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John Lee Dumas’s Top 10 Rules For Success (@johnleedumas)


I love reading inspirational quotes in

I love reading inspirational quotes in Gandhi’s quote really stuck with me be

Gandhi’s quote really stuck with me be

Gandhi’s quote really stuck with me be the change you want to see in the world

the change you want to see in the world

the change you want to see in the world my friends we all want the gold but we

my friends we all want the gold but we

my friends we all want the gold but we don’t love the grind what’s up with that

don’t love the grind what’s up with that

don’t love the grind what’s up with that so many people go after mentors just

so many people go after mentors just

so many people go after mentors just because they’re successful at something

because they’re successful at something

because they’re successful at something they need to be successful at what you

they need to be successful at what you

they need to be successful at what you are wanting to do when my mental

are wanting to do when my mental

are wanting to do when my mental bandwidth is the highest that’s when I

bandwidth is the highest that’s when I

bandwidth is the highest that’s when I go into action but first thing in the

go into action but first thing in the

go into action but first thing in the morning the first hour is me producing

morning the first hour is me producing

morning the first hour is me producing my best content period I’m the host of a

my best content period I’m the host of a

my best content period I’m the host of a fire and award-winning podcaster I

fire and award-winning podcaster I

fire and award-winning podcaster I interviewed today’s most inspiring and

interviewed today’s most inspiring and

interviewed today’s most inspiring and successful entrepreneurs seven days a

successful entrepreneurs seven days a

successful entrepreneurs seven days a week in four years I’ve interviewed over

week in four years I’ve interviewed over

week in four years I’ve interviewed over 1,600 entrepreneurs amassed over 40

1,600 entrepreneurs amassed over 40

1,600 entrepreneurs amassed over 40 million listens and have turned ego fire

million listens and have turned ego fire

million listens and have turned ego fire into a multi-million dollar a year

into a multi-million dollar a year

into a multi-million dollar a year business I’ve created two journals to

business I’ve created two journals to

business I’ve created two journals to help guide entrepreneurs to success the

help guide entrepreneurs to success the

help guide entrepreneurs to success the freedom journal and the mastery journal

freedom journal and the mastery journal

freedom journal and the mastery journal I’m John Lee Dumas and here are my top

I’m John Lee Dumas and here are my top

I’m John Lee Dumas and here are my top ten rules for success

ten rules for success

ten rules for success [Music]

five years ago almost to the day is when

five years ago almost to the day is when I first heard about podcasting for the

I first heard about podcasting for the

I first heard about podcasting for the same reason because I was sick and tired

same reason because I was sick and tired

same reason because I was sick and tired of Miley Cyrus on the radio I even went

of Miley Cyrus on the radio I even went

of Miley Cyrus on the radio I even went to the sports radio but I’m not a Padres

to the sports radio but I’m not a Padres

to the sports radio but I’m not a Padres or Chargers fan so I go wasn’t loving

or Chargers fan so I go wasn’t loving

or Chargers fan so I go wasn’t loving the sports talk radio either these

the sports talk radio either these

the sports talk radio either these commercials were so long so I found

commercials were so long so I found

commercials were so long so I found podcasting as a listener and I fell in

podcasting as a listener and I fell in

podcasting as a listener and I fell in love with the medium I got it right away

love with the medium I got it right away

love with the medium I got it right away on demand targeted content you could

on demand targeted content you could

on demand targeted content you could listen to it and you could really

listen to it and you could really

listen to it and you could really connect with people and I started

connect with people and I started

connect with people and I started listening to people like Pat Flynn who

listening to people like Pat Flynn who

listening to people like Pat Flynn who he’s now become my good friends he’s

he’s now become my good friends he’s

he’s now become my good friends he’s right here in San Diego Andrew Warner

right here in San Diego Andrew Warner

right here in San Diego Andrew Warner David Siteman Garland these guys

David Siteman Garland these guys

David Siteman Garland these guys inspired me and I said man I don’t have

inspired me and I said man I don’t have

inspired me and I said man I don’t have to follow this traditional route that I

to follow this traditional route that I

to follow this traditional route that I thought I had to coming from a very

thought I had to coming from a very

thought I had to coming from a very traditional family military etc and my

traditional family military etc and my

traditional family military etc and my eyes were opened and it still was a

eyes were opened and it still was a

eyes were opened and it still was a couple years before I made that leap but

couple years before I made that leap but

couple years before I made that leap but in September of 2012 that was the date I

