if you need to reach out to complete strangers to have them help you grow
strangers to have them help you grow
strangers to have them help you grow your business I’m going to share with
your business I’m going to share with
your business I’m going to share with you a quick story today about one recent
you a quick story today about one recent
you a quick story today about one recent example that I went through and I think
example that I went through and I think
example that I went through and I think you could model to help you build your
you could model to help you build your
you could model to help you build your business hi I’m Evan Carmichael
business hi I’m Evan Carmichael
business hi I’m Evan Carmichael I believe in entrepreneurs and I’ve
I believe in entrepreneurs and I’ve
I believe in entrepreneurs and I’ve always been a huge Howard Schultz fan
always been a huge Howard Schultz fan
always been a huge Howard Schultz fan he’s the guy behind Starbucks I love
he’s the guy behind Starbucks I love
he’s the guy behind Starbucks I love what he stands for I love his messaging
what he stands for I love his messaging
what he stands for I love his messaging I love what he talks about an
I love what he talks about an
I love what he talks about an entrepreneurship and dreaming big and
entrepreneurship and dreaming big and
entrepreneurship and dreaming big and encouraging people to follow their
encouraging people to follow their
encouraging people to follow their dreams and not listen to the naysayers
dreams and not listen to the naysayers
dreams and not listen to the naysayers he’s got a lot of great videos we
he’s got a lot of great videos we
he’s got a lot of great videos we featured some on this channel and so
featured some on this channel and so
featured some on this channel and so when he came up with this book I
when he came up with this book I
when he came up with this book I discovered it not too long ago called
discovered it not too long ago called
discovered it not too long ago called onward I had to read it and when I was
onward I had to read it and when I was
onward I had to read it and when I was flipping through something interesting
flipping through something interesting
flipping through something interesting came up on page 4 you don’t forget
came up on page 4 you don’t forget
came up on page 4 you don’t forget through it very long where it says
through it very long where it says
through it very long where it says there’s one word that comes to mind when
there’s one word that comes to mind when
there’s one word that comes to mind when I think about our company and our people
I think about our company and our people
I think about our company and our people that word is love now right away that
that word is love now right away that
that word is love now right away that blew my mind because I’ve been an
blew my mind because I’ve been an
blew my mind because I’ve been an advocate of finding one word that you
advocate of finding one word that you
advocate of finding one word that you stand for that your business stands for
stand for that your business stands for
stand for that your business stands for and and inject it right stand for
and and inject it right stand for
and and inject it right stand for something with your company
something with your company
something with your company – believe and I’ve been helping other
– believe and I’ve been helping other
– believe and I’ve been helping other entrepreneurs do it I’m writing my own
entrepreneurs do it I’m writing my own
entrepreneurs do it I’m writing my own book on this process and I thought
book on this process and I thought
book on this process and I thought Howard Schultz you know one of these
Howard Schultz you know one of these
Howard Schultz you know one of these guys that I really look up to Howard
guys that I really look up to Howard
guys that I really look up to Howard Schultz he is all about one word as well
Schultz he is all about one word as well
Schultz he is all about one word as well I have to find a way to get in touch now
I have to find a way to get in touch now
I have to find a way to get in touch now usually when I want to reach out to
usually when I want to reach out to
usually when I want to reach out to somebody my first step is to look at my
somebody my first step is to look at my
somebody my first step is to look at my network does anybody know Howard Schultz
network does anybody know Howard Schultz
network does anybody know Howard Schultz that I know and he co-wrote this with
that I know and he co-wrote this with
that I know and he co-wrote this with Joanne Gordon and you know did does
Joanne Gordon and you know did does
Joanne Gordon and you know did does anybody know jooheon’s anybody know this
anybody know jooheon’s anybody know this
anybody know jooheon’s anybody know this he Paul neither reach out I got to get
he Paul neither reach out I got to get
he Paul neither reach out I got to get in touch and nobody in my network knew
in touch and nobody in my network knew
in touch and nobody in my network knew either Howard or Joanne so my first
either Howard or Joanne so my first
either Howard or Joanne so my first option was out of luck the next thing I
option was out of luck the next thing I
option was out of luck the next thing I always do is try to reach out on social
always do is try to reach out on social
always do is try to reach out on social media my favorite two channels are
media my favorite two channels are
media my favorite two channels are Twitter and YouTube and what I’ll often
Twitter and YouTube and what I’ll often
Twitter and YouTube and what I’ll often do is find them on Twitter YouTube
do is find them on Twitter YouTube
