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Simon Sinek – THE GAME HAS NOW CHANGED (Best Motivational Speech Ever) 2017


you want to be a great leader start with

you want to be a great leader start with empathy you want to be a great leader

empathy you want to be a great leader

empathy you want to be a great leader change your perspective and play the

change your perspective and play the

change your perspective and play the game you’re actually playing so I’m

game you’re actually playing so I’m

game you’re actually playing so I’m embarrassed that I have a career I talk

embarrassed that I have a career I talk

embarrassed that I have a career I talk about things like trust and cooperation

about things like trust and cooperation

about things like trust and cooperation and there should be no demand for my

and there should be no demand for my

and there should be no demand for my work but the fact of the matter is is

work but the fact of the matter is is

work but the fact of the matter is is there is demand for my work which means

there is demand for my work which means

there is demand for my work which means that there’s an opportunity it means

that there’s an opportunity it means

that there’s an opportunity it means that trust and cooperation are not yet

that trust and cooperation are not yet

that trust and cooperation are not yet standard in our organizations and yet

standard in our organizations and yet

standard in our organizations and yet they should be and we know that which is

they should be and we know that which is

they should be and we know that which is why we’re looking for ways to bring

why we’re looking for ways to bring

why we’re looking for ways to bring those things to our organizations so I

those things to our organizations so I

those things to our organizations so I thought I would do something a little

thought I would do something a little

thought I would do something a little different today you know when you’re

different today you know when you’re

different today you know when you’re speaking to tens of thousands of people

speaking to tens of thousands of people

speaking to tens of thousands of people and you have the opportunity to share a

and you have the opportunity to share a

and you have the opportunity to share a message of course most rational people

message of course most rational people

message of course most rational people would say let’s go with something I’ve

would say let’s go with something I’ve

would say let’s go with something I’ve talked about lots of times and I’m

talked about lots of times and I’m

talked about lots of times and I’m really good at but I’m not normal so I’m

really good at but I’m not normal so I’m

really good at but I’m not normal so I’m gonna do something completely new and I

gonna do something completely new and I

gonna do something completely new and I hope this works that there are two

hope this works that there are two

hope this works that there are two things that I think that great leaders

things that I think that great leaders

things that I think that great leaders need to have empathy and perspective and

need to have empathy and perspective and

need to have empathy and perspective and I think these things are very often

I think these things are very often

I think these things are very often forgotten leaders are so often so

forgotten leaders are so often so

forgotten leaders are so often so concerned about their status of their

concerned about their status of their

concerned about their status of their position and organization they actually

position and organization they actually

position and organization they actually forget their real job and the real job

forget their real job and the real job

forget their real job and the real job of a leader is not about being in charge

of a leader is not about being in charge

of a leader is not about being in charge it’s about taking care of those in our

it’s about taking care of those in our

it’s about taking care of those in our charge and I don’t think people realize

charge and I don’t think people realize

charge and I don’t think people realize this and I don’t think people train for

this and I don’t think people train for

this and I don’t think people train for this when we’re junior our only

this when we’re junior our only

this when we’re junior our only responsibility is to be good at our jobs

responsibility is to be good at our jobs

responsibility is to be good at our jobs that’s all we really have to do and some

that’s all we really have to do and some

that’s all we really have to do and some people actually go get advanced

people actually go get advanced

people actually go get advanced education and so that they can be really

education and so that they can be really

education and so that they can be really good at their jobs accountants or

good at their jobs accountants or

good at their jobs accountants or whatever right and you show up and you

whatever right and you show up and you

whatever right and you show up and you work hard and the company will give us

work hard and the company will give us

work hard and the company will give us tons and tons of training how to do our

tons and tons of training how to do our

tons and tons of training how to do our jobs they’ll show us how to use the

jobs they’ll show us how to use the

jobs they’ll show us how to use the software they’ll send us away for a few

software they’ll send us away for a few

software they’ll send us away for a few days to get trained in whatever it is

days to get trained in whatever it is

days to get trained in whatever it is that we’re doing for the company and

that we’re doing for the company and

that we’re doing for the company and then they expect us to go be good at our

then they expect us to go be good at our

then they expect us to go be good at our jobs and that’s what we do we work very

jobs and that’s what we do we work very

jobs and that’s what we do we work very hard and if you’re good at your job

hard and if you’re good at your job

hard and if you’re good at your job they’ll promote you and at some point

they’ll promote you and at some point

they’ll promote you and at some point you’ll get promoted to position where

you’ll get promoted to position where

you’ll get promoted to position where we’re now responsible for the people who

we’re now responsible for the people who

we’re now responsible for the people who do the job we used to do but nobody

do the job we used to do but nobody

do the job we used to do but nobody shows us how to do that

shows us how to do that

shows us how to do that and that’s why we get managers and not

and that’s why we get managers and not

and that’s why we get managers and not leaders because the reason our managers

leaders because the reason our managers

leaders because the reason our managers are micromanaging us is because they

are micromanaging us is because they

are micromanaging us is because they actually do know how to do the job

actually do know how to do the job

actually do know how to do the job better than us that’s what got them

better than us that’s what got them

better than us that’s what got them promoted really what we have to do is go

promoted really what we have to do is go

promoted really what we have to do is go through a transition some people make it

through a transition some people make it

through a transition some people make it quickly some people make it slowly and

quickly some people make it slowly and

quickly some people make it slowly and unfortunately some people will never

unfortunately some people will never

unfortunately some people will never make that transition at all which is we

make that transition at all which is we

make that transition at all which is we have to go this through this transition

have to go this through this transition

have to go this through this transition of being responsible for the job and

of being responsible for the job and

of being responsible for the job and then turning into somebody who’s now

then turning into somebody who’s now

then turning into somebody who’s now responsible for the people who are

responsible for the people who are

responsible for the people who are responsible for the job and as I said

responsible for the job and as I said

responsible for the job and as I said before one of the great things that is

before one of the great things that is

before one of the great things that is lacking in most of our companies is that

lacking in most of our companies is that

lacking in most of our companies is that they are not teaching us how to lead and

they are not teaching us how to lead and

they are not teaching us how to lead and leadership is a skill like any other is

leadership is a skill like any other is

leadership is a skill like any other is a practice’ balloon able skill and it is

a practice’ balloon able skill and it is

a practice’ balloon able skill and it is something that you work on it’s like a

something that you work on it’s like a

something that you work on it’s like a muscle if you practice it all the days

muscle if you practice it all the days

muscle if you practice it all the days you will get good at it and you will get

you will get good at it and you will get

you will get good at it and you will get to become a strong leader if you stop

to become a strong leader if you stop

to become a strong leader if you stop practicing you will become a weak leader

practicing you will become a weak leader

practicing you will become a weak leader like parenting everyone has the capacity

like parenting everyone has the capacity

like parenting everyone has the capacity to be a parent doesn’t mean everybody

to be a parent doesn’t mean everybody

to be a parent doesn’t mean everybody wants to be a parent and doesn’t mean

wants to be a parent and doesn’t mean

wants to be a parent and doesn’t mean everybody shouldn’t be a parent

everybody shouldn’t be a parent

everybody shouldn’t be a parent leadership is the same we all have the

leadership is the same we all have the

leadership is the same we all have the capacity to be a leader doesn’t mean

capacity to be a leader doesn’t mean

capacity to be a leader doesn’t mean everybody should be a leader and it

everybody should be a leader and it

everybody should be a leader and it doesn’t mean everybody wants to be a

doesn’t mean everybody wants to be a

doesn’t mean everybody wants to be a leader and the reason is because it

leader and the reason is because it

leader and the reason is because it comes at great personal sacrifice

comes at great personal sacrifice

comes at great personal sacrifice remember you’re not in charge you’re

remember you’re not in charge you’re

remember you’re not in charge you’re responsible for those in your charge

responsible for those in your charge

responsible for those in your charge that means things like when everything

that means things like when everything

that means things like when everything goes right you have to give away all the

goes right you have to give away all the

goes right you have to give away all the credit and when everything goes wrong

credit and when everything goes wrong

credit and when everything goes wrong you have to take all the responsibility

you have to take all the responsibility

you have to take all the responsibility that sucks

that sucks

that sucks right it’s things like staying late to

right it’s things like staying late to

right it’s things like staying late to show somebody what to do it’s things

show somebody what to do it’s things

show somebody what to do it’s things like when something does actually break

like when something does actually break

like when something does actually break when something goes wrong instead of

when something goes wrong instead of

when something goes wrong instead of yelling and screaming and taking over

yelling and screaming and taking over

yelling and screaming and taking over you say try again when the overwhelming

you say try again when the overwhelming

you say try again when the overwhelming pressures are not mmm

pressures are not mmm

pressures are not mmm the overwhelming pressures are on us at

the overwhelming pressures are on us at

the overwhelming pressures are on us at the end of the day great leaders are not

the end of the day great leaders are not

the end of the day great leaders are not responsible for the job they’re

responsible for the job they’re

responsible for the job they’re responsible for the people who are

responsible for the people who are

responsible for the people who are responsible for the job they’re not even

responsible for the job they’re not even

responsible for the job they’re not even responsible for the results I love

responsible for the results I love

responsible for the results I love talking to CEOs and say what’s your

talking to CEOs and say what’s your

talking to CEOs and say what’s your priority and they put their hands on

priority and they put their hands on

priority and they put their hands on their hips all proud and say my priority

their hips all proud and say my priority

their hips all proud and say my priority is my customer I’m like really even talk

