I guess if you have an addiction in life it’s nice to have one like curiosity I
it’s nice to have one like curiosity I
it’s nice to have one like curiosity I am NOT going to figure out where to
am NOT going to figure out where to
am NOT going to figure out where to drive the bus until I’ve got the right
drive the bus until I’ve got the right
drive the bus until I’ve got the right people on the bus
people on the bus
people on the bus not only that 15 of the 18 built to last
not only that 15 of the 18 built to last
not only that 15 of the 18 built to last companies lived through the 1930s
companies lived through the 1930s
companies lived through the 1930s depression I can remain focused on and
depression I can remain focused on and
depression I can remain focused on and suffer for the big thing longer than
suffer for the big thing longer than
suffer for the big thing longer than anyone else and I’m about to fall
anyone else and I’m about to fall
anyone else and I’m about to fall I’m 400 feet above the ground please
I’m 400 feet above the ground please
I’m 400 feet above the ground please turn off your electronic gadget but what
turn off your electronic gadget but what
turn off your electronic gadget but what was Intel known for Intel delivers see
was Intel known for Intel delivers see
was Intel known for Intel delivers see if you have the right people there
if you have the right people there
if you have the right people there already motivated the question is not
already motivated the question is not
already motivated the question is not risk or not risk the question is where
risk or not risk the question is where
risk or not risk the question is where do you place your big bets I’m
do you place your big bets I’m
do you place your big bets I’m genetically encoded to do it when I do
genetically encoded to do it when I do
genetically encoded to do it when I do it I feel like a fish in water he’s an
it I feel like a fish in water he’s an
it I feel like a fish in water he’s an American business consultant author and
American business consultant author and
American business consultant author and lecturer he’s a student and a teacher of
lecturer he’s a student and a teacher of
lecturer he’s a student and a teacher of leadership he’s authored or co-authored
leadership he’s authored or co-authored
leadership he’s authored or co-authored six books that have sold over 10 million
six books that have sold over 10 million
six books that have sold over 10 million copies worldwide he’s Jim Collins and
copies worldwide he’s Jim Collins and
copies worldwide he’s Jim Collins and here are his top 10 rules for success I
guess if you have an addiction in life
guess if you have an addiction in life it’s nice to have one like curiosity yes
it’s nice to have one like curiosity yes
it’s nice to have one like curiosity yes I mean questions for me or where
I mean questions for me or where
I mean questions for me or where everything begins and I always like to
everything begins and I always like to
everything begins and I always like to describe it that I don’t pick questions
describe it that I don’t pick questions
describe it that I don’t pick questions in many ways they pick me they kind of
in many ways they pick me they kind of
in many ways they pick me they kind of rise up and grab around the throat and
rise up and grab around the throat and
rise up and grab around the throat and say I’m not going to let go and to me
say I’m not going to let go and to me
say I’m not going to let go and to me life is just a journey of question upon
life is just a journey of question upon
life is just a journey of question upon question and there’s so many chances to
question and there’s so many chances to
question and there’s so many chances to learn things one of my mentors john
learn things one of my mentors john
learn things one of my mentors john gardner who was in the johnson
gardner who was in the johnson
gardner who was in the johnson administration was a senior faculty at
administration was a senior faculty at
administration was a senior faculty at stanford wrote about excellence I wrote
stanford wrote about excellence I wrote
stanford wrote about excellence I wrote about excellence truly before people
about excellence truly before people
about excellence truly before people were thinking about it and renewal and
were thinking about it and renewal and
were thinking about it and renewal and self renewal and John had this wonderful
self renewal and John had this wonderful
self renewal and John had this wonderful way of saying I don’t don’t don’t try to
way of saying I don’t don’t don’t try to
way of saying I don’t don’t don’t try to be interesting be interested and and
be interesting be interested and and
be interesting be interested and and that stuck with me and and this idea of
that stuck with me and and this idea of
that stuck with me and and this idea of always be interested and you never know
always be interested and you never know
always be interested and you never know what a question will go you sit down
what a question will go you sit down
what a question will go you sit down with somebody and you ask a simple
with somebody and you ask a simple
with somebody and you ask a simple question like where are you from okay so
question like where are you from okay so
question like where are you from okay so think about the power of that question
think about the power of that question
think about the power of that question where are you from that’s not a
where are you from that’s not a
where are you from that’s not a hierarchical question that’s not a
hierarchical question that’s not a
hierarchical question that’s not a question of
question of
question of what do you do or how important are you
what do you do or how important are you
what do you do or how important are you its where are you from and somebody can
its where are you from and somebody can
its where are you from and somebody can choose it’s an invitation well I’m from
choose it’s an invitation well I’m from
choose it’s an invitation well I’m from Virginia or I’m from Greece or I’m from
Virginia or I’m from Greece or I’m from
Virginia or I’m from Greece or I’m from they can name their company they can
they can name their company they can
they can name their company they can choose and the interesting thing is you
choose and the interesting thing is you
choose and the interesting thing is you never know where that will go
never know where that will go
never know where that will go and then in actual work it all has to
and then in actual work it all has to
and then in actual work it all has to begin with questions because if you
begin with questions because if you
begin with questions because if you actually know the answers then I don’t
actually know the answers then I don’t
