just because you’re doing something and you’re successful at it does not mean
you’re successful at it does not mean
you’re successful at it does not mean you have to continue doing it if you do
you have to continue doing it if you do
you have to continue doing it if you do two things it’s hard to be good at those
two things it’s hard to be good at those
two things it’s hard to be good at those two things but if you do like a bunch of
two things but if you do like a bunch of
two things but if you do like a bunch of things that are all somewhat related
things that are all somewhat related
things that are all somewhat related they kind of like fuel into each other
they kind of like fuel into each other
they kind of like fuel into each other what’s the single worst marketing
what’s the single worst marketing
what’s the single worst marketing decision that you can make and I think
decision that you can make and I think
decision that you can make and I think we’ve all been there
we’ve all been there
we’ve all been there it’s that you start with a crappy
it’s that you start with a crappy
it’s that you start with a crappy product I think the big thing is you
product I think the big thing is you
product I think the big thing is you don’t leave until you spotted the
don’t leave until you spotted the
don’t leave until you spotted the landing I find us so many young people
landing I find us so many young people
landing I find us so many young people it’s like I want them to be successful
it’s like I want them to be successful
it’s like I want them to be successful or I want them to work well for me like
or I want them to work well for me like
or I want them to work well for me like more than they want it for themselves
more than they want it for themselves
more than they want it for themselves I’ve worked on close to a dozen
I’ve worked on close to a dozen
I’ve worked on close to a dozen bestsellers it was the single most
bestsellers it was the single most
bestsellers it was the single most effective thing that I’ve ever seen in
effective thing that I’ve ever seen in
effective thing that I’ve ever seen in the history of book marketing wealth is
the history of book marketing wealth is
the history of book marketing wealth is nice if you have it but if you make your
nice if you have it but if you make your
nice if you have it but if you make your personal happiness dependent on having
personal happiness dependent on having
personal happiness dependent on having this money that’s bad honestly if I ever
this money that’s bad honestly if I ever
this money that’s bad honestly if I ever caught like the 18 year old version of
caught like the 18 year old version of
caught like the 18 year old version of myself saying I was like destined for
myself saying I was like destined for
myself saying I was like destined for greatness or some ridiculous thing like
greatness or some ridiculous thing like
greatness or some ridiculous thing like that I would be two of them or how do we
that I would be two of them or how do we
that I would be two of them or how do we make this product Oh viral but of course
make this product Oh viral but of course
make this product Oh viral but of course it’s never going to go viral because it
it’s never going to go viral because it
it’s never going to go viral because it sucks if you think you already know
sucks if you think you already know
sucks if you think you already know everything you’ve stopped being a
everything you’ve stopped being a
everything you’ve stopped being a student and you’re not going to learn
student and you’re not going to learn
student and you’re not going to learn anymore
anymore
anymore I’m an American author marketer and
I’m an American author marketer and
I’m an American author marketer and entrepreneur I’m a media strategist
entrepreneur I’m a media strategist
entrepreneur I’m a media strategist behind best-selling authors like Tony
behind best-selling authors like Tony
behind best-selling authors like Tony Robbins and Robert Greene I’ve worked
Robbins and Robert Greene I’ve worked
Robbins and Robert Greene I’ve worked with big brands like Google complex and
with big brands like Google complex and
with big brands like Google complex and taser I’m the former marketing director
taser I’m the former marketing director
taser I’m the former marketing director for American Apparel and I’m going to
for American Apparel and I’m going to
for American Apparel and I’m going to editor-at-large the New York Observer
editor-at-large the New York Observer
editor-at-large the New York Observer i’m ryan holiday and here are my top ten
i’m ryan holiday and here are my top ten
i’m ryan holiday and here are my top ten rules for success just because you’re
rules for success just because you’re
rules for success just because you’re doing something and you’re successful at
doing something and you’re successful at
doing something and you’re successful at it does not mean you have to continue
it does not mean you have to continue
it does not mean you have to continue doing it and in some ways your
doing it and in some ways your
doing it and in some ways your willingness to take big risks
tip lines where your life is going like
tip lines where your life is going like click right now you know I got a great
click right now you know I got a great
click right now you know I got a great house I got this cool stuff like am I
house I got this cool stuff like am I
house I got this cool stuff like am I willing if the right opportunity comes
willing if the right opportunity comes
willing if the right opportunity comes up am I willing to leverage all that to
up am I willing to leverage all that to
up am I willing to leverage all that to bet again that that your your
bet again that that your your
bet again that that your your willingness to take those risks
willingness to take those risks
willingness to take those risks especially when you’re young is the
especially when you’re young is the
especially when you’re young is the difference between like I think an
difference between like I think an
difference between like I think an average life and an extraordinary life
average life and an extraordinary life
average life and an extraordinary life what I found that I have this weird
what I found that I have this weird
what I found that I have this weird thing where I think like if you do one
thing where I think like if you do one
thing where I think like if you do one thing you can be like really good at
thing you can be like really good at
thing you can be like really good at that one thing if you do two things it’s
that one thing if you do two things it’s
that one thing if you do two things it’s hard to be good at those two things but
hard to be good at those two things but
hard to be good at those two things but if you do like a bunch of things that
if you do like a bunch of things that
if you do like a bunch of things that are all somewhat related they’re kind of
are all somewhat related they’re kind of
are all somewhat related they’re kind of like fuel into each other so it’s like
like fuel into each other so it’s like
like fuel into each other so it’s like I was working for these authors and I
I was working for these authors and I
I was working for these authors and I was learning how blogging works which
was learning how blogging works which
was learning how blogging works which turned around and became very relevant
turned around and became very relevant
turned around and became very relevant at American Apparel but there I’m
at American Apparel but there I’m
at American Apparel but there I’m learning other things about like ad
learning other things about like ad
learning other things about like ad buying and you know media and stuff like
buying and you know media and stuff like
buying and you know media and stuff like that and then you know since I’m working
that and then you know since I’m working
that and then you know since I’m working with the authors I’m learning how books
with the authors I’m learning how books
with the authors I’m learning how books get made so all the the things are sort
get made so all the the things are sort
get made so all the the things are sort of this series of like concentric
of this series of like concentric
of this series of like concentric circles that that sort of all add to
circles that that sort of all add to
circles that that sort of all add to each other so for me it’s it’s it’s not
each other so for me it’s it’s it’s not
each other so for me it’s it’s it’s not like I did one thing and I dedicated
like I did one thing and I dedicated
like I did one thing and I dedicated myself totally to that and then I did
myself totally to that and then I did
myself totally to that and then I did another thing that I did another thing
another thing that I did another thing
another thing that I did another thing it was like all sort of simultaneous
it was like all sort of simultaneous
it was like all sort of simultaneous there was one period where I was I was
there was one period where I was I was
there was one period where I was I was very I had basically like three
very I had basically like three
very I had basically like three full-time jobs which was not exactly a
full-time jobs which was not exactly a
full-time jobs which was not exactly a fun experience but it was it sort of
fun experience but it was it sort of
fun experience but it was it sort of compressed of a period of learning which
compressed of a period of learning which
compressed of a period of learning which that would have normally taken like
that would have normally taken like
that would have normally taken like years into like one or two years where I
years into like one or two years where I
years into like one or two years where I just learned so much that then I could
just learned so much that then I could
just learned so much that then I could you know experiment and do things when I
you know experiment and do things when I
you know experiment and do things when I took some of that stuff off my plate
took some of that stuff off my plate
took some of that stuff off my plate what’s the single worst marketing
what’s the single worst marketing
what’s the single worst marketing decision that you can make and I think
decision that you can make and I think
decision that you can make and I think we’ve all been there it’s that you start
we’ve all been there it’s that you start
we’ve all been there it’s that you start with a crappy product but as marketers
with a crappy product but as marketers
with a crappy product but as marketers this is what we do day in and day out
this is what we do day in and day out
this is what we do day in and day out our job starts when the product is
our job starts when the product is
