have that in a top level so my kudos for you now another question that I’d like

you now another question that I’d like

you now another question that I’d like to know from you you have a great

to know from you you have a great

to know from you you have a great community I don’t know how many people

community I don’t know how many people

community I don’t know how many people you have in your commutative really

you have in your commutative really

you have in your commutative really following in and always engage with you

following in and always engage with you

following in and always engage with you I’m seeing you all the times you are in

I’m seeing you all the times you are in

I’m seeing you all the times you are in my mail so I’m always checking or stuff

my mail so I’m always checking or stuff

my mail so I’m always checking or stuff out but I am assuming that not everybody

out but I am assuming that not everybody

out but I am assuming that not everybody sees in that way because I am I kind of

sees in that way because I am I kind of

sees in that way because I am I kind of I like the things that you say and

I like the things that you say and

I like the things that you say and you’re my inspiration not a believer but

you’re my inspiration not a believer but

you’re my inspiration not a believer but I inspirational so my question for you

I inspirational so my question for you

I inspirational so my question for you is the following how are you using your

is the following how are you using your

is the following how are you using your community

community

community improve your products and services

improve your products and services

improve your products and services because you have for example let’s take

because you have for example let’s take

because you have for example let’s take these lights I’m assuming that you

these lights I’m assuming that you

these lights I’m assuming that you brought you bilder slides from requests

brought you bilder slides from requests

brought you bilder slides from requests like the people and didn’t ask you a

like the people and didn’t ask you a

like the people and didn’t ask you a beauty slide that you tell me what I

beauty slide that you tell me what I

beauty slide that you tell me what I have to know what I’m going to be my

have to know what I’m going to be my

have to know what I’m going to be my university for example just a sample but

university for example just a sample but

university for example just a sample but was the people as asking 1,000,000 times

was the people as asking 1,000,000 times

was the people as asking 1,000,000 times it’s the same thing and you got kind of

it’s the same thing and you got kind of

it’s the same thing and you got kind of tired to answer the same question when

tired to answer the same question when

tired to answer the same question when we don’t I’m so you did his lights and

we don’t I’m so you did his lights and

we don’t I’m so you did his lights and that’s a great solution as for you and

that’s a great solution as for you and

that’s a great solution as for you and for the people so how is your process of

for the people so how is your process of

for the people so how is your process of creating the experience of your products

creating the experience of your products

creating the experience of your products and services online yeah another great

and services online yeah another great

and services online yeah another great question I think everything everything

question I think everything everything

question I think everything everything that I do is either reflection of my

that I do is either reflection of my

that I do is either reflection of my audience and in a question problem that

audience and in a question problem that

audience and in a question problem that they’re going through or just something

they’re going through or just something

they’re going through or just something that I feel inspired or move by and I

that I feel inspired or move by and I

that I feel inspired or move by and I want to share I try to think back to me

want to share I try to think back to me

want to share I try to think back to me yeah well let me want your second I’m

yeah well let me want your second I’m

yeah well let me want your second I’m sorry so that means that you are

sorry so that means that you are

sorry so that means that you are engaging with them you are reading what

engaging with them you are reading what

engaging with them you are reading what they are saying and then you are free oh

they are saying and then you are free oh

they are saying and then you are free oh I have to talk about that because those

I have to talk about that because those

I have to talk about that because those guys want to know about that that’s the

guys want to know about that that’s the

guys want to know about that that’s the way you are you are acting in your like

way you are you are acting in your like

way you are you are acting in your like slides and the material that you are

slides and the material that you are

slides and the material that you are making a lot I put a adding online how

making a lot I put a adding online how

making a lot I put a adding online how is the process that that’s the question

is the process that that’s the question

is the process that that’s the question how you are engaging yeah so on that

how you are engaging yeah so on that

how you are engaging yeah so on that side if it’s not something that comes

side if it’s not something that comes

side if it’s not something that comes from me that like I feel this is an

from me that like I feel this is an

from me that like I feel this is an important message but it’s coming from

important message but it’s coming from

important message but it’s coming from the audience I I can only answer so much

the audience I I can only answer so much

the audience I I can only answer so much in a video right if I’m making a five

in a video right if I’m making a five

in a video right if I’m making a five minute video about how to find your

minute video about how to find your

minute video about how to find your passion I can only you know I can only

passion I can only you know I can only

passion I can only you know I can only answer so much so I video is only part

answer so much so I video is only part

answer so much so I video is only part of the solution and if I get asked

of the solution and if I get asked

of the solution and if I get asked something enough and there’s there’s a

something enough and there’s there’s a

something enough and there’s there’s a lot of demand for and then I’m getting

lot of demand for and then I’m getting

lot of demand for and then I’m getting asked in a lot of different ways i can

asked in a lot of different ways i can

asked in a lot of different ways i can keep making videos but it’s it’s more to

keep making videos but it’s it’s more to

keep making videos but it’s it’s more to the product so you’re talking about the

the product so you’re talking about the

the product so you’re talking about the zucca guides I’m assuming is to take

zucca guides I’m assuming is to take

zucca guides I’m assuming is to take people deeper so if you really want to

people deeper so if you really want to

people deeper so if you really want to find your passion to start your business

find your passion to start your business

find your passion to start your business or if you really want to find your first

or if you really want to find your first

or if you really want to find your first customer if you really want to find how

customer if you really want to find how

customer if you really want to find how to make alliance partners that I’ve

to make alliance partners that I’ve

to make alliance partners that I’ve created guides and that’s more you know

created guides and that’s more you know

created guides and that’s more you know imagine me sitting down next

imagine me sitting down next

imagine me sitting down next to you on the couch for half an hour

to you on the couch for half an hour

to you on the couch for half an hour we’re talking about your business so the

we’re talking about your business so the

we’re talking about your business so the videos even the Twitter and the emails

videos even the Twitter and the emails

videos even the Twitter and the emails are our quick hits you know and

are our quick hits you know and

are our quick hits you know and sometimes it’s all people need sometimes

sometimes it’s all people need sometimes

sometimes it’s all people need sometimes they just need that quick little bit of

they just need that quick little bit of

they just need that quick little bit of advice and they’re they’re moving on and

advice and they’re they’re moving on and

advice and they’re they’re moving on and for people who want to dive deeper into

for people who want to dive deeper into

for people who want to dive deeper into it I’ve got enough questions I got

it I’ve got enough questions I got

it I’ve got enough questions I got enough response is I got enough people

enough response is I got enough people

enough response is I got enough people asking me the same thing in different

asking me the same thing in different

asking me the same thing in different ways that i made the more in depth

ways that i made the more in depth

ways that i made the more in depth guides it could be the product guide it

guides it could be the product guide it

guides it could be the product guide it could be a twitter chat i do once a

could be a twitter chat i do once a

could be a twitter chat i do once a month twitter chat with dell and we have

month twitter chat with dell and we have

month twitter chat with dell and we have different topics and those topics are

different topics and those topics are

different topics and those topics are chosen by what are people asking me

chosen by what are people asking me

chosen by what are people asking me about right so instead of now just

about right so instead of now just

about right so instead of now just having a video response hey you have me

having a video response hey you have me

having a video response hey you have me for an hour on twitter let’s chat you

for an hour on twitter let’s chat you

for an hour on twitter let’s chat you have a question about this let’s talk

have a question about this let’s talk

have a question about this let’s talk about it and so we pick the topics based

about it and so we pick the topics based

about it and so we pick the topics based on what people are asking me yeah I

on what people are asking me yeah I

on what people are asking me yeah I don’t want to be unwise but you told me

don’t want to be unwise but you told me

don’t want to be unwise but you told me that we have half hour do you have some

that we have half hour do you have some

that we have half hour do you have some more minutes to ask more short three

more minutes to ask more short three

more minutes to ask more short three questions uh yeah we got this I don’t

questions uh yeah we got this I don’t

questions uh yeah we got this I don’t have anything immediately after so we

have anything immediately after so we

have anything immediately after so we can go over a little bit yeah so I can

can go over a little bit yeah so I can

can go over a little bit yeah so I can answer all the questions that’s great

answer all the questions that’s great

answer all the questions that’s great thank you very much i will give example

thank you very much i will give example

thank you very much i will give example now let me know what you think about for

now let me know what you think about for

now let me know what you think about for example SCP if you take a sip in the

example SCP if you take a sip in the

example SCP if you take a sip in the market and oracle that they are

market and oracle that they are

market and oracle that they are competitors the difference between both

competitors the difference between both

competitors the difference between both companies that are huge the largest

companies that are huge the largest

companies that are huge the largest application companies in the world is

application companies in the world is

application companies in the world is none there’s no difference the only

none there’s no difference the only

none there’s no difference the only difference that exists there is almost

difference that exists there is almost

difference that exists there is almost believed but it stressed I you buy from

believed but it stressed I you buy from

believed but it stressed I you buy from me one project worth 1 million dollars

me one project worth 1 million dollars

me one project worth 1 million dollars on one bid on doors whatever it is

on one bid on doors whatever it is

on one bid on doors whatever it is depending of how we trust me because

depending of how we trust me because

depending of how we trust me because both compress doesn’t have a huge

both compress doesn’t have a huge

both compress doesn’t have a huge difference in the process and the

difference in the process and the

difference in the process and the features how do you see the trust factor

features how do you see the trust factor

features how do you see the trust factor playing today in the business that’s the

