hi I’m Carmichael welcome to another edition of ask Evan in today’s video I’m
edition of ask Evan in today’s video I’m
edition of ask Evan in today’s video I’m going to do a follow-up question to a
going to do a follow-up question to a
going to do a follow-up question to a previous ask if in video we did before
previous ask if in video we did before
previous ask if in video we did before with one of our readers Elizabeth now
with one of our readers Elizabeth now
with one of our readers Elizabeth now Elizabeth runs a website that helps
Elizabeth runs a website that helps
Elizabeth runs a website that helps artists and it was all free just given
artists and it was all free just given
artists and it was all free just given information and profoundly if an artist
information and profoundly if an artist
information and profoundly if an artist and was looking for ways to monetize the
and was looking for ways to monetize the
and was looking for ways to monetize the site and thinking of what to do next
site and thinking of what to do next
site and thinking of what to do next with that company since it was maybe
with that company since it was maybe
with that company since it was maybe fulfilling for her but wasn’t providing
fulfilling for her but wasn’t providing
fulfilling for her but wasn’t providing an income stream and my recommendation
an income stream and my recommendation
an income stream and my recommendation at the time was to go out and instead of
at the time was to go out and instead of
at the time was to go out and instead of selling advertising something she had
selling advertising something she had
selling advertising something she had thought about go out and create your own
thought about go out and create your own
thought about go out and create your own product and when you have a loyal
product and when you have a loyal
product and when you have a loyal audience what you’ll find is they’re
audience what you’ll find is they’re
audience what you’ll find is they’re more likely to buy your product in the
more likely to buy your product in the
more likely to buy your product in the click on ads because the ads are you
click on ads because the ads are you
click on ads because the ads are you know the people have been our blindness
know the people have been our blindness
know the people have been our blindness and they’re less likely put on the eye
and they’re less likely put on the eye
and they’re less likely put on the eye so new visitors to website and click on
so new visitors to website and click on
so new visitors to website and click on ads repeat visitors woke up the knots
ads repeat visitors woke up the knots
ads repeat visitors woke up the knots what they will buy products so now she’s
what they will buy products so now she’s
what they will buy products so now she’s just launching a new product and then
just launching a new product and then
just launching a new product and then one of my advice on kind of had to build
one of my advice on kind of had to build
one of my advice on kind of had to build that up if she’s on the right strategy
that up if she’s on the right strategy
that up if she’s on the right strategy how to grow the business so Elizabeth
how to grow the business so Elizabeth
how to grow the business so Elizabeth typically the process is you have a
typically the process is you have a
typically the process is you have a whole bunch of people on your free site
whole bunch of people on your free site
whole bunch of people on your free site and what you’re doing is building a
and what you’re doing is building a
and what you’re doing is building a final so you have these 30,000 people
final so you have these 30,000 people
final so you have these 30,000 people that you’re reaching and that’s free and
that you’re reaching and that’s free and
that you’re reaching and that’s free and that’s going out every week you said on
that’s going out every week you said on
that’s going out every week you said on Thursday and that’s great you want to
Thursday and that’s great you want to
Thursday and that’s great you want to keep that up it’s fulfilling to help a
keep that up it’s fulfilling to help a
keep that up it’s fulfilling to help a lot of people you still provide a lot of
lot of people you still provide a lot of
lot of people you still provide a lot of great valuable information and what
great valuable information and what
great valuable information and what you’re doing there is building up a
you’re doing there is building up a
you’re doing there is building up a community helping with your SEO getting
community helping with your SEO getting
community helping with your SEO getting people to learn about the company you
people to learn about the company you
people to learn about the company you have the offerings that you have and
have the offerings that you have and
have the offerings that you have and then from there a small percentage will
then from there a small percentage will
then from there a small percentage will go on to want to buy whatever product or
go on to want to buy whatever product or
go on to want to buy whatever product or service you have but I wouldn’t give up
service you have but I wouldn’t give up
service you have but I wouldn’t give up that 30,000 you still want to keep that
that 30,000 you still want to keep that
that 30,000 you still want to keep that freebase going you still want to grow
freebase going you still want to grow
freebase going you still want to grow that as much as you can keep it targeted
that as much as you can keep it targeted
that as much as you can keep it targeted towards the community you’re going after
towards the community you’re going after
towards the community you’re going after provide still a lot of great information
provide still a lot of great information
provide still a lot of great information be seen as the expert for your industry
be seen as the expert for your industry
be seen as the expert for your industry and even though you’re not monetizing
and even though you’re not monetizing
and even though you’re not monetizing most of them small percentage will sign
most of them small percentage will sign
most of them small percentage will sign up for whatever program you’re trying to
up for whatever program you’re trying to
up for whatever program you’re trying to sell now what you usually find is the
sell now what you usually find is the
sell now what you usually find is the the market is to do a really good job
the market is to do a really good job
the market is to do a really good job with this online they start with a
with this online they start with a
with this online they start with a really low priced product
really low priced product
really low priced product something like seven bucks or ten bucks
something like seven bucks or ten bucks
something like seven bucks or ten bucks just low price product to get people to
just low price product to get people to
just low price product to get people to start getting used to spending money
start getting used to spending money
start getting used to spending money with you so it’s not just a free thing
with you so it’s not just a free thing
with you so it’s not just a free thing but they’re actually open up their
but they’re actually open up their
but they’re actually open up their wallet and give me money and then from
wallet and give me money and then from
wallet and give me money and then from there they start increasing the prices
there they start increasing the prices
there they start increasing the prices with other products giving even more
with other products giving even more
with other products giving even more value and once somebody’s bought from
value and once somebody’s bought from
value and once somebody’s bought from you wants and they’re really happy with
you wants and they’re really happy with
you wants and they’re really happy with it they’re more likely to want to buy
