and so if you’re only chasing the mighty dollar you’re enjoying it so the
dollar you’re enjoying it so the
dollar you’re enjoying it so the question is where does passion come from
question is where does passion come from
question is where does passion come from people put harley-davidson logos on
people put harley-davidson logos on
people put harley-davidson logos on their body you are in love because you
their body you are in love because you
their body you are in love because you work very hard how do you feel like
work very hard how do you feel like
work very hard how do you feel like really excited actually let me tell you
really excited actually let me tell you
really excited actually let me tell you a story so a friend of mine and I we
a story so a friend of mine and I we
a story so a friend of mine and I we went for a run in Central Park on the
went for a run in Central Park on the
went for a run in Central Park on the weekends they host races and it’s very
weekends they host races and it’s very
weekends they host races and it’s very common at the end of the race they’ll
common at the end of the race they’ll
common at the end of the race they’ll give away something and on this
give away something and on this
give away something and on this particular day there were some free
particular day there were some free
particular day there were some free bagels and on one side was a group of
bagels and on one side was a group of
bagels and on one side was a group of volunteers and on the other side was a
volunteers and on the other side was a
volunteers and on the other side was a long line of runners waiting to get
long line of runners waiting to get
long line of runners waiting to get their free bagel so I said to my friend
their free bagel so I said to my friend
their free bagel so I said to my friend let’s get a bagel and he looked at me
let’s get a bagel and he looked at me
let’s get a bagel and he looked at me and said that lines too long and I said
free bagel and he said I don’t want to
free bagel and he said I don’t want to wait in line and I was like free bagel
wait in line and I was like free bagel
wait in line and I was like free bagel and he says not let’s it’s too long and
and he says not let’s it’s too long and
and he says not let’s it’s too long and that’s when I realized that there’s two
that’s when I realized that there’s two
that’s when I realized that there’s two ways to see the world some people see
ways to see the world some people see
ways to see the world some people see the thing that they want
the thing that they want
the thing that they want and some people see the thing that
and some people see the thing that
and some people see the thing that prevents them from getting the thing
prevents them from getting the thing
prevents them from getting the thing that they want I could only see the
that they want I could only see the
that they want I could only see the bagels he could only see the line and so
bagels he could only see the line and so
bagels he could only see the line and so I walked up to the line I leaned in
I walked up to the line I leaned in
I walked up to the line I leaned in between two people and pulled out two
between two people and pulled out two
between two people and pulled out two bagels and no one get mad at me because
bagels and no one get mad at me because
bagels and no one get mad at me because the rule is you can go after whatever
the rule is you can go after whatever
the rule is you can go after whatever you want
you want
you want you just cannot deny anyone else
you just cannot deny anyone else
you just cannot deny anyone else now I had to sacrifice choice I didn’t
now I had to sacrifice choice I didn’t
now I had to sacrifice choice I didn’t get to choose which bagel I got I got
get to choose which bagel I got I got
get to choose which bagel I got I got whatever I pulled out but I didn’t have
whatever I pulled out but I didn’t have
whatever I pulled out but I didn’t have to wait in line so the point is is you
to wait in line so the point is is you
to wait in line so the point is is you don’t have to wait in line you don’t
don’t have to wait in line you don’t
don’t have to wait in line you don’t have to do it the way everybody else has
have to do it the way everybody else has
have to do it the way everybody else has done it you can break the rules you just
done it you can break the rules you just
done it you can break the rules you just can’t get in the way of somebody else
can’t get in the way of somebody else
can’t get in the way of somebody else getting what they want that you can
getting what they want that you can
getting what they want that you can breathe that’s rule number one
breathe that’s rule number one
breathe that’s rule number one how do we do that in a way that can
how do we do that in a way that can
how do we do that in a way that can serve other like when we see a rule that
serve other like when we see a rule that
serve other like when we see a rule that is really frustrating most people will
is really frustrating most people will
is really frustrating most people will just complain we’re entrepreneurs we
just complain we’re entrepreneurs we
just complain we’re entrepreneurs we will still get upset but we’ll use that
will still get upset but we’ll use that
will still get upset but we’ll use that anger and frustration and turn it into
anger and frustration and turn it into
anger and frustration and turn it into something positive you can break the
something positive you can break the
something positive you can break the rules that’s rule number one
rules that’s rule number one
rules that’s rule number one [Music]
[Music]
[Music] he’s an author speaker and consultant
he’s an author speaker and consultant
he’s an author speaker and consultant who writes on leadership and management
who writes on leadership and management
who writes on leadership and management he joined the RAND Corporation in 2010
he joined the RAND Corporation in 2010
he joined the RAND Corporation in 2010 where he advises on military innovation
where he advises on military innovation
where he advises on military innovation in planning he’s known for popularizing
in planning he’s known for popularizing
in planning he’s known for popularizing the concepts of the golden circle and to
the concepts of the golden circle and to
the concepts of the golden circle and to start with why he’s simon Sinek
start with why he’s simon Sinek
start with why he’s simon Sinek and here’s my take on his top ten rules
and here’s my take on his top ten rules
and here’s my take on his top ten rules for success rule number six is my
for success rule number six is my
for success rule number six is my personal favorite and make sure to stick
personal favorite and make sure to stick
personal favorite and make sure to stick around all through to the end for some
around all through to the end for some
around all through to the end for some special bonus clips and as always if
special bonus clips and as always if
special bonus clips and as always if Simon says something that really really
Simon says something that really really
Simon says something that really really resonates with you please leave it down
resonates with you please leave it down
resonates with you please leave it down in the comments below and put quotes
in the comments below and put quotes
in the comments below and put quotes around it so other people can be
around it so other people can be
around it so other people can be inspired as well what does it mean to
inspired as well what does it mean to
inspired as well what does it mean to perform under pressure in the work that
perform under pressure in the work that
perform under pressure in the work that you do
you do
you do performing under pressure whether it’s
performing under pressure whether it’s
performing under pressure whether it’s me or anybody else is the same you know
me or anybody else is the same you know
me or anybody else is the same you know I have the same pressures as anyone else
I have the same pressures as anyone else
I have the same pressures as anyone else there’s time and there’s performance
there’s time and there’s performance
there’s time and there’s performance there’s financial there’s deadlines my
there’s financial there’s deadlines my
there’s financial there’s deadlines my pressures are not unique the situations
pressures are not unique the situations
pressures are not unique the situations may be different you know but but
may be different you know but but
may be different you know but but everybody has the same kinds of pressure
everybody has the same kinds of pressure
everybody has the same kinds of pressure what I find fascinating is the
what I find fascinating is the
what I find fascinating is the interpretation of the stimuli let me
interpretation of the stimuli let me
interpretation of the stimuli let me explain
explain
explain so I was watching the Olympics and I was
so I was watching the Olympics and I was
so I was watching the Olympics and I was amazed at how bad the questions were
amazed at how bad the questions were
amazed at how bad the questions were that the reporters would ask all the
that the reporters would ask all the
that the reporters would ask all the athletes and almost always they asked
athletes and almost always they asked
athletes and almost always they asked the same question
the same question
the same question were you nervous and to a tee all the
were you nervous and to a tee all the
were you nervous and to a tee all the athletes went no and what I realized is
athletes went no and what I realized is
athletes went no and what I realized is it’s not that they’re not nervous it’s
it’s not that they’re not nervous it’s
it’s not that they’re not nervous it’s their interpretation of what’s happening
their interpretation of what’s happening
their interpretation of what’s happening in their body what happens when you’re
in their body what happens when you’re
in their body what happens when you’re nervous your heart rate starts to go
nervous your heart rate starts to go
nervous your heart rate starts to go your you know you sort of get a little
your you know you sort of get a little
your you know you sort of get a little tangi get a little sweaty
tangi get a little sweaty
tangi get a little sweaty you have expectation of what’s coming
you have expectation of what’s coming
you have expectation of what’s coming and we interpreted that is I’m nervous
now what’s the interpretation of excited
now what’s the interpretation of excited your heart rate starts to go you get a
your heart rate starts to go you get a
your heart rate starts to go you get a little sort of like tense you’re
little sort of like tense you’re
little sort of like tense you’re anticipating what’s coming and it’s all
anticipating what’s coming and it’s all
anticipating what’s coming and it’s all the same thing except these Olympic
the same thing except these Olympic
the same thing except these Olympic quality athlete have learned to
quality athlete have learned to
quality athlete have learned to interpret the stimuli that the rest of
interpret the stimuli that the rest of
interpret the stimuli that the rest of us would say as nervous as excited that
us would say as nervous as excited that
us would say as nervous as excited that they also the same thing no I’m not
they also the same thing no I’m not
they also the same thing no I’m not nervous I’m excited and so I’ve actually
nervous I’m excited and so I’ve actually
nervous I’m excited and so I’ve actually practiced it just to tell myself when I
practiced it just to tell myself when I
practiced it just to tell myself when I start to get nervous identify that this
start to get nervous identify that this
start to get nervous identify that this is excitement I used to speak in front
is excitement I used to speak in front
is excitement I used to speak in front of a large audience and somebody say how
of a large audience and somebody say how
of a large audience and somebody say how do you feel it’s a little nervous now
do you feel it’s a little nervous now
do you feel it’s a little nervous now when somebody says how do you feel like
when somebody says how do you feel like
when somebody says how do you feel like really excited actually and it it came
really excited actually and it it came
really excited actually and it it came from just sort of telling myself no no
from just sort of telling myself no no
from just sort of telling myself no no this is excitement and it becomes a
this is excitement and it becomes a
this is excitement and it becomes a little bit automatic later on but it’s
little bit automatic later on but it’s
little bit automatic later on but it’s kind of a remarkable thing to deal with
kind of a remarkable thing to deal with
kind of a remarkable thing to deal with pressure by interpreting what your body
pressure by interpreting what your body
pressure by interpreting what your body is experiencing as excitement rather
is experiencing as excitement rather
is experiencing as excitement rather than nerves and it’s really kind of
than nerves and it’s really kind of
than nerves and it’s really kind of effective but it makes you want them to
effective but it makes you want them to
effective but it makes you want them to rush for is rather than pull back and
rush for is rather than pull back and
rush for is rather than pull back and yet it’s the same experience in making
yet it’s the same experience in making
yet it’s the same experience in making the conscious choice to deviate that
the conscious choice to deviate that
the conscious choice to deviate that that’s the game that makes all the
that’s the game that makes all the
that’s the game that makes all the different train your mind
different train your mind
different train your mind [Music]
I talked to so many smart fantastic
I talked to so many smart fantastic ambitious idealistic hard-working kid
and there right out of college their
and there right out of college their their entry-level jobs and I’ll ask them
their entry-level jobs and I’ll ask them
their entry-level jobs and I’ll ask them how is it going and they’ll say I think
how is it going and they’ll say I think
how is it going and they’ll say I think I’m gonna quit
I’m gonna quit
I’m gonna quit [Music]
[Music]
[Music] they say to me not making an impact
they say to me not making an impact
they say to me not making an impact I’m like you know you’ve been here eight
I’m like you know you’ve been here eight
I’m like you know you’ve been here eight months right they treat the sense of
months right they treat the sense of
months right they treat the sense of fulfillment
fulfillment
fulfillment [Music]
[Music]
[Music] or even love
like it’s a scavenger hunt
like it’s a scavenger hunt [Music]
[Music]
[Music] like it’s something you look for my
like it’s something you look for my
like it’s something you look for my millennial friends they’ve gone through
millennial friends they’ve gone through
millennial friends they’ve gone through so many jobs they’re either getting
so many jobs they’re either getting
so many jobs they’re either getting fired I mean it was mutual
or they’re quitting because they’re not
or they’re quitting because they’re not making an impact
making an impact
making an impact a job you find joy from is not something
a job you find joy from is not something
a job you find joy from is not something you discover it’s not like I found love
you discover it’s not like I found love
you discover it’s not like I found love here it is
here it is
here it is I found a job I love that’s not how it
I found a job I love that’s not how it
I found a job I love that’s not how it works both of those things require hard
works both of those things require hard
works both of those things require hard work you are in love because you work
work you are in love because you work
work you are in love because you work very hard every single day of your life
very hard every single day of your life
very hard every single day of your life to stay in love serve those around you
to stay in love serve those around you
to stay in love serve those around you and you maintain that joy it’s not a
and you maintain that joy it’s not a
and you maintain that joy it’s not a discovery
[Music]
[Music] but the problem is the sense of
but the problem is the sense of
but the problem is the sense of impatience I love finding shortcuts I
impatience I love finding shortcuts I
impatience I love finding shortcuts I love finding hags it’s as if an entire
love finding hags it’s as if an entire
love finding hags it’s as if an entire generation is standing at the foot of a
generation is standing at the foot of a
generation is standing at the foot of a mountain they know exactly what they
mountain they know exactly what they
mountain they know exactly what they want they can see the summit what they
want they can see the summit what they
want they can see the summit what they can’t see is the male
can’t see is the male
can’t see is the male [Music]
[Music]
[Music] this large emove object but doesn’t mean
this large emove object but doesn’t mean
this large emove object but doesn’t mean you have to do your time that’s not what
you have to do your time that’s not what
you have to do your time that’s not what I’m talking about
I’m talking about
I’m talking about it’s working smart and working hard take
it’s working smart and working hard take
it’s working smart and working hard take a helicopter climb I don’t care
a helicopter climb I don’t care
a helicopter climb I don’t care there’s still a mountain
there’s still a mountain
there’s still a mountain but the Simon’s point there is still
but the Simon’s point there is still
but the Simon’s point there is still about life career fulfillment
about life career fulfillment
about life career fulfillment relationships our journeys
you have made 5000 videos for this
you have made 5000 videos for this channel
now can you get there faster than me
now can you get there faster than me sure but it’s still a long road we still
