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Steve Wynn’s Top 10 Rules For Success


you can’t wait to get the building

you can’t wait to get the building finished you can have the cash flow I

finished you can have the cash flow I

finished you can have the cash flow I can’t promise to be right all the time

can’t promise to be right all the time

can’t promise to be right all the time oh my god Herbie I forgot the medicine

oh my god Herbie I forgot the medicine

oh my god Herbie I forgot the medicine bag you know each one of these places

bag you know each one of these places

bag you know each one of these places exists because of the things we learned

exists because of the things we learned

exists because of the things we learned before forget all about the movies in

before forget all about the movies in

before forget all about the movies in the Hollywood and the eye in the sky and

the Hollywood and the eye in the sky and

the Hollywood and the eye in the sky and the security you got to be able to do it

the security you got to be able to do it

the security you got to be able to do it up or down Wow I love that idea it’s fun

up or down Wow I love that idea it’s fun

up or down Wow I love that idea it’s fun to build hotels make money be successful

to build hotels make money be successful

to build hotels make money be successful get lucky but it has kept me a happy

get lucky but it has kept me a happy

get lucky but it has kept me a happy happy person we’re in the top three

happy person we’re in the top three

happy person we’re in the top three that’s a kid that’s a kicky thing to be

that’s a kid that’s a kicky thing to be

that’s a kid that’s a kicky thing to be able to do he’s an American business

able to do he’s an American business

able to do he’s an American business magnate he’s best known for his

magnate he’s best known for his

magnate he’s best known for his involvement in the luxury Casino and

involvement in the luxury Casino and

involvement in the luxury Casino and hotel industries in 2015 Forbes

hotel industries in 2015 Forbes

hotel industries in 2015 Forbes estimated his net worth a 2.4 billion

estimated his net worth a 2.4 billion

estimated his net worth a 2.4 billion dollars he’s Steve Wynn and here are his

dollars he’s Steve Wynn and here are his

dollars he’s Steve Wynn and here are his top ten goals for success people that

top ten goals for success people that

top ten goals for success people that build great things in any business

build great things in any business

build great things in any business anywhere they all have one thing in

anywhere they all have one thing in

anywhere they all have one thing in common they love the process if you

common they love the process if you

common they love the process if you start a building or a company because

start a building or a company because

start a building or a company because it’s money you can’t wait to get the

it’s money you can’t wait to get the

it’s money you can’t wait to get the building finished you can have the cash

building finished you can have the cash

building finished you can have the cash flow you’ll get the building finished

flow you’ll get the building finished

flow you’ll get the building finished and you’ll probably have the cash flow

and you’ll probably have the cash flow

and you’ll probably have the cash flow but if you love the idea of creating a

but if you love the idea of creating a

but if you love the idea of creating a building you love the process of solving

building you love the process of solving

building you love the process of solving the problems of digging into the details

the problems of digging into the details

the problems of digging into the details of tearing up the paper and over and

of tearing up the paper and over and

of tearing up the paper and over and over again revisiting a room a lobby a

over again revisiting a room a lobby a

over again revisiting a room a lobby a restaurant to get it so that it really

restaurant to get it so that it really

restaurant to get it so that it really feels good if you’ve got a passion for

feels good if you’ve got a passion for

feels good if you’ve got a passion for process you’re the kind of a person if

process you’re the kind of a person if

process you’re the kind of a person if you’re surrounded by good colleagues

you’re surrounded by good colleagues

you’re surrounded by good colleagues then that’s a team that produces

then that’s a team that produces

then that’s a team that produces superior projects and and all of us at

superior projects and and all of us at

superior projects and and all of us at Wynn Resorts we share that passion for

Wynn Resorts we share that passion for

Wynn Resorts we share that passion for the process of creating these places and

the process of creating these places and

the process of creating these places and so although we’d love the idea that they

so although we’d love the idea that they

so although we’d love the idea that they end up being profitable for our

end up being profitable for our

end up being profitable for our shareholders and it’s given us all a

shareholders and it’s given us all a

shareholders and it’s given us all a good life and I’m thankful for that I’m

good life and I’m thankful for that I’m

good life and I’m thankful for that I’m really thankful for the idea that I’m

really thankful for the idea that I’m

really thankful for the idea that I’m standing here today to walk you through

standing here today to walk you through

standing here today to walk you through another project that were dying to build

another project that were dying to build

another project that were dying to build in a fancy city like Boston

in a fancy city like Boston

in a fancy city like Boston entrepreneurs have an appetite for

entrepreneurs have an appetite for

entrepreneurs have an appetite for living uncomfortably that is a bit

living uncomfortably that is a bit

living uncomfortably that is a bit unusual truly living uncomfortably

unusual truly living uncomfortably

unusual truly living uncomfortably because when you get a close-up look at

because when you get a close-up look at

because when you get a close-up look at running your own business

running your own business

running your own business it’s scary however having said that I

it’s scary however having said that I

it’s scary however having said that I will also say that entrepreneurs who

will also say that entrepreneurs who

will also say that entrepreneurs who survive long enough to be interviewed by

survive long enough to be interviewed by

survive long enough to be interviewed by you are entrepreneurs who are not guys

you are entrepreneurs who are not guys

you are entrepreneurs who are not guys that fly without a net it’s one thing to

that fly without a net it’s one thing to

that fly without a net it’s one thing to be able to sustain risk and to live with

