some people see the thing that they want and some people see the thing that
and some people see the thing that
and some people see the thing that prevents them from getting the thing
prevents them from getting the thing
prevents them from getting the thing that they want it’s as if an entire
that they want it’s as if an entire
that they want it’s as if an entire generation is standing at the foot of a
generation is standing at the foot of a
generation is standing at the foot of a mountain they know exactly what they
mountain they know exactly what they
mountain they know exactly what they want they can see the summit what they
want they can see the summit what they
want they can see the summit what they can’t see is the mountain people put
can’t see is the mountain people put
can’t see is the mountain people put harley-davidson logos on their body to
harley-davidson logos on their body to
harley-davidson logos on their body to say something about who they are
say something about who they are
say something about who they are corporate logo ain’t no Procter &
corporate logo ain’t no Procter &
corporate logo ain’t no Procter & Gamble’s tattooed on anybody’s on
Gamble’s tattooed on anybody’s on
Gamble’s tattooed on anybody’s on passion is the feeling you have that you
passion is the feeling you have that you
passion is the feeling you have that you would probably do this for free you know
would probably do this for free you know
would probably do this for free you know and you can’t believe somebody pays you
and you can’t believe somebody pays you
and you can’t believe somebody pays you to do it he’s an author speaker and
to do it he’s an author speaker and
to do it he’s an author speaker and consultant who writes on leadership and
consultant who writes on leadership and
consultant who writes on leadership and management he joined the rand
management he joined the rand
management he joined the rand corporation in 2010 where he advises on
corporation in 2010 where he advises on
corporation in 2010 where he advises on military innovation in planning he is
military innovation in planning he is
military innovation in planning he is known for popularizing the concepts of
known for popularizing the concepts of
known for popularizing the concepts of the golden circle and to start with why
the golden circle and to start with why
the golden circle and to start with why he’s simon Sinek and here’s my take on
he’s simon Sinek and here’s my take on
he’s simon Sinek and here’s my take on his top ten rules for success rule
his top ten rules for success rule
his top ten rules for success rule number six is my personal favorite and
number six is my personal favorite and
number six is my personal favorite and make sure to stick around although to
make sure to stick around although to
make sure to stick around although to the end for some special bonus clips and
the end for some special bonus clips and
the end for some special bonus clips and as always if Simon says something that
as always if Simon says something that
as always if Simon says something that really really resonates with you please
really really resonates with you please
really really resonates with you please leave it down in the comments below and
leave it down in the comments below and
leave it down in the comments below and put quotes around it to other people can
put quotes around it to other people can
put quotes around it to other people can be inspired as well
let me tell you a story so a friend of
let me tell you a story so a friend of mine and I we went for a run in Central
mine and I we went for a run in Central
mine and I we went for a run in Central Park the Roadrunners organization on the
Park the Roadrunners organization on the
Park the Roadrunners organization on the weekends they host races and it’s very
weekends they host races and it’s very
weekends they host races and it’s very common at the end of the race they’ll
common at the end of the race they’ll
common at the end of the race they’ll have a sponsor who will give away
have a sponsor who will give away
have a sponsor who will give away something apples or bagels or something
something apples or bagels or something
something apples or bagels or something and on this particular day when we got
and on this particular day when we got
and on this particular day when we got to the end of the run there were some
to the end of the run there were some
to the end of the run there were some free bagels and they had picnic tables
free bagels and they had picnic tables
free bagels and they had picnic tables set up and on one side was a group of
set up and on one side was a group of
set up and on one side was a group of volunteers on the table were boxes of
volunteers on the table were boxes of
volunteers on the table were boxes of bagels and on the other side was a long
bagels and on the other side was a long
bagels and on the other side was a long line of runners waiting to get their
line of runners waiting to get their
line of runners waiting to get their free bagel so I said to my friend let’s
free bagel so I said to my friend let’s
free bagel so I said to my friend let’s let’s get a bagel and he looked at me
let’s get a bagel and he looked at me
let’s get a bagel and he looked at me and said that lines too long and I said
and said that lines too long and I said
and said that lines too long and I said free bagel and he said I don’t want to
free bagel and he said I don’t want to
free bagel and he said I don’t want to wait in line and I was like free bagel
wait in line and I was like free bagel
wait in line and I was like free bagel and he says not let’s it’s too long and
and he says not let’s it’s too long and
and he says not let’s it’s too long and that’s when I realized that there’s two
that’s when I realized that there’s two
that’s when I realized that there’s two ways to see the world some people see
ways to see the world some people see
ways to see the world some people see the thing that they want and some people
the thing that they want and some people
the thing that they want and some people see the thing that prevents them from
see the thing that prevents them from
see the thing that prevents them from getting the thing that they want I could
getting the thing that they want I could
getting the thing that they want I could only see the bagels he could only see
only see the bagels he could only see
only see the bagels he could only see the line and so I walked up to the line
the line and so I walked up to the line
the line and so I walked up to the line I leaned in between two people put my
I leaned in between two people put my
I leaned in between two people put my hand in the box
hand in the box
hand in the box and pulled out two bagels and no one get
and pulled out two bagels and no one get
and pulled out two bagels and no one get mad at me because the rule is you can go
mad at me because the rule is you can go
mad at me because the rule is you can go after whatever you want
after whatever you want
after whatever you want you just cannot deny anyone else to go
you just cannot deny anyone else to go
you just cannot deny anyone else to go after whatever they want
after whatever they want
after whatever they want now I had to sacrifice choice I didn’t
now I had to sacrifice choice I didn’t
now I had to sacrifice choice I didn’t get to choose which bagel I got I got
get to choose which bagel I got I got
get to choose which bagel I got I got whatever I pulled out but I didn’t have
whatever I pulled out but I didn’t have
whatever I pulled out but I didn’t have to wait in line so the point is is you
to wait in line so the point is is you
to wait in line so the point is is you don’t have to wait in line you don’t
don’t have to wait in line you don’t
don’t have to wait in line you don’t have to do it the way everybody else has
have to do it the way everybody else has
have to do it the way everybody else has done it you can do it your way
done it you can do it your way
done it you can do it your way you can break the rules you just can’t
you can break the rules you just can’t
you can break the rules you just can’t get in the way of somebody else getting
get in the way of somebody else getting
get in the way of somebody else getting what they want that’s rule number one
what they want that’s rule number one
what they want that’s rule number one performing under pressure whether it’s
performing under pressure whether it’s
performing under pressure whether it’s me or anybody else is the same you know
me or anybody else is the same you know
me or anybody else is the same you know I have the same pressures as anyone else
I have the same pressures as anyone else
I have the same pressures as anyone else there’s time there’s performance there’s
there’s time there’s performance there’s
there’s time there’s performance there’s financial I mean there you know there’s
financial I mean there you know there’s
financial I mean there you know there’s deadlines my pressures are not unique
deadlines my pressures are not unique
deadlines my pressures are not unique the situations maybe
the situations maybe
the situations maybe different or you know but but everybody
different or you know but but everybody
different or you know but but everybody has the same kinds of pressures but what
has the same kinds of pressures but what
has the same kinds of pressures but what I found or what I find fascinating is
I found or what I find fascinating is
I found or what I find fascinating is the interpretation of the stimuli if let
the interpretation of the stimuli if let
the interpretation of the stimuli if let me let me explain so I was watching the
me let me explain so I was watching the
me let me explain so I was watching the Olympics this last Summer Olympics and I
Olympics this last Summer Olympics and I
Olympics this last Summer Olympics and I was amazed at how bad the questions were
was amazed at how bad the questions were
was amazed at how bad the questions were that the reporters would ask all the
that the reporters would ask all the
that the reporters would ask all the athletes and almost always they asked
athletes and almost always they asked
athletes and almost always they asked the same question whether they were
the same question whether they were
the same question whether they were about to compete or after they competed
about to compete or after they competed
about to compete or after they competed were you nervous right and to a tee all
were you nervous right and to a tee all
were you nervous right and to a tee all the athletes went no right and what I
the athletes went no right and what I
the athletes went no right and what I realized is it’s not that they’re not
realized is it’s not that they’re not
realized is it’s not that they’re not nervous it’s their interpretation of
nervous it’s their interpretation of
nervous it’s their interpretation of what’s happening in their bodies I mean
what’s happening in their bodies I mean
what’s happening in their bodies I mean what it what happens when you’re nervous
what it what happens when you’re nervous
what it what happens when you’re nervous right your heart rate starts to go
right your heart rate starts to go
right your heart rate starts to go you’re you know you sort of get a little
you’re you know you sort of get a little
you’re you know you sort of get a little tense you get a little sweaty
tense you get a little sweaty
tense you get a little sweaty right you have expectation of what’s
right you have expectation of what’s
right you have expectation of what’s coming and we interpreted that is I’m
coming and we interpreted that is I’m
coming and we interpreted that is I’m nervous now what’s the interpretation of
nervous now what’s the interpretation of
nervous now what’s the interpretation of excited your heart rate starts to go you
excited your heart rate starts to go you
excited your heart rate starts to go you become you’re anticipating what’s coming
become you’re anticipating what’s coming
become you’re anticipating what’s coming right you get a little sort of like
right you get a little sort of like
right you get a little sort of like tense it’s all the same thing it’s the
tense it’s all the same thing it’s the
tense it’s all the same thing it’s the same stimuli except these athletes these
same stimuli except these athletes these
same stimuli except these athletes these these Olympic quality athletes have
these Olympic quality athletes have
these Olympic quality athletes have learned to interpret the stimuli that
learned to interpret the stimuli that
learned to interpret the stimuli that the rest of us would say is nervous as
the rest of us would say is nervous as
the rest of us would say is nervous as excited they also the same thing no I’m
excited they also the same thing no I’m
excited they also the same thing no I’m not nervous I’m excited and so I’ve
not nervous I’m excited and so I’ve
not nervous I’m excited and so I’ve actually practiced it just to tell
actually practiced it just to tell
actually practiced it just to tell myself when I start to get nervous that
myself when I start to get nervous that
myself when I start to get nervous that this is excitement you know and so where
this is excitement you know and so where
this is excitement you know and so where when you used to feet speak in front of
when you used to feet speak in front of
when you used to feet speak in front of a large audience and somebody say how do
a large audience and somebody say how do
a large audience and somebody say how do you feel you say little nervous now when
you feel you say little nervous now when
you feel you say little nervous now when somebody says how do you feel like
somebody says how do you feel like
somebody says how do you feel like really excited actually and it it came
really excited actually and it it came
really excited actually and it it came from just sort of telling myself no no
from just sort of telling myself no no
from just sort of telling myself no no this is excitement and it becomes a
this is excitement and it becomes a
this is excitement and it becomes a little bit automatic later on but it’s
little bit automatic later on but it’s
little bit automatic later on but it’s kind of a remarkable thing to deal with
kind of a remarkable thing to deal with
kind of a remarkable thing to deal with pressure by interpreting what your body
pressure by interpreting what your body
pressure by interpreting what your body is experiencing as excitement rather
is experiencing as excitement rather
is experiencing as excitement rather than nerves and it’s really kind of
than nerves and it’s really kind of
than nerves and it’s really kind of effective it makes you want to rush for
effective it makes you want to rush for
effective it makes you want to rush for is rather than pull back and yet it’s
is rather than pull back and yet it’s
is rather than pull back and yet it’s the same experience I talked to so many
the same experience I talked to so many
the same experience I talked to so many smart fantastic ambitious idealistic
smart fantastic ambitious idealistic
smart fantastic ambitious idealistic hard-working kids and they’re right out
hard-working kids and they’re right out
hard-working kids and they’re right out of college they’re in their entry-level
of college they’re in their entry-level
of college they’re in their entry-level jobs and I’ll ask them how is it going
jobs and I’ll ask them how is it going
jobs and I’ll ask them how is it going and they’ll say I think I’m gonna quit
and they’ll say I think I’m gonna quit
and they’ll say I think I’m gonna quit and I’m like why they say to me I’m not
and I’m like why they say to me I’m not
and I’m like why they say to me I’m not making an impact I’m like you know
making an impact I’m like you know
making an impact I’m like you know you’ve been here eight
you’ve been here eight
you’ve been here eight right they treat the sense of
right they treat the sense of
right they treat the sense of fulfillment or even love like it’s a
fulfillment or even love like it’s a
fulfillment or even love like it’s a scavenger hunt like it’s something you
scavenger hunt like it’s something you
scavenger hunt like it’s something you look for my millennial friends they’ve
look for my millennial friends they’ve
look for my millennial friends they’ve gone through so many jobs they’re either
gone through so many jobs they’re either
gone through so many jobs they’re either getting fired I mean it was mutual or
getting fired I mean it was mutual or
getting fired I mean it was mutual or they’re quitting because they’re not
they’re quitting because they’re not
they’re quitting because they’re not making an impact or they’re not finding
making an impact or they’re not finding
making an impact or they’re not finding the thing they’re looking for they’re
the thing they’re looking for they’re
the thing they’re looking for they’re not feeling fulfilled as if it’s a
not feeling fulfilled as if it’s a
not feeling fulfilled as if it’s a scavenger hunt love a job you find joy
scavenger hunt love a job you find joy
scavenger hunt love a job you find joy from is not something you discover it’s
from is not something you discover it’s
from is not something you discover it’s not like I found love here it is I found
not like I found love here it is I found
not like I found love here it is I found a job I love that’s not how it works
a job I love that’s not how it works
a job I love that’s not how it works both of those things require hard work
both of those things require hard work
both of those things require hard work you are in love because you work very
you are in love because you work very
you are in love because you work very hard every single day of your life to
hard every single day of your life to
hard every single day of your life to stay in love you find a job that brings
stay in love you find a job that brings
stay in love you find a job that brings you ultimate joy because you work hard
you ultimate joy because you work hard
you ultimate joy because you work hard every single day to serve those around
every single day to serve those around
every single day to serve those around you and you maintain that joy it’s not a
you and you maintain that joy it’s not a
you and you maintain that joy it’s not a discovery but the problem is the sense
discovery but the problem is the sense
discovery but the problem is the sense of impatience it’s as if an entire
of impatience it’s as if an entire
of impatience it’s as if an entire generation is standing at the foot of a
generation is standing at the foot of a
generation is standing at the foot of a mountain they know exactly what they
mountain they know exactly what they
mountain they know exactly what they want they can see the summit what they
want they can see the summit what they
want they can see the summit what they can’t see is the mountain this large
can’t see is the mountain this large
can’t see is the mountain this large emove Abul object that doesn’t mean you
emove Abul object that doesn’t mean you
emove Abul object that doesn’t mean you have to do your time that’s not what I’m
have to do your time that’s not what I’m
have to do your time that’s not what I’m talking about take a helicopter climb I
talking about take a helicopter climb I
talking about take a helicopter climb I don’t care but there’s still a mountain
don’t care but there’s still a mountain
don’t care but there’s still a mountain life career fulfillment relationships
life career fulfillment relationships
life career fulfillment relationships are journeys the problem is this entire
are journeys the problem is this entire
are journeys the problem is this entire generation has an institutionalized
generation has an institutionalized
generation has an institutionalized sense of impatience and do they have the
sense of impatience and do they have the
sense of impatience and do they have the patience to go on the journey to
patience to go on the journey to
patience to go on the journey to maintain love to feel fulfilled or do
maintain love to feel fulfilled or do
maintain love to feel fulfilled or do they just quit and on to the next dump
they just quit and on to the next dump
they just quit and on to the next dump and on to the next ghost and unto the
and on to the next ghost and unto the
and on to the next ghost and unto the next in the 18th century there was
next in the 18th century there was
next in the 18th century there was something that spread across Europe and
something that spread across Europe and
something that spread across Europe and eventually made its way to America where
eventually made its way to America where
eventually made its way to America where pole fever also known as the Black Death
pole fever also known as the Black Death
pole fever also known as the Black Death of child bed basically what was
of child bed basically what was
of child bed basically what was happening is women were giving birth and
happening is women were giving birth and
happening is women were giving birth and they would die within 48 hours after
they would die within 48 hours after
they would die within 48 hours after giving birth
giving birth
giving birth this black death of childbirth was the
this black death of childbirth was the
this black death of childbirth was the ravage of Europe and it got worse and
ravage of Europe and it got worse and
ravage of Europe and it got worse and worse and
worse and
worse and worse over the course of over a century
worse over the course of over a century
worse over the course of over a century in some hospitals it was as high as 70%
in some hospitals it was as high as 70%
in some hospitals it was as high as 70% of women who gave birth who would die as
of women who gave birth who would die as
of women who gave birth who would die as a result of giving birth but this was
a result of giving birth but this was
a result of giving birth but this was the Renaissance this was the time of
the Renaissance this was the time of
the Renaissance this was the time of empirical data and science and we had
empirical data and science and we had
empirical data and science and we had thrown away things like tradition and
thrown away things like tradition and
thrown away things like tradition and mysticism these were men of science
mysticism these were men of science
mysticism these were men of science these were doctors and these doctors and
these were doctors and these doctors and
these were doctors and these doctors and men of science wanted to study and try
men of science wanted to study and try
men of science wanted to study and try and find the reason for this black death
and find the reason for this black death
and find the reason for this black death of childbed and so they got to work
of childbed and so they got to work
of childbed and so they got to work studying and they would study the
studying and they would study the
studying and they would study the corpses of the of the women who had died
corpses of the of the women who had died
corpses of the of the women who had died and in the morning they would conduct
and in the morning they would conduct
and in the morning they would conduct autopsies and then in the afternoon they
autopsies and then in the afternoon they
autopsies and then in the afternoon they would go and deliver babies and finish
would go and deliver babies and finish
would go and deliver babies and finish their rounds and it wasn’t until
their rounds and it wasn’t until
their rounds and it wasn’t until somewhere in the mid 1800s that dr.
