the truth is I love truth that most of the people who are watching this and you
the people who are watching this and you
the people who are watching this and you and I in many of the things that we
and I in many of the things that we
and I in many of the things that we endeavour to do were just not that good
endeavour to do were just not that good
endeavour to do were just not that good at it
at it
at it the brilliant insight that changes
the brilliant insight that changes
the brilliant insight that changes everything for people is realizing that
everything for people is realizing that
everything for people is realizing that responsibility is never given it’s taken
responsibility is never given it’s taken
responsibility is never given it’s taken and if you choose to take responsibility
and if you choose to take responsibility
and if you choose to take responsibility all these doors open up there are now
all these doors open up there are now
all these doors open up there are now more weird people than normal people
more weird people than normal people
more weird people than normal people because what it means to be weird is
because what it means to be weird is
because what it means to be weird is that you care if you’re in a market
that you care if you’re in a market
that you care if you’re in a market you’re looking around you’re on the
you’re looking around you’re on the
you’re looking around you’re on the edges you didn’t buy the normal thing
need motivation watch a top 10 would
need motivation watch a top 10 would believe nation what’s up at 7 my one
believe nation what’s up at 7 my one
believe nation what’s up at 7 my one word is believe and I believe in you I
word is believe and I believe in you I
word is believe and I believe in you I believe you have an amazing gift inside
believe you have an amazing gift inside
believe you have an amazing gift inside you that I wanna see exploded onto the
you that I wanna see exploded onto the
you that I wanna see exploded onto the world so let’s get your motivation to
world so let’s get your motivation to
world so let’s get your motivation to attend and get you believing in you grab
attend and get you believing in you grab
attend and get you believing in you grab a snack and chew in today’s lessons from
a snack and chew in today’s lessons from
a snack and chew in today’s lessons from a man who went from starting a book
a man who went from starting a book
a man who went from starting a book packaging business from his studio
packaging business from his studio
packaging business from his studio apartment and using his life savings to
apartment and using his life savings to
apartment and using his life savings to launch it to building a business that
launch it to building a business that
launch it to building a business that sold to Yahoo for 30 million dollars and
sold to Yahoo for 30 million dollars and
sold to Yahoo for 30 million dollars and writing 18 best-selling books he’s Seth
writing 18 best-selling books he’s Seth
writing 18 best-selling books he’s Seth Godin and here’s my take on his top ten
Godin and here’s my take on his top ten
Godin and here’s my take on his top ten roses success vol 2 joy
alright let’s kick things off with rule
alright let’s kick things off with rule number one my personal favorite put in
number one my personal favorite put in
number one my personal favorite put in the hours the truth is I love truth that
the hours the truth is I love truth that
the hours the truth is I love truth that most of the people who are watching this
most of the people who are watching this
most of the people who are watching this and you and I in many of the things that
and you and I in many of the things that
and you and I in many of the things that we endeavour to do we’re just not that
we endeavour to do we’re just not that
we endeavour to do we’re just not that good at it and it’s a mistake to fool
good at it and it’s a mistake to fool
good at it and it’s a mistake to fool yourself into thinking you’re as good at
yourself into thinking you’re as good at
yourself into thinking you’re as good at songwriting is Bob Dylan and you’re as
songwriting is Bob Dylan and you’re as
songwriting is Bob Dylan and you’re as good at rapping as Macklemore and you’re
good at rapping as Macklemore and you’re
good at rapping as Macklemore and you’re as good so I get emails all the time
as good so I get emails all the time
as good so I get emails all the time please don’t send me email yet too much
please don’t send me email yet too much
please don’t send me email yet too much email but I get an email from people who
email but I get an email from people who
email but I get an email from people who said I can’t make a thing of this look
said I can’t make a thing of this look
said I can’t make a thing of this look at this work I do it’s awesome why can’t
at this work I do it’s awesome why can’t
at this work I do it’s awesome why can’t I why aren’t I more popular well number
I why aren’t I more popular well number
I why aren’t I more popular well number one we haven’t understood what it’s for
one we haven’t understood what it’s for
one we haven’t understood what it’s for and why you want to be more popular but
and why you want to be more popular but
and why you want to be more popular but number two because you’re not that good
number two because you’re not that good
number two because you’re not that good and you could be good but you haven’t
and you could be good but you haven’t
and you could be good but you haven’t put in the 10,000 hours of the thousand
put in the 10,000 hours of the thousand
put in the 10,000 hours of the thousand hours or the blood and the sweat and the
hours or the blood and the sweat and the
hours or the blood and the sweat and the tears to actually be good at it so if
tears to actually be good at it so if
tears to actually be good at it so if you go back to my blog post from 10
you go back to my blog post from 10
you go back to my blog post from 10 years ago more than half of them are way
years ago more than half of them are way
years ago more than half of them are way below average it took a long time to
below average it took a long time to
below average it took a long time to blog like me right but a lot of people
blog like me right but a lot of people
blog like me right but a lot of people blog 6 times and they say why don’t I
blog 6 times and they say why don’t I
blog 6 times and they say why don’t I have a million followers and so what I’m
have a million followers and so what I’m
have a million followers and so what I’m getting at here is we are living in the
getting at here is we are living in the
getting at here is we are living in the most crowded creative universe in
most crowded creative universe in
most crowded creative universe in history there aren’t three TV networks
history there aren’t three TV networks
history there aren’t three TV networks this a billion there aren’t you know 10
this a billion there aren’t you know 10
this a billion there aren’t you know 10 record labels there’s a billion so
record labels there’s a billion so
record labels there’s a billion so you’re not entitled to any attention
you’re not entitled to any attention
you’re not entitled to any attention you’re not entitled to any leverage but
you’re not entitled to any leverage but
you’re not entitled to any leverage but if you dig ever deeper in the stuff that
if you dig ever deeper in the stuff that
if you dig ever deeper in the stuff that truly matters you may earn some
truly matters you may earn some
truly matters you may earn some attention
attention
attention rule number two take responsibility
rule number two take responsibility
rule number two take responsibility second one is that you’ve been lied to
second one is that you’ve been lied to
second one is that you’ve been lied to for a really long time that school is a
for a really long time that school is a
for a really long time that school is a scam that teaches people to be compliant
scam that teaches people to be compliant
scam that teaches people to be compliant that tells you to only listen to things
that tells you to only listen to things
that tells you to only listen to things that are on the test encourages you to
that are on the test encourages you to
that are on the test encourages you to do the minimum amount because whatever
do the minimum amount because whatever
do the minimum amount because whatever you get away was the rest of the times
you get away was the rest of the times
you get away was the rest of the times yours that’s what we teach you in school
yours that’s what we teach you in school
yours that’s what we teach you in school we invented that so that you would get a
