how to market your workshops if you’re an entrepreneur and you’re selling
an entrepreneur and you’re selling
an entrepreneur and you’re selling workshops and you want people to know
workshops and you want people to know
workshops and you want people to know about it you want people to call you up
about it you want people to call you up
about it you want people to call you up and say come into my school my store my
and say come into my school my store my
and say come into my school my store my business whatever it is to learn about
business whatever it is to learn about
business whatever it is to learn about your workshops then today I’m going to
your workshops then today I’m going to
your workshops then today I’m going to give you three strategies on how to
give you three strategies on how to
give you three strategies on how to promote those workshops and it comes on
promote those workshops and it comes on
promote those workshops and it comes on the back of a question from one of my
the back of a question from one of my
the back of a question from one of my readers preacher Jay preacher Jay you
readers preacher Jay preacher Jay you
readers preacher Jay preacher Jay you wrote sin to say that he’s marking these
wrote sin to say that he’s marking these
wrote sin to say that he’s marking these workshops trying to teach young people
workshops trying to teach young people
workshops trying to teach young people how to be entrepreneurs and he’s
how to be entrepreneurs and he’s
how to be entrepreneurs and he’s focusing on students and he’s trying to
focusing on students and he’s trying to
focusing on students and he’s trying to figure out how do I get the word out
figure out how do I get the word out
figure out how do I get the word out about my workshops so preacher Jay here
about my workshops so preacher Jay here
about my workshops so preacher Jay here is my three-step strategy for how to
is my three-step strategy for how to
is my three-step strategy for how to promote your workshops
promote your workshops
promote your workshops the first one is partnerships okay if
the first one is partnerships okay if
the first one is partnerships okay if you want to go out and promote your
you want to go out and promote your
you want to go out and promote your workshops you have to find people who
workshops you have to find people who
workshops you have to find people who are willing to showcase them so in your
are willing to showcase them so in your
are willing to showcase them so in your case that may be schools and maybe
case that may be schools and maybe
case that may be schools and maybe colleges it may be groups you can look
colleges it may be groups you can look
colleges it may be groups you can look them up online you can go to networking
them up online you can go to networking
them up online you can go to networking events you can see where these people
events you can see where these people
events you can see where these people are hanging out and contact them if you
are hanging out and contact them if you
are hanging out and contact them if you are just trying to build up a list one
are just trying to build up a list one
are just trying to build up a list one of my favorite resources is a website
of my favorite resources is a website
of my favorite resources is a website called jigsaw its jigsaw com
called jigsaw its jigsaw com
called jigsaw its jigsaw com I’m not filling with it but I love the
I’m not filling with it but I love the
I’m not filling with it but I love the service we can find names of people
service we can find names of people
service we can find names of people phone numbers email addresses that cost
phone numbers email addresses that cost
phone numbers email addresses that cost you about a dollar per lead and you can
you about a dollar per lead and you can
you about a dollar per lead and you can reach out to them and say here’s what
reach out to them and say here’s what
reach out to them and say here’s what I’m doing and make sure you’re reaching
I’m doing and make sure you’re reaching
I’m doing and make sure you’re reaching out to them with something special
out to them with something special
out to them with something special something memorable something different
something memorable something different
something memorable something different because they’re getting pitch a lot by
because they’re getting pitch a lot by
because they’re getting pitch a lot by people just like you so you have to have
people just like you so you have to have
people just like you so you have to have a different angle when you’re telling me
a different angle when you’re telling me
a different angle when you’re telling me about your workshops just like you did
about your workshops just like you did
about your workshops just like you did in your email and you got to tell me
in your email and you got to tell me
in your email and you got to tell me what’s different about it teaching
what’s different about it teaching
what’s different about it teaching students to be entrepreneurs it’s a
students to be entrepreneurs it’s a
students to be entrepreneurs it’s a great message but it’s not powerful
great message but it’s not powerful
great message but it’s not powerful enough why what’s so what’s the reason
enough why what’s so what’s the reason
enough why what’s so what’s the reason behind this what do you stand for is it
behind this what do you stand for is it
behind this what do you stand for is it to get kids off the street is it to
to get kids off the street is it to
to get kids off the street is it to teach people that there’s another way
teach people that there’s another way
teach people that there’s another way it’s not just going to work for a big
it’s not just going to work for a big
it’s not just going to work for a big company you can start your own thing if
company you can start your own thing if
company you can start your own thing if you have to have some passion here
you have to have some passion here
you have to have some passion here because again these people are being
because again these people are being
because again these people are being pitched all the time by people just like
pitched all the time by people just like
pitched all the time by people just like you and to get them to pay attention to
you and to get them to pay attention to
you and to get them to pay attention to you you have to have a message that is
you you have to have a message that is
you you have to have a message that is worth spreading
worth spreading
worth spreading so work on that message and start
so work on that message and start
so work on that message and start building your list and reaching out to
building your list and reaching out to
building your list and reaching out to people ok that’s your first step the
people ok that’s your first step the
people ok that’s your first step the second step is getting the media ok if
second step is getting the media ok if