be able to sustain risk and to live with

be able to sustain risk and to live with a certain degree of uncertainty to rely

a certain degree of uncertainty to rely

a certain degree of uncertainty to rely on your judgment it’s quite another

on your judgment it’s quite another

on your judgment it’s quite another thing to be reckless when Michael

thing to be reckless when Michael

thing to be reckless when Michael Jackson asked me in an interview he did

Jackson asked me in an interview he did

Jackson asked me in an interview he did with me once when I introduced in the

with me once when I introduced in the

with me once when I introduced in the Siegfried and Roy you want to do an

Siegfried and Roy you want to do an

Siegfried and Roy you want to do an illusion for his thriller tour and I

illusion for his thriller tour and I

illusion for his thriller tour and I introduced NASA NAR I had shown him a

introduced NASA NAR I had shown him a

introduced NASA NAR I had shown him a tour of the Mirage just before it opened

tour of the Mirage just before it opened

tour of the Mirage just before it opened right he was amazed he said you get

right he was amazed he said you get

right he was amazed he said you get scared I said no but Huck with all that

scared I said no but Huck with all that

scared I said no but Huck with all that that thing that your bill guys look

that thing that your bill guys look

that thing that your bill guys look Michael before we broke ground we

Michael before we broke ground we

Michael before we broke ground we developed a business plan we examined

developed a business plan we examined

developed a business plan we examined re-examined re-examined again and again

re-examined re-examined again and again

re-examined re-examined again and again our fundamentals I said we raise five

our fundamentals I said we raise five

our fundamentals I said we raise five hundred twenty-five million with some of

hundred twenty-five million with some of

hundred twenty-five million with some of the toughest people in the world because

the toughest people in the world because

the toughest people in the world because our story was convincing by the time we

our story was convincing by the time we

our story was convincing by the time we broke ground Michael we were so sure of

broke ground Michael we were so sure of

broke ground Michael we were so sure of what we were doing that we did not think

what we were doing that we did not think

what we were doing that we did not think we were flying without a net or being a

we were flying without a net or being a

we were flying without a net or being a huge risk-taker and I said I think in

huge risk-taker and I said I think in

huge risk-taker and I said I think in answer to your question right I think at

answer to your question right I think at

answer to your question right I think at the end of the day you can live with the

the end of the day you can live with the

the end of the day you can live with the discomfort but you’re also self-critical

discomfort but you’re also self-critical

discomfort but you’re also self-critical and I speaking for myself and my

and I speaking for myself and my

and I speaking for myself and my colleagues we never risked the farm

colleagues we never risked the farm

colleagues we never risked the farm never risk the farm my responsibility of

never risk the farm my responsibility of

never risk the farm my responsibility of my employees my stockholders is such

my employees my stockholders is such

my employees my stockholders is such that I can’t promise to be right all the

that I can’t promise to be right all the

that I can’t promise to be right all the time

time

time no one can you make calls sometimes

no one can you make calls sometimes

no one can you make calls sometimes they’re right sometimes they’re wrong

they’re right sometimes they’re wrong

they’re right sometimes they’re wrong but capital structure allows you to

but capital structure allows you to

but capital structure allows you to survive the inevitable cycles of

survive the inevitable cycles of

survive the inevitable cycles of business I just go up and down as surely

business I just go up and down as surely

business I just go up and down as surely as sunrise and sunset except we don’t

as sunrise and sunset except we don’t

as sunrise and sunset except we don’t know the timing they allow you to

know the timing they allow you to

know the timing they allow you to survive your own miscalculation capital

survive your own miscalculation capital

survive your own miscalculation capital structure I learned at a young age

structure I learned at a young age

structure I learned at a young age thanks to Mike Milken

thanks to Mike Milken

thanks to Mike Milken tell me the story capital structure is

tell me the story capital structure is

tell me the story capital structure is everything and I’ve always had a capital

everything and I’ve always had a capital

everything and I’ve always had a capital structure that was bulletproof I know

structure that was bulletproof I know

structure that was bulletproof I know that if something is instantly

that if something is instantly

that if something is instantly gratifying it will be repeated all of us

gratifying it will be repeated all of us

gratifying it will be repeated all of us as adolescents remember that to be true

as adolescents remember that to be true

as adolescents remember that to be true anything that’s immediately gratifying

anything that’s immediately gratifying

anything that’s immediately gratifying will be repeated and the strongest force

will be repeated and the strongest force

will be repeated and the strongest force and the earth is something that affects

and the earth is something that affects

and the earth is something that affects your self-esteem if you can make someone

your self-esteem if you can make someone

your self-esteem if you can make someone feel good about themselves they will

feel good about themselves they will

feel good about themselves they will love you for it they will be loyal to

love you for it they will be loyal to

love you for it they will be loyal to you you talk about plugging into the

you you talk about plugging into the

you you talk about plugging into the energy inner interpersonal dynamics you

energy inner interpersonal dynamics you

energy inner interpersonal dynamics you you get to be responsible for another

you get to be responsible for another

you get to be responsible for another person feeling better about themselves

person feeling better about themselves

person feeling better about themselves and you’ve hit the jackpot

and you’ve hit the jackpot

and you’ve hit the jackpot that’s a dead-on bullseye in human

that’s a dead-on bullseye in human

that’s a dead-on bullseye in human relations so I said to myself those that

relations so I said to myself those that

relations so I said to myself those that idea is clear and self-evident every one

idea is clear and self-evident every one

idea is clear and self-evident every one of you in this room okay if I accept and

of you in this room okay if I accept and

of you in this room okay if I accept and you accept the idea that anything that’s

