what’s that believe nation its Evan my one word is believe and I believe in
one word is believe and I believe in
one word is believe and I believe in people more than they believe in
people more than they believe in
people more than they believe in themselves and my sincere hope is that
themselves and my sincere hope is that
themselves and my sincere hope is that if you see in you what I see in you
if you see in you what I see in you
if you see in you what I see in you you’ll be able to change the planet I
you’ll be able to change the planet I
you’ll be able to change the planet I started the mentum II series with the
started the mentum II series with the
started the mentum II series with the goal to try to learn from people who’ve
goal to try to learn from people who’ve
goal to try to learn from people who’ve done a lot more than us try to hang out
done a lot more than us try to hang out
done a lot more than us try to hang out with people who have had more success in
with people who have had more success in
with people who have had more success in us and hopefully some of their beliefs
us and hopefully some of their beliefs
us and hopefully some of their beliefs some of their mindset some of their way
some of their mindset some of their way
some of their mindset some of their way of working seeps into us to help us
of working seeps into us to help us
of working seeps into us to help us become the best version of ourselves so
become the best version of ourselves so
become the best version of ourselves so today we’re gonna learn from Malcolm
today we’re gonna learn from Malcolm
today we’re gonna learn from Malcolm Gladwell and his outliers advice mentor
Gladwell and his outliers advice mentor
Gladwell and his outliers advice mentor me Malcolm rule number two is my
me Malcolm rule number two is my
me Malcolm rule number two is my personal favorite and I’d love to know
personal favorite and I’d love to know
personal favorite and I’d love to know which one you guys like the best also as
which one you guys like the best also as
which one you guys like the best also as you’re watching if you hear something
you’re watching if you hear something
you’re watching if you hear something that really resonates with you please
that really resonates with you please
that really resonates with you please leave it down in the comments below I
leave it down in the comments below I
leave it down in the comments below I put quotes around it so other people can
put quotes around it so other people can
put quotes around it so other people can be inspired by it as well and if you
be inspired by it as well and if you
be inspired by it as well and if you leave it within the first couple hours
leave it within the first couple hours
leave it within the first couple hours of this video going live you have a
of this video going live you have a
of this video going live you have a chance to win one of two daily prizes
an outlier if you do some sort of
an outlier if you do some sort of scientific experience experiment there’s
scientific experience experiment there’s
scientific experience experiment there’s this thing out there that destroy this
this thing out there that destroy this
this thing out there that destroy this aberration that is way off the charts
aberration that is way off the charts
aberration that is way off the charts and that’s an outlier right yes that’s
and that’s an outlier right yes that’s
and that’s an outlier right yes that’s right okay so let’s talk about some
right okay so let’s talk about some
right okay so let’s talk about some outliers one of the one of the examples
outliers one of the one of the examples
outliers one of the one of the examples of success you used in the book of The
of success you used in the book of The
of success you used in the book of The Beatles yeah right tell the story of the
Beatles yeah right tell the story of the
Beatles yeah right tell the story of the Beatles and why they defy the norms and
Beatles and why they defy the norms and
Beatles and why they defy the norms and why they were as successful as they were
why they were as successful as they were
why they were as successful as they were well I was really taken by this what
well I was really taken by this what
well I was really taken by this what happened to them before they came to
happened to them before they came to
happened to them before they came to America you know they they come here in
America you know they they come here in
America you know they they come here in 64 is the Beatles invasion blow explode
64 is the Beatles invasion blow explode
64 is the Beatles invasion blow explode but before they came they were the house
but before they came they were the house
but before they came they were the house band in a strip club in Hamburg Germany
band in a strip club in Hamburg Germany
band in a strip club in Hamburg Germany right and they would play eight-hour
right and they would play eight-hour
right and they would play eight-hour sets
sets
sets seven days a week four months at a
seven days a week four months at a
seven days a week four months at a stretch sure and the idea there is that
stretch sure and the idea there is that
stretch sure and the idea there is that it was that we think of them as these
it was that we think of them as these
it was that we think of them as these geniuses who just came out of nowhere
geniuses who just came out of nowhere
geniuses who just came out of nowhere and who are naturally brilliant but in
and who are naturally brilliant but in
and who are naturally brilliant but in fact they put in an apprenticeship of
fact they put in an apprenticeship of
fact they put in an apprenticeship of thousands of hours these are four night
thousands of hours these are four night
thousands of hours these are four night successes aren’t overnight success at
successes aren’t overnight success at
successes aren’t overnight success at all yeah that’s one of the big themes of
all yeah that’s one of the big themes of
all yeah that’s one of the big themes of the book actually is that we we said
