hi I’m Evan Carmichael welcome to the edition of ask Evan today Manson
edition of ask Evan today Manson
edition of ask Evan today Manson question from Jeffrey who’s one of our
question from Jeffrey who’s one of our
question from Jeffrey who’s one of our newer forum members and he wrote in with
newer forum members and he wrote in with
newer forum members and he wrote in with a question it’s a pretty long lens I’m
a question it’s a pretty long lens I’m
a question it’s a pretty long lens I’m just going to kind of summarize so he’s
just going to kind of summarize so he’s
just going to kind of summarize so he’s a blacksmith and he works for a company
a blacksmith and he works for a company
a blacksmith and he works for a company that does really high-end work and he
that does really high-end work and he
that does really high-end work and he made a partnership deal with the
made a partnership deal with the
made a partnership deal with the magazine where he created a bronze
magazine where he created a bronze
magazine where he created a bronze statue of a really famous football coach
statue of a really famous football coach
statue of a really famous football coach that ran in the magazine and promoted
that ran in the magazine and promoted
that ran in the magazine and promoted the business and he told his boss at the
the business and he told his boss at the
the business and he told his boss at the company and worked out a sales
company and worked out a sales
company and worked out a sales commission for it so that every new sale
commission for it so that every new sale
commission for it so that every new sale that came in through the magazine he
that came in through the magazine he
that came in through the magazine he made a certain percentage off the boss
made a certain percentage off the boss
made a certain percentage off the boss at first in think was going to work but
at first in think was going to work but
at first in think was going to work but it ended up having a lot of success and
it ended up having a lot of success and
it ended up having a lot of success and now the boss wants him to be more
now the boss wants him to be more
now the boss wants him to be more involved in the sales and marketing and
involved in the sales and marketing and
involved in the sales and marketing and he’s saying I don’t really know what to
he’s saying I don’t really know what to
he’s saying I don’t really know what to do because I’m just a blacksmith iron
do because I’m just a blacksmith iron
do because I’m just a blacksmith iron worker and wanted some advice on how to
worker and wanted some advice on how to
worker and wanted some advice on how to effectively sales you sales and
effectively sales you sales and
effectively sales you sales and marketing to grow this business so
marketing to grow this business so
marketing to grow this business so thanks to the question Jeffry
thanks to the question Jeffry
thanks to the question Jeffry congratulations on the success that it’s
congratulations on the success that it’s
congratulations on the success that it’s had it’s great to see a lot of people
had it’s great to see a lot of people
had it’s great to see a lot of people spend a lot of time trying to figure out
spend a lot of time trying to figure out
spend a lot of time trying to figure out these strategies and doing a lot of
these strategies and doing a lot of
these strategies and doing a lot of failing before they reach some success
failing before they reach some success
failing before they reach some success so it’s great that you you hit it on
so it’s great that you you hit it on
so it’s great that you you hit it on your first one in terms of growing this
your first one in terms of growing this
your first one in terms of growing this this business up one of the biggest ways
this business up one of the biggest ways
this business up one of the biggest ways to and fastest ways to grow your
to and fastest ways to grow your
to and fastest ways to grow your business is through partnerships and
business is through partnerships and
business is through partnerships and it’s something that you’ve already done
it’s something that you’ve already done
it’s something that you’ve already done and it’s worked here in this case and I
and it’s worked here in this case and I
and it’s worked here in this case and I look for ways to replicate that success
look for ways to replicate that success
look for ways to replicate that success and so basically through partnerships
and so basically through partnerships
and so basically through partnerships you’re finding somebody who already has
you’re finding somebody who already has
you’re finding somebody who already has the audience that you’re looking for
the audience that you’re looking for
the audience that you’re looking for find some kind of way to partner up with
find some kind of way to partner up with
find some kind of way to partner up with them and have them promote you to their
them and have them promote you to their
them and have them promote you to their audience in return for you than a
audience in return for you than a
audience in return for you than a percentage or some other kind of way
percentage or some other kind of way
percentage or some other kind of way that you think would work out so in your
that you think would work out so in your
that you think would work out so in your example you partner up with the magazine
example you partner up with the magazine
example you partner up with the magazine and you didn’t pay them anything but you
and you didn’t pay them anything but you
and you didn’t pay them anything but you had to create the statue which costs you
had to create the statue which costs you
had to create the statue which costs you know time and effort and materials are
know time and effort and materials are
know time and effort and materials are presumed to make this thing but in
