Lucas is writing in how can I promote quality health and home care products
quality health and home care products
quality health and home care products and increase the awareness my customer
and increase the awareness my customer
and increase the awareness my customer base I think um yeah back to your point
base I think um yeah back to your point
base I think um yeah back to your point it is almost like um the products I
it is almost like um the products I
it is almost like um the products I think you’ve gotta look for what is she
think you’ve gotta look for what is she
think you’ve gotta look for what is she trying to solve and I think things like
trying to solve and I think things like
trying to solve and I think things like health care products home care products
health care products home care products
health care products home care products there’s obviously a massive market with
there’s obviously a massive market with
there’s obviously a massive market with us in Canada usl globally um but but it
us in Canada usl globally um but but it
us in Canada usl globally um but but it really is about what does it give the
really is about what does it give the
really is about what does it give the people who are going to use those
people who are going to use those
people who are going to use those clothes how does it make their lives
clothes how does it make their lives
clothes how does it make their lives better how does it meet their health
better how does it meet their health
better how does it meet their health better and appealing to them and then I
better and appealing to them and then I
better and appealing to them and then I don’t know if again back to Evan point
don’t know if again back to Evan point
don’t know if again back to Evan point if you could find say some of your
if you could find say some of your
if you could find say some of your buddies who’s a bit of a kind of leader
buddies who’s a bit of a kind of leader
buddies who’s a bit of a kind of leader or a doctor or someone who’s an industry
or a doctor or someone who’s an industry
or a doctor or someone who’s an industry trusted advisor to start talk about the
trusted advisor to start talk about the
trusted advisor to start talk about the issues and and then you create the
issues and and then you create the
issues and and then you create the issues and you come in and your products
issues and you come in and your products
issues and you come in and your products one of the solutions around that so I
one of the solutions around that so I
one of the solutions around that so I think it’s more about and I just look at
think it’s more about and I just look at
think it’s more about and I just look at some of our cousins and what gem has
some of our cousins and what gem has
some of our cousins and what gem has done with kind of the massive health
done with kind of the massive health
done with kind of the massive health food business business of like five
food business business of like five
food business business of like five million dollars turnover nothing few
million dollars turnover nothing few
million dollars turnover nothing few years ago cells across 33 countries she
years ago cells across 33 countries she
years ago cells across 33 countries she had some kind of focus just on product
had some kind of focus just on product
had some kind of focus just on product sales she’s really focused on beautiful
sales she’s really focused on beautiful
sales she’s really focused on beautiful product delicious products free of
product delicious products free of
product delicious products free of chemicals and and there’s a lot of
chemicals and and there’s a lot of
chemicals and and there’s a lot of people like all of us probably on this
people like all of us probably on this
people like all of us probably on this um on this plan we’re actually yeah we
um on this plan we’re actually yeah we
um on this plan we’re actually yeah we with we buy that because he’s helping us
with we buy that because he’s helping us
with we buy that because he’s helping us to eat well be healthy and have a more
to eat well be healthy and have a more
to eat well be healthy and have a more kind of holistic you of ourselves is a
kind of holistic you of ourselves is a
kind of holistic you of ourselves is a you know your competitive advantage is
you know your competitive advantage is
you know your competitive advantage is your story your values why are you doing
your story your values why are you doing
your story your values why are you doing this in most markets you have it’s a
this in most markets you have it’s a
this in most markets you have it’s a commodity right like health care and
commodity right like health care and
commodity right like health care and home care products there’s tons of it so
home care products there’s tons of it so
home care products there’s tons of it so there’s there might be some product
there’s there might be some product
there’s there might be some product differentiation but the way to stand out
differentiation but the way to stand out
differentiation but the way to stand out is your story right make me feel
is your story right make me feel
is your story right make me feel something that’s as an entrepreneur it’s
something that’s as an entrepreneur it’s
something that’s as an entrepreneur it’s riskier to go with you because you’re
riskier to go with you because you’re
riskier to go with you because you’re the you’re the newer kid on the block
the you’re the newer kid on the block
the you’re the newer kid on the block why would I go with an entrepreneur when
why would I go with an entrepreneur when
why would I go with an entrepreneur when I can buy from a safe established
I can buy from a safe established
I can buy from a safe established company it’s because of the story
company it’s because of the story
company it’s because of the story because of the values that you have as
because of the values that you have as
because of the values that you have as example some guy who called in had a
example some guy who called in had a
example some guy who called in had a lawn care service right so he
lawn care service right so he
lawn care service right so he and took care of your flowers all that
and took care of your flowers all that
and took care of your flowers all that stuff and I said well you know why
stuff and I said well you know why
stuff and I said well you know why should I that’s a hard business right
should I that’s a hard business right
should I that’s a hard business right like I could go to my next door neighbor
like I could go to my next door neighbor
like I could go to my next door neighbor who’s got a high school kid and say hey
who’s got a high school kid and say hey
who’s got a high school kid and say hey here’s 15 bucks mow the lawn right so
here’s 15 bucks mow the lawn right so
here’s 15 bucks mow the lawn right so how are you going to compete when you’re
how are you going to compete when you’re
how are you going to compete when you’re charging three times that much and that
charging three times that much and that
charging three times that much and that was his challenge and I said well why do
was his challenge and I said well why do
was his challenge and I said well why do you why did you start this business
you why did you start this business
you why did you start this business because when I was young I spent hours
because when I was young I spent hours
because when I was young I spent hours every week out there with my mom and we
every week out there with my mom and we
every week out there with my mom and we you know move belong together and we did
you know move belong together and we did
you know move belong together and we did all the potting the flowers and we did
all the potting the flowers and we did
all the potting the flowers and we did all the landscaping together and I
all the landscaping together and I
all the landscaping together and I started this business because it you
started this business because it you
started this business because it you know reminds me of her it’s paying
know reminds me of her it’s paying
know reminds me of her it’s paying tribute to her and I treat everybody’s
tribute to her and I treat everybody’s
tribute to her and I treat everybody’s lon like it’s my mother’s line and right
lon like it’s my mother’s line and right
lon like it’s my mother’s line and right there like you feel the passion in his
there like you feel the passion in his
there like you feel the passion in his voice and you know it’s not just a
voice and you know it’s not just a
voice and you know it’s not just a marketing thing I would pay that guy two
marketing thing I would pay that guy two
marketing thing I would pay that guy two or three times as much then the high
or three times as much then the high
or three times as much then the high school kid down the street because I
school kid down the street because I
school kid down the street because I feel like he cares more than the other
feel like he cares more than the other
feel like he cares more than the other person and then he’s going to do a good
person and then he’s going to do a good
person and then he’s going to do a good job on my lawn right and so that’s what
job on my lawn right and so that’s what
job on my lawn right and so that’s what you need to do for your business to
you need to do for your business to
you need to do for your business to write why do you care so much about home
write why do you care so much about home
write why do you care so much about home and health care products why is it
and health care products why is it
and health care products why is it important why are you starting this
important why are you starting this
important why are you starting this thing you know if you can tap into that
thing you know if you can tap into that
thing you know if you can tap into that and for all entrepreneurs watching right
and for all entrepreneurs watching right
and for all entrepreneurs watching right you tap into that story and you share it
you tap into that story and you share it
you tap into that story and you share it make me feel something on an emotional
make me feel something on an emotional
make me feel something on an emotional level and that’s going to attract the
level and that’s going to attract the
level and that’s going to attract the right customers to you
”
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