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James Altucher’s Top 10 Rules For Success (@jaltucher)


and we unfortunately living now in this

and we unfortunately living now in this culture that almost glorifies failure

culture that almost glorifies failure

culture that almost glorifies failure like its we’re supposed to be so happy

like its we’re supposed to be so happy

like its we’re supposed to be so happy Oh fail fast

Oh fail fast

Oh fail fast the average multimillionaire in the US

the average multimillionaire in the US

the average multimillionaire in the US has seven different sources of income no

has seven different sources of income no

has seven different sources of income no life will ever be saved by you

life will ever be saved by you

life will ever be saved by you responding to someone who’s negative to

responding to someone who’s negative to

responding to someone who’s negative to you if you help million people you’ll

you if you help million people you’ll

you if you help million people you’ll make a million dollars it’s the city I’m

make a million dollars it’s the city I’m

make a million dollars it’s the city I’m going to is so amazing and wonderful

going to is so amazing and wonderful

going to is so amazing and wonderful that everyone else wants to be here even

that everyone else wants to be here even

that everyone else wants to be here even faster than me Warner Brothers we did

faster than me Warner Brothers we did

faster than me Warner Brothers we did all the movie studios that were based in

all the movie studios that were based in

all the movie studios that were based in New York we did all the record labels

New York we did all the record labels

New York we did all the record labels based in New York we all have to decide

based in New York we all have to decide

based in New York we all have to decide for ourselves what our individual dream

for ourselves what our individual dream

for ourselves what our individual dream is because I know you’re all going to

is because I know you’re all going to

is because I know you’re all going to write to me and say I can’t believe like

write to me and say I can’t believe like

write to me and say I can’t believe like my brains like Bradley Cooper and

my brains like Bradley Cooper and

my brains like Bradley Cooper and limitless now if you don’t make the

limitless now if you don’t make the

limitless now if you don’t make the choices in your own life then someone

choices in your own life then someone

choices in your own life then someone else is gonna end up making them for you

else is gonna end up making them for you

else is gonna end up making them for you so I’m good at the writing part I don’t

so I’m good at the writing part I don’t

so I’m good at the writing part I don’t know how to design a hardcover he’s an

know how to design a hardcover he’s an

know how to design a hardcover he’s an American hedge fund manager entrepreneur

American hedge fund manager entrepreneur

American hedge fund manager entrepreneur and author he’s founded or co-founded

and author he’s founded or co-founded

and author he’s founded or co-founded more than 20 companies USA Today named

more than 20 companies USA Today named

more than 20 companies USA Today named his book choose yourself as one of the

his book choose yourself as one of the

his book choose yourself as one of the top 12 business books of all time he’s

top 12 business books of all time he’s

top 12 business books of all time he’s James all the Chur and here in his top

James all the Chur and here in his top

James all the Chur and here in his top 10 rules for success I had failed and

10 rules for success I had failed and

10 rules for success I had failed and succeeded and I started over 20

succeeded and I started over 20

succeeded and I started over 20 businesses 17 of them failed and we

businesses 17 of them failed and we

businesses 17 of them failed and we unfortunately living now in this culture

unfortunately living now in this culture

unfortunately living now in this culture that almost glorifies failure like we’re

that almost glorifies failure like we’re

that almost glorifies failure like we’re supposed to be so happy oh fail fast fat

supposed to be so happy oh fail fast fat

supposed to be so happy oh fail fast fat it’s like this failure pornography

it’s like this failure pornography

it’s like this failure pornography almost that we just like we just worship

almost that we just like we just worship

almost that we just like we just worship people who fail and then somehow succeed

people who fail and then somehow succeed

people who fail and then somehow succeed but I could tell you like failure is

but I could tell you like failure is

but I could tell you like failure is really unpleasant and it’s much better

really unpleasant and it’s much better

really unpleasant and it’s much better to view it as a much better to view it

to view it as a much better to view it

to view it as a much better to view it as like an experiment like Thomas Edison

as like an experiment like Thomas Edison

as like an experiment like Thomas Edison you know edan fail 10,000 times when

you know edan fail 10,000 times when

you know edan fail 10,000 times when he’s making an electric light bulb he

he’s making an electric light bulb he

he’s making an electric light bulb he just experimented and then he made an

just experimented and then he made an

just experimented and then he made an electric light bulb we don’t consider

electric light bulb we don’t consider

electric light bulb we don’t consider that the guy was was lying on the street

that the guy was was lying on the street

that the guy was was lying on the street about to kill himself on the very first

about to kill himself on the very first

about to kill himself on the very first try he tried 10,000 times always have a

try he tried 10,000 times always have a

try he tried 10,000 times always have a plan B so remember and this is all

plan B so remember and this is all

plan B so remember and this is all census data the average multimillionaire

census data the average multimillionaire

census data the average multimillionaire in the US has seven different sources of