you accept the idea that anything that’s

you accept the idea that anything that’s instantly gratifying will be repeated I

instantly gratifying will be repeated I

instantly gratifying will be repeated I say to myself in the context of this

say to myself in the context of this

say to myself in the context of this building if I could get my employees

building if I could get my employees

building if I could get my employees one at a time to reach out and talk and

one at a time to reach out and talk and

one at a time to reach out and talk and engage guests on a very personal level

engage guests on a very personal level

engage guests on a very personal level not a dealer talking to a blackjack

not a dealer talking to a blackjack

not a dealer talking to a blackjack player but Annie talking to mr. Jones

player but Annie talking to mr. Jones

player but Annie talking to mr. Jones how are you today mr. Jones nice to see

how are you today mr. Jones nice to see

how are you today mr. Jones nice to see you again is there anything I could do

you again is there anything I could do

you again is there anything I could do for you you feel like playing blackjack

for you you feel like playing blackjack

for you you feel like playing blackjack this morning how’s your wife

this morning how’s your wife

this morning how’s your wife all of a sudden forget the crystal

all of a sudden forget the crystal

all of a sudden forget the crystal chandeliers and the hand-woven carpets

chandeliers and the hand-woven carpets

chandeliers and the hand-woven carpets and the marble it means nothing all of a

and the marble it means nothing all of a

and the marble it means nothing all of a sudden you’re engaged with someone who

sudden you’re engaged with someone who

sudden you’re engaged with someone who cares about you if I could arrange for

cares about you if I could arrange for

cares about you if I could arrange for my employees to find that gratifying and

my employees to find that gratifying and

my employees to find that gratifying and rewarding and increasing of their self

rewarding and increasing of their self

rewarding and increasing of their self esteem I would have plugged in to the

esteem I would have plugged in to the

esteem I would have plugged in to the magic of business and I finally with the

magic of business and I finally with the

magic of business and I finally with the help of some other people figured it out

help of some other people figured it out

help of some other people figured it out four five six years ago and it changed

four five six years ago and it changed

four five six years ago and it changed my business and changed my life it was a

my business and changed my life it was a

my business and changed my life it was a subject that I’m going to explain to you