our job starts when the product is finished but a growth actor says why why
finished but a growth actor says why why
finished but a growth actor says why why can’t the product be improved why does
can’t the product be improved why does
can’t the product be improved why does it have to start why does it have to
it have to start why does it have to
it have to start why does it have to start so late in the process why are we
start so late in the process why are we
start so late in the process why are we getting handed this final product when
getting handed this final product when
getting handed this final product when market feedback would would incorporate
market feedback would would incorporate
market feedback would would incorporate into the product product the elements
into the product product the elements
into the product product the elements that make it successful and so when
that make it successful and so when
that make it successful and so when marketers stop thinking of their job as
marketers stop thinking of their job as
marketers stop thinking of their job as to simply
to simply
to simply work on what’s already been done but to
work on what’s already been done but to
work on what’s already been done but to answer these questions who is the
answer these questions who is the
answer these questions who is the product for why would they use it why do
product for why would they use it why do
product for why would they use it why do I use it
I use it
I use it marketing is baked into the product so I
marketing is baked into the product so I
marketing is baked into the product so I love this quote from Paul Graham the
love this quote from Paul Graham the
love this quote from Paul Graham the founder of Y Combinator he says make
founder of Y Combinator he says make
founder of Y Combinator he says make stuff people want that’s the best
stuff people want that’s the best
stuff people want that’s the best marketing decision that you can make and
marketing decision that you can make and
marketing decision that you can make and I think if you look at a company like
I think if you look at a company like
I think if you look at a company like Instagram you see this very clearly
Instagram you see this very clearly
Instagram you see this very clearly right Instagram launched as a Foursquare
right Instagram launched as a Foursquare
right Instagram launched as a Foursquare competitor called bourbon it was a
competitor called bourbon it was a
competitor called bourbon it was a geolocation service and it had a feature
geolocation service and it had a feature
geolocation service and it had a feature that allowed people to upload photos and
that allowed people to upload photos and
that allowed people to upload photos and put filters on them it got a little bit
put filters on them it got a little bit
put filters on them it got a little bit of traction but nothing nothing truly
of traction but nothing nothing truly
of traction but nothing nothing truly profound and so they decide they’re
profound and so they decide they’re
profound and so they decide they’re going to zoom in on this single feature
going to zoom in on this single feature
going to zoom in on this single feature they’re going to they’re going to throw
they’re going to they’re going to throw
they’re going to they’re going to throw everything that they’ve done out so far
everything that they’ve done out so far
everything that they’ve done out so far and they’re they’re going to rebrand his
and they’re they’re going to rebrand his
and they’re they’re going to rebrand his Instagram it launches I think there’s
Instagram it launches I think there’s
Instagram it launches I think there’s something like 25,000 downloads its
something like 25,000 downloads its
something like 25,000 downloads its first its first day and it sells to
first its first day and it sells to
first its first day and it sells to Facebook a year later for a billion
Facebook a year later for a billion
Facebook a year later for a billion dollars
dollars
dollars so you could argue that the best
so you could argue that the best
so you could argue that the best marketing decision that Instagram made
marketing decision that Instagram made
marketing decision that Instagram made was changing from bourbon to Instagram
was changing from bourbon to Instagram
was changing from bourbon to Instagram everything else was extra everything
everything else was extra everything
everything else was extra everything else was window dressing the more the
else was window dressing the more the
else was window dressing the more the product was the marketing I think the
product was the marketing I think the
product was the marketing I think the big thing is you don’t leave until you
big thing is you don’t leave until you
big thing is you don’t leave until you spotted the landing right and so I think
spotted the landing right and so I think
spotted the landing right and so I think what people are like I hate what I’m
what people are like I hate what I’m
what people are like I hate what I’m doing so I’m going to stop doing it and
doing so I’m going to stop doing it and
doing so I’m going to stop doing it and then they think they’re what they love
then they think they’re what they love
then they think they’re what they love doing is magically gonna fall in their
doing is magically gonna fall in their
doing is magically gonna fall in their lap and it doesn’t work that way it’s
lap and it doesn’t work that way it’s
lap and it doesn’t work that way it’s like their again you know Mark
like their again you know Mark
like their again you know Mark Zuckerberg didn’t start Facebook after
Zuckerberg didn’t start Facebook after
Zuckerberg didn’t start Facebook after he dropped out he started a side project
he dropped out he started a side project
he dropped out he started a side project in college they built it into something
in college they built it into something
in college they built it into something that it was then realistic and
that it was then realistic and
that it was then realistic and reasonable to transfer his energies from
reasonable to transfer his energies from
reasonable to transfer his energies from traditional things to the untraditional
traditional things to the untraditional
traditional things to the untraditional thing and so you know I started reaching
thing and so you know I started reaching
thing and so you know I started reaching out to authors that I wanted to meet and
out to authors that I wanted to meet and
out to authors that I wanted to meet and you know learn from while I was in
you know learn from while I was in
you know learn from while I was in college I didn’t quit college was I
college I didn’t quit college was I
college I didn’t quit college was I hated it and then go do this thing so I
hated it and then go do this thing so I
hated it and then go do this thing so I think that’s that’s a very important
think that’s that’s a very important
think that’s that’s a very important thing that people have to realize it’s
thing that people have to realize it’s
thing that people have to realize it’s not it will magically get the life that
not it will magically get the life that
not it will magically get the life that you want it’s a series of steps and take
you want it’s a series of steps and take
you want it’s a series of steps and take the smallest possible step you can and
the smallest possible step you can and
the smallest possible step you can and then you take another one and another
then you take another one and another
then you take another one and another one another one and then all of a sudden
one another one and then all of a sudden
one another one and then all of a sudden you start to get there starts to be
you start to get there starts to be
you start to get there starts to be just some momentum but the next step is
just some momentum but the next step is
just some momentum but the next step is clear you know I would have had note
clear you know I would have had note
clear you know I would have had note when I was dropping out I had no idea
when I was dropping out I had no idea
when I was dropping out I had no idea that it would lead to where I am now
that it would lead to where I am now
that it would lead to where I am now it’s a series of individual decisions
it’s a series of individual decisions
it’s a series of individual decisions but I knew that it was probably going in
but I knew that it was probably going in
but I knew that it was probably going in the direction that I wanted to go so I’m
the direction that I wanted to go so I’m
the direction that I wanted to go so I’m more a proponent of like having the
more a proponent of like having the
more a proponent of like having the direction that you want ahead and rather
direction that you want ahead and rather
direction that you want ahead and rather than like going like you know by 28
than like going like you know by 28
than like going like you know by 28 years old I’m going to be the first
years old I’m going to be the first
years old I’m going to be the first woman to land on the moon you know like
woman to land on the moon you know like
woman to land on the moon you know like that is very certain and it in some ways
that is very certain and it in some ways
that is very certain and it in some ways probably limits you from other awesome
probably limits you from other awesome
probably limits you from other awesome stuff that might have come up along the
stuff that might have come up along the
stuff that might have come up along the way on my biography on the back of the
way on my biography on the back of the
way on my biography on the back of the book it’s just like Ryan apprenticed
book it’s just like Ryan apprenticed
book it’s just like Ryan apprenticed under Auto Creed that’s a word that you
under Auto Creed that’s a word that you
under Auto Creed that’s a word that you make up for what happened after it
make up for what happened after it
make up for what happened after it happened you know what I mean like it’s
happened you know what I mean like it’s
happened you know what I mean like it’s not like I met him at this lunch and he
not like I met him at this lunch and he
not like I met him at this lunch and he said like and then he you know he in
said like and then he you know he in
said like and then he you know he in some ceremony like inducted me into
some ceremony like inducted me into
some ceremony like inducted me into being his apprenticeship like what his
being his apprenticeship like what his
being his apprenticeship like what his apprentice like we’re like Masons or
apprentice like we’re like Masons or
apprentice like we’re like Masons or something you know it was hey I’m gonna
something you know it was hey I’m gonna
something you know it was hey I’m gonna give you a shot on this thing because I
