um welcome everybody to another YouTube hang out super excited to be back here
hang out super excited to be back here
hang out super excited to be back here with you guys I have a repeat guests
with you guys I have a repeat guests
with you guys I have a repeat guests Mike Smith from Aweber and we’re going
Mike Smith from Aweber and we’re going
Mike Smith from Aweber and we’re going to be talking about how to make your
to be talking about how to make your
to be talking about how to make your story remarkable now I’ve been in a
story remarkable now I’ve been in a
story remarkable now I’ve been in a weber client for I don’t know 10 plus
weber client for I don’t know 10 plus
weber client for I don’t know 10 plus years I use it every week to send my
years I use it every week to send my
years I use it every week to send my emails out a lot of you guys probably
emails out a lot of you guys probably
emails out a lot of you guys probably found out about this episode from an
found out about this episode from an
found out about this episode from an email that came from a weber and they
email that came from a weber and they
email that came from a weber and they live entrepreneurs and we have this
live entrepreneurs and we have this
live entrepreneurs and we have this monthly series to help give back and
monthly series to help give back and
monthly series to help give back and teach you about some of the things you
teach you about some of the things you
teach you about some of the things you need to know to help you run your
need to know to help you run your
need to know to help you run your business and so today’s topic is how to
business and so today’s topic is how to
business and so today’s topic is how to tell a remarkable story Mike welcome
tell a remarkable story Mike welcome
tell a remarkable story Mike welcome back hey thanks thanks for having me you
back hey thanks thanks for having me you
back hey thanks thanks for having me you were one of our most popular guests so
were one of our most popular guests so
were one of our most popular guests so we said we got to have Mike back on to
we said we got to have Mike back on to
we said we got to have Mike back on to talk more about storytelling and how it
talk more about storytelling and how it
talk more about storytelling and how it can benefit entrepreneurs there’s a ton
can benefit entrepreneurs there’s a ton
can benefit entrepreneurs there’s a ton of questions already coming in but
of questions already coming in but
of questions already coming in but before we kind of get to those at a high
before we kind of get to those at a high
before we kind of get to those at a high level what’s your view like what do you
level what’s your view like what do you
level what’s your view like what do you need to make your store remarkable what
need to make your store remarkable what
need to make your store remarkable what are some of the components that can help
are some of the components that can help
are some of the components that can help the people who are watching yeah a
the people who are watching yeah a
the people who are watching yeah a strong viewpoint is always is always a
strong viewpoint is always is always a
strong viewpoint is always is always a great place to start you know any
great place to start you know any
great place to start you know any stories going to need a hero and heroes
stories going to need a hero and heroes
stories going to need a hero and heroes a great place to start so you know
a great place to start so you know
a great place to start so you know figuring out who that is for you and how
figuring out who that is for you and how
figuring out who that is for you and how are you going to tell your story whether
are you going to tell your story whether
are you going to tell your story whether that’s you or your customer um it’s kind
that’s you or your customer um it’s kind
that’s you or your customer um it’s kind of a high-level beginning starting point
of a high-level beginning starting point
of a high-level beginning starting point of any story cool characters I think in
of any story cool characters I think in
of any story cool characters I think in terms of entrepreneurs to that’s your
terms of entrepreneurs to that’s your
terms of entrepreneurs to that’s your competitive advantage I think I think
competitive advantage I think I think
competitive advantage I think I think people look at big companies and they
people look at big companies and they
people look at big companies and they try to be like them but if you’re going
try to be like them but if you’re going
try to be like them but if you’re going up against big companies who have you
up against big companies who have you
up against big companies who have you know more of a track record than you do
know more of a track record than you do
know more of a track record than you do more reputation than you do the thing
more reputation than you do the thing
more reputation than you do the thing that separates you is your story why
that separates you is your story why
that separates you is your story why you’re so excited and passionate about
you’re so excited and passionate about
you’re so excited and passionate about this and if you don’t have it then
this and if you don’t have it then
this and if you don’t have it then people just beat you down on price and I
people just beat you down on price and I
people just beat you down on price and I think not enough entrepreneurs are
think not enough entrepreneurs are
think not enough entrepreneurs are willing to share their story might be
willing to share their story might be
willing to share their story might be afraid of what people may think of them
afraid of what people may think of them
afraid of what people may think of them they may feel like you know their story
they may feel like you know their story
they may feel like you know their story isn’t that great it’s not about me it’s
isn’t that great it’s not about me it’s
isn’t that great it’s not about me it’s not about my ego it’s about you know the
not about my ego it’s about you know the
not about my ego it’s about you know the product my service is that what I’m
product my service is that what I’m
product my service is that what I’m putting into it what would you tell that
putting into it what would you tell that
putting into it what would you tell that entrepreneur who might be afraid to tell
entrepreneur who might be afraid to tell
entrepreneur who might be afraid to tell their story afraid of being judged
their story afraid of being judged
their story afraid of being judged afraid of like it’s not a great story
afraid of like it’s not a great story
afraid of like it’s not a great story yet you know I have
yet you know I have
yet you know I have made millions of dollars yet you know
made millions of dollars yet you know
made millions of dollars yet you know potentially what would you tell them
potentially what would you tell them
potentially what would you tell them yeah I mean think it through it like
yeah I mean think it through it like
yeah I mean think it through it like some favorite stories that I love or TV
some favorite stories that I love or TV
some favorite stories that I love or TV shows even that are telling a long tale
shows even that are telling a long tale
shows even that are telling a long tale story the thing that I love is that
story the thing that I love is that
story the thing that I love is that character development so like while you
character development so like while you
character development so like while you may not sink anything in your story is
may not sink anything in your story is
may not sink anything in your story is remarkable or incredible letting people
remarkable or incredible letting people
remarkable or incredible letting people get a glimpse of your development your
get a glimpse of your development your
get a glimpse of your development your character development whether it be
character development whether it be
character development whether it be where you came from and where you are
where you came from and where you are
where you came from and where you are now or where you are now and where
now or where you are now and where
now or where you are now and where you’re heading is all like very enticing
you’re heading is all like very enticing
you’re heading is all like very enticing and like giving someone that inside view
and like giving someone that inside view
and like giving someone that inside view into you know what you’re all about what
into you know what you’re all about what
into you know what you’re all about what makes you tick what are the stories that
makes you tick what are the stories that
makes you tick what are the stories that made you into who you are today whether
made you into who you are today whether
made you into who you are today whether they be you know simple home stories or
they be you know simple home stories or
they be you know simple home stories or you know major life events that
you know major life events that
you know major life events that character development piece is really
character development piece is really
character development piece is really intriguing as a human to like understand
intriguing as a human to like understand
intriguing as a human to like understand where someone came from and where
where someone came from and where
where someone came from and where they’re going to so yeah I mean everyone
they’re going to so yeah I mean everyone
they’re going to so yeah I mean everyone has a unique position they have a unique
has a unique position they have a unique
has a unique position they have a unique way they were raised they haven’t unique
way they were raised they haven’t unique
way they were raised they haven’t unique experiences and I know for me anytime I
experiences and I know for me anytime I
experiences and I know for me anytime I meet someone I always try to dig in into
meet someone I always try to dig in into
meet someone I always try to dig in into like what makes them tick and what you
like what makes them tick and what you
like what makes them tick and what you know what are those things along the way
know what are those things along the way
know what are those things along the way that influence them to become the person
that influence them to become the person
that influence them to become the person they are today so even if you think it’s
they are today so even if you think it’s
they are today so even if you think it’s simple it’s still really engaging yeah
simple it’s still really engaging yeah
simple it’s still really engaging yeah and the thing that helped me get over it
and the thing that helped me get over it
and the thing that helped me get over it was understanding that when people
was understanding that when people
was understanding that when people understood me better they would
understood me better they would
understood me better they would understand what I was doing more so
understand what I was doing more so
understand what I was doing more so wasn’t about me and my ego and just
wasn’t about me and my ego and just
wasn’t about me and my ego and just trying to be a bright light by telling
trying to be a bright light by telling
trying to be a bright light by telling my story people connected better to what
my story people connected better to what
my story people connected better to what my message was and what change I was
my message was and what change I was
my message was and what change I was trying to make so for those of you guys
trying to make so for those of you guys
trying to make so for those of you guys watch am I telling your own personal
watch am I telling your own personal
watch am I telling your own personal story that can help give your customers
story that can help give your customers
story that can help give your customers a greater appreciation for what you’re
a greater appreciation for what you’re
a greater appreciation for what you’re doing and help them take action so it’s
doing and help them take action so it’s
doing and help them take action so it’s not about you it’s about them and making
not about you it’s about them and making
not about you it’s about them and making them feel something and get closer long
them feel something and get closer long
them feel something and get closer long the lines of helping them make a
the lines of helping them make a
the lines of helping them make a purchasing decision but also helping
purchasing decision but also helping
purchasing decision but also helping them make a positive change in their
them make a positive change in their
them make a positive change in their lives yeah I’ve been really enamored
lives yeah I’ve been really enamored
lives yeah I’ve been really enamored lately reading a lot thinking about a
lately reading a lot thinking about a
lately reading a lot thinking about a lot about empathy and if you think about
lot about empathy and if you think about
lot about empathy and if you think about so like if I didn’t know who you were
so like if I didn’t know who you were
so like if I didn’t know who you were Evan and I didn’t know your story I
Evan and I didn’t know your story I
Evan and I didn’t know your story I could
could
could I don’t relate as well to you because I
I don’t relate as well to you because I
I don’t relate as well to you because I don’t know anything about you but when I
don’t know anything about you but when I
don’t know anything about you but when I put myself in your shoes and I start to
put myself in your shoes and I start to
put myself in your shoes and I start to begin to understand your thoughts and
begin to understand your thoughts and
begin to understand your thoughts and begin to empathize with you you know I
begin to empathize with you you know I
begin to empathize with you you know I start to trust you and I start to think
start to trust you and I start to think
start to trust you and I start to think oh wow this guy is really legit he’s got
oh wow this guy is really legit he’s got
oh wow this guy is really legit he’s got a lot to offer and the more I find out
a lot to offer and the more I find out
a lot to offer and the more I find out about you the more I trust you the more
about you the more I trust you the more
about you the more I trust you the more I can relate to you and like the better
I can relate to you and like the better
I can relate to you and like the better suited we are to move forward with you
suited we are to move forward with you
suited we are to move forward with you know having people make decisions based
know having people make decisions based
know having people make decisions based off of what we say cool well this
off of what we say cool well this
off of what we say cool well this session is about you guys watch you want
session is about you guys watch you want
session is about you guys watch you want to answer your questions help you tell
to answer your questions help you tell
to answer your questions help you tell more remarkable stories you have both of
more remarkable stories you have both of
more remarkable stories you have both of us for an hour so whatever questions you
us for an hour so whatever questions you
us for an hour so whatever questions you have you can leave it up on the side and
have you can leave it up on the side and
have you can leave it up on the side and we will do our best to answer first up
we will do our best to answer first up
we will do our best to answer first up is j reyez who wrote an essay i enjoy
is j reyez who wrote an essay i enjoy
is j reyez who wrote an essay i enjoy mike smith last time glad he’s back so
mike smith last time glad he’s back so
mike smith last time glad he’s back so you got a fan club there thank you story
you got a fan club there thank you story
you got a fan club there thank you story feels like an underrated uber powerful
feels like an underrated uber powerful
feels like an underrated uber powerful business foundation but seems really
business foundation but seems really
business foundation but seems really taught in the early stage of
taught in the early stage of
taught in the early stage of entrepreneurship any insight on this oh
entrepreneurship any insight on this oh
entrepreneurship any insight on this oh that’s loaded um yeah you know I think I
that’s loaded um yeah you know I think I
