stand out if you want to drive new business to your company if you want to
business to your company if you want to
business to your company if you want to get people talking about your business
get people talking about your business
get people talking about your business and referring clients to you you need to
and referring clients to you you need to
and referring clients to you you need to stand out and do something differently
stand out and do something differently
stand out and do something differently otherwise your business is forgettable
otherwise your business is forgettable
otherwise your business is forgettable there’s nothing remarkable about it and
there’s nothing remarkable about it and
there’s nothing remarkable about it and people will move on to the next guy I
people will move on to the next guy I
people will move on to the next guy I recently had to go take my Vespa in the
recently had to go take my Vespa in the
recently had to go take my Vespa in the get serviced it was having a hard time
get serviced it was having a hard time
get serviced it was having a hard time getting up some big hills for some
getting up some big hills for some
getting up some big hills for some reason so I took to my mechanic George
reason so I took to my mechanic George
reason so I took to my mechanic George now dealing with George is an experience
now dealing with George is an experience
now dealing with George is an experience this is one guy who gets customer
this is one guy who gets customer
this is one guy who gets customer service and he treats everybody who
service and he treats everybody who
service and he treats everybody who walks into his store like family he’ll
walks into his store like family he’ll
walks into his store like family he’ll treat you like you’re his cousin he’ll
treat you like you’re his cousin he’ll
treat you like you’re his cousin he’ll tell you what’s going on in his life
tell you what’s going on in his life
tell you what’s going on in his life alas q about yours he’ll offer you an
alas q about yours he’ll offer you an
alas q about yours he’ll offer you an espresso if he knows you’re in a rush
espresso if he knows you’re in a rush
espresso if he knows you’re in a rush he’ll tell his team hey guys you got to
he’ll tell his team hey guys you got to
he’ll tell his team hey guys you got to hurry this up because evan has to go he
hurry this up because evan has to go he
hurry this up because evan has to go he really cares the problem is George’s
really cares the problem is George’s
really cares the problem is George’s business isn’t anywhere near as big as
business isn’t anywhere near as big as
business isn’t anywhere near as big as it should be because while George is
it should be because while George is
it should be because while George is great his messaging sucks you would
great his messaging sucks you would
great his messaging sucks you would never find his store from the street
never find his store from the street
never find his store from the street driving by the first time I went to him
driving by the first time I went to him
driving by the first time I went to him I got lost trying to find his place when
I got lost trying to find his place when
I got lost trying to find his place when you go inside the store it just looks
you go inside the store it just looks
you go inside the store it just looks like any other bike shop and his staff
like any other bike shop and his staff
like any other bike shop and his staff they’re friendly but they’re not George
they’re friendly but they’re not George
they’re friendly but they’re not George the problem is george hasn’t fully
the problem is george hasn’t fully
the problem is george hasn’t fully embraced that we treat you like family
embraced that we treat you like family
embraced that we treat you like family mentality everybody who is tied to that
mentality everybody who is tied to that
mentality everybody who is tied to that business goes because they’re tied to
business goes because they’re tied to
business goes because they’re tied to george and they love him and he could be
george and they love him and he could be
george and they love him and he could be so much bigger if you just used that
so much bigger if you just used that
so much bigger if you just used that same approach for his entire company we
same approach for his entire company we
same approach for his entire company we are not just our normal motorcycle shop
are not just our normal motorcycle shop
are not just our normal motorcycle shop we treat you like family and that’s
we treat you like family and that’s
we treat you like family and that’s apparent from their website from the
apparent from their website from the
apparent from their website from the social media from their signage outside
social media from their signage outside
social media from their signage outside their place from the experience inside
their place from the experience inside
their place from the experience inside the store everything this isn’t just a
the store everything this isn’t just a
the store everything this isn’t just a marketing message this is a way of
marketing message this is a way of
marketing message this is a way of living and this is something that George
living and this is something that George
living and this is something that George lives breathes eats and sleeps when I
lives breathes eats and sleeps when I
lives breathes eats and sleeps when I called him I called his store first to
called him I called his store first to
called him I called his store first to try to set up an appointment
try to set up an appointment
try to set up an appointment and the store was closed it was a
and the store was closed it was a
and the store was closed it was a weekend they were closer some motorcycle
weekend they were closer some motorcycle
weekend they were closer some motorcycle rally so I emailed George and within 30
rally so I emailed George and within 30
rally so I emailed George and within 30 minutes even though being away at some
minutes even though being away at some
minutes even though being away at some rally he responded and said come first
rally he responded and said come first
rally he responded and said come first thing Tuesday morning I set up a time
thing Tuesday morning I set up a time
thing Tuesday morning I set up a time for you to come in that’s service that’s
for you to come in that’s service that’s
for you to come in that’s service that’s treating me like family but I call the
treating me like family but I call the
