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Robert F. Smith’s Top 10 Rules For Success


you can actually make more money being

you can actually make more money being smart than you can being strong or fast

smart than you can being strong or fast

smart than you can being strong or fast running your own race demands trust in

running your own race demands trust in

running your own race demands trust in yourself even when others don’t this is

yourself even when others don’t this is

yourself even when others don’t this is not a lifestyle business and if you want

not a lifestyle business and if you want

not a lifestyle business and if you want to make it a lifestyle business this is

to make it a lifestyle business this is

to make it a lifestyle business this is wrong business to begin he’s the founder

wrong business to begin he’s the founder

wrong business to begin he’s the founder chairman and CEO of Vista Equity

chairman and CEO of Vista Equity

chairman and CEO of Vista Equity Partners a firm with over 26 billion

Partners a firm with over 26 billion

Partners a firm with over 26 billion dollars under asset control he’s ranked

dollars under asset control he’s ranked

dollars under asset control he’s ranked by Forbes as a two hundred and sixty

by Forbes as a two hundred and sixty

by Forbes as a two hundred and sixty eighth richest person in America he has

eighth richest person in America he has

eighth richest person in America he has an estimated net worth of over three

an estimated net worth of over three

an estimated net worth of over three billion dollars he’s Robert F Smith and

billion dollars he’s Robert F Smith and

billion dollars he’s Robert F Smith and here’s my take on his top ten rules for

here’s my take on his top ten rules for

here’s my take on his top ten rules for success rule number two is my personal

success rule number two is my personal

success rule number two is my personal favorite and make sure to stick around

favorite and make sure to stick around

favorite and make sure to stick around all the way to the end for some special

all the way to the end for some special

all the way to the end for some special bonus clips also as Robert is talking if

bonus clips also as Robert is talking if

bonus clips also as Robert is talking if he says something that really really is

he says something that really really is

he says something that really really is meaningful to you please leave it in the

meaningful to you please leave it in the

meaningful to you please leave it in the comments below put quotes around it so

comments below put quotes around it so

comments below put quotes around it so other people can be inspired as well

other people can be inspired as well

other people can be inspired as well enjoy

intelligence can create huge profits and

intelligence can create huge profits and in fact you can actually make more money

in fact you can actually make more money

in fact you can actually make more money being smart than you can being strong or