sure but it’s still a long road we still
sure but it’s still a long road we still have to be patient you still have to put
have to be patient you still have to put
have to be patient you still have to put in the work the problem is this entire
in the work the problem is this entire
in the work the problem is this entire generation
generation
generation it has an institutionalized sense of
it has an institutionalized sense of
it has an institutionalized sense of impatience as they want the immediate
impatience as they want the immediate
impatience as they want the immediate results they want the immediate success
results they want the immediate success
results they want the immediate success and we don’t get it then they quit and
and we don’t get it then they quit and
and we don’t get it then they quit and do they have the patience to go on the
do they have the patience to go on the
do they have the patience to go on the journey to maintain love to feel
journey to maintain love to feel
journey to maintain love to feel fulfilled and so understand that this is
fulfilled and so understand that this is
fulfilled and so understand that this is a deep passion of yours is something
a deep passion of yours is something
a deep passion of yours is something that go on to commit potential rest we
that go on to commit potential rest we
that go on to commit potential rest we like to know that you care about it so
like to know that you care about it so
like to know that you care about it so much
much
much [Music]
[Music]
[Music] what did they just quit and on to the
what did they just quit and on to the
what did they just quit and on to the next dump
next dump
next dump ghost and under the next
ghost and under the next
ghost and under the next [Music]
[Music]
[Music] then expect this sucker to start
but expect to be committed and stay
but expect to be committed and stay patient
patient
patient [Music]
in the 18th century there was something
in the 18th century there was something that spread across Europe and eventually
that spread across Europe and eventually
that spread across Europe and eventually made its way to America
made its way to America
made its way to America wearable fever also known as the Black
wearable fever also known as the Black
wearable fever also known as the Black Death of child bed basically what was
Death of child bed basically what was
Death of child bed basically what was happening is women were giving birth and
happening is women were giving birth and
happening is women were giving birth and they would die within 48 hours after
they would die within 48 hours after
they would die within 48 hours after giving birth
giving birth
giving birth [Music]
[Music]
[Music] this black death of childbirth was the
this black death of childbirth was the
this black death of childbirth was the ravage of Europe and it got worse and
ravage of Europe and it got worse and
ravage of Europe and it got worse and worse and worse over the course of over
worse and worse over the course of over
worse and worse over the course of over a century
a century
a century [Music]
in some hospitals it was as high as 70%
in some hospitals it was as high as 70% of women who gave birth who would die as
of women who gave birth who would die as
of women who gave birth who would die as a result of giving birth but this was
a result of giving birth but this was
a result of giving birth but this was the Renaissance this was the time of
the Renaissance this was the time of
the Renaissance this was the time of empirical data and we had thrown away
empirical data and we had thrown away
empirical data and we had thrown away things like tradition and mysticism
things like tradition and mysticism
things like tradition and mysticism these were men of science these were
these were men of science these were
these were men of science these were doctors and these doctors and men of
doctors and these doctors and men of
doctors and these doctors and men of science wanted to study and try and find
science wanted to study and try and find
science wanted to study and try and find the reason for this black death of child
the reason for this black death of child
the reason for this black death of child bed and so they got to work studying
bed and so they got to work studying
bed and so they got to work studying [Music]
[Music]
[Music] and they would study the corpses of the
and they would study the corpses of the
and they would study the corpses of the of the women who had died and in the
of the women who had died and in the
of the women who had died and in the morning they would conduct autopsies and
morning they would conduct autopsies and
morning they would conduct autopsies and then in the afternoon they would go into
then in the afternoon they would go into
then in the afternoon they would go into liver babies
and it wasn’t until somewhere in the
and it wasn’t until somewhere in the mid-1800s that dr. Oliver Wendell Holmes
mid-1800s that dr. Oliver Wendell Holmes
mid-1800s that dr. Oliver Wendell Holmes father of Supreme Court justice Oliver
father of Supreme Court justice Oliver
father of Supreme Court justice Oliver Wendell Holmes realized that all of
Wendell Holmes realized that all of
Wendell Holmes realized that all of these doctors who conducting autopsies
these doctors who conducting autopsies
these doctors who conducting autopsies in the morning weren’t washing their
in the morning weren’t washing their
in the morning weren’t washing their hands before they delivered babies in
hands before they delivered babies in
hands before they delivered babies in the afternoon and he pointed it out and
the afternoon and he pointed it out and
the afternoon and he pointed it out and said guys you’re the problem and they
said guys you’re the problem and they
said guys you’re the problem and they ignored him and called him crazy
ignored him and called him crazy
ignored him and called him crazy for 30 years until finally somebody
for 30 years until finally somebody
for 30 years until finally somebody realized that if they simply washed
realized that if they simply washed
realized that if they simply washed their hands it would go away and that’s
their hands it would go away and that’s
their hands it would go away and that’s exactly what happened when they started
exactly what happened when they started
exactly what happened when they started sterilizing their instruments and
sterilizing their instruments and
sterilizing their instruments and washing their hands the black death of
washing their hands the black death of
washing their hands the black death of childbed disappeared my point is the
childbed disappeared my point is the
childbed disappeared my point is the lesson here is sometimes you’re the
lesson here is sometimes you’re the
lesson here is sometimes you’re the problem we’ve seen this happen all too
problem we’ve seen this happen all too
problem we’ve seen this happen all too recently with our new men of science
men of Finance and my point is is take
men of Finance and my point is is take account ability for your action you can
account ability for your action you can
account ability for your action you can take all the credit in the world for the
take all the credit in the world for the
take all the credit in the world for the thing that you do right as long as you
thing that you do right as long as you
thing that you do right as long as you also take responsibility for the things
also take responsibility for the things
also take responsibility for the things you do wrong it must be a balanced
you do wrong it must be a balanced
you do wrong it must be a balanced equation
equation
equation [Music]
you get to take credit when you also
you get to take credit when you also take accountability you don’t get it one
take accountability you don’t get it one
take accountability you don’t get it one way and not the other
way and not the other
way and not the other [Music]
[Music]
[Music] you
I spoke at an education summit from
I spoke at an education summit from Microsoft I also spoke at an education
Microsoft I also spoke at an education
Microsoft I also spoke at an education summit for Apple at the education summit
summit for Apple at the education summit
summit for Apple at the education summit for Microsoft I would say that 70% of
for Microsoft I would say that 70% of
for Microsoft I would say that 70% of the executives spent about 70% of their
the executives spent about 70% of their
the executives spent about 70% of their presentations talking about how to beat
presentations talking about how to beat
presentations talking about how to beat Apple at the Apple education summit a
Apple at the Apple education summit a
Apple at the Apple education summit a hundred percent of the executives spent
hundred percent of the executives spent
hundred percent of the executives spent a hundred percent of their presentations
a hundred percent of their presentations
a hundred percent of their presentations talking about how to help teachers teach
talking about how to help teachers teach
talking about how to help teachers teach and how to help students learn one is
and how to help students learn one is
and how to help students learn one is playing this way and one is playing that
one is playing finite and the other one
one is playing finite and the other one is playing innocent gets which one gets
is playing innocent gets which one gets
is playing innocent gets which one gets frustrated so at the end of my talk at
frustrated so at the end of my talk at
frustrated so at the end of my talk at Microsoft that gave me a gift they gave
Microsoft that gave me a gift they gave
Microsoft that gave me a gift they gave me the new Zune when it was a thing and
me the new Zune when it was a thing and
me the new Zune when it was a thing and let me tell you this thing was
let me tell you this thing was
let me tell you this thing was spectacular
spectacular
spectacular it was the most elegant piece of
it was the most elegant piece of
it was the most elegant piece of technology I’ve ever used the user
technology I’ve ever used the user
technology I’ve ever used the user interface was incredible the design was
interface was incredible the design was
interface was incredible the design was spectacular I’ve absolutely loved it it
spectacular I’ve absolutely loved it it
spectacular I’ve absolutely loved it it was easy to use and it was bright and
was easy to use and it was bright and
was easy to use and it was bright and gorgeous and it didn’t work on iTunes
gorgeous and it didn’t work on iTunes
gorgeous and it didn’t work on iTunes which is a different problem I couldn’t
which is a different problem I couldn’t
which is a different problem I couldn’t use it but but it was amazing and
use it but but it was amazing and
use it but but it was amazing and elegant my god it was elegant so I’m
elegant my god it was elegant so I’m
elegant my god it was elegant so I’m sitting in the back of a taxi with a
sitting in the back of a taxi with a
sitting in the back of a taxi with a very senior Apple executive sort of
very senior Apple executive sort of
very senior Apple executive sort of employee number twelve kind of guy and
employee number twelve kind of guy and
employee number twelve kind of guy and you know I like to stir pots so I turned
you know I like to stir pots so I turned
you know I like to stir pots so I turned him I said you know Microsoft gave me
him I said you know Microsoft gave me
him I said you know Microsoft gave me their new zoom and it is so much better
their new zoom and it is so much better
their new zoom and it is so much better than your iPod Touch and he turned to me
than your iPod Touch and he turned to me
than your iPod Touch and he turned to me and he said I have no doubt because the
and he said I have no doubt because the
and he said I have no doubt because the infinite player understands sometimes
infinite player understands sometimes
infinite player understands sometimes your head and sometimes your behind
your head and sometimes your behind
your head and sometimes your behind sometimes your product is better and
sometimes your product is better and
sometimes your product is better and sometimes it works the football isn’t to
sometimes it works the football isn’t to
sometimes it works the football isn’t to be the best every day
be the best every day
be the best every day the goal isn’t to outdo your competition
the goal isn’t to outdo your competition
the goal isn’t to outdo your competition every time then that’s a finite
every time then that’s a finite
every time then that’s a finite construction Devine and sent to
construction Devine and sent to
construction Devine and sent to Microsoft I’ve got the new iPod Touch
Microsoft I’ve got the new iPod Touch
Microsoft I’ve got the new iPod Touch it’s so much better than your Zune they
it’s so much better than your Zune they
it’s so much better than your Zune they would have said can we see it what does
would have said can we see it what does
would have said can we see it what does it do react react react react finite
it do react react react react finite
it do react react react react finite players play to beat the people around
players play to beat the people around
players play to beat the people around them infinite players play better than
them infinite players play better than
them infinite players play better than themselves to wake up every single day
themselves to wake up every single day
themselves to wake up every single day and say how can we make our company a
and say how can we make our company a
and say how can we make our company a better version of itself today how can
better version of itself today how can
better version of itself today how can we create a product this week that’s
we create a product this week that’s
we create a product this week that’s better than the product depleted last we
better than the product depleted last we
better than the product depleted last we also have to play games not about being
also have to play games not about being
also have to play games not about being ranked number one it’s not about having
ranked number one it’s not about having
ranked number one it’s not about having more followers on Twitter than your
more followers on Twitter than your
more followers on Twitter than your friends it’s not about outdoing anyone
friends it’s not about outdoing anyone
friends it’s not about outdoing anyone it’s about how to outdo yourself it’s
it’s about how to outdo yourself it’s
it’s about how to outdo yourself it’s not about selling more books or getting
not about selling more books or getting
not about selling more books or getting more Ted views than somebody else it’s
more Ted views than somebody else it’s
more Ted views than somebody else it’s about how to make sure that the work
about how to make sure that the work
about how to make sure that the work that you’re producing is better than
that you’re producing is better than
that you’re producing is better than your work we produced before
your work we produced before
your work we produced before [Music]
you are your competition and that is
you are your competition and that is what ensures you stay in the game the
what ensures you stay in the game the
what ensures you stay in the game the longest
longest
longest [Music]
and that is what ensures you find joy
and that is what ensures you find joy because the joy comes not from
because the joy comes not from
because the joy comes not from comparison but from advancement
comparison but from advancement
comparison but from advancement [Music]
I’m at my best when I’m around people
I’m at my best when I’m around people who believe what I believe the boys are
who believe what I believe the boys are
who believe what I believe the boys are going to rise up I know it seems silly
going to rise up I know it seems silly
going to rise up I know it seems silly but I try very very hard to sort of
but I try very very hard to sort of
but I try very very hard to sort of stack the deck and to put myself in a
stack the deck and to put myself in a
stack the deck and to put myself in a position of strength
so for example you know somebody asked
so for example you know somebody asked me just yesterday have you ever had sort
me just yesterday have you ever had sort
me just yesterday have you ever had sort of a bad engagement I’m like not really
of a bad engagement I’m like not really
of a bad engagement I’m like not really but it’s not because I’m some sort of
but it’s not because I’m some sort of
but it’s not because I’m some sort of sort of genius a nice ending anything
sort of genius a nice ending anything
sort of genius a nice ending anything like that
like that
like that [Music]
it’s because I stack the day well I
it’s because I stack the day well I think it was shocking odds in the papers
think it was shocking odds in the papers
think it was shocking odds in the papers the director I think it is I think you
the director I think it is I think you
the director I think it is I think you have to discover what you’re uniquely
have to discover what you’re uniquely
have to discover what you’re uniquely great at because I want to be there I
great at because I want to be there I
great at because I want to be there I want to be around people who want me
want to be around people who want me
want to be around people who want me there in other words if I’m somebody’s
there in other words if I’m somebody’s
there in other words if I’m somebody’s tenth choice you know I’ll probably turn
tenth choice you know I’ll probably turn
tenth choice you know I’ll probably turn it down whereas if I’m their first
it down whereas if I’m their first
it down whereas if I’m their first choice they really want me there and so
choice they really want me there and so
choice they really want me there and so I’m I’m more likely to have a good
I’m I’m more likely to have a good
I’m I’m more likely to have a good engagement they’re supportive of me I’m
engagement they’re supportive of me I’m
engagement they’re supportive of me I’m supportive of them when I choose to be