treating me like family but I call the main line if I didn’t know George’s
main line if I didn’t know George’s
main line if I didn’t know George’s email I call the main line I get nothing
email I call the main line I get nothing
email I call the main line I get nothing I might move on for George to build a
I might move on for George to build a
I might move on for George to build a great business he has to have everything
great business he has to have everything
great business he has to have everything that his company stands for be about
that his company stands for be about
that his company stands for be about family his team has to be the same way
family his team has to be the same way
family his team has to be the same way his marketing has to be the same way
his marketing has to be the same way
his marketing has to be the same way everything now changes about his
everything now changes about his
everything now changes about his business and that’ll be something that
business and that’ll be something that
business and that’ll be something that takes off his company now will grow by
takes off his company now will grow by
takes off his company now will grow by word of mouth I’ve already brought my
word of mouth I’ve already brought my
word of mouth I’ve already brought my father to the store because he has a
father to the store because he has a
father to the store because he has a bike in need servicing when I first
bike in need servicing when I first
bike in need servicing when I first looked up George I just wanted somebody
looked up George I just wanted somebody
looked up George I just wanted somebody close to me I wasn’t seeking him out for
close to me I wasn’t seeking him out for
close to me I wasn’t seeking him out for him to really grow he’s got to stand for
him to really grow he’s got to stand for
him to really grow he’s got to stand for something and make it part of everything
something and make it part of everything
something and make it part of everything that he does it’s the same for you if
that he does it’s the same for you if
that he does it’s the same for you if you’re having a hard time growing your
you’re having a hard time growing your
you’re having a hard time growing your business if you’re not where you think
business if you’re not where you think
business if you’re not where you think you should be look at your messaging do
you should be look at your messaging do
you should be look at your messaging do you actually stand for something do you
you actually stand for something do you
you actually stand for something do you make it easy for people to talk about
make it easy for people to talk about
make it easy for people to talk about you and say yes you need to go to this
you and say yes you need to go to this
you and say yes you need to go to this guy because he’s great at XYZ so here
guy because he’s great at XYZ so here
guy because he’s great at XYZ so here are some steps step number one come up
are some steps step number one come up
are some steps step number one come up with one word one word that defines you
with one word one word that defines you
with one word one word that defines you not just not your business you what do
not just not your business you what do
not just not your business you what do you believe in if I look at George
you believe in if I look at George
you believe in if I look at George whatever business he started he would
whatever business he started he would
whatever business he started he would still treat people like family it was
still treat people like family it was
still treat people like family it was motorcycles or something completely
motorcycles or something completely
motorcycles or something completely different because that’s what he
different because that’s what he
different because that’s what he believes that’s what’s true to his core
believes that’s what’s true to his core
believes that’s what’s true to his core so what’s the one word that defines you
so what’s the one word that defines you
so what’s the one word that defines you take some time think about it because
take some time think about it because
take some time think about it because it’s really important number to think
it’s really important number to think
it’s really important number to think about how you can put that into your
about how you can put that into your
about how you can put that into your messaging so if it’s family we treat
messaging so if it’s family we treat
messaging so if it’s family we treat people like family think about the
people like family think about the
people like family think about the marketing that you’re doing think about
marketing that you’re doing think about
marketing that you’re doing think about any flyers you have going out think
any flyers you have going out think
any flyers you have going out think about your website think about your
about your website think about your
about your website think about your social media does it scream family or
social media does it scream family or
social media does it scream family or whatever your one word is because I look
whatever your one word is because I look
whatever your one word is because I look at Georgia stuff in it screams typical
at Georgia stuff in it screams typical
at Georgia stuff in it screams typical motorcycle shop nothing different about
motorcycle shop nothing different about
motorcycle shop nothing different about it
it
it so once you get your word that second
so once you get your word that second
so once you get your word that second step is put it into your messaging and
step is put it into your messaging and
step is put it into your messaging and number three it’s now going to be a
number three it’s now going to be a
number three it’s now going to be a belief of your entire company George is
belief of your entire company George is
belief of your entire company George is always going to be limited by how much
always going to be limited by how much
always going to be limited by how much time he has because his team well
time he has because his team well
time he has because his team well they’re great they’re really nice
they’re great they’re really nice
they’re great they’re really nice they’re personable but they don’t treat
they’re personable but they don’t treat
they’re personable but they don’t treat you like family so we’re always going to
you like family so we’re always going to
you like family so we’re always going to be tied to George so step three is
be tied to George so step three is
