what’s up elimination is as in my one word is believe and I believe in people
word is believe and I believe in people
word is believe and I believe in people more than they believe in themselves and
more than they believe in themselves and
more than they believe in themselves and my sincere hope is that if you see in
my sincere hope is that if you see in
my sincere hope is that if you see in yourself what I see in you you’ll be
yourself what I see in you you’ll be
yourself what I see in you you’ll be able to go up and change the planet now
able to go up and change the planet now
able to go up and change the planet now we started a mentor me series to try to
we started a mentor me series to try to
we started a mentor me series to try to learn from people who’ve done a lot more
learn from people who’ve done a lot more
learn from people who’ve done a lot more than us and by hanging around them and
than us and by hanging around them and
than us and by hanging around them and absorbing their wisdom and their
absorbing their wisdom and their
absorbing their wisdom and their knowledge some of their mindsets their
knowledge some of their mindsets their
knowledge some of their mindsets their beliefs their attitudes their way of
beliefs their attitudes their way of
beliefs their attitudes their way of seeing the world seep into us to help us
seeing the world seep into us to help us
seeing the world seep into us to help us become the best version of ourselves so
become the best version of ourselves so
become the best version of ourselves so today we’re going to learn from simon
today we’re going to learn from simon
today we’re going to learn from simon Sinek and how to start with why mentor
Sinek and how to start with why mentor
Sinek and how to start with why mentor me Simon
[Music]
[Music] the Y was born out of pain it was never
the Y was born out of pain it was never
the Y was born out of pain it was never an academic or commercial exercise it
an academic or commercial exercise it
an academic or commercial exercise it was born out of a time in my life many
was born out of a time in my life many
was born out of a time in my life many years ago ten years ago where I had lost
years ago ten years ago where I had lost
years ago ten years ago where I had lost my passion for what I was doing I owned
my passion for what I was doing I owned
my passion for what I was doing I owned my own small business I was living the
my own small business I was living the
my own small business I was living the American dream
American dream
American dream superficially my life was fantastic and
superficially my life was fantastic and
superficially my life was fantastic and yet I didn’t want to wake up and do it
yet I didn’t want to wake up and do it
yet I didn’t want to wake up and do it again and I was embarrassed by that you
again and I was embarrassed by that you
again and I was embarrassed by that you know who might have complained about my
know who might have complained about my
know who might have complained about my life my life seemed perfect and yet I
life my life seemed perfect and yet I
life my life seemed perfect and yet I hated it and so I kept it to myself
hated it and so I kept it to myself
hated it and so I kept it to myself every ounce of my being every all the
every ounce of my being every all the
every ounce of my being every all the energy that I had was invested in
energy that I had was invested in
energy that I had was invested in pretending that I was happier more
pretending that I was happier more
pretending that I was happier more successful and more in control than I
successful and more in control than I
successful and more in control than I felt and it was debilitating quite
felt and it was debilitating quite
felt and it was debilitating quite frankly strange things start to happen
frankly strange things start to happen
frankly strange things start to happen when you put yourself in that cycle and
when you put yourself in that cycle and
when you put yourself in that cycle and the stress starts to build you start to
the stress starts to build you start to
the stress starts to build you start to become paranoid so for example I was
become paranoid so for example I was
become paranoid so for example I was convinced that my employees hated me I
convinced that my employees hated me I
convinced that my employees hated me I didn’t go out much and it was really
didn’t go out much and it was really
didn’t go out much and it was really really a bad time there was a confluence
really a bad time there was a confluence
really a bad time there was a confluence of events and I made this discovery that
of events and I made this discovery that
of events and I made this discovery that every single organization on the planet
every single organization on the planet
every single organization on the planet even our own career is always function
even our own career is always function
even our own career is always function on the same three levels what we do how
on the same three levels what we do how
on the same three levels what we do how we do it and why we do it and it was
we do it and why we do it and it was
we do it and why we do it and it was based on the biology of human
based on the biology of human
based on the biology of human decision-making it wasn’t some
decision-making it wasn’t some
decision-making it wasn’t some highfalutin management theory it’s based
highfalutin management theory it’s based
highfalutin management theory it’s based on brain stuff and I realized I knew
on brain stuff and I realized I knew
on brain stuff and I realized I knew what I did it was but–at it and I knew
what I did it was but–at it and I knew
what I did it was but–at it and I knew how I did it I could tell you what was
how I did it I could tell you what was
how I did it I could tell you what was different or special about the way I did
different or special about the way I did
different or special about the way I did things but I couldn’t tell you why I was
things but I couldn’t tell you why I was
things but I couldn’t tell you why I was doing it that was the missing piece you
doing it that was the missing piece you
doing it that was the missing piece you have to have all three I became obsessed
have to have all three I became obsessed
have to have all three I became obsessed with this thing called the wine I
