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INNER GENIUS #2 – The Best 100 Rules For Success [2018 Edition]


I would say that the lesson learned for

I would say that the lesson learned for me to anybody else out there interested

me to anybody else out there interested

me to anybody else out there interested in starting a business is please find

in starting a business is please find

in starting a business is please find something you’re passionate about

something you’re passionate about

something you’re passionate about because it’s so much work it’s so much

because it’s so much work it’s so much

because it’s so much work it’s so much time it’s so much effort but if the

time it’s so much effort but if the

time it’s so much effort but if the subject matter is something that you you

subject matter is something that you you

subject matter is something that you you genuinely love to be involved with it’s

genuinely love to be involved with it’s

genuinely love to be involved with it’s it’s not gonna be that big of a drag and

it’s not gonna be that big of a drag and

it’s not gonna be that big of a drag and it’s not gonna be that bit much work

it’s not gonna be that bit much work

it’s not gonna be that bit much work it’s gonna be incredibly exciting and

it’s gonna be incredibly exciting and

it’s gonna be incredibly exciting and rewarding because to your point you’ll

rewarding because to your point you’ll

rewarding because to your point you’ll feel like you’re living your the life

feel like you’re living your the life

feel like you’re living your the life that you’re meant to live a company is

that you’re meant to live a company is

that you’re meant to live a company is simply a group of people and as a leader

simply a group of people and as a leader

simply a group of people and as a leader of people you have to be a great

of people you have to be a great

of people you have to be a great listener you have to be a great

listener you have to be a great

listener you have to be a great motivator

motivator

motivator you have to be very good at praising and

you have to be very good at praising and

you have to be very good at praising and looking for the best in people you know

looking for the best in people you know

looking for the best in people you know people are no different from pliers if

people are no different from pliers if

people are no different from pliers if you water flowers they flourish if you

you water flowers they flourish if you

you water flowers they flourish if you praise people they flourish and and

praise people they flourish and and

praise people they flourish and and that’s a critical attribute of a leader

your actions you should always feel in

your actions you should always feel in life hanging in your jobs your actions

life hanging in your jobs your actions

life hanging in your jobs your actions are somehow have a good purpose behind

are somehow have a good purpose behind

are somehow have a good purpose behind them they better the world in some way

them they better the world in some way

them they better the world in some way don’t ever do something just because

don’t ever do something just because

don’t ever do something just because it’s an assignment you better believe

it’s an assignment you better believe

it’s an assignment you better believe that it’s there is some end end goal

that it’s there is some end end goal

that it’s there is some end end goal that is good for the world almost every

that is good for the world almost every

that is good for the world almost every new invention and computer and all came

new invention and computer and all came

new invention and computer and all came about from those ideals I mean I really

about from those ideals I mean I really

about from those ideals I mean I really want to help the world communicate so

want to help the world communicate so

want to help the world communicate so much you know other people inspired me

much you know other people inspired me

much you know other people inspired me into a revolution I want to be a part of

into a revolution I want to be a part of

into a revolution I want to be a part of changing things want to be a part of

changing things want to be a part of

changing things want to be a part of better education what the apart of the

better education what the apart of the

better education what the apart of the young person having so much mastery over

young person having so much mastery over

young person having so much mastery over technology to be able to do things they

technology to be able to do things they

technology to be able to do things they never could before

never could before

never could before those were the goods that were pushing

those were the goods that were pushing

those were the goods that were pushing me it is almost almost without those

me it is almost almost without those

me it is almost almost without those Goods I wouldn’t even design the

Goods I wouldn’t even design the

Goods I wouldn’t even design the computer if you’re gonna start your own

computer if you’re gonna start your own

computer if you’re gonna start your own thing you know maybe you have a grand

thing you know maybe you have a grand

thing you know maybe you have a grand grand vision of like all the different

grand vision of like all the different

grand vision of like all the different features it’s gonna have and all the

features it’s gonna have and all the

features it’s gonna have and all the different you know revenue lines you’re

different you know revenue lines you’re

different you know revenue lines you’re gonna do and you know keep keep that

gonna do and you know keep keep that

gonna do and you know keep keep that vision but do one piece of that first

vision but do one piece of that first

vision but do one piece of that first and do it really really really well it’s

and do it really really really well it’s

and do it really really really well it’s so much better to do a few things well

so much better to do a few things well

so much better to do a few things well then many things poorly

you can’t you can’t fulfill your full

you can’t you can’t fulfill your full passion whether it’s through music or

passion whether it’s through music or

passion whether it’s through music or art or dance if you’ve lost sight of the

art or dance if you’ve lost sight of the

art or dance if you’ve lost sight of the things that make you a real person

things that make you a real person

things that make you a real person and I had to like refine myself almost

and I had to like refine myself almost

and I had to like refine myself almost like wow what is it that makes me me and

like wow what is it that makes me me and

like wow what is it that makes me me and once I refined that it’s like everything

once I refined that it’s like everything

once I refined that it’s like everything else came together again I was able to

else came together again I was able to

else came together again I was able to write again I was able to create but

write again I was able to create but

write again I was able to create but without those things then you lose sight

without those things then you lose sight

without those things then you lose sight of everything the definition of values

of everything the definition of values

of everything the definition of values is there the behaviors or principles

is there the behaviors or principles

is there the behaviors or principles that you religiously adhere to within

that you religiously adhere to within

that you religiously adhere to within your company annoy say religious I mean

your company annoy say religious I mean

your company annoy say religious I mean that no amount of data will sway you and

that no amount of data will sway you and

that no amount of data will sway you and it from from those principles and the

it from from those principles and the

it from from those principles and the degree to which that you have the

degree to which that you have the

degree to which that you have the courage to maintain your conviction

courage to maintain your conviction

courage to maintain your conviction around those ideas is the degree to

around those ideas is the degree to

around those ideas is the degree to which you’re going to be successful over

which you’re going to be successful over

which you’re going to be successful over the long term

so many things go wrong when you’re

so many things go wrong when you’re starting a company and often I think

starting a company and often I think

starting a company and often I think people ask you know what mistakes should

people ask you know what mistakes should

people ask you know what mistakes should you avoid making and you know my answer

you avoid making and you know my answer

you avoid making and you know my answer the question is don’t even bother trying

the question is don’t even bother trying

the question is don’t even bother trying to avoid mistakes because you’re gonna

to avoid mistakes because you’re gonna

to avoid mistakes because you’re gonna make tons of mistakes right and the the

make tons of mistakes right and the the

make tons of mistakes right and the the important thing is actually learning

important thing is actually learning

important thing is actually learning quickly from whatever mistakes you make

quickly from whatever mistakes you make

quickly from whatever mistakes you make and not giving up right and I mean there

and not giving up right and I mean there

and not giving up right and I mean there are things every single year of

are things every single year of

are things every single year of Facebook’s existence that could have

Facebook’s existence that could have

Facebook’s existence that could have killed us or made it so that it just

killed us or made it so that it just

killed us or made it so that it just seemed like moving forward and making a

seemed like moving forward and making a

seemed like moving forward and making a lot of progress just seemed intractable

lot of progress just seemed intractable

lot of progress just seemed intractable but you just want to bounce back and you

but you just want to bounce back and you

but you just want to bounce back and you learn and nothing is impossible you just

learn and nothing is impossible you just

learn and nothing is impossible you just have to kind of keep running through the

have to kind of keep running through the

have to kind of keep running through the walls

basically the theory is we’re all born

basically the theory is we’re all born thinking like entrepreneurs you know

thinking like entrepreneurs you know

thinking like entrepreneurs you know like when we crawl and we thought and we

like when we crawl and we thought and we

like when we crawl and we thought and we fall you know we’re trying to walk we

fall you know we’re trying to walk we

fall you know we’re trying to walk we figure it out entrepreneurs always

figure it out entrepreneurs always

figure it out entrepreneurs always figure out you’re born thinking like an

figure out you’re born thinking like an

figure out you’re born thinking like an entrepreneur that you know what I’m

entrepreneur that you know what I’m

entrepreneur that you know what I’m gonna figure this out regardless and I’m

gonna figure this out regardless and I’m

gonna figure this out regardless and I’m gonna keep going now often the challenge

gonna keep going now often the challenge

gonna keep going now often the challenge is families and friends convince you not

is families and friends convince you not

is families and friends convince you not to be an entrepreneur because when you

to be an entrepreneur because when you

to be an entrepreneur because when you say I’m gonna change the world moving

say I’m gonna change the world moving

say I’m gonna change the world moving the most famous person I’m gonna save

the most famous person I’m gonna save

the most famous person I’m gonna save the seals they say don’t do that you it

the seals they say don’t do that you it

the seals they say don’t do that you it didn’t happen before yeah it’s never

didn’t happen before yeah it’s never

didn’t happen before yeah it’s never happy you’re gonna you’re gonna you’re

happy you’re gonna you’re gonna you’re

happy you’re gonna you’re gonna you’re gonna fail you can embarrass us they put

gonna fail you can embarrass us they put

gonna fail you can embarrass us they put the limiters on it they put the limiters

the limiters on it they put the limiters

the limiters on it they put the limiters they put the blinders on you but true

they put the blinders on you but true

they put the blinders on you but true entrepreneurs will just keep figuring it

entrepreneurs will just keep figuring it

entrepreneurs will just keep figuring it out if you’ve got a movie fan you’ve got