that’s loaded um yeah you know I think I think part of it is because telling
think part of it is because telling
think part of it is because telling stories hard and there’s a lot of
stories hard and there’s a lot of
stories hard and there’s a lot of obstacles to to doing it like I know
obstacles to to doing it like I know
obstacles to to doing it like I know even getting on this google hangout and
even getting on this google hangout and
even getting on this google hangout and knowing that there’s gonna be live
knowing that there’s gonna be live
knowing that there’s gonna be live viewers i have self-consciousness about
viewers i have self-consciousness about
viewers i have self-consciousness about you know how are people gonna what are
you know how are people gonna what are
you know how are people gonna what are people gonna think about me what if i
people gonna think about me what if i
people gonna think about me what if i say something stupid what if i say
say something stupid what if i say
say something stupid what if i say something wrong what if i say something
something wrong what if i say something
something wrong what if i say something they don’t agree with and and kind of
they don’t agree with and and kind of
they don’t agree with and and kind of getting over all that is really hard to
getting over all that is really hard to
getting over all that is really hard to teach an entrepreneur when they’re
teach an entrepreneur when they’re
teach an entrepreneur when they’re trying to launch a business or you know
trying to launch a business or you know
trying to launch a business or you know figure out how to launch their website
figure out how to launch their website
figure out how to launch their website and and make their logo and all of that
and and make their logo and all of that
and and make their logo and all of that and i think the story aspect of things
and i think the story aspect of things
and i think the story aspect of things kind of is this underlying thing that
kind of is this underlying thing that
kind of is this underlying thing that just gets lost or or um you know breezed
just gets lost or or um you know breezed
just gets lost or or um you know breezed over because uh it’s it’s a harder piece
over because uh it’s it’s a harder piece
over because uh it’s it’s a harder piece then you know the tactical things like
then you know the tactical things like
then you know the tactical things like what am I going to say and how much of
what am I going to say and how much of
what am I going to say and how much of my story do I tell I don’t know do you
my story do I tell I don’t know do you
my story do I tell I don’t know do you feel the same way or yeah you know I I
feel the same way or yeah you know I I
feel the same way or yeah you know I I have a lot of opinions on what should be
have a lot of opinions on what should be
have a lot of opinions on what should be taught in the education system and you
taught in the education system and you
taught in the education system and you know there’s not enough lot that goes to
know there’s not enough lot that goes to
know there’s not enough lot that goes to entrepreneurial teaching period lettle
entrepreneurial teaching period lettle
entrepreneurial teaching period lettle own story telling is a component of it I
own story telling is a component of it I
own story telling is a component of it I think I think the solution to it is is
think I think the solution to it is is
think I think the solution to it is is do what we’re doing right like we’re
do what we’re doing right like we’re
do what we’re doing right like we’re having this entire session here to learn
having this entire session here to learn
having this entire session here to learn about how the total story about talking
about how the total story about talking
about how the total story about talking about the importance of it to raise
about the importance of it to raise
about the importance of it to raise awareness of it when we sat down and
awareness of it when we sat down and
awareness of it when we sat down and figured out hey what’s our schedule
figured out hey what’s our schedule
figured out hey what’s our schedule going to be like one of us what’s the
going to be like one of us what’s the
going to be like one of us what’s the episodes are going to put out the first
episodes are going to put out the first
episodes are going to put out the first one in the new series is about a remark
one in the new series is about a remark
one in the new series is about a remark oh I think just a message that I would
oh I think just a message that I would
oh I think just a message that I would have d’entre burners if you feel this
have d’entre burners if you feel this
have d’entre burners if you feel this there’s an underserved niche if you feel
there’s an underserved niche if you feel
there’s an underserved niche if you feel like there’s a message people need to
like there’s a message people need to
like there’s a message people need to hear go and create it yeah like be the
hear go and create it yeah like be the
hear go and create it yeah like be the provider that’s what entrepreneurs do
provider that’s what entrepreneurs do
provider that’s what entrepreneurs do right like there’s not enough about this
right like there’s not enough about this
right like there’s not enough about this out there like go make it right if you
out there like go make it right if you
out there like go make it right if you have the expertise then go create it if
have the expertise then go create it if
have the expertise then go create it if you don’t have the expertise go learn
you don’t have the expertise go learn
you don’t have the expertise go learn about it and then share your learnings
about it and then share your learnings
about it and then share your learnings there’s a lot of stuff I wrote
there’s a lot of stuff I wrote
there’s a lot of stuff I wrote entrepreneurship that I wish I knew
entrepreneurship that I wish I knew
entrepreneurship that I wish I knew before I became an entrepreneur that
before I became an entrepreneur that
before I became an entrepreneur that nobody was teaching you know I went to
nobody was teaching you know I went to
nobody was teaching you know I went to university I took a fourth-year level
university I took a fourth-year level
university I took a fourth-year level course on entrepreneurship and I’m not
course on entrepreneurship and I’m not
course on entrepreneurship and I’m not using a whole heck of a lot of that
using a whole heck of a lot of that
using a whole heck of a lot of that information and actually running my
information and actually running my
information and actually running my business to be perfectly honest and so
business to be perfectly honest and so
business to be perfectly honest and so like that’s part of the genesis of my
like that’s part of the genesis of my
like that’s part of the genesis of my channel two is being able to share
channel two is being able to share
channel two is being able to share information knowledge that I’ve learned
information knowledge that I’ve learned
information knowledge that I’ve learned that I wish somebody told me when I was
that I wish somebody told me when I was
that I wish somebody told me when I was younger yeah cool um Rishi cup Evan and
younger yeah cool um Rishi cup Evan and
younger yeah cool um Rishi cup Evan and Mike what’s part of your own story what
Mike what’s part of your own story what
Mike what’s part of your own story what part of your own story has proven to be
part of your own story has proven to be
part of your own story has proven to be the most important for your business has
the most important for your business has
the most important for your business has sharing about a particular event
sharing about a particular event
sharing about a particular event motivated your clients um I mean Evan I
motivated your clients um I mean Evan I
motivated your clients um I mean Evan I were chatting about this before we got
were chatting about this before we got
were chatting about this before we got on I think the part of my story that
on I think the part of my story that
on I think the part of my story that motivates me and I hope motivates other
motivates me and I hope motivates other
motivates me and I hope motivates other people is that you have to start
people is that you have to start
people is that you have to start somewhere you have to do something if
somewhere you have to do something if
somewhere you have to do something if you just sit with an idea and do nothing
you just sit with an idea and do nothing
you just sit with an idea and do nothing then you’re just squandering time so
then you’re just squandering time so
then you’re just squandering time so what has inspired me and kind of at a
what has inspired me and kind of at a
what has inspired me and kind of at a weber we’re moving towards this campaign
weber we’re moving towards this campaign
weber we’re moving towards this campaign I was giving them and some insight about
I was giving them and some insight about
I was giving them and some insight about earlier but like today is your day to do
earlier but like today is your day to do
earlier but like today is your day to do something whether you want to launch
something whether you want to launch
something whether you want to launch your first youtube video
your first youtube video
your first youtube video or create your first first facebook ad
or create your first first facebook ad
or create your first first facebook ad or anything like that like today is your
or anything like that like today is your
or anything like that like today is your day to do that and when you get that
day to do that and when you get that
day to do that and when you get that mentality like I’m going to I’m going to
mentality like I’m going to I’m going to
mentality like I’m going to I’m going to check this one thing off my list today
check this one thing off my list today
check this one thing off my list today and it moves me one step closer to the
and it moves me one step closer to the
and it moves me one step closer to the dream or where I want a head next you
dream or where I want a head next you
dream or where I want a head next you start having this bias for action and
start having this bias for action and
start having this bias for action and those small wins start building on top
those small wins start building on top
those small wins start building on top of each other and then all of a sudden
of each other and then all of a sudden
of each other and then all of a sudden you’re like oh way back then I didn’t
you’re like oh way back then I didn’t
you’re like oh way back then I didn’t think I could do anything but now I feel
think I could do anything but now I feel
think I could do anything but now I feel like I can do anything so um I mean
like I can do anything so um I mean
like I can do anything so um I mean that’s the part of my story when when i
that’s the part of my story when when i
that’s the part of my story when when i launched oh you know little projects
launched oh you know little projects
launched oh you know little projects that I’m working on like just taking
that I’m working on like just taking
that I’m working on like just taking that first step of like all right
that first step of like all right
that first step of like all right tonight I’m just gonna get this thing
tonight I’m just gonna get this thing
tonight I’m just gonna get this thing done because it’s in my way but I know
done because it’s in my way but I know
done because it’s in my way but I know as soon as it’s behind me I’m gonna feel
as soon as it’s behind me I’m gonna feel
as soon as it’s behind me I’m gonna feel so much better and inspired to do the
so much better and inspired to do the
so much better and inspired to do the next thing so I think small steps small
next thing so I think small steps small
next thing so I think small steps small wins is is part of my story that just
wins is is part of my story that just
wins is is part of my story that just launches me forward and I’m looking
launches me forward and I’m looking
launches me forward and I’m looking forward to that campaign yeah August
forward to that campaign yeah August
forward to that campaign yeah August August first right august first game two
August first right august first game two
August first right august first game two in disdain to it i want to tweet that up
in disdain to it i want to tweet that up
in disdain to it i want to tweet that up um the most important part of my story i
um the most important part of my story i
um the most important part of my story i would say i would probably go with two i
would say i would probably go with two i
would say i would probably go with two i would start with one people understand
would start with one people understand
would start with one people understand what I’ve gone through to get here so
what I’ve gone through to get here so
what I’ve gone through to get here so like when I started my business I had no
like when I started my business I had no
like when I started my business I had no mentors I had no money my parents didn’t
mentors I had no money my parents didn’t
mentors I had no money my parents didn’t line me up you know I struggled I almost
line me up you know I struggled I almost
line me up you know I struggled I almost quit my my business I turned away
quit my my business I turned away
quit my my business I turned away high-paying jobs has started and I’ve
high-paying jobs has started and I’ve
high-paying jobs has started and I’ve told this story over and over and over
told this story over and over and over
told this story over and over and over again on my channel because people keep
again on my channel because people keep
again on my channel because people keep asking about it but it shows just the
asking about it but it shows just the
asking about it but it shows just the kind of connection of where I came from
kind of connection of where I came from
kind of connection of where I came from to give context to what I’m saying and
to give context to what I’m saying and
to give context to what I’m saying and that’s helped me for anybody was in that
that’s helped me for anybody was in that
that’s helped me for anybody was in that same position it’s easy to talk down on
same position it’s easy to talk down on
same position it’s easy to talk down on somebody and say you should be doing
somebody and say you should be doing
somebody and say you should be doing this well like I lived that life i was
this well like I lived that life i was
this well like I lived that life i was making three hundred dollars a month i
making three hundred dollars a month i
making three hundred dollars a month i was eating beans for lunch every day
was eating beans for lunch every day
was eating beans for lunch every day right like I know where you’re coming
right like I know where you’re coming
right like I know where you’re coming from and I think that helps me at least
from and I think that helps me at least
from and I think that helps me at least in my industry and what I’m trying to do
in my industry and what I’m trying to do
in my industry and what I’m trying to do I think the second part of it is people
I think the second part of it is people
I think the second part of it is people feel the passion for what I’m do i make
feel the passion for what I’m do i make
feel the passion for what I’m do i make videos not because I want to be YouTube
videos not because I want to be YouTube
videos not because I want to be YouTube star because I enjoy making videos like
star because I enjoy making videos like
star because I enjoy making videos like it’s my passion we’re doing this hangout
it’s my passion we’re doing this hangout
it’s my passion we’re doing this hangout because i love entrepreneurs and anger
because i love entrepreneurs and anger
because i love entrepreneurs and anger but loves entrepreneurs and Mike loves
but loves entrepreneurs and Mike loves
but loves entrepreneurs and Mike loves entrepreneurs and even though he’s
entrepreneurs and even though he’s
entrepreneurs and even though he’s afraid to come on and how people may
afraid to come on and how people may
afraid to come on and how people may judge him or whatever by the way doing a
