hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer question
episode I’m going to answer question
episode I’m going to answer question from one of my forum readers Dawn was
from one of my forum readers Dawn was
from one of my forum readers Dawn was asking about social media and he pulled
asking about social media and he pulled
asking about social media and he pulled up an old quote of mine from the form
up an old quote of mine from the form
up an old quote of mine from the form from 2009 where I was talking about
from 2009 where I was talking about
from 2009 where I was talking about conversion rates of social media traffic
conversion rates of social media traffic
conversion rates of social media traffic and I wrote in 2009 from my experience
and I wrote in 2009 from my experience
and I wrote in 2009 from my experience social networking traffic Twitter
social networking traffic Twitter
social networking traffic Twitter included also converts at a far lower
included also converts at a far lower
included also converts at a far lower rate than search engine traffic and he
rate than search engine traffic and he
rate than search engine traffic and he said is this true or do you use
said is this true or do you use
said is this true or do you use something now that gives us better
something now that gives us better
something now that gives us better returns and conversions I would still
returns and conversions I would still
returns and conversions I would still say this is true I spend a lot of time
say this is true I spend a lot of time
say this is true I spend a lot of time at social media a lot of the stuff that
at social media a lot of the stuff that
at social media a lot of the stuff that I do day to day involve social media so
I do day to day involve social media so
I do day to day involve social media so making these videos I’m very active on
making these videos I’m very active on
making these videos I’m very active on Twitter and Facebook and Google+ now and
Twitter and Facebook and Google+ now and
Twitter and Facebook and Google+ now and interest and my forums there’s a lot of
interest and my forums there’s a lot of
interest and my forums there’s a lot of social media stuff that I do and I
social media stuff that I do and I
social media stuff that I do and I really enjoyed I think it’s a way to
really enjoyed I think it’s a way to
really enjoyed I think it’s a way to connect with my audience a little bit
connect with my audience a little bit
connect with my audience a little bit more and also know you know what’s
more and also know you know what’s
more and also know you know what’s happened in my industry but in terms of
happened in my industry but in terms of
happened in my industry but in terms of the conversion I think you’re still
the conversion I think you’re still
the conversion I think you’re still going to get much more conversion off of
going to get much more conversion off of
going to get much more conversion off of search engine traffic and even
search engine traffic and even
search engine traffic and even newsletters than you will from social
newsletters than you will from social
newsletters than you will from social media traffic and the reason being when
media traffic and the reason being when
media traffic and the reason being when somebody comes to you from a search
somebody comes to you from a search
somebody comes to you from a search engine so whatever services you sell if
engine so whatever services you sell if
engine so whatever services you sell if you sell salsa dance lessons like my
you sell salsa dance lessons like my
you sell salsa dance lessons like my wife does when somebody texts that the
wife does when somebody texts that the
wife does when somebody texts that the types in salsa dance classes or dance
types in salsa dance classes or dance
types in salsa dance classes or dance classes they’re looking for a specific
classes they’re looking for a specific
classes they’re looking for a specific solution to a problem we have right
solution to a problem we have right
solution to a problem we have right there looking for us for a provider to
there looking for us for a provider to
there looking for us for a provider to help them with salsa classes so they’re
help them with salsa classes so they’re
help them with salsa classes so they’re coming with more of a buyers mindset
coming with more of a buyers mindset
coming with more of a buyers mindset where when people go on Twitter or
where when people go on Twitter or
where when people go on Twitter or Facebook or YouTube a lot of them are
Facebook or YouTube a lot of them are
Facebook or YouTube a lot of them are just browsing they’re there to kill time
just browsing they’re there to kill time
just browsing they’re there to kill time they look for things that might interest
they look for things that might interest
they look for things that might interest them really you know super short
them really you know super short
them really you know super short attention span so they’re looking to be
attention span so they’re looking to be
attention span so they’re looking to be you know entertained a little bit I’m
you know entertained a little bit I’m
you know entertained a little bit I’m not really looking to buy anything so
not really looking to buy anything so
not really looking to buy anything so it’s a lot harder to convert those guys
it’s a lot harder to convert those guys
it’s a lot harder to convert those guys and to bios compared to from a search
and to bios compared to from a search
and to bios compared to from a search engine when they’re specifically looking
engine when they’re specifically looking
engine when they’re specifically looking for the services or products that you
for the services or products that you
for the services or products that you provide so I would for sure if I’m
provide so I would for sure if I’m
provide so I would for sure if I’m looking
looking
looking conversions for our business still focus
conversions for our business still focus
conversions for our business still focus on the SEO side of things and driving
on the SEO side of things and driving
on the SEO side of things and driving people from search engines because they
people from search engines because they
people from search engines because they have a much higher intent to buy after
have a much higher intent to buy after
have a much higher intent to buy after that I look at my newsletters I think my
that I look at my newsletters I think my
that I look at my newsletters I think my newsletter converts way better than my
newsletter converts way better than my
newsletter converts way better than my Twitter or Facebook or YouTube again
Twitter or Facebook or YouTube again
Twitter or Facebook or YouTube again here you will to send a message to
here you will to send a message to
here you will to send a message to somebody’s inbox and you’re pretty much
somebody’s inbox and you’re pretty much
somebody’s inbox and you’re pretty much you know guarantee that it’s going to
you know guarantee that it’s going to
you know guarantee that it’s going to reach them unless unless they blocked
reach them unless unless they blocked
reach them unless unless they blocked you off as spam or blacklisted you
you off as spam or blacklisted you
you off as spam or blacklisted you that’s the case you provide better
that’s the case you provide better