being smart than you can being strong or

being smart than you can being strong or fast okay and so the importance of

fast okay and so the importance of

fast okay and so the importance of developing intellectual property cannot

developing intellectual property cannot

developing intellectual property cannot be underestimated because I want you to

be underestimated because I want you to

be underestimated because I want you to think about something intellectual

think about something intellectual

think about something intellectual property no one else can take that from

property no one else can take that from

property no one else can take that from you point number one if you manage it

you point number one if you manage it

you point number one if you manage it right

right

right point number two it is constantly

point number two it is constantly

point number two it is constantly evolving and it actually takes no

evolving and it actually takes no

evolving and it actually takes no capital if I’m going to go in the real

capital if I’m going to go in the real

capital if I’m going to go in the real estate business it takes me a whole lot

estate business it takes me a whole lot

estate business it takes me a whole lot of money to go buy a building and get in

of money to go buy a building and get in

of money to go buy a building and get in the real estate business intellectual

the real estate business intellectual

the real estate business intellectual property I just have to think through

property I just have to think through

property I just have to think through how it actually works and then to

how it actually works and then to

how it actually works and then to develop it and that’s what really

develop it and that’s what really

develop it and that’s what really launched me on the path to saying you

launched me on the path to saying you

launched me on the path to saying you know what you know as good as I thought

know what you know as good as I thought

know what you know as good as I thought I was playing football and all those

I was playing football and all those

I was playing football and all those wonderful things my mom was was a

wonderful things my mom was was a

wonderful things my mom was was a wonderful governor to my ambitions she

wonderful governor to my ambitions she

wonderful governor to my ambitions she said you were far better after a scholar

said you were far better after a scholar

said you were far better after a scholar than you are athlete which kind of hurt

than you are athlete which kind of hurt

than you are athlete which kind of hurt my feelings at the time but she was

my feelings at the time but she was

my feelings at the time but she was absolutely right and I started to turn

absolutely right and I started to turn

absolutely right and I started to turn my attention to what I call developing

my attention to what I call developing

my attention to what I call developing my mind running your own race the man’s

my mind running your own race the man’s

my mind running your own race the man’s trusting yourself even when others don’t

trusting yourself even when others don’t

trusting yourself even when others don’t because guess what there are a lot of

because guess what there are a lot of

because guess what there are a lot of people good people people who love you

people good people people who love you

people good people people who love you who trust you and who you love and trust

who trust you and who you love and trust

who trust you and who you love and trust who want the best for you and you’ll

who want the best for you and you’ll

who want the best for you and you’ll come to them with some ideas about what

come to them with some ideas about what

come to them with some ideas about what you want to do and how you want to do it

you want to do and how you want to do it

you want to do and how you want to do it and they’re going to say that’s crazy

and they’re going to say that’s crazy

and they’re going to say that’s crazy just like when I left my first

just like when I left my first

just like when I left my first engineering job at Kraft and was telling

engineering job at Kraft and was telling

engineering job at Kraft and was telling my grandfather I was going back to

my grandfather I was going back to

my grandfather I was going back to business school and he said that’s a

business school and he said that’s a

business school and he said that’s a great paying job that’s crazy and when I

great paying job that’s crazy and when I

great paying job that’s crazy and when I finished Business School and decided to

finished Business School and decided to

finished Business School and decided to join the tumultuous world of Investment

join the tumultuous world of Investment

join the tumultuous world of Investment Banking my friends and my family and it

Banking my friends and my family and it

Banking my friends and my family and it was spoke up with concerns about my

was spoke up with concerns about my

was spoke up with concerns about my sanity and when I left goldman sachs

sanity and when I left goldman sachs

sanity and when I left goldman sachs right after we’ve gone public to set up

right after we’ve gone public to set up

right after we’ve gone public to set up a private equity firm called this

a private equity firm called this

a private equity firm called this my mentors and colleagues at Goldman

my mentors and colleagues at Goldman

my mentors and colleagues at Goldman Sachs thought I was crazy and to top it

Sachs thought I was crazy and to top it

Sachs thought I was crazy and to top it all off when I told I’m going to start a

all off when I told I’m going to start a

all off when I told I’m going to start a firm we’re going to focus on enterprise

firm we’re going to focus on enterprise

firm we’re going to focus on enterprise software and not be diversified like all

software and not be diversified like all

software and not be diversified like all other private equity firms I was going

other private equity firms I was going

other private equity firms I was going to hire a team of smart young talented

to hire a team of smart young talented

to hire a team of smart young talented people who never done this before

people who never done this before

people who never done this before everyone knew I was certifiable and I

everyone knew I was certifiable and I

everyone knew I was certifiable and I did this of course in the spring of 2000

did this of course in the spring of 2000

did this of course in the spring of 2000 about two months before the entire tech

about two months before the entire tech

about two months before the entire tech bubble crashed well all I can tell you

bubble crashed well all I can tell you

bubble crashed well all I can tell you is I’ve never been mad at these folks in

is I’ve never been mad at these folks in

is I’ve never been mad at these folks in fact I’m grateful for the advice and

fact I’m grateful for the advice and

fact I’m grateful for the advice and their concern because in their caution I

their concern because in their caution I

their concern because in their caution I found my courage in their doubts I found

found my courage in their doubts I found

found my courage in their doubts I found my resolve and in their warning warnings

my resolve and in their warning warnings

my resolve and in their warning warnings I found my voice and chartered my own

I found my voice and chartered my own

I found my voice and chartered my own journey and I’m proud of the vistas

journey and I’m proud of the vistas

journey and I’m proud of the vistas story we take risks we do things

story we take risks we do things

story we take risks we do things differently and we listen to our own

differently and we listen to our own

differently and we listen to our own voice we run our own race and it has

voice we run our own race and it has

voice we run our own race and it has worked we are now considered to be the

worked we are now considered to be the

worked we are now considered to be the number one private equity firm on the

number one private equity firm on the

number one private equity firm on the planet and have been so for the last

planet and have been so for the last

planet and have been so for the last decade and did you go straight to Wall

decade and did you go straight to Wall

decade and did you go straight to Wall Street after college no I work for about

Street after college no I work for about

Street after college no I work for about six years and applied research and

six years and applied research and

six years and applied research and development you know one of the joys of

development you know one of the joys of

development you know one of the joys of being a chemical engineers and we talk

being a chemical engineers and we talk

being a chemical engineers and we talk about becoming the modern-day Alchemist

about becoming the modern-day Alchemist

about becoming the modern-day Alchemist you learn how to create things you know

you learn how to create things you know

you learn how to create things you know transform matter from one form to

transform matter from one form to

transform matter from one form to another and that’s what was important to

another and that’s what was important to

another and that’s what was important to me I wanted to be an inventor and so I

me I wanted to be an inventor and so I

me I wanted to be an inventor and so I worked for about six years an Applied

worked for about six years an Applied

worked for about six years an Applied Research develop and got a chance to you

Research develop and got a chance to you

Research develop and got a chance to you know travel all over the world with big

know travel all over the world with big

know travel all over the world with big companies like you know Kraft General

companies like you know Kraft General

companies like you know Kraft General Foods and Air Products and chemicals

Foods and Air Products and chemicals

Foods and Air Products and chemicals solving some very complex problems and

solving some very complex problems and

solving some very complex problems and with using you know my engineering skill

with using you know my engineering skill

with using you know my engineering skill set and I’d loved it absolutely loved it

set and I’d loved it absolutely loved it

set and I’d loved it absolutely loved it until one day I was sitting there with

until one day I was sitting there with

until one day I was sitting there with the head of my division and the head of

the head of my division and the head of

the head of my division and the head of marketing the head of sales a head of

marketing the head of sales a head of

marketing the head of sales a head of development for in a small division but

development for in a small division but

development for in a small division but then you know Philip Morris was part of

then you know Philip Morris was part of

then you know Philip Morris was part of Kraft and I realized we went through our

Kraft and I realized we went through our

Kraft and I realized we went through our six most important strategic priorities

six most important strategic priorities

six most important strategic priorities I was leading five of them I was half

I was leading five of them I was half

I was leading five of them I was half the age of everybody in the room and I

the age of everybody in the room and I

the age of everybody in the room and I know I was making 1/3 of everybody in

know I was making 1/3 of everybody in

know I was making 1/3 of everybody in the room I said I mean doing something

the room I said I mean doing something

the room I said I mean doing something very right or very wrong

very right or very wrong

very right or very wrong and it’s bit of both right and so this

and it’s bit of both right and so this

and it’s bit of both right and so this kinds of that lesson of the realization

kinds of that lesson of the realization

kinds of that lesson of the realization of worth and self-worth right I said you

of worth and self-worth right I said you

of worth and self-worth right I said you know what this is a great experience I’m

