hi I’m Evan Carmichael welcome to another edition of ask Evan today’s
another edition of ask Evan today’s
another edition of ask Evan today’s question comes from Kay who is one of my
question comes from Kay who is one of my
question comes from Kay who is one of my face book readers I wanted to ask you
face book readers I wanted to ask you
face book readers I wanted to ask you about how to grow a business so the
about how to grow a business so the
about how to grow a business so the exact question is Evan you’re the man
exact question is Evan you’re the man
exact question is Evan you’re the man okay I’m a paint producer how do i
okay I’m a paint producer how do i
okay I’m a paint producer how do i increase sales so okay thanks for the
increase sales so okay thanks for the
increase sales so okay thanks for the question I’m sure it’s a question a lot
question I’m sure it’s a question a lot
question I’m sure it’s a question a lot of entrepreneurs face and how do they
of entrepreneurs face and how do they
of entrepreneurs face and how do they grow their business the first thing for
grow their business the first thing for
grow their business the first thing for you is I figure out how are you
you is I figure out how are you
you is I figure out how are you different so you know right here in your
different so you know right here in your
different so you know right here in your marketing messaging you always want to
marketing messaging you always want to
marketing messaging you always want to show how you’re different than your
show how you’re different than your
show how you’re different than your competition so you say you’re a paint
competition so you say you’re a paint
competition so you say you’re a paint producer that’s not really telling you
producer that’s not really telling you
producer that’s not really telling you much there’s a ton of paint producers
much there’s a ton of paint producers
much there’s a ton of paint producers what’s different about your product
what’s different about your product
what’s different about your product that’s really cool and you’re really
that’s really cool and you’re really
that’s really cool and you’re really unique that should make people
unique that should make people
unique that should make people interested in your paint versus other
interested in your paint versus other
interested in your paint versus other people’s paint if it’s you know highest
people’s paint if it’s you know highest
people’s paint if it’s you know highest quality or you know it’s you know has a
quality or you know it’s you know has a
quality or you know it’s you know has a green angle to it or its use for
green angle to it or its use for
green angle to it or its use for specific applications that’s what you
specific applications that’s what you
specific applications that’s what you really want to focus on first
really want to focus on first
really want to focus on first identifying yourself you may already
identifying yourself you may already
identifying yourself you may already know it you know why you’re different
know it you know why you’re different
know it you know why you’re different than your competitors if you don’t then
than your competitors if you don’t then
than your competitors if you don’t then you want to find that you know
you want to find that you know
you want to find that you know differentiating edge if you do know then
differentiating edge if you do know then
differentiating edge if you do know then you want to use that in all your
you want to use that in all your
you want to use that in all your messaging so any time you write in an
messaging so any time you write in an
messaging so any time you write in an email you’re explaining your business
email you’re explaining your business
email you’re explaining your business just like this where you wrote me an
just like this where you wrote me an
just like this where you wrote me an email you want to say why you’re
email you want to say why you’re
email you want to say why you’re different you know why you know you’re
different you know why you know you’re
different you know why you know you’re different paint producer compared to
different paint producer compared to
different paint producer compared to everybody else so first know you want
everybody else so first know you want
everybody else so first know you want increase sales you got to send out if
increase sales you got to send out if
increase sales you got to send out if you’re an average product you know
you’re an average product you know
you’re an average product you know selling the average customers and
selling the average customers and
selling the average customers and there’s nothing really unique about your
there’s nothing really unique about your
there’s nothing really unique about your business then you can’t really expect
business then you can’t really expect
business then you can’t really expect amazing results right you got to have
amazing results right you got to have
amazing results right you got to have something that’s different so again you
something that’s different so again you
something that’s different so again you really know what’s different about your
really know what’s different about your
really know what’s different about your business but if you do you want to make
business but if you do you want to make
business but if you do you want to make sure you’re clearly explaining that
sure you’re clearly explaining that
sure you’re clearly explaining that every time you’re talking about your
every time you’re talking about your
every time you’re talking about your company to people the next thing is I
company to people the next thing is I
company to people the next thing is I try to increase my my order size but
try to increase my my order size but
try to increase my my order size but going after bigger customers so for your
going after bigger customers so for your
going after bigger customers so for your type of business you got to go out to
type of business you got to go out to
type of business you got to go out to the bigger orders right hopefully not
the bigger orders right hopefully not
the bigger orders right hopefully not selling to you know friends and family
selling to you know friends and family
selling to you know friends and family and consumer market can be really tough
and consumer market can be really tough
and consumer market can be really tough to sell you know one-off cans of paint
