hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode we’re going to answer question
episode we’re going to answer question
episode we’re going to answer question phone on my newsletter readers Caroline
phone on my newsletter readers Caroline
phone on my newsletter readers Caroline who runs a divorce coaching program and
who runs a divorce coaching program and
who runs a divorce coaching program and is trying to increase her networking
is trying to increase her networking
is trying to increase her networking skills and meet the right people to help
skills and meet the right people to help
skills and meet the right people to help her grow her business
her grow her business
her grow her business so specifically she’s targeting two
so specifically she’s targeting two
so specifically she’s targeting two groups family mediators family mediators
groups family mediators family mediators
groups family mediators family mediators and lawyers so she’s trying to get in
and lawyers so she’s trying to get in
and lawyers so she’s trying to get in front of these two groups and so just to
front of these two groups and so just to
front of these two groups and so just to start off Caroline it’s great to meet
start off Caroline it’s great to meet
start off Caroline it’s great to meet you thank you for the question and it’s
you thank you for the question and it’s
you thank you for the question and it’s really good that you know the exact type
really good that you know the exact type
really good that you know the exact type of business you run and the exact type
of business you run and the exact type
of business you run and the exact type of people you need to be introduced to
of people you need to be introduced to
of people you need to be introduced to tubule to grow your business so a lot of
tubule to grow your business so a lot of
tubule to grow your business so a lot of entrepreneurs haven’t really made that
entrepreneurs haven’t really made that
entrepreneurs haven’t really made that step yet so congrats on that in terms of
step yet so congrats on that in terms of
step yet so congrats on that in terms of being introduced to these people you
being introduced to these people you
being introduced to these people you mentioned that you’re going to meet up
mentioned that you’re going to meet up
mentioned that you’re going to meet up event and you’re going to board of trade
event and you’re going to board of trade
event and you’re going to board of trade events I try to think and see are these
events I try to think and see are these
events I try to think and see are these people going to those events and if you
people going to those events and if you
people going to those events and if you look at meetup events you know lawyers
look at meetup events you know lawyers
look at meetup events you know lawyers are usually pretty busy especially
are usually pretty busy especially
are usually pretty busy especially family lawyers and I don’t see them a
family lawyers and I don’t see them a
family lawyers and I don’t see them a lot at these types of events and family
lot at these types of events and family
lot at these types of events and family mediators is a really specific type of
mediators is a really specific type of
mediators is a really specific type of person and the odds of you meeting
person and the odds of you meeting
person and the odds of you meeting somebody at one of these events is
somebody at one of these events is
somebody at one of these events is probably pretty low so what I would do
probably pretty low so what I would do
probably pretty low so what I would do instead of just hitting up events and
instead of just hitting up events and
instead of just hitting up events and hoping to meet somebody I would
hoping to meet somebody I would
hoping to meet somebody I would proactively seek these guys out so seek
proactively seek these guys out so seek
proactively seek these guys out so seek them out and what I would do is do a
them out and what I would do is do a
them out and what I would do is do a quick Google search try to find anybody
quick Google search try to find anybody
quick Google search try to find anybody who is you know family lawyers or family
who is you know family lawyers or family
who is you know family lawyers or family mediators and introduce yourself you
mediators and introduce yourself you
mediators and introduce yourself you know try to go out there set up a coffee
know try to go out there set up a coffee
know try to go out there set up a coffee meeting go for coffee
meeting go for coffee
meeting go for coffee introduce yourself see if there’s a way
introduce yourself see if there’s a way
introduce yourself see if there’s a way that you might be able to help each
that you might be able to help each
that you might be able to help each other with your business and you know
other with your business and you know
other with your business and you know you can also potentially give them some
you can also potentially give them some
you can also potentially give them some business as well and so if you position
business as well and so if you position
business as well and so if you position it as learning about each other and
it as learning about each other and
it as learning about each other and potentially passing business to each
potentially passing business to each
potentially passing business to each other a lot of these guys would be open
other a lot of these guys would be open
other a lot of these guys would be open to being able to do that meeting and we
to being able to do that meeting and we
to being able to do that meeting and we want to come and meet with you because
want to come and meet with you because
want to come and meet with you because these guys they want to grow their
these guys they want to grow their
these guys they want to grow their business as well Knowsley not just
business as well Knowsley not just
business as well Knowsley not just pitching them
