when you believe a thing believe it all the way implicitly and unquestionably
the way implicitly and unquestionably
the way implicitly and unquestionably walk business I was unhappy I started my
walk business I was unhappy I started my
walk business I was unhappy I started my business because I wanted to help
business because I wanted to help
business because I wanted to help entrepreneurs I struggled so much to get
entrepreneurs I struggled so much to get
entrepreneurs I struggled so much to get my first business off the ground and
my first business off the ground and
my first business off the ground and almost gave up one of the worst days of
almost gave up one of the worst days of
almost gave up one of the worst days of my life was when I told my business
my life was when I told my business
my life was when I told my business partner I quit I was tired of putting in
partner I quit I was tired of putting in
partner I quit I was tired of putting in all this time and effort and money and
all this time and effort and money and
all this time and effort and money and not seeing results I was tired of
not seeing results I was tired of
not seeing results I was tired of working for less than minimum wage I was
working for less than minimum wage I was
working for less than minimum wage I was tired of losing respect for myself and
tired of losing respect for myself and
tired of losing respect for myself and feeling like a total failure I managed
feeling like a total failure I managed
feeling like a total failure I managed to pull through beat the odds and be one
to pull through beat the odds and be one
to pull through beat the odds and be one of the success stories and I wanted to
of the success stories and I wanted to
of the success stories and I wanted to share my experience and advice with
share my experience and advice with
share my experience and advice with others because I almost didn’t make it I
others because I almost didn’t make it I
others because I almost didn’t make it I wanted to make their path a little
wanted to make their path a little
wanted to make their path a little easier than what I had to go through but
easier than what I had to go through but
easier than what I had to go through but I was unhappy I was unhappy because i
I was unhappy I was unhappy because i
I was unhappy I was unhappy because i started doing all sorts of different
started doing all sorts of different
started doing all sorts of different projects a website YouTube videos radio
projects a website YouTube videos radio
projects a website YouTube videos radio shows media interviews and so on and I
shows media interviews and so on and I
shows media interviews and so on and I wasn’t getting people talking about my
wasn’t getting people talking about my
wasn’t getting people talking about my business enough it seemed to scattered
business enough it seemed to scattered
business enough it seemed to scattered people couldn’t wrap their heads around
people couldn’t wrap their heads around
people couldn’t wrap their heads around what I did because it was all over the
what I did because it was all over the
what I did because it was all over the place I needed clarity I thought it was
place I needed clarity I thought it was
place I needed clarity I thought it was a marketing problem so I met with a
a marketing problem so I met with a
a marketing problem so I met with a friend Jason to try to come up with a
friend Jason to try to come up with a
friend Jason to try to come up with a tagline for my business over the years
tagline for my business over the years
tagline for my business over the years that have gone from helping you build
that have gone from helping you build
that have gone from helping you build the company of your dreams to
the company of your dreams to
the company of your dreams to motivational strategies for
motivational strategies for
motivational strategies for entrepreneurs to over 20 million
entrepreneurs to over 20 million
entrepreneurs to over 20 million entrepreneurs helping County weeks on
entrepreneurs helping County weeks on
entrepreneurs helping County weeks on what we came up with was hungry
what we came up with was hungry
what we came up with was hungry entrepreneurs deserve help just felt
entrepreneurs deserve help just felt
entrepreneurs deserve help just felt better but still wasn’t quite right
better but still wasn’t quite right
better but still wasn’t quite right something was missing and I couldn’t put
something was missing and I couldn’t put
something was missing and I couldn’t put my finger on it then Steve Jobs changed
my finger on it then Steve Jobs changed
my finger on it then Steve Jobs changed my life one day stumbled upon what was
my life one day stumbled upon what was
my life one day stumbled upon what was become one of my favorite YouTube videos
become one of my favorite YouTube videos
become one of my favorite YouTube videos of all time it was Steve Jobs talking
of all time it was Steve Jobs talking
of all time it was Steve Jobs talking about marketing it hit on exactly what I
about marketing it hit on exactly what I
about marketing it hit on exactly what I was missing the course selling that made
was missing the course selling that made
was missing the course selling that made apple so successful it had a dramatic
apple so successful it had a dramatic
apple so successful it had a dramatic impact on my business and my life here’s
impact on my business and my life here’s
impact on my business and my life here’s part of what Steve said
kamini marketing’s about value this is a
kamini marketing’s about value this is a very complicated world it’s a very noisy