give you a shot on this thing because I
give you a shot on this thing because I need some help with something because I
need some help with something because I
need some help with something because I don’t want to transcribe all these
don’t want to transcribe all these
don’t want to transcribe all these really long interviews fine whatever you
really long interviews fine whatever you
really long interviews fine whatever you you’re willing to pay me to do it I will
you’re willing to pay me to do it I will
you’re willing to pay me to do it I will do it and I’m going to deliver something
do it and I’m going to deliver something
do it and I’m going to deliver something that you’re going to be happy with and
that you’re going to be happy with and
that you’re going to be happy with and then if you have and then I’m going to
then if you have and then I’m going to
then if you have and then I’m going to ask you for feedback I’m going to ask
ask you for feedback I’m going to ask
ask you for feedback I’m going to ask how I can improve then I’m going to ask
how I can improve then I’m going to ask
how I can improve then I’m going to ask for another shot and I’m going to get
for another shot and I’m going to get
for another shot and I’m going to get better that time and I’m just going to
better that time and I’m just going to
better that time and I’m just going to slowly build momentum and Trust with you
slowly build momentum and Trust with you
slowly build momentum and Trust with you and that’s what I did it you know there
and that’s what I did it you know there
and that’s what I did it you know there was there was no informal arrangement or
was there was no informal arrangement or
was there was no informal arrangement or there’s no formal arrangement sometimes
there’s no formal arrangement sometimes
there’s no formal arrangement sometimes we would go weeks or months without
we would go weeks or months without
we would go weeks or months without talking because he was busy and I
talking because he was busy and I
talking because he was busy and I understood that my job was to contribute
understood that my job was to contribute
understood that my job was to contribute and not be a burden or a thing that he
and not be a burden or a thing that he
and not be a burden or a thing that he would have to feel obligated to you know
would have to feel obligated to you know
would have to feel obligated to you know monitor or whatever and when he didn’t
monitor or whatever and when he didn’t
monitor or whatever and when he didn’t give me something to do I would try to
give me something to do I would try to
give me something to do I would try to think like is there something that I can
think like is there something that I can
think like is there something that I can do that he hasn’t asked me to do and how
do that he hasn’t asked me to do and how
do that he hasn’t asked me to do and how can I make that contribution and how can
can I make that contribution and how can
can I make that contribution and how can i how can I have me working for him be
i how can I have me working for him be
i how can I have me working for him be as painless for him as possible the
as painless for him as possible the
as painless for him as possible the second thing that I you know I find when
second thing that I you know I find when
second thing that I you know I find when I hire a lot of young people that I
I hire a lot of young people that I
I hire a lot of young people that I think I was able to differentiate myself
think I was able to differentiate myself
think I was able to differentiate myself with is I wanted it really bad and he
with is I wanted it really bad and he
with is I wanted it really bad and he knew that anytime
knew that anytime
knew that anytime he knew that like I always wanted more
he knew that like I always wanted more
he knew that like I always wanted more and he never had to chase me like he
and he never had to chase me like he
and he never had to chase me like he never had to call me twice or email me
never had to call me twice or email me
never had to call me twice or email me and say like you know Ryan I emailed you
and say like you know Ryan I emailed you
and say like you know Ryan I emailed you three days ago
three days ago
three days ago I haven’t even gotten back to me because
I haven’t even gotten back to me because
I haven’t even gotten back to me because like she gave me a week deadline it was
like she gave me a week deadline it was
like she gave me a week deadline it was done in three days
done in three days
done in three days you know or if he called me I called him
you know or if he called me I called him
you know or if he called me I called him right back if he asked me to read a book
right back if he asked me to read a book
right back if he asked me to read a book I read it and I didn’t give him excuses
I read it and I didn’t give him excuses
I read it and I didn’t give him excuses for why right you know like I find with
for why right you know like I find with
for why right you know like I find with so many young people it’s like I want
so many young people it’s like I want
so many young people it’s like I want them to be successful or I want them to
them to be successful or I want them to
them to be successful or I want them to work well for me like more than they
work well for me like more than they
work well for me like more than they want it for themselves
want it for themselves
want it for themselves in late 2012 I worked on a book launch
in late 2012 I worked on a book launch
in late 2012 I worked on a book launch for Tim Ferriss he wrote a book called
for Tim Ferriss he wrote a book called
for Tim Ferriss he wrote a book called the 4-hour chef it was his third book it
the 4-hour chef it was his third book it
the 4-hour chef it was his third book it was published by Amazon and because it
was published by Amazon and because it
was published by Amazon and because it was published by Amazon we found out at
was published by Amazon we found out at
was published by Amazon we found out at the very last minute about six weeks
the very last minute about six weeks
the very last minute about six weeks before launch that it was going to be
before launch that it was going to be
before launch that it was going to be banned by every major book store in the
banned by every major book store in the
banned by every major book store in the United States um and this is pretty much
United States um and this is pretty much
United States um and this is pretty much the worst thing that can happen to you
the worst thing that can happen to you
the worst thing that can happen to you if you were doing a traditional book
if you were doing a traditional book
if you were doing a traditional book launch because that’s where books are
launch because that’s where books are
launch because that’s where books are sold so how do we hit the New York Times
sold so how do we hit the New York Times
sold so how do we hit the New York Times bestseller list how do we move copies if
bestseller list how do we move copies if
bestseller list how do we move copies if all the traditional marketing stuff is
all the traditional marketing stuff is
all the traditional marketing stuff is out the window that that leaves growth
out the window that that leaves growth
out the window that that leaves growth hacking right how do we do this how do
hacking right how do we do this how do
hacking right how do we do this how do we treat this book like a startup that
we treat this book like a startup that
we treat this book like a startup that we’re creating from nothing one of the
we’re creating from nothing one of the
we’re creating from nothing one of the first things we did was a was a
first things we did was a was a
first things we did was a was a BitTorrent giveaway where we gave away
BitTorrent giveaway where we gave away
BitTorrent giveaway where we gave away something like 250 pages of the book
something like 250 pages of the book
something like 250 pages of the book videos photos all sorts of extra stuff
videos photos all sorts of extra stuff
videos photos all sorts of extra stuff ended up getting downloaded I think
ended up getting downloaded I think
ended up getting downloaded I think about three million times that drove two
about three million times that drove two
about three million times that drove two hundred and fifty thousand people to the
hundred and fifty thousand people to the
hundred and fifty thousand people to the Amazon page it was the single most
Amazon page it was the single most
Amazon page it was the single most effective thing I’ve worked on close to
effective thing I’ve worked on close to
effective thing I’ve worked on close to a dozen bestsellers it was the single
a dozen bestsellers it was the single
a dozen bestsellers it was the single most effective thing that I’ve ever seen
most effective thing that I’ve ever seen
most effective thing that I’ve ever seen in the history of book marketing and it
in the history of book marketing and it
in the history of book marketing and it came from giving a sizable portion of
came from giving a sizable portion of
came from giving a sizable portion of the book away um and and so it was it
the book away um and and so it was it
the book away um and and so it was it was this proof for me that the
was this proof for me that the
was this proof for me that the traditional marketing the the
traditional marketing the the
traditional marketing the the untrackable the untested things aren’t
untrackable the untested things aren’t
untrackable the untested things aren’t working anymore and that we want to
working anymore and that we want to
working anymore and that we want to experiment we want to try new things
experiment we want to try new things
experiment we want to try new things what Seneca is saying is he’s not and
what Seneca is saying is he’s not and
what Seneca is saying is he’s not and all the stoves they’re not saying like
all the stoves they’re not saying like
all the stoves they’re not saying like you can’t be wealthy you can’t be
you can’t be wealthy you can’t be
you can’t be wealthy you can’t be successful you can’t go out and do
successful you can’t go out and do
successful you can’t go out and do things what they’re saying is that you
things what they’re saying is that you
things what they’re saying is that you can’t you can’t be dependent on these
can’t you can’t be dependent on these
can’t you can’t be dependent on these things like he’s saying like wealth is
things like he’s saying like wealth is
things like he’s saying like wealth is nice if you have it but if you may
nice if you have it but if you may
nice if you have it but if you may your personal happiness depended on
