how to build a successful service based business I got this question from gonzo
business I got this question from gonzo
business I got this question from gonzo love that name
love that name
love that name gonzo marino on my youtube channel thank
gonzo marino on my youtube channel thank
gonzo marino on my youtube channel thank you guys love you guys wrote in to say
you guys love you guys wrote in to say
you guys love you guys wrote in to say can you do a video on businesses that do
can you do a video on businesses that do
can you do a video on businesses that do service i own a lawn service business my
service i own a lawn service business my
service i own a lawn service business my fifth year i’d like to hear from someone
fifth year i’d like to hear from someone
fifth year i’d like to hear from someone of your input on my line of business
of your input on my line of business
of your input on my line of business this is a great question and I love
this is a great question and I love
this is a great question and I love entrepreneurs who start off as service
entrepreneurs who start off as service
entrepreneurs who start off as service based businesses and so to really answer
based businesses and so to really answer
based businesses and so to really answer this question we have to look at the
this question we have to look at the
this question we have to look at the life cycle of your company if you are
life cycle of your company if you are
life cycle of your company if you are first starting out a service based
first starting out a service based
first starting out a service based business is a great way to go
business is a great way to go
business is a great way to go because there’s almost no cost the thing
because there’s almost no cost the thing
because there’s almost no cost the thing that kills entrepreneurs at the start is
that kills entrepreneurs at the start is
that kills entrepreneurs at the start is cashflow you run out of cash and you
cashflow you run out of cash and you
cashflow you run out of cash and you have to go back and get a job
have to go back and get a job
have to go back and get a job so conserve your cash stop spending
so conserve your cash stop spending
so conserve your cash stop spending money if you have a service based
money if you have a service based
money if you have a service based business you’re trading your time for
business you’re trading your time for
business you’re trading your time for money and so you have the time and
money and so you have the time and
money and so you have the time and you’re going to get the money I don’t
you’re going to get the money I don’t
you’re going to get the money I don’t want you making huge investments into
want you making huge investments into
want you making huge investments into anything when you’re first starting up
anything when you’re first starting up
anything when you’re first starting up build around your customers and grow
build around your customers and grow
build around your customers and grow from there so if you’re starting a
from there so if you’re starting a
from there so if you’re starting a lawncare company try not to go out and
lawncare company try not to go out and
lawncare company try not to go out and spend a ton of money right you don’t
spend a ton of money right you don’t
spend a ton of money right you don’t need an office you don’t need fancy
need an office you don’t need fancy
need an office you don’t need fancy vehicles you don’t need fancy equipment
vehicles you don’t need fancy equipment
vehicles you don’t need fancy equipment and fancy marketing just enough to get
and fancy marketing just enough to get
and fancy marketing just enough to get you started to get your your business
you started to get your your business
you started to get your your business off the ground okay if your longer-term
off the ground okay if your longer-term
off the ground okay if your longer-term goals to have products that’s great but
goals to have products that’s great but
goals to have products that’s great but start with the service because it gets
start with the service because it gets
start with the service because it gets you close to your customers and it
you close to your customers and it
you close to your customers and it brings money in the door you got to
brings money in the door you got to
brings money in the door you got to start making some cash so now we’re
start making some cash so now we’re
start making some cash so now we’re going to start our service based
going to start our service based
going to start our service based business you have to figure out what
business you have to figure out what
business you have to figure out what kind of business you’re going to be in
kind of business you’re going to be in
kind of business you’re going to be in and what’s going to make you different
and what’s going to make you different
and what’s going to make you different okay so gonzo here is in the lawn
okay so gonzo here is in the lawn
okay so gonzo here is in the lawn service business what gonzo didn’t tell
service business what gonzo didn’t tell
service business what gonzo didn’t tell me was what makes him different there’s
me was what makes him different there’s
me was what makes him different there’s a ton of lawn service companies right I
a ton of lawn service companies right I
a ton of lawn service companies right I can go walk down my street look at any
can go walk down my street look at any
can go walk down my street look at any of the telephone poles and I’ll see tons
of the telephone poles and I’ll see tons