that’s the case you provide better content but for the people who do like
content but for the people who do like
content but for the people who do like what you do you’re pretty much
what you do you’re pretty much
what you do you’re pretty much guaranteed to get their attention
guaranteed to get their attention
guaranteed to get their attention through an email we’re with Facebook and
through an email we’re with Facebook and
through an email we’re with Facebook and Twitter it’s much more timely and same
Twitter it’s much more timely and same
Twitter it’s much more timely and same with YouTube it’s it’s what’s happening
with YouTube it’s it’s what’s happening
with YouTube it’s it’s what’s happening right now and some of the half life of a
right now and some of the half life of a
right now and some of the half life of a facebook books I think there’s only a
facebook books I think there’s only a
facebook books I think there’s only a couple hours and for twitter i’m sure
couple hours and for twitter i’m sure
couple hours and for twitter i’m sure it’s much less so unless they happen to
it’s much less so unless they happen to
it’s much less so unless they happen to be on right at that moment they’re not
be on right at that moment they’re not
be on right at that moment they’re not going to see your message and so every
going to see your message and so every
going to see your message and so every time you post something you’re hitting a
time you post something you’re hitting a
time you post something you’re hitting a portion of your audience where somebody
portion of your audience where somebody
portion of your audience where somebody comes up for your newsletter you can
comes up for your newsletter you can
comes up for your newsletter you can send it out they may not check their
send it out they may not check their
send it out they may not check their email till the next day but they’re
email till the next day but they’re
email till the next day but they’re still going to see that message that you
still going to see that message that you
still going to see that message that you have with the sale of the new promotion
have with the sale of the new promotion
have with the sale of the new promotion that you’re putting out as long as they
that you’re putting out as long as they
that you’re putting out as long as they want to see it we’re with Facebook or
want to see it we’re with Facebook or
want to see it we’re with Facebook or Twitter if they don’t check until the
Twitter if they don’t check until the
Twitter if they don’t check until the next day your message is gone it’s just
next day your message is gone it’s just
next day your message is gone it’s just going to be buried for everything else
going to be buried for everything else
going to be buried for everything else that was put up so you know the ability
that was put up so you know the ability
that was put up so you know the ability to convert people is much higher my news
to convert people is much higher my news
to convert people is much higher my news that our list then from Twitter or
that our list then from Twitter or
that our list then from Twitter or Facebook just an example we have as of
Facebook just an example we have as of
Facebook just an example we have as of right now around 60,000 people are our
right now around 60,000 people are our
right now around 60,000 people are our newsletter and 105 or so thousand people
newsletter and 105 or so thousand people
newsletter and 105 or so thousand people on our Twitter and I get way better
on our Twitter and I get way better
on our Twitter and I get way better results for my newsletter list and I
results for my newsletter list and I
results for my newsletter list and I would from my Twitter not that I ignore
would from my Twitter not that I ignore
would from my Twitter not that I ignore footer I love Twitter spend a lot of
footer I love Twitter spend a lot of
footer I love Twitter spend a lot of time on Twitter same thing with facebook
time on Twitter same thing with facebook
time on Twitter same thing with facebook and youtube and and I get a lot of great
and youtube and and I get a lot of great
and youtube and and I get a lot of great personal satisfaction and joy from using
personal satisfaction and joy from using
personal satisfaction and joy from using those because I I get immediate feedback
those because I I get immediate feedback
those because I I get immediate feedback from people and they tell me that what
from people and they tell me that what
from people and they tell me that what I’m doing is awesome and it’s changed
I’m doing is awesome and it’s changed
I’m doing is awesome and it’s changed their lives and that makes me feel
their lives and that makes me feel
their lives and that makes me feel really good makes you want to do more so
really good makes you want to do more so
really good makes you want to do more so there’s a lot of value there but
there’s a lot of value there but
there’s a lot of value there but if I had to pick of something that I was
if I had to pick of something that I was
if I had to pick of something that I was only focused on conversions then I would
only focused on conversions then I would
only focused on conversions then I would look definitely at search engine
look definitely at search engine
look definitely at search engine optimization driving search engine
optimization driving search engine
optimization driving search engine traffic and building up my newsletter so
traffic and building up my newsletter so
traffic and building up my newsletter so I guess we’re still in 2009 don’t know
I guess we’re still in 2009 don’t know
I guess we’re still in 2009 don’t know if that’s changed much in terms of
if that’s changed much in terms of
if that’s changed much in terms of conversion rates but thank you feel I
conversion rates but thank you feel I
conversion rates but thank you feel I questioned on I hope that helped answer
questioned on I hope that helped answer
questioned on I hope that helped answer your question for those of you watching
your question for those of you watching
your question for those of you watching if you liked the video please get a
if you liked the video please get a
if you liked the video please get a thumbs up I do these videos because I I
thumbs up I do these videos because I I
thumbs up I do these videos because I I love doing it and I love seeing the
love doing it and I love seeing the
love doing it and I love seeing the thumbs up to come in so thank you and if
thumbs up to come in so thank you and if
thumbs up to come in so thank you and if you have a question about social media
you have a question about social media
you have a question about social media or conversions or another question for
or conversions or another question for
or conversions or another question for your business feel free to leave it in
your business feel free to leave it in
your business feel free to leave it in the comments below and I read every one
the comments below and I read every one
the comments below and I read every one of them and do my best to try to respond
of them and do my best to try to respond
of them and do my best to try to respond to everybody as well so thank you and
to everybody as well so thank you and
to everybody as well so thank you and we’ll see you on the next episode
”
Be First to Comment