actually know the answers then I don’t understand the point of doing the work
understand the point of doing the work
understand the point of doing the work when dick Cooley became chief executive
when dick Cooley became chief executive
when dick Cooley became chief executive of Wells Fargo in the late 1970s he knew
of Wells Fargo in the late 1970s he knew
of Wells Fargo in the late 1970s he knew he would be facing the storm of
he would be facing the storm of
he would be facing the storm of deregulation he knew that the entire
deregulation he knew that the entire
deregulation he knew that the entire banking industry would be upended when
banking industry would be upended when
banking industry would be upended when deregulation swept through the board
deregulation swept through the board
deregulation swept through the board understandably concerned asked Cooley
understandably concerned asked Cooley
understandably concerned asked Cooley what is your vision what is your
what is your vision what is your
what is your vision what is your strategy where will you lead us how will
strategy where will you lead us how will
strategy where will you lead us how will you get us through the storm of
you get us through the storm of
you get us through the storm of deregulation and Cooley had a wonderful
deregulation and Cooley had a wonderful
deregulation and Cooley had a wonderful answer I don’t know not only that it’s
answer I don’t know not only that it’s
answer I don’t know not only that it’s the wrong question see I am NOT going to
the wrong question see I am NOT going to
the wrong question see I am NOT going to first figure out where to drive this bus
first figure out where to drive this bus
first figure out where to drive this bus and then get people on the bus know I’m
and then get people on the bus know I’m
and then get people on the bus know I’m going to do it completely opposite I am
going to do it completely opposite I am
going to do it completely opposite I am NOT going to figure out where to drive
NOT going to figure out where to drive
NOT going to figure out where to drive the bus until I’ve got the right people
the bus until I’ve got the right people
the bus until I’ve got the right people on the bus and only once I’ve got the
on the bus and only once I’ve got the
on the bus and only once I’ve got the right people on the bus the wrong people
right people on the bus the wrong people
right people on the bus the wrong people off the bus and the right people on the
off the bus and the right people on the
off the bus and the right people on the key seats then and only then will I turn
key seats then and only then will I turn
key seats then and only then will I turn my attention to the question of where we
my attention to the question of where we
my attention to the question of where we will drive this bus the best executives
will drive this bus the best executives
will drive this bus the best executives we’ve studied always think first about
we’ve studied always think first about
we’ve studied always think first about who and then about what it’s not about
who and then about what it’s not about
who and then about what it’s not about just getting a great team it’s not about
just getting a great team it’s not about
just getting a great team it’s not about finding talent it’s not about getting
finding talent it’s not about getting
finding talent it’s not about getting great people no the key word is first
great people no the key word is first
great people no the key word is first first get right people first get the
first get right people first get the
first get right people first get the people on the bus first think about who
people on the bus first think about who
people on the bus first think about who put who of the head of strategy who a
put who of the head of strategy who a
put who of the head of strategy who a head of tactics who a head of technology
head of tactics who a head of technology
head of tactics who a head of technology who a hit of business ideas who a head
who a hit of business ideas who a head
who a hit of business ideas who a head of everything
of everything
of everything first who first who first who then what
first who first who first who then what
first who first who first who then what I mentioned earlier the work built to
I mentioned earlier the work built to
I mentioned earlier the work built to last is very interestingly
last is very interestingly
last is very interestingly during great companies in contrast to
during great companies in contrast to
during great companies in contrast to others went back recently and realized
others went back recently and realized
others went back recently and realized we selected the study set for that study
we selected the study set for that study
we selected the study set for that study in 1989 two decades ago all 18 of the
in 1989 two decades ago all 18 of the
in 1989 two decades ago all 18 of the built to last companies are still
built to last companies are still
built to last companies are still standalone independent and almost all of
standalone independent and almost all of
standalone independent and almost all of them very successful companies today if
them very successful companies today if
them very successful companies today if you took a random sample of large
you took a random sample of large
you took a random sample of large publicly traded companies 20 years ago
publicly traded companies 20 years ago
publicly traded companies 20 years ago what are the probabilities that all
what are the probabilities that all
what are the probabilities that all eighteen in your random sample would be
eighteen in your random sample would be
eighteen in your random sample would be standalone independent and largely
standalone independent and largely
standalone independent and largely successful today the number is less that
successful today the number is less that
successful today the number is less that the percentage is about 0.02 percent
the percentage is about 0.02 percent
the percentage is about 0.02 percent probability not only that 15 of the 18
probability not only that 15 of the 18
probability not only that 15 of the 18 built to last companies lived through
built to last companies lived through
built to last companies lived through the 1930s depression what do they teach
the 1930s depression what do they teach
the 1930s depression what do they teach us what has enabled them to have that
us what has enabled them to have that
us what has enabled them to have that what did we find that separated them and
what did we find that separated them and
what did we find that separated them and what we found is that what really
what we found is that what really
what we found is that what really separated was not necessarily that they
separated was not necessarily that they