supportive of them when I choose to be
supportive of them when I choose to be in an environment where where my
in an environment where where my
in an environment where where my strengths are are there Nelson Mandela
strengths are are there Nelson Mandela
strengths are are there Nelson Mandela is a particularly special case study in
is a particularly special case study in
is a particularly special case study in the leadership world because he is
the leadership world because he is
the leadership world because he is universally regarded as a great leader
universally regarded as a great leader
universally regarded as a great leader you can take other personalities and
you can take other personalities and
you can take other personalities and depending on the nation you go to we
depending on the nation you go to we
depending on the nation you go to we have different opinions about other
have different opinions about other
have different opinions about other personalities but Nelson Mandela across
personalities but Nelson Mandela across
personalities but Nelson Mandela across the world is universally regarded as a
the world is universally regarded as a
the world is universally regarded as a great leader
he was actually the son of a tribal
he was actually the son of a tribal chief and he was asked one day how did
chief and he was asked one day how did
chief and he was asked one day how did you learn to be a great leader and he
you learn to be a great leader and he
you learn to be a great leader and he responded that he would go with his
responded that he would go with his
responded that he would go with his father and he remembers two things when
father and he remembers two things when
father and he remembers two things when his father would meet with other elders
one they would always sit in a circle
one they would always sit in a circle and to his father was always the last to
and to his father was always the last to
and to his father was always the last to speak you will be told your whole life
speak you will be told your whole life
speak you will be told your whole life that you need to learn to listen I would
that you need to learn to listen I would
that you need to learn to listen I would say that you need to learn to be the
say that you need to learn to be the
say that you need to learn to be the last to speak I see it in boardrooms
last to speak I see it in boardrooms
last to speak I see it in boardrooms every day of the week even people who
every day of the week even people who
every day of the week even people who consider themselves good leaders who may
consider themselves good leaders who may
consider themselves good leaders who may actually be decent leaders will walk
actually be decent leaders will walk
actually be decent leaders will walk into a room and say here’s the problem
into a room and say here’s the problem
into a room and say here’s the problem here’s what I think but I’m interested
here’s what I think but I’m interested
here’s what I think but I’m interested in your opinion let’s go around the room
in your opinion let’s go around the room
in your opinion let’s go around the room it’s too late the skill to hold your
it’s too late the skill to hold your
it’s too late the skill to hold your opinions to yourself until everyone has
opinions to yourself until everyone has
opinions to yourself until everyone has spoken
one it gives everybody else the feeling
one it gives everybody else the feeling that they have been heard it gives
that they have been heard it gives
that they have been heard it gives everyone else the ability to feel that
everyone else the ability to feel that
everyone else the ability to feel that they have contributed and two you get
they have contributed and two you get
they have contributed and two you get the benefit of hearing what everybody
the benefit of hearing what everybody
the benefit of hearing what everybody else has to think before you render your
else has to think before you render your
else has to think before you render your opinion
the skill is really to keep your
the skill is really to keep your opinions to yourself if you agree with
opinions to yourself if you agree with
opinions to yourself if you agree with somebody don’t nod yes if you disagree
somebody don’t nod yes if you disagree
somebody don’t nod yes if you disagree with somebody don’t not know sit there
with somebody don’t not know sit there
with somebody don’t not know sit there take it all in and the only thing you’re
take it all in and the only thing you’re
take it all in and the only thing you’re allowed to do is ask questions so that
allowed to do is ask questions so that
allowed to do is ask questions so that you can understand what they mean and
you can understand what they mean and
you can understand what they mean and why they have the opinion that they have
why they have the opinion that they have
why they have the opinion that they have you must understand from where they are
you must understand from where they are
you must understand from where they are speaking why they have the opinion they
speaking why they have the opinion they
speaking why they have the opinion they have not just what they are saying and
have not just what they are saying and
have not just what they are saying and at the end you will get your turn it
at the end you will get your turn it
at the end you will get your turn it sounds easy it’s not
sounds easy it’s not
sounds easy it’s not [Music]
practice being the last to speak that’s
practice being the last to speak that’s what Nelson Mandela did
every decision we make in our lives as
every decision we make in our lives as individuals or as organizations is a
individuals or as organizations is a
individuals or as organizations is a piece of communication it’s our way of
piece of communication it’s our way of
piece of communication it’s our way of saying something about who we are and
saying something about who we are and
saying something about who we are and what we believe I think we you I’ve been
what we believe I think we you I’ve been
what we believe I think we you I’ve been being myself since I was 19 this is why
being myself since I was 19 this is why
being myself since I was 19 this is why authenticity matters this is why you
authenticity matters this is why you
authenticity matters this is why you have to say and do the things you
have to say and do the things you
have to say and do the things you actually believe because the things you
actually believe because the things you
actually believe because the things you say and do are symbol of who you are
and we look for those symbols so we can
and we look for those symbols so we can find people who believe what we believe
find people who believe what we believe
find people who believe what we believe our very survival depends on
so if you’re putting out false symbols
so if you’re putting out false symbols you will attract people to those symbols
you will attract people to those symbols
you will attract people to those symbols but you won’t be able to form trust with
but you won’t be able to form trust with
but you won’t be able to form trust with them you’re never gonna make it to the
them you’re never gonna make it to the
them you’re never gonna make it to the big time
big time
big time if you’re just a copy of somebody else
if you’re just a copy of somebody else
if you’re just a copy of somebody else this is what Tiger Woods did to it alive
this is what Tiger Woods did to it alive
this is what Tiger Woods did to it alive alive
alive
alive [Music]
[Music]
[Music] he told us what he thought we wanted to
he told us what he thought we wanted to
he told us what he thought we wanted to hear
hear
hear and it was great and we were drawn to it
and it was great and we were drawn to it
and it was great and we were drawn to it and all of us who kind of liked that
and all of us who kind of liked that
and all of us who kind of liked that idea of that sort of the good guy
idea of that sort of the good guy
idea of that sort of the good guy we’re drawn to it until we found out it
we’re drawn to it until we found out it
we’re drawn to it until we found out it was unlocked he could have been the bad
was unlocked he could have been the bad
was unlocked he could have been the bad boy of golf he could have had all the
boy of golf he could have had all the
boy of golf he could have had all the same endorsements and had a fantastic
same endorsements and had a fantastic
same endorsements and had a fantastic career and still been hailed with one of
career and still been hailed with one of
career and still been hailed with one of the great athletes of our day but he
the great athletes of our day but he
the great athletes of our day but he didn’t he chose to lie
didn’t he chose to lie
didn’t he chose to lie good luck woman trust again tiger we
good luck woman trust again tiger we
good luck woman trust again tiger we don’t believe we don’t trust
don’t believe we don’t trust
don’t believe we don’t trust [Music]
[Music]
[Music] the goal of putting something out there
the goal of putting something out there
the goal of putting something out there if you say what you believe when you do
if you say what you believe when you do
if you say what you believe when you do what you believe you will attract people
what you believe you will attract people
what you believe you will attract people to you the only one you’re gonna kill me
to you the only one you’re gonna kill me
to you the only one you’re gonna kill me win is if you’re capable ooh that’s it
win is if you’re capable ooh that’s it
win is if you’re capable ooh that’s it that’s really what you’re gonna win
that’s really what you’re gonna win
that’s really what you’re gonna win everybody else is taken if you go to one
everybody else is taken if you go to one
everybody else is taken if you go to one of your friends and you say to one of
of your friends and you say to one of
of your friends and you say to one of your friends how would you like me to
your friends how would you like me to
your friends how would you like me to dress so that you’ll like me better
how would you want me to address you how
how would you want me to address you how do you want me to speak so that you’re
do you want me to speak so that you’re
do you want me to speak so that you’re like me anymore right your friends are
like me anymore right your friends are
like me anymore right your friends are gonna looking good what are you talking
gonna looking good what are you talking
gonna looking good what are you talking about
come on come on come on shot what should
come on come on come on shot what should I wear so that you’ll find me more
I wear so that you’ll find me more
I wear so that you’ll find me more appealing and how would you like me to
appealing and how would you like me to
appealing and how would you like me to speak to you so that you’ll like me more
speak to you so that you’ll like me more
speak to you so that you’ll like me more and why don’t worry about my stuff and
and why don’t worry about my stuff and
and why don’t worry about my stuff and talking my channel and your friends are
talking my channel and your friends are
talking my channel and your friends are gonna tell you just be yourself that’s
gonna tell you just be yourself that’s
gonna tell you just be yourself that’s [Music]
[Music]
[Music] why I like you I don’t just be yourself
why I like you I don’t just be yourself
why I like you I don’t just be yourself now think about what we do in industry
now think about what we do in industry
now think about what we do in industry what do we do we do market research and
what do we do we do market research and
what do we do we do market research and we go and we ask the customers what kind
we go and we ask the customers what kind
we go and we ask the customers what kind of things the way with what style should
of things the way with what style should
of things the way with what style should we speak to you how should we decorate
we speak to you how should we decorate
we speak to you how should we decorate ourselves what kind of things are you
ourselves what kind of things are you
ourselves what kind of things are you drawn to so that we can do those things
drawn to so that we can do those things
drawn to so that we can do those things do you like us more it’s just as
do you like us more it’s just as
do you like us more it’s just as ridiculous organizations should say and
ridiculous organizations should say and
ridiculous organizations should say and do the things they actually believe and
do the things they actually believe and
do the things they actually believe and they will attract people who believe
they will attract people who believe
they will attract people who believe what they believe or they can choose to
what they believe or they can choose to
what they believe or they can choose to lie and at the slightest hint that they
lie and at the slightest hint that they
lie and at the slightest hint that they might be lying cynicism sets in and
might be lying cynicism sets in and
might be lying cynicism sets in and people start saying I’m not sure I can
people start saying I’m not sure I can
people start saying I’m not sure I can trust these guys because there’s not a
trust these guys because there’s not a
trust these guys because there’s not a lot of consistency and all the things
lot of consistency and all the things
lot of consistency and all the things they say and do which means they can’t
they say and do which means they can’t
they say and do which means they can’t have a very strong belief set or they’re
have a very strong belief set or they’re
have a very strong belief set or they’re lying to me
lying to me
lying to me [Music]
and we’re calling it open the entire
and we’re calling it open the entire process of asking other people who we
process of asking other people who we
process of asking other people who we should be is inauthentic
should be is inauthentic
should be is inauthentic that’s hilarious to me all these
that’s hilarious to me all these
that’s hilarious to me all these positioning studies we do are inherent
positioning studies we do are inherent
positioning studies we do are inherent we’re gonna do a study to find out from
we’re gonna do a study to find out from
we’re gonna do a study to find out from people so we can be more authentic
people so we can be more authentic
people so we can be more authentic that’s hilarious
that’s hilarious
that’s hilarious saying dude you actually believe in the
saying dude you actually believe in the
saying dude you actually believe in the symbols you put out there the things you
symbols you put out there the things you
symbols you put out there the things you say and the things you do those red hats
say and the things you do those red hats
say and the things you do those red hats are ways that people can find you what
are ways that people can find you what
are ways that people can find you what you have the ability to do is create
you have the ability to do is create
you have the ability to do is create those symbols and allow people to use
those symbols and allow people to use
those symbols and allow people to use those things to say something about who
those things to say something about who
those things to say something about who they are work for companies work for
they are work for companies work for
they are work for companies work for clients work for people who you believe
clients work for people who you believe
clients work for people who you believe what they believe show up and feel a
what they believe show up and feel a
what they believe show up and feel a part of something bigger than yourself
part of something bigger than yourself
part of something bigger than yourself and your part is to put what they
and your part is to put what they
and your part is to put what they believe into pictures and words and
believe into pictures and words and
believe into pictures and words and symbols and graphics so that other
symbols and graphics so that other
symbols and graphics so that other people can use those things to say
people can use those things to say
people can use those things to say something about who they are people put
something about who they are people put
something about who they are people put harley-davidson logos on their body to
harley-davidson logos on their body to
harley-davidson logos on their body to say something about who they are
say something about who they are
say something about who they are corporate logo ain’t no Procter &
corporate logo ain’t no Procter &
corporate logo ain’t no Procter & Gamble’s tattooed on anybody’s on
because Harley means something they
because Harley means something they stand for something
stand for something
stand for something people put that tattoo on there not to
people put that tattoo on there not to
people put that tattoo on there not to tell you that they own a motorcycle
tell you that they own a motorcycle
tell you that they own a motorcycle they put that tattoo there to tell you
they put that tattoo there to tell you
they put that tattoo there to tell you something about themselves if you get
something about themselves if you get
something about themselves if you get your feet wet you feel kind of pit road
your feet wet you feel kind of pit road
your feet wet you feel kind of pit road who you are trying to figure what value
who you are trying to figure what value
who you are trying to figure what value can bring to it you ever see anybody
can bring to it you ever see anybody
can bring to it you ever see anybody with a with a Mac laptop this sticker
with a with a Mac laptop this sticker
with a with a Mac laptop this sticker over that beautiful shining Apple ain’t
over that beautiful shining Apple ain’t
over that beautiful shining Apple ain’t never gonna happen but somewhere along
never gonna happen but somewhere along
never gonna happen but somewhere along the line you have to keep the right okay
the line you have to keep the right okay
the line you have to keep the right okay well I I want to add give us to anybody