it they’re more likely to want to buy
it they’re more likely to want to buy again in Montgomery game so you give a
again in Montgomery game so you give a
again in Montgomery game so you give a really low price product but high value
really low price product but high value
really low price product but high value and people who buy up somehow this is
and people who buy up somehow this is
and people who buy up somehow this is really great Elizabeth has great stuff I
really great Elizabeth has great stuff I
really great Elizabeth has great stuff I want to keep going on with her and doing
want to keep going on with her and doing
want to keep going on with her and doing more and more with her and it’s a low
more and more with her and it’s a low
more and more with her and it’s a low entry point for them so your first
entry point for them so your first
entry point for them so your first product is 200 bucks or 500 bucks or
product is 200 bucks or 500 bucks or
product is 200 bucks or 500 bucks or something expensive most people are not
something expensive most people are not
something expensive most people are not going to want to do it because it’s it’s
going to want to do it because it’s it’s
going to want to do it because it’s it’s pricey and so there’s a high risk
pricey and so there’s a high risk
pricey and so there’s a high risk associated with it whereas if you start
associated with it whereas if you start
associated with it whereas if you start with something cheaper it’s easier to
with something cheaper it’s easier to
with something cheaper it’s easier to get somebody to open up the wall and say
get somebody to open up the wall and say
get somebody to open up the wall and say yes and then you start building a
yes and then you start building a
yes and then you start building a relationship with them even more than
relationship with them even more than
relationship with them even more than what you had and gable to up sell more
what you had and gable to up sell more
what you had and gable to up sell more products typically you find that model
products typically you find that model
products typically you find that model is seven dollar product fifty dollar
is seven dollar product fifty dollar
is seven dollar product fifty dollar product then a hundred dollar or two
product then a hundred dollar or two
product then a hundred dollar or two hundred product and then they’ll move up
hundred product and then they’ll move up
hundred product and then they’ll move up to things like live events or coaching
to things like live events or coaching
to things like live events or coaching which might be thousands of dollars but
which might be thousands of dollars but
which might be thousands of dollars but you’re building this funnel and at the
you’re building this funnel and at the
you’re building this funnel and at the top you know you have very few people
top you know you have very few people
top you know you have very few people who are spending a lot of money and then
who are spending a lot of money and then
who are spending a lot of money and then it starts going down from there until
it starts going down from there until
it starts going down from there until you get to the free who aren’t spending
you get to the free who aren’t spending
you get to the free who aren’t spending anything with you but your goal with
anything with you but your goal with
anything with you but your goal with each step is to move people from one
each step is to move people from one
each step is to move people from one step to the next step to the next step
step to the next step to the next step
step to the next step to the next step so more and more people start spending
so more and more people start spending
so more and more people start spending money with you now that may be a lot to
money with you now that may be a lot to
money with you now that may be a lot to take in considering you just launching
take in considering you just launching
take in considering you just launching your first product so you know it’s
your first product so you know it’s
your first product so you know it’s great where you’re starting it’s a great
great where you’re starting it’s a great
great where you’re starting it’s a great starting point to get going with your
starting point to get going with your
starting point to get going with your first product you might want to thank
first product you might want to thank
first product you might want to thank what other products could I sell after
what other products could I sell after
what other products could I sell after this one so i can get recurring
this one so i can get recurring
this one so i can get recurring customers buying more and more from me
customers buying more and more from me
customers buying more and more from me so these is what a great business is to
so these is what a great business is to
so these is what a great business is to sell more to existing customers than to
sell more to existing customers than to
sell more to existing customers than to try to go up and get new customers so
try to go up and get new customers so
try to go up and get new customers so having addition of products can help you
having addition of products can help you
having addition of products can help you do that so definitely on the right path
do that so definitely on the right path
do that so definitely on the right path keeping their train that freebase keep
keeping their train that freebase keep
keeping their train that freebase keep offering them a lot of value don’t make
offering them a lot of value don’t make
offering them a lot of value don’t make it too salesy still have a lot of good
it too salesy still have a lot of good
it too salesy still have a lot of good information that they want to check out
information that they want to check out
information that they want to check out and they look forward to your emails
and they look forward to your emails
and they look forward to your emails every thursday and then slowly introduce
every thursday and then slowly introduce
every thursday and then slowly introduce your your product a certain percentage
your your product a certain percentage
your your product a certain percentage will take it and that’s fine you keep
will take it and that’s fine you keep
will take it and that’s fine you keep working with them and introducing the
working with them and introducing the
working with them and introducing the parts as well
parts as well
parts as well so it’s great deep launching first
so it’s great deep launching first
so it’s great deep launching first product then that keep me posted when
product then that keep me posted when
product then that keep me posted when you got your second and third one out
you got your second and third one out
you got your second and third one out and how you’re doing if you have
and how you’re doing if you have
and how you’re doing if you have questions of course that we know so for
questions of course that we know so for
questions of course that we know so for those of you who are watching thank you
those of you who are watching thank you
those of you who are watching thank you and if you like the video please give it
and if you like the video please give it
and if you like the video please give it a thumbs up and I’d love to hear what
a thumbs up and I’d love to hear what
a thumbs up and I’d love to hear what you have to think if you have any other
you have to think if you have any other
you have to think if you have any other advice or I’d love to hear your
advice or I’d love to hear your
advice or I’d love to hear your experience as well if you want to leave
experience as well if you want to leave
experience as well if you want to leave a comment underneath the video and stay
a comment underneath the video and stay
a comment underneath the video and stay tuned for next episode
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