playing today in the business that’s the

playing today in the business that’s the important because your your your

important because your your your

important because your your your business is all about trust I’m not

business is all about trust I’m not

business is all about trust I’m not going to come to you for example I am

going to come to you for example I am

going to come to you for example I am older than you yes you have 75 I have 99

older than you yes you have 75 I have 99

older than you yes you have 75 I have 99 so I’m not going to come to you if I

so I’m not going to come to you if I

so I’m not going to come to you if I don’t trust you yes I most probably i

don’t trust you yes I most probably i

don’t trust you yes I most probably i have different experience than you you

have different experience than you you

have different experience than you you have another kind of experience and many

have another kind of experience and many

have another kind of experience and many other people

other people

other people so you have some factors that make the

so you have some factors that make the

so you have some factors that make the people trust you how you define

people trust you how you define

people trust you how you define tourister how you you you sit in parts

tourister how you you you sit in parts

tourister how you you you sit in parts of trusted in the business and

of trusted in the business and

of trusted in the business and especially in your business taking the

especially in your business taking the

especially in your business taking the example that I told you the Oracle NSA p

example that I told you the Oracle NSA p

example that I told you the Oracle NSA p kind of example that there are both the

kind of example that there are both the

kind of example that there are both the same but the wing the winner will be

same but the wing the winner will be

same but the wing the winner will be always who established rest of the

always who established rest of the

always who established rest of the clients what do you think about that ah

clients what do you think about that ah

clients what do you think about that ah yeah so I have a theory about selling

yeah so I have a theory about selling

yeah so I have a theory about selling and I think the difference is the core

and I think the difference is the core

and I think the difference is the core and so if you look at how most companies

and so if you look at how most companies

and so if you look at how most companies start and build up to become you know

start and build up to become you know

start and build up to become you know ASAP Oracle they’ll usually start

ASAP Oracle they’ll usually start

ASAP Oracle they’ll usually start selling their their features right I’m a

selling their their features right I’m a

selling their their features right I’m a saw my features we can offer you this

saw my features we can offer you this

saw my features we can offer you this this speed modem or you know that

this speed modem or you know that

this speed modem or you know that whatever the individual features are the

whatever the individual features are the

whatever the individual features are the the certain air soul on a shoe and then

the certain air soul on a shoe and then

the certain air soul on a shoe and then you you work up the benefits and this is

you you work up the benefits and this is

you you work up the benefits and this is for small business to you start

for small business to you start

for small business to you start everybody starts as the technician

everybody starts as the technician

everybody starts as the technician cluttered you work the benefits benefits

cluttered you work the benefits benefits

cluttered you work the benefits benefits is you know i’m not i’m not selling the

is you know i’m not i’m not selling the

is you know i’m not i’m not selling the air souls on the shoe i’m selling the

air souls on the shoe i’m selling the

air souls on the shoe i’m selling the faster running experience right and so

faster running experience right and so

faster running experience right and so the big companies do this and then

the big companies do this and then

the big companies do this and then somewhere along the lines is an

somewhere along the lines is an

somewhere along the lines is an entreprenuer that you stop selling

entreprenuer that you stop selling

entreprenuer that you stop selling features you start selling benefits may

features you start selling benefits may

features you start selling benefits may be sought in a video or book but then

be sought in a video or book but then

be sought in a video or book but then the next step up which very few people

the next step up which very few people

the next step up which very few people do is core selling and core selling is

do is core selling and core selling is

do is core selling and core selling is figuring out what you staying for as a

figuring out what you staying for as a

figuring out what you staying for as a business and getting people on board

business and getting people on board

business and getting people on board with your mission and that’s what

with your mission and that’s what

with your mission and that’s what creates massive advocates fanatics you

creates massive advocates fanatics you

creates massive advocates fanatics you look at the loyalty towards a company

look at the loyalty towards a company

look at the loyalty towards a company like Apple they would buy any product

like Apple they would buy any product

like Apple they would buy any product because it’s Apple because they know

because it’s Apple because they know

because it’s Apple because they know that Apple represents a certain thing

that Apple represents a certain thing

that Apple represents a certain thing and that will never has to compare

and that will never has to compare

and that will never has to compare themselves to anybody else because they

themselves to anybody else because they

themselves to anybody else because they stand for something and so what’s the

stand for something and so what’s the

stand for something and so what’s the difference between SI p and Oracle I

difference between SI p and Oracle I

difference between SI p and Oracle I don’t know like what are they stand for

don’t know like what are they stand for

don’t know like what are they stand for I don’t know the question is not about

I don’t know the question is not about

I don’t know the question is not about about about that questions about trust

about about that questions about trust

about about that questions about trust how much should import for example you

how much should import for example you

how much should import for example you establish trust with me if I even didn’t

establish trust with me if I even didn’t

establish trust with me if I even didn’t know you I for me was a guy enough video

know you I for me was a guy enough video

know you I for me was a guy enough video okay but I so well this guy knows what

okay but I so well this guy knows what

okay but I so well this guy knows what he’s talking about in is not a

he’s talking about in is not a

he’s talking about in is not a guy

guy

guy and I think we’ve maybe not only me but

and I think we’ve maybe not only me but

and I think we’ve maybe not only me but 1 million people that are following you

1 million people that are following you

1 million people that are following you have the same feeling because the people

have the same feeling because the people

have the same feeling because the people are not going to follow if they think

are not going to follow if they think

are not going to follow if they think that you are a guy that doesn’t know

that you are a guy that doesn’t know

that you are a guy that doesn’t know what you are talking about so the

what you are talking about so the

what you are talking about so the question is how do you see the trust

question is how do you see the trust

question is how do you see the trust playing today in the business not just

playing today in the business not just

playing today in the business not just in our businesses in overall business

in our businesses in overall business

in our businesses in overall business because usually you buy from someone

because usually you buy from someone

because usually you buy from someone that you trust what’s or totes about the

that you trust what’s or totes about the

that you trust what’s or totes about the trust factor today in the business

trust factor today in the business

trust factor today in the business because if you think you have so many

because if you think you have so many

because if you think you have so many technology today evolving yes and

technology today evolving yes and

technology today evolving yes and everything is depending of why you buy

everything is depending of why you buy

everything is depending of why you buy Apple because I trust Apple because I

Apple because I trust Apple because I

Apple because I trust Apple because I know that they are they doing a great

know that they are they doing a great

know that they are they doing a great experience they are doing great products

experience they are doing great products

experience they are doing great products at the top quality and I like them and I

at the top quality and I like them and I

at the top quality and I like them and I have a story with them as I found in

have a story with them as I found in

have a story with them as I found in love Steve Jobs like you did you know so

love Steve Jobs like you did you know so

love Steve Jobs like you did you know so those those aspects are are the

those those aspects are are the

those those aspects are are the important ones so I would like to hear

important ones so I would like to hear

important ones so I would like to hear from you your thoughts about your assets

from you your thoughts about your assets

from you your thoughts about your assets to build trust of the people how have we

to build trust of the people how have we

to build trust of the people how have we did that do not tend to come beautiful

did that do not tend to come beautiful

did that do not tend to come beautiful guy there in the videos and started to

guy there in the videos and started to

guy there in the videos and started to say something there was a trigger here

say something there was a trigger here

say something there was a trigger here because other people that are online

because other people that are online

because other people that are online that are digital interpreters as you are

that are digital interpreters as you are

that are digital interpreters as you are today as you was not before but you have

today as you was not before but you have

today as you was not before but you have something that other people doesn’t have

something that other people doesn’t have

something that other people doesn’t have and and that’s what I saw on you and as

and and that’s what I saw on you and as

and and that’s what I saw on you and as soon as I started to follow you so

soon as I started to follow you so

soon as I started to follow you so that’s my question for you about stress

that’s my question for you about stress

that’s my question for you about stress how you I am sure that not a part of a

how you I am sure that not a part of a

how you I am sure that not a part of a strategy you know a marketing strategy

strategy you know a marketing strategy

strategy you know a marketing strategy what is you so I want to understand how

what is you so I want to understand how

what is you so I want to understand how you you build that trick of dressed with

you you build that trick of dressed with

you you build that trick of dressed with people i don’t know if i call it a chick

people i don’t know if i call it a chick

people i don’t know if i call it a chick but it’s not a trick a trick is a bad

but it’s not a trick a trick is a bad

but it’s not a trick a trick is a bad word it’s not a trick is your tatting I

word it’s not a trick is your tatting I

word it’s not a trick is your tatting I don’t know is you yes you inspire trust

don’t know is you yes you inspire trust

don’t know is you yes you inspire trust now again it comes from me it comes to

now again it comes from me it comes to

now again it comes from me it comes to the core right like I stand for

the core right like I stand for

the core right like I stand for something right I believe in

something right I believe in

something right I believe in entrepreneurs if you if you want to be

entrepreneurs if you if you want to be

entrepreneurs if you if you want to be an entrepreneur or if you are an

an entrepreneur or if you are an

an entrepreneur or if you are an entrepreneur you’re probably going to

entrepreneur you’re probably going to

entrepreneur you’re probably going to like a lot of what I have to say you’re

like a lot of what I have to say you’re

like a lot of what I have to say you’re going to be inspired by the channel

going to be inspired by the channel

going to be inspired by the channel you’re going to want to watch and tune

you’re going to want to watch and tune

you’re going to want to watch and tune in not not because I’m telling you not

in not not because I’m telling you not

in not not because I’m telling you not because I’m saying I’m the greatest

because I’m saying I’m the greatest

because I’m saying I’m the greatest thing ever but because you like what I

thing ever but because you like what I

thing ever but because you like what I stand for and you staying for the same

stand for and you staying for the same

stand for and you staying for the same thing if you’re not an entrepreneur or

thing if you’re not an entrepreneur or

thing if you’re not an entrepreneur or you don’t want to become one you’re not

you don’t want to become one you’re not

you don’t want to become one you’re not going

going

going to get a lot of value from my channel

to get a lot of value from my channel

to get a lot of value from my channel like big companies look at me and they

like big companies look at me and they

like big companies look at me and they don’t get it they don’t want me to come

don’t get it they don’t want me to come

don’t get it they don’t want me to come speak to their employees because I’m

speak to their employees because I’m

speak to their employees because I’m going to tell everybody to go start

going to tell everybody to go start

going to tell everybody to go start their own business which they don’t want

their own business which they don’t want

their own business which they don’t want so but that’s fine like i have a clearer

