hi I’m Evan Carmichael and today I’m going to answer your question for one of
going to answer your question for one of
going to answer your question for one of my readers Felicity felicity is an
my readers Felicity felicity is an
my readers Felicity felicity is an Australian entrepreneur she runs an
Australian entrepreneur she runs an
Australian entrepreneur she runs an online business and she’s asking about
online business and she’s asking about
online business and she’s asking about how to create a newsletter without
how to create a newsletter without
how to create a newsletter without spending a monthly charge to pay a
spending a monthly charge to pay a
spending a monthly charge to pay a company to help her with it
company to help her with it
company to help her with it so a newsletter is a great idea for any
so a newsletter is a great idea for any
so a newsletter is a great idea for any entrepreneur if you have customers who
entrepreneur if you have customers who
entrepreneur if you have customers who bought from you in the past they’re more
bought from you in the past they’re more
bought from you in the past they’re more likely to buy from you again if they had
likely to buy from you again if they had
likely to buy from you again if they had a good experience and enjoy buying from
a good experience and enjoy buying from
a good experience and enjoy buying from you so it’s a great way to stay in touch
you so it’s a great way to stay in touch
you so it’s a great way to stay in touch and send them new offers to do it
and send them new offers to do it
and send them new offers to do it without spending any money how I first
without spending any money how I first
without spending any money how I first did it was I’d do a mail merge between
did it was I’d do a mail merge between
did it was I’d do a mail merge between Excel Office and outlook so you store
Excel Office and outlook so you store
Excel Office and outlook so you store all the names of your contacts in Excel
all the names of your contacts in Excel
all the names of your contacts in Excel you create your newsletter in Word and
you create your newsletter in Word and
you create your newsletter in Word and then you can combine it to a mail merge
then you can combine it to a mail merge
then you can combine it to a mail merge to send it up through your elbow this
to send it up through your elbow this
to send it up through your elbow this may be a great way it’s really cheap
may be a great way it’s really cheap
may be a great way it’s really cheap doesn’t cost you anything except we’re
doesn’t cost you anything except we’re
doesn’t cost you anything except we’re buying Microsoft Office which most
buying Microsoft Office which most
buying Microsoft Office which most people have there are problems with it
people have there are problems with it
people have there are problems with it though something to think about as your
though something to think about as your
though something to think about as your newsletter list grows you could be
newsletter list grows you could be
newsletter list grows you could be limited by how many emails you can send
limited by how many emails you can send
limited by how many emails you can send per hour I found out with my internet
per hour I found out with my internet
per hour I found out with my internet service provider it was 700 so once I
service provider it was 700 so once I
service provider it was 700 so once I sent that 700 emails in an hour I’d get
sent that 700 emails in an hour I’d get
sent that 700 emails in an hour I’d get locked off and people think that you
locked off and people think that you
locked off and people think that you might be spamming the other thing to
might be spamming the other thing to
might be spamming the other thing to think about is if you then want to move
think about is if you then want to move
think about is if you then want to move to a new service so I use Aweber as an
to a new service so I use Aweber as an
to a new service so I use Aweber as an example I think there’s a $1 free trial
example I think there’s a $1 free trial
example I think there’s a $1 free trial and there’s $19 a month to get started
and there’s $19 a month to get started
and there’s $19 a month to get started so minimal investment but I think worth
so minimal investment but I think worth
so minimal investment but I think worth it to invest into your business to move
it to invest into your business to move
it to invest into your business to move people from an excel file into Aweber
people from an excel file into Aweber
people from an excel file into Aweber they’re gonna have to opt in again so
they’re gonna have to opt in again so
they’re gonna have to opt in again so you’re gonna lose a lot of people
you’re gonna lose a lot of people
you’re gonna lose a lot of people through that process it’s better to get
through that process it’s better to get
through that process it’s better to get started from the beginning using a
started from the beginning using a
started from the beginning using a software tool the other thing I really
software tool the other thing I really
software tool the other thing I really like about a weber is they’ll give you a
like about a weber is they’ll give you a
like about a weber is they’ll give you a spam filter scores so every email that
spam filter scores so every email that
spam filter scores so every email that you
you
you now they’ll tell you the likelihood that
now they’ll tell you the likelihood that
now they’ll tell you the likelihood that they’ll get caught in the spam filters
they’ll get caught in the spam filters
they’ll get caught in the spam filters of your customers and give you tips for
of your customers and give you tips for
of your customers and give you tips for how to get out of changing different
how to get out of changing different
how to get out of changing different words around and changing your layout so
words around and changing your layout so
words around and changing your layout so the equipment do any easy way not
the equipment do any easy way not
the equipment do any easy way not spending any money is to do the mail
spending any money is to do the mail
spending any money is to do the mail merge with Excel Word and outlook if you
merge with Excel Word and outlook if you
merge with Excel Word and outlook if you want to see how that’s done just leave a
want to see how that’s done just leave a
want to see how that’s done just leave a comment below and I can do a quick
comment below and I can do a quick
comment below and I can do a quick tutorial on how to do it it’s pretty
tutorial on how to do it it’s pretty
tutorial on how to do it it’s pretty easy once you get started but I would
easy once you get started but I would
easy once you get started but I would recommend thinking about the long term
recommend thinking about the long term
recommend thinking about the long term for your business and trying to make a
for your business and trying to make a
for your business and trying to make a little bit more investment in your
little bit more investment in your
little bit more investment in your company and building an email newsletter
company and building an email newsletter
company and building an email newsletter list through a software program like
list through a software program like
list through a software program like Aweber or another company because it
Aweber or another company because it
Aweber or another company because it can’t have a serious impact on your
can’t have a serious impact on your
can’t have a serious impact on your business and it’s worth the investment
business and it’s worth the investment
business and it’s worth the investment in my opinion anyway I hope that helped
in my opinion anyway I hope that helped
in my opinion anyway I hope that helped if you have any questions please leave a
if you have any questions please leave a
if you have any questions please leave a comment below I’d also love to hear your
comment below I’d also love to hear your
comment below I’d also love to hear your your thoughts and feedback and please
your thoughts and feedback and please
your thoughts and feedback and please give the video a thumbs up and we’ll
give the video a thumbs up and we’ll
give the video a thumbs up and we’ll stay tuned to the next episode
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