well I I want to add give us to anybody
well I I want to add give us to anybody with a PC break out the Windex to clean
with a PC break out the Windex to clean
with a PC break out the Windex to clean out their computer Mac people have you
out their computer Mac people have you
out their computer Mac people have you ever seen the dirty Mac doesn’t exist
ever seen the dirty Mac doesn’t exist
ever seen the dirty Mac doesn’t exist does not exist why because it’s Who I am
does not exist why because it’s Who I am
does not exist why because it’s Who I am don’t try to be the neck anybody who
don’t try to be the neck anybody who
don’t try to be the neck anybody who need to vent view these are symbols we
need to vent view these are symbols we
need to vent view these are symbols we use the companies that are crystal clear
use the companies that are crystal clear
use the companies that are crystal clear and what they believe and their
and what they believe and their
and what they believe and their discipline and how they do it they’re
discipline and how they do it they’re
discipline and how they do it they’re consistent what they do and everything
consistent what they do and everything
consistent what they do and everything they say and everything they do serves
they say and everything they do serves
they say and everything they do serves is a symbol of the set of values at
is a symbol of the set of values at
is a symbol of the set of values at least we use those symbols to say
least we use those symbols to say
least we use those symbols to say something about to leave their art into
something about to leave their art into
something about to leave their art into what they are making and if you don’t do
what they are making and if you don’t do
what they are making and if you don’t do that you’re always going to play second
that you’re always going to play second
that you’re always going to play second third you’re always going to be way down
third you’re always going to be way down
third you’re always going to be way down on the list we surround ourselves but
on the list we surround ourselves but
on the list we surround ourselves but the people and the products and the
the people and the products and the
the people and the products and the brands that say something about who we
brands that say something about who we
brands that say something about who we are and when we can find the people who
are and when we can find the people who
are and when we can find the people who believe what we believe
believe what we believe
believe what we believe we’re weirdly drawn
because our very survival depends on we
because our very survival depends on we need it it takes a lot of guts it takes
need it it takes a lot of guts it takes
need it it takes a lot of guts it takes a lot of courage to be up in degree you
a lot of courage to be up in degree you
a lot of courage to be up in degree you so the more you can give of yourself the
so the more you can give of yourself the
so the more you can give of yourself the more you can give of what you believe
more you can give of what you believe
more you can give of what you believe the more you can play most discipline
the more you can play most discipline
the more you can play most discipline same and do the things you actually
same and do the things you actually
same and do the things you actually believe strange things start to happen
you starting up into you what are your
you starting up into you what are your thoughts and what’s your approach
thoughts and what’s your approach
thoughts and what’s your approach finding building upon
passion is not an actionable word it’s
passion is not an actionable word it’s correct you know that those who do the
correct you know that those who do the
correct you know that those who do the things that they’re passionate about do
things that they’re passionate about do
things that they’re passionate about do better but it’s not helpful advice and
better but it’s not helpful advice and
better but it’s not helpful advice and so the question is where does passion
passion is the feeling you have when
passion is the feeling you have when you’re engaged in something that you
you’re engaged in something that you
you’re engaged in something that you love
passion is the healing you have that you
passion is the healing you have that you would probably do this for free you know
would probably do this for free you know
would probably do this for free you know and you can’t believe somebody pays you
and you can’t believe somebody pays you
and you can’t believe somebody pays you to do it
to do it
to do it [Music]
and I think we mistake that passion is
and I think we mistake that passion is something we do in our private lives but
something we do in our private lives but
something we do in our private lives but it shouldn’t be done in our careers for
it shouldn’t be done in our careers for
it shouldn’t be done in our careers for example
and I’m a firm believer that you are who
and I’m a firm believer that you are who you are and anybody who says I’m
you are and anybody who says I’m
you are and anybody who says I’m different at home than I am at work and
different at home than I am at work and
different at home than I am at work and one of those two places your life and
one of those two places your life and
one of those two places your life and the goal is to make everything you do in
the goal is to make everything you do in
the goal is to make everything you do in home edit work something that you have
home edit work something that you have
home edit work something that you have excitement to do so how do you find the
excitement to do so how do you find the
excitement to do so how do you find the thing that you’re excited to do well
thing that you’re excited to do well
thing that you’re excited to do well it’s actually easier than you think
[Music]
[Music] what are the things that you love to do
what are the things that you love to do
what are the things that you love to do what are the things that you would do
what are the things that you would do
what are the things that you would do for free
how can you recreate that feeling and
how can you recreate that feeling and and be papered so what are the things
and be papered so what are the things
and be papered so what are the things that I do on the weekend I love to go to
that I do on the weekend I love to go to
that I do on the weekend I love to go to museums and galleries but I love to go
museums and galleries but I love to go
museums and galleries but I love to go see dance and performances because I
see dance and performances because I
see dance and performances because I want to see how others are interpreting
want to see how others are interpreting
want to see how others are interpreting the world so that inspires me new ideas
the world so that inspires me new ideas
the world so that inspires me new ideas new book new ways of looking at the
new book new ways of looking at the
new book new ways of looking at the world
I seek it out and pay money for it does
I seek it out and pay money for it does that mean I have to have a career in the
that mean I have to have a career in the
that mean I have to have a career in the arts
arts
arts no it means I have to have a career
no it means I have to have a career
no it means I have to have a career where new ideas are explored where
where new ideas are explored where
where new ideas are explored where people are experimenting and trying
people are experimenting and trying
people are experimenting and trying things out and I have to explore new
things out and I have to explore new
things out and I have to explore new ideas and try things out and I’m just as
ideas and try things out and I’m just as
ideas and try things out and I’m just as excited to go to work everyday as I am
excited to go to work everyday as I am
excited to go to work everyday as I am to you know go do something on a
to you know go do something on a
to you know go do something on a Saturday night and so the idea of
Saturday night and so the idea of
Saturday night and so the idea of finding your passion is ironically
finding your passion is ironically
finding your passion is ironically simple because you should be doing stuff
simple because you should be doing stuff
simple because you should be doing stuff that you enjoy sometimes what is the
that you enjoy sometimes what is the
that you enjoy sometimes what is the stuff that you enjoy and then what does
stuff that you enjoy and then what does
stuff that you enjoy and then what does stuff you love
who the people that you love and what
who the people that you love and what are this where they all have how do you
are this where they all have how do you
are this where they all have how do you explain when others are able to achieve
explain when others are able to achieve
explain when others are able to achieve things that seem to defy all of the
things that seem to defy all of the
things that seem to defy all of the assumptions why is Apple so innovative
they’re more innovative than all their
they’re more innovative than all their competition and yet they’re just a
competition and yet they’re just a
competition and yet they’re just a computer company they’re just like
computer company they’re just like
computer company they’re just like everyone else they have the same access
everyone else they have the same access
everyone else they have the same access to the same talent the same agencies the
to the same talent the same agencies the
to the same talent the same agencies the same consultants the same media then why
same consultants the same media then why
same consultants the same media then why is it that they seem to have something
is it that they seem to have something
is it that they seem to have something different why is it that Martin Luther
different why is it that Martin Luther
different why is it that Martin Luther King led the civil rights movement he
King led the civil rights movement he
King led the civil rights movement he wasn’t the only man who suffered in a
wasn’t the only man who suffered in a
wasn’t the only man who suffered in a pre-civil Rights America and he
pre-civil Rights America and he
pre-civil Rights America and he certainly wasn’t the only great orator
certainly wasn’t the only great orator
certainly wasn’t the only great orator of the day why him and why is it that
of the day why him and why is it that
of the day why him and why is it that the Wright brothers were able to figure
the Wright brothers were able to figure
the Wright brothers were able to figure out control powered man flight when
out control powered man flight when
out control powered man flight when there were certainly other teams who
there were certainly other teams who
there were certainly other teams who were better qualified but her funded and
were better qualified but her funded and
were better qualified but her funded and they didn’t achieve powered mid-flight
they didn’t achieve powered mid-flight
they didn’t achieve powered mid-flight the Wright brothers beat them to it
the Wright brothers beat them to it
the Wright brothers beat them to it there’s something else at play here
about three and a half years ago I made
about three and a half years ago I made a discovery and this discovery
a discovery and this discovery
a discovery and this discovery profoundly changed my view on how I
profoundly changed my view on how I
profoundly changed my view on how I thought the world worked and it even
thought the world worked and it even
thought the world worked and it even profoundly changed the way in which I
profoundly changed the way in which I
profoundly changed the way in which I operate in it there’s a pattern as it
operate in it there’s a pattern as it
operate in it there’s a pattern as it turns out all the great and inspiring
turns out all the great and inspiring
turns out all the great and inspiring leaders and organizations in the world
leaders and organizations in the world
leaders and organizations in the world whether it’s Apple or Martin Luther King
whether it’s Apple or Martin Luther King
whether it’s Apple or Martin Luther King or the Wright brothers they all think
or the Wright brothers they all think
or the Wright brothers they all think act and communicate the exact same way
act and communicate the exact same way
act and communicate the exact same way and it’s the complete opposite to
and it’s the complete opposite to
and it’s the complete opposite to everyone else and it’s probably the
everyone else and it’s probably the
everyone else and it’s probably the world’s simplest idea I call it the
world’s simplest idea I call it the
world’s simplest idea I call it the Golden Circle
why how what this little idea explains
why how what this little idea explains why some organizations and some leaders
why some organizations and some leaders
why some organizations and some leaders are able to inspire where others aren’t
are able to inspire where others aren’t
are able to inspire where others aren’t let me define the terms really quickly
let me define the terms really quickly
let me define the terms really quickly every single person every single
every single person every single
every single person every single organization on the planet knows what
organization on the planet knows what
organization on the planet knows what they do 100 percent some know how they
they do 100 percent some know how they
they do 100 percent some know how they do it but very very few people or
do it but very very few people or
do it but very very few people or organizations know why they do what they
organizations know why they do what they
organizations know why they do what they do and by why I don’t mean to make a
do and by why I don’t mean to make a
do and by why I don’t mean to make a profit that’s a result it’s always a
profit that’s a result it’s always a
profit that’s a result it’s always a result by why I mean what’s your purpose
result by why I mean what’s your purpose
result by why I mean what’s your purpose what’s your cause what’s your belief why
what’s your cause what’s your belief why
what’s your cause what’s your belief why does your organization exist why do you
does your organization exist why do you
does your organization exist why do you get out of bed in the morning and why
get out of bed in the morning and why
get out of bed in the morning and why should anyone care well as a result the
should anyone care well as a result the
should anyone care well as a result the way we think the way we act the way we
way we think the way we act the way we
way we think the way we act the way we communicate is from the outside in it’s
communicate is from the outside in it’s
communicate is from the outside in it’s obvious we go from the clearest thing to
obvious we go from the clearest thing to
obvious we go from the clearest thing to the fuzziest thing but the inspired
the fuzziest thing but the inspired
the fuzziest thing but the inspired leaders and the inspire or inspired
leaders and the inspire or inspired
leaders and the inspire or inspired organizations all think act and
organizations all think act and
organizations all think act and communicate from the inside out let me
communicate from the inside out let me
communicate from the inside out let me give you an example if Apple were like
give you an example if Apple were like
give you an example if Apple were like everyone else a marketing message from
everyone else a marketing message from
everyone else a marketing message from them might sound like this we make great
them might sound like this we make great
them might sound like this we make great computers they’re beautifully designed
computers they’re beautifully designed
computers they’re beautifully designed simple to use and user friendly want to
simple to use and user friendly want to
simple to use and user friendly want to buy one and that’s how most of us
buy one and that’s how most of us
buy one and that’s how most of us communicate that’s how most marketing is
communicate that’s how most marketing is
communicate that’s how most marketing is done that’s how most sales done and
done that’s how most sales done and
done that’s how most sales done and that’s how most of us communicate
that’s how most of us communicate
that’s how most of us communicate interpersonally we say what we do we say
interpersonally we say what we do we say
interpersonally we say what we do we say how we’re different or how we better and
how we’re different or how we better and
how we’re different or how we better and we expect some sort of behavior or
we expect some sort of behavior or
we expect some sort of behavior or purchase of something like that here’s
purchase of something like that here’s
purchase of something like that here’s our new law firm we have the best
our new law firm we have the best
our new law firm we have the best lawyers with the biggest clients we have
lawyers with the biggest clients we have
lawyers with the biggest clients we have you know we always perform for our
you know we always perform for our
you know we always perform for our clients do business with us here’s our
clients do business with us here’s our
clients do business with us here’s our new car it gets great gas mileage it has
new car it gets great gas mileage it has
new car it gets great gas mileage it has you know leather seats by our car but
you know leather seats by our car but
you know leather seats by our car but it’s uninspiring
it’s uninspiring
it’s uninspiring here’s how Apple actually communicates
here’s how Apple actually communicates
here’s how Apple actually communicates people who are crazy enough to think
people who are crazy enough to think
people who are crazy enough to think they can change the world are the ones
they can change the world are the ones
they can change the world are the ones who do everything we do we believe in
who do everything we do we believe in
who do everything we do we believe in challenging the status quo we believe in
challenging the status quo we believe in