so but that’s fine like i have a clearer

so but that’s fine like i have a clearer segmentation my audience loves me they

segmentation my audience loves me they

segmentation my audience loves me they know who i am and everybody else that

know who i am and everybody else that

know who i am and everybody else that they have their own opinions and that’s

they have their own opinions and that’s

they have their own opinions and that’s fine but it’s coming down to for me to

fine but it’s coming down to for me to

fine but it’s coming down to for me to have trust in that community from my

have trust in that community from my

have trust in that community from my community of entrepreneurs it’s they

community of entrepreneurs it’s they

community of entrepreneurs it’s they know that I stand for something

know that I stand for something

know that I stand for something important and I’m authentic in that

important and I’m authentic in that

important and I’m authentic in that right and so I stand up for

right and so I stand up for

right and so I stand up for entrepreneurs and I stand up for what I

entrepreneurs and I stand up for what I

entrepreneurs and I stand up for what I believe is is right for them and I try

believe is is right for them and I try

believe is is right for them and I try to share my advice in as honest and

to share my advice in as honest and

to share my advice in as honest and authentic away as possible so I think

authentic away as possible so I think

authentic away as possible so I think for companies they need to figure out

for companies they need to figure out

for companies they need to figure out what they stand for you want you want to

what they stand for you want you want to

what they stand for you want you want to have trust with your customers what do

have trust with your customers what do

have trust with your customers what do you stand for what is your business all

you stand for what is your business all

you stand for what is your business all about because I I just see a logo and so

about because I I just see a logo and so

about because I I just see a logo and so if you come out that there’s here’s an

if you come out that there’s here’s an

if you come out that there’s here’s an example is a company called the honest

example is a company called the honest

example is a company called the honest company which recently started they sell

company which recently started they sell

company which recently started they sell diapers and they sell beauty and bath

diapers and they sell beauty and bath

diapers and they sell beauty and bath products 0 in 23 years they became worth

products 0 in 23 years they became worth

products 0 in 23 years they became worth a billion dollars and everything is

a billion dollars and everything is

a billion dollars and everything is around honest so you know they want to

around honest so you know they want to

around honest so you know they want to treat their employees honestly they want

treat their employees honestly they want

treat their employees honestly they want to treat their their their customers

to treat their their their customers

to treat their their their customers honestly they’re creating honest product

honestly they’re creating honest product

honestly they’re creating honest product so if you’re you’re you’re having a

so if you’re you’re you’re having a

so if you’re you’re you’re having a diaper put it on your child it doesn’t

diaper put it on your child it doesn’t

diaper put it on your child it doesn’t have chemicals in it everything is about

have chemicals in it everything is about

have chemicals in it everything is about honest for them this is a name of their

honest for them this is a name of their

honest for them this is a name of their business and so if you go and you buy

business and so if you go and you buy

business and so if you go and you buy something from that company you know

something from that company you know

something from that company you know everything has been made honestly and

everything has been made honestly and

everything has been made honestly and they’re trying to have an honest

they’re trying to have an honest

they’re trying to have an honest positive impact in the world some people

positive impact in the world some people

positive impact in the world some people see that and they say on a stupid honest

see that and they say on a stupid honest

see that and they say on a stupid honest come on there’s no room for honesty in

come on there’s no room for honesty in

come on there’s no room for honesty in business it’s just about making money

business it’s just about making money

business it’s just about making money whatever and that’s cool like that’s not

whatever and that’s cool like that’s not

whatever and that’s cool like that’s not there’s lots of people who believe that

there’s lots of people who believe that

there’s lots of people who believe that and those guys are not going to be fans

and those guys are not going to be fans

and those guys are not going to be fans of the honest company on the other side

of the honest company on the other side

of the honest company on the other side there are people who love that message

there are people who love that message

there are people who love that message and really believe in it and and they

and really believe in it and and they

and really believe in it and and they built a loyal honest you know following

built a loyal honest you know following

built a loyal honest you know following fanatic following so that whenever they

fanatic following so that whenever they

fanatic following so that whenever they release they don’t have to talk about

release they don’t have to talk about

release they don’t have to talk about the the features of it and the benefits

the the features of it and the benefits

the the features of it and the benefits of it first because they’ve already

of it first because they’ve already

of it first because they’ve already built up

built up

built up a culture of trust through their message

a culture of trust through their message

a culture of trust through their message of honesty and so I think every business

of honesty and so I think every business

of honesty and so I think every business needs to do that you build trust by

needs to do that you build trust by

needs to do that you build trust by having a powerful message that you stand

having a powerful message that you stand

having a powerful message that you stand for something important and most

for something important and most

for something important and most companies don’t you know most companies

companies don’t you know most companies

companies don’t you know most companies have these values these here are 10

have these values these here are 10

have these values these here are 10 values that we stand for and I bet if

values that we stand for and I bet if

values that we stand for and I bet if you go to ask their employees what their

you go to ask their employees what their

you go to ask their employees what their 10 values are ninety-nine percent of

10 values are ninety-nine percent of

10 values are ninety-nine percent of them couldn’t list all 10 of them and so

them couldn’t list all 10 of them and so

them couldn’t list all 10 of them and so it means the company doesn’t stand for

it means the company doesn’t stand for

it means the company doesn’t stand for anything right and so you know pick the

anything right and so you know pick the

anything right and so you know pick the one thing that you staying for and and

one thing that you staying for and and

one thing that you staying for and and make it make it powerful and if you’re

make it make it powerful and if you’re

make it make it powerful and if you’re authentically behind that then you will

authentically behind that then you will

authentically behind that then you will inspire the trust of people to come and

inspire the trust of people to come and

inspire the trust of people to come and want to buy your products and be

want to buy your products and be

want to buy your products and be followers of your business how do you

followers of your business how do you

followers of your business how do you see the quality of content impacting the

see the quality of content impacting the

see the quality of content impacting the experience today because I see so many

experience today because I see so many

experience today because I see so many like a give example you have great

like a give example you have great

like a give example you have great content for sure you are that I think is

content for sure you are that I think is

content for sure you are that I think is the the key success factor the leverage

the the key success factor the leverage

the the key success factor the leverage do for your success otherwise if you are

do for your success otherwise if you are

do for your success otherwise if you are selling I show people a a few

selling I show people a a few

selling I show people a a few years ago I work it in a company that I

years ago I work it in a company that I

years ago I work it in a company that I needed to know how to traffic works not

needed to know how to traffic works not

needed to know how to traffic works not not drugs i mean a trafficking

not drugs i mean a trafficking

not drugs i mean a trafficking interested so my intention here was a

interested so my intention here was a

interested so my intention here was a and i need to learn but I did know where

and i need to learn but I did know where

and i need to learn but I did know where so i start to to dig in internet I found

so i start to to dig in internet I found

so i start to to dig in internet I found many people that will explain them this

many people that will explain them this

many people that will explain them this is about traffic Cal can find out all of

is about traffic Cal can find out all of

is about traffic Cal can find out all of them needs looks like tricky gurus and

them needs looks like tricky gurus and

them needs looks like tricky gurus and then I found a guy that was really

then I found a guy that was really

then I found a guy that was really honest and I really like it the content

honest and I really like it the content

honest and I really like it the content how he were explaining very very nicely

how he were explaining very very nicely

how he were explaining very very nicely how do you think the content factor is

how do you think the content factor is

how do you think the content factor is playing today in the world and what you

playing today in the world and what you

playing today in the world and what you advise for people and this is a special

advise for people and this is a special

advise for people and this is a special thing that I have in my book that’s not

thing that I have in my book that’s not

thing that I have in my book that’s not going to be connected exactly if your

going to be connected exactly if your

going to be connected exactly if your business case but I want to hear what

business case but I want to hear what

business case but I want to hear what you think about that I’m sorry to that

you think about that I’m sorry to that

you think about that I’m sorry to that something totally else that’s okay I

something totally else that’s okay I

something totally else that’s okay I think it depends on if you’re playing

think it depends on if you’re playing

think it depends on if you’re playing the long game with a short game I think

the long game with a short game I think

the long game with a short game I think if you are just playing the short game

if you are just playing the short game

if you are just playing the short game Oh is always I think always longitude

Oh is always I think always longitude

Oh is always I think always longitude BTW ok that’s a in customer experience

BTW ok that’s a in customer experience

BTW ok that’s a in customer experience that you cannot win today is not that I

that you cannot win today is not that I

that you cannot win today is not that I going to sell you that in one game my

going to sell you that in one game my

going to sell you that in one game my idea is to sell you dissed and my

idea is to sell you dissed and my

idea is to sell you dissed and my upgrade and my upgrade

upgrade and my upgrade

upgrade and my upgrade I want you to have something that is

I want you to have something that is

I want you to have something that is invisible when you are doing like that

invisible when you are doing like that

invisible when you are doing like that your hands yeah well okay with that

your hands yeah well okay with that

your hands yeah well okay with that that’s your view but that’s not the view

that’s your view but that’s not the view

that’s your view but that’s not the view of a lot of people that’s correct and so

