hi I’m Evan Carmichael welcome to another edition Melina masters I believe
another edition Melina masters I believe
another edition Melina masters I believe that the fastest and most effective way
that the fastest and most effective way
that the fastest and most effective way to grow a business is to model the
to grow a business is to model the
to grow a business is to model the strategies of people who have already
strategies of people who have already
strategies of people who have already done what you’re trying to do so today
done what you’re trying to do so today
done what you’re trying to do so today we’re going to look at how a
we’re going to look at how a
we’re going to look at how a stay-at-home mom was frustrated about
stay-at-home mom was frustrated about
stay-at-home mom was frustrated about educating her child and not having
educating her child and not having
educating her child and not having enough products to help them created her
enough products to help them created her
enough products to help them created her own simple video and ended up helping
own simple video and ended up helping
own simple video and ended up helping build a billion-dollar business this is
build a billion-dollar business this is
build a billion-dollar business this is a story of Baby Einstein found their
a story of Baby Einstein found their
a story of Baby Einstein found their Julie anger Clark and a top three
Julie anger Clark and a top three
Julie anger Clark and a top three lessons you can learn from her success
lessons you can learn from her success
lessons you can learn from her success Julie anger Clark is an American
Julie anger Clark is an American
Julie anger Clark is an American entrepreneur that developed the Baby
entrepreneur that developed the Baby
entrepreneur that developed the Baby Einstein video series for children she
Einstein video series for children she
Einstein video series for children she grew up in Michigan and with the
grew up in Michigan and with the
grew up in Michigan and with the Michigan State University where she
Michigan State University where she
Michigan State University where she majored in the humanities right at a
majored in the humanities right at a
majored in the humanities right at a school in her cart began teaching
school in her cart began teaching
school in her cart began teaching English to high school students she was
English to high school students she was
English to high school students she was enjoying her new profession and her
enjoying her new profession and her
enjoying her new profession and her ability to help shape and educate young
ability to help shape and educate young
ability to help shape and educate young minds when something happened that would
minds when something happened that would
minds when something happened that would change the course of her life forever
change the course of her life forever
change the course of her life forever after a new Clark had her first daughter
after a new Clark had her first daughter
after a new Clark had her first daughter she became fascinated by the latest
she became fascinated by the latest
she became fascinated by the latest research dealing with newborns and their
research dealing with newborns and their
research dealing with newborns and their capacity to learn she began the search
capacity to learn she began the search
capacity to learn she began the search baby stores far and wide for material
baby stores far and wide for material
baby stores far and wide for material that was both educational and
that was both educational and
that was both educational and appropriate for her her child’s
appropriate for her her child’s
appropriate for her her child’s development while still being fun at the
development while still being fun at the
development while still being fun at the end of research in your Clark had come
end of research in your Clark had come
end of research in your Clark had come up empty-handed so she began to think
up empty-handed so she began to think
up empty-handed so she began to think about creating her own products she
about creating her own products she
about creating her own products she thought that if she couldn’t find what
thought that if she couldn’t find what
thought that if she couldn’t find what she was looking for in stores maybe
she was looking for in stores maybe
she was looking for in stores maybe other mothers were in the same situation
other mothers were in the same situation
other mothers were in the same situation being a busy mother that she was however
being a busy mother that she was however
being a busy mother that she was however she didn’t act on her idea until a full
she didn’t act on her idea until a full
she didn’t act on her idea until a full year later along with her husband and
year later along with her husband and
year later along with her husband and her Clark borrowed a friend’s video
her Clark borrowed a friend’s video
her Clark borrowed a friend’s video camera and headed into her basement to
camera and headed into her basement to
camera and headed into her basement to film or would become the very first of
film or would become the very first of
film or would become the very first of many Baby Einstein videos with her baby
many Baby Einstein videos with her baby
many Baby Einstein videos with her baby as the live audience her cat as a prop
as the live audience her cat as a prop
as the live audience her cat as a prop and her husband as a geographer the pair
and her husband as a geographer the pair
and her husband as a geographer the pair set out to create their vision turned
set out to create their vision turned
set out to create their vision turned down by many retailers Rainer Clark
