it’s been nearly 30 years since you started Apple did you ever want to give
started Apple did you ever want to give
started Apple did you ever want to give up do you ever think of giving up oh
up do you ever think of giving up oh
up do you ever think of giving up oh there were moments where it was pretty
there were moments where it was pretty
there were moments where it was pretty tough there have been moments but no I
tough there have been moments but no I
tough there have been moments but no I don’t think so
don’t think so
don’t think so the first year or two was the hardest
the first year or two was the hardest
the first year or two was the hardest the the most important thing though I
the the most important thing though I
the the most important thing though I think is that if you’re going to start
think is that if you’re going to start
think is that if you’re going to start something new you have to feel
something new you have to feel
something new you have to feel passionate about it because it’s really
passionate about it because it’s really
passionate about it because it’s really hard it’s so hard to start a comfort you
hard it’s so hard to start a comfort you
hard it’s so hard to start a comfort you have to work so hard that if you’re not
have to work so hard that if you’re not
have to work so hard that if you’re not passionate about it you’ll give up
the ones that succeed are people that
the ones that succeed are people that come sometimes they don’t even want to
come sometimes they don’t even want to
come sometimes they don’t even want to start a company they just have an idea
start a company they just have an idea
start a company they just have an idea that they want to get out expressed out
that they want to get out expressed out
that they want to get out expressed out in the world and oftentimes they have to
in the world and oftentimes they have to
in the world and oftentimes they have to start a company because nobody else will
start a company because nobody else will
start a company because nobody else will listen to the rejection of reason the
listen to the rejection of reason the
listen to the rejection of reason the rejection have been told a hundred times
rejection have been told a hundred times
rejection have been told a hundred times you can’t do that the while ideas
you can’t do that the while ideas
you can’t do that the while ideas ultimately can be so powerful they begin
ultimately can be so powerful they begin
ultimately can be so powerful they begin as fragile barely formed thoughts so
as fragile barely formed thoughts so
as fragile barely formed thoughts so easily missed so easily compromised so
easily missed so easily compromised so
easily missed so easily compromised so easily just squished most of the
easily just squished most of the
easily just squished most of the difference between people that succeed
difference between people that succeed
difference between people that succeed and people that don’t is the people that
and people that don’t is the people that
and people that don’t is the people that don’t give up they give up sooner than
don’t give up they give up sooner than
don’t give up they give up sooner than the people that succeed you have to be
the people that succeed you have to be
the people that succeed you have to be passionate about it because it’s so
passionate about it because it’s so
passionate about it because it’s so difficult
there’s a lot of forces in life that
there’s a lot of forces in life that tend to tend to funnel us down into this
tend to tend to funnel us down into this
tend to tend to funnel us down into this institutionalized path
he believed that there was a gravity
he believed that there was a gravity almost a sense of civic responsibility
to care way beyond any sort of
to care way beyond any sort of functional imperative
so I want to make lots of money I said
so I want to make lots of money I said forget it
forget it
forget it that’s not a good enough reason you will
that’s not a good enough reason you will
that’s not a good enough reason you will not most likely you will not succeed
not most likely you will not succeed
not most likely you will not succeed most people that have started companies
most people that have started companies
most people that have started companies because they want to make lots of money
because they want to make lots of money
because they want to make lots of money I haven’t seen very many of those
I haven’t seen very many of those
I haven’t seen very many of those succeed
he cared the most
he cared the most he worried the most deeply he constantly
he worried the most deeply he constantly
he worried the most deeply he constantly questioned is this good enough is this
questioned is this good enough is this
questioned is this good enough is this right
now while the work hopefully appeared
now while the work hopefully appeared inevitable appeared simple and easy it
inevitable appeared simple and easy it
inevitable appeared simple and easy it really cost
[Music]
[Music] where people sometimes forget that that
where people sometimes forget that that
where people sometimes forget that that they’re very unique and that they have
they’re very unique and that they have
they’re very unique and that they have very unique feelings and perspectives in
very unique feelings and perspectives in
very unique feelings and perspectives in your music in your movies in your
your music in your movies in your
your music in your movies in your photography and these kinds of things
photography and these kinds of things
photography and these kinds of things that people want to do
because a lot of times people think
because a lot of times people think they’re crazy but in that craziness we
they’re crazy but in that craziness we
they’re crazy but in that craziness we see genius
and despite all his successes all his