subject that I’m going to explain to you

subject that I’m going to explain to you called storytelling

called storytelling

called storytelling we took 900 supervisors a twin and put

we took 900 supervisors a twin and put

we took 900 supervisors a twin and put him in school it took about three or

him in school it took about three or

him in school it took about three or four hours of training with some people

four hours of training with some people

four hours of training with some people from England and we explained to him

from England and we explained to him

from England and we explained to him that we had a structure in the company

that we had a structure in the company

that we had a structure in the company that was very convenient in every part

that was very convenient in every part

that was very convenient in every part of the hotel which runs as you know 24

of the hotel which runs as you know 24

of the hotel which runs as you know 24 hours a day we have a pre-shift meeting

hours a day we have a pre-shift meeting

hours a day we have a pre-shift meeting if it’s a restaurant just before the

if it’s a restaurant just before the

if it’s a restaurant just before the restaurant opens the maitre d or the

restaurant opens the maitre d or the

restaurant opens the maitre d or the manager meets with the waiters and has a

manager meets with the waiters and has a

manager meets with the waiters and has a 10-minute session the chef in the

10-minute session the chef in the

10-minute session the chef in the kitchen meets with his cooking line and

kitchen meets with his cooking line and

kitchen meets with his cooking line and has a session housekeepers on each floor

has a session housekeepers on each floor

has a session housekeepers on each floor meet with the in Spectra TSA’s that are

meet with the in Spectra TSA’s that are

meet with the in Spectra TSA’s that are the supervisors on each floor of the

the supervisors on each floor of the

the supervisors on each floor of the hotel department by department public

hotel department by department public

hotel department by department public area porters there are collections of 12

area porters there are collections of 12

area porters there are collections of 12 to 15 people or maybe as few as seven

to 15 people or maybe as few as seven

to 15 people or maybe as few as seven with a line supervisor who gives them

with a line supervisor who gives them

with a line supervisor who gives them whatever it is they need to learn that

whatever it is they need to learn that

whatever it is they need to learn that day before they start their shift we had

day before they start their shift we had

day before they start their shift we had a structure in place in the hotel that

a structure in place in the hotel that

a structure in place in the hotel that was very convenient but instead of

was very convenient but instead of

was very convenient but instead of giving them inane or ordinary or mundane

giving them inane or ordinary or mundane

giving them inane or ordinary or mundane information we changed the program to

information we changed the program to

information we changed the program to this the supervisor said to the group of

this the supervisor said to the group of

this the supervisor said to the group of eight or ten or twelve people has

eight or ten or twelve people has

eight or ten or twelve people has anybody got a story of something that

anybody got a story of something that

anybody got a story of something that happened yesterday or in the past week

happened yesterday or in the past week

happened yesterday or in the past week special with a guest and now I’m going

special with a guest and now I’m going

special with a guest and now I’m going to give you a true example bellman says

to give you a true example bellman says

to give you a true example bellman says that a Bell captain yeah yesterday I

that a Bell captain yeah yesterday I

that a Bell captain yeah yesterday I checked in a man and his wife older

checked in a man and his wife older

checked in a man and his wife older couple from California and the bags came

couple from California and the bags came

couple from California and the bags came in and I asked them to check and see if

in and I asked them to check and see if

in and I asked them to check and see if all the bags were there and the woman

all the bags were there and the woman

all the bags were there and the woman let out a hoot oh my god Herbie I forgot

let out a hoot oh my god Herbie I forgot

let out a hoot oh my god Herbie I forgot the medicine bag and that was a small

the medicine bag and that was a small

the medicine bag and that was a small hand case in which his medicine he was a

hand case in which his medicine he was a

hand case in which his medicine he was a diabetic and her medicine there were in

diabetic and her medicine there were in

diabetic and her medicine there were in their 70s were contained oh my god

their 70s were contained oh my god

their 70s were contained oh my god Herbie your insulin is in

Herbie your insulin is in

Herbie your insulin is in bag I left it on the front hall table

bag I left it on the front hall table

bag I left it on the front hall table when we got in the car oh my god what

when we got in the car oh my god what

when we got in the car oh my god what are we going to do we’ll have to go back

are we going to do we’ll have to go back

are we going to do we’ll have to go back I’ll call the airport

I’ll call the airport

I’ll call the airport bellman tells him he’ll captain I told

bellman tells him he’ll captain I told

bellman tells him he’ll captain I told him just a minute ma’am where do you

him just a minute ma’am where do you

him just a minute ma’am where do you live

live

live Pacific Palisades is there anybody at

Pacific Palisades is there anybody at

Pacific Palisades is there anybody at home at your house

home at your house

home at your house well our housekeepers there I have a

well our housekeepers there I have a

well our housekeepers there I have a brother that lives in Encino izzle it’s

brother that lives in Encino izzle it’s

brother that lives in Encino izzle it’s a Latino bellman my brother jefe lives

a Latino bellman my brother jefe lives

a Latino bellman my brother jefe lives in Encino why don’t I give him a call he

in Encino why don’t I give him a call he

in Encino why don’t I give him a call he can go over to your house and pick up

can go over to your house and pick up

can go over to your house and pick up the bag and we’ll manage to get it here

the bag and we’ll manage to get it here

the bag and we’ll manage to get it here for you when do you need the medicine it

for you when do you need the medicine it

for you when do you need the medicine it was three o’clock in the afternoon she

was three o’clock in the afternoon she

was three o’clock in the afternoon she says by 7:00 a.m. he says don’t you

says by 7:00 a.m. he says don’t you

says by 7:00 a.m. he says don’t you worry if you can get that lady on the

worry if you can get that lady on the

worry if you can get that lady on the phone tell her that a herve Mendez is

phone tell her that a herve Mendez is

phone tell her that a herve Mendez is coming and we’ll get it here at seven

coming and we’ll get it here at seven

coming and we’ll get it here at seven o’clock in the morning you can do that

o’clock in the morning you can do that

o’clock in the morning you can do that yes ma’am

yes ma’am

yes ma’am she calls he waits she calls tells the

she calls he waits she calls tells the

she calls he waits she calls tells the housekeeper is the bag there yes you

housekeeper is the bag there yes you

housekeeper is the bag there yes you left it on the front hall table Herve is

left it on the front hall table Herve is

left it on the front hall table Herve is coming to get it let him have it within

coming to get it let him have it within

coming to get it let him have it within the next hour okay bye you sure you can

the next hour okay bye you sure you can

the next hour okay bye you sure you can do it please lady enjoy dinner have a

do it please lady enjoy dinner have a

do it please lady enjoy dinner have a good time everything’s going to be fine

good time everything’s going to be fine

good time everything’s going to be fine I promise

I promise

I promise kit goes downstairs tells the bellman on

kit goes downstairs tells the bellman on

kit goes downstairs tells the bellman on duty that is supervisor that he’s got to

duty that is supervisor that he’s got to

duty that is supervisor that he’s got to go get the bag jumps into his car drives