in September of 2012 that was the date I

in September of 2012 that was the date I launched entrepreneur fire mhm here we

launched entrepreneur fire mhm here we

launched entrepreneur fire mhm here we are just one thousand episodes later now

are just one thousand episodes later now

are just one thousand episodes later now which is crazy the thing is yeah seven

which is crazy the thing is yeah seven

which is crazy the thing is yeah seven days a week and we average over 1

days a week and we average over 1

days a week and we average over 1 million unique listens per month in over

million unique listens per month in over

million unique listens per month in over 145 countries so it’s really become a

145 countries so it’s really become a

145 countries so it’s really become a platform that reaches the worlds which I

platform that reaches the worlds which I

platform that reaches the worlds which I love so when you think of just like

love so when you think of just like

love so when you think of just like almost becoming a lawyer

almost becoming a lawyer

almost becoming a lawyer and being in some of those just moments

and being in some of those just moments

and being in some of those just moments like what was it that bubbled over we

like what was it that bubbled over we

like what was it that bubbled over we said you know I just can’t take it

said you know I just can’t take it

said you know I just can’t take it anymore where you’re just like you know

anymore where you’re just like you know

anymore where you’re just like you know I have to just do something different

I have to just do something different

I have to just do something different because you know last time we had a lot

because you know last time we had a lot

because you know last time we had a lot of folks that have quit their jobs

of folks that have quit their jobs

of folks that have quit their jobs you know replaced income and so if

you know replaced income and so if

you know replaced income and so if you’re in that you know II quadrant that

you’re in that you know II quadrant that

you’re in that you know II quadrant that we talked about on the cash flow

we talked about on the cash flow

we talked about on the cash flow quadrant so what was it that just said

quadrant so what was it that just said

quadrant so what was it that just said you know I can’t take it anymore yeah

you know I can’t take it anymore yeah

you know I can’t take it anymore yeah I’m just going to go for it for me what

I’m just going to go for it for me what

I’m just going to go for it for me what was the really big boil over point as I

was the really big boil over point as I

was the really big boil over point as I was in commercial real estate and I did

was in commercial real estate and I did

was in commercial real estate and I did enjoy a lot of the profession but the

enjoy a lot of the profession but the

enjoy a lot of the profession but the reality was this I locked down a huge

reality was this I locked down a huge

reality was this I locked down a huge deal and it was going to be a big

deal and it was going to be a big

deal and it was going to be a big Commission check and I was not excited

Commission check and I was not excited

Commission check and I was not excited about it I was like man I am NOT excited

about it I was like man I am NOT excited

about it I was like man I am NOT excited about locking down what’s going to turn

about locking down what’s going to turn

about locking down what’s going to turn out to be you know a five figure check

out to be you know a five figure check

out to be you know a five figure check because I’m like now I got to write the

because I’m like now I got to write the

because I’m like now I got to write the contract up I got to do this I got to do

contract up I got to do this I got to do

contract up I got to do this I got to do that and I’m sure a lot of people in

that and I’m sure a lot of people in

that and I’m sure a lot of people in this room can resonate with either your

this room can resonate with either your

this room can resonate with either your current or past jobs just not being

current or past jobs just not being

current or past jobs just not being excited about what it’s going to take to

excited about what it’s going to take to

excited about what it’s going to take to get to do what you need to do

get to do what you need to do

get to do what you need to do and I said if I’m not even excited about

and I said if I’m not even excited about

and I said if I’m not even excited about bringing in this big Commission like

bringing in this big Commission like

bringing in this big Commission like then this is as good as it gets like is

then this is as good as it gets like is

then this is as good as it gets like is this the rest of my life is this what

this the rest of my life is this what

this the rest of my life is this what the rest of my life is going to be like

the rest of my life is going to be like

the rest of my life is going to be like where I’m just like looking at the watch

where I’m just like looking at the watch

where I’m just like looking at the watch you know trying to make a beeline home

you know trying to make a beeline home

you know trying to make a beeline home as soon as possible walking down big

as soon as possible walking down big

as soon as possible walking down big deals not even caring is that going to

deals not even caring is that going to

deals not even caring is that going to be my life and I said that’s it this I

be my life and I said that’s it this I

be my life and I said that’s it this I refuse to live a life on those terms I’m

refuse to live a life on those terms I’m

refuse to live a life on those terms I’m going to take control it had always been

