hi I’m Evan Carmichael welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters today we’re going to take a look at
today we’re going to take a look at
today we’re going to take a look at America’s greatest showman PT Barnum
PT Barnum was an American showman
PT Barnum was an American showman businessman and entertainer above all
businessman and entertainer above all
businessman and entertainer above all else he was a salesman and promoter who
else he was a salesman and promoter who
else he was a salesman and promoter who knew how to get people talking today the
knew how to get people talking today the
knew how to get people talking today the legacy of his work lives on in Ringling
legacy of his work lives on in Ringling
legacy of his work lives on in Ringling Brothers and Barnum and Bailey Circus
Brothers and Barnum and Bailey Circus
Brothers and Barnum and Bailey Circus still billed as the greatest show on
still billed as the greatest show on
still billed as the greatest show on earth
earth
earth when PT Barnum first launched his
when PT Barnum first launched his
when PT Barnum first launched his business there was heavy competition as
business there was heavy competition as
business there was heavy competition as many entrepreneurs had set up their own
many entrepreneurs had set up their own
many entrepreneurs had set up their own traveling road shows he knew that in
traveling road shows he knew that in
traveling road shows he knew that in order for his circuses succeed he needed
order for his circuses succeed he needed
order for his circuses succeed he needed to get people excited about it by being
to get people excited about it by being
to get people excited about it by being extremely different from everyone else
extremely different from everyone else
extremely different from everyone else even if you didn’t have a ticket to a
even if you didn’t have a ticket to a
even if you didn’t have a ticket to a show when Barnum circus was in town you
show when Barnum circus was in town you
show when Barnum circus was in town you would know it he would sweep through
would know it he would sweep through
would know it he would sweep through into the city with gusto elephants would
into the city with gusto elephants would
into the city with gusto elephants would be paraded through the streets and
be paraded through the streets and
be paraded through the streets and clowns would be sent to local hospitals
clowns would be sent to local hospitals
clowns would be sent to local hospitals to visit with sick children Barnum was
to visit with sick children Barnum was
to visit with sick children Barnum was providing a pre-show to his circus that
providing a pre-show to his circus that
providing a pre-show to his circus that got people talking and raised the
got people talking and raised the
got people talking and raised the excitement levels about his acts he
excitement levels about his acts he
excitement levels about his acts he would offer tours of his circus anyone
would offer tours of his circus anyone
would offer tours of his circus anyone who wanted to see inside the big top and
who wanted to see inside the big top and
who wanted to see inside the big top and also put on a myriad of free contests in
also put on a myriad of free contests in
also put on a myriad of free contests in order to attract crowds to the circus
order to attract crowds to the circus
order to attract crowds to the circus Barnum schemes always worked people
Barnum schemes always worked people
Barnum schemes always worked people would show up in droves as with the
would show up in droves as with the
would show up in droves as with the media he was always thinking of ways to
media he was always thinking of ways to
media he was always thinking of ways to promote both himself and his circus from
promote both himself and his circus from
promote both himself and his circus from making splashy entrances to using
making splashy entrances to using
making splashy entrances to using cross-promotion Barnum did what it took
cross-promotion Barnum did what it took
cross-promotion Barnum did what it took to make sure people knew who he was so
to make sure people knew who he was so
to make sure people knew who he was so the next question becomes how can you
the next question becomes how can you
the next question becomes how can you model the success of PT Barnum here are
model the success of PT Barnum here are
model the success of PT Barnum here are three action tips you can put to use in
three action tips you can put to use in
three action tips you can put to use in your business today action item number
your business today action item number
your business today action item number one sell something unique how do you
one sell something unique how do you
one sell something unique how do you really stack up against your competitors
really stack up against your competitors
really stack up against your competitors are you honestly that different if
are you honestly that different if
are you honestly that different if you’re an average company with an
you’re an average company with an
you’re an average company with an average product selling at an average
average product selling at an average
average product selling at an average price then guess what you get average
price then guess what you get average
price then guess what you get average results to be successful you have to
results to be successful you have to
results to be successful you have to have a point of differentiation it has
have a point of differentiation it has
have a point of differentiation it has to be something that is noticeable to
to be something that is noticeable to
to be something that is noticeable to people who don’t understand your
people who don’t understand your
people who don’t understand your industry in the circus business you have
industry in the circus business you have
industry in the circus business you have to get good performers and PT Barnum
to get good performers and PT Barnum
to get good performers and PT Barnum went out of his way to find the best
went out of his way to find the best
went out of his way to find the best from the Fiji mermaid to the Siamese