out if you’ve got a movie fan you’ve got

out if you’ve got a movie fan you’ve got a movie maker like there’s I’ve never

a movie maker like there’s I’ve never

a movie maker like there’s I’ve never met a filmmaker that wasn’t a movie buff

met a filmmaker that wasn’t a movie buff

met a filmmaker that wasn’t a movie buff first I don’t care who it is whether

first I don’t care who it is whether

first I don’t care who it is whether it’s like me or great directors like

it’s like me or great directors like

it’s like me or great directors like Scorsese and Quentin Tarantino they’re

Scorsese and Quentin Tarantino they’re

Scorsese and Quentin Tarantino they’re hardcore movie fans who still imbibe so

hardcore movie fans who still imbibe so

hardcore movie fans who still imbibe so I don’t think it’s possible to be a

I don’t think it’s possible to be a

I don’t think it’s possible to be a filmmaker unless you’re a film fan so I

filmmaker unless you’re a film fan so I

filmmaker unless you’re a film fan so I always encourage everyone in those q and

always encourage everyone in those q and

always encourage everyone in those q and A’s where I’m like if you’re here

A’s where I’m like if you’re here

A’s where I’m like if you’re here listening to me talk about this stuff

listening to me talk about this stuff

listening to me talk about this stuff you are not a film fan your filmmaker

you are not a film fan your filmmaker

you are not a film fan your filmmaker you just have made a film yet go out and

you just have made a film yet go out and

you just have made a film yet go out and make your film because who knows better

make your film because who knows better

make your film because who knows better how to do this stuff than the pretty

how to do this stuff than the pretty

how to do this stuff than the pretty people that consume it on a regular

people that consume it on a regular

people that consume it on a regular basis

we’re not different I was you i sat

we’re not different I was you i sat there watching other people’s stuff and

there watching other people’s stuff and

there watching other people’s stuff and I just got to a place where I was like

I just got to a place where I was like

I just got to a place where I was like why then why not me

why then why not me

why then why not me like if this counts as a movie why can’t

like if this counts as a movie why can’t

like if this counts as a movie why can’t I make a movie and stuff which is funny

I make a movie and stuff which is funny

I make a movie and stuff which is funny because that’s what my movies make

because that’s what my movies make

because that’s what my movies make people do that like you know Gosar’s

people do that like you know Gosar’s

people do that like you know Gosar’s counts I’m making a movie and that’s

counts I’m making a movie and that’s

counts I’m making a movie and that’s that’s a good call to arms on I’m not

that’s a good call to arms on I’m not

that’s a good call to arms on I’m not even insulted by that I’m like good

even insulted by that I’m like good

even insulted by that I’m like good whatever makes you step forward and try

whatever makes you step forward and try

whatever makes you step forward and try yourself expressions the only reason

yourself expressions the only reason

yourself expressions the only reason anyone knows my name or my work and I’ve

anyone knows my name or my work and I’ve

anyone knows my name or my work and I’ve been doing this for 22 years I haven’t

been doing this for 22 years I haven’t

been doing this for 22 years I haven’t had to get a real job is because it

had to get a real job is because it

had to get a real job is because it started with the first step have gone

started with the first step have gone

started with the first step have gone like why can’t I do that you know like I

like why can’t I do that you know like I

like why can’t I do that you know like I see people do it and that’s interesting

see people do it and that’s interesting

see people do it and that’s interesting and I like their stories but never saw

and I like their stories but never saw

and I like their stories but never saw my world represented up on the screen

my world represented up on the screen

my world represented up on the screen and that’s where I looked for myself I

and that’s where I looked for myself I

and that’s where I looked for myself I never found myself in a classroom never

never found myself in a classroom never

never found myself in a classroom never found myself in a church man closest

found myself in a church man closest

found myself in a church man closest moments I’ve ever had to finding out who

moments I’ve ever had to finding out who

moments I’ve ever had to finding out who I am they’ve been in art sitting in a

I am they’ve been in art sitting in a

I am they’ve been in art sitting in a movie theater watching a movie man it’s

movie theater watching a movie man it’s

movie theater watching a movie man it’s the dark mirror you see yourself

the dark mirror you see yourself

the dark mirror you see yourself reflected in a weird way in reading and

reflected in a weird way in reading and

reflected in a weird way in reading and listening to music watching TV these

listening to music watching TV these

listening to music watching TV these were the closest moments where I was

were the closest moments where I was

were the closest moments where I was like oh I think this is who I am stiffly

like oh I think this is who I am stiffly

like oh I think this is who I am stiffly good so that’s that’s within everybody

the people I talk to you thought I was

the people I talk to you thought I was crazy and like it’s very possible in an

crazy and like it’s very possible in an

crazy and like it’s very possible in an alternate universe I might have been

alternate universe I might have been

alternate universe I might have been wrong but just the fact that people were

wrong but just the fact that people were

wrong but just the fact that people were taking more photos and that each and

taking more photos and that each and

taking more photos and that each and every person had a camera in their

every person had a camera in their

every person had a camera in their pocket meant that there was no way that

pocket meant that there was no way that

pocket meant that there was no way that there was going to be something around

there was going to be something around

there was going to be something around photos that would happen in in the

photos that would happen in in the

photos that would happen in in the valley and people starting companies

valley and people starting companies

valley and people starting companies around it

around it

around it the question would be can you compete

the question would be can you compete

the question would be can you compete against the big guys and we were just

against the big guys and we were just

against the big guys and we were just unique enough and we positioned herself

unique enough and we positioned herself

unique enough and we positioned herself in such a way that we were

in such a way that we were

in such a way that we were differentiated and people wanted to use

differentiated and people wanted to use

differentiated and people wanted to use it and not just like kind of started the

it and not just like kind of started the

it and not just like kind of started the flywheel

and you know what everybody wants to

and you know what everybody wants to hear what they already believe to be

hear what they already believe to be

hear what they already believe to be true and so the last thing they want to

true and so the last thing they want to

true and so the last thing they want to hear is an original idea that

hear is an original idea that

hear is an original idea that contradicts their belief system so it’s

contradicts their belief system so it’s

contradicts their belief system so it’s very hard to even bring that kind of

very hard to even bring that kind of

very hard to even bring that kind of stuff up but those are the things those

stuff up but those are the things those

stuff up but those are the things those are the only things things that you

are the only things things that you

are the only things things that you believe that everybody around you

believe that everybody around you

believe that everybody around you doesn’t believe when you’re right that

doesn’t believe when you’re right that

doesn’t believe when you’re right that create real value in the world

create real value in the world

create real value in the world everything else people already know

everything else people already know

everything else people already know there’s no value created it’s just

there’s no value created it’s just

there’s no value created it’s just business as usual so it’s so important

business as usual so it’s so important

business as usual so it’s so important to think for yourself

don’t solicit feedback on your product

don’t solicit feedback on your product your idea or your business just for

your idea or your business just for

your idea or your business just for validation purposes be really careful

validation purposes be really careful

validation purposes be really careful about that you want to tell the people

about that you want to tell the people

about that you want to tell the people that can help move your idea forward but

that can help move your idea forward but

that can help move your idea forward but if you’re just looking to your friend

if you’re just looking to your friend

if you’re just looking to your friend coworker husband wife for validation be

coworker husband wife for validation be

coworker husband wife for validation be careful because out of love and concern

careful because out of love and concern

careful because out of love and concern a lot of people will express some

a lot of people will express some

a lot of people will express some concerns and it can stop a lot of

concerns and it can stop a lot of

concerns and it can stop a lot of multi-million dollar ideas right in

multi-million dollar ideas right in

multi-million dollar ideas right in their tracks in the beginning and if

their tracks in the beginning and if

their tracks in the beginning and if you’re really trying to achieve

you’re really trying to achieve

you’re really trying to achieve something then so to say hey here’s my

something then so to say hey here’s my

something then so to say hey here’s my vision and I’d like to say be obstinate

vision and I’d like to say be obstinate

vision and I’d like to say be obstinate about your vision but be really flexible

about your vision but be really flexible

about your vision but be really flexible about your tactics what does that mean

about your tactics what does that mean

about your tactics what does that mean it’s sort of like think big act small

it’s sort of like think big act small

it’s sort of like think big act small what that means is it’s important to

what that means is it’s important to

what that means is it’s important to have a vision of where you’re trying to

have a vision of where you’re trying to

have a vision of where you’re trying to go how you get there is a series of

go how you get there is a series of

go how you get there is a series of experiments now you can call them excel

experiments now you can call them excel

experiments now you can call them excel yrs when they don’t work but they’re

yrs when they don’t work but they’re

yrs when they don’t work but they’re learning experiments where you try

learning experiments where you try

learning experiments where you try things see what works try the next thing

but I think that’s what people always

but I think that’s what people always have to ask themselves do you believe in

have to ask themselves do you believe in

have to ask themselves do you believe in the concept of what you’re doing do you

the concept of what you’re doing do you

the concept of what you’re doing do you believe that there’s really they’re

believe that there’s really they’re

believe that there’s really they’re there because I can figure out the right

there because I can figure out the right

there because I can figure out the right you know product package or the right

you know product package or the right

you know product package or the right way to reach users if you believe that

way to reach users if you believe that

way to reach users if you believe that then you know keep keep scrapping

then you know keep keep scrapping

then you know keep keep scrapping because usually there’s a way

your online limitations are those which

your online limitations are those which you set up in your own mind or permit

you set up in your own mind or permit

you set up in your own mind or permit others to set up for you but it’s things

others to set up for you but it’s things

others to set up for you but it’s things like knowing who you are inside who you

like knowing who you are inside who you

like knowing who you are inside who you are and believe it in that person and

are and believe it in that person and

are and believe it in that person and remember the through life and say them

remember the through life and say them

remember the through life and say them today it’s a good person I am and I have

today it’s a good person I am and I have

today it’s a good person I am and I have some good honest and a good hand on my

some good honest and a good hand on my

some good honest and a good hand on my shoulders and I don’t want to be

shoulders and I don’t want to be

shoulders and I don’t want to be corrupted by the successes I’m gonna

corrupted by the successes I’m gonna

corrupted by the successes I’m gonna have in life and in business I don’t

have in life and in business I don’t

have in life and in business I don’t want to be corrupted and going different

want to be corrupted and going different

want to be corrupted and going different ways if I make a lot of money I still

ways if I make a lot of money I still

ways if I make a lot of money I still want to be that good you’re human who

want to be that good you’re human who

want to be that good you’re human who thinks well like I said don’t don’t set

thinks well like I said don’t don’t set

thinks well like I said don’t don’t set yourself up for those frowns you know

yourself up for those frowns you know

yourself up for those frowns you know and you don’t always have to win every

and you don’t always have to win every

and you don’t always have to win every single argument you can think your way

single argument you can think your way

single argument you can think your way and believe in your thoughts are good in

and believe in your thoughts are good in

and believe in your thoughts are good in your own brain and somebody else doesn’t

your own brain and somebody else doesn’t

your own brain and somebody else doesn’t agree with you it’s okay they just think

agree with you it’s okay they just think

agree with you it’s okay they just think a different way there’s no need to look

a different way there’s no need to look

a different way there’s no need to look at the world of oh we’ve all got to be

at the world of oh we’ve all got to be

at the world of oh we’ve all got to be in competition it’s my way everyone has

in competition it’s my way everyone has

in competition it’s my way everyone has to be just like me or they’re no good

to be just like me or they’re no good

to be just like me or they’re no good they have to use my computer then to go

they have to use my computer then to go

they have to use my computer then to go to my school they have to be my country

to my school they have to be my country

to my school they have to be my country you know they have to do things my way

you know they have to do things my way

you know they have to do things my way that’s not the way to think be very open

that’s not the way to think be very open

that’s not the way to think be very open to a lot of different people have

to a lot of different people have

to a lot of different people have differences and we can all still see

differences and we can all still see

differences and we can all still see each other as good and we get along a

each other as good and we get along a

each other as good and we get along a lot better and have a lot more peace

lot better and have a lot more peace

lot better and have a lot more peace that way acceptance of others is the key

what we really want to do is raise our

what we really want to do is raise our level of awareness so the expectation

level of awareness so the expectation

level of awareness so the expectation becomes a natural state for our mind to

becomes a natural state for our mind to

becomes a natural state for our mind to be in and we’ve already mentioned that

be in and we’ve already mentioned that

be in and we’ve already mentioned that expectation is a mindset it’s a mental

expectation is a mindset it’s a mental

expectation is a mindset it’s a mental state and you’re going to find that that

state and you’re going to find that that

state and you’re going to find that that state comes to you with an increase of

state comes to you with an increase of

state comes to you with an increase of awareness

I never give up and never give up I go

I never give up and never give up I go my own way risk my life so this way I

my own way risk my life so this way I

my own way risk my life so this way I always tell that the people not because

always tell that the people not because

always tell that the people not because one one things fall down you just give

one one things fall down you just give

one one things fall down you just give up never give up never give up one day

up never give up never give up one day

up never give up never give up one day you will succeed

I think it’s really to be true to

I think it’s really to be true to yourself and listen as much as one is

yourself and listen as much as one is

yourself and listen as much as one is able to other people whose opinions you

able to other people whose opinions you

able to other people whose opinions you respect and look up to but in the end it

respect and look up to but in the end it

respect and look up to but in the end it has to come from from you and you you

has to come from from you and you you

has to come from from you and you you can’t really worry too much by looking

can’t really worry too much by looking

can’t really worry too much by looking to the left or the right about what the

to the left or the right about what the

to the left or the right about what the competition might be doing or other

competition might be doing or other

competition might be doing or other people in your field might be doing it

people in your field might be doing it

people in your field might be doing it has to be true vision

[Music]

[Music] and there are a lot of people from whom

and there are a lot of people from whom

and there are a lot of people from whom we can learn a lot and I think like you

we can learn a lot and I think like you

we can learn a lot and I think like you know the one piece of advice is like

know the one piece of advice is like

know the one piece of advice is like don’t underestimate anyone you come

don’t underestimate anyone you come

don’t underestimate anyone you come across a Brent like whether they’re you

across a Brent like whether they’re you

across a Brent like whether they’re you know a blue collar worker waiting for

know a blue collar worker waiting for

know a blue collar worker waiting for the bus or they’re you know helping you

the bus or they’re you know helping you

the bus or they’re you know helping you at you’re there the server bartender at

at you’re there the server bartender at

at you’re there the server bartender at the restaurant or they’re a

the restaurant or they’re a

the restaurant or they’re a lower-ranking employee I mean the

lower-ranking employee I mean the

lower-ranking employee I mean the smartest leaders I’ve ever seen have

smartest leaders I’ve ever seen have

smartest leaders I’ve ever seen have always gone around the room and asked

always gone around the room and asked

always gone around the room and asked for everybody’s opinion and oftentimes

for everybody’s opinion and oftentimes

for everybody’s opinion and oftentimes the best methodology is to start with

the best methodology is to start with

the best methodology is to start with the perfect experience of just one

the perfect experience of just one

the perfect experience of just one person get that right and then forget

person get that right and then forget

person get that right and then forget how to scale something great instead of

how to scale something great instead of

how to scale something great instead of scaling something not so great and then

scaling something not so great and then

scaling something not so great and then trying to improve it that’s really hard

trying to improve it that’s really hard

trying to improve it that’s really hard to do

you’re really trying to solve a new

you’re really trying to solve a new problem in a different way you have to

problem in a different way you have to

problem in a different way you have to come to problems with beginner’s mind

come to problems with beginner’s mind

come to problems with beginner’s mind right not knowing something can be a

right not knowing something can be a

right not knowing something can be a very powerful tool in to accomplishing

very powerful tool in to accomplishing

very powerful tool in to accomplishing it because you don’t know that it’s not

it because you don’t know that it’s not

it because you don’t know that it’s not possible that’s what doing a startup is

possible that’s what doing a startup is

possible that’s what doing a startup is not realizing that something is

not realizing that something is

not realizing that something is impossible in doing it anyway

we get to create any company we want

we get to create any company we want right we get to create the reason for

right we get to create the reason for

right we get to create the reason for its existence we get to create the rules

its existence we get to create the rules

its existence we get to create the rules of the game and who we hire and how we

of the game and who we hire and how we

of the game and who we hire and how we hire them and who can stay and who can’t

hire them and who can stay and who can’t

hire them and who can stay and who can’t stay right it’s beautiful and so I just

stay right it’s beautiful and so I just

stay right it’s beautiful and so I just would encourage everyone that as we all

would encourage everyone that as we all

would encourage everyone that as we all contemplate life to try to question the

contemplate life to try to question the

contemplate life to try to question the assumptions that we live by and the

assumptions that we live by and the

assumptions that we live by and the default options are given to us and

default options are given to us and

default options are given to us and expand our thinking to wonder what we

expand our thinking to wonder what we

expand our thinking to wonder what we really can do with our lives

your job is to make sure that you stay

your job is to make sure that you stay as agile as possible so that you can

as agile as possible so that you can

as agile as possible so that you can find what will be your company as you

find what will be your company as you

find what will be your company as you grow and it comes down to the fact you

grow and it comes down to the fact you

grow and it comes down to the fact you need to iterate as quickly as possible

need to iterate as quickly as possible

need to iterate as quickly as possible to find fit

a lot of people don’t want to try things

a lot of people don’t want to try things that might not work you know what I’m

that might not work you know what I’m

that might not work you know what I’m saying everyone wants to try the short

saying everyone wants to try the short

saying everyone wants to try the short thing and there is no such thing as the

thing and there is no such thing as the

thing and there is no such thing as the short thing and if you’re looking at

short thing and if you’re looking at

short thing and if you’re looking at somebody else’s work to try to gauge

somebody else’s work to try to gauge

somebody else’s work to try to gauge your own as I have for years you will

your own as I have for years you will

your own as I have for years you will constantly feel like a failure instead

constantly feel like a failure instead

constantly feel like a failure instead concentrate on telling your story like

concentrate on telling your story like

concentrate on telling your story like this is the thing I’m real big on your

this is the thing I’m real big on your

this is the thing I’m real big on your voice is your only currency that’s it

voice is your only currency that’s it

voice is your only currency that’s it that’s all you got the things you see

that’s all you got the things you see

that’s all you got the things you see and perceive the prism through which you

and perceive the prism through which you

and perceive the prism through which you process all the information that you

process all the information that you

process all the information that you take in and sing of the most unique

take in and sing of the most unique

take in and sing of the most unique supercomputer on the planet unique from

supercomputer on the planet unique from

supercomputer on the planet unique from everybody else that perspective is

everybody else that perspective is

everybody else that perspective is valuable insanely valuable because

valuable insanely valuable because

valuable insanely valuable because nobody else could give it but you and

nobody else could give it but you and

nobody else could give it but you and that’s why it’s always better to shoot

that’s why it’s always better to shoot

that’s why it’s always better to shoot weird or shoot different or shoot

weird or shoot different or shoot

weird or shoot different or shoot original as opposed to shoot what works

original as opposed to shoot what works

original as opposed to shoot what works like or go for a successful model or as

like or go for a successful model or as

like or go for a successful model or as I’ve tried to do try to be John Hughes

I’ve tried to do try to be John Hughes

I’ve tried to do try to be John Hughes or something like that you’ll never

or something like that you’ll never

or something like that you’ll never succeed that way if you try using your

succeed that way if you try using your

succeed that way if you try using your own voice you try expressing your own

own voice you try expressing your own

own voice you try expressing your own thoughts that nobody else can do that’s

thoughts that nobody else can do that’s

thoughts that nobody else can do that’s your best shot at success because that’s

your best shot at success because that’s

your best shot at success because that’s the thing that you bring to the table

the thing that you bring to the table

the thing that you bring to the table that nobody else could bring and if your

that nobody else could bring and if your

that nobody else could bring and if your timing is fantastic you say the right

timing is fantastic you say the right

timing is fantastic you say the right thing at the right time you could have a

thing at the right time you could have a

thing at the right time you could have a career so when you get into this

career so when you get into this

career so when you get into this business they tend to like tell you to

business they tend to like tell you to

business they tend to like tell you to shape it up and like take off the edges

shape it up and like take off the edges

shape it up and like take off the edges and make it look like this hey that work

and make it look like this hey that work

and make it look like this hey that work do that but always shoot for that thing

do that but always shoot for that thing

do that but always shoot for that thing that you want to do

a wealth a well-thought-out critique of

a wealth a well-thought-out critique of whatever you’re doing is as valuable as

whatever you’re doing is as valuable as

whatever you’re doing is as valuable as gold and you should seek that from

gold and you should seek that from

gold and you should seek that from everyone you can but particularly your

everyone you can but particularly your

everyone you can but particularly your friends performing under pressure

friends performing under pressure

friends performing under pressure whether it’s me or anybody else is the

whether it’s me or anybody else is the

whether it’s me or anybody else is the same

same

same you know I have the same pressures as

you know I have the same pressures as

you know I have the same pressures as anyone else there’s time there’s

anyone else there’s time there’s

anyone else there’s time there’s performance there’s financial I mean

performance there’s financial I mean

performance there’s financial I mean there you know there’s deadlines my

there you know there’s deadlines my

there you know there’s deadlines my pressures are not unique the situations

pressures are not unique the situations

pressures are not unique the situations may be different or you know but but

may be different or you know but but

may be different or you know but but everybody has the same kinds of

everybody has the same kinds of

everybody has the same kinds of pressures but what I found or what I

pressures but what I found or what I

pressures but what I found or what I find fascinating is the interpretation

find fascinating is the interpretation

find fascinating is the interpretation of the stimuli if let me let me explain

of the stimuli if let me let me explain

of the stimuli if let me let me explain so I was watching the Olympics this last

so I was watching the Olympics this last

so I was watching the Olympics this last Summer Olympics and I was amazed at how

Summer Olympics and I was amazed at how

Summer Olympics and I was amazed at how bad the questions were that the

bad the questions were that the

bad the questions were that the reporters would ask all the athletes and

reporters would ask all the athletes and

reporters would ask all the athletes and almost always they asked the same

almost always they asked the same

almost always they asked the same question whether they were about to

question whether they were about to

question whether they were about to compete or after they competed were you

compete or after they competed were you

compete or after they competed were you nervous right and to a tee all the

nervous right and to a tee all the

nervous right and to a tee all the athletes went no right and what I

athletes went no right and what I

athletes went no right and what I realized is it’s not that they’re not

realized is it’s not that they’re not

realized is it’s not that they’re not nervous it’s their interpretation of

nervous it’s their interpretation of

nervous it’s their interpretation of what’s happening in their bodies I mean

what’s happening in their bodies I mean

what’s happening in their bodies I mean what it what happens when you’re nervous

what it what happens when you’re nervous

what it what happens when you’re nervous right your heart rate starts to go

right your heart rate starts to go

right your heart rate starts to go you’re you know you sort of get a little

you’re you know you sort of get a little

you’re you know you sort of get a little tense you get a little sweaty right you

tense you get a little sweaty right you

tense you get a little sweaty right you have expectation of what’s coming and we

have expectation of what’s coming and we

have expectation of what’s coming and we interpreted that is I’m nervous now

interpreted that is I’m nervous now

interpreted that is I’m nervous now what’s the interpretation of excited

what’s the interpretation of excited

what’s the interpretation of excited your heart rate starts to go you become

your heart rate starts to go you become

your heart rate starts to go you become you’re anticipating what’s coming right

you’re anticipating what’s coming right

you’re anticipating what’s coming right you get a little sort of like tense it’s

you get a little sort of like tense it’s

you get a little sort of like tense it’s all the same thing it’s the same stimuli

