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Should You Cut Your Prices to Win a Project? – Ask Evan


– Carmichael and welcome to another

– Carmichael and welcome to another edition of ask Evan in today’s video I’m

edition of ask Evan in today’s video I’m

edition of ask Evan in today’s video I’m going to answer questions from one of

going to answer questions from one of

going to answer questions from one of our readers Gideon who was trying to win

our readers Gideon who was trying to win

our readers Gideon who was trying to win a whole bunch of projects and when he’s

a whole bunch of projects and when he’s

a whole bunch of projects and when he’s bidding on them he’s often asked to cut

bidding on them he’s often asked to cut

bidding on them he’s often asked to cut this price and the problem is if he cuts

this price and the problem is if he cuts

this price and the problem is if he cuts his price he might win the project but

his price he might win the project but

his price he might win the project but his pup is gonna be really reduced so

his pup is gonna be really reduced so

his pup is gonna be really reduced so he’s asking for my advice and what to do

he’s asking for my advice and what to do

he’s asking for my advice and what to do so Gideon my advice for you first of all

so Gideon my advice for you first of all

so Gideon my advice for you first of all make sure that you are competitive you

make sure that you are competitive you

make sure that you are competitive you know if you’re coming in that twenty

know if you’re coming in that twenty

know if you’re coming in that twenty times more expensive than everybody else

times more expensive than everybody else

times more expensive than everybody else there’s gonna be hard for the customer

there’s gonna be hard for the customer

there’s gonna be hard for the customer to say yes so make sure there is some

to say yes so make sure there is some

to say yes so make sure there is some competition there the second thing

competition there the second thing

competition there the second thing though is I don’t encourage you to be

though is I don’t encourage you to be

though is I don’t encourage you to be the low cost provider it’s really hard

the low cost provider it’s really hard

the low cost provider it’s really hard to build the sustainable business on

to build the sustainable business on

to build the sustainable business on being the cheapest offer because

being the cheapest offer because

being the cheapest offer because somebody’s always gonna come in and try

somebody’s always gonna come in and try

somebody’s always gonna come in and try to undercut me instead what I’d

to undercut me instead what I’d

to undercut me instead what I’d encourage you to do is try to find other

encourage you to do is try to find other

encourage you to do is try to find other ways to add more value to the deal and

ways to add more value to the deal and

ways to add more value to the deal and so could be through better service or

so could be through better service or

so could be through better service or you’re adding different products or

you’re adding different products or

you’re adding different products or features or benefits that your

features or benefits that your

features or benefits that your competition can map so you need to find

competition can map so you need to find

competition can map so you need to find a competitive advantage besides price

a competitive advantage besides price

a competitive advantage besides price that can help differentiate you and make

that can help differentiate you and make

that can help differentiate you and make customers want to work with you because

customers want to work with you because

customers want to work with you because we’re that they’re going to pay a

we’re that they’re going to pay a

we’re that they’re going to pay a premium for so whenever I’m bidding on

premium for so whenever I’m bidding on

premium for so whenever I’m bidding on projects

projects

projects I’ll never the low cost provider and I’m

I’ll never the low cost provider and I’m

I’ll never the low cost provider and I’m always trying to add other services and

always trying to add other services and

always trying to add other services and benefits on top of it because they’re

benefits on top of it because they’re

benefits on top of it because they’re working with me instead of somebody else

working with me instead of somebody else

working with me instead of somebody else the last thing is if you are bidding on

the last thing is if you are bidding on

the last thing is if you are bidding on a project than they are they do ask to

a project than they are they do ask to

a project than they are they do ask to take money out never just take the money

take money out never just take the money

take money out never just take the money out always try to take something else

out always try to take something else

out always try to take something else out of the deal so they want to cut you

out of the deal so they want to cut you

out of the deal so they want to cut you know X number of dollars from the deal

know X number of dollars from the deal

know X number of dollars from the deal saying okay we can accommodate that but

saying okay we can accommodate that but

saying okay we can accommodate that but we have to take out these pieces of the

we have to take out these pieces of the

we have to take out these pieces of the deal so that way it doesn’t look like

deal so that way it doesn’t look like

deal so that way it doesn’t look like you’re really you know flexible on your

you’re really you know flexible on your

you’re really you know flexible on your pricing and then you do offer a lot of

pricing and then you do offer a lot of

pricing and then you do offer a lot of value and it’s helps with the

value and it’s helps with the

value and it’s helps with the negotiation so they may end up with a

negotiation so they may end up with a

negotiation so they may end up with a better deal and may cost him less but

better deal and may cost him less but

better deal and may cost him less but it’s also not costing you as much to put

it’s also not costing you as much to put

it’s also not costing you as much to put into the deal as well so try to work out

into the deal as well so try to work out

into the deal as well so try to work out the different components of the deal and

the different components of the deal and

the different components of the deal and anytime they’re asking to take money out

anytime they’re asking to take money out

anytime they’re asking to take money out always take something out

always take something out

always take something out on your end of the deal as well it’s not

on your end of the deal as well it’s not

on your end of the deal as well it’s not just cutting the price I hope that helps

just cutting the price I hope that helps

just cutting the price I hope that helps get in if you guys liked the video

get in if you guys liked the video

get in if you guys liked the video please give it a thumbs up I’d also love

please give it a thumbs up I’d also love

please give it a thumbs up I’d also love to hear your thoughts and feedback if

to hear your thoughts and feedback if

to hear your thoughts and feedback if you want to leave a comment below and

you want to leave a comment below and

you want to leave a comment below and stay tuned to the next episode

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