is my customer I’m like really even talk

is my customer I’m like really even talk to a customer in 15 years

there’s no CEO on the planet responsible

there’s no CEO on the planet responsible for the customer they’re just not

for the customer they’re just not

for the customer they’re just not they’re responsible for the people who

they’re responsible for the people who

they’re responsible for the people who responsible for the people who

responsible for the people who

responsible for the people who responsible for the customer I’ll tell

responsible for the customer I’ll tell

responsible for the customer I’ll tell you a true story a few months ago I

you a true story a few months ago I

you a true story a few months ago I stayed at the Four Seasons in Las Vegas

stayed at the Four Seasons in Las Vegas

stayed at the Four Seasons in Las Vegas it is a wonderful hotel and the reason

it is a wonderful hotel and the reason

it is a wonderful hotel and the reason it’s a wonderful hotel is not because of

it’s a wonderful hotel is not because of

it’s a wonderful hotel is not because of the fancy beds any hotel can go and buy

the fancy beds any hotel can go and buy

the fancy beds any hotel can go and buy a fancy bed

a fancy bed

a fancy bed the reason it’s a wonderful hotel is

the reason it’s a wonderful hotel is

the reason it’s a wonderful hotel is because of the people who work there

because of the people who work there

because of the people who work there if you walk past somebody at the Four

if you walk past somebody at the Four

if you walk past somebody at the Four Seasons in this and they say hello to

Seasons in this and they say hello to

Seasons in this and they say hello to you you get the feeling that they

you you get the feeling that they

you you get the feeling that they actually wanted to say hello to you it’s

actually wanted to say hello to you it’s

actually wanted to say hello to you it’s not that somebody told them that you

not that somebody told them that you

not that somebody told them that you have to say hello to all the customers

have to say hello to all the customers

have to say hello to all the customers say hello to all the guests but you

say hello to all the guests but you

say hello to all the guests but you actually feel that they care now in

actually feel that they care now in

actually feel that they care now in their Lobby they have a coffee stand and

their Lobby they have a coffee stand and

their Lobby they have a coffee stand and I one afternoon I went to buy a cup of

I one afternoon I went to buy a cup of

I one afternoon I went to buy a cup of coffee and there was a barista by the

coffee and there was a barista by the

coffee and there was a barista by the name of Noah who was serving me Noah was

name of Noah who was serving me Noah was

name of Noah who was serving me Noah was fantastic he was friendly and fun and he

fantastic he was friendly and fun and he

fantastic he was friendly and fun and he was engaging with me and I had so much

was engaging with me and I had so much

was engaging with me and I had so much fun buying a cup of coffee I actually

fun buying a cup of coffee I actually

fun buying a cup of coffee I actually think I gave a hundred percent tip right

think I gave a hundred percent tip right

think I gave a hundred percent tip right he was wonderful so as is my nature

he was wonderful so as is my nature

he was wonderful so as is my nature I asked Noah do you like your job and

I asked Noah do you like your job and

I asked Noah do you like your job and without skipping a beat Noah says I love

without skipping a beat Noah says I love

without skipping a beat Noah says I love my job and so I followed up I said what

my job and so I followed up I said what

my job and so I followed up I said what is it that the four seasons is doing

is it that the four seasons is doing

is it that the four seasons is doing that would make you say to me I love my

that would make you say to me I love my

that would make you say to me I love my job and without skipping a beat Noah

job and without skipping a beat Noah

job and without skipping a beat Noah said throughout the day managers will

said throughout the day managers will

said throughout the day managers will walk past me and ask me how I’m doing if

walk past me and ask me how I’m doing if

walk past me and ask me how I’m doing if there’s anything that I need to do my

there’s anything that I need to do my

there’s anything that I need to do my job better

job better

job better he said not just my manager any manager

he said not just my manager any manager

he said not just my manager any manager and then he said something magical he

and then he said something magical he

and then he said something magical he says I also work at Caesar’s Palace and

says I also work at Caesar’s Palace and

says I also work at Caesar’s Palace and Caesars at Caesar’s Palace the managers

Caesars at Caesar’s Palace the managers

Caesars at Caesar’s Palace the managers are trying to make sure we’re doing

are trying to make sure we’re doing

are trying to make sure we’re doing everything right they catch us when we

everything right they catch us when we

everything right they catch us when we do things wrong he says when I go to

do things wrong he says when I go to

do things wrong he says when I go to work there I like to keep my head under

work there I like to keep my head under

work there I like to keep my head under the radar and just get through the day

the radar and just get through the day

the radar and just get through the day so I can get my paycheck he says here at

so I can get my paycheck he says here at

so I can get my paycheck he says here at the Four Seasons I feel I can be myself

the Four Seasons I feel I can be myself

the Four Seasons I feel I can be myself same person entirely a different

same person entirely a different

same person entirely a different experience from the from the customer

experience from the from the customer

experience from the from the customer who will engage with Noah so we in

who will engage with Noah so we in

who will engage with Noah so we in leadership are always criticizing the

leadership are always criticizing the

leadership are always criticizing the people we’re always saying we’ve got to

people we’re always saying we’ve got to

people we’re always saying we’ve got to get the right people on

get the right people on

get the right people on of us I’ve got to film I run my team I

of us I’ve got to film I run my team I

of us I’ve got to film I run my team I gotta get the right people but the

gotta get the right people but the

gotta get the right people but the reality is it’s not the people it’s the

reality is it’s not the people it’s the

reality is it’s not the people it’s the leadership if we create the right

leadership if we create the right

leadership if we create the right environment we will get people like Noah

environment we will get people like Noah

environment we will get people like Noah at the four seasons if we create the

at the four seasons if we create the

at the four seasons if we create the wrong environment we will get people

wrong environment we will get people

wrong environment we will get people like Noah at Caesar’s Palace it’s not

like Noah at Caesar’s Palace it’s not

like Noah at Caesar’s Palace it’s not the people and yet we’re so quick to

the people and yet we’re so quick to

the people and yet we’re so quick to hire and fire you can’t hire and fire

hire and fire you can’t hire and fire

hire and fire you can’t hire and fire your children if there’s if your kids

your children if there’s if your kids

your children if there’s if your kids are struggling we don’t say you got to

are struggling we don’t say you got to

are struggling we don’t say you got to see at school you’re up for adoption so

see at school you’re up for adoption so

see at school you’re up for adoption so why is it that when somebody has

why is it that when somebody has

why is it that when somebody has performance problems at work why is it

performance problems at work why is it

performance problems at work why is it that our instinct is to say you’re out

that our instinct is to say you’re out

that our instinct is to say you’re out we do not practice empathy what does

we do not practice empathy what does

we do not practice empathy what does empathy look like here’s the lack of

empathy look like here’s the lack of

empathy look like here’s the lack of empathy this is normal in our business

empathy this is normal in our business

empathy this is normal in our business world you walk into someone’s office

world you walk into someone’s office

world you walk into someone’s office someone walks into our office and says

someone walks into our office and says

someone walks into our office and says your numbers have been down for the

your numbers have been down for the

your numbers have been down for the third quarter in a row you have to pick

third quarter in a row you have to pick

third quarter in a row you have to pick up your numbers otherwise I can’t

up your numbers otherwise I can’t

up your numbers otherwise I can’t guarantee what the future will look like

guarantee what the future will look like

guarantee what the future will look like how inspired you think that person is to

how inspired you think that person is to

how inspired you think that person is to come to work the next day

come to work the next day

come to work the next day here’s what empathy looks like you walk

here’s what empathy looks like you walk

here’s what empathy looks like you walk into someone’s office someone walks into

into someone’s office someone walks into

into someone’s office someone walks into your office and says your numbers are

your office and says your numbers are

your office and says your numbers are down for the third quarter in a row

down for the third quarter in a row

down for the third quarter in a row are you okay I’m worried about you

are you okay I’m worried about you

are you okay I’m worried about you what’s going on we all have performance

what’s going on we all have performance

what’s going on we all have performance issues maybe someone’s kid is sick maybe

issues maybe someone’s kid is sick maybe

issues maybe someone’s kid is sick maybe they’re having problems in their

they’re having problems in their

they’re having problems in their marriage maybe one of their parents is

marriage maybe one of their parents is

marriage maybe one of their parents is dying we don’t know what’s going on in

dying we don’t know what’s going on in

dying we don’t know what’s going on in their lives and of course it will affect

their lives and of course it will affect

their lives and of course it will affect performance at work empathy is being

performance at work empathy is being

performance at work empathy is being concerned about the human being not just

concerned about the human being not just

concerned about the human being not just their output and we have to practice

their output and we have to practice

their output and we have to practice empathy and one of the groups that we

empathy and one of the groups that we

empathy and one of the groups that we are pretty bad at practicing empathy

are pretty bad at practicing empathy

are pretty bad at practicing empathy with is our young Millennials so let me

with is our young Millennials so let me

with is our young Millennials so let me show you what empathy looks like

show you what empathy looks like

show you what empathy looks like listening to understand trying to

listening to understand trying to

listening to understand trying to understand someone’s point of view in

understand someone’s point of view in

understand someone’s point of view in this position

this position

this position and a hundred percent of the talks that

and a hundred percent of the talks that

and a hundred percent of the talks that I give her the meetings that I have

I give her the meetings that I have

I give her the meetings that I have invariably someone will raise their hand

invariably someone will raise their hand

invariably someone will raise their hand and ask about the Millennial problem

and ask about the Millennial problem

and ask about the Millennial problem apparently this young generation is

apparently this young generation is

apparently this young generation is unbeatable apparently they have

unbeatable apparently they have

unbeatable apparently they have confounded every single company in every

confounded every single company in every

confounded every single company in every single industry and so now it’s at the

single industry and so now it’s at the

single industry and so now it’s at the point where companies have given up and

point where companies have given up and

point where companies have given up and are now just asking Millennials what do

are now just asking Millennials what do

are now just asking Millennials what do you want and so they say we want free

you want and so they say we want free

you want and so they say we want free food and bean bags and so now every

food and bean bags and so now every

food and bean bags and so now every company has free food and bean bags and

company has free food and bean bags and

company has free food and bean bags and guess what nothing has changed so what I

guess what nothing has changed so what I

guess what nothing has changed so what I thought we would do what I thought I

thought we would do what I thought I

thought we would do what I thought I would do is show you an empathy looks

would do is show you an empathy looks

would do is show you an empathy looks like how do we practice empathy with

like how do we practice empathy with

like how do we practice empathy with someone we don’t understand how do we

someone we don’t understand how do we

someone we don’t understand how do we practice empathy with an organization or

practice empathy with an organization or

practice empathy with an organization or a group that we’re struggling with right