of the telephone poles and I’ll see tons of ads for people offering to cut my
of ads for people offering to cut my
of ads for people offering to cut my grass in the summer and shovel my snow
grass in the summer and shovel my snow
grass in the summer and shovel my snow in the winter tons of these guys what
in the winter tons of these guys what
in the winter tons of these guys what makes you different what makes you stand
makes you different what makes you stand
makes you different what makes you stand out what do you believe in why should I
out what do you believe in why should I
out what do you believe in why should I buy from you why should I hire you
buy from you why should I hire you
buy from you why should I hire you what’s so great about the experience I’m
what’s so great about the experience I’m
what’s so great about the experience I’m going to get with your business versus
going to get with your business versus
going to get with your business versus doing it myself
doing it myself
doing it myself hiring my next-door neighbor’s kid or
hiring my next-door neighbor’s kid or
hiring my next-door neighbor’s kid or hiring a different company but you got
hiring a different company but you got
hiring a different company but you got to have that and when you’re talking
to have that and when you’re talking
to have that and when you’re talking about your business you got to you got
about your business you got to you got
about your business you got to you got to put it
to put it
to put it in your messages – you got to put it
in your messages – you got to put it
in your messages – you got to put it here you got to tell me why you’re
here you got to tell me why you’re
here you got to tell me why you’re different not phone your shut off
different not phone your shut off
different not phone your shut off not that you are just a lawncare company
not that you are just a lawncare company
not that you are just a lawncare company right it’s got to be in here now you’ve
right it’s got to be in here now you’ve
right it’s got to be in here now you’ve been in business for five years so
been in business for five years so
been in business for five years so there’s something something that’s right
there’s something something that’s right
there’s something something that’s right right you keep doing is there something
right you keep doing is there something
right you keep doing is there something you’re doing that’s right once you get a
you’re doing that’s right once you get a
you’re doing that’s right once you get a customer you’ve got to service them
customer you’ve got to service them
customer you’ve got to service them right you’re in a service based business
right you’re in a service based business
right you’re in a service based business you need to provide great service to
you need to provide great service to
you need to provide great service to your customers you got to care about
your customers you got to care about
your customers you got to care about them you got to give them something that
them you got to give them something that
them you got to give them something that they want to tell their friends about
they want to tell their friends about
they want to tell their friends about you need to be remarkable again
you need to be remarkable again
you need to be remarkable again something that people want to make a
something that people want to make a
something that people want to make a remark about what is that for your
remark about what is that for your
remark about what is that for your business because people are hiring you
business because people are hiring you
business because people are hiring you to cut their grass to rake their leaves
to cut their grass to rake their leaves
to cut their grass to rake their leaves to shovel their snow oh that’s great but
to shovel their snow oh that’s great but
to shovel their snow oh that’s great but they have other problems they have other
they have other problems they have other
they have other problems they have other deeper problems that they need help with
deeper problems that they need help with
deeper problems that they need help with that you could help them solve that your
that you could help them solve that your
that you could help them solve that your competition isn’t doing dig in there get
competition isn’t doing dig in there get
competition isn’t doing dig in there get to know your customers get to know their
to know your customers get to know their
to know your customers get to know their problems their pains and help them solve
problems their pains and help them solve
problems their pains and help them solve it and if it’s just you then you’re out
it and if it’s just you then you’re out
it and if it’s just you then you’re out talking your customers and you’re
talking your customers and you’re
talking your customers and you’re providing the best service possible and
providing the best service possible and
providing the best service possible and you’re fast in your response time and
you’re fast in your response time and
you’re fast in your response time and you’re going always over and above the
you’re going always over and above the
you’re going always over and above the call of duty to provide great service
call of duty to provide great service
call of duty to provide great service for them and if you brought on a team
for them and if you brought on a team
for them and if you brought on a team then they have to be able to do the same
then they have to be able to do the same
then they have to be able to do the same thing and they’re professional and
thing and they’re professional and