down by many retailers Rainer Clark
down by many retailers Rainer Clark decided to hit the floors of toy trade
decided to hit the floors of toy trade
decided to hit the floors of toy trade shows to get the word out about her
shows to get the word out about her
shows to get the word out about her product still she found it difficult to
product still she found it difficult to
product still she found it difficult to find people who shared her enthusiasm
find people who shared her enthusiasm
find people who shared her enthusiasm finally however in your Clark was able
finally however in your Clark was able
finally however in your Clark was able to convince a buyer from the right stuff
to convince a buyer from the right stuff
to convince a buyer from the right stuff a high-end toy retailer to stock a few
a high-end toy retailer to stock a few
a high-end toy retailer to stock a few trial copies of her video for their
trial copies of her video for their
trial copies of her video for their stores when they sold out within three
stores when they sold out within three
stores when they sold out within three days the right stuff agreed to sign an
days the right stuff agreed to sign an
days the right stuff agreed to sign an exclusive deal with in your Clark baby
exclusive deal with in your Clark baby
exclusive deal with in your Clark baby Einstein videos were now being
Einstein videos were now being
Einstein videos were now being distributed in 34 stores across the
distributed in 34 stores across the
distributed in 34 stores across the country and selling out fast
country and selling out fast
country and selling out fast today the baby Einstein is being
today the baby Einstein is being
today the baby Einstein is being produced by Disney and total revenues
produced by Disney and total revenues
produced by Disney and total revenues are over 1
are over 1
are over 1 billion dollars annually
by tapping into a major frustration and
by tapping into a major frustration and by helping other people solve it a new
by helping other people solve it a new
by helping other people solve it a new Clarke was able to go from stay-at-home
Clarke was able to go from stay-at-home
Clarke was able to go from stay-at-home mom to ultra successful entrepreneur to
mom to ultra successful entrepreneur to
mom to ultra successful entrepreneur to help you take your company to the next
help you take your company to the next
help you take your company to the next level here are three action items you
level here are three action items you
level here are three action items you can learn from Julianne or Clarke
action item number one look for a need
action item number one look for a need some of the most successful businesses
some of the most successful businesses
some of the most successful businesses in the world have been built around
in the world have been built around
in the world have been built around solving personal frustrations if you’re
solving personal frustrations if you’re
solving personal frustrations if you’re looking to start a new business a great
looking to start a new business a great
looking to start a new business a great place to start is to think about the
place to start is to think about the
place to start is to think about the biggest frustrations that you’ve had in
biggest frustrations that you’ve had in
biggest frustrations that you’ve had in your life and how you solved them if
your life and how you solved them if
your life and how you solved them if it’s big and painful enough chances are
it’s big and painful enough chances are
it’s big and painful enough chances are other people have the same problems and
other people have the same problems and
other people have the same problems and would pay you to solve it for them Anna
would pay you to solve it for them Anna
would pay you to solve it for them Anna Clark had never been a videographer nor
Clark had never been a videographer nor
Clark had never been a videographer nor had she had any previous interest in
had she had any previous interest in
had she had any previous interest in starting our own company she was a
starting our own company she was a
starting our own company she was a stay-at-home mom and it was a role she
stay-at-home mom and it was a role she
stay-at-home mom and it was a role she loved she enjoyed spending time with her
loved she enjoyed spending time with her
loved she enjoyed spending time with her newborn baby and was more than happy to
newborn baby and was more than happy to
newborn baby and was more than happy to give up her full-time job to do so and
give up her full-time job to do so and
give up her full-time job to do so and when it came to being a mother and her
when it came to being a mother and her
when it came to being a mother and her Clark took her duties very seriously the
Clark took her duties very seriously the
Clark took her duties very seriously the idea behind what would become a new
idea behind what would become a new
idea behind what would become a new Clarks billion-dollar baby was born from
Clarks billion-dollar baby was born from
Clarks billion-dollar baby was born from a need a simple need that had been right
a need a simple need that had been right
a need a simple need that had been right under her nose she wanted a learning
under her nose she wanted a learning
under her nose she wanted a learning tool for a new child and when she
tool for a new child and when she
tool for a new child and when she couldn’t find what you wanted on the
couldn’t find what you wanted on the
couldn’t find what you wanted on the market she decided to create her own
market she decided to create her own
market she decided to create her own inner Clark stuck to what she knew best