a group that we’re struggling with right

a group that we’re struggling with right so we have to understand that it breaks

so we have to understand that it breaks

so we have to understand that it breaks down to four things I’ve broken it down

down to four things I’ve broken it down

down to four things I’ve broken it down into parenting technology impatience and

into parenting technology impatience and

into parenting technology impatience and environment let’s talk about parenting

environment let’s talk about parenting

environment let’s talk about parenting first too many Millennials have grown up

first too many Millennials have grown up

first too many Millennials have grown up subject to what has been described as a

subject to what has been described as a

subject to what has been described as a failed parenting strategy too many of

failed parenting strategy too many of

failed parenting strategy too many of them were told as they were growing up

them were told as they were growing up

them were told as they were growing up that they were special that they can

that they were special that they can

that they were special that they can have whatever they want just because

have whatever they want just because

have whatever they want just because they want it they got medals for coming

they want it they got medals for coming

they want it they got medals for coming in last they got participation medals

in last they got participation medals

in last they got participation medals right and the science and this is

right and the science and this is

right and the science and this is already good we know that it devalues

already good we know that it devalues

already good we know that it devalues the feeling that somebody who works hard

the feeling that somebody who works hard

the feeling that somebody who works hard and comes in first place and it actually

and comes in first place and it actually

and comes in first place and it actually makes the person who comes in last

makes the person who comes in last

makes the person who comes in last embarrassed because they know they don’t

embarrassed because they know they don’t

embarrassed because they know they don’t deserve it so it actually makes them

deserve it so it actually makes them

deserve it so it actually makes them feel worse it actually doesn’t help

feel worse it actually doesn’t help

feel worse it actually doesn’t help there are a lot of kids who got into

there are a lot of kids who got into

there are a lot of kids who got into honors classes not because they deserved

honors classes not because they deserved

honors classes not because they deserved it but because their parents complained

it but because their parents complained

it but because their parents complained and they got A’s nothing because they

and they got A’s nothing because they

and they got A’s nothing because they earned them but because the teachers

earned them but because the teachers

earned them but because the teachers didn’t want to deal with the parents

didn’t want to deal with the parents

didn’t want to deal with the parents right then those kids graduate no Goodis

right then those kids graduate no Goodis

right then those kids graduate no Goodis and they start a job and in an instant

and they start a job and in an instant

and they start a job and in an instant they find out that they’re not special

they find out that they’re not special

they find out that they’re not special that you don’t get anything just because

that you don’t get anything just because

that you don’t get anything just because you want it you get nothing for coming

you want it you get nothing for coming

you want it you get nothing for coming in last

in last

in last and your parents cannot help you get a

and your parents cannot help you get a

and your parents cannot help you get a promotion and in an instant their entire

promotion and in an instant their entire

promotion and in an instant their entire self-image is completely shattered in an

self-image is completely shattered in an

self-image is completely shattered in an instance the way they view themselves

instance the way they view themselves

instance the way they view themselves has completely changed turned on its

has completely changed turned on its

has completely changed turned on its head and so what you find is that

head and so what you find is that

head and so what you find is that there’s an entire generation growing up

there’s an entire generation growing up

there’s an entire generation growing up with lower self-esteem

with lower self-esteem

with lower self-esteem than previous generations remember they

than previous generations remember they

than previous generations remember they have grown up in an Instagram Facebook

have grown up in an Instagram Facebook

have grown up in an Instagram Facebook snapchat world in which they are very

snapchat world in which they are very

snapchat world in which they are very very good at putting filters on

very good at putting filters on

very good at putting filters on everything they’re very very good at

everything they’re very very good at

everything they’re very very good at curating how they want to be seen and we

curating how they want to be seen and we

curating how they want to be seen and we think they’re full of confidence they

think they’re full of confidence they

think they’re full of confidence they seem to have all the answers they seem

seem to have all the answers they seem

seem to have all the answers they seem to be telling us what to do at the end

to be telling us what to do at the end

to be telling us what to do at the end of the day it’s just not there it’s just

of the day it’s just not there it’s just

of the day it’s just not there it’s just not true

not true

not true it’s just not true their confidence is a

it’s just not true their confidence is a

it’s just not true their confidence is a lot weaker than before they don’t know

lot weaker than before they don’t know

lot weaker than before they don’t know where they’re coming from they don’t

where they’re coming from they don’t

where they’re coming from they don’t know where they’re going they’re unsure

know where they’re going they’re unsure

know where they’re going they’re unsure of themselves and they lack the courage

of themselves and they lack the courage

of themselves and they lack the courage to ask we say things like my door is

to ask we say things like my door is

to ask we say things like my door is always open

always open

always open assume assuming that they have the

assume assuming that they have the

assume assuming that they have the courage to walk through the door number

courage to walk through the door number

courage to walk through the door number one then we add in technology there’s a

one then we add in technology there’s a

one then we add in technology there’s a chemical in our body called dopamine

chemical in our body called dopamine

chemical in our body called dopamine dopamine is responsible for the feelings

dopamine is responsible for the feelings

dopamine is responsible for the feelings we get when we find something we’re

we get when we find something we’re

we get when we find something we’re looking for or we accomplish something

looking for or we accomplish something

looking for or we accomplish something we set out to accomplish you know that

we set out to accomplish you know that

we set out to accomplish you know that great feeling you get when you cross

great feeling you get when you cross

great feeling you get when you cross something off your to-do list when you

something off your to-do list when you

something off your to-do list when you win the game when you hit the target

win the game when you hit the target

win the game when you hit the target right when the client get the promotion

right when the client get the promotion

right when the client get the promotion whatever it is that elation find your

whatever it is that elation find your

whatever it is that elation find your keys that elation comes from a chemical

keys that elation comes from a chemical

keys that elation comes from a chemical in our body called dopamine right now

in our body called dopamine right now

in our body called dopamine right now other substances other things that

other substances other things that

other substances other things that release dopamine include alcohol

release dopamine include alcohol

release dopamine include alcohol nicotine gambling they’ll that’s what

nicotine gambling they’ll that’s what

nicotine gambling they’ll that’s what makes us feel good when we engage with

makes us feel good when we engage with

makes us feel good when we engage with those things and it’s the root of a lot

those things and it’s the root of a lot

those things and it’s the root of a lot of addiction in fact almost every

of addiction in fact almost every

of addiction in fact almost every alcoholic on the planet discovered

alcoholic on the planet discovered

alcoholic on the planet discovered alcohol when they were teenagers

alcohol when they were teenagers

alcohol when they were teenagers you see when we’re very very young the

you see when we’re very very young the

you see when we’re very very young the only approval we need is approval from

only approval we need is approval from

only approval we need is approval from our parents and then as we go through

our parents and then as we go through

our parents and then as we go through adolescence we now crave the approval of

adolescence we now crave the approval of

adolescence we now crave the approval of our peers very frustrating for our

our peers very frustrating for our

our peers very frustrating for our parents very important for us it allows

parents very important for us it allows

parents very important for us it allows us to acculturate outside of our

us to acculturate outside of our

us to acculturate outside of our immediate families into the larger tribe

immediate families into the larger tribe

immediate families into the larger tribe very very important right it’s a time of