separated was not necessarily that they had smarter strategies although they
had smarter strategies although they
had smarter strategies although they often did or that they were sort of more
often did or that they were sort of more
often did or that they were sort of more financially savvy although they often
financially savvy although they often
financially savvy although they often were it was because they were founded
were it was because they were founded
were it was because they were founded first and foremost and built always on a
first and foremost and built always on a
first and foremost and built always on a rock-solid set of core values that are
rock-solid set of core values that are
rock-solid set of core values that are not open for negotiation and if you look
not open for negotiation and if you look
not open for negotiation and if you look at what gave them the reason to struggle
at what gave them the reason to struggle
at what gave them the reason to struggle the reason to fight the reason to endure
the reason to fight the reason to endure
the reason to fight the reason to endure it wasn’t strategic it was values one of
it wasn’t strategic it was values one of
it wasn’t strategic it was values one of the greatest probably the greatest rock
the greatest probably the greatest rock
the greatest probably the greatest rock climber of his generation as you know
climber of his generation as you know
climber of his generation as you know I’ve been a climber most of my life is
I’ve been a climber most of my life is
I’ve been a climber most of my life is actually right now on site of El Capitan
actually right now on site of El Capitan
actually right now on site of El Capitan doing what will probably be the hardest
doing what will probably be the hardest
doing what will probably be the hardest rock climb certainly ever done in our
rock climb certainly ever done in our
rock climb certainly ever done in our lifetimes trying to free climb anything
lifetimes trying to free climb anything
lifetimes trying to free climb anything called the dawn wall on Mescalero side
called the dawn wall on Mescalero side
called the dawn wall on Mescalero side of El Cap young man named Tommy Caldwell
of El Cap young man named Tommy Caldwell
of El Cap young man named Tommy Caldwell who is using a category of one and I was
who is using a category of one and I was
who is using a category of one and I was out climbing with Tommy one day and I
out climbing with Tommy one day and I
out climbing with Tommy one day and I said to him Tommy what makes you
said to him Tommy what makes you
said to him Tommy what makes you different here’s a record of six climbs
different here’s a record of six climbs
different here’s a record of six climbs on El Cap that have never been repeated
on El Cap that have never been repeated
on El Cap that have never been repeated okay he’s just he is 10x in extreme
okay he’s just he is 10x in extreme
okay he’s just he is 10x in extreme environments and he’s still alive I said
environments and he’s still alive I said
environments and he’s still alive I said tell me what is it that you have you’re
tell me what is it that you have you’re
tell me what is it that you have you’re not necessarily
not necessarily
not necessarily physically gifted you’re not necessarily
physically gifted you’re not necessarily
physically gifted you’re not necessarily stronger right here certainly physically
stronger right here certainly physically
stronger right here certainly physically gifted all those things but you’re not
gifted all those things but you’re not
gifted all those things but you’re not this incredible athlete that that just
this incredible athlete that that just
this incredible athlete that that just it was born this way and in fact he had
it was born this way and in fact he had
it was born this way and in fact he had lost a finger in an accident he cut a
lost a finger in an accident he cut a
lost a finger in an accident he cut a finger off and so he’s doing this – one
finger off and so he’s doing this – one
finger off and so he’s doing this – one of his important things be an important
of his important things be an important
of his important things be an important finger and he thought about it for a
finger and he thought about it for a
finger and he thought about it for a long moment he said I can remain focused
long moment he said I can remain focused
long moment he said I can remain focused on and suffer for the big thing longer
on and suffer for the big thing longer
on and suffer for the big thing longer than anyone else and I think that’s what
than anyone else and I think that’s what
than anyone else and I think that’s what did you obey the curiosity keeps me one
did you obey the curiosity keeps me one
did you obey the curiosity keeps me one but once they get their hands on what
but once they get their hands on what
but once they get their hands on what they see is the thing they don’t let go
they see is the thing they don’t let go
they see is the thing they don’t let go and they can stay with it and suffer for
and they can stay with it and suffer for
and they can stay with it and suffer for it when I was in high school I must have
it when I was in high school I must have
it when I was in high school I must have been maybe 16 or 17 years old and I went
been maybe 16 or 17 years old and I went
been maybe 16 or 17 years old and I went rock climbing in El Dorado Canyon where
rock climbing in El Dorado Canyon where
rock climbing in El Dorado Canyon where I near where I grew up in Boulder I’ve
I near where I grew up in Boulder I’ve
I near where I grew up in Boulder I’ve been climbing about 3 or 4 years and I
been climbing about 3 or 4 years and I
been climbing about 3 or 4 years and I went to do a climb called t2 now the
went to do a climb called t2 now the
went to do a climb called t2 now the time t2 was a relatively difficult climb
time t2 was a relatively difficult climb
time t2 was a relatively difficult climb and I went at it with a kind of an
and I went at it with a kind of an
and I went at it with a kind of an arrogant lack of preparation and I
arrogant lack of preparation and I
arrogant lack of preparation and I hadn’t prepared for being able to do
hadn’t prepared for being able to do
hadn’t prepared for being able to do certain kinds of finger cracks I figured
certain kinds of finger cracks I figured
certain kinds of finger cracks I figured I’ll figure it out when I get there and
I’ll figure it out when I get there and
I’ll figure it out when I get there and I also didn’t pause this is I think
I also didn’t pause this is I think
I also didn’t pause this is I think about boldness and discipline I didn’t
about boldness and discipline I didn’t
about boldness and discipline I didn’t pause to really double smack
pause to really double smack