do is find them on Twitter YouTube follow them start to engage with their
follow them start to engage with their
follow them start to engage with their stuff comment on it share it and my goal
stuff comment on it share it and my goal
stuff comment on it share it and my goal is to get them to know me right to add
is to get them to know me right to add
is to get them to know me right to add value to give them something in return
value to give them something in return
value to give them something in return before I ever ask for anything and when
before I ever ask for anything and when
before I ever ask for anything and when I do message them they know who I am
I do message them they know who I am
I do message them they know who I am they recognize my face because I’ve been
they recognize my face because I’ve been
they recognize my face because I’ve been tweeting and sharing all their stuff the
tweeting and sharing all their stuff the
tweeting and sharing all their stuff the problem here again though was neither
problem here again though was neither
problem here again though was neither Howard or Joanne were on Twitter or
Howard or Joanne were on Twitter or
Howard or Joanne were on Twitter or YouTube so my
YouTube so my
YouTube so my usual strategies of trying to use my
usual strategies of trying to use my
usual strategies of trying to use my connections and trying to reach out on
connections and trying to reach out on
connections and trying to reach out on social media they weren’t working for me
social media they weren’t working for me
social media they weren’t working for me this time around and I really wanted to
this time around and I really wanted to
this time around and I really wanted to connect and and it just I sat on it and
connect and and it just I sat on it and
connect and and it just I sat on it and was sitting there in my inbox as a to-do
was sitting there in my inbox as a to-do
was sitting there in my inbox as a to-do list for weeks and weeks and weeks and
list for weeks and weeks and weeks and
list for weeks and weeks and weeks and like you know what one day it was an
like you know what one day it was an
like you know what one day it was an evening there like 6 o’clock at night I
evening there like 6 o’clock at night I
evening there like 6 o’clock at night I just decided I’m gonna write Joanne she
just decided I’m gonna write Joanne she
just decided I’m gonna write Joanne she had a website you had a contact I’m just
had a website you had a contact I’m just
had a website you had a contact I’m just gonna write to her and I’m gonna I’m
gonna write to her and I’m gonna I’m
gonna write to her and I’m gonna I’m gonna pour my heart out I’m gonna I’m
gonna pour my heart out I’m gonna I’m
gonna pour my heart out I’m gonna I’m gonna grid a authentic email asking what
gonna grid a authentic email asking what
gonna grid a authentic email asking what I was asking and I was reluctant at the
I was asking and I was reluctant at the
I was asking and I was reluctant at the start because I hate being the guy who
start because I hate being the guy who
start because I hate being the guy who asked for stuff right I hate being the
asked for stuff right I hate being the
asked for stuff right I hate being the guy who doesn’t provide any value and
guy who doesn’t provide any value and
guy who doesn’t provide any value and it’s just writing to somebody asking
it’s just writing to somebody asking
it’s just writing to somebody asking them for something and so I wanted to
them for something and so I wanted to
them for something and so I wanted to express that in an email and make her
express that in an email and make her
express that in an email and make her realize that I’m a genuine guy I love to
realize that I’m a genuine guy I love to
realize that I’m a genuine guy I love to help others anyway and so I’m gonna read
help others anyway and so I’m gonna read
help others anyway and so I’m gonna read you the email that I sent and I might be
you the email that I sent and I might be
you the email that I sent and I might be able to use it as a template for you
able to use it as a template for you
able to use it as a template for you guys we’re trying to reach out to people
guys we’re trying to reach out to people
guys we’re trying to reach out to people who you need to reach out to hi Joanne
who you need to reach out to hi Joanne
who you need to reach out to hi Joanne this might be one of the stranger emails
this might be one of the stranger emails
this might be one of the stranger emails you receive today my name is Evan
you receive today my name is Evan
you receive today my name is Evan Carmichael I have a popular website that
Carmichael I have a popular website that
Carmichael I have a popular website that has over 20 million people visited and a
has over 20 million people visited and a
has over 20 million people visited and a rapidly growing YouTube channel with
rapidly growing YouTube channel with
rapidly growing YouTube channel with over 5 million views I also have a radio
over 5 million views I also have a radio
over 5 million views I also have a radio show that reaches almost 600 station
show that reaches almost 600 station
show that reaches almost 600 station across America and Forbes named me one
across America and Forbes named me one
across America and Forbes named me one of the top 40 social marketing talents
of the top 40 social marketing talents
of the top 40 social marketing talents so my goal here at the start was to lead
so my goal here at the start was to lead
so my goal here at the start was to lead with something curious interesting this
with something curious interesting this
with something curious interesting this might be one of the stranger emails that