very complicated world it’s a very noisy
very complicated world it’s a very noisy world and we’re not going to get a
world and we’re not going to get a
world and we’re not going to get a chance to get people to remember much
chance to get people to remember much
chance to get people to remember much about us no company is and so we have to
about us no company is and so we have to
about us no company is and so we have to be really clear on what we want them to
be really clear on what we want them to
be really clear on what we want them to know about it now Apple fortunately is
know about it now Apple fortunately is
know about it now Apple fortunately is one of the half a dozen best brands in
one of the half a dozen best brands in
one of the half a dozen best brands in the whole world right up there with Nike
the whole world right up there with Nike
the whole world right up there with Nike busy coke sony it is one of the Great’s
busy coke sony it is one of the Great’s
busy coke sony it is one of the Great’s of the grapes not just in this country
of the grapes not just in this country
of the grapes not just in this country but all around the globe and but even a
but all around the globe and but even a
but all around the globe and but even a great brand needs investments and caring
great brand needs investments and caring
great brand needs investments and caring if it’s going to retain its relevance
if it’s going to retain its relevance
if it’s going to retain its relevance and vitality and the Apple brand has
and vitality and the Apple brand has
and vitality and the Apple brand has clearly suffered from neglect in this
clearly suffered from neglect in this
clearly suffered from neglect in this area in the last few years and we need
area in the last few years and we need
area in the last few years and we need to bring it back the way to do that is
to bring it back the way to do that is
to bring it back the way to do that is not to talk about speeds and beef it’s
not to talk about speeds and beef it’s
not to talk about speeds and beef it’s not to talk about mitts and negatives
not to talk about mitts and negatives
not to talk about mitts and negatives it’s not to talk about why we’re better
it’s not to talk about why we’re better
it’s not to talk about why we’re better than windows the dairy industry tried
than windows the dairy industry tried
than windows the dairy industry tried for 20 years to convince you that milk
for 20 years to convince you that milk
for 20 years to convince you that milk was good for you the lie but they tried
was good for you the lie but they tried
was good for you the lie but they tried anyway and the sales are gone like this
anyway and the sales are gone like this
anyway and the sales are gone like this and then they tried got milk and the
and then they tried got milk and the
and then they tried got milk and the sales are going like this stop noticing
sales are going like this stop noticing
sales are going like this stop noticing in toilet apartment that focuses on the
in toilet apartment that focuses on the
in toilet apartment that focuses on the absence of the product
absence of the product
absence of the product but but but the best example of all and
but but but the best example of all and
but but but the best example of all and and one of the greatest jobs of
and one of the greatest jobs of
and one of the greatest jobs of marketing and if the universe has ever
marketing and if the universe has ever
marketing and if the universe has ever seen as Nike remember 90 sell to
seen as Nike remember 90 sell to
seen as Nike remember 90 sell to commodity they sell shoes and yet when
commodity they sell shoes and yet when
commodity they sell shoes and yet when you think of Nike you feel something
you think of Nike you feel something
you think of Nike you feel something difference in the shoe company and their
difference in the shoe company and their
difference in the shoe company and their ads as you know they don’t ever talk
ads as you know they don’t ever talk
ads as you know they don’t ever talk about the product they don’t ever tell
about the product they don’t ever tell
about the product they don’t ever tell you about their air soils and why
you about their air soils and why
you about their air soils and why they’re better than reebok Air Force
they’re better than reebok Air Force
they’re better than reebok Air Force where’s Mikey doing another time make
where’s Mikey doing another time make
where’s Mikey doing another time make they honor great athletes and they honor
they honor great athletes and they honor
they honor great athletes and they honor great athletics that’s who they are
great athletics that’s who they are
great athletics that’s who they are that’s what they are about Apple spend a
that’s what they are about Apple spend a
that’s what they are about Apple spend a fortune on advertising he ever millet
fortune on advertising he ever millet
fortune on advertising he ever millet he’s never known so when I got here he
he’s never known so when I got here he
he’s never known so when I got here he Apple described an educated in a
Apple described an educated in a
Apple described an educated in a competition with 23 agencies that meal
competition with 23 agencies that meal
competition with 23 agencies that meal for me instrumental pick one and we blew
for me instrumental pick one and we blew
for me instrumental pick one and we blew that up and we hired Scheib a the idea
that up and we hired Scheib a the idea
that up and we hired Scheib a the idea agency that i was fortunate to work with