somewhere in the mid 1800s that dr.
somewhere in the mid 1800s that dr. Oliver Wendell Holmes father of Supreme
Oliver Wendell Holmes father of Supreme
Oliver Wendell Holmes father of Supreme Court justice Oliver Wendell Holmes
Court justice Oliver Wendell Holmes
Court justice Oliver Wendell Holmes realized that all of these doctors were
realized that all of these doctors were
realized that all of these doctors were conducting autopsies in the morning
conducting autopsies in the morning
conducting autopsies in the morning weren’t washing their hands before they
weren’t washing their hands before they
weren’t washing their hands before they delivered babies in the afternoon and he
delivered babies in the afternoon and he
delivered babies in the afternoon and he pointed it out and said guys you’re the
pointed it out and said guys you’re the
pointed it out and said guys you’re the problem and they ignored him and called
problem and they ignored him and called
problem and they ignored him and called him crazy for 30 years until finally
him crazy for 30 years until finally
him crazy for 30 years until finally somebody realized that if they simply
somebody realized that if they simply
somebody realized that if they simply washed their hands it would go away and
washed their hands it would go away and
washed their hands it would go away and that’s exactly what happened when they
that’s exactly what happened when they
that’s exactly what happened when they started sterilizing their instruments
started sterilizing their instruments
started sterilizing their instruments and washing their hands the black death
and washing their hands the black death
and washing their hands the black death of child bed disappeared my point is the
of child bed disappeared my point is the
of child bed disappeared my point is the lesson here is sometimes you’re the
lesson here is sometimes you’re the
lesson here is sometimes you’re the problem
problem
problem we’ve seen this happen all too recently
we’ve seen this happen all too recently
we’ve seen this happen all too recently with our new men of science and
with our new men of science and
with our new men of science and empirical studies and these men of
empirical studies and these men of
empirical studies and these men of finance who are smarter than the rest of
finance who are smarter than the rest of
finance who are smarter than the rest of us until the thing collapsed and they
us until the thing collapsed and they
us until the thing collapsed and they blamed everything else except themselves
blamed everything else except themselves
blamed everything else except themselves and my point is is take accountability
and my point is is take accountability
and my point is is take accountability for your actions you can take all the
for your actions you can take all the
for your actions you can take all the credit in the world for the things that
credit in the world for the things that
credit in the world for the things that you do right as long as you also take
you do right as long as you also take
you do right as long as you also take responsibility for the things you do
responsibility for the things you do
responsibility for the things you do wrong
wrong
wrong must be a balanced equation you don’t
must be a balanced equation you don’t
must be a balanced equation you don’t get it one way and not the other you get
get it one way and not the other you get
get it one way and not the other you get to take credit when you also take
to take credit when you also take
to take credit when you also take accountability I spoke at an education
accountability I spoke at an education
accountability I spoke at an education summit for Microsoft I also spoke at an
summit for Microsoft I also spoke at an
summit for Microsoft I also spoke at an education summit for Apple at education
education summit for Apple at education
education summit for Apple at education from my at the education summit for
from my at the education summit for
from my at the education summit for Microsoft I would say that 70% of the
Microsoft I would say that 70% of the
Microsoft I would say that 70% of the executives spent about 70% of their
executives spent about 70% of their
executives spent about 70% of their presentations talking about how to beat
presentations talking about how to beat
presentations talking about how to beat Apple at the Apple education summit a
Apple at the Apple education summit a
Apple at the Apple education summit a hundred percent of the executives spent
hundred percent of the executives spent
hundred percent of the executives spent a hundred percent of their presentations
a hundred percent of their presentations
a hundred percent of their presentations talking about how to help teachers teach
talking about how to help teachers teach
talking about how to help teachers teach and how to help students learn one is
and how to help students learn one is
and how to help students learn one is playing this way and one is playing that
playing this way and one is playing that
playing this way and one is playing that way one is playing finite and the other
way one is playing finite and the other
way one is playing finite and the other one is playing infinite guess which one
one is playing infinite guess which one
one is playing infinite guess which one gets frustrated so at the end of my talk
gets frustrated so at the end of my talk
gets frustrated so at the end of my talk at Microsoft they gave me a gift they
at Microsoft they gave me a gift they
at Microsoft they gave me a gift they gave me the new Zune when it was a thing
and let me tell you this thing was
and let me tell you this thing was spectacular
spectacular
spectacular it was the most elegant piece of
it was the most elegant piece of
it was the most elegant piece of technology I’d ever used the user
technology I’d ever used the user
technology I’d ever used the user interface was incredible the design was
interface was incredible the design was
interface was incredible the design was spectacular I absolutely loved it it was
spectacular I absolutely loved it it was
spectacular I absolutely loved it it was easy to use and it was bright and
easy to use and it was bright and
easy to use and it was bright and gorgeous and it didn’t work on iTunes
gorgeous and it didn’t work on iTunes
gorgeous and it didn’t work on iTunes which is a different problem
which is a different problem
which is a different problem so I couldn’t use it but but it was
so I couldn’t use it but but it was
so I couldn’t use it but but it was amazing
amazing
amazing and elegant my god it was elegant so I’m
and elegant my god it was elegant so I’m
and elegant my god it was elegant so I’m sitting in the back of a taxi with a
sitting in the back of a taxi with a
sitting in the back of a taxi with a very senior Apple executive sort of
very senior Apple executive sort of
very senior Apple executive sort of employee number 12 kind of guy and you
employee number 12 kind of guy and you
employee number 12 kind of guy and you know I like to stir pots so I turned him
know I like to stir pots so I turned him
know I like to stir pots so I turned him I said you know Microsoft gave me their
I said you know Microsoft gave me their
I said you know Microsoft gave me their new Zune and it is so much better than
new Zune and it is so much better than
new Zune and it is so much better than your iPod touch and he turned to me and
your iPod touch and he turned to me and
your iPod touch and he turned to me and he said I have no doubt conversation
he said I have no doubt conversation
he said I have no doubt conversation over because the infinite player
over because the infinite player
over because the infinite player understands sometimes your head and
understands sometimes your head and
understands sometimes your head and sometimes you behind
sometimes you behind
sometimes you behind sometimes your product is better and
sometimes your product is better and
sometimes your product is better and sometimes it’s worse the goal isn’t to
sometimes it’s worse the goal isn’t to
sometimes it’s worse the goal isn’t to be the best every day the goal isn’t out
be the best every day the goal isn’t out
be the best every day the goal isn’t out to outdo your competition every day
to outdo your competition every day
to outdo your competition every day that’s a finite construction if I had
that’s a finite construction if I had
that’s a finite construction if I had said to Microsoft I’ve got the new iPod
said to Microsoft I’ve got the new iPod
said to Microsoft I’ve got the new iPod touch and it’s so much better than your
touch and it’s so much better than your
touch and it’s so much better than your Zune they would have said can we see it
Zune they would have said can we see it
Zune they would have said can we see it what does it do react react react react
what does it do react react react react
what does it do react react react react finite players play to be bet to beat
finite players play to be bet to beat
finite players play to be bet to beat the people around them infinite players
the people around them infinite players
the people around them infinite players play to be better than themselves to
play to be better than themselves to
play to be better than themselves to wake up every single day and say how can
wake up every single day and say how can
wake up every single day and say how can we make our company a better version of
we make our company a better version of
we make our company a better version of itself today than it was yesterday how
itself today than it was yesterday how
itself today than it was yesterday how can we create a product this week that’s
can we create a product this week that’s
can we create a product this week that’s better than the product we created last
better than the product we created last
better than the product we created last week we also have to play the infinite
week we also have to play the infinite
week we also have to play the infinite game it’s not about being ranked number
game it’s not about being ranked number
game it’s not about being ranked number one it’s not about having more followers
one it’s not about having more followers
one it’s not about having more followers on Twitter than your friends it’s not
on Twitter than your friends it’s not
on Twitter than your friends it’s not about outdoing anyone it’s about how to
about outdoing anyone it’s about how to
about outdoing anyone it’s about how to outdo yourself it’s not about selling
outdo yourself it’s not about selling
outdo yourself it’s not about selling more books or getting more Ted views
more books or getting more Ted views
more books or getting more Ted views than somebody else it’s about how to
than somebody else it’s about how to
than somebody else it’s about how to make sure that the work that you’re
make sure that the work that you’re
make sure that the work that you’re producing is better than you work you
producing is better than you work you
producing is better than you work you produced before you are your competition
produced before you are your competition
produced before you are your competition and that is what ensures you stay in the
and that is what ensures you stay in the
and that is what ensures you stay in the game the longest and that is what
game the longest and that is what
game the longest and that is what ensures you find joy because the joy
ensures you find joy because the joy
ensures you find joy because the joy comes not from comparison but from
comes not from comparison but from
comes not from comparison but from advancement when are you at your best I
advancement when are you at your best I
advancement when are you at your best I met my best when I’m around people who
met my best when I’m around people who
met my best when I’m around people who believe what I believe I know it seems
believe what I believe I know it seems
believe what I believe I know it seems silly but I try very very hard to sort
silly but I try very very hard to sort
silly but I try very very hard to sort of stack the deck you know to put myself
of stack the deck you know to put myself
of stack the deck you know to put myself in a position of strength so for example
in a position of strength so for example
in a position of strength so for example you know somebody asked me just
you know somebody asked me just
you know somebody asked me just yesterday have you ever
yesterday have you ever
yesterday have you ever had sort of a bad you know engagement I
had sort of a bad you know engagement I
had sort of a bad you know engagement I was thinking myself I’m like not really
was thinking myself I’m like not really
was thinking myself I’m like not really but it’s not because I’m some sort of
but it’s not because I’m some sort of
but it’s not because I’m some sort of sort of genius a nice ending anything
sort of genius a nice ending anything
sort of genius a nice ending anything like that it’s because I stack the deck
like that it’s because I stack the deck
like that it’s because I stack the deck it’s because I want to be there I want
it’s because I want to be there I want
it’s because I want to be there I want to be around people who want me there in
to be around people who want me there in
to be around people who want me there in other words if I’m somebody’s tenth
other words if I’m somebody’s tenth
other words if I’m somebody’s tenth choice and like you know I’ll probably
choice and like you know I’ll probably
choice and like you know I’ll probably turn it down whereas if I’m their first
turn it down whereas if I’m their first
turn it down whereas if I’m their first choice they really want me there and so
choice they really want me there and so
choice they really want me there and so I’m more likely to have a good
I’m more likely to have a good
I’m more likely to have a good engagement they’re supportive of me I’m
engagement they’re supportive of me I’m
engagement they’re supportive of me I’m supportive of them and so yeah I’m at my
supportive of them and so yeah I’m at my
supportive of them and so yeah I’m at my best look like when I stack the deck
best look like when I stack the deck
best look like when I stack the deck when I choose to be in an environment
when I choose to be in an environment
when I choose to be in an environment where where my strengths are are there
where where my strengths are are there
where where my strengths are are there Nelson Mandela is a particularly special
Nelson Mandela is a particularly special
Nelson Mandela is a particularly special case study in the leadership world
case study in the leadership world
case study in the leadership world because he is universally regarded as a
because he is universally regarded as a
because he is universally regarded as a great leader you can take other
great leader you can take other
great leader you can take other personalities and depending on the
personalities and depending on the
personalities and depending on the nation you go to we have different
nation you go to we have different
nation you go to we have different opinions about other personalities but
opinions about other personalities but
opinions about other personalities but Nelson Mandela across the world is
Nelson Mandela across the world is
Nelson Mandela across the world is universally regarded as a great leader
universally regarded as a great leader
universally regarded as a great leader he was actually the son of a tribal
he was actually the son of a tribal
he was actually the son of a tribal chief and he was asked one day how did
chief and he was asked one day how did
chief and he was asked one day how did you learn to be a great leader and he
you learn to be a great leader and he
you learn to be a great leader and he responded that he would go with his
responded that he would go with his
responded that he would go with his father to tribal meetings and he
father to tribal meetings and he
father to tribal meetings and he remembers two things when his father
remembers two things when his father
remembers two things when his father would meet with other elders one they
would meet with other elders one they
would meet with other elders one they would always sit in a circle and to his
would always sit in a circle and to his
would always sit in a circle and to his father was always the last to speak
father was always the last to speak
father was always the last to speak you’ll be told your whole life that you
you’ll be told your whole life that you
you’ll be told your whole life that you need to learn to listen I would say that
need to learn to listen I would say that
need to learn to listen I would say that you need to learn to be the last to
you need to learn to be the last to
you need to learn to be the last to speak I see it in boardrooms every day
speak I see it in boardrooms every day
speak I see it in boardrooms every day of the week even people who consider
of the week even people who consider
of the week even people who consider themselves good leaders who may actually
themselves good leaders who may actually
themselves good leaders who may actually be decent leaders will walk into a room
be decent leaders will walk into a room
be decent leaders will walk into a room and say here’s the problem here’s what I
and say here’s the problem here’s what I
and say here’s the problem here’s what I think but I’m interested in your opinion
think but I’m interested in your opinion
think but I’m interested in your opinion let’s go around the room it’s too late
let’s go around the room it’s too late
let’s go around the room it’s too late the skill to hold your opinions to
the skill to hold your opinions to
the skill to hold your opinions to yourself until everyone has spoken does
yourself until everyone has spoken does
yourself until everyone has spoken does two things one it gives everybody else
two things one it gives everybody else
two things one it gives everybody else the feeling that they have been heard it
the feeling that they have been heard it