might be one of the stranger emails that
might be one of the stranger emails that you received today to make her want to
you received today to make her want to
you received today to make her want to read more and then I also included a
read more and then I also included a
read more and then I also included a little bit about me that I’m not just
little bit about me that I’m not just
little bit about me that I’m not just some guy off the street that I have some
some guy off the street that I have some
some guy off the street that I have some authority and and hopefully I’m somebody
authority and and hopefully I’m somebody
authority and and hopefully I’m somebody worth listening to continuing on I said
worth listening to continuing on I said
worth listening to continuing on I said I’m doing an interview series and I’m
I’m doing an interview series and I’m
I’m doing an interview series and I’m writing the book with a major publisher
writing the book with a major publisher
writing the book with a major publisher called one word where I’m discussing
called one word where I’m discussing
called one word where I’m discussing finding one word that you believe in to
finding one word that you believe in to
finding one word that you believe in to your core and profiling famous
your core and profiling famous
your core and profiling famous entrepreneurs who build businesses
entrepreneurs who build businesses
entrepreneurs who build businesses around their one word after reading on
around their one word after reading on
around their one word after reading on word amazing amazing amazing book did I
word amazing amazing amazing book did I
word amazing amazing amazing book did I say amazing
say amazing
say amazing I noticed these lines there’s one word
I noticed these lines there’s one word
I noticed these lines there’s one word that comes to mind when I think about
that comes to mind when I think about
that comes to mind when I think about our company and our people that word is
our company and our people that word is
our company and our people that word is love I love suburbs because everything
love I love suburbs because everything
love I love suburbs because everything we do is steeped in humanity Howard
we do is steeped in humanity Howard
we do is steeped in humanity Howard Schultz is one of my favorite
Schultz is one of my favorite
Schultz is one of my favorite entrepreneurs of all time because he has
entrepreneurs of all time because he has
entrepreneurs of all time because he has an important mission and it really
an important mission and it really
an important mission and it really stands for something powerful it’s
stands for something powerful it’s
stands for something powerful it’s inspiring and I wish every entrepreneur
inspiring and I wish every entrepreneur
inspiring and I wish every entrepreneur knew about his stories they could model
knew about his stories they could model
knew about his stories they could model him and learn from him so here now
him and learn from him so here now
him and learn from him so here now trying to show that I’ve read your book
trying to show that I’ve read your book
trying to show that I’ve read your book I really
I really
I really you it I love it it has great content
you it I love it it has great content
you it I love it it has great content I’m sending something really personal
I’m sending something really personal
I’m sending something really personal something from the heart not just some
something from the heart not just some
something from the heart not just some boilerplate you know template content
boilerplate you know template content
boilerplate you know template content that I’m asking for something right I
that I’m asking for something right I
that I’m asking for something right I really want to show that I really care
really want to show that I really care
really want to show that I really care about what she’s created and a really
about what she’s created and a really
about what she’s created and a really value her opinion then I wrote my
value her opinion then I wrote my
value her opinion then I wrote my question to you is if there is any way
question to you is if there is any way
question to you is if there is any way you’d be able to set up an introduction
you’d be able to set up an introduction
you’d be able to set up an introduction to him to see if I could interview him
to him to see if I could interview him
to him to see if I could interview him from my series on my book I know it’s a
from my series on my book I know it’s a
from my series on my book I know it’s a huge ask especially coming for a
huge ask especially coming for a
huge ask especially coming for a complete stranger and it’s totally
complete stranger and it’s totally
complete stranger and it’s totally outside my usual style doing things but
outside my usual style doing things but
outside my usual style doing things but I don’t have any other connections at
I don’t have any other connections at
I don’t have any other connections at the moment I don’t know that I have much
the moment I don’t know that I have much
the moment I don’t know that I have much to offer you in return apart from a
to offer you in return apart from a
to offer you in return apart from a heartfelt thank-you and lifelong
heartfelt thank-you and lifelong
heartfelt thank-you and lifelong gratitude I’d be happy to help parallel
gratitude I’d be happy to help parallel
gratitude I’d be happy to help parallel projects that you’re working on to my
projects that you’re working on to my
projects that you’re working on to my audience I don’t know if that’s
audience I don’t know if that’s
audience I don’t know if that’s important to you and I really hate the
