we want to psychologically figure out how to manipulate you as fast as
how to manipulate you as fast as
how to manipulate you as fast as possible and then give you back that
possible and then give you back that
possible and then give you back that dopamine hit we did that brilliantly at
dopamine hit we did that brilliantly at
dopamine hit we did that brilliantly at Facebook Instagram has done it whatsapp
Facebook Instagram has done it whatsapp
Facebook Instagram has done it whatsapp has done it
has done it
has done it you know snapchat has done it Twitter
you know snapchat has done it Twitter
you know snapchat has done it Twitter has done it I love that analogy you made
has done it I love that analogy you made
has done it I love that analogy you made on 60 minutes about the slot machine
on 60 minutes about the slot machine
on 60 minutes about the slot machine yeah that the phone is really a slot
yeah that the phone is really a slot
yeah that the phone is really a slot machine and every time people are
machine and every time people are
machine and every time people are checking they want they want to get of
checking they want they want to get of
checking they want they want to get of them some sort of goose
them some sort of goose
them some sort of goose I mean it’s built into our brains of
I mean it’s built into our brains of
I mean it’s built into our brains of variable scheduled rewards so if you
variable scheduled rewards so if you
variable scheduled rewards so if you pull a lever and sometimes you get a
pull a lever and sometimes you get a
pull a lever and sometimes you get a reward and sometimes you don’t sometimes
reward and sometimes you don’t sometimes
reward and sometimes you don’t sometimes you get a reward like you’re invited to
you get a reward like you’re invited to
you get a reward like you’re invited to the Bill Maher show and sometimes you
the Bill Maher show and sometimes you
the Bill Maher show and sometimes you pull your lever and you get a newsletter
pull your lever and you get a newsletter
pull your lever and you get a newsletter on email you want to throw away it makes
on email you want to throw away it makes
on email you want to throw away it makes it addictive and so everything about our
it addictive and so everything about our
it addictive and so everything about our phone accidentally becomes a slot
phone accidentally becomes a slot
phone accidentally becomes a slot machine because it could be a text
machine because it could be a text
machine because it could be a text message from someone you love or it
message from someone you love or it
message from someone you love or it could be nothing but the more frequently
could be nothing but the more frequently
could be nothing but the more frequently a buzzes the more it conditions us to
a buzzes the more it conditions us to
a buzzes the more it conditions us to check more and so it’s obviously leading
check more and so it’s obviously leading
check more and so it’s obviously leading to these kind of addictive problems that
to these kind of addictive problems that
to these kind of addictive problems that everybody feels right if the thought
everybody feels right if the thought
everybody feels right if the thought process that went into building these
process that went into building these
process that went into building these applications Facebook being the first of
applications Facebook being the first of
applications Facebook being the first of them to really understand it that
them to really understand it that
them to really understand it that thought process was all about how do we
thought process was all about how do we
thought process was all about how do we consume as much of your time and
consume as much of your time and
consume as much of your time and conscious attention as possible and that
conscious attention as possible and that
conscious attention as possible and that means that we need to sort of give you a
means that we need to sort of give you a
means that we need to sort of give you a little dopamine hit every once in a
little dopamine hit every once in a
little dopamine hit every once in a while because someone liked or commented
while because someone liked or commented
while because someone liked or commented on a photo or a post or whatever and
on a photo or a post or whatever and
on a photo or a post or whatever and that’s going to get you to contribute
that’s going to get you to contribute
that’s going to get you to contribute more content and that’s gonna get you
more content and that’s gonna get you
more content and that’s gonna get you you know more likes and comments on it’s
you know more likes and comments on it’s
you know more likes and comments on it’s a it’s a valid it’s a social validation
a it’s a valid it’s a social validation
a it’s a valid it’s a social validation feedback loop that that it’s like I mean
feedback loop that that it’s like I mean
feedback loop that that it’s like I mean it’s exactly the kind of thing that a
it’s exactly the kind of thing that a
it’s exactly the kind of thing that a that a hacker like myself would come up
that a hacker like myself would come up
that a hacker like myself would come up with because you’re exploiting a
with because you’re exploiting a
with because you’re exploiting a vulnerability in in human psychology and
vulnerability in in human psychology and
vulnerability in in human psychology and I just I think that we you know we the
I just I think that we you know we the