second step is getting the media ok if you are a workshop lead
you are a workshop lead
you are a workshop lead you’re a thought leader you have
you’re a thought leader you have
you’re a thought leader you have something to say you have a powerful
something to say you have a powerful
something to say you have a powerful opinion and you should be an expert and
opinion and you should be an expert and
opinion and you should be an expert and as entrepreneurs we should all be
as entrepreneurs we should all be
as entrepreneurs we should all be experts at what we do so what I want you
experts at what we do so what I want you
experts at what we do so what I want you to do is start building up a list of
to do is start building up a list of
to do is start building up a list of media people who are targeting your area
media people who are targeting your area
media people who are targeting your area I don’t know if you’re looking at just
I don’t know if you’re looking at just
I don’t know if you’re looking at just doing it in your city in your state
doing it in your city in your state
doing it in your city in your state you’re trying to go nationwide whatever
you’re trying to go nationwide whatever
you’re trying to go nationwide whatever it is wherever you’re trying to start
it is wherever you’re trying to start
it is wherever you’re trying to start build up a media list and give them
build up a media list and give them
build up a media list and give them something worth talking about again this
something worth talking about again this
something worth talking about again this ties to why do people need your workshop
ties to why do people need your workshop
ties to why do people need your workshop is it that students are struggling and
is it that students are struggling and
is it that students are struggling and they’re on the street and this is a way
they’re on the street and this is a way
they’re on the street and this is a way for them to get off of it is it that
for them to get off of it is it that
for them to get off of it is it that young people want to be entrepreneurs
young people want to be entrepreneurs
young people want to be entrepreneurs but they don’t have enough training in
but they don’t have enough training in
but they don’t have enough training in the schools like what is it what what is
the schools like what is it what what is
the schools like what is it what what is the reason why I need to sign up for
the reason why I need to sign up for
the reason why I need to sign up for your workshop I shouldn’t have to ask
your workshop I shouldn’t have to ask
your workshop I shouldn’t have to ask you this question it should be in your
you this question it should be in your
you this question it should be in your message and you send an email to
message and you send an email to
message and you send an email to somebody it should be a parent what it
somebody it should be a parent what it
somebody it should be a parent what it is that you do the benefit why I want to
is that you do the benefit why I want to
is that you do the benefit why I want to connect with you okay media are always
connect with you okay media are always
connect with you okay media are always looking for stores so if you can create
looking for stores so if you can create
looking for stores so if you can create a great story with a hook that promotes
a great story with a hook that promotes
a great story with a hook that promotes you it’s not a sales pitch but it
you it’s not a sales pitch but it
you it’s not a sales pitch but it showcases your expertise it starts to
showcases your expertise it starts to
showcases your expertise it starts to build awareness and people who are
build awareness and people who are
build awareness and people who are reading that will see your name will see
reading that will see your name will see
reading that will see your name will see your website will say I need to have
your website will say I need to have
your website will say I need to have that in my school or my college or my
that in my school or my college or my
that in my school or my college or my university and they’ll contact you it’s
university and they’ll contact you it’s
university and they’ll contact you it’s such a great way to reach people because
such a great way to reach people because
such a great way to reach people because it’s not used screaming it’s somebody
it’s not used screaming it’s somebody
it’s not used screaming it’s somebody talking on your behalf right if a
talking on your behalf right if a
talking on your behalf right if a newspaper publishes you it’s them saying
newspaper publishes you it’s them saying
newspaper publishes you it’s them saying hey this is a credible credible person
hey this is a credible credible person
hey this is a credible credible person this is somebody who you should listen
this is somebody who you should listen
this is somebody who you should listen to and it dramatically increases the
to and it dramatically increases the
to and it dramatically increases the chances of people noticing you and it’s
chances of people noticing you and it’s
chances of people noticing you and it’s not that hard to reach out to the media
not that hard to reach out to the media
not that hard to reach out to the media and get published the media are looking
and get published the media are looking
and get published the media are looking for stories constantly they’re
for stories constantly they’re
for stories constantly they’re constantly looking for experts to give
constantly looking for experts to give
constantly looking for experts to give them content that’s their job is to find
them content that’s their job is to find
them content that’s their job is to find great content you’re making their job
great content you’re making their job
great content you’re making their job easier so build your list of reporters
easier so build your list of reporters
easier so build your list of reporters and start reaching it the third thing I
and start reaching it the third thing I
and start reaching it the third thing I would do is I would start recording the
would do is I would start recording the
would do is I would start recording the workshops or recording your message and
workshops or recording your message and
workshops or recording your message and get it up online make youtube videos
get it up online make youtube videos
get it up online make youtube videos even if it’s something simple just like
even if it’s something simple just like
even if it’s something simple just like I’m doing right now you and talk in
I’m doing right now you and talk in
I’m doing right now you and talk in front of a camera it’s not even you
front of a camera it’s not even you
front of a camera it’s not even you doing your workshop it’s just you
doing your workshop it’s just you
doing your workshop it’s just you front of a camera talking to start
front of a camera talking to start
front of a camera talking to start building momentum one it’ll make you a