with this thing called the wine I
with this thing called the wine I figured out how to find my wine and it
figured out how to find my wine and it
figured out how to find my wine and it restored my passion to levels I had
restored my passion to levels I had
restored my passion to levels I had never experienced before and more
never experienced before and more
never experienced before and more importantly I figured out how to help
importantly I figured out how to help
importantly I figured out how to help others find theirs and I did what anyone
others find theirs and I did what anyone
others find theirs and I did what anyone would do when you discover something
would do when you discover something
would do when you discover something beautiful you share it with your friends
beautiful you share it with your friends
beautiful you share it with your friends and my friend started making crazy life
and my friend started making crazy life
and my friend started making crazy life changes themselves and they started
changes themselves and they started
changes themselves and they started finding happiness and passion that
finding happiness and passion that
finding happiness and passion that they’d never experienced before it was
they’d never experienced before it was
they’d never experienced before it was me solving my own problem that happened
me solving my own problem that happened
me solving my own problem that happened to help others solve it for them too and
to help others solve it for them too and
to help others solve it for them too and people just kept inviting me and I just
people just kept inviting me and I just
people just kept inviting me and I just kept saying yes
kept saying yes
kept saying yes I was making huge decisions that were
I was making huge decisions that were
I was making huge decisions that were really easy to make
really easy to make
really easy to make like I shut down my office and started
like I shut down my office and started
like I shut down my office and started over again because I realized that
over again because I realized that
over again because I realized that business I had built was so inconsistent
business I had built was so inconsistent
business I had built was so inconsistent with my wife all my friends thought I
with my wife all my friends thought I
with my wife all my friends thought I went out of business they were worried
went out of business they were worried
went out of business they were worried about me he was the easiest decision I
about me he was the easiest decision I
about me he was the easiest decision I ever made in other words when you know
ever made in other words when you know
ever made in other words when you know your why the filter is clear it’s not
your why the filter is clear it’s not
your why the filter is clear it’s not like there are options the option is
like there are options the option is
like there are options the option is obvious there’s only one option chair
obvious there’s only one option chair
obvious there’s only one option chair gives inspired as it turns out there’s a
gives inspired as it turns out there’s a
gives inspired as it turns out there’s a pattern as it turns out all the great
pattern as it turns out all the great
pattern as it turns out all the great and inspiring leaders and organizations
and inspiring leaders and organizations
and inspiring leaders and organizations in the world whether it’s apple or
in the world whether it’s apple or
in the world whether it’s apple or Martin Luther King or the Wright
Martin Luther King or the Wright
Martin Luther King or the Wright brothers they all think act and
brothers they all think act and
brothers they all think act and communicate the exact same way and it’s
communicate the exact same way and it’s
communicate the exact same way and it’s the complete opposite to everyone else
the complete opposite to everyone else
the complete opposite to everyone else all I did was codify it and it’s
all I did was codify it and it’s
all I did was codify it and it’s probably the world’s simplest idea I
probably the world’s simplest idea I
probably the world’s simplest idea I call it the Golden Circle
call it the Golden Circle
call it the Golden Circle [Music]
why how what this little idea explains
why how what this little idea explains why some organizations and some leaders
why some organizations and some leaders
why some organizations and some leaders are able to inspire where others aren’t
are able to inspire where others aren’t
are able to inspire where others aren’t let me define the terms really quickly
let me define the terms really quickly
let me define the terms really quickly every single person every single
every single person every single
every single person every single organization on the planet knows what
organization on the planet knows what
organization on the planet knows what they do 100 percent some know how they
they do 100 percent some know how they
they do 100 percent some know how they do it whether you call it your
do it whether you call it your
do it whether you call it your differentiating value proposition or
differentiating value proposition or
differentiating value proposition or your proprietary process or your USP but
your proprietary process or your USP but
your proprietary process or your USP but very very few people or organizations
very very few people or organizations
very very few people or organizations know why they do what they do and by why
know why they do what they do and by why
know why they do what they do and by why I don’t mean to make a profit that’s a
I don’t mean to make a profit that’s a
I don’t mean to make a profit that’s a result it’s always a result by why I
result it’s always a result by why I
result it’s always a result by why I mean what’s your purpose what’s your
mean what’s your purpose what’s your
mean what’s your purpose what’s your cause what’s your belief why does your
cause what’s your belief why does your
cause what’s your belief why does your organization exist why do you get out of
organization exist why do you get out of
organization exist why do you get out of bed in the morning and why should anyone
bed in the morning and why should anyone
bed in the morning and why should anyone care well as a result the way we think
care well as a result the way we think
care well as a result the way we think the way we act the way we communicate is