judge him or whatever by the way doing a
judge him or whatever by the way doing a good job like people love you but
good job like people love you but
good job like people love you but like pushing through those fears because
like pushing through those fears because
like pushing through those fears because you love the opportunity to be able to
you love the opportunity to be able to
you love the opportunity to be able to give back and help others and so I feel
give back and help others and so I feel
give back and help others and so I feel like people can see the passion in
like people can see the passion in
like people can see the passion in everything that I’m doing and hopefully
everything that I’m doing and hopefully
everything that I’m doing and hopefully people see the passion what you’re doing
people see the passion what you’re doing
people see the passion what you’re doing to and you’re doing projects that you’re
to and you’re doing projects that you’re
to and you’re doing projects that you’re passionate about few guys the audience
passionate about few guys the audience
passionate about few guys the audience so think those who things people
so think those who things people
so think those who things people understanding where I came from and
understanding where I came from and
understanding where I came from and people understanding that i’m doing this
people understanding that i’m doing this
people understanding that i’m doing this out of something that I love to do I
out of something that I love to do I
out of something that I love to do I think those that’s helped propel my
think those that’s helped propel my
think those that’s helped propel my business career forward um our two rows
business career forward um our two rows
business career forward um our two rows writing in Evan and Mike how long would
writing in Evan and Mike how long would
writing in Evan and Mike how long would be too long when making a video about my
be too long when making a video about my
be too long when making a video about my story mmm yeah that’s that’s tricky and
story mmm yeah that’s that’s tricky and
story mmm yeah that’s that’s tricky and and Evan you have more experience on
and Evan you have more experience on
and Evan you have more experience on video length than I do particularly but
video length than I do particularly but
video length than I do particularly but you know if you if you’re a good
you know if you if you’re a good
you know if you if you’re a good storyteller I don’t know if there’s a
storyteller I don’t know if there’s a
storyteller I don’t know if there’s a too long all right there’s a too long
too long all right there’s a too long
too long all right there’s a too long but I we recently had a guy come into
but I we recently had a guy come into
but I we recently had a guy come into the office that was instructing a lot of
the office that was instructing a lot of
the office that was instructing a lot of us on public speaking and one of the
us on public speaking and one of the
us on public speaking and one of the things and what are the pieces that I
things and what are the pieces that I
things and what are the pieces that I took from his instruction was practice
took from his instruction was practice
took from his instruction was practice use small groups to practice your your
use small groups to practice your your
use small groups to practice your your presentation techniques so for instance
presentation techniques so for instance
presentation techniques so for instance improv people do this all the time if
improv people do this all the time if
improv people do this all the time if our comedians I should say not improv
our comedians I should say not improv
our comedians I should say not improv comedians do this all the time they’re
comedians do this all the time they’re
comedians do this all the time they’re thinking up a new joke and then they
thinking up a new joke and then they
thinking up a new joke and then they practice it with a dinner party or they
practice it with a dinner party or they
practice it with a dinner party or they practice it with a group of friends and
practice it with a group of friends and
practice it with a group of friends and they see how it lands and based on how
they see how it lands and based on how
they see how it lands and based on how it lands they tweak it and they you know
it lands they tweak it and they you know
it lands they tweak it and they you know they keep adapting that joke and I think
they keep adapting that joke and I think
they keep adapting that joke and I think it’s the same two to be said for your
it’s the same two to be said for your
it’s the same two to be said for your story is if you can practice it in front
story is if you can practice it in front
story is if you can practice it in front of a number of people and refine it over
of a number of people and refine it over
of a number of people and refine it over time then when you go to shoot that
time then when you go to shoot that
time then when you go to shoot that video you’ll have a much more compelling
video you’ll have a much more compelling
video you’ll have a much more compelling and concise video that it could be three
and concise video that it could be three
and concise video that it could be three minutes or it could be 30 minutes but
minutes or it could be 30 minutes but
minutes or it could be 30 minutes but either way people are engaged because
either way people are engaged because
either way people are engaged because you’ve kind of perfected the
you’ve kind of perfected the
you’ve kind of perfected the presentation of that story I think about
presentation of that story I think about
presentation of that story I think about my channel and one of the videos that I
my channel and one of the videos that I
my channel and one of the videos that I was most nervous about when i launched
was most nervous about when i launched
was most nervous about when i launched it it was as eight minute long video but
it it was as eight minute long video but
it it was as eight minute long video but believed and one of my one of people my
believed and one of my one of people my
believed and one of my one of people my net
net
net work who was you know knew the video
work who was you know knew the video
work who was you know knew the video market really well said no video should
market really well said no video should
market really well said no video should be longer than six minutes ever period
be longer than six minutes ever period
be longer than six minutes ever period uh and that could have been an easy
uh and that could have been an easy
uh and that could have been an easy moment to say oh like this guy knows
moment to say oh like this guy knows
moment to say oh like this guy knows what he’s talking about I should listen
what he’s talking about I should listen
what he’s talking about I should listen to him you know he is way more
to him you know he is way more
to him you know he is way more experience than I do and this is the
experience than I do and this is the
experience than I do and this is the genesis of this shirt this is the no
genesis of this shirt this is the no
genesis of this shirt this is the no little man shirt he and his friend
little man shirt he and his friend
little man shirt he and his friend college had the little man as a joke and
college had the little man as a joke and
college had the little man as a joke and so it became this like don’t listen to
so it became this like don’t listen to
so it became this like don’t listen to the little man idea and I just loved the
the little man idea and I just loved the
the little man idea and I just loved the video and I’m I thought y’all gotta put
video and I’m I thought y’all gotta put
video and I’m I thought y’all gotta put it up and it was eight minutes long and
it up and it was eight minutes long and
it up and it was eight minutes long and it did really well and it became my most
it did really well and it became my most
it did really well and it became my most popular video and has over a million
popular video and has over a million
popular video and has over a million views now and what if I listened to this
views now and what if I listened to this
views now and what if I listened to this guy who was an expert because he said it
guy who was an expert because he said it
guy who was an expert because he said it was too long and I should shorten it
was too long and I should shorten it
was too long and I should shorten it down I think people will listen to
down I think people will listen to
down I think people will listen to quality you know uh the most popular
quality you know uh the most popular
quality you know uh the most popular video on my channel is is with this guy
video on my channel is is with this guy
video on my channel is is with this guy Steve Jobs and it’s 40 minutes long like
Steve Jobs and it’s 40 minutes long like
Steve Jobs and it’s 40 minutes long like if you can tell a great story for 40
if you can tell a great story for 40
if you can tell a great story for 40 minutes do it but if you can’t don’t
minutes do it but if you can’t don’t
minutes do it but if you can’t don’t repeat yourself until the same thing
repeat yourself until the same thing
repeat yourself until the same thing over and over and over again I think
over and over and over again I think
over and over and over again I think that’s the dangers your story that is 10
that’s the dangers your story that is 10
that’s the dangers your story that is 10 minutes you could really get everything
minutes you could really get everything
minutes you could really get everything out into and work to be a better
out into and work to be a better
out into and work to be a better storyteller for longer periods Tony
storyteller for longer periods Tony
storyteller for longer periods Tony Robbins have sessions that are entire
Robbins have sessions that are entire
Robbins have sessions that are entire weekends long and he’s on stage for
weekends long and he’s on stage for
weekends long and he’s on stage for almost the whole time like screaming at
almost the whole time like screaming at
almost the whole time like screaming at people and tell you gonna go tell Tony
people and tell you gonna go tell Tony
people and tell you gonna go tell Tony Tony listen you can only talk for an
Tony listen you can only talk for an
Tony listen you can only talk for an hour this is how a proper seminar is
hour this is how a proper seminar is
hour this is how a proper seminar is done right like he’s he’s great at what
done right like he’s he’s great at what
done right like he’s he’s great at what he does and so there’s no time limit at
he does and so there’s no time limit at
he does and so there’s no time limit at least in my view and how long a video
least in my view and how long a video
least in my view and how long a video should be just making sure that every
should be just making sure that every
should be just making sure that every sentence that’s in there matters and is
sentence that’s in there matters and is
sentence that’s in there matters and is important yeah yep totally agree we’ve
important yeah yep totally agree we’ve
important yeah yep totally agree we’ve run some tests to on on some products
run some tests to on on some products
run some tests to on on some products that we’ve sold where we cut like a two
that we’ve sold where we cut like a two
that we’ve sold where we cut like a two minute video and we cut a seven-minute
minute video and we cut a seven-minute
minute video and we cut a seven-minute video I think we cut a 12-minute video
video I think we cut a 12-minute video
video I think we cut a 12-minute video and you know there’s a lot of factors
and you know there’s a lot of factors
and you know there’s a lot of factors involved with with video length so it’s
involved with with video length so it’s
involved with with video length so it’s not just the length alone um that
not just the length alone um that
not just the length alone um that matters but I’m glad that you didn’t
matters but I’m glad that you didn’t
matters but I’m glad that you didn’t listen to that guy I am too cuz I almost
listen to that guy I am too cuz I almost
listen to that guy I am too cuz I almost I thought about it and it’s a CSI your
I thought about it and it’s a CSI your
I thought about it and it’s a CSI your story agrestic I’m eight minutes all
story agrestic I’m eight minutes all
story agrestic I’m eight minutes all right eight minutes
right eight minutes
right eight minutes tell my story and it’s and is effective
tell my story and it’s and is effective
tell my story and it’s and is effective and I feel good about it right story was
and I feel good about it right story was
and I feel good about it right story was six minutes right and it applies beyond
six minutes right and it applies beyond
six minutes right and it applies beyond just video right you’re saying in the
just video right you’re saying in the
just video right you’re saying in the newsletter out well how long should a
newsletter out well how long should a
newsletter out well how long should a newsletter be sure to be one sentence
newsletter be sure to be one sentence
newsletter be sure to be one sentence and a link or should it be ten sentences
and a link or should it be ten sentences
and a link or should it be ten sentences it should it be ten paragraphs right
it should it be ten paragraphs right
it should it be ten paragraphs right there’s no like one answer it’s how good
there’s no like one answer it’s how good
there’s no like one answer it’s how good is each of those sentences that you’re
is each of those sentences that you’re
is each of those sentences that you’re writing yeah absolutely uh safa is
writing yeah absolutely uh safa is
writing yeah absolutely uh safa is running in I’m a new indie author how do
running in I’m a new indie author how do
running in I’m a new indie author how do i make my book noticeable and remarkable
yeah well I i I’d be interested to hear
yeah well I i I’d be interested to hear a little bit more about the book and
a little bit more about the book and
a little bit more about the book and what kind of book it is but um no
what kind of book it is but um no
what kind of book it is but um no there’s probably some reason you wrote
there’s probably some reason you wrote
there’s probably some reason you wrote that book and within the book there is
that book and within the book there is
that book and within the book there is probably some story whether it’s
probably some story whether it’s
probably some story whether it’s nonfiction or fiction um and I think you
nonfiction or fiction um and I think you
nonfiction or fiction um and I think you need to tell your story you need to find
need to tell your story you need to find
need to tell your story you need to find an audience that you can tell your story
an audience that you can tell your story
an audience that you can tell your story to so that they fall in love with you
to so that they fall in love with you
to so that they fall in love with you and what you’re doing so that they fall
and what you’re doing so that they fall
and what you’re doing so that they fall in love with your book kind of like Evan
in love with your book kind of like Evan
in love with your book kind of like Evan and I were talking about earlier if I
and I were talking about earlier if I
and I were talking about earlier if I don’t know Evan I trust him less I don’t
don’t know Evan I trust him less I don’t
don’t know Evan I trust him less I don’t necessarily want to buy anything from
necessarily want to buy anything from
necessarily want to buy anything from him or I don’t want to read his book or
him or I don’t want to read his book or
him or I don’t want to read his book or watch his youtube channel but the more I
watch his youtube channel but the more I
watch his youtube channel but the more I get to know him the more compelled I am
get to know him the more compelled I am
get to know him the more compelled I am to say now this is this is legitimate
to say now this is this is legitimate
to say now this is this is legitimate this guy has a good view point and the
this guy has a good view point and the
this guy has a good view point and the more you know we’d like to think that
more you know we’d like to think that