your personal happiness depended on
your personal happiness depended on having this money that’s bad because
having this money that’s bad because
having this money that’s bad because it’s not in your control right the
it’s not in your control right the
it’s not in your control right the economy could melt down at any moment or
economy could melt down at any moment or
economy could melt down at any moment or your house could burn down or you could
your house could burn down or you could
your house could burn down or you could lose your job and if you have equated
lose your job and if you have equated
lose your job and if you have equated wealth with personal happiness now your
wealth with personal happiness now your
wealth with personal happiness now your personal happiness is outside of your
personal happiness is outside of your
personal happiness is outside of your control and so stoicism is about control
control and so stoicism is about control
control and so stoicism is about control in that sense how do you how do you make
in that sense how do you how do you make
in that sense how do you how do you make the distinction between externals and
the distinction between externals and
the distinction between externals and internals and focus most of your energy
internals and focus most of your energy
internals and focus most of your energy on internals having externals is nice
on internals having externals is nice
on internals having externals is nice but sort of what what they would say is
but sort of what what they would say is
but sort of what what they would say is that understand that they are yours in
that understand that they are yours in
that understand that they are yours in trust which means that they could leave
trust which means that they could leave
trust which means that they could leave you at any moment
you at any moment
you at any moment and a lot of the stoic exercises are
and a lot of the stoic exercises are
and a lot of the stoic exercises are sort of about practicing not having
sort of about practicing not having
sort of about practicing not having those things so Seneca was famous he one
those things so Seneca was famous he one
those things so Seneca was famous he one day a month he would practice being poor
day a month he would practice being poor
day a month he would practice being poor so you’d wear like crappy clothes and he
so you’d wear like crappy clothes and he
so you’d wear like crappy clothes and he would like not eat at his house and he
would like not eat at his house and he
would like not eat at his house and he would sleep outside and he would just I
would sleep outside and he would just I
would sleep outside and he would just I mean it’s even more now like a metaphor
mean it’s even more now like a metaphor
mean it’s even more now like a metaphor than anything else but the idea is like
than anything else but the idea is like
than anything else but the idea is like we’re so afraid of these things so we
we’re so afraid of these things so we
we’re so afraid of these things so we don’t think about them and therefore
don’t think about them and therefore
don’t think about them and therefore we’re not prepared for them and then it
we’re not prepared for them and then it
we’re not prepared for them and then it makes them much scarier and we dread
makes them much scarier and we dread
makes them much scarier and we dread them that much more even though if you
them that much more even though if you
them that much more even though if you looked at it really objectively it’s
looked at it really objectively it’s
looked at it really objectively it’s really not that bad
really not that bad
really not that bad Tyler Cowen has this new book out he’s
Tyler Cowen has this new book out he’s
Tyler Cowen has this new book out he’s talking about averages over and he’s
talking about averages over and he’s
talking about averages over and he’s talking about how strange it is that we
talking about how strange it is that we
talking about how strange it is that we what it says about our economy that
what it says about our economy that
what it says about our economy that there’s there’s so many jobs now that
there’s there’s so many jobs now that
there’s there’s so many jobs now that companies wouldn’t even have someone do
companies wouldn’t even have someone do
companies wouldn’t even have someone do for free because like even just training
for free because like even just training
for free because like even just training them or bring them into the system is
them or bring them into the system is
them or bring them into the system is expensive you know and so for me it’s
expensive you know and so for me it’s
expensive you know and so for me it’s like I have to decide it’s like what do
like I have to decide it’s like what do
like I have to decide it’s like what do I want to do this myself or do I want to
I want to do this myself or do I want to
I want to do this myself or do I want to take like months out of art like do I
take like months out of art like do I
take like months out of art like do I want to undergo the whole training you
want to undergo the whole training you
want to undergo the whole training you know bring someone up to speed process
know bring someone up to speed process
know bring someone up to speed process with someone who might I don’t have to
with someone who might I don’t have to
with someone who might I don’t have to fire right you know because they can’t
fire right you know because they can’t
fire right you know because they can’t cut it that’s partially your fault
cut it that’s partially your fault
cut it that’s partially your fault because you will mantas eyes the vision
because you will mantas eyes the vision
because you will mantas eyes the vision of being an intern for various writers
of being an intern for various writers
of being an intern for various writers in the world yeah so you probably get
in the world yeah so you probably get
in the world yeah so you probably get some of the worst candidates you
some of the worst candidates you
some of the worst candidates you probably get the candidates that
probably get the candidates that
probably get the candidates that they want to miss totally I get I get
they want to miss totally I get I get
they want to miss totally I get I get lots of really nice kids lots of ones
lots of really nice kids lots of ones
lots of really nice kids lots of ones that I refer to other people and then I
that I refer to other people and then I
that I refer to other people and then I also get all the crazy ones who are like
also get all the crazy ones who are like
also get all the crazy ones who are like I’m just like you man like I’m I’m
I’m just like you man like I’m I’m
I’m just like you man like I’m I’m destined for greatness I’m doing it’s
destined for greatness I’m doing it’s
destined for greatness I’m doing it’s like honestly if I ever caught like the
like honestly if I ever caught like the
like honestly if I ever caught like the 18 year old version of myself saying I
18 year old version of myself saying I
18 year old version of myself saying I was like destined for greatness or some
was like destined for greatness or some
was like destined for greatness or some ridiculous thing like that
ridiculous thing like that
ridiculous thing like that I would beat the out of them
I would beat the out of them
I would beat the out of them because like I that’s that that sort of
because like I that’s that that sort of
because like I that’s that that sort of lack of humility and now like ego and
lack of humility and now like ego and
lack of humility and now like ego and just delusion is precisely what makes it
just delusion is precisely what makes it
just delusion is precisely what makes it really hard to work for SiC like I’ve
really hard to work for SiC like I’ve
really hard to work for SiC like I’ve worked not just for rubber but I’ve you
worked not just for rubber but I’ve you
worked not just for rubber but I’ve you know sort of mentored and a lot of
know sort of mentored and a lot of
know sort of mentored and a lot of successful people the single worst trait
successful people the single worst trait
successful people the single worst trait you can have is be a crazy person
you can have is be a crazy person
you can have is be a crazy person because they don’t they do not have time
because they don’t they do not have time
because they don’t they do not have time for that and it’s like like what I say
for that and it’s like like what I say
for that and it’s like like what I say I’ve written this whole time so I keep
I’ve written this whole time so I keep
I’ve written this whole time so I keep the crazy at home like be crazy your
the crazy at home like be crazy your
the crazy at home like be crazy your parents be crazy your girlfriend be
parents be crazy your girlfriend be
parents be crazy your girlfriend be crazy and private but like if you’re
crazy and private but like if you’re
crazy and private but like if you’re going to if you’re going to be like that
going to if you’re going to be like that
going to if you’re going to be like that you are going to blow everything up my
you are going to blow everything up my
you are going to blow everything up my reality gets it gets a bad rap because
reality gets it gets a bad rap because
reality gets it gets a bad rap because we’ve all been in those meetings where
we’ve all been in those meetings where
we’ve all been in those meetings where someone says hey can you make this video
someone says hey can you make this video
someone says hey can you make this video go viral for me or how do we make this
go viral for me or how do we make this
go viral for me or how do we make this product go viral but of course it’s
product go viral but of course it’s
product go viral but of course it’s never going to go viral because it sucks
never going to go viral because it sucks
never going to go viral because it sucks but it’s also never going to go viral
but it’s also never going to go viral
but it’s also never going to go viral because there’s not a reason to there
because there’s not a reason to there
because there’s not a reason to there it’s not built into the product so when
it’s not built into the product so when
it’s not built into the product so when I think about virality I think about
I think about virality I think about
I think about virality I think about people who build shareability and
people who build shareability and
people who build shareability and publicness into their product so I think
publicness into their product so I think
publicness into their product so I think about Apple and Blackberry
about Apple and Blackberry
about Apple and Blackberry adding these the sent from my iphone or
adding these the sent from my iphone or