we invented that so that you would get a
we invented that so that you would get a factory job and do what you were told
factory job and do what you were told
factory job and do what you were told because factories needed it so that’s
because factories needed it so that’s
because factories needed it so that’s why they invented school and the
why they invented school and the
why they invented school and the brilliant insight that changes
brilliant insight that changes
brilliant insight that changes everything for people is realizing that
everything for people is realizing that
everything for people is realizing that responsibility is never given it’s taken
responsibility is never given it’s taken
responsibility is never given it’s taken and then if you choose to take
and then if you choose to take
and then if you choose to take responsibility all these doors open up
responsibility all these doors open up
responsibility all these doors open up and that you get a totally different
and that you get a totally different
and that you get a totally different life in exchange because striving for
life in exchange because striving for
life in exchange because striving for authority hoping if someone will give
authority hoping if someone will give
authority hoping if someone will give you a license to tell other people what
you a license to tell other people what
you a license to tell other people what to do that’s pretty rare but if you’re
to do that’s pretty rare but if you’re
to do that’s pretty rare but if you’re willing to take responsibility then no
willing to take responsibility then no
willing to take responsibility then no one can get in your way
one can get in your way
one can get in your way rule number three just get on the damn
rule number three just get on the damn
rule number three just get on the damn horse how do I find my passion or my
horse how do I find my passion or my
horse how do I find my passion or my purpose or my calling and you’ve said
purpose or my calling and you’ve said
purpose or my calling and you’ve said I’m not sure that anyone has a calling
I’m not sure that anyone has a calling
I’m not sure that anyone has a calling did you speak to that a lot thank you
did you speak to that a lot thank you
did you speak to that a lot thank you for teeing this up this whole calling
for teeing this up this whole calling
for teeing this up this whole calling passion thing is complete nonsense it’s
passion thing is complete nonsense it’s
passion thing is complete nonsense it’s as Steve Pressfield would call it the
as Steve Pressfield would call it the
as Steve Pressfield would call it the resistance yes that van Gogh if he had
resistance yes that van Gogh if he had
resistance yes that van Gogh if he had been born 20 years later or 20 years
been born 20 years later or 20 years
been born 20 years later or 20 years earlier he wouldn’t have done what he
earlier he wouldn’t have done what he
earlier he wouldn’t have done what he did it’s not like he some angel came
did it’s not like he some angel came
did it’s not like he some angel came down when he was born and said you’re
down when he was born and said you’re
down when he was born and said you’re gonna become an impressionistic painter
gonna become an impressionistic painter
gonna become an impressionistic painter he wanted to do a thing but didn’t know
he wanted to do a thing but didn’t know
he wanted to do a thing but didn’t know what the thing was and if Steve Jobs had
what the thing was and if Steve Jobs had
what the thing was and if Steve Jobs had been born 20 years earlier he would have
been born 20 years earlier he would have
been born 20 years earlier he would have done a different thing this isn’t about
done a different thing this isn’t about
done a different thing this isn’t about waiting for there’s a right answer
waiting for there’s a right answer
waiting for there’s a right answer because there is no right answer what
because there is no right answer what
because there is no right answer what there are are challenges we can sign up
there are are challenges we can sign up
there are are challenges we can sign up for and emotions we can experience there
for and emotions we can experience there
for and emotions we can experience there are kinds of engagements we can seek out
are kinds of engagements we can seek out
are kinds of engagements we can seek out and ones that we don’t want to if you
and ones that we don’t want to if you
and ones that we don’t want to if you are the kind of person that neat only
are the kind of person that neat only
are the kind of person that neat only feels good when all the chips are in red
feels good when all the chips are in red
feels good when all the chips are in red 86 well then you need to go find that
86 well then you need to go find that
86 well then you need to go find that kind of activity if you’re the kind of
kind of activity if you’re the kind of
kind of activity if you’re the kind of person that would rather have a small
person that would rather have a small
person that would rather have a small circle of people who are committed to
circle of people who are committed to
circle of people who are committed to you for a long time find what any
you for a long time find what any
you for a long time find what any variation of those activities but if
variation of those activities but if
variation of those activities but if you’re waiting for the perfect horse on
you’re waiting for the perfect horse on
you’re waiting for the perfect horse on that carousel to come around you missed
that carousel to come around you missed
that carousel to come around you missed three four or five seven cycles while
three four or five seven cycles while
three four or five seven cycles while you were waiting all the horses are just
you were waiting all the horses are just
you were waiting all the horses are just as good it’s the same carousel just get
as good it’s the same carousel just get
as good it’s the same carousel just get on the damn horn rule number four make
on the damn horn rule number four make
on the damn horn rule number four make change happen anything worth doing is
change happen anything worth doing is
change happen anything worth doing is worth doing because you change
worth doing because you change
worth doing because you change someone else that if we don’t make a
someone else that if we don’t make a
someone else that if we don’t make a change happen what did we do right so
change happen what did we do right so
change happen what did we do right so that change could be lots of things if
that change could be lots of things if
that change could be lots of things if we’re going to talk about brands
we’re going to talk about brands
we’re going to talk about brands harley-davidson is a multi-billion
harley-davidson is a multi-billion
harley-davidson is a multi-billion dollar brand why because they changed
dollar brand why because they changed
dollar brand why because they changed disrespected Outsiders into revered
disrespected Outsiders into revered
disrespected Outsiders into revered insiders and for the people who have had
insiders and for the people who have had
insiders and for the people who have had that transformation happened to them
that transformation happened to them
that transformation happened to them harley-davidson is priceless that’s the
harley-davidson is priceless that’s the
harley-davidson is priceless that’s the change and we’ll do anything but right
change and we’ll do anything but right
change and we’ll do anything but right Apple computer we could replace
Apple computer we could replace
Apple computer we could replace everything Apple makes with something
everything Apple makes with something
everything Apple makes with something else except that Apple changes people
else except that Apple changes people
else except that Apple changes people into people who have good taste about
into people who have good taste about
into people who have good taste about digital goods that’s their Ark that’s
digital goods that’s their Ark that’s
digital goods that’s their Ark that’s the change they make they keep trying to
the change they make they keep trying to
the change they make they keep trying to escalate what it means to have good
escalate what it means to have good
escalate what it means to have good taste so this change is sometimes
taste so this change is sometimes
taste so this change is sometimes amplified if your idea spreads it’s
amplified if your idea spreads it’s
amplified if your idea spreads it’s sometimes amplified if you create the
sometimes amplified if you create the
sometimes amplified if you create the dynamic of the fax machine the purple
dynamic of the fax machine the purple