agency that i was fortunate to work with
agency that i was fortunate to work with years ago he created some award-winning
years ago he created some award-winning
years ago he created some award-winning work including the commercial both of
work including the commercial both of
work including the commercial both of the best dad ever made 1984 by
the best dad ever made 1984 by
the best dad ever made 1984 by advertising professionals and he started
advertising professionals and he started
advertising professionals and he started working about eight weeks ago and what
working about eight weeks ago and what
working about eight weeks ago and what was the question the app was our
was the question the app was our
was the question the app was our customers wanna know who is apple and
customers wanna know who is apple and
customers wanna know who is apple and what is it that we stand for whether we
what is it that we stand for whether we
what is it that we stand for whether we fit in this world and what we’re about
fit in this world and what we’re about
fit in this world and what we’re about isn’t making boxes for people to get
isn’t making boxes for people to get
isn’t making boxes for people to get their jobs done although we do that well
their jobs done although we do that well
their jobs done although we do that well we do that better than almost anybody in
we do that better than almost anybody in
we do that better than almost anybody in some cases
but apples are back from more than that
but apples are back from more than that apple at the pool is core value is that
apple at the pool is core value is that
apple at the pool is core value is that we believe that people with passion can
we believe that people with passion can
we believe that people with passion can change the world for the better that
change the world for the better that
change the world for the better that lately and we’ve had the opportunity to
lately and we’ve had the opportunity to
lately and we’ve had the opportunity to work with people like that we’ve had not
work with people like that we’ve had not
work with people like that we’ve had not to me what with people like me with
to me what with people like me with
to me what with people like me with software developers with customers who
software developers with customers who
software developers with customers who have done it in some big and some small
have done it in some big and some small
have done it in some big and some small ways and we believe that in this world
ways and we believe that in this world
ways and we believe that in this world people can change it for the better and
people can change it for the better and
people can change it for the better and that those people are crazy enough to
that those people are crazy enough to
that those people are crazy enough to think they can change the world are the
think they can change the world are the
think they can change the world are the ones that actually be if you act on what
ones that actually be if you act on what
ones that actually be if you act on what Steve Jobs said you’ll spark a movement
Steve Jobs said you’ll spark a movement
Steve Jobs said you’ll spark a movement this week was given just after Steve
this week was given just after Steve
this week was given just after Steve Jobs to turn the apple in his absence
Jobs to turn the apple in his absence
Jobs to turn the apple in his absence Apple had struggled it was a few months
Apple had struggled it was a few months
Apple had struggled it was a few months away from bankruptcy at only four
away from bankruptcy at only four
away from bankruptcy at only four percent market share and was losing over
percent market share and was losing over
percent market share and was losing over a billion dollars a year asking jobs to
a billion dollars a year asking jobs to
a billion dollars a year asking jobs to come back was a desperation move Apple
come back was a desperation move Apple
come back was a desperation move Apple has just been through three different
has just been through three different
has just been through three different CEOs and nobody could make it work jobs
CEOs and nobody could make it work jobs
CEOs and nobody could make it work jobs agreed and took his company from life
agreed and took his company from life
agreed and took his company from life support to being the most valuable
support to being the most valuable
support to being the most valuable company in the world it might be the
company in the world it might be the
company in the world it might be the single greatest turnaround story of all
single greatest turnaround story of all
single greatest turnaround story of all time it’s time for your business to
time it’s time for your business to
time it’s time for your business to start thinking off to in this police
start thinking off to in this police
start thinking off to in this police jobs outlines the basics of course
jobs outlines the basics of course
jobs outlines the basics of course selling the way to do that is not to
selling the way to do that is not to
selling the way to do that is not to talk to both speeds and feeds it’s not
talk to both speeds and feeds it’s not
talk to both speeds and feeds it’s not to talk about bits to megahertz that’s
to talk about bits to megahertz that’s
to talk about bits to megahertz that’s feature phone it’s not to talk about why
feature phone it’s not to talk about why
feature phone it’s not to talk about why we’re better than windows and what we’re
we’re better than windows and what we’re
we’re better than windows and what we’re about isn’t making boxes or people to