from the Fiji mermaid to the Siamese
from the Fiji mermaid to the Siamese twins Chang and Eng bunker the General
twins Chang and Eng bunker the General
twins Chang and Eng bunker the General Tom Thumb the midget PT Barnum had a
Tom Thumb the midget PT Barnum had a
Tom Thumb the midget PT Barnum had a unique product that none of his
unique product that none of his
unique product that none of his competitors could match think about if a
competitors could match think about if a
competitors could match think about if a potential customer found your website
potential customer found your website
potential customer found your website and five of your competitors websites
and five of your competitors websites
and five of your competitors websites would they get the feeling that you’re
would they get the feeling that you’re
would they get the feeling that you’re very different from the others be honest
very different from the others be honest
very different from the others be honest with yourself
with yourself
with yourself and if the answer is not really then
and if the answer is not really then
and if the answer is not really then it’s time to get to work on creating an
it’s time to get to work on creating an
it’s time to get to work on creating an offering that is truly unique in your
offering that is truly unique in your
offering that is truly unique in your industry action item number two
industry action item number two
industry action item number two promote promote promote you can have the
promote promote promote you can have the
promote promote promote you can have the greatest product or service in the world
greatest product or service in the world
greatest product or service in the world but if nobody knows about it your
but if nobody knows about it your
but if nobody knows about it your business won’t last very long whatever
business won’t last very long whatever
business won’t last very long whatever market you’re selling to is likely full
market you’re selling to is likely full
market you’re selling to is likely full of competitors even if you have a better
of competitors even if you have a better
of competitors even if you have a better quality product or service your
quality product or service your
quality product or service your competition can get more business than
competition can get more business than
competition can get more business than you if they promote themselves properly
you if they promote themselves properly
you if they promote themselves properly to be a successful entrepreneur you need
to be a successful entrepreneur you need
to be a successful entrepreneur you need to both provide an outstanding offering
to both provide an outstanding offering
to both provide an outstanding offering see action item number one and promote
see action item number one and promote
see action item number one and promote it so everybody knows about it one of my
it so everybody knows about it one of my
it so everybody knows about it one of my favorite quotes from PT Barnum is
favorite quotes from PT Barnum is
favorite quotes from PT Barnum is without promotion something terrible
without promotion something terrible
without promotion something terrible happens nothing if you’re not out
happens nothing if you’re not out
happens nothing if you’re not out promoting and selling your product and
promoting and selling your product and
promoting and selling your product and your competitors are taking your
your competitors are taking your
your competitors are taking your customers from you even if you can
customers from you even if you can
customers from you even if you can provide them with a better option if
provide them with a better option if
provide them with a better option if you’re not out promoting then you lose
you’re not out promoting then you lose
you’re not out promoting then you lose and your customers lose promoting your
and your customers lose promoting your
and your customers lose promoting your business doesn’t have to be expensive
business doesn’t have to be expensive
business doesn’t have to be expensive and you don’t have to be a great people
and you don’t have to be a great people
and you don’t have to be a great people person you just have to do something
person you just have to do something
person you just have to do something unique to stand out according to the New
unique to stand out according to the New
unique to stand out according to the New York Times the average person in a city
York Times the average person in a city
York Times the average person in a city sees 5000 ads per day unless you’re very
sees 5000 ads per day unless you’re very
sees 5000 ads per day unless you’re very very unique and different with your
very unique and different with your
very unique and different with your promotion people are going to ignore you
promotion people are going to ignore you
promotion people are going to ignore you they’re not trying to be mean we’re all
they’re not trying to be mean we’re all
they’re not trying to be mean we’re all just train the filter things out unless
just train the filter things out unless
just train the filter things out unless we have a reason to pay attention give
we have a reason to pay attention give
we have a reason to pay attention give them that reason to pay attention and
them that reason to pay attention and
them that reason to pay attention and with your next promotion ask yourself
with your next promotion ask yourself
with your next promotion ask yourself what would PT Barnum do
what would PT Barnum do
what would PT Barnum do action item number three showcase
action item number three showcase
action item number three showcase yourself people like to buy from people
yourself people like to buy from people
yourself people like to buy from people not from companies think about your own
not from companies think about your own
not from companies think about your own buying experiences would you rather buy
buying experiences would you rather buy
buying experiences would you rather buy from someone who you can see their
from someone who you can see their
from someone who you can see their picture learn about their story and
picture learn about their story and