the book actually is that we we said
the book actually is that we we said look of people we think that they must
look of people we think that they must
look of people we think that they must have this great innate talent and we
have this great innate talent and we
have this great innate talent and we forget the enormous amount of work that
forget the enormous amount of work that
forget the enormous amount of work that went into to what looks like genius
went into to what looks like genius
went into to what looks like genius there’s a principle I talk about in the
there’s a principle I talk about in the
there’s a principle I talk about in the book called the 10,000 hour rule which
book called the 10,000 hour rule which
book called the 10,000 hour rule which says that in a wide variety of
says that in a wide variety of
says that in a wide variety of disciplines from being a good doctor to
disciplines from being a good doctor to
disciplines from being a good doctor to be a great golf golfer or what it
be a great golf golfer or what it
be a great golf golfer or what it doesn’t matter really what it is it
doesn’t matter really what it is it
doesn’t matter really what it is it looks like we need to spend 10,000 hours
looks like we need to spend 10,000 hours
looks like we need to spend 10,000 hours practicing before we get good right so
practicing before we get good right so
practicing before we get good right so there’s never been a great classical
there’s never been a great classical
there’s never been a great classical music piece of classical music when I
music piece of classical music when I
music piece of classical music when I posed by someone who hadn’t spent 10,000
posed by someone who hadn’t spent 10,000
posed by someone who hadn’t spent 10,000 hours or write about Mozart and
hours or write about Mozart and
hours or write about Mozart and everybody talks about Mozart composing
everybody talks about Mozart composing
everybody talks about Mozart composing is a little kid I didn’t really compose
is a little kid I didn’t really compose
is a little kid I didn’t really compose anything anybody cared about it until he
anything anybody cared about it until he
anything anybody cared about it until he was what 23 at which point he’d been
was what 23 at which point he’d been
was what 23 at which point he’d been composing for over ten years
composing for over ten years
composing for over ten years oh yeah so it really really does make
oh yeah so it really really does make
oh yeah so it really really does make sense
sense
sense I remain I’m uninterested in that topic
I remain I’m uninterested in that topic
I remain I’m uninterested in that topic and Tom which one whether the
and Tom which one whether the
and Tom which one whether the relationship between gift and practice
relationship between gift and practice
relationship between gift and practice no I’m not interested in natural gifts
no I’m not interested in natural gifts
no I’m not interested in natural gifts yeah I know they exist and I know
yeah I know they exist and I know
yeah I know they exist and I know there’s such a thing as talented as know
there’s such a thing as talented as know
there’s such a thing as talented as know that but right I just feel like so and
that but right I just feel like so and
that but right I just feel like so and so what right because there are people
so what right because there are people
so what right because there are people and I always think of your about coffee
and I always think of your about coffee
and I always think of your about coffee and I always think of Derek Coleman yes
and I always think of Derek Coleman yes
and I always think of Derek Coleman yes I remember chatting with a guy who
I remember chatting with a guy who
I remember chatting with a guy who worked for the Sixers and he said you
worked for the Sixers and he said you
worked for the Sixers and he said you have to understand the Derrick Coleman
have to understand the Derrick Coleman
have to understand the Derrick Coleman was the most gifted man ever to set foot
was the most gifted man ever to set foot
was the most gifted man ever to set foot on a basketball court he said I could
on a basketball court he said I could
on a basketball court he said I could you know you’ve heard another a million
you know you’ve heard another a million
you know you’ve heard another a million other names
other names
other names nobody was as good as Derrick and like
nobody was as good as Derrick and like
nobody was as good as Derrick and like who has heard today who thinks who puts
who has heard today who thinks who puts
who has heard today who thinks who puts Derrick Coleman up there in the pantheon
Derrick Coleman up there in the pantheon
Derrick Coleman up there in the pantheon no one he didn’t want to work he had bad
no one he didn’t want to work he had bad
no one he didn’t want to work he had bad habits he had a bad attitude I mean so
habits he had a bad attitude I mean so
habits he had a bad attitude I mean so what give me somebody who wants to go to
what give me somebody who wants to go to
what give me somebody who wants to go to practice in the morning and it wants to
practice in the morning and it wants to
practice in the morning and it wants to try in games and I want to celebrate him
try in games and I want to celebrate him
try in games and I want to celebrate him when you put forth effort you get reward
when you put forth effort you get reward
when you put forth effort you get reward when you throw your heart and mind and
when you throw your heart and mind and
when you throw your heart and mind and soul into something you get something
soul into something you get something
soul into something you get something back now in my book I call that notion
back now in my book I call that notion
back now in my book I call that notion that belief that effort brings reward
that belief that effort brings reward
that belief that effort brings reward meaningful work and when you look at the
meaningful work and when you look at the