to sell you know one-off cans of paint
to sell you know one-off cans of paint you want to go out there the bigger
you want to go out there the bigger
you want to go out there the bigger companies you know the guys were
companies you know the guys were
companies you know the guys were building subdivisions and retailers as
building subdivisions and retailers as
building subdivisions and retailers as an example so you want to make sure
an example so you want to make sure
an example so you want to make sure you’re focusing on those cheap
you’re focusing on those cheap
you’re focusing on those cheap as much as you can you may have to step
as much as you can you may have to step
as much as you can you may have to step it up you may start small and you know
it up you may start small and you know
it up you may start small and you know slowly build up your name exactly with
slowly build up your name exactly with
slowly build up your name exactly with my website we’ve got over 6,000 people
my website we’ve got over 6,000 people
my website we’ve got over 6,000 people who write for the website and when i
who write for the website and when i
who write for the website and when i first started one of my goals was to get
first started one of my goals was to get
first started one of my goals was to get Donald Trump on the website because he
Donald Trump on the website because he
Donald Trump on the website because he is you know one of the most well-known
is you know one of the most well-known
is you know one of the most well-known entrepreneurs but we didn’t start going
entrepreneurs but we didn’t start going
entrepreneurs but we didn’t start going after him because when I first started
after him because when I first started
after him because when I first started the business I didn’t have anything
the business I didn’t have anything
the business I didn’t have anything right nobody knew who ever Carmichael
right nobody knew who ever Carmichael
right nobody knew who ever Carmichael was just some some guy and trying to
was just some some guy and trying to
was just some some guy and trying to launch the website so i started off with
launch the website so i started off with
launch the website so i started off with you know people who i knew in my city
you know people who i knew in my city
you know people who i knew in my city and they were business go to the
and they were business go to the
and they were business go to the marketing consultants and then as we
marketing consultants and then as we
marketing consultants and then as we grew in popularity i use their names to
grew in popularity i use their names to
grew in popularity i use their names to go after other bloggers and we got you
go after other bloggers and we got you
go after other bloggers and we got you know you guys except goat and Guy
know you guys except goat and Guy
know you guys except goat and Guy Kawasaki to be involved in the website
Kawasaki to be involved in the website
Kawasaki to be involved in the website and then we slowly use their names and
and then we slowly use their names and
and then we slowly use their names and kept building building building
kept building building building
kept building building building eventually able to go after guys like
eventually able to go after guys like
eventually able to go after guys like Donald Trump so that was always my goal
Donald Trump so that was always my goal
Donald Trump so that was always my goal so you want to think big maybe start
so you want to think big maybe start
so you want to think big maybe start small right if you go right after the
small right if you go right after the
small right if you go right after the big fish sometimes I can work but often
big fish sometimes I can work but often
big fish sometimes I can work but often it doesn’t so you want to make sure you
it doesn’t so you want to make sure you
it doesn’t so you want to make sure you still building the momentum underneath
still building the momentum underneath
still building the momentum underneath you to like you know get to that step so
you to like you know get to that step so
you to like you know get to that step so for you or make sure you have that
for you or make sure you have that
for you or make sure you have that bigger goal to be able to sell much
bigger goal to be able to sell much
bigger goal to be able to sell much bigger quantities so who are the people
bigger quantities so who are the people
bigger quantities so who are the people who can make you know by tens and
who can make you know by tens and
who can make you know by tens and hundreds of thousands of cans of paint
hundreds of thousands of cans of paint
hundreds of thousands of cans of paint from you those are the guys you want to
from you those are the guys you want to
from you those are the guys you want to be eventually selling to the last thing
be eventually selling to the last thing
be eventually selling to the last thing there is I would try to find a thin
there is I would try to find a thin
there is I would try to find a thin wedge in and then over deliver so
wedge in and then over deliver so
wedge in and then over deliver so chances are where were these big
chances are where were these big
chances are where were these big customers are they already have a paint
customers are they already have a paint
customers are they already have a paint supplier right so how do you stand out
supplier right so how do you stand out
supplier right so how do you stand out and separate yourself from them first is
and separate yourself from them first is
and separate yourself from them first is you know being different what’s so
you know being different what’s so
you know being different what’s so unique about your product that’s you
unique about your product that’s you
unique about your product that’s you know compared to everybody else but then
know compared to everybody else but then
know compared to everybody else but then you know they may not be happy with
you know they may not be happy with
you know they may not be happy with their current paint supplier so there’s
their current paint supplier so there’s
their current paint supplier so there’s an opportunity for you to come in on a
an opportunity for you to come in on a
an opportunity for you to come in on a small order you know even if they want
small order you know even if they want