the feeling that they have been heard it give me gives everyone else the ability
give me gives everyone else the ability
give me gives everyone else the ability to feel that they have contributed and
to feel that they have contributed and
to feel that they have contributed and two you get the benefit of hearing what
two you get the benefit of hearing what
two you get the benefit of hearing what everybody else has to think before you
everybody else has to think before you
everybody else has to think before you render your opinion the skill is really
render your opinion the skill is really
render your opinion the skill is really to keep your opinions to yourself if you
to keep your opinions to yourself if you
to keep your opinions to yourself if you agree with somebody don’t nod yes
agree with somebody don’t nod yes
agree with somebody don’t nod yes if you disagree with somebody don’t not
if you disagree with somebody don’t not
if you disagree with somebody don’t not know simply sit there take it all in and
know simply sit there take it all in and
know simply sit there take it all in and the only thing you’re allowed to do is
the only thing you’re allowed to do is
the only thing you’re allowed to do is ask questions so that you can understand
ask questions so that you can understand
ask questions so that you can understand what they mean and why they have the
what they mean and why they have the
what they mean and why they have the opinion that they have you must
opinion that they have you must
opinion that they have you must understand from where they are speaking
understand from where they are speaking
understand from where they are speaking why they have the opinion they have not
why they have the opinion they have not
why they have the opinion they have not just what they are saying and at the end
just what they are saying and at the end
just what they are saying and at the end you will get your turn
you will get your turn
you will get your turn it sounds easy it’s not practice being
it sounds easy it’s not practice being
it sounds easy it’s not practice being the last to speak
the last to speak
the last to speak that’s what Nelson Mandela did every
that’s what Nelson Mandela did every
that’s what Nelson Mandela did every decision we make in our lives as
decision we make in our lives as
decision we make in our lives as individuals or as organizations is a
individuals or as organizations is a
individuals or as organizations is a piece of communication it’s our way of
piece of communication it’s our way of
piece of communication it’s our way of saying something about who we are and
saying something about who we are and
saying something about who we are and what we believe this is why authenticity
what we believe this is why authenticity
what we believe this is why authenticity matters this is why you have to say and
matters this is why you have to say and
matters this is why you have to say and do the things you actually believe
do the things you actually believe
do the things you actually believe because the things you say and do are
because the things you say and do are
because the things you say and do are symbols of who you are and we look for
symbols of who you are and we look for
symbols of who you are and we look for those symbols so we can find people who
those symbols so we can find people who
those symbols so we can find people who believe what we believe our very
believe what we believe our very
believe what we believe our very survival depends on it so if you’re
survival depends on it so if you’re
survival depends on it so if you’re putting out false symbols you will
putting out false symbols you will
putting out false symbols you will attract people to those symbols but you
attract people to those symbols but you
attract people to those symbols but you won’t be able to form trust with them
won’t be able to form trust with them
won’t be able to form trust with them this is what Tiger Woods did to us he
this is what Tiger Woods did to us he
this is what Tiger Woods did to us he lied he lied he told us what he thought
lied he lied he told us what he thought
lied he lied he told us what he thought we wanted to hear and it was great and
we wanted to hear and it was great and
we wanted to hear and it was great and we were drawn to it and all of us who
we were drawn to it and all of us who
we were drawn to it and all of us who kind of liked that idea of the sort of
kind of liked that idea of the sort of
kind of liked that idea of the sort of the good guy who drawn to it until we
the good guy who drawn to it until we
the good guy who drawn to it until we found out it was a lie he could have
found out it was a lie he could have
found out it was a lie he could have been the bad boy of golf he could have
been the bad boy of golf he could have
been the bad boy of golf he could have had all the same endorsements and had a
had all the same endorsements and had a
had all the same endorsements and had a fantastic career and still been hailed
fantastic career and still been hailed
fantastic career and still been hailed as one of the great athletes of our day
as one of the great athletes of our day
as one of the great athletes of our day but he didn’t he chose to lie
but he didn’t he chose to lie
but he didn’t he chose to lie good luck forming trust again tiger we
good luck forming trust again tiger we
good luck forming trust again tiger we don’t believe you we don’t trust you the
don’t believe you we don’t trust you the
don’t believe you we don’t trust you the goal of putting something out there if
goal of putting something out there if
goal of putting something out there if you say what you believe and you do what
you say what you believe and you do what
you say what you believe and you do what you believe you will attract people who
you believe you will attract people who
you believe you will attract people who believe what you believe
believe what you believe
believe what you believe if you go to one of your friends and you
if you go to one of your friends and you
if you go to one of your friends and you say to one of your friends how would you
say to one of your friends how would you
say to one of your friends how would you like me to dress so that you’ll like me
like me to dress so that you’ll like me
like me to dress so that you’ll like me better how would you want me to address
better how would you want me to address
better how would you want me to address you how do you want me to speak so that
you how do you want me to speak so that
you how do you want me to speak so that you’ll like me more right your friends
you’ll like me more right your friends
you’ll like me more right your friends are going to look at you be like
are going to look at you be like
are going to look at you be like what are you talking about come on come
what are you talking about come on come
what are you talking about come on come on come on what should I wear so that
on come on what should I wear so that
on come on what should I wear so that you’ll find me more appealing and how
you’ll find me more appealing and how
you’ll find me more appealing and how would you like me to speak to you so
would you like me to speak to you so
would you like me to speak to you so that you’ll like me more and your
that you’ll like me more and your
that you’ll like me more and your friends are gonna tell you just be
friends are gonna tell you just be
friends are gonna tell you just be yourself that’s why I like you I don’t
yourself that’s why I like you I don’t
yourself that’s why I like you I don’t just be yourself now think about what we
just be yourself now think about what we
just be yourself now think about what we do in industry what do we do we do
do in industry what do we do we do
do in industry what do we do we do market research and we go and we ask the
market research and we go and we ask the
market research and we go and we ask the customers what kind of things the way we
customers what kind of things the way we
customers what kind of things the way we what style should we speak to you how
what style should we speak to you how
what style should we speak to you how should we decorate ourselves what kind
should we decorate ourselves what kind
should we decorate ourselves what kind of things are you drawn to so that we
of things are you drawn to so that we
of things are you drawn to so that we can do those things so you’ll like us
can do those things so you’ll like us
can do those things so you’ll like us more it’s just as ridiculous it’s just
more it’s just as ridiculous it’s just
more it’s just as ridiculous it’s just as ridiculous organisations should say
as ridiculous organisations should say
as ridiculous organisations should say and do the things they actually believe
and do the things they actually believe
and do the things they actually believe and they will attract people who believe
and they will attract people who believe
and they will attract people who believe what they believe or they can choose to
what they believe or they can choose to
what they believe or they can choose to lie and at the slightest hint that they
lie and at the slightest hint that they
lie and at the slightest hint that they might be lying cynicism sets in and
might be lying cynicism sets in and
might be lying cynicism sets in and people start saying I’m not sure I can
people start saying I’m not sure I can
people start saying I’m not sure I can trust these guys because there’s not a
trust these guys because there’s not a
trust these guys because there’s not a lot of consistency and all the things
lot of consistency and all the things
lot of consistency and all the things they say and do which means they can’t
they say and do which means they can’t
they say and do which means they can’t have a very strong belief set or they’re
have a very strong belief set or they’re
have a very strong belief set or they’re lying to me and we call them it
lying to me and we call them it
lying to me and we call them it authentic the entire process of asking
authentic the entire process of asking
authentic the entire process of asking other people who we should be is
other people who we should be is
other people who we should be is inauthentic that’s hilarious to me all
inauthentic that’s hilarious to me all
inauthentic that’s hilarious to me all these positioning studies we do are
these positioning studies we do are
these positioning studies we do are inherent we’re going to do a study to
inherent we’re going to do a study to
inherent we’re going to do a study to find out from people so we can be more
find out from people so we can be more
find out from people so we can be more authentic that’s hilarious
authentic that’s hilarious
authentic that’s hilarious say and do what you actually believe and
say and do what you actually believe and
say and do what you actually believe and the symbols you put out there the things
the symbols you put out there the things
the symbols you put out there the things you say and the things you do those red
you say and the things you do those red
you say and the things you do those red hats are ways that people can find you
hats are ways that people can find you
hats are ways that people can find you what you have the ability to do as
what you have the ability to do as
what you have the ability to do as designers is create those symbols and
designers is create those symbols and
designers is create those symbols and allow people to use those things to say
allow people to use those things to say
allow people to use those things to say something about who they are work for
something about who they are work for
something about who they are work for companies work for clients work for
companies work for clients work for
companies work for clients work for people who you believe what they believe
people who you believe what they believe
people who you believe what they believe show up and feel a part of something
show up and feel a part of something
show up and feel a part of something bigger than yourself and your part is to
bigger than yourself and your part is to
bigger than yourself and your part is to put what they believe into pictures and
put what they believe into pictures and
put what they believe into pictures and words and symbols and graphics so that
words and symbols and graphics so that
words and symbols and graphics so that other people can use those things to say
other people can use those things to say
other people can use those things to say something about who they are people put
something about who they are people put
something about who they are people put harley-davidson logos on their body to
harley-davidson logos on their body to
harley-davidson logos on their body to say something about who they are
say something about who they are
say something about who they are corporate logo ain’t no Procter &
corporate logo ain’t no Procter &
corporate logo ain’t no Procter & Gamble’s tattooed on anybody’s on
Gamble’s tattooed on anybody’s on
Gamble’s tattooed on anybody’s on because Harley means something they
because Harley means something they
because Harley means something they stand for something people put that
stand for something people put that
stand for something people put that tattoo on their not to tell you that
tattoo on their not to tell you that
tattoo on their not to tell you that they own a motorcycle
they own a motorcycle
they own a motorcycle they put that tattoo there to tell you
they put that tattoo there to tell you
they put that tattoo there to tell you something about themselves you ever see
something about themselves you ever see
something about themselves you ever see anybody with a with a Mac laptop put a
anybody with a with a Mac laptop put a
anybody with a with a Mac laptop put a sticker over that beautiful shining
sticker over that beautiful shining
sticker over that beautiful shining Apple ain’t never gonna happen then how
Apple ain’t never gonna happen then how
Apple ain’t never gonna happen then how will you know who I am you ever see
will you know who I am you ever see
will you know who I am you ever see anybody with a PC break out the Windex
anybody with a PC break out the Windex
anybody with a PC break out the Windex to clean out their computer Mac people
have you ever seen a dirty Mac doesn’t
have you ever seen a dirty Mac doesn’t exist does not exist why because it’s
exist does not exist why because it’s
exist does not exist why because it’s Who I am
Who I am
Who I am these are symbols we use the companies
these are symbols we use the companies
these are symbols we use the companies that are crystal clear in what they
that are crystal clear in what they
that are crystal clear in what they believe and their discipline and how
believe and their discipline and how
believe and their discipline and how they do it they’re consistent what they
they do it they’re consistent what they
they do it they’re consistent what they do and everything they say and
do and everything they say and
do and everything they say and everything they do serves as a symbol of
everything they do serves as a symbol of
everything they do serves as a symbol of the set of values and beliefs we use
the set of values and beliefs we use
the set of values and beliefs we use those symbols to say something about who
those symbols to say something about who
those symbols to say something about who we are we surround ourselves with the
we are we surround ourselves with the
we are we surround ourselves with the people and the products and the brands
people and the products and the brands
people and the products and the brands that say something about who we are and
that say something about who we are and
that say something about who we are and when we can find the people who believe
when we can find the people who believe
when we can find the people who believe what we believe
what we believe
what we believe we’re weirdly drawn to them because our
we’re weirdly drawn to them because our
we’re weirdly drawn to them because our very survival depends on it
very survival depends on it
very survival depends on it we need it and so the more you can give
we need it and so the more you can give
we need it and so the more you can give of yourself the more you can give of
of yourself the more you can give of
of yourself the more you can give of what you believe the more you can
what you believe the more you can
what you believe the more you can discipline with discipline saying boo
discipline with discipline saying boo
discipline with discipline saying boo and do the things you actually believe
and do the things you actually believe
and do the things you actually believe strange things start to happen what are
strange things start to happen what are
strange things start to happen what are your thoughts and what’s your approach
your thoughts and what’s your approach
your thoughts and what’s your approach on finding in building upon passions
on finding in building upon passions
on finding in building upon passions passion is not an actionable word it’s
passion is not an actionable word it’s
passion is not an actionable word it’s correct you know that those who do the
correct you know that those who do the
correct you know that those who do the things that they’re passionate about do
things that they’re passionate about do
things that they’re passionate about do better but it’s not helpful advice and
better but it’s not helpful advice and
better but it’s not helpful advice and so the question is where does passion
so the question is where does passion
so the question is where does passion come from passion is a result passion is
come from passion is a result passion is
come from passion is a result passion is an energy passion is the feeling you
an energy passion is the feeling you
an energy passion is the feeling you have when you’re engaged in something
have when you’re engaged in something
have when you’re engaged in something that you love passion is the feeling you
that you love passion is the feeling you
