hi I’m Evan Carmichael and welcome to a video edition of ask Evan today I’m
video edition of ask Evan today I’m
video edition of ask Evan today I’m going to answer a question from one of
going to answer a question from one of
going to answer a question from one of my readers Paul who’s asking about how
my readers Paul who’s asking about how
my readers Paul who’s asking about how to make money selling advertising on his
to make money selling advertising on his
to make money selling advertising on his website bubble emailed me this morning
website bubble emailed me this morning
website bubble emailed me this morning he’s got a business in Zambia it’s a
he’s got a business in Zambia it’s a
he’s got a business in Zambia it’s a magazine cater towards entrepreneurs and
magazine cater towards entrepreneurs and
magazine cater towards entrepreneurs and he’s having a hard time generating
he’s having a hard time generating
he’s having a hard time generating revenue there since the business climate
revenue there since the business climate
revenue there since the business climate isn’t that great in Zambia and you
isn’t that great in Zambia and you
isn’t that great in Zambia and you wanted my advice so Pablo here’s three
wanted my advice so Pablo here’s three
wanted my advice so Pablo here’s three tips that I hope will help you grow your
tips that I hope will help you grow your
tips that I hope will help you grow your business we’re gonna get started by
business we’re gonna get started by
business we’re gonna get started by clicking on Pablo’s websites so you
clicking on Pablo’s websites so you
clicking on Pablo’s websites so you included it here in the email and as it
included it here in the email and as it
included it here in the email and as it loads up it looks like a decent website
loads up it looks like a decent website
loads up it looks like a decent website the first thing I noticed though is that
the first thing I noticed though is that
the first thing I noticed though is that it says January 2010 edition so the
it says January 2010 edition so the
it says January 2010 edition so the website is over a year old and that’s
website is over a year old and that’s
website is over a year old and that’s not a great sign for anybody who’s
not a great sign for anybody who’s
not a great sign for anybody who’s coming to the site as a visitor or as an
coming to the site as a visitor or as an
coming to the site as a visitor or as an advertiser lower down here looks like
advertiser lower down here looks like
advertiser lower down here looks like it’s talking about hosting the World Cup
it’s talking about hosting the World Cup
it’s talking about hosting the World Cup well obviously the World Cup is over now
well obviously the World Cup is over now
well obviously the World Cup is over now so if I’m a reader if I’m an advertiser
so if I’m a reader if I’m an advertiser
so if I’m a reader if I’m an advertiser coming to this website I’m probably not
coming to this website I’m probably not
coming to this website I’m probably not gonna stick around very long so if
gonna stick around very long so if
gonna stick around very long so if you’re trying to attract advertisers you
you’re trying to attract advertisers you
you’re trying to attract advertisers you want to show that you always have
want to show that you always have
want to show that you always have up-to-date content that’s gonna be of
up-to-date content that’s gonna be of
up-to-date content that’s gonna be of interest for them if I’m an advertiser
interest for them if I’m an advertiser
interest for them if I’m an advertiser I’m probably not gonna invest budget in
I’m probably not gonna invest budget in
I’m probably not gonna invest budget in this website right now if you’re running
this website right now if you’re running
this website right now if you’re running an offline magazine in an online site
an offline magazine in an online site
an offline magazine in an online site maybe the offline magazine is really
maybe the offline magazine is really
maybe the offline magazine is really expensive to produce and you might not
expensive to produce and you might not
expensive to produce and you might not have the advertisers to support it yet
have the advertisers to support it yet
have the advertisers to support it yet so start online it’s it’s a lot cheaper
so start online it’s it’s a lot cheaper
so start online it’s it’s a lot cheaper a hosting class herb not that much so
a hosting class herb not that much so
a hosting class herb not that much so it’s an easy way to keep your website up
it’s an easy way to keep your website up
it’s an easy way to keep your website up to date and showcase that you have new
to date and showcase that you have new
to date and showcase that you have new content and try to sell advertising
content and try to sell advertising
content and try to sell advertising online and maybe generate a revenue base
online and maybe generate a revenue base
online and maybe generate a revenue base that you can then move it offline as
that you can then move it offline as
that you can then move it offline as well to your actual you know physical
well to your actual you know physical
well to your actual you know physical magazines but you want to make sure that
magazines but you want to make sure that
magazines but you want to make sure that you always have an up-to-date website
you always have an up-to-date website
you always have an up-to-date website that is showing new content that’s going