in the US has seven different sources of

in the US has seven different sources of income so that means they have Plan B’s

income so that means they have Plan B’s

income so that means they have Plan B’s all the time so there’s never a question

all the time so there’s never a question

all the time so there’s never a question like okay if that was not working like I

like okay if that was not working like I

like okay if that was not working like I had a business that I invested in a lot

had a business that I invested in a lot

had a business that I invested in a lot of money recently and it wasn’t working

of money recently and it wasn’t working

of money recently and it wasn’t working but

but

but have Plan B’s I have like the seven

have Plan B’s I have like the seven

have Plan B’s I have like the seven other Plan B’s so I’m able to say okay

other Plan B’s so I’m able to say okay

other Plan B’s so I’m able to say okay this is bringing me down every time I

this is bringing me down every time I

this is bringing me down every time I talk to you guys I’m not gonna talk to

talk to you guys I’m not gonna talk to

talk to you guys I’m not gonna talk to you anymore unless you have something

you anymore unless you have something

you anymore unless you have something good to say to me and I could drop big

good to say to me and I could drop big

good to say to me and I could drop big they could kick and scream but you put

they could kick and scream but you put

they could kick and scream but you put all this money and I’m like okay I’m

all this money and I’m like okay I’m

all this money and I’m like okay I’m done with that I have Plan B’s so all

done with that I have Plan B’s so all

done with that I have Plan B’s so all the time think about how many Plan B’s

the time think about how many Plan B’s

the time think about how many Plan B’s notice when I had a job at HBO I had a

notice when I had a job at HBO I had a

notice when I had a job at HBO I had a plan B I had a cut before I left my job

plan B I had a cut before I left my job

plan B I had a cut before I left my job at HBO

at HBO

at HBO I had my company running on the side for

I had my company running on the side for

I had my company running on the side for 18 months before I left full-time I had

18 months before I left full-time I had

18 months before I left full-time I had a dozen employees at my company so

a dozen employees at my company so

a dozen employees at my company so always have the plan B’s and then it’s

always have the plan B’s and then it’s

always have the plan B’s and then it’s easy to leave early in every situation

easy to leave early in every situation

easy to leave early in every situation now again you don’t have Plan B’s and

now again you don’t have Plan B’s and

now again you don’t have Plan B’s and relationships there’s other things there

relationships there’s other things there

relationships there’s other things there you have to be careful of but you know

you have to be careful of but you know

you have to be careful of but you know that’s another talk it really can’t be

that’s another talk it really can’t be

that’s another talk it really can’t be around negative people or people who are

around negative people or people who are

around negative people or people who are gonna put you down who’s gonna put you

gonna put you down who’s gonna put you

gonna put you down who’s gonna put you down it’s not the neighbor down the

down it’s not the neighbor down the

down it’s not the neighbor down the street it’s your mother or it’s true or

street it’s your mother or it’s true or

street it’s your mother or it’s true or it’s like your friend or your colleague

it’s like your friend or your colleague

it’s like your friend or your colleague like you can’t you know and if they want

like you can’t you know and if they want

like you can’t you know and if they want to engage with you in the negativity you

to engage with you in the negativity you

to engage with you in the negativity you can’t argue them you’re like okay you

can’t argue them you’re like okay you

can’t argue them you’re like okay you know I hear you I’m gonna you know eat

know I hear you I’m gonna you know eat

know I hear you I’m gonna you know eat my food now or whatever so you know it’s

my food now or whatever so you know it’s

my food now or whatever so you know it’s like it’s like for instance I see this I