the way we act the way we communicate is
the way we act the way we communicate is from the outside in it’s obvious we go
from the outside in it’s obvious we go
from the outside in it’s obvious we go from the clearest thing to the fuzziest
from the clearest thing to the fuzziest
from the clearest thing to the fuzziest thing but the inspired leaders in the
thing but the inspired leaders in the
thing but the inspired leaders in the inspire or inspired organizations
inspire or inspired organizations
inspire or inspired organizations regardless of their size regardless of
regardless of their size regardless of
regardless of their size regardless of their industry all think act and
their industry all think act and
their industry all think act and communicate from the inside out you know
communicate from the inside out you know
communicate from the inside out you know sometimes you can give somebody all the
sometimes you can give somebody all the
sometimes you can give somebody all the facts and figures and I know what all
facts and figures and I know what all
facts and figures and I know what all the facts and details say but it just
the facts and details say but it just
the facts and details say but it just doesn’t feel right why would we use that
doesn’t feel right why would we use that
doesn’t feel right why would we use that verb it doesn’t feel right because the
verb it doesn’t feel right because the
verb it doesn’t feel right because the part of the brain that controls
part of the brain that controls
part of the brain that controls decision-making doesn’t control language
decision-making doesn’t control language
decision-making doesn’t control language and the best we can muster up is I don’t
and the best we can muster up is I don’t
and the best we can muster up is I don’t know it just doesn’t feel right or
know it just doesn’t feel right or
know it just doesn’t feel right or sometimes you say you’re leading with
sometimes you say you’re leading with
sometimes you say you’re leading with your heart or you’re leading with your
your heart or you’re leading with your
your heart or you’re leading with your soul well I hate to break it to you
soul well I hate to break it to you
soul well I hate to break it to you there’s onde other body parts
there’s onde other body parts
there’s onde other body parts controlling your behavior it’s all
controlling your behavior it’s all
controlling your behavior it’s all happening here in your limbic brain the
happening here in your limbic brain the
happening here in your limbic brain the part of the brain that controls
part of the brain that controls
part of the brain that controls decision-making and not language but if
decision-making and not language but if
decision-making and not language but if you don’t know why you do what you do
you don’t know why you do what you do
you don’t know why you do what you do and people respond to why you do what
and people respond to why you do what
and people respond to why you do what you do then how will anybody how will
you do then how will anybody how will
you do then how will anybody how will you ever get people to vote for your by
you ever get people to vote for your by
you ever get people to vote for your by something from you or more importantly
something from you or more importantly
something from you or more importantly be loyal and want to be a part of what
be loyal and want to be a part of what
be loyal and want to be a part of what it is what you that you do again the
it is what you that you do again the
it is what you that you do again the goal is not just as to sell people to
goal is not just as to sell people to
goal is not just as to sell people to need what you have the goal is to sell
need what you have the goal is to sell
need what you have the goal is to sell to people who believe what you believe
to people who believe what you believe
to people who believe what you believe the goal is not just to hire people who
the goal is not just to hire people who
the goal is not just to hire people who need a job
need a job
need a job it’s to hire people who believe what you
it’s to hire people who believe what you
it’s to hire people who believe what you believe I always say that you know this
believe I always say that you know this
believe I always say that you know this if you if you if um
if you if you if um
if you if you if um hire people just because they can do a
hire people just because they can do a
hire people just because they can do a job they’ll work for your money but if
job they’ll work for your money but if
job they’ll work for your money but if you hire people who believe what you
you hire people who believe what you
you hire people who believe what you believe they work for you with blood and
believe they work for you with blood and
believe they work for you with blood and sweat and tears and no era but nowhere
sweat and tears and no era but nowhere
sweat and tears and no era but nowhere else is there a better example of this
else is there a better example of this
else is there a better example of this than with the Wright brothers most
than with the Wright brothers most
than with the Wright brothers most people don’t know about Samuel Pierpont
people don’t know about Samuel Pierpont
people don’t know about Samuel Pierpont Langley and back in the early 20th
Langley and back in the early 20th
Langley and back in the early 20th century the pursuit of powered man
century the pursuit of powered man
century the pursuit of powered man flight was like the dot-com of the day
flight was like the dot-com of the day
flight was like the dot-com of the day everybody was trying it and Samuel
everybody was trying it and Samuel
everybody was trying it and Samuel Pierpont Langley had what we assume to
Pierpont Langley had what we assume to
Pierpont Langley had what we assume to be the recipe for success I mean even
be the recipe for success I mean even
be the recipe for success I mean even now you ask people why did your product
now you ask people why did your product
now you ask people why did your product or why did your company fail and people
or why did your company fail and people
or why did your company fail and people always give you the permit same
always give you the permit same
always give you the permit same permutation of the same three things