dynamic of the fax machine the purple cow but you don’t have to do it that way
cow but you don’t have to do it that way
cow but you don’t have to do it that way let’s say you’re a playwright and your
let’s say you’re a playwright and your
let’s say you’re a playwright and your goal is to change the people who come to
goal is to change the people who come to
goal is to change the people who come to your play into people who are able to
your play into people who are able to
your play into people who are able to think more deeply say about gay rights
think more deeply say about gay rights
think more deeply say about gay rights so the Laramie project succeeded because
so the Laramie project succeeded because
so the Laramie project succeeded because if you went to that play you were
if you went to that play you were
if you went to that play you were transformed changed but meet by words
transformed changed but meet by words
transformed changed but meet by words and someone meeting them that was all it
and someone meeting them that was all it
and someone meeting them that was all it was but it worked it made a change
was but it worked it made a change
was but it worked it made a change happen now the byproduct is you and I
happen now the byproduct is you and I
happen now the byproduct is you and I have heard of the play the word spread
have heard of the play the word spread
have heard of the play the word spread but the word spread isn’t the point
but the word spread isn’t the point
but the word spread isn’t the point that’s just a tactic that amplifies the
that’s just a tactic that amplifies the
that’s just a tactic that amplifies the point the point is can you make a change
point the point is can you make a change
point the point is can you make a change happen rule number five be willing to
happen rule number five be willing to
happen rule number five be willing to fail you’re probably gonna fail yeah the
fail you’re probably gonna fail yeah the
fail you’re probably gonna fail yeah the stuff you do is probably gonna suck
stuff you do is probably gonna suck
stuff you do is probably gonna suck you’re probably gonna get in trouble
you’re probably gonna get in trouble
you’re probably gonna get in trouble yeah probably not gonna work are you
yeah probably not gonna work are you
yeah probably not gonna work are you okay with that
okay with that
okay with that as if you’re not okay with that well
as if you’re not okay with that well
as if you’re not okay with that well then that’s why you’re having trouble
then that’s why you’re having trouble
then that’s why you’re having trouble getting your ideas that’s it that’s why
getting your ideas that’s it that’s why
getting your ideas that’s it that’s why you’re having trouble integrating other
you’re having trouble integrating other
you’re having trouble integrating other people into the team that’s why you’re
people into the team that’s why you’re
people into the team that’s why you’re having trouble doing X Y & Z because you
having trouble doing X Y & Z because you
having trouble doing X Y & Z because you aren’t okay with it not working
aren’t okay with it not working
aren’t okay with it not working so you’re waiting for the thing that’s
so you’re waiting for the thing that’s
so you’re waiting for the thing that’s sure to work but the thing that’s sure
sure to work but the thing that’s sure
sure to work but the thing that’s sure to work isn’t gonna happen yeah and if
to work isn’t gonna happen yeah and if
to work isn’t gonna happen yeah and if it is someone’s gonna do it instead of
it is someone’s gonna do it instead of
it is someone’s gonna do it instead of you so all that’s left are the things
you so all that’s left are the things
you so all that’s left are the things that are probably not gonna work yeah
that are probably not gonna work yeah
that are probably not gonna work yeah the thing is when you were four you told
the thing is when you were four you told
the thing is when you were four you told a joke that was funny and when you were
a joke that was funny and when you were
a joke that was funny and when you were eight you did a drawing that was
eight you did a drawing that was
eight you did a drawing that was interesting yeah when you were 14 you
interesting yeah when you were 14 you
interesting yeah when you were 14 you had a conversation with someone that was
had a conversation with someone that was
had a conversation with someone that was truly human you’re capable of it that’s
truly human you’re capable of it that’s
truly human you’re capable of it that’s not the question everyone who’s watching
not the question everyone who’s watching
not the question everyone who’s watching this has written one intelligent
this has written one intelligent
this has written one intelligent sentence I’ve just written more than one
sentence I’ve just written more than one
sentence I’ve just written more than one but it’s a matter of quantity not
but it’s a matter of quantity not
but it’s a matter of quantity not ability yeah so where does the quantity
ability yeah so where does the quantity
ability yeah so where does the quantity come from the quantity comes from being
come from the quantity comes from being
come from the quantity comes from being willing to be wrong being willing to be
willing to be wrong being willing to be
willing to be wrong being willing to be made fun of being willing to be
made fun of being willing to be
made fun of being willing to be embarrassed being willing to fail it
embarrassed being willing to fail it
embarrassed being willing to fail it never gets easier it never gets fun ever
never gets easier it never gets fun ever
never gets easier it never gets fun ever okay fine and gravity also sucks if we
okay fine and gravity also sucks if we
okay fine and gravity also sucks if we didn’t have gravity we could fly yeah so
didn’t have gravity we could fly yeah so
didn’t have gravity we could fly yeah so there’s gravity but we don’t whine about
there’s gravity but we don’t whine about
there’s gravity but we don’t whine about gravity we just acknowledge that there’s
gravity we just acknowledge that there’s
gravity we just acknowledge that there’s gravity and we walk anyway yeah well I
gravity and we walk anyway yeah well I
gravity and we walk anyway yeah well I think the same thing is true about the
think the same thing is true about the
think the same thing is true about the art that we make the difference that we
art that we make the difference that we
art that we make the difference that we make the a customer comes in every day
make the a customer comes in every day
make the a customer comes in every day and the fifth day they come in that
and the fifth day they come in that
and the fifth day they come in that looks like they’ve been crying it is not
looks like they’ve been crying it is not
looks like they’ve been crying it is not your job to say to them is everything
your job to say to them is everything
your job to say to them is everything okay and give them a hug but if you did
okay and give them a hug but if you did
okay and give them a hug but if you did that what would happen right it might
that what would happen right it might
that what would happen right it might not work
not work
not work they might get really angry with you
they might get really angry with you
they might get really angry with you none of your business
none of your business
none of your business but it also might change their life you
but it also might change their life you
but it also might change their life you could sign up for that or not and that’s
could sign up for that or not and that’s
could sign up for that or not and that’s what freedom looks like and that’s why
what freedom looks like and that’s why
what freedom looks like and that’s why freedom is so scary because freedom
freedom is so scary because freedom
freedom is so scary because freedom doesn’t come with a dummies book and
doesn’t come with a dummies book and
doesn’t come with a dummies book and freedom doesn’t come with a permit and
freedom doesn’t come with a permit and
freedom doesn’t come with a permit and freedom doesn’t come with an excuse you
freedom doesn’t come with an excuse you
freedom doesn’t come with an excuse you have to own it and it probably isn’t
have to own it and it probably isn’t
have to own it and it probably isn’t gonna work you know I’ve written 7,000
gonna work you know I’ve written 7,000
gonna work you know I’ve written 7,000 blog posts and half of them were below
blog posts and half of them were below
blog posts and half of them were below average I just didn’t know which ones
average I just didn’t know which ones
average I just didn’t know which ones were below average until after I wrote