going to take control it had always been

going to take control it had always been in the back of my mind I’m loving

in the back of my mind I’m loving

in the back of my mind I’m loving listening to these interviews with

listening to these interviews with

listening to these interviews with inspiring entrepreneurs Pat Flynn’s

inspiring entrepreneurs Pat Flynn’s

inspiring entrepreneurs Pat Flynn’s podcast was twice a month David Siteman

podcast was twice a month David Siteman

podcast was twice a month David Siteman Garland once a week Andrew Warner once a

Garland once a week Andrew Warner once a

Garland once a week Andrew Warner once a week and they were bringing on great

week and they were bringing on great

week and they were bringing on great guests and telling great stories and I

guests and telling great stories and I

guests and telling great stories and I was listening to these interviews as I

was listening to these interviews as I

was listening to these interviews as I was driving to work being like man I

was driving to work being like man I

was driving to work being like man I need more of these because I’m driving

need more of these because I’m driving

need more of these because I’m driving to work five days a week hit in the gym

to work five days a week hit in the gym

to work five days a week hit in the gym I need more and I couldn’t find it and

I need more and I couldn’t find it and

I need more and I couldn’t find it and so the idea was in the back of my mind

so the idea was in the back of my mind

so the idea was in the back of my mind like I love reading inspirational quotes

like I love reading inspirational quotes

like I love reading inspirational quotes in Gandhi’s quote really stuck with me

in Gandhi’s quote really stuck with me

in Gandhi’s quote really stuck with me be the change you want to see in the

be the change you want to see in the

be the change you want to see in the world I wanted to see a seven day a week

world I wanted to see a seven day a week

world I wanted to see a seven day a week podcast I didn’t know if anybody else

podcast I didn’t know if anybody else

podcast I didn’t know if anybody else wanted to see that but I decided to stop

wanted to see that but I decided to stop

wanted to see that but I decided to stop just whining and complaining about the

just whining and complaining about the

just whining and complaining about the fact that it didn’t exist in step

fact that it didn’t exist in step

fact that it didn’t exist in step forward and make it exist my friends we

forward and make it exist my friends we

forward and make it exist my friends we all want the gold but we don’t love the

all want the gold but we don’t love the

all want the gold but we don’t love the grind what’s up with that

I get it we see entrepreneurs that we

I get it we see entrepreneurs that we admire having these amazing experiences

admire having these amazing experiences

admire having these amazing experiences around the world we see that Olympian

around the world we see that Olympian

around the world we see that Olympian with tears streaming down their face as

with tears streaming down their face as

with tears streaming down their face as the Stars and Stripes go up and the

the Stars and Stripes go up and the

the Stars and Stripes go up and the star-spangled banner is playing but my

star-spangled banner is playing but my

star-spangled banner is playing but my friends that’s just a snapshot of the

friends that’s just a snapshot of the

friends that’s just a snapshot of the success of their lives you don’t see

success of their lives you don’t see

success of their lives you don’t see that 10 years of failure that

that 10 years of failure that

that 10 years of failure that entrepreneur went through to get to

entrepreneur went through to get to

entrepreneur went through to get to success you don’t see those 4 years of

success you don’t see those 4 years of

success you don’t see those 4 years of sweat that olympian had to put in to get

sweat that olympian had to put in to get

sweat that olympian had to put in to get that gold medal no we just want that

that gold medal no we just want that

that gold medal no we just want that gold medal we don’t even think about the

gold medal we don’t even think about the

gold medal we don’t even think about the grind that it took to stand on that

grind that it took to stand on that

grind that it took to stand on that podium it’s time for a mindset shift

podium it’s time for a mindset shift

podium it’s time for a mindset shift fire nation I’ve interviewed over 1400

fire nation I’ve interviewed over 1400

fire nation I’ve interviewed over 1400 successful entrepreneurs and they all

successful entrepreneurs and they all

successful entrepreneurs and they all love the grind you must love the grind

love the grind you must love the grind

love the grind you must love the grind so set a goal make it big make it

so set a goal make it big make it

so set a goal make it big make it meaningful and then start the grind

meaningful and then start the grind

meaningful and then start the grind start it today the smartest thing that I

start it today the smartest thing that I

start it today the smartest thing that I really should say that I did and my

really should say that I did and my

really should say that I did and my biggest early success was making that

biggest early success was making that

biggest early success was making that realization that I needed a mentor

realization that I needed a mentor

realization that I needed a mentor because again I only knew how to press

because again I only knew how to press

because again I only knew how to press play on a podcast nothing else so I

play on a podcast nothing else so I

play on a podcast nothing else so I looked out there to the podcasters that

looked out there to the podcasters that

looked out there to the podcasters that were currently at where I wanted to be I

were currently at where I wanted to be I

were currently at where I wanted to be I think that’s so critical so many people

think that’s so critical so many people

think that’s so critical so many people go after mentors just because they’re

go after mentors just because they’re

go after mentors just because they’re successful at something they need to be

successful at something they need to be

successful at something they need to be successful at what you are wanting to do

successful at what you are wanting to do

successful at what you are wanting to do they need to be where you want to be and

they need to be where you want to be and

they need to be where you want to be and for 3 months in a heavy investment on my