permutation of the same three things
permutation of the same three things undercapitalized the wrong people bad
undercapitalized the wrong people bad
undercapitalized the wrong people bad market conditions it’s always the same
market conditions it’s always the same
market conditions it’s always the same three things so let’s explore that
three things so let’s explore that
three things so let’s explore that Samuel Pierpont Langley was given
Samuel Pierpont Langley was given
Samuel Pierpont Langley was given $50,000 by the War Department to figure
$50,000 by the War Department to figure
$50,000 by the War Department to figure out this flying machine money was no
out this flying machine money was no
out this flying machine money was no problem he held a seat at harvard and
problem he held a seat at harvard and
problem he held a seat at harvard and worked at the Smithsonian and was
worked at the Smithsonian and was
worked at the Smithsonian and was extremely well-connected he knew all the
extremely well-connected he knew all the
extremely well-connected he knew all the big minds of the day he hired the best
big minds of the day he hired the best
big minds of the day he hired the best minds money could find and the market
minds money could find and the market
minds money could find and the market conditions were fantastic the New York
conditions were fantastic the New York
conditions were fantastic the New York Times followed him around everywhere and
Times followed him around everywhere and
Times followed him around everywhere and everyone was rooting for Langley and how
everyone was rooting for Langley and how
everyone was rooting for Langley and how can we’ve never heard of Samuel Pierpont
can we’ve never heard of Samuel Pierpont
can we’ve never heard of Samuel Pierpont Langley a few hundred miles away in
Langley a few hundred miles away in
Langley a few hundred miles away in Dayton Ohio Orville and Wilbur Wright
Dayton Ohio Orville and Wilbur Wright
Dayton Ohio Orville and Wilbur Wright they had none of what we consider to be
they had none of what we consider to be
they had none of what we consider to be the recipe for success they had no money
the recipe for success they had no money
the recipe for success they had no money they paid for their dream with the
they paid for their dream with the
they paid for their dream with the proceeds from their bicycle shop not a
proceeds from their bicycle shop not a
proceeds from their bicycle shop not a single person on the Wright brothers
single person on the Wright brothers
single person on the Wright brothers team had a college education
team had a college education
team had a college education not even Orville or Wilbur and the New
not even Orville or Wilbur and the New
not even Orville or Wilbur and the New York Times followed them around nowhere
York Times followed them around nowhere
York Times followed them around nowhere the difference was Orville and Wilbur
the difference was Orville and Wilbur
the difference was Orville and Wilbur were driven by a caused by a purpose by
were driven by a caused by a purpose by
were driven by a caused by a purpose by a belief they believed that if they
a belief they believed that if they
a belief they believed that if they could figure out this flying machine
could figure out this flying machine
could figure out this flying machine it’ll change the course of the world
it’ll change the course of the world
it’ll change the course of the world [Music]
[Music]
[Music] Samuel Pierpont Langley was different he
Samuel Pierpont Langley was different he
Samuel Pierpont Langley was different he wanted to be rich and he want to be
wanted to be rich and he want to be
wanted to be rich and he want to be famous he was in pursuit of the result
famous he was in pursuit of the result
famous he was in pursuit of the result he was in pursuit of the riches and lo
he was in pursuit of the riches and lo
he was in pursuit of the riches and lo and behold look what happened the people
and behold look what happened the people
and behold look what happened the people who believed in the Wright brothers
who believed in the Wright brothers
who believed in the Wright brothers dream worked with them with blood and
dream worked with them with blood and
dream worked with them with blood and sweat and tears the others just worked
sweat and tears the others just worked
sweat and tears the others just worked for the paycheck and they tell stories
for the paycheck and they tell stories
for the paycheck and they tell stories of how every time the Wright brothers
of how every time the Wright brothers
of how every time the Wright brothers went out they would have to take five
went out they would have to take five
went out they would have to take five sets of parts because that’s how many
sets of parts because that’s how many
sets of parts because that’s how many times they would
times they would
times they would crash before they came in for supper and
crash before they came in for supper and
crash before they came in for supper and eventually on December 17th 1903 the
eventually on December 17th 1903 the
eventually on December 17th 1903 the Wright brothers took flight and no one
Wright brothers took flight and no one
Wright brothers took flight and no one was there to even experience it we found
was there to even experience it we found
was there to even experience it we found out about it a few days later and
out about it a few days later and
out about it a few days later and further proof that Langley was motivated
further proof that Langley was motivated
further proof that Langley was motivated by the wrong thing the day the Wright
by the wrong thing the day the Wright
by the wrong thing the day the Wright brothers took flight he quit he could
brothers took flight he quit he could
brothers took flight he quit he could have said that’s an amazing discovery
have said that’s an amazing discovery
have said that’s an amazing discovery guys and I will improve upon your
guys and I will improve upon your
guys and I will improve upon your technology but he didn’t he wasn’t first
technology but he didn’t he wasn’t first
technology but he didn’t he wasn’t first he didn’t get rich he didn’t get famous
he didn’t get rich he didn’t get famous
he didn’t get rich he didn’t get famous so he quit people don’t buy what you do