of a lot of people that’s correct and so

of a lot of people that’s correct and so that’s reflective in the experience

that’s reflective in the experience

that’s reflective in the experience because somebody who just cares about

because somebody who just cares about

because somebody who just cares about getting my money right now is going to

getting my money right now is going to

getting my money right now is going to hard sell me right they know they know

hard sell me right they know they know

hard sell me right they know they know I’m never going to come back to their

I’m never going to come back to their

I’m never going to come back to their website this is the only chance they

website this is the only chance they

website this is the only chance they have this al me so they’re going to put

have this al me so they’re going to put

have this al me so they’re going to put all these pop-ups and like are you sure

all these pop-ups and like are you sure

all these pop-ups and like are you sure you want to leave are you sure you want

you want to leave are you sure you want

you want to leave are you sure you want to cancel cancer right like they know

to cancel cancer right like they know

to cancel cancer right like they know I’m never coming back and so they’re

I’m never coming back and so they’re

I’m never coming back and so they’re trying to bombard me and and and it

trying to bombard me and and and it

trying to bombard me and and and it works like if that didn’t work people

works like if that didn’t work people

works like if that didn’t work people wouldn’t do it so that does work but

wouldn’t do it so that does work but

wouldn’t do it so that does work but it’s a very short term strategy and

it’s a very short term strategy and

it’s a very short term strategy and usually those products suck right and

usually those products suck right and

usually those products suck right and that’s why you’re never coming back and

that’s why you’re never coming back and

that’s why you’re never coming back and they know it so they’re just trying to

they know it so they’re just trying to

they know it so they’re just trying to rip you off it and you can make money uh

rip you off it and you can make money uh

rip you off it and you can make money uh you can make money scamming people it

you can make money scamming people it

you can make money scamming people it happens all the time it’s just not a way

happens all the time it’s just not a way

happens all the time it’s just not a way that I choose to do business I really

that I choose to do business I really

that I choose to do business I really value the people armed who are following

value the people armed who are following

value the people armed who are following me uh you know as we as we’re doing this

me uh you know as we as we’re doing this

me uh you know as we as we’re doing this video we’ve got people chatting shout

video we’ve got people chatting shout

video we’ve got people chatting shout out two chefs TV and an ED who are loyal

out two chefs TV and an ED who are loyal

out two chefs TV and an ED who are loyal youtubers and and they’re there watching

youtubers and and they’re there watching

youtubers and and they’re there watching and chatting and asking questions and um

and chatting and asking questions and um

and chatting and asking questions and um you know you gotta you gotta do it

you know you gotta you gotta do it

you know you gotta you gotta do it because you want to build you gotta care

because you want to build you gotta care

because you want to build you gotta care about your customers right if you care

about your customers right if you care

about your customers right if you care about your customers and your focus on

about your customers and your focus on

about your customers and your focus on the long-term then when somebody you

the long-term then when somebody you

the long-term then when somebody you know I’m not selling anything in my

know I’m not selling anything in my

know I’m not selling anything in my first video right I make tons of stuff

first video right I make tons of stuff

first video right I make tons of stuff told if you’re free we’re doing this

told if you’re free we’re doing this

told if you’re free we’re doing this interview I’m sure it’s my audience

interview I’m sure it’s my audience

interview I’m sure it’s my audience totally for free because I love doing it

totally for free because I love doing it

totally for free because I love doing it and because they care about

and because they care about

and because they care about entrepreneurs and that’s going to

entrepreneurs and that’s going to

entrepreneurs and that’s going to attract people who like that message and

attract people who like that message and

attract people who like that message and eventually they they may get on my

eventually they they may get on my

eventually they they may get on my newsletter they may buy a product that

newsletter they may buy a product that

newsletter they may buy a product that I’m selling to me join something that’s

I’m selling to me join something that’s

I’m selling to me join something that’s paid that I have and that’s cool and if

paid that I have and that’s cool and if

paid that I have and that’s cool and if they don’t that’s cool too you know like

they don’t that’s cool too you know like

they don’t that’s cool too you know like as long as you’re being respectful as

as long as you’re being respectful as

as long as you’re being respectful as long as you’re out there trying to have

long as you’re out there trying to have

long as you’re out there trying to have an impact and change the world like I

an impact and change the world like I

an impact and change the world like I want to help you regardless of if you’re

want to help you regardless of if you’re

want to help you regardless of if you’re buying something from me or not and so I

buying something from me or not and so I

buying something from me or not and so I think it’s just a mindset of the the

think it’s just a mindset of the the

think it’s just a mindset of the the company if you’re thinking short-term

company if you’re thinking short-term

company if you’re thinking short-term you’re thinking money right now in the

you’re thinking money right now in the

you’re thinking money right now in the bank then you’re doing the scammy things

bank then you’re doing the scammy things

bank then you’re doing the scammy things you’re doing that you’re never coming

you’re doing that you’re never coming

you’re doing that you’re never coming back to my site it’s a terrible customer

back to my site it’s a terrible customer

back to my site it’s a terrible customer experience

experience

experience where if you care about the long-term

where if you care about the long-term

where if you care about the long-term then you invest in those things and it’s

then you invest in those things and it’s

then you invest in those things and it’s really caring about your customers and

really caring about your customers and

really caring about your customers and in thinking about you know what they

in thinking about you know what they

in thinking about you know what they want to accomplish and trying to be a

want to accomplish and trying to be a

want to accomplish and trying to be a part of their success perfect and I have

part of their success perfect and I have

part of their success perfect and I have our last question for you is about how

our last question for you is about how

our last question for you is about how do where you are going where you see

do where you are going where you see

do where you are going where you see you’re in like in three years from now

you’re in like in three years from now

you’re in like in three years from now five years from now what to re-envision

five years from now what to re-envision

five years from now what to re-envision for for the even garmi oh uh Brent uh

for for the even garmi oh uh Brent uh

for for the even garmi oh uh Brent uh I’m not that smart uh I mean my big goal

I’m not that smart uh I mean my big goal

I’m not that smart uh I mean my big goal is to help a billion entrepreneurs my

is to help a billion entrepreneurs my

is to help a billion entrepreneurs my the thing that it’s it’s a number you

the thing that it’s it’s a number you

the thing that it’s it’s a number you know that what really motivates me is

know that what really motivates me is

know that what really motivates me is waking up every day and doing something

waking up every day and doing something

waking up every day and doing something to help business owners somehow i love

to help business owners somehow i love

to help business owners somehow i love how I love helping people just my skill

how I love helping people just my skill

how I love helping people just my skill set you know if I can’t help somebody

set you know if I can’t help somebody

set you know if I can’t help somebody understand German you know I don’t speak

understand German you know I don’t speak

understand German you know I don’t speak German that’s not my calling I can’t

German that’s not my calling I can’t

German that’s not my calling I can’t help them so I can help entrepreneurs

help them so I can help entrepreneurs

help them so I can help entrepreneurs I’m good at it so I want to do that and

I’m good at it so I want to do that and

I’m good at it so I want to do that and I think as I grow more and more I’m I

I think as I grow more and more I’m I

I think as I grow more and more I’m I want to help people who want to have a

want to help people who want to have a

want to help people who want to have a positive impact and that’s where I’m

positive impact and that’s where I’m

positive impact and that’s where I’m spending more of my time and that’s not

spending more of my time and that’s not

spending more of my time and that’s not most people you know a lot of

most people you know a lot of

most people you know a lot of entrepreneur to business because they’re

entrepreneur to business because they’re

entrepreneur to business because they’re trying to pay off their dads they trying

trying to pay off their dads they trying

trying to pay off their dads they trying to you know make a lot of money and I

to you know make a lot of money and I

to you know make a lot of money and I usually I meet them you know I’ll get

usually I meet them you know I’ll get

usually I meet them you know I’ll get them some advice and help but it’s not

them some advice and help but it’s not

them some advice and help but it’s not somebody who I get really connected to

somebody who I get really connected to

somebody who I get really connected to wear more and more I want to help the

wear more and more I want to help the

wear more and more I want to help the people who really want to have a

people who really want to have a

people who really want to have a positive impact on the world and I want

positive impact on the world and I want

positive impact on the world and I want to be able to use whatever knowledge

to be able to use whatever knowledge

to be able to use whatever knowledge resources ideas I have to help them go

resources ideas I have to help them go

resources ideas I have to help them go out and make a huge impact my business

out and make a huge impact my business

out and make a huge impact my business is and I think always will be of a

is and I think always will be of a

is and I think always will be of a reflection of me and what i’m doing and

reflection of me and what i’m doing and

reflection of me and what i’m doing and what i’m thinking so it started off

what i’m thinking so it started off

what i’m thinking so it started off being my website and i was posting

being my website and i was posting

being my website and i was posting content and i expanded the social media

content and i expanded the social media

content and i expanded the social media and started on linkedin then what the

and started on linkedin then what the

and started on linkedin then what the facebook and then went to Twitter and

facebook and then went to Twitter and

facebook and then went to Twitter and now i’m on youtube and let me change you

now i’m on youtube and let me change you

now i’m on youtube and let me change you know the five years there may be a brand

know the five years there may be a brand

know the five years there may be a brand new thing that comes out that is amazing