for 3 months in a heavy investment on my

for 3 months in a heavy investment on my part rightfully so I was mentored by

part rightfully so I was mentored by

part rightfully so I was mentored by Jamie and that’s just what opened up so

Jamie and that’s just what opened up so

Jamie and that’s just what opened up so many doors so quickly ok now we had a

many doors so quickly ok now we had a

many doors so quickly ok now we had a great question from Facebook which was

great question from Facebook which was

great question from Facebook which was if someone is starting right now and

if someone is starting right now and

if someone is starting right now and they can’t afford that kind of

they can’t afford that kind of

they can’t afford that kind of investment to find a mentor or coach you

investment to find a mentor or coach you

investment to find a mentor or coach you know what do you suggest that they do

know what do you suggest that they do

know what do you suggest that they do because I mean at the very beginning it

because I mean at the very beginning it

because I mean at the very beginning it seems like you have no doors and no

seems like you have no doors and no

seems like you have no doors and no connections and you know you’re just

connections and you know you’re just

connections and you know you’re just like yourself alone starting a podcast

like yourself alone starting a podcast

like yourself alone starting a podcast in your basement

in your basement

in your basement yeah what do you suggest to them so

yeah what do you suggest to them so

yeah what do you suggest to them so number one I would say getting that

number one I would say getting that

number one I would say getting that one-on-one mentor is critical so if you

one-on-one mentor is critical so if you

one-on-one mentor is critical so if you know you can’t afford X like think about

know you can’t afford X like think about

know you can’t afford X like think about what you actually can afford what can

what you actually can afford what can

what you actually can afford what can you invest what dollar amount and then

you invest what dollar amount and then

you invest what dollar amount and then just go for me a great example I people

just go for me a great example I people

just go for me a great example I people that come to

that come to

that come to being out all the time say John like can

being out all the time say John like can

being out all the time say John like can you mentor me to be a podcaster and I

you mentor me to be a podcaster and I

you mentor me to be a podcaster and I don’t even have like a price anymore

don’t even have like a price anymore

don’t even have like a price anymore I don’t want to want mentoring right

I don’t want to want mentoring right

I don’t want to want mentoring right just I focus on other parts of my

just I focus on other parts of my

just I focus on other parts of my business but I’m able to say you know

business but I’m able to say you know

business but I’m able to say you know listen I’m sorry I don’t mentor but I

listen I’m sorry I don’t mentor but I

listen I’m sorry I don’t mentor but I have a couple great options for you

have a couple great options for you

have a couple great options for you what’s your price range let me introduce

what’s your price range let me introduce

what’s your price range let me introduce you and hand you off to an amazing

you and hand you off to an amazing

you and hand you off to an amazing mentor who loves doing this who’s great

mentor who loves doing this who’s great

mentor who loves doing this who’s great at what he does or what she does and

at what he does or what she does and

at what he does or what she does and then you’ll be off to the races so

then you’ll be off to the races so

then you’ll be off to the races so fortune favors the bold

fortune favors the bold

fortune favors the bold so still reach out with that mentality

so still reach out with that mentality

so still reach out with that mentality and then also offer like what kind of

and then also offer like what kind of

and then also offer like what kind of value are you going to exchange you’re

value are you going to exchange you’re

value are you going to exchange you’re maybe you’re willing you know to run

maybe you’re willing you know to run

maybe you’re willing you know to run their Twitter account and maybe you’re

their Twitter account and maybe you’re

their Twitter account and maybe you’re willing to to create some images have

willing to to create some images have

willing to to create some images have some design for them think about the

some design for them think about the

some design for them think about the bartering that you can do trading your

bartering that you can do trading your

bartering that you can do trading your time which is valuable saving they’re

time which is valuable saving they’re

time which is valuable saving they’re saving them time right there can be some

saving them time right there can be some

saving them time right there can be some really cool things that you can exchange

really cool things that you can exchange

really cool things that you can exchange that doesn’t have to necessarily be

that doesn’t have to necessarily be

that doesn’t have to necessarily be dollars and cents and then also I do

dollars and cents and then also I do

dollars and cents and then also I do want to add there’s also some great

want to add there’s also some great

want to add there’s also some great group group coaching out there that’s a

group group coaching out there that’s a

group group coaching out there that’s a lot cheaper and then somebody that

lot cheaper and then somebody that

lot cheaper and then somebody that you’ve interviewed as well Louis house

you’ve interviewed as well Louis house

you’ve interviewed as well Louis house as well as myself

as well as myself

as well as myself we run membership masterminds he runs a

we run membership masterminds he runs a

we run membership masterminds he runs a school of greatness

school of greatness

school of greatness I run Fire Nation elite these are a

I run Fire Nation elite these are a

I run Fire Nation elite these are a membership masterminds that are around a

membership masterminds that are around a

membership masterminds that are around a hundred people each and so it’s a lot

hundred people each and so it’s a lot

hundred people each and so it’s a lot less expensive whenever people reach out

less expensive whenever people reach out

less expensive whenever people reach out to me and say you know I’m doubting what