all the same thing it’s the same stimuli

all the same thing it’s the same stimuli except these athletes these these

except these athletes these these

except these athletes these these Olympic quality athletes have learned to

Olympic quality athletes have learned to

Olympic quality athletes have learned to interpret the stimuli that the rest of

interpret the stimuli that the rest of

interpret the stimuli that the rest of us would say as nervous as excited they

us would say as nervous as excited they

us would say as nervous as excited they also the same thing no I’m not nervous

also the same thing no I’m not nervous

also the same thing no I’m not nervous I’m excited and so I’ve actually

I’m excited and so I’ve actually

I’m excited and so I’ve actually practiced it just to tell myself when I

practiced it just to tell myself when I

practiced it just to tell myself when I start to get nervous that this is

start to get nervous that this is

start to get nervous that this is excitement you know and so where when

excitement you know and so where when

excitement you know and so where when you I used to feed speaking for the

you I used to feed speaking for the

you I used to feed speaking for the large audience and somebody’d say how do

large audience and somebody’d say how do

large audience and somebody’d say how do you feel it’s a little nervous now when

you feel it’s a little nervous now when

you feel it’s a little nervous now when somebody says how do you feel like

somebody says how do you feel like

somebody says how do you feel like really excited actually and it it came

really excited actually and it it came

really excited actually and it it came from just sort of telling myself

from just sort of telling myself

from just sort of telling myself no no this is excitement and it becomes

no no this is excitement and it becomes

no no this is excitement and it becomes a little bit automatic later on but it’s

a little bit automatic later on but it’s

a little bit automatic later on but it’s kind of a remarkable thing to deal with

kind of a remarkable thing to deal with

kind of a remarkable thing to deal with pressure by interpreting what your body

pressure by interpreting what your body

pressure by interpreting what your body is experiencing as excitement rather

is experiencing as excitement rather

is experiencing as excitement rather than nerves and it’s really kind of

than nerves and it’s really kind of

than nerves and it’s really kind of effective it makes you want to rush for

effective it makes you want to rush for

effective it makes you want to rush for is rather than pull back and yet it’s

is rather than pull back and yet it’s

is rather than pull back and yet it’s the same experience

the hardest thing to do is start you

the hardest thing to do is start you have all these ideas and everyone has an

have all these ideas and everyone has an

have all these ideas and everyone has an idea but it’s really about executing the

idea but it’s really about executing the

idea but it’s really about executing the idea and building the idea and

idea and building the idea and

idea and building the idea and attracting other people to help you work

attracting other people to help you work

attracting other people to help you work on the idea that is the biggest

on the idea that is the biggest

on the idea that is the biggest challenge but the way to begin is to get

challenge but the way to begin is to get

challenge but the way to begin is to get the idea out of your head draw it out

the idea out of your head draw it out

the idea out of your head draw it out you know talk about it program it if

you know talk about it program it if

you know talk about it program it if you’re a programmer or make it if you’re

you’re a programmer or make it if you’re

you’re a programmer or make it if you’re building something

you are going to encourage incur a lot

you are going to encourage incur a lot of disappointment a lot of failure a lot

of disappointment a lot of failure a lot

of disappointment a lot of failure a lot of pain a lot of setbacks a lot of

of pain a lot of setbacks a lot of

of pain a lot of setbacks a lot of defeats but in the process of doing that

defeats but in the process of doing that

defeats but in the process of doing that you will discover some things about

you will discover some things about

you will discover some things about yourself that you don’t know right now

yourself that you don’t know right now

yourself that you don’t know right now what you will realize is that you have

what you will realize is that you have

what you will realize is that you have greatness within you what you’ll realize

greatness within you what you’ll realize

greatness within you what you’ll realize is that you’re more powerful than you

is that you’re more powerful than you

is that you’re more powerful than you can ever begin to imagine what you will

can ever begin to imagine what you will

can ever begin to imagine what you will realize is that you’re greater than your

realize is that you’re greater than your

realize is that you’re greater than your circumstances that you don’t have to go

circumstances that you don’t have to go

circumstances that you don’t have to go through life being a victim

through life being a victim

through life being a victim [Music]

the road to success is through

the road to success is through commitment and through the strength to

commitment and through the strength to

commitment and through the strength to drive through that commitment when it

drive through that commitment when it

drive through that commitment when it gets hard and it is going to get hard

gets hard and it is going to get hard

gets hard and it is going to get hard and you’re gonna want to quit sometimes

and you’re gonna want to quit sometimes

and you’re gonna want to quit sometimes but it’ll be colored by who you are and

but it’ll be colored by who you are and

but it’ll be colored by who you are and more who you want to be

it’s not about having more followers on

it’s not about having more followers on Twitter than your friends

Twitter than your friends

Twitter than your friends it’s not about outdoing anyone it’s

it’s not about outdoing anyone it’s

it’s not about outdoing anyone it’s about how to outdo yourself it’s not

about how to outdo yourself it’s not

about how to outdo yourself it’s not about selling more books or getting more

about selling more books or getting more

about selling more books or getting more TED views than somebody else it’s about

TED views than somebody else it’s about

TED views than somebody else it’s about how to make sure that the work that

how to make sure that the work that

how to make sure that the work that you’re producing is better than the work

you’re producing is better than the work

you’re producing is better than the work you’ve produced before you are your

you’ve produced before you are your

you’ve produced before you are your competition and that is what ensures you

competition and that is what ensures you

competition and that is what ensures you stay in the game the longest and that is

stay in the game the longest and that is

stay in the game the longest and that is what ensures you find joy because the

what ensures you find joy because the

what ensures you find joy because the joy comes not from comparison but from

joy comes not from comparison but from

joy comes not from comparison but from advancement

advancement

advancement [Music]

now when I decided to leave the gym and

now when I decided to leave the gym and go independent this was already a goal

go independent this was already a goal

go independent this was already a goal of mine I read out I’ve written out all

of mine I read out I’ve written out all

of mine I read out I’ve written out all of my goals writing goals are very

of my goals writing goals are very

of my goals writing goals are very important it was very important

important it was very important

important it was very important I wrote my goals out and I think it was

I wrote my goals out and I think it was

I wrote my goals out and I think it was like ten of them and then a year later

like ten of them and then a year later

like ten of them and then a year later maybe two years later I went back to

maybe two years later I went back to

maybe two years later I went back to that book and I swear to you everything

that book and I swear to you everything

that book and I swear to you everything I’ve written now I hate it without even

I’ve written now I hate it without even

I’ve written now I hate it without even thinking about it something powerful

thinking about it something powerful

thinking about it something powerful about writing your goals

we’re not gonna always make the right

we’re not gonna always make the right steps and sometimes you have to back up

steps and sometimes you have to back up

steps and sometimes you have to back up and try again and if you’re in a

and try again and if you’re in a

and try again and if you’re in a position where you can’t back up and try

position where you can’t back up and try

position where you can’t back up and try again you’ve trapped yourself and the

again you’ve trapped yourself and the

again you’ve trapped yourself and the system will set out honey pots for

system will set out honey pots for

system will set out honey pots for people to get trapped in the system will

people to get trapped in the system will

people to get trapped in the system will set out the ideas of retirement the

set out the ideas of retirement the

set out the ideas of retirement the ideas of the golden years providing you

ideas of the golden years providing you

ideas of the golden years providing you benefits providing you a healthy work

benefits providing you a healthy work

benefits providing you a healthy work environment why well because they want

environment why well because they want

environment why well because they want people to work for them they don’t want

people to work for them they don’t want

people to work for them they don’t want people to realize their own dreams and

people to realize their own dreams and

people to realize their own dreams and escape in the ass you gotta hire more

escape in the ass you gotta hire more

escape in the ass you gotta hire more people and train them and they want to

people and train them and they want to

people and train them and they want to set it up so that you stick around stick

set it up so that you stick around stick

set it up so that you stick around stick around some sort of an unsatisfying

around some sort of an unsatisfying

around some sort of an unsatisfying world it’s up to you to see that video

world it’s up to you to see that video

world it’s up to you to see that video game problem to see that issue as it

game problem to see that issue as it

game problem to see that issue as it comes up on the map known I think this

comes up on the map known I think this

comes up on the map known I think this is a right turn to see all the problems

is a right turn to see all the problems

is a right turn to see all the problems that could potentially lay in front of

that could potentially lay in front of

that could potentially lay in front of you and calculate your your future and

you and calculate your your future and

you and calculate your your future and then also look around all the people

then also look around all the people

then also look around all the people that didn’t do it and look at the misery

that didn’t do it and look at the misery

that didn’t do it and look at the misery that they’re in and learn that you don’t

that they’re in and learn that you don’t

that they’re in and learn that you don’t want to be like them and then look at

want to be like them and then look at

want to be like them and then look at the people that have kind of taken

the people that have kind of taken

the people that have kind of taken chances and navigated their way what did

chances and navigated their way what did

chances and navigated their way what did they do differently than you what would

they do differently than you what would

they do differently than you what would objectivity do they have that maybe you

objectivity do they have that maybe you

objectivity do they have that maybe you lack what insight into their own

lack what insight into their own

lack what insight into their own mistakes are they willing to delve into

mistakes are they willing to delve into

mistakes are they willing to delve into that you’re not that you step back and

that you’re not that you step back and

that you’re not that you step back and go you know I don’t just don’t I just

go you know I don’t just don’t I just

go you know I don’t just don’t I just don’t want to look at myself that

don’t want to look at myself that

don’t want to look at myself that closely but the person who’s able to

closely but the person who’s able to

closely but the person who’s able to look at themselves the closest it’s

look at themselves the closest it’s

look at themselves the closest it’s gonna get the more rational results

gonna get the more rational results

gonna get the more rational results [Music]

[Music]

[Music] you will already know who you are and

you will already know who you are and

you will already know who you are and that piece that piece that we’re after

that piece that piece that we’re after

that piece that piece that we’re after lies somewhere beyond personality your

lies somewhere beyond personality your

lies somewhere beyond personality your need for acceptance can make you

need for acceptance can make you

need for acceptance can make you invisible in this world don’t let

invisible in this world don’t let

invisible in this world don’t let anything stand in the way of the light

anything stand in the way of the light

anything stand in the way of the light that shines through this form risk being

that shines through this form risk being

that shines through this form risk being seen in all of your glory

seen in all of your glory

seen in all of your glory [Music]

[Music]

[Music] and it’s a it’s okay to have a sense of

and it’s a it’s okay to have a sense of

and it’s a it’s okay to have a sense of self-awareness and identity but it’s not

self-awareness and identity but it’s not

self-awareness and identity but it’s not okay to have an ego because what an ego

okay to have an ego because what an ego

okay to have an ego because what an ego does is the ego is a funny it’s a funny

does is the ego is a funny it’s a funny

does is the ego is a funny it’s a funny it’s a funny entity within the human

it’s a funny entity within the human

it’s a funny entity within the human brain it is on your side when you are

brain it is on your side when you are

brain it is on your side when you are doing great

doing great

doing great but have you ever noticed when you when

but have you ever noticed when you when

but have you ever noticed when you when you think you’ve failed it’s the ego in

you think you’ve failed it’s the ego in

you think you’ve failed it’s the ego in your mind that tells you it’s so bad

your mind that tells you it’s so bad

your mind that tells you it’s so bad everyone’s looking at you you start to

everyone’s looking at you you start to

everyone’s looking at you you start to sweat across your forehead and you’re

sweat across your forehead and you’re

sweat across your forehead and you’re like oh my god I can’t believe this is

like oh my god I can’t believe this is

like oh my god I can’t believe this is happening the whole entire world is

happening the whole entire world is

happening the whole entire world is watching and none of it is true when

watching and none of it is true when

watching and none of it is true when you’re doing great you shouldn’t listen

you’re doing great you shouldn’t listen

you’re doing great you shouldn’t listen to that voice when you’re not doing as

to that voice when you’re not doing as

to that voice when you’re not doing as great you should have listened to that

great you should have listened to that

great you should have listened to that voice because it’s not good when you’re

voice because it’s not good when you’re

voice because it’s not good when you’re doing great it’s gonna get you hooked on

doing great it’s gonna get you hooked on

doing great it’s gonna get you hooked on that feeling so that when you come down

that feeling so that when you come down

that feeling so that when you come down and and you because we our life is a

and and you because we our life is a

and and you because we our life is a rollercoaster there’s valleys and peaks

rollercoaster there’s valleys and peaks

rollercoaster there’s valleys and peaks when you hit that valley if you can’t

when you hit that valley if you can’t

when you hit that valley if you can’t deal then you won’t make it

I feel guilty at 10 to 5 if I’m not in

I feel guilty at 10 to 5 if I’m not in the office I know that might sound

the office I know that might sound

the office I know that might sound strange to you but that’s a it’s there’s

strange to you but that’s a it’s there’s

strange to you but that’s a it’s there’s a work ethic that I have to be half-dead

a work ethic that I have to be half-dead

a work ethic that I have to be half-dead not to not go to work

when you give somebody your word your

when you give somebody your word your word is so important once I gave her my

word is so important once I gave her my

word is so important once I gave her my word I had to come even I I got the

word I had to come even I I got the

word I had to come even I I got the million other things I got to do is say

million other things I got to do is say

million other things I got to do is say well I gave up my word and that’s gonna

well I gave up my word and that’s gonna

well I gave up my word and that’s gonna go a long way with you in business once

go a long way with you in business once

go a long way with you in business once you give somebody your word it’s good to

you give somebody your word it’s good to

you give somebody your word it’s good to get it in right everything that you need