new thing that comes out that is amazing

new thing that comes out that is amazing and and that’s where i’m going to be you

and and that’s where i’m going to be you

and and that’s where i’m going to be you know i don’t know

know i don’t know

know i don’t know um but but it’s always going to be

um but but it’s always going to be

um but but it’s always going to be around helping entrepreneurs and in

around helping entrepreneurs and in

around helping entrepreneurs and in trying to have a major impact wherever

trying to have a major impact wherever

trying to have a major impact wherever that is so one thing that I i like very

that is so one thing that I i like very

that is so one thing that I i like very much and I when you when I first

much and I when you when I first

much and I when you when I first actually come to your site that I pray

actually come to your site that I pray

actually come to your site that I pray attention is that if you had more

attention is that if you had more

attention is that if you had more languages for example if you have like

languages for example if you have like

languages for example if you have like brazil israel and here in europe and

brazil israel and here in europe and

brazil israel and here in europe and asia you would help their billion people

asia you would help their billion people

asia you would help their billion people now that video don’t have yet we are in

now that video don’t have yet we are in

now that video don’t have yet we are in seven but you would help much more if

seven but you would help much more if

seven but you would help much more if you have more language but it’s very

you have more language but it’s very

you have more language but it’s very difficult to do content in other

difficult to do content in other

difficult to do content in other languages but brazil specific brazil i

languages but brazil specific brazil i

languages but brazil specific brazil i was born in brazil but I’m I’m Germany’s

was born in brazil but I’m I’m Germany’s

was born in brazil but I’m I’m Germany’s and Israeli and I when I show your stuff

and Israeli and I when I show your stuff

and Israeli and I when I show your stuff your material I said wow this guy have

your material I said wow this guy have

your material I said wow this guy have to have this is material in Portuguese

to have this is material in Portuguese

to have this is material in Portuguese because that you sell medals in Brazil

because that you sell medals in Brazil

because that you sell medals in Brazil you sell me those because that’s a great

you sell me those because that’s a great

you sell me those because that’s a great market for you for what you are doing

market for you for what you are doing

market for you for what you are doing because the people are really minded in

because the people are really minded in

because the people are really minded in interpreter ship right now is a is a

interpreter ship right now is a is a

interpreter ship right now is a is a great china is a great place and not

great china is a great place and not

great china is a great place and not give you ideas just some totes that I

give you ideas just some totes that I

give you ideas just some totes that I have during the my experiences with you

have during the my experiences with you

have during the my experiences with you coming to your site let me tell you what

coming to your site let me tell you what

coming to your site let me tell you what I going to do now I’d like to do I want

I going to do now I’d like to do I want

I going to do now I’d like to do I want to comment on that quick I want to

to comment on that quick I want to

to comment on that quick I want to comment on that three this is a classic

comment on that three this is a classic

comment on that three this is a classic um think with your heart versus think

um think with your heart versus think

um think with your heart versus think with your head and if my only goal was

with your head and if my only goal was

with your head and if my only goal was here when I have a billion entrepreneurs

here when I have a billion entrepreneurs

here when I have a billion entrepreneurs then let me translate everything I have

then let me translate everything I have

then let me translate everything I have in the Chinese or you know get somebody

in the Chinese or you know get somebody

in the Chinese or you know get somebody to be Evan Carmichael China and and say

to be Evan Carmichael China and and say

to be Evan Carmichael China and and say what I’m saying in Chinese uh and I

what I’m saying in Chinese uh and I

what I’m saying in Chinese uh and I would get to my number a lot faster but

would get to my number a lot faster but

would get to my number a lot faster but for me I i love entrepreneurs wherever

for me I i love entrepreneurs wherever

for me I i love entrepreneurs wherever the foam and I answer questions from

the foam and I answer questions from

the foam and I answer questions from people around the world and you’re you

people around the world and you’re you

people around the world and you’re you know I mean I’m in Toronto you’re in

know I mean I’m in Toronto you’re in

know I mean I’m in Toronto you’re in Germany we’re talking uh I feel like I

Germany we’re talking uh I feel like I

Germany we’re talking uh I feel like I only speak English you know I speak a

only speak English you know I speak a

only speak English you know I speak a little Italian this week a little bit

little Italian this week a little bit

little Italian this week a little bit French that’s where my passion is and

French that’s where my passion is and

French that’s where my passion is and and for me too I don’t think that it

and for me too I don’t think that it

and for me too I don’t think that it comes across well enough having chinese

comes across well enough having chinese

comes across well enough having chinese subtitles over what I’m

subtitles over what I’m

subtitles over what I’m pain versus me being able to speak

pain versus me being able to speak

pain versus me being able to speak Chinese fluently and really deliver my

Chinese fluently and really deliver my

Chinese fluently and really deliver my message and so that’s that’s a hard

message and so that’s that’s a hard

message and so that’s that’s a hard decision like I want everything that I

decision like I want everything that I

decision like I want everything that I make to be awesome and I’m proud of it

make to be awesome and I’m proud of it

make to be awesome and I’m proud of it and it’s really going to move people and

and it’s really going to move people and

and it’s really going to move people and I don’t I’ll do things so that that may

I don’t I’ll do things so that that may

I don’t I’ll do things so that that may be the detriment of my business right I

be the detriment of my business right I

be the detriment of my business right I could be way bigger than I am right now

could be way bigger than I am right now

could be way bigger than I am right now maybe by being in China and Europe and

maybe by being in China and Europe and

maybe by being in China and Europe and Brazil and have with everything

Brazil and have with everything

Brazil and have with everything multilingual and maybe I’ll find the

multilingual and maybe I’ll find the

multilingual and maybe I’ll find the right partner who can explode this thing

right partner who can explode this thing

right partner who can explode this thing for me but it’s not something that I’m

for me but it’s not something that I’m

for me but it’s not something that I’m that I’m actively pursuing because for

that I’m actively pursuing because for

that I’m actively pursuing because for me it’s just it’s too much of a hey this

me it’s just it’s too much of a hey this

me it’s just it’s too much of a hey this is a logical thing to do but not

is a logical thing to do but not

is a logical thing to do but not something I’m passionate about doing and

something I’m passionate about doing and

something I’m passionate about doing and so I’ve always been the passion guy

so I’ve always been the passion guy

so I’ve always been the passion guy first and and maybe that’s to my own

first and and maybe that’s to my own

first and and maybe that’s to my own detriment you know maybe maybe I’m a

detriment you know maybe maybe I’m a

detriment you know maybe maybe I’m a stupid or doing that I don’t fit either

stupid or doing that I don’t fit either

stupid or doing that I don’t fit either I didn’t I didn’t say that if intention

I didn’t I didn’t say that if intention

I didn’t I didn’t say that if intention of criticize or not I just told you that

of criticize or not I just told you that

of criticize or not I just told you that there are many opportunities that you

there are many opportunities that you

there are many opportunities that you are not exploiting because barriers but

are not exploiting because barriers but

are not exploiting because barriers but I think you do you do really well if you

I think you do you do really well if you

I think you do you do really well if you was trying that because you have this

was trying that because you have this

was trying that because you have this you have something to other people I’m

you have something to other people I’m

you have something to other people I’m sorry to repeat that look you have

sorry to repeat that look you have

sorry to repeat that look you have something that other people doesn’t okay

something that other people doesn’t okay

something that other people doesn’t okay yeah and that’s the Democrats for a lot

yeah and that’s the Democrats for a lot

yeah and that’s the Democrats for a lot of entrepreneurs like this can be a lot

of entrepreneurs like this can be a lot

of entrepreneurs like this can be a lot of opportunities people say I should be

of opportunities people say I should be

of opportunities people say I should be on Instagram people say I should be

on Instagram people say I should be

on Instagram people say I should be doing more on linkedin you know you got

doing more on linkedin you know you got

doing more on linkedin you know you got to evaluate the opportunities not just

to evaluate the opportunities not just

to evaluate the opportunities not just on the numbers but again where you feel

on the numbers but again where you feel

on the numbers but again where you feel in your heart is the best thing for you

in your heart is the best thing for you

in your heart is the best thing for you to do I grew do all right so let me tell

to do I grew do all right so let me tell

to do I grew do all right so let me tell you what I’m going to do now I going to

you what I’m going to do now I going to

you what I’m going to do now I going to prepare the business case I just want to

prepare the business case I just want to

prepare the business case I just want to ask you something can you send me a kind

ask you something can you send me a kind

ask you something can you send me a kind of your background because I didn’t

of your background because I didn’t

of your background because I didn’t found in our website the kind of a media

found in our website the kind of a media

found in our website the kind of a media background those kinds of things if you

background those kinds of things if you

background those kinds of things if you go to Evan chemical calm / about about

go to Evan chemical calm / about about

go to Evan chemical calm / about about oh yeah why you say that before and

oh yeah why you say that before and

oh yeah why you say that before and lowercase a it’ll be there all right and

lowercase a it’ll be there all right and

lowercase a it’ll be there all right and I going to write business case and send

I going to write business case and send

I going to write business case and send you to your approval because everybody

you to your approval because everybody

you to your approval because everybody have to approve their own business case

have to approve their own business case

have to approve their own business case okay you cannot publish a book without

okay you cannot publish a book without

okay you cannot publish a book without approvals otherwise because it’s like

approvals otherwise because it’s like

approvals otherwise because it’s like that you know orico is in my book and us

that you know orico is in my book and us

that you know orico is in my book and us and the sales force

and the sales force

and the sales force and I have so many problems with them

and I have so many problems with them

and I have so many problems with them because they asked me to change like

because they asked me to change like

because they asked me to change like mine or words you know like because they

mine or words you know like because they

mine or words you know like because they don’t like that so I have to change this

