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Marketing Strategies – Prove it!


prove it if you’ve got a great idea for

prove it if you’ve got a great idea for a new product or service you think will

a new product or service you think will

a new product or service you think will change the world you have to prove it

change the world you have to prove it

change the world you have to prove it you’ve got to prove that what you’re

you’ve got to prove that what you’re

you’ve got to prove that what you’re saying is right that what your idea is

saying is right that what your idea is

saying is right that what your idea is is going to work and if that happens

is going to work and if that happens

is going to work and if that happens you’re going to get customers you’re

you’re going to get customers you’re

you’re going to get customers you’re going to get media attention you get

going to get media attention you get

going to get media attention you get investors you’re going to get potential

investors you’re going to get potential

investors you’re going to get potential acquisition targets from companies

acquisition targets from companies

acquisition targets from companies they’re going to want to be a part of

they’re going to want to be a part of

they’re going to want to be a part of you because it works but if all you have

you because it works but if all you have

you because it works but if all you have is a theory or an idea it’s not going to

is a theory or an idea it’s not going to

is a theory or an idea it’s not going to take off you need to prove it I got a

take off you need to prove it I got a

take off you need to prove it I got a question from one of my youtube viewers

question from one of my youtube viewers

question from one of my youtube viewers love you guys sreenivas i hope i

love you guys sreenivas i hope i

love you guys sreenivas i hope i pronounced that properly saying evan

pronounced that properly saying evan

pronounced that properly saying evan thanks for your videos I got an idea

thanks for your videos I got an idea

thanks for your videos I got an idea what you can bring the email concept to

what you can bring the email concept to

what you can bring the email concept to the next level and I can contribute in

the next level and I can contribute in

the next level and I can contribute in many ways I want to sell this thing to

many ways I want to sell this thing to

many ways I want to sell this thing to Google hotmail yahoo i don’t know how to

Google hotmail yahoo i don’t know how to

Google hotmail yahoo i don’t know how to approach them thanks in advance you got

approach them thanks in advance you got

approach them thanks in advance you got to prove it you got to prove that this

to prove it you got to prove that this

to prove it you got to prove that this thing works the best thing you can do is

thing works the best thing you can do is

thing works the best thing you can do is go out build some kind of application I

go out build some kind of application I

go out build some kind of application I can sit on top of gmail or yahoo or

can sit on top of gmail or yahoo or

can sit on top of gmail or yahoo or hotmail that proves that your concept of

hotmail that proves that your concept of

hotmail that proves that your concept of email works there’s a couple that I’ve

email works there’s a couple that I’ve

email works there’s a couple that I’ve used I could get the name of it now a

used I could get the name of it now a

used I could get the name of it now a boomerang is one that I’ve used so

boomerang is one that I’ve used so

boomerang is one that I’ve used so boomerang is a tool that lets you send

boomerang is a tool that lets you send

boomerang is a tool that lets you send email later so I could create an email

email later so I could create an email

email later so I could create an email and I don’t want it to send right now

and I don’t want it to send right now

and I don’t want it to send right now but I wanted to send next week in two

but I wanted to send next week in two

but I wanted to send next week in two hours next month I can send it to myself

hours next month I can send it to myself

hours next month I can send it to myself I can send it to whoever i’m emailing

I can send it to whoever i’m emailing

I can send it to whoever i’m emailing and it’s an add-on tool that you can

and it’s an add-on tool that you can

and it’s an add-on tool that you can build into gmail I don’t know if they’ve

build into gmail I don’t know if they’ve

build into gmail I don’t know if they’ve done it for the outlook hotmail you need

done it for the outlook hotmail you need

done it for the outlook hotmail you need to start building momentum whatever your

