Retail Sales – How do you get your products in the stores

how do we get your products into stores

how do we get your products into stores it’s a question I get asked a lot by

it’s a question I get asked a lot by

it’s a question I get asked a lot by entrepreneurs we have a physical product

entrepreneurs we have a physical product

entrepreneurs we have a physical product they’re trying to get into the store

they’re trying to get into the store

they’re trying to get into the store they’re struggling they think you know I

they’re struggling they think you know I

they’re struggling they think you know I have this great product I can produce it

have this great product I can produce it

have this great product I can produce it in mass quantities if only it was in

in mass quantities if only it was in

in mass quantities if only it was in Walmart or only was in Target or

Walmart or only was in Target or

Walmart or only was in Target or whatever store I’d make millions the

whatever store I’d make millions the

whatever store I’d make millions the problem here is these guys are getting

problem here is these guys are getting

problem here is these guys are getting pitched all the time by entrepreneurs

pitched all the time by entrepreneurs

pitched all the time by entrepreneurs who think they have a great product and

who think they have a great product and

who think they have a great product and you have to really stand out right there

you have to really stand out right there

you have to really stand out right there are buyers for every category so

are buyers for every category so

are buyers for every category so whatever category you fall into their

whatever category you fall into their

whatever category you fall into their buyers for it and you can pitch them you

buyers for it and you can pitch them you

buyers for it and you can pitch them you can email them you can call them you can

can email them you can call them you can

can email them you can call them you can if they have demo days you can go and

if they have demo days you can go and

if they have demo days you can go and meet them but you need to have something

meet them but you need to have something

meet them but you need to have something that makes you stand out against

that makes you stand out against

that makes you stand out against everybody else was pitching because

everybody else was pitching because

everybody else was pitching because everybody wants to be on those shelves

everybody wants to be on those shelves

everybody wants to be on those shelves in those stores so what are you going to

in those stores so what are you going to

in those stores so what are you going to do that’s so different the biggest thing

do that’s so different the biggest thing

do that’s so different the biggest thing you can do is get some momentum and this

you can do is get some momentum and this

you can do is get some momentum and this is what I saw when I was in the VC world

is what I saw when I was in the VC world

is what I saw when I was in the VC world people were pitching me ideas for their

people were pitching me ideas for their

people were pitching me ideas for their business plan most people come with just

business plan most people come with just

business plan most people come with just an idea with no momentum no product no

an idea with no momentum no product no

an idea with no momentum no product no demo just an idea on paper the closer

demo just an idea on paper the closer

demo just an idea on paper the closer you are to actually having customers

you are to actually having customers

you are to actually having customers having some kind of revenue showing some

having some kind of revenue showing some

having some kind of revenue showing some kind of momentum with your business the

kind of momentum with your business the

kind of momentum with your business the better chance you have of getting

better chance you have of getting

better chance you have of getting success with whoever you’re selling an

success with whoever you’re selling an

success with whoever you’re selling an investor a store any custom your big

investor a store any custom your big

investor a store any custom your big order you’re trying to get you want to

order you’re trying to get you want to

order you’re trying to get you want to show momentum nobody wants to be the

show momentum nobody wants to be the

show momentum nobody wants to be the first person to take this huge risk on

first person to take this huge risk on

first person to take this huge risk on you I’ve got a question from a reader

you I’ve got a question from a reader

you I’ve got a question from a reader manu who has a product called health

manu who has a product called health

manu who has a product called health balls

balls

balls so it says similar to health bars that

so it says similar to health bars that

so it says similar to health bars that manu makes it says producing in large

manu makes it says producing in large

manu makes it says producing in large quantities none of it not a problem I

quantities none of it not a problem I

quantities none of it not a problem I want to get on the stores and shelves

want to get on the stores and shelves

want to get on the stores and shelves and stores made of nine ingredients no

and stores made of nine ingredients no

and stores made of nine ingredients no sugar added on going the problem here is

sugar added on going the problem here is

sugar added on going the problem here is ok the health food category is super

ok the health food category is super

ok the health food category is super saturated it’s a growing market it’s

saturated it’s a growing market it’s

saturated it’s a growing market it’s trending but there’s so many companies

trending but there’s so many companies

trending but there’s so many companies who are trying to get into this space

who are trying to get into this space

who are trying to get into this space the key thing here is you need to get

the key thing here is you need to get

the key thing here is you need to get momentum you need to get customers on

momentum you need to get customers on

momentum you need to get customers on your own you need to get people who are

your own you need to get people who are

your own you need to get people who are ordering from your website you need to

ordering from your website you need to

ordering from your website you need to get people following you on social media

get people following you on social media

get people following you on social media people who are following your Twitter

people who are following your Twitter

people who are following your Twitter account and YouTube and Facebook and

account and YouTube and Facebook and

account and YouTube and Facebook and they’re engaging with you and when you

they’re engaging with you and when you

they’re engaging with you and when you say I’m gonna be here people will come

say I’m gonna be here people will come

say I’m gonna be here people will come you need to build that up companies

you need to build that up companies

you need to build that up companies expect that

expect that

expect that now if you just go with an idea or even

now if you just go with an idea or even

now if you just go with an idea or even a finished product they’re not gonna buy

a finished product they’re not gonna buy

a finished product they’re not gonna buy from you you need to show that if I come