very very important right it’s a time of

very very important right it’s a time of high stress and high anxiety and we’re

high stress and high anxiety and we’re

high stress and high anxiety and we’re supposed to learn to rely on our friends

supposed to learn to rely on our friends

supposed to learn to rely on our friends some people quite by accident discover

some people quite by accident discover

some people quite by accident discover alcohol and the numbing effects of

alcohol and the numbing effects of

alcohol and the numbing effects of dopamine to help them cope with the

dopamine to help them cope with the

dopamine to help them cope with the stress and that becomes hardwired and

stress and that becomes hardwired and

stress and that becomes hardwired and then for the rest of their lives when

then for the rest of their lives when

then for the rest of their lives when they suffer some kind of extreme stress

they suffer some kind of extreme stress

they suffer some kind of extreme stress they don’t turn to

they don’t turn to

they don’t turn to person they turn to the bottle right now

person they turn to the bottle right now

person they turn to the bottle right now we also know that dopamine is released

we also know that dopamine is released

we also know that dopamine is released with cell phones and social media so

with cell phones and social media so

with cell phones and social media so that Bing bass but buzz flash and beep

that Bing bass but buzz flash and beep

that Bing bass but buzz flash and beep that we get from our phones that feel so

that we get from our phones that feel so

that we get from our phones that feel so good

good

good it releases dopamine we like getting it

it releases dopamine we like getting it

it releases dopamine we like getting it yes we all hate all the emails but we

yes we all hate all the emails but we

yes we all hate all the emails but we love the Bing right we’ve all been in

love the Bing right we’ve all been in

love the Bing right we’ve all been in this position you know you’re feeling a

this position you know you’re feeling a

this position you know you’re feeling a little bit down you’re feeling a little

little bit down you’re feeling a little

little bit down you’re feeling a little bit sorry maybe the only a little bit

bit sorry maybe the only a little bit

bit sorry maybe the only a little bit sad and so what do we do we send out ten

sad and so what do we do we send out ten

sad and so what do we do we send out ten texts to ten friends hi hi hi hi hi and

texts to ten friends hi hi hi hi hi and

texts to ten friends hi hi hi hi hi and we hope that they write back because it

we hope that they write back because it

we hope that they write back because it feels good right so now we have a young

feels good right so now we have a young

feels good right so now we have a young generation with basically unfettered

generation with basically unfettered

generation with basically unfettered access to social media and cell phones

access to social media and cell phones

access to social media and cell phones we have age restrictions on alcohol we

we have age restrictions on alcohol we

we have age restrictions on alcohol we have age restrictions on smoking and we

have age restrictions on smoking and we

have age restrictions on smoking and we have age restrictions on gambling we

have age restrictions on gambling we

have age restrictions on gambling we have no age restrictions on this other

have no age restrictions on this other

have no age restrictions on this other dopamine producing device called social

dopamine producing device called social

dopamine producing device called social media or cell phones it’s the equivalent

media or cell phones it’s the equivalent

media or cell phones it’s the equivalent of throwing open the liquor cabinet and

of throwing open the liquor cabinet and

of throwing open the liquor cabinet and telling our young adolescents I know

telling our young adolescents I know

telling our young adolescents I know this is a stressful time try the vodka

this is a stressful time try the vodka

this is a stressful time try the vodka it’ll get you through these hard times

it’ll get you through these hard times

it’ll get you through these hard times that’s basically what we’re doing and so

that’s basically what we’re doing and so

that’s basically what we’re doing and so what’s happening is huh it’s becoming

what’s happening is huh it’s becoming

what’s happening is huh it’s becoming hardwired where our young generation

hardwired where our young generation

hardwired where our young generation isn’t learning the coping skills and

isn’t learning the coping skills and

isn’t learning the coping skills and coping mechanisms to turn to another

coping mechanisms to turn to another

coping mechanisms to turn to another human being when they’re struggling or

human being when they’re struggling or

human being when they’re struggling or stressed they’re turning to social media

stressed they’re turning to social media

stressed they’re turning to social media or their cell phones their self-worth

or their cell phones their self-worth

or their cell phones their self-worth sometimes becomes wrapped up and how

sometimes becomes wrapped up and how

sometimes becomes wrapped up and how many likes they get they obsessively

many likes they get they obsessively

many likes they get they obsessively check how many likes how many likes how

check how many likes how many likes how

check how many likes how many likes how many likes and actually we’ll get

many likes and actually we’ll get

many likes and actually we’ll get depressed if they don’t get any you see

depressed if they don’t get any you see

depressed if they don’t get any you see them going out with their friends and

them going out with their friends and

them going out with their friends and instead of connecting with their friends

instead of connecting with their friends

instead of connecting with their friends they will simply sit and talk on the

they will simply sit and talk on the

they will simply sit and talk on the phone let me show you something that’s

phone let me show you something that’s

phone let me show you something that’s really powerful can I borrow your phone

really powerful can I borrow your phone

really powerful can I borrow your phone please there’s one right there in

please there’s one right there in

please there’s one right there in between you just let me borrow that for

between you just let me borrow that for

between you just let me borrow that for a second I’m asking you to give me

a second I’m asking you to give me

a second I’m asking you to give me somebody else’s phone you don’t have to

somebody else’s phone you don’t have to

somebody else’s phone you don’t have to turn it on I just need it thank you so

turn it on I just need it thank you so

turn it on I just need it thank you so let me show you this subconscious power

let me show you this subconscious power

let me show you this subconscious power of this device what if I were to hold my

of this device what if I were to hold my

of this device what if I were to hold my phone while I’m giving this presentation

phone while I’m giving this presentation

phone while I’m giving this presentation I’m not checking it it’s not buzzing

I’m not checking it it’s not buzzing

I’m not checking it it’s not buzzing it’s not beeping I’m simply holding it

it’s not beeping I’m simply holding it

it’s not beeping I’m simply holding it do you feel like you’re the most

do you feel like you’re the most

do you feel like you’re the most important thing to me right now no you

important thing to me right now no you

important thing to me right now no you do not and this is an artificial

do not and this is an artificial

do not and this is an artificial environment now think about how often

environment now think about how often

environment now think about how often this phone is out while

this phone is out while

this phone is out while we’re talking to other people hey boss

we’re talking to other people hey boss

we’re talking to other people hey boss can I talk to you sure what’s on your

can I talk to you sure what’s on your

can I talk to you sure what’s on your mind as opposed to sure what’s on your

mind as opposed to sure what’s on your

mind as opposed to sure what’s on your mind we go out for dinner or lunch with

mind we go out for dinner or lunch with

mind we go out for dinner or lunch with our family and our friends we have

our family and our friends we have

our family and our friends we have meetings and we put the phone on the

meetings and we put the phone on the

meetings and we put the phone on the table which sends a subconscious message

table which sends a subconscious message

table which sends a subconscious message to everybody else in the room that this

to everybody else in the room that this

to everybody else in the room that this is not that important to me you’re not

is not that important to me you’re not

is not that important to me you’re not that important to me and by the way

that important to me and by the way

that important to me and by the way putting your phone upside down is not

putting your phone upside down is not

putting your phone upside down is not more polite this is this is my favorite

more polite this is this is my favorite

more polite this is this is my favorite one where the phone rings in the middle

one where the phone rings in the middle

one where the phone rings in the middle of a dinner in the middle of a lunch in

of a dinner in the middle of a lunch in

of a dinner in the middle of a lunch in the middle of a meeting and somebody

the middle of a meeting and somebody

the middle of a meeting and somebody goes I’m not gonna answer it oh my god I

goes I’m not gonna answer it oh my god I

goes I’m not gonna answer it oh my god I just so magnanimous right thank you

just so magnanimous right thank you

just so magnanimous right thank you right put it away keep it away because

right put it away keep it away because

right put it away keep it away because what it does is it actually hurts our

what it does is it actually hurts our

what it does is it actually hurts our ability to relate to each other now you

ability to relate to each other now you

ability to relate to each other now you look at young kids these days they’re on

look at young kids these days they’re on

look at young kids these days they’re on them all the time I don’t blame them it

them all the time I don’t blame them it

them all the time I don’t blame them it is addiction we yell and scream at them

is addiction we yell and scream at them

is addiction we yell and scream at them but we it’s like yelling and screaming

but we it’s like yelling and screaming

but we it’s like yelling and screaming and an alcoholic it doesn’t help the

and an alcoholic it doesn’t help the

and an alcoholic it doesn’t help the fact that it’s a chemical addiction

fact that it’s a chemical addiction

fact that it’s a chemical addiction right so you take an unsecure generation

right so you take an unsecure generation

right so you take an unsecure generation that now through no fault of their own

that now through no fault of their own

that now through no fault of their own struggles to cope with stress they don’t

struggles to cope with stress they don’t

struggles to cope with stress they don’t know how to cope with and deal with

know how to cope with and deal with

know how to cope with and deal with stress and as they have told me many of

stress and as they have told me many of

stress and as they have told me many of them will admit that they struggle to

them will admit that they struggle to

them will admit that they struggle to form deep meaningful relationships they

form deep meaningful relationships they

form deep meaningful relationships they will admit that many of their

will admit that many of their

will admit that many of their friendships are superficial right that

friendships are superficial right that

friendships are superficial right that their friends they know would cancel on

their friends they know would cancel on

their friends they know would cancel on them if they get a better plan that they

them if they get a better plan that they

them if they get a better plan that they wouldn’t really know who to talk to if

wouldn’t really know who to talk to if

wouldn’t really know who to talk to if their get depressed and maybe they’ll

their get depressed and maybe they’ll

their get depressed and maybe they’ll turn to an online support group which is

turn to an online support group which is

turn to an online support group which is not a real thing it’s not human right

not a real thing it’s not human right

not a real thing it’s not human right and we’ve seen the impact of us we’re

and we’ve seen the impact of us we’re

and we’ve seen the impact of us we’re starting to see rises of depression in

starting to see rises of depression in

starting to see rises of depression in this generation we’re starting to see

this generation we’re starting to see

this generation we’re starting to see rise of suicide in this generation we’re

rise of suicide in this generation we’re

rise of suicide in this generation we’re starting to see a rise of accidental

starting to see a rise of accidental

starting to see a rise of accidental death due to drug overdose from this

death due to drug overdose from this

death due to drug overdose from this generation universities are currently

generation universities are currently

generation universities are currently dealing with an epidemic that they’ve

dealing with an epidemic that they’ve

dealing with an epidemic that they’ve never dealt with before which is the

never dealt with before which is the

never dealt with before which is the number of kids requesting leaves of

number of kids requesting leaves of

number of kids requesting leaves of absence due to depression right now

absence due to depression right now

absence due to depression right now those are all extreme examples the less

those are all extreme examples the less

those are all extreme examples the less extreme and more likely example is that

extreme and more likely example is that

extreme and more likely example is that someone will go through life just never

someone will go through life just never

someone will go through life just never really finding joy or fulfillment and

really finding joy or fulfillment and

really finding joy or fulfillment and everything’s just fine as your job it’s

everything’s just fine as your job it’s

everything’s just fine as your job it’s fine how your friends you know they’re

fine how your friends you know they’re

fine how your friends you know they’re fine but no joy because you just cannot

fine but no joy because you just cannot

fine but no joy because you just cannot because joy fulfillment comes from this

because joy fulfillment comes from this

because joy fulfillment comes from this it comes from human interaction we are

it comes from human interaction we are

it comes from human interaction we are social animals and we need it and we

social animals and we need it and we

social animals and we need it and we have to learn to rely on our friends and

have to learn to rely on our friends and

have to learn to rely on our friends and that skill is desperately lacking so you