to me and say you know I’m doubting what

to me and say you know I’m doubting what I’m doing I say well congratulations

I’m doing I say well congratulations

I’m doing I say well congratulations you’re a human being that’s what it

you’re a human being that’s what it

you’re a human being that’s what it means to be a human I’ve I’ve you doubt

means to be a human I’ve I’ve you doubt

means to be a human I’ve I’ve you doubt what you do is that voice inside our

what you do is that voice inside our

what you do is that voice inside our head you know it’s innate in all of us

head you know it’s innate in all of us

head you know it’s innate in all of us we’re born with the impostor syndrome so

we’re born with the impostor syndrome so

we’re born with the impostor syndrome so you know we don’t walk outside of the

you know we don’t walk outside of the

you know we don’t walk outside of the cave at dark with the saber-tooth Tigers

cave at dark with the saber-tooth Tigers

cave at dark with the saber-tooth Tigers like there’s a voice saying don’t walk

like there’s a voice saying don’t walk

like there’s a voice saying don’t walk outside it’s dangerous but we don’t live

outside it’s dangerous but we don’t live

outside it’s dangerous but we don’t live in that same world anymore but we still

in that same world anymore but we still

in that same world anymore but we still have that inside our head and that’s

have that inside our head and that’s

have that inside our head and that’s fine but we need to learn not to let it

fine but we need to learn not to let it

fine but we need to learn not to let it control our lives but to embrace that

control our lives but to embrace that

control our lives but to embrace that fear and so I still have it every single

fear and so I still have it every single

fear and so I still have it every single day I mean we talked about my revenue

day I mean we talked about my revenue

day I mean we talked about my revenue last month you know I still wake up and

last month you know I still wake up and

last month you know I still wake up and say man like you know should I be doing

say man like you know should I be doing

say man like you know should I be doing it like like should I do this webinar

it like like should I do this webinar

it like like should I do this webinar like is that you know I have these

like is that you know I have these

like is that you know I have these doubts in these fears and that’s just a

doubts in these fears and that’s just a

doubts in these fears and that’s just a reality and I’ve just learned to embrace

reality and I’ve just learned to embrace

reality and I’ve just learned to embrace that this quote is by the ex-president

that this quote is by the ex-president

that this quote is by the ex-president Theodore Roosevelt you delivered this in

Theodore Roosevelt you delivered this in

Theodore Roosevelt you delivered this in Paris back in 1910 it is not the critic

Paris back in 1910 it is not the critic

Paris back in 1910 it is not the critic who counts

who counts

who counts not the man who points out how the

not the man who points out how the

not the man who points out how the strong man stumbles or where the doer of

strong man stumbles or where the doer of

strong man stumbles or where the doer of Deeds could have done better credit

Deeds could have done better credit

Deeds could have done better credit belongs to the man who is actually in

belongs to the man who is actually in

belongs to the man who is actually in the arena whose face is marred by blood

the arena whose face is marred by blood

the arena whose face is marred by blood by dirt by sweat who strives valiantly

by dirt by sweat who strives valiantly

by dirt by sweat who strives valiantly who airs who comes up short again and

who airs who comes up short again and

who airs who comes up short again and again because there is no effort without

again because there is no effort without

again because there is no effort without error and shortcoming but who does

error and shortcoming but who does

error and shortcoming but who does actually strive to do the deeds knows

actually strive to do the deeds knows

actually strive to do the deeds knows great enthusiasms and great devotions

great enthusiasms and great devotions

great enthusiasms and great devotions and spends himself on a worthy cause Who

and spends himself on a worthy cause Who

and spends himself on a worthy cause Who at the best in the end knows high

at the best in the end knows high

at the best in the end knows high achievement and at the worst if he fails

achievement and at the worst if he fails

achievement and at the worst if he fails he fails daring greatly so that his

he fails daring greatly so that his

he fails daring greatly so that his place will never be with those cold and

place will never be with those cold and

place will never be with those cold and timid souls who know neither victory nor

timid souls who know neither victory nor

timid souls who know neither victory nor defeat

defeat

defeat I had this mentor Jaime and I was in

I had this mentor Jaime and I was in

I had this mentor Jaime and I was in cliff ravenscraft broadcast mastermind

cliff ravenscraft broadcast mastermind

cliff ravenscraft broadcast mastermind and they said John you’re insane it’s

and they said John you’re insane it’s

and they said John you’re insane it’s going to be so much work don’t do a

going to be so much work don’t do a

going to be so much work don’t do a seven-day-a-week podcast do a one day a

seven-day-a-week podcast do a one day a

seven-day-a-week podcast do a one day a week mod cast and I think this is really

week mod cast and I think this is really

week mod cast and I think this is really important to is that you need as an

important to is that you need as an

important to is that you need as an entrepreneur to really take the great

entrepreneur to really take the great

entrepreneur to really take the great feedback and the great advice from those

feedback and the great advice from those

feedback and the great advice from those who have come before you from those who

who have come before you from those who

who have come before you from those who are mentoring you but at the same time

are mentoring you but at the same time

are mentoring you but at the same time you need to listen to your gut to your

you need to listen to your gut to your

you need to listen to your gut to your intuition I took so many great pieces of

intuition I took so many great pieces of

intuition I took so many great pieces of advice from both cliff and Jamie and

advice from both cliff and Jamie and

advice from both cliff and Jamie and apply it to my business but when it came

apply it to my business but when it came

apply it to my business but when it came to a seven-day-a-week podcast my

to a seven-day-a-week podcast my

to a seven-day-a-week podcast my intuition my gut was telling me it had

intuition my gut was telling me it had

intuition my gut was telling me it had to be that way like that’s what I that’s

to be that way like that’s what I that’s

to be that way like that’s what I that’s what I was meant to create I had the

what I was meant to create I had the

what I was meant to create I had the military discipline I knew how to do you

military discipline I knew how to do you

military discipline I knew how to do you know create systems and I knew how to

know create systems and I knew how to

know create systems and I knew how to work hard I had the finances to allow me

work hard I had the finances to allow me

work hard I had the finances to allow me to do so for a significant amount of

to do so for a significant amount of

to do so for a significant amount of time without being distracted by other

time without being distracted by other

time without being distracted by other things I knew that I couldn’t make it

things I knew that I couldn’t make it

things I knew that I couldn’t make it happen I knew that was going to be my

happen I knew that was going to be my

happen I knew that was going to be my USP that unique selling price ish and my

USP that unique selling price ish and my

USP that unique selling price ish and my differentiator so I listened to my heart

