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How to START with no finances or guidance – Evan & @SKellyCEO


Chantelle I want to be my own company of

Chantelle I want to be my own company of organic products for the body but i have

organic products for the body but i have

organic products for the body but i have no finances now or guidance as to how i

no finances now or guidance as to how i

no finances now or guidance as to how i start who do I seek advice from I am 28

start who do I seek advice from I am 28

start who do I seek advice from I am 28 years old so starting the company we’re

years old so starting the company we’re

years old so starting the company we’re going to progress doesn’t have finances

going to progress doesn’t have finances

going to progress doesn’t have finances needs wisdom guidance 28 years old

needs wisdom guidance 28 years old

needs wisdom guidance 28 years old Chantelle southern come this is an

Chantelle southern come this is an

Chantelle southern come this is an interesting one because this is yeah you

interesting one because this is yeah you

interesting one because this is yeah you could argue a pretty crowded market so I

could argue a pretty crowded market so I

could argue a pretty crowded market so I think you need a differentiated what is

think you need a differentiated what is

think you need a differentiated what is it you’ve got around organic products

it you’ve got around organic products

it you’ve got around organic products whether it’s skincare or whatever which

whether it’s skincare or whatever which

whether it’s skincare or whatever which is very different i think to Evans point

is very different i think to Evans point

is very different i think to Evans point you’ve got to really believe in your

you’ve got to really believe in your

you’ve got to really believe in your product you’ve got to love your idea you

product you’ve got to love your idea you

product you’ve got to love your idea you gotta love your product because that’s

gotta love your product because that’s

gotta love your product because that’s the first essence you got to have you

the first essence you got to have you

the first essence you got to have you got then think secondly how do i

got then think secondly how do i

got then think secondly how do i differentiate myself because you know

differentiate myself because you know

differentiate myself because you know there’s this candidly it’s probably a

there’s this candidly it’s probably a

there’s this candidly it’s probably a sea of mediocre fights out there but

sea of mediocre fights out there but

sea of mediocre fights out there but it’s a noisy market so what do you do

it’s a noisy market so what do you do

it’s a noisy market so what do you do differently and then all the other

differently and then all the other

differently and then all the other things evans talked about in terms of

things evans talked about in terms of

things evans talked about in terms of kind of market testing market tested

kind of market testing market tested

kind of market testing market tested with your friends market st with other

with your friends market st with other

with your friends market st with other people find the market and then again

people find the market and then again

people find the market and then again once you’ve done that then you can scale

once you’ve done that then you can scale

once you’ve done that then you can scale up set up a website whatever in terms of

up set up a website whatever in terms of

up set up a website whatever in terms of the distribution make it a point to use

the distribution make it a point to use

the distribution make it a point to use great products like sage pay on your

great products like sage pay on your

great products like sage pay on your website you can do all that sort of

website you can do all that sort of

website you can do all that sort of stuff as well now what i would argue is

stuff as well now what i would argue is

stuff as well now what i would argue is when you sell but no money don’t

when you sell but no money don’t

when you sell but no money don’t underestimate it because if you got good

underestimate it because if you got good

underestimate it because if you got good products with all these things golden

products with all these things golden

products with all these things golden rule of business is net expenses get

rule of business is net expenses get

rule of business is net expenses get ahead of revenues so go and do a bit of

ahead of revenues so go and do a bit of

ahead of revenues so go and do a bit of test driving with stuff even your

test driving with stuff even your

test driving with stuff even your friends if it’s a great product they’ll

friends if it’s a great product they’ll

friends if it’s a great product they’ll pay five bucks for it and with these

pay five bucks for it and with these

pay five bucks for it and with these sort of products typically the

sort of products typically the

sort of products typically the manufacturing costs it should be like

manufacturing costs it should be like

manufacturing costs it should be like eighty ninety percent gross margin

eighty ninety percent gross margin

eighty ninety percent gross margin business so if you got the sort of

business so if you got the sort of

business so if you got the sort of pricing right you could do test drive

pricing right you could do test drive

pricing right you could do test drive and you could get in enough money to go

and you could get in enough money to go

and you could get in enough money to go to the next stage and you kind of want

to the next stage and you kind of want

to the next stage and you kind of want to break it down and skinny it down in

to break it down and skinny it down in

to break it down and skinny it down in these little increments well you don’t

these little increments well you don’t

these little increments well you don’t scale up or do stupid stuff but you just

scale up or do stupid stuff but you just

scale up or do stupid stuff but you just do baby steps on a big idea that you you

