how did I sell my product to have customers in over 30 countries I’m going
customers in over 30 countries I’m going
customers in over 30 countries I’m going to answer that question in today’s
to answer that question in today’s
to answer that question in today’s episode of ask Evan so I got a question
episode of ask Evan so I got a question
episode of ask Evan so I got a question for one of my loyal youtube viewers love
for one of my loyal youtube viewers love
for one of my loyal youtube viewers love you guys
you guys
you guys crap stuff who wrote in to say bro you
crap stuff who wrote in to say bro you
crap stuff who wrote in to say bro you sold a software company to Johnson
sold a software company to Johnson
sold a software company to Johnson Johnson which is a huge company with
Johnson which is a huge company with
Johnson which is a huge company with over 100 years of experience that means
over 100 years of experience that means
over 100 years of experience that means your software was somehow unique I want
your software was somehow unique I want
your software was somehow unique I want to know everything you’re willing to
to know everything you’re willing to
to know everything you’re willing to share I’m working with a web-based
share I’m working with a web-based
share I’m working with a web-based software myself and no it’s not easy
software myself and no it’s not easy
software myself and no it’s not easy I’d be the happiest guy on the planet if
I’d be the happiest guy on the planet if
I’d be the happiest guy on the planet if I had a software clients in over 30
I had a software clients in over 30
I had a software clients in over 30 countries how much you willing to share
countries how much you willing to share
countries how much you willing to share let me know this is a great question and
let me know this is a great question and
let me know this is a great question and just a note of clarification I didn’t
just a note of clarification I didn’t
just a note of clarification I didn’t sell my company to Johnson & Johnson I
sell my company to Johnson & Johnson I
sell my company to Johnson & Johnson I sold it to a Japanese company but I sold
sold it to a Japanese company but I sold
sold it to a Japanese company but I sold to Johnson Johnson as one of my clients
to Johnson Johnson as one of my clients
to Johnson Johnson as one of my clients they bought our software and yes it was
they bought our software and yes it was
they bought our software and yes it was really unique software the challenge we
really unique software the challenge we
really unique software the challenge we had going in was that we already had
had going in was that we already had
had going in was that we already had established competitors and they had
established competitors and they had
established competitors and they had tons of features and the problem that my
tons of features and the problem that my
tons of features and the problem that my partners came across they were the
partners came across they were the
partners came across they were the researchers they had developed it was
researchers they had developed it was
researchers they had developed it was that there was nothing that was easy to
that there was nothing that was easy to
that there was nothing that was easy to use so our software didn’t have the most
use so our software didn’t have the most
use so our software didn’t have the most functionality the most features but it
functionality the most features but it
functionality the most features but it was the easiest software to use on the
was the easiest software to use on the
was the easiest software to use on the market and that’s part of what helped us
market and that’s part of what helped us
market and that’s part of what helped us get to our success but to answer your
get to our success but to answer your
get to our success but to answer your question things I want to share I’m
question things I want to share I’m
question things I want to share I’m going to share with you my three tips
going to share with you my three tips
going to share with you my three tips that might help you grow your software
that might help you grow your software
that might help you grow your software company as well so number one is get
company as well so number one is get
company as well so number one is get distribution I struggled so much in the
distribution I struggled so much in the
distribution I struggled so much in the early days in my software company I’m
early days in my software company I’m
early days in my software company I’m told the store a couple times in this
told the store a couple times in this
told the store a couple times in this channel where I had $300 a month I was
channel where I had $300 a month I was
channel where I had $300 a month I was eating beans for lunch every day and
eating beans for lunch every day and
eating beans for lunch every day and could barely survive and the thing that
could barely survive and the thing that
could barely survive and the thing that helped me breakthrough was getting
helped me breakthrough was getting
helped me breakthrough was getting distribution I looked at companies who
distribution I looked at companies who
distribution I looked at companies who could represent us overseas and the
could represent us overseas and the
could represent us overseas and the first deal I landed was four five
first deal I landed was four five
first deal I landed was four five figures and when I had that check coming
figures and when I had that check coming
figures and when I had that check coming it was unbelievable bogus finally now I
it was unbelievable bogus finally now I
it was unbelievable bogus finally now I had some money coming into my business
had some money coming into my business
had some money coming into my business and so what you want to first it was
and so what you want to first it was
and so what you want to first it was look for people who are selling related
look for people who are selling related
look for people who are selling related products to your target market and
products to your target market and
products to your target market and figure out ways to partner up with them
figure out ways to partner up with them
figure out ways to partner up with them how can you have them help rep your
how can you have them help rep your
how can you have them help rep your product so that you’re not off going
product so that you’re not off going
product so that you’re not off going selling one at a time one
selling one at a time one
selling one at a time one I’m one of the time but by connecting
I’m one of the time but by connecting
I’m one of the time but by connecting with them and giving them a cut
with them and giving them a cut
with them and giving them a cut everything they sell bill helping you
everything they sell bill helping you
everything they sell bill helping you reach a lot more people
reach a lot more people
reach a lot more people number two is have a free version but
number two is have a free version but
number two is have a free version but really help us get some adoption is
really help us get some adoption is
really help us get some adoption is having a free version of our software