to start building momentum whatever your

to start building momentum whatever your idea is for email is great but you need

idea is for email is great but you need

idea is for email is great but you need to start building something that shows

to start building something that shows

to start building something that shows that it works and you can use the

that it works and you can use the

that it works and you can use the existing infrastructure and build on top

existing infrastructure and build on top

existing infrastructure and build on top of those companies email clients to

of those companies email clients to

of those companies email clients to start building traction you need to show

start building traction you need to show

start building traction you need to show people want to use this that they’re

people want to use this that they’re

people want to use this that they’re getting real results from it that people

getting real results from it that people

getting real results from it that people would hopefully be willing to pay for a

would hopefully be willing to pay for a

would hopefully be willing to pay for a premium package of this when you do that

premium package of this when you do that

premium package of this when you do that you start getting interest from the

you start getting interest from the

you start getting interest from the meeting you start getting into some

meeting you start getting into some

meeting you start getting into some investors and companies like Google

investors and companies like Google

investors and companies like Google Yahoo Hotmail whoever will be just and

Yahoo Hotmail whoever will be just and

Yahoo Hotmail whoever will be just and potentially buying you here’s the thing

potentially buying you here’s the thing

potentially buying you here’s the thing that happens okay when a company wants

that happens okay when a company wants

that happens okay when a company wants to acquire a business usually what

to acquire a business usually what

to acquire a business usually what they’ll do is to look at if it’s

they’ll do is to look at if it’s

they’ll do is to look at if it’s technology company they look at their

technology company they look at their

technology company they look at their their CTO to look at their chief

their CTO to look at their chief

their CTO to look at their chief technology officer and I say how long

technology officer and I say how long

technology officer and I say how long will it take to do this this is what I

will it take to do this this is what I

will it take to do this this is what I had to get into when i sold my software

had to get into when i sold my software

had to get into when i sold my software company ok the the company that bought

company ok the the company that bought

company ok the the company that bought us basically looked at their own

us basically looked at their own

us basically looked at their own department said how long will it take us

department said how long will it take us

department said how long will it take us to do what they’ve done to do what my

to do what they’ve done to do what my

to do what they’ve done to do what my company did both in terms of creating

company did both in terms of creating

company did both in terms of creating the technology and getting the customer

the technology and getting the customer

the technology and getting the customer acquisition and the time to market how

acquisition and the time to market how

acquisition and the time to market how long will it take us to replicate it it

long will it take us to replicate it it

long will it take us to replicate it it may take six months and may take them a

may take six months and may take them a

may take six months and may take them a year may take two years then they put a

year may take two years then they put a

year may take two years then they put a value on that ok it’s going to take us

value on that ok it’s going to take us

value on that ok it’s going to take us you know six months and X amount of

you know six months and X amount of

you know six months and X amount of dollars so that to us is going to cost

dollars so that to us is going to cost

dollars so that to us is going to cost this amount of money this is how much we

this amount of money this is how much we

this amount of money this is how much we can afford to grow it and acquire the

can afford to grow it and acquire the

can afford to grow it and acquire the company for that’s the decision so for

company for that’s the decision so for

company for that’s the decision so for you to get your lead for you to get

you to get your lead for you to get

you to get your lead for you to get interest you have to get some good

interest you have to get some good

interest you have to get some good technology that works and you’ve got to

technology that works and you’ve got to

technology that works and you’ve got to get people using it you got to get some

get people using it you got to get some

get people using it you got to get some momentum with it and quite often it’s

momentum with it and quite often it’s

momentum with it and quite often it’s going to be the company who’s not number

going to be the company who’s not number

going to be the company who’s not number one this is the biggest mistake that

one this is the biggest mistake that

one this is the biggest mistake that I’ve ever made in my business ever in my

I’ve ever made in my business ever in my

I’ve ever made in my business ever in my business career this was my single

business career this was my single

business career this was my single biggest mistake was I targeted the wrong

biggest mistake was I targeted the wrong

biggest mistake was I targeted the wrong company I knew that I wanted to get my

company I knew that I wanted to get my

company I knew that I wanted to get my company sold there was a lot of

company sold there was a lot of

company sold there was a lot of acquisitions happening in my industry

acquisitions happening in my industry

acquisitions happening in my industry and I knew it was time to sell it and I

and I knew it was time to sell it and I

and I knew it was time to sell it and I went after the number one company in

went after the number one company in

went after the number one company in nutrient when I said the top player so

nutrient when I said the top player so

nutrient when I said the top player so for you would be going after gmail right

for you would be going after gmail right

for you would be going after gmail right of the 3g males the biggest it’s going

of the 3g males the biggest it’s going

of the 3g males the biggest it’s going after google the number one guy rarely