I just I think that we you know we the inventors creators you know and it’s
inventors creators you know and it’s
inventors creators you know and it’s it’s me it’s mark it’s the you know
it’s me it’s mark it’s the you know
it’s me it’s mark it’s the you know Kevin Systrom and Instagram it’s all of
Kevin Systrom and Instagram it’s all of
Kevin Systrom and Instagram it’s all of these people understood this consciously
these people understood this consciously
these people understood this consciously and we did it anyway
and we did it anyway
and we did it anyway what are some examples of you know apps
what are some examples of you know apps
what are some examples of you know apps that people use on a pretty regular
that people use on a pretty regular
that people use on a pretty regular basis and in ways that these companies
basis and in ways that these companies
basis and in ways that these companies are drying this in have you noticed if
are drying this in have you noticed if
are drying this in have you noticed if you ever log into Twitter as an example
you ever log into Twitter as an example
you ever log into Twitter as an example so there’s an extra delay that you don’t
so there’s an extra delay that you don’t
so there’s an extra delay that you don’t know how long it’s going to take it’s
know how long it’s going to take it’s
know how long it’s going to take it’s between two and three seconds where that
between two and three seconds where that
between two and three seconds where that the number of new notifications on
the number of new notifications on
the number of new notifications on Twitter you have so why is that there
Twitter you have so why is that there
Twitter you have so why is that there well it makes that into a what’s called
well it makes that into a what’s called
well it makes that into a what’s called a variable schedule reward it’s like a
a variable schedule reward it’s like a
a variable schedule reward it’s like a slot machine so you’re playing the slot
slot machine so you’re playing the slot
slot machine so you’re playing the slot machine and there’s a time delay and
machine and there’s a time delay and
machine and there’s a time delay and you’re in that time delay your
you’re in that time delay your
you’re in that time delay your anticipations building and then you get
anticipations building and then you get
anticipations building and then you get to see how many notifications I get and
to see how many notifications I get and
to see how many notifications I get and so you become more addicted to checking
so you become more addicted to checking
so you become more addicted to checking it again the next time that’s your real
it again the next time that’s your real
it again the next time that’s your real point is that these companies and that’s
point is that these companies and that’s
point is that these companies and that’s what I was saying in this essay a couple
what I was saying in this essay a couple
what I was saying in this essay a couple of weeks ago is that companies just like
of weeks ago is that companies just like
of weeks ago is that companies just like the tobacco companies just like food
the tobacco companies just like food
the tobacco companies just like food companies it’s not enough that we just
companies it’s not enough that we just
companies it’s not enough that we just like the product we have to be addicted
like the product we have to be addicted
like the product we have to be addicted to it and that is something kind of evil
to it and that is something kind of evil
to it and that is something kind of evil well and the reason though that this
well and the reason though that this
well and the reason though that this this this we need you to use it as much
this this we need you to use it as much
this this we need you to use it as much as possible thing comes from is because
as possible thing comes from is because
as possible thing comes from is because of the attention economy there’s only so
of the attention economy there’s only so
of the attention economy there’s only so much attention the attention economy
much attention the attention economy
much attention the attention economy right because when information gets
right because when information gets
right because when information gets abundant the only thing that’s left is
abundant the only thing that’s left is
abundant the only thing that’s left is attention gets scarce because there’s
attention gets scarce because there’s
attention gets scarce because there’s only our lives to fit it inside us so
only our lives to fit it inside us so
only our lives to fit it inside us so that it becomes hyper competitive and
that it becomes hyper competitive and
that it becomes hyper competitive and the reason people are stupider to your
the reason people are stupider to your
the reason people are stupider to your point is because they don’t read anymore
point is because they don’t read anymore
point is because they don’t read anymore and the reason they don’t read there’s
and the reason they don’t read there’s
and the reason they don’t read there’s no time yeah because they’re doing this
no time yeah because they’re doing this
no time yeah because they’re doing this bullshit anyone who uses social media
bullshit anyone who uses social media
bullshit anyone who uses social media might admit it can be hard to tear
might admit it can be hard to tear
might admit it can be hard to tear yourself away now the former head of