more you know we’d like to think that our decision-making process is a very
our decision-making process is a very
our decision-making process is a very logical process and in reality it’s all
logical process and in reality it’s all
logical process and in reality it’s all of these micro decisions that are are
of these micro decisions that are are
of these micro decisions that are are mainly emotionally based that we don’t
mainly emotionally based that we don’t
mainly emotionally based that we don’t even realize that kind of lend us
even realize that kind of lend us
even realize that kind of lend us towards that so the more you can share
towards that so the more you can share
towards that so the more you can share your story even in how you wrote the
your story even in how you wrote the
your story even in how you wrote the book or any number of other things about
book or any number of other things about
book or any number of other things about that book you’re um you’re better off to
that book you’re um you’re better off to
that book you’re um you’re better off to get an audience that’s willing to listen
get an audience that’s willing to listen
get an audience that’s willing to listen to you yeah I I echo Mike’s points I
to you yeah I I echo Mike’s points I
to you yeah I I echo Mike’s points I would love to know why you why you wrote
would love to know why you why you wrote
would love to know why you why you wrote this book and anytime you’re talking
this book and anytime you’re talking
this book and anytime you’re talking about it you want to tie into the
about it you want to tie into the
about it you want to tie into the passion I went into creating this book
passion I went into creating this book
passion I went into creating this book so all you wrote to us here was I’m a
so all you wrote to us here was I’m a
so all you wrote to us here was I’m a new indie author how do it my book you
new indie author how do it my book you
new indie author how do it my book you know how do I get a notice make it
know how do I get a notice make it
know how do I get a notice make it remarkable I would have loved to know
remarkable I would have loved to know
remarkable I would have loved to know like what’s the reasoning behind it tell
like what’s the reasoning behind it tell
like what’s the reasoning behind it tell me a little bit more about safin why
me a little bit more about safin why
me a little bit more about safin why you became an author and what the
you became an author and what the
you became an author and what the message behind this book is and
message behind this book is and
message behind this book is and obviously you can’t go on right you know
obviously you can’t go on right you know
obviously you can’t go on right you know pages of stuff it’s going to gonna fill
pages of stuff it’s going to gonna fill
pages of stuff it’s going to gonna fill up the chat stream but how can you that
up the chat stream but how can you that
up the chat stream but how can you that quick like how can you in one sentence
quick like how can you in one sentence
quick like how can you in one sentence explain what you are about and what the
explain what you are about and what the
explain what you are about and what the motivation behind this book was just to
motivation behind this book was just to
motivation behind this book was just to give a little bit more context a little
give a little bit more context a little
give a little bit more context a little bit more curiosity and if that ties into
bit more curiosity and if that ties into
bit more curiosity and if that ties into the same beliefs as other people they’ll
the same beliefs as other people they’ll
the same beliefs as other people they’ll want to stand up and take notice like
want to stand up and take notice like
want to stand up and take notice like Mike was talking about his idea of small
Mike was talking about his idea of small
Mike was talking about his idea of small actions right and this is a campaign
actions right and this is a campaign
actions right and this is a campaign yuppers launched it in August as soon as
yuppers launched it in August as soon as
yuppers launched it in August as soon as he told me about it like in our pre we
he told me about it like in our pre we
he told me about it like in our pre we should have been recording the green and
should have been recording the green and
should have been recording the green and I’m talking about as soon as he tel aviv
I’m talking about as soon as he tel aviv
I’m talking about as soon as he tel aviv i love that that’s great it’s really
i love that that’s great it’s really
i love that that’s great it’s really related to what I’m all about about
related to what I’m all about about
related to what I’m all about about belief right taking a small action today
belief right taking a small action today
belief right taking a small action today not waiting a year for that because of
not waiting a year for that because of
not waiting a year for that because of some big huge project that you’re never
some big huge project that you’re never
some big huge project that you’re never going to take action on break it down
going to take action on break it down
going to take action on break it down into something you can start and doing
into something you can start and doing
into something you can start and doing it today and so you know if Mike wanted
it today and so you know if Mike wanted
it today and so you know if Mike wanted to get that out talking to me is great
to get that out talking to me is great
to get that out talking to me is great because I’m aligned along the same lines
because I’m aligned along the same lines
because I’m aligned along the same lines as he is and I have an audience people
as he is and I have an audience people
as he is and I have an audience people to share it with so if we know what your
to share it with so if we know what your
to share it with so if we know what your book is about and while you are talking
book is about and while you are talking
book is about and while you are talking about it you’re sharing the relief
about it you’re sharing the relief
about it you’re sharing the relief systems behind it then connect with
systems behind it then connect with
systems behind it then connect with other people who share those same
other people who share those same
other people who share those same beliefs they’re going to like it David
beliefs they’re going to like it David
beliefs they’re going to like it David audience I’ll help you share it to right
audience I’ll help you share it to right
audience I’ll help you share it to right now even the way you present yourself is
now even the way you present yourself is
now even the way you present yourself is not coming off as something that I would
not coming off as something that I would
not coming off as something that I would notice i mean we noticed your comment
notice i mean we noticed your comment
notice i mean we noticed your comment enough to be able to you know put it
enough to be able to you know put it
enough to be able to you know put it into the show but when you’re talking
into the show but when you’re talking
into the show but when you’re talking about what you do you want to inject a
about what you do you want to inject a
about what you do you want to inject a little bit more emotion values into it
little bit more emotion values into it
little bit more emotion values into it um to spark curiosity yeah yeah I’m
um to spark curiosity yeah yeah I’m
um to spark curiosity yeah yeah I’m totally aligned with that and yet um
totally aligned with that and yet um
totally aligned with that and yet um something you hit said I just lost it oh
something you hit said I just lost it oh
something you hit said I just lost it oh well it’ll come back yeah um cool drone
well it’ll come back yeah um cool drone
well it’ll come back yeah um cool drone Boston can you please reflect on how to
Boston can you please reflect on how to
Boston can you please reflect on how to make new employees feel like they’re
make new employees feel like they’re
make new employees feel like they’re part of the story and thus can use it
part of the story and thus can use it
part of the story and thus can use it when speaking with clients yeah that’s
when speaking with clients yeah that’s
when speaking with clients yeah that’s interesting i actually have a
interesting i actually have a
interesting i actually have a opportunity to do that here at a weber
opportunity to do that here at a weber
opportunity to do that here at a weber and for
and for
and for us our brand is a big part of our story
us our brand is a big part of our story
us our brand is a big part of our story in the recent months and if you watch
in the recent months and if you watch
in the recent months and if you watch the last hangout we talked a lot about
the last hangout we talked a lot about
the last hangout we talked a lot about the brand funnel and the target and all
the brand funnel and the target and all
the brand funnel and the target and all that kind of stuff but I have the
that kind of stuff but I have the
that kind of stuff but I have the opportunity when when we hire new folks
opportunity when when we hire new folks
opportunity when when we hire new folks that in their second week on their on
that in their second week on their on
that in their second week on their on their last day of training I have 45
their last day of training I have 45
their last day of training I have 45 minutes to present to them are our
minutes to present to them are our
minutes to present to them are our overarching brand and what does it look
overarching brand and what does it look
overarching brand and what does it look like and so I think opportunities like
like and so I think opportunities like
like and so I think opportunities like that where you give some under the hood
that where you give some under the hood
that where you give some under the hood coaching to the team of new hires of
coaching to the team of new hires of
coaching to the team of new hires of like hey this is our story this is where
like hey this is our story this is where
like hey this is our story this is where we came from and this is who were trying
we came from and this is who were trying
we came from and this is who were trying to be today and you tell it in an
to be today and you tell it in an
to be today and you tell it in an inspirational way even to them they’ll
inspirational way even to them they’ll
inspirational way even to them they’ll pick up on that and I mean now they’re
pick up on that and I mean now they’re
pick up on that and I mean now they’re working for you with you you know how
working for you with you you know how
working for you with you you know how much more inclined are they too want to
much more inclined are they too want to
much more inclined are they too want to be able to tell that story well and so I
be able to tell that story well and so I
be able to tell that story well and so I think what you have to do is inspire
think what you have to do is inspire
think what you have to do is inspire them that the story is worth telling and
them that the story is worth telling and
them that the story is worth telling and it’s worth telling well and I I lead out
it’s worth telling well and I I lead out
it’s worth telling well and I I lead out that any new employee wouldn’t want to
that any new employee wouldn’t want to
that any new employee wouldn’t want to be able to go home to all their friends
be able to go home to all their friends
be able to go home to all their friends and be like this is the company I work
and be like this is the company I work
and be like this is the company I work for can I tell you about it and now
for can I tell you about it and now
for can I tell you about it and now they’re practicing the story on the
they’re practicing the story on the
they’re practicing the story on the group of friends so that when they go
group of friends so that when they go
group of friends so that when they go out to a conference or something like
out to a conference or something like
out to a conference or something like that they can now tell the story
that they can now tell the story
that they can now tell the story effectively to everyone I’m like super
effectively to everyone I’m like super
effectively to everyone I’m like super excited about that because new hires are
excited about that because new hires are
excited about that because new hires are it’s like it’s it’s a it’s a unique
it’s like it’s it’s a it’s a unique
it’s like it’s it’s a it’s a unique opportunity to make a huge impression
opportunity to make a huge impression
opportunity to make a huge impression and I think that it’s the best
and I think that it’s the best
and I think that it’s the best opportunity to really get more advocates
opportunity to really get more advocates
opportunity to really get more advocates for your brand and your company out
for your brand and your company out
for your brand and your company out there I love it I think just like the
there I love it I think just like the
there I love it I think just like the education system is broken I think the
education system is broken I think the
education system is broken I think the hiring process for most companies is
hiring process for most companies is
hiring process for most companies is broken as well where you want to hire
broken as well where you want to hire
broken as well where you want to hire people who love the story and what
people who love the story and what
people who love the story and what you’re all about not just hire someone
you’re all about not just hire someone
you’re all about not just hire someone who has the skills and then try to train
who has the skills and then try to train
who has the skills and then try to train them to love your story yeah right you
them to love your story yeah right you
them to love your story yeah right you know so people like what culture being
know so people like what culture being
know so people like what culture being super important that’s what it’s all
super important that’s what it’s all
super important that’s what it’s all about so I’m hiring Mike not just
about so I’m hiring Mike not just
about so I’m hiring Mike not just because he’s got you know some kickass
because he’s got you know some kickass
because he’s got you know some kickass design skills but because he believes in
design skills but because he believes in
design skills but because he believes in the mission of what we’re doing as well
the mission of what we’re doing as well
the mission of what we’re doing as well so when I’m bringing people on board my
so when I’m bringing people on board my
so when I’m bringing people on board my team we always talk about why do you
team we always talk about why do you
team we always talk about why do you love entrepreneurs and I want to hear an
love entrepreneurs and I want to hear an
love entrepreneurs and I want to hear an actual story and not just oh well you
actual story and not just oh well you
actual story and not just oh well you know entrepreneur
know entrepreneur
know entrepreneur just shape the world there see like some
just shape the world there see like some
just shape the world there see like some you know which is true but you could
you know which is true but you could
you know which is true but you could tell they don’t actually mean it like
tell they don’t actually mean it like
tell they don’t actually mean it like there’s no passion behind there right so
there’s no passion behind there right so
there’s no passion behind there right so I want that people have the skills plus
I want that people have the skills plus
I want that people have the skills plus love the story and want to be a part of
love the story and want to be a part of
love the story and want to be a part of it and want to help add to it with
it and want to help add to it with
it and want to help add to it with through a little bit and so if I were
through a little bit and so if I were
through a little bit and so if I were you I would back up and inject more of
you I would back up and inject more of
you I would back up and inject more of that into the hiring process so you
that into the hiring process so you
that into the hiring process so you don’t have to worry so much about