meaningful work and when you look at the lives of people who are really
lives of people who are really
lives of people who are really successful what you see over and over
successful what you see over and over
successful what you see over and over again is this idea of meaningful work is
again is this idea of meaningful work is
again is this idea of meaningful work is embedded in their consciousness you know
embedded in their consciousness you know
embedded in their consciousness you know I tell the story of the book of um of
I tell the story of the book of um of
I tell the story of the book of um of the Beatles everybody knows about the
the Beatles everybody knows about the
the Beatles everybody knows about the Beatles they come here in 1964 and the
Beatles they come here in 1964 and the
Beatles they come here in 1964 and the British Invasion the most interesting
British Invasion the most interesting
British Invasion the most interesting thing about the Beatles is what happened
thing about the Beatles is what happened
thing about the Beatles is what happened to them before they came to America in
to them before they came to America in
to them before they came to America in the 1960 and 1959 when they were just
the 1960 and 1959 when they were just
the 1960 and 1959 when they were just kids they went they were invited to go
kids they went they were invited to go
kids they went they were invited to go to Hamburg in Germany to be the house
to Hamburg in Germany to be the house
to Hamburg in Germany to be the house band at a strip club and they went there
band at a strip club and they went there
band at a strip club and they went there and they stayed there for months on end
and they stayed there for months on end
and they stayed there for months on end and seven days a week
and seven days a week
and seven days a week they played eight-hour sets
they played eight-hour sets
they played eight-hour sets night after night in this strip club
night after night in this strip club
night after night in this strip club right and over the course of that
right and over the course of that
right and over the course of that extraordinary crucible that experience
extraordinary crucible that experience
extraordinary crucible that experience of playing they taught themselves how to
of playing they taught themselves how to
of playing they taught themselves how to be a great band right in fact we know we
be a great band right in fact we know we
be a great band right in fact we know we think now that by the time the Beatles
think now that by the time the Beatles
think now that by the time the Beatles came to America they had played together
came to America they had played together
came to America they had played together as a live band 1200 times we could go to
as a live band 1200 times we could go to
as a live band 1200 times we could go to all of the clubs on Friday night in San
all of the clubs on Friday night in San
all of the clubs on Friday night in San Francisco or all the promising young
Francisco or all the promising young
Francisco or all the promising young bands are playing I submit to you would
bands are playing I submit to you would
bands are playing I submit to you would not find a single band that is played
not find a single band that is played
not find a single band that is played together 1200 times right just doesn’t
together 1200 times right just doesn’t
together 1200 times right just doesn’t happen so what made the Beatles special
happen so what made the Beatles special
happen so what made the Beatles special what made them special is that they were
what made them special is that they were
what made them special is that they were willing
willing
willing to play together 1200 times willing to
to play together 1200 times willing to
to play together 1200 times willing to play eight-hour sets
play eight-hour sets
play eight-hour sets seven nights a week four months at a
seven nights a week four months at a
seven nights a week four months at a stretch and why were they willing
stretch and why were they willing
stretch and why were they willing because they believed in the notion of
because they believed in the notion of
because they believed in the notion of meaningful work they had an opportunity
meaningful work they had an opportunity
meaningful work they had an opportunity to throw their heart and mind into
to throw their heart and mind into
to throw their heart and mind into something and get something back and
something and get something back and
something and get something back and that made all the difference in the
that made all the difference in the
that made all the difference in the world and to my annoyance some reviewers
world and to my annoyance some reviewers
world and to my annoyance some reviewers of my book have accused me of being a
of my book have accused me of being a
of my book have accused me of being a cultural determinist in fact I’m the
cultural determinist in fact I’m the
cultural determinist in fact I’m the opposite so the culture that we come
opposite so the culture that we come
opposite so the culture that we come from is the only deterministic of our
from is the only deterministic of our
from is the only deterministic of our behavior if we choose to ignore it right
behavior if we choose to ignore it right
behavior if we choose to ignore it right if you never address so that the chapter
if you never address so that the chapter
if you never address so that the chapter that I was talking about in that in my
that I was talking about in that in my
that I was talking about in that in my talk the plane crash chapter it’s really
talk the plane crash chapter it’s really
talk the plane crash chapter it’s really about Korean air and how Korean air goes
about Korean air and how Korean air goes
about Korean air and how Korean air goes from being an airline that almost gets
from being an airline that almost gets
from being an airline that almost gets pushed out of business because it has so
pushed out of business because it has so