pitching them
pitching them this value that you could potentially
this value that you could potentially
this value that you could potentially bring to the table as well then most the
bring to the table as well then most the
bring to the table as well then most the time to be willing to come and take a
time to be willing to come and take a
time to be willing to come and take a meeting so I would do a google search
meeting so I would do a google search
meeting so I would do a google search and it also looked for Google News if
and it also looked for Google News if
and it also looked for Google News if you sign up for Google News Alerts you
you sign up for Google News Alerts you
you sign up for Google News Alerts you could type in certain keywords you can
could type in certain keywords you can
could type in certain keywords you can type in your family mediator or family
type in your family mediator or family
type in your family mediator or family lawyer followed by I think you said you
lawyer followed by I think you said you
lawyer followed by I think you said you were in Toronto or Richmond Hill put
were in Toronto or Richmond Hill put
were in Toronto or Richmond Hill put those keywords in and anytime somebody’s
those keywords in and anytime somebody’s
those keywords in and anytime somebody’s mentioned in the news and that their
mentioned in the news and that their
mentioned in the news and that their family mediator or family lawyer you’ll
family mediator or family lawyer you’ll
family mediator or family lawyer you’ll get an email and that’s a great way to
get an email and that’s a great way to
get an email and that’s a great way to be able to quickly introduce yourself to
be able to quickly introduce yourself to
be able to quickly introduce yourself to say hey I saw that you were featured in
say hey I saw that you were featured in
say hey I saw that you were featured in the Toronto Star Congrats in a great
the Toronto Star Congrats in a great
the Toronto Star Congrats in a great article I had this great coaching
article I had this great coaching
article I had this great coaching program and I think you know we might be
program and I think you know we might be
program and I think you know we might be able to help each other out I’d love to
able to help each other out I’d love to
able to help each other out I’d love to take you out for coffee and introduce
take you out for coffee and introduce
take you out for coffee and introduce myself and learn a little bit more about
myself and learn a little bit more about
myself and learn a little bit more about your business as well something my first
your business as well something my first
your business as well something my first approach go out and target them I think
approach go out and target them I think
approach go out and target them I think you’d have a much better success rate
you’d have a much better success rate
you’d have a much better success rate than just going to meetup event aboard a
than just going to meetup event aboard a
than just going to meetup event aboard a few events and hoping that your ideal
few events and hoping that your ideal
few events and hoping that your ideal connector is there if you’re finding
connector is there if you’re finding
connector is there if you’re finding that it’s really hard to get in front of
that it’s really hard to get in front of
that it’s really hard to get in front of these people and they’re saying no and
these people and they’re saying no and
these people and they’re saying no and they’re too busy and they don’t want to
they’re too busy and they don’t want to
they’re too busy and they don’t want to just network with you the next thing you
just network with you the next thing you
just network with you the next thing you can do is try to interview them so
can do is try to interview them so
can do is try to interview them so interview them and where you can do is
interview them and where you can do is
interview them and where you can do is put together a guide of advice from the
put together a guide of advice from the
put together a guide of advice from the top family lawyers in Toronto and you
top family lawyers in Toronto and you
top family lawyers in Toronto and you can say I’m creating this guy they’re
can say I’m creating this guy they’re
can say I’m creating this guy they’re going to be promoting up the top family
going to be promoting up the top family
going to be promoting up the top family lawyers in Toronto under advice and I
lawyers in Toronto under advice and I
lawyers in Toronto under advice and I love to interview you they’ll take half
love to interview you they’ll take half
love to interview you they’ll take half an hour and get your tips and opinions
an hour and get your tips and opinions
an hour and get your tips and opinions on what’s happening with family law and
on what’s happening with family law and
on what’s happening with family law and you know why somebody should sign up and
you know why somebody should sign up and
you know why somebody should sign up and buy from you so there you’re offering a
buy from you so there you’re offering a
buy from you so there you’re offering a lot of value to somebody and you
lot of value to somebody and you
lot of value to somebody and you actually have to go through and you know
actually have to go through and you know
actually have to go through and you know create this publication but it could
create this publication but it could
create this publication but it could just be an online ebook that you promote
just be an online ebook that you promote
just be an online ebook that you promote from your website and people are
from your website and people are
from your website and people are generally flattered by it and they want
generally flattered by it and they want
generally flattered by it and they want the explosion publicity and attention so
the explosion publicity and attention so