know what this is a great experience I’m

know what this is a great experience I’m having fun I got three promotions in

having fun I got three promotions in

having fun I got three promotions in like eighteen months as I was doing all

like eighteen months as I was doing all

like eighteen months as I was doing all these great and wonderful things but

these great and wonderful things but

these great and wonderful things but then I realized there’s probably

then I realized there’s probably

then I realized there’s probably something else out there that you are

something else out there that you are

something else out there that you are enough to be who you want to be and to

enough to be who you want to be and to

enough to be who you want to be and to create what you want to create you have

create what you want to create you have

create what you want to create you have to make sure that beyond the intention

to make sure that beyond the intention

to make sure that beyond the intention that you put out there you put action to

that you put out there you put action to

that you put out there you put action to support the intention don’t say I want

support the intention don’t say I want

support the intention don’t say I want to be a millionaire but don’t take the

to be a millionaire but don’t take the

to be a millionaire but don’t take the activities to do it or I want to be the

activities to do it or I want to be the

activities to do it or I want to be the best at something but don’t practice it

best at something but don’t practice it

best at something but don’t practice it it’s important to understand that you

it’s important to understand that you

it’s important to understand that you are enough pieces you know you know put

are enough pieces you know you know put

are enough pieces you know you know put in the vision have the vision of what

in the vision have the vision of what

in the vision have the vision of what you want to become but you have to put

you want to become but you have to put

you want to become but you have to put consistent action behind that vision in

consistent action behind that vision in

consistent action behind that vision in order for that to manifest and it has to

order for that to manifest and it has to

order for that to manifest and it has to be consistent you know I have the good

be consistent you know I have the good

be consistent you know I have the good fortune bill was invited here by one of

fortune bill was invited here by one of

fortune bill was invited here by one of my fraternity brothers Louis Tobias and

my fraternity brothers Louis Tobias and

my fraternity brothers Louis Tobias and I remember many a day Louie and I Friday

I remember many a day Louie and I Friday

I remember many a day Louie and I Friday night we’re going to go to the party and

night we’re going to go to the party and

night we’re going to go to the party and we went to the party and we finished the

we went to the party and we finished the

we went to the party and we finished the party at 2:30 and three o’clock we were

party at 2:30 and three o’clock we were

party at 2:30 and three o’clock we were back studying so that we could do well

back studying so that we could do well

back studying so that we could do well on an exam on Monday it is the

on an exam on Monday it is the

on an exam on Monday it is the importance of knowing that it’s your own

importance of knowing that it’s your own

importance of knowing that it’s your own intention and your power and your

intention and your power and your

intention and your power and your actions that can actually lead to you

actions that can actually lead to you

actions that can actually lead to you know the outcome that is good that that

know the outcome that is good that that

know the outcome that is good that that you want to have manifest and the first

you want to have manifest and the first

you want to have manifest and the first and foremost important thing about

and foremost important thing about

and foremost important thing about running your own race is dreaming big

running your own race is dreaming big

running your own race is dreaming big and here I’m called back to my childhood

and here I’m called back to my childhood

and here I’m called back to my childhood when I was just starting elementary

when I was just starting elementary

when I was just starting elementary school at that point in time the Capri

school at that point in time the Capri

school at that point in time the Capri McCourt had just ruled that public

McCourt had just ruled that public

McCourt had just ruled that public school districts could pursue

school districts could pursue

school districts could pursue disaggregation by using forced busing to

disaggregation by using forced busing to

disaggregation by using forced busing to achieve racial balance in their schools

achieve racial balance in their schools

achieve racial balance in their schools in fact I started my own education as a

in fact I started my own education as a

in fact I started my own education as a first grader being bused to a school

first grader being bused to a school

first grader being bused to a school across town even though my father was a

across town even though my father was a

across town even though my father was a principal at a school five blocks away

principal at a school five blocks away

principal at a school five blocks away although I was a live subject in one of

although I was a live subject in one of

although I was a live subject in one of the nation’s most controversial legal

the nation’s most controversial legal

the nation’s most controversial legal debates I frankly didn’t know what the

debates I frankly didn’t know what the

debates I frankly didn’t know what the big deal was all about because these

big deal was all about because these

big deal was all about because these kids who didn’t look like me sure acted

kids who didn’t look like me sure acted

kids who didn’t look like me sure acted just like me but desegregation was a big

just like me but desegregation was a big

just like me but desegregation was a big deal to my

deal to my

deal to my parents and leaders of their generations

parents and leaders of their generations

parents and leaders of their generations knew a great new that great change was

knew a great new that great change was

knew a great new that great change was in store and it was the right thing to

in store and it was the right thing to

in store and it was the right thing to do and they often met with resistance

do and they often met with resistance

do and they often met with resistance and often violent resistance but because

and often violent resistance but because

and often violent resistance but because of their struggle their sacrifice I

of their struggle their sacrifice I

of their struggle their sacrifice I received a great gift and that’s the

received a great gift and that’s the

received a great gift and that’s the gift to dream big

gift to dream big

gift to dream big I knew my history I remembered the pride

I knew my history I remembered the pride

I knew my history I remembered the pride of my mother telling about when she took