and despite all his successes all his achievements he never presumed he never
achievements he never presumed he never
achievements he never presumed he never assumed that we would get there in the
assumed that we would get there in the
assumed that we would get there in the end when the ideas didn’t come and when
end when the ideas didn’t come and when
end when the ideas didn’t come and when the prototypes failed it was with great
the prototypes failed it was with great
the prototypes failed it was with great intent with faith he decided to believe
intent with faith he decided to believe
intent with faith he decided to believe but eventually make something
bold crazy magnificent ideas or quiet
bold crazy magnificent ideas or quiet simple ones which in their subtlety
simple ones which in their subtlety
simple ones which in their subtlety their detail they were utterly profound
the celebration of making something
the celebration of making something great for everybody enjoying the defeat
great for everybody enjoying the defeat
great for everybody enjoying the defeat of cynicism the rejection of reason the
of cynicism the rejection of reason the
of cynicism the rejection of reason the rejection have been told a hundred times
rejection have been told a hundred times
rejection have been told a hundred times you can’t do that
so here’s I think was a victory for
so here’s I think was a victory for beauty for purity
beauty for purity
beauty for purity and as he would say you’re giving it
and as he would say you’re giving it
and as he would say you’re giving it then
I’ve always had one thank you for your
I’ve always had one thank you for your remarkable business
remarkable business
remarkable business which is united
which is united
which is united and inspired this extraordinary group of
and inspired this extraordinary group of
and inspired this extraordinary group of people
people
people it’s been a great ride because a lot of
it’s been a great ride because a lot of
it’s been a great ride because a lot of times people think they’re crazy but in
times people think they’re crazy but in
times people think they’re crazy but in that craziness we see genius
that craziness we see genius
that craziness we see genius and we believe that he was world people
and we believe that he was world people
and we believe that he was world people can change it for the better and that
can change it for the better and that
can change it for the better and that those people who are crazy enough to
those people who are crazy enough to
those people who are crazy enough to think they can change the world are the
think they can change the world are the
think they can change the world are the ones that actually
we believe that people’s with happy and
we believe that people’s with happy and changeable today
I was worth about over a million dollars
I was worth about over a million dollars when I was twenty three and over ten
when I was twenty three and over ten
when I was twenty three and over ten million dollars when I was 24 and over a
million dollars when I was 24 and over a
million dollars when I was 24 and over a hundred million dollars when I was
hundred million dollars when I was
hundred million dollars when I was twenty five and it wasn’t that important
twenty five and it wasn’t that important
twenty five and it wasn’t that important because I never did it for the money
because I never did it for the money
because I never did it for the money especially at that point in my life it
especially at that point in my life it
especially at that point in my life it was it was not the most important thing
was it was not the most important thing
was it was not the most important thing the most important thing was the company
the most important thing was the company
the most important thing was the company the people the products we will make
the people the products we will make
the people the products we will make what we were going to enable people to
what we were going to enable people to
what we were going to enable people to do with these products what had been the
do with these products what had been the
do with these products what had been the focus of my entire adult life was gone
focus of my entire adult life was gone
focus of my entire adult life was gone and it was devastating
and it was devastating
and it was devastating [Music]
[Music]
[Music] I didn’t see it then but it turned out
I didn’t see it then but it turned out
I didn’t see it then but it turned out that getting fired from Apple was the
that getting fired from Apple was the
that getting fired from Apple was the best thing that could have ever happened
best thing that could have ever happened
best thing that could have ever happened [Music]
[Music]
[Music] the penalty for failure for going and
the penalty for failure for going and
the penalty for failure for going and trying to start a company in this valley
trying to start a company in this valley
trying to start a company in this valley is non-existent there really isn’t the
is non-existent there really isn’t the
is non-existent there really isn’t the penalty for failure either
penalty for failure either
penalty for failure either psychologically or economically in the
psychologically or economically in the
psychologically or economically in the sense that if you have a good idea you
sense that if you have a good idea you
sense that if you have a good idea you ghost go out to start your own company
ghost go out to start your own company
ghost go out to start your own company even if you fail you’re generally
even if you fail you’re generally
even if you fail you’re generally considered worth more to the company you
considered worth more to the company you
considered worth more to the company you left because you’ve gained all this
left because you’ve gained all this
left because you’ve gained all this valuable experience in many disciplines
