hi I’m Evan Carmichael and welcome to a video edition of ask Evan in today’s
video edition of ask Evan in today’s
video edition of ask Evan in today’s video I want to answer a question for
video I want to answer a question for
video I want to answer a question for one my readers jockey who’s concerned
one my readers jockey who’s concerned
one my readers jockey who’s concerned about the recession and is feeling that
about the recession and is feeling that
about the recession and is feeling that people are spending less money on
people are spending less money on
people are spending less money on everyday items which is hurting a lot of
everyday items which is hurting a lot of
everyday items which is hurting a lot of small business owners who rely on those
small business owners who rely on those
small business owners who rely on those consumers and so Jack was asking how can
consumers and so Jack was asking how can
consumers and so Jack was asking how can we overcome this is entrepreneurs is
we overcome this is entrepreneurs is
we overcome this is entrepreneurs is there a way to generate more business so
there a way to generate more business so
there a way to generate more business so answer for you Jackie is yes people are
answer for you Jackie is yes people are
answer for you Jackie is yes people are spending less but they are still
spending less but they are still
spending less but they are still spending money and so it’s up to you to
spending money and so it’s up to you to
spending money and so it’s up to you to really differentiate your business from
really differentiate your business from
really differentiate your business from everybody else to win that market share
everybody else to win that market share
everybody else to win that market share so even though there’s less money out
so even though there’s less money out
so even though there’s less money out there there is still money there to be
there there is still money there to be
there there is still money there to be had so here’s a compliance view that
had so here’s a compliance view that
had so here’s a compliance view that will hopefully help you solve your
will hopefully help you solve your
will hopefully help you solve your problem the first is you want to offer
problem the first is you want to offer
problem the first is you want to offer really great customer service be as
really great customer service be as
really great customer service be as helpful as you can try to reach out and
helpful as you can try to reach out and
helpful as you can try to reach out and connect with your customers as much as
connect with your customers as much as
connect with your customers as much as you can and try to build a relationship
you can and try to build a relationship
you can and try to build a relationship with them so it’s harder for them to
with them so it’s harder for them to
with them so it’s harder for them to jump ship and soph mine from your go buy
jump ship and soph mine from your go buy
jump ship and soph mine from your go buy from someone else might be a little bit
from someone else might be a little bit
from someone else might be a little bit cheaper because they feel they have a
cheaper because they feel they have a
cheaper because they feel they have a really strong relationship with you so
really strong relationship with you so
really strong relationship with you so do your customers really care about you
do your customers really care about you
do your customers really care about you and it starts with you caring about them
and it starts with you caring about them
and it starts with you caring about them first so as much as you can you want to
first so as much as you can you want to
first so as much as you can you want to try to be really super helpful for your
try to be really super helpful for your
try to be really super helpful for your customers go above and beyond with your
customers go above and beyond with your
customers go above and beyond with your service if it’s just you that’s great
service if it’s just you that’s great
service if it’s just you that’s great but also your staff if you have it try
but also your staff if you have it try
but also your staff if you have it try to be as helpful as possible so you want
to be as helpful as possible so you want
to be as helpful as possible so you want to build that relationship so that’s the
to build that relationship so that’s the
to build that relationship so that’s the first step the next thing I would
first step the next thing I would
first step the next thing I would recommend is try to make it really easy
recommend is try to make it really easy
recommend is try to make it really easy for people to bar from you and to say
for people to bar from you and to say
for people to bar from you and to say yes so you might want to think about
yes so you might want to think about
yes so you might want to think about having an introductory offer for example
having an introductory offer for example
having an introductory offer for example have something that’s low cost is an
have something that’s low cost is an
have something that’s low cost is an entry-level gateway to start to work
entry-level gateway to start to work
entry-level gateway to start to work with your business and that way you can
with your business and that way you can
with your business and that way you can show what a great product or service you
show what a great product or service you
show what a great product or service you have what great service you have on top
have what great service you have on top
have what great service you have on top of it and how helpful you and your team
of it and how helpful you and your team
of it and how helpful you and your team are and that helps start to build the
are and that helps start to build the
are and that helps start to build the customer loyalty so if you have a really
customer loyalty so if you have a really
customer loyalty so if you have a really high ticket price items their way to
high ticket price items their way to
high ticket price items their way to make it a little bit cheaper have an
make it a little bit cheaper have an
make it a little bit cheaper have an entry level offering so that people can
entry level offering so that people can
entry level offering so that people can start to do business with you and
start to do business with you and
start to do business with you and realize what a great company you are the
realize what a great company you are the
realize what a great company you are the third thing I recommend is trying to get
third thing I recommend is trying to get
third thing I recommend is trying to get some social proof in there nobody wants
some social proof in there nobody wants
some social proof in there nobody wants to be the first to buy and there’s
to be the first to buy and there’s
to be the first to buy and there’s probably tons of
probably tons of
probably tons of for whatever you are no buying or
for whatever you are no buying or
for whatever you are no buying or selling so what you want to try to do is
selling so what you want to try to do is
selling so what you want to try to do is show that people really like what you’re
show that people really like what you’re
show that people really like what you’re up to so try to get testimonials from
up to so try to get testimonials from
up to so try to get testimonials from some of your customers try to use social
some of your customers try to use social
some of your customers try to use social media and get people you know liking you
media and get people you know liking you
media and get people you know liking you and giving you some tweets about your
and giving you some tweets about your
and giving you some tweets about your business and the more you can showcase
business and the more you can showcase
business and the more you can showcase that and show new prospective customers
that and show new prospective customers
that and show new prospective customers that you know they’re not going to be
that you know they’re not going to be
that you know they’re not going to be the first ones to buy from you the
the first ones to buy from you the
the first ones to buy from you the greater the chance is that you’re going
greater the chance is that you’re going
greater the chance is that you’re going to be able to lay that new business
to be able to lay that new business
to be able to lay that new business instead of your competition so I hope
instead of your competition so I hope
instead of your competition so I hope that helps don’t get too discouraged it
that helps don’t get too discouraged it
that helps don’t get too discouraged it is tough times and it can be really hard
is tough times and it can be really hard
is tough times and it can be really hard to sell to people when you know they’re
to sell to people when you know they’re
to sell to people when you know they’re not spending as much money but they are
not spending as much money but they are
not spending as much money but they are still spending money so don’t lose hope
still spending money so don’t lose hope
still spending money so don’t lose hope and you know focusing on your business
and you know focusing on your business
and you know focusing on your business to try to get those customers as much as
to try to get those customers as much as
to try to get those customers as much as you can I hope you liked the video if
you can I hope you liked the video if
you can I hope you liked the video if you did please give the thumbs up below
you did please give the thumbs up below
you did please give the thumbs up below I’d also love to hear your thoughts of
I’d also love to hear your thoughts of
I’d also love to hear your thoughts of feedback if you want to leave a comment
feedback if you want to leave a comment
feedback if you want to leave a comment below and stay tuned for the next
below and stay tuned for the next
below and stay tuned for the next episode
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