of my mother telling about when she took

of my mother telling about when she took me and my brother brought us back to

me and my brother brought us back to

me and my brother brought us back to Washington DC and held me as a

Washington DC and held me as a

Washington DC and held me as a nine-month-old during the march on

nine-month-old during the march on

nine-month-old during the march on Washington when Martin Luther King laid

Washington when Martin Luther King laid

Washington when Martin Luther King laid out his dream for equal and harmonious

out his dream for equal and harmonious

out his dream for equal and harmonious meritocratic America and dreaming big to

meritocratic America and dreaming big to

meritocratic America and dreaming big to me meant knowing my history but not

me meant knowing my history but not

me meant knowing my history but not being bound by it it meant harnessing

being bound by it it meant harnessing

being bound by it it meant harnessing the past to drive me into the future

the past to drive me into the future

the past to drive me into the future it meant grounding myself and who I was

it meant grounding myself and who I was

it meant grounding myself and who I was and where I came from so I could soar to

and where I came from so I could soar to

and where I came from so I could soar to become where I wanted to become the

become where I wanted to become the

become where I wanted to become the sponsors of Robert Smith’s career only

sponsors of Robert Smith’s career only

sponsors of Robert Smith’s career only did so after I demonstrated that I’m

did so after I demonstrated that I’m

did so after I demonstrated that I’m willing to make the commitment to my

willing to make the commitment to my

willing to make the commitment to my career it’s a two-way street it’s not

career it’s a two-way street it’s not

career it’s a two-way street it’s not just oh here’s you know the person

just oh here’s you know the person

just oh here’s you know the person you’re going to sponsor make sure that

you’re going to sponsor make sure that

you’re going to sponsor make sure that they get on good deals no it is they see

they get on good deals no it is they see

they get on good deals no it is they see you in the office you’re grinding 100

you in the office you’re grinding 100

you in the office you’re grinding 100 hours you’re getting it done you’re you

hours you’re getting it done you’re you

hours you’re getting it done you’re you know you’re making sure there’s no

know you’re making sure there’s no

know you’re making sure there’s no mistakes and if there is a mistake you

mistakes and if there is a mistake you

mistakes and if there is a mistake you correct it you’re following up you’re

correct it you’re following up you’re

correct it you’re following up you’re reaching outside of your knowledge to go

reaching outside of your knowledge to go

reaching outside of your knowledge to go learn more when you do that sponsors are

learn more when you do that sponsors are

learn more when you do that sponsors are more than happy to then take credit for

more than happy to then take credit for

more than happy to then take credit for you okay and that has been my experience

you okay and that has been my experience

you okay and that has been my experience but it has all come through you got it

but it has all come through you got it

but it has all come through you got it you got it you got to demonstrate that

you got it you got to demonstrate that

you got it you got to demonstrate that that’s who you are and that’s your

that’s who you are and that’s your

that’s who you are and that’s your priority if it’s Friday night and it’s

priority if it’s Friday night and it’s

priority if it’s Friday night and it’s five o’clock your response we’re seeing

five o’clock your response we’re seeing

five o’clock your response we’re seeing you leaving because you got you know

you leaving because you got you know

you leaving because you got you know happy hour with your boys well guess

happy hour with your boys well guess

happy hour with your boys well guess what I mean and they’re there you know

what I mean and they’re there you know

what I mean and they’re there you know you got to be conscious of that that

you got to be conscious of that that

you got to be conscious of that that sort of stuff okay I like when they come

sort of stuff okay I like when they come

sort of stuff okay I like when they come back in on Saturday because they did

back in on Saturday because they did

back in on Saturday because they did come back and I’m wearing the same thing

come back and I’m wearing the same thing

come back and I’m wearing the same thing I wore Friday night right okay this

I wore Friday night right okay this

I wore Friday night right okay this guy’s dedicated to his crowd and so when

guy’s dedicated to his crowd and so when

guy’s dedicated to his crowd and so when this deal happens they’re happy to stand