adding these the sent from my iphone or sent from my blackberry to the bottom of
sent from my blackberry to the bottom of
sent from my blackberry to the bottom of each one of their emails or Groupon and
each one of their emails or Groupon and
each one of their emails or Groupon and LivingSocial x’ refer-a-friend program
LivingSocial x’ refer-a-friend program
LivingSocial x’ refer-a-friend program which paid users to bring in new users
which paid users to bring in new users
which paid users to bring in new users and look virality isn’t luck it’s not
and look virality isn’t luck it’s not
and look virality isn’t luck it’s not magic it’s definitely not random either
magic it’s definitely not random either
magic it’s definitely not random either there’s a science behind why people talk
there’s a science behind why people talk
there’s a science behind why people talk about things and you have to build those
about things and you have to build those
about things and you have to build those into the product Dropbox is another
into the product Dropbox is another
into the product Dropbox is another amazing example it’s a it’s get free
amazing example it’s a it’s get free
amazing example it’s a it’s get free stuff or get free space program at one
stuff or get free space program at one
stuff or get free space program at one point was driving 33% of their user
point was driving 33% of their user
point was driving 33% of their user signups because they paid users and free
signups because they paid users and free
signups because they paid users and free storage which cost them next to nothing
storage which cost them next to nothing
storage which cost them next to nothing to refer their friends
to refer their friends
to refer their friends and this is the goal of every growth
and this is the goal of every growth
and this is the goal of every growth actor right to build a self-perpetuating
actor right to build a self-perpetuating
actor right to build a self-perpetuating marketing machine so you you create an
marketing machine so you you create an
marketing machine so you you create an amazing product you bring in users and
amazing product you bring in users and
amazing product you bring in users and then those users bring in more users
then those users bring in more users
then those users bring in more users what is like the number one thing to
what is like the number one thing to
what is like the number one thing to take from the ego is the enemy and a
take from the ego is the enemy and a
take from the ego is the enemy and a piece advice you would give to you know
piece advice you would give to you know
piece advice you would give to you know a young Ryan holiday we use now 19 20
a young Ryan holiday we use now 19 20
a young Ryan holiday we use now 19 20 years old that’s watching this right now
years old that’s watching this right now
years old that’s watching this right now yeah so I mean one of my favorite
yeah so I mean one of my favorite
yeah so I mean one of my favorite sections of the book is this idea that
sections of the book is this idea that
sections of the book is this idea that you can never stop being a student
you can never stop being a student
you can never stop being a student because students are humble because they
because students are humble because they
because students are humble because they understand that there’s someone above
understand that there’s someone above
understand that there’s someone above them who can teach them so if you never
them who can teach them so if you never
them who can teach them so if you never stop being the student there’s a quote
stop being the student there’s a quote
stop being the student there’s a quote from Epictetus where he says one cannot
from Epictetus where he says one cannot
from Epictetus where he says one cannot learn that which they think they already
learn that which they think they already
learn that which they think they already know right and so if you think you
know right and so if you think you
know right and so if you think you already know everything you’ve stopped
already know everything you’ve stopped
already know everything you’ve stopped being the student and you’re not going
being the student and you’re not going
being the student and you’re not going to learn anymore and in some ways it’s
to learn anymore and in some ways it’s
to learn anymore and in some ways it’s over for you I was forced to look at the
over for you I was forced to look at the
over for you I was forced to look at the world the way he looks at the world like
world the way he looks at the world like
world the way he looks at the world like how I research books I learned from
how I research books I learned from
how I research books I learned from Roberts system because as his research
Roberts system because as his research
Roberts system because as his research assistant he wasn’t like oh go make up
assistant he wasn’t like oh go make up
assistant he wasn’t like oh go make up your own system he’s like this is how I
your own system he’s like this is how I
your own system he’s like this is how I do it you need to do it this way so you
do it you need to do it this way so you
do it you need to do it this way so you can be of service to me and so you’re
can be of service to me and so you’re
can be of service to me and so you’re sort of learning how to do that thing
sort of learning how to do that thing
sort of learning how to do that thing rather than like you know sitting down
rather than like you know sitting down
rather than like you know sitting down and reading a book about it or trying to
and reading a book about it or trying to
and reading a book about it or trying to learn a song by ear it’s like know
learn a song by ear it’s like know
learn a song by ear it’s like know somebody showed you how to do each step
somebody showed you how to do each step
somebody showed you how to do each step this is been a super cool experience
this is been a super cool experience
this is been a super cool experience I’ve never done a top ten on anybody
I’ve never done a top ten on anybody
I’ve never done a top ten on anybody where the guys actually introducing
where the guys actually introducing
where the guys actually introducing himself so Ryan thank you for that I’m
himself so Ryan thank you for that I’m
himself so Ryan thank you for that I’m wondering if you can share a bonus 11th
wondering if you can share a bonus 11th
wondering if you can share a bonus 11th tip with us nobody’s got 11 tips you’re
tip with us nobody’s got 11 tips you’re
tip with us nobody’s got 11 tips you’re the first what yeah so okay so one of
the first what yeah so okay so one of
the first what yeah so okay so one of the things I talk about in in ego as the
the things I talk about in in ego as the
the things I talk about in in ego as the enemy is this idea of adopting this
enemy is this idea of adopting this
enemy is this idea of adopting this student mindset and this is something
student mindset and this is something
student mindset and this is something you see not only with people who are
you see not only with people who are
you see not only with people who are aspiring to do something but who have
aspiring to do something but who have
aspiring to do something but who have already accomplished something because
already accomplished something because
already accomplished something because being a student is inherently humbling
being a student is inherently humbling
being a student is inherently humbling you’re you’re deciding I don’t know and
you’re you’re deciding I don’t know and
you’re you’re deciding I don’t know and I’m never going to know everything and
I’m never going to know everything and
I’m never going to know everything and so I’m always going to think as though
so I’m always going to think as though
so I’m always going to think as though there’s more to learn than I already
there’s more to learn than I already
there’s more to learn than I already know there’s a great quote from
know there’s a great quote from
know there’s a great quote from epictetus he says one cannot learn that
epictetus he says one cannot learn that
epictetus he says one cannot learn that which they think they already know and
which they think they already know and
which they think they already know and so deciding hey I don’t know is is a is
so deciding hey I don’t know is is a is
so deciding hey I don’t know is is a is a way to combat your ego and by finding
a way to combat your ego and by finding
a way to combat your ego and by finding people who are smarter than you
people who are smarter than you
people who are smarter than you surrounding yourself with people who are
surrounding yourself with people who are
surrounding yourself with people who are smarter than you
smarter than you
smarter than you tackling topics that make you
tackling topics that make you
tackling topics that make you uncomfortable or scare you this is a way
uncomfortable or scare you this is a way
uncomfortable or scare you this is a way to keep you from ever getting too big of
to keep you from ever getting too big of
to keep you from ever getting too big of a head it’s a way to prevent you from
a head it’s a way to prevent you from
a head it’s a way to prevent you from ever thinking like okay I’ve arrived
ever thinking like okay I’ve arrived
ever thinking like okay I’ve arrived I’ve made it there’s another quote it’s
I’ve made it there’s another quote it’s
I’ve made it there’s another quote it’s from a physicist I’m forgetting his name
from a physicist I’m forgetting his name
from a physicist I’m forgetting his name but he says as our island of knowledge
but he says as our island of knowledge
but he says as our island of knowledge grows our circle of ignorance grows with
grows our circle of ignorance grows with
grows our circle of ignorance grows with it and the idea is that the more you
it and the idea is that the more you
it and the idea is that the more you know the more you bump into stuff you
know the more you bump into stuff you
know the more you bump into stuff you don’t know and you want to I think if
don’t know and you want to I think if
don’t know and you want to I think if you continue on that path both when
you continue on that path both when
you continue on that path both when you’re aspiring to be successful it’s
you’re aspiring to be successful it’s
you’re aspiring to be successful it’s what helps you you know absorb as much
what helps you you know absorb as much
what helps you you know absorb as much knowledge as quickly as possible
knowledge as quickly as possible
knowledge as quickly as possible you know attract mentors and masters who
you know attract mentors and masters who
you know attract mentors and masters who are showing you the way but then once