like it’s like for instance I see this I

like it’s like for instance I see this I I did a reddit yesterday I reddit AMA

I did a reddit yesterday I reddit AMA

I did a reddit yesterday I reddit AMA you know one of those thing that’s like

you know one of those thing that’s like

you know one of those thing that’s like a Q&A thing and you see all the time

a Q&A thing and you see all the time

a Q&A thing and you see all the time people are trying to like say negative

people are trying to like say negative

people are trying to like say negative stuff just to get you sucked in you see

stuff just to get you sucked in you see

stuff just to get you sucked in you see it on the internet all the time I call

it on the internet all the time I call

it on the internet all the time I call it like internet trolls you know you

it like internet trolls you know you

it like internet trolls you know you never ever respond to any of that

never ever respond to any of that

never ever respond to any of that nothing ever good no life will ever be

nothing ever good no life will ever be

nothing ever good no life will ever be saved by you responding to someone who’s

saved by you responding to someone who’s

saved by you responding to someone who’s negative to you so this is very

negative to you so this is very

negative to you so this is very important then the next step is

important then the next step is

important then the next step is obviously surround yourself with

obviously surround yourself with

obviously surround yourself with completely positive people who are

completely positive people who are

completely positive people who are inspiring to you or supportive of you

inspiring to you or supportive of you

inspiring to you or supportive of you that works very well you need to have

that works very well you need to have

that works very well you need to have some meaning in your life and so it was

some meaning in your life and so it was

some meaning in your life and so it was its meaning in your life that causes you

its meaning in your life that causes you

its meaning in your life that causes you to have ideas that will help people and

to have ideas that will help people and

to have ideas that will help people and that’s how you create yeah you know

that’s how you create yeah you know

that’s how you create yeah you know there’s a saying if you help a million

there’s a saying if you help a million

there’s a saying if you help a million people you’ll make a million dollars so

people you’ll make a million dollars so

people you’ll make a million dollars so that’s the the the dollars is like the

that’s the the the dollars is like the

that’s the the the dollars is like the the side effect of helping people first

the side effect of helping people first

the side effect of helping people first people have to be helped and then that

people have to be helped and then that

people have to be helped and then that means first you have to have to be

means first you have to have to be

means first you have to have to be really good at coming up with ideas so I

really good at coming up with ideas so I

really good at coming up with ideas so I always say you have to have this

always say you have to have this

always say you have to have this the muscle that you exercise regularly

the muscle that you exercise regularly

the muscle that you exercise regularly and get it really so you’re an idea

and get it really so you’re an idea

and get it really so you’re an idea machine so that you could then help

machine so that you could then help

machine so that you could then help people which then in turn helps you

people which then in turn helps you

people which then in turn helps you figure out how to make money or you know

figure out how to make money or you know

figure out how to make money or you know you don’t even have to figure it out at

you don’t even have to figure it out at

you don’t even have to figure it out at that point you’ll make money waking up

that point you’ll make money waking up

that point you’ll make money waking up every morning and figuring out even in a

every morning and figuring out even in a

every morning and figuring out even in a difficult situation where the pieces of

difficult situation where the pieces of

difficult situation where the pieces of gratitude are so like coming into the

gratitude are so like coming into the

gratitude are so like coming into the city yesterday or the day before I was

city yesterday or the day before I was

city yesterday or the day before I was stuck in traffic and I was late for

stuck in traffic and I was late for

stuck in traffic and I was late for something and I was like oh you got to

something and I was like oh you got to

something and I was like oh you got to go faster but this is an opportunity for

go faster but this is an opportunity for

go faster but this is an opportunity for a difficult to solve a difficult

a difficult to solve a difficult

a difficult to solve a difficult gratitude problem which is it’s the city

gratitude problem which is it’s the city

gratitude problem which is it’s the city I’m going to is so amazing and wonderful

I’m going to is so amazing and wonderful

I’m going to is so amazing and wonderful that everyone else wants to be here even