that you love passion is the feeling you have that you would probably do this for
have that you would probably do this for
have that you would probably do this for free
free
free you know and you can’t believe somebody
you know and you can’t believe somebody
you know and you can’t believe somebody pays you to do it you know and I think
pays you to do it you know and I think
pays you to do it you know and I think we mistake that passion is something we
we mistake that passion is something we
we mistake that passion is something we do in our private lives but it shouldn’t
do in our private lives but it shouldn’t
do in our private lives but it shouldn’t be done you know in our careers for
be done you know in our careers for
be done you know in our careers for example and I’m a firm believer that you
example and I’m a firm believer that you
example and I’m a firm believer that you are who you are and anybody who says I’m
are who you are and anybody who says I’m
are who you are and anybody who says I’m different at home than I am at work in
different at home than I am at work in
different at home than I am at work in one of those two places you’re lying and
one of those two places you’re lying and
one of those two places you’re lying and the goal is to make everything you do in
the goal is to make everything you do in
the goal is to make everything you do in home and it works something that you
home and it works something that you
home and it works something that you have excitement to do
have excitement to do
have excitement to do so how do you find the things that
so how do you find the things that
so how do you find the things that you’re excited to do well it’s actually
you’re excited to do well it’s actually
you’re excited to do well it’s actually easier than you think what are the
easier than you think what are the
easier than you think what are the things that you love to do what are the
things that you love to do what are the
things that you love to do what are the things that you would do for free you
things that you would do for free you
things that you would do for free you know how can you recreate that feeling
know how can you recreate that feeling
know how can you recreate that feeling and and be pay for it so what are the
and and be pay for it so what are the
and and be pay for it so what are the things that I do on the weekend right I
things that I do on the weekend right I
things that I do on the weekend right I love I’m very involved in the art world
love I’m very involved in the art world
love I’m very involved in the art world I love to go to museums and galleries
I love to go to museums and galleries
I love to go to museums and galleries but I love to go see dance and
but I love to go see dance and
but I love to go see dance and performances because I want to see how
performances because I want to see how
performances because I want to see how others are interpreting the world so
others are interpreting the world so
others are interpreting the world so that inspires me new ideas new thoughts
that inspires me new ideas new thoughts
that inspires me new ideas new thoughts new ways of looking at the world are
new ways of looking at the world are
new ways of looking at the world are things that interest me privately and I
things that interest me privately and I
things that interest me privately and I seek it out and pay money for it right
seek it out and pay money for it right
seek it out and pay money for it right so does that mean I have to have a
so does that mean I have to have a
so does that mean I have to have a career in the arts no it means I have to
career in the arts no it means I have to
career in the arts no it means I have to have a career where new ideas are
have a career where new ideas are
have a career where new ideas are explored where people are experimenting
explored where people are experimenting
explored where people are experimenting and trying things out and I have to
and trying things out and I have to
and trying things out and I have to explore new ideas and try things out and
explore new ideas and try things out and
explore new ideas and try things out and I’m just as excited to go to work
I’m just as excited to go to work
I’m just as excited to go to work everyday as I am just you know go do
everyday as I am just you know go do
everyday as I am just you know go do something on a Saturday night
something on a Saturday night
something on a Saturday night and so the idea of finding your passion
and so the idea of finding your passion
and so the idea of finding your passion is ironically simple because you should
is ironically simple because you should
is ironically simple because you should be doing stuff that you enjoy sometimes
be doing stuff that you enjoy sometimes
be doing stuff that you enjoy sometimes what is the stuff that you enjoy and
what is the stuff that you enjoy and
what is the stuff that you enjoy and then what is the stuff that you love who
then what is the stuff that you love who
then what is the stuff that you love who the people you love and what are those
the people you love and what are those
the people you love and what are those what they all have in common how do you
what they all have in common how do you
what they all have in common how do you explain when things don’t go as we
explain when things don’t go as we
explain when things don’t go as we assumed or better how do you explain
assumed or better how do you explain
assumed or better how do you explain when others are able to achieve things
when others are able to achieve things
when others are able to achieve things that seem to defy all of the assumptions
that seem to defy all of the assumptions
that seem to defy all of the assumptions for example why is Apple so innovative
for example why is Apple so innovative
for example why is Apple so innovative year after year after year after year
year after year after year after year
year after year after year after year they’re more innovative than all their
they’re more innovative than all their
they’re more innovative than all their competition
competition
competition and yet they’re just a computer company
and yet they’re just a computer company
and yet they’re just a computer company they’re just like everyone else
they’re just like everyone else
they’re just like everyone else they have the same access to the same
they have the same access to the same
they have the same access to the same talent the same agencies the same
talent the same agencies the same
talent the same agencies the same consultants the same media then why is
consultants the same media then why is
consultants the same media then why is it that they seem to have something
it that they seem to have something
it that they seem to have something different why is it that Martin Luther
different why is it that Martin Luther
different why is it that Martin Luther King led the civil rights movement he
King led the civil rights movement he
King led the civil rights movement he wasn’t the only man who suffered in a
wasn’t the only man who suffered in a
wasn’t the only man who suffered in a pre-civil Rights America and he
pre-civil Rights America and he
pre-civil Rights America and he certainly wasn’t the only great orator
certainly wasn’t the only great orator
certainly wasn’t the only great orator of the day why him and why is it that
of the day why him and why is it that
of the day why him and why is it that the Wright brothers were able to figure
the Wright brothers were able to figure
the Wright brothers were able to figure out control powered man flight when
out control powered man flight when
out control powered man flight when there were certainly other teams who
there were certainly other teams who
there were certainly other teams who were better qualified better funded
were better qualified better funded
were better qualified better funded and they didn’t achieve powered man
and they didn’t achieve powered man
and they didn’t achieve powered man flight the Wright brothers beat them to
flight the Wright brothers beat them to
flight the Wright brothers beat them to it there’s something else at play here
it there’s something else at play here
it there’s something else at play here about three and a half years ago I made
about three and a half years ago I made
about three and a half years ago I made a discovery and this discovery
a discovery and this discovery
a discovery and this discovery profoundly changed my view on how I
profoundly changed my view on how I
profoundly changed my view on how I thought the world worked and it even
thought the world worked and it even
thought the world worked and it even profoundly changed the way in which I
profoundly changed the way in which I
profoundly changed the way in which I operate in it as it turns out there’s a
operate in it as it turns out there’s a
operate in it as it turns out there’s a pattern as it turns out all the great
pattern as it turns out all the great
pattern as it turns out all the great and inspiring leaders and organizations
and inspiring leaders and organizations
and inspiring leaders and organizations in the world whether it’s Apple or
in the world whether it’s Apple or
in the world whether it’s Apple or Martin Luther King or the Wright
Martin Luther King or the Wright
Martin Luther King or the Wright brothers they will think act and
brothers they will think act and
brothers they will think act and communicate the exact same way and it’s
communicate the exact same way and it’s
communicate the exact same way and it’s the complete opposite to everyone else
the complete opposite to everyone else
the complete opposite to everyone else all I did was codify it and it’s
all I did was codify it and it’s
all I did was codify it and it’s probably the world’s simplest idea I
probably the world’s simplest idea I
probably the world’s simplest idea I call it the Golden Circle
why how what this little idea explains
why how what this little idea explains why some organizations and some leaders
why some organizations and some leaders
why some organizations and some leaders are able to inspire where others aren’t
are able to inspire where others aren’t
are able to inspire where others aren’t let me define the terms really quickly
let me define the terms really quickly
let me define the terms really quickly every single person every single
every single person every single
every single person every single organization on the planet knows what
organization on the planet knows what
organization on the planet knows what they do 100 percent some know how they
they do 100 percent some know how they
they do 100 percent some know how they do it whether you call it your
do it whether you call it your
do it whether you call it your differentiating value proposition or
differentiating value proposition or
differentiating value proposition or your proprietary process or your USP but
your proprietary process or your USP but
your proprietary process or your USP but very very few people or organizations
very very few people or organizations
very very few people or organizations know why they do what they do and by why
know why they do what they do and by why
know why they do what they do and by why I don’t mean to make a profit that’s a
I don’t mean to make a profit that’s a
I don’t mean to make a profit that’s a result it’s always a result by why I
result it’s always a result by why I
result it’s always a result by why I mean what’s your purpose what’s your
mean what’s your purpose what’s your
mean what’s your purpose what’s your cause what’s your belief why does your
cause what’s your belief why does your
cause what’s your belief why does your organization exist why do you get out of
organization exist why do you get out of
organization exist why do you get out of bed in the morning and why should anyone
bed in the morning and why should anyone
bed in the morning and why should anyone care well as a result the way we think
care well as a result the way we think
care well as a result the way we think the way we act the way we communicate is
the way we act the way we communicate is
the way we act the way we communicate is from the outside in it’s obvious we go
from the outside in it’s obvious we go
from the outside in it’s obvious we go from the clearest thing to the fuzziest
from the clearest thing to the fuzziest
from the clearest thing to the fuzziest thing but the inspired leaders and the
thing but the inspired leaders and the
thing but the inspired leaders and the inspire or inspired organizations
inspire or inspired organizations
inspire or inspired organizations regardless of their size regardless of
regardless of their size regardless of
regardless of their size regardless of their industry all think act and
their industry all think act and
their industry all think act and communicate from the inside out let me
communicate from the inside out let me
communicate from the inside out let me give you an example I use Apple because
give you an example I use Apple because
give you an example I use Apple because they’re easy to understand and everybody
they’re easy to understand and everybody
they’re easy to understand and everybody gets it if Apple were like everyone else
gets it if Apple were like everyone else
gets it if Apple were like everyone else a marketing message from them might
a marketing message from them might
a marketing message from them might sound like this we make great computers
sound like this we make great computers
sound like this we make great computers they’re beautifully designed simple to
they’re beautifully designed simple to
they’re beautifully designed simple to use and user friendly want to buy one
use and user friendly want to buy one
use and user friendly want to buy one yeah and that’s how most of us
yeah and that’s how most of us
yeah and that’s how most of us communicate that’s how most marketing is
communicate that’s how most marketing is
communicate that’s how most marketing is done that’s how most sales done and
done that’s how most sales done and
done that’s how most sales done and that’s how most of us communicate
that’s how most of us communicate
that’s how most of us communicate interpersonally we say what we do we say
interpersonally we say what we do we say
interpersonally we say what we do we say how we’re different or how we better and
how we’re different or how we better and
how we’re different or how we better and we expect some sort of behavior or
we expect some sort of behavior or
we expect some sort of behavior or purchase a vote something like that
purchase a vote something like that
purchase a vote something like that here’s our new law firm we have the best
here’s our new law firm we have the best
here’s our new law firm we have the best lawyers with the biggest clients we have
lawyers with the biggest clients we have
lawyers with the biggest clients we have you know we always perform for our
you know we always perform for our
you know we always perform for our clients do business with us here’s our
clients do business with us here’s our
clients do business with us here’s our new car it gets great gas mileage it has
new car it gets great gas mileage it has
new car it gets great gas mileage it has you know leather seats by our car but
you know leather seats by our car but
you know leather seats by our car but it’s uninspiring here’s how Apple
it’s uninspiring here’s how Apple
it’s uninspiring here’s how Apple actually communicates everything we do
actually communicates everything we do
actually communicates everything we do we believe in challenging the status quo
we believe in challenging the status quo
we believe in challenging the status quo we believe in thinking differently the
we believe in thinking differently the
we believe in thinking differently the way we challenge the status quo is by
way we challenge the status quo is by
way we challenge the status quo is by making our products beautifully designed
making our products beautifully designed
making our products beautifully designed simple to use and user friendly we just
simple to use and user friendly we just
simple to use and user friendly we just happen to make
happen to make
happen to make Computers want to buy one totally
Computers want to buy one totally
Computers want to buy one totally different right you ready to buy a
different right you ready to buy a
different right you ready to buy a computer for me all I did was reverse
computer for me all I did was reverse
computer for me all I did was reverse the order of the information what it
the order of the information what it
the order of the information what it proves to us is that people don’t buy
proves to us is that people don’t buy
proves to us is that people don’t buy what you do people buy why you do it
what you do people buy why you do it
what you do people buy why you do it people don’t buy what you do they buy
people don’t buy what you do they buy
people don’t buy what you do they buy why you do it
why you do it
why you do it this explains why every single person in
this explains why every single person in
this explains why every single person in this room is perfectly comfortable
this room is perfectly comfortable
this room is perfectly comfortable buying a computer from Apple but we’re
buying a computer from Apple but we’re
buying a computer from Apple but we’re also perfectly comfortable buying an mp3
also perfectly comfortable buying an mp3
also perfectly comfortable buying an mp3 player from Apple or a phone from Apple
player from Apple or a phone from Apple
player from Apple or a phone from Apple or a DVR from Apple but as I said before
or a DVR from Apple but as I said before
or a DVR from Apple but as I said before Apple is just a computer company there’s
Apple is just a computer company there’s
Apple is just a computer company there’s nothing that distinguishes them
nothing that distinguishes them
nothing that distinguishes them structurally from any of their
structurally from any of their