that skill is desperately lacking so you

that skill is desperately lacking so you add in the next one impatience this

add in the next one impatience this

add in the next one impatience this generation is often accused of being

generation is often accused of being

generation is often accused of being entitled and if you’ve worked with any

entitled and if you’ve worked with any

entitled and if you’ve worked with any of them before sure seems that way but I

of them before sure seems that way but I

of them before sure seems that way but I would argue that we’re miss reading the

would argue that we’re miss reading the

would argue that we’re miss reading the tea leaves they’re not entitled they’re

tea leaves they’re not entitled they’re

tea leaves they’re not entitled they’re impatient again let’s practice empathy

impatient again let’s practice empathy

impatient again let’s practice empathy how did they grow up they grew up in a

how did they grow up they grew up in a

how did they grow up they grew up in a world of instant gratification you want

world of instant gratification you want

world of instant gratification you want to buy something you go on Amazon it

to buy something you go on Amazon it

to buy something you go on Amazon it shows up the next day you want to watch

shows up the next day you want to watch

shows up the next day you want to watch a movie you don’t check movie times you

a movie you don’t check movie times you

a movie you don’t check movie times you just log on and download it whenever you

just log on and download it whenever you

just log on and download it whenever you want to watch it streaming right you

want to watch it streaming right you

want to watch it streaming right you want to watch a TV show you don’t wait

want to watch a TV show you don’t wait

want to watch a TV show you don’t wait week to week to week yes

week to week to week yes

week to week to week yes binge watch for the weekend in fact if

binge watch for the weekend in fact if

binge watch for the weekend in fact if you want to get hold of somebody you

you want to get hold of somebody you

you want to get hold of somebody you don’t leave a message on their machine

don’t leave a message on their machine

don’t leave a message on their machine and wait for hours for them to get the

and wait for hours for them to get the

and wait for hours for them to get the message and call you back you just text

message and call you back you just text

message and call you back you just text them and they’ll call you they’ll get

them and they’ll call you they’ll get

them and they’ll call you they’ll get back to literally instantaneously heck

back to literally instantaneously heck

back to literally instantaneously heck if you want to go on a date you don’t

if you want to go on a date you don’t

if you want to go on a date you don’t even have to be like hey you just swipe

even have to be like hey you just swipe

even have to be like hey you just swipe right you got a date never learn the

right you got a date never learn the

right you got a date never learn the skill set of like what are you doing

skill set of like what are you doing

skill set of like what are you doing right you can have four dates in the

right you can have four dates in the

right you can have four dates in the night in other words everything comes

night in other words everything comes

night in other words everything comes instantaneously they have falsely

instantaneously they have falsely

instantaneously they have falsely applied the instant gratification model

applied the instant gratification model

applied the instant gratification model to life fulfillment and career

to life fulfillment and career

to life fulfillment and career fulfillment they wanted all

fulfillment they wanted all

fulfillment they wanted all instantaneously the problem is life

instantaneously the problem is life

instantaneously the problem is life relationships career are not

relationships career are not

relationships career are not destinations like look I found the job I

destinations like look I found the job I

destinations like look I found the job I love

love

love that’s not how it works it’s not it’s

that’s not how it works it’s not it’s

that’s not how it works it’s not it’s not a scavenger hunt I’m looking for the

not a scavenger hunt I’m looking for the

not a scavenger hunt I’m looking for the job that will no it doesn’t work that

job that will no it doesn’t work that

job that will no it doesn’t work that way it’s a journey it’s a it’s a cut

way it’s a journey it’s a it’s a cut

way it’s a journey it’s a it’s a cut like it’s the same with love it’s like I

like it’s the same with love it’s like I

like it’s the same with love it’s like I found love no you didn’t you work hard

found love no you didn’t you work hard

found love no you didn’t you work hard every single day to stay and love

every single day to stay and love

every single day to stay and love it’s a journey it’s as if they’re

it’s a journey it’s as if they’re

it’s a journey it’s as if they’re standing at the foot of a mountain they

standing at the foot of a mountain they

standing at the foot of a mountain they know exactly what they want they can see

know exactly what they want they can see

know exactly what they want they can see the summit what they don’t see is the

the summit what they don’t see is the

the summit what they don’t see is the mountain I talked to some recent college

mountain I talked to some recent college

mountain I talked to some recent college grads who are in their in their

grads who are in their in their

grads who are in their in their entry-level jobs on a regular basis and

entry-level jobs on a regular basis and

entry-level jobs on a regular basis and I’ll ask them things like how’s it going

I’ll ask them things like how’s it going

I’ll ask them things like how’s it going and they’ll say yeah I think I’m gonna

and they’ll say yeah I think I’m gonna

and they’ll say yeah I think I’m gonna quit I’m like why they’re like I’m not

quit I’m like why they’re like I’m not

quit I’m like why they’re like I’m not making an impact I’m like you know

making an impact I’m like you know

making an impact I’m like you know you’ve been here eight months right and

you’ve been here eight months right and

you’ve been here eight months right and this is the problem they see it as

this is the problem they see it as

this is the problem they see it as destination I’m not making an impact I

destination I’m not making an impact I

destination I’m not making an impact I hear it all the time

hear it all the time

hear it all the time but they don’t even know what that means

but they don’t even know what that means

but they don’t even know what that means impact yes we all want to make an impact

impact yes we all want to make an impact

impact yes we all want to make an impact what kind of impact what you want to do

what kind of impact what you want to do

what kind of impact what you want to do when how do you want to contribute to

when how do you want to contribute to

when how do you want to contribute to the world is what vision is this is what

the world is what vision is this is what

the world is what vision is this is what why is it’s become generic and abstract

why is it’s become generic and abstract

why is it’s become generic and abstract but the problem is is they’re wafting

but the problem is is they’re wafting

but the problem is is they’re wafting around they’re looking for the the right

around they’re looking for the the right

around they’re looking for the the right they’ll go from job to job to job hoping

they’ll go from job to job to job hoping

they’ll go from job to job to job hoping that the next one sticks they go from

that the next one sticks they go from

that the next one sticks they go from relationship to relationship hoping that

relationship to relationship hoping that

relationship to relationship hoping that the next one is the love what that I’ve

the next one is the love what that I’ve

the next one is the love what that I’ve been looking for they don’t know how to

been looking for they don’t know how to

been looking for they don’t know how to ask for help and their makes them feel

ask for help and their makes them feel

ask for help and their makes them feel even worse because they can’t find the

even worse because they can’t find the

even worse because they can’t find the thing that they’re looking for maybe

thing that they’re looking for maybe

thing that they’re looking for maybe it’s me

it’s me

it’s me so if an insecure generation that

so if an insecure generation that

so if an insecure generation that doesn’t have coping mechanisms that

doesn’t have coping mechanisms that

doesn’t have coping mechanisms that wants everything resolved and resolved

wants everything resolved and resolved

wants everything resolved and resolved now I have a thought let me just send a

now I have a thought let me just send a

now I have a thought let me just send a text as opposed to let me wait an hour

text as opposed to let me wait an hour

text as opposed to let me wait an hour when I’m done with lunch with you and

when I’m done with lunch with you and

when I’m done with lunch with you and then I’ll send my text for example and

then I’ll send my text for example and

then I’ll send my text for example and then we get to the fourth and most

then we get to the fourth and most

then we get to the fourth and most egregious of the four observations

egregious of the four observations

egregious of the four observations environment we’re now taking this

environment we’re now taking this

environment we’re now taking this wonderful smart idealistic ambitious

wonderful smart idealistic ambitious

wonderful smart idealistic ambitious hard-working good group of people that

hard-working good group of people that

hard-working good group of people that were dealt a bad hand and we’re putting

were dealt a bad hand and we’re putting

were dealt a bad hand and we’re putting them in corporate environments

them in corporate environments

them in corporate environments that do not care about them as human

that do not care about them as human

that do not care about them as human beings right we have for some reason our

beings right we have for some reason our

beings right we have for some reason our work world has changed over the past

work world has changed over the past

work world has changed over the past twenty and thirty years we are suffering

twenty and thirty years we are suffering

twenty and thirty years we are suffering the side effects of business theories

the side effects of business theories

the side effects of business theories left over from the 80s and 90s

left over from the 80s and 90s

left over from the 80s and 90s and they are bad for people and they are

and they are bad for people and they are

and they are bad for people and they are bad for business let me give you an

bad for business let me give you an

bad for business let me give you an example the concept of shareholder

example the concept of shareholder

example the concept of shareholder supremacy was a theory proposed in the

supremacy was a theory proposed in the

supremacy was a theory proposed in the late 1970s and it was popularized in the

late 1970s and it was popularized in the

late 1970s and it was popularized in the 80s and 90s it is now standard form

80s and 90s it is now standard form

80s and 90s it is now standard form today you talk to any public company and

today you talk to any public company and

today you talk to any public company and you ask them their priority and they say

