
hi I’m Evan Carmichael and welcome to another edition of ask Evan in this
another edition of ask Evan in this
another edition of ask Evan in this video I’m going to answer a question for
video I’m going to answer a question for
video I’m going to answer a question for one of our readers soul blab blasts how
one of our readers soul blab blasts how
one of our readers soul blab blasts how do you overcome them for your projection
do you overcome them for your projection
do you overcome them for your projection while selling so I’m going to share with
while selling so I’m going to share with
while selling so I’m going to share with you a couple strategies that i use and
you a couple strategies that i use and
you a couple strategies that i use and hopefully you can learn from that and
hopefully you can learn from that and
hopefully you can learn from that and put its use in your business as well the
put its use in your business as well the
put its use in your business as well the first is you have to know that the
first is you have to know that the
first is you have to know that the product or service that you have is
product or service that you have is
product or service that you have is actually going to be helpful and useful
actually going to be helpful and useful
actually going to be helpful and useful for the person you’re talking to and
for the person you’re talking to and
for the person you’re talking to and that may seem like common sense but a
that may seem like common sense but a
that may seem like common sense but a lot of times you know you may not
lot of times you know you may not
lot of times you know you may not actually believe in your product or
actually believe in your product or
actually believe in your product or service that much and it’s then harder
service that much and it’s then harder
service that much and it’s then harder to be convincing and make a good sales
to be convincing and make a good sales
to be convincing and make a good sales case when you’re talking to your your
case when you’re talking to your your
case when you’re talking to your your prospect for me most of the sales I do
prospect for me most of the sales I do
prospect for me most of the sales I do are pretty standard you know I’m in the
are pretty standard you know I’m in the
are pretty standard you know I’m in the groove and it’s pretty comfortable but
groove and it’s pretty comfortable but
groove and it’s pretty comfortable but every now and then as I’m growing my
every now and then as I’m growing my
every now and then as I’m growing my business I’ll get more and more
business I’ll get more and more
business I’ll get more and more corporate interest and bigger deals that
corporate interest and bigger deals that
corporate interest and bigger deals that are coming to me and every time I’m on
are coming to me and every time I’m on
are coming to me and every time I’m on the phone with a client that could be
the phone with a client that could be
the phone with a client that could be you know my new biggest deal yet a
you know my new biggest deal yet a
you know my new biggest deal yet a little bit of nervousness and load of
little bit of nervousness and load of
little bit of nervousness and load of excitement and I’ll always calm down by
excitement and I’ll always calm down by
excitement and I’ll always calm down by reminding myself that what I’m offering
reminding myself that what I’m offering
reminding myself that what I’m offering them is really really going to help them
them is really really going to help them
them is really really going to help them and that’s what I focus on so I’m not
and that’s what I focus on so I’m not
and that’s what I focus on so I’m not focused on you know trying to be nervous
focused on you know trying to be nervous
focused on you know trying to be nervous or trying to really sell them I’m just
or trying to really sell them I’m just
or trying to really sell them I’m just trying to help them out as much as I can
trying to help them out as much as I can
trying to help them out as much as I can the second thing is try to be a resource
the second thing is try to be a resource
the second thing is try to be a resource and sometimes you don’t get the sale and
and sometimes you don’t get the sale and
and sometimes you don’t get the sale and you give customers away so one of the
you give customers away so one of the
you give customers away so one of the things that i’ll sell is a mastermind
things that i’ll sell is a mastermind
things that i’ll sell is a mastermind group and that’s a group where we’ll
group and that’s a group where we’ll
group and that’s a group where we’ll connect entrepreneurs together every
connect entrepreneurs together every
connect entrepreneurs together every month and we talk about our businesses
month and we talk about our businesses
month and we talk about our businesses and try to help each other out and
and try to help each other out and
and try to help each other out and that’s a paid membership that i’ll make
that’s a paid membership that i’ll make
that’s a paid membership that i’ll make some money from and what I’m talking
some money from and what I’m talking
some money from and what I’m talking about that group it’s never a hard sale
about that group it’s never a hard sale
about that group it’s never a hard sale it’s more trying to find out about the
it’s more trying to find out about the
it’s more trying to find out about the challenges of my you know prospect is
challenges of my you know prospect is
challenges of my you know prospect is going through and seeing if it’s going
going through and seeing if it’s going
going through and seeing if it’s going to be a good fit for me or not and a
to be a good fit for me or not and a
to be a good fit for me or not and a good fit for them as well and most of
good fit for them as well and most of
good fit for them as well and most of the time it is but sometimes it may not
the time it is but sometimes it may not
the time it is but sometimes it may not be what they’re looking for and in that
be what they’re looking for and in that
be what they’re looking for and in that case I’ll pass them on to somebody else
case I’ll pass them on to somebody else
case I’ll pass them on to somebody else that might be a better fit so this
that might be a better fit so this
that might be a better fit so this example sometimes I’ve passed people
example sometimes I’ve passed people
example sometimes I’ve passed people onto a business coach where they may be
onto a business coach where they may be
onto a business coach where they may be needed a little bit more intense system
needed a little bit more intense system
needed a little bit more intense system to work with so working with
to work with so working with
to work with so working with cisco she makes sense instead of joining
cisco she makes sense instead of joining
cisco she makes sense instead of joining a peer groups that we have the classmen
a peer groups that we have the classmen