that is showing new content that’s going
that is showing new content that’s going to be attractive for any reader if it’s
to be attractive for any reader if it’s
to be attractive for any reader if it’s a visitor to your site or an advertiser
a visitor to your site or an advertiser
a visitor to your site or an advertiser to want to stick around and get more
to want to stick around and get more
to want to stick around and get more involved with your company the next
involved with your company the next
involved with your company the next thing I want to talk about is how do you
thing I want to talk about is how do you
thing I want to talk about is how do you actually make advertising revenue from
actually make advertising revenue from
actually make advertising revenue from this website and there may not be much
this website and there may not be much
this website and there may not be much of a business climate in Zambia right
of a business climate in Zambia right
of a business climate in Zambia right now but there are pretty good ways to
now but there are pretty good ways to
now but there are pretty good ways to find out the type of content you can use
find out the type of content you can use
find out the type of content you can use that might attract some advertisers a
that might attract some advertisers a
that might attract some advertisers a great tool that I like to use is
great tool that I like to use is
great tool that I like to use is the Google Keyword tool and what this
the Google Keyword tool and what this
the Google Keyword tool and what this will do is allow you to type in any
will do is allow you to type in any
will do is allow you to type in any keyword and it will tell you the
keyword and it will tell you the
keyword and it will tell you the different advertising routes for it so I
different advertising routes for it so I
different advertising routes for it so I can start off by doing international
can start off by doing international
can start off by doing international locations and let’s just type in Zambia
locations and let’s just type in Zambia
locations and let’s just type in Zambia the magazine and website deal with
the magazine and website deal with
the magazine and website deal with Zambia and different business
Zambia and different business
Zambia and different business opportunities in Zambia so we’ll do a
opportunities in Zambia so we’ll do a
opportunities in Zambia so we’ll do a quick search see what type of things pop
quick search see what type of things pop
quick search see what type of things pop up and what you can do here with this
up and what you can do here with this
up and what you can do here with this tool is on the right-hand side where it
tool is on the right-hand side where it
tool is on the right-hand side where it says columns you can go and pick
says columns you can go and pick
says columns you can go and pick approximate cost per click and this is
approximate cost per click and this is
approximate cost per click and this is the estimated revenue that you can
the estimated revenue that you can
the estimated revenue that you can expect to make every time somebody
expect to make every time somebody
expect to make every time somebody clicks on one of your ads so you want to
clicks on one of your ads so you want to
clicks on one of your ads so you want to try to target content you can then sort
try to target content you can then sort
try to target content you can then sort it by cost per click you want to try to
it by cost per click you want to try to
it by cost per click you want to try to target content that pays better so if
target content that pays better so if
target content that pays better so if you look at it and anything related to
you look at it and anything related to
you look at it and anything related to insurance investment center or travel
insurance investment center or travel
insurance investment center or travel insurance neighbors inter market bank so
insurance neighbors inter market bank so
insurance neighbors inter market bank so these are all keywords that are paying
these are all keywords that are paying
these are all keywords that are paying more if we try to change our location
more if we try to change our location
more if we try to change our location let’s for example go down to Zambia we
let’s for example go down to Zambia we
let’s for example go down to Zambia we could do a search and this is all
could do a search and this is all
could do a search and this is all English language and scroll down and you
English language and scroll down and you
English language and scroll down and you can see it changed a little bit so MSE
can see it changed a little bit so MSE
can see it changed a little bit so MSE Zambia Indo Zambia bank access Bank
Zambia Indo Zambia bank access Bank
Zambia Indo Zambia bank access Bank Zambia invest in Zambia so things look
Zambia invest in Zambia so things look
Zambia invest in Zambia so things look at the bank so if I was writing content
at the bank so if I was writing content
at the bank so if I was writing content and try to figure out how I can sell
and try to figure out how I can sell
and try to figure out how I can sell advertising I would try to target things
advertising I would try to target things
advertising I would try to target things with live into the banking industry
with live into the banking industry
with live into the banking industry because that seems to be paying pretty
because that seems to be paying pretty