you ask them their priority and they say

you ask them their priority and they say maximize shareholder value really that’s

maximize shareholder value really that’s

maximize shareholder value really that’s like a coach prioritizing the needs of

like a coach prioritizing the needs of

like a coach prioritizing the needs of the fans over the needs of the players

the fans over the needs of the players

the fans over the needs of the players how you gonna build a winning team with

how you gonna build a winning team with

how you gonna build a winning team with that model but that’s normal today we

that model but that’s normal today we

that model but that’s normal today we don’t even perceive it as broken or

don’t even perceive it as broken or

don’t even perceive it as broken or damaged or wrong or outdated remember

damaged or wrong or outdated remember

damaged or wrong or outdated remember the 80s and 90s were boom years with

the 80s and 90s were boom years with

the 80s and 90s were boom years with relative peace and a kinder gentler cold

relative peace and a kinder gentler cold

relative peace and a kinder gentler cold war nobody was practicing hiding under

war nobody was practicing hiding under

war nobody was practicing hiding under their desks in school anymore

their desks in school anymore

their desks in school anymore we are no longer in those times these

we are no longer in those times these

we are no longer in those times these are no longer boom years these are no

are no longer boom years these are no

are no longer boom years these are no longer peaceful times and those models

longer peaceful times and those models

longer peaceful times and those models cannot work today here’s another one

cannot work today here’s another one

cannot work today here’s another one mass layoffs using someone’s livelihood

mass layoffs using someone’s livelihood

mass layoffs using someone’s livelihood to balance the books right it’s so

to balance the books right it’s so

to balance the books right it’s so normal in America today that we don’t

normal in America today that we don’t

normal in America today that we don’t even understand how broken and how

even understand how broken and how

even understand how broken and how damaging it is not only to human beings

damaging it is not only to human beings

damaging it is not only to human beings but to business you know companies talk

but to business you know companies talk

but to business you know companies talk about how they want to build trust in

about how they want to build trust in

about how they want to build trust in cooperation then they announce a round

cooperation then they announce a round

cooperation then they announce a round of layoffs do you know the quickest way

of layoffs do you know the quickest way

of layoffs do you know the quickest way to destroy trust and destroy cooperation

to destroy trust and destroy cooperation

to destroy trust and destroy cooperation in a business literally in one day lay

in a business literally in one day lay

in a business literally in one day lay people off and everyone gets scared

people off and everyone gets scared

people off and everyone gets scared right can you imagine sending someone

right can you imagine sending someone

right can you imagine sending someone home to say honey I can no longer

home to say honey I can no longer

home to say honey I can no longer provide for our family because the

provide for our family because the

provide for our family because the company missed its arbitrary projections

company missed its arbitrary projections

company missed its arbitrary projections this year and forget about the people

this year and forget about the people

this year and forget about the people who lost their job think about the

who lost their job think about the

who lost their job think about the people who kept their jobs because every

people who kept their jobs because every

people who kept their jobs because every single decision a company makes as a

single decision a company makes as a

single decision a company makes as a piece of communication and the company

piece of communication and the company

piece of communication and the company cut the company has just communicated to

cut the company has just communicated to

cut the company has just communicated to everybody else this is not a meritocracy

everybody else this is not a meritocracy

everybody else this is not a meritocracy we don’t care how hard you work or how

we don’t care how hard you work or how

we don’t care how hard you work or how long you’ve worked here if we miss our

long you’ve worked here if we miss our

long you’ve worked here if we miss our numbers and you happen to fall on the

numbers and you happen to fall on the

numbers and you happen to fall on the wrong side of the spreadsheet I’m sorry

wrong side of the spreadsheet I’m sorry

wrong side of the spreadsheet I’m sorry we cannot Gary

we cannot Gary

we cannot Gary employment in other words we come to

employment in other words we come to

employment in other words we come to work every day afraid and we’re asking

work every day afraid and we’re asking

work every day afraid and we’re asking our youngest generation to work in

our youngest generation to work in

our youngest generation to work in environments where how would any of us

environments where how would any of us

environments where how would any of us ever stand up and admit I made a mistake

ever stand up and admit I made a mistake

ever stand up and admit I made a mistake we’re constantly being told you have to

we’re constantly being told you have to

we’re constantly being told you have to be vulnerable leaders are vulnerable

be vulnerable leaders are vulnerable

be vulnerable leaders are vulnerable what does that even mean it doesn’t mean

what does that even mean it doesn’t mean

what does that even mean it doesn’t mean you walk around crying I’m vulnerable

you walk around crying I’m vulnerable

you walk around crying I’m vulnerable right know what vulnerability means is

right know what vulnerability means is

right know what vulnerability means is you create an environment in which

you create an environment in which

you create an environment in which someone feels safe enough to raise their

someone feels safe enough to raise their

someone feels safe enough to raise their hand and said I don’t know what I’m

hand and said I don’t know what I’m

hand and said I don’t know what I’m doing

doing

doing you’ve given me a job and I haven’t been

you’ve given me a job and I haven’t been

you’ve given me a job and I haven’t been trained to do it I need help I made a

trained to do it I need help I made a

trained to do it I need help I made a mistake I screwed something up I’m

mistake I screwed something up I’m

mistake I screwed something up I’m scared

scared

scared I’m worried all of these things no one

I’m worried all of these things no one

I’m worried all of these things no one would ever admit inside a company

would ever admit inside a company

would ever admit inside a company because it puts a target on your head in

because it puts a target on your head in

because it puts a target on your head in case there’s another round and so we

case there’s another round and so we

case there’s another round and so we keep it to ourselves and how can a

keep it to ourselves and how can a

keep it to ourselves and how can a company ever do well if nobody’s ever

company ever do well if nobody’s ever

company ever do well if nobody’s ever willing to admit they made a mistake

willing to admit they made a mistake

willing to admit they made a mistake that’s scared or they don’t know what

that’s scared or they don’t know what

that’s scared or they don’t know what they’re doing and so we’ve literally

they’re doing and so we’ve literally

they’re doing and so we’ve literally created cultures in which every single

created cultures in which every single

created cultures in which every single day everybody comes to work and liya hai

day everybody comes to work and liya hai

day everybody comes to work and liya hai lies highs and fakes and we’re asking

lies highs and fakes and we’re asking

lies highs and fakes and we’re asking our youngest generation to work and

our youngest generation to work and

our youngest generation to work and succeed and find themselves and build

succeed and find themselves and build

succeed and find themselves and build their confidence and overcome their

their confidence and overcome their

their confidence and overcome their addiction to technology and build strong

addiction to technology and build strong

addiction to technology and build strong relationships at work we’re asking to do