go get the bag jumps into his car drives

go get the bag jumps into his car drives five hours to his brother’s house picks

five hours to his brother’s house picks

five hours to his brother’s house picks up the bag turns around and gets back to

up the bag turns around and gets back to

up the bag turns around and gets back to Las Vegas at 4:00 in the morning takes

Las Vegas at 4:00 in the morning takes

Las Vegas at 4:00 in the morning takes the bag to the bellman and says make

the bag to the bellman and says make

the bag to the bellman and says make sure this gets to room ten oh whatever

sure this gets to room ten oh whatever

sure this gets to room ten oh whatever it was by 7:00 a.m. it’s got the ladies

it was by 7:00 a.m. it’s got the ladies

it was by 7:00 a.m. it’s got the ladies medicine

I’m not done with the story the

I’m not done with the story the relevance of this story there’s a

relevance of this story there’s a

relevance of this story there’s a thousand of those a month the

thousand of those a month the

thousand of those a month the supervisors been trained everybody in

supervisors been trained everybody in

supervisors been trained everybody in the room says wow that’s great

the room says wow that’s great

the room says wow that’s great Mendez we have an internet loop special

Mendez we have an internet loop special

Mendez we have an internet loop special Internet’s thing in the hotel for the

Internet’s thing in the hotel for the

Internet’s thing in the hotel for the employees and we have a sign shop and we

employees and we have a sign shop and we

employees and we have a sign shop and we make signs for the back of the house

make signs for the back of the house

make signs for the back of the house immediately

immediately

immediately a picture is taken of that bellman

a picture is taken of that bellman

a picture is taken of that bellman Mendez his story is encapsulated in

Mendez his story is encapsulated in

Mendez his story is encapsulated in large print we make paper signs and we

large print we make paper signs and we

large print we make paper signs and we decorate the back of the house we

decorate the back of the house we

decorate the back of the house we publish Mendez’s picture and story on

publish Mendez’s picture and story on

publish Mendez’s picture and story on the internet and it’s all over the

the internet and it’s all over the

the internet and it’s all over the employees staff dining room and

employees staff dining room and

employees staff dining room and everybody is reading about this bellman

everybody is reading about this bellman

everybody is reading about this bellman who’s now a local hero and his chest is

who’s now a local hero and his chest is

who’s now a local hero and his chest is out to here and he’s taken a bow and he

out to here and he’s taken a bow and he

out to here and he’s taken a bow and he feels great because of the recognition

feels great because of the recognition

feels great because of the recognition he’s getting from his peer group now

he’s getting from his peer group now

he’s getting from his peer group now everybody else in the room with that

everybody else in the room with that

everybody else in the room with that bellman is looking for a story so they

bellman is looking for a story so they

bellman is looking for a story so they can tell it the next day we found we

can tell it the next day we found we

can tell it the next day we found we found a key we found a key to making a

found a key we found a key to making a

found a key we found a key to making a single employee acting with a single

single employee acting with a single

single employee acting with a single guest instantly gratifying and

guest instantly gratifying and

guest instantly gratifying and increasing of their self esteem now

increasing of their self esteem now

increasing of their self esteem now every employee in the hotel is looking

every employee in the hotel is looking

every employee in the hotel is looking for a story the dealers are on their way

for a story the dealers are on their way

for a story the dealers are on their way down the hall to take a break at the

down the hall to take a break at the

down the hall to take a break at the staff dining room and they see a lady

staff dining room and they see a lady

staff dining room and they see a lady and a man looking a little confused and

and a man looking a little confused and

and a man looking a little confused and they walk over and break and say you

they walk over and break and say you

they walk over and break and say you look like you’re looking for something

look like you’re looking for something

look like you’re looking for something can I help you and lace is what we’re

can I help you and lace is what we’re

can I help you and lace is what we’re looking for a meeting room called

looking for a meeting room called

looking for a meeting room called Lafitte oh that’s our ballroom you’re

Lafitte oh that’s our ballroom you’re

Lafitte oh that’s our ballroom you’re you’re standing here by the b-bar you

you’re standing here by the b-bar you

you’re standing here by the b-bar you have to go down past the wing lay the

have to go down past the wing lay the

have to go down past the wing lay the Chinese restaurant wait a minute come on

Chinese restaurant wait a minute come on

Chinese restaurant wait a minute come on with me I’ll take you and the dealer

with me I’ll take you and the dealer

with me I’ll take you and the dealer makes a detour for five minutes and

makes a detour for five minutes and

makes a detour for five minutes and takes this couple and shows them the

takes this couple and shows them the

takes this couple and shows them the Lafitte room you think that that hotel

Lafitte room you think that that hotel

Lafitte room you think that that hotel is ever going to be the same again

is ever going to be the same again

is ever going to be the same again to those two people or that lady and her

to those two people or that lady and her

to those two people or that lady and her husband with

husband with

husband with the insulin hell screw the chandeliers

the insulin hell screw the chandeliers

the insulin hell screw the chandeliers and again woven fabrics in the Onyx and

and again woven fabrics in the Onyx and

and again woven fabrics in the Onyx and the marble that means nothing they’re

the marble that means nothing they’re

the marble that means nothing they’re going to tell their friends what an

going to tell their friends what an

going to tell their friends what an incredible place my hotel is we’ve taken

incredible place my hotel is we’ve taken

incredible place my hotel is we’ve taken storytelling 24 hours a day seven days a

storytelling 24 hours a day seven days a

storytelling 24 hours a day seven days a week every day of the year to a great

week every day of the year to a great

week every day of the year to a great discipline in our company giving people

discipline in our company giving people

discipline in our company giving people recognition for doing the one thing that

recognition for doing the one thing that

recognition for doing the one thing that creates a franchise that’s strong

creates a franchise that’s strong

creates a franchise that’s strong stronger than anything I know about that

stronger than anything I know about that

stronger than anything I know about that applies to your business you’ve got to

applies to your business you’ve got to

applies to your business you’ve got to find those ideas that lift your staff

find those ideas that lift your staff

find those ideas that lift your staff make them feel great about themselves in

make them feel great about themselves in

make them feel great about themselves in the context of your business you do that

the context of your business you do that

the context of your business you do that and I tell you that the results will

and I tell you that the results will

and I tell you that the results will astound you first an idea and then a

astound you first an idea and then a

astound you first an idea and then a program first an idea and then a

program first an idea and then a

program first an idea and then a building it works every time you know

building it works every time you know

building it works every time you know each one of these places exists because

each one of these places exists because

each one of these places exists because of the things we’ve learned before you

of the things we’ve learned before you

of the things we’ve learned before you could not have had a Bellagio without a

could not have had a Bellagio without a

could not have had a Bellagio without a Mirage or a win without a Bellagio or an

Mirage or a win without a Bellagio or an

Mirage or a win without a Bellagio or an encore without a win we we try new ideas

encore without a win we we try new ideas

encore without a win we we try new ideas we creep along doing new things testing

we creep along doing new things testing

we creep along doing new things testing them out you know when we didn’t put

them out you know when we didn’t put

them out you know when we didn’t put everything around the casino at Wynn I

everything around the casino at Wynn I

everything around the casino at Wynn I was a little nervous before opening

was a little nervous before opening

was a little nervous before opening because it Bellagio everything was

because it Bellagio everything was

because it Bellagio everything was around the casino and you walked out of

around the casino and you walked out of

around the casino and you walked out of every restaurant into the slot machines

every restaurant into the slot machines

every restaurant into the slot machines here and when we didn’t do that we let

here and when we didn’t do that we let

here and when we didn’t do that we let people go discover the country club

people go discover the country club

people go discover the country club discover Alex discover Okada well they

discover Alex discover Okada well they

discover Alex discover Okada well they did and they appreciated the fact that

did and they appreciated the fact that

did and they appreciated the fact that not everything was around the casino

not everything was around the casino

not everything was around the casino that each place because of the mountain

that each place because of the mountain

that each place because of the mountain had its own environment not disturbed by

had its own environment not disturbed by

had its own environment not disturbed by the outside views here at encore we have