the explosion publicity and attention so it’s a lot easier to get that meeting
it’s a lot easier to get that meeting
it’s a lot easier to get that meeting and of course then they become curious
and of course then they become curious
and of course then they become curious about what you’re doing and how you’re
about what you’re doing and how you’re
about what you’re doing and how you’re going to promote it and what your
going to promote it and what your
going to promote it and what your business is all about so it’s a great
business is all about so it’s a great
business is all about so it’s a great way to get that introduction when I had
way to get that introduction when I had
way to get that introduction when I had one of my first software companies we
one of my first software companies we
one of my first software companies we were trying to sell into salespeople
were trying to sell into salespeople
were trying to sell into salespeople insurance brokers for financial advisors
insurance brokers for financial advisors
insurance brokers for financial advisors and at the time we weren’t a known
and at the time we weren’t a known
and at the time we weren’t a known quantity and you know we were young
quantity and you know we were young
quantity and you know we were young entrepreneurs so what we did was we
entrepreneurs so what we did was we
entrepreneurs so what we did was we partnered up with a whole bunch of
partnered up with a whole bunch of
partnered up with a whole bunch of highly famous and successful writers
highly famous and successful writers
highly famous and successful writers like Zig Ziglar and Tom Peters and we
like Zig Ziglar and Tom Peters and we
like Zig Ziglar and Tom Peters and we created a
created a
created a like the professional success and we
like the professional success and we
like the professional success and we email all them and said we’d love to
email all them and said we’d love to
email all them and said we’d love to interview you or take one of your
interview you or take one of your
interview you or take one of your articles but professional success and
articles but professional success and
articles but professional success and put it together in a guide and I also
put it together in a guide and I also
put it together in a guide and I also wrote my own article too and I
wrote my own article too and I
wrote my own article too and I contributed to it so now I’m an author
contributed to it so now I’m an author
contributed to it so now I’m an author with all these great authors and we
with all these great authors and we
with all these great authors and we publish it and release it on on our
publish it and release it on on our
publish it and release it on on our website and that was a great way to get
website and that was a great way to get
website and that was a great way to get that first introduction to a lot of
that first introduction to a lot of
that first introduction to a lot of these expert authors who otherwise
these expert authors who otherwise
these expert authors who otherwise wouldn’t paid any attention to us and we
wouldn’t paid any attention to us and we
wouldn’t paid any attention to us and we were just a startup company nobody
were just a startup company nobody
were just a startup company nobody really knew who we were but they all
really knew who we were but they all
really knew who we were but they all said yes so that could be a great way to
said yes so that could be a great way to
said yes so that could be a great way to introduce yourself to some of these
introduce yourself to some of these
introduce yourself to some of these companies if you’re finding that they
companies if you’re finding that they
companies if you’re finding that they don’t want to meet with you for coffee
don’t want to meet with you for coffee
don’t want to meet with you for coffee to discuss each other’s businesses so
to discuss each other’s businesses so
to discuss each other’s businesses so that’s what I would do I think you’d
that’s what I would do I think you’d
that’s what I would do I think you’d have a much better hit rate I think
have a much better hit rate I think
have a much better hit rate I think people would be open to meeting with you
people would be open to meeting with you
people would be open to meeting with you and if enough people learn about what
and if enough people learn about what
and if enough people learn about what you’re doing then when they see that
you’re doing then when they see that
you’re doing then when they see that their clients have a need then they’re
their clients have a need then they’re
their clients have a need then they’re much more likely to to refer them to you
much more likely to to refer them to you
much more likely to to refer them to you because they know you they like you
because they know you they like you
because they know you they like you they’ve met you it’ll like what your
they’ve met you it’ll like what your
they’ve met you it’ll like what your business is all about they see that
business is all about they see that
business is all about they see that you’re a friendly person and they think
you’re a friendly person and they think
you’re a friendly person and they think you can help their clients so hopefully
you can help their clients so hopefully
you can help their clients so hopefully that helps Caroline if you guys like the
that helps Caroline if you guys like the
that helps Caroline if you guys like the video please give it a thumbs up below
video please give it a thumbs up below
video please give it a thumbs up below and it also love to hear you have to
and it also love to hear you have to
and it also love to hear you have to think if you want to leave a comment
think if you want to leave a comment
think if you want to leave a comment under the video and stay tuned for next
under the video and stay tuned for next
under the video and stay tuned for next episode
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