that everyone else wants to be here even

that everyone else wants to be here even faster than me so I’m grateful to be

faster than me so I’m grateful to be

faster than me so I’m grateful to be going into this city there were

going into this city there were

going into this city there were similarities between all these types of

similarities between all these types of

similarities between all these types of sales which is you get someone to say

sales which is you get someone to say

sales which is you get someone to say you give ok then you get someone to say

you give ok then you get someone to say

you give ok then you get someone to say yes so your foots in the door you do

yes so your foots in the door you do

yes so your foots in the door you do anything you can to get the yes and then

anything you can to get the yes and then

anything you can to get the yes and then I would always over deliver I kind of

I would always over deliver I kind of

I would always over deliver I kind of left this part out I would always over

left this part out I would always over

left this part out I would always over deliver at least initially I would work

deliver at least initially I would work

deliver at least initially I would work so hard to over-deliver just do

so hard to over-deliver just do

so hard to over-deliver just do something that they didn’t expect so for

something that they didn’t expect so for

something that they didn’t expect so for instance I’ll just tell you on stock

instance I’ll just tell you on stock

instance I’ll just tell you on stock picker as an example I the day the deal

picker as an example I the day the deal

picker as an example I the day the deal was announced today that we officially

was announced today that we officially

was announced today that we officially launched our partnership I released a

launched our partnership I released a

launched our partnership I released a whole new section of the site that they

whole new section of the site that they

whole new section of the site that they weren’t even expecting which was a QA

weren’t even expecting which was a QA

weren’t even expecting which was a QA kind of like almost like a kora like sub

kind of like almost like a kora like sub

kind of like almost like a kora like sub site within the site and that became

site within the site and that became

site within the site and that became that doubled our traffic almost

that doubled our traffic almost

that doubled our traffic almost overnight they they were completely not

overnight they they were completely not

overnight they they were completely not expecting it so I always made an attempt

expecting it so I always made an attempt

expecting it so I always made an attempt when I was first building a relationship