building momentum one it’ll make you a
building momentum one it’ll make you a better speaker if the more practice you
better speaker if the more practice you
better speaker if the more practice you have the more you go through the
have the more you go through the
have the more you go through the exercise the better you’re gonna become
exercise the better you’re gonna become
exercise the better you’re gonna become but two it’ll help start building a
but two it’ll help start building a
but two it’ll help start building a movement you want people spreading your
movement you want people spreading your
movement you want people spreading your stuff you want people talking about you
stuff you want people talking about you
stuff you want people talking about you I’ve gotten gigs with big companies from
I’ve gotten gigs with big companies from
I’ve gotten gigs with big companies from my videos because they see my passion
my videos because they see my passion
my videos because they see my passion for entrepreneurs and it could be me
for entrepreneurs and it could be me
for entrepreneurs and it could be me helping them explain how to market to
helping them explain how to market to
helping them explain how to market to entrepreneurs
entrepreneurs
entrepreneurs it could be me helping them with the
it could be me helping them with the
it could be me helping them with the program it could be me doing a workshop
program it could be me doing a workshop
program it could be me doing a workshop facilitation creating content for them
facilitation creating content for them
facilitation creating content for them whatever it is I’ve gotten tons of
whatever it is I’ve gotten tons of
whatever it is I’ve gotten tons of opportunities from the content I produce
opportunities from the content I produce
opportunities from the content I produce a lot of it to the videos or through the
a lot of it to the videos or through the
a lot of it to the videos or through the blog posts that I put up you need to
blog posts that I put up you need to
blog posts that I put up you need to showcase your expertise and it’ll also
showcase your expertise and it’ll also
showcase your expertise and it’ll also help give you a sense of what kind of
help give you a sense of what kind of
help give you a sense of what kind of content is sticking with people where
content is sticking with people where
content is sticking with people where you can tell on your videos how many
you can tell on your videos how many
you can tell on your videos how many views they have how many comments they
views they have how many comments they
views they have how many comments they have are people liking our people
have are people liking our people
have are people liking our people sharing it that can form a great content
sharing it that can form a great content
sharing it that can form a great content base to make your workshops even better
base to make your workshops even better
base to make your workshops even better but the main goal here is getting your
but the main goal here is getting your
but the main goal here is getting your message out so for anybody who’s
message out so for anybody who’s
message out so for anybody who’s promoting a workshop or anybody who’s
promoting a workshop or anybody who’s
promoting a workshop or anybody who’s trying to showcase themselves as a
trying to showcase themselves as a
trying to showcase themselves as a thought leader if it’s workshops if it’s
thought leader if it’s workshops if it’s
thought leader if it’s workshops if it’s seminars if it’s books if it’s being a
seminars if it’s books if it’s being a
seminars if it’s books if it’s being a radio show if it’s doing anything where
radio show if it’s doing anything where
radio show if it’s doing anything where you are a thought leader then follow
you are a thought leader then follow
you are a thought leader then follow that process one again reach out to
that process one again reach out to
that process one again reach out to potential partners people who can
potential partners people who can
potential partners people who can promote you people who can bring you in
promote you people who can bring you in
promote you people who can bring you in and showcase you number two make sure
and showcase you number two make sure
and showcase you number two make sure that you’re out there talking to the
that you’re out there talking to the
that you’re out there talking to the media
media
media create a list reach out to them on a
create a list reach out to them on a
create a list reach out to them on a regular basis give them value don’t sell
regular basis give them value don’t sell
regular basis give them value don’t sell them give them value make them want to
them give them value make them want to
them give them value make them want to talk about you because you’re giving
talk about you because you’re giving
talk about you because you’re giving them a great story with a great hook and
them a great story with a great hook and
them a great story with a great hook and number three start recording yourself
number three start recording yourself
number three start recording yourself create a YouTube channel start building
create a YouTube channel start building
create a YouTube channel start building momentum start building traction
momentum start building traction
momentum start building traction become a better speaker because you’re
become a better speaker because you’re
become a better speaker because you’re practicing more those three steps have
practicing more those three steps have
practicing more those three steps have worked for me I’ve worked for tons of
worked for me I’ve worked for tons of
worked for me I’ve worked for tons of other experts and I know they’re gonna
other experts and I know they’re gonna
other experts and I know they’re gonna work for you believe those are you
work for you believe those are you
work for you believe those are you watching like a video please give it a
watching like a video please give it a
watching like a video please give it a thumbs up below it always makes me want
thumbs up below it always makes me want
thumbs up below it always makes me want to do more and I’d love to hear we have
to do more and I’d love to hear we have
to do more and I’d love to hear we have to think you have a question about your
to think you have a question about your
to think you have a question about your business leave it below I’m a good video
business leave it below I’m a good video
business leave it below I’m a good video response you have a different comment
response you have a different comment
response you have a different comment about this
about this
about this the on particularly verbal oh I love
the on particularly verbal oh I love
the on particularly verbal oh I love Cena’s come in thank you so much and
Cena’s come in thank you so much and
Cena’s come in thank you so much and I’ll see you soon
”
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