presumed to make this thing but in
presumed to make this thing but in return they then promoted you to their
return they then promoted you to their
return they then promoted you to their audience and the audience came in and
audience and the audience came in and
audience and the audience came in and bought from your company so that’s a
bought from your company so that’s a
bought from your company so that’s a great partnership strategy and a such a
great partnership strategy and a such a
great partnership strategy and a such a fast way to grow business because they
fast way to grow business because they
fast way to grow business because they already have an established market and
already have an established market and
already have an established market and so I try to find other examples like
so I try to find other examples like
so I try to find other examples like that it could be companies it could be
that it could be companies it could be
that it could be companies it could be Media find people who are already
Media find people who are already
Media find people who are already catering to your target audience they
catering to your target audience they
catering to your target audience they already have your customers they’re not
already have your customers they’re not
already have your customers they’re not doing the same thing that you do right
doing the same thing that you do right
doing the same thing that you do right they’re not they’re not doing the the
they’re not they’re not doing the the
they’re not they’re not doing the the Iron working that you’re doing or the
Iron working that you’re doing or the
Iron working that you’re doing or the bronze working but they have your target
bronze working but they have your target
bronze working but they have your target audience they do something else that
audience they do something else that
audience they do something else that sell it to your same market and find a
sell it to your same market and find a
sell it to your same market and find a way to partner up with them give them
way to partner up with them give them
way to partner up with them give them something of value could either be a
something of value could either be a
something of value could either be a percentage of the commission that you’re
percentage of the commission that you’re
percentage of the commission that you’re making or could be something else that
making or could be something else that
making or could be something else that you do either just offering to promote
you do either just offering to promote
you do either just offering to promote them if they promote you or you give
them if they promote you or you give
them if they promote you or you give them something like you give them the
them something like you give them the
them something like you give them the statue just like you did with the
statue just like you did with the
statue just like you did with the magazine find something that you can do
magazine find something that you can do
magazine find something that you can do to help them and give them an incentive
to help them and give them an incentive
to help them and give them an incentive to want to promote you and then they
to want to promote you and then they
to want to promote you and then they have that incentive they go and they do
have that incentive they go and they do
have that incentive they go and they do it and they hopefully bring in new
it and they hopefully bring in new
it and they hopefully bring in new customers for you so I try to find other
customers for you so I try to find other
customers for you so I try to find other opportunities maybe you do 12 months you
opportunities maybe you do 12 months you
opportunities maybe you do 12 months you got your magazine as one and then look
got your magazine as one and then look
got your magazine as one and then look for other opportunities to be able to go
for other opportunities to be able to go
for other opportunities to be able to go out and do the exact same thing and if
out and do the exact same thing and if
out and do the exact same thing and if you’re really good at creating the
you’re really good at creating the
you’re really good at creating the statues then that might be what you do
statues then that might be what you do
statues then that might be what you do you might find 12 partners you do one a
you might find 12 partners you do one a
you might find 12 partners you do one a month and you can come back and repeat
month and you can come back and repeat
month and you can come back and repeat same things like that magazine that you
same things like that magazine that you
same things like that magazine that you did it with it doesn’t have to be only
did it with it doesn’t have to be only
did it with it doesn’t have to be only one time thing you come back to them in
one time thing you come back to them in
one time thing you come back to them in six months or in a year and do it all
six months or in a year and do it all
six months or in a year and do it all over again because they’ll have new
over again because they’ll have new
over again because they’ll have new readers and the readers who read it last
readers and the readers who read it last
readers and the readers who read it last time may not have seen it and so it
time may not have seen it and so it
time may not have seen it and so it could also be a good reminder maybe they
could also be a good reminder maybe they
could also be a good reminder maybe they weren’t ready to buy at that time now
weren’t ready to buy at that time now
weren’t ready to buy at that time now they’re ready to buy now so if it worked
they’re ready to buy now so if it worked
they’re ready to buy now so if it worked out well with that magazine keep them on
out well with that magazine keep them on
out well with that magazine keep them on board and do it again again in six
board and do it again again in six