structurally from any of their competitors their competitors are all
competitors their competitors are all
competitors their competitors are all equally qualified to make all of these
equally qualified to make all of these
equally qualified to make all of these products in fact they tried a few years
products in fact they tried a few years
products in fact they tried a few years ago gateway came out with flat-screen
ago gateway came out with flat-screen
ago gateway came out with flat-screen TVs they’re eminently qualified to make
TVs they’re eminently qualified to make
TVs they’re eminently qualified to make flat-screen tvs they’ve been making
flat-screen tvs they’ve been making
flat-screen tvs they’ve been making flat-screen monitors for years nobody
flat-screen monitors for years nobody
flat-screen monitors for years nobody bought one and Dell came out with mp3
bought one and Dell came out with mp3
bought one and Dell came out with mp3 players and PDAs and they make great
players and PDAs and they make great
players and PDAs and they make great quality products and they can make
quality products and they can make
quality products and they can make perfectly well design products and
perfectly well design products and
perfectly well design products and nobody bought one in fact talking about
nobody bought one in fact talking about
nobody bought one in fact talking about it now we can’t even imagine buying an
it now we can’t even imagine buying an
it now we can’t even imagine buying an mp3 player from Dell why would you buy
mp3 player from Dell why would you buy
mp3 player from Dell why would you buy an mp3 player from a computer company
an mp3 player from a computer company
an mp3 player from a computer company but we do it every day people don’t buy
but we do it every day people don’t buy
but we do it every day people don’t buy what you do they buy why you do it the
what you do they buy why you do it the
what you do they buy why you do it the goal is not to do business with anybody
goal is not to do business with anybody
goal is not to do business with anybody with everybody who needs what you have
with everybody who needs what you have
with everybody who needs what you have the goal is to do business with people
the goal is to do business with people
the goal is to do business with people who believe what you believe
who believe what you believe
who believe what you believe here’s the best part none of what I’m
here’s the best part none of what I’m
here’s the best part none of what I’m telling you is my opinion it’s all
telling you is my opinion it’s all
telling you is my opinion it’s all grounded in the tenets of biology not
grounded in the tenets of biology not
grounded in the tenets of biology not psychology biology if you look at a
psychology biology if you look at a
psychology biology if you look at a cross-section of the human brain looking
cross-section of the human brain looking
cross-section of the human brain looking from the top down what you see is the
from the top down what you see is the
from the top down what you see is the human brain is actually broken into
human brain is actually broken into
human brain is actually broken into three major components that correlate
three major components that correlate
three major components that correlate perfectly with the golden circle our our
perfectly with the golden circle our our
perfectly with the golden circle our our newest brain our Homo Sapien brain our
newest brain our Homo Sapien brain our
newest brain our Homo Sapien brain our neocortex corresponds with the what
neocortex corresponds with the what
neocortex corresponds with the what level the neocortex is responsible for
level the neocortex is responsible for
level the neocortex is responsible for all of our rational and analytical
all of our rational and analytical
all of our rational and analytical thought and language the middle two
thought and language the middle two
thought and language the middle two sections make up our limbic brains and
sections make up our limbic brains and
sections make up our limbic brains and our limbic brains are responsible for
our limbic brains are responsible for
our limbic brains are responsible for all of our feelings like trust and
all of our feelings like trust and
all of our feelings like trust and loyalty it’s also responsible for all
loyalty it’s also responsible for all
loyalty it’s also responsible for all human behavior all decision-making and
human behavior all decision-making and
human behavior all decision-making and it has no
it has no
it has no capacity for language in other words
capacity for language in other words
capacity for language in other words when we communicate from the outside in
when we communicate from the outside in
when we communicate from the outside in yes people can understand vast amounts
yes people can understand vast amounts
yes people can understand vast amounts of complicated information like features
of complicated information like features
of complicated information like features and benefits and facts and figures just
and benefits and facts and figures just
and benefits and facts and figures just doesn’t drive behavior when we
doesn’t drive behavior when we
doesn’t drive behavior when we communicate from the inside out we’re
communicate from the inside out we’re
communicate from the inside out we’re talking directly to the part of the
talking directly to the part of the
talking directly to the part of the brain that controls behavior and then we
brain that controls behavior and then we
brain that controls behavior and then we allow people to rationalize it with the
allow people to rationalize it with the
allow people to rationalize it with the tangible things we say and do this is
tangible things we say and do this is
tangible things we say and do this is where gut decisions come from you know
where gut decisions come from you know
where gut decisions come from you know sometimes you can give somebody all the
sometimes you can give somebody all the
sometimes you can give somebody all the facts and your figures in this I know
facts and your figures in this I know
facts and your figures in this I know what all the facts and details say but
what all the facts and details say but
what all the facts and details say but it just doesn’t feel right
it just doesn’t feel right
it just doesn’t feel right why would we use that verb it doesn’t
why would we use that verb it doesn’t
why would we use that verb it doesn’t feel right because the part of the brain
feel right because the part of the brain
feel right because the part of the brain that controls decision-making doesn’t
that controls decision-making doesn’t
that controls decision-making doesn’t control language and the best we can
control language and the best we can
control language and the best we can muster up is I don’t know it just
muster up is I don’t know it just
muster up is I don’t know it just doesn’t feel right where sometimes you
doesn’t feel right where sometimes you
doesn’t feel right where sometimes you say you’re leading with your heart or
say you’re leading with your heart or
say you’re leading with your heart or you’re leading with your soul well I
you’re leading with your soul well I
you’re leading with your soul well I hate to break it to you those on other
hate to break it to you those on other
hate to break it to you those on other body parts controlling your behavior
body parts controlling your behavior
body parts controlling your behavior it’s all happening here in your limbic
it’s all happening here in your limbic
it’s all happening here in your limbic brain the part of the brain that
brain the part of the brain that
brain the part of the brain that controls decision-making and not
controls decision-making and not
controls decision-making and not language but if you don’t know why you
language but if you don’t know why you
language but if you don’t know why you do what you do and people respond to why
do what you do and people respond to why
do what you do and people respond to why you do what you do then how will anybody
you do what you do then how will anybody
you do what you do then how will anybody how will you ever get people to to vote
how will you ever get people to to vote
how will you ever get people to to vote for you or buy something from you or
for you or buy something from you or
for you or buy something from you or more importantly be loyal and want to be
more importantly be loyal and want to be
more importantly be loyal and want to be a part of what it is what you bet you do
a part of what it is what you bet you do
a part of what it is what you bet you do again the goal is not just as to sell
again the goal is not just as to sell
again the goal is not just as to sell people who need what you have the goal
people who need what you have the goal
people who need what you have the goal is to sell to people who believe what
is to sell to people who believe what
is to sell to people who believe what you believe the goal is not just to hire
you believe the goal is not just to hire
you believe the goal is not just to hire people who need a job it’s to hire
people who need a job it’s to hire
people who need a job it’s to hire people who believe what you believe I
people who believe what you believe I
people who believe what you believe I always say that you know this if you if
always say that you know this if you if
always say that you know this if you if you if you hire people just because they
you if you hire people just because they
you if you hire people just because they can do a job they’ll work for your money
can do a job they’ll work for your money
can do a job they’ll work for your money but if you hire people who believe what
but if you hire people who believe what
but if you hire people who believe what you believe they work for you with blood
you believe they work for you with blood
you believe they work for you with blood and sweat and tears and nowhere nowhere
and sweat and tears and nowhere nowhere
and sweat and tears and nowhere nowhere else is there a better example of this
else is there a better example of this
else is there a better example of this than with the Wright brothers most
than with the Wright brothers most
than with the Wright brothers most people don’t know about Samuel Pierpont
people don’t know about Samuel Pierpont
people don’t know about Samuel Pierpont Langley and back in the early 20th
Langley and back in the early 20th
Langley and back in the early 20th century the pursuit of powered man
century the pursuit of powered man
century the pursuit of powered man flight was like the dot-com of the day
flight was like the dot-com of the day
flight was like the dot-com of the day everybody was trying it and Samuel
everybody was trying it and Samuel
everybody was trying it and Samuel Pierpont Langley had what we assume to
Pierpont Langley had what we assume to
Pierpont Langley had what we assume to be the recipe for success I mean even
be the recipe for success I mean even
be the recipe for success I mean even now we you ask people why did your
now we you ask people why did your
now we you ask people why did your product or why did your company fail and
product or why did your company fail and
product or why did your company fail and people always give you the permeate same
people always give you the permeate same
people always give you the permeate same permutation of the same three things
permutation of the same three things
permutation of the same three things undercapitalized the wrong people bad
undercapitalized the wrong people bad
undercapitalized the wrong people bad market conditions it was the same three
market conditions it was the same three
market conditions it was the same three things so let’s explore that
things so let’s explore that
things so let’s explore that Samuel Pierpont Langley was given
Samuel Pierpont Langley was given
Samuel Pierpont Langley was given $50,000 by the War Department to figure
$50,000 by the War Department to figure
$50,000 by the War Department to figure out this flying machine money was no
out this flying machine money was no
out this flying machine money was no problem
problem
problem he held a seat at Harvard and worked at
he held a seat at Harvard and worked at
he held a seat at Harvard and worked at the Smithsonian and was extremely
the Smithsonian and was extremely
the Smithsonian and was extremely well-connected he knew all the big minds
well-connected he knew all the big minds
well-connected he knew all the big minds of the day he hired the best minds money
of the day he hired the best minds money
of the day he hired the best minds money could find and the market conditions
could find and the market conditions
could find and the market conditions were fantastic
were fantastic
were fantastic the New York Times followed him around
the New York Times followed him around
the New York Times followed him around everywhere and everyone was rooting for
everywhere and everyone was rooting for
everywhere and everyone was rooting for Langley and how come we’ve never heard
Langley and how come we’ve never heard
Langley and how come we’ve never heard of Samuel Pierpont Langley a few hundred
of Samuel Pierpont Langley a few hundred
of Samuel Pierpont Langley a few hundred miles away in Dayton Ohio Orville and
miles away in Dayton Ohio Orville and
miles away in Dayton Ohio Orville and Wilbur Wright they had none of what we
Wilbur Wright they had none of what we
Wilbur Wright they had none of what we consider to be the recipe for success
consider to be the recipe for success
consider to be the recipe for success they had no money they paid for their
they had no money they paid for their
they had no money they paid for their dream with the proceeds from their
dream with the proceeds from their
dream with the proceeds from their bicycle shop not a single person on the
bicycle shop not a single person on the
bicycle shop not a single person on the Wright brothers team had a college
Wright brothers team had a college
Wright brothers team had a college education
education
education not even Orville or Wilbur and the New
not even Orville or Wilbur and the New
not even Orville or Wilbur and the New York Times followed them around nowhere
York Times followed them around nowhere
York Times followed them around nowhere the difference was Orville and Wilbur
the difference was Orville and Wilbur
the difference was Orville and Wilbur were driven by a caused by a purpose by
were driven by a caused by a purpose by
were driven by a caused by a purpose by a belief they believed that if they
a belief they believed that if they
a belief they believed that if they could figure out this flying machine
could figure out this flying machine
could figure out this flying machine it’ll change the course of the world
it’ll change the course of the world
it’ll change the course of the world Samuel Pierpont Langley was different he
Samuel Pierpont Langley was different he
Samuel Pierpont Langley was different he wanted to be rich and he want to be
wanted to be rich and he want to be
wanted to be rich and he want to be famous he was in pursuit of the result
famous he was in pursuit of the result
famous he was in pursuit of the result he was in pursuit of the riches and lo
he was in pursuit of the riches and lo
he was in pursuit of the riches and lo and behold look what happened the people
and behold look what happened the people
and behold look what happened the people who believed in the Wright brothers
who believed in the Wright brothers
who believed in the Wright brothers dream worked with them with blood and
dream worked with them with blood and
dream worked with them with blood and sweat and tears the others just worked
sweat and tears the others just worked
sweat and tears the others just worked for the paycheck and they tell stories
for the paycheck and they tell stories
for the paycheck and they tell stories of how every time the Wright brothers
of how every time the Wright brothers
of how every time the Wright brothers went out they would have to take five
went out they would have to take five
went out they would have to take five sets of parts because that’s how many
sets of parts because that’s how many
sets of parts because that’s how many times they would crash before they came
times they would crash before they came
times they would crash before they came in for supper
in for supper
in for supper and eventually on December 17th 1903 the
and eventually on December 17th 1903 the
and eventually on December 17th 1903 the Wright brothers took flight and no one
Wright brothers took flight and no one
Wright brothers took flight and no one was there to even experience it we found
was there to even experience it we found
was there to even experience it we found out about it a few days later and
out about it a few days later and
out about it a few days later and further proof that Langley was motivated
further proof that Langley was motivated
further proof that Langley was motivated by the wrong thing the day the Wright
by the wrong thing the day the Wright
by the wrong thing the day the Wright brothers took flight he quit he could
brothers took flight he quit he could
brothers took flight he quit he could have said that’s an amazing discovery
have said that’s an amazing discovery
have said that’s an amazing discovery guys and I will improve upon your
guys and I will improve upon your
guys and I will improve upon your technology but he didn’t he wasn’t first
technology but he didn’t he wasn’t first
technology but he didn’t he wasn’t first he didn’t get rich he didn’t get famous
he didn’t get rich he didn’t get famous
he didn’t get rich he didn’t get famous so he quit people don’t buy what you do
so he quit people don’t buy what you do
so he quit people don’t buy what you do they buy why you do it and if you talk
they buy why you do it and if you talk
they buy why you do it and if you talk about what you believe you will attract