get it in right everything that you need

get it in right everything that you need to get done but when you give somebody

to get done but when you give somebody

to get done but when you give somebody your word you gotta stand by because

your word you gotta stand by because

your word you gotta stand by because what you start standing by your word

what you start standing by your word

what you start standing by your word you’ll be able to build more

you’ll be able to build more

you’ll be able to build more relationships and resources

but if you don’t you’re not done the

but if you don’t you’re not done the passion and love and your student for

passion and love and your student for

passion and love and your student for money it’s dumb the emotional outcomes

money it’s dumb the emotional outcomes

money it’s dumb the emotional outcomes will be disastrous that’s for my

will be disastrous that’s for my

will be disastrous that’s for my experience this is really well know so I

experience this is really well know so I

experience this is really well know so I don’t have to be up just for pure

don’t have to be up just for pure

don’t have to be up just for pure passion and the love for what I’m doing

the separation of talent and skill is

the separation of talent and skill is one of the the the greatest

one of the the the greatest

one of the the the greatest misunderstood concepts for people who

misunderstood concepts for people who

misunderstood concepts for people who are trying to excel who have dreams that

are trying to excel who have dreams that

are trying to excel who have dreams that want to do things talent you have

want to do things talent you have

want to do things talent you have naturally skill is only developed by

naturally skill is only developed by

naturally skill is only developed by hours and hours and hours of beating on

hours and hours and hours of beating on

hours and hours and hours of beating on your craft there’s no easy way around it

your craft there’s no easy way around it

your craft there’s no easy way around it no matter how talented you are your

no matter how talented you are your

no matter how talented you are your talent is going to fail you if you’re

talent is going to fail you if you’re

talent is going to fail you if you’re not skilled you know if you don’t study

not skilled you know if you don’t study

not skilled you know if you don’t study if you don’t work really hard and

if you don’t work really hard and

if you don’t work really hard and dedicate yourself to being better every

dedicate yourself to being better every

dedicate yourself to being better every single day you’ll never be able to

single day you’ll never be able to

single day you’ll never be able to communicate with with people

a bunch of people that will say yeah

a bunch of people that will say yeah well I’ve a family show you know it’s a

well I’ve a family show you know it’s a

well I’ve a family show you know it’s a great idea for you to just go out there

great idea for you to just go out there

great idea for you to just go out there and go crazy I have people to support

and go crazy I have people to support

and go crazy I have people to support you need to listen

you need to listen

you need to listen stop saying that stop saying any of

stop saying that stop saying any of

stop saying that stop saying any of those things every single person who has

those things every single person who has

those things every single person who has ever done anything worthwhile or

ever done anything worthwhile or

ever done anything worthwhile or exceptional or difficult or

exceptional or difficult or

exceptional or difficult or extraordinary anyone whether it’s great

extraordinary anyone whether it’s great

extraordinary anyone whether it’s great artists or authors or mathematicians or

artists or authors or mathematicians or

artists or authors or mathematicians or whatever the it is everyone encounters

whatever the it is everyone encounters

whatever the it is everyone encounters difficulties there is no easy road it

difficulties there is no easy road it

difficulties there is no easy road it does not exist it is impossible

does not exist it is impossible

does not exist it is impossible everyone has issues if you have time to

everyone has issues if you have time to

everyone has issues if you have time to pursue a hobby if you have time to do

pursue a hobby if you have time to do

pursue a hobby if you have time to do anything in your life you can better

anything in your life you can better

anything in your life you can better yourself and here’s one way you never

yourself and here’s one way you never

yourself and here’s one way you never better yourself when you come up with

better yourself when you come up with

better yourself when you come up with excuses for why other people are

excuses for why other people are

excuses for why other people are successful you’re not that is dangerous

successful you’re not that is dangerous

successful you’re not that is dangerous when you give yourself an escape yeah

when you give yourself an escape yeah

when you give yourself an escape yeah well that’s easy for you to say you know

well that’s easy for you to say you know

well that’s easy for you to say you know you do dude you need to trust me

you do dude you need to trust me

you do dude you need to trust me everybody has a hard road I wanted to

everybody has a hard road I wanted to

everybody has a hard road I wanted to jump out of windows several times during

jump out of windows several times during

jump out of windows several times during my young life I wanted to jump in front

my young life I wanted to jump in front

my young life I wanted to jump in front of a train just ended because too much

of a train just ended because too much

of a train just ended because too much pressure not really but you know I’m

pressure not really but you know I’m

pressure not really but you know I’m saying theoretically we all go through

saying theoretically we all go through

saying theoretically we all go through hard times we all go through depression

hard times we all go through depression

hard times we all go through depression we all do go through doubt and then

we all do go through doubt and then

we all do go through doubt and then moments in your life where it’s relief

moments in your life where it’s relief

moments in your life where it’s relief it difficult and you’re trying to figure

it difficult and you’re trying to figure

it difficult and you’re trying to figure out what the your path is gonna be it’s

out what the your path is gonna be it’s

out what the your path is gonna be it’s hardest but stefan and i we’re talking

hardest but stefan and i we’re talking

hardest but stefan and i we’re talking about this before the podcast starts

about this before the podcast starts

about this before the podcast starts that hay is what makes you a person and

that hay is what makes you a person and

that hay is what makes you a person and those difficult moments are what build

those difficult moments are what build

those difficult moments are what build your character show me a great man who’s

your character show me a great man who’s

your character show me a great man who’s the son of a great man

it’s it’s very easy to be seduced by

it’s it’s very easy to be seduced by doing things efficiently trying to do a

doing things efficiently trying to do a

doing things efficiently trying to do a lot of things well I don’t believe

lot of things well I don’t believe

lot of things well I don’t believe that’s the most important thing the most

that’s the most important thing the most

that’s the most important thing the most important thing is picking the right

important thing is picking the right

important thing is picking the right things to do in the first place and

things to do in the first place and

things to do in the first place and that’s being effective versus just being

that’s being effective versus just being

that’s being effective versus just being efficient so within a start-up its

efficient so within a start-up its

efficient so within a start-up its success I don’t think is measured by how

success I don’t think is measured by how

success I don’t think is measured by how many things you can do at once it’s

many things you can do at once it’s

many things you can do at once it’s measured by how effectively you’re able

measured by how effectively you’re able

measured by how effectively you’re able to pick the one or two things into the

to pick the one or two things into the

to pick the one or two things into the highest priority and there’s always

highest priority and there’s always

highest priority and there’s always going to be a seduction to get

going to be a seduction to get

going to be a seduction to get distracted and focus on 20 things at

distracted and focus on 20 things at

distracted and focus on 20 things at once and the most effective

once and the most effective

once and the most effective entrepreneurs I know are very good at

entrepreneurs I know are very good at

entrepreneurs I know are very good at focusing on one or two things and either

focusing on one or two things and either

focusing on one or two things and either eliminating the rest delegating to other

eliminating the rest delegating to other

eliminating the rest delegating to other people or outsourcing it so it’s not

people or outsourcing it so it’s not

people or outsourcing it so it’s not done within the team but it’s actually

done within the team but it’s actually

done within the team but it’s actually two third parties

one of the things that I do do before I

one of the things that I do do before I go to bed at night is I make a quick

go to bed at night is I make a quick

go to bed at night is I make a quick list of the things that I know I have to

list of the things that I know I have to

list of the things that I know I have to deal with of the next day and I try to

deal with of the next day and I try to

deal with of the next day and I try to get those knocked out before noon

get those knocked out before noon

get those knocked out before noon because from noon on it’s kind of like

because from noon on it’s kind of like

because from noon on it’s kind of like the wild wild west I don’t know what’s

the wild wild west I don’t know what’s

the wild wild west I don’t know what’s gonna happen I don’t know what new

gonna happen I don’t know what new

gonna happen I don’t know what new issues gonna come up and so you want to

issues gonna come up and so you want to

issues gonna come up and so you want to really be smart about your time to knock

really be smart about your time to knock

really be smart about your time to knock out the things that you have – who do I

out the things that you have – who do I

out the things that you have – who do I have to talk to what do I have to review

have to talk to what do I have to review

have to talk to what do I have to review what do I have to do with a bank or an

what do I have to do with a bank or an

what do I have to do with a bank or an employee or one of the businesses you

employee or one of the businesses you

employee or one of the businesses you want to get out what I would call the

want to get out what I would call the

want to get out what I would call the housekeeping you get the housekeeping

housekeeping you get the housekeeping

housekeeping you get the housekeeping done in the morning and then you get to

done in the morning and then you get to

done in the morning and then you get to kind of go farm the fields for the rest

kind of go farm the fields for the rest

kind of go farm the fields for the rest of the day and part of the challenge or

of the day and part of the challenge or

of the day and part of the challenge or part of the challenge for me at least is

part of the challenge for me at least is

part of the challenge for me at least is that that lines get very blurry of when

that that lines get very blurry of when

that that lines get very blurry of when the day actually shuts off and that can

the day actually shuts off and that can

the day actually shuts off and that can present a real challenge to you know

present a real challenge to you know

present a real challenge to you know your personal life and your friends and

your personal life and your friends and

your personal life and your friends and in kind of that balance so it’s it’s

in kind of that balance so it’s it’s

in kind of that balance so it’s it’s hard but the first part of my day is the

hard but the first part of my day is the

hard but the first part of my day is the focus

and on this particular day when we got

and on this particular day when we got to the end of the run there were some

to the end of the run there were some

to the end of the run there were some free bagels and they had picnic tables

free bagels and they had picnic tables

free bagels and they had picnic tables set up and on one side was a group of

set up and on one side was a group of

set up and on one side was a group of volunteers on the table were boxes of

volunteers on the table were boxes of

volunteers on the table were boxes of bagels and on the other side was a long

bagels and on the other side was a long

bagels and on the other side was a long line of runners waiting to get their

line of runners waiting to get their

line of runners waiting to get their free bagel so I said to my friend let’s

free bagel so I said to my friend let’s

free bagel so I said to my friend let’s let’s get a bagel and he looked at me

let’s get a bagel and he looked at me

let’s get a bagel and he looked at me and said that lines too long and I said

and said that lines too long and I said

and said that lines too long and I said free bagel and he said I don’t want to

free bagel and he said I don’t want to

free bagel and he said I don’t want to wait in line and I was like free bagel

wait in line and I was like free bagel

wait in line and I was like free bagel and he says nah that’s it’s too long and

and he says nah that’s it’s too long and

and he says nah that’s it’s too long and that’s when I realized that there’s two

that’s when I realized that there’s two

that’s when I realized that there’s two ways to see the world some people see

ways to see the world some people see

ways to see the world some people see the thing that they want and some people

the thing that they want and some people

the thing that they want and some people see the thing that prevents them from

see the thing that prevents them from

see the thing that prevents them from getting the thing that they want I could

getting the thing that they want I could

getting the thing that they want I could only see the bagels

only see the bagels

only see the bagels he could only see the line and so I

he could only see the line and so I

he could only see the line and so I walked up to the line I leaned in

walked up to the line I leaned in

walked up to the line I leaned in between two people put my hand in the

between two people put my hand in the

between two people put my hand in the box and pulled out two bagels and no one

box and pulled out two bagels and no one

box and pulled out two bagels and no one got mad at me because the rule is you

got mad at me because the rule is you

got mad at me because the rule is you can go after whatever you want

can go after whatever you want

can go after whatever you want you just cannot deny anyone else to go

you just cannot deny anyone else to go

you just cannot deny anyone else to go after whatever they want

after whatever they want

after whatever they want now I had to sacrifice choice I didn’t

now I had to sacrifice choice I didn’t

now I had to sacrifice choice I didn’t get to choose which bagel I got I got

get to choose which bagel I got I got

get to choose which bagel I got I got whatever I pulled out but I didn’t have

whatever I pulled out but I didn’t have

whatever I pulled out but I didn’t have to wait in line

to wait in line

to wait in line so the point is is you don’t have to

so the point is is you don’t have to

so the point is is you don’t have to wait in line you don’t have to do it the

wait in line you don’t have to do it the

wait in line you don’t have to do it the way everybody else has done it you can

way everybody else has done it you can

way everybody else has done it you can do it your way you can break the rules

do it your way you can break the rules

do it your way you can break the rules you just can’t get in the way of

you just can’t get in the way of

you just can’t get in the way of somebody else getting what they want

the other thing is is that you got to

the other thing is is that you got to work your butt off if you think that

work your butt off if you think that

work your butt off if you think that you’re gonna go and accomplish something

you’re gonna go and accomplish something

you’re gonna go and accomplish something really special and be the best in

really special and be the best in

really special and be the best in anything in the world

anything in the world

anything in the world and you think you can do it without

and you think you can do it without

and you think you can do it without working you make a big mistake because

working you make a big mistake because

working you make a big mistake because no matter what I did if it was a

no matter what I did if it was a

no matter what I did if it was a bodybuilding or an acting or if it isn’t

bodybuilding or an acting or if it isn’t

bodybuilding or an acting or if it isn’t in the political arena it always took a

in the political arena it always took a

in the political arena it always took a lot a lot of work and you gotta put out

lot a lot of work and you gotta put out

lot a lot of work and you gotta put out and you got the you know something like

and you got the you know something like

and you got the you know something like a lot of sacrifices notice if you’re not

a lot of sacrifices notice if you’re not

a lot of sacrifices notice if you’re not willing to work hard forget about it so

willing to work hard forget about it so

willing to work hard forget about it so this is another vote that is very

this is another vote that is very

this is another vote that is very important

important

important [Music]