challenging the status quo we believe in thinking differently the way we
thinking differently the way we
thinking differently the way we challenge the status quo is by making
challenge the status quo is by making
challenge the status quo is by making our products beautifully designed simple
our products beautifully designed simple
our products beautifully designed simple to use and user friendly we just happen
to use and user friendly we just happen
to use and user friendly we just happen to make great computers wanna buy one
to make great computers wanna buy one
to make great computers wanna buy one totally different right you ready to buy
totally different right you ready to buy
totally different right you ready to buy a computer from me all I did was reverse
a computer from me all I did was reverse
a computer from me all I did was reverse the order of the information what it
the order of the information what it
the order of the information what it proves to us is that people don’t buy
proves to us is that people don’t buy
proves to us is that people don’t buy what you do people buy why you do it
what you do people buy why you do it
what you do people buy why you do it people don’t buy what you do they buy
people don’t buy what you do they buy
people don’t buy what you do they buy why you do it
why you do it
why you do it this explains why every single person in
this explains why every single person in
this explains why every single person in this room is perfectly comfortable
this room is perfectly comfortable
this room is perfectly comfortable buying a computer from Apple but we’re
buying a computer from Apple but we’re
buying a computer from Apple but we’re also perfectly comfortable buying an mp3
also perfectly comfortable buying an mp3
also perfectly comfortable buying an mp3 player from Apple or a phone from Apple
player from Apple or a phone from Apple
player from Apple or a phone from Apple or a DVR from Apple but as I said before
or a DVR from Apple but as I said before
or a DVR from Apple but as I said before Apple is just a computer company there’s
Apple is just a computer company there’s
Apple is just a computer company there’s nothing that distinguishes them
nothing that distinguishes them
nothing that distinguishes them structurally from any of their
structurally from any of their
structurally from any of their competitors their competitors are all
competitors their competitors are all
competitors their competitors are all equally qualified to make all of these
equally qualified to make all of these
equally qualified to make all of these products in fact they tried a few years
products in fact they tried a few years
products in fact they tried a few years ago gateway came out with flat-screen
ago gateway came out with flat-screen
ago gateway came out with flat-screen TVs they’re eminently qualified to make
TVs they’re eminently qualified to make
TVs they’re eminently qualified to make flat-screen tvs they’ve been making
flat-screen tvs they’ve been making
flat-screen tvs they’ve been making flat-screen monitors for years nobody
flat-screen monitors for years nobody
flat-screen monitors for years nobody bought one Dell came out with mp3
bought one Dell came out with mp3
bought one Dell came out with mp3 players and PDAs and they make great
players and PDAs and they make great
players and PDAs and they make great quality products and they can make
quality products and they can make
quality products and they can make perfectly well design products and
perfectly well design products and
perfectly well design products and nobody bought one in fact talking about
nobody bought one in fact talking about
nobody bought one in fact talking about it now we can’t even imagine buying an
it now we can’t even imagine buying an
it now we can’t even imagine buying an mp3 player from Dell why would you buy
mp3 player from Dell why would you buy
mp3 player from Dell why would you buy an mp3 player from a computer company
an mp3 player from a computer company
an mp3 player from a computer company but we do it every day people don’t buy
but we do it every day people don’t buy
but we do it every day people don’t buy what you do they buy why you do it the
what you do they buy why you do it the
what you do they buy why you do it the goal is not to do business with
goal is not to do business with
goal is not to do business with everybody who needs what you have the
everybody who needs what you have the
everybody who needs what you have the goal is to do business with people who
goal is to do business with people who
goal is to do business with people who believe what you believe
here’s the best part
here’s the best part none of what I’m telling you is my
none of what I’m telling you is my
none of what I’m telling you is my opinion it’s all grounded in the tenets
opinion it’s all grounded in the tenets
opinion it’s all grounded in the tenets of biology not psychology biology if you
of biology not psychology biology if you
of biology not psychology biology if you look at a cross-section of the human
look at a cross-section of the human
look at a cross-section of the human brain looking from the top
brain looking from the top
brain looking from the top what you see is the human brain is
what you see is the human brain is
what you see is the human brain is actually broken into three major
actually broken into three major
actually broken into three major components that correlate perfectly with
components that correlate perfectly with
components that correlate perfectly with the golden circle our newest brain our
the golden circle our newest brain our
the golden circle our newest brain our Homo Sapien brain our neocortex
Homo Sapien brain our neocortex
Homo Sapien brain our neocortex corresponds with the what level the
corresponds with the what level the
corresponds with the what level the neocortex is responsible for all of our
neocortex is responsible for all of our
neocortex is responsible for all of our rational and analytical thought and
rational and analytical thought and
rational and analytical thought and language the middle tooth sections make
language the middle tooth sections make
language the middle tooth sections make up our limbic brains and our limbic
up our limbic brains and our limbic
up our limbic brains and our limbic brains are responsible for all of our
brains are responsible for all of our
brains are responsible for all of our feelings like trust and loyalty it’s
feelings like trust and loyalty it’s
feelings like trust and loyalty it’s also responsible for all human behavior
also responsible for all human behavior
also responsible for all human behavior all decision-making and it has no
all decision-making and it has no
all decision-making and it has no capacity for language in other words
capacity for language in other words
capacity for language in other words when we communicate from the outside in
when we communicate from the outside in
when we communicate from the outside in yes people can understand vast amounts
yes people can understand vast amounts
yes people can understand vast amounts of complicated information like features
of complicated information like features
of complicated information like features and benefits and facts and figures just
and benefits and facts and figures just
and benefits and facts and figures just doesn’t drive behavior when we
doesn’t drive behavior when we
doesn’t drive behavior when we communicate from the inside out we’re
communicate from the inside out we’re
communicate from the inside out we’re talking directly to the part of the
talking directly to the part of the
talking directly to the part of the brain that controls behavior and then we
brain that controls behavior and then we
brain that controls behavior and then we allow people to rationalize it with the
allow people to rationalize it with the
allow people to rationalize it with the tangible things we say and do this is
tangible things we say and do this is
tangible things we say and do this is where gut decisions come from you know
where gut decisions come from you know
where gut decisions come from you know sometimes you can give somebody all the
sometimes you can give somebody all the
sometimes you can give somebody all the facts and your figures in these I know
facts and your figures in these I know
facts and your figures in these I know what all the facts in detail save it it
what all the facts in detail save it it
what all the facts in detail save it it just doesn’t feel right why would we use
just doesn’t feel right why would we use
just doesn’t feel right why would we use that verb it doesn’t feel right because
that verb it doesn’t feel right because
that verb it doesn’t feel right because the part of the brain that controls
the part of the brain that controls
the part of the brain that controls decision-making doesn’t control language
decision-making doesn’t control language
decision-making doesn’t control language and the best we can muster up is I don’t
and the best we can muster up is I don’t
and the best we can muster up is I don’t know it just doesn’t feel right where
know it just doesn’t feel right where
know it just doesn’t feel right where sometimes you say you’re leading with
sometimes you say you’re leading with
sometimes you say you’re leading with your heart or you’re leading with your
your heart or you’re leading with your
your heart or you’re leading with your soul well I hate to break it to you
soul well I hate to break it to you
soul well I hate to break it to you there’s owned the other body parts
there’s owned the other body parts
there’s owned the other body parts controlling your behavior it’s all
controlling your behavior it’s all
controlling your behavior it’s all happening here in your limbic brain the
happening here in your limbic brain the
happening here in your limbic brain the part of the brain that controls
part of the brain that controls
part of the brain that controls decision-making and not language but if
decision-making and not language but if
decision-making and not language but if you don’t know why you do what you do
you don’t know why you do what you do
you don’t know why you do what you do and people respond to why you do what
and people respond to why you do what
and people respond to why you do what you do how will you ever get people to
you do how will you ever get people to
you do how will you ever get people to to vote for you or buy something from
to vote for you or buy something from
to vote for you or buy something from you or more importantly be loyal and
you or more importantly be loyal and
you or more importantly be loyal and want to be a part of what it is what you
want to be a part of what it is what you
want to be a part of what it is what you bet you do again the goal is not just as
bet you do again the goal is not just as
bet you do again the goal is not just as to sell people who need what you have
to sell people who need what you have
to sell people who need what you have the goal is to sell to people who
the goal is to sell to people who
the goal is to sell to people who believe what you believe
believe what you believe
believe what you believe the goal is not just to hire people who
the goal is not just to hire people who
the goal is not just to hire people who need a job it’s to hire people who
need a job it’s to hire people who
need a job it’s to hire people who believe what you believe I always say
believe what you believe I always say
believe what you believe I always say that hire people just because they can
that hire people just because they can
that hire people just because they can do a job they’ll work for your money but
do a job they’ll work for your money but
do a job they’ll work for your money but if you hire people who believe what you
if you hire people who believe what you
if you hire people who believe what you believe they work for you with blood and
believe they work for you with blood and
believe they work for you with blood and sweat and tears but nowhere else is
sweat and tears but nowhere else is
sweat and tears but nowhere else is there a better example of this than with
there a better example of this than with
there a better example of this than with the right
most people don’t know about Samuel
most people don’t know about Samuel Pierpont Langley and back in the early
Pierpont Langley and back in the early
Pierpont Langley and back in the early 20th century the pursuit of powered man
20th century the pursuit of powered man
20th century the pursuit of powered man flight was like the dot-com of the day
flight was like the dot-com of the day
flight was like the dot-com of the day everybody was trying it and Samuel
everybody was trying it and Samuel
everybody was trying it and Samuel Pierpont Langley had what we assume to
Pierpont Langley had what we assume to
Pierpont Langley had what we assume to be the recipe for success Samuel
be the recipe for success Samuel
be the recipe for success Samuel Pierpont Langley was given $50,000 by
Pierpont Langley was given $50,000 by
Pierpont Langley was given $50,000 by the War Department to figure out this
the War Department to figure out this
the War Department to figure out this flying machine money was no problem he
flying machine money was no problem he
flying machine money was no problem he held a seat at Harvard and worked at the
held a seat at Harvard and worked at the
held a seat at Harvard and worked at the Smithsonian and was extremely
Smithsonian and was extremely
Smithsonian and was extremely well-connected he knew all the big minds
well-connected he knew all the big minds
well-connected he knew all the big minds of the day he hired the best minds money
of the day he hired the best minds money
of the day he hired the best minds money could find and the market conditions
could find and the market conditions
could find and the market conditions were fantastic
were fantastic
were fantastic the New York Times followed him around
the New York Times followed him around
the New York Times followed him around everywhere and everyone was rooting for
everywhere and everyone was rooting for
everywhere and everyone was rooting for Langley and how come we’ve never heard
Langley and how come we’ve never heard
Langley and how come we’ve never heard of Samuel Pierpont Langley a few hundred
of Samuel Pierpont Langley a few hundred
of Samuel Pierpont Langley a few hundred miles away in Dayton Ohio Orville and
miles away in Dayton Ohio Orville and
miles away in Dayton Ohio Orville and Wilbur Wright they had none of what we
Wilbur Wright they had none of what we
Wilbur Wright they had none of what we consider to be the recipe for success
consider to be the recipe for success
consider to be the recipe for success they had no money they paid for their
they had no money they paid for their
they had no money they paid for their dream with the proceeds from their
dream with the proceeds from their
dream with the proceeds from their bicycle shop not a single person on the
bicycle shop not a single person on the
bicycle shop not a single person on the Wright brothers team had a college
Wright brothers team had a college
Wright brothers team had a college education
education
education not even Orville or Wilbur and the New
not even Orville or Wilbur and the New
not even Orville or Wilbur and the New York Times followed them around nowhere
York Times followed them around nowhere
York Times followed them around nowhere the difference was Orville and Wilbur
the difference was Orville and Wilbur
the difference was Orville and Wilbur were driven by a caused by a purpose by
were driven by a caused by a purpose by
were driven by a caused by a purpose by a belief they believed that if they
a belief they believed that if they
a belief they believed that if they could figure out this flying machine
could figure out this flying machine
could figure out this flying machine it’ll change the course of the world
Samuel Pierpont Langley was different he
Samuel Pierpont Langley was different he wanted to be rich and he wanted to be
wanted to be rich and he wanted to be
wanted to be rich and he wanted to be famous he was in pursuit of the result
famous he was in pursuit of the result
famous he was in pursuit of the result he was in pursuit of the riches and lo
he was in pursuit of the riches and lo
he was in pursuit of the riches and lo and behold look what happened the people
and behold look what happened the people
and behold look what happened the people who believed in the Wright brothers
who believed in the Wright brothers
who believed in the Wright brothers dream worked with them with blood and
dream worked with them with blood and
dream worked with them with blood and sweat and tears the others just worked
sweat and tears the others just worked
sweat and tears the others just worked for the paycheck
for the paycheck
for the paycheck and they tell stories of how every time
and they tell stories of how every time
and they tell stories of how every time the Wright brothers went out they would
the Wright brothers went out they would
the Wright brothers went out they would have to take five sets of parts because
have to take five sets of parts because
have to take five sets of parts because that’s how many times they would crash
that’s how many times they would crash
that’s how many times they would crash before they came in for supper and
before they came in for supper and
before they came in for supper and eventually on December 17th 1903 the
eventually on December 17th 1903 the
eventually on December 17th 1903 the Wright brothers took flight and no one
Wright brothers took flight and no one
Wright brothers took flight and no one was there to even experience it we found
was there to even experience it we found
was there to even experience it we found out about it a few days later further
out about it a few days later further
out about it a few days later further proof that Langley was motivated by the
proof that Langley was motivated by the
proof that Langley was motivated by the wrong thing but day the Wright brothers
wrong thing but day the Wright brothers