the outside views here at encore we have

the outside views here at encore we have taken advantage of that very same

taken advantage of that very same

taken advantage of that very same mentality and gone further in using

mentality and gone further in using

mentality and gone further in using natural light and gardens and plants

natural light and gardens and plants

natural light and gardens and plants every hotel I’ve ever built has been the

every hotel I’ve ever built has been the

every hotel I’ve ever built has been the highest-grossing casino in any city

highest-grossing casino in any city

highest-grossing casino in any city we’ve ever been

we’ve ever been

we’ve ever been period the largest amount of money ever

period the largest amount of money ever

period the largest amount of money ever won by a licensed casino in the state of

won by a licensed casino in the state of

won by a licensed casino in the state of Nevada when I built it was Mirage that

Nevada when I built it was Mirage that

Nevada when I built it was Mirage that record was broken when we built Bellagio

record was broken when we built Bellagio

record was broken when we built Bellagio and then the current record is held by

and then the current record is held by

and then the current record is held by Wynn Las Vegas seven hundred and seventy

Wynn Las Vegas seven hundred and seventy

Wynn Las Vegas seven hundred and seventy million dollars in casino revenue last

million dollars in casino revenue last

million dollars in casino revenue last year that was more than anybody else in

year that was more than anybody else in

year that was more than anybody else in the history of the state 170 odd million

the history of the state 170 odd million

the history of the state 170 odd million was slot machines 600 million was tables

was slot machines 600 million was tables

was slot machines 600 million was tables of the 600 million in tables fifty-two

of the 600 million in tables fifty-two

of the 600 million in tables fifty-two percent of it was from Asia 24 percent

percent of it was from Asia 24 percent

percent of it was from Asia 24 percent was from Latin America

was from Latin America

was from Latin America 24 percent was in the United States

24 percent was in the United States

24 percent was in the United States interesting huh

interesting huh

interesting huh 450 million out of 600 million was from

450 million out of 600 million was from

450 million out of 600 million was from outside the United States why are people

outside the United States why are people

outside the United States why are people from San Paulo Brazil Rio de Janeiro

from San Paulo Brazil Rio de Janeiro

from San Paulo Brazil Rio de Janeiro Buenos Aires Bogota Colombia Monterrey

Buenos Aires Bogota Colombia Monterrey

Buenos Aires Bogota Colombia Monterrey Mexico Mexico City these are where we

Mexico Mexico City these are where we

Mexico Mexico City these are where we have offices Hong Kong Taiwan Seoul

have offices Hong Kong Taiwan Seoul

have offices Hong Kong Taiwan Seoul Korea Tokyo and all over mainland China

Korea Tokyo and all over mainland China

Korea Tokyo and all over mainland China why do they get on airplanes fly over

why do they get on airplanes fly over

why do they get on airplanes fly over other casinos to come to Las Vegas

other casinos to come to Las Vegas

other casinos to come to Las Vegas because of the atmosphere because of

because of the atmosphere because of

because of the atmosphere because of wonderful service because of a great

wonderful service because of a great

wonderful service because of a great hotel staff because it’s fun to be there

hotel staff because it’s fun to be there

hotel staff because it’s fun to be there with the a gamble or you don’t and and

with the a gamble or you don’t and and

with the a gamble or you don’t and and although we broke the record at 770

although we broke the record at 770

although we broke the record at 770 million for a casino revenue for any

million for a casino revenue for any

million for a casino revenue for any licensee in the history of Nevada the

licensee in the history of Nevada the

licensee in the history of Nevada the non casino revenue was 860 million over

non casino revenue was 860 million over

non casino revenue was 860 million over half yup and it’s the 860 that made it

half yup and it’s the 860 that made it

half yup and it’s the 860 that made it possible for the 770 I’m going through

possible for the 770 I’m going through

possible for the 770 I’m going through all this with you all to explain to you

all this with you all to explain to you

all this with you all to explain to you our attitude why we do what we do and

our attitude why we do what we do and

our attitude why we do what we do and what really matters in our business and

what really matters in our business and

what really matters in our business and it’s two words and everything else is

it’s two words and everything else is

it’s two words and everything else is baloney forget all about the movies in

baloney forget all about the movies in

baloney forget all about the movies in the Hollywood and the eye in the sky and

the Hollywood and the eye in the sky and

the Hollywood and the eye in the sky and the security one thing one thing matters

the security one thing one thing matters

the security one thing one thing matters to the state of Massachusetts if it

to the state of Massachusetts if it

to the state of Massachusetts if it cares about revenue and jobs guest

cares about revenue and jobs guest

cares about revenue and jobs guest experience

experience

experience if people have a good time if they’re

if people have a good time if they’re

if people have a good time if they’re well served if they’re in an atmosphere

well served if they’re in an atmosphere

well served if they’re in an atmosphere that’s exciting and stimulating they

that’s exciting and stimulating they

that’s exciting and stimulating they come back again they’re willing to pay

come back again they’re willing to pay

come back again they’re willing to pay more money next year a little more than

more money next year a little more than

more money next year a little more than they paid this year so that we can cover

they paid this year so that we can cover

they paid this year so that we can cover the increasing cost of doing business

the increasing cost of doing business

the increasing cost of doing business unions need increases people want to get

unions need increases people want to get

unions need increases people want to get paid more money cost of living goes up

paid more money cost of living goes up

paid more money cost of living goes up you get a franchise because people have

you get a franchise because people have

you get a franchise because people have a good experience and when you give

a good experience and when you give

a good experience and when you give people a good experience

people a good experience

people a good experience they come from outside the region into

they come from outside the region into

they come from outside the region into the region and if you want to get people

the region and if you want to get people

the region and if you want to get people from over there to come over here you

from over there to come over here you

from over there to come over here you better build something here that’s

better build something here that’s

better build something here that’s better than there I don’t want to

better than there I don’t want to

better than there I don’t want to minimize the impact of economic business

minimize the impact of economic business

minimize the impact of economic business cycles on Las Vegas because there

cycles on Las Vegas because there

cycles on Las Vegas because there certainly is an impact no question about

certainly is an impact no question about

certainly is an impact no question about it

it

it we’re like the rest of the United States

we’re like the rest of the United States

we’re like the rest of the United States there’s a recession we feel it there’s a