when you wake up in the morning and your

when you wake up in the morning and your life means something to somebody other

life means something to somebody other

life means something to somebody other than you that you have a purpose if you

than you that you have a purpose if you

than you that you have a purpose if you don’t go do the things that you’re going

don’t go do the things that you’re going

don’t go do the things that you’re going to do people’s lives will suffer and I

to do people’s lives will suffer and I

to do people’s lives will suffer and I think that that kind of purpose that

think that that kind of purpose that

think that that kind of purpose that like to live in service not to you but

like to live in service not to you but

like to live in service not to you but to live in service to humanity to live

to live in service to humanity to live

to live in service to humanity to live in service to your family to live in

in service to your family to live in

in service to your family to live in service to your church to your city to

service to your church to your city to

service to your church to your city to your country to the world living in

your country to the world living in

your country to the world living in service is that I feel like that is the

service is that I feel like that is the

service is that I feel like that is the purest form of joy

sometimes your life will be in a slump

sometimes your life will be in a slump just like sports some of the best

just like sports some of the best

just like sports some of the best shooters can’t hit baskets different

shooters can’t hit baskets different

shooters can’t hit baskets different times and games they get in a slump do

times and games they get in a slump do

times and games they get in a slump do they sit on the sidelines and say you

they sit on the sidelines and say you

they sit on the sidelines and say you know I adjusted hit a basket today

know I adjusted hit a basket today

know I adjusted hit a basket today no they continue to execute I suggest to

no they continue to execute I suggest to

no they continue to execute I suggest to you that if you are facing a challenge

you that if you are facing a challenge

you that if you are facing a challenge don’t stop stay busy work your plan

don’t stop stay busy work your plan

don’t stop stay busy work your plan continue to do those things that you

continue to do those things that you

continue to do those things that you know that work for you after you have

know that work for you after you have

know that work for you after you have evaluated yourself in the situation

evaluated yourself in the situation

evaluated yourself in the situation continue to move stay busy stay busy

continue to move stay busy stay busy

continue to move stay busy stay busy stay busy

just have to have a total and complete

just have to have a total and complete passion because there’s gonna be so many

passion because there’s gonna be so many

passion because there’s gonna be so many dark moments you know I think the dark

dark moments you know I think the dark

dark moments you know I think the dark moments are true for any entrepreneur or

moments are true for any entrepreneur or

moments are true for any entrepreneur or any startup company I’m sure that you

any startup company I’m sure that you

any startup company I’m sure that you talked to Steve Jobs and Apple you’d see

talked to Steve Jobs and Apple you’d see

talked to Steve Jobs and Apple you’d see many many dark dark moments ours

many many dark dark moments ours

many many dark dark moments ours happened to last a little longer than

happened to last a little longer than

happened to last a little longer than most of them but you really emotionally

most of them but you really emotionally

most of them but you really emotionally have to be prepared for those dark

have to be prepared for those dark

have to be prepared for those dark moments mm-hmm I think every

moments mm-hmm I think every

moments mm-hmm I think every entrepreneur I’ve ever spoken to which

entrepreneur I’ve ever spoken to which

entrepreneur I’ve ever spoken to which would echo that yeah everything’s on the

would echo that yeah everything’s on the

would echo that yeah everything’s on the line that’s the life of an entrepreneur

line that’s the life of an entrepreneur

line that’s the life of an entrepreneur and so you’re gonna be into it you

and so you’re gonna be into it you

and so you’re gonna be into it you better be prepared for that you know you

better be prepared for that you know you

better be prepared for that you know you have two choices in life basically it’s

have two choices in life basically it’s

have two choices in life basically it’s it’s basically to succeed or to fail you

it’s basically to succeed or to fail you

it’s basically to succeed or to fail you know I’m saying and I’ve been the

know I’m saying and I’ve been the

know I’m saying and I’ve been the negative Road and I’ve been the positive

negative Road and I’ve been the positive

negative Road and I’ve been the positive Road and I would never give up the

Road and I would never give up the

Road and I would never give up the positive road never I would never even

positive road never I would never even

positive road never I would never even if you know I’m saying if I was the

if you know I’m saying if I was the

if you know I’m saying if I was the biggest flop in the world

I only invest in things that I

I only invest in things that I understand and things that I use or

understand and things that I use or

understand and things that I use or would use myself this is really really

would use myself this is really really

would use myself this is really really really important

really important

really important anytime I step outside of that is

anytime I step outside of that is

anytime I step outside of that is usually when the universe kicks me in

usually when the universe kicks me in

usually when the universe kicks me in the nuts really hard and I lose my money

the nuts really hard and I lose my money

the nuts really hard and I lose my money I think it’s it’s critical to as an

I think it’s it’s critical to as an

I think it’s it’s critical to as an entrepreneur scratch your own itch it

entrepreneur scratch your own itch it

entrepreneur scratch your own itch it increases the odds of success or the

increases the odds of success or the

increases the odds of success or the probability of success and then it’s as

probability of success and then it’s as

probability of success and then it’s as an investor I look for people who are

an investor I look for people who are

an investor I look for people who are scratching their own ass

passion is not an actionable word it’s

passion is not an actionable word it’s correct you know that those who do the

correct you know that those who do the

correct you know that those who do the things that they’re passionate about do

things that they’re passionate about do

things that they’re passionate about do better but it’s not helpful advice and

better but it’s not helpful advice and

better but it’s not helpful advice and so the question is where does passion

so the question is where does passion

so the question is where does passion come from passion is a result passion is

come from passion is a result passion is

come from passion is a result passion is an energy

an energy

an energy passion is the feeling you have when

passion is the feeling you have when

passion is the feeling you have when you’re engaged in something that you

you’re engaged in something that you

you’re engaged in something that you love passion is the feeling you have

love passion is the feeling you have

love passion is the feeling you have that you would probably do this for free

that you would probably do this for free

that you would probably do this for free you know and you can’t believe somebody

you know and you can’t believe somebody

you know and you can’t believe somebody pays you to do it you know and I think

pays you to do it you know and I think

pays you to do it you know and I think we mistake that passion is something we

we mistake that passion is something we

we mistake that passion is something we do in our private lives but it shouldn’t

do in our private lives but it shouldn’t

do in our private lives but it shouldn’t be done you know in our careers for

be done you know in our careers for

be done you know in our careers for example and I’m a firm believer that you

example and I’m a firm believer that you

example and I’m a firm believer that you are who you are and anybody who says I’m

are who you are and anybody who says I’m

are who you are and anybody who says I’m different at home than I am at work and

different at home than I am at work and

different at home than I am at work and one of those two places you’re lying and

one of those two places you’re lying and

one of those two places you’re lying and the goal is to make everything you do in

the goal is to make everything you do in

the goal is to make everything you do in home and it works something that you

home and it works something that you

home and it works something that you have excitement to do so how do you find

have excitement to do so how do you find

have excitement to do so how do you find the things that you’re excited to do

the things that you’re excited to do

the things that you’re excited to do well it’s actually easier than you think

well it’s actually easier than you think

well it’s actually easier than you think what are the things that you love to do

what are the things that you love to do

what are the things that you love to do what are the things that you would do

what are the things that you would do

what are the things that you would do for free everywhere everyone likes to

for free everywhere everyone likes to

for free everywhere everyone likes to talk about failures you know but the

talk about failures you know but the

talk about failures you know but the main thing is you might have a lot of

main thing is you might have a lot of

main thing is you might have a lot of little small steps every one of those

little small steps every one of those

little small steps every one of those steps seem to not take you anywhere in

steps seem to not take you anywhere in

steps seem to not take you anywhere in money it didn’t get you much more money

money it didn’t get you much more money

money it didn’t get you much more money it didn’t get any money but you know

it didn’t get any money but you know

it didn’t get any money but you know you’re kind of proud you show them off

you’re kind of proud you show them off

you’re kind of proud you show them off to friends even your mind was increasing

to friends even your mind was increasing

to friends even your mind was increasing your methods of coming up with better

your methods of coming up with better

your methods of coming up with better solutions was increasing you not only

solutions was increasing you not only

solutions was increasing you not only have to now read a book on how things

have to now read a book on how things

have to now read a book on how things are done you can write the book and

are done you can write the book and

are done you can write the book and that’s called creativity you create new

that’s called creativity you create new

that’s called creativity you create new things yourself

success was the progressive realisation

success was the progressive realisation of a worthy ideal anyone that has a goal

of a worthy ideal anyone that has a goal

of a worthy ideal anyone that has a goal and they’re moving towards it they’re

and they’re moving towards it they’re

and they’re moving towards it they’re successful and so you want to begin to

successful and so you want to begin to

successful and so you want to begin to take some chances you want to begin to

take some chances you want to begin to

take some chances you want to begin to challenge yourself and make it okay to

challenge yourself and make it okay to

challenge yourself and make it okay to fail and learn from your failures

fail and learn from your failures

fail and learn from your failures I wake up to have a chance to meet new

I wake up to have a chance to meet new

I wake up to have a chance to meet new people and learn things it’s a people

people and learn things it’s a people

people and learn things it’s a people game right like the people you surround

game right like the people you surround

game right like the people you surround yourself with over time or the people

yourself with over time or the people

yourself with over time or the people that kind of influence what you end up

that kind of influence what you end up

that kind of influence what you end up doing further on and I just I saw so

doing further on and I just I saw so

doing further on and I just I saw so many people starting companies that I

many people starting companies that I

many people starting companies that I was like seems like a lot of fun I want

was like seems like a lot of fun I want

was like seems like a lot of fun I want to try that too

anybody can do this crap I’ve spent 20

anybody can do this crap I’ve spent 20 years trying to tell people like pick up

years trying to tell people like pick up

years trying to tell people like pick up a camera it doesn’t take much sometimes

a camera it doesn’t take much sometimes

a camera it doesn’t take much sometimes you just need somebody to be like it’s

you just need somebody to be like it’s

you just need somebody to be like it’s this simple dude and give you three

this simple dude and give you three

this simple dude and give you three steps and suddenly you’re like that’s it

steps and suddenly you’re like that’s it

steps and suddenly you’re like that’s it I can take it the rest of the way

I can take it the rest of the way

I can take it the rest of the way getting started is always the hardest

getting started is always the hardest

getting started is always the hardest part

part

part yeah the best business models in the

yeah the best business models in the

yeah the best business models in the world are the ones where you like ask

world are the ones where you like ask

world are the ones where you like ask people what they want and they tell you

people what they want and they tell you

people what they want and they tell you and you go and you build it and like

and you go and you build it and like

and you go and you build it and like every now and then you have to read

every now and then you have to read

every now and then you have to read between the lines because no one at the

between the lines because no one at the

between the lines because no one at the beginning of Instagram was like I want a

beginning of Instagram was like I want a

beginning of Instagram was like I want a photo sharing app no one in fact very

photo sharing app no one in fact very

photo sharing app no one in fact very few people but when we built it they

few people but when we built it they

few people but when we built it they were like oh wait no I don’t want a

were like oh wait no I don’t want a

were like oh wait no I don’t want a photo sharing app that just does what I

photo sharing app that just does what I

photo sharing app that just does what I know photo-sharing apps do I do want a

know photo-sharing apps do I do want a

know photo-sharing apps do I do want a photo sharing app that makes my photos

photo sharing app that makes my photos

photo sharing app that makes my photos look cool some of the greatest work

look cool some of the greatest work

look cool some of the greatest work comes from pain or some great word comes

comes from pain or some great word comes

comes from pain or some great word comes from

from love from loss it’s like wanting to

from love from loss it’s like wanting to be the best at whatever you do never

be the best at whatever you do never

be the best at whatever you do never stop it to you the best like I don’t

stop it to you the best like I don’t

stop it to you the best like I don’t believe in doing anything halfway

believe in doing anything halfway

believe in doing anything halfway I believe in going all the way so you

I believe in going all the way so you

I believe in going all the way so you never stop

never stop

never stop [Music]

[Music]

[Music] you know you you can’t change the way

you know you you can’t change the way

you know you you can’t change the way you are wired much but you can change a

you are wired much but you can change a

you are wired much but you can change a lot of what you do with that wiring when

lot of what you do with that wiring when

lot of what you do with that wiring when you write down the qualities of that

you write down the qualities of that

you write down the qualities of that person that you’d like to buy to ten

person that you’d like to buy to ten

person that you’d like to buy to ten percent of look at that list and ask

percent of look at that list and ask

percent of look at that list and ask yourself is there anything on that list

yourself is there anything on that list

yourself is there anything on that list I couldn’t do the answers there aren’t

I couldn’t do the answers there aren’t

I couldn’t do the answers there aren’t there won’t be and when you look at the

there won’t be and when you look at the

there won’t be and when you look at the person just sell short and you look at

person just sell short and you look at

person just sell short and you look at those qualities that you don’t like if

those qualities that you don’t like if

those qualities that you don’t like if you see any of those in yourself he get

you see any of those in yourself he get

you see any of those in yourself he get tells them whatever it may be

tells them whatever it may be

tells them whatever it may be selfishness you can get rid of that I

selfishness you can get rid of that I

selfishness you can get rid of that I mean that is not ordained and if you

mean that is not ordained and if you

mean that is not ordained and if you follow that yeah and then Franklin did

follow that yeah and then Franklin did

follow that yeah and then Franklin did this and my old boss Ben Graham did this

this and my old boss Ben Graham did this

this and my old boss Ben Graham did this early ages and their young teens they

early ages and their young teens they

early ages and their young teens they just been grant looked around and he

just been grant looked around and he

just been grant looked around and he said who do I admire you know and he

said who do I admire you know and he

said who do I admire you know and he wanted to be admired himself and he said

wanted to be admired himself and he said

wanted to be admired himself and he said you know why do I admire these other

you know why do I admire these other

you know why do I admire these other people and he said if I admire them for

people and he said if I admire them for

people and he said if I admire them for these reasons maybe other people will

these reasons maybe other people will

these reasons maybe other people will admire me if I behave in a similar

admire me if I behave in a similar

admire me if I behave in a similar manner and he and he decided what kind

manner and he and he decided what kind

manner and he and he decided what kind of a person he wanted to be and if you

of a person he wanted to be and if you

of a person he wanted to be and if you follow that at the end you’ll be the

follow that at the end you’ll be the

follow that at the end you’ll be the person you want to buy ten percent off I

person you want to buy ten percent off I

person you want to buy ten percent off I mean that’s the goal in the end and it’s

mean that’s the goal in the end and it’s

mean that’s the goal in the end and it’s it’s something that’s achievable by by

it’s something that’s achievable by by

it’s something that’s achievable by by everybody in this room

we all go through hard times we all go

we all go through hard times we all go through depression we all do go through

through depression we all do go through

through depression we all do go through doubt trust me everybody has a hard road

doubt trust me everybody has a hard road

doubt trust me everybody has a hard road that is what makes you a person and

that is what makes you a person and

that is what makes you a person and those difficult moments are what build

those difficult moments are what build

those difficult moments are what build your character sometimes you just got to

your character sometimes you just got to

your character sometimes you just got to get up and get done there’s some times

get up and get done there’s some times

get up and get done there’s some times we have to pull yourself up and you have

we have to pull yourself up and you have

we have to pull yourself up and you have to push forward even if you want to stay

to push forward even if you want to stay

to push forward even if you want to stay in bed

it constantly seek criticism a well a

it constantly seek criticism a well a well thought out critique of whatever

well thought out critique of whatever

well thought out critique of whatever you’re doing is as valuable as gold and

you’re doing is as valuable as gold and

you’re doing is as valuable as gold and you should seek that from everyone you

you should seek that from everyone you

you should seek that from everyone you can but particularly your friends

my thing is this I keep my eyes on the

my thing is this I keep my eyes on the prize I never focus on things outside

prize I never focus on things outside

prize I never focus on things outside the rain

the rain

the rain my focus is the guy that’s in front of

my focus is the guy that’s in front of

my focus is the guy that’s in front of me I always had a dream and my dream was

me I always had a dream and my dream was

me I always had a dream and my dream was to be the best no matter what happens

to be the best no matter what happens

to be the best no matter what happens [Music]

see we can’t control the thoughts that

see we can’t control the thoughts that come in our minds but we can control the

come in our minds but we can control the

come in our minds but we can control the thoughts that we dwell on

now why did I say that entrepreneurship

now why did I say that entrepreneurship is the solution to all problems because

is the solution to all problems because

is the solution to all problems because entrepreneurship in my view is not about

entrepreneurship in my view is not about

entrepreneurship in my view is not about business it’s about the willingness to

business it’s about the willingness to

business it’s about the willingness to take responsibility for your own life so

take responsibility for your own life so

take responsibility for your own life so anybody can be an entrepreneur in any

anybody can be an entrepreneur in any

anybody can be an entrepreneur in any situation whatsoever you don’t have to

situation whatsoever you don’t have to

situation whatsoever you don’t have to be a business owner for that you are an

be a business owner for that you are an

be a business owner for that you are an entrepreneur as long as you stand up and

entrepreneur as long as you stand up and

entrepreneur as long as you stand up and say I am responsible for what happens to