yourself away now the former head of
yourself away now the former head of Facebook says that’s exactly what the
Facebook says that’s exactly what the
Facebook says that’s exactly what the founders intended and like the site he
founders intended and like the site he
founders intended and like the site he helped create this morning he has our
helped create this morning he has our
helped create this morning he has our attention the 38 year old mogul admits
attention the 38 year old mogul admits
attention the 38 year old mogul admits he along with other pioneers of social
he along with other pioneers of social
he along with other pioneers of social media knew what they were doing we
media knew what they were doing we
media knew what they were doing we understood this consciously and we did
understood this consciously and we did
understood this consciously and we did it anyway
it anyway
it anyway Facebook estimates it’s more than 2
Facebook estimates it’s more than 2
Facebook estimates it’s more than 2 billion users spend about 50 minutes per
billion users spend about 50 minutes per
billion users spend about 50 minutes per day on its apps including Instagram and
day on its apps including Instagram and
day on its apps including Instagram and messenger it literally changes your
messenger it literally changes your
messenger it literally changes your relationship with society with each
relationship with society with each
relationship with society with each other while the medical community has
other while the medical community has
other while the medical community has yet to classify social media as
yet to classify social media as
yet to classify social media as addictive like alcohol or gambling one
addictive like alcohol or gambling one
addictive like alcohol or gambling one recent study found that participants who
recent study found that participants who
recent study found that participants who appeared to use social media most
appeared to use social media most
appeared to use social media most compulsively show changes in the part of
compulsively show changes in the part of
compulsively show changes in the part of the brain that controls impulse
turn it off that’s what I would say it’s
turn it off that’s what I would say it’s it’s it’s hard for young people now cuz
it’s it’s hard for young people now cuz
it’s it’s hard for young people now cuz they’re hooked they’re addicted if you
they’re hooked they’re addicted if you
they’re hooked they’re addicted if you don’t think you’re addicted and I’m
don’t think you’re addicted and I’m
don’t think you’re addicted and I’m talking about it anyone from the highest
talking about it anyone from the highest
talking about it anyone from the highest of the lows if you don’t think you’re
of the lows if you don’t think you’re
of the lows if you don’t think you’re addicted then see if you can turn it off
addicted then see if you can turn it off
addicted then see if you can turn it off for a week it got quiet it didn’t get
for a week it got quiet it didn’t get
for a week it got quiet it didn’t get real quiet it’s a tool so we should use
real quiet it’s a tool so we should use
real quiet it’s a tool so we should use it God has blessed us with free will now
it God has blessed us with free will now
it God has blessed us with free will now if we will magnify if we will on
if we will magnify if we will on
if we will magnify if we will on steroids you’re free to go in any
steroids you’re free to go in any
steroids you’re free to go in any direction you want it will allow you and
direction you want it will allow you and
direction you want it will allow you and it’s not the enemy
it’s not the enemy
it’s not the enemy it’s just the mat it’s it’s just a
it’s just the mat it’s it’s just a
it’s just the mat it’s it’s just a reflection of our own free will
reflection of our own free will
reflection of our own free will oh and and we all want to be liked but
oh and and we all want to be liked but
oh and and we all want to be liked but now we want to be liked by sixteen
now we want to be liked by sixteen
now we want to be liked by sixteen million and we’ll now some of us do
million and we’ll now some of us do
million and we’ll now some of us do anything to be liked we we used to do
anything to be liked we we used to do
anything to be liked we we used to do anything to be life but it was the by
anything to be life but it was the by
anything to be life but it was the by the person in front of you now was to be
the person in front of you now was to be
the person in front of you now was to be liked by sixteen million people that you
liked by sixteen million people that you
liked by sixteen million people that you don’t know we have to ask ourselves what
don’t know we have to ask ourselves what
don’t know we have to ask ourselves what is the long-term if not to the
is the long-term if not to the
is the long-term if not to the short-term effect of too much
short-term effect of too much
short-term effect of too much information people like to share after
information people like to share after
information people like to share after all we are social animals but somehow
all we are social animals but somehow
all we are social animals but somehow the age of social media has got us
the age of social media has got us
the age of social media has got us sharing more and more no matter how
sharing more and more no matter how
sharing more and more no matter how uninteresting it might be even though we