do baby steps on a big idea that you you

do baby steps on a big idea that you you go to a market but it is a crowded

go to a market but it is a crowded

go to a market but it is a crowded market I think Evans got a lot of

market I think Evans got a lot of

market I think Evans got a lot of experience in this space so what are

experience in this space so what are

experience in this space so what are your thoughts of them to me either lack

your thoughts of them to me either lack

your thoughts of them to me either lack of financing is similar to somebody seen

of financing is similar to somebody seen

of financing is similar to somebody seen there too

there too

there too or they’re too young it’s just another

or they’re too young it’s just another

or they’re too young it’s just another limiting belief it’s another excuse it’s

limiting belief it’s another excuse it’s

limiting belief it’s another excuse it’s it’s like oh I don’t come from the right

it’s like oh I don’t come from the right

it’s like oh I don’t come from the right family or I didn’t get the right

family or I didn’t get the right

family or I didn’t get the right education or you know in my country you

education or you know in my country you

education or you know in my country you can’t do this and it’s never about the

can’t do this and it’s never about the

can’t do this and it’s never about the resources as an entrepreneur it’s about

resources as an entrepreneur it’s about

resources as an entrepreneur it’s about you’re resourceful pneus and if you go

you’re resourceful pneus and if you go

you’re resourceful pneus and if you go back and you look at any other guys who

back and you look at any other guys who

back and you look at any other guys who have started the companies that you look

have started the companies that you look

have started the companies that you look up to in the cosmetics business look at

up to in the cosmetics business look at

up to in the cosmetics business look at the founder you know they started in

the founder you know they started in

the founder you know they started in their kitchen miss teen ingredients

their kitchen miss teen ingredients

their kitchen miss teen ingredients putting things in jars and selling them

putting things in jars and selling them

putting things in jars and selling them like you may not look at uh you know the

like you may not look at uh you know the

like you may not look at uh you know the body shop now and say you know a lot I

body shop now and say you know a lot I

body shop now and say you know a lot I need to get that kind of distribution

need to get that kind of distribution

need to get that kind of distribution and that’s not possible I need to raise

and that’s not possible I need to raise

and that’s not possible I need to raise millions of dollars to do it but the

millions of dollars to do it but the

millions of dollars to do it but the body shop was started because I need

body shop was started because I need

body shop was started because I need erotic her husband left her to go ride a

erotic her husband left her to go ride a

erotic her husband left her to go ride a horse from Argentina to New York City

horse from Argentina to New York City

horse from Argentina to New York City that was his dream and so took him a

that was his dream and so took him a

that was his dream and so took him a year and a half to do that and so she

year and a half to do that and so she

year and a half to do that and so she need to make money support herself with

need to make money support herself with

need to make money support herself with her husband on this huge trip and so she

her husband on this huge trip and so she

her husband on this huge trip and so she just started selling stuff that she made

just started selling stuff that she made

just started selling stuff that she made in jars and that’s the start right so

in jars and that’s the start right so

in jars and that’s the start right so it’s never about how much money you have

it’s never about how much money you have

it’s never about how much money you have get started now with what you have and

get started now with what you have and

get started now with what you have and start selling to your friends and to

start selling to your friends and to

start selling to your friends and to Stevens Point find something that’s

Stevens Point find something that’s

Stevens Point find something that’s different because there are a ton of

different because there are a ton of

different because there are a ton of products out there but it’s don’t don’t

products out there but it’s don’t don’t

products out there but it’s don’t don’t hold onto the excuse that I don’t have

hold onto the excuse that I don’t have

hold onto the excuse that I don’t have the money to do this because it’s always

the money to do this because it’s always

the money to do this because it’s always about how resourceful you are and the

about how resourceful you are and the

about how resourceful you are and the most successful entrepreneurs likely

most successful entrepreneurs likely

most successful entrepreneurs likely started with less than what you already

started with less than what you already

started with less than what you already have right now you already have all the

have right now you already have all the

have right now you already have all the resources you need to be successful Evan

resources you need to be successful Evan

resources you need to be successful Evan message I think that it’s a key key

message I think that it’s a key key

message I think that it’s a key key aspect of the greater the innovation and

aspect of the greater the innovation and

aspect of the greater the innovation and the more creative you get the less money