relationships at work we’re asking to do

relationships at work we’re asking to do this and these lis environments we’ve

this and these lis environments we’ve

this and these lis environments we’ve created we keep saying to them you’re

created we keep saying to them you’re

created we keep saying to them you’re the future leaders we’re the leaders now

the future leaders we’re the leaders now

the future leaders we’re the leaders now we’re in control what are we doing this

we’re in control what are we doing this

we’re in control what are we doing this is what empathy means it means if

is what empathy means it means if

is what empathy means it means if there’s an entire generation struggling

there’s an entire generation struggling

there’s an entire generation struggling maybe it’s not them it’s like you know

maybe it’s not them it’s like you know

maybe it’s not them it’s like you know the only thing that I that the common

the only thing that I that the common

the only thing that I that the common factor in all my failed relationships me

factor in all my failed relationships me

factor in all my failed relationships me same thing well we just can’t get the

same thing well we just can’t get the

same thing well we just can’t get the right app or you know the right

right app or you know the right

right app or you know the right performance out of our people maybe it’s

performance out of our people maybe it’s

performance out of our people maybe it’s you right

you right

you right it’s not a generation it’s not them

it’s not a generation it’s not them

it’s not a generation it’s not them they’re not difficult or hard to

they’re not difficult or hard to

they’re not difficult or hard to understand they’re human beings like the

understand they’re human beings like the

understand they’re human beings like the rest of us trying to find their way

rest of us trying to find their way

rest of us trying to find their way trying to work in a place where they

trying to work in a place where they

trying to work in a place where they feel that someone cares about them as a

feel that someone cares about them as a

feel that someone cares about them as a human being by the way that’s what we

human being by the way that’s what we

human being by the way that’s what we all want in other words it’s not even

all want in other words it’s not even

all want in other words it’s not even generational it’s all of us this is the

generational it’s all of us this is the

generational it’s all of us this is the practice of empathy that have wish

practice of empathy that have wish

practice of empathy that have wish struggling to communicate to someone if

struggling to communicate to someone if

struggling to communicate to someone if it’s struggling to help someone be at

it’s struggling to help someone be at

it’s struggling to help someone be at their natural best I’m tired of people

their natural best I’m tired of people

their natural best I’m tired of people saying to me how do I get the best out

saying to me how do I get the best out

saying to me how do I get the best out of my people really that’s what you want

of my people really that’s what you want

of my people really that’s what you want there like a towel just Wingham how can

there like a towel just Wingham how can

there like a towel just Wingham how can get the most out of them No how do I

get the most out of them No how do I

get the most out of them No how do I help my people be at their natural best

help my people be at their natural best

help my people be at their natural best right we’re not asking these questions

right we’re not asking these questions

right we’re not asking these questions we are not practicing empathy we have to

we are not practicing empathy we have to

we are not practicing empathy we have to start by practicing empathy and relate

start by practicing empathy and relate

start by practicing empathy and relate to what they may be going through and it

to what they may be going through and it

to what they may be going through and it will profoundly change the decisions we

will profoundly change the decisions we

will profoundly change the decisions we make it will profoundly change the way

make it will profoundly change the way

make it will profoundly change the way we see the world someone’s driving to

we see the world someone’s driving to

we see the world someone’s driving to work you’re driving to work and someone

work you’re driving to work and someone

work you’re driving to work and someone wants to cut into your lane what do you

wants to cut into your lane what do you

wants to cut into your lane what do you do do you pull your car up would you let

do do you pull your car up would you let

do do you pull your car up would you let them in most of us pull our cars up and

them in most of us pull our cars up and

them in most of us pull our cars up and go like this you wait your turn now

go like this you wait your turn now

go like this you wait your turn now let’s practice empathy I don’t know

let’s practice empathy I don’t know

let’s practice empathy I don’t know maybe they’ve been out of work for six

maybe they’ve been out of work for six

maybe they’ve been out of work for six months maybe they had trouble getting

months maybe they had trouble getting

months maybe they had trouble getting the kids out to school this morning and

the kids out to school this morning and

the kids out to school this morning and now they’re running late for a really

now they’re running late for a really

now they’re running late for a really important interview and they just have

important interview and they just have

important interview and they just have to get to this interview and they’re

to get to this interview and they’re

to get to this interview and they’re gonna cut into our lane or maybe they’re

gonna cut into our lane or maybe they’re

gonna cut into our lane or maybe they’re just a bastard I don’t know

but that’s the point we don’t know we

but that’s the point we don’t know we don’t know and the practice of empathy

don’t know and the practice of empathy

don’t know and the practice of empathy will say I’ll let them in and I’ll

will say I’ll let them in and I’ll

will say I’ll let them in and I’ll arrive to work one car lengths late

arrive to work one car lengths late

arrive to work one car lengths late right we don’t always have to be right

right we don’t always have to be right

right we don’t always have to be right we don’t always have to be in charge we

we don’t always have to be in charge we

we don’t always have to be in charge we don’t have to be the one who succeeds

don’t have to be the one who succeeds

don’t have to be the one who succeeds it’s not about winning or losing and

it’s not about winning or losing and

it’s not about winning or losing and that’s where I go to the second point

that’s where I go to the second point

that’s where I go to the second point after empathy comes perspective where

after empathy comes perspective where

after empathy comes perspective where it’s not about winning or losing in game

it’s not about winning or losing in game

it’s not about winning or losing in game theory there are two kinds of games

theory there are two kinds of games

theory there are two kinds of games there are finite games and there are

there are finite games and there are

there are finite games and there are infinite games and this is how you’re

infinite games and this is how you’re

infinite games and this is how you’re gonna change your perspective right a

gonna change your perspective right a

gonna change your perspective right a finite game is defined as known players

finite game is defined as known players

finite game is defined as known players fixed rules and an agreed upon objective

fixed rules and an agreed upon objective

fixed rules and an agreed upon objective baseball for example we know the rules

baseball for example we know the rules

baseball for example we know the rules we all agree to the rules and whoever

we all agree to the rules and whoever

we all agree to the rules and whoever has more runs at the end of nine innings

has more runs at the end of nine innings

has more runs at the end of nine innings is the winner and the game is over no

is the winner and the game is over no

is the winner and the game is over no one ever says if we can just play two

one ever says if we can just play two

one ever says if we can just play two more innings I know we can come back

more innings I know we can come back

more innings I know we can come back doesn’t work that way the game is over

doesn’t work that way the game is over

doesn’t work that way the game is over right that’s a finite game then you have

right that’s a finite game then you have

right that’s a finite game then you have an infinite game infinite games are

an infinite game infinite games are

an infinite game infinite games are defined as known and unknown players the

defined as known and unknown players the

defined as known and unknown players the rules are changeable and the objective

rules are changeable and the objective

rules are changeable and the objective is to keep the game in play to

is to keep the game in play to

is to keep the game in play to perpetuate the game when you pit a

perpetuate the game when you pit a

perpetuate the game when you pit a finite player versus a finite player the

finite player versus a finite player the

finite player versus a finite player the system is stable

system is stable

system is stable baseball is stable right when you pit an

baseball is stable right when you pit an

baseball is stable right when you pit an infinite an infinite player versus an

infinite an infinite player versus an

infinite an infinite player versus an infinite player this system is also

infinite player this system is also

infinite player this system is also stable like the Cold War for example

stable like the Cold War for example

stable like the Cold War for example because there cannot be a winner and a

because there cannot be a winner and a

because there cannot be a winner and a loser there are no winners and losers in

loser there are no winners and losers in

loser there are no winners and losers in an infinite game right it doesn’t exist

an infinite game right it doesn’t exist

an infinite game right it doesn’t exist and because there are no winners or

and because there are no winners or

and because there are no winners or losers what ends up happening in the

losers what ends up happening in the

losers what ends up happening in the infinite contest is players drop out

infinite contest is players drop out

infinite contest is players drop out when they run out of the will or the

when they run out of the will or the

when they run out of the will or the resources to play but there’s no winners

resources to play but there’s no winners

resources to play but there’s no winners or losers problems arise when you pit a

or losers problems arise when you pit a

or losers problems arise when you pit a finite player versus an infinite player

finite player versus an infinite player

finite player versus an infinite player because in a finite players playing to

because in a finite players playing to

because in a finite players playing to win and an infinite player is to playing

win and an infinite player is to playing

win and an infinite player is to playing to keep the game going

to keep the game going

to keep the game going right this is what happened to us in

right this is what happened to us in

right this is what happened to us in Vietnam we were playing to win and the

Vietnam we were playing to win and the

Vietnam we were playing to win and the Vietnamese were fighting for their lives

Vietnamese were fighting for their lives

Vietnamese were fighting for their lives we were the ones who got stuck in

we were the ones who got stuck in

we were the ones who got stuck in quagmire this

quagmire this

quagmire this the Soviet Union in Afghanistan they

the Soviet Union in Afghanistan they

the Soviet Union in Afghanistan they were trying to beat the Mujahideen and

were trying to beat the Mujahideen and

were trying to beat the Mujahideen and the Mujahideen would fight for as long

the Mujahideen would fight for as long

the Mujahideen would fight for as long as is necessary quagmire now let’s look

as is necessary quagmire now let’s look

as is necessary quagmire now let’s look at business the game of business has

at business the game of business has

at business the game of business has pre-existed or has existed long before

pre-existed or has existed long before

pre-existed or has existed long before every single company that exists on this

every single company that exists on this

every single company that exists on this planet today and it will outlast every

planet today and it will outlast every

planet today and it will outlast every single company that it lives that exist

single company that it lives that exist

single company that it lives that exist on this planet today there’s no winning

on this planet today there’s no winning

on this planet today there’s no winning the game of business and the reason is

the game of business and the reason is

the game of business and the reason is is because we haven’t agreed to the

is because we haven’t agreed to the

is because we haven’t agreed to the rules I get such a kick out of this you

rules I get such a kick out of this you

rules I get such a kick out of this you realize how many companies actually

realize how many companies actually

realize how many companies actually don’t know to game they’re in right

don’t know to game they’re in right

don’t know to game they’re in right listen to the language of the companies

listen to the language of the companies

listen to the language of the companies use we’re trying to beat our competition

use we’re trying to beat our competition

use we’re trying to beat our competition we’re trying to be number one did you

we’re trying to be number one did you

we’re trying to be number one did you know that we were ranked number one look

know that we were ranked number one look

know that we were ranked number one look at the listing based on what criteria

at the listing based on what criteria

at the listing based on what criteria revenues profits market share square

revenues profits market share square

revenues profits market share square footage number of employees based on

footage number of employees based on

footage number of employees based on what time frame a quarter a year five

what time frame a quarter a year five

what time frame a quarter a year five years ten years 20 years 50 years a

years ten years 20 years 50 years a

years ten years 20 years 50 years a hundred years I haven’t agreed to those

hundred years I haven’t agreed to those

hundred years I haven’t agreed to those standards

standards

standards how can you declare yourself the winner

how can you declare yourself the winner

how can you declare yourself the winner how can you declare yourself number one

how can you declare yourself number one

how can you declare yourself number one where no one else in the game has agreed

where no one else in the game has agreed

where no one else in the game has agreed to the rules it’s arbitrary there is no

to the rules it’s arbitrary there is no

to the rules it’s arbitrary there is no winning because there’s no end in other

winning because there’s no end in other

winning because there’s no end in other words companies are playing finite games

words companies are playing finite games

words companies are playing finite games listen to their language to try to beat

listen to their language to try to beat

listen to their language to try to beat their competition what does that even

their competition what does that even

their competition what does that even mean it’s the leaders and the companies

mean it’s the leaders and the companies

mean it’s the leaders and the companies that understand the game that they’re in

that understand the game that they’re in

that understand the game that they’re in and organize their resources and their

and organize their resources and their

and organize their resources and their decision-making around the infinite

decision-making around the infinite

decision-making around the infinite contest that outlast and frustrate their

contest that outlast and frustrate their

contest that outlast and frustrate their competition all the companies that we’ve