about isn’t making boxes or people to
about isn’t making boxes or people to get their jobs done although we do that
get their jobs done although we do that
get their jobs done although we do that well as benefits own marketing is about
well as benefits own marketing is about
well as benefits own marketing is about value we have to be really clear on what
value we have to be really clear on what
value we have to be really clear on what we want them to know about us Apple at
we want them to know about us Apple at
we want them to know about us Apple at the core its core value is that we
the core its core value is that we
the core its core value is that we believe that people with passion can
believe that people with passion can
believe that people with passion can change the world for the better that’s
change the world for the better that’s
change the world for the better that’s what we believe and we believe that in
what we believe and we believe that in
what we believe and we believe that in this world people can change it for the
this world people can change it for the
this world people can change it for the better and that those people who are
better and that those people who are
better and that those people who are crazy enough to
crazy enough to
crazy enough to think that they can change the world are
think that they can change the world are
think that they can change the world are the ones that actually do that core
the ones that actually do that core
the ones that actually do that core selling mine alone I finally had some
selling mine alone I finally had some
selling mine alone I finally had some clarity it was time to get to work if
clarity it was time to get to work if
clarity it was time to get to work if you want to model Steve Jobs amazing
you want to model Steve Jobs amazing
you want to model Steve Jobs amazing results you need to get just as clear
results you need to get just as clear
results you need to get just as clear about who you are and what you stand for
about who you are and what you stand for
about who you are and what you stand for once you have clarity everything else
once you have clarity everything else
once you have clarity everything else falls into place I was frustrated that
falls into place I was frustrated that
falls into place I was frustrated that my business didn’t have enough momentum
my business didn’t have enough momentum
my business didn’t have enough momentum and I didn’t have the clarity I needed
and I didn’t have the clarity I needed
and I didn’t have the clarity I needed to move forward so I made a list to try
to move forward so I made a list to try
to move forward so I made a list to try to find my core value I started with my
to find my core value I started with my
to find my core value I started with my hungry entrepreneur deserve help tagline
hungry entrepreneur deserve help tagline
hungry entrepreneur deserve help tagline I wrote down ideas for how to convey the
I wrote down ideas for how to convey the
I wrote down ideas for how to convey the emotion behind my work something that
emotion behind my work something that
emotion behind my work something that really got my blood pumping I purposely
really got my blood pumping I purposely
really got my blood pumping I purposely tried not to think too much and instead
tried not to think too much and instead
tried not to think too much and instead just started writing whatever entered my
just started writing whatever entered my
just started writing whatever entered my mind here’s what i came up with hungry
mind here’s what i came up with hungry
mind here’s what i came up with hungry eyes refers deserve help what I do what
eyes refers deserve help what I do what
eyes refers deserve help what I do what I believe was not inspirational
I believe was not inspirational
I believe was not inspirational entrepreneurs change the world
entrepreneurs change the world
entrepreneurs change the world entrepreneurs are heroes celebrate
entrepreneurs are heroes celebrate
entrepreneurs are heroes celebrate entrepreneurs rallying cry gets your
entrepreneurs rallying cry gets your
entrepreneurs rallying cry gets your heart pumping it’s on you take your shot
heart pumping it’s on you take your shot
heart pumping it’s on you take your shot believe follow your passion overcome
believe follow your passion overcome
believe follow your passion overcome persevere keep going step up don’t
persevere keep going step up don’t
persevere keep going step up don’t settle start I didn’t love anything on
settle start I didn’t love anything on
settle start I didn’t love anything on the list yet nothing felt quite right
the list yet nothing felt quite right
the list yet nothing felt quite right yet so I decided to sleep on it if
yet so I decided to sleep on it if
yet so I decided to sleep on it if you’re struggling to make a decision
you’re struggling to make a decision
you’re struggling to make a decision sleep on it and see how you feel in the
sleep on it and see how you feel in the
sleep on it and see how you feel in the morning I felt inspired by steve jobs
morning I felt inspired by steve jobs
morning I felt inspired by steve jobs and was ready to act but was frustrated
and was ready to act but was frustrated
and was ready to act but was frustrated that I couldn’t get my clarity I wanted
that I couldn’t get my clarity I wanted
that I couldn’t get my clarity I wanted it badly but it wasn’t coming so I slept
it badly but it wasn’t coming so I slept
it badly but it wasn’t coming so I slept on it I came back to the same list the