important to you and I really hate the
important to you and I really hate the idea of just trading favors I guess the
idea of just trading favors I guess the
idea of just trading favors I guess the bottom line is I would really appreciate
bottom line is I would really appreciate
bottom line is I would really appreciate introduction and I would be in lifelong
introduction and I would be in lifelong
introduction and I would be in lifelong debt to you happy to help whenever I can
debt to you happy to help whenever I can
debt to you happy to help whenever I can whenever you need because you did
whenever you need because you did
whenever you need because you did something lovely for a complete stranger
something lovely for a complete stranger
something lovely for a complete stranger who’s trying to do something important
who’s trying to do something important
who’s trying to do something important and powerful for the world I’m happy to
and powerful for the world I’m happy to
and powerful for the world I’m happy to provide you more information on me the
provide you more information on me the
provide you more information on me the series the book thank you so much for
series the book thank you so much for
series the book thank you so much for consideration in your time I sincerely
consideration in your time I sincerely
consideration in your time I sincerely appreciated Cheers Evan believe so I got
appreciated Cheers Evan believe so I got
appreciated Cheers Evan believe so I got to my ask what I really wanted was a
to my ask what I really wanted was a
to my ask what I really wanted was a potential introduction to Howard Schultz
potential introduction to Howard Schultz
potential introduction to Howard Schultz obviously she knew him because she
obviously she knew him because she
obviously she knew him because she co-wrote the book with him and I really
co-wrote the book with him and I really
co-wrote the book with him and I really wanted her to feel like this is
wanted her to feel like this is
wanted her to feel like this is something that was important to me you
something that was important to me you
something that was important to me you know it’s something that I really valued
know it’s something that I really valued
know it’s something that I really valued her help with it’s not just hey hooked
her help with it’s not just hey hooked
her help with it’s not just hey hooked me up to Howard Schultz please and I
me up to Howard Schultz please and I
me up to Howard Schultz please and I really wanted her to feel like if there
really wanted her to feel like if there
really wanted her to feel like if there was anything I could do to help her
was anything I could do to help her
was anything I could do to help her just let me know you know I didn’t want
just let me know you know I didn’t want
just let me know you know I didn’t want it to feel like hey I’ll help you so you
it to feel like hey I’ll help you so you
it to feel like hey I’ll help you so you helped me I really wanted to help her if
helped me I really wanted to help her if
helped me I really wanted to help her if there was any way I could do it and and
there was any way I could do it and and
there was any way I could do it and and I would be in lifelong gratitude to her
I would be in lifelong gratitude to her
I would be in lifelong gratitude to her and she’s helping a complete stranger
and she’s helping a complete stranger
and she’s helping a complete stranger out and so I felt like this is
out and so I felt like this is
out and so I felt like this is everything I got you know this is this
everything I got you know this is this
everything I got you know this is this is me pouring it onto an email putting
is me pouring it onto an email putting
is me pouring it onto an email putting my heart out there and hopefully I get a
my heart out there and hopefully I get a
my heart out there and hopefully I get a positive response
positive response
positive response now she wrote back that same evening
now she wrote back that same evening
now she wrote back that same evening with this message hi Evan thank you for
with this message hi Evan thank you for
with this message hi Evan thank you for such a heartfelt and sincere email I’m
such a heartfelt and sincere email I’m
such a heartfelt and sincere email I’m touched at the book resonated with you
touched at the book resonated with you
touched at the book resonated with you the way it did I know you can never say
the way it did I know you can never say
the way it did I know you can never say amazing enough to an author happy face
amazing enough to an author happy face
amazing enough to an author happy face I’ve shared your email with the powers
I’ve shared your email with the powers
I’ve shared your email with the powers that be at Starbucks who handle requests
that be at Starbucks who handle requests
that be at Starbucks who handle requests such as yours for Howard someone will
such as yours for Howard someone will
such as yours for Howard someone will reach out to you and hopefully we’ll get
reach out to you and hopefully we’ll get
reach out to you and hopefully we’ll get your meeting Thanks
your meeting Thanks
your meeting Thanks for emailing and congratulations on your
for emailing and congratulations on your
for emailing and congratulations on your success best Jo n now that email made my
success best Jo n now that email made my
success best Jo n now that email made my night you know that came in just before
night you know that came in just before
night you know that came in just before midnight I opened it up and I showed my
midnight I opened it up and I showed my
midnight I opened it up and I showed my wife Lacroix she saw the email she