pushed out of business because it has so many plane crashes to being one of them
many plane crashes to being one of them
many plane crashes to being one of them now what is now today one of the premier
now what is now today one of the premier
now what is now today one of the premier airlines in the world and they transform
airlines in the world and they transform
airlines in the world and they transform themselves in the law over the last ten
themselves in the law over the last ten
themselves in the law over the last ten years precisely because they say they
years precisely because they say they
years precisely because they say they decide at long last to confront their
decide at long last to confront their
decide at long last to confront their cultural legacy and deal with it and
cultural legacy and deal with it and
cultural legacy and deal with it and what they discover is if they are honest
what they discover is if they are honest
what they discover is if they are honest and open about the fact that in this
and open about the fact that in this
and open about the fact that in this particular instance the cockpit being
particular instance the cockpit being
particular instance the cockpit being acting like you’re a Korean is not a
acting like you’re a Korean is not a
acting like you’re a Korean is not a good idea then you can change it and
good idea then you can change it and
good idea then you can change it and they do they take that airline from
they do they take that airline from
they do they take that airline from literally it was this close to being to
literally it was this close to being to
literally it was this close to being to not existing anymore and it is now an
not existing anymore and it is now an
not existing anymore and it is now an absolutely world-class airline and what
absolutely world-class airline and what
absolutely world-class airline and what they what they showed and I continue
they what they showed and I continue
they what they showed and I continue this theme in the second half of the
this theme in the second half of the
this theme in the second half of the book is once we can talk about and
book is once we can talk about and
book is once we can talk about and confront culture we can change culture
confront culture we can change culture
confront culture we can change culture we’re not prisoners of it
we’re not prisoners of it
we’re not prisoners of it we’re only prisoners of it if we pretend
we’re only prisoners of it if we pretend
we’re only prisoners of it if we pretend it doesn’t exist I had a conversation a
it doesn’t exist I had a conversation a
it doesn’t exist I had a conversation a couple weeks ago I was out of giving a
couple weeks ago I was out of giving a
couple weeks ago I was out of giving a talk and I was seated next to a guy who
talk and I was seated next to a guy who
talk and I was seated next to a guy who ran a regional bank in Akron Ohio and I
ran a regional bank in Akron Ohio and I
ran a regional bank in Akron Ohio and I said to him I was talking about as
said to him I was talking about as
said to him I was talking about as business how’s your business your
business how’s your business your
business how’s your business your banking business he said oh we’re fine
banking business he said oh we’re fine
banking business he said oh we’re fine in fact we’re more than fine we’re about
in fact we’re more than fine we’re about
in fact we’re more than fine we’re about to beg by a big bank in Chicago I said
to beg by a big bank in Chicago I said
to beg by a big bank in Chicago I said why are you fine and no one else’s and
why are you fine and no one else’s and
why are you fine and no one else’s and he he was an older man he’s probably in
he he was an older man he’s probably in
he he was an older man he’s probably in his late 60s and he said I’ve been
his late 60s and he said I’ve been
his late 60s and he said I’ve been through this three times before and what
through this three times before and what
through this three times before and what I suspect we’ve talked a bit and I
I suspect we’ve talked a bit and I
I suspect we’ve talked a bit and I suspect that he got humbled
suspect that he got humbled
suspect that he got humbled 25 years ago or in the early 70s or late
25 years ago or in the early 70s or late
25 years ago or in the early 70s or late 70s and never forgot that lesson and
70s and never forgot that lesson and
70s and never forgot that lesson and it’s that kind of it is in times like
it’s that kind of it is in times like
it’s that kind of it is in times like that that we we understand why
that that we we understand why
that that we we understand why experience and learning from experience
experience and learning from experience
experience and learning from experience is so important you know it’s more than
is so important you know it’s more than
is so important you know it’s more than simply that word is not a kind of
simply that word is not a kind of
simply that word is not a kind of meaningless triviality experience
meaningless triviality experience
meaningless triviality experience matters because there’s certain kinds of
matters because there’s certain kinds of
matters because there’s certain kinds of things that you only learn when you when
things that you only learn when you when
things that you only learn when you when you’ve been humbled right
you’ve been humbled right
you’ve been humbled right you can’t just explain to a 28 year old
you can’t just explain to a 28 year old
you can’t just explain to a 28 year old things are going to get bad they’re not
things are going to get bad they’re not
things are going to get bad they’re not it’s not going to sink in but to this
it’s not going to sink in but to this
it’s not going to sink in but to this man I was speaking to who you know saw
man I was speaking to who you know saw
man I was speaking to who you know saw it firsthand and dealt with it and I’m
it firsthand and dealt with it and I’m
it firsthand and dealt with it and I’m I’m sure went through a manner of crises