this deal happens they’re happy to stand

this deal happens they’re happy to stand up and from the man

up and from the man

up and from the man principle of the firm at that time to

principle of the firm at that time to

principle of the firm at that time to say hey you know Robert did this work

say hey you know Robert did this work

say hey you know Robert did this work you see I mean so it’s a two-way street

you see I mean so it’s a two-way street

you see I mean so it’s a two-way street and sponsors you know again I have the

and sponsors you know again I have the

and sponsors you know again I have the opportunity and I do in my firm and

opportunity and I do in my firm and

opportunity and I do in my firm and build and develop people but we have and

build and develop people but we have and

build and develop people but we have and we do our reviews part of what we’re

we do our reviews part of what we’re

we do our reviews part of what we’re looking at you have that kind of grit

looking at you have that kind of grit

looking at you have that kind of grit and you dedicated to this Craig this is

and you dedicated to this Craig this is

and you dedicated to this Craig this is not a lifestyle business and if you want

not a lifestyle business and if you want

not a lifestyle business and if you want to make it a lifestyle business this is

to make it a lifestyle business this is

to make it a lifestyle business this is wrong business to begin ok so that’s in

wrong business to begin ok so that’s in

wrong business to begin ok so that’s in the world I live in that’s something we

the world I live in that’s something we

the world I live in that’s something we think about we talk about in that

think about we talk about in that

think about we talk about in that context that’s just nature so we look

context that’s just nature so we look

context that’s just nature so we look for you know again I will sponsor those

for you know again I will sponsor those

for you know again I will sponsor those and even my folks now who have not grown

and even my folks now who have not grown

and even my folks now who have not grown up with me in this business I sponsored

up with me in this business I sponsored

up with me in this business I sponsored them because I saw them putting that

them because I saw them putting that

them because I saw them putting that level of effort and energy and 15 years

level of effort and energy and 15 years

level of effort and energy and 15 years ago and guess what they still do it

ago and guess what they still do it

ago and guess what they still do it today in America education is not enough

today in America education is not enough

today in America education is not enough especially for us as african-americans

especially for us as african-americans

especially for us as african-americans you also need to have access to the

you also need to have access to the

you also need to have access to the economy and so as I’m not going from you

economy and so as I’m not going from you

economy and so as I’m not going from you know from elementary school to middle

know from elementary school to middle

know from elementary school to middle school to high school I started to

school to high school I started to

school to high school I started to actually think about what is access to

actually think about what is access to

actually think about what is access to the economy why did they live in that

the economy why did they live in that

the economy why did they live in that great house and a their father is a

great house and a their father is a

great house and a their father is a contractor but owns theirs own his own

contractor but owns theirs own his own

contractor but owns theirs own his own contracting business and yet down the

contracting business and yet down the

contracting business and yet down the street I had a friend his father worked

street I had a friend his father worked

street I had a friend his father worked for a contractor but didn’t own his own

for a contractor but didn’t own his own

for a contractor but didn’t own his own contracting business they lived near it

contracting business they lived near it

contracting business they lived near it near us and when I looked at that I said

near us and when I looked at that I said

near us and when I looked at that I said you know part of what has to happen in

you know part of what has to happen in

you know part of what has to happen in in my mind was I needed to and I wanted

in my mind was I needed to and I wanted

in my mind was I needed to and I wanted to become a business owner and that was

to become a business owner and that was

to become a business owner and that was early on so literally you know I started

early on so literally you know I started

early on so literally you know I started my first business when I was probably 19

my first business when I was probably 19

my first business when I was probably 19 years old I was selling golf balls and I