be tied to George so step three is you’ve got to make this part of your
you’ve got to make this part of your
you’ve got to make this part of your whole business and think about everybody
whole business and think about everybody
whole business and think about everybody that you’re bringing on any new hire for
that you’re bringing on any new hire for
that you’re bringing on any new hire for your company they have to believe in the
your company they have to believe in the
your company they have to believe in the same thing they have to not only be
same thing they have to not only be
same thing they have to not only be knowledgeable about your business but
knowledgeable about your business but
knowledgeable about your business but have the same belief system so when
have the same belief system so when
have the same belief system so when George is bringing somebody on he
George is bringing somebody on he
George is bringing somebody on he doesn’t just need a mechanic he needs a
doesn’t just need a mechanic he needs a
doesn’t just need a mechanic he needs a mechanic that’s not only reliable that
mechanic that’s not only reliable that
mechanic that’s not only reliable that knows what he’s doing but also believes
knows what he’s doing but also believes
knows what he’s doing but also believes in family first if he doesn’t that
in family first if he doesn’t that
in family first if he doesn’t that mechanics not going to stick around it’s
mechanics not going to stick around it’s
mechanics not going to stick around it’s not going to be a great hire for him but
not going to be a great hire for him but
not going to be a great hire for him but the mechanic who knows what they’re
the mechanic who knows what they’re
the mechanic who knows what they’re doing and believes in family will stay
doing and believes in family will stay
doing and believes in family will stay there his whole life he’ll stay there
there his whole life he’ll stay there
there his whole life he’ll stay there his whole life and he’ll give George not
his whole life and he’ll give George not
his whole life and he’ll give George not only his brains and his hands but his
only his brains and his hands but his
only his brains and his hands but his heart and his soul in his blood and the
heart and his soul in his blood and the
heart and his soul in his blood and the sweat and his tears so give all of that
sweat and his tears so give all of that
sweat and his tears so give all of that because he loves what George stands for
because he loves what George stands for
because he loves what George stands for and you need to do the same thing for
and you need to do the same thing for
and you need to do the same thing for your business so come up without one
your business so come up without one
your business so come up without one word to put in all of your marketing all
word to put in all of your marketing all
word to put in all of your marketing all your communications so people understand
your communications so people understand
your communications so people understand what that one word is and then three
what that one word is and then three
what that one word is and then three make sure everybody you bring on board
make sure everybody you bring on board
make sure everybody you bring on board believes the same thing that you do if
believes the same thing that you do if
believes the same thing that you do if you want to have good hires I know it’s
you want to have good hires I know it’s
you want to have good hires I know it’s hard I know it’s frustrating marketing
hard I know it’s frustrating marketing
hard I know it’s frustrating marketing is is one of the toughest things for a
is is one of the toughest things for a
is is one of the toughest things for a lot of entrepreneurs it doesn’t have to
lot of entrepreneurs it doesn’t have to
lot of entrepreneurs it doesn’t have to be that difficult okay you may not know
be that difficult okay you may not know
be that difficult okay you may not know what the word is but I believe that it’s
what the word is but I believe that it’s
what the word is but I believe that it’s in you there is something that you
in you there is something that you
in you there is something that you staying for think of times when you said
staying for think of times when you said
staying for think of times when you said no to people or think of times when
no to people or think of times when
no to people or think of times when you’ve gone the extra mile for somebody
you’ve gone the extra mile for somebody
you’ve gone the extra mile for somebody is because you believed in something you
is because you believed in something you
is because you believed in something you have to bring that to your business and
have to bring that to your business and
have to bring that to your business and even though that word may not be coming
even though that word may not be coming
even though that word may not be coming up to your head right now it’s there and
up to your head right now it’s there and
up to your head right now it’s there and it’s powerful and when you embrace it
it’s powerful and when you embrace it
it’s powerful and when you embrace it you’ll be able to build a massively
you’ll be able to build a massively
you’ll be able to build a massively successful come
successful come
successful come get to work believe if you guys like
get to work believe if you guys like
get to work believe if you guys like this video please give it a thumbs up
this video please give it a thumbs up
this video please give it a thumbs up below makes want to do more for you and
below makes want to do more for you and
below makes want to do more for you and I’d love to hear what you have to think
I’d love to hear what you have to think
I’d love to hear what you have to think about this video please leave in the
about this video please leave in the
about this video please leave in the comments below it always makes my day
comments below it always makes my day
comments below it always makes my day and makes you want to do more again and
and makes you want to do more again and
and makes you want to do more again and if you have a question for your company
if you have a question for your company
if you have a question for your company again in the comments below and I’ll do
again in the comments below and I’ll do
again in the comments below and I’ll do we do reply for you thank you guys I’ll
we do reply for you thank you guys I’ll
we do reply for you thank you guys I’ll see you soon
”
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