there’s a recession we feel it there’s a

there’s a recession we feel it there’s a boom we feel it but if you’re a business

boom we feel it but if you’re a business

boom we feel it but if you’re a business executive and a manager like myself and

executive and a manager like myself and

executive and a manager like myself and my colleagues are that’s not really our

my colleagues are that’s not really our

my colleagues are that’s not really our issue our issue is to run the business

issue our issue is to run the business

issue our issue is to run the business to lead the staff good times or bad

to lead the staff good times or bad

to lead the staff good times or bad that’s what we get paid for and to a

that’s what we get paid for and to a

that’s what we get paid for and to a certain extent you can look upon these

certain extent you can look upon these

certain extent you can look upon these kinds of economic cycles as exercises

kinds of economic cycles as exercises

kinds of economic cycles as exercises you got to be able to do it up or down

you got to be able to do it up or down

you got to be able to do it up or down you know in the bright sunshine or a

you know in the bright sunshine or a

you know in the bright sunshine or a little in the shade you got to be able

little in the shade you got to be able

little in the shade you got to be able to do this the skills that we’ve

to do this the skills that we’ve

to do this the skills that we’ve developed and and the our ambitions are

developed and and the our ambitions are

developed and and the our ambitions are irrelevant to the economic conditions

irrelevant to the economic conditions

irrelevant to the economic conditions outside we have to react perhaps you

outside we have to react perhaps you

outside we have to react perhaps you know we’ll try you know when when it’s

know we’ll try you know when when it’s

know we’ll try you know when when it’s really booming we we enjoy higher levels

really booming we we enjoy higher levels

really booming we we enjoy higher levels of revenue we can maybe we’re a little

of revenue we can maybe we’re a little

of revenue we can maybe we’re a little bit freer with the payroll then we would

bit freer with the payroll then we would

bit freer with the payroll then we would be when times are tight but basically I

be when times are tight but basically I

be when times are tight but basically I don’t really care

don’t really care

don’t really care about short-term business cycles that

about short-term business cycles that

about short-term business cycles that doesn’t mean that I’m insensitive to

doesn’t mean that I’m insensitive to

doesn’t mean that I’m insensitive to them but that’s not my primary

them but that’s not my primary

them but that’s not my primary responsibility it’s to my guests through

responsibility it’s to my guests through

responsibility it’s to my guests through my staff so we’ll open the hotel exactly

my staff so we’ll open the hotel exactly

my staff so we’ll open the hotel exactly the way we would if this was the World’s

the way we would if this was the World’s

the way we would if this was the World’s Fair boom period exactly the same way

Fair boom period exactly the same way

Fair boom period exactly the same way we’ve got to be consistent with our

we’ve got to be consistent with our

we’ve got to be consistent with our staff and we got to be consistent with

staff and we got to be consistent with

staff and we got to be consistent with the public what keeps you hustling

the public what keeps you hustling

the public what keeps you hustling because I’m one of those rarely

because I’m one of those rarely

because I’m one of those rarely fortunate really lucky people who’s

fortunate really lucky people who’s

fortunate really lucky people who’s doing what he loves consequently I’ve

doing what he loves consequently I’ve

doing what he loves consequently I’ve never worked a day in my life I love

never worked a day in my life I love

never worked a day in my life I love what I’m doing I’m a student of creating

what I’m doing I’m a student of creating

what I’m doing I’m a student of creating spaces where people go whoa ah Wow

spaces where people go whoa ah Wow

spaces where people go whoa ah Wow I love that idea and and I’ve never been

I love that idea and and I’ve never been

I love that idea and and I’ve never been able to do it perfectly excuse me I

able to do it perfectly excuse me I

able to do it perfectly excuse me I always think I have to do one more hotel

always think I have to do one more hotel

always think I have to do one more hotel because maybe just maybe I’ll get it

because maybe just maybe I’ll get it

because maybe just maybe I’ll get it right the next time

right the next time

right the next time and that quest to keep doing it being a

and that quest to keep doing it being a

and that quest to keep doing it being a student of something that you love is

student of something that you love is

student of something that you love is the most fun a guy can have and I’ve

the most fun a guy can have and I’ve

the most fun a guy can have and I’ve been given the privilege of chasing this

been given the privilege of chasing this

been given the privilege of chasing this star to my heart’s content you know it’s

star to my heart’s content you know it’s

star to my heart’s content you know it’s fun to build hotels make money be

fun to build hotels make money be

fun to build hotels make money be successful get lucky in life but but

successful get lucky in life but but

successful get lucky in life but but let’s face it I have a friend the Dalai

let’s face it I have a friend the Dalai

let’s face it I have a friend the Dalai Lama and he said to me he said to me it

Lama and he said to me he said to me it

Lama and he said to me he said to me it was visiting and we were together and he

was visiting and we were together and he

was visiting and we were together and he said you know Steve you’ll find not as a