[Music]
[Music] most people don’t get those experiences
most people don’t get those experiences
most people don’t get those experiences because they’d never ask
people say you you have to have a lot of
people say you you have to have a lot of passion for what you’re doing and it’s
passion for what you’re doing and it’s
passion for what you’re doing and it’s totally true and the reason is is
totally true and the reason is is
totally true and the reason is is because it’s so hard that if you don’t
because it’s so hard that if you don’t
because it’s so hard that if you don’t any rational person would give up most
any rational person would give up most
any rational person would give up most people never pick up the phone and call
people never pick up the phone and call
people never pick up the phone and call most people never ask and that’s what
most people never ask and that’s what
most people never ask and that’s what separates sometimes the people to do
separates sometimes the people to do
separates sometimes the people to do things from the people that just dream
things from the people that just dream
things from the people that just dream about got it you got an act and you’ve
about got it you got an act and you’ve
about got it you got an act and you’ve got to be willing to fail you’ve got to
got to be willing to fail you’ve got to
got to be willing to fail you’ve got to be willing to crash and burn if you’re
be willing to crash and burn if you’re
be willing to crash and burn if you’re afraid of failing you won’t get very far
afraid of failing you won’t get very far
afraid of failing you won’t get very far truth be told I never graduated from
truth be told I never graduated from
truth be told I never graduated from college it was pretty scary at the time
college it was pretty scary at the time
college it was pretty scary at the time but looking back it was one of the best
but looking back it was one of the best
but looking back it was one of the best decisions I ever made the minute I
decisions I ever made the minute I
decisions I ever made the minute I dropped out I could stop taking the
dropped out I could stop taking the
dropped out I could stop taking the required classes that didn’t interest me
required classes that didn’t interest me
required classes that didn’t interest me and begin dropping in on the ones that
and begin dropping in on the ones that
and begin dropping in on the ones that look far more interesting it wasn’t all
look far more interesting it wasn’t all
look far more interesting it wasn’t all romantic I didn’t have a dorm room so I
romantic I didn’t have a dorm room so I
romantic I didn’t have a dorm room so I slept on the floor and friends rooms I
slept on the floor and friends rooms I
slept on the floor and friends rooms I returned coke bottles for the 5 cent
returned coke bottles for the 5 cent
returned coke bottles for the 5 cent deposits to buy food with and I would
deposits to buy food with and I would
deposits to buy food with and I would walk the seven miles across town every
walk the seven miles across town every
walk the seven miles across town every Sunday night and much of what I stumbled
Sunday night and much of what I stumbled
Sunday night and much of what I stumbled into by following my curiosity and
into by following my curiosity and
into by following my curiosity and intuition turned out to be priceless
intuition turned out to be priceless
intuition turned out to be priceless later on we’ve got to find what you love
later on we’ve got to find what you love
later on we’ve got to find what you love and that is as true for work as it is
and that is as true for work as it is
and that is as true for work as it is for your lovers your work is going to
for your lovers your work is going to
for your lovers your work is going to fill a large part of your life and the
fill a large part of your life and the
fill a large part of your life and the only way to be truly satisfied is to do
only way to be truly satisfied is to do
only way to be truly satisfied is to do what you believe is great work and the
what you believe is great work and the
what you believe is great work and the only way to do great work is to love
only way to do great work is to love
only way to do great work is to love when you do
when you do
when you do if you haven’t found it yet keep looking
if you haven’t found it yet keep looking
if you haven’t found it yet keep looking and don’t settle as with all matters of
and don’t settle as with all matters of
and don’t settle as with all matters of the heart you’ll know when you find it
the heart you’ll know when you find it
the heart you’ll know when you find it and like any great relationship it just
and like any great relationship it just
and like any great relationship it just gets better and better as the years were
gets better and better as the years were
gets better and better as the years were alone so keep looking
alone so keep looking
alone so keep looking don’t set when I was 17 I read a quote
don’t set when I was 17 I read a quote
don’t set when I was 17 I read a quote if you live each day as if it was your
if you live each day as if it was your
if you live each day as if it was your last someday you’ll most certainly be
last someday you’ll most certainly be
last someday you’ll most certainly be right it made an impression on me and
right it made an impression on me and
right it made an impression on me and since then for the past 33 years I’ve
since then for the past 33 years I’ve
since then for the past 33 years I’ve looked in the mirror every morning and
looked in the mirror every morning and
looked in the mirror every morning and asked myself if today were the last day
asked myself if today were the last day
asked myself if today were the last day of my life what I want to do I’m about
of my life what I want to do I’m about