years old I was selling golf balls and I

years old I was selling golf balls and I go cut grass I did all those sorts of

go cut grass I did all those sorts of

go cut grass I did all those sorts of things because the fact no matter is I

things because the fact no matter is I

things because the fact no matter is I actually didn’t like where my brothers

actually didn’t like where my brothers

actually didn’t like where my brothers clothes until I was 14 years old

clothes until I was 14 years old

clothes until I was 14 years old you know I wore hand-me-downs basically

you know I wore hand-me-downs basically

you know I wore hand-me-downs basically into that period of time and I don’t

into that period of time and I don’t

into that period of time and I don’t know if any of you have experienced that

know if any of you have experienced that

know if any of you have experienced that but you know kids can be cruel in some

but you know kids can be cruel in some

but you know kids can be cruel in some respects but part of that also hardened

respects but part of that also hardened

respects but part of that also hardened to you to help you understand and help

to you to help you understand and help

to you to help you understand and help you to reach some of your goals and part

you to reach some of your goals and part

you to reach some of your goals and part of my goal was to be part of

of my goal was to be part of

of my goal was to be part of and an economic class in America where I

and an economic class in America where I

and an economic class in America where I could buy my own clothes the ones I

could buy my own clothes the ones I

could buy my own clothes the ones I wanted and buy the shoes that I wanted

wanted and buy the shoes that I wanted

wanted and buy the shoes that I wanted and all the places I wanted and one of

and all the places I wanted and one of

and all the places I wanted and one of the advantages of again having parents

the advantages of again having parents

the advantages of again having parents who wanted me to read and force me to

who wanted me to read and force me to

who wanted me to read and force me to read I got a chance to read a number of

read I got a chance to read a number of

read I got a chance to read a number of things and one of the things that

things and one of the things that

things and one of the things that inspired me early my life was actually

inspired me early my life was actually

inspired me early my life was actually believe it or not the James Bond novels

believe it or not the James Bond novels

believe it or not the James Bond novels because as I read them they took me and

because as I read them they took me and

because as I read them they took me and transported me to places that I had no

transported me to places that I had no

transported me to places that I had no idea actually really existed and if you

idea actually really existed and if you

idea actually really existed and if you ever seen any of those movies I mean

ever seen any of those movies I mean

ever seen any of those movies I mean they characterize them in these movies

they characterize them in these movies

they characterize them in these movies and I was like wow this is pretty

and I was like wow this is pretty

and I was like wow this is pretty terrific I want to figure out a way to

terrific I want to figure out a way to

terrific I want to figure out a way to actually get to that place and that is

actually get to that place and that is

actually get to that place and that is part of the impetus behind me working

part of the impetus behind me working

part of the impetus behind me working hard and also driving myself to to go

hard and also driving myself to to go

hard and also driving myself to to go figure out how to create an opportunity

figure out how to create an opportunity

figure out how to create an opportunity that I could actually make big and

that I could actually make big and

that I could actually make big and lasting and have an impact so when I got

lasting and have an impact so when I got

lasting and have an impact so when I got to Bell Labs they shared offices and I

to Bell Labs they shared offices and I

to Bell Labs they shared offices and I happen to share offices with a PhD in

happen to share offices with a PhD in

happen to share offices with a PhD in chemical engineering and this man had

chemical engineering and this man had

chemical engineering and this man had patents that were probably 30 pages long

patents that were probably 30 pages long

patents that were probably 30 pages long and he’d become one of my first mentors

and he’d become one of my first mentors

and he’d become one of my first mentors and on my first day at work as we got

and on my first day at work as we got

and on my first day at work as we got settled into his office he turned his

settled into his office he turned his

settled into his office he turned his chair around he kind of looked me up and

chair around he kind of looked me up and

chair around he kind of looked me up and down and held this computer chip in

down and held this computer chip in

down and held this computer chip in front of me and said this is an

front of me and said this is an

front of me and said this is an operational amplifier it’s failing in

operational amplifier it’s failing in

operational amplifier it’s failing in our Merlin systems out there in the

our Merlin systems out there in the

our Merlin systems out there in the field you need to figure out while it’s

field you need to figure out while it’s

field you need to figure out while it’s why it’s failing so we can fix it if you

why it’s failing so we can fix it if you

why it’s failing so we can fix it if you have any questions ask me and any turns

have any questions ask me and any turns

have any questions ask me and any turns around and so you see unlike today’s

around and so you see unlike today’s

around and so you see unlike today’s technically sophisticated high school

technically sophisticated high school

technically sophisticated high school students I had no idea what an

students I had no idea what an

students I had no idea what an operational amplifier was what it was

operational amplifier was what it was

operational amplifier was what it was supposed to do what this one didn’t do

supposed to do what this one didn’t do

supposed to do what this one didn’t do and so before the days of Google and

and so before the days of Google and

and so before the days of Google and Wikipedia we had this thing called the

Wikipedia we had this thing called the

Wikipedia we had this thing called the library and we and I went to the library

library and we and I went to the library

library and we and I went to the library and I pulled every book on operational

and I pulled every book on operational

and I pulled every book on operational amplifiers I could find I talked to

amplifiers I could find I talked to

amplifiers I could find I talked to everyone in the halls who would listen

everyone in the halls who would listen

everyone in the halls who would listen and ask questions and by the end of the

and ask questions and by the end of the

and ask questions and by the end of the summer not only did I have an idea about

summer not only did I have an idea about

summer not only did I have an idea about why this wasn’t working but I built a

why this wasn’t working but I built a

why this wasn’t working but I built a system that’s that simulates the field

system that’s that simulates the field

system that’s that simulates the field conditions that causes him to fail and

conditions that causes him to fail and

conditions that causes him to fail and then with my mentor self help we fix the

then with my mentor self help we fix the

then with my mentor self help we fix the problem

problem

problem my guess is even now I’m probably the

my guess is even now I’m probably the

my guess is even now I’m probably the most knowledgeable intern at Bell Labs

most knowledgeable intern at Bell Labs

most knowledgeable intern at Bell Labs on operational amplifiers in the history

on operational amplifiers in the history

on operational amplifiers in the history of that company but the important thing

of that company but the important thing

of that company but the important thing was a challenge from my mentor was more

was a challenge from my mentor was more

was a challenge from my mentor was more than to teach me something about this

than to teach me something about this

than to teach me something about this obscure integrated circuit it’s a

obscure integrated circuit it’s a

obscure integrated circuit it’s a challenge that has rich dividends for me

challenge that has rich dividends for me

challenge that has rich dividends for me over my entire career it is the joy of

over my entire career it is the joy of

over my entire career it is the joy of figuring things out what do you think

figuring things out what do you think

figuring things out what do you think the accelerators to success are

the accelerators to success are

the accelerators to success are particularly in environments where

particularly in environments where

particularly in environments where structures are not designed to help

structures are not designed to help

structures are not designed to help people succeed sure this is complex

people succeed sure this is complex

people succeed sure this is complex there’s an education piece then there’s

there’s an education piece then there’s

there’s an education piece then there’s a knowledge piece and then there’s a

a knowledge piece and then there’s a

a knowledge piece and then there’s a practitioner of a craft piece that all

practitioner of a craft piece that all

practitioner of a craft piece that all are important and you do need to have

are important and you do need to have

are important and you do need to have guides along the way at least if you’re

guides along the way at least if you’re

guides along the way at least if you’re a person of color okay

a person of color okay

a person of color okay and I and I say that because you know

and I and I say that because you know