I’m sure went through a manner of crises
I’m sure went through a manner of crises before it’s a lesson that he kept with
before it’s a lesson that he kept with
before it’s a lesson that he kept with him you know Colin Powell before the
him you know Colin Powell before the
him you know Colin Powell before the Iraq war was the he was the in-house
Iraq war was the he was the in-house
Iraq war was the he was the in-house skeptic why because he’d been through
skeptic why because he’d been through
skeptic why because he’d been through Vietnam you know you know in a very
Vietnam you know you know in a very
Vietnam you know you know in a very first-hand way in a way that man of the
first-hand way in a way that man of the
first-hand way in a way that man of the other decision-makers had not and had
other decision-makers had not and had
other decision-makers had not and had never forgotten those lessons so there’s
never forgotten those lessons so there’s
never forgotten those lessons so there’s a there’s another sort of case of
a there’s another sort of case of
a there’s another sort of case of someone who appropriately was humbled
someone who appropriately was humbled
someone who appropriately was humbled and learned from from experience and
and learned from from experience and
and learned from from experience and you’ve got to have people like that
you’ve got to have people like that
you’ve got to have people like that around all my work is about storytelling
around all my work is about storytelling
around all my work is about storytelling but using stories to kind of get at
but using stories to kind of get at
but using stories to kind of get at deeper truths but fundamentally I’m a
deeper truths but fundamentally I’m a
deeper truths but fundamentally I’m a storyteller and every you know in
storyteller and every you know in
storyteller and every you know in revisionist history every one of the
revisionist history every one of the
revisionist history every one of the episodes is a story it has a and and
episodes is a story it has a and and
episodes is a story it has a and and it’s not it’s not me ranting on about
it’s not it’s not me ranting on about
it’s not it’s not me ranting on about this or that the other thing it’s we
this or that the other thing it’s we
this or that the other thing it’s we meet in really interesting people and we
meet in really interesting people and we
meet in really interesting people and we tell their stories and use that as a way
tell their stories and use that as a way
tell their stories and use that as a way of and that’s a theme in all of my work
of and that’s a theme in all of my work
of and that’s a theme in all of my work because I I think that the way into
because I I think that the way into
because I I think that the way into complicated ideas is through people and
complicated ideas is through people and
complicated ideas is through people and their stories thank you guys so much for
their stories thank you guys so much for
their stories thank you guys so much for watching I hope you enjoyed I’d love to
watching I hope you enjoyed I’d love to
watching I hope you enjoyed I’d love to know what did you learn from this video
know what did you learn from this video
know what did you learn from this video what clip spoke the most to you and how
what clip spoke the most to you and how
what clip spoke the most to you and how are you going to apply it immediately
are you going to apply it immediately
are you going to apply it immediately somehow in your life or in your business
somehow in your life or in your business
somehow in your life or in your business please leave it down the comments below
please leave it down the comments below
please leave it down the comments below also if you’re leaving a comment within
also if you’re leaving a comment within
also if you’re leaving a comment within the first few hours of this video going
the first few hours of this video going
the first few hours of this video going live you have
live you have
live you have chance doing one of two daily prizes I
chance doing one of two daily prizes I
chance doing one of two daily prizes I also want to give a quick try to –
also want to give a quick try to –
also want to give a quick try to – Joshua Rodriguez from the Josh speaks
Joshua Rodriguez from the Josh speaks
Joshua Rodriguez from the Josh speaks thank you so much man for picking up a
thank you so much man for picking up a
thank you so much man for picking up a copy of my book your one word and doing
copy of my book your one word and doing
copy of my book your one word and doing that fun collaboration on your channel
that fun collaboration on your channel
that fun collaboration on your channel together to showcase the book I really
together to showcase the book I really
together to showcase the book I really really appreciate the support man and
really appreciate the support man and
really appreciate the support man and I’m so glad you enjoyed the read I feel
I’m so glad you enjoyed the read I feel
I’m so glad you enjoyed the read I feel so honored to be able to directly pass
so honored to be able to directly pass
so honored to be able to directly pass this video along to Evan so that he can
this video along to Evan so that he can
this video along to Evan so that he can share his ideas on what it means to live
share his ideas on what it means to live
share his ideas on what it means to live a life of purpose which ultimately is
a life of purpose which ultimately is
a life of purpose which ultimately is all about being your best self thank you
all about being your best self thank you
all about being your best self thank you guys again for watching I believe in you
guys again for watching I believe in you
guys again for watching I believe in you I hope you continue to believe in
I hope you continue to believe in
I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is much love I’ll see you soon
much love I’ll see you soon
much love I’ll see you soon [Music]
”
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