pause to really double smack double-check all my systems okay so I’m
double-check all my systems okay so I’m
double-check all my systems okay so I’m on the fourth pitch I’m about 400 feet
on the fourth pitch I’m about 400 feet
on the fourth pitch I’m about 400 feet above the ground I’m going across this
above the ground I’m going across this
above the ground I’m going across this slanting crack system that I’d had
slanting crack system that I’d had
slanting crack system that I’d had trouble that I started after whether my
trouble that I started after whether my
trouble that I started after whether my forearms started to engorge with blood
forearms started to engorge with blood
forearms started to engorge with blood and lactic acid which means at some
and lactic acid which means at some
and lactic acid which means at some point even if you’re on a big hold your
point even if you’re on a big hold your
point even if you’re on a big hold your hands are going to melt off okay and I’m
hands are going to melt off okay and I’m
hands are going to melt off okay and I’m about to fall I’m 400 feet above the
about to fall I’m 400 feet above the
about to fall I’m 400 feet above the ground but it should be okay because
ground but it should be okay because
ground but it should be okay because there’s protection
there’s protection
there’s protection I’m tied into the rope I may take a fall
I’m tied into the rope I may take a fall
I’m tied into the rope I may take a fall but I’ll get caught for some reason and
but I’ll get caught for some reason and
but I’ll get caught for some reason and to this day I still don’t know why my
to this day I still don’t know why my
to this day I still don’t know why my brain triggered that I should look at my
brain triggered that I should look at my
brain triggered that I should look at my knot and I looked down at my knot
knot and I looked down at my knot
knot and I looked down at my knot my not had come untied I had made the
my not had come untied I had made the
my not had come untied I had made the mistake of jive never really thinking
mistake of jive never really thinking
mistake of jive never really thinking about the best nut for certain types of
about the best nut for certain types of
about the best nut for certain types of situations and I tied him with what’s a
situations and I tied him with what’s a
situations and I tied him with what’s a bowline now the advantage of a bowline
bowline now the advantage of a bowline
bowline now the advantage of a bowline is it’s easy to untie if you write the
is it’s easy to untie if you write the
is it’s easy to untie if you write the disadvantage of a Boldin is it’s easy to
disadvantage of a Boldin is it’s easy to
disadvantage of a Boldin is it’s easy to untie it had come untied as I kept
untie it had come untied as I kept
untie it had come untied as I kept moving across and it is just hanging in
moving across and it is just hanging in
moving across and it is just hanging in my harness I’m seconds away from falling
my harness I’m seconds away from falling
my harness I’m seconds away from falling only now I will die I will die if I fall
only now I will die I will die if I fall
only now I will die I will die if I fall off my forearms are melting and the knot
off my forearms are melting and the knot
off my forearms are melting and the knot had come untied and so I called down to
had come untied and so I called down to
had come untied and so I called down to my partner I said why not come on time
my partner I said why not come on time
my partner I said why not come on time what is he going to do he can’t do
what is he going to do he can’t do
what is he going to do he can’t do anything you just watch me fall to my
anything you just watch me fall to my
anything you just watch me fall to my death and I there was an old fixed Pete
death and I there was an old fixed Pete
death and I there was an old fixed Pete up in the rock that we put there from
up in the rock that we put there from
up in the rock that we put there from the first ascent an old soft iron Pete
the first ascent an old soft iron Pete
the first ascent an old soft iron Pete on and I looked at it and I probably had
on and I looked at it and I probably had
on and I looked at it and I probably had 15-20 seconds before my hands went
15-20 seconds before my hands went
15-20 seconds before my hands went unwrapped if that maybe 10
unwrapped if that maybe 10
unwrapped if that maybe 10 I took a runner and I clipped it into
I took a runner and I clipped it into
I took a runner and I clipped it into the Piton I clipped the Pete on into my
the Piton I clipped the Pete on into my
the Piton I clipped the Pete on into my heart of the runner into my harness and
heart of the runner into my harness and
heart of the runner into my harness and just went please hold
just went please hold
just went please hold and I let go and it helped I put in a
and I let go and it helped I put in a
and I let go and it helped I put in a backup I grabbed the not be tied it went
backup I grabbed the not be tied it went
backup I grabbed the not be tied it went to the legend convulsion I can’t I was
to the legend convulsion I can’t I was
to the legend convulsion I can’t I was very calm at that moment I got to the
very calm at that moment I got to the
very calm at that moment I got to the ledge I went into convulsive shaking I
ledge I went into convulsive shaking I
ledge I went into convulsive shaking I was sick to my stomach for days because
was sick to my stomach for days because
was sick to my stomach for days because of the the whatever happens chemically
of the the whatever happens chemically
of the the whatever happens chemically what I learned from that is two things
what I learned from that is two things
what I learned from that is two things the first is that when you’re in an
the first is that when you’re in an
the first is that when you’re in an unforgiving world gravity is unforgiving
unforgiving world gravity is unforgiving
unforgiving world gravity is unforgiving it doesn’t care it never takes a day off
it doesn’t care it never takes a day off
it doesn’t care it never takes a day off ever and if you make one mistake it can
ever and if you make one mistake it can
ever and if you make one mistake it can kill you if it’s the wrong kind of
kill you if it’s the wrong kind of
kill you if it’s the wrong kind of mistake and what I learned is that sense
mistake and what I learned is that sense
mistake and what I learned is that sense of yeah I want to do adventurous things
of yeah I want to do adventurous things
of yeah I want to do adventurous things I want to climb rocks I want to be in
I want to climb rocks I want to be in
I want to climb rocks I want to be in Yosemite I want to do things that get my
Yosemite I want to do things that get my