and I and I say that because you know being a person of color I see the

being a person of color I see the

being a person of color I see the difference

difference

difference in my experiences versus others and you

in my experiences versus others and you

in my experiences versus others and you know in what their experiences have been

know in what their experiences have been

know in what their experiences have been and I wouldn’t say that it is it is who

and I wouldn’t say that it is it is who

and I wouldn’t say that it is it is who knows this overt or not I just can tell

knows this overt or not I just can tell

knows this overt or not I just can tell you what my experience has been so you

you what my experience has been so you

you what my experience has been so you know first of all you have to you have

know first of all you have to you have

know first of all you have to you have to do well enough max you know you have

to do well enough max you know you have

to do well enough max you know you have to be you know have a desire to be great

to be you know have a desire to be great

to be you know have a desire to be great at what it is you want to do first of

at what it is you want to do first of

at what it is you want to do first of all to do this business that’s the first

all to do this business that’s the first

all to do this business that’s the first thing and you have there’s there’s a

thing and you have there’s there’s a

thing and you have there’s there’s a fundamental base level of understanding

fundamental base level of understanding

fundamental base level of understanding of you know basic math you have to be

of you know basic math you have to be

of you know basic math you have to be good at it okay really good at it and

good at it okay really good at it and

good at it okay really good at it and then from there you have to understand

then from there you have to understand

then from there you have to understand and start to listen to the structures

and start to listen to the structures

and start to listen to the structures around how deals are done and there’s a

around how deals are done and there’s a

around how deals are done and there’s a whole fact pattern capturing that’s

whole fact pattern capturing that’s

whole fact pattern capturing that’s important that while you can listen the

important that while you can listen the

important that while you can listen the only way to really learn it is to do it

only way to really learn it is to do it

only way to really learn it is to do it and you have to become expert never

and you have to become expert never

and you have to become expert never talks about you know what is an expert

talks about you know what is an expert

talks about you know what is an expert well an expert someone who dedicates

well an expert someone who dedicates

well an expert someone who dedicates 10,000 hours to their craft okay it’s a

10,000 hours to their craft okay it’s a

10,000 hours to their craft okay it’s a lot of time not over 20 years but in as

lot of time not over 20 years but in as

lot of time not over 20 years but in as compressed the period of time as

compressed the period of time as

compressed the period of time as possible the advantage of going to these

possible the advantage of going to these

possible the advantage of going to these investment banks is in a in a heady

investment banks is in a in a heady

investment banks is in a in a heady environment that happens you know 100

environment that happens you know 100

environment that happens you know 100 hour work weeks right great and you know

hour work weeks right great and you know

hour work weeks right great and you know while all your friends so you graduate

while all your friends so you graduate

while all your friends so you graduate college with they’re going out on Friday

college with they’re going out on Friday

college with they’re going out on Friday night and Saturday your guess what

night and Saturday your guess what

night and Saturday your guess what you’re working and on set you’re working

you’re working and on set you’re working

you’re working and on set you’re working and on set you are working but that’s

and on set you are working but that’s

and on set you are working but that’s how you build you know that that fabric

how you build you know that that fabric

how you build you know that that fabric and in you know to be an expert at your

and in you know to be an expert at your

and in you know to be an expert at your craft you cannot do this business well

craft you cannot do this business well

craft you cannot do this business well if you’re not an expert at your craft so

if you’re not an expert at your craft so

if you’re not an expert at your craft so all of those things first of all you

all of those things first of all you

all of those things first of all you have to have structures an opportunity

have to have structures an opportunity

have to have structures an opportunity to see it then you have to dedicate

to see it then you have to dedicate

to see it then you have to dedicate yourself to it and then you have to have

yourself to it and then you have to have

yourself to it and then you have to have people who can help you understand and

people who can help you understand and

people who can help you understand and navigate to some extent you know why

navigate to some extent you know why

navigate to some extent you know why certain deals went one way and why

certain deals went one way and why

certain deals went one way and why certain deals went the other way and it

certain deals went the other way and it

certain deals went the other way and it is highly nuanced it isn’t something

is highly nuanced it isn’t something

is highly nuanced it isn’t something that you’re just you can just read in a

that you’re just you can just read in a

that you’re just you can just read in a case study you have to live it and you

case study you have to live it and you

case study you have to live it and you have to live it through the eyes of

have to live it through the eyes of

have to live it through the eyes of someone who has lived it and to use to

someone who has lived it and to use to

someone who has lived it and to use to the extent you see people who have lived

the extent you see people who have lived

the extent you see people who have lived it and you’re in that environment you

it and you’re in that environment you

it and you’re in that environment you have to now seek out the time and force

have to now seek out the time and force

have to now seek out the time and force that engagement of why it went one way

that engagement of why it went one way

that engagement of why it went one way versus another and see how that fits in

versus another and see how that fits in

versus another and see how that fits in the context of you know of this of the

the context of you know of this of the

the context of you know of this of the deal business so those I mean it’s it’s

deal business so those I mean it’s it’s

deal business so those I mean it’s it’s it’s complex and it is but the rewards

it’s complex and it is but the rewards

it’s complex and it is but the rewards beyond the personal rewards but you know

beyond the personal rewards but you know

beyond the personal rewards but you know the rewards are just astounding okay in

the rewards are just astounding okay in

the rewards are just astounding okay in terms of personal growth personal

terms of personal growth personal

terms of personal growth personal development and frankly the opportunity

development and frankly the opportunity

development and frankly the opportunity to then train and build others so that

to then train and build others so that

to then train and build others so that they can become experts in their craft

they can become experts in their craft

they can become experts in their craft and realize their dreams right so I

and realize their dreams right so I

and realize their dreams right so I think you know that’s the the arc of the

think you know that’s the the arc of the

think you know that’s the the arc of the opportunity there that is is in this

opportunity there that is is in this

opportunity there that is is in this world I mean it’s a rarefied air of

world I mean it’s a rarefied air of

world I mean it’s a rarefied air of people who are really good at this and

people who are really good at this and

people who are really good at this and you really get an opportunity to do it

you really get an opportunity to do it

you really get an opportunity to do it and practice it at a size and scale that

and practice it at a size and scale that

and practice it at a size and scale that matters you know in this world and I you

matters you know in this world and I you

matters you know in this world and I you know the importance of actually you know

know the importance of actually you know

know the importance of actually you know going through the process of

going through the process of

going through the process of understanding what the problem is and

understanding what the problem is and

understanding what the problem is and then figuring out yourself and every now

then figuring out yourself and every now

then figuring out yourself and every now and then need some help that’s fine

and then need some help that’s fine

and then need some help that’s fine but if you get too much help you never

but if you get too much help you never

but if you get too much help you never figure out how to do things and you

figure out how to do things and you

figure out how to do things and you don’t develop the grit and some of the

don’t develop the grit and some of the

don’t develop the grit and some of the older folks in this audience are shaking

older folks in this audience are shaking

older folks in this audience are shaking ahead you got to have grit and grin

ahead you got to have grit and grin

ahead you got to have grit and grin means getting turned away from things 14

means getting turned away from things 14

means getting turned away from things 14 15 times calling someone every two weeks