board and do it again again in six months or a year but don’t just do it as
months or a year but don’t just do it as
months or a year but don’t just do it as kind of a one-time thing and then find
kind of a one-time thing and then find
kind of a one-time thing and then find other partners and if you do one per
other partners and if you do one per
other partners and if you do one per month with different publications or
month with different publications or
month with different publications or partners where there’s an opportunity
partners where there’s an opportunity
partners where there’s an opportunity for them to promote you and and you can
for them to promote you and and you can
for them to promote you and and you can help them by creating the statue that
help them by creating the statue that
help them by creating the statue that could be a great way to focus on what
could be a great way to focus on what
could be a great way to focus on what you’re really good eye which is creating
you’re really good eye which is creating
you’re really good eye which is creating you know the statues and they focus on
you know the statues and they focus on
you know the statues and they focus on you know helping promote you to their
you know helping promote you to their
you know helping promote you to their audience which they can be you know
audience which they can be you know
audience which they can be you know hopefully really good at to their
hopefully really good at to their
hopefully really good at to their business you’ll find that some are
business you’ll find that some are
business you’ll find that some are really good and some aren’t really good
really good and some aren’t really good
really good and some aren’t really good so this magazine was a winner that’s
so this magazine was a winner that’s
so this magazine was a winner that’s awesome you want to find you know love
awesome you want to find you know love
awesome you want to find you know love and other winners and you can just
and other winners and you can just
and other winners and you can just repeat through every year some you know
repeat through every year some you know
repeat through every year some you know won’t be that successful and so you you
won’t be that successful and so you you
won’t be that successful and so you you know you don’t use them again the next
know you don’t use them again the next
know you don’t use them again the next time around and the ones who are really
time around and the ones who are really
time around and the ones who are really good you stick with and something that’s
good you stick with and something that’s
good you stick with and something that’s really specific like what you do and you
really specific like what you do and you
really specific like what you do and you said your boss does really really high
said your boss does really really high
said your boss does really really high in staircases
in staircases
in staircases you probably won’t have too many awesome
you probably won’t have too many awesome
you probably won’t have too many awesome potential partners so even if you find
potential partners so even if you find
potential partners so even if you find five or six like if you had six partners
five or six like if you had six partners
five or six like if you had six partners and you just did it twice here with each
and you just did it twice here with each
and you just did it twice here with each partner that could be enough to drive a
partner that could be enough to drive a
partner that could be enough to drive a lot of new business to your company so
lot of new business to your company so
lot of new business to your company so that’s where I would start you’ve
that’s where I would start you’ve
that’s where I would start you’ve already had some proof of success you
already had some proof of success you
already had some proof of success you can use as a case study to go and talk
can use as a case study to go and talk
can use as a case study to go and talk to other companies and it allows you to
to other companies and it allows you to
to other companies and it allows you to focus on what you’re really good at
focus on what you’re really good at
focus on what you’re really good at which is creating the actual bronze
which is creating the actual bronze
which is creating the actual bronze statues and hopefully you get a nice
statues and hopefully you get a nice
statues and hopefully you get a nice good commission check out of it so
good commission check out of it so
good commission check out of it so thanks for the question you have to be
thanks for the question you have to be
thanks for the question you have to be welcome to the forums it’s great to have
welcome to the forums it’s great to have
welcome to the forums it’s great to have you as a member and for those of you
you as a member and for those of you
you as a member and for those of you watching if you liked the video please
watching if you liked the video please
watching if you liked the video please give it a thumbs up below I love seeing
give it a thumbs up below I love seeing
give it a thumbs up below I love seeing those come in and if you have a comment
those come in and if you have a comment
those come in and if you have a comment about this video or question for your
about this video or question for your
about this video or question for your own company or business feel free to
own company or business feel free to
own company or business feel free to leave it in the comment section below I
leave it in the comment section below I
leave it in the comment section below I always read those they always applied so
always read those they always applied so
always read those they always applied so thank you and I’ll see you on the next
thank you and I’ll see you on the next
thank you and I’ll see you on the next episode
”
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