said you know Steve you’ll find not as a

said you know Steve you’ll find not as a moral imperative but as an observation

moral imperative but as an observation

moral imperative but as an observation as you live long enough and learn that

as you live long enough and learn that

as you live long enough and learn that the only true happiness in this life

the only true happiness in this life

the only true happiness in this life will be the certainty that you have made

will be the certainty that you have made

will be the certainty that you have made a better life for other people now I

a better life for other people now I

a better life for other people now I don’t in in the Dalai Lama’s words in

don’t in in the Dalai Lama’s words in

don’t in in the Dalai Lama’s words in his in his epistle mythology it’s not a

his in his epistle mythology it’s not a

his in his epistle mythology it’s not a moral imperative like your your

moral imperative like your your

moral imperative like your your brother’s keeper it’s an observation

brother’s keeper it’s an observation

brother’s keeper it’s an observation after the fact the true happiness and

after the fact the true happiness and

after the fact the true happiness and fulfillment comes only with the

fulfillment comes only with the

fulfillment comes only with the certainty that you felt other people

certainty that you felt other people

certainty that you felt other people lead a happy life my dad taught me that

lead a happy life my dad taught me that

lead a happy life my dad taught me that what you want to do is stick to simple

what you want to do is stick to simple

what you want to do is stick to simple ideas and I don’t know why Tony I don’t

ideas and I don’t know why Tony I don’t

ideas and I don’t know why Tony I don’t where when but ever since I was a kid

where when but ever since I was a kid

where when but ever since I was a kid the idea building something that would

the idea building something that would

the idea building something that would make people go WOW has struck me it’s

make people go WOW has struck me it’s

make people go WOW has struck me it’s just about the coolest thing in the

just about the coolest thing in the

just about the coolest thing in the world to do now it’s not saving lives in

world to do now it’s not saving lives in

world to do now it’s not saving lives in the real sense or doing something really

the real sense or doing something really

the real sense or doing something really noteworthy but it has kept me a happy

noteworthy but it has kept me a happy

noteworthy but it has kept me a happy happy person – newspaper hired an

happy person – newspaper hired an

happy person – newspaper hired an outside consulting firm to find out who

outside consulting firm to find out who

outside consulting firm to find out who the review-journal who was the best

the review-journal who was the best

the review-journal who was the best employer in town and they did this BIG’s

employer in town and they did this BIG’s

employer in town and they did this BIG’s interviews and they did a special Sunday

interviews and they did a special Sunday

interviews and they did a special Sunday section and we won and they and I didn’t

section and we won and they and I didn’t

section and we won and they and I didn’t know what’s going on until Mike Weaver

know what’s going on until Mike Weaver

know what’s going on until Mike Weaver called me up and told me and read me

called me up and told me and read me

called me up and told me and read me what the employee said ah with ecstasy

what the employee said ah with ecstasy

what the employee said ah with ecstasy this is the greatest place to work

this is the greatest place to work

this is the greatest place to work because they listen to you here if

because they listen to you here if

because they listen to you here if you’ve got a good idea they’ll don’t

you’ve got a good idea they’ll don’t

you’ve got a good idea they’ll don’t listen to you this is a great place to

listen to you this is a great place to

listen to you this is a great place to work as they’re sensitive to your family

work as they’re sensitive to your family

work as they’re sensitive to your family problems they work with when you have

problems they work with when you have

problems they work with when you have those problems this is the best job I’ve

those problems this is the best job I’ve

those problems this is the best job I’ve ever had in my life we’re the best this

ever had in my life we’re the best this

ever had in my life we’re the best this is the coolest place there was this deep

is the coolest place there was this deep

is the coolest place there was this deep pride at belonging to the team the

pride at belonging to the team the

pride at belonging to the team the family here in other words it wasn’t

family here in other words it wasn’t

family here in other words it wasn’t just the Onyx or the marble or the

just the Onyx or the marble or the

just the Onyx or the marble or the hand-woven carpets or the fancy

hand-woven carpets or the fancy

hand-woven carpets or the fancy chandeliers and reflected ceiling plans

chandeliers and reflected ceiling plans

chandeliers and reflected ceiling plans that are so expensive it was the living

that are so expensive it was the living

that are so expensive it was the living organism that is the family of staff and

organism that is the family of staff and

organism that is the family of staff and if you get all those things going on one

if you get all those things going on one

if you get all those things going on one time listen last thing I got to say by

time listen last thing I got to say by

time listen last thing I got to say by definition on this planet from Asia to

definition on this planet from Asia to

definition on this planet from Asia to Europe from Latin America to Canada

Europe from Latin America to Canada

Europe from Latin America to Canada there has to be a best whole place in

there has to be a best whole place in

there has to be a best whole place in the world to stay why can’t it be here

the world to stay why can’t it be here

the world to stay why can’t it be here maybe we’re the best hotel in the world

maybe we’re the best hotel in the world

maybe we’re the best hotel in the world maybe not for me to say but you know

maybe not for me to say but you know

maybe not for me to say but you know what from what I understand from anybody

what from what I understand from anybody

what from what I understand from anybody that’s ever taken and reviewed this

that’s ever taken and reviewed this

that’s ever taken and reviewed this objectively if we’re not it we’re in the

objectively if we’re not it we’re in the

objectively if we’re not it we’re in the top three that’s a that’s a kicky thing

top three that’s a that’s a kicky thing

top three that’s a that’s a kicky thing to be able to do thank you so much for

to be able to do thank you so much for

to be able to do thank you so much for watching I made this video because

watching I made this video because

watching I made this video because Fernando Vern Whelan asked me to hope I

Fernando Vern Whelan asked me to hope I

Fernando Vern Whelan asked me to hope I pronounced that properly so this is a

pronounced that properly so this is a

pronounced that properly so this is a famous entrepreneur that you want me to

famous entrepreneur that you want me to

famous entrepreneur that you want me to profile next leave it in the comments

profile next leave it in the comments

profile next leave it in the comments below and I’ll see what I can do I’d

below and I’ll see what I can do I’d

below and I’ll see what I can do I’d also love to know which of Steve wins

also love to know which of Steve wins

also love to know which of Steve wins ten rules meant the most to you leave it

ten rules meant the most to you leave it

ten rules meant the most to you leave it in the comments and I’ll join the

in the comments and I’ll join the

in the comments and I’ll join the discussion thank you so much for

discussion thank you so much for

discussion thank you so much for watching continue to believe and I’ll

watching continue to believe and I’ll

watching continue to believe and I’ll see you soon

”

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