don’t have to worry so much about
don’t have to worry so much about teaching it and training it once they’re
teaching it and training it once they’re
teaching it and training it once they’re on board yeah that’s a good point um men
on board yeah that’s a good point um men
on board yeah that’s a good point um men mains are Jamal is asking about small
mains are Jamal is asking about small
mains are Jamal is asking about small wins how do we keep ourselves on the
wins how do we keep ourselves on the
wins how do we keep ourselves on the path to our goal through small wins so I
path to our goal through small wins so I
path to our goal through small wins so I guess related to your August topic
guess related to your August topic
guess related to your August topic that’s coming up yeah III mean I have a
that’s coming up yeah III mean I have a
that’s coming up yeah III mean I have a personal I don’t know if you’ve read the
personal I don’t know if you’ve read the
personal I don’t know if you’ve read the book essentialism I haven’t have you
book essentialism I haven’t have you
book essentialism I haven’t have you read that book no not yet yeah basically
read that book no not yet yeah basically
read that book no not yet yeah basically it’s a book all about stripping down all
it’s a book all about stripping down all
it’s a book all about stripping down all of our contracts in life to the most
of our contracts in life to the most
of our contracts in life to the most simplest forms and one of those things
simplest forms and one of those things
simplest forms and one of those things one of the things he talks about in the
one of the things he talks about in the
one of the things he talks about in the book is priorities and that priorities
book is priorities and that priorities
book is priorities and that priorities is not a word its priority there’s there
is not a word its priority there’s there
is not a word its priority there’s there can only be one thing that is the most
can only be one thing that is the most
can only be one thing that is the most important there is no list of priorities
important there is no list of priorities
important there is no list of priorities there is the top most important thing
there is the top most important thing
there is the top most important thing and then there may be other things on
and then there may be other things on
and then there may be other things on the list that are less important than
the list that are less important than
the list that are less important than the main thing so for me when it comes
the main thing so for me when it comes
the main thing so for me when it comes to having those small wins you have to
to having those small wins you have to
to having those small wins you have to figure out what’s what’s the biggest
figure out what’s what’s the biggest
figure out what’s what’s the biggest impact you can make with the smallest
impact you can make with the smallest
impact you can make with the smallest amount of effort and put that at the top
amount of effort and put that at the top
amount of effort and put that at the top and when you check that off the the
and when you check that off the the
and when you check that off the the adrenaline rush that you get just from
adrenaline rush that you get just from
adrenaline rush that you get just from like I accomplished something is going
like I accomplished something is going
like I accomplished something is going to spur you to create to accomplish the
to spur you to create to accomplish the
to spur you to create to accomplish the next thing and the next thing and the
next thing and the next thing and the
next thing and the next thing and the next thing and if you can continue to
next thing and if you can continue to
next thing and if you can continue to doing that day after day or hour after
doing that day after day or hour after
doing that day after day or hour after hour you’re in a better place to
hour you’re in a better place to
hour you’re in a better place to accomplish huge things but when you try
accomplish huge things but when you try
accomplish huge things but when you try to just accomplished the huge task you
to just accomplished the huge task you
to just accomplished the huge task you know by itself it’s it’s de motivating
know by itself it’s it’s de motivating
know by itself it’s it’s de motivating yeah and there’s no perfect timing and
yeah and there’s no perfect timing and
yeah and there’s no perfect timing and there’s no perfect first step that
there’s no perfect first step that
there’s no perfect first step that everybody’s looking for this magical
everybody’s looking for this magical
everybody’s looking for this magical like what’s the first step that I need
like what’s the first step that I need
like what’s the first step that I need to take will just take a step like any
to take will just take a step like any
to take will just take a step like any step get some momentum any momentum and
step get some momentum any momentum and
step get some momentum any momentum and I think what happens is we we as
I think what happens is we we as
I think what happens is we we as entrepreneurs we tend to have these
entrepreneurs we tend to have these
entrepreneurs we tend to have these to boldness we’re like I am gonna do
to boldness we’re like I am gonna do
to boldness we’re like I am gonna do this you get all excited with this idea
this you get all excited with this idea
this you get all excited with this idea and then and then you sleep on it or you
and then and then you sleep on it or you
and then and then you sleep on it or you tell a friend or whatever you get up the
tell a friend or whatever you get up the
tell a friend or whatever you get up the next day and go I can’t can’t do that
next day and go I can’t can’t do that
next day and go I can’t can’t do that that’s crazy right that was too big and
that’s crazy right that was too big and
that’s crazy right that was too big and i did forget that i’m going to just go
i did forget that i’m going to just go
i did forget that i’m going to just go back to what is doing before and
back to what is doing before and
back to what is doing before and continue on in your mediocre life that
continue on in your mediocre life that
continue on in your mediocre life that you’re not happy with so like when you
you’re not happy with so like when you
you’re not happy with so like when you have that moment of boldness take
have that moment of boldness take
have that moment of boldness take immediate action and especially you can
immediate action and especially you can
immediate action and especially you can commit to somebody else yeah send an
commit to somebody else yeah send an
commit to somebody else yeah send an email to somebody trying to set up a
email to somebody trying to set up a
email to somebody trying to set up a coffee meeting do something to move the
coffee meeting do something to move the
coffee meeting do something to move the ball forward then if you have that
ball forward then if you have that
ball forward then if you have that meeting you got it you got to go to the
meeting you got it you got to go to the
meeting you got it you got to go to the meeting right not going to cancel on
meeting right not going to cancel on
meeting right not going to cancel on Mike because you said you’re going to
Mike because you said you’re going to
Mike because you said you’re going to meet him to talk about this big idea
meet him to talk about this big idea
meet him to talk about this big idea that you had and so whenever you have a
that you had and so whenever you have a
that you had and so whenever you have a goal you need to take immediate action
goal you need to take immediate action
goal you need to take immediate action somehow towards it’s a team needs a tiny
somehow towards it’s a team needs a tiny
somehow towards it’s a team needs a tiny step you know realizing that to reach a
step you know realizing that to reach a
step you know realizing that to reach a goal it’s not just going from here to
goal it’s not just going from here to
goal it’s not just going from here to here it’s rarely a big leap forward it’s
here it’s rarely a big leap forward it’s
here it’s rarely a big leap forward it’s just like mike is talking about little
just like mike is talking about little
just like mike is talking about little steps little steps little steps and you
steps little steps little steps and you
steps little steps little steps and you hit your goal when you look back it’s
hit your goal when you look back it’s
hit your goal when you look back it’s just accumulating all those little tiny
just accumulating all those little tiny
just accumulating all those little tiny steps instead of a massive leap forward
steps instead of a massive leap forward
steps instead of a massive leap forward yeah and and today is your day so don’t
yeah and and today is your day so don’t
yeah and and today is your day so don’t put it off so tomorrow I know my mom
put it off so tomorrow I know my mom
put it off so tomorrow I know my mom would always be like don’t procrastinate
would always be like don’t procrastinate
would always be like don’t procrastinate and I’m like okay mom but like she was
and I’m like okay mom but like she was
and I’m like okay mom but like she was right and today is your day to
right and today is your day to
right and today is your day to accomplish just that small thing because
accomplish just that small thing because
accomplish just that small thing because tomorrow you’re gonna feel better about
tomorrow you’re gonna feel better about
tomorrow you’re gonna feel better about it that yesterday you did something
it that yesterday you did something
it that yesterday you did something today is the day I’m excited I wish it
today is the day I’m excited I wish it
today is the day I’m excited I wish it was August I once his campaign I’m
was August I once his campaign I’m
was August I once his campaign I’m building a lot of hype you got me hyped
building a lot of hype you got me hyped
building a lot of hype you got me hyped you got me am I through your story um
you got me am I through your story um
you got me am I through your story um kamar is asking about our thoughts what
kamar is asking about our thoughts what
kamar is asking about our thoughts what are your thoughts on storytelling in
are your thoughts on storytelling in
are your thoughts on storytelling in podcasts um yeah I don’t know if it
podcasts um yeah I don’t know if it
podcasts um yeah I don’t know if it differs too much I mean storytelling
differs too much I mean storytelling
differs too much I mean storytelling video only adds one other aspect of
video only adds one other aspect of
video only adds one other aspect of being able to see a face but store and
being able to see a face but store and
being able to see a face but store and deli and podcasts is I think all the
deli and podcasts is I think all the
deli and podcasts is I think all the same rules apply yeah I agree in it like
same rules apply yeah I agree in it like
same rules apply yeah I agree in it like in any marketing you sending emails out
in any marketing you sending emails out
in any marketing you sending emails out you want a story tell podcast you want a
you want a story tell podcast you want a
you want a story tell podcast you want a story tell if you’re having like most
story tell if you’re having like most
story tell if you’re having like most small successful podcasts are interviews
small successful podcasts are interviews
small successful podcasts are interviews with somebody else and so I would like
with somebody else and so I would like
with somebody else and so I would like to combine your story like why did you
to combine your story like why did you
to combine your story like why did you launch a series what is it about is it
launch a series what is it about is it
launch a series what is it about is it about successes about guitars that about
about successes about guitars that about
about successes about guitars that about Saul says if
Saul says if
Saul says if the Toronto Blue Jays is you know
the Toronto Blue Jays is you know
the Toronto Blue Jays is you know whatever it is I love my blue jays I
whatever it is I love my blue jays I
whatever it is I love my blue jays I like why you started this what this team
like why you started this what this team
like why you started this what this team is all about but then also when you have
is all about but then also when you have
is all about but then also when you have your guests come on try to get their
your guests come on try to get their
your guests come on try to get their story what they’re all about and not
story what they’re all about and not
story what they’re all about and not just kind of answering a question but
just kind of answering a question but
just kind of answering a question but trying to dig a little bit deeper some
trying to dig a little bit deeper some
trying to dig a little bit deeper some of the most the pockets that I enjoyed
of the most the pockets that I enjoyed
of the most the pockets that I enjoyed the most is when the interviewer goes
the most is when the interviewer goes
the most is when the interviewer goes deeper with that person instead of
deeper with that person instead of
deeper with that person instead of asking the same questions that everybody
asking the same questions that everybody
asking the same questions that everybody else has asked and they like they check
else has asked and they like they check
else has asked and they like they check out too when they’re when they’re
out too when they’re when they’re
out too when they’re when they’re answering the same question they’ve been
answering the same question they’ve been
answering the same question they’ve been asked a hundred times by other
asked a hundred times by other
asked a hundred times by other interviewers it’s a boring interview for
interviewers it’s a boring interview for
interviewers it’s a boring interview for them and I’m going to do the same thing
them and I’m going to do the same thing
them and I’m going to do the same thing to you where if you ask them something
to you where if you ask them something
to you where if you ask them something different ask them what themselves go a
different ask them what themselves go a
different ask them what themselves go a little bit deeper understand their
little bit deeper understand their
little bit deeper understand their values what makes them tick you’ll see
values what makes them tick you’ll see
values what makes them tick you’ll see them start to get a little more animated
them start to get a little more animated
them start to get a little more animated and excited I noticed as we do these top
and excited I noticed as we do these top
and excited I noticed as we do these top ten compilations for my channel and some
ten compilations for my channel and some
ten compilations for my channel and some people are great I do it as interviews
people are great I do it as interviews
people are great I do it as interviews like if there’s an Oprah interview or
like if there’s an Oprah interview or
like if there’s an Oprah interview or George Stroumboulopoulos you know like
George Stroumboulopoulos you know like
George Stroumboulopoulos you know like there’s some guys who are just really
there’s some guys who are just really
there’s some guys who are just really really good at pulling and going deeper
really good at pulling and going deeper
really good at pulling and going deeper and then others are just answer and
and then others are just answer and
and then others are just answer and asking the same boring questions and in
asking the same boring questions and in
asking the same boring questions and in the person interview checks out so I
the person interview checks out so I
the person interview checks out so I would make sure to tell your story and
would make sure to tell your story and
would make sure to tell your story and also bring out the story of the guests
also bring out the story of the guests
also bring out the story of the guests you have coming on yeah I think that’s a
you have coming on yeah I think that’s a
you have coming on yeah I think that’s a really good point and you even brought
really good point and you even brought