because that seems to be paying pretty well now these could still be pretty low
well now these could still be pretty low
well now these could still be pretty low click so that the best click here you’re
click so that the best click here you’re
click so that the best click here you’re looking at you know just over four and a
looking at you know just over four and a
looking at you know just over four and a half dollars what you might want to
half dollars what you might want to
half dollars what you might want to consider doing is trying to target an
consider doing is trying to target an
consider doing is trying to target an American audience because they tend to
American audience because they tend to
American audience because they tend to have the highest pay per click so if we
have the highest pay per click so if we
have the highest pay per click so if we go to United States instead of Zambia
see what kind of results we get here so
see what kind of results we get here so before we saw a four and a half dollars
before we saw a four and a half dollars
before we saw a four and a half dollars here we’re looking at twenty five
here we’re looking at twenty five
here we’re looking at twenty five dollars almost so it was a big
dollars almost so it was a big
dollars almost so it was a big difference in the cost per click because
difference in the cost per click because
difference in the cost per click because it’s more advertising revenue targeting
it’s more advertising revenue targeting
it’s more advertising revenue targeting an American audience so if you look at
an American audience so if you look at
an American audience so if you look at mining companies investments in Zambia
mining companies investments in Zambia
mining companies investments in Zambia insurance in Zambia it still is targeted
insurance in Zambia it still is targeted
insurance in Zambia it still is targeted to a business audience which could work
to a business audience which could work
to a business audience which could work for the magazine but a great way to be
for the magazine but a great way to be
for the magazine but a great way to be able to get started and started in
able to get started and started in
able to get started and started in you might be to try to target a more
you might be to try to target a more
you might be to try to target a more American audience because you can easily
American audience because you can easily
American audience because you can easily sell advertising to them and start
sell advertising to them and start
sell advertising to them and start making money with your business so
making money with your business so
making money with your business so something to think about I don’t want to
something to think about I don’t want to
something to think about I don’t want to push you into something that you’re not
push you into something that you’re not
push you into something that you’re not comfortable with but definitely uses
comfortable with but definitely uses
comfortable with but definitely uses tool to figure out the types of content
tool to figure out the types of content
tool to figure out the types of content that you can write where advertisers are
that you can write where advertisers are
that you can write where advertisers are interested in and then that can help
interested in and then that can help
interested in and then that can help guide your your policy moving forward
guide your your policy moving forward
guide your your policy moving forward start hopefully getting YouTube making
start hopefully getting YouTube making
start hopefully getting YouTube making some money and then able to grow your
some money and then able to grow your
some money and then able to grow your business and eventually move to your
business and eventually move to your
business and eventually move to your offline magazine as well the last tip I
offline magazine as well the last tip I
offline magazine as well the last tip I want to give here is to try to think
want to give here is to try to think
want to give here is to try to think about your content strategy and try to
about your content strategy and try to
about your content strategy and try to not write everything yourself I’ve
not write everything yourself I’ve
not write everything yourself I’ve talked about this in the past if you
talked about this in the past if you
talked about this in the past if you look at my website as an example I
look at my website as an example I
look at my website as an example I started off by writing a whole bunch of
started off by writing a whole bunch of
started off by writing a whole bunch of content and it was good content we got a
content and it was good content we got a
content and it was good content we got a lot of visitors from it but there’s
lot of visitors from it but there’s
lot of visitors from it but there’s always gonna be limited by how much I
always gonna be limited by how much I
always gonna be limited by how much I can write my time is limited so I’m
can write my time is limited so I’m
can write my time is limited so I’m always going to be limited on my growth
always going to be limited on my growth
always going to be limited on my growth so what I decided to do was I ended up
so what I decided to do was I ended up
so what I decided to do was I ended up hiring somebody to write these famous
hiring somebody to write these famous
hiring somebody to write these famous entrepreneur profiles and she does a
entrepreneur profiles and she does a