say I am responsible for what happens to

say I am responsible for what happens to me and I am taking ownership of my life

me and I am taking ownership of my life

me and I am taking ownership of my life and I will do what is necessary to make

and I will do what is necessary to make

and I will do what is necessary to make the results that I want to happen

I had the privilege of going to a Marine

I had the privilege of going to a Marine base once and talking to Marines about

base once and talking to Marines about

base once and talking to Marines about how they plan their next move there’s

how they plan their next move there’s

how they plan their next move there’s this phrase called bias towards action

this phrase called bias towards action

this phrase called bias towards action the idea that you can spend all of your

the idea that you can spend all of your

the idea that you can spend all of your time thinking about what the perfect

time thinking about what the perfect

time thinking about what the perfect next move is trying to plan am I gonna

next move is trying to plan am I gonna

next move is trying to plan am I gonna work at Google am I gonna work at

work at Google am I gonna work at

work at Google am I gonna work at Microsoft like which one McKinsey are

Microsoft like which one McKinsey are

Microsoft like which one McKinsey are bein like the next perfect move and

bein like the next perfect move and

bein like the next perfect move and spending a tremendous amount of time

spending a tremendous amount of time

spending a tremendous amount of time trying to figure that out

trying to figure that out

trying to figure that out the Marines say you can spend all the

the Marines say you can spend all the

the Marines say you can spend all the time you want but by the time you

time you want but by the time you

time you want but by the time you figured it out you’re dead

figured it out you’re dead

figured it out you’re dead so like sometimes you need to make a

so like sometimes you need to make a

so like sometimes you need to make a trade-off of what is the action I can

trade-off of what is the action I can

trade-off of what is the action I can take with the appropriate amount of

take with the appropriate amount of

take with the appropriate amount of information and risk to move because

information and risk to move because

information and risk to move because moving and progress is what gets us to

moving and progress is what gets us to

moving and progress is what gets us to the next step by moving and learning it

the next step by moving and learning it

the next step by moving and learning it all adds up that summation of your

all adds up that summation of your

all adds up that summation of your experience over the last 10 years is

experience over the last 10 years is

experience over the last 10 years is what makes you into the thing tomorrow

what makes you into the thing tomorrow

what makes you into the thing tomorrow that will be successful all the other

that will be successful all the other

that will be successful all the other jobs that I had offered there were like

jobs that I had offered there were like

jobs that I had offered there were like two or three a couple out of startup one

two or three a couple out of startup one

two or three a couple out of startup one at Microsoft one at Google I took the

at Microsoft one at Google I took the

at Microsoft one at Google I took the lowest salary of anyone any of the

lowest salary of anyone any of the

lowest salary of anyone any of the offers that I had because I wanted to

offers that I had because I wanted to

offers that I had because I wanted to work in a specific job at Google I

work in a specific job at Google I

work in a specific job at Google I didn’t care what job it was actually I

didn’t care what job it was actually I

didn’t care what job it was actually I just cared that it was at Google and I

just cared that it was at Google and I

just cared that it was at Google and I would surround myself by amazing people

would surround myself by amazing people

would surround myself by amazing people that was the first lesson that I learned

that was the first lesson that I learned

that was the first lesson that I learned just like go to where the people are

just like go to where the people are

just like go to where the people are short term long term trade offs just go

short term long term trade offs just go

short term long term trade offs just go to where the people are of course we

to where the people are of course we

to where the people are of course we look for disconfirming evidence one of

look for disconfirming evidence one of

look for disconfirming evidence one of the directors said very simply we should

the directors said very simply we should

the directors said very simply we should make a list of everything that irritates

make a list of everything that irritates

make a list of everything that irritates a customer and we should eliminate those

a customer and we should eliminate those

a customer and we should eliminate those defects one by one and of course that’s

defects one by one and of course that’s

defects one by one and of course that’s the way to compete in our service

the way to compete in our service

the way to compete in our service business involves continuing fanaticism

business involves continuing fanaticism

business involves continuing fanaticism and so forth

and so forth

and so forth one of the reasons we bought the local

one of the reasons we bought the local

one of the reasons we bought the local company in Logan Utah is that we like

company in Logan Utah is that we like

company in Logan Utah is that we like the service that ethos of a place and

the service that ethos of a place and

the service that ethos of a place and their recruitment methods

well is it to be the best every day the

well is it to be the best every day the goal isn’t out to outdo your competition

goal isn’t out to outdo your competition

goal isn’t out to outdo your competition every day

every day

every day that’s a finite construction finite

that’s a finite construction finite

that’s a finite construction finite players play to be bet to beat the

players play to be bet to beat the

players play to be bet to beat the people around them infinite players play

people around them infinite players play

people around them infinite players play to be better than themselves to wake up

to be better than themselves to wake up

to be better than themselves to wake up every single day and say how can we make

every single day and say how can we make

every single day and say how can we make our company a better version of itself

our company a better version of itself

our company a better version of itself today than it was yesterday how can we

today than it was yesterday how can we

today than it was yesterday how can we create a product this week that’s better

create a product this week that’s better

create a product this week that’s better than the product we created last week we

than the product we created last week we

than the product we created last week we also have to play the infinite game it’s

also have to play the infinite game it’s

also have to play the infinite game it’s not about being ranked number one it’s

not about being ranked number one it’s

not about being ranked number one it’s not about having more followers on

not about having more followers on

not about having more followers on Twitter than your friends

Twitter than your friends

Twitter than your friends it’s not about outdoing anyone it’s

it’s not about outdoing anyone it’s

it’s not about outdoing anyone it’s about how to outdo yourself it’s not

about how to outdo yourself it’s not

about how to outdo yourself it’s not about selling more books or getting more

about selling more books or getting more

about selling more books or getting more Ted views than somebody else it’s about

Ted views than somebody else it’s about

Ted views than somebody else it’s about how to make sure that the work that

how to make sure that the work that

how to make sure that the work that you’re producing is better than the work

you’re producing is better than the work

you’re producing is better than the work you produced before you are your

you produced before you are your

you produced before you are your competition and that is what ensures you

competition and that is what ensures you

competition and that is what ensures you stay in the game the longest and that is

stay in the game the longest and that is

stay in the game the longest and that is what ensures you find joy because the

what ensures you find joy because the

what ensures you find joy because the joy comes not from comparison but from

joy comes not from comparison but from

joy comes not from comparison but from advancement

I just didn’t spend money on myself I

I just didn’t spend money on myself I just dumped all the profit back in the

just dumped all the profit back in the

just dumped all the profit back in the business and we were buying vintage

business and we were buying vintage

business and we were buying vintage stuff you know for years that it costs

stuff you know for years that it costs

stuff you know for years that it costs five ten and fifteen fifty dollars and

five ten and fifteen fifty dollars and

five ten and fifteen fifty dollars and you’re selling it for you know one

you’re selling it for you know one

you’re selling it for you know one hundred two hundred thousand I mean I

hundred two hundred thousand I mean I

hundred two hundred thousand I mean I bought things for $8.00 that I’ve sold

bought things for $8.00 that I’ve sold

bought things for $8.00 that I’ve sold for a thousand and that’s like that’s

for a thousand and that’s like that’s

for a thousand and that’s like that’s really good cash flow right I didn’t

really good cash flow right I didn’t

really good cash flow right I didn’t know what that word even meant you know

know what that word even meant you know

know what that word even meant you know but it was just like it looked really

but it was just like it looked really

but it was just like it looked really good just like building in the bank

the separation of talent and skill is

the separation of talent and skill is one of the the the greatest

one of the the the greatest

one of the the the greatest misunderstood concepts for people who

misunderstood concepts for people who

misunderstood concepts for people who are trying to excel who have dreams that

are trying to excel who have dreams that

are trying to excel who have dreams that want to do things talent you have

want to do things talent you have

want to do things talent you have naturally skill is only developed by

naturally skill is only developed by

naturally skill is only developed by hours and hours and hours of beating on

hours and hours and hours of beating on

hours and hours and hours of beating on your craft

and I think that’s actually a really

and I think that’s actually a really interesting part of this for me is and I

interesting part of this for me is and I

interesting part of this for me is and I mean being in a place like this we’re

mean being in a place like this we’re

mean being in a place like this we’re obviously a lot of you guys are thinking

obviously a lot of you guys are thinking

obviously a lot of you guys are thinking about starting these starting companies

about starting these starting companies

about starting these starting companies and you know for me so much of the

and you know for me so much of the

and you know for me so much of the lesson that that I I feel like I’ve

lesson that that I I feel like I’ve

lesson that that I I feel like I’ve learned is I feel like it’s really hard

learned is I feel like it’s really hard

learned is I feel like it’s really hard to decide to start a company right you

to decide to start a company right you

to decide to start a company right you know Facebook I didn’t start it to start

know Facebook I didn’t start it to start

know Facebook I didn’t start it to start a company I started it because I really

a company I started it because I really

a company I started it because I really wanted this thing personally and I

wanted this thing personally and I

wanted this thing personally and I believed that it should exist globally

believed that it should exist globally

believed that it should exist globally although I wasn’t quite sure that that

although I wasn’t quite sure that that

although I wasn’t quite sure that that we would be able to play a role in doing

we would be able to play a role in doing

we would be able to play a role in doing that it was mostly just through kind of

that it was mostly just through kind of

that it was mostly just through kind of like wanting to build it and having it

like wanting to build it and having it

like wanting to build it and having it be this hobby and getting people around

be this hobby and getting people around

be this hobby and getting people around me excited that it eventually kind of

me excited that it eventually kind of

me excited that it eventually kind of evolved into and got the momentum to

evolved into and got the momentum to

evolved into and got the momentum to become a company but I never really

become a company but I never really

become a company but I never really understood the psychology of deciding

understood the psychology of deciding

understood the psychology of deciding that you want to start a company before

that you want to start a company before

that you want to start a company before you understand what you want to do this

you understand what you want to do this

you understand what you want to do this gets back to the question of why did we

gets back to the question of why did we

gets back to the question of why did we why did we first open it at colleges

why did we first open it at colleges

why did we first open it at colleges that had competitors all right I have

that had competitors all right I have

that had competitors all right I have this big fear I think of getting locked

this big fear I think of getting locked

this big fear I think of getting locked into doing things that aren’t actually

into doing things that aren’t actually

into doing things that aren’t actually the most impactful things I’m to me this

the most impactful things I’m to me this

the most impactful things I’m to me this is like the trait that entrepreneurs

is like the trait that entrepreneurs

is like the trait that entrepreneurs have is they just have this like

have is they just have this like

have is they just have this like laser-like ability to go find where they

laser-like ability to go find where they

laser-like ability to go find where they can have the most impact and you know

can have the most impact and you know

can have the most impact and you know when you take on a new project

when you take on a new project

when you take on a new project especially if you hire people or start a

especially if you hire people or start a

especially if you hire people or start a company you’re doing that project and I

company you’re doing that project and I

company you’re doing that project and I mean there are ways they’re obviously

mean there are ways they’re obviously

mean there are ways they’re obviously different ways that it can exit and all

different ways that it can exit and all

different ways that it can exit and all that but I think having the flexibility

that but I think having the flexibility

that but I think having the flexibility to explore a lot of different things

to explore a lot of different things

to explore a lot of different things which you can do when you’re in college

which you can do when you’re in college

which you can do when you’re in college which is one of the amazing things about

which is one of the amazing things about

which is one of the amazing things about being in college is you can work on all

being in college is you can work on all

being in college is you can work on all these hobbies and and encode a lot of

these hobbies and and encode a lot of

these hobbies and and encode a lot of stuff and try a lot of different things

stuff and try a lot of different things

stuff and try a lot of different things if this amazing flexibility that I think

if this amazing flexibility that I think

if this amazing flexibility that I think most people take for granted and once

most people take for granted and once

most people take for granted and once you decide okay I’m gonna start a

you decide okay I’m gonna start a

you decide okay I’m gonna start a company and I’m gonna do it with someone

company and I’m gonna do it with someone

company and I’m gonna do it with someone else you immediately now need to

else you immediately now need to

else you immediately now need to convince someone else if you want to

convince someone else if you want to

convince someone else if you want to change your mind on something and I

change your mind on something and I

change your mind on something and I think people really undervalued the

think people really undervalued the

think people really undervalued the option value in flexibility I think

option value in flexibility I think

option value in flexibility I think explore what you want to do before

explore what you want to do before

explore what you want to do before committing is really like the key thing

committing is really like the key thing

committing is really like the key thing and keep yourself flexible and know I

and keep yourself flexible and know I

and keep yourself flexible and know I think that that’s yeah I agree yeah but

think that that’s yeah I agree yeah but

think that that’s yeah I agree yeah but I think in it you can definitely do that

I think in it you can definitely do that

I think in it you can definitely do that within the framework of a company but I

within the framework of a company but I

within the framework of a company but I think you have to be wary about starting

think you have to be wary about starting

think you have to be wary about starting a company too rigidly because you’re

a company too rigidly because you’re

a company too rigidly because you’re gonna change what you do I mean people

gonna change what you do I mean people

gonna change what you do I mean people talk about pivots all the time as if

talk about pivots all the time as if

talk about pivots all the time as if it’s like it didn’t didn’t your thing

it’s like it didn’t didn’t your thing

it’s like it didn’t didn’t your thing didn’t work so you pivoted Facebook

didn’t work so you pivoted Facebook

didn’t work so you pivoted Facebook pivoted many times

pivoted many times

pivoted many times that you know we kind of we’d work

that you know we kind of we’d work

that you know we kind of we’d work college and then we were not college and

college and then we were not college and

college and then we were not college and then we were just a website and then we

then we were just a website and then we

then we were just a website and then we were a platform right and um you’re

were a platform right and um you’re

were a platform right and um you’re gonna change what you do

so the first step before even thinking

so the first step before even thinking about investing is getting out of debt

about investing is getting out of debt

about investing is getting out of debt once the person gets out of debt now you

once the person gets out of debt now you

once the person gets out of debt now you want to think about money building money

want to think about money building money

want to think about money building money creation right and money savings like

creation right and money savings like

creation right and money savings like how to save on tags and so on and so

how to save on tags and so on and so

how to save on tags and so on and so forth

forth

forth and that’s what I really like like the

and that’s what I really like like the

and that’s what I really like like the focus of people is getting their belief

focus of people is getting their belief

focus of people is getting their belief straight and then building up wealth all

straight and then building up wealth all

straight and then building up wealth all right and then once they build up wealth

right and then once they build up wealth

right and then once they build up wealth there’s this idea of you know let’s

there’s this idea of you know let’s

there’s this idea of you know let’s invest for the future and so on and you

invest for the future and so on and you

invest for the future and so on and you know what are you investing for the

know what are you investing for the

know what are you investing for the future for and usually they’ll say well

future for and usually they’ll say well

future for and usually they’ll say well retirement and that’s only gonna be like

retirement and that’s only gonna be like

retirement and that’s only gonna be like let’s say you know for some people they

let’s say you know for some people they

let’s say you know for some people they might not even reach there other people

might not even reach there other people

might not even reach there other people might be like three years five years

might be like three years five years

might be like three years five years maybe it’s gonna be ten years maybe

maybe it’s gonna be ten years maybe

maybe it’s gonna be ten years maybe maybe longer something like that but why

maybe longer something like that but why

maybe longer something like that but why would you leave your whole life and miss