were below average until after I wrote
were below average until after I wrote it rule number six blog even if no one
it rule number six blog even if no one
it rule number six blog even if no one read it I would blog every day I think
read it I would blog every day I think
read it I would blog every day I think everyone should do so and here’s the
everyone should do so and here’s the
everyone should do so and here’s the reason if you know that tomorrow you
reason if you know that tomorrow you
reason if you know that tomorrow you have to say something about something
have to say something about something
have to say something about something you noticed about something that might
you noticed about something that might
you noticed about something that might help someone else about an opinion you
help someone else about an opinion you
help someone else about an opinion you have that might stand the test of time
have that might stand the test of time
have that might stand the test of time you will form those opinions you will
you will form those opinions you will
you will form those opinions you will notice those things you will invent that
notice those things you will invent that
notice those things you will invent that idea and if day after day week after
idea and if day after day week after
idea and if day after day week after week you leave this trail behind of
week you leave this trail behind of
week you leave this trail behind of thoughtful examination of your world you
thoughtful examination of your world you
thoughtful examination of your world you can’t help but get better at whatever it
can’t help but get better at whatever it
can’t help but get better at whatever it is you seek to do and if as a byproduct
is you seek to do and if as a byproduct
is you seek to do and if as a byproduct other people read it and trust you more
other people read it and trust you more
other people read it and trust you more that’s a jackpot right then my goal is
that’s a jackpot right then my goal is
that’s a jackpot right then my goal is not to have more readers my goal is not
not to have more readers my goal is not
not to have more readers my goal is not to sell more books my goal is to be
to sell more books my goal is to be
to sell more books my goal is to be trust it in a way that I can make the
trust it in a way that I can make the
trust it in a way that I can make the change that I seek to have happen in the
change that I seek to have happen in the
change that I seek to have happen in the world return on trust how do you gain
world return on trust how do you gain
world return on trust how do you gain permission to talk to people in a way
permission to talk to people in a way
permission to talk to people in a way they want to be talked to you don’t do
they want to be talked to you don’t do
they want to be talked to you don’t do that with SEO and with gaming social
that with SEO and with gaming social
that with SEO and with gaming social media strategies you do that by showing
media strategies you do that by showing
media strategies you do that by showing up in a way that you’d want someone to
up in a way that you’d want someone to
up in a way that you’d want someone to show up for you and I still don’t
show up for you and I still don’t
show up for you and I still don’t understand why people don’t do this rule
understand why people don’t do this rule
understand why people don’t do this rule number seven act like an on commodity
number seven act like an on commodity
number seven act like an on commodity most of the people who were teaching
most of the people who were teaching
most of the people who were teaching right now who are listening to this
right now who are listening to this
right now who are listening to this thing would not hire themselves that if
thing would not hire themselves that if
thing would not hire themselves that if you had to pick someone in the world to
you had to pick someone in the world to
you had to pick someone in the world to do it the thing that you do you’d find
do it the thing that you do you’d find
do it the thing that you do you’d find someone better than you so we’ve changed
someone better than you so we’ve changed
someone better than you so we’ve changed the stakes and we have to be really
the stakes and we have to be really
the stakes and we have to be really clear about that it used to be if you
clear about that it used to be if you
clear about that it used to be if you went to Rhode Island School of Design
went to Rhode Island School of Design
went to Rhode Island School of Design and you got through it you had this huge
and you got through it you had this huge
and you got through it you had this huge head start on people that starts are
head start on people that starts are
head start on people that starts are gone yes so when you think about it you
gone yes so when you think about it you
gone yes so when you think about it you know when when someone says I’m a
know when when someone says I’m a
know when when someone says I’m a freelancer and my primary asset is my
freelancer and my primary asset is my
freelancer and my primary asset is my relationship with my clients well if I
relationship with my clients well if I
relationship with my clients well if I went and asked your clients which of all
went and asked your clients which of all
went and asked your clients which of all the freelancers you worked with is off
the freelancers you worked with is off
the freelancers you worked with is off the charts with the relationship would
the charts with the relationship would
the charts with the relationship would they actually pick you this person right
they actually pick you this person right
they actually pick you this person right that when someone says I’m able to use
that when someone says I’m able to use
that when someone says I’m able to use light in color to create photographs
light in color to create photographs
light in color to create photographs that create an indelible image in
that create an indelible image in
that create an indelible image in people’s heads well if I talk to the
people’s heads well if I talk to the
people’s heads well if I talk to the people who’ve seen it are you really off
people who’ve seen it are you really off
people who’ve seen it are you really off the charts so what I’m saying is yes
the charts so what I’m saying is yes
the charts so what I’m saying is yes this institution is crumbling but that
this institution is crumbling but that
this institution is crumbling but that puts a huge onus on people to be honest
puts a huge onus on people to be honest
puts a huge onus on people to be honest with themselves about the craft that
with themselves about the craft that
with themselves about the craft that you’re not going to get away with the
you’re not going to get away with the
you’re not going to get away with the craft being what it used to be just
craft being what it used to be just
craft being what it used to be just because we could find you and you know I
because we could find you and you know I
because we could find you and you know I gave a talk two weeks ago to the people
gave a talk two weeks ago to the people
gave a talk two weeks ago to the people who make all the imprinted items in the
who make all the imprinted items in the
who make all the imprinted items in the country like pens and the water bottles
country like pens and the water bottles
country like pens and the water bottles things like the huge industry there’s 50
things like the huge industry there’s 50
things like the huge industry there’s 50 thousand a hundred thousand people who
thousand a hundred thousand people who
thousand a hundred thousand people who do this for a living
do this for a living
do this for a living ninety percent of them have a big thick
ninety percent of them have a big thick
ninety percent of them have a big thick catalog they’ll have the same catalog
catalog they’ll have the same catalog
catalog they’ll have the same catalog and the same price list and you go to
and the same price list and you go to
and the same price list and you go to them and they say yeah I have these
them and they say yeah I have these
them and they say yeah I have these water bottles which one do you want that
water bottles which one do you want that
water bottles which one do you want that used to be a really important value add
used to be a really important value add
used to be a really important value add because there was no internet but now
because there was no internet but now
because there was no internet but now there’s the internet sort by price I’ll
there’s the internet sort by price I’ll
there’s the internet sort by price I’ll take this water bottle I’m done ten