Yosemite I want to do things that get my adrenaline going I but I need the
adrenaline going I but I need the
adrenaline going I but I need the discipline to always do all the right
discipline to always do all the right
discipline to always do all the right preparation to always think about the
preparation to always think about the
preparation to always think about the right nuts to always be cross-checking
right nuts to always be cross-checking
right nuts to always be cross-checking my system so that I can do those bold
my system so that I can do those bold
my system so that I can do those bold things and stay alive in an unforgiving
things and stay alive in an unforgiving
things and stay alive in an unforgiving environment and as you and I spoke about
environment and as you and I spoke about
environment and as you and I spoke about earlier too
earlier too
earlier too I think that’s the rest I think we are
I think that’s the rest I think we are
I think that’s the rest I think we are all heading into an unforgiving
all heading into an unforgiving
all heading into an unforgiving environment where we’re going to have to
environment where we’re going to have to
environment where we’re going to have to be both bold and disciplined the second
be both bold and disciplined the second
be both bold and disciplined the second thing I learned what if that Piton had
thing I learned what if that Piton had
thing I learned what if that Piton had not been there we might not be here
not been there we might not be here
not been there we might not be here together it was just by chance that that
together it was just by chance that that
together it was just by chance that that Pete Tom was right there and once you
Pete Tom was right there and once you
Pete Tom was right there and once you realize when you rewind the tape of your
realize when you rewind the tape of your
realize when you rewind the tape of your own life is that there are these crucial
own life is that there are these crucial
own life is that there are these crucial moments where if the luck had gone the
moments where if the luck had gone the
moments where if the luck had gone the other way you might have gotten killed
other way you might have gotten killed
other way you might have gotten killed and so what you have to do is to always
and so what you have to do is to always
and so what you have to do is to always be X putting those extra disciplines in
be X putting those extra disciplines in
be X putting those extra disciplines in place because I was lucky to live and
place because I was lucky to live and
place because I was lucky to live and what I took from that is I never want to
what I took from that is I never want to
what I took from that is I never want to have to be lucky to live again I want to
have to be lucky to live again I want to
have to be lucky to live again I want to live because of my discipline not
live because of my discipline not
live because of my discipline not because of my luck please turn off your
because of my luck please turn off your
because of my luck please turn off your electronic gadget
begin the discipline of putting white
begin the discipline of putting white space on your calendar where there’s no
space on your calendar where there’s no
space on your calendar where there’s no phone no no email I was going to say no
phone no no email I was going to say no
phone no no email I was going to say no fax but they don’t even have that
fax but they don’t even have that
fax but they don’t even have that anymore
anymore
anymore no Twitter no emails no connections and
no Twitter no emails no connections and
no Twitter no emails no connections and engage in this glorious pockets of
engage in this glorious pockets of
engage in this glorious pockets of quietude to think juno that rick warden
quietude to think juno that rick warden
quietude to think juno that rick warden reads a book every single day a book a
reads a book every single day a book a
reads a book every single day a book a day a book a day 365 days a year
day a book a day 365 days a year
day a book a day 365 days a year you’re at a thousand books in three
you’re at a thousand books in three
you’re at a thousand books in three years first innovation is extremely
years first innovation is extremely
years first innovation is extremely important I would would not want to send
important I would would not want to send
important I would would not want to send any indication we should stop innovating
any indication we should stop innovating
any indication we should stop innovating in America shouldn’t innovate a the V&A
in America shouldn’t innovate a the V&A
in America shouldn’t innovate a the V&A about damn well understand what made us
about damn well understand what made us
about damn well understand what made us innovative and make sure we don’t lose
innovative and make sure we don’t lose
innovative and make sure we don’t lose those things exactly right we don’t I
those things exactly right we don’t I
those things exactly right we don’t I can’t afford to lose those things what
can’t afford to lose those things what
can’t afford to lose those things what we found is that any given industry has
we found is that any given industry has
we found is that any given industry has a threshold level of innovation and that
a threshold level of innovation and that
a threshold level of innovation and that once you get to that you have to get to
once you get to that you have to get to
once you get to that you have to get to that threshold for something like
that threshold for something like
that threshold for something like Airlines it’s relatively low and for
Airlines it’s relatively low and for
Airlines it’s relatively low and for something like biotech it’s really high
something like biotech it’s really high
something like biotech it’s really high and but that once you meet that
and but that once you meet that
and but that once you meet that threshold of innovation it’s not
threshold of innovation it’s not
threshold of innovation it’s not innovation alone that makes you
innovation alone that makes you
innovation alone that makes you exceptional it is actually the blend of
exceptional it is actually the blend of
exceptional it is actually the blend of being able to put the innovation plus
being able to put the innovation plus
being able to put the innovation plus the organizational discipline again we
the organizational discipline again we
the organizational discipline again we go back to as Apple just an innovation
go back to as Apple just an innovation
go back to as Apple just an innovation story know at some point it was a whole
story know at some point it was a whole
story know at some point it was a whole bunch of other things around it that
bunch of other things around it that