when I was first building a relationship

when I was first building a relationship and you know all through the

and you know all through the

and you know all through the relationship really but it’s easiest to

relationship really but it’s easiest to

relationship really but it’s easiest to do when you’re first building the

do when you’re first building the

do when you’re first building the relationship is to surprise and delight

relationship is to surprise and delight

relationship is to surprise and delight like always give extra services so when

like always give extra services so when

like always give extra services so when I was in the web design business in the

I was in the web design business in the

I was in the web design business in the 90s we did

90s we did

90s we did Miramax comm new line fine line Warner

Miramax comm new line fine line Warner

Miramax comm new line fine line Warner Brothers we did all the movie studios

Brothers we did all the movie studios

Brothers we did all the movie studios that were based in New York we did all

that were based in New York we did all

that were based in New York we did all the record labels based in New York so

the record labels based in New York so

the record labels based in New York so we were kind of like our sector was the

we were kind of like our sector was the

we were kind of like our sector was the entertainment industry and we always no

entertainment industry and we always no

entertainment industry and we always no matter what we always over delivered on

matter what we always over delivered on

matter what we always over delivered on every site that we Specht out every time

every site that we Specht out every time

every site that we Specht out every time we had a meeting with the client there

we had a meeting with the client there

we had a meeting with the client there was always extra things so no

was always extra things so no

was always extra things so no we could ever complain oh this isn’t

we could ever complain oh this isn’t

we could ever complain oh this isn’t what we asked for because we always

what we asked for because we always

what we asked for because we always delivered more and so that was an

delivered more and so that was an

delivered more and so that was an important part of being a trusted source

important part of being a trusted source

important part of being a trusted source so that people will continue to use our

so that people will continue to use our

so that people will continue to use our services on the next sites we all have

services on the next sites we all have

services on the next sites we all have to decide for ourselves what our

to decide for ourselves what our

to decide for ourselves what our individual dream is don’t subscribe to

individual dream is don’t subscribe to

individual dream is don’t subscribe to some mass hypnosis dream that was

some mass hypnosis dream that was

some mass hypnosis dream that was designed to get us to spend as much

designed to get us to spend as much

designed to get us to spend as much money on time on other people’s dreams

money on time on other people’s dreams

money on time on other people’s dreams as possible she was your own dream and

as possible she was your own dream and

as possible she was your own dream and follow that first writing down these 10

follow that first writing down these 10

follow that first writing down these 10 ideas a day if you do it for three

ideas a day if you do it for three

ideas a day if you do it for three months just just try it for three months

months just just try it for three months

months just just try it for three months you don’t have to try it after that

you don’t have to try it after that

you don’t have to try it after that because I know you’re all going to write

because I know you’re all going to write

because I know you’re all going to write to me and say I can’t believe like my

to me and say I can’t believe like my

to me and say I can’t believe like my brains like Bradley Cooper and limitless

brains like Bradley Cooper and limitless

brains like Bradley Cooper and limitless now like I can’t believe what happened

now like I can’t believe what happened

now like I can’t believe what happened about now that I’m writing ten ideas a

about now that I’m writing ten ideas a

about now that I’m writing ten ideas a day down we all the time have have many

day down we all the time have have many

day down we all the time have have many choices in life and a great and wise man

choices in life and a great and wise man

choices in life and a great and wise man once said if you don’t make the choices

once said if you don’t make the choices

once said if you don’t make the choices in your own life then someone else is

in your own life then someone else is

in your own life then someone else is going to end up making them for you and

going to end up making them for you and

going to end up making them for you and it won’t be good so it might be a boss

it won’t be good so it might be a boss

it won’t be good so it might be a boss might be a professor

might be a professor

might be a professor it might be your parents it might be

it might be your parents it might be

it might be your parents it might be colleagues someone else might be a

colleagues someone else might be a

colleagues someone else might be a company someone else is gonna start

company someone else is gonna start

company someone else is gonna start making choices for you and they’re not

making choices for you and they’re not

making choices for you and they’re not going to be as good as the choices you

going to be as good as the choices you

going to be as good as the choices you can make yourself of course that great

can make yourself of course that great

can make yourself of course that great and wise man was myself being very

and wise man was myself being very

and wise man was myself being very humble here how do you how do you

humble here how do you how do you

humble here how do you how do you execute basically yeah so it’s like

execute basically yeah so it’s like

execute basically yeah so it’s like you’re your brother you have a team you

you’re your brother you have a team you

you’re your brother you have a team you know you have people who help you you

know you have people who help you you

know you have people who help you you know this as well as I do like I just

know this as well as I do like I just

know this as well as I do like I just had a book come out Monday so I’m good

had a book come out Monday so I’m good

had a book come out Monday so I’m good at the writing part I don’t know how to

at the writing part I don’t know how to

at the writing part I don’t know how to design a hardcover I don’t know how to

design a hardcover I don’t know how to

design a hardcover I don’t know how to do the interior design I’m not actually

do the interior design I’m not actually

do the interior design I’m not actually that good at picking the title of a book

that good at picking the title of a book

that good at picking the title of a book I I don’t I’m not that great at

I I don’t I’m not that great at

I I don’t I’m not that great at marketing I’m I didn’t know how to make

marketing I’m I didn’t know how to make

marketing I’m I didn’t know how to make an audio book I didn’t know how to do

an audio book I didn’t know how to do

an audio book I didn’t know how to do anything

anything

anything so I outsource every single piece of

so I outsource every single piece of

so I outsource every single piece of that and by the way then I also got a

that and by the way then I also got a

that and by the way then I also got a pre-order of 5,000 copies of the

pre-order of 5,000 copies of the

pre-order of 5,000 copies of the hardcover to completely pay for all of

hardcover to completely pay for all of

hardcover to completely pay for all of the expenses I had on the book so the

the expenses I had on the book so the

the expenses I had on the book so the book itself to publish it so I

book itself to publish it so I

book itself to publish it so I self-published cost $30,000 about give

self-published cost $30,000 about give

self-published cost $30,000 about give or take I completely pre-ordered to get

or take I completely pre-ordered to get

or take I completely pre-ordered to get more than that and and then on top of

more than that and and then on top of

more than that and and then on top of that I’ve also

that I’ve also

that I’ve also just from the marketing that I out

just from the marketing that I out

just from the marketing that I out sourced so to mr. Ryan Holliday who you

sourced so to mr. Ryan Holliday who you

sourced so to mr. Ryan Holliday who you know well so does that answer thank you

know well so does that answer thank you

know well so does that answer thank you so much for watching I made this video

so much for watching I made this video

so much for watching I made this video because Malik SOOC asked me to so

because Malik SOOC asked me to so

because Malik SOOC asked me to so there’s a famous entrepreneur that you

there’s a famous entrepreneur that you

there’s a famous entrepreneur that you are made of profile next leaving the

are made of profile next leaving the

are made of profile next leaving the comments below and I’ll see what I can

comments below and I’ll see what I can

comments below and I’ll see what I can do I also love to know which of James is

do I also love to know which of James is

do I also love to know which of James is top ten rules meant the most to you will

top ten rules meant the most to you will

top ten rules meant the most to you will have the biggest impact on your life or

have the biggest impact on your life or

have the biggest impact on your life or business leave it in the comments below

business leave it in the comments below

business leave it in the comments below and I’ll join the discussion and my

and I’ll join the discussion and my

and I’ll join the discussion and my personal goal with this channels I hit a

personal goal with this channels I hit a

personal goal with this channels I hit a million subscribers so anything you can

million subscribers so anything you can

million subscribers so anything you can think of to share it let people know

think of to share it let people know

think of to share it let people know about it spread this video I really

about it spread this video I really

about it spread this video I really really really appreciate it

really really appreciate it

really really appreciate it thank you so much for watching continue

thank you so much for watching continue

thank you so much for watching continue to believe and I’ll see you soon

”

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