competition all the companies that we’ve

competition all the companies that we’ve referred to as the exceptions Southwest

referred to as the exceptions Southwest

referred to as the exceptions Southwest Airlines Apple computers

Airlines Apple computers

Airlines Apple computers harley-davidson they’re the exception no

harley-davidson they’re the exception no

harley-davidson they’re the exception no they’re playing the infinite contest

they’re playing the infinite contest

they’re playing the infinite contest they frustrate their competition is what

they frustrate their competition is what

they frustrate their competition is what happens that’s what happens because

happens that’s what happens because

happens that’s what happens because they’re not playing to win set Jim

they’re not playing to win set Jim

they’re not playing to win set Jim Senegal the founder of Costco which is

Senegal the founder of Costco which is

Senegal the founder of Costco which is the company only real company that gives

the company only real company that gives

the company only real company that gives Walmart a run for its money

Walmart a run for its money

Walmart a run for its money he says public companies are looking to

he says public companies are looking to

he says public companies are looking to succeed for the quarter says we’re

succeed for the quarter says we’re

succeed for the quarter says we’re looking for the next 50 years you can

looking for the next 50 years you can

looking for the next 50 years you can hear him he’s playing the infinite

hear him he’s playing the infinite

hear him he’s playing the infinite contest I spoke at a Leadership Summit

contest I spoke at a Leadership Summit

contest I spoke at a Leadership Summit for Microsoft I also spoke at a

for Microsoft I also spoke at a

for Microsoft I also spoke at a Leadership Summit for Apple

Leadership Summit for Apple

Leadership Summit for Apple now at the Microsoft summit I would say

now at the Microsoft summit I would say

now at the Microsoft summit I would say 70% of the executives and this is under

70% of the executives and this is under

70% of the executives and this is under the Steve Ballmer days ice I would say

the Steve Ballmer days ice I would say

the Steve Ballmer days ice I would say about 70% of the executives spend about

about 70% of the executives spend about

about 70% of the executives spend about 70% of their presentations talking about

70% of their presentations talking about

70% of their presentations talking about how to beat Apple at the Apple summit a

how to beat Apple at the Apple summit a

how to beat Apple at the Apple summit a hundred percent of the executives spent

hundred percent of the executives spent

hundred percent of the executives spent a hundred percent of their presentations

a hundred percent of their presentations

a hundred percent of their presentations talking about how to help teachers teach

talking about how to help teachers teach

talking about how to help teachers teach and how to help students learn one was

and how to help students learn one was

and how to help students learn one was obsessed with their competition the

obsessed with their competition the

obsessed with their competition the other one was obsessed with where

other one was obsessed with where

other one was obsessed with where they’re going so at the end of my

they’re going so at the end of my

they’re going so at the end of my presentation at Microsoft they gave me a

presentation at Microsoft they gave me a

presentation at Microsoft they gave me a gift they gave me the new Zune which was

gift they gave me the new Zune which was

gift they gave me the new Zune which was the competitor to the iPod touch when it

the competitor to the iPod touch when it

the competitor to the iPod touch when it was a thing right and I have to tell you

was a thing right and I have to tell you

was a thing right and I have to tell you this piece of technology was spectacular

this piece of technology was spectacular

this piece of technology was spectacular it was beautiful the user interface was

it was beautiful the user interface was

it was beautiful the user interface was incredible the design was amazing it was

incredible the design was amazing it was

incredible the design was amazing it was intuitive it was one of the most

intuitive it was one of the most

intuitive it was one of the most beautiful elegant pieces of technology

beautiful elegant pieces of technology

beautiful elegant pieces of technology I’d ever seen right now.they it didn’t

I’d ever seen right now.they it didn’t

I’d ever seen right now.they it didn’t work with iTunes which is an entirely

work with iTunes which is an entirely

work with iTunes which is an entirely different problem I couldn’t use it

but that’s something else I’m sitting in

but that’s something else I’m sitting in the back of a taxi with a senior Apple

the back of a taxi with a senior Apple

the back of a taxi with a senior Apple executive sort of employee number twelve

executive sort of employee number twelve

executive sort of employee number twelve kind of guy and I decide to stir the pot

kind of guy and I decide to stir the pot

kind of guy and I decide to stir the pot and I turned him I say you know I spoke

and I turned him I say you know I spoke

and I turned him I say you know I spoke at a Microsoft summit and they gave me

at a Microsoft summit and they gave me

at a Microsoft summit and they gave me their new Zune and I have to tell you it

their new Zune and I have to tell you it

their new Zune and I have to tell you it is so much better than your iPod touch

is so much better than your iPod touch

is so much better than your iPod touch and he turned to me and said I have no

and he turned to me and said I have no

and he turned to me and said I have no doubt conversation over because the

doubt conversation over because the

doubt conversation over because the infinite player isn’t playing to be

infinite player isn’t playing to be

infinite player isn’t playing to be number one every day with every product

number one every day with every product

number one every day with every product they’re playing to outlast the

they’re playing to outlast the

they’re playing to outlast the competition if I had said to Microsoft

competition if I had said to Microsoft

competition if I had said to Microsoft oh I’ve got the new iPod touch it’s so

oh I’ve got the new iPod touch it’s so

oh I’ve got the new iPod touch it’s so much better than your new Zune there was

much better than your new Zune there was

much better than your new Zune there was a can we see it what does it do how we

a can we see it what does it do how we

a can we see it what does it do how we have to see it because one is obsessed

have to see it because one is obsessed

have to see it because one is obsessed with their competition the other is

with their competition the other is

with their competition the other is obsessed with why they do what they do

obsessed with why they do what they do

obsessed with why they do what they do the other is obsessed with where they’re

the other is obsessed with where they’re

the other is obsessed with where they’re going and the reason Apple frustrates

going and the reason Apple frustrates

going and the reason Apple frustrates their competition is because secretly

their competition is because secretly

their competition is because secretly they’re not even competing against them

they’re not even competing against them

they’re not even competing against them they’re competing against themselves and

they’re competing against themselves and

they’re competing against themselves and they understand that sometimes you’re a

they understand that sometimes you’re a

they understand that sometimes you’re a little bit ahead sometimes you’re a

little bit ahead sometimes you’re a

little bit ahead sometimes you’re a little bit behind and sometimes your

little bit behind and sometimes your

little bit behind and sometimes your product is better and sometimes you’re

product is better and sometimes you’re

product is better and sometimes you’re not but if you wake up every single

not but if you wake up every single

not but if you wake up every single morning and compete against yourself how

morning and compete against yourself how

morning and compete against yourself how do I make our products better than they

do I make our products better than they

do I make our products better than they were yesterday how do I take care of our

were yesterday how do I take care of our

were yesterday how do I take care of our customers better than we did yesterday

customers better than we did yesterday

customers better than we did yesterday how do we advance our cause more

how do we advance our cause more

how do we advance our cause more efficiently more productively than we

efficiently more productively than we

efficiently more productively than we did yesterday how do we find new

did yesterday how do we find new

did yesterday how do we find new solutions to advance our calling our

solutions to advance our calling our

solutions to advance our calling our cause our purpose our belief our Y every

cause our purpose our belief our Y every

cause our purpose our belief our Y every single day what you’ll find is over time

single day what you’ll find is over time

single day what you’ll find is over time you will probably be ahead more often

you will probably be ahead more often

you will probably be ahead more often those who play the infinite game

those who play the infinite game

those who play the infinite game understand it’s not about the battle

understand it’s not about the battle

understand it’s not about the battle it’s about the war and they don’t play

it’s about the war and they don’t play

it’s about the war and they don’t play to win every day and they frustrate

to win every day and they frustrate

to win every day and they frustrate their competition until their

their competition until their

their competition until their competition drops out of the game every

competition drops out of the game every

competition drops out of the game every single bankruptcy almost every merger

single bankruptcy almost every merger

single bankruptcy almost every merger and acquisition is basically a company

and acquisition is basically a company

and acquisition is basically a company saying we no longer have the will or the

saying we no longer have the will or the

saying we no longer have the will or the resources to continue to play and we

resources to continue to play and we

resources to continue to play and we have no choice to either drop out of the

have no choice to either drop out of the

have no choice to either drop out of the game or

game or

game or or merge our resources with another

or merge our resources with another

or merge our resources with another player so that we can stay in the game

player so that we can stay in the game

player so that we can stay in the game that’s what that is and if you think

that’s what that is and if you think

that’s what that is and if you think about the number of bankruptcies and

about the number of bankruptcies and

about the number of bankruptcies and mergers and acquisitions it’s kind of

mergers and acquisitions it’s kind of

mergers and acquisitions it’s kind of proof that most companies don’t even

proof that most companies don’t even

proof that most companies don’t even know the game they’re in you want to be

know the game they’re in you want to be

know the game they’re in you want to be a great leader start with empathy you

a great leader start with empathy you

a great leader start with empathy you want to go be a great leader change your

want to go be a great leader change your

want to go be a great leader change your perspective and play the game you’re

perspective and play the game you’re

perspective and play the game you’re actually playing

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