bunch of other things around it that made it work if we go back we look at
made it work if we go back we look at
made it work if we go back we look at Intel what was Intel known for well yes
Intel what was Intel known for well yes
Intel what was Intel known for well yes it had a lot of innovation because to be
it had a lot of innovation because to be
it had a lot of innovation because to be in semiconductor industry you had to
in semiconductor industry you had to
in semiconductor industry you had to have a lot of innovation but what are
have a lot of innovation but what are
have a lot of innovation but what are they always the most innovative no and
they always the most innovative no and
they always the most innovative no and at critical junctures they might even
at critical junctures they might even
at critical junctures they might even bit a little bit behind but what was
bit a little bit behind but what was
bit a little bit behind but what was Intel known for Intel delivers so you
Intel known for Intel delivers so you
Intel known for Intel delivers so you are IBM what’s your worst nightmare you
are IBM what’s your worst nightmare you
are IBM what’s your worst nightmare you don’t have enough chips at affordable
don’t have enough chips at affordable
don’t have enough chips at affordable cost when the time comes and you can
cost when the time comes and you can
cost when the time comes and you can look at different comes you got maybe
look at different comes you got maybe
look at different comes you got maybe one chip that’s more innovative but
one chip that’s more innovative but
one chip that’s more innovative but you’ve got another chip that’s
you’ve got another chip that’s
you’ve got another chip that’s innovative enough but it’s got the
innovative enough but it’s got the
innovative enough but it’s got the organization behind it with the
organization behind it with the
organization behind it with the discipline and it delivers where you
discipline and it delivers where you
discipline and it delivers where you gonna Pat it delivers it delivers
gonna Pat it delivers it delivers
gonna Pat it delivers it delivers exactly right I’ve always loved the
exactly right I’ve always loved the
exactly right I’ve always loved the story silver blaze which is the shore
story silver blaze which is the shore
story silver blaze which is the shore back home story where at the end of the
back home story where at the end of the
back home story where at the end of the case the constable asked Holmes what was
case the constable asked Holmes what was
case the constable asked Holmes what was the key to the case and Holmes says it
the key to the case and Holmes says it
the key to the case and Holmes says it was the Curious Incident of the dog in
was the Curious Incident of the dog in
was the Curious Incident of the dog in the night-time and the constable says
the night-time and the constable says
the night-time and the constable says but the dog didn’t do anything in the
but the dog didn’t do anything in the
but the dog didn’t do anything in the nighttime ah-ah
nighttime ah-ah
nighttime ah-ah yes that was the Curious Incident the
yes that was the Curious Incident the
yes that was the Curious Incident the dog didn’t bark and so therefore I knew
dog didn’t bark and so therefore I knew
dog didn’t bark and so therefore I knew the criminal must have been somebody who
the criminal must have been somebody who
the criminal must have been somebody who knew the dog in our research it is the
knew the dog in our research it is the
knew the dog in our research it is the dogs that do not bark that often give us
dogs that do not bark that often give us
dogs that do not bark that often give us some of the best clues and there the
some of the best clues and there the
some of the best clues and there the dogs that do not bark helped us see the
dogs that do not bark helped us see the
dogs that do not bark helped us see the who principle now you would think that
who principle now you would think that
who principle now you would think that if you’re leading a company from good to
if you’re leading a company from good to
if you’re leading a company from good to great one of the things you would expect
great one of the things you would expect
great one of the things you would expect to see one of the dogs you would expect
to see one of the dogs you would expect
to see one of the dogs you would expect to bark is that you would find very
to bark is that you would find very
to bark is that you would find very motivating and charismatic leaders who
motivating and charismatic leaders who
motivating and charismatic leaders who could infuse motivation into the troops
could infuse motivation into the troops
could infuse motivation into the troops so that they would go out and do good to
so that they would go out and do good to
so that they would go out and do good to great things well as our researcher
great things well as our researcher
great things well as our researcher unfolded what we found is that most of
unfolded what we found is that most of
unfolded what we found is that most of the good to great leaders had had a
the good to great leaders had had a
the good to great leaders had had a charisma bypass they couldn’t motivate
charisma bypass they couldn’t motivate
charisma bypass they couldn’t motivate anybody that’s just a pure motivational
anybody that’s just a pure motivational
anybody that’s just a pure motivational force that’s not how they led but then
force that’s not how they led but then
force that’s not how they led but then when we began asking them how did you
when we began asking them how did you
when we began asking them how did you get alignment how did you get people
get alignment how did you get people
get alignment how did you get people motivated behind what you were trying to
motivated behind what you were trying to
motivated behind what you were trying to do the dog just didn’t bark they didn’t
do the dog just didn’t bark they didn’t
do the dog just didn’t bark they didn’t spend any time on that that’s not how
spend any time on that that’s not how
spend any time on that that’s not how they went and we scratched our heads a
they went and we scratched our heads a
they went and we scratched our heads a little bit how would you make sense of
little bit how would you make sense of
little bit how would you make sense of the fact that you’re getting a whole
the fact that you’re getting a whole
the fact that you’re getting a whole company to go in a different direction
company to go in a different direction
company to go in a different direction and yet the leaders who made this happen
and yet the leaders who made this happen
and yet the leaders who made this happen didn’t invest in figuring out how to
didn’t invest in figuring out how to
didn’t invest in figuring out how to motivate people how to inspire people