wife Lacroix she saw the email she
wife Lacroix she saw the email she responded she said it send it off to
responded she said it send it off to
responded she said it send it off to Howard so amazing and and regardless of
Howard so amazing and and regardless of
Howard so amazing and and regardless of if it happens or not regardless of if
if it happens or not regardless of if
if it happens or not regardless of if the PR people reach out to me it hasn’t
the PR people reach out to me it hasn’t
the PR people reach out to me it hasn’t happened yet but but even if it never
happened yet but but even if it never
happened yet but but even if it never happens the fact that Joanne was willing
happens the fact that Joanne was willing
happens the fact that Joanne was willing to do that speaks a lot to her character
to do that speaks a lot to her character
to do that speaks a lot to her character in her heart and what a wonderful person
in her heart and what a wonderful person
in her heart and what a wonderful person she is even though I’ve never met her
she is even though I’ve never met her
she is even though I’ve never met her just had this brief email discussion
just had this brief email discussion
just had this brief email discussion with her but for those of you who are
with her but for those of you who are
with her but for those of you who are trying to reach out to somebody who you
trying to reach out to somebody who you
trying to reach out to somebody who you feel like you really need to make this
feel like you really need to make this
feel like you really need to make this connection to grow your business you
connection to grow your business you
connection to grow your business you know you could start with your personal
know you could start with your personal
know you could start with your personal connections you can start with the
connections you can start with the
connections you can start with the social media and if it doesn’t work then
social media and if it doesn’t work then
social media and if it doesn’t work then just be passionate that’s the difference
just be passionate that’s the difference
just be passionate that’s the difference right be heartfelt be passionate do your
right be heartfelt be passionate do your
right be heartfelt be passionate do your research
research
research let the person know that you really
let the person know that you really
let the person know that you really value this time and you really want to
value this time and you really want to
value this time and you really want to make that connection and if you are
make that connection and if you are
make that connection and if you are putting your heart on your sleep like
putting your heart on your sleep like
putting your heart on your sleep like that you’re making it really really
that you’re making it really really
that you’re making it really really really difficult for somebody to say no
really difficult for somebody to say no
really difficult for somebody to say no to you and when you are genuine people
to you and when you are genuine people
to you and when you are genuine people will want to work with you so that’s my
will want to work with you so that’s my
will want to work with you so that’s my story hopefully that helped you and I’ll
story hopefully that helped you and I’ll
story hopefully that helped you and I’ll share the contents of my email in the
share the contents of my email in the
share the contents of my email in the description so you can have a template
description so you can have a template
description so you can have a template if you want to kind of look at and model
if you want to kind of look at and model
if you want to kind of look at and model and follow and that’s it for today thank
and follow and that’s it for today thank
and follow and that’s it for today thank you guys so much for watching a special
you guys so much for watching a special
you guys so much for watching a special thank you to Joanne for responding and
thank you to Joanne for responding and
thank you to Joanne for responding and being such an amazing human being and
being such an amazing human being and
being such an amazing human being and for those of you watching I’d love to
for those of you watching I’d love to
for those of you watching I’d love to know who you’ve reached out to or how
know who you’ve reached out to or how
know who you’ve reached out to or how you’ve reached out to complete strangers
you’ve reached out to complete strangers
you’ve reached out to complete strangers or if you have a fear of reaching out to
or if you have a fear of reaching out to
or if you have a fear of reaching out to complete strangers leave a comment below
complete strangers leave a comment below
complete strangers leave a comment below I’d love to see the discussion get going
I’d love to see the discussion get going
I’d love to see the discussion get going I’m going to join in that conversation
I’m going to join in that conversation
I’m going to join in that conversation as well thank you everybody so much for
as well thank you everybody so much for
as well thank you everybody so much for watching if you like this video you want
watching if you like this video you want
watching if you like this video you want to see more don’t forget to subscribe to
to see more don’t forget to subscribe to
to see more don’t forget to subscribe to the newsletter into the channel and what
the newsletter into the channel and what
the newsletter into the channel and what do you think about my new artwork up on
do you think about my new artwork up on
do you think about my new artwork up on the wall believe
”
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