take this water bottle I’m done ten
take this water bottle I’m done ten percent of the people actually engage
percent of the people actually engage
percent of the people actually engage with you help you find a thing you never
with you help you find a thing you never
with you help you find a thing you never would have thought of the
would have thought of the
would have thought of the ever the thing that’s off the charts are
ever the thing that’s off the charts are
ever the thing that’s off the charts are taking huge emotional risks as they do
taking huge emotional risks as they do
taking huge emotional risks as they do their work the other 90% are sitting
their work the other 90% are sitting
their work the other 90% are sitting there thinking and they are in the 10%
there thinking and they are in the 10%
there thinking and they are in the 10% they’re not they just have a catalogue
they’re not they just have a catalogue
they’re not they just have a catalogue so sometimes people throw things at me
so sometimes people throw things at me
so sometimes people throw things at me when I’m on stage because my argument is
when I’m on stage because my argument is
when I’m on stage because my argument is I didn’t wish for the world to change
I didn’t wish for the world to change
I didn’t wish for the world to change but it did
but it did
but it did now that the world has changed don’t get
now that the world has changed don’t get
now that the world has changed don’t get frustrated because people are doing
frustrated because people are doing
frustrated because people are doing exactly what you do shopping around
exactly what you do shopping around
exactly what you do shopping around sorting by price buying commodities
sorting by price buying commodities
sorting by price buying commodities because that’s what we do when we’re
because that’s what we do when we’re
because that’s what we do when we’re given the choice so if you want to be
given the choice so if you want to be
given the choice so if you want to be treated as an on commodity act like an
treated as an on commodity act like an
treated as an on commodity act like an on commodity no one is a commodity if
on commodity no one is a commodity if
on commodity no one is a commodity if they don’t want to be rule number eight
they don’t want to be rule number eight
they don’t want to be rule number eight be different I don’t think I’m not
be different I don’t think I’m not
be different I don’t think I’m not different than most people I just had a
different than most people I just had a
different than most people I just had a few really lucky moments that I took
few really lucky moments that I took
few really lucky moments that I took advantage of and when I was in college
advantage of and when I was in college
advantage of and when I was in college one of those moments hit and I got to
one of those moments hit and I got to
one of those moments hit and I got to co-found a little business that ended up
co-found a little business that ended up
co-found a little business that ended up becoming a snack bar and a ticket bureau
becoming a snack bar and a ticket bureau
becoming a snack bar and a ticket bureau and a bagel delivery service and a
and a bagel delivery service and a
and a bagel delivery service and a birthday cake service and a lot of you
birthday cake service and a lot of you
birthday cake service and a lot of you service and a travel agency and every
service and a travel agency and every
service and a travel agency and every week we started something new we was
week we started something new we was
week we started something new we was semi related to the college so we got to
semi related to the college so we got to
semi related to the college so we got to use their payroll system and in exchange
use their payroll system and in exchange
use their payroll system and in exchange we didn’t get to keep any of the money
we didn’t get to keep any of the money
we didn’t get to keep any of the money right so it was great because I get to
right so it was great because I get to
right so it was great because I get to explore all this stuff without the
explore all this stuff without the
explore all this stuff without the stress of saying what if it doesn’t work
stress of saying what if it doesn’t work
stress of saying what if it doesn’t work right I already didn’t have anything
right I already didn’t have anything
right I already didn’t have anything right and a couple weeks into it I
right and a couple weeks into it I
right and a couple weeks into it I started to look at things say you mean I
started to look at things say you mean I
started to look at things say you mean I could just go and start a new things and
could just go and start a new things and
could just go and start a new things and no one could tell me not to yeah and my
no one could tell me not to yeah and my
no one could tell me not to yeah and my roommates didn’t understand that and the
roommates didn’t understand that and the
roommates didn’t understand that and the people on my hall didn’t understand that
people on my hall didn’t understand that
people on my hall didn’t understand that and my teacher and as soon as that
and my teacher and as soon as that
and my teacher and as soon as that happened I stopped trying to get good
happened I stopped trying to get good
happened I stopped trying to get good grades in school because no one’s ever
grades in school because no one’s ever
grades in school because no one’s ever gonna look at my grades anyway I started
gonna look at my grades anyway I started
gonna look at my grades anyway I started taking as many courses that they could
taking as many courses that they could
taking as many courses that they could cuts the same price to take six instead
cuts the same price to take six instead
cuts the same price to take six instead of four so go ahead and it just adopted
of four so go ahead and it just adopted
of four so go ahead and it just adopted this new posture which is how do I do
this new posture which is how do I do
this new posture which is how do I do things for the people on trying to serve
things for the people on trying to serve
things for the people on trying to serve how do I make interesting things happen
how do I make interesting things happen
how do I make interesting things happen because it’s not a race or contest
because it’s not a race or contest
because it’s not a race or contest it’s a journey yeah you know and I live
it’s a journey yeah you know and I live
it’s a journey yeah you know and I live in New York now and one of the saddest
in New York now and one of the saddest
in New York now and one of the saddest things was to watch the tourists go to
things was to watch the tourists go to
things was to watch the tourists go to Olive Garden why would you go to New
Olive Garden why would you go to New
Olive Garden why would you go to New York City and then heat it the Olive
York City and then heat it the Olive
York City and then heat it the Olive Garden what is that about right and what
Garden what is that about right and what
Garden what is that about right and what it’s about is because you like the
it’s about is because you like the
it’s about is because you like the regular kind you don’t want to be
regular kind you don’t want to be
regular kind you don’t want to be surprised because
surprised because
surprised because want to do the safe thing well if that’s
want to do the safe thing well if that’s
want to do the safe thing well if that’s what you want then don’t be a tourist
what you want then don’t be a tourist
what you want then don’t be a tourist stay home and I think the same thing is
stay home and I think the same thing is
stay home and I think the same thing is true about work like if you want a job
true about work like if you want a job
true about work like if you want a job where someone’s gonna tell you what to
where someone’s gonna tell you what to
where someone’s gonna tell you what to do
do
do then go work for a different fast-food
then go work for a different fast-food
then go work for a different fast-food place go work for a place you know where
place go work for a place you know where
place go work for a place you know where they’re just gonna give you a manual
they’re just gonna give you a manual
they’re just gonna give you a manual yeah but if you want a gig where you can
yeah but if you want a gig where you can
yeah but if you want a gig where you can put on a show and be a different kind of
put on a show and be a different kind of
put on a show and be a different kind of human being because you can yeah
human being because you can yeah
human being because you can yeah there aren’t many companies like dr.