differentiator so I listened to my heart

differentiator so I listened to my heart I listened to my god and I think that’s

I listened to my god and I think that’s

I listened to my god and I think that’s so important for people to realize that

so important for people to realize that

so important for people to realize that you’re going to have something in your

you’re going to have something in your

you’re going to have something in your gut that’s telling you to do something

gut that’s telling you to do something

gut that’s telling you to do something and hopefully it’s something that

and hopefully it’s something that

and hopefully it’s something that is unique and it is different and make

is unique and it is different and make

is unique and it is different and make sure you follow that we have a lot of

sure you follow that we have a lot of

sure you follow that we have a lot of people that are gonna watch this that

people that are gonna watch this that

people that are gonna watch this that are watching that start podcast or have

are watching that start podcast or have

are watching that start podcast or have podcast or want to start them so what’s

podcast or want to start them so what’s

podcast or want to start them so what’s kind of the the the right way to do it

kind of the the the right way to do it

kind of the the the right way to do it for you if you are willing to step back

for you if you are willing to step back

for you if you are willing to step back and say hey I am going to commit to

and say hey I am going to commit to

and say hey I am going to commit to delivering free valuable inconsistent

delivering free valuable inconsistent

delivering free valuable inconsistent content those three things I’m going to

content those three things I’m going to

content those three things I’m going to commit to delivering free valuable

commit to delivering free valuable

commit to delivering free valuable inconsistent content you are going to

inconsistent content you are going to

inconsistent content you are going to grow an audience in your niche but if

grow an audience in your niche but if

grow an audience in your niche but if you can commit to getting to that

you can commit to getting to that

you can commit to getting to that tipping point and that tipping point is

tipping point and that tipping point is

tipping point and that tipping point is going to happen when you’re doing the

going to happen when you’re doing the

going to happen when you’re doing the free buy with inconsistent content you

free buy with inconsistent content you

free buy with inconsistent content you will get to revenue but it’s not going

will get to revenue but it’s not going

will get to revenue but it’s not going to come overnight over one month it’s

to come overnight over one month it’s

to come overnight over one month it’s going to take time that’s why I’m not

going to take time that’s why I’m not

going to take time that’s why I’m not against a side hustle I want to talk for

against a side hustle I want to talk for

against a side hustle I want to talk for just a minute about action versus

just a minute about action versus

just a minute about action versus reaction such a critical concept so many

reaction such a critical concept so many

reaction such a critical concept so many people start their day in reaction mode

people start their day in reaction mode

people start their day in reaction mode let me grab my phone let me see what’s

let me grab my phone let me see what’s

let me grab my phone let me see what’s on X let’s see what’s on Y let’s see

on X let’s see what’s on Y let’s see

on X let’s see what’s on Y let’s see what’s on Z Facebook what’s in my email

what’s on Z Facebook what’s in my email

what’s on Z Facebook what’s in my email what do people want from me you start a

what do people want from me you start a

what do people want from me you start a reaction mode you’re likely going to end

reaction mode you’re likely going to end

reaction mode you’re likely going to end in reaction mode no bueno we don’t want

in reaction mode no bueno we don’t want

in reaction mode no bueno we don’t want to start or end in reaction mode how

to start or end in reaction mode how

to start or end in reaction mode how about this we’re going to start an

about this we’re going to start an

about this we’re going to start an action mode we’re going to take actions

action mode we’re going to take actions

action mode we’re going to take actions that improve our business add value to

that improve our business add value to

that improve our business add value to what we’re bringing in value to other’s

what we’re bringing in value to other’s

what we’re bringing in value to other’s lives when my mental bandwidth is the

lives when my mental bandwidth is the

lives when my mental bandwidth is the highest that’s when I go into action but

highest that’s when I go into action but

highest that’s when I go into action but first thing in the morning the first

first thing in the morning the first

first thing in the morning the first hour is me producing my best content

hour is me producing my best content

hour is me producing my best content period I’m going to spend my best mental

period I’m going to spend my best mental

period I’m going to spend my best mental bandwidth answering somebody’s email so

bandwidth answering somebody’s email so

bandwidth answering somebody’s email so most questions someone asked want/need

most questions someone asked want/need

most questions someone asked want/need know it’s your best mental bandwidth

know it’s your best mental bandwidth

know it’s your best mental bandwidth reactions part of the game though

reactions part of the game though

reactions part of the game though realize you do need to engage you do

realize you do need to engage you do

realize you do need to engage you do need to answer those emails those tweets

need to answer those emails those tweets

need to answer those emails those tweets those Facebook messages you snapchat me

those Facebook messages you snapchat me

those Facebook messages you snapchat me I’m answering back that is part of the

I’m answering back that is part of the

I’m answering back that is part of the game start to be intentional about when

game start to be intentional about when

game start to be intentional about when you act and when you react and remember

you act and when you react and remember

you act and when you react and remember use your best mental bandwidth your

use your best mental bandwidth your

use your best mental bandwidth your energy for action Fire Nation is

energy for action Fire Nation is

energy for action Fire Nation is entrepreneurs we love getting right to

entrepreneurs we love getting right to

entrepreneurs we love getting right to the finish line and then never crossing

the finish line and then never crossing

the finish line and then never crossing it do you want to know why because as

it do you want to know why because as

it do you want to know why because as long as we’re living in a pre-launch

long as we’re living in a pre-launch

long as we’re living in a pre-launch mode we’re living in a fairy world of

mode we’re living in a fairy world of

mode we’re living in a fairy world of this might work it might work but as

this might work it might work but as

this might work it might work but as soon as you press publish then it gets

soon as you press publish then it gets

soon as you press publish then it gets real

real

real then the

then the

then the market tells you if this is going to

market tells you if this is going to

market tells you if this is going to work or not you either win or you lose

work or not you either win or you lose

work or not you either win or you lose and we are terrified of losing we want

and we are terrified of losing we want

and we are terrified of losing we want to live in that comfortable pre-launch

to live in that comfortable pre-launch

to live in that comfortable pre-launch stage where everything and anything is

stage where everything and anything is

stage where everything and anything is possible fire nation everybody told me

possible fire nation everybody told me

possible fire nation everybody told me yo fire would not work that a daily

yo fire would not work that a daily

yo fire would not work that a daily podcast was doomed to fail so I kept

podcast was doomed to fail so I kept

podcast was doomed to fail so I kept pushing back my launch like living my

pushing back my launch like living my

pushing back my launch like living my fairy world of this Mike I wanted my

fairy world of this Mike I wanted my

fairy world of this Mike I wanted my dream to stay alive a little longer

dream to stay alive a little longer

dream to stay alive a little longer until I pushed that go button that

until I pushed that go button that

until I pushed that go button that publish button yo fire was still

publish button yo fire was still

publish button yo fire was still possibly a success reality hadn’t set in

possibly a success reality hadn’t set in

possibly a success reality hadn’t set in oh yes your chances of losing are a lot

oh yes your chances of losing are a lot

oh yes your chances of losing are a lot less pre-launch but your chances of

less pre-launch but your chances of

less pre-launch but your chances of winning are zero so take this away Fire

winning are zero so take this away Fire

winning are zero so take this away Fire Nation you will lose if you remain in

Nation you will lose if you remain in

Nation you will lose if you remain in your fairytale lands of pre launch and

your fairytale lands of pre launch and

your fairytale lands of pre launch and you will never win there’s one way to

you will never win there’s one way to

you will never win there’s one way to win press launch let the market decide

win press launch let the market decide

win press launch let the market decide alarm clock would go off very early

alarm clock would go off very early

alarm clock would go off very early every single morning I’d wake up I check

every single morning I’d wake up I check

every single morning I’d wake up I check my phone immediately for any emails that