after google the number one guy rarely

after google the number one guy rarely is interested in acquiring to grow

is interested in acquiring to grow

is interested in acquiring to grow because already at the top the company

because already at the top the company

because already at the top the company ended up being the biggest player in my

ended up being the biggest player in my

ended up being the biggest player in my space that I completely ignored was the

space that I completely ignored was the

space that I completely ignored was the number four player they raised a huge

number four player they raised a huge

number four player they raised a huge fund they raised eight hundred million

fund they raised eight hundred million

fund they raised eight hundred million dollars to grow it and start buying

dollars to grow it and start buying

dollars to grow it and start buying companies and they talk to us they talk

companies and they talk to us they talk

companies and they talk to us they talk to me about my company and I was one of

to me about my company and I was one of

to me about my company and I was one of two finalists and they end up buying my

two finalists and they end up buying my

two finalists and they end up buying my biggest competitor for 40 million

biggest competitor for 40 million

biggest competitor for 40 million dollars and that could have been me if I

dollars and that could have been me if I

dollars and that could have been me if I was more prepared I was geared towards a

was more prepared I was geared towards a

was more prepared I was geared towards a different company so if you want to get

different company so if you want to get

different company so if you want to get bought out think about who’s trying to

bought out think about who’s trying to

bought out think about who’s trying to challenge gmail who’s trying to

challenge gmail who’s trying to

challenge gmail who’s trying to challenge hotmail yahoo who wants a

challenge hotmail yahoo who wants a

challenge hotmail yahoo who wants a leapfrog over them

leapfrog over them

leapfrog over them and take your technology and taking your

and take your technology and taking your

and take your technology and taking your customers to help them gain an edge

customers to help them gain an edge

customers to help them gain an edge those are the guys who are going to pay

those are the guys who are going to pay

those are the guys who are going to pay big money for you but you’ve got to

big money for you but you’ve got to

big money for you but you’ve got to prove it first nobody is going to buy

prove it first nobody is going to buy

prove it first nobody is going to buy you out of just an idea and for those

you out of just an idea and for those

you out of just an idea and for those you watching you have a technology

you watching you have a technology

you watching you have a technology concept you have any idea to grow a

concept you have any idea to grow a

concept you have any idea to grow a business people will not pay attention

business people will not pay attention

business people will not pay attention unless you’ve got some traction you

unless you’ve got some traction you

unless you’ve got some traction you prove it when I was in the VC world I

prove it when I was in the VC world I

prove it when I was in the VC world I got business plans thrown at me tons of

got business plans thrown at me tons of

got business plans thrown at me tons of business plans people wanted funding

business plans people wanted funding

business plans people wanted funding people wanted us to help them build the

people wanted us to help them build the

people wanted us to help them build the business and get acquired if all you had

business and get acquired if all you had

business and get acquired if all you had was an idea your idea was getting thrown

was an idea your idea was getting thrown

was an idea your idea was getting thrown in the garbage can you had to have

in the garbage can you had to have

in the garbage can you had to have momentum and traction needed to have

momentum and traction needed to have

momentum and traction needed to have some customers you didn’t have to be

some customers you didn’t have to be

some customers you didn’t have to be making a lot of money but proved to me

making a lot of money but proved to me

making a lot of money but proved to me that somebody’s willing to buy what you

that somebody’s willing to buy what you

that somebody’s willing to buy what you have one person even if one person

have one person even if one person

have one person even if one person bought where you had you’d be ahead of

bought where you had you’d be ahead of

bought where you had you’d be ahead of ninety percent of the companies that we

ninety percent of the companies that we

ninety percent of the companies that we saw get some momentum get some traction

saw get some momentum get some traction

saw get some momentum get some traction prove that your idea is working even on

prove that your idea is working even on

prove that your idea is working even on a small scale and then you become an

a small scale and then you become an

a small scale and then you become an interesting acquisition target

interesting acquisition target

interesting acquisition target investment target customer target media

investment target customer target media

investment target customer target media target and so on you got to prove it

target and so on you got to prove it

target and so on you got to prove it believe those are you watching you liked

believe those are you watching you liked

believe those are you watching you liked the video please give it a thumbs up

the video please give it a thumbs up

the video please give it a thumbs up below it always makes want to do more

below it always makes want to do more

below it always makes want to do more for you and leave a comment below let me

for you and leave a comment below let me

for you and leave a comment below let me know what you think you like the video

know what you think you like the video

know what you think you like the video you didn’t leave it below you got a

you didn’t leave it below you got a

you didn’t leave it below you got a question for your company on make your

question for your company on make your

question for your company on make your video response leave it in the comments

video response leave it in the comments

video response leave it in the comments below thank you so much and I’ll see you

below thank you so much and I’ll see you

below thank you so much and I’ll see you soon

”

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