so he quit people don’t buy what you do
so he quit people don’t buy what you do they buy why you do it and if you talk
they buy why you do it and if you talk
they buy why you do it and if you talk about what you believe you will attract
about what you believe you will attract
about what you believe you will attract those who believe what you believe
those who believe what you believe
those who believe what you believe people often say that they think they
people often say that they think they
people often say that they think they have their wire well more than that that
have their wire well more than that that
have their wire well more than that that they feel it that it feels right and
they feel it that it feels right and
they feel it that it feels right and they know they’re in the ballpark but
they know they’re in the ballpark but
they know they’re in the ballpark but they’re struggling to find the words
they’re struggling to find the words
they’re struggling to find the words that’s okay the most important part
that’s okay the most important part
that’s okay the most important part about this why process is that indeed it
about this why process is that indeed it
about this why process is that indeed it feels right remember the why exists in
feels right remember the why exists in
feels right remember the why exists in the part of the brain the limbic brain
the part of the brain the limbic brain
the part of the brain the limbic brain that control their feelings it also
that control their feelings it also
that control their feelings it also controls all our behavior and
controls all our behavior and
controls all our behavior and decision-making and so we don’t want to
decision-making and so we don’t want to
decision-making and so we don’t want to think that it’s right we want to feel
think that it’s right we want to feel
think that it’s right we want to feel that it’s right and once you have that
that it’s right and once you have that
that it’s right and once you have that gut decision that that’s it and you get
gut decision that that’s it and you get
gut decision that that’s it and you get goosebumps when you start telling the
goosebumps when you start telling the
goosebumps when you start telling the stories that you think push you in
stories that you think push you in
stories that you think push you in towards your why then you know you have
towards your why then you know you have
towards your why then you know you have it if you start to well up or have an
it if you start to well up or have an
it if you start to well up or have an emotional response you definitely know
emotional response you definitely know
emotional response you definitely know you’re in the ballpark then the trick is
you’re in the ballpark then the trick is
you’re in the ballpark then the trick is to find the words and it’s the word it’s
to find the words and it’s the word it’s
to find the words and it’s the word it’s the ability to articulate your why that
the ability to articulate your why that
the ability to articulate your why that makes it actionable and so absolutely
makes it actionable and so absolutely
makes it actionable and so absolutely the why the the words will evolve the
the why the the words will evolve the
the why the the words will evolve the words will adapt to change but the
words will adapt to change but the
words will adapt to change but the meaning cannot it’s the meaning of those
meaning cannot it’s the meaning of those
meaning cannot it’s the meaning of those words those words that give you that
words those words that give you that
words those words that give you that visceral feeling those greet them but
visceral feeling those greet them but
visceral feeling those greet them but make you well whatever the feeling you
make you well whatever the feeling you
make you well whatever the feeling you have is that’s what’s paramount but the
have is that’s what’s paramount but the
have is that’s what’s paramount but the words you can tweak and change
words you can tweak and change
words you can tweak and change absolutely for the end of time I’ve
absolutely for the end of time I’ve
absolutely for the end of time I’ve tweaked my wife multiple times over the
tweaked my wife multiple times over the
tweaked my wife multiple times over the years but the meaning of it in the basic
years but the meaning of it in the basic
years but the meaning of it in the basic direction is still exactly the same it’s
direction is still exactly the same it’s
direction is still exactly the same it’s like a submarine when the captain orders
like a submarine when the captain orders
like a submarine when the captain orders a submarine to go north the submarine
a submarine to go north the submarine
a submarine to go north the submarine doesn’t go in a straight line it kind of
doesn’t go in a straight line it kind of
doesn’t go in a straight line it kind of goes like this and you’re why is the
goes like this and you’re why is the
goes like this and you’re why is the same thing you need to know that
same thing you need to know that
same thing you need to know that it’s heading but it’s okay if it goes
it’s heading but it’s okay if it goes
it’s heading but it’s okay if it goes like this as you’re tweaking the words
like this as you’re tweaking the words
like this as you’re tweaking the words as long as you’re moving in the right
as long as you’re moving in the right
as long as you’re moving in the right direction
direction
direction learning to start with y really is
learning to start with y really is
learning to start with y really is especially in a business context when
especially in a business context when
especially in a business context when you’re interviewing for a job or
you’re interviewing for a job or
you’re interviewing for a job or pitching your services to someone it
pitching your services to someone it
pitching your services to someone it really is remarkable I get so many
really is remarkable I get so many
really is remarkable I get so many letters from people you know all excited
letters from people you know all excited
letters from people you know all excited that they went into a pitch or they went
that they went into a pitch or they went
that they went into a pitch or they went into a job interview and they started
into a job interview and they started
into a job interview and they started with Y and they were so excited that not