about what you believe you will attract
about what you believe you will attract those who
those who
those who believe what you believe but why is it
believe what you believe but why is it
believe what you believe but why is it important to attract those who believe
important to attract those who believe
important to attract those who believe what you believe something called the
what you believe something called the
what you believe something called the law of diffusion of innovation and if
law of diffusion of innovation and if
law of diffusion of innovation and if you don’t know the law you definitely
you don’t know the law you definitely
you don’t know the law you definitely know the terminology the first two and a
know the terminology the first two and a
know the terminology the first two and a half percent of our population are our
half percent of our population are our
half percent of our population are our innovators the next thirteen and a half
innovators the next thirteen and a half
innovators the next thirteen and a half percent of our population are our early
percent of our population are our early
percent of our population are our early adopters the next thirty four percent
adopters the next thirty four percent
adopters the next thirty four percent are your early majority your late
are your early majority your late
are your early majority your late majority and your laggards the only
majority and your laggards the only
majority and your laggards the only reason these people by touch-tone phones
reason these people by touch-tone phones
reason these people by touch-tone phones is because you can’t buy rotary phones
is because you can’t buy rotary phones
is because you can’t buy rotary phones anymore we all sit at various places at
anymore we all sit at various places at
anymore we all sit at various places at various times on the scale but the law
various times on the scale but the law
various times on the scale but the law of diffusion of innovation tells us is
of diffusion of innovation tells us is
of diffusion of innovation tells us is that if you want mass-market success or
that if you want mass-market success or
that if you want mass-market success or mass-market acceptance of an idea you
mass-market acceptance of an idea you
mass-market acceptance of an idea you cannot have it until you achieve this
cannot have it until you achieve this
cannot have it until you achieve this tipping point between 15 and 18 percent
tipping point between 15 and 18 percent
tipping point between 15 and 18 percent market penetration and then the system
market penetration and then the system
market penetration and then the system tips and I love asking businesses what’s
tips and I love asking businesses what’s
tips and I love asking businesses what’s your conversion on new business and they
your conversion on new business and they
your conversion on new business and they love to sell you oh it’s about 10%
love to sell you oh it’s about 10%
love to sell you oh it’s about 10% proudly well you can trip over 10% of
proudly well you can trip over 10% of
proudly well you can trip over 10% of the customers we all have about 10% who
the customers we all have about 10% who
the customers we all have about 10% who just get it that’s how we describe them
just get it that’s how we describe them
just get it that’s how we describe them right that’s like that gut feeling oh
right that’s like that gut feeling oh
right that’s like that gut feeling oh they just get it the problem is how do
they just get it the problem is how do
they just get it the problem is how do you find the ones that just get it
you find the ones that just get it
you find the ones that just get it before you’re doing business with them
before you’re doing business with them
before you’re doing business with them versus the ones who don’t get it
versus the ones who don’t get it
versus the ones who don’t get it so it’s this here this little gap that
so it’s this here this little gap that
so it’s this here this little gap that you have to close as Jeffrey Moore calls
you have to close as Jeffrey Moore calls
you have to close as Jeffrey Moore calls it crossing the chasm because you see
it crossing the chasm because you see
it crossing the chasm because you see the early majority will not try
the early majority will not try
the early majority will not try something until someone else has tried
something until someone else has tried
something until someone else has tried it first
it first
it first and these guys the innovators in the
and these guys the innovators in the
and these guys the innovators in the early adopters they’re comfortable
early adopters they’re comfortable
early adopters they’re comfortable making those gut decisions they’re more
making those gut decisions they’re more
making those gut decisions they’re more comfortable making those intuitive
comfortable making those intuitive
comfortable making those intuitive decisions that are driven by what they
decisions that are driven by what they
decisions that are driven by what they believe about the world and not just
believe about the world and not just
believe about the world and not just what product is available these are the
what product is available these are the
what product is available these are the people who stood on line for six hours
people who stood on line for six hours
people who stood on line for six hours to buy an iPhone when they first came
to buy an iPhone when they first came
to buy an iPhone when they first came out when you could have just walked into
out when you could have just walked into
out when you could have just walked into the store the next week and bought one
the store the next week and bought one
the store the next week and bought one off the shelf these are the people who
off the shelf these are the people who
off the shelf these are the people who spent $40,000 on flat-screen TVs when
spent $40,000 on flat-screen TVs when
spent $40,000 on flat-screen TVs when they first came out even though the
they first came out even though the
they first came out even though the technology was substandard and by the
technology was substandard and by the
technology was substandard and by the way they didn’t do it because the
way they didn’t do it because the
way they didn’t do it because the technology was so great they did it for
technology was so great they did it for
technology was so great they did it for themselves it’s because they wanted to
themselves it’s because they wanted to
themselves it’s because they wanted to be first people don’t buy what you do
be first people don’t buy what you do
be first people don’t buy what you do they buy why you do it
they buy why you do it
they buy why you do it and what you do simply
and what you do simply
and what you do simply rooves what you believe in fact people
rooves what you believe in fact people
rooves what you believe in fact people will do the things that prove what they
will do the things that prove what they
will do the things that prove what they believe the reason that person bought
believe the reason that person bought
believe the reason that person bought the iPhone on the first in the first six
the iPhone on the first in the first six
the iPhone on the first in the first six hours of stood in line for six hours was
hours of stood in line for six hours was
hours of stood in line for six hours was because what they believed about the
because what they believed about the
because what they believed about the world and how they wanted everybody at
world and how they wanted everybody at
world and how they wanted everybody at see them they were first people don’t
see them they were first people don’t
see them they were first people don’t buy what you do they buy why you do it
buy what you do they buy why you do it
buy what you do they buy why you do it so let me give you a famous example a
so let me give you a famous example a
so let me give you a famous example a famous failure and a famous success of
famous failure and a famous success of
famous failure and a famous success of the law of diffusion of innovation first
the law of diffusion of innovation first
the law of diffusion of innovation first the famous failure it’s a commercial
the famous failure it’s a commercial
the famous failure it’s a commercial example as we said before a second ago
example as we said before a second ago
example as we said before a second ago the recipe for success is money and the
the recipe for success is money and the
the recipe for success is money and the right people in the right marketing
right people in the right marketing
right people in the right marketing conditions right you should have success
conditions right you should have success
conditions right you should have success then look at TiVo from the time TiVo
then look at TiVo from the time TiVo
then look at TiVo from the time TiVo came out about eight or nine years ago
came out about eight or nine years ago
came out about eight or nine years ago to this current day they are the single
to this current day they are the single
to this current day they are the single highest quality product on the market
highest quality product on the market
highest quality product on the market hands down there is no dispute they were
hands down there is no dispute they were
hands down there is no dispute they were extremely well-funded market conditions
extremely well-funded market conditions
extremely well-funded market conditions were fantastic I mean we use TiVo as a
were fantastic I mean we use TiVo as a
were fantastic I mean we use TiVo as a verb I TiVo stuff on my piece of junk
verb I TiVo stuff on my piece of junk
verb I TiVo stuff on my piece of junk Time Warner DVR all the time but TiVo is
Time Warner DVR all the time but TiVo is
Time Warner DVR all the time but TiVo is a commercial failure they’ve never made
a commercial failure they’ve never made
a commercial failure they’ve never made money and when they went IPO their stock
money and when they went IPO their stock
money and when they went IPO their stock was at about 30 or 40 dollars then
was at about 30 or 40 dollars then
was at about 30 or 40 dollars then plummeted and it’s never traded above
plummeted and it’s never traded above
plummeted and it’s never traded above ten in fact I don’t thinks it’s even
ten in fact I don’t thinks it’s even
ten in fact I don’t thinks it’s even traded above six except for a couple of
traded above six except for a couple of
traded above six except for a couple of little spikes because you see when TiVo
little spikes because you see when TiVo
little spikes because you see when TiVo launched their product they told us all
launched their product they told us all
launched their product they told us all what they had they said we have a
what they had they said we have a
what they had they said we have a product that pauses live TV skips
product that pauses live TV skips
product that pauses live TV skips commercials rewinds live TV and
commercials rewinds live TV and
commercials rewinds live TV and memorizes your viewing habits without
memorizes your viewing habits without
memorizes your viewing habits without you even asking and the cynical majority
you even asking and the cynical majority
you even asking and the cynical majority said we don’t believe you we don’t need
said we don’t believe you we don’t need
said we don’t believe you we don’t need it we don’t like it you’re scaring us
it we don’t like it you’re scaring us
it we don’t like it you’re scaring us what if they had said if you’re the kind
what if they had said if you’re the kind
what if they had said if you’re the kind of person who likes to have total
of person who likes to have total
of person who likes to have total control over every aspect of your life
control over every aspect of your life
control over every aspect of your life boy do we have a product for you it
boy do we have a product for you it
boy do we have a product for you it pauses live TV skips commercials
pauses live TV skips commercials
pauses live TV skips commercials memorizes your viewing habits etc etc
memorizes your viewing habits etc etc
memorizes your viewing habits etc etc people don’t buy what you do they buy
people don’t buy what you do they buy
people don’t buy what you do they buy why you do it and what you do simply
why you do it and what you do simply
why you do it and what you do simply serves as the proof of what you believe
serves as the proof of what you believe
serves as the proof of what you believe now let me give you a successful example
now let me give you a successful example
now let me give you a successful example of the law of diffusion of innovation in
of the law of diffusion of innovation in
of the law of diffusion of innovation in the summer of 1963
250,000 people showed up on the mall in
250,000 people showed up on the mall in Washington to hear dr. King speak they
Washington to hear dr. King speak they
Washington to hear dr. King speak they sent out no invitations and there was no
sent out no invitations and there was no
sent out no invitations and there was no website to check the date how do you do
website to check the date how do you do
website to check the date how do you do that well dr. King wasn’t the only man
that well dr. King wasn’t the only man
that well dr. King wasn’t the only man in America who was the who’s a great
in America who was the who’s a great
in America who was the who’s a great orator he wasn’t the only man in America
orator he wasn’t the only man in America
orator he wasn’t the only man in America who suffered in a pre-civil Rights
who suffered in a pre-civil Rights
who suffered in a pre-civil Rights America in fact some of his ideas were
America in fact some of his ideas were
America in fact some of his ideas were bad but he had a gift he didn’t go
bad but he had a gift he didn’t go
bad but he had a gift he didn’t go around telling people what needed to
around telling people what needed to
around telling people what needed to change in America you know he went
change in America you know he went
change in America you know he went around and told people what he believed
around and told people what he believed
around and told people what he believed I believe I believe I believe he told
I believe I believe I believe he told
I believe I believe I believe he told people and people who believed what he
people and people who believed what he
people and people who believed what he believed took his cause and they made it
believed took his cause and they made it
believed took his cause and they made it their own and they told people and some
their own and they told people and some
their own and they told people and some of those people created structures to
of those people created structures to
of those people created structures to get the word out to even more people and
get the word out to even more people and
get the word out to even more people and lo and behold 250,000 people showed up
lo and behold 250,000 people showed up
lo and behold 250,000 people showed up on the right day on the right time to
on the right day on the right time to
on the right day on the right time to hear him speak how many of them showed
hear him speak how many of them showed
hear him speak how many of them showed up for him zero they showed up for
up for him zero they showed up for
up for him zero they showed up for themselves
themselves
themselves it’s what they believed about America
it’s what they believed about America
it’s what they believed about America that got them to travel on a bus for
that got them to travel on a bus for
that got them to travel on a bus for eight hours to stand in the Sun in
eight hours to stand in the Sun in
eight hours to stand in the Sun in Washington for in the middle of August
Washington for in the middle of August
Washington for in the middle of August it’s what they believed and it wasn’t
it’s what they believed and it wasn’t
it’s what they believed and it wasn’t about black versus white 25 percent of
about black versus white 25 percent of
about black versus white 25 percent of the audience was white dr. King believed
the audience was white dr. King believed
the audience was white dr. King believed that there were two types of laws in
that there were two types of laws in
that there were two types of laws in this world those that are made by a
this world those that are made by a
this world those that are made by a higher authority Authority and those
higher authority Authority and those
higher authority Authority and those that are made by man and not until all
that are made by man and not until all
that are made by man and not until all the laws that are made by man are
the laws that are made by man are
the laws that are made by man are consistent with the laws that are made
consistent with the laws that are made
consistent with the laws that are made by the higher authority well we live in
by the higher authority well we live in
by the higher authority well we live in a just world it just so happens that the
a just world it just so happens that the
a just world it just so happens that the civil rights movement was the perfect
civil rights movement was the perfect
civil rights movement was the perfect thing to help him bring his cause to
thing to help him bring his cause to
thing to help him bring his cause to life
life
life we followed not him not for him but for
we followed not him not for him but for
we followed not him not for him but for ourselves and by the way he gave the I
ourselves and by the way he gave the I
ourselves and by the way he gave the I have a dream speech not the I have a
have a dream speech not the I have a
have a dream speech not the I have a planned speech
listen to politicians now with the
listen to politicians now with the comprehensive 12-point plans are not
comprehensive 12-point plans are not
comprehensive 12-point plans are not inspiring anybody because there were
inspiring anybody because there were
inspiring anybody because there were leaders and there are those who lead