entrepreneur profiles and she does a really good job and she’s working for a
really good job and she’s working for a
really good job and she’s working for a number of years now and then I reached
number of years now and then I reached
number of years now and then I reached out and started attracting other
out and started attracting other
out and started attracting other successful entrepreneurs to give their
successful entrepreneurs to give their
successful entrepreneurs to give their advice so we’ve partnered up with some
advice so we’ve partnered up with some
advice so we’ve partnered up with some pretty big-name people in the world of
pretty big-name people in the world of
pretty big-name people in the world of entrepreneurship and they contribute
entrepreneurship and they contribute
entrepreneurship and they contribute content and then we also have other
content and then we also have other
content and then we also have other people who are business coaches
people who are business coaches
people who are business coaches marketing consultants sales consultants
marketing consultants sales consultants
marketing consultants sales consultants as an example and they write articles
as an example and they write articles
as an example and they write articles for our website too so if I click on the
for our website too so if I click on the
for our website too so if I click on the business coach section for example it’ll
business coach section for example it’ll
business coach section for example it’ll load up a whole list of different
load up a whole list of different
load up a whole list of different business coach articles that are written
business coach articles that are written
business coach articles that are written by business coaches on our website and
by business coaches on our website and
by business coaches on our website and if I scroll down you’ll see here that
if I scroll down you’ll see here that
if I scroll down you’ll see here that there’s a whole bunch of people who are
there’s a whole bunch of people who are
there’s a whole bunch of people who are all business coaches who are writing for
all business coaches who are writing for
all business coaches who are writing for the website and goes down down down down
the website and goes down down down down
the website and goes down down down down down
down
down and so they’ve contributed a whole a
and so they’ve contributed a whole a
and so they’ve contributed a whole a whole bunch of content to my site and
whole bunch of content to my site and
whole bunch of content to my site and it’s great for them because they get a
it’s great for them because they get a
it’s great for them because they get a lot of exposure it’s great for me
lot of exposure it’s great for me
lot of exposure it’s great for me because we have lots of good new content
because we have lots of good new content
because we have lots of good new content to the website without me having to
to the website without me having to
to the website without me having to write it and it’s great for my readers
write it and it’s great for my readers
write it and it’s great for my readers because there’s a lot more useful
because there’s a lot more useful
because there’s a lot more useful content for them to learn how to grow
content for them to learn how to grow
content for them to learn how to grow their business so I definitely start to
their business so I definitely start to
their business so I definitely start to look at how you can attract other people
look at how you can attract other people
look at how you can attract other people to start writing for you so it’s not
to start writing for you so it’s not
to start writing for you so it’s not just you writing everything yourself and
just you writing everything yourself and
just you writing everything yourself and if you start it online instead of
if you start it online instead of
if you start it online instead of offline with the magazine then it’s a
offline with the magazine then it’s a
offline with the magazine then it’s a lot cheaper to get up and going you can
lot cheaper to get up and going you can
lot cheaper to get up and going you can start selling advertising and earn
start selling advertising and earn
start selling advertising and earn enough money to then grow your business
enough money to then grow your business
enough money to then grow your business and
and
and to other ventures and other
to other ventures and other
to other ventures and other opportunities so that’s it for this
opportunities so that’s it for this
opportunities so that’s it for this video remember keep producing new
video remember keep producing new
video remember keep producing new content follow the money and get some
content follow the money and get some
content follow the money and get some help to get people writing for your
help to get people writing for your
help to get people writing for your website I hope you enjoyed the video
website I hope you enjoyed the video
website I hope you enjoyed the video please give it a thumbs up below if you
please give it a thumbs up below if you
please give it a thumbs up below if you did and it also love to hear your
did and it also love to hear your
did and it also love to hear your thoughts and feedback if you want to
thoughts and feedback if you want to
thoughts and feedback if you want to leave a comment stay tuned to the next
leave a comment stay tuned to the next
leave a comment stay tuned to the next episode
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