small order you know even if they want to try you out it’s very common with
to try you out it’s very common with
to try you out it’s very common with will take a small order want to try you
will take a small order want to try you
will take a small order want to try you out see you know if it sells see how
out see you know if it sells see how
out see you know if it sells see how great a company or to work with they’re
great a company or to work with they’re
great a company or to work with they’re not going to make a gigantic order for
not going to make a gigantic order for
not going to make a gigantic order for you from you and then find out you can’t
you from you and then find out you can’t
you from you and then find out you can’t deliver your bad service the product is
deliver your bad service the product is
deliver your bad service the product is crap you know so they’re always going to
crap you know so they’re always going to
crap you know so they’re always going to want to try it on a small scale first
want to try it on a small scale first
want to try it on a small scale first once you get that opportunity even if
once you get that opportunity even if
once you get that opportunity even if you’re not making money on it you want
you’re not making money on it you want
you’re not making money on it you want to over-deliver like crazy you want to
to over-deliver like crazy you want to
to over-deliver like crazy you want to provide so much service go away above
provide so much service go away above
provide so much service go away above and beyond anything that you
and beyond anything that you
and beyond anything that you competition is doing whatever that means
competition is doing whatever that means
competition is doing whatever that means for your business you want to make sure
for your business you want to make sure
for your business you want to make sure your clients know who you are and are
your clients know who you are and are
your clients know who you are and are super excited to be working with you and
super excited to be working with you and
super excited to be working with you and over-the-moon happy with the service
over-the-moon happy with the service
over-the-moon happy with the service they provide on top of the quality
they provide on top of the quality
they provide on top of the quality product I’m assuming you’re creating
product I’m assuming you’re creating
product I’m assuming you’re creating with your paint right you want to go way
with your paint right you want to go way
with your paint right you want to go way above and beyond whatever that means if
above and beyond whatever that means if
above and beyond whatever that means if it means going and helping them with
it means going and helping them with
it means going and helping them with their painting if it means going into
their painting if it means going into
their painting if it means going into the store and doing demos whatever it is
the store and doing demos whatever it is
the store and doing demos whatever it is at the start to make sure that you’re
at the start to make sure that you’re
at the start to make sure that you’re sending out and you’re providing the
sending out and you’re providing the
sending out and you’re providing the training and support that’s needed for
training and support that’s needed for
training and support that’s needed for them to understand your product if you
them to understand your product if you
them to understand your product if you do that you’re going to stand out from
do that you’re going to stand out from
do that you’re going to stand out from your competition the next time then
your competition the next time then
your competition the next time then linking the look of paint order you know
linking the look of paint order you know
linking the look of paint order you know who are they going to go with the guy
who are they going to go with the guy
who are they going to go with the guy was giving them all this great support
was giving them all this great support
was giving them all this great support and training and customers love or the
and training and customers love or the
and training and customers love or the guy who’s kind of you know leaving them
guy who’s kind of you know leaving them
guy who’s kind of you know leaving them alone so that’s the great way in get
alone so that’s the great way in get
alone so that’s the great way in get your test market offer to do something
your test market offer to do something
your test market offer to do something really small scale and then over deliver
really small scale and then over deliver
really small scale and then over deliver like crazy bull them away with your
like crazy bull them away with your
like crazy bull them away with your service and they’re going to come back
service and they’re going to come back
service and they’re going to come back make bigger orders or firm or clients
make bigger orders or firm or clients
make bigger orders or firm or clients you expand your markets hopefully that
you expand your markets hopefully that
you expand your markets hopefully that helps if you guys like the video please
helps if you guys like the video please
helps if you guys like the video please give it a thumbs up below I always love
give it a thumbs up below I always love
give it a thumbs up below I always love seeing the thumbs ups and it makes me
seeing the thumbs ups and it makes me
seeing the thumbs ups and it makes me want to do more of these videos for you
want to do more of these videos for you
want to do more of these videos for you guys and if you have a thought how he
guys and if you have a thought how he
guys and if you have a thought how he can increase orders or if you have a
can increase orders or if you have a
can increase orders or if you have a question for me I always read the
question for me I always read the
question for me I always read the comments below of each video so I’d
comments below of each video so I’d
comments below of each video so I’d appreciate if you want to leave a
appreciate if you want to leave a
appreciate if you want to leave a comment just let me know what you think
comment just let me know what you think
comment just let me know what you think of them so thank you and you’ll see you
of them so thank you and you’ll see you
of them so thank you and you’ll see you on the next episode
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