a peer groups that we have the classmen group so if you’re open and honest and
group so if you’re open and honest and
group so if you’re open and honest and you know that you’re you know trying to
you know that you’re you know trying to
you know that you’re you know trying to help them out as much as possible I find
help them out as much as possible I find
help them out as much as possible I find that really eases the fear of going into
that really eases the fear of going into
that really eases the fear of going into that initial meeting the last strategy
that initial meeting the last strategy
that initial meeting the last strategy that I use is something called negative
that I use is something called negative
that I use is something called negative reverse selling and that’s when if you
reverse selling and that’s when if you
reverse selling and that’s when if you think about when somebody tries to sell
think about when somebody tries to sell
think about when somebody tries to sell you understand you got apply this by
you understand you got apply this by
you understand you got apply this by this by this you’re likely reaction is
this by this you’re likely reaction is
this by this you’re likely reaction is going to be on up buying that you’re
going to be on up buying that you’re
going to be on up buying that you’re going to back boy so the approach it you
going to back boy so the approach it you
going to back boy so the approach it you want to take is the opposite and if
want to take is the opposite and if
want to take is the opposite and if sometimes we go negative on it people
sometimes we go negative on it people
sometimes we go negative on it people have even see the one to take the
have even see the one to take the
have even see the one to take the opposite view and go positive so a
opposite view and go positive so a
opposite view and go positive so a couple quick examples I’m doing a
couple quick examples I’m doing a
couple quick examples I’m doing a presentation so if we’re talking about
presentation so if we’re talking about
presentation so if we’re talking about the masses my groups for example I might
the masses my groups for example I might
the masses my groups for example I might say oddly don’t talk about all the
say oddly don’t talk about all the
say oddly don’t talk about all the different benefits of it and then at the
different benefits of it and then at the
different benefits of it and then at the end say something like it does that make
end say something like it does that make
end say something like it does that make sense to you or is this coming out of
sense to you or is this coming out of
sense to you or is this coming out of left field and usually they’ll say
left field and usually they’ll say
left field and usually they’ll say something like oh no make sense great
something like oh no make sense great
something like oh no make sense great that’s dope it’s exactly what I wanted
that’s dope it’s exactly what I wanted
that’s dope it’s exactly what I wanted and so if I going a little bit negative
and so if I going a little bit negative
and so if I going a little bit negative it makes them go positive or if I said
it makes them go positive or if I said
it makes them go positive or if I said at the end you’re just the best thing
at the end you’re just the best thing
at the end you’re just the best thing ever you really need to buy it they’re
ever you really need to buy it they’re
ever you really need to buy it they’re probably going to take the more
probably going to take the more
probably going to take the more defensive stance so people like wine the
defensive stance so people like wine the
defensive stance so people like wine the opposite of what you’re doing another
opposite of what you’re doing another
opposite of what you’re doing another example so I’m selling to a bigger
example so I’m selling to a bigger
example so I’m selling to a bigger corporate client I might say something
corporate client I might say something
corporate client I might say something like you know we’ve been able to help
like you know we’ve been able to help
like you know we’ve been able to help out a lot of different corporations but
out a lot of different corporations but
out a lot of different corporations but it only really works we can only help if
it only really works we can only help if
it only really works we can only help if you’re targeting the entrepreneur
you’re targeting the entrepreneur
you’re targeting the entrepreneur community if you’re not targeting
community if you’re not targeting
community if you’re not targeting entrepreneurs and you know I don’t think
entrepreneurs and you know I don’t think
entrepreneurs and you know I don’t think we’re going to be able to help you
we’re going to be able to help you
we’re going to be able to help you that’s the truth you know somebody’s
that’s the truth you know somebody’s
that’s the truth you know somebody’s trying to target managers at banks or a
trying to target managers at banks or a
trying to target managers at banks or a different target audience I’m not going
different target audience I’m not going
different target audience I’m not going to really be able to help them target
to really be able to help them target
to really be able to help them target entrepreneurs I can and by saying
entrepreneurs I can and by saying
entrepreneurs I can and by saying sequence like that they always come
sequence like that they always come
sequence like that they always come backs no no we’re targeting
backs no no we’re targeting
backs no no we’re targeting entrepreneurs this is our market exactly
entrepreneurs this is our market exactly
entrepreneurs this is our market exactly we’re looking forward to learning a
we’re looking forward to learning a
we’re looking forward to learning a little bit more about what you do and so
little bit more about what you do and so
little bit more about what you do and so gets emceeing yes and gets them involved
gets emceeing yes and gets them involved
gets emceeing yes and gets them involved and by me going negative it also reduces
and by me going negative it also reduces
and by me going negative it also reduces the fear of them say no so I hope that
the fear of them say no so I hope that
the fear of them say no so I hope that helped some of those strategies might be
helped some of those strategies might be
helped some of those strategies might be useful for you if you guys liked the
useful for you if you guys liked the
useful for you if you guys liked the video please give it a thumbs up but
video please give it a thumbs up but
video please give it a thumbs up but also love to hear your thoughts and
also love to hear your thoughts and
also love to hear your thoughts and feedback if you want to leave a comment
feedback if you want to leave a comment
feedback if you want to leave a comment below the video and stay tuned for the
below the video and stay tuned for the
below the video and stay tuned for the next episode
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