motivate people how to inspire people
motivate people how to inspire people how to get people behind the flywheel
how to get people behind the flywheel
how to get people behind the flywheel and this is when we learn something see
and this is when we learn something see
and this is when we learn something see if you have the right people
if you have the right people
if you have the right people they’re already motivated the right
they’re already motivated the right
they’re already motivated the right people are self-motivated the right
people are self-motivated the right
people are self-motivated the right people are self disciplined and the
people are self disciplined and the
people are self disciplined and the challenge of management the challenge of
challenge of management the challenge of
challenge of management the challenge of leadership is not to how to figure out
leadership is not to how to figure out
leadership is not to how to figure out how to motivate the wrong people into
how to motivate the wrong people into
how to motivate the wrong people into the right people it’s how to get the
the right people it’s how to get the
the right people it’s how to get the right people and then not do all the
right people and then not do all the
right people and then not do all the stupid management things that tend to be
stupid management things that tend to be
stupid management things that tend to be motivate the already motivated people
motivate the already motivated people
motivate the already motivated people what you also talked about in your book
what you also talked about in your book
what you also talked about in your book is is not to take big risks not to you
is is not to take big risks not to you
is is not to take big risks not to you said fire cannonball yeah what you well
said fire cannonball yeah what you well
said fire cannonball yeah what you well you want to fire cannonball so this is
you want to fire cannonball so this is
you want to fire cannonball so this is the really interesting thing the the
the really interesting thing the the
the really interesting thing the the fire bullets them fire cannonballs it’s
fire bullets them fire cannonballs it’s
fire bullets them fire cannonballs it’s not a matter of the question is not risk
not a matter of the question is not risk
not a matter of the question is not risk or not risk the question is where do you
or not risk the question is where do you
or not risk the question is where do you place your big bets because if you don’t
place your big bets because if you don’t
place your big bets because if you don’t place a big bet then you’re never
place a big bet then you’re never
place a big bet then you’re never actually going to achieve exceptional
actually going to achieve exceptional
actually going to achieve exceptional results and see if you’re never really
results and see if you’re never really
results and see if you’re never really going big the question is how do you
going big the question is how do you
going big the question is how do you place your big bets and bound your risk
place your big bets and bound your risk
place your big bets and bound your risk at the same time and there the answer is
at the same time and there the answer is
at the same time and there the answer is what we found is that all of our
what we found is that all of our
what we found is that all of our companies and all of our leaders did
companies and all of our leaders did
companies and all of our leaders did place big bets but they placed them
place big bets but they placed them
place big bets but they placed them after they had proven that they’d taken
after they had proven that they’d taken
after they had proven that they’d taken most of the risk out by proving that
most of the risk out by proving that
most of the risk out by proving that that bet would likely pay off the
that bet would likely pay off the
that bet would likely pay off the uncalibrated cannonball is dangerous the
uncalibrated cannonball is dangerous the
uncalibrated cannonball is dangerous the calibrated cannonball is how you get
calibrated cannonball is how you get
calibrated cannonball is how you get something great if you think about sort
something great if you think about sort
something great if you think about sort of how people apply themselves when we
of how people apply themselves when we
of how people apply themselves when we go back when we look at the good to
go back when we look at the good to
go back when we look at the good to great data and some of the other data we
great data and some of the other data we
great data and some of the other data we find that that there’s these three
find that that there’s these three
find that that there’s these three circles and you put your energies in the
circles and you put your energies in the
circles and you put your energies in the middle of three circles and the first
middle of three circles and the first
middle of three circles and the first circle is what you’re passionate about
circle is what you’re passionate about
circle is what you’re passionate about and what you love to do and what you
and what you love to do and what you
and what you love to do and what you stand for and the second circle is what
stand for and the second circle is what
stand for and the second circle is what you can be the best at and the third
you can be the best at and the third
you can be the best at and the third circle is what drives your economic
circle is what drives your economic
circle is what drives your economic engine ok now then you focus your
engine ok now then you focus your
engine ok now then you focus your energies there but let’s drop that down
energies there but let’s drop that down
energies there but let’s drop that down a level to the individual how many of
a level to the individual how many of
a level to the individual how many of the folks under age thirty in here have
the folks under age thirty in here have
the folks under age thirty in here have had cross your mind
had cross your mind
had cross your mind the thought I wonder what I’m going to
the thought I wonder what I’m going to
the thought I wonder what I’m going to do with myself ok I’d like to you to
do with myself ok I’d like to you to
do with myself ok I’d like to you to think then about finding your own three
think then about finding your own three
think then about finding your own three circles at an individual level which is
circles at an individual level which is
circles at an individual level which is think about it this way imagine that you
think about it this way imagine that you
think about it this way imagine that you could engage your energies and your time
could engage your energies and your time
could engage your energies and your time directly in the middle of three tests
