sherry is writing in talking about her story seeing her story is too long every
story seeing her story is too long every
story seeing her story is too long every time she tries to tell it and she’s
time she tries to tell it and she’s
time she tries to tell it and she’s having a hard time cutting it down to
having a hard time cutting it down to
having a hard time cutting it down to the essentials so when you’re telling
the essentials so when you’re telling
the essentials so when you’re telling your story to people how do you make an
your story to people how do you make an
your story to people how do you make an impactful without talking for too long
impactful without talking for too long
impactful without talking for too long probably the first thing is think about
probably the first thing is think about
probably the first thing is think about the audience you’re trying to surf so in
the audience you’re trying to surf so in
the audience you’re trying to surf so in our mention that word empathy you know
our mention that word empathy you know
our mention that word empathy you know what it war problem you’re trying to
what it war problem you’re trying to
what it war problem you’re trying to sell what pain point and if you can tell
sell what pain point and if you can tell
sell what pain point and if you can tell them your story reflecting against their
them your story reflecting against their
them your story reflecting against their their needs and really speaking for
their needs and really speaking for
their needs and really speaking for their hearts then I think here you on a
their hearts then I think here you on a
their hearts then I think here you on a winner and then make it really simple
winner and then make it really simple
winner and then make it really simple use languages simple understandable
use languages simple understandable
use languages simple understandable compelling exciting evocative and you
compelling exciting evocative and you
compelling exciting evocative and you are absolutely unaware i just think when
are absolutely unaware i just think when
are absolutely unaware i just think when I look at you know the companies that
I look at you know the companies that
I look at you know the companies that have been turned down for money some of
have been turned down for money some of
have been turned down for money some of them because they probably had to refine
them because they probably had to refine
them because they probably had to refine their stories as tons of you know like I
their stories as tons of you know like I
their stories as tons of you know like I just mentioned big tangle teezer you
just mentioned big tangle teezer you
just mentioned big tangle teezer you know revenues now 23 million they got
know revenues now 23 million they got
know revenues now 23 million they got turned down another trunki our revenues
turned down another trunki our revenues
turned down another trunki our revenues like 10 million dollars all these
like 10 million dollars all these
like 10 million dollars all these companies I’ve been out there either a
companies I’ve been out there either a
companies I’ve been out there either a stage where they’ve gone through friends
stage where they’ve gone through friends
stage where they’ve gone through friends of family and you invest in trying to
of family and you invest in trying to
of family and you invest in trying to raise money and the key thing was that
raise money and the key thing was that
raise money and the key thing was that pitch had to be involved in shortens and
pitch had to be involved in shortens and
pitch had to be involved in shortens and Crispin’s so it is really good at the
Crispin’s so it is really good at the
Crispin’s so it is really good at the other thing actually around this I think
other thing actually around this I think
other thing actually around this I think it was fair to say just give them enough
it was fair to say just give them enough
it was fair to say just give them enough of the story to tease them for the next
of the story to tease them for the next
of the story to tease them for the next chapter don’t try and read the whole
chapter don’t try and read the whole
chapter don’t try and read the whole book at one just tease them and what you
book at one just tease them and what you
book at one just tease them and what you really want with a great story you want
really want with a great story you want
really want with a great story you want the forward which is whatever elevator
the forward which is whatever elevator
the forward which is whatever elevator pitch where everyone call it but it’s
pitch where everyone call it but it’s
pitch where everyone call it but it’s compelling evocative audience sensors
compelling evocative audience sensors
compelling evocative audience sensors and it just gives them not to say wow I
and it just gives them not to say wow I
and it just gives them not to say wow I want to go to the next stage and then
want to go to the next stage and then
want to go to the next stage and then the next stage of the next station and
the next stage of the next station and
the next stage of the next station and then they owe from the rich fabric of
then they owe from the rich fabric of
then they owe from the rich fabric of the whole whole book chapter by chapter
the whole whole book chapter by chapter
the whole whole book chapter by chapter yeah just like being a good salesperson
yeah just like being a good salesperson
yeah just like being a good salesperson you know the best sales people use their
you know the best sales people use their
you know the best sales people use their ears more than their mouth you want to
ears more than their mouth you want to
ears more than their mouth you want to get good storytellers starts by
get good storytellers starts by
get good storytellers starts by listening before talking understanding
listening before talking understanding
listening before talking understanding who they are and what they need to do a
who they are and what they need to do a
who they are and what they need to do a thousand stories you can tell Steve and
thousand stories you can tell Steve and
thousand stories you can tell Steve and I I could tell a thousand stories about
I I could tell a thousand stories about
I I could tell a thousand stories about different
different
different mark pass but it’s picking the three out
mark pass but it’s picking the three out
mark pass but it’s picking the three out of those thousand that’s going to make
of those thousand that’s going to make
of those thousand that’s going to make an impact on this person in front of you
an impact on this person in front of you
an impact on this person in front of you and so if you have no idea who you’re
and so if you have no idea who you’re
and so if you have no idea who you’re talking to it makes it harder you can
talking to it makes it harder you can
talking to it makes it harder you can pick your most effective story but if
pick your most effective story but if
pick your most effective story but if you have a little bit more context than
you have a little bit more context than
you have a little bit more context than who they are what they’re going through
who they are what they’re going through
who they are what they’re going through then you can select the right stories
then you can select the right stories
then you can select the right stories from your past that will have a
from your past that will have a
from your past that will have a meaningful impact on them so you don’t
meaningful impact on them so you don’t
meaningful impact on them so you don’t go too long and get really boring yeah
go too long and get really boring yeah
go too long and get really boring yeah and then just a fun thing everyone that
and then just a fun thing everyone that
and then just a fun thing everyone that is I always love to listen to stories to
is I always love to listen to stories to
is I always love to listen to stories to tell me about how customers have been
tell me about how customers have been
tell me about how customers have been successful so if you’re you’re at a
successful so if you’re you’re at a
successful so if you’re you’re at a stage where you got some early customers
stage where you got some early customers
stage where you got some early customers go and listen to Evan point to those
go and listen to Evan point to those
go and listen to Evan point to those customers and they will tell your story
customers and they will tell your story
customers and they will tell your story better than anybody could in the world
better than anybody could in the world
better than anybody could in the world and then you want to bottle that and if
and then you want to bottle that and if
and then you want to bottle that and if you can tell a customer story of your
you can tell a customer story of your
you can tell a customer story of your prior to your service how it’s changed
prior to your service how it’s changed
prior to your service how it’s changed their lives how it’s made their lives
their lives how it’s made their lives
their lives how it’s made their lives easier Your Honor winner you’re
easier Your Honor winner you’re
easier Your Honor winner you’re absolutely you know unstoppable get
absolutely you know unstoppable get
absolutely you know unstoppable get customers to tell your story for you
”
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