there aren’t many companies like dr.
there aren’t many companies like dr. pros that have figured out how to let
pros that have figured out how to let
pros that have figured out how to let someone do that rule number nine treat
someone do that rule number nine treat
someone do that rule number nine treat different people differently treat
different people differently treat
different people differently treat different people differently you’ve seen
different people differently you’ve seen
different people differently you’ve seen this curve before it’s called the bell
this curve before it’s called the bell
this curve before it’s called the bell curve or the normal distribution if you
curve or the normal distribution if you
curve or the normal distribution if you took a stats class you know that it’s
took a stats class you know that it’s
took a stats class you know that it’s called the normal distribution because
called the normal distribution because
called the normal distribution because the people in the center eighty-eight
the people in the center eighty-eight
the people in the center eighty-eight percent or so are normal and the people
percent or so are normal and the people
percent or so are normal and the people on the edges are weird and that what
on the edges are weird and that what
on the edges are weird and that what you’re supposed to do is ignore the
you’re supposed to do is ignore the
you’re supposed to do is ignore the weird people because there aren’t that
weird people because there aren’t that
weird people because there aren’t that many of them make normal stuff for
many of them make normal stuff for
many of them make normal stuff for normal people and it worked great for a
normal people and it worked great for a
normal people and it worked great for a hundred years but here’s what’s
hundred years but here’s what’s
hundred years but here’s what’s happening thanks to the internet the
happening thanks to the internet the
happening thanks to the internet the curve is melting drip by drip day by day
curve is melting drip by drip day by day
curve is melting drip by drip day by day when you give people a choice they take
when you give people a choice they take
when you give people a choice they take a choice there are now more weird people
a choice there are now more weird people
a choice there are now more weird people than normal people because what it means
than normal people because what it means
than normal people because what it means to be weird is that you care if you’re
to be weird is that you care if you’re
to be weird is that you care if you’re in a market you’re looking around you’re
in a market you’re looking around you’re
in a market you’re looking around you’re on the edges you didn’t buy the normal
on the edges you didn’t buy the normal
on the edges you didn’t buy the normal thing so look at all these brands
thing so look at all these brands
thing so look at all these brands billion dollar brands all of them every
billion dollar brands all of them every
billion dollar brands all of them every one of them was built for weird people
one of them was built for weird people
one of them was built for weird people none of them was aimed at the center of
none of them was aimed at the center of
none of them was aimed at the center of the market when they came out that what
the market when they came out that what
the market when they came out that what we have the opportunity to do is choose
we have the opportunity to do is choose
we have the opportunity to do is choose to build stuff that some people care
to build stuff that some people care
to build stuff that some people care about so many of you work for companies
about so many of you work for companies
about so many of you work for companies that have the motto you can choose
that have the motto you can choose
that have the motto you can choose anyone and wear anyone and that’s not
anyone and wear anyone and that’s not
anyone and wear anyone and that’s not gonna fly anymore because we have to
gonna fly anymore because we have to
gonna fly anymore because we have to understand the different people here
understand the different people here
understand the different people here differently different people see things
differently different people see things
differently different people see things differently you can’t have everyone
differently you can’t have everyone
differently you can’t have everyone don’t try to have everyone but you can
don’t try to have everyone but you can
don’t try to have everyone but you can have someone if you are willing to
have someone if you are willing to
have someone if you are willing to embrace them a rule number 10 the last
embrace them a rule number 10 the last
embrace them a rule number 10 the last one before some very special bonus clips
one before some very special bonus clips
one before some very special bonus clips seize the moment there’s the external
seize the moment there’s the external
seize the moment there’s the external thing in the internal thing the external
thing in the internal thing the external
thing in the internal thing the external thing is this is our revolution we live
thing is this is our revolution we live
thing is this is our revolution we live in this moment of time when anyone with
in this moment of time when anyone with
in this moment of time when anyone with a hundred bucks can connect to a billion
a hundred bucks can connect to a billion
a hundred bucks can connect to a billion and a half people around the world
and a half people around the world
and a half people around the world anytime they want to we live in this
anytime they want to we live in this
anytime they want to we live in this place where we each have more leverage
place where we each have more leverage
place where we each have more leverage and a bigger platform than any human on
and a bigger platform than any human on
and a bigger platform than any human on earth
earth
earth her head before us and internally if not
her head before us and internally if not
her head before us and internally if not this moment when right that if we’re not
this moment when right that if we’re not
this moment when right that if we’re not gonna speak up now are things gonna be
gonna speak up now are things gonna be
gonna speak up now are things gonna be easier or better a year from now we wait
easier or better a year from now we wait
easier or better a year from now we wait for things to calm down we wait for it
for things to calm down we wait for it
for things to calm down we wait for it to be the right moment but this is the
to be the right moment but this is the
to be the right moment but this is the right moment that we we look back a year
right moment that we we look back a year
right moment that we we look back a year in our life five years ago and we rarely
in our life five years ago and we rarely
in our life five years ago and we rarely say I’m disappointed that I spoke up I’m
say I’m disappointed that I spoke up I’m
say I’m disappointed that I spoke up I’m disappointed that I did my art I’m
disappointed that I did my art I’m
disappointed that I did my art I’m disappointed that I connected to
disappointed that I connected to
disappointed that I connected to somebody we don’t what we regret is not
somebody we don’t what we regret is not
somebody we don’t what we regret is not doing that so here we are in this moment
doing that so here we are in this moment
doing that so here we are in this moment of high leverage and all we can do is
of high leverage and all we can do is
of high leverage and all we can do is watch cat videos and whine about our
watch cat videos and whine about our
watch cat videos and whine about our boss and I just I think we can do better
now I’ve got three very special seth
now I’ve got three very special seth godin bonus clips around how to dance
godin bonus clips around how to dance
godin bonus clips around how to dance with fear seek out things that you were
with fear seek out things that you were
with fear seek out things that you were wrong about and be in constant
wrong about and be in constant
wrong about and be in constant reinvention but before that commitment
reinvention but before that commitment
reinvention but before that commitment of the daytime you just watched an
of the daytime you just watched an
of the daytime you just watched an amazing video you got inspired you learn
amazing video you got inspired you learn
amazing video you got inspired you learn something what are you going to commit
something what are you going to commit