inner Clark stuck to what she knew best
inner Clark stuck to what she knew best babies she didn’t spend countless hours
babies she didn’t spend countless hours
babies she didn’t spend countless hours in search of a business idea the
in search of a business idea the
in search of a business idea the business idea found her and it was
business idea found her and it was
business idea found her and it was because a new Clark had kept her eyes
because a new Clark had kept her eyes
because a new Clark had kept her eyes open to such an opportunity that she was
open to such an opportunity that she was
open to such an opportunity that she was able to seize it when it came along
able to seize it when it came along
able to seize it when it came along according to a new Clark believe it or
according to a new Clark believe it or
according to a new Clark believe it or not when I stopped working when I was
not when I stopped working when I was
not when I stopped working when I was six months pregnant I had no intention
six months pregnant I had no intention
six months pregnant I had no intention of going back to work when my daughter
of going back to work when my daughter
of going back to work when my daughter was born I started taking her to museums
was born I started taking her to museums
was born I started taking her to museums and places like that but it wasn’t very
and places like that but it wasn’t very
and places like that but it wasn’t very engaging to her or to me I knew my baby
engaging to her or to me I knew my baby
engaging to her or to me I knew my baby I knew what she liked to look at I
I knew what she liked to look at I
I knew what she liked to look at I assumed that what my baby like to look
assumed that what my baby like to look
assumed that what my baby like to look at most other babies would too the first
at most other babies would too the first
at most other babies would too the first Baby Einstein video took off because it
Baby Einstein video took off because it
Baby Einstein video took off because it was completely new concept it was an
was completely new concept it was an
was completely new concept it was an entirely new idea no one else had done
entirely new idea no one else had done
entirely new idea no one else had done videos for babies
action memo number two spread the word
action memo number two spread the word you can have the greatest product or
you can have the greatest product or
you can have the greatest product or service in the world but it won’t take
service in the world but it won’t take
service in the world but it won’t take off unless you tell people about it make
off unless you tell people about it make
off unless you tell people about it make sure the value that you provide is so
sure the value that you provide is so
sure the value that you provide is so incredible that people can’t help but
incredible that people can’t help but
incredible that people can’t help but talk about you to their friends and
talk about you to their friends and
talk about you to their friends and family word-of-mouth marketing is highly
family word-of-mouth marketing is highly
family word-of-mouth marketing is highly effective and extremely cheap but you
effective and extremely cheap but you
effective and extremely cheap but you have to give them something to talk
have to give them something to talk
have to give them something to talk about so just how exactly did her
about so just how exactly did her
about so just how exactly did her basement operation become the billion
basement operation become the billion
basement operation become the billion dollar industry leader that it is today
dollar industry leader that it is today
dollar industry leader that it is today what it all came down to she says was
what it all came down to she says was
what it all came down to she says was her ability to hit the streets and get
her ability to hit the streets and get
her ability to hit the streets and get people talking about her business when
people talking about her business when
people talking about her business when the first Baby Einstein video came out a
the first Baby Einstein video came out a
the first Baby Einstein video came out a new Clark could not find any takers for
new Clark could not find any takers for
new Clark could not find any takers for it took a more than a year to come up
it took a more than a year to come up
it took a more than a year to come up with an idea on how to do that but
with an idea on how to do that but
with an idea on how to do that but finally a new Clark knew what she had to
finally a new Clark knew what she had to
finally a new Clark knew what she had to do she packed up and headed to New York
do she packed up and headed to New York
do she packed up and headed to New York City for the American International Toy
City for the American International Toy
City for the American International Toy Fair she was determined to get one of
Fair she was determined to get one of
Fair she was determined to get one of the buyers from the right start a
the buyers from the right start a
the buyers from the right start a high-end bebe retailer to take notice of
high-end bebe retailer to take notice of
high-end bebe retailer to take notice of her video after that the man for Baby
her video after that the man for Baby
her video after that the man for Baby Einstein products exploded according to
Einstein products exploded according to
Einstein products exploded according to a new Clark I knew if I could get it
a new Clark I knew if I could get it
a new Clark I knew if I could get it into the hands of a mom or an executive
into the hands of a mom or an executive
into the hands of a mom or an executive who had a baby that would sell it I ran