15 times calling someone every two weeks

15 times calling someone every two weeks you know every day for five months and

you know every day for five months and

you know every day for five months and then finally it materializing and

then finally it materializing and

then finally it materializing and something that you want and discovering

something that you want and discovering

something that you want and discovering the drawer and figuring things out means

the drawer and figuring things out means

the drawer and figuring things out means you know if you know for you know fight

you know if you know for you know fight

you know if you know for you know fight through those problems understand and

through those problems understand and

through those problems understand and learn how you address those problems and

learn how you address those problems and

learn how you address those problems and come up with the answers to those

come up with the answers to those

come up with the answers to those sulukim up to with the answers to those

sulukim up to with the answers to those

sulukim up to with the answers to those problems within the solution that is

problems within the solution that is

problems within the solution that is uniquely yours that’s an important part

uniquely yours that’s an important part

uniquely yours that’s an important part of growing up in solving problems

of growing up in solving problems

of growing up in solving problems because if you can’t solve easy problems

because if you can’t solve easy problems

because if you can’t solve easy problems now you will not be able to solve

now you will not be able to solve

now you will not be able to solve difficult problems later

thank you guys so much for watching I

thank you guys so much for watching I made this video because our levia white

made this video because our levia white

made this video because our levia white asked me to so if there’s a famous

asked me to so if there’s a famous

asked me to so if there’s a famous entrepreneur that you are made a profile

entrepreneur that you are made a profile

entrepreneur that you are made a profile next leave it in the comments below I

next leave it in the comments below I

next leave it in the comments below I don’t see what I can do

don’t see what I can do

don’t see what I can do I’d also love to know what of Roberts

I’d also love to know what of Roberts

I’d also love to know what of Roberts message had the biggest impact on you

message had the biggest impact on you

message had the biggest impact on you and why what was your favorite clip what

and why what was your favorite clip what

and why what was your favorite clip what did you learn from this how is it going

did you learn from this how is it going

did you learn from this how is it going to impact your life or your business

to impact your life or your business

to impact your life or your business please leave it in the comments below

please leave it in the comments below

please leave it in the comments below I’m gonna join in the discussion I also

I’m gonna join in the discussion I also

I’m gonna join in the discussion I also want to give a quick shout out to Jason

want to give a quick shout out to Jason

want to give a quick shout out to Jason Jay Rhys Fonseca from rides online.com

Jay Rhys Fonseca from rides online.com

Jay Rhys Fonseca from rides online.com Thank You Jay rice you’re picking up

Thank You Jay rice you’re picking up

Thank You Jay rice you’re picking up another copy of my book it really really

another copy of my book it really really

another copy of my book it really really really means a lot to me so thank you

really means a lot to me so thank you

really means a lot to me so thank you guys again for watching I believe in you

guys again for watching I believe in you

guys again for watching I believe in you I hope you continue to believe in

I hope you continue to believe in

I hope you continue to believe in yourself and whatever your one word is

yourself and whatever your one word is

yourself and whatever your one word is much love I’ll see you soon

I went to the same high school and these

I went to the same high school and these Denver as my father did Denver East High

Denver as my father did Denver East High

Denver as my father did Denver East High School and I remember taking computer

School and I remember taking computer

School and I remember taking computer science course and at the time they

science course and at the time they

science course and at the time they introduced this thing called a

introduced this thing called a

introduced this thing called a transistor which is the building block

transistor which is the building block

transistor which is the building block of computers for those who don’t new

of computers for those who don’t new

of computers for those who don’t new don’t know and transistors were invented

don’t know and transistors were invented

don’t know and transistors were invented at this place called Bell Labs which had

at this place called Bell Labs which had

at this place called Bell Labs which had a facility about 20 20 miles from my

a facility about 20 20 miles from my

a facility about 20 20 miles from my home and after that lesson I went and I

home and after that lesson I went and I

home and after that lesson I went and I dug up the telephone number to the Bell

dug up the telephone number to the Bell

dug up the telephone number to the Bell Labs facility and I called him I said do

Labs facility and I called him I said do

Labs facility and I called him I said do you have summer internships they said we

you have summer internships they said we

you have summer internships they said we absolutely do I said fantastic they said

absolutely do I said fantastic they said

absolutely do I said fantastic they said if you’re between your junior and senior

if you’re between your junior and senior

if you’re between your junior and senior year in college I said hey I’m a junior

year in college I said hey I’m a junior

year in college I said hey I’m a junior in high school I’m taking advanced math

in high school I’m taking advanced math

in high school I’m taking advanced math classes in future science getting all

classes in future science getting all

classes in future science getting all A’s just like being in college they said

A’s just like being in college they said

A’s just like being in college they said no it isn’t

so I called every day for two weeks

so I called every day for two weeks straight the HR director course stopped

straight the HR director course stopped

straight the HR director course stopped taking the calls after the second day

taking the calls after the second day

taking the calls after the second day and I left the message with my phone

and I left the message with my phone

and I left the message with my phone number then I called every Monday for

number then I called every Monday for

number then I called every Monday for five months and every time I call the

five months and every time I call the

five months and every time I call the receptionist just chuckled and she took

receptionist just chuckled and she took

receptionist just chuckled and she took my name and she took my number and she

my name and she took my number and she

my name and she took my number and she said we’ll get back to you if there’s an

said we’ll get back to you if there’s an

said we’ll get back to you if there’s an opening and I kept at it and to my

opening and I kept at it and to my

opening and I kept at it and to my surprise the human resources director

surprise the human resources director

surprise the human resources director called my house in June and said listen

called my house in June and said listen

called my house in June and said listen an intern from MIT didn’t show up we

an intern from MIT didn’t show up we

an intern from MIT didn’t show up we have an extra slot we’re not promising

have an extra slot we’re not promising

have an extra slot we’re not promising you anything but why don’t you come on

you anything but why don’t you come on

you anything but why don’t you come on in and interview now of course I knew I

in and interview now of course I knew I

in and interview now of course I knew I was the most qualified candidate for

was the most qualified candidate for

was the most qualified candidate for this job and the truth is I went in I

this job and the truth is I went in I

this job and the truth is I went in I interviewed I got the job

interviewed I got the job

interviewed I got the job so the important thing that I want you

so the important thing that I want you

so the important thing that I want you to think about here is the persistence

to think about here is the persistence

to think about here is the persistence to get that job led to meet working at

to get that job led to meet working at

to get that job led to meet working at Bell Labs for the next four years

Bell Labs for the next four years

Bell Labs for the next four years becoming a co-op student and ultimately

becoming a co-op student and ultimately

becoming a co-op student and ultimately finishing with the degree in chemical

finishing with the degree in chemical

finishing with the degree in chemical engineering from Cornell all from being

engineering from Cornell all from being

engineering from Cornell all from being persistent

”

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