the more creative you get the less money

the more creative you get the less money you have because you have to and and

you have because you have to and and

you have because you have to and and actually even even though you know such

actually even even though you know such

actually even even though you know such as a big company buys I say to be where

as a big company buys I say to be where

as a big company buys I say to be where every day treat the company’s money as

every day treat the company’s money as

every day treat the company’s money as if it’s your own sink like a start-up

if it’s your own sink like a start-up

if it’s your own sink like a start-up you know what would you do what would

you know what would you do what would

you know what would you do what would you stop what were you double down the

you stop what were you double down the

you stop what were you double down the how how do we make a difference to

how how do we make a difference to

how how do we make a difference to customers and I think the greatest

customers and I think the greatest

customers and I think the greatest entrepreneurs I’d met you know whether

entrepreneurs I’d met you know whether

entrepreneurs I’d met you know whether it’s the Branson’s all these guys it

it’s the Branson’s all these guys it

it’s the Branson’s all these guys it just started with nothing they started

just started with nothing they started

just started with nothing they started with you know he is a guy who started

with you know he is a guy who started

with you know he is a guy who started with a loan from his arm you know a

with a loan from his arm you know a

with a loan from his arm you know a couple of hundred bucks and that would

couple of hundred bucks and that would

couple of hundred bucks and that would sit and then build a multi-million

sit and then build a multi-million

sit and then build a multi-million Empire now I do

Empire now I do

Empire now I do think is a good kind of culture and

think is a good kind of culture and

think is a good kind of culture and philosophy to run your business kind of

philosophy to run your business kind of

philosophy to run your business kind of Lena mean even when you scale up but

Lena mean even when you scale up but

Lena mean even when you scale up but starting you’ve got a pic pic

starting you’ve got a pic pic

starting you’ve got a pic pic something’s big idea pursue your

something’s big idea pursue your

something’s big idea pursue your passions get a product 8 even if you

passions get a product 8 even if you

passions get a product 8 even if you kind of mix it in the kitchens get a fan

kind of mix it in the kitchens get a fan

kind of mix it in the kitchens get a fan base and then think about you know the

base and then think about you know the

base and then think about you know the other innovations what other mixes or

other innovations what other mixes or

other innovations what other mixes or never think that you’re locked into a

never think that you’re locked into a

never think that you’re locked into a kind of cul-de-sac where you have to do

kind of cul-de-sac where you have to do

kind of cul-de-sac where you have to do the same all the time early stage of

the same all the time early stage of

the same all the time early stage of business you got to be innovating all

business you got to be innovating all

business you got to be innovating all the time you might even change the

the time you might even change the

the time you might even change the product every day based on feedback from

product every day based on feedback from

product every day based on feedback from your customers and I think the other

your customers and I think the other

your customers and I think the other thing that’s really important there is

thing that’s really important there is

thing that’s really important there is what it does is be open in your mind to

what it does is be open in your mind to

what it does is be open in your mind to where it takes you because you’ll never

where it takes you because you’ll never

where it takes you because you’ll never know where you end up as a business and

know where you end up as a business and

know where you end up as a business and and every business that starts with an

and every business that starts with an

and every business that starts with an idea the end product that they build is

idea the end product that they build is

idea the end product that they build is very often different from where they

very often different from where they

very often different from where they started so be very open to that FIBA and

started so be very open to that FIBA and

started so be very open to that FIBA and again through social media wow what a

again through social media wow what a

again through social media wow what a great way to get social antenna on what

great way to get social antenna on what

great way to get social antenna on what your customers love about your products

your customers love about your products

your customers love about your products and what you need to change ya mean to

and what you need to change ya mean to

and what you need to change ya mean to that point you look at a couple like

that point you look at a couple like

that point you look at a couple like Wrigley’s that’s made his fortune in

Wrigley’s that’s made his fortune in

Wrigley’s that’s made his fortune in gone they started off selling baking

gone they started off selling baking

gone they started off selling baking soda and gum was just a bonus that for

soda and gum was just a bonus that for

soda and gum was just a bonus that for every you know five packs of baking soda

every you know five packs of baking soda

every you know five packs of baking soda you get a free pack of gum and the gum

you get a free pack of gum and the gum

you get a free pack of gum and the gum just took off so started selling the gum

just took off so started selling the gum

just took off so started selling the gum you look at BMW and their logo that

you look at BMW and their logo that

you look at BMW and their logo that circle is a propeller because they still

circle is a propeller because they still

circle is a propeller because they still go up making airplanes and then they got

go up making airplanes and then they got

go up making airplanes and then they got out of the airplane business and one of

out of the airplane business and one of

out of the airplane business and one of the cars and so it’s it’s super common

the cars and so it’s it’s super common

the cars and so it’s it’s super common to the switch

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