leaders and there are those who lead
leaders and there are those who lead leaders hold a position of power or
leaders hold a position of power or
leaders hold a position of power or authority but those who lead inspire us
authority but those who lead inspire us
authority but those who lead inspire us with other individuals or organizations
with other individuals or organizations
with other individuals or organizations we follow those who lead not because we
we follow those who lead not because we
we follow those who lead not because we have to but because we want to we follow
have to but because we want to we follow
have to but because we want to we follow those who lead not for them but for
those who lead not for them but for
those who lead not for them but for ourselves and it’s those who start with
ourselves and it’s those who start with
ourselves and it’s those who start with Y that have the ability to inspire those
Y that have the ability to inspire those
Y that have the ability to inspire those around them or find others who inspire
around them or find others who inspire
around them or find others who inspire them thank you very much
thank you guys so much for watching I
thank you guys so much for watching I made this video because Lex bent the
made this video because Lex bent the
made this video because Lex bent the Heric asked me to so there’s a famous
Heric asked me to so there’s a famous
Heric asked me to so there’s a famous entrepreneur that you would like me to
entrepreneur that you would like me to
entrepreneur that you would like me to profile next please leave it down the
profile next please leave it down the
profile next please leave it down the comments below and I’ll see what I can
comments below and I’ll see what I can
comments below and I’ll see what I can do I also love to know which clip
do I also love to know which clip
do I also love to know which clip resonated the most with you today what
resonated the most with you today what
resonated the most with you today what did Simon say that had the biggest
did Simon say that had the biggest
did Simon say that had the biggest impact what change you’re going to make
impact what change you’re going to make
impact what change you’re going to make to your life your business after
to your life your business after
to your life your business after watching this video please leave it down
watching this video please leave it down
watching this video please leave it down the comments below and I’m going to join
the comments below and I’m going to join
the comments below and I’m going to join in the discussion thank you so much for
in the discussion thank you so much for
in the discussion thank you so much for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourself
continue to believe in yourself
continue to believe in yourself and whatever your one word is much love
and whatever your one word is much love
and whatever your one word is much love I’ll see you soon
decision-making is a process right the
decision-making is a process right the question is what filters are you using
question is what filters are you using
question is what filters are you using to make decisions are you making
to make decisions are you making
to make decisions are you making decisions based on the financial rewards
decisions based on the financial rewards
decisions based on the financial rewards are you making decisions based on how
are you making decisions based on how
are you making decisions based on how easy the work will be I mean I remember
easy the work will be I mean I remember
easy the work will be I mean I remember in college you know they would give you
in college you know they would give you
in college you know they would give you this book where they all the students
this book where they all the students
this book where they all the students would rate the classes and they would
would rate the classes and they would
would rate the classes and they would rate things like how easy the class was
rate things like how easy the class was
rate things like how easy the class was and how you know how much you they like
and how you know how much you they like
and how you know how much you they like the professor and you know the first
the professor and you know the first
the professor and you know the first year I picked all my classes based on it
year I picked all my classes based on it
year I picked all my classes based on it workload and I picked everything a low
workload and I picked everything a low
workload and I picked everything a low workload you know and pretty bored
workload you know and pretty bored
workload you know and pretty bored didn’t work very hard which is fine but
didn’t work very hard which is fine but
didn’t work very hard which is fine but nothing was dynamic and nothing really
nothing was dynamic and nothing really
nothing was dynamic and nothing really excited me and I thank goodness learned
excited me and I thank goodness learned
excited me and I thank goodness learned that and so the second year I picked all
that and so the second year I picked all
that and so the second year I picked all my classes by professor rating
my classes by professor rating
my classes by professor rating regardless of the workload so every
regardless of the workload so every
regardless of the workload so every class I had I had these dynamic amazing
class I had I had these dynamic amazing
class I had I had these dynamic amazing incredible human beings passing on their
incredible human beings passing on their
incredible human beings passing on their knowledge and you were excited to work
knowledge and you were excited to work
knowledge and you were excited to work hard for them you know and so again what
hard for them you know and so again what
hard for them you know and so again what the question is what are the filters
the question is what are the filters
the question is what are the filters were using and so if you’re only chasing
were using and so if you’re only chasing
were using and so if you’re only chasing the mighty dollar then you will have
the mighty dollar then you will have
the mighty dollar then you will have jobs that’ll pay you a little more than
jobs that’ll pay you a little more than
jobs that’ll pay you a little more than the last but are you enjoying yourself
the last but are you enjoying yourself
the last but are you enjoying yourself and I talked to a guy recently who
and I talked to a guy recently who
and I talked to a guy recently who wasn’t he’s in bad shape
wasn’t he’s in bad shape
wasn’t he’s in bad shape like he really hates his life and he’s
like he really hates his life and he’s
like he really hates his life and he’s really depressed he doesn’t know what to
really depressed he doesn’t know what to
really depressed he doesn’t know what to do and so we were going through all his
do and so we were going through all his
do and so we were going through all his old jobs you know and I said give me a
old jobs you know and I said give me a
old jobs you know and I said give me a job that you’ve loved and he hadn’t
job that you’ve loved and he hadn’t
job that you’ve loved and he hadn’t every single job he’s chosen out of
every single job he’s chosen out of
every single job he’s chosen out of college he picked because of the the
college he picked because of the the
college he picked because of the the money and if something offered him more
money and if something offered him more
money and if something offered him more somewhere else he took it you know
somewhere else he took it you know
somewhere else he took it you know regardless and and and and the amazing
regardless and and and and the amazing
regardless and and and and the amazing thing is he plateaued because if you’re
thing is he plateaued because if you’re
thing is he plateaued because if you’re only chasing the result if you’re only
only chasing the result if you’re only
only chasing the result if you’re only chasing the thing that makes it easy
chasing the thing that makes it easy
chasing the thing that makes it easy right then eventually you will get bored
right then eventually you will get bored
right then eventually you will get bored or they’ll get bored of you right and
or they’ll get bored of you right and
or they’ll get bored of you right and you plateau in other words chasing the
you plateau in other words chasing the
you plateau in other words chasing the whole mighty dollar if that’s your only
whole mighty dollar if that’s your only
whole mighty dollar if that’s your only thing it eventually flattens out whereas
thing it eventually flattens out whereas
thing it eventually flattens out whereas if you’re chasing the thing that excites
if you’re chasing the thing that excites
if you’re chasing the thing that excites you the human beings to be around the
you the human beings to be around the
you the human beings to be around the work that excites you the stuff that you
work that excites you the stuff that you
work that excites you the stuff that you know you know you you can get passionate
know you know you you can get passionate
know you know you you can get passionate about you know the the irony is is
about you know the the irony is is
about you know the the irony is is you’ll actually make way way more right
you’ll actually make way way more right
you’ll actually make way way more right because you’re excited and they
because you’re excited and they
because you’re excited and they appreciate your excitement and they
appreciate your excitement and they
appreciate your excitement and they reward your excitement and you’re better
reward your excitement and you’re better
reward your excitement and you’re better at your work because you want to work
at your work because you want to work
at your work because you want to work harder and all of that stuff you don’t
harder and all of that stuff you don’t
harder and all of that stuff you don’t have to strain to work harder so
have to strain to work harder so
have to strain to work harder so decision making is simply a matter of
decision making is simply a matter of
decision making is simply a matter of filters you know and so I’ve made
filters you know and so I’ve made
filters you know and so I’ve made decisions in my life that I would rather
decisions in my life that I would rather
decisions in my life that I would rather be happy than right I’d rather do good
be happy than right I’d rather do good
be happy than right I’d rather do good then then get rich and and so the
then then get rich and and so the
then then get rich and and so the decisions I make put me in positions
decisions I make put me in positions
decisions I make put me in positions where when I leave any engagement when I
where when I leave any engagement when I
where when I leave any engagement when I leave any meeting I feel that I’ve
leave any meeting I feel that I’ve
leave any meeting I feel that I’ve contributed right rare are the times
contributed right rare are the times
contributed right rare are the times anymore where you walk arguing just
anymore where you walk arguing just
anymore where you walk arguing just think of the money just think of the
think of the money just think of the
think of the money just think of the money think of the money you know I
money think of the money you know I
money think of the money you know I because that doesn’t feel nice and and
because that doesn’t feel nice and and
because that doesn’t feel nice and and experience I have
experience I have
experience I have I don’t enjoy traveling to them and I
I don’t enjoy traveling to them and I
I don’t enjoy traveling to them and I don’t enjoy traveling home we’re having
don’t enjoy traveling home we’re having
don’t enjoy traveling home we’re having amazing experience I am looking forward
amazing experience I am looking forward
amazing experience I am looking forward to getting there and I’m excited when I
to getting there and I’m excited when I
to getting there and I’m excited when I leave you know so it’s just decision
leave you know so it’s just decision
leave you know so it’s just decision make decision-making is just a matter of
make decision-making is just a matter of
make decision-making is just a matter of what filters you use and if you’re if
what filters you use and if you’re if
what filters you use and if you’re if you’re good about keeping those filters
you’re good about keeping those filters
you’re good about keeping those filters up and clear then then make your
up and clear then then make your
up and clear then then make your decision I don’t judge anybody by how if
decision I don’t judge anybody by how if
decision I don’t judge anybody by how if they choose to use different filters
they choose to use different filters
they choose to use different filters these are just the filters I choose to
these are just the filters I choose to
these are just the filters I choose to live my life you know not right or wrong
live my life you know not right or wrong
live my life you know not right or wrong just those are my decisions
just those are my decisions
just those are my decisions you know that’s my filter how can you
you know that’s my filter how can you
you know that’s my filter how can you help the human race how can you help the
help the human race how can you help the
help the human race how can you help the human race the human species progress
human race the human species progress
human race the human species progress I’m not joking either this is something
I’m not joking either this is something
I’m not joking either this is something I think we all have to be aware of at
I think we all have to be aware of at
I think we all have to be aware of at the end of the day the human animal is a
the end of the day the human animal is a
the end of the day the human animal is a social animal and our very survival
social animal and our very survival
social animal and our very survival depends on our ability to form
depends on our ability to form
depends on our ability to form communities to form cultures what’s a
communities to form cultures what’s a
communities to form cultures what’s a community what’s a culture it’s a group
community what’s a culture it’s a group
community what’s a culture it’s a group of people with a common set of values
of people with a common set of values
of people with a common set of values and beliefs right what’s a country it’s
and beliefs right what’s a country it’s
and beliefs right what’s a country it’s a group of people with a common set of
a group of people with a common set of
a group of people with a common set of values and beliefs
values and beliefs
values and beliefs what’s a company it should be a group of
what’s a company it should be a group of
what’s a company it should be a group of people with a common set of values and
people with a common set of values and
people with a common set of values and beliefs when we’re surrounded by people
beliefs when we’re surrounded by people
beliefs when we’re surrounded by people who believe what we believe something
who believe what we believe something
who believe what we believe something remarkable happens Trust emerges and
remarkable happens Trust emerges and
remarkable happens Trust emerges and make no mistake of it trust as a feeling
make no mistake of it trust as a feeling
make no mistake of it trust as a feeling a distinctly human feeling you know we
a distinctly human feeling you know we
a distinctly human feeling you know we all have friends we’re total screw-ups
all have friends we’re total screw-ups
all have friends we’re total screw-ups and yet we still trust them right Trust
and yet we still trust them right Trust
and yet we still trust them right Trust is not a checklist simply doing
is not a checklist simply doing
is not a checklist simply doing everything you say you’re going to do
everything you say you’re going to do
everything you say you’re going to do doesn’t that much does not mean people
doesn’t that much does not mean people
doesn’t that much does not mean people will inherently trust you it just means
will inherently trust you it just means
will inherently trust you it just means you’re reliable
you’re reliable
you’re reliable we need trust right we need trust when
we need trust right we need trust when
we need trust right we need trust when we’re surrounded by people who believe
we’re surrounded by people who believe
we’re surrounded by people who believe what we believe and trust starts to
what we believe and trust starts to
what we believe and trust starts to emerge and we trust them and they trust
emerge and we trust them and they trust
emerge and we trust them and they trust us we’re more willing to take risks
us we’re more willing to take risks
us we’re more willing to take risks we’re more willing to experiment which
we’re more willing to experiment which
we’re more willing to experiment which requires failure we’re more willing to
requires failure we’re more willing to
requires failure we’re more willing to explore and go somewhere with that no
explore and go somewhere with that no
explore and go somewhere with that no one has ever gone before
one has ever gone before
one has ever gone before with the confidence
with the confidence
with the confidence that if we fail if we trip over if we
that if we fail if we trip over if we
that if we fail if we trip over if we turn our backs that those within our
turn our backs that those within our
turn our backs that those within our community those who we trust and who
community those who we trust and who
community those who we trust and who trust us will look after us while we’re
trust us will look after us while we’re
trust us will look after us while we’re gone will pick us up when we fall over
gone will pick us up when we fall over
gone will pick us up when we fall over will help us when we’re hurt our very
will help us when we’re hurt our very
will help us when we’re hurt our very survival depends on it we’re not good at