my phone immediately for any emails that

my phone immediately for any emails that had come in and then it’d be shower

had come in and then it’d be shower

had come in and then it’d be shower shave dress in my full suit and jump in

shave dress in my full suit and jump in

shave dress in my full suit and jump in a car and that car to me represented my

a car and that car to me represented my

a car and that car to me represented my first kind of drudgery task for the day

first kind of drudgery task for the day

first kind of drudgery task for the day it made me feel trapped because I’d done

it made me feel trapped because I’d done

it made me feel trapped because I’d done all the right things I hadn’t gone to

all the right things I hadn’t gone to

all the right things I hadn’t gone to college I had been an officer in the

college I had been an officer in the

college I had been an officer in the Army for eight years I’ve gone to

Army for eight years I’ve gone to

Army for eight years I’ve gone to corporate finance I’d worked with John

corporate finance I’d worked with John

corporate finance I’d worked with John Hancock I’d done commercial real estate

Hancock I’d done commercial real estate

Hancock I’d done commercial real estate I had done all the right things and now

I had done all the right things and now

I had done all the right things and now here I was stuck on this hamster wheel

here I was stuck on this hamster wheel

here I was stuck on this hamster wheel going nowhere inspiring nobody

going nowhere inspiring nobody

going nowhere inspiring nobody especially not myself and just feeling

especially not myself and just feeling

especially not myself and just feeling like I was trapped in this world that I

like I was trapped in this world that I

like I was trapped in this world that I had created and it was a sinking pit in

had created and it was a sinking pit in

had created and it was a sinking pit in my stomach and

my stomach and

my stomach and I just was wondering why why have I not

I just was wondering why why have I not

I just was wondering why why have I not found what I’m looking for when I’ve

found what I’m looking for when I’ve

found what I’m looking for when I’ve done everything that I was told I was

done everything that I was told I was

done everything that I was told I was supposed to do Here I am years later on

supposed to do Here I am years later on

supposed to do Here I am years later on the same hamster wheel feeling like I’ve

the same hamster wheel feeling like I’ve

the same hamster wheel feeling like I’ve even further behind where I thought I

even further behind where I thought I

even further behind where I thought I was five years ago and this sinking

was five years ago and this sinking

was five years ago and this sinking mundane feeling would just not go away

mundane feeling would just not go away

mundane feeling would just not go away it was ever-present with me and I just

it was ever-present with me and I just

it was ever-present with me and I just wanted freedom

wanted freedom

wanted freedom and I just wanted freedom I just wanted

and I just wanted freedom I just wanted

and I just wanted freedom I just wanted to do work that I was inspired by and I

to do work that I was inspired by and I

to do work that I was inspired by and I just want to do worth and inspired

just want to do worth and inspired

just want to do worth and inspired others

others

others [Music]

[Music]

[Music] you

so there I was stuck in traffic

so there I was stuck in traffic again but at least I had my podcast or

again but at least I had my podcast or

again but at least I had my podcast or so I thought

so I thought

so I thought then before I knew it who my last

then before I knew it who my last

then before I knew it who my last podcast had ended and I scrolled through

podcast had ended and I scrolled through

podcast had ended and I scrolled through my iPod and there was nothing left and I

my iPod and there was nothing left and I

my iPod and there was nothing left and I thought to myself man I have to sit here