having a free version of our software
having a free version of our software for people to try for people to taste
for people to try for people to taste
for people to try for people to taste for people that get a sense of what
for people that get a sense of what
for people that get a sense of what we’re all about because at the start
we’re all about because at the start
we’re all about because at the start it’s really risky to buy a new product
it’s really risky to buy a new product
it’s really risky to buy a new product that we’ve never used that you’ve never
that we’ve never used that you’ve never
that we’ve never used that you’ve never tried before and the more expensive it
tried before and the more expensive it
tried before and the more expensive it is the more risk there is for someone to
is the more risk there is for someone to
is the more risk there is for someone to want to get into your product so having
want to get into your product so having
want to get into your product so having a free version where you can strip out
a free version where you can strip out
a free version where you can strip out some functionality or give them a
some functionality or give them a
some functionality or give them a time-limited trial
time-limited trial
time-limited trial helps reduce the risk and allows people
helps reduce the risk and allows people
helps reduce the risk and allows people to try your product make sure it’s a
to try your product make sure it’s a
to try your product make sure it’s a good product right make sure people can
good product right make sure people can
good product right make sure people can use it and they love and they want to
use it and they love and they want to
use it and they love and they want to come back something that they can’t live
come back something that they can’t live
come back something that they can’t live without anymore but having that free
without anymore but having that free
without anymore but having that free version really helped us out and number
version really helped us out and number
version really helped us out and number three is get exposure once we had that
three is get exposure once we had that
three is get exposure once we had that free version that we knew people were
free version that we knew people were
free version that we knew people were liking we knew people were upgrading
liking we knew people were upgrading
liking we knew people were upgrading from my next job became how do I get
from my next job became how do I get
from my next job became how do I get tons of exposure for my business to get
tons of exposure for my business to get
tons of exposure for my business to get more and more people downloading the
more and more people downloading the
more and more people downloading the free version I knew if I can get them on
free version I knew if I can get them on
free version I knew if I can get them on the free version I can upsell them on
the free version I can upsell them on
the free version I can upsell them on the main version so how do I get them
the main version so how do I get them
the main version so how do I get them finding out about my business the main
finding out about my business the main
finding out about my business the main path that I use was using the media and
path that I use was using the media and
path that I use was using the media and I had some success with major media but
I had some success with major media but
I had some success with major media but the biggest success I had with with
the biggest success I had with with
the biggest success I had with with targeted industry specific media and I
targeted industry specific media and I
targeted industry specific media and I tried to get my business partner who was
tried to get my business partner who was
tried to get my business partner who was the scientist and researcher featured in
the scientist and researcher featured in
the scientist and researcher featured in as many magazines and publications as
as many magazines and publications as
as many magazines and publications as possible in our industry so people could
possible in our industry so people could
possible in our industry so people could learn about us find out about us visit
learn about us find out about us visit
learn about us find out about us visit our website and eventually get the free
our website and eventually get the free
our website and eventually get the free version of our software and eventually
version of our software and eventually
version of our software and eventually buy our product so that really helped us
buy our product so that really helped us
buy our product so that really helped us if I was starting it over now I look at
if I was starting it over now I look at
if I was starting it over now I look at not just a traditional media but also
not just a traditional media but also
not just a traditional media but also the online media I look at who’s really
the online media I look at who’s really
the online media I look at who’s really popular on Twitter and on YouTube on
popular on Twitter and on YouTube on
popular on Twitter and on YouTube on Instagram who’s covering my market and
Instagram who’s covering my market and
Instagram who’s covering my market and try to get my product mind my message in
try to get my product mind my message in
try to get my product mind my message in their hands so they can help spread the
their hands so they can help spread the
their hands so they can help spread the message for me so again just like
message for me so again just like
message for me so again just like looking at the get distribution strategy
looking at the get distribution strategy
looking at the get distribution strategy instead of me going one of the time one
instead of me going one of the time one
instead of me going one of the time one of the time one of the time trying to
of the time one of the time trying to
of the time one of the time trying to convince people to buy from me I’m
convince people to buy from me I’m
convince people to buy from me I’m connecting to an influencer still
connecting to an influencer still
connecting to an influencer still helping spread my message and it brings
helping spread my message and it brings
helping spread my message and it brings a ton more people to visit my website so
a ton more people to visit my website so
a ton more people to visit my website so get distribution have a
get distribution have a
get distribution have a version and get exposure thank you so
version and get exposure thank you so
version and get exposure thank you so much for watching good luck with your
much for watching good luck with your
much for watching good luck with your business and you have a question for me
business and you have a question for me
business and you have a question for me that you want me to answer in the next
that you want me to answer in the next
that you want me to answer in the next version of ask Evan ask it below and
version of ask Evan ask it below and
version of ask Evan ask it below and I’ll see what I can do
I’ll see what I can do
I’ll see what I can do continue to believe
”
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