wrong thing but day the Wright brothers took flight he quit he could have said
took flight he quit he could have said
took flight he quit he could have said that’s an amazing discovery guys and I
that’s an amazing discovery guys and I
that’s an amazing discovery guys and I will improve upon your technology but he
will improve upon your technology but he
will improve upon your technology but he didn’t he wasn’t first he didn’t get
didn’t he wasn’t first he didn’t get
didn’t he wasn’t first he didn’t get rich he didn’t get famous so he quit
rich he didn’t get famous so he quit
rich he didn’t get famous so he quit people don’t buy what you do they buy
people don’t buy what you do they buy
people don’t buy what you do they buy why you do it and if you talk about what
why you do it and if you talk about what
why you do it and if you talk about what you believe you will attract those who
you believe you will attract those who
you believe you will attract those who believe what you believe well why is it
believe what you believe well why is it
believe what you believe well why is it important to attract those who believe
important to attract those who believe
important to attract those who believe what you believe something called the
what you believe something called the
what you believe something called the law of diffusion of innovation and if
law of diffusion of innovation and if
law of diffusion of innovation and if you don’t know the law you definitely
you don’t know the law you definitely
you don’t know the law you definitely know the terminology the first two and a
know the terminology the first two and a
know the terminology the first two and a half percent of our population are our
half percent of our population are our
half percent of our population are our innovators the next thirteen and a half
innovators the next thirteen and a half
innovators the next thirteen and a half percent of our population are our early
percent of our population are our early
percent of our population are our early adopters the next 34% are your early
adopters the next 34% are your early
adopters the next 34% are your early majority your late majority and your
majority your late majority and your
majority your late majority and your laggards the only reason these people by
laggards the only reason these people by
laggards the only reason these people by touch-tone phones is because you can’t
touch-tone phones is because you can’t
touch-tone phones is because you can’t buy rotary phones anymore we all sit at
buy rotary phones anymore we all sit at
buy rotary phones anymore we all sit at various places at various times on the
various places at various times on the
various places at various times on the scale but with the law of diffusion of
scale but with the law of diffusion of
scale but with the law of diffusion of innovation tells us is that if you want
innovation tells us is that if you want
innovation tells us is that if you want mass-market success or mass-market
mass-market success or mass-market
mass-market success or mass-market acceptance of an idea you cannot have it
acceptance of an idea you cannot have it
acceptance of an idea you cannot have it until you achieve this tipping point
until you achieve this tipping point
until you achieve this tipping point between 15 and 18 percent market
between 15 and 18 percent market
between 15 and 18 percent market penetration and then the system tips and
penetration and then the system tips and
penetration and then the system tips and I love asking businesses what’s your
I love asking businesses what’s your
I love asking businesses what’s your conversion on new business and they love
conversion on new business and they love
conversion on new business and they love to tell you oh it’s about 10% proudly
to tell you oh it’s about 10% proudly
to tell you oh it’s about 10% proudly well you can trip over 10% of the
well you can trip over 10% of the
well you can trip over 10% of the customers we all have about 10% who just
customers we all have about 10% who just
customers we all have about 10% who just get it that’s how we describe them right
get it that’s how we describe them right
get it that’s how we describe them right that’s like that gut feeling oh they
that’s like that gut feeling oh they
that’s like that gut feeling oh they just get it the problem is how do you
just get it the problem is how do you
just get it the problem is how do you find the ones that just get it before
find the ones that just get it before
find the ones that just get it before you’re doing business with them versus
you’re doing business with them versus
you’re doing business with them versus the ones who don’t get it
the ones who don’t get it
the ones who don’t get it so it’s this here this little gap that
so it’s this here this little gap that
so it’s this here this little gap that you have to close as Jeffrey Moore calls
you have to close as Jeffrey Moore calls
you have to close as Jeffrey Moore calls about crossing the chasm because you see
about crossing the chasm because you see
about crossing the chasm because you see the early majority will not try
the early majority will not try
the early majority will not try something until someone else has tried
something until someone else has tried
something until someone else has tried it first
and these guys the innovators in the
and these guys the innovators in the early adopters they’re comfortable
early adopters they’re comfortable
early adopters they’re comfortable making those gut decisions they’re more
making those gut decisions they’re more
making those gut decisions they’re more comfortable making those intuitive
comfortable making those intuitive
comfortable making those intuitive decisions that are driven by what they
decisions that are driven by what they
decisions that are driven by what they believe about the world and not just
believe about the world and not just
believe about the world and not just what product is available these are the
what product is available these are the
what product is available these are the people who stood on line for six hours
people who stood on line for six hours
people who stood on line for six hours to buy an iPhone when they first came
to buy an iPhone when they first came
to buy an iPhone when they first came out when you could have just walked into
out when you could have just walked into
out when you could have just walked into the store the next week and bought one
the store the next week and bought one
the store the next week and bought one off the shelf these are the people who
off the shelf these are the people who
off the shelf these are the people who spent $40,000 on flat-screen TVs when
spent $40,000 on flat-screen TVs when
spent $40,000 on flat-screen TVs when they first came out even though the
they first came out even though the
they first came out even though the technology was substandard and by the
technology was substandard and by the
technology was substandard and by the way they didn’t do it because the
way they didn’t do it because the
way they didn’t do it because the technology was so great they did it for
technology was so great they did it for
technology was so great they did it for themselves it’s because they wanted to
themselves it’s because they wanted to
themselves it’s because they wanted to be first people don’t buy what you do
be first people don’t buy what you do
be first people don’t buy what you do they buy why you do it and what you do
they buy why you do it and what you do
they buy why you do it and what you do simply proves what you believe in fact
simply proves what you believe in fact
simply proves what you believe in fact people will do the things that prove
people will do the things that prove
people will do the things that prove what they believe the reason that person
what they believe the reason that person
what they believe the reason that person bought the iPhone on the first in the
bought the iPhone on the first in the
bought the iPhone on the first in the first six hours of stood and strictly in
first six hours of stood and strictly in
first six hours of stood and strictly in line for six hours was because of what
line for six hours was because of what
line for six hours was because of what they believed about the world and how
they believed about the world and how
they believed about the world and how they wanted everybody to see them they
they wanted everybody to see them they
they wanted everybody to see them they were first people don’t buy what you do
were first people don’t buy what you do
were first people don’t buy what you do they buy why you do it so let me give
they buy why you do it so let me give
they buy why you do it so let me give you a famous example a famous failure
you a famous example a famous failure
you a famous example a famous failure and a famous success of the law of
and a famous success of the law of
and a famous success of the law of diffusion of innovation first the famous
diffusion of innovation first the famous
diffusion of innovation first the famous failure look at TiVo from the time TiVo
failure look at TiVo from the time TiVo
failure look at TiVo from the time TiVo came out about eight or nine years ago
came out about eight or nine years ago
came out about eight or nine years ago to this current day they are the single
to this current day they are the single
to this current day they are the single highest quality product on the market
highest quality product on the market
highest quality product on the market hands down there is no dispute they were
hands down there is no dispute they were
hands down there is no dispute they were extremely well-funded market conditions
extremely well-funded market conditions
extremely well-funded market conditions were fantastic I mean we use TiVo as a
were fantastic I mean we use TiVo as a
were fantastic I mean we use TiVo as a verb like TiVo stuff on my piece of junk
verb like TiVo stuff on my piece of junk
verb like TiVo stuff on my piece of junk Time Warner DVR all the time but TiVo is
Time Warner DVR all the time but TiVo is
Time Warner DVR all the time but TiVo is a commercial failure they’ve never made
a commercial failure they’ve never made
a commercial failure they’ve never made money and when they went IPO their stock
money and when they went IPO their stock
money and when they went IPO their stock was at about 30 or 40 dollars then
was at about 30 or 40 dollars then
was at about 30 or 40 dollars then plummeted and it’s never traded above 10
plummeted and it’s never traded above 10
plummeted and it’s never traded above 10 in fact I don’t think it’s even traded
in fact I don’t think it’s even traded
in fact I don’t think it’s even traded above 6 except for a couple of little
above 6 except for a couple of little
above 6 except for a couple of little spikes because you see when TiVo
spikes because you see when TiVo
spikes because you see when TiVo launched their product they told us all
launched their product they told us all
launched their product they told us all what they had they said we have a
what they had they said we have a
what they had they said we have a product that pauses live TV skips
product that pauses live TV skips
product that pauses live TV skips commercials rewinds live TV and
commercials rewinds live TV and
commercials rewinds live TV and memorizes your viewing habits without
memorizes your viewing habits without
memorizes your viewing habits without you even asking and the cynical majority
you even asking and the cynical majority
you even asking and the cynical majority said we don’t believe you we don’t need
said we don’t believe you we don’t need
said we don’t believe you we don’t need it
it
it don’t like it you’re scaring us what if
don’t like it you’re scaring us what if
don’t like it you’re scaring us what if they had said if you’re the kind of
they had said if you’re the kind of
they had said if you’re the kind of person who likes to have total control
person who likes to have total control
person who likes to have total control over every aspect of your life boy do we
over every aspect of your life boy do we
over every aspect of your life boy do we have a product for you it pauses live TV
have a product for you it pauses live TV
have a product for you it pauses live TV skips commercials memorizes your viewing
skips commercials memorizes your viewing
skips commercials memorizes your viewing habits etc etc people don’t buy what you
habits etc etc people don’t buy what you
habits etc etc people don’t buy what you do they buy why you do it and what you
do they buy why you do it and what you
do they buy why you do it and what you do simply serves as the proof of what
do simply serves as the proof of what
do simply serves as the proof of what you believe now let me give you a
you believe now let me give you a
you believe now let me give you a successful example of the law of
successful example of the law of
successful example of the law of diffusion of innovation in the summer of
diffusion of innovation in the summer of
diffusion of innovation in the summer of 1963 250,000 people showed up on the
1963 250,000 people showed up on the
1963 250,000 people showed up on the mall in Washington to hear dr. King
mall in Washington to hear dr. King
mall in Washington to hear dr. King speak they sent out no invitations and
speak they sent out no invitations and
speak they sent out no invitations and there was no website to check the date
there was no website to check the date
there was no website to check the date how do you do that well dr. King wasn’t
how do you do that well dr. King wasn’t
how do you do that well dr. King wasn’t the only man in America who was the who
the only man in America who was the who
the only man in America who was the who was a great orator he wasn’t the only
was a great orator he wasn’t the only
was a great orator he wasn’t the only man in America who suffered in a
man in America who suffered in a
man in America who suffered in a pre-civil Rights America in fact some of
pre-civil Rights America in fact some of
pre-civil Rights America in fact some of his ideas were bad but he had a gift he
his ideas were bad but he had a gift he
his ideas were bad but he had a gift he didn’t go around telling people what
didn’t go around telling people what
didn’t go around telling people what needed to change in America you know he
needed to change in America you know he
needed to change in America you know he went around and told people what he
went around and told people what he
went around and told people what he believed I believe I believe I believe
believed I believe I believe I believe
believed I believe I believe I believe he told people and people who believe
he told people and people who believe
he told people and people who believe what he believed took his cause and they
what he believed took his cause and they
what he believed took his cause and they made it their own and they told people
made it their own and they told people
made it their own and they told people and some of those people created
and some of those people created
and some of those people created structures to get the word out to even
structures to get the word out to even
structures to get the word out to even more people and lo and behold 250,000
more people and lo and behold 250,000
more people and lo and behold 250,000 people showed up on the right day on the
people showed up on the right day on the
people showed up on the right day on the right time to hear him speak how many of
right time to hear him speak how many of
right time to hear him speak how many of them showed up for him zero they showed
them showed up for him zero they showed
them showed up for him zero they showed up for themselves it’s what they
up for themselves it’s what they
up for themselves it’s what they believed about America that got them to
believed about America that got them to
believed about America that got them to travel on a bus for eight hours to stand
travel on a bus for eight hours to stand
travel on a bus for eight hours to stand in the Sun in Washington for in the
in the Sun in Washington for in the
in the Sun in Washington for in the middle of August it’s what they believed
middle of August it’s what they believed
middle of August it’s what they believed and it wasn’t about black versus white
and it wasn’t about black versus white
and it wasn’t about black versus white 25% of the audience was white dr. King
25% of the audience was white dr. King
25% of the audience was white dr. King believed that there are two types of
believed that there are two types of
believed that there are two types of laws in this world those that are made
laws in this world those that are made
laws in this world those that are made by a higher authority and those that are
by a higher authority and those that are
by a higher authority and those that are made by man and not until all the laws
made by man and not until all the laws
made by man and not until all the laws that are made by man are consistent with
that are made by man are consistent with
that are made by man are consistent with the laws that are made by the higher
the laws that are made by the higher
the laws that are made by the higher authority well we live in a just world
authority well we live in a just world
authority well we live in a just world it just so happens that the civil rights
it just so happens that the civil rights
it just so happens that the civil rights movement
movement
movement was the perfect thing to help him bring
was the perfect thing to help him bring
was the perfect thing to help him bring his cause to life we followed not him
his cause to life we followed not him
his cause to life we followed not him not for him but for ourselves and by the
not for him but for ourselves and by the
not for him but for ourselves and by the way he gave the I have a dream speech
way he gave the I have a dream speech
way he gave the I have a dream speech not the I have a planned speech listen
not the I have a planned speech listen