with Y and they were so excited that not
with Y and they were so excited that not only did they get the job but the person
only did they get the job but the person
only did they get the job but the person who hired them actually said we love dot
who hired them actually said we love dot
who hired them actually said we love dot dot dot and they repeat their why back
dot dot and they repeat their why back
dot dot and they repeat their why back them they don’t talk about their
them they don’t talk about their
them they don’t talk about their qualifications or any of these things in
qualifications or any of these things in
qualifications or any of these things in other words it really does Drive human
other words it really does Drive human
other words it really does Drive human behavior and the more you get good at it
behavior and the more you get good at it
behavior and the more you get good at it the more you start to feel and see the
the more you start to feel and see the
the more you start to feel and see the results of starting with what what
results of starting with what what
results of starting with what what you’ll find is that that the better you
you’ll find is that that the better you
you’ll find is that that the better you are at communicating your why people
are at communicating your why people
are at communicating your why people will want to work for you regardless of
will want to work for you regardless of
will want to work for you regardless of the opportunity that you afford them
the opportunity that you afford them
the opportunity that you afford them like they want to be a part of it yes we
like they want to be a part of it yes we
like they want to be a part of it yes we do a little thing which we’ve been doing
do a little thing which we’ve been doing
do a little thing which we’ve been doing for years and years and years called
for years and years and years called
for years and years and years called give and take whenever there’s any kind
give and take whenever there’s any kind
give and take whenever there’s any kind of relationship whether it’s a an
of relationship whether it’s a an
of relationship whether it’s a an outside partnership or even somebody who
outside partnership or even somebody who
outside partnership or even somebody who joins our team we do something called a
joins our team we do something called a
joins our team we do something called a give-and-take where we want somebody to
give-and-take where we want somebody to
give-and-take where we want somebody to be selfish and selfless within the
be selfish and selfless within the
be selfish and selfless within the relationship so not given get a give and
relationship so not given get a give and
relationship so not given get a give and take so we’ll ask them what is it that
take so we’ll ask them what is it that
take so we’ll ask them what is it that you have to give to us that you have
you have to give to us that you have
you have to give to us that you have that you think that we need right and
that you think that we need right and
that you think that we need right and they’ll tell us and then we’ll say great
they’ll tell us and then we’ll say great
they’ll tell us and then we’ll say great what is it that you selfishly want from
what is it that you selfishly want from
what is it that you selfishly want from us
us
us and we want them to tell us what they
and we want them to tell us what they
and we want them to tell us what they can get the muscle that’s home and when
can get the muscle that’s home and when
can get the muscle that’s home and when those when those things match you have a
those when those things match you have a
those when those things match you have a balanced relationship because so example
balanced relationship because so example
balanced relationship because so example I’ve had it with people will you know
I’ve had it with people will you know
I’ve had it with people will you know they’ll tell me what they what they have
they’ll tell me what they what they have
they’ll tell me what they what they have to offer and that’s awesome because
to offer and that’s awesome because
to offer and that’s awesome because that’s what I want and then they’ll say
that’s what I want and then they’ll say
that’s what I want and then they’ll say what they have what they want to take
what they have what they want to take
what they have what they want to take and they go oh I want to work with the
and they go oh I want to work with the
and they go oh I want to work with the smart people I’m like plenty of smart
smart people I’m like plenty of smart
smart people I’m like plenty of smart people what is it you want to take from
people what is it you want to take from
people what is it you want to take from me they’re like I want to help build
me they’re like I want to help build
me they’re like I want to help build something wonderful do that anywhere
something wonderful do that anywhere
something wonderful do that anywhere where you want to take selfishly from me
where you want to take selfishly from me
where you want to take selfishly from me they can get into words and if they
they can get into words and if they
they can get into words and if they can’t answer the question I won’t engage
can’t answer the question I won’t engage
can’t answer the question I won’t engage in a relationship and the reason is
in a relationship and the reason is
in a relationship and the reason is because in time the relationship is
because in time the relationship is
because in time the relationship is unbalanced they’re going to be giving
unbalanced they’re going to be giving
unbalanced they’re going to be giving but they’re not taking and I don’t even
but they’re not taking and I don’t even
but they’re not taking and I don’t even know how to give them what they want
know how to give them what they want
know how to give them what they want then they’ll complain that I’m making it
then they’ll complain that I’m making it
then they’ll complain that I’m making it up lennier because it’s not balanced
up lennier because it’s not balanced
up lennier because it’s not balanced that’s right now it’s time to put your
that’s right now it’s time to put your
that’s right now it’s time to put your why into action
why into action
why into action discovering your why it’s just the
discovering your why it’s just the