picture learn about their story and relate to their experiences or would you
relate to their experiences or would you
relate to their experiences or would you rather buy from ABC company who uses the
rather buy from ABC company who uses the
rather buy from ABC company who uses the same stock photography and Boeing
same stock photography and Boeing
same stock photography and Boeing mission statements as everyone else PT
mission statements as everyone else PT
mission statements as everyone else PT Barnum did a great job of not only
Barnum did a great job of not only
Barnum did a great job of not only promoting his business but himself as a
promoting his business but himself as a
promoting his business but himself as a part of it he was a creative founder who
part of it he was a creative founder who
part of it he was a creative founder who everyone was talking about and wanted to
everyone was talking about and wanted to
everyone was talking about and wanted to learn more about you don’t have to be a
learn more about you don’t have to be a
learn more about you don’t have to be a daredevil like Richard Branson and
daredevil like Richard Branson and
daredevil like Richard Branson and balloon around the world although PT
balloon around the world although PT
balloon around the world although PT Barnum would be proud but it can really
Barnum would be proud but it can really
Barnum would be proud but it can really help your business if you showcase
help your business if you showcase
help your business if you showcase yourself so that your prospective
yourself so that your prospective
yourself so that your prospective customers feel like they’re buying from
customers feel like they’re buying from
customers feel like they’re buying from a real human being put your picture on
a real human being put your picture on
a real human being put your picture on your website and in your marketing
your website and in your marketing
your website and in your marketing materials tell a brief story as to why
materials tell a brief story as to why
materials tell a brief story as to why you started your business and the
you started your business and the
you started your business and the problems you’ve been able to help solve
problems you’ve been able to help solve
problems you’ve been able to help solve for your customers explain why you’re so
for your customers explain why you’re so
for your customers explain why you’re so proud of your business and what makes
proud of your business and what makes
proud of your business and what makes you different it will have a tremendous
you different it will have a tremendous
you different it will have a tremendous and long-lasting impact on your
and long-lasting impact on your
and long-lasting impact on your company’s growth so remember sell
company’s growth so remember sell
company’s growth so remember sell something unique promote promote promote
something unique promote promote promote
something unique promote promote promote and showcase yourself now I want to end
and showcase yourself now I want to end
and showcase yourself now I want to end the video with one of my favorite true
the video with one of my favorite true
the video with one of my favorite true stories about PT Barnum one of the
stories about PT Barnum one of the
stories about PT Barnum one of the houses PT Barnum owned was located in
houses PT Barnum owned was located in
houses PT Barnum owned was located in Connecticut it was a large estate
Connecticut it was a large estate
Connecticut it was a large estate situated near set of high-traffic
situated near set of high-traffic
situated near set of high-traffic railroad tracks what made the land so
railroad tracks what made the land so
railroad tracks what made the land so unique was that Barnum would frequently
unique was that Barnum would frequently
unique was that Barnum would frequently use an elephant to plow his yard he took
use an elephant to plow his yard he took
use an elephant to plow his yard he took every chance he could to promote his
every chance he could to promote his
every chance he could to promote his circus each time a train passed by his
circus each time a train passed by his
circus each time a train passed by his house on to wait in New York City
house on to wait in New York City
house on to wait in New York City hundreds of passengers would see Barnum
hundreds of passengers would see Barnum
hundreds of passengers would see Barnum and the elephant it was a living
and the elephant it was a living
and the elephant it was a living advertisement that spoke volumes and
advertisement that spoke volumes and
advertisement that spoke volumes and intrigue to commuters as a zip by who
intrigue to commuters as a zip by who
intrigue to commuters as a zip by who was this man and why was he on an
was this man and why was he on an
was this man and why was he on an elephant in his backyard they all wanted
elephant in his backyard they all wanted
elephant in his backyard they all wanted to know newspapers reporters came from
to know newspapers reporters came from
to know newspapers reporters came from far and near and wrote glowing account
far and near and wrote glowing account
far and near and wrote glowing account of the elephantine performances said
of the elephantine performances said
of the elephantine performances said Barnum the six acres were plowed over at
Barnum the six acres were plowed over at
Barnum the six acres were plowed over at least 60 times before I thought the
least 60 times before I thought the
least 60 times before I thought the advertisements efficiently circulated
advertisements efficiently circulated
advertisements efficiently circulated thank you for joining me for another
thank you for joining me for another
thank you for joining me for another edition of modeling the Masters
edition of modeling the Masters
edition of modeling the Masters to hear your thoughts if you want to
to hear your thoughts if you want to
to hear your thoughts if you want to leave a comment below and stay tuned for
leave a comment below and stay tuned for
leave a comment below and stay tuned for the next edition
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