thing and they’re professional and courteous and you know can answer
courteous and you know can answer
courteous and you know can answer questions for the customers and they
questions for the customers and they
questions for the customers and they know what they’re doing but you have to
know what they’re doing but you have to
know what they’re doing but you have to have something that’s different right
have something that’s different right
have something that’s different right something that gives people a reason to
something that gives people a reason to
something that gives people a reason to keep coming back and hiring you and to
keep coming back and hiring you and to
keep coming back and hiring you and to keep telling their friends about you one
keep telling their friends about you one
keep telling their friends about you one thing I found so if we’re talking about
thing I found so if we’re talking about
thing I found so if we’re talking about the lawn care industry when I had my
the lawn care industry when I had my
the lawn care industry when I had my first place I used to have a I lived
first place I used to have a I lived
first place I used to have a I lived with my parents for a while then I had a
with my parents for a while then I had a
with my parents for a while then I had a basement apartment in an area and then I
basement apartment in an area and then I
basement apartment in an area and then I had a townhouse and then I eventually
had a townhouse and then I eventually
had a townhouse and then I eventually built my own house from scratch before I
built my own house from scratch before I
built my own house from scratch before I built my house in my basement apartment
built my house in my basement apartment
built my house in my basement apartment and in my townhouse and in the condo
and in my townhouse and in the condo
and in my townhouse and in the condo before that I never had to worry about
before that I never had to worry about
before that I never had to worry about blew my lawn it was always taken care of
blew my lawn it was always taken care of
blew my lawn it was always taken care of then I had my house and I had a lawn I
then I had my house and I had a lawn I
then I had my house and I had a lawn I had to worry about this thing and a lot
had to worry about this thing and a lot
had to worry about this thing and a lot of people don’t know enough about lawns
of people don’t know enough about lawns
of people don’t know enough about lawns and I was worried how do I fertilize and
and I was worried how do I fertilize and
and I was worried how do I fertilize and how short-throw cut the grass and how
how short-throw cut the grass and how
how short-throw cut the grass and how much need the water and in doing you see
much need the water and in doing you see
much need the water and in doing you see door you saw all of that stuff and ended
door you saw all of that stuff and ended
door you saw all of that stuff and ended up hiring a company
up hiring a company
up hiring a company that had a clear simple to follow
that had a clear simple to follow
that had a clear simple to follow maintenance program and they came into
maintenance program and they came into
maintenance program and they came into the defeating and the cutting and
the defeating and the cutting and
the defeating and the cutting and everything I needed done and they
everything I needed done and they
everything I needed done and they explained it to me in simple English
explained it to me in simple English
explained it to me in simple English language and they made it convenient for
language and they made it convenient for
language and they made it convenient for me and so I hired that company and I
me and so I hired that company and I
me and so I hired that company and I told my neighbors about this company
told my neighbors about this company
told my neighbors about this company made my life easier
made my life easier
made my life easier why wouldn’t I talk about them they were
why wouldn’t I talk about them they were
why wouldn’t I talk about them they were remarkable so how can you do something
remarkable so how can you do something
remarkable so how can you do something similar to really stand out because most
similar to really stand out because most
similar to really stand out because most people in that business are not super
people in that business are not super
people in that business are not super professional they don’t have big
professional they don’t have big
professional they don’t have big ambitions it’s a guy in a lawnmower
ambitions it’s a guy in a lawnmower
ambitions it’s a guy in a lawnmower right that’s what you’re competing
right that’s what you’re competing
right that’s what you’re competing against so you need to have something to
against so you need to have something to
against so you need to have something to stand out against a college kid who has
stand out against a college kid who has
stand out against a college kid who has a lawn mower and it cuts lawns for 20
a lawn mower and it cuts lawns for 20
a lawn mower and it cuts lawns for 20 bucks on the side or every weekend right
bucks on the side or every weekend right
bucks on the side or every weekend right that’s what you got to show a little
that’s what you got to show a little
that’s what you got to show a little more professionalism and more service
more professionalism and more service
more professionalism and more service for your customers that’s all the early
for your customers that’s all the early
for your customers that’s all the early stage lifecycle of your business now it