of my life what I want to do I’m about to do today and whenever the answer has
to do today and whenever the answer has
to do today and whenever the answer has been no too many days in a row and now I
been no too many days in a row and now I
been no too many days in a row and now I need to remembering that I’ll be dead
need to remembering that I’ll be dead
need to remembering that I’ll be dead soon is the most important tool I’ve
soon is the most important tool I’ve
soon is the most important tool I’ve ever encountered to help me make the big
ever encountered to help me make the big
ever encountered to help me make the big choices in life because almost
choices in life because almost
choices in life because almost everything all external expectations
everything all external expectations
everything all external expectations a fear of embarrassment fill these
a fear of embarrassment fill these
a fear of embarrassment fill these things just fall away in the face of
things just fall away in the face of
things just fall away in the face of death leaving only what is truly
death leaving only what is truly
death leaving only what is truly important remembering that you are going
important remembering that you are going
important remembering that you are going to die is the best way I know to avoid
to die is the best way I know to avoid
to die is the best way I know to avoid the trap of thinking you have something
the trap of thinking you have something
the trap of thinking you have something to lose you are already naked
to lose you are already naked
to lose you are already naked there is no reason about a year ago I
there is no reason about a year ago I
there is no reason about a year ago I was diagnosed with cancer I had a scan
was diagnosed with cancer I had a scan
was diagnosed with cancer I had a scan at 7:30 in the morning and it clearly
at 7:30 in the morning and it clearly
at 7:30 in the morning and it clearly showed it to my pancreas I didn’t even
showed it to my pancreas I didn’t even
showed it to my pancreas I didn’t even know they paid for his price the doctors
know they paid for his price the doctors
know they paid for his price the doctors told me this was almost certainly a type
told me this was almost certainly a type
told me this was almost certainly a type of cancer that is incurable and I should
of cancer that is incurable and I should
of cancer that is incurable and I should expect to live no longer than three to
expect to live no longer than three to
expect to live no longer than three to six months my doctor advised me to go
six months my doctor advised me to go
six months my doctor advised me to go home and get my affairs in order which
home and get my affairs in order which
home and get my affairs in order which is doctors code for prepare
is doctors code for prepare
is doctors code for prepare it means to try and tell the kids
it means to try and tell the kids
it means to try and tell the kids everything
everything
everything if I have the next email just a few
if I have the next email just a few
if I have the next email just a few months it means to make sure everything
months it means to make sure everything
months it means to make sure everything is buttoned up so the previous versus
is buttoned up so the previous versus
is buttoned up so the previous versus passive it means to say
even people who need to go to heaven and
even people who need to go to heaven and yet death is the destination we all
yet death is the destination we all
yet death is the destination we all share no one has ever escaped it and
share no one has ever escaped it and
share no one has ever escaped it and that is as it should be because death is
that is as it should be because death is
that is as it should be because death is very likely the single best invention of
very likely the single best invention of
very likely the single best invention of life its life’s change agent it clears
life its life’s change agent it clears
life its life’s change agent it clears out the old to make way for the new
out the old to make way for the new
out the old to make way for the new right now the new is you your time is
right now the new is you your time is
right now the new is you your time is limited so don’t waste it living someone
limited so don’t waste it living someone
limited so don’t waste it living someone else’s life
else’s life
else’s life don’t be trapped by Dogma which is
don’t be trapped by Dogma which is
don’t be trapped by Dogma which is living with the results of other
living with the results of other
living with the results of other people’s thinking don’t let the noise of
people’s thinking don’t let the noise of
people’s thinking don’t let the noise of others opinions drown out your own inner
others opinions drown out your own inner
others opinions drown out your own inner voice and most important have the
voice and most important have the
voice and most important have the courage to follow your heart and
courage to follow your heart and
courage to follow your heart and intuition they somehow already know what
intuition they somehow already know what
intuition they somehow already know what you truly want to become
you truly want to become
you truly want to become everything else is secondary it was
everything else is secondary it was
everything else is secondary it was their farewell message as they signed
their farewell message as they signed
their farewell message as they signed off stay hungry stay foolish and I have
off stay hungry stay foolish and I have
off stay hungry stay foolish and I have always wished that for myself and now as
always wished that for myself and now as
always wished that for myself and now as you graduate to begin anew I wish that
you graduate to begin anew I wish that
you graduate to begin anew I wish that for you stay hungry stay foolish
”
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