discovering your why it’s just the beginning in order to enjoy all the
beginning in order to enjoy all the
beginning in order to enjoy all the benefits of having a clearly articulated
benefits of having a clearly articulated
benefits of having a clearly articulated why you’ll need to have the car
why you’ll need to have the car
why you’ll need to have the car and discipline to use it like Thomas
and discipline to use it like Thomas
and discipline to use it like Thomas Edison said vision without execution is
Edison said vision without execution is
Edison said vision without execution is hallucination there is an ideal order of
hallucination there is an ideal order of
hallucination there is an ideal order of implementing your why though sometimes
implementing your why though sometimes
implementing your why though sometimes reality does get in the way and it all
reality does get in the way and it all
reality does get in the way and it all starts with you our natural tendency is
starts with you our natural tendency is
starts with you our natural tendency is to start with the tangible we define our
to start with the tangible we define our
to start with the tangible we define our value by what we do so it takes practice
value by what we do so it takes practice
value by what we do so it takes practice to start with why like riding a bicycle
to start with why like riding a bicycle
to start with why like riding a bicycle at first we’re unsure unsteady we’re in
at first we’re unsure unsteady we’re in
at first we’re unsure unsteady we’re in our head thinking about all the things
our head thinking about all the things
our head thinking about all the things we need to do pedal fast keep enough
we need to do pedal fast keep enough
we need to do pedal fast keep enough speed so we don’t fall over we have to
speed so we don’t fall over we have to
speed so we don’t fall over we have to really concentrate we may even fall over
really concentrate we may even fall over
really concentrate we may even fall over you can scrape our knees but we get back
you can scrape our knees but we get back
you can scrape our knees but we get back on the bike and try again and eventually
on the bike and try again and eventually
on the bike and try again and eventually it becomes natural
it becomes natural
it becomes natural starting with why is no different at
starting with why is no different at
starting with why is no different at first it feels awkward it may not even
first it feels awkward it may not even
first it feels awkward it may not even work but with practice it will become so
work but with practice it will become so
work but with practice it will become so natural that you won’t even be able to
natural that you won’t even be able to
natural that you won’t even be able to imagine a time when you couldn’t do it
imagine a time when you couldn’t do it
imagine a time when you couldn’t do it just like riding a bicycle in time
just like riding a bicycle in time
just like riding a bicycle in time you’re why will act as a filter for many
you’re why will act as a filter for many
you’re why will act as a filter for many of the decisions and choices you make it
of the decisions and choices you make it
of the decisions and choices you make it becomes a tool to help you find a job or
becomes a tool to help you find a job or
becomes a tool to help you find a job or seize an opportunity in which you’re
seize an opportunity in which you’re
seize an opportunity in which you’re more likely to succeed it removes a lot
more likely to succeed it removes a lot
more likely to succeed it removes a lot of the guessing here’s a metaphor to
of the guessing here’s a metaphor to
of the guessing here’s a metaphor to show you what I mean it’s called the
show you what I mean it’s called the
show you what I mean it’s called the celery test we’re constantly asking
celery test we’re constantly asking
celery test we’re constantly asking people for their advice on what to do or
people for their advice on what to do or
people for their advice on what to do or how to do it it’s like going to a dinner
how to do it it’s like going to a dinner
how to do it it’s like going to a dinner party and somebody says do you know what
party and somebody says do you know what
party and somebody says do you know what you need you need M&Ms we’ve done so
you need you need M&Ms we’ve done so
you need you need M&Ms we’ve done so well with M&Ms you’ve got to use M&Ms
well with M&Ms you’ve got to use M&Ms
well with M&Ms you’ve got to use M&Ms somebody else says to us rice milk in
somebody else says to us rice milk in
somebody else says to us rice milk in this economy you have to use rice milk
this economy you have to use rice milk
this economy you have to use rice milk someone else says to us Kit Kats you
someone else says to us Kit Kats you
someone else says to us Kit Kats you have to use Kit Kats and somebody else
have to use Kit Kats and somebody else
have to use Kit Kats and somebody else says to you it’s all about celery we go
says to you it’s all about celery we go
says to you it’s all about celery we go to the supermarket with all this good
to the supermarket with all this good
to the supermarket with all this good advice from all these smart people with
advice from all these smart people with
advice from all these smart people with brilliant case studies and we buy
brilliant case studies and we buy
brilliant case studies and we buy everything we buy Kit Kats and M&Ms
everything we buy Kit Kats and M&Ms
everything we buy Kit Kats and M&Ms celery and rice milk there’s a lot of
celery and rice milk there’s a lot of
celery and rice milk there’s a lot of time we spend at the supermarket and a
time we spend at the supermarket and a
time we spend at the supermarket and a lot of money we spend at the supermarket
lot of money we spend at the supermarket
lot of money we spend at the supermarket and when we get to the checkout line
and when we get to the checkout line
and when we get to the checkout line we’re standing there with all these
we’re standing there with all these
we’re standing there with all these products in our hands and no one can see
products in our hands and no one can see
products in our hands and no one can see what we believe because we bought
what we believe because we bought
what we believe because we bought everything but let’s imagine we know our