uninteresting it might be even though we
uninteresting it might be even though we know every post gives marketers more and
know every post gives marketers more and
know every post gives marketers more and more information about us so why do we
more information about us so why do we
more information about us so why do we do it and could we stop ourselves even
do it and could we stop ourselves even
do it and could we stop ourselves even if we try we have created tools that are
if we try we have created tools that are
if we try we have created tools that are ripping apart the social fabric of how
ripping apart the social fabric of how
ripping apart the social fabric of how society works that is truly where we are
society works that is truly where we are
society works that is truly where we are and I would encourage all of you as the
and I would encourage all of you as the
and I would encourage all of you as the future leaders of the world to really
future leaders of the world to really
future leaders of the world to really internalize how important this is if you
internalize how important this is if you
internalize how important this is if you feed the Beast that beast will destroy
feed the Beast that beast will destroy
feed the Beast that beast will destroy you if you push back on it we have a
you if you push back on it we have a
you if you push back on it we have a chance to control it and rein it in and
chance to control it and rein it in and
chance to control it and rein it in and it is a point in time where people need
it is a point in time where people need
it is a point in time where people need to hard break from some of these tools
to hard break from some of these tools
to hard break from some of these tools and the things that you rely on the
and the things that you rely on the
and the things that you rely on the short-term dopamine driven feedback
short-term dopamine driven feedback
short-term dopamine driven feedback loops that we have created are
loops that we have created are
loops that we have created are destroying how society works no civil
destroying how society works no civil
destroying how society works no civil discourse no cooperation misinformation
discourse no cooperation misinformation
discourse no cooperation misinformation miss truth and it’s not an American
miss truth and it’s not an American
miss truth and it’s not an American problem this is not about Russian ads
problem this is not about Russian ads
problem this is not about Russian ads this is a global problem today wherever
this is a global problem today wherever
this is a global problem today wherever we go we’re inevitably surrounded by
we go we’re inevitably surrounded by
we go we’re inevitably surrounded by fellow citizens staring into their
fellow citizens staring into their
fellow citizens staring into their phones as we usually are to so the goal
phones as we usually are to so the goal
phones as we usually are to so the goal is to keep us on our devices longer why
is to keep us on our devices longer why
is to keep us on our devices longer why for any company whose business model is
for any company whose business model is
for any company whose business model is advertising or an engagement based
advertising or an engagement based
advertising or an engagement based advertising meaning they care about the
advertising meaning they care about the
advertising meaning they care about the amount of time someone spends on the
amount of time someone spends on the
amount of time someone spends on the product you know they make more money
product you know they make more money
product you know they make more money the more time people spend so the game
the more time people spend so the game
the more time people spend so the game becomes how can I throw different
becomes how can I throw different
becomes how can I throw different persuasive techniques to get people to
persuasive techniques to get people to
persuasive techniques to get people to stay to spend as long as possible and to
stay to spend as long as possible and to
stay to spend as long as possible and to come back tomorrow today we live in a
come back tomorrow today we live in a
come back tomorrow today we live in a world now where it is easy to confuse
world now where it is easy to confuse
world now where it is easy to confuse truth and popularity and you can use
truth and popularity and you can use
truth and popularity and you can use money to amplify whatever you believe
money to amplify whatever you believe
money to amplify whatever you believe and get people to believe that what is
and get people to believe that what is
and get people to believe that what is popular is now truthful and what is not
popular is now truthful and what is not
popular is now truthful and what is not popular may not be truthful and the
popular may not be truthful and the
popular may not be truthful and the reality is now I can take money and I
reality is now I can take money and I
reality is now I can take money and I can use that through all of these social
can use that through all of these social
can use that through all of these social media systems that exist to hundreds of
media systems that exist to hundreds of
media systems that exist to hundreds of millions of people and I can convince
millions of people and I can convince
millions of people and I can convince all of Joe’s friends and everybody like
all of Joe’s friends and everybody like
all of Joe’s friends and everybody like him of my opinion in very subtle in