who had a baby that would sell it I ran
who had a baby that would sell it I ran up to them and said you’re going to love
up to them and said you’re going to love
up to them and said you’re going to love this video you have to watch it it’s
this video you have to watch it it’s
this video you have to watch it it’s perfect for your store there was a
perfect for your store there was a
perfect for your store there was a reporter from People magazine who loved
reporter from People magazine who loved
reporter from People magazine who loved it and wrote a piece on it
it and wrote a piece on it
it and wrote a piece on it there was a producer on Oprah that also
there was a producer on Oprah that also
there was a producer on Oprah that also loved it and they put it into a segment
loved it and they put it into a segment
loved it and they put it into a segment parenting magazine also named Baby
parenting magazine also named Baby
parenting magazine also named Baby Einstein video of the year at the end of
Einstein video of the year at the end of
Einstein video of the year at the end of the day word of mouth is your most
the day word of mouth is your most
the day word of mouth is your most important means to get the word out and
important means to get the word out and
important means to get the word out and we have a great group mothers
number three build a brand when you’re
number three build a brand when you’re creating your business pay close
creating your business pay close
creating your business pay close attention to your messaging and how you
attention to your messaging and how you
attention to your messaging and how you want the world to know you if you can
want the world to know you if you can
want the world to know you if you can articulate your message in a clear and
articulate your message in a clear and
articulate your message in a clear and unique way it not only helps people
unique way it not only helps people
unique way it not only helps people understand what is that you do and if
understand what is that you do and if
understand what is that you do and if it’s for them it also helps them tell
it’s for them it also helps them tell
it’s for them it also helps them tell other people as well if people can’t
other people as well if people can’t
other people as well if people can’t remember what you do and why you’re
remember what you do and why you’re
remember what you do and why you’re special they can’t tell their friends
special they can’t tell their friends
special they can’t tell their friends about you what parent wouldn’t want
about you what parent wouldn’t want
about you what parent wouldn’t want their kids who grew up to be the next
their kids who grew up to be the next
their kids who grew up to be the next Albert Einstein for the company’s name
Albert Einstein for the company’s name
Albert Einstein for the company’s name to the rest of its promotional strategy
to the rest of its promotional strategy
to the rest of its promotional strategy in your clark created and implemented a
in your clark created and implemented a
in your clark created and implemented a brilliant branding strategy that helped
brilliant branding strategy that helped
brilliant branding strategy that helped her innovative concept achieve the
her innovative concept achieve the
her innovative concept achieve the success that it did Einstein might not
success that it did Einstein might not
success that it did Einstein might not have watched playful videos with puppets
have watched playful videos with puppets
have watched playful videos with puppets as a child but that hasn’t stopped
as a child but that hasn’t stopped
as a child but that hasn’t stopped thousands of parents and buying the Baby
thousands of parents and buying the Baby
thousands of parents and buying the Baby Einstein series in the hopes that the
Einstein series in the hopes that the
Einstein series in the hopes that the videos will aid in the development of
videos will aid in the development of
videos will aid in the development of their children
their children
their children none of the company’s promotional
none of the company’s promotional
none of the company’s promotional literature was ever still bold as to
literature was ever still bold as to
literature was ever still bold as to claim that their products were
claim that their products were
claim that their products were specifically engineered to make babies
specifically engineered to make babies
specifically engineered to make babies smarter but with a name like Baby
smarter but with a name like Baby
smarter but with a name like Baby Einstein the powers of association leave
Einstein the powers of association leave
Einstein the powers of association leave little up the chance a new Clark was
little up the chance a new Clark was
little up the chance a new Clark was saying the things parents wanted to hear
saying the things parents wanted to hear
saying the things parents wanted to hear and making a product’s parents thought
and making a product’s parents thought
and making a product’s parents thought the kids needed to see and some circles
the kids needed to see and some circles
the kids needed to see and some circles any parent who was not showing their
any parent who was not showing their
any parent who was not showing their kids be behind some videos was even seen
kids be behind some videos was even seen
kids be behind some videos was even seen as a bad parent that was a true mark of
as a bad parent that was a true mark of
as a bad parent that was a true mark of success of a new Clarks branding
success of a new Clarks branding
success of a new Clarks branding strategy according to a new Clark
strategy according to a new Clark