would you leave your whole life and miss

would you leave your whole life and miss out on all your younger years because

out on all your younger years because

out on all your younger years because you want to have some money and if you

you want to have some money and if you

you want to have some money and if you live a frugal life in your younger years

live a frugal life in your younger years

live a frugal life in your younger years believe me when you get older what are

believe me when you get older what are

believe me when you get older what are you gonna buy them in your home right

you gonna buy them in your home right

you gonna buy them in your home right you just gonna go on vacation or

you just gonna go on vacation or

you just gonna go on vacation or something like that it’d be like I think

something like that it’d be like I think

something like that it’d be like I think there’s this over emphasis on the

there’s this over emphasis on the

there’s this over emphasis on the retirement people can focus better on

retirement people can focus better on

retirement people can focus better on getting financially independent and

getting financially independent and

getting financially independent and financially free and enjoying their life

financially free and enjoying their life

financially free and enjoying their life while they’re young and also doing good

while they’re young and also doing good

while they’re young and also doing good things when they have that energy and

things when they have that energy and

things when they have that energy and time and and really bring the happiness

time and and really bring the happiness

time and and really bring the happiness that everybody is looking for I mean

that everybody is looking for I mean

that everybody is looking for I mean that’s

but understand that naturally nobody was

but understand that naturally nobody was interested the world could care less you

interested the world could care less you

interested the world could care less you have to persuade them and you have to

have to persuade them and you have to

have to persuade them and you have to show that you’re the one person out

show that you’re the one person out

show that you’re the one person out there

and so it’s not just about doing focus

and so it’s not just about doing focus groups it’s not just about you know

groups it’s not just about you know

groups it’s not just about you know double-checking your vision it really is

double-checking your vision it really is

double-checking your vision it really is about integrating this concept of

about integrating this concept of

about integrating this concept of testing our ideas rigorously throughout

testing our ideas rigorously throughout

testing our ideas rigorously throughout the product development process out the

the product development process out the

the product development process out the marketing process even as we scale up

and I think the reality is just you know

and I think the reality is just you know not quite so glamorous they’re sort of

not quite so glamorous they’re sort of

not quite so glamorous they’re sort of there’s no glee side to being an

there’s no glee side to being an

there’s no glee side to being an entrepreneur and also just more

entrepreneur and also just more

entrepreneur and also just more importantly with what you’re actually

importantly with what you’re actually

importantly with what you’re actually spending your time on is just a lot of

spending your time on is just a lot of

spending your time on is just a lot of hard work today I mention this but

hard work today I mention this but

hard work today I mention this but you’re basically just sitting at your

you’re basically just sitting at your

you’re basically just sitting at your desk heads down focused answering

desk heads down focused answering

desk heads down focused answering customers some customer support emails

customers some customer support emails

customers some customer support emails doing sales figuring out hard

doing sales figuring out hard

doing sales figuring out hard engineering problems so it’s really

engineering problems so it’s really

engineering problems so it’s really important that you kind of like go in

important that you kind of like go in

important that you kind of like go in with with eyes wide open

I think two is you could have make sure

I think two is you could have make sure that that you that whatever you’re doing

that that you that whatever you’re doing

that that you that whatever you’re doing is a great product or service it has to

is a great product or service it has to

is a great product or service it has to be really great and I go back to what I

be really great and I go back to what I

be really great and I go back to what I was saying earlier where if you’re a new

was saying earlier where if you’re a new

was saying earlier where if you’re a new company I mean unless it’s like some new

company I mean unless it’s like some new

company I mean unless it’s like some new industry or new market that if it’s an

industry or new market that if it’s an

industry or new market that if it’s an untapped market or then then you have

untapped market or then then you have

untapped market or then then you have more ability to give this this the

more ability to give this this the

more ability to give this this the standard is lower for your park service

standard is lower for your park service

standard is lower for your park service but if you’re entering anything where

but if you’re entering anything where

but if you’re entering anything where there’s an existing market place against

there’s an existing market place against

there’s an existing market place against lodge and trenched competitors then your

lodge and trenched competitors then your

lodge and trenched competitors then your product or service needs to be much

product or service needs to be much

product or service needs to be much better than that it can’t be a little

better than that it can’t be a little

better than that it can’t be a little bit better because then you put yourself

bit better because then you put yourself

bit better because then you put yourself in the shoes of a consumer and they say

in the shoes of a consumer and they say

in the shoes of a consumer and they say why would you buy it as consumer you

why would you buy it as consumer you

why would you buy it as consumer you always gonna buy the trusted brand

always gonna buy the trusted brand

always gonna buy the trusted brand unless there’s a big difference so a lot

unless there’s a big difference so a lot

unless there’s a big difference so a lot of times you know entrepreneur will come

of times you know entrepreneur will come

of times you know entrepreneur will come up with something which is only slightly

up with something which is only slightly

up with something which is only slightly better and it’s it’s not you can’t just

better and it’s it’s not you can’t just

better and it’s it’s not you can’t just be slightly better it’s got to be a lot

be slightly better it’s got to be a lot

be slightly better it’s got to be a lot better

if anybody ever knocks you down in life

if anybody ever knocks you down in life guys or tells you you can’t do something

guys or tells you you can’t do something

guys or tells you you can’t do something or you know just puts a downer on what

or you know just puts a downer on what

or you know just puts a downer on what you’re trying to do in general don’t

you’re trying to do in general don’t

you’re trying to do in general don’t don’t take don’t let these things get to

don’t take don’t let these things get to

don’t take don’t let these things get to you don’t let what these people say have

you don’t let what these people say have

you don’t let what these people say have any effect on you whatsoever you have

any effect on you whatsoever you have

any effect on you whatsoever you have the control of your future the control

the control of your future the control

the control of your future the control of you is all in your mind

of you is all in your mind

of you is all in your mind your mind and your hands trust me if you

your mind and your hands trust me if you

your mind and your hands trust me if you want something you you can go out there

want something you you can go out there

want something you you can go out there and get it and and it might take a bit

and get it and and it might take a bit

and get it and and it might take a bit longer than you first thought doesn’t

longer than you first thought doesn’t

longer than you first thought doesn’t matter if you keep going you will get

matter if you keep going you will get

matter if you keep going you will get there in the end if you want it that bad

there in the end if you want it that bad

there in the end if you want it that bad you will

you will

you will don’t let anybody take control of your

don’t let anybody take control of your

don’t let anybody take control of your future other than

so I have like four friends that are

so I have like four friends that are billionaires I have one one mentor those

billionaires I have one one mentor those

billionaires I have one one mentor those two mentors that are billionaires I’ve

two mentors that are billionaires I’ve

two mentors that are billionaires I’ve always wanted to be a billionaire since

always wanted to be a billionaire since

always wanted to be a billionaire since 87 so I’m almost halfway there and I

87 so I’m almost halfway there and I

87 so I’m almost halfway there and I think if you surround yourself with the

think if you surround yourself with the

think if you surround yourself with the people who are actually you’re trying to

people who are actually you’re trying to

people who are actually you’re trying to go you get there a whole lot faster you

go you get there a whole lot faster you

go you get there a whole lot faster you tend to make half the mistakes you know

tend to make half the mistakes you know

tend to make half the mistakes you know you kind of marginalize the risk and so

you kind of marginalize the risk and so

you kind of marginalize the risk and so it’s you know if I give you some really

it’s you know if I give you some really

it’s you know if I give you some really good advice you know you don’t need to

good advice you know you don’t need to

good advice you know you don’t need to read the next book it’s not gonna unlock

read the next book it’s not gonna unlock

read the next book it’s not gonna unlock you my gender because books educate you

you my gender because books educate you

you my gender because books educate you but they don’t make you apply anything

but they don’t make you apply anything

but they don’t make you apply anything and it you know if you want to attend a

and it you know if you want to attend a

and it you know if you want to attend a course courses are great too events are

course courses are great too events are

course courses are great too events are great because you know you learn a lot

great because you know you learn a lot

great because you know you learn a lot but the application and the execution is

but the application and the execution is

but the application and the execution is still up to you a mentor on the other

still up to you a mentor on the other

still up to you a mentor on the other hand will hold you accountable

hand will hold you accountable

hand will hold you accountable you know he’ll make you responsible and

you know he’ll make you responsible and

you know he’ll make you responsible and he’ll challenge you to really execute on

he’ll challenge you to really execute on

he’ll challenge you to really execute on for the stuff that you’re learning so if

for the stuff that you’re learning so if

for the stuff that you’re learning so if idea is a dime a dozen if you can’t

idea is a dime a dozen if you can’t

idea is a dime a dozen if you can’t execute on it it’s worth nothing

execute on it it’s worth nothing

execute on it it’s worth nothing brilliant idea of the world all the town

brilliant idea of the world all the town

brilliant idea of the world all the town in the world in the Phaedo

I’ve never really viewed myself as

I’ve never really viewed myself as particularly talented where I excel is

ridiculous sickening work ethic you know

ridiculous sickening work ethic you know while the other guys sleeping I’m

while the other guys sleeping I’m

while the other guys sleeping I’m working a lot of other guys eating I’m

working a lot of other guys eating I’m

working a lot of other guys eating I’m working there’s no easy way around it no

working there’s no easy way around it no

working there’s no easy way around it no matter how talented you are your talent

matter how talented you are your talent

matter how talented you are your talent is going to fail you if you’re not

is going to fail you if you’re not

is going to fail you if you’re not skilled you know if you don’t study if

skilled you know if you don’t study if

skilled you know if you don’t study if you don’t work really hard and dedicate

you don’t work really hard and dedicate

you don’t work really hard and dedicate yourself to being better every single

yourself to being better every single

yourself to being better every single day you’ll never be able to communicate

day you’ll never be able to communicate

day you’ll never be able to communicate with with people with your artistry the

with with people with your artistry the

with with people with your artistry the way that you want so the only thing

let’s say you’re the leader in a

let’s say you’re the leader in a particular arena if your competitor

particular arena if your competitor

particular arena if your competitor focused and you’re already the leader

focused and you’re already the leader

focused and you’re already the leader then where does your energy come from

then where does your energy come from

then where does your energy come from whereas if your customer focused and

whereas if your customer focused and

whereas if your customer focused and you’re already the leader customers are

you’re already the leader customers are

you’re already the leader customers are never satisfied so you always if your

never satisfied so you always if your

never satisfied so you always if your customer focused you’re always waking up

customer focused you’re always waking up

customer focused you’re always waking up how can we make that customers say wow

how can we make that customers say wow

how can we make that customers say wow how can we you know our energy are

how can we you know our energy are

how can we you know our energy are passionate we want to impress our

passionate we want to impress our

passionate we want to impress our customers we want them to say wow it’s

customers we want them to say wow it’s

customers we want them to say wow it’s that kind of divine discontent it comes

that kind of divine discontent it comes

that kind of divine discontent it comes from observing customers and noticing

from observing customers and noticing

from observing customers and noticing that you know things can always be

that you know things can always be

that you know things can always be better

if you don’t have a team you got to

if you don’t have a team you got to figure out what that balances it for

figure out what that balances it for

figure out what that balances it for yourself you can’t take on too much but

yourself you can’t take on too much but

yourself you can’t take on too much but at the same time you don’t want it just

at the same time you don’t want it just

at the same time you don’t want it just do one thing I like to spin a lot of

do one thing I like to spin a lot of

do one thing I like to spin a lot of plates because you put all your eggs in

plates because you put all your eggs in

plates because you put all your eggs in one basket don’t work out you’re bored

one basket don’t work out you’re bored

one basket don’t work out you’re bored you’ve wasted all that time but the fact

you’ve wasted all that time but the fact

you’ve wasted all that time but the fact of the matter is back in the day we used

of the matter is back in the day we used

of the matter is back in the day we used to make a movie and then work on just

to make a movie and then work on just

to make a movie and then work on just the movie and wait till the movie was

the movie and wait till the movie was

the movie and wait till the movie was out and then figure out what to do next

out and then figure out what to do next

out and then figure out what to do next and now you know it would lead sometimes

and now you know it would lead sometimes

and now you know it would lead sometimes to like let’s say you made Jersey girl

to like let’s say you made Jersey girl

to like let’s say you made Jersey girl you make the movie over the course of a

you make the movie over the course of a

you make the movie over the course of a while it comes out and then Foom that’s

while it comes out and then Foom that’s

while it comes out and then Foom that’s it it’s over like in a week or two weeks

it it’s over like in a week or two weeks

it it’s over like in a week or two weeks so I like to spin as many plates as

so I like to spin as many plates as

so I like to spin as many plates as possible that way like this thing in

possible that way like this thing in

possible that way like this thing in panning out or this thing is too far off

panning out or this thing is too far off

panning out or this thing is too far off in the distance or this ain’t gonna

in the distance or this ain’t gonna

in the distance or this ain’t gonna happen the way I wanted boom we could

happen the way I wanted boom we could

happen the way I wanted boom we could shift over to something else so that’s

shift over to something else so that’s

shift over to something else so that’s why I do it but when you do it be

why I do it but when you do it be

why I do it but when you do it be careful you got to find the right

careful you got to find the right

careful you got to find the right balance I wish there’s a formula to give

balance I wish there’s a formula to give

balance I wish there’s a formula to give you there’s not it’s all up to you

you there’s not it’s all up to you

you there’s not it’s all up to you that’s inside of you just do as much as

that’s inside of you just do as much as

that’s inside of you just do as much as you can before you get to the point

you can before you get to the point

you can before you get to the point where like okay add a game or

where like okay add a game or

where like okay add a game or [Music]

to express oneself honestly not lying to

to express oneself honestly not lying to oneself and to express myself honestly

oneself and to express myself honestly

oneself and to express myself honestly know that my friend is tell me how to do

know that my friend is tell me how to do

know that my friend is tell me how to do and it’s not difficult to learn and

and it’s not difficult to learn and

and it’s not difficult to learn and speak the word the hard thing the

speak the word the hard thing the

speak the word the hard thing the difficult thing it’s behind what is the

difficult thing it’s behind what is the

difficult thing it’s behind what is the meaning what fall on the expression and

meaning what fall on the expression and

meaning what fall on the expression and feelings behind those word now I think

feelings behind those word now I think

feelings behind those word now I think the successful ingredient in it was

the successful ingredient in it was

the successful ingredient in it was because I was being loosely yourself a

because I was being loosely yourself a

because I was being loosely yourself a myself right and did that part just

myself right and did that part just

myself right and did that part just express myself like I say honestly

express myself like I say honestly

express myself like I say honestly express myself

express myself

express myself [Music]

boys you must strive to find your own

boys you must strive to find your own voice because the longer you wait to

voice because the longer you wait to

voice because the longer you wait to begin the less likely you are to find it

begin the less likely you are to find it

begin the less likely you are to find it at all

at all

at all Thoreau said most men lead lives of

Thoreau said most men lead lives of

Thoreau said most men lead lives of quiet desperation

quiet desperation

quiet desperation don’t be resigned to that break out

if you want a thing bad enough to go out

if you want a thing bad enough to go out and fight for to work day and night to

and fight for to work day and night to

and fight for to work day and night to give up your time your peace and your

give up your time your peace and your

give up your time your peace and your sleep flow and if you gladly sweat water

sleep flow and if you gladly sweat water

sleep flow and if you gladly sweat water and fretboard and plan for it and lose

and fretboard and plan for it and lose

and fretboard and plan for it and lose all your terror of the opposition for it

all your terror of the opposition for it

all your terror of the opposition for it and if you simply go after that thing

and if you simply go after that thing

and if you simply go after that thing that you want with all of your capacity

that you want with all of your capacity

that you want with all of your capacity if neither cold poverty families your

if neither cold poverty families your

if neither cold poverty families your gold sickness the pain of body and brain

gold sickness the pain of body and brain

gold sickness the pain of body and brain can keep you away for the thing that you

