JDI get wealthy what do you think about storytelling in marketing so I just
storytelling in marketing so I just
storytelling in marketing so I just wanna make sure I understand the
wanna make sure I understand the
wanna make sure I understand the question too and I don’t know if he’s on
question too and I don’t know if he’s on
question too and I don’t know if he’s on here if you can reach out but well by
here if you can reach out but well by
here if you can reach out but well by storytelling out thinking you mean
storytelling out thinking you mean
storytelling out thinking you mean content the content that you’re
content the content that you’re
content the content that you’re providing to your audience yeah I would
providing to your audience yeah I would
providing to your audience yeah I would I would I would assume so okay I mean
I would I would assume so okay I mean
I would I would assume so okay I mean the things that you want to look at when
the things that you want to look at when
the things that you want to look at when you’re starting to create or write or
you’re starting to create or write or
you’re starting to create or write or send down any content is start looking
send down any content is start looking
send down any content is start looking at the type of keywords that if you have
at the type of keywords that if you have
at the type of keywords that if you have Google Analytics or any type of other
Google Analytics or any type of other
Google Analytics or any type of other analytical tool that you might be using
analytical tool that you might be using
analytical tool that you might be using look at certain keywords that people are
look at certain keywords that people are
look at certain keywords that people are responding to right so for us we look at
responding to right so for us we look at
responding to right so for us we look at things like email automation email
things like email automation email
things like email automation email marketing the other thing is if you’ve
marketing the other thing is if you’ve
marketing the other thing is if you’ve put out other types of content in the
put out other types of content in the
put out other types of content in the past get in the habit of tagging every
past get in the habit of tagging every
past get in the habit of tagging every piece of content you put out there when
piece of content you put out there when
piece of content you put out there when I say tagging with Google Analytics you
I say tagging with Google Analytics you
I say tagging with Google Analytics you have four dimensions right so a source
have four dimensions right so a source
have four dimensions right so a source medium campaign name to that content you
medium campaign name to that content you
medium campaign name to that content you should be providing a tag for each piece
should be providing a tag for each piece
should be providing a tag for each piece of content so you can understand what’s
of content so you can understand what’s
of content so you can understand what’s being more receptive to your audience
being more receptive to your audience
being more receptive to your audience right so who is reading your blog post
right so who is reading your blog post
right so who is reading your blog post or anything along those lines and same
or anything along those lines and same
or anything along those lines and same thing with email marketing if you’re
thing with email marketing if you’re
thing with email marketing if you’re sending out certain types of newsletters
sending out certain types of newsletters
sending out certain types of newsletters or pieces of broadcast you always want
or pieces of broadcast you always want
or pieces of broadcast you always want to make sure that you’re understanding
to make sure that you’re understanding
to make sure that you’re understanding how people are reacting to it and you
how people are reacting to it and you
how people are reacting to it and you just want to try to follow that type of
just want to try to follow that type of
just want to try to follow that type of pattern throughout the course of your
pattern throughout the course of your
pattern throughout the course of your business honestly throughout the end of
business honestly throughout the end of
business honestly throughout the end of time if possible yes storytelling is
time if possible yes storytelling is
time if possible yes storytelling is super important you know we before we
super important you know we before we
super important you know we before we got on this call we’re talking about
got on this call we’re talking about
got on this call we’re talking about Star Wars and how Michael has to wait
Star Wars and how Michael has to wait
Star Wars and how Michael has to wait till Wednesday before you can see it
till Wednesday before you can see it
till Wednesday before you can see it like it’s just a great story right has
like it’s just a great story right has
like it’s just a great story right has built a multi-billion dollar industry I
built a multi-billion dollar industry I
built a multi-billion dollar industry I think your advantage as an entrepreneur
think your advantage as an entrepreneur
think your advantage as an entrepreneur is your story the way that you stand out
is your story the way that you stand out
is your story the way that you stand out the way you compete against the huge
the way you compete against the huge
the way you compete against the huge companies in the industry is your story
companies in the industry is your story
companies in the industry is your story like why don’t you do this let me feel
like why don’t you do this let me feel
like why don’t you do this let me feel your passion because if if you are doing
your passion because if if you are doing
your passion because if if you are doing you know the same thing as a big
you know the same thing as a big
you know the same thing as a big competitor and you want to offer the
competitor and you want to offer the
competitor and you want to offer the same price why would I ever go with you
same price why would I ever go with you
same price why would I ever go with you right I’m gonna go with somebody else
right I’m gonna go with somebody else
right I’m gonna go with somebody else that has the brand name the recognition
that has the brand name the recognition
that has the brand name the recognition the trust so then you have to cut your
the trust so then you have to cut your
the trust so then you have to cut your price which isn’t the business that you
price which isn’t the business that you
price which isn’t the business that you want to begin so the difference is your
want to begin so the difference is your
want to begin so the difference is your ability to tell your story
ability to tell your story
ability to tell your story is if I feel your passion about what
is if I feel your passion about what
is if I feel your passion about what you’re doing and I can relate to you
you’re doing and I can relate to you
you’re doing and I can relate to you then I’m much more likely to want to buy
then I’m much more likely to want to buy
then I’m much more likely to want to buy from you and I think too many
from you and I think too many
from you and I think too many entrepreneurs hide behind a corporate
entrepreneurs hide behind a corporate
entrepreneurs hide behind a corporate looking website because it looks
looking website because it looks
looking website because it looks professional put your picture on your
professional put your picture on your
professional put your picture on your website tell us why you started this
website tell us why you started this
website tell us why you started this thing right in your email campaign let
thing right in your email campaign let
thing right in your email campaign let me feel your your passion right like one
me feel your your passion right like one
me feel your your passion right like one of the emails should say why you started
of the emails should say why you started
of the emails should say why you started this business and why you’re so excited
this business and why you’re so excited
this business and why you’re so excited about it when you’re providing content
about it when you’re providing content
about it when you’re providing content tell me your personal take on it right
tell me your personal take on it right
tell me your personal take on it right not just here the facts and figures but
not just here the facts and figures but
not just here the facts and figures but tell me what it means to you
tell me what it means to you
tell me what it means to you that’s your ability to create a personal
that’s your ability to create a personal
that’s your ability to create a personal relationship with people that will then
relationship with people that will then
relationship with people that will then convert really well to building trust
convert really well to building trust
convert really well to building trust and then to closing clients
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