are showing you the way but then once
are showing you the way but then once you once you’ve arrived right or you’ve
you once you’ve arrived right or you’ve
you once you’ve arrived right or you’ve made it in some way if you stay a
made it in some way if you stay a
made it in some way if you stay a student you’re never going to be that
student you’re never going to be that
student you’re never going to be that successful person who thinks they know
successful person who thinks they know
successful person who thinks they know everything and dives into some project
everything and dives into some project
everything and dives into some project they’re not prepared for or tackle
they’re not prepared for or tackle
they’re not prepared for or tackle something that’s outside their strengths
something that’s outside their strengths
something that’s outside their strengths I think you’ve got to keep that
I think you’ve got to keep that
I think you’ve got to keep that beginners mindset even when you’re not a
beginners mindset even when you’re not a
beginners mindset even when you’re not a beginner anymore
beginner anymore
beginner anymore for people who haven’t read the book
for people who haven’t read the book
for people who haven’t read the book yeah why is it important to combat your
yeah why is it important to combat your
yeah why is it important to combat your ego sure I would say ego is the enemy of
ego sure I would say ego is the enemy of
ego sure I would say ego is the enemy of a sense of realism or objectivity about
a sense of realism or objectivity about
a sense of realism or objectivity about who you are and what you’re doing so
who you are and what you’re doing so
who you are and what you’re doing so when you’re young ego is problematic
when you’re young ego is problematic
when you’re young ego is problematic right because it’s preventing you from
right because it’s preventing you from
right because it’s preventing you from learning from getting feedback when
learning from getting feedback when
learning from getting feedback when you’re successful ego is a problematic
you’re successful ego is a problematic
you’re successful ego is a problematic because it’s telling you you know it
because it’s telling you you know it
because it’s telling you you know it makes you complacent or it makes you
makes you complacent or it makes you
makes you complacent or it makes you entitled or it makes you selfish or
entitled or it makes you selfish or
entitled or it makes you selfish or self-absorbed so really whether you’re
self-absorbed so really whether you’re
self-absorbed so really whether you’re aspiring to success ego is the big o is
aspiring to success ego is the big o is
aspiring to success ego is the big o is what prevents you from achieving that
what prevents you from achieving that
what prevents you from achieving that success when you are successful ego in
success when you are successful ego in
success when you are successful ego in dangers your success because it makes it
dangers your success because it makes it
dangers your success because it makes it so fragile and precarious like we’ve
so fragile and precarious like we’ve
so fragile and precarious like we’ve seen like how many successful people
seen like how many successful people
seen like how many successful people implode and ruin everything that they
implode and ruin everything that they
implode and ruin everything that they have because you know they overreached
have because you know they overreached
have because you know they overreached or they made an enemy out of someone or
or they made an enemy out of someone or
or they made an enemy out of someone or they you know they over invested in
they you know they over invested in
they you know they over invested in something we see that over and over
something we see that over and over
something we see that over and over again so ego is what prevents us from
again so ego is what prevents us from
again so ego is what prevents us from that sort of sense of realism that I
that sort of sense of realism that I
that sort of sense of realism that I think you need to do great work would
think you need to do great work would
think you need to do great work would you have advice for Donald Trump right
you have advice for Donald Trump right
you have advice for Donald Trump right now people say he’s a egomaniac oh he’s
now people say he’s a egomaniac oh he’s
now people say he’s a egomaniac oh he’s of course he’s an egomaniac and you know
of course he’s an egomaniac and you know
of course he’s an egomaniac and you know I think it’s interesting with Donald
I think it’s interesting with Donald
I think it’s interesting with Donald Trump it’s like on the one hand ego
Trump it’s like on the one hand ego
Trump it’s like on the one hand ego might be helpful when you’re the least
might be helpful when you’re the least
might be helpful when you’re the least qualified person
qualified person
qualified person to ever run for the presidency of
to ever run for the presidency of
to ever run for the presidency of America it’s what tells you like oh yeah
America it’s what tells you like oh yeah
America it’s what tells you like oh yeah I should totally do this but I think it
I should totally do this but I think it
I should totally do this but I think it doesn’t take a smart person to see like
doesn’t take a smart person to see like
doesn’t take a smart person to see like he would make that ego would be his
he would make that ego would be his
he would make that ego would be his worst enemy if he was actually president
worst enemy if he was actually president
worst enemy if he was actually president right because he can’t collaborate with
right because he can’t collaborate with
right because he can’t collaborate with other people he can’t understand what
other people he can’t understand what
other people he can’t understand what other people’s feelings are he lacks
other people’s feelings are he lacks
other people’s feelings are he lacks this sort of empathy and he would never
this sort of empathy and he would never
this sort of empathy and he would never there was an interview yesterday where
there was an interview yesterday where
there was an interview yesterday where someone was was saying like what’s your
someone was was saying like what’s your
someone was was saying like what’s your foreign policy experience and he
foreign policy experience and he
foreign policy experience and he seriously said well I hosted the Miss
seriously said well I hosted the Miss
seriously said well I hosted the Miss Universe contest in Russia three years
Universe contest in Russia three years
Universe contest in Russia three years ago so like he thinks that he
ago so like he thinks that he
ago so like he thinks that he understands the complicated geopolitics
understands the complicated geopolitics
understands the complicated geopolitics between Russia and America because he
between Russia and America because he
between Russia and America because he hosted a beauty pageant in Russia a few
hosted a beauty pageant in Russia a few
hosted a beauty pageant in Russia a few years ago like that’s insane and so that
years ago like that’s insane and so that
years ago like that’s insane and so that goes back to that epictetus quote this
goes back to that epictetus quote this
goes back to that epictetus quote this idea of like you can’t learn something
idea of like you can’t learn something
idea of like you can’t learn something if you’re convinced that you already
if you’re convinced that you already
if you’re convinced that you already know it and so he’s he’s not going to be
know it and so he’s he’s not going to be
know it and so he’s he’s not going to be good in those situations because his ego
good in those situations because his ego
good in those situations because his ego has already told him you know he’s heard
has already told him you know he’s heard
has already told him you know he’s heard everything he needs to hear and for
everything he needs to hear and for
everything he needs to hear and for people who don’t know who is epithets
people who don’t know who is epithets
people who don’t know who is epithets Epictetus is a stoic philosopher he’s
Epictetus is a stoic philosopher he’s
Epictetus is a stoic philosopher he’s this fascinating figure he was a former
this fascinating figure he was a former
this fascinating figure he was a former slave he’s granted freedom and then he
slave he’s granted freedom and then he
slave he’s granted freedom and then he adopts this stoic philosophy he becomes
adopts this stoic philosophy he becomes
adopts this stoic philosophy he becomes the most power one of the most important
the most power one of the most important
the most power one of the most important and influential philosophical teachers
and influential philosophical teachers
and influential philosophical teachers in all of Rome one of his most famous
in all of Rome one of his most famous
in all of Rome one of his most famous practitioners are not direct students
practitioners are not direct students
practitioners are not direct students but came into Epictetus his work was
but came into Epictetus his work was
but came into Epictetus his work was Marcus Aurelius who becomes the emperor
Marcus Aurelius who becomes the emperor
Marcus Aurelius who becomes the emperor of Rome so you have this this slave who
of Rome so you have this this slave who
of Rome so you have this this slave who adopts a philosophy and he ends up
adopts a philosophy and he ends up
adopts a philosophy and he ends up influencing the most powerful man in the
influencing the most powerful man in the
influencing the most powerful man in the world in that time so I found that very
world in that time so I found that very
world in that time so I found that very fascinating and if you had to summarize
fascinating and if you had to summarize
fascinating and if you had to summarize what still philosophy was the people who
what still philosophy was the people who
what still philosophy was the people who like this yeah the first time they’ve
like this yeah the first time they’ve
like this yeah the first time they’ve heard sure so stoic philosophy is is not
heard sure so stoic philosophy is is not
heard sure so stoic philosophy is is not what youth like when you hear me say
what youth like when you hear me say
what youth like when you hear me say philosophy you’re like oh that sounds
philosophy you’re like oh that sounds
philosophy you’re like oh that sounds really boring stoicism is practical
really boring stoicism is practical
really boring stoicism is practical philosophy it’s designed what the Stokes
philosophy it’s designed what the Stokes
philosophy it’s designed what the Stokes call it’s to help you with the art of