don’t like that so I have to change this

don’t like that so I have to change this but that’s life yes do it looks like

but that’s life yes do it looks like

but that’s life yes do it looks like yeah I’m pretty flexible in general on

yeah I’m pretty flexible in general on

yeah I’m pretty flexible in general on that but you know for people watching

that but you know for people watching

that but you know for people watching where I where is your book gonna be how

where I where is your book gonna be how

where I where is your book gonna be how can they find out more information about

can they find out more information about

can they find out more information about you well Ricardo so let’s go go am I

you well Ricardo so let’s go go am I

you well Ricardo so let’s go go am I have my website I send you I think in

have my website I send you I think in

have my website I send you I think in the in the mail and I have also my

the in the mail and I have also my

the in the mail and I have also my linkedin but right now I hate

linkedin but right now I hate

linkedin but right now I hate structuring my website to the book so we

structuring my website to the book so we

structuring my website to the book so we are preparing that right now the book

are preparing that right now the book

are preparing that right now the book would be lunch it most probably in July

would be lunch it most probably in July

would be lunch it most probably in July or August we are going to lunch in Nam

or August we are going to lunch in Nam

or August we are going to lunch in Nam in north america first and then we are

in north america first and then we are

in north america first and then we are going to lunch in europe and UK and then

going to lunch in europe and UK and then

going to lunch in europe and UK and then we’re going to lunch everywhere in the

we’re going to lunch everywhere in the

we’re going to lunch everywhere in the world as we go so why i am doing that

world as we go so why i am doing that

world as we go so why i am doing that now is because we have to lunch before

now is because we have to lunch before

now is because we have to lunch before the frankfurt fear that is the global

the frankfurt fear that is the global

the frankfurt fear that is the global fear of books if you lunch before that

fear of books if you lunch before that

fear of books if you lunch before that you can be global and you can lunch ever

you can be global and you can lunch ever

you can be global and you can lunch ever endured if you don’t do that you have to

endured if you don’t do that you have to

endured if you don’t do that you have to wait for the next year so that’s the

wait for the next year so that’s the

wait for the next year so that’s the reason I’m like you’re hurrying and

reason I’m like you’re hurrying and

reason I’m like you’re hurrying and interviewing everyone right now in doing

interviewing everyone right now in doing

interviewing everyone right now in doing every feast and that’s the reason I say

every feast and that’s the reason I say

every feast and that’s the reason I say that those made us because I told boy I

that those made us because I told boy I

that those made us because I told boy I have to let him in my book because your

have to let him in my book because your

have to let him in my book because your case I knew that you are going to come

case I knew that you are going to come

case I knew that you are going to come to my book that was my intention to

to my book that was my intention to

to my book that was my intention to invite you since the beginning when I

invite you since the beginning when I

invite you since the beginning when I started to build up the book and then I

started to build up the book and then I

started to build up the book and then I was so busy working and also write in

was so busy working and also write in

was so busy working and also write in the book that I totally forgot you know

the book that I totally forgot you know

the book that I totally forgot you know and I said well yeah and you are is my

and I said well yeah and you are is my

and I said well yeah and you are is my strategic plan of my book I have

strategic plan of my book I have

strategic plan of my book I have excelled that is the who have to be my

excelled that is the who have to be my

excelled that is the who have to be my book so I have to invite many people and

book so I have to invite many people and

book so I have to invite many people and you was one of the last but I said well

you was one of the last but I said well

you was one of the last but I said well I have to talk of him and then they

I have to talk of him and then they

I have to talk of him and then they start to approach as I hey can you can

start to approach as I hey can you can

start to approach as I hey can you can you answer can you answer and then

you answer can you answer and then

you answer can you answer and then finally we are here and and I’m really

finally we are here and and I’m really

finally we are here and and I’m really thankful that you accepted there that’s

thankful that you accepted there that’s

thankful that you accepted there that’s really great if you have any more

really great if you have any more

really great if you have any more questions where is that ty was at your

questions where is that ty was at your

questions where is that ty was at your last one I had other questions but wait

last one I had other questions but wait

last one I had other questions but wait a circle some of them you answer so I

a circle some of them you answer so I

a circle some of them you answer so I don’t need that I just wanted to get

don’t need that I just wanted to get

don’t need that I just wanted to get your mindsets that’s more important for

your mindsets that’s more important for

your mindsets that’s more important for me

one question I am a high technology guy

one question I am a high technology guy okay and in my book we are going to talk

okay and in my book we are going to talk

okay and in my book we are going to talk a lot about communities because I think

a lot about communities because I think

a lot about communities because I think the community like Apple they can

the community like Apple they can

the community like Apple they can understand what you need but the trees

understand what you need but the trees

understand what you need but the trees day they have a very quiet marketing

day they have a very quiet marketing

day they have a very quiet marketing strong team that are working all the

strong team that are working all the

strong team that are working all the time you first we just don’t know that

time you first we just don’t know that

time you first we just don’t know that all right that’s the reason they can

all right that’s the reason they can

all right that’s the reason they can read your minds and you buy the next

read your minds and you buy the next

read your minds and you buy the next product and the next product then that’s

product and the next product then that’s

product and the next product then that’s where they do it now how do you see

where they do it now how do you see

where they do it now how do you see communities working for the benefit of

communities working for the benefit of

communities working for the benefit of the users or the buyers services and I

the users or the buyers services and I

the users or the buyers services and I asked you that before any other way now

asked you that before any other way now

asked you that before any other way now ask you about apple and about I’m am

ask you about apple and about I’m am

ask you about apple and about I’m am bill I’m a big believer that communities

bill I’m a big believer that communities

bill I’m a big believer that communities is the future of the products and

is the future of the products and

is the future of the products and services what do you think about that

services what do you think about that

services what do you think about that because you can mold like I have this

because you can mold like I have this

because you can mold like I have this bottle for you and then you tell me I

bottle for you and then you tell me I

bottle for you and then you tell me I want the same bottle in like that i

want the same bottle in like that i

want the same bottle in like that i don’t know like that you know this is

don’t know like that you know this is

don’t know like that you know this is imagine that this is a bottle i put a

imagine that this is a bottle i put a

imagine that this is a bottle i put a like a drop of water here and that’s

like a drop of water here and that’s

like a drop of water here and that’s inflates something like that what do you

inflates something like that what do you

inflates something like that what do you think about that about communities

think about that about communities

think about that about communities influence in the world right now because

influence in the world right now because

influence in the world right now because today always about your tribe yes if you