not the I have a planned speech listen to politicians now with the
to politicians now with the
to politicians now with the comprehensive 12-point plans are not
comprehensive 12-point plans are not
comprehensive 12-point plans are not inspiring anybody because there were
inspiring anybody because there were
inspiring anybody because there were leaders and there are those who lead
leaders and there are those who lead
leaders and there are those who lead leaders hold a position of power or
leaders hold a position of power or
leaders hold a position of power or authority but those who lead inspire us
with other individuals or organizations
with other individuals or organizations we follow those who lead because we have
we follow those who lead because we have
we follow those who lead because we have to but because we want to we follow
to but because we want to we follow
to but because we want to we follow those who lead not for them but for
those who lead not for them but for
those who lead not for them but for ourselves and it’s those who start with
ourselves and it’s those who start with
ourselves and it’s those who start with Y that have the ability to inspire those
Y that have the ability to inspire those
Y that have the ability to inspire those around them or find others who inspire
around them or find others who inspire
around them or find others who inspire them
them
them [Music]
thank you guys so much for watching I
thank you guys so much for watching I made this video because Lex Ben de
made this video because Lex Ben de
made this video because Lex Ben de Herrick asked me to so if there’s a
Herrick asked me to so if there’s a
Herrick asked me to so if there’s a famous entrepreneur that you would like
famous entrepreneur that you would like
famous entrepreneur that you would like me to profile next please leave it down
me to profile next please leave it down
me to profile next please leave it down the comments below and I’ll see what I
the comments below and I’ll see what I
the comments below and I’ll see what I can do I also love to know which clip
can do I also love to know which clip
can do I also love to know which clip resonated the most with you today what
resonated the most with you today what
resonated the most with you today what did Simon say that had the biggest
did Simon say that had the biggest
did Simon say that had the biggest impact what change you’re gonna make to
impact what change you’re gonna make to
impact what change you’re gonna make to your life your business after watching
your life your business after watching
your life your business after watching this video please leave it down the
this video please leave it down the
this video please leave it down the comments below I’m gonna join in the
comments below I’m gonna join in the
comments below I’m gonna join in the discussion thank you so much for
discussion thank you so much for
discussion thank you so much for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever your one word is much love I’ll
whatever your one word is much love I’ll
whatever your one word is much love I’ll see you soon
see you soon
see you soon decision making is a process right the
decision making is a process right the
decision making is a process right the question is what filters are you using
question is what filters are you using
question is what filters are you using to make decisions are you making
to make decisions are you making
to make decisions are you making decisions based on the financial rewards
decisions based on the financial rewards
decisions based on the financial rewards are you making decisions based on how
are you making decisions based on how
are you making decisions based on how easy the work will be I mean I remember
easy the work will be I mean I remember
easy the work will be I mean I remember in college you know they would give you
in college you know they would give you
in college you know they would give you this book where they all the students
this book where they all the students
this book where they all the students would rate the classes and they would
would rate the classes and they would
would rate the classes and they would rate things like how easy the class was
rate things like how easy the class was
rate things like how easy the class was and how you know how much do you they
and how you know how much do you they
and how you know how much do you they like the professor and you know the
like the professor and you know the
like the professor and you know the first year I picked all my classes based
first year I picked all my classes based
first year I picked all my classes based on it workload and I picked everything a
on it workload and I picked everything a
on it workload and I picked everything a low workload you know and pretty bored
low workload you know and pretty bored
low workload you know and pretty bored didn’t work very hard which was fine but
didn’t work very hard which was fine but
didn’t work very hard which was fine but nothing was dynamic and nothing really
nothing was dynamic and nothing really
nothing was dynamic and nothing really excited me and I thank goodness learned
excited me and I thank goodness learned
excited me and I thank goodness learned that and so this second year I picked
that and so this second year I picked
that and so this second year I picked all my classes by professor rating
all my classes by professor rating
all my classes by professor rating regardless of the workload so every
regardless of the workload so every
regardless of the workload so every class I had I had these dynamic amazing
class I had I had these dynamic amazing
class I had I had these dynamic amazing incredible human beings passing on their
incredible human beings passing on their
incredible human beings passing on their knowledge and you were excited to work
knowledge and you were excited to work
knowledge and you were excited to work hard for them you know and so again what
hard for them you know and so again what
hard for them you know and so again what the question is what are the filters
the question is what are the filters
the question is what are the filters we’re using and so if you’re only
we’re using and so if you’re only
we’re using and so if you’re only chasing the mighty dollar then you will
chasing the mighty dollar then you will
chasing the mighty dollar then you will have jobs that’ll pay you a little more
have jobs that’ll pay you a little more
have jobs that’ll pay you a little more than the last but are you enjoying
than the last but are you enjoying
than the last but are you enjoying yourself and I talked to a guy recently
yourself and I talked to a guy recently
yourself and I talked to a guy recently who was enough he’s in bad shape
who was enough he’s in bad shape
who was enough he’s in bad shape like he really hates his life and he’s
like he really hates his life and he’s
like he really hates his life and he’s really depressed he doesn’t know what to
really depressed he doesn’t know what to
really depressed he doesn’t know what to do and so we were going through all his
do and so we were going through all his
do and so we were going through all his old jobs you know and I said give me a
old jobs you know and I said give me a
old jobs you know and I said give me a job that you’ve loved and he hadn’t
job that you’ve loved and he hadn’t
job that you’ve loved and he hadn’t every single job he’s chosen out of
every single job he’s chosen out of
every single job he’s chosen out of college he picked because of the the
college he picked because of the the
college he picked because of the the money and if something offered him more
money and if something offered him more
money and if something offered him more somewhere else he took it you know
somewhere else he took it you know
somewhere else he took it you know regardless and and and and the amazing
regardless and and and and the amazing
regardless and and and and the amazing thing is he plateaued because if you’re
thing is he plateaued because if you’re
thing is he plateaued because if you’re only chasing the result if you’re only
only chasing the result if you’re only
only chasing the result if you’re only chasing the thing that makes it easy
chasing the thing that makes it easy
chasing the thing that makes it easy right
right
right then eventually you will get bored or
then eventually you will get bored or
then eventually you will get bored or they’ll get bored of you right and you
they’ll get bored of you right and you
they’ll get bored of you right and you plateau in other words chasing the old
plateau in other words chasing the old
plateau in other words chasing the old mighty dollar if that’s your only thing
mighty dollar if that’s your only thing
mighty dollar if that’s your only thing it eventually flattens out whereas if
it eventually flattens out whereas if
it eventually flattens out whereas if you’re chasing the thing that excites
you’re chasing the thing that excites
you’re chasing the thing that excites you the human beings to be around the
you the human beings to be around the
you the human beings to be around the work that excites you the stuff that you
work that excites you the stuff that you
work that excites you the stuff that you know you know you you can get passionate
know you know you you can get passionate
know you know you you can get passionate about you know the the irony is is
about you know the the irony is is
about you know the the irony is is you’ll actually make way way more right
you’ll actually make way way more right
you’ll actually make way way more right because you’re excited and they
because you’re excited and they
because you’re excited and they appreciate your excitement and they
appreciate your excitement and they
appreciate your excitement and they reward your excitement and you’re better
reward your excitement and you’re better
reward your excitement and you’re better at your work because you want to work
at your work because you want to work
at your work because you want to work harder and all of that stuff you don’t
harder and all of that stuff you don’t
harder and all of that stuff you don’t have to strain to work harder so
have to strain to work harder so
have to strain to work harder so decision-making is simply a matter of
decision-making is simply a matter of
decision-making is simply a matter of filters you know and so I’ve made
filters you know and so I’ve made
filters you know and so I’ve made decisions in my life that I would rather
decisions in my life that I would rather
decisions in my life that I would rather be happy than right I’d rather do good
be happy than right I’d rather do good
be happy than right I’d rather do good then then get rich and and so the
then then get rich and and so the
then then get rich and and so the decisions I make put me in positions
decisions I make put me in positions
decisions I make put me in positions where when I leave any engagement when I
where when I leave any engagement when I
where when I leave any engagement when I leave any meeting I feel that I’ve
leave any meeting I feel that I’ve
leave any meeting I feel that I’ve contributed right rare are the times
contributed right rare are the times
contributed right rare are the times anymore where you walk arguing just
anymore where you walk arguing just
anymore where you walk arguing just think of the money just think of the
think of the money just think of the
think of the money just think of the money think of the money you know I I
money think of the money you know I I
money think of the money you know I I because that doesn’t feel nice and and
because that doesn’t feel nice and and
because that doesn’t feel nice and and the experience I have I don’t enjoy
the experience I have I don’t enjoy
the experience I have I don’t enjoy traveling to them and I don’t enjoy
traveling to them and I don’t enjoy
traveling to them and I don’t enjoy traveling home we’re having amazing
traveling home we’re having amazing
traveling home we’re having amazing experience I am looking forward to
experience I am looking forward to
experience I am looking forward to getting there and I’m excited when I
getting there and I’m excited when I
getting there and I’m excited when I leave you know so it’s just decision
leave you know so it’s just decision
leave you know so it’s just decision make decision-making is just a matter of
make decision-making is just a matter of
make decision-making is just a matter of what filters you use and if you’re if
what filters you use and if you’re if
what filters you use and if you’re if you’re good about keeping those filters
you’re good about keeping those filters
you’re good about keeping those filters up and clear then then make your
up and clear then then make your
up and clear then then make your decision I don’t judge anybody by how if
decision I don’t judge anybody by how if
decision I don’t judge anybody by how if they choose to use different filters
they choose to use different filters
they choose to use different filters these are just the filters I choose to
these are just the filters I choose to
these are just the filters I choose to live my life you know not right or wrong
live my life you know not right or wrong
live my life you know not right or wrong just those are my decisions
just those are my decisions
just those are my decisions you know that’s my filter how can you
you know that’s my filter how can you
you know that’s my filter how can you help the human race how can you help the
help the human race how can you help the
help the human race how can you help the human race the human species progress
human race the human species progress
human race the human species progress I’m not joking either this is something
I’m not joking either this is something
I’m not joking either this is something I think we all have to be aware of at
I think we all have to be aware of at
I think we all have to be aware of at the end of the day the human animals are
the end of the day the human animals are
the end of the day the human animals are social animal and our very survival
social animal and our very survival
social animal and our very survival depends on our ability to form
depends on our ability to form
depends on our ability to form communities to form cultures what’s a
communities to form cultures what’s a
communities to form cultures what’s a community what’s a culture it’s a group
community what’s a culture it’s a group
community what’s a culture it’s a group of people with a common set of values
of people with a common set of values
of people with a common set of values and beliefs right what’s a country it’s
and beliefs right what’s a country it’s
and beliefs right what’s a country it’s a group of people with a common set of
a group of people with a common set of
a group of people with a common set of values and beliefs
values and beliefs
values and beliefs what’s a company it should be a group of
what’s a company it should be a group of
what’s a company it should be a group of people with a common set of values and
people with a common set of values and
people with a common set of values and beliefs when we’re surrounded by people
beliefs when we’re surrounded by people
beliefs when we’re surrounded by people who believe what we believe something
who believe what we believe something
who believe what we believe something remarkable happens Trust emerges
remarkable happens Trust emerges
remarkable happens Trust emerges and make no mistake of it trust as a
and make no mistake of it trust as a
and make no mistake of it trust as a feeling a distinctly human feeling you
feeling a distinctly human feeling you
feeling a distinctly human feeling you know we all have friends we’re total
know we all have friends we’re total
know we all have friends we’re total screw-ups and yet we still trust them
screw-ups and yet we still trust them
screw-ups and yet we still trust them right Trust is not a checklist simply
right Trust is not a checklist simply
right Trust is not a checklist simply doing everything you say you’re going to
doing everything you say you’re going to
doing everything you say you’re going to do doesn’t that much does not mean
do doesn’t that much does not mean
do doesn’t that much does not mean people will inherently trust you it just
people will inherently trust you it just
people will inherently trust you it just means you’re reliable
means you’re reliable
means you’re reliable we need trust right we need trust when
we need trust right we need trust when
we need trust right we need trust when we’re surrounded by people who believe
we’re surrounded by people who believe
we’re surrounded by people who believe what we believe and Trust starts to
what we believe and Trust starts to
what we believe and Trust starts to emerge when we trust them and they trust
emerge when we trust them and they trust
emerge when we trust them and they trust us we’re more willing to take risks
us we’re more willing to take risks
us we’re more willing to take risks we’re more willing to experiment which
we’re more willing to experiment which
we’re more willing to experiment which requires failure we’re more willing to
requires failure we’re more willing to
requires failure we’re more willing to explore and go somewhere with that no
explore and go somewhere with that no
explore and go somewhere with that no one has ever gone before with the
one has ever gone before with the
one has ever gone before with the confidence that if we fail if we trip
confidence that if we fail if we trip
confidence that if we fail if we trip over if we turn our backs that those
over if we turn our backs that those
over if we turn our backs that those within our community those who we trust
within our community those who we trust
within our community those who we trust and who trust us will look after us
and who trust us will look after us
and who trust us will look after us while we’re gone will pick us up when we
while we’re gone will pick us up when we
while we’re gone will pick us up when we fall over will help us when we’re hurt
fall over will help us when we’re hurt