strategy according to a new Clark everyone asked how did you come up with
everyone asked how did you come up with
everyone asked how did you come up with the name the truth is I just sat down
the name the truth is I just sat down
the name the truth is I just sat down and thought of it we didn’t test market
and thought of it we didn’t test market
and thought of it we didn’t test market or anything I believe the name of our
or anything I believe the name of our
or anything I believe the name of our company was incredibly important to our
company was incredibly important to our
company was incredibly important to our success when I first created it I didn’t
success when I first created it I didn’t
success when I first created it I didn’t think I was creating the company just a
think I was creating the company just a
think I was creating the company just a name of a video however the debate the
name of a video however the debate the
name of a video however the debate the name Baby Einstein caught on very fast
name Baby Einstein caught on very fast
name Baby Einstein caught on very fast and became the generic name for baby
and became the generic name for baby
and became the generic name for baby videos it seemed like our timing was
videos it seemed like our timing was
videos it seemed like our timing was perfect
so remember look for a need spread the
so remember look for a need spread the word and build a brand to finish up this
word and build a brand to finish up this
word and build a brand to finish up this video I wanted to share with my favorite
video I wanted to share with my favorite
video I wanted to share with my favorite true stories about Julian Urquhart and
true stories about Julian Urquhart and
true stories about Julian Urquhart and some of her best inspirational quotes
Julianna Clark fired up the TEDx Detroit
Julianna Clark fired up the TEDx Detroit conference in Michigan in September 2011
conference in Michigan in September 2011
conference in Michigan in September 2011 by telling her remarkable story the
by telling her remarkable story the
by telling her remarkable story the story began with her discovering that
story began with her discovering that
story began with her discovering that she had stage four cancer and ended
she had stage four cancer and ended
she had stage four cancer and ended tearfully with her telling how she
tearfully with her telling how she
tearfully with her telling how she helped build a billion-dollar business
helped build a billion-dollar business
helped build a billion-dollar business while working at home in her pajamas
while working at home in her pajamas
while working at home in her pajamas inner Clarke told the audience all the
inner Clarke told the audience all the
inner Clarke told the audience all the important work I’ve done in my life I’ve
important work I’ve done in my life I’ve
important work I’ve done in my life I’ve done in my pajamas her inspiring story
done in my pajamas her inspiring story
done in my pajamas her inspiring story brought tears everyone’s eyes but part
brought tears everyone’s eyes but part
brought tears everyone’s eyes but part of the keynote address was a nur
of the keynote address was a nur
of the keynote address was a nur Clarke’s lecture on the importance of
Clarke’s lecture on the importance of
Clarke’s lecture on the importance of self confidence which she claimed helped
self confidence which she claimed helped
self confidence which she claimed helped her build the Baby Einstein video series
her build the Baby Einstein video series
her build the Baby Einstein video series and battle against breast cancer
and battle against breast cancer
and battle against breast cancer a nur clerk told the crowd how you must
a nur clerk told the crowd how you must
a nur clerk told the crowd how you must believe in yourself even if no one else
believe in yourself even if no one else
believe in yourself even if no one else does a powerful recovery from cancer her
does a powerful recovery from cancer her
does a powerful recovery from cancer her creation of a billion-dollar business
creation of a billion-dollar business
creation of a billion-dollar business and her ability to raise three children
and her ability to raise three children
and her ability to raise three children are all attributed to her belief that
are all attributed to her belief that
are all attributed to her belief that anyone can do it as long as they have
anyone can do it as long as they have
anyone can do it as long as they have self-confidence
thank you for joining me for another
thank you for joining me for another edition of modeling the masters if you
edition of modeling the masters if you
edition of modeling the masters if you liked the video and you want to see more
liked the video and you want to see more
liked the video and you want to see more please give it a thumbs up below or
please give it a thumbs up below or
please give it a thumbs up below or leave a comment it makes me want to do
leave a comment it makes me want to do
leave a comment it makes me want to do more these videos for you guys I’d also
more these videos for you guys I’d also
more these videos for you guys I’d also love to hear what you have to think if
love to hear what you have to think if
love to hear what you have to think if you have any questions if you leave if
you have any questions if you leave if
you have any questions if you leave if you want to leave a comment under the
you want to leave a comment under the
you want to leave a comment under the video so thank you and we’ll see you in
video so thank you and we’ll see you in
video so thank you and we’ll see you in the next episode
”
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