on it I came back to the same list the
on it I came back to the same list the next day and one word jump out believe
next day and one word jump out believe
next day and one word jump out believe it was right there in the middle of my
it was right there in the middle of my
it was right there in the middle of my list I thought about what believe meant
list I thought about what believe meant
list I thought about what believe meant to me I came up with this believing what
to me I came up with this believing what
to me I came up with this believing what you’re doing passion believe that you
you’re doing passion believe that you
you’re doing passion believe that you can do it confident believe that it will
can do it confident believe that it will
can do it confident believe that it will work conviction finally because I felt
work conviction finally because I felt
work conviction finally because I felt believe on its own was too simple r
believe on its own was too simple r
believe on its own was too simple r sitten looking for ways to add to it
sitten looking for ways to add to it
sitten looking for ways to add to it believe you can believe in the possible
believe you can believe in the possible
believe you can believe in the possible believe more believe it all believe in
believe more believe it all believe in
believe more believe it all believe in belief believe i believe the more I look
belief believe i believe the more I look
belief believe i believe the more I look at the list the more I realized that I
at the list the more I realized that I
at the list the more I realized that I just like believe so I decided that was
just like believe so I decided that was
just like believe so I decided that was in
in
in do this crazy thing and rebrand my
do this crazy thing and rebrand my
do this crazy thing and rebrand my entire business around belief it felt
entire business around belief it felt
entire business around belief it felt right and my life was about to change
right and my life was about to change
right and my life was about to change the one thing that hit me pretty quickly
the one thing that hit me pretty quickly
the one thing that hit me pretty quickly was that this was more than just the
was that this was more than just the
was that this was more than just the slogan this was a value this was a
slogan this was a value this was a
slogan this was a value this was a personal mission statement this was a
personal mission statement this was a
personal mission statement this was a way of life believe became hashtag
way of life believe became hashtag
way of life believe became hashtag believe it started my movement I look
believe it started my movement I look
believe it started my movement I look back at the people I had hired on my
back at the people I had hired on my
back at the people I had hired on my team and the ones who is still with me
team and the ones who is still with me
team and the ones who is still with me were the ones who also had believed as a
were the ones who also had believed as a
were the ones who also had believed as a core value I reflected on my personal
core value I reflected on my personal
core value I reflected on my personal life and realized that has always been
life and realized that has always been
life and realized that has always been about believing but I never realized it
about believing but I never realized it
about believing but I never realized it I love reading books about the little
I love reading books about the little
I love reading books about the little guy who overcame the odds to be
guy who overcame the odds to be
guy who overcame the odds to be successful my favorite book is
successful my favorite book is
successful my favorite book is Seabiscuit which is the story of an
Seabiscuit which is the story of an
Seabiscuit which is the story of an undersized report whose victories lifted
undersized report whose victories lifted
undersized report whose victories lifted a nation in the middle of the Great
a nation in the middle of the Great
a nation in the middle of the Great Depression my favorite entrepreneur is
Depression my favorite entrepreneur is
Depression my favorite entrepreneur is AP Giannini the founder of Bank of
AP Giannini the founder of Bank of
AP Giannini the founder of Bank of America who made loans of as little as
America who made loans of as little as
America who made loans of as little as twenty five dollars the people who only
twenty five dollars the people who only
twenty five dollars the people who only collateral was the calluses on their
collateral was the calluses on their
collateral was the calluses on their hands he would lend money based on a
hands he would lend money based on a
hands he would lend money based on a man’s face and a signature my friends
man’s face and a signature my friends
man’s face and a signature my friends are about believe the songs are like are
are about believe the songs are like are
are about believe the songs are like are about believe everything that makes me
about believe everything that makes me
about believe everything that makes me come alive somehow relates to believe
come alive somehow relates to believe
come alive somehow relates to believe believe isn’t a marketing slogan for me
believe isn’t a marketing slogan for me
believe isn’t a marketing slogan for me it’s Who I am you need to find who you
it’s Who I am you need to find who you
it’s Who I am you need to find who you are then you can start making some
are then you can start making some
are then you can start making some important decision
”
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