stage lifecycle of your business now it
stage lifecycle of your business now it depends on how far you really want to
depends on how far you really want to
depends on how far you really want to grow why you’re starting this and what
grow why you’re starting this and what
grow why you’re starting this and what you hope to accomplish what kind of
you hope to accomplish what kind of
you hope to accomplish what kind of impact you want to have on your
impact you want to have on your
impact you want to have on your community and an education for lawn care
community and an education for lawn care
community and an education for lawn care maintenance like why did you start this
maintenance like why did you start this
maintenance like why did you start this business I still have no idea what are
business I still have no idea what are
business I still have no idea what are you passionate about that’s got a shine
you passionate about that’s got a shine
you passionate about that’s got a shine through if you want to make this thing
through if you want to make this thing
through if you want to make this thing bigger it’s hard to scale a service
bigger it’s hard to scale a service
bigger it’s hard to scale a service based business it’s a lot harder than a
based business it’s a lot harder than a
based business it’s a lot harder than a product you can do it you can franchise
product you can do it you can franchise
product you can do it you can franchise it you can hire more people but you’re
it you can hire more people but you’re
it you can hire more people but you’re still trading your time for money
still trading your time for money
still trading your time for money so do you want this to be bigger do you
so do you want this to be bigger do you
so do you want this to be bigger do you want this to grow franchise you want
want this to grow franchise you want
want this to grow franchise you want this to grow bring it on a bigger team
this to grow bring it on a bigger team
this to grow bring it on a bigger team you want to stop trading your time for
you want to stop trading your time for
you want to stop trading your time for money and start building products and
money and start building products and
money and start building products and educational series for people how to
educational series for people how to
educational series for people how to manage their own lawns or how to train
manage their own lawns or how to train
manage their own lawns or how to train people other landscapers to build their
people other landscapers to build their
people other landscapers to build their own business right there’s a lot of
own business right there’s a lot of
own business right there’s a lot of opportunities for growth that it’s not
opportunities for growth that it’s not
opportunities for growth that it’s not always going to rely on you just trading
always going to rely on you just trading
always going to rely on you just trading your time for money by cutting people’s
your time for money by cutting people’s
your time for money by cutting people’s grass but you got to want it you want to
grass but you got to want it you want to
grass but you got to want it you want to want to build something bigger it’s not
want to build something bigger it’s not
want to build something bigger it’s not necessarily for everybody you have to
necessarily for everybody you have to
necessarily for everybody you have to decide in your heart if that’s the right
decide in your heart if that’s the right
decide in your heart if that’s the right thing for your business or not at the
thing for your business or not at the
thing for your business or not at the core of all of this for everybody who is
core of all of this for everybody who is
core of all of this for everybody who is starting up I love the service based
starting up I love the service based
starting up I love the service based business idea again because there’s
business idea again because there’s
business idea again because there’s limited cash flow going out and there’s
limited cash flow going out and there’s
limited cash flow going out and there’s lots of cash flow coming in that’s a
lots of cash flow coming in that’s a
lots of cash flow coming in that’s a good way to start a business but it’s a
good way to start a business but it’s a
good way to start a business but it’s a service based business you have to find
service based business you have to find
service based business you have to find ways to service
ways to service
ways to service your customers over-deliver like crazy
your customers over-deliver like crazy
your customers over-deliver like crazy on your service and your service
on your service and your service
on your service and your service business will grow believe if you guys
business will grow believe if you guys
business will grow believe if you guys like this video please give it a thumbs
like this video please give it a thumbs
like this video please give it a thumbs up below I’ll do more for you and I want
up below I’ll do more for you and I want
up below I’ll do more for you and I want to hear we have to say please leave a
to hear we have to say please leave a
to hear we have to say please leave a comment underneath you have a question
comment underneath you have a question
comment underneath you have a question leave it below I’ll make a video
leave it below I’ll make a video
leave it below I’ll make a video response for you thank you so much and
response for you thank you so much and
response for you thank you so much and I’ll see you soon
”
Be First to Comment