something what are you going to commit to right now to change somehow in your
to right now to change somehow in your
to right now to change somehow in your life or your business
life or your business
life or your business write it down the comments below I’m
write it down the comments below I’m
write it down the comments below I’m really curious to see what you guys have
really curious to see what you guys have
really curious to see what you guys have to say thank you so much for watching I
to say thank you so much for watching I
to say thank you so much for watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever you’re
believe in yourself and whatever you’re
believe in yourself and whatever you’re one where it is much love I’ll see you
one where it is much love I’ll see you
one where it is much love I’ll see you soon and enjoy the bonus clips
genius is an ancient term for the voice
genius is an ancient term for the voice in our head that is capable of doing
in our head that is capable of doing
in our head that is capable of doing something for the first time it’s
something for the first time it’s
something for the first time it’s capable of being generous it’s capable
capable of being generous it’s capable
capable of being generous it’s capable of being original and our job is to let
of being original and our job is to let
of being original and our job is to let the genius out you aren’t a genius we
the genius out you aren’t a genius we
the genius out you aren’t a genius we are all carrying genius now the
are all carrying genius now the
are all carrying genius now the challenge with letting the genius out is
challenge with letting the genius out is
challenge with letting the genius out is it might not work and that expression it
it might not work and that expression it
it might not work and that expression it might not work is super hard to say out
might not work is super hard to say out
might not work is super hard to say out loud I say it out loud all the time
loud I say it out loud all the time
loud I say it out loud all the time because the fear cannot be defeated the
because the fear cannot be defeated the
because the fear cannot be defeated the fear will not go away the fear is
fear will not go away the fear is
fear will not go away the fear is hardwired into us for a good reason
hardwired into us for a good reason
hardwired into us for a good reason literally DNA survival yeah and the
literally DNA survival yeah and the
literally DNA survival yeah and the thing is we’re just mistaken because you
thing is we’re just mistaken because you
thing is we’re just mistaken because you had a reason to be afraid during the
had a reason to be afraid during the
had a reason to be afraid during the Spanish Inquisition and you have a
Spanish Inquisition and you have a
Spanish Inquisition and you have a reason to be afraid of a baseball bats
reason to be afraid of a baseball bats
reason to be afraid of a baseball bats flying into the stands so your amygdala
flying into the stands so your amygdala
flying into the stands so your amygdala is activated your lizard brain goes into
is activated your lizard brain goes into
is activated your lizard brain goes into defensive mode but if you have to give a
defensive mode but if you have to give a
defensive mode but if you have to give a presentation at work or speak to your
presentation at work or speak to your
presentation at work or speak to your kid’s third-grade class you’re afraid
kid’s third-grade class you’re afraid
kid’s third-grade class you’re afraid why what’s gonna happen exactly nothing
why what’s gonna happen exactly nothing
why what’s gonna happen exactly nothing so we have all this false fear now you
so we have all this false fear now you
so we have all this false fear now you can paralyze yourself trying to make it
can paralyze yourself trying to make it
can paralyze yourself trying to make it go away you can read everything and
go away you can read everything and
go away you can read everything and study everything and be sure you’re
study everything and be sure you’re
study everything and be sure you’re right that’s exhausting yeah the other
right that’s exhausting yeah the other
right that’s exhausting yeah the other thing you can do is you can dance with
thing you can do is you can dance with
thing you can do is you can dance with it and if you dance with the fear and
it and if you dance with the fear and
it and if you dance with the fear and say oh it’s a compass it’s giving me a
say oh it’s a compass it’s giving me a
say oh it’s a compass it’s giving me a hint that I’m on to something and I’m
hint that I’m on to something and I’m
hint that I’m on to something and I’m doing something that might not work so
doing something that might not work so
doing something that might not work so here’s where the magic of our age kicks
here’s where the magic of our age kicks
here’s where the magic of our age kicks in the cost of being a photographer
in the cost of being a photographer
in the cost of being a photographer today compared to what it cost Ansel
today compared to what it cost Ansel
today compared to what it cost Ansel Adams to be a photographer the cost of
Adams to be a photographer the cost of
Adams to be a photographer the cost of being a published writer today cost in
being a published writer today cost in
being a published writer today cost in time and effort and risk compared to
time and effort and risk compared to
time and effort and risk compared to what it took
what it took
what it took Ernest Hemingway to be a writer there’s
Ernest Hemingway to be a writer there’s
Ernest Hemingway to be a writer there’s no comparison so what we get to do is
no comparison so what we get to do is
no comparison so what we get to do is keep playing and if you get to keep
keep playing and if you get to keep
keep playing and if you get to keep playing you know imagine I grew up in
playing you know imagine I grew up in
playing you know imagine I grew up in Buffalo where the bowling leagues right
Buffalo where the bowling leagues right
Buffalo where the bowling leagues right and one of the drivers of bowling is you
and one of the drivers of bowling is you
and one of the drivers of bowling is you got to pay buy the game so I only got
got to pay buy the game so I only got
got to pay buy the game so I only got three games I got to be careful with my
three games I got to be careful with my
three games I got to be careful with my rolls well what would happen if you had
rolls well what would happen if you had
rolls well what would happen if you had unlimited bowling who had unlimited
unlimited bowling who had unlimited
unlimited bowling who had unlimited bowling you could practice different
bowling you could practice different
bowling you could practice different shots you could practice different
shots you could practice different
shots you could practice different approaches don’t worry about it we’re
approaches don’t worry about it we’re
approaches don’t worry about it we’re not keeping score that’s where we live
not keeping score that’s where we live
not keeping score that’s where we live now
now
now unlimited bowling
unlimited bowling
unlimited bowling and so we got to decide are we just
and so we got to decide are we just
and so we got to decide are we just constantly trying to get it just right
constantly trying to get it just right
constantly trying to get it just right down the center which is boring and
down the center which is boring and
down the center which is boring and isn’t gonna get us anywhere or do we
isn’t gonna get us anywhere or do we
isn’t gonna get us anywhere or do we have the guts to say you know this might
have the guts to say you know this might
have the guts to say you know this might not work but I’m gonna persistently and
not work but I’m gonna persistently and
not work but I’m gonna persistently and consistently and generously bring it
consistently and generously bring it
consistently and generously bring it forward so here’s the guy riding and
forward so here’s the guy riding and
forward so here’s the guy riding and it’s working it’s working he’s pioneered
it’s working it’s working he’s pioneered
it’s working it’s working he’s pioneered a new method and everyone understands
a new method and everyone understands
a new method and everyone understands that he’s a genius and he’s only got one
that he’s a genius and he’s only got one
that he’s a genius and he’s only got one guy left a path and he’s committed to
guy left a path and he’s committed to
guy left a path and he’s committed to this new method
this new method