call it’s to help you with the art of
call it’s to help you with the art of living but if I if I had to sum it up in
living but if I if I had to sum it up in
living but if I if I had to sum it up in sort of one sentence I would say the
sort of one sentence I would say the
sort of one sentence I would say the Stoics believe we don’t control the
Stoics believe we don’t control the
Stoics believe we don’t control the world around us we control how we
world around us we control how we
world around us we control how we respond to the world around us so
respond to the world around us so
respond to the world around us so they’re always thinking okay I don’t
they’re always thinking okay I don’t
they’re always thinking okay I don’t control what other people think or I
control what other people think or I
control what other people think or I don’t control my boss does but I control
don’t control my boss does but I control
don’t control my boss does but I control my reaction to that thing I don’t
my reaction to that thing I don’t
my reaction to that thing I don’t control what the weather is but I
control what the weather is but I
control what the weather is but I control how I’m going to make use of my
control how I’m going to make use of my
control how I’m going to make use of my day despite the weather and
day despite the weather and
day despite the weather and I think as an entrepreneur that’s how
I think as an entrepreneur that’s how
I think as an entrepreneur that’s how you have to wake up and see the world
you have to wake up and see the world
you have to wake up and see the world you don’t have time to complain about
you don’t have time to complain about
you don’t have time to complain about whether something’s fair unfair or
whether something’s fair unfair or
whether something’s fair unfair or whether somebody screwed you over or
whether somebody screwed you over or
whether somebody screwed you over or whether this is really hard or stressful
whether this is really hard or stressful
whether this is really hard or stressful you just you have payroll to meet and
you just you have payroll to meet and
you just you have payroll to meet and you have a job to do and that’s all that
you have a job to do and that’s all that
you have a job to do and that’s all that you can focus on is is your reaction
you can focus on is is your reaction
you can focus on is is your reaction because that’s the one thing that’s
because that’s the one thing that’s
because that’s the one thing that’s always in your control cool
always in your control cool
always in your control cool and then maybe last one you’re talking
and then maybe last one you’re talking
and then maybe last one you’re talking about you have to be a student you got
about you have to be a student you got
about you have to be a student you got to always be learning so what are you
to always be learning so what are you
to always be learning so what are you what are you learning right now what’s
what are you learning right now what’s
what are you learning right now what’s Ryan holiday working on is student of
Ryan holiday working on is student of
Ryan holiday working on is student of yeah so so I’m like as a whatever you’re
yeah so so I’m like as a whatever you’re
yeah so so I’m like as a whatever you’re doing there’s always someone better than
doing there’s always someone better than
doing there’s always someone better than you at that fame and I think you want to
you at that fame and I think you want to
you at that fame and I think you want to you want to be thinking okay what are
you want to be thinking okay what are
you want to be thinking okay what are they doing differently that I’m not
they doing differently that I’m not
they doing differently that I’m not doing what had they mastered so as a
doing what had they mastered so as a
doing what had they mastered so as a writer I’m thinking okay I’ve gotten
writer I’m thinking okay I’ve gotten
writer I’m thinking okay I’ve gotten good at this style of writing what is
good at this style of writing what is
good at this style of writing what is another style of writing what is who’s a
another style of writing what is who’s a
another style of writing what is who’s a master that I look up to that’s doing
master that I look up to that’s doing
master that I look up to that’s doing great and that’s how I started my career
great and that’s how I started my career
great and that’s how I started my career I was an apprentice to Robert Greene who
I was an apprentice to Robert Greene who
I was an apprentice to Robert Greene who was my favorite writer in the entire
was my favorite writer in the entire
was my favorite writer in the entire world and I wanted to I was literally
world and I wanted to I was literally
world and I wanted to I was literally his student like I would go to his house
his student like I would go to his house
his student like I would go to his house and ask him a million questions and now
and ask him a million questions and now
and ask him a million questions and now I don’t do that as much but I you know I
I don’t do that as much but I you know I
I don’t do that as much but I you know I had dinner last night with a writer I
had dinner last night with a writer I
had dinner last night with a writer I look up to his name’s AJ Jacobs
look up to his name’s AJ Jacobs
look up to his name’s AJ Jacobs and so I’m thinking like I’m trying to
and so I’m thinking like I’m trying to
and so I’m thinking like I’m trying to ask him as many questions as I can and
ask him as many questions as I can and
ask him as many questions as I can and learn from him and and you’re trying to
learn from him and and you’re trying to
learn from him and and you’re trying to there’s always there’s that Jim Rome
there’s always there’s that Jim Rome
there’s always there’s that Jim Rome quote about like you’re the product of
quote about like you’re the product of
quote about like you’re the product of the people you spent the five people you
the people you spent the five people you
the people you spent the five people you spend the most time with I think that’s
spend the most time with I think that’s
spend the most time with I think that’s true with your education it’s like what
true with your education it’s like what
true with your education it’s like what influences are you surrounding yourself
influences are you surrounding yourself
influences are you surrounding yourself with are they better than you or they
with are they better than you or they
with are they better than you or they push any better or is your ego so
push any better or is your ego so
push any better or is your ego so insecure that you only want to be around
insecure that you only want to be around
insecure that you only want to be around equals or lessers that’s not a recipe
equals or lessers that’s not a recipe
equals or lessers that’s not a recipe for improving right so you’re still
for improving right so you’re still
for improving right so you’re still studying to try to be a better author
studying to try to be a better author
studying to try to be a better author better marketer yeah totally I mean
better marketer yeah totally I mean
better marketer yeah totally I mean every day I’m waking up and and like you
every day I’m waking up and and like you
every day I’m waking up and and like you can’t be satisfied you can be proud of
can’t be satisfied you can be proud of
can’t be satisfied you can be proud of what you’ve done but you can’t say
what you’ve done but you can’t say
what you’ve done but you can’t say that’s as good as I can do because you
that’s as good as I can do because you
that’s as good as I can do because you can always do better I think
thank you guys so much for watching yeah
thank you guys so much for watching yeah thanks for having me thanks to Garrett
thanks for having me thanks to Garrett
thanks for having me thanks to Garrett d2 for suggesting me for this and I
d2 for suggesting me for this and I
d2 for suggesting me for this and I thought I would suggest three people I’d
thought I would suggest three people I’d
thought I would suggest three people I’d like to see do top ten rules I like I’m
like to see do top ten rules I like I’m
like to see do top ten rules I like I’m Robert Greene
Robert Greene
Robert Greene James all teacher and Maria Popova who
James all teacher and Maria Popova who
James all teacher and Maria Popova who does brain pickings calm cool thank you
does brain pickings calm cool thank you
does brain pickings calm cool thank you guys I’d also love to know which of
guys I’d also love to know which of
guys I’d also love to know which of Rhines top eleven rules you like the
Rhines top eleven rules you like the
Rhines top eleven rules you like the most
most
most leave it in the comments below I want to
leave it in the comments below I want to
leave it in the comments below I want to join a discussion so thank you so much
join a discussion so thank you so much
join a discussion so thank you so much for watching continue to believe and
for watching continue to believe and
for watching continue to believe and we’ll see you soon
I think exercise is very important to
I think exercise is very important to the creative process I try to either run
the creative process I try to either run
the creative process I try to either run I run or swim almost run swim or I do
I run or swim almost run swim or I do
I run or swim almost run swim or I do CrossFit
CrossFit
CrossFit every day and that’s like that’s very
every day and that’s like that’s very
every day and that’s like that’s very important i I tend to have like creative
important i I tend to have like creative
important i I tend to have like creative breakthroughs when I’ve stopped working
breakthroughs when I’ve stopped working
breakthroughs when I’ve stopped working on something and I went to do something
on something and I went to do something
on something and I went to do something else which school year showing me the
else which school year showing me the
else which school year showing me the gym earlier I think that’s probably why
gym earlier I think that’s probably why
gym earlier I think that’s probably why that’s there it’s like you can work and
that’s there it’s like you can work and
that’s there it’s like you can work and work and work on a problem then you stop
work and work on a problem then you stop
work and work on a problem then you stop and then when you’re thinking about
and then when you’re thinking about
and then when you’re thinking about something else that sort of magically
something else that sort of magically
something else that sort of magically comes together in your mind so I think
comes together in your mind so I think
comes together in your mind so I think that’s important books obviously are