really good point and you even brought up newsletter so like if you send out a
up newsletter so like if you send out a
up newsletter so like if you send out a weekly email to two folks either too so
weekly email to two folks either too so
weekly email to two folks either too so just tell them about what’s going on
just tell them about what’s going on
just tell them about what’s going on your life or two to send them back to
your life or two to send them back to
your life or two to send them back to your blog content or anything like that
your blog content or anything like that
your blog content or anything like that we heard an interesting story yesterday
we heard an interesting story yesterday
we heard an interesting story yesterday we were interviewing a customer and we
we were interviewing a customer and we
we were interviewing a customer and we asked her what emails were most
asked her what emails were most
asked her what emails were most effective when she sent them out so she
effective when she sent them out so she
effective when she sent them out so she sends weekly emails out she calls it her
sends weekly emails out she calls it her
sends weekly emails out she calls it her weekly love note and her her company is
weekly love note and her her company is
weekly love note and her her company is she coaches women in the 40 to 50 year
she coaches women in the 40 to 50 year
she coaches women in the 40 to 50 year age range to that weren’t active in the
age range to that weren’t active in the
age range to that weren’t active in the past to get active and learn how to run
past to get active and learn how to run
past to get active and learn how to run and we said you know what emails
and we said you know what emails
and we said you know what emails resonate the best with your audience and
resonate the best with your audience and
resonate the best with your audience and she said the ones were I tell a personal
she said the ones were I tell a personal
she said the ones were I tell a personal story by far they convert the best
story by far they convert the best
story by far they convert the best people respond people click through
people respond people click through
people respond people click through people want to know more and they feel
people want to know more and they feel
people want to know more and they feel more engaged with me so they stick
more engaged with me so they stick
more engaged with me so they stick around longer so I mean stories is
around longer so I mean stories is
around longer so I mean stories is everything
everything
everything I love it um Jamal is running in Evan
I love it um Jamal is running in Evan
I love it um Jamal is running in Evan and Mike how can we stay calm when we
and Mike how can we stay calm when we
and Mike how can we stay calm when we present our story and it doesn’t make
present our story and it doesn’t make
present our story and it doesn’t make sense uh that’s a loaded that’s kind of
sense uh that’s a loaded that’s kind of
sense uh that’s a loaded that’s kind of loaded cuz cuz it’s really hard to know
loaded cuz cuz it’s really hard to know
loaded cuz cuz it’s really hard to know how a story lands so if if your audience
how a story lands so if if your audience
how a story lands so if if your audience is silent you may think that you didn’t
is silent you may think that you didn’t
is silent you may think that you didn’t communicate very clearly but in effect
communicate very clearly but in effect
communicate very clearly but in effect one person might have taken something
one person might have taken something
one person might have taken something away or been inspired by it so um it’s
away or been inspired by it so um it’s
away or been inspired by it so um it’s hard to answer that question directly
hard to answer that question directly
hard to answer that question directly without you know some context around you
without you know some context around you
without you know some context around you know who the audience is and and how
know who the audience is and and how
know who the audience is and and how confusing the story really is but I
confusing the story really is but I
confusing the story really is but I think if it makes sense to you it’s
think if it makes sense to you it’s
think if it makes sense to you it’s probably going to make sense to someone
probably going to make sense to someone
probably going to make sense to someone else even if that someone else is just
else even if that someone else is just
else even if that someone else is just one person um and you have to be okay
one person um and you have to be okay
one person um and you have to be okay with with small numbers you have to be
with with small numbers you have to be
with with small numbers you have to be okay with just inspiring one other
okay with just inspiring one other
okay with just inspiring one other person or helping one other person to
person or helping one other person to
person or helping one other person to understand your story cool I would say
understand your story cool I would say
understand your story cool I would say one just like anything else the first
one just like anything else the first
one just like anything else the first time you start anything you’re gonna
time you start anything you’re gonna
time you start anything you’re gonna suck at it you’re Paul going to be
suck at it you’re Paul going to be
suck at it you’re Paul going to be nervous at it you know anything
nervous at it you know anything
nervous at it you know anything snowboarding playing baseball getting on
snowboarding playing baseball getting on
snowboarding playing baseball getting on Google Hangouts you know telling your
Google Hangouts you know telling your
Google Hangouts you know telling your story whatever right so to get through
story whatever right so to get through
story whatever right so to get through the nerves and staying calm is practice
the nerves and staying calm is practice
the nerves and staying calm is practice one so the more you practice telling
one so the more you practice telling
one so the more you practice telling your story wasn’t from with a big group
your story wasn’t from with a big group
your story wasn’t from with a big group whether it’s in front of the mirror
whether it’s in front of the mirror
whether it’s in front of the mirror where this everybody you know you meet
where this everybody you know you meet
where this everybody you know you meet for coffee whatever um and anything your
for coffee whatever um and anything your
for coffee whatever um and anything your sales pitch everything the more you
sales pitch everything the more you
sales pitch everything the more you practice it the more home that gets the
practice it the more home that gets the
practice it the more home that gets the more you see how it feels come out of
more you see how it feels come out of
more you see how it feels come out of your mouth to see how the reaction is
your mouth to see how the reaction is
your mouth to see how the reaction is you know there are some stores when I’m
you know there are some stores when I’m
you know there are some stores when I’m selling something I have a mastermind
selling something I have a mastermind
selling something I have a mastermind group that I have for Toronto
group that I have for Toronto
group that I have for Toronto entrepreneur to meet once a month and
entrepreneur to meet once a month and
entrepreneur to meet once a month and people who are interested in it they
people who are interested in it they
people who are interested in it they asked the same questions I tell the same
asked the same questions I tell the same
asked the same questions I tell the same stories like Ben is it’s this refine
stories like Ben is it’s this refine
stories like Ben is it’s this refine machine that has been honed over ten
machine that has been honed over ten
machine that has been honed over ten years where I know what to say and how
years where I know what to say and how
years where I know what to say and how to say it and I know how it’s going to
to say it and I know how it’s going to
to say it and I know how it’s going to get reacted for the most part and there
get reacted for the most part and there
get reacted for the most part and there aren’t that many questions anymore that
aren’t that many questions anymore that
aren’t that many questions anymore that come up that I haven’t already answered
come up that I haven’t already answered
come up that I haven’t already answered before but you know the first time it
before but you know the first time it
before but you know the first time it comes up you may stumble a bit on it and
comes up you may stumble a bit on it and
comes up you may stumble a bit on it and so like just go out
so like just go out
so like just go out practice and don’t don’t put so much
practice and don’t don’t put so much
practice and don’t don’t put so much expectations on you to come out and be
expectations on you to come out and be
expectations on you to come out and be able to tell a story like Martin Luther
able to tell a story like Martin Luther
able to tell a story like Martin Luther King the first time you get up and on
King the first time you get up and on
King the first time you get up and on stage right like it’s not going to
stage right like it’s not going to
stage right like it’s not going to happen so understand that’s where you
happen so understand that’s where you
happen so understand that’s where you are and practice to get better the
are and practice to get better the
are and practice to get better the second thing I found really helps me
second thing I found really helps me
second thing I found really helps me personally is I had a huge thing about
personally is I had a huge thing about
personally is I had a huge thing about storytelling again I touch them before
storytelling again I touch them before
storytelling again I touch them before but it been about me and my ego and I
but it been about me and my ego and I
but it been about me and my ego and I you know I’m here to try to help the
you know I’m here to try to help the
you know I’m here to try to help the audience and just going in with that
audience and just going in with that
audience and just going in with that mindset of I am here to help this person
mindset of I am here to help this person
mindset of I am here to help this person solve a problem right if you’re if
solve a problem right if you’re if
solve a problem right if you’re if you’re an entrepreneur you’re helping
you’re an entrepreneur you’re helping
you’re an entrepreneur you’re helping your customers solve a problem somehow
your customers solve a problem somehow
your customers solve a problem somehow and your story has to help them get
and your story has to help them get
and your story has to help them get closer to them solving that problem and
closer to them solving that problem and
closer to them solving that problem and not just you building yourself up and so
not just you building yourself up and so
not just you building yourself up and so going in that’s always my intent and I
going in that’s always my intent and I
going in that’s always my intent and I find that that helps calm me down even
find that that helps calm me down even
find that that helps calm me down even like going on stage I’m here to go help
like going on stage I’m here to go help
like going on stage I’m here to go help you know this audience of whoever
you know this audience of whoever
you know this audience of whoever talking to you guys I’m here not to puff
talking to you guys I’m here not to puff
talking to you guys I’m here not to puff myself up or Mike the puff himself up
myself up or Mike the puff himself up
myself up or Mike the puff himself up its to try to give you guys feedback and
its to try to give you guys feedback and
its to try to give you guys feedback and advice and so I find at least going in
advice and so I find at least going in
advice and so I find at least going in with that intention um not just counting
with that intention um not just counting
with that intention um not just counting down what gives me confidence as well
down what gives me confidence as well
down what gives me confidence as well but like today is a day gonna go inspire
but like today is a day gonna go inspire
but like today is a day gonna go inspire some entrepreneurs um is solutions is
some entrepreneurs um is solutions is
some entrepreneurs um is solutions is asking about the PDF and what’s in it
asking about the PDF and what’s in it
asking about the PDF and what’s in it Valerie is her name so values i put the
Valerie is her name so values i put the
Valerie is her name so values i put the PDF so for those who don’t know in the
PDF so for those who don’t know in the
PDF so for those who don’t know in the link of the description is a PDF that
link of the description is a PDF that
link of the description is a PDF that Mike and Tom from Aweber created about
Mike and Tom from Aweber created about
Mike and Tom from Aweber created about how to make your story remarkable might
how to make your story remarkable might
how to make your story remarkable might want to just quickly touch on that
want to just quickly touch on that
want to just quickly touch on that what’s in there what people can get yeah
what’s in there what people can get yeah
what’s in there what people can get yeah so um within the PDF it’s it’s only
so um within the PDF it’s it’s only
so um within the PDF it’s it’s only three pages and it’s kind of a worksheet
three pages and it’s kind of a worksheet
three pages and it’s kind of a worksheet so the first page well I should say it’s
so the first page well I should say it’s
so the first page well I should say it’s four pages one is a cover so once you
four pages one is a cover so once you
four pages one is a cover so once you get past the cover that should be the
get past the cover that should be the
get past the cover that should be the easiest one once you get past a cover
easiest one once you get past a cover
easiest one once you get past a cover there’s a nice introduction um my my
there’s a nice introduction um my my
there’s a nice introduction um my my coworker Tom help me or actually wrote
coworker Tom help me or actually wrote
coworker Tom help me or actually wrote it uh he’s a much better writer than I
it uh he’s a much better writer than I
it uh he’s a much better writer than I am so which kind of lays out the
am so which kind of lays out the
am so which kind of lays out the framework as to what the worksheet is
framework as to what the worksheet is
framework as to what the worksheet is about and it’s all about the the
about and it’s all about the the
about and it’s all about the the unlikely hero story so if you look at
unlikely hero story so if you look at
unlikely hero story so if you look at any story that captures your attention
any story that captures your attention
any story that captures your attention whether it’s Harry
whether it’s Harry
whether it’s Harry or Lord of the Rings or Star Wars or any
or Lord of the Rings or Star Wars or any
or Lord of the Rings or Star Wars or any of those types of things there’s
of those types of things there’s
of those types of things there’s generally this arc of a story about you
generally this arc of a story about you
generally this arc of a story about you know the unlikely hero the challenges
know the unlikely hero the challenges
know the unlikely hero the challenges and trials he faced is how a mentor
and trials he faced is how a mentor
and trials he faced is how a mentor helper comes in and then he is
helper comes in and then he is
helper comes in and then he is victorious he or she is victorious so
victorious he or she is victorious so
victorious he or she is victorious so the worksheet is kind of laid out in a
the worksheet is kind of laid out in a
the worksheet is kind of laid out in a more simplified format to kind of walk
more simplified format to kind of walk
more simplified format to kind of walk you through a series of questions so
you through a series of questions so
you through a series of questions so that you can figure out like who is your
that you can figure out like who is your
that you can figure out like who is your hero what are your challenges and trials
hero what are your challenges and trials