today always about your tribe yes if you

today always about your tribe yes if you have a tribe of followers you can be

have a tribe of followers you can be

have a tribe of followers you can be successful if you don’t you cannot be

successful if you don’t you cannot be

successful if you don’t you cannot be successful yeah I’m there you know

successful yeah I’m there you know

successful yeah I’m there you know there’s two schools of thought I i don’t

there’s two schools of thought I i don’t

there’s two schools of thought I i don’t know if i have a hard opinion on it um

know if i have a hard opinion on it um

know if i have a hard opinion on it um but you leave the one if you want your

but you leave the one if you want your

but you leave the one if you want your product or service to be successful you

product or service to be successful you

product or service to be successful you need to get you need to get people to

need to get you need to get people to

need to get you need to get people to love it and use it right you’re going to

love it and use it right you’re going to

love it and use it right you’re going to make money by providing value the more

make money by providing value the more

make money by providing value the more value you provide the more money you’re

value you provide the more money you’re

value you provide the more money you’re going to make so to get your customer

going to make so to get your customer

going to make so to get your customer feedback and experience is going to help

feedback and experience is going to help

feedback and experience is going to help you build a better product and it’s

you build a better product and it’s

you build a better product and it’s never been easier to to get that

never been easier to to get that

never been easier to to get that feedback right the technology has made

feedback right the technology has made

feedback right the technology has made it so easy for us to get feedback from

it so easy for us to get feedback from

it so easy for us to get feedback from people and even the fun completely new

people and even the fun completely new

people and even the fun completely new ideas with with web sites like

ideas with with web sites like

ideas with with web sites like Kickstarter that it’s only going to

Kickstarter that it’s only going to

Kickstarter that it’s only going to become easier and easier and easier and

become easier and easier and easier and

become easier and easier and easier and easier to do that

easier to do that

easier to do that on top of that the one cabinet i would

on top of that the one cabinet i would

on top of that the one cabinet i would say is you know advice from akio morita

say is you know advice from akio morita

say is you know advice from akio morita who is a founder of Sony sometimes you

who is a founder of Sony sometimes you

who is a founder of Sony sometimes you need to have the visionary leader to

need to have the visionary leader to

need to have the visionary leader to know what’s possible you know sometimes

know what’s possible you know sometimes

know what’s possible you know sometimes your community can help you have minor

your community can help you have minor

your community can help you have minor tweaks and changes and say do I want

tweaks and changes and say do I want

tweaks and changes and say do I want this bottle and purple or blue or

this bottle and purple or blue or

this bottle and purple or blue or smaller or bigger but they can’t imagine

smaller or bigger but they can’t imagine

smaller or bigger but they can’t imagine a bottle on wheels that can fly to the

a bottle on wheels that can fly to the

a bottle on wheels that can fly to the moon or something right like if you have

moon or something right like if you have

moon or something right like if you have some bigger vision of what you want to

some bigger vision of what you want to

some bigger vision of what you want to accomplish I then that that can still

accomplish I then that that can still

accomplish I then that that can still come from you and you can have your

come from you and you can have your

come from you and you can have your community refine it and tune it and make

community refine it and tune it and make

community refine it and tune it and make it better so i think the the initial

it better so i think the the initial

it better so i think the the initial idea should come from you and not just

idea should come from you and not just

idea should come from you and not just listening to customers and not having a

listening to customers and not having a

listening to customers and not having a vision right you gotta I guess I do have

vision right you gotta I guess I do have

vision right you gotta I guess I do have a strong I started by saying I didn’t

a strong I started by saying I didn’t

a strong I started by saying I didn’t have a strong opinion but I have a

have a strong opinion but I have a

have a strong opinion but I have a strong opinion I think you need to have

strong opinion I think you need to have

strong opinion I think you need to have that vision right you need to know where

that vision right you need to know where

that vision right you need to know where you’re going with the business this is

you’re going with the business this is

you’re going with the business this is the same thing like big big decisions

the same thing like big big decisions

the same thing like big big decisions with your heart the big decision with

with your heart the big decision with

with your heart the big decision with your heart is here’s where I’m going

your heart is here’s where I’m going

your heart is here’s where I’m going here’s what I want to try to accomplish

here’s what I want to try to accomplish

here’s what I want to try to accomplish is what I want to build and put out

is what I want to build and put out

is what I want to build and put out there in the world and then the the

there in the world and then the the

there in the world and then the the small decisions is is the the numbers

small decisions is is the the numbers

small decisions is is the the numbers the data the talking to customers

the data the talking to customers

the data the talking to customers getting their feedback making it better

getting their feedback making it better

getting their feedback making it better you know I’m okay to switch from YouTube

you know I’m okay to switch from YouTube

you know I’m okay to switch from YouTube to yak yak or you know some some others

to yak yak or you know some some others

to yak yak or you know some some others like thing I’ve never even heard of

like thing I’ve never even heard of

like thing I’ve never even heard of because as for my audience is going to

because as for my audience is going to

because as for my audience is going to be now I’m okay to switch to that

be now I’m okay to switch to that

be now I’m okay to switch to that because that’s a little decision but I’m

because that’s a little decision but I’m

because that’s a little decision but I’m still going to be helping entrepreneurs

still going to be helping entrepreneurs

still going to be helping entrepreneurs some way and so I think companies who

some way and so I think companies who

some way and so I think companies who are trying to design a new you know if

are trying to design a new you know if

are trying to design a new you know if you’re designing a book right you’re

you’re designing a book right you’re

you’re designing a book right you’re writing this book the vision for the

writing this book the vision for the

writing this book the vision for the book should be based on what you believe

book should be based on what you believe

book should be based on what you believe right you’re trying to you have strong

right you’re trying to you have strong

right you’re trying to you have strong opinions on customer experience so

opinions on customer experience so

opinions on customer experience so you’re writing this book on customer

you’re writing this book on customer

you’re writing this book on customer experience and the direction of the book

experience and the direction of the book

experience and the direction of the book might change a little bit as you talk to

might change a little bit as you talk to

might change a little bit as you talk to me as you talk to other people they go

me as you talk to other people they go

me as you talk to other people they go there’s a new way that I didn’t think of

there’s a new way that I didn’t think of

there’s a new way that I didn’t think of before talking to these people open up

before talking to these people open up

before talking to these people open up my mind and now this other angles and so

my mind and now this other angles and so

my mind and now this other angles and so you add that in but but you don’t want

you add that in but but you don’t want

you add that in but but you don’t want the community then building the entire

the community then building the entire

the community then building the entire book like you need

book like you need

book like you need have this vision for very you have to do

have this vision for very you have to do

have this vision for very you have to do I value you are the driver and I agree

I value you are the driver and I agree

I value you are the driver and I agree with you that’s a great actually great

with you that’s a great actually great

with you that’s a great actually great what you said because it’s really like

what you said because it’s really like

what you said because it’s really like that i have to i am driving but i’m not

that i have to i am driving but i’m not

that i have to i am driving but i’m not i’m taking I taking clients like people

i’m taking I taking clients like people

i’m taking I taking clients like people that give me opinions and sometimes I

that give me opinions and sometimes I

that give me opinions and sometimes I exactly what you said happened I was

exactly what you said happened I was

exactly what you said happened I was when I started the book was one thing

when I started the book was one thing

when I started the book was one thing right now after we hear so many people I

right now after we hear so many people I

right now after we hear so many people I have totally different opinion is going

have totally different opinion is going

have totally different opinion is going to be something totally different one

to be something totally different one

to be something totally different one last question for you we are doing in

last question for you we are doing in

last question for you we are doing in the book we are going to have

the book we are going to have

the book we are going to have argumentative reality in your business

argumentative reality in your business

argumentative reality in your business case we sort say that in public your

case we sort say that in public your

case we sort say that in public your business case we can put a video of you

business case we can put a video of you

business case we can put a video of you okay talking about your experience I

okay talking about your experience I

okay talking about your experience I will tell you later what we can talk

will tell you later what we can talk

will tell you later what we can talk about everybody mail that but are you

about everybody mail that but are you

about everybody mail that but are you comfortable with that to record a video

comfortable with that to record a video

comfortable with that to record a video for the book that will be ever there

for the book that will be ever there

for the book that will be ever there forever you know what is augmented

forever you know what is augmented

forever you know what is augmented reality ah a relative morality is the

reality ah a relative morality is the

reality ah a relative morality is the thing that you you take your phone you

thing that you you take your phone you

thing that you you take your phone you make a download of application for every

make a download of application for every

make a download of application for every then let’s imagine i have heerd this

then let’s imagine i have heerd this

then let’s imagine i have heerd this bottle then I come here and I put my

bottle then I come here and I put my

bottle then I come here and I put my phone in direction in the in this stock

phone in direction in the in this stock

phone in direction in the in this stock here of veto okay okay then I see

here of veto okay okay then I see

here of veto okay okay then I see instead of seeing that I see your video

instead of seeing that I see your video

instead of seeing that I see your video and then you are there so your business

and then you are there so your business

and then you are there so your business case will be here then we’ll be a sign

case will be here then we’ll be a sign

case will be here then we’ll be a sign over your business case to people who do

over your business case to people who do

over your business case to people who do like that pic if the application if they