that’s important books obviously are
that’s important books obviously are very important I read a lot I try to
very important I read a lot I try to
very important I read a lot I try to read like two or three books a week and
read like two or three books a week and
read like two or three books a week and I for me what I make I realized very
I for me what I make I realized very
I for me what I make I realized very early on and it’s a little bit clearer
early on and it’s a little bit clearer
early on and it’s a little bit clearer for me because I work in book publishing
for me because I work in book publishing
for me because I work in book publishing and I’m a writer but like I consider
and I’m a writer but like I consider
and I’m a writer but like I consider reading to be like part of my job so
reading to be like part of my job so
reading to be like part of my job so like that was actually somewhat weird
like that was actually somewhat weird
like that was actually somewhat weird when I was working full-time at American
when I was working full-time at American
when I was working full-time at American Apparel it’s like I would want to sit
Apparel it’s like I would want to sit
Apparel it’s like I would want to sit there and like read a book but you know
there and like read a book but you know
there and like read a book but you know I can’t do that at an office you know
I can’t do that at an office you know
I can’t do that at an office you know but so now I work from home so I can
but so now I work from home so I can
but so now I work from home so I can sort of do I can arrange my day in a way
sort of do I can arrange my day in a way
sort of do I can arrange my day in a way that like appearances matter a little
that like appearances matter a little
that like appearances matter a little bit less but I think you know reading
bit less but I think you know reading
bit less but I think you know reading but what I what I say is like okay look
but what I what I say is like okay look
but what I what I say is like okay look chances are whatever problem you’re
chances are whatever problem you’re
chances are whatever problem you’re going through right now someone else
going through right now someone else
going through right now someone else went through before you and they
went through before you and they
went through before you and they probably wrote it down and so like books
probably wrote it down and so like books
probably wrote it down and so like books are the way that we we access that
are the way that we we access that
are the way that we we access that knowledge and if you’re not availing
knowledge and if you’re not availing
knowledge and if you’re not availing yourself to it you’re going to learn a
yourself to it you’re going to learn a
yourself to it you’re going to learn a lot of things the hard way when you
lot of things the hard way when you
lot of things the hard way when you don’t necessarily need to so I consider
don’t necessarily need to so I consider
don’t necessarily need to so I consider like weeding to be like part of my job
like weeding to be like part of my job
like weeding to be like part of my job and part of what’s accelerated what I’ve
and part of what’s accelerated what I’ve
and part of what’s accelerated what I’ve been able to accomplish and I so it’s
been able to accomplish and I so it’s
been able to accomplish and I so it’s like when people are like oh how do you
like when people are like oh how do you
like when people are like oh how do you have time how do you have so much time
have time how do you have so much time
have time how do you have so much time to read it’s like well how do you have
to read it’s like well how do you have
to read it’s like well how do you have time to sleep an atty of time to eat and
time to sleep an atty of time to eat and
time to sleep an atty of time to eat and go to work like that’s just what you do
go to work like that’s just what you do
go to work like that’s just what you do it’s not like this extra luxury that I
it’s not like this extra luxury that I
it’s not like this extra luxury that I squeeze in when I’m on vacation got it
squeeze in when I’m on vacation got it
squeeze in when I’m on vacation got it that was going to be one of my questions
that was going to be one of my questions
that was going to be one of my questions how’d you get that yeah under read so
how’d you get that yeah under read so
how’d you get that yeah under read so there’s no secret and like I don’t read
there’s no secret and like I don’t read
there’s no secret and like I don’t read fast like I think a lot of people think
fast like I think a lot of people think
fast like I think a lot of people think that people who read a lot must be like
that people who read a lot must be like
that people who read a lot must be like speed readers and so they focus on that
speed readers and so they focus on that
speed readers and so they focus on that it’s like no people realize just spend a
it’s like no people realize just spend a
it’s like no people realize just spend a lot of time reading
lot of time reading
lot of time reading because it’s important to them and
because it’s important to them and
because it’s important to them and that’s sort of the distinction that I
that’s sort of the distinction that I
that’s sort of the distinction that I made I think we tend to I saw this I
made I think we tend to I saw this I
made I think we tend to I saw this I call this blockbuster syndrome we want
call this blockbuster syndrome we want
call this blockbuster syndrome we want every launch to be enormous we want to
every launch to be enormous we want to
every launch to be enormous we want to concentrate it all in a very small
concentrate it all in a very small
concentrate it all in a very small period and we want to bring in millions
period and we want to bring in millions
period and we want to bring in millions and millions of users we want to be a
and millions of users we want to be a
and millions of users we want to be a trending topic on Twitter we want
trending topic on Twitter we want
trending topic on Twitter we want millions of video views we want to be in
millions of video views we want to be in
millions of video views we want to be in the front page of newspapers but is this
the front page of newspapers but is this
the front page of newspapers but is this really what we need um or is it better
really what we need um or is it better
really what we need um or is it better to find the right early adopters cheaply
to find the right early adopters cheaply
to find the right early adopters cheaply and quickly and so when you look at a
and quickly and so when you look at a
and quickly and so when you look at a company like uber which launched first
company like uber which launched first
company like uber which launched first not worldwide but in a select number of
not worldwide but in a select number of
not worldwide but in a select number of cities and they targeted very early on
cities and they targeted very early on
cities and they targeted very early on specific users typically tech mail users
specific users typically tech mail users
specific users typically tech mail users in cities like San Francisco and New
in cities like San Francisco and New
in cities like San Francisco and New York um and when they said okay how are
York um and when they said okay how are
York um and when they said okay how are we going to grow this product they
we going to grow this product they
we going to grow this product they latched on South by Southwest is a place
latched on South by Southwest is a place
latched on South by Southwest is a place to launch because their target customers
to launch because their target customers
to launch because their target customers from all over the world would be in one
from all over the world would be in one
from all over the world would be in one city for one week during the year and
city for one week during the year and
city for one week during the year and they gave away millions of dollars worth
they gave away millions of dollars worth
they gave away millions of dollars worth of uber rides they forced people through
of uber rides they forced people through
of uber rides they forced people through the through the product they taught them
the through the product they taught them
the through the product they taught them how to use it and then they took that
how to use it and then they took that
how to use it and then they took that knowledge back to the cities that they
knowledge back to the cities that they
knowledge back to the cities that they are from Airbnb is another amazing
are from Airbnb is another amazing
are from Airbnb is another amazing example they said okay we’re a tiny
example they said okay we’re a tiny
example they said okay we’re a tiny startup we’re trying to get people to
startup we’re trying to get people to
startup we’re trying to get people to get comfortable using to get using it
get comfortable using to get using it
get comfortable using to get using it where do we find our customers so they
where do we find our customers so they
where do we find our customers so they create a workaround that allowed people
create a workaround that allowed people
create a workaround that allowed people to cross post there very early Airbnb
to cross post there very early Airbnb
to cross post there very early Airbnb listings onto Craigslist so here they
listings onto Craigslist so here they
listings onto Craigslist so here they are using the dominant platform for
are using the dominant platform for
are using the dominant platform for apartments to grow to grow their brand
apartments to grow to grow their brand
apartments to grow to grow their brand and so I like this idea of of hacking
and so I like this idea of of hacking
and so I like this idea of of hacking the system and there’s this quote from
the system and there’s this quote from
the system and there’s this quote from Neha Baldwin the founder of graphicly
Neha Baldwin the founder of graphicly
Neha Baldwin the founder of graphicly saying because we don’t have the budgets
saying because we don’t have the budgets
saying because we don’t have the budgets because we don’t have the huge marketing
because we don’t have the huge marketing
because we don’t have the huge marketing departments we have to look for the
departments we have to look for the
departments we have to look for the tricks and the shortcuts how do we bring
tricks and the shortcuts how do we bring
tricks and the shortcuts how do we bring people through the system force them to
people through the system force them to
people through the system force them to use it get them acclimated to doing so
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