fall over will help us when we’re hurt our very survival depends on it we’re
our very survival depends on it we’re
our very survival depends on it we’re not good at everything we’re not good by
not good at everything we’re not good by
not good at everything we’re not good by ourselves you know if I send you out to
ourselves you know if I send you out to
ourselves you know if I send you out to go find a saber-toothed tiger by
go find a saber-toothed tiger by
go find a saber-toothed tiger by yourself odds are Tiger one you zero
yourself odds are Tiger one you zero
yourself odds are Tiger one you zero it’s not gonna go very well but if you
it’s not gonna go very well but if you
it’s not gonna go very well but if you go out as a group we’re pretty damn
go out as a group we’re pretty damn
go out as a group we’re pretty damn amazing and the reason is is because we
amazing and the reason is is because we
amazing and the reason is is because we all have our strengths and we all of our
all have our strengths and we all of our
all have our strengths and we all of our certain weaknesses and the goal is not
certain weaknesses and the goal is not
certain weaknesses and the goal is not to fix your weaknesses the goal is to
to fix your weaknesses the goal is to
to fix your weaknesses the goal is to amplify your strengths and surround
amplify your strengths and surround
amplify your strengths and surround yourself with the people who can do what
yourself with the people who can do what
yourself with the people who can do what you can’t do but it’s not just based on
you can’t do but it’s not just based on
you can’t do but it’s not just based on skills and an application and experience
skills and an application and experience
skills and an application and experience it’s based on what you believe it’s
it’s based on what you believe it’s
it’s based on what you believe it’s based on what you believe you see simply
based on what you believe you see simply
based on what you believe you see simply being good at something and having
being good at something and having
being good at something and having somebody else being good what you’re no
somebody else being good what you’re no
somebody else being good what you’re no good at does not mean you will trust
good at does not mean you will trust
good at does not mean you will trust each other trust the sense of trust
each other trust the sense of trust
each other trust the sense of trust comes from the sense of common values
comes from the sense of common values
comes from the sense of common values and common beliefs I can prove it how
and common beliefs I can prove it how
and common beliefs I can prove it how many of you from New York okay a bunch
many of you from New York okay a bunch
many of you from New York okay a bunch of you are you friends with everybody in
of you are you friends with everybody in
of you are you friends with everybody in New York why not why not but when you go
New York why not why not but when you go
New York why not why not but when you go to Los Angeles and you meet someone from
to Los Angeles and you meet someone from
to Los Angeles and you meet someone from New York you’re like hey I’m from New
New York you’re like hey I’m from New
New York you’re like hey I’m from New York and you’re best friends right and
York and you’re best friends right and
York and you’re best friends right and when you go to France you there you are
when you go to France you there you are
when you go to France you there you are in the Paris Metro minding your own
in the Paris Metro minding your own
in the Paris Metro minding your own business and you hear an American accent
business and you hear an American accent
business and you hear an American accent behind you and you turn around you say
behind you and you turn around you say
behind you and you turn around you say hey where’re you from
hey where’re you from
hey where’re you from they say Los Angeles you’re like hey I’m
they say Los Angeles you’re like hey I’m
they say Los Angeles you’re like hey I’m from New York
from New York
from New York your best friends because when you’re
your best friends because when you’re
your best friends because when you’re surrounded by people who don’t believe
surrounded by people who don’t believe
surrounded by people who don’t believe what you believe when you’re in a
what you believe when you’re in a
what you believe when you’re in a strange environment where you don’t feel
strange environment where you don’t feel
strange environment where you don’t feel comfortable you look for anyone who may
comfortable you look for anyone who may
comfortable you look for anyone who may share some of the same values and
share some of the same values and
share some of the same values and beliefs that you have and you start to
beliefs that you have and you start to
beliefs that you have and you start to form a very wheat real and very intense
form a very wheat real and very intense
form a very wheat real and very intense bond with them simply because you know
bond with them simply because you know
bond with them simply because you know that they have a basic understanding of
that they have a basic understanding of
that they have a basic understanding of how you grew up of the things that you
how you grew up of the things that you
how you grew up of the things that you care about of the life that you live
care about of the life that you live
care about of the life that you live back home well the same is true when we
back home well the same is true when we
back home well the same is true when we go to work do we want to go to work with
go to work do we want to go to work with
go to work do we want to go to work with people who understand us who believe
people who understand us who believe
people who understand us who believe what we believe who have a similar view
what we believe who have a similar view
what we believe who have a similar view of the world that has nothing to do with
of the world that has nothing to do with
of the world that has nothing to do with their opinions and the differences that
their opinions and the differences that
their opinions and the differences that we share
we share
we share that’s good that’s called diversity
that’s good that’s called diversity
that’s good that’s called diversity that’s called advantages to problem
that’s called advantages to problem
that’s called advantages to problem solving which is we can all look at the
solving which is we can all look at the
solving which is we can all look at the same thing from a different angle and
same thing from a different angle and
same thing from a different angle and come up with solutions what I’m talking
come up with solutions what I’m talking
come up with solutions what I’m talking about is why should you help each other
about is why should you help each other
about is why should you help each other in the first place what are you in
in the first place what are you in
in the first place what are you in pursuit of now the question is is what
pursuit of now the question is is what
pursuit of now the question is is what creates that sense of values and beliefs
creates that sense of values and beliefs
creates that sense of values and beliefs what creates that sense of trust right
what creates that sense of trust right
what creates that sense of trust right our very human instinct we know how to
our very human instinct we know how to
our very human instinct we know how to find people who believe what we believe
find people who believe what we believe
find people who believe what we believe our survival depends on it we’re
our survival depends on it we’re
our survival depends on it we’re biologically gifted with this idea if I
biologically gifted with this idea if I
biologically gifted with this idea if I ask you to go out in the street and find
ask you to go out in the street and find
ask you to go out in the street and find all the people who believe what you
all the people who believe what you
all the people who believe what you believe you know exactly what to do
believe you know exactly what to do
believe you know exactly what to do you’re gonna strike up conversations
you’re gonna strike up conversations
you’re gonna strike up conversations you’re gonna start talking to people and
you’re gonna start talking to people and
you’re gonna start talking to people and usually either you’ll have a good
usually either you’ll have a good
usually either you’ll have a good feeling about them or you won’t either
feeling about them or you won’t either
feeling about them or you won’t either you’ll have chemistry whatever that
you’ll have chemistry whatever that
you’ll have chemistry whatever that means or you don’t
means or you don’t
means or you don’t sometimes it’s quick sometimes it’s slow
sometimes it’s quick sometimes it’s slow
sometimes it’s quick sometimes it’s slow but we know how to do it it’s called
but we know how to do it it’s called
but we know how to do it it’s called making friends it’s called dating it’s
making friends it’s called dating it’s
making friends it’s called dating it’s called networking we have the innate
called networking we have the innate
called networking we have the innate ability to do it true story there was a
ability to do it true story there was a
ability to do it true story there was a former Undersecretary of Defense who was
former Undersecretary of Defense who was
former Undersecretary of Defense who was invited to give a speech at a large
invited to give a speech at a large
invited to give a speech at a large conference about a thousand people and
conference about a thousand people and
conference about a thousand people and he was standing on the stage with his
he was standing on the stage with his
he was standing on the stage with his cup of coffee in a Styrofoam cup giving
cup of coffee in a Styrofoam cup giving
cup of coffee in a Styrofoam cup giving his prepare to March with his PowerPoint
his prepare to March with his PowerPoint
his prepare to March with his PowerPoint behind him and he took a sip of his
behind him and he took a sip of his
behind him and he took a sip of his coffee and he smiled and he looked down
coffee and he smiled and he looked down
coffee and he smiled and he looked down at the coffee and then he went
at the coffee and then he went
at the coffee and then he went off-script
off-script
off-script and he said you know last year I spoke
and he said you know last year I spoke
and he said you know last year I spoke at this exact same conference last year
at this exact same conference last year
at this exact same conference last year I was still the undersecretary and when
I was still the undersecretary and when
I was still the undersecretary and when I spoke here last year they flew me here
I spoke here last year they flew me here
I spoke here last year they flew me here business class and when I arrived at the
business class and when I arrived at the
business class and when I arrived at the airport there was somebody waiting for
airport there was somebody waiting for
airport there was somebody waiting for me to take me to my hotel and they took
me to take me to my hotel and they took
me to take me to my hotel and they took me to my hotel mayor ready
me to my hotel mayor ready
me to my hotel mayor ready check me in and they just took me up to
check me in and they just took me up to
check me in and they just took me up to my room and the next morning I came
my room and the next morning I came
my room and the next morning I came downstairs and there was someone waiting
downstairs and there was someone waiting
downstairs and there was someone waiting in the lobby to greet me and they drove
in the lobby to greet me and they drove
in the lobby to greet me and they drove me to this here same venue they took me
me to this here same venue they took me
me to this here same venue they took me through the back entrance and took me
through the back entrance and took me
through the back entrance and took me into the green room and handed me a copy
into the green room and handed me a copy
into the green room and handed me a copy cup of coffee in a beautiful ceramic cup
cup of coffee in a beautiful ceramic cup
cup of coffee in a beautiful ceramic cup he says I’m no longer the undersecretary
he says I’m no longer the undersecretary
he says I’m no longer the undersecretary I flew here coach I took a taxi to my
I flew here coach I took a taxi to my
I flew here coach I took a taxi to my hotel and I checked myself in when I
hotel and I checked myself in when I
hotel and I checked myself in when I came down the lobby this morning I took
came down the lobby this morning I took
came down the lobby this morning I took another taxi to this venue I came in the
another taxi to this venue I came in the
another taxi to this venue I came in the front door and found my way backstage
front door and found my way backstage
front door and found my way backstage and when I asked someone do you have any
and when I asked someone do you have any
and when I asked someone do you have any coffee he pointed to the coffee machine
coffee he pointed to the coffee machine
coffee he pointed to the coffee machine in the corner and I poured myself a cup
in the corner and I poured myself a cup
in the corner and I poured myself a cup of coffee into this here Styrofoam cup
of coffee into this here Styrofoam cup
of coffee into this here Styrofoam cup he says the lesson is the ceramic cup
he says the lesson is the ceramic cup
he says the lesson is the ceramic cup was never meant for me it was meant for
was never meant for me it was meant for
was never meant for me it was meant for the position I held I deserved a
the position I held I deserved a
the position I held I deserved a Styrofoam cup remember this as you gain
Styrofoam cup remember this as you gain
Styrofoam cup remember this as you gain Fame as you gain fortune as you gain
Fame as you gain fortune as you gain
Fame as you gain fortune as you gain position and seniority people will treat
position and seniority people will treat
position and seniority people will treat you better they will hold doors open for
you better they will hold doors open for
you better they will hold doors open for you they will get you a cup of tea and
you they will get you a cup of tea and
you they will get you a cup of tea and coffee without you even asking they will
coffee without you even asking they will
coffee without you even asking they will call you sir and ma’am and they will
call you sir and ma’am and they will
call you sir and ma’am and they will give you stuff none of that stuff is
give you stuff none of that stuff is
give you stuff none of that stuff is meant for you that stuff is meant for
meant for you that stuff is meant for
meant for you that stuff is meant for the position you hold it is meant for
the position you hold it is meant for
the position you hold it is meant for the level that you have achieved of
the level that you have achieved of
the level that you have achieved of leader or success or whatever you want
leader or success or whatever you want
leader or success or whatever you want to call it but you will always deserve a
to call it but you will always deserve a
to call it but you will always deserve a Styrofoam cup remember that remember
Styrofoam cup remember that remember
Styrofoam cup remember that remember that lesson of humility and gratitude
that lesson of humility and gratitude
that lesson of humility and gratitude you can accept all the free stuff you
you can accept all the free stuff you
you can accept all the free stuff you can accept all the perks absolutely you
can accept all the perks absolutely you
can accept all the perks absolutely you can enjoy them but just be grateful for
can enjoy them but just be grateful for
can enjoy them but just be grateful for them and know that they’re not for you I
them and know that they’re not for you I
them and know that they’re not for you I remember getting off the Acela I took
remember getting off the Acela I took
remember getting off the Acela I took the Acela from New York to Washington DC
the Acela from New York to Washington DC
the Acela from New York to Washington DC and I got off the train like everybody
and I got off the train like everybody
and I got off the train like everybody else and I was walking down the platform
else and I was walking down the platform
else and I was walking down the platform like everyone else
like everyone else
like everyone else and I walked past general norty Schwartz
and I walked past general norty Schwartz
and I walked past general norty Schwartz who used to be the chief of staff of the
who used to be the chief of staff of the
who used to be the chief of staff of the United States Air Force the head of the
United States Air Force the head of the
United States Air Force the head of the Air Force and here I did
Air Force and here I did
Air Force and here I did see a guy in a suit slepping his own
see a guy in a suit slepping his own
see a guy in a suit slepping his own suitcase down the platform just like me
suitcase down the platform just like me
suitcase down the platform just like me and just a couple months ago he was
and just a couple months ago he was
and just a couple months ago he was flying on private jets and an entourage
flying on private jets and an entourage
flying on private jets and an entourage and other people carried his luggage but
and other people carried his luggage but
and other people carried his luggage but he no longer held the position and so
he no longer held the position and so
he no longer held the position and so now he got to drag his own suitcase and
now he got to drag his own suitcase and
now he got to drag his own suitcase and never did it sort of remind me more that
never did it sort of remind me more that
never did it sort of remind me more that none of us deserve the perks that we get
none of us deserve the perks that we get
none of us deserve the perks that we get we all deserve a Styrofoam cup
”
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