directly in the middle of three tests
directly in the middle of three tests first it is something for which you have
first it is something for which you have
first it is something for which you have great passion that you love to do and
great passion that you love to do and
great passion that you love to do and that absolutely reflects your values and
that absolutely reflects your values and
that absolutely reflects your values and when you wake up in the morning there’s
when you wake up in the morning there’s
when you wake up in the morning there’s the sense of my goodness even if I’m
the sense of my goodness even if I’m
the sense of my goodness even if I’m getting paid for this I would want to do
getting paid for this I would want to do
getting paid for this I would want to do it even if I wasn’t getting paid for it
it even if I wasn’t getting paid for it
it even if I wasn’t getting paid for it now imagine if in addition to that you
now imagine if in addition to that you
now imagine if in addition to that you could marry it to a second circle which
could marry it to a second circle which
could marry it to a second circle which is finding what your genetically encoded
is finding what your genetically encoded
is finding what your genetically encoded for and there’s a big difference of what
for and there’s a big difference of what
for and there’s a big difference of what you’re good at and what you’re
you’re good at and what you’re
you’re good at and what you’re genetically encoded for I discovered
genetically encoded for I discovered
genetically encoded for I discovered this as a young person I went off to
this as a young person I went off to
this as a young person I went off to college I thought I would be a
college I thought I would be a
college I thought I would be a mathematician I had done well on math
mathematician I had done well on math
mathematician I had done well on math tests but when I entered courses like
tests but when I entered courses like
tests but when I entered courses like real analysis I met those who were
real analysis I met those who were
real analysis I met those who were genetically encoded for math
not being one of them I needed to find
not being one of them I needed to find another version of my three circles and
another version of my three circles and
another version of my three circles and now imagine the third circle as you’re
now imagine the third circle as you’re
now imagine the third circle as you’re engaged in something that makes that is
engaged in something that makes that is
engaged in something that makes that is of great value it’s of either social or
of great value it’s of either social or
of great value it’s of either social or economic or both of value it makes a
economic or both of value it makes a
economic or both of value it makes a contribution you are useful now imagine
contribution you are useful now imagine
contribution you are useful now imagine you have all three man I’m passionate
you have all three man I’m passionate
you have all three man I’m passionate about this I love to do it expresses my
about this I love to do it expresses my
about this I love to do it expresses my values I’m genetically encoded to do it
values I’m genetically encoded to do it
values I’m genetically encoded to do it when I do it I feel like a fish in water
when I do it I feel like a fish in water
when I do it I feel like a fish in water and then finally third I’m useful and
and then finally third I’m useful and
and then finally third I’m useful and what percentage of the world do you
what percentage of the world do you
what percentage of the world do you think has that 5% maybe not even what
think has that 5% maybe not even what
think has that 5% maybe not even what would happen to the world if let’s say
would happen to the world if let’s say
would happen to the world if let’s say it’s 3% if we then made it 20% of people
it’s 3% if we then made it 20% of people
it’s 3% if we then made it 20% of people who are doing what they’re passionate
who are doing what they’re passionate
who are doing what they’re passionate about genetically encoded for and are
about genetically encoded for and are
about genetically encoded for and are useful are in positions of real
useful are in positions of real
useful are in positions of real contribution and value now I don’t know
contribution and value now I don’t know
contribution and value now I don’t know the answer of how we make that
the answer of how we make that
the answer of how we make that percentage go up the linking back to the
percentage go up the linking back to the
percentage go up the linking back to the idea of Maslow how did he describe
idea of Maslow how did he describe
idea of Maslow how did he describe self-actualization it wasn’t hanging out
self-actualization it wasn’t hanging out
self-actualization it wasn’t hanging out on the beach
on the beach
on the beach he defined self-actualization as
he defined self-actualization as
he defined self-actualization as discovering what you were meant to do
discovering what you were meant to do
discovering what you were meant to do and committing to the ardour of pursuing
and committing to the ardour of pursuing
and committing to the ardour of pursuing it with excellence the purpose of free
it with excellence the purpose of free
it with excellence the purpose of free society I would suggest is to
society I would suggest is to
society I would suggest is to systematically increase the percentage
systematically increase the percentage
systematically increase the percentage of people who do exactly that
and then they can do it for very long
and then they can do it for very long periods of time thank you so much for
periods of time thank you so much for
periods of time thank you so much for watching we made this video because our
watching we made this video because our
watching we made this video because our nose ssj2 if there’s anyone that you
nose ssj2 if there’s anyone that you
nose ssj2 if there’s anyone that you would like us to feature please leave a
would like us to feature please leave a
would like us to feature please leave a comment below we’d also love to know
comment below we’d also love to know
comment below we’d also love to know what your gym collins top ten rules
what your gym collins top ten rules
what your gym collins top ten rules meant the most to you leave it in the
meant the most to you leave it in the
meant the most to you leave it in the comments below and we’ll join the
comments below and we’ll join the
comments below and we’ll join the discussion
discussion
discussion thank you so much for watching continue
thank you so much for watching continue
thank you so much for watching continue to believe and we’ll see you soon
”
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