hero what are your challenges and trials who is the mentor helper that’s going to
who is the mentor helper that’s going to
who is the mentor helper that’s going to come in and what does victory look like
come in and what does victory look like
come in and what does victory look like for you so um like I said the the
for you so um like I said the the
for you so um like I said the the worksheet itself is really only two
worksheet itself is really only two
worksheet itself is really only two pages and there’s maybe 10 or 15 blanks
pages and there’s maybe 10 or 15 blanks
pages and there’s maybe 10 or 15 blanks to fill in but it will really help you
to fill in but it will really help you
to fill in but it will really help you refine someone was asking earlier like
refine someone was asking earlier like
refine someone was asking earlier like how do I know what story to tell this
how do I know what story to tell this
how do I know what story to tell this worksheet would help you will help you
worksheet would help you will help you
worksheet would help you will help you do then cool and for you guys watching I
do then cool and for you guys watching I
do then cool and for you guys watching I mean that’s a totally free worksheet
mean that’s a totally free worksheet
mean that’s a totally free worksheet yeah there’s no there’s not even like
yeah there’s no there’s not even like
yeah there’s no there’s not even like they’d only mask your email just like
they’d only mask your email just like
they’d only mask your email just like the straight link to a PDF just get it
the straight link to a PDF just get it
the straight link to a PDF just get it so low friction it’s a downside I hear
so low friction it’s a downside I hear
so low friction it’s a downside I hear you guys to go check it out the link is
you guys to go check it out the link is
you guys to go check it out the link is below um Diana when can sharing your
below um Diana when can sharing your
below um Diana when can sharing your store become too much meaning can you
store become too much meaning can you
store become too much meaning can you share not enough but also share too much
share not enough but also share too much
share not enough but also share too much of you sure um I know a lot of people
of you sure um I know a lot of people
of you sure um I know a lot of people are concerned about some privacy you
are concerned about some privacy you
are concerned about some privacy you know I have a I have a blog about my
know I have a I have a blog about my
know I have a I have a blog about my family and and there are some concerns
family and and there are some concerns
family and and there are some concerns time to time about privacy and and
time to time about privacy and and
time to time about privacy and and things like that and I think you have to
things like that and I think you have to
things like that and I think you have to do you have to tell what you feel
do you have to tell what you feel
do you have to tell what you feel comfortable with and those that you have
comfortable with and those that you have
comfortable with and those that you have you no direct influence in your life so
you no direct influence in your life so
you no direct influence in your life so if my wife feels uncomfortable with me
if my wife feels uncomfortable with me
if my wife feels uncomfortable with me sharing something about our life then I
sharing something about our life then I
sharing something about our life then I have to consider all right that section
have to consider all right that section
have to consider all right that section needs to be left out of the story and
needs to be left out of the story and
needs to be left out of the story and also challenge you to consider as you’re
also challenge you to consider as you’re
also challenge you to consider as you’re formulating what the story is that
formulating what the story is that
formulating what the story is that you’re going to tell is there anything
you’re going to tell is there anything
you’re going to tell is there anything that you can leave out that will still
that you can leave out that will still
that you can leave out that will still convey the meaning and the inspiration
convey the meaning and the inspiration
convey the meaning and the inspiration and the encouragement that you’re trying
and the encouragement that you’re trying
and the encouragement that you’re trying to convey so that will help you tweak
to convey so that will help you tweak
to convey so that will help you tweak your story and really get it to a point
your story and really get it to a point
your story and really get it to a point in which people aren’t getting bored but
in which people aren’t getting bored but
in which people aren’t getting bored but they’re not you know snoozing in the
they’re not you know snoozing in the
they’re not you know snoozing in the background but they’re you know all of
background but they’re you know all of
background but they’re you know all of the critical pieces to be able to tell
the critical pieces to be able to tell
the critical pieces to be able to tell the overarching story are within there
the overarching story are within there
the overarching story are within there but you’ve left out some of the details
but you’ve left out some of the details
but you’ve left out some of the details that may not be helpful I grew up with a
that may not be helpful I grew up with a
that may not be helpful I grew up with a kid who loved telling stories the key
kid who loved telling stories the key
kid who loved telling stories the key would watch TV show we read a book and
would watch TV show we read a book and
would watch TV show we read a book and then he would try to give me the
then he would try to give me the
then he would try to give me the synopsis and I would like man I did not
synopsis and I would like man I did not
synopsis and I would like man I did not need to know half of these details can
need to know half of these details can
need to know half of these details can you just like cut them all out and it’s
you just like cut them all out and it’s
you just like cut them all out and it’s something I’m conscious of as I’m
something I’m conscious of as I’m
something I’m conscious of as I’m working through storytelling like what
working through storytelling like what
working through storytelling like what can I leave out to still convey the same
can I leave out to still convey the same
can I leave out to still convey the same message and get it done in a quick way
message and get it done in a quick way
message and get it done in a quick way and my wife is good at helping me bet
and my wife is good at helping me bet
and my wife is good at helping me bet that that I practice stories on her all
that that I practice stories on her all
that that I practice stories on her all the time I like how you answered the
the time I like how you answered the
the time I like how you answered the question with a story about just kicking
question with a story about just kicking
question with a story about just kicking grew up with it’s good I liked it um I
grew up with it’s good I liked it um I
grew up with it’s good I liked it um I think I think Diana the fact that you
think I think Diana the fact that you
think I think Diana the fact that you are conscious of it and that you’re
are conscious of it and that you’re
are conscious of it and that you’re worried about sharing too much indicates
worried about sharing too much indicates
worried about sharing too much indicates that you won’t share too much you know
that you won’t share too much you know
that you won’t share too much you know there are some people who are over
there are some people who are over
there are some people who are over sharers and i’m sure you have friends
sharers and i’m sure you have friends
sharers and i’m sure you have friends like that who would just like tell you
like that who would just like tell you
like that who would just like tell you about their day and just go on and on
about their day and just go on and on
about their day and just go on and on and on and on and like okay way too many
and on and on and like okay way too many
and on and on and like okay way too many details I need to get on this is not
details I need to get on this is not
details I need to get on this is not important uh I don’t think those
important uh I don’t think those
important uh I don’t think those overshares don’t usually say I wonder if
overshares don’t usually say I wonder if
overshares don’t usually say I wonder if I’m sharing too much like it’s just part
I’m sharing too much like it’s just part
I’m sharing too much like it’s just part of their nature so the fact that you are
of their nature so the fact that you are
of their nature so the fact that you are conscious of it likely means you’ll
conscious of it likely means you’ll
conscious of it likely means you’ll never get that far you probably don’t
never get that far you probably don’t
never get that far you probably don’t share enough about yourself and your
share enough about yourself and your
share enough about yourself and your word that it won’t be impactful in
word that it won’t be impactful in
word that it won’t be impactful in person that you’re talking to I agree
person that you’re talking to I agree
person that you’re talking to I agree with Mike in you need to be conscious of
with Mike in you need to be conscious of
with Mike in you need to be conscious of when involving other people you know my
when involving other people you know my
when involving other people you know my youtube channel you see my wife you see
youtube channel you see my wife you see
youtube channel you see my wife you see my son a lot my parents don’t want to be
my son a lot my parents don’t want to be
my son a lot my parents don’t want to be on the channel much there in the
on the channel much there in the
on the channel much there in the background they’re like this third
background they’re like this third
background they’re like this third picture that’s me when I was like six
picture that’s me when I was like six
picture that’s me when I was like six years old and my parents and they don’t
years old and my parents and they don’t
years old and my parents and they don’t want they don’t like they love what I do
want they don’t like they love what I do
want they don’t like they love what I do but they don’t want to be in the channel
but they don’t want to be in the channel
but they don’t want to be in the channel and cool right like I can tell my story
and cool right like I can tell my story
and cool right like I can tell my story about them and it’s you know all five of
about them and it’s you know all five of
about them and it’s you know all five of these people are part of my makeup and
these people are part of my makeup and
these people are part of my makeup and what believes and where it came from and
what believes and where it came from and
what believes and where it came from and how I execute on it and I can honor them
how I execute on it and I can honor them
how I execute on it and I can honor them in the right way without exposing too
in the right way without exposing too
in the right way without exposing too much while still telling my story and so
much while still telling my story and so
much while still telling my story and so basically for me to be figuring out what
basically for me to be figuring out what
basically for me to be figuring out what are the key components that make up who
are the key components that make up who
are the key components that make up who you are Diana like what got you to this
you are Diana like what got you to this
you are Diana like what got you to this point and then how can you kind of
point and then how can you kind of
point and then how can you kind of condense that into a short story that
condense that into a short story that
condense that into a short story that helps me understand you and why you’re
helps me understand you and why you’re
helps me understand you and why you’re doing this and why are you so excited
doing this and why are you so excited
doing this and why are you so excited about it and where you want to go next
about it and where you want to go next
about it and where you want to go next but I don’t think I I don’t think you
but I don’t think I I don’t think you
but I don’t think I I don’t think you have to worry too much about oversharing
have to worry too much about oversharing
have to worry too much about oversharing just a sense just a feeling um Nate hey
just a sense just a feeling um Nate hey
just a sense just a feeling um Nate hey guys I’m wondering how you would get
guys I’m wondering how you would get
guys I’m wondering how you would get people to care about your story
people to care about your story
people to care about your story regardless of how good it is I do keep
regardless of how good it is I do keep
regardless of how good it is I do keep in mind that people don’t care how much
in mind that people don’t care how much
in mind that people don’t care how much you know until they know until they know
you know until they know until they know
you know until they know until they know that you care you got that going to read
that you care you got that going to read
that you care you got that going to read it again yeah just restate the beginning
it again yeah just restate the beginning
it again yeah just restate the beginning of that yeah so hey guys I’m wondering
of that yeah so hey guys I’m wondering
of that yeah so hey guys I’m wondering how you would get people to care about
how you would get people to care about
how you would get people to care about your story regardless of how good it is
your story regardless of how good it is
your story regardless of how good it is was the question sure there you can’t
was the question sure there you can’t
was the question sure there you can’t expect everyone to care first how long
expect everyone to care first how long
expect everyone to care first how long there are a lot of people that listen to
there are a lot of people that listen to
there are a lot of people that listen to my story because they are somewhat
my story because they are somewhat
my story because they are somewhat forced to and a lot of them um you know
forced to and a lot of them um you know
forced to and a lot of them um you know could probably do without it it doesn’t
could probably do without it it doesn’t
could probably do without it it doesn’t mean my story’s bad it just means that
mean my story’s bad it just means that
mean my story’s bad it just means that what I have what I’m saying that person
what I have what I’m saying that person
what I have what I’m saying that person isn’t resonating with at this time so
isn’t resonating with at this time so
isn’t resonating with at this time so actually there’s a great quote so I’m a
actually there’s a great quote so I’m a
actually there’s a great quote so I’m a huge seth godin fan Seth and I actually
huge seth godin fan Seth and I actually
huge seth godin fan Seth and I actually had the opportunity to meet on Saturday
had the opportunity to meet on Saturday
had the opportunity to meet on Saturday which was awesome but he posted a blog
which was awesome but he posted a blog
which was awesome but he posted a blog post today and at the end of the blog
post today and at the end of the blog
post today and at the end of the blog post that said if you want to change
post that said if you want to change
post that said if you want to change people’s minds you need more than
people’s minds you need more than
people’s minds you need more than evidence you need persistence and
evidence you need persistence and
evidence you need persistence and empathy and so the first time you tell
empathy and so the first time you tell
empathy and so the first time you tell someone your story they may not care the
someone your story they may not care the
someone your story they may not care the second time they hear your story they
second time they hear your story they
second time they hear your story they proudly still don’t care but the more
proudly still don’t care but the more
proudly still don’t care but the more that you continue to tell this story and
that you continue to tell this story and