can keep you away for the thing that you

can keep you away for the thing that you want you’ll get

want you’ll get

want you’ll get [Music]

reflecting now back on my career like my

reflecting now back on my career like my dedication is what made me successful

dedication is what made me successful

dedication is what made me successful because I’ll be honest I wasn’t the most

because I’ll be honest I wasn’t the most

because I’ll be honest I wasn’t the most genetically blessed guy on stage I just

genetically blessed guy on stage I just

genetically blessed guy on stage I just had a lot of dedication commitment I was

had a lot of dedication commitment I was

had a lot of dedication commitment I was relentless

it all begins kind of with you so you

it all begins kind of with you so you know that’s about belief you can’t

know that’s about belief you can’t

know that’s about belief you can’t expect a bunch of people out there to

expect a bunch of people out there to

expect a bunch of people out there to believe you are this thing unless you be

believe you are this thing unless you be

believe you are this thing unless you be this thing yourself

to be successful you have to be focused

to be successful you have to be focused I think to be successful you have to be

I think to be successful you have to be

I think to be successful you have to be focused

focused

focused [Music]

there are many people in the world does

there are many people in the world does not bring you happiness and contentment

not bring you happiness and contentment

not bring you happiness and contentment so you have to focus on why you need

so you have to focus on why you need

so you have to focus on why you need just goes why do we achieve goals what

just goes why do we achieve goals what

just goes why do we achieve goals what where’s the fibers will go with this and

where’s the fibers will go with this and

where’s the fibers will go with this and location growth whatever it is why auto

location growth whatever it is why auto

location growth whatever it is why auto right now why am I here

how many people have you met in your

how many people have you met in your life who have said things like I had

life who have said things like I had

life who have said things like I had that idea I knew about that or I I was

that idea I knew about that or I I was

that idea I knew about that or I I was so close but I gave up I think sometimes

so close but I gave up I think sometimes

so close but I gave up I think sometimes a difference between success and failure

a difference between success and failure

a difference between success and failure winning and losing is a very fine line

winning and losing is a very fine line

winning and losing is a very fine line between those people who will continue

between those people who will continue

between those people who will continue to move forward

often I just want to ask or I want to

often I just want to ask or I want to find out what drives people some people

find out what drives people some people

find out what drives people some people are really driven by money and I don’t

are really driven by money and I don’t

are really driven by money and I don’t think that’s a bad thing it’s just like

think that’s a bad thing it’s just like

think that’s a bad thing it’s just like not usually a fit here some people are

not usually a fit here some people are

not usually a fit here some people are really driven by like wanting to make

really driven by like wanting to make

really driven by like wanting to make the world a better place some people are

the world a better place some people are

the world a better place some people are really driven by wanting to learn like

really driven by wanting to learn like

really driven by wanting to learn like what drives people like what gets them

what drives people like what gets them

what drives people like what gets them up in the morning what like where does

up in the morning what like where does

up in the morning what like where does the fire come from because like the best

the fire come from because like the best

the fire come from because like the best people in the world just have a fire

people in the world just have a fire

people in the world just have a fire about something not about everything but

about something not about everything but

about something not about everything but about something

this is my time I own my life I had to

this is my time I own my life I had to start thinking I have the ability to do

start thinking I have the ability to do

start thinking I have the ability to do this and I had the mindset that I’m

this and I had the mindset that I’m

this and I had the mindset that I’m unstoppable

unstoppable

unstoppable there is something in you that can

there is something in you that can

there is something in you that can transcend your circumstances that can

transcend your circumstances that can

transcend your circumstances that can transcend the nulls and rejections that

transcend the nulls and rejections that

transcend the nulls and rejections that can transcend anything that you’re going

can transcend anything that you’re going

can transcend anything that you’re going through

most startups that fail do it ultimately

most startups that fail do it ultimately because they did not make something that

because they did not make something that

because they did not make something that people wanted they made something that

people wanted they made something that

people wanted they made something that you know that they thought people would

you know that they thought people would

you know that they thought people would want but they were either in denial

want but they were either in denial

want but they were either in denial about it about you know whether it was

about it about you know whether it was

about it about you know whether it was actually any good or somebody else came

actually any good or somebody else came

actually any good or somebody else came along and made something that people

along and made something that people

along and made something that people wanted even more

I mean if other people are putting in

I mean if other people are putting in 40-hour work weeks and you’re putting in

40-hour work weeks and you’re putting in

40-hour work weeks and you’re putting in 100 hour work weeks then even if you’re

100 hour work weeks then even if you’re

100 hour work weeks then even if you’re doing the same thing you know that you

doing the same thing you know that you

doing the same thing you know that you will achieve in four months what it

will achieve in four months what it

will achieve in four months what it takes them a year to achieve

when you start with a your company

when you start with a your company you’re gonna have a lot of anxiety and

you’re gonna have a lot of anxiety and

you’re gonna have a lot of anxiety and stress and fear and your job is to

stress and fear and your job is to

stress and fear and your job is to transform that into self-confidence and

transform that into self-confidence and

transform that into self-confidence and to give you kind of that you know the

to give you kind of that you know the

to give you kind of that you know the ability to say I have clarity I trust

ability to say I have clarity I trust

ability to say I have clarity I trust myself I have a feeling for my vision I

myself I have a feeling for my vision I

myself I have a feeling for my vision I can see that happening I work with

can see that happening I work with

can see that happening I work with entrepreneurs all the time that kind of

entrepreneurs all the time that kind of

entrepreneurs all the time that kind of shift from you know anxiety to trust

shift from you know anxiety to trust

shift from you know anxiety to trust that’s the most important thing that

that’s the most important thing that

that’s the most important thing that that they can go through

that they can go through

that they can go through [Music]

but what you really need to do is think

but what you really need to do is think about what is the smallest possible test

about what is the smallest possible test

about what is the smallest possible test that I can run for this idea for this

that I can run for this idea for this

that I can run for this idea for this concept for this theory get it out there

concept for this theory get it out there

concept for this theory get it out there and get customers using it because your

and get customers using it because your

and get customers using it because your customers are going to be the ones to

customers are going to be the ones to

customers are going to be the ones to tell you if it’s really working or not

what this all comes down to is doing

what this all comes down to is doing something exceptional for your users

something exceptional for your users

something exceptional for your users whether it’s in community whether it’s

whether it’s in community whether it’s

whether it’s in community whether it’s in connection or whether it’s in design

in connection or whether it’s in design

in connection or whether it’s in design this is our big advantage is that we can

this is our big advantage is that we can

this is our big advantage is that we can actually get away with doing this we can

actually get away with doing this we can

actually get away with doing this we can make this the core part of why we’re

make this the core part of why we’re

make this the core part of why we’re doing business

about this two sides of pain and I don’t

about this two sides of pain and I don’t think a lot of people really understand

think a lot of people really understand

think a lot of people really understand right there’s there’s one side of pain

right there’s there’s one side of pain

right there’s there’s one side of pain that’s the suffering and the discomfort

that’s the suffering and the discomfort

that’s the suffering and the discomfort side of thing because that hurts you

side of thing because that hurts you

side of thing because that hurts you remember what that felt like

remember what that felt like

remember what that felt like but then there’s another side of pain

but then there’s another side of pain

but then there’s another side of pain let’s go effort

let’s go effort

let’s go effort it’s called glory it’s called if you can

it’s called glory it’s called if you can

it’s called glory it’s called if you can find a way to push through pain there’s

find a way to push through pain there’s

find a way to push through pain there’s something great on the other side of it

something great on the other side of it

something great on the other side of it I do believe that organizations human

I do believe that organizations human

I do believe that organizations human organizations are inherently unstable

organizations are inherently unstable

organizations are inherently unstable they will fall over and you have to work

they will fall over and you have to work

they will fall over and you have to work to keep them upright but they fall

to keep them upright but they fall

to keep them upright but they fall slowly most people don’t notice it they

slowly most people don’t notice it they

slowly most people don’t notice it they let their success they blind them they

let their success they blind them they

let their success they blind them they don’t see it falling over the following

don’t see it falling over the following

don’t see it falling over the following takes place low but the collapse is

takes place low but the collapse is

takes place low but the collapse is quick you have to do constant assessment

quick you have to do constant assessment

quick you have to do constant assessment you have to look for the hard truths

we are generally a little bit forward

we are generally a little bit forward leaning when it comes to trying to make

leaning when it comes to trying to make

leaning when it comes to trying to make progress happen for me it’s about

progress happen for me it’s about

progress happen for me it’s about problem-solving and loving to solve

problem-solving and loving to solve

problem-solving and loving to solve problems and so if you are passionate

problems and so if you are passionate

problems and so if you are passionate about solving problems I end sometimes I

about solving problems I end sometimes I

about solving problems I end sometimes I just like to describe this as like

just like to describe this as like

just like to describe this as like imagine a really great math professor

imagine a really great math professor

imagine a really great math professor with no problems to solve right the

with no problems to solve right the

with no problems to solve right the great a great math professor somebody

great a great math professor somebody

great a great math professor somebody who who wants the hardest problems who

who who wants the hardest problems who

who who wants the hardest problems who wants to solve them and love solving

wants to solve them and love solving

wants to solve them and love solving them that’s kind of how I feel about my

them that’s kind of how I feel about my

them that’s kind of how I feel about my work and so it’s not about a man in a

work and so it’s not about a man in a

work and so it’s not about a man in a hurry it’s more about really interesting

hurry it’s more about really interesting

hurry it’s more about really interesting problems in the world and how do you

problems in the world and how do you

problems in the world and how do you lean into them and solve things that

lean into them and solve things that

lean into them and solve things that people maybe thought weren’t even

people maybe thought weren’t even

people maybe thought weren’t even possible to solve and that’s fun

I always want to better myself I don’t

I always want to better myself I don’t consider myself I don’t sorry I don’t

consider myself I don’t sorry I don’t

consider myself I don’t sorry I don’t consider other designers competition you

consider other designers competition you

consider other designers competition you know for me my competition is me from

know for me my competition is me from

know for me my competition is me from the season before I’m very ambitious I

the season before I’m very ambitious I

the season before I’m very ambitious I always want to better myself I never sit

always want to better myself I never sit

always want to better myself I never sit back and say wow look

[Music]

[Music] I knew that I wanted to change my life I

I knew that I wanted to change my life I

I knew that I wanted to change my life I knew that I didn’t want to go down the

knew that I didn’t want to go down the

knew that I didn’t want to go down the path that I was going down because I got

path that I was going down because I got

path that I was going down because I got scared and fear is a great motivator

I think that success in business is a

I think that success in business is a very difficult thing to achieve and it’s

very difficult thing to achieve and it’s

very difficult thing to achieve and it’s more difficult today probably than any

more difficult today probably than any

more difficult today probably than any other time despite the vast number of

other time despite the vast number of

other time despite the vast number of opportunities and as it relates to

opportunities and as it relates to

opportunities and as it relates to finding your calling in terms of what

finding your calling in terms of what

finding your calling in terms of what the opportunity or the entrepreneurial

the opportunity or the entrepreneurial

the opportunity or the entrepreneurial adventure is going to be it has to be

adventure is going to be it has to be

adventure is going to be it has to be linked to something that you are so

linked to something that you are so

linked to something that you are so passionate and crazed about that you’re

passionate and crazed about that you’re

passionate and crazed about that you’re willing to knock down walls and climb

willing to knock down walls and climb

willing to knock down walls and climb mountains and do the things that are

mountains and do the things that are

mountains and do the things that are going to put yourself in a position of

going to put yourself in a position of

going to put yourself in a position of sacrificing so many other things for its

sacrificing so many other things for its

sacrificing so many other things for its success and you can only do that when

success and you can only do that when

success and you can only do that when there’s a compelling underlying feeling

there’s a compelling underlying feeling

there’s a compelling underlying feeling that you have that this is something I’m

that you have that this is something I’m

that you have that this is something I’m gonna fight to the death field and

gonna fight to the death field and

gonna fight to the death field and without that I think it’s gonna be a

without that I think it’s gonna be a

without that I think it’s gonna be a commodity based experience not only for

commodity based experience not only for

commodity based experience not only for the customer but for you and I think you

the customer but for you and I think you

the customer but for you and I think you can’t really succeed at the levels that

can’t really succeed at the levels that

can’t really succeed at the levels that you want to unless you find that thing

you want to unless you find that thing

you want to unless you find that thing that you’re so passionate excited and in

that you’re so passionate excited and in

that you’re so passionate excited and in love with and I think because you’ve got

love with and I think because you’ve got

love with and I think because you’ve got it along the way you’re gonna have to

it along the way you’re gonna have to

it along the way you’re gonna have to convince so many other people to believe

convince so many other people to believe

convince so many other people to believe in you and the idea and the opportunity

in you and the idea and the opportunity

in you and the idea and the opportunity and the struggle and the obstacles that

and the struggle and the obstacles that

and the struggle and the obstacles that are going to come can over only be

are going to come can over only be

are going to come can over only be overcome by this passion that you have

overcome by this passion that you have

overcome by this passion that you have in which you’re going to be able to get

in which you’re going to be able to get

in which you’re going to be able to get people to follow you over though over

people to follow you over though over

people to follow you over though over those hurdles I know it sounds a little

those hurdles I know it sounds a little

those hurdles I know it sounds a little bit sophomoric but it’s so true

hey first of all I’d say starting a

hey first of all I’d say starting a business is not for everyone yeah yeah

business is not for everyone yeah yeah

business is not for everyone yeah yeah so generally starting a business I’d say

so generally starting a business I’d say

so generally starting a business I’d say number one is have a high pain threshold

number one is have a high pain threshold

number one is have a high pain threshold for the friend of mine who’s got a good

for the friend of mine who’s got a good

for the friend of mine who’s got a good saying which is that signing a company

saying which is that signing a company

saying which is that signing a company is like eating glass the staring into

is like eating glass the staring into

is like eating glass the staring into the abyss okay that’s that’s generally

the abyss okay that’s that’s generally

the abyss okay that’s that’s generally what happens because when you first

what happens because when you first

what happens because when you first start a company there’s lots of optimism

start a company there’s lots of optimism

start a company there’s lots of optimism and things of things are great and then

and things of things are great and then

and things of things are great and then so happiness at first is high then you

so happiness at first is high then you

so happiness at first is high then you encounter all sorts of issues and

encounter all sorts of issues and

encounter all sorts of issues and Happiness will steadily decline and then

Happiness will steadily decline and then

Happiness will steadily decline and then you’ll go through a whole world of hurt

you’ll go through a whole world of hurt

you’ll go through a whole world of hurt and then eventually you’ll if you

and then eventually you’ll if you

and then eventually you’ll if you succeed and in most cases you will not

succeed and in most cases you will not

succeed and in most cases you will not succeed and and Tesla almost didn’t

succeed and and Tesla almost didn’t

succeed and and Tesla almost didn’t succeed came very close to failure then

succeed came very close to failure then

succeed came very close to failure then if you succeed then after a long time

if you succeed then after a long time

if you succeed then after a long time you were finally get back to happiness

”

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