survival depends on it we’re not good at
survival depends on it we’re not good at everything we’re not good by ourselves
everything we’re not good by ourselves
everything we’re not good by ourselves you know if I send you out to go fight a
you know if I send you out to go fight a
you know if I send you out to go fight a saber-toothed tiger by yourself odds are
saber-toothed tiger by yourself odds are
saber-toothed tiger by yourself odds are Tiger one you zero it’s not going to go
Tiger one you zero it’s not going to go
Tiger one you zero it’s not going to go very well but if you go out as a group
very well but if you go out as a group
very well but if you go out as a group we’re pretty damn amazing and the reason
we’re pretty damn amazing and the reason
we’re pretty damn amazing and the reason is is because we all have our strengths
is is because we all have our strengths
is is because we all have our strengths and we all of our certain weaknesses and
and we all of our certain weaknesses and
and we all of our certain weaknesses and the goal is not to fix your weaknesses
the goal is not to fix your weaknesses
the goal is not to fix your weaknesses the goal is to amplify your strengths
the goal is to amplify your strengths
the goal is to amplify your strengths and surround yourself with the people
and surround yourself with the people
and surround yourself with the people who can do what you can’t do but it’s
who can do what you can’t do but it’s
who can do what you can’t do but it’s not just based on skills and an
not just based on skills and an
not just based on skills and an application and experience it’s based on
application and experience it’s based on
application and experience it’s based on what you believe it’s based on what you
what you believe it’s based on what you
what you believe it’s based on what you believe you see simply being good at
believe you see simply being good at
believe you see simply being good at something and having somebody else being
something and having somebody else being
something and having somebody else being good but you’re no good it does not mean
good but you’re no good it does not mean
good but you’re no good it does not mean you will trust each other trust the
you will trust each other trust the
you will trust each other trust the sense of trust comes from the sense of
sense of trust comes from the sense of
sense of trust comes from the sense of common values and common beliefs I can
common values and common beliefs I can
common values and common beliefs I can prove it how many of you from New York
prove it how many of you from New York
prove it how many of you from New York okay bunch of you
okay bunch of you
okay bunch of you are you friends with everybody in New
are you friends with everybody in New
are you friends with everybody in New York why not why not but when you go to
York why not why not but when you go to
York why not why not but when you go to Los Angeles and you meet someone from
Los Angeles and you meet someone from
Los Angeles and you meet someone from New York you’re like hey I’m from New
New York you’re like hey I’m from New
New York you’re like hey I’m from New York and you’re best friends right and
York and you’re best friends right and
York and you’re best friends right and when you go to France you there you are
when you go to France you there you are
when you go to France you there you are in the Paris Metro minding your own
in the Paris Metro minding your own
in the Paris Metro minding your own business and you hear an American actor
business and you hear an American actor
business and you hear an American actor behind you and you turn around
behind you and you turn around
behind you and you turn around you say hey where you from they say Los
you say hey where you from they say Los
you say hey where you from they say Los Angeles you’re like hey I’m from New
Angeles you’re like hey I’m from New
Angeles you’re like hey I’m from New York and you’re best friends because
York and you’re best friends because
York and you’re best friends because when you’re surrounded by people who
when you’re surrounded by people who
when you’re surrounded by people who don’t believe what you believe when
don’t believe what you believe when
don’t believe what you believe when you’re in a strange environment where
you’re in a strange environment where
you’re in a strange environment where you don’t feel comfortable you look for
you don’t feel comfortable you look for
you don’t feel comfortable you look for anyone who may share some of the same
anyone who may share some of the same
anyone who may share some of the same values and beliefs that you have and you
values and beliefs that you have and you
values and beliefs that you have and you start to form a very real and very
start to form a very real and very
start to form a very real and very intense bond with them simply because
intense bond with them simply because
intense bond with them simply because you know that they have a basic
you know that they have a basic
you know that they have a basic understanding of how you grew up of the
understanding of how you grew up of the
understanding of how you grew up of the things that you care about of the life
things that you care about of the life
things that you care about of the life that you live back home well the same is
that you live back home well the same is
that you live back home well the same is true when we go to work do we want to go
true when we go to work do we want to go
true when we go to work do we want to go to work with people who understand us
to work with people who understand us
to work with people who understand us who believe what we believe who have a
who believe what we believe who have a
who believe what we believe who have a similar view of the world that has
similar view of the world that has
similar view of the world that has nothing to do with their opinions and
nothing to do with their opinions and
nothing to do with their opinions and the differences that we share
the differences that we share
the differences that we share that’s good that’s called diversity
that’s good that’s called diversity
that’s good that’s called diversity that’s called advantages to
that’s called advantages to
that’s called advantages to problem-solving which is we can all look
problem-solving which is we can all look
problem-solving which is we can all look at the same thing from a different angle
at the same thing from a different angle
at the same thing from a different angle and come up with solutions
and come up with solutions
and come up with solutions what I’m talking about is why should you
what I’m talking about is why should you
what I’m talking about is why should you help each other in the first place what
help each other in the first place what
help each other in the first place what are you in pursuit of now the question
are you in pursuit of now the question
are you in pursuit of now the question is is what creates that sense of values
is is what creates that sense of values
is is what creates that sense of values and beliefs what creates that sense of
and beliefs what creates that sense of
and beliefs what creates that sense of trust right our very human instinct we
trust right our very human instinct we
trust right our very human instinct we know how to find people who believe what
know how to find people who believe what
know how to find people who believe what we believe our survival depends on it
we believe our survival depends on it
we believe our survival depends on it we’re biologically gifted with this idea
we’re biologically gifted with this idea
we’re biologically gifted with this idea if I ask you to go out in the street and
if I ask you to go out in the street and
if I ask you to go out in the street and find all the people who believe what you
find all the people who believe what you
find all the people who believe what you believe you know exactly what to do
believe you know exactly what to do
believe you know exactly what to do you’re going to strike up conversations
you’re going to strike up conversations
you’re going to strike up conversations you’re going to start talking to people
you’re going to start talking to people
you’re going to start talking to people and you either you’ll have a good
and you either you’ll have a good
and you either you’ll have a good feeling about them or you won’t either
feeling about them or you won’t either
feeling about them or you won’t either you’ll have chemistry whatever that
you’ll have chemistry whatever that
you’ll have chemistry whatever that means or you don’t
means or you don’t
means or you don’t sometimes it’s quick sometimes it’s slow
sometimes it’s quick sometimes it’s slow
sometimes it’s quick sometimes it’s slow but we know how to do it it’s called
but we know how to do it it’s called
but we know how to do it it’s called making friends it’s called dating it’s
making friends it’s called dating it’s
making friends it’s called dating it’s called networking we have the innate
called networking we have the innate
called networking we have the innate ability to do it true story
ability to do it true story
ability to do it true story there was a former Undersecretary of
there was a former Undersecretary of
there was a former Undersecretary of Defense who was invited to give a speech
Defense who was invited to give a speech
Defense who was invited to give a speech at a large conference about a thousand
at a large conference about a thousand
at a large conference about a thousand people and he was standing on the stage
people and he was standing on the stage
people and he was standing on the stage with his cup of coffee in a Styrofoam
with his cup of coffee in a Styrofoam
with his cup of coffee in a Styrofoam cup giving his prepared to March with
cup giving his prepared to March with
cup giving his prepared to March with his PowerPoint behind him and he took a
his PowerPoint behind him and he took a
his PowerPoint behind him and he took a sip of his coffee and he smiled and he
sip of his coffee and he smiled and he
sip of his coffee and he smiled and he looked down at the coffee and then he
looked down at the coffee and then he
looked down at the coffee and then he went off-script and he said you know
went off-script and he said you know
went off-script and he said you know last year I spoke at this exact same
last year I spoke at this exact same
last year I spoke at this exact same conference last year I was still the
conference last year I was still the
conference last year I was still the undersecretary and when I spoke here
undersecretary and when I spoke here
undersecretary and when I spoke here last year they flew me here business
last year they flew me here business
last year they flew me here business class and when I arrived at the airport
class and when I arrived at the airport
class and when I arrived at the airport there was somebody waiting for me to
there was somebody waiting for me to
there was somebody waiting for me to take me to my hotel and they took me to
take me to my hotel and they took me to
take me to my hotel and they took me to my hotel and they had already checked me
my hotel and they had already checked me
my hotel and they had already checked me in and they just took me up to my room
in and they just took me up to my room
in and they just took me up to my room and the next morning I came downstairs
and the next morning I came downstairs
and the next morning I came downstairs and there was someone waiting in the
and there was someone waiting in the
and there was someone waiting in the lobby to greet me and they drove me to
lobby to greet me and they drove me to
lobby to greet me and they drove me to this here same venue they took me
this here same venue they took me
this here same venue they took me through the back entrance and took me
through the back entrance and took me
through the back entrance and took me into the green room and handed me a
into the green room and handed me a
into the green room and handed me a coffee cup of coffee in a beautiful
coffee cup of coffee in a beautiful
coffee cup of coffee in a beautiful ceramic cup he says I’m no longer the
ceramic cup he says I’m no longer the
ceramic cup he says I’m no longer the undersecretary I flew here coach I took
undersecretary I flew here coach I took
undersecretary I flew here coach I took a taxi to my hotel and I checked myself
a taxi to my hotel and I checked myself
a taxi to my hotel and I checked myself in when I came down the lobby this
in when I came down the lobby this
in when I came down the lobby this morning I took another taxi to this
morning I took another taxi to this
morning I took another taxi to this venue I came in the front door and found
venue I came in the front door and found
venue I came in the front door and found my way backstage and when I asked
my way backstage and when I asked
my way backstage and when I asked someone do you have any coffee he
someone do you have any coffee he
someone do you have any coffee he pointed to the coffee machine
pointed to the coffee machine
pointed to the coffee machine in the corner and I poured myself a cup
in the corner and I poured myself a cup
in the corner and I poured myself a cup of coffee into this here Styrofoam cup
of coffee into this here Styrofoam cup
of coffee into this here Styrofoam cup he says the lesson is the ceramic cup
he says the lesson is the ceramic cup
he says the lesson is the ceramic cup was never meant for me it was meant for
was never meant for me it was meant for
was never meant for me it was meant for the position I held I deserve a
the position I held I deserve a
the position I held I deserve a Styrofoam cup remember this as you gain
Styrofoam cup remember this as you gain
Styrofoam cup remember this as you gain Fame as you gain fortune as you gain
Fame as you gain fortune as you gain
Fame as you gain fortune as you gain position and seniority people will treat
position and seniority people will treat
position and seniority people will treat you better they will hold doors open for
you better they will hold doors open for
you better they will hold doors open for you they will get you a cup of tea and
you they will get you a cup of tea and
you they will get you a cup of tea and coffee without you even asking they will
coffee without you even asking they will
coffee without you even asking they will call you sir and ma’am and they will
call you sir and ma’am and they will
call you sir and ma’am and they will give you stuff none of that stuff is
give you stuff none of that stuff is
give you stuff none of that stuff is meant for you that stuff is meant for
meant for you that stuff is meant for
meant for you that stuff is meant for the position you hold it is meant for
the position you hold it is meant for
the position you hold it is meant for the level that you have achieved of
the level that you have achieved of
the level that you have achieved of leader or success or whatever you want
leader or success or whatever you want
leader or success or whatever you want to call it but you will always deserve a
to call it but you will always deserve a
to call it but you will always deserve a Styrofoam cup remember that remember
Styrofoam cup remember that remember
Styrofoam cup remember that remember that lesson of humility and gratitude
that lesson of humility and gratitude
that lesson of humility and gratitude you can accept all the free stuff you
you can accept all the free stuff you
you can accept all the free stuff you can accept all the perks absolutely you
can accept all the perks absolutely you
can accept all the perks absolutely you can enjoy them but just be grateful for
can enjoy them but just be grateful for
can enjoy them but just be grateful for them and know that they’re not for you I
them and know that they’re not for you I
them and know that they’re not for you I remember getting off the Acela I took
remember getting off the Acela I took
remember getting off the Acela I took the Acela from New York to Washington DC
the Acela from New York to Washington DC
the Acela from New York to Washington DC and I got off the train like everybody
and I got off the train like everybody
and I got off the train like everybody else and I was walking down the platform
else and I was walking down the platform
else and I was walking down the platform like everyone else and I walked past
like everyone else and I walked past
like everyone else and I walked past general norty Schwartz who used to be
general norty Schwartz who used to be
general norty Schwartz who used to be the chief of staff of the United States
the chief of staff of the United States
the chief of staff of the United States Air Force the head of the Air Force and
Air Force the head of the Air Force and
Air Force the head of the Air Force and here I did you see a guy in a suit
here I did you see a guy in a suit
here I did you see a guy in a suit slapping his own suitcase down the
slapping his own suitcase down the
slapping his own suitcase down the platform just like me and just a couple
platform just like me and just a couple
platform just like me and just a couple months ago he was flying on private jets
months ago he was flying on private jets
months ago he was flying on private jets and an entourage and other people
and an entourage and other people
and an entourage and other people carried his luggage but he no longer
carried his luggage but he no longer
carried his luggage but he no longer held the position and so now he got to
held the position and so now he got to
held the position and so now he got to drag his own suitcase and never did it
drag his own suitcase and never did it
drag his own suitcase and never did it sort of remind me more that none of us
sort of remind me more that none of us
sort of remind me more that none of us deserve the perks that we get we all
deserve the perks that we get we all
deserve the perks that we get we all deserve a Styrofoam cup
”
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