everything but let’s imagine we know our
everything but let’s imagine we know our why let’s imagine our wise to always be
why let’s imagine our wise to always be
why let’s imagine our wise to always be healthy and only do things that protect
healthy and only do things that protect
healthy and only do things that protect the health of our bodies
the health of our bodies
the health of our bodies now which products do we buy given all
now which products do we buy given all
now which products do we buy given all the same advice
the same advice
the same advice from all the same smart people this time
from all the same smart people this time
from all the same smart people this time we only buy celery and we only buy rice
we only buy celery and we only buy rice
we only buy celery and we only buy rice milk they’re the only two that makes
milk they’re the only two that makes
milk they’re the only two that makes sense we spend less time and less money
sense we spend less time and less money
sense we spend less time and less money at the supermarket and when we’re
at the supermarket and when we’re
at the supermarket and when we’re standing there in line with only celery
standing there in line with only celery
standing there in line with only celery and only rice milk now people can see
and only rice milk now people can see
and only rice milk now people can see what we believe somebody walking past
what we believe somebody walking past
what we believe somebody walking past can say hey I can see that you’re
can say hey I can see that you’re
can say hey I can see that you’re healthy so am I
healthy so am I
healthy so am I you just attracted an opportunity or a
you just attracted an opportunity or a
you just attracted an opportunity or a referral or a friend simply by saying
referral or a friend simply by saying
referral or a friend simply by saying and doing the thing that you believe and
and doing the thing that you believe and
and doing the thing that you believe and the best part is it scalable as soon as
the best part is it scalable as soon as
the best part is it scalable as soon as I said the Y you knew exactly which
I said the Y you knew exactly which
I said the Y you knew exactly which products we were going to buy this means
products we were going to buy this means
products we were going to buy this means the more you can articulate your why the
the more you can articulate your why the
the more you can articulate your why the more others will know what you stand for
more others will know what you stand for
more others will know what you stand for and will be able to help you make the
and will be able to help you make the
and will be able to help you make the right decisions from now on you will
right decisions from now on you will
right decisions from now on you will work to ensure everything you do is a
work to ensure everything you do is a
work to ensure everything you do is a good fit if you do too many things that
good fit if you do too many things that
good fit if you do too many things that aren’t a good fit
aren’t a good fit
aren’t a good fit you will feel uncomfortable and people
you will feel uncomfortable and people
you will feel uncomfortable and people will feel that you’re being inauthentic
will feel that you’re being inauthentic
will feel that you’re being inauthentic on the other hand when you start with Y
on the other hand when you start with Y
on the other hand when you start with Y your ability to stand out find support
your ability to stand out find support
your ability to stand out find support and work to all your natural strengths
and work to all your natural strengths
and work to all your natural strengths will flourish with practice you will
will flourish with practice you will
will flourish with practice you will learn to trust your Y you will
learn to trust your Y you will
learn to trust your Y you will eventually start to see your job and the
eventually start to see your job and the
eventually start to see your job and the things you do as ways to breathe life
things you do as ways to breathe life
things you do as ways to breathe life into your cause and the better you get
into your cause and the better you get
into your cause and the better you get at it the more you will feel that your
at it the more you will feel that your
at it the more you will feel that your life and everything you do has purpose
life and everything you do has purpose
life and everything you do has purpose the best way to implement your Y is to
the best way to implement your Y is to
the best way to implement your Y is to work at it slowly you don’t have to do
work at it slowly you don’t have to do
work at it slowly you don’t have to do all the tips we suggest what is
all the tips we suggest what is
all the tips we suggest what is important is that you pick up 2 3 and
important is that you pick up 2 3 and
important is that you pick up 2 3 and commit to practicing and using them now
commit to practicing and using them now
commit to practicing and using them now thank you guys so much for watching I’d
thank you guys so much for watching I’d
thank you guys so much for watching I’d love to know what did you think what did
love to know what did you think what did
love to know what did you think what did you take from this video from sign way
you take from this video from sign way
you take from this video from sign way that you’re going to immediately apply
that you’re going to immediately apply
that you’re going to immediately apply somehow to your life or to your business
somehow to your life or to your business
somehow to your life or to your business please leave it down the comments below
please leave it down the comments below
please leave it down the comments below I’m really kind of see what you guys
I’m really kind of see what you guys
I’m really kind of see what you guys have to say thank you guys again for
have to say thank you guys again for
have to say thank you guys again for watching I believe in you hope you
watching I believe in you hope you
watching I believe in you hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever you’re one where it is much
whatever you’re one where it is much
whatever you’re one where it is much love I’ll see you soon
love I’ll see you soon
love I’ll see you soon [Music]
”
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