thought to myself man I have to sit here

thought to myself man I have to sit here for another 45 minutes in traffic with

for another 45 minutes in traffic with

for another 45 minutes in traffic with nothing but the radio I was devastated

nothing but the radio I was devastated

nothing but the radio I was devastated but at that moment at that devastation

but at that moment at that devastation

but at that moment at that devastation moment that is truly when my aha moment

moment that is truly when my aha moment

moment that is truly when my aha moment happened that’s when the light bulb went

happened that’s when the light bulb went

happened that’s when the light bulb went off I said what there’s not a

off I said what there’s not a

off I said what there’s not a seven-day-a-week

seven-day-a-week

seven-day-a-week podcast there should be a podcast that

podcast there should be a podcast that

podcast there should be a podcast that comes out every single day of the week

comes out every single day of the week

comes out every single day of the week that interviews inspiring and successful

that interviews inspiring and successful

that interviews inspiring and successful entrepreneurs and that’s when I have my

entrepreneurs and that’s when I have my

entrepreneurs and that’s when I have my lightbulb moment I said there should be

lightbulb moment I said there should be

lightbulb moment I said there should be someone that creates it why not me I

someone that creates it why not me I

someone that creates it why not me I know all these great entrepreneurs who

know all these great entrepreneurs who

know all these great entrepreneurs who are a host of their own shows I could be

are a host of their own shows I could be

are a host of their own shows I could be just like them I can do this

just like them I can do this

just like them I can do this so I had all of these thoughts swirling

so I had all of these thoughts swirling

so I had all of these thoughts swirling in my head am I going to fail am I gonna

in my head am I going to fail am I gonna

in my head am I going to fail am I gonna look like a fool in front of my friends

look like a fool in front of my friends

look like a fool in front of my friends and family who up to this point and only

and family who up to this point and only

and family who up to this point and only see me as a success and these were real

see me as a success and these were real

see me as a success and these were real fears I used to wake up sweating in the

fears I used to wake up sweating in the

fears I used to wake up sweating in the middle of the night saying what am i

middle of the night saying what am i

middle of the night saying what am i doing this is insane and the only way

doing this is insane and the only way

doing this is insane and the only way that I’d be able to go back to sleep was

that I’d be able to go back to sleep was

that I’d be able to go back to sleep was by convincing myself the one I woke up

by convincing myself the one I woke up

by convincing myself the one I woke up in the morning I was going to give it

in the morning I was going to give it

in the morning I was going to give it all up and go crawling back to my job in

all up and go crawling back to my job in

all up and go crawling back to my job in commercial real estate but luckily for

commercial real estate but luckily for

commercial real estate but luckily for me I would wake up in the morning but

me I would wake up in the morning but

me I would wake up in the morning but someone be shining and I say you know

someone be shining and I say you know

someone be shining and I say you know what I’m gonna give it one

what I’m gonna give it one

what I’m gonna give it one day one more day I’m going to sit down

day one more day I’m going to sit down

day one more day I’m going to sit down I’m going to learn what it takes to

I’m going to learn what it takes to

I’m going to learn what it takes to upload a media file I’m going to learn

upload a media file I’m going to learn

upload a media file I’m going to learn how to create great audio on the Lord it

how to create great audio on the Lord it

how to create great audio on the Lord it takes to be an interview or a host of a

takes to be an interview or a host of a

takes to be an interview or a host of a show in every single day I would get

show in every single day I would get

show in every single day I would get shot down I would struggle I would come

shot down I would struggle I would come

shot down I would struggle I would come up against another wall that would knock

up against another wall that would knock

up against another wall that would knock me down but I kept getting up I kept

me down but I kept getting up I kept

me down but I kept getting up I kept taking one step forward for every half

taking one step forward for every half

taking one step forward for every half step that I was taking back and slowly

step that I was taking back and slowly

step that I was taking back and slowly but surely I saw myself turning into a

but surely I saw myself turning into a

but surely I saw myself turning into a podcaster right before my very own eyes

podcaster right before my very own eyes

podcaster right before my very own eyes and it was a slow process but it did

and it was a slow process but it did

and it was a slow process but it did come and I was able to continue to move

come and I was able to continue to move

come and I was able to continue to move forward until the watch entrepreneur on

forward until the watch entrepreneur on

forward until the watch entrepreneur on fire on September 22nd because at that

fire on September 22nd because at that

fire on September 22nd because at that point there was no turning back

Fire Nation look what we’ve created look

Fire Nation look what we’ve created look at the inspiration we spread throughout

at the inspiration we spread throughout

at the inspiration we spread throughout this world a podcast seven days a week

this world a podcast seven days a week

this world a podcast seven days a week interviewing the most inspiring and

interviewing the most inspiring and

interviewing the most inspiring and successful entrepreneurs in the world

successful entrepreneurs in the world

successful entrepreneurs in the world Seth Godin Guy Kawasaki Tim Ferriss Gary

Seth Godin Guy Kawasaki Tim Ferriss Gary

Seth Godin Guy Kawasaki Tim Ferriss Gary Vaynerchuk we are listening to in over

Vaynerchuk we are listening to in over

Vaynerchuk we are listening to in over 145 countries millions and millions of

145 countries millions and millions of

145 countries millions and millions of unique

unique

unique Fire Nation look at what we’ve created

Fire Nation look at what we’ve created

Fire Nation look at what we’ve created look at what we’ve done and we’ve just

look at what we’ve done and we’ve just

look at what we’ve done and we’ve just started

started

started [Music]

thank you guys so much for watching I

thank you guys so much for watching I made this video because Ethan Parisot

made this video because Ethan Parisot

made this video because Ethan Parisot asked me to so if there’s a famous

asked me to so if there’s a famous

asked me to so if there’s a famous entrepreneur that you want me to profile

entrepreneur that you want me to profile

entrepreneur that you want me to profile next leave in the comments below and

next leave in the comments below and

next leave in the comments below and I’ll see what I can do I’d also love to

I’ll see what I can do I’d also love to

I’ll see what I can do I’d also love to know what did John say that really

know what did John say that really

know what did John say that really resonated with you what lessons are you

resonated with you what lessons are you

resonated with you what lessons are you going to take and apply it to your life

going to take and apply it to your life

going to take and apply it to your life or to your business leave it in the

or to your business leave it in the

or to your business leave it in the comments and I’m going to join in the

comments and I’m going to join in the

comments and I’m going to join in the discussion thank you guys again for

discussion thank you guys again for

discussion thank you guys again for watching I believe in you I hope you

watching I believe in you I hope you

watching I believe in you I hope you continue to believe in yourself and

continue to believe in yourself and

continue to believe in yourself and whatever your one word is much love I’ll

whatever your one word is much love I’ll

whatever your one word is much love I’ll see you soon

”

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