from you you need to show that if I come

from you you need to show that if I come and I bring my product to you I’m also

and I bring my product to you I’m also

and I bring my product to you I’m also going to bring a market to you that

going to bring a market to you that

going to bring a market to you that dramatically increases the chance of you

dramatically increases the chance of you

dramatically increases the chance of you getting the deal you’re after for

getting the deal you’re after for

getting the deal you’re after for example is I’m doing a book deal right

example is I’m doing a book deal right

example is I’m doing a book deal right now okay I’m writing the book I’m in the

now okay I’m writing the book I’m in the

now okay I’m writing the book I’m in the process of it I could go to any

process of it I could go to any

process of it I could go to any publisher and get a book deal if I was

publisher and get a book deal if I was

publisher and get a book deal if I was willing just to write a book and get a

willing just to write a book and get a

willing just to write a book and get a cut of the Commission’s I could do that

cut of the Commission’s I could do that

cut of the Commission’s I could do that with any publisher because I have an

with any publisher because I have an

with any publisher because I have an audience I built that up it’s taking me

audience I built that up it’s taking me

audience I built that up it’s taking me a while but I built that up now I want a

a while but I built that up now I want a

a while but I built that up now I want a good book deal I want to work with a

good book deal I want to work with a

good book deal I want to work with a publisher who’s going to really promote

publisher who’s going to really promote

publisher who’s going to really promote this thing I want a good advance up

this thing I want a good advance up

this thing I want a good advance up front so I get commitment out of them oh

front so I get commitment out of them oh

front so I get commitment out of them oh I can pick and choose where most people

I can pick and choose where most people

I can pick and choose where most people would be begging to get a book deal

would be begging to get a book deal

would be begging to get a book deal where most people would do it and would

where most people would do it and would

where most people would do it and would pay to do it but I have a leverage on

pay to do it but I have a leverage on

pay to do it but I have a leverage on these companies I stand out from

these companies I stand out from

these companies I stand out from everybody else that I’m going up against

everybody else that I’m going up against

everybody else that I’m going up against I’m attractive to them because I’ve

I’m attractive to them because I’ve

I’m attractive to them because I’ve built up a lot of momentum on my own and

built up a lot of momentum on my own and

built up a lot of momentum on my own and that’s what you need to do so before

that’s what you need to do so before

that’s what you need to do so before going out and pitching these guys and

going out and pitching these guys and

going out and pitching these guys and being thrown into the average category

being thrown into the average category

being thrown into the average category with everybody else build up some

with everybody else build up some

with everybody else build up some momentum get some customers get some

momentum get some customers get some

momentum get some customers get some traction get some traffic get some media

traction get some traffic get some media

traction get some traffic get some media mentions and when you go and you pitch

mentions and when you go and you pitch

mentions and when you go and you pitch them you can say I’ve been in this

them you can say I’ve been in this

them you can say I’ve been in this newspaper I have these customers ongoing

newspaper I have these customers ongoing

newspaper I have these customers ongoing I have these advisors on my team I have

I have these advisors on my team I have

I have these advisors on my team I have this many followers on my social media

this many followers on my social media

this many followers on my social media accounts who are loyal fans when I go

accounts who are loyal fans when I go

accounts who are loyal fans when I go somewhere people come out to the events

somewhere people come out to the events

somewhere people come out to the events right build that up so then when you go

right build that up so then when you go

right build that up so then when you go and pitch them you’re gonna be so

and pitch them you’re gonna be so

and pitch them you’re gonna be so different then everybody else is

different then everybody else is

different then everybody else is pitching that the companies will fight

pitching that the companies will fight

pitching that the companies will fight over having you on board right when I’m

over having you on board right when I’m

over having you on board right when I’m lining up my book deal I’ll have

lining up my book deal I’ll have

lining up my book deal I’ll have publishers fight over who gets my book

publishers fight over who gets my book

publishers fight over who gets my book because of the audience and attraction I

because of the audience and attraction I

because of the audience and attraction I built up and you want the same thing for

built up and you want the same thing for

built up and you want the same thing for you you want to be in a position of

you you want to be in a position of

you you want to be in a position of power position of leverage and even

power position of leverage and even

power position of leverage and even though you need them right I still need

though you need them right I still need

though you need them right I still need the book publisher to publish this thing

the book publisher to publish this thing

the book publisher to publish this thing you still need the stores to sell your

you still need the stores to sell your

you still need the stores to sell your stuff or you can create leverage by

stuff or you can create leverage by

stuff or you can create leverage by having a differentiating factor and

having a differentiating factor and

having a differentiating factor and showing some momentum

showing some momentum

showing some momentum believe fazil so you’re watching like

believe fazil so you’re watching like

believe fazil so you’re watching like the video please give it a thumbs up

the video please give it a thumbs up

the video please give it a thumbs up below it makes gonna do more and I’d

below it makes gonna do more and I’d

below it makes gonna do more and I’d love to hear from you leave a comment

love to hear from you leave a comment

love to hear from you leave a comment underneath let me know what you’re

underneath let me know what you’re

underneath let me know what you’re thinking you have a question of it below

thinking you have a question of it below

thinking you have a question of it below like a video response thank you so much

like a video response thank you so much

like a video response thank you so much and I’ll see you soon