like that pic if the application if they

like that pic if the application if they download there is the part i doing that

download there is the part i doing that

download there is the part i doing that and then they see your video and that to

and then they see your video and that to

and then they see your video and that to happen in your shaft is because i have

happen in your shaft is because i have

happen in your shaft is because i have some contributors i’m writing sixty

some contributors i’m writing sixty

some contributors i’m writing sixty seventy percent of the book but in parts

seventy percent of the book but in parts

seventy percent of the book but in parts of them weaker I talk some contributors

of them weaker I talk some contributors

of them weaker I talk some contributors so I want everybody that especially

so I want everybody that especially

so I want everybody that especially companies and people that are

companies and people that are

companies and people that are participating like yourself if possible

participating like yourself if possible

participating like yourself if possible that you record later video and then we

that you record later video and then we

that you record later video and then we can have a video from you talking about

can have a video from you talking about

can have a video from you talking about your business case HP much help I’m

your business case HP much help I’m

your business case HP much help I’m happy to help I mean tell me the details

happy to help I mean tell me the details

happy to help I mean tell me the details I’m happy to make a video as long as I

I’m happy to make a video as long as I

I’m happy to make a video as long as I have the technology to do and happy to

have the technology to do and happy to

have the technology to do and happy to help yeah yeah that’s a normal video you

help yeah yeah that’s a normal video you

help yeah yeah that’s a normal video you have great video so talk about

have great video so talk about

have great video so talk about I have a couple questions from people

I have a couple questions from people

I have a couple questions from people who are watching live stream that I want

who are watching live stream that I want

who are watching live stream that I want to I want to answer uh if you’re okay

to I want to answer uh if you’re okay

to I want to answer uh if you’re okay with that sure sure I I don’t you know I

with that sure sure I I don’t you know I

with that sure sure I I don’t you know I don’t see people here so I told that

don’t see people here so I told that

don’t see people here so I told that there is no people oh no you got to be

there is no people oh no you got to be

there is no people oh no you got to be on the YouTube page not on the google

on the YouTube page not on the google

on the YouTube page not on the google plans so kallik son is asking what does

plans so kallik son is asking what does

plans so kallik son is asking what does customer experience mean to you um what

customer experience mean to you um what

customer experience mean to you um what does customer experience before meal for

does customer experience before meal for

does customer experience before meal for you to me what does customer experience

you to me what does customer experience

you to me what does customer experience mean to me but I mean you can answer to

mean to me but I mean you can answer to

mean to me but I mean you can answer to all these questions that I’m not used to

all these questions that I’m not used to

all these questions that I’m not used to answering I can I can assure you answer

answering I can I can assure you answer

answering I can I can assure you answer well I think okay so customer experience

well I think okay so customer experience

well I think okay so customer experience imagine today the companies as we spoke

imagine today the companies as we spoke

imagine today the companies as we spoke before as well as we discuss it the

before as well as we discuss it the

before as well as we discuss it the company’s differentiation if you take

company’s differentiation if you take

company’s differentiation if you take through competitors are where is mobius

through competitors are where is mobius

through competitors are where is mobius everybody’s trying to do the best in the

everybody’s trying to do the best in the

everybody’s trying to do the best in the majority of the case that there are

majority of the case that there are

majority of the case that there are exceptions a lot of receptions actually

exceptions a lot of receptions actually

exceptions a lot of receptions actually but what differentiate you from your

but what differentiate you from your

but what differentiate you from your competitor is the experience how we

competitor is the experience how we

competitor is the experience how we engage how you keep your clients how

engage how you keep your clients how

engage how you keep your clients how engage them in social media personally

engage them in social media personally

engage them in social media personally yes so what customer experiences today

yes so what customer experiences today

yes so what customer experiences today is the definition of your logic tivity

is the definition of your logic tivity

is the definition of your logic tivity because if you don’t provide a great

because if you don’t provide a great

because if you don’t provide a great experience for your client a great

experience for your client a great

experience for your client a great experience like I bought this boat oh

experience like I bought this boat oh

experience like I bought this boat oh and then i have a problem of the boat i

and then i have a problem of the boat i

and then i have a problem of the boat i didn’t like it the bottle come broke and

didn’t like it the bottle come broke and

didn’t like it the bottle come broke and just a damp example for example for you

just a damp example for example for you

just a damp example for example for you so then i can i go to the supermarket

so then i can i go to the supermarket

so then i can i go to the supermarket and I trying to change the bottle and

and I trying to change the bottle and

and I trying to change the bottle and they say no you already bought you did

they say no you already bought you did

they say no you already bought you did you did open even so I don’t want to

you did open even so I don’t want to

you did open even so I don’t want to change you so they are lost in a client

change you so they are lost in a client

change you so they are lost in a client and they are not seeing my life my life

and they are not seeing my life my life

and they are not seeing my life my life value for day business so that’s a big

value for day business so that’s a big

value for day business so that’s a big mistake so the experience is how I

mistake so the experience is how I

mistake so the experience is how I engage how I give you value can be the

engage how I give you value can be the

engage how I give you value can be the digital can be face-to-face can be a

digital can be face-to-face can be a

digital can be face-to-face can be a product can be a services but that’s

product can be a services but that’s

product can be a services but that’s about what is the experience in the life

about what is the experience in the life

about what is the experience in the life cycle if I have to put that in if you

cycle if I have to put that in if you

cycle if I have to put that in if you had more time as I could explain you in

had more time as I could explain you in

had more time as I could explain you in a long perspective all the details about

a long perspective all the details about

a long perspective all the details about profit customer experience but in the

profit customer experience but in the

profit customer experience but in the short

short

short in a short explanation the experience is

in a short explanation the experience is

in a short explanation the experience is the longitude video that you want to

the longitude video that you want to

the longitude video that you want to give for your company how we engage how

give for your company how we engage how

give for your company how we engage how you delivery is five main elements the

you delivery is five main elements the

you delivery is five main elements the one is the sales cycle the second is the

one is the sales cycle the second is the

one is the sales cycle the second is the is the delivery cycle the third is the

is the delivery cycle the third is the

is the delivery cycle the third is the maintenance cycle for anything yes and

maintenance cycle for anything yes and

maintenance cycle for anything yes and align it with the quality of your

align it with the quality of your

align it with the quality of your services and products because even if I

services and products because even if I

services and products because even if I have a great experience talking with you

have a great experience talking with you

have a great experience talking with you and my project is bad or myself sees bad

and my project is bad or myself sees bad

and my project is bad or myself sees bad you’re not going to stay with me or not

you’re not going to stay with me or not

you’re not going to stay with me or not going to be my fun you’re not going to

going to be my fun you’re not going to

going to be my fun you’re not going to be my advocate later so it’s very

be my advocate later so it’s very

be my advocate later so it’s very important to controi these five things

important to controi these five things

important to controi these five things together and then provide a great

together and then provide a great

together and then provide a great experience and that’s how you treat your

experience and that’s how you treat your

experience and that’s how you treat your client your patience to do a mistake you

client your patience to do a mistake you

client your patience to do a mistake you recognize the mistake are many aspects

recognize the mistake are many aspects

recognize the mistake are many aspects here I hope I answer your question

here I hope I answer your question

here I hope I answer your question unfortunately I cannot see your comments

unfortunately I cannot see your comments

unfortunately I cannot see your comments but I’m trying just to explain yeah so I

but I’m trying just to explain yeah so I

but I’m trying just to explain yeah so I mean Ricardo said a lot there a lot of

mean Ricardo said a lot there a lot of

mean Ricardo said a lot there a lot of great stuff I would just I would just

great stuff I would just I would just

great stuff I would just I would just add care I mean customer experience to

add care I mean customer experience to

add care I mean customer experience to me is care I care that’s great that’s

me is care I care that’s great that’s

me is care I care that’s great that’s great we should care and and then that

great we should care and and then that

great we should care and and then that translates in everything into your

translates in everything into your

translates in everything into your website into your sales process into all

website into your sales process into all

website into your sales process into all of the specifics that Ricardo mentioned

of the specifics that Ricardo mentioned

of the specifics that Ricardo mentioned the five steps care right like you have

the five steps care right like you have

the five steps care right like you have to actually care about your customers if

to actually care about your customers if

to actually care about your customers if you do you worry about providing a great

you do you worry about providing a great

you do you worry about providing a great customer experience you know the other

customer experience you know the other

customer experience you know the other question maybe last question cuz I gotta

question maybe last question cuz I gotta

question maybe last question cuz I gotta wear his short short short short uh ed

wear his short short short short uh ed

wear his short short short short uh ed was we got DIY engineer said very very

was we got DIY engineer said very very

was we got DIY engineer said very very well said Ricardo so you got some fans

well said Ricardo so you got some fans

well said Ricardo so you got some fans there ed said some of my values and

there ed said some of my values and

there ed said some of my values and beliefs are contradicting my business

beliefs are contradicting my business

beliefs are contradicting my business idea but I feel sinister following this

idea but I feel sinister following this

idea but I feel sinister following this dream yeah that’s an easy one if your

dream yeah that’s an easy one if your

dream yeah that’s an easy one if your values and your beliefs are

values and your beliefs are

values and your beliefs are contradicting your business idea don’t

contradicting your business idea don’t

contradicting your business idea don’t do it you can’t do business that you

do it you can’t do business that you

do it you can’t do business that you don’t feel is in line with your values

don’t feel is in line with your values

don’t feel is in line with your values it should be the opposite right you

it should be the opposite right you

it should be the opposite right you gotta start with your values and then

gotta start with your values and then

gotta start with your values and then bring that to your business so I don’t

bring that to your business so I don’t

bring that to your business so I don’t know what your business ideas but that

know what your business ideas but that

know what your business ideas but that isn’t easy that’s that’s that’s making

isn’t easy that’s that’s that’s making

isn’t easy that’s that’s that’s making decision with your head instead of your

decision with your head instead of your

decision with your head instead of your heart right that that’s the I’m trying

heart right that that’s the I’m trying

heart right that that’s the I’m trying to make money quickly doing something

to make money quickly doing something

to make money quickly doing something that I don’t

that I don’t

that I don’t you know I don’t feel good about and

you know I don’t feel good about and

you know I don’t feel good about and that’s never took never way to make a

that’s never took never way to make a

that’s never took never way to make a successful business long term so i would

successful business long term so i would

successful business long term so i would say Eddie as a tough love as this is

say Eddie as a tough love as this is

say Eddie as a tough love as this is your right to feel sinister about it

your right to feel sinister about it

your right to feel sinister about it stop doing it and do something that you

stop doing it and do something that you

stop doing it and do something that you feel you can actually contribute to the

feel you can actually contribute to the

feel you can actually contribute to the world with and is in mind with your

world with and is in mind with your

world with and is in mind with your beliefs yeah and believe this do the

beliefs yeah and believe this do the

beliefs yeah and believe this do the main thing here believe passion else

main thing here believe passion else

main thing here believe passion else with you if you how we can be successful

with you if you how we can be successful

with you if you how we can be successful something that you don’t believe that

something that you don’t believe that

something that you don’t believe that you don’t have passion for is impossible

you don’t have passion for is impossible

you don’t have passion for is impossible practically unless you know you want to

practically unless you know you want to

practically unless you know you want to be unhappy so I advise you to do what

be unhappy so I advise you to do what

be unhappy so I advise you to do what even as yourself because that’s the

even as yourself because that’s the

even as yourself because that’s the what’s on your shirt Eddie what’s on the

what’s on your shirt Eddie what’s on the

what’s on your shirt Eddie what’s on the shirt all right wing it that’s anyway I

shirt all right wing it that’s anyway I

shirt all right wing it that’s anyway I gotta run a you know Ricardo thank you

gotta run a you know Ricardo thank you

gotta run a you know Ricardo thank you so much for the questions good luck with

so much for the questions good luck with

so much for the questions good luck with the book and keep me posted and

the book and keep me posted and

the book and keep me posted and everybody watching I appreciate the love

everybody watching I appreciate the love

everybody watching I appreciate the love and comments and this isn’t possible at

and comments and this isn’t possible at

and comments and this isn’t possible at all without your your love and support

all without your your love and support

all without your your love and support so i will keep track of what Ricardo’s

so i will keep track of what Ricardo’s

so i will keep track of what Ricardo’s up to thank you guys for joining in and

up to thank you guys for joining in and

up to thank you guys for joining in and I’ll see you soon and all right thank

I’ll see you soon and all right thank

I’ll see you soon and all right thank you very much even for your time

you very much even for your time

you very much even for your time appreciate it take care you too thanks

appreciate it take care you too thanks

appreciate it take care you too thanks nice to meet you bye bye

”

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