this new method he’s revolutionized the way bike racing
he’s revolutionized the way bike racing
he’s revolutionized the way bike racing is going to work and then someone copies
is going to work and then someone copies
is going to work and then someone copies him and then once that happens you gotta
him and then once that happens you gotta
him and then once that happens you gotta invent something else you can’t go back
invent something else you can’t go back
invent something else you can’t go back to normal there is no normal we have to
to normal there is no normal we have to
to normal there is no normal we have to quiet that voice in our head the one
quiet that voice in our head the one
quiet that voice in our head the one that says an alligator is going to eat
that says an alligator is going to eat
that says an alligator is going to eat us or that a shark is gonna land on our
us or that a shark is gonna land on our
us or that a shark is gonna land on our house we have to get all over the story
house we have to get all over the story
house we have to get all over the story of Icarus and realize that this is what
of Icarus and realize that this is what
of Icarus and realize that this is what we just signed up for we signed up to be
we just signed up for we signed up to be
we just signed up for we signed up to be in constant reinvention because that’s
in constant reinvention because that’s
in constant reinvention because that’s the byproduct of the connection economy
the byproduct of the connection economy
the byproduct of the connection economy I think that I adopted a practice of
I think that I adopted a practice of
I think that I adopted a practice of intentionally seeking out things I was
intentionally seeking out things I was
intentionally seeking out things I was wrong about and I learned this the hard
wrong about and I learned this the hard
wrong about and I learned this the hard way it cost me over a hundred billion
way it cost me over a hundred billion
way it cost me over a hundred billion dollars which is a lot of money that’s a
dollars which is a lot of money that’s a
dollars which is a lot of money that’s a lot of money so I was on the internet
lot of money so I was on the internet
lot of money so I was on the internet before there was a World Wide Web and
before there was a World Wide Web and
before there was a World Wide Web and when the web came along I said this is
when the web came along I said this is
when the web came along I said this is stupid it’s just like prodigy which most
stupid it’s just like prodigy which most
stupid it’s just like prodigy which most people here don’t even know what that
people here don’t even know what that
people here don’t even know what that was that was before AOL and was an
was that was before AOL and was an
was that was before AOL and was an online service just like prodigy said
online service just like prodigy said
online service just like prodigy said it’s slower and there’s no business
it’s slower and there’s no business
it’s slower and there’s no business model he’ll never work and so for months
model he’ll never work and so for months
model he’ll never work and so for months my internet company didn’t have a
my internet company didn’t have a
my internet company didn’t have a website didn’t buy up all the cool
website didn’t buy up all the cool
website didn’t buy up all the cool domains business.com went for seven
domains business.com went for seven
domains business.com went for seven million dollars we could have bought it
million dollars we could have bought it
million dollars we could have bought it for ten and ten dollars and we didn’t do
for ten and ten dollars and we didn’t do
for ten and ten dollars and we didn’t do any of the things that would have helped
any of the things that would have helped
any of the things that would have helped us a lot because I believed it didn’t
us a lot because I believed it didn’t
us a lot because I believed it didn’t make sense so I have adopted this
make sense so I have adopted this
make sense so I have adopted this practice of on a regular basis finding a
practice of on a regular basis finding a
practice of on a regular basis finding a topic that I’m sure about and describing
topic that I’m sure about and describing
topic that I’m sure about and describing out loud to a trusted person why I’m
out loud to a trusted person why I’m
out loud to a trusted person why I’m wrong
wrong
wrong taking the other side arguing in detail
taking the other side arguing in detail
taking the other side arguing in detail what could happen that would make me
what could happen that would make me
what could happen that would make me wrong and what is his helping me with is
wrong and what is his helping me with is
wrong and what is his helping me with is not becoming wishy-washy and never
not becoming wishy-washy and never
not becoming wishy-washy and never making decision but every once in a
making decision but every once in a
making decision but every once in a while feeling that feeling it almost
while feeling that feeling it almost
while feeling that feeling it almost makes a noise when you do it of the
makes a noise when you do it of the
makes a noise when you do it of the brain flipping to a different way of
brain flipping to a different way of
brain flipping to a different way of looking at the world and that flipping
looking at the world and that flipping
looking at the world and that flipping is essential if we live in revolutionary
is essential if we live in revolutionary
is essential if we live in revolutionary times and I think we do now so in an
times and I think we do now so in an
times and I think we do now so in an example I have spent time with people in
example I have spent time with people in
example I have spent time with people in the record business and when you talk to
the record business and when you talk to
the record business and when you talk to someone 10 or 15 years ago the record
someone 10 or 15 years ago the record
someone 10 or 15 years ago the record business about how it was all going to
business about how it was all going to
business about how it was all going to end and it did end like two years ago
end and it did end like two years ago
end and it did end like two years ago they would just yell at you and argue
they would just yell at you and argue
they would just yell at you and argue with you or throw you out of the office
with you or throw you out of the office
with you or throw you out of the office I’ve been thrown I have some great
I’ve been thrown I have some great
I’ve been thrown I have some great offices but every once in a while you’ll
offices but every once in a while you’ll
offices but every once in a while you’ll see someone say back to you your words
see someone say back to you your words
see someone say back to you your words as if they believe them and every once
as if they believe them and every once
as if they believe them and every once in a while they’ll go yeah and then you
in a while they’ll go yeah and then you
in a while they’ll go yeah and then you can just hear the noise and that person
can just hear the noise and that person
can just hear the noise and that person now can just clear the table because all
now can just clear the table because all
now can just clear the table because all their competitors don’t believe it and
their competitors don’t believe it and
their competitors don’t believe it and they do and that is a really useful
they do and that is a really useful
they do and that is a really useful practice in small and in debate if you
practice in small and in debate if you
practice in small and in debate if you have to think of one word that’s most
have to think of one word that’s most
have to think of one word that’s most important to you or that sums you Apple
important to you or that sums you Apple
important to you or that sums you Apple that would be like a little beacon they
that would be like a little beacon they
that would be like a little beacon they believe nation if you want to know what
believe nation if you want to know what
believe nation if you want to know what the most important one word is for Tony
the most important one word is for Tony
the most important one word is for Tony Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a very special secret video for you check
very special secret video for you check
very special secret video for you check the description for details
the description for details
the description for details [Music]
”
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