him of my opinion in very subtle in
him of my opinion in very subtle in small ways and he can do the same to me
small ways and he can do the same to me
small ways and he can do the same to me we can do that about vaccines we can do
we can do that about vaccines we can do
we can do that about vaccines we can do that about gay rights we can do that
that about gay rights we can do that
that about gay rights we can do that about bathroom laws we can do that about
about bathroom laws we can do that about
about bathroom laws we can do that about ROI more and so I think the question we
ROI more and so I think the question we
ROI more and so I think the question we have to ask ourselves is how do we live
have to ask ourselves is how do we live
have to ask ourselves is how do we live in a world where this is now possible so
in a world where this is now possible so
in a world where this is now possible so how do we prevent social media from not
how do we prevent social media from not
how do we prevent social media from not being a delivery system for fake news
being a delivery system for fake news
being a delivery system for fake news because Hillary Clinton was out talking
because Hillary Clinton was out talking
because Hillary Clinton was out talking about this this week and she said the
about this this week and she said the
about this this week and she said the other side was using content that was
other side was using content that was
other side was using content that was just flat-out false and delivering it in
just flat-out false and delivering it in
just flat-out false and delivering it in a very personalized way if you look at
a very personalized way if you look at
a very personalized way if you look at Facebook the vast majority of the news
Facebook the vast majority of the news
Facebook the vast majority of the news items posted were fake what do we do
items posted were fake what do we do
items posted were fake what do we do about this well I mean so the thing is
about this well I mean so the thing is
about this well I mean so the thing is there’s this myth
there’s this myth
there’s this myth that technology is neutral that it’s up
that technology is neutral that it’s up
that technology is neutral that it’s up to us to choose how we use it therefore
to us to choose how we use it therefore
to us to choose how we use it therefore these platforms are not responsible
these platforms are not responsible
these platforms are not responsible it is not true because the debugged room
it is not true because the debugged room
it is not true because the debugged room because these companies not because
because these companies not because
because these companies not because they’re evil but they need to get as
they’re evil but they need to get as
they’re evil but they need to get as much attention as possible near Eve so
much attention as possible near Eve so
much attention as possible near Eve so if something that is sensational if
if something that is sensational if
if something that is sensational if something is sensational they have to
something is sensational they have to
something is sensational they have to show you the sensational thing that you
show you the sensational thing that you
show you the sensational thing that you gets more attention than if they showed
gets more attention than if they showed
gets more attention than if they showed you complex things that got less
you complex things that got less
you complex things that got less attention they have to and you know
attention they have to and you know
attention they have to and you know anybody runs a website or you know knows
anybody runs a website or you know knows
anybody runs a website or you know knows this what all of these systems do every
this what all of these systems do every
this what all of these systems do every single one is it exploits our own
single one is it exploits our own
single one is it exploits our own natural tendencies in human beings to
natural tendencies in human beings to
natural tendencies in human beings to get and want feedback and that feedback
get and want feedback and that feedback
get and want feedback and that feedback chemically speaking is the release of
chemically speaking is the release of
chemically speaking is the release of dopamine in your brain and so what these
dopamine in your brain and so what these
dopamine in your brain and so what these feedback loops – and they exist
feedback loops – and they exist
feedback loops – and they exist everywhere in Call of Duty and other
everywhere in Call of Duty and other
everywhere in Call of Duty and other video games in social networking sites
video games in social networking sites
video games in social networking sites they get you to react and I think that
they get you to react and I think that
they get you to react and I think that if you get to desensitize and you need
if you get to desensitize and you need
if you get to desensitize and you need it over and over and over again then you
it over and over and over again then you
it over and over and over again then you become actually detached from the world
become actually detached from the world
become actually detached from the world in which you live I’m callous you become
in which you live I’m callous you become
in which you live I’m callous you become crude I don’t live in front of your
crude I don’t live in front of your
crude I don’t live in front of your screen
”
Be First to Comment