that you continue to tell this story and the more that they get to know that no
the more that they get to know that no
the more that they get to know that no you hopefully they begin to empathize
you hopefully they begin to empathize
you hopefully they begin to empathize with you and start to care about your
with you and start to care about your
with you and start to care about your story so it’s not a perfect science I
story so it’s not a perfect science I
story so it’s not a perfect science I mean some people still will never care
mean some people still will never care
mean some people still will never care and it’s probably because what you have
and it’s probably because what you have
and it’s probably because what you have to offer they don’t have a need for and
to offer they don’t have a need for and
to offer they don’t have a need for and um that’s okay not everyone’s going to
um that’s okay not everyone’s going to
um that’s okay not everyone’s going to be your customer not everyone’s going to
be your customer not everyone’s going to
be your customer not everyone’s going to be your cheerleader not everyone’s going
be your cheerleader not everyone’s going
be your cheerleader not everyone’s going to be your advocate I’m sure there’s
to be your advocate I’m sure there’s
to be your advocate I’m sure there’s people even within the chat that are
people even within the chat that are
people even within the chat that are kind of like who is this mike
kind of like who is this mike
kind of like who is this mike I and why is he had the opportunity to
I and why is he had the opportunity to
I and why is he had the opportunity to talk but you know what it’s all up and
talk but you know what it’s all up and
talk but you know what it’s all up and it’s all over the chat there’s rats on
it’s all over the chat there’s rats on
it’s all over the chat there’s rats on meeting set oh yeah that’s a great guy
meeting set oh yeah that’s a great guy
meeting set oh yeah that’s a great guy um really cool but so is Evan so and you
um really cool but so is Evan so and you
um really cool but so is Evan so and you all have an opportunity to meet Evan so
all have an opportunity to meet Evan so
all have an opportunity to meet Evan so yeah I say like yes it’s something that
yeah I say like yes it’s something that
yeah I say like yes it’s something that you should be concerned about making
you should be concerned about making
you should be concerned about making sure that you’re telling a story that is
sure that you’re telling a story that is
sure that you’re telling a story that is good and that would people would care
good and that would people would care
good and that would people would care about but also know that not everyone
about but also know that not everyone
about but also know that not everyone will yeah it’s it’s a interesting
will yeah it’s it’s a interesting
will yeah it’s it’s a interesting question I didn’t I’m not a hundred
question I didn’t I’m not a hundred
question I didn’t I’m not a hundred percent how to process it you know we
percent how to process it you know we
percent how to process it you know we both kind of read it a couple times um I
would address it like this one I don’t
would address it like this one I don’t focus much effort on getting people to
focus much effort on getting people to
focus much effort on getting people to care about stuff like I don’t want to
care about stuff like I don’t want to
care about stuff like I don’t want to convince people of anything and that
convince people of anything and that
convince people of anything and that maybe not typical sales stuff and maybe
maybe not typical sales stuff and maybe
maybe not typical sales stuff and maybe terrible business advice but I spend my
terrible business advice but I spend my
terrible business advice but I spend my time like if you don’t agree with me I
time like if you don’t agree with me I
time like if you don’t agree with me I don’t need to spend my time trying to
don’t need to spend my time trying to
don’t need to spend my time trying to convince you that I’m right I would
convince you that I’m right I would
convince you that I’m right I would rather go and find someone else who’s a
rather go and find someone else who’s a
rather go and find someone else who’s a little bit further along the path so
little bit further along the path so
little bit further along the path so there’s a lot like the guy who didn’t
there’s a lot like the guy who didn’t
there’s a lot like the guy who didn’t think an eight-minute video would be
think an eight-minute video would be
think an eight-minute video would be good me investing time to dealing with
good me investing time to dealing with
good me investing time to dealing with the little man to prove to him that it
the little man to prove to him that it
the little man to prove to him that it would be great and follow up like in so
would be great and follow up like in so
would be great and follow up like in so much negativity in that that I don’t
much negativity in that that I don’t
much negativity in that that I don’t know it’s just not worth my time so I
know it’s just not worth my time so I
know it’s just not worth my time so I don’t I don’t if somebody doesn’t like
don’t I don’t if somebody doesn’t like
don’t I don’t if somebody doesn’t like what I’m about I don’t really care and I
what I’m about I don’t really care and I
what I’m about I don’t really care and I don’t want to try to force them to care
don’t want to try to force them to care
don’t want to try to force them to care I want to focus on being me and fortunes
I want to focus on being me and fortunes
I want to focus on being me and fortunes a number of people out there who like
a number of people out there who like
a number of people out there who like that stuff so um so that’s the first
that stuff so um so that’s the first
that stuff so um so that’s the first part and then kind of how do you get
part and then kind of how do you get
part and then kind of how do you get people to notice or care regardless of
people to notice or care regardless of
people to notice or care regardless of how good it is that’s tough because if
how good it is that’s tough because if
how good it is that’s tough because if it’s not good people aren’t going to pay
it’s not good people aren’t going to pay
it’s not good people aren’t going to pay attention right like if you don’t have a
attention right like if you don’t have a
attention right like if you don’t have a good product they’re not going to buy it
good product they’re not going to buy it
good product they’re not going to buy it right and good as subjective right
right and good as subjective right
right and good as subjective right doesn’t mean to tell a good story you
doesn’t mean to tell a good story you
doesn’t mean to tell a good story you have to be you know Stephen King or some
have to be you know Stephen King or some
have to be you know Stephen King or some you know really great writer it just has
you know really great writer it just has
you know really great writer it just has to be something passionate and something
to be something passionate and something
to be something passionate and something that means something to you but but it
that means something to you but but it
that means something to you but but it should be good like it’s important you
should be good like it’s important you
should be good like it’s important you want it to be remarkable that has to be
want it to be remarkable that has to be
want it to be remarkable that has to be good you got to practice
good you got to practice
good you got to practice you got to write it out you gotta say it
you got to write it out you gotta say it
you got to write it out you gotta say it out multiple times because if you want
out multiple times because if you want
out multiple times because if you want people to be moved by it then it needs
people to be moved by it then it needs
people to be moved by it then it needs to be good that’s my tape yeah hopefully
to be good that’s my tape yeah hopefully
to be good that’s my tape yeah hopefully that helped between the between our
that helped between the between our
that helped between the between our acquaintances there we got some got some
acquaintances there we got some got some
acquaintances there we got some got some wisdom for Nate there um marriage
wisdom for Nate there um marriage
wisdom for Nate there um marriage amazing is asking when telling your
amazing is asking when telling your
amazing is asking when telling your story should you start with the negative
story should you start with the negative
story should you start with the negative details and then move on to a positive
details and then move on to a positive
details and then move on to a positive outcome yeah I saw that one pop up in
outcome yeah I saw that one pop up in
outcome yeah I saw that one pop up in the chat and I was kind of like hmm
the chat and I was kind of like hmm
the chat and I was kind of like hmm that’s a really good question and it
that’s a really good question and it
that’s a really good question and it depends on it depends on what you do
depends on it depends on what you do
depends on it depends on what you do with the negativity it it’s not bad to
with the negativity it it’s not bad to
with the negativity it it’s not bad to have unfortunate circumstances in the
have unfortunate circumstances in the
have unfortunate circumstances in the beginning of a story that lead to a nice
beginning of a story that lead to a nice
beginning of a story that lead to a nice resolution however you need to be
resolution however you need to be
resolution however you need to be careful in my opinion you need to be
careful in my opinion you need to be
careful in my opinion you need to be careful on how you present the
careful on how you present the
careful on how you present the negativity so that it’s not bringing
negativity so that it’s not bringing
negativity so that it’s not bringing others down or yourself down because you
others down or yourself down because you
others down or yourself down because you don’t want to paint a picture of
don’t want to paint a picture of
don’t want to paint a picture of yourself that is that is overly
yourself that is that is overly
yourself that is that is overly self-conscious and overly negative
self-conscious and overly negative
self-conscious and overly negative towards yourself but you also don’t want
towards yourself but you also don’t want
towards yourself but you also don’t want to sugarcoat the details so I think
to sugarcoat the details so I think
to sugarcoat the details so I think they’re like for me when it comes to to
they’re like for me when it comes to to
they’re like for me when it comes to to negativity and starting a story and in a
negativity and starting a story and in a
negativity and starting a story and in a more somber way you just have to be
more somber way you just have to be
more somber way you just have to be aware of what are those details that can
aware of what are those details that can
aware of what are those details that can convey this story in an effective manner
convey this story in an effective manner
convey this story in an effective manner so that the resolution becomes something
so that the resolution becomes something
so that the resolution becomes something that is is triumphant or or
that is is triumphant or or
that is is triumphant or or inspirational or helpful so like I don’t
inspirational or helpful so like I don’t
inspirational or helpful so like I don’t I don’t say avoid negativity but I would
I don’t say avoid negativity but I would
I don’t say avoid negativity but I would say you know just be careful and how you
say you know just be careful and how you
say you know just be careful and how you present it and I think once again Evan
present it and I think once again Evan
present it and I think once again Evan said something earlier if you’re aware
said something earlier if you’re aware
said something earlier if you’re aware that that could be a potential issue
that that could be a potential issue
that that could be a potential issue you’re probably in the camp of not
you’re probably in the camp of not
you’re probably in the camp of not having to worry about it as much when I
having to worry about it as much when I
having to worry about it as much when I see this I think about Mike’s worksheet
see this I think about Mike’s worksheet
see this I think about Mike’s worksheet talk about the hero’s journey which is
talk about the hero’s journey which is
talk about the hero’s journey which is one of the classic storytellers of you
one of the classic storytellers of you
one of the classic storytellers of you know you start off you know you you’re
know you start off you know you you’re
know you start off you know you you’re not really good at something you get the
not really good at something you get the
not really good at something you get the call and you don’t believe in yourself
call and you don’t believe in yourself
call and you don’t believe in yourself and you fail and
and you fail and
and you fail and like some some mentor comes along and
like some some mentor comes along and
like some some mentor comes along and shows you the path you know Yoda shows
shows you the path you know Yoda shows
shows you the path you know Yoda shows you the way and then you get good and
you the way and then you get good and
you the way and then you get good and then eventually you win and that’s one
then eventually you win and that’s one
then eventually you win and that’s one structure of storytelling that works
structure of storytelling that works
structure of storytelling that works very well Hollywood uses it every day
very well Hollywood uses it every day
very well Hollywood uses it every day you can go to any movie theater right
you can go to any movie theater right
you can go to any movie theater right now and see five of those stories so
now and see five of those stories so
now and see five of those stories so that’s kind of tried and true and tested
that’s kind of tried and true and tested
that’s kind of tried and true and tested to echo Mike’s point uh you know I think
to echo Mike’s point uh you know I think
to echo Mike’s point uh you know I think it has to be authentic it’s got to be
it has to be authentic it’s got to be
it has to be authentic it’s got to be who you are you’re not just making up
who you are you’re not just making up
who you are you’re not just making up some pain it didn’t exist right your
some pain it didn’t exist right your
some pain it didn’t exist right your story has to be real and it may not have
story has to be real and it may not have
story has to be real and it may not have a positive outcome yet Yeah right like I
a positive outcome yet Yeah right like I
a positive outcome yet Yeah right like I haven’t figured it out yet this is what
haven’t figured it out yet this is what
haven’t figured it out yet this is what this is a journey that i’m on i’m trying
this is a journey that i’m on i’m trying
this is a journey that i’m on i’m trying to figure it out that maybe that’s why
to figure it out that maybe that’s why
to figure it out that maybe that’s why you have your podcasting you’re you’re
you have your podcasting you’re you’re
you have your podcasting you’re you’re inviting these guests on because you
inviting these guests on because you
inviting these guests on because you want to talk about fear because you’re
want to talk about fear because you’re
want to talk about fear because you’re afraid of everything and it’s hurt you
afraid of everything and it’s hurt you
afraid of everything and it’s hurt you and you can tell why fear is hurt you in
and you can tell why fear is hurt you in
and you can tell why fear is hurt you in the past and it still hurts you today
the past and it still hurts you today
the past and it still hurts you today and i don’t know how to get out of this
and i don’t know how to get out of this
and i don’t know how to get out of this zone of fear so I started this podcast
zone of fear so I started this podcast
zone of fear so I started this podcast interview people about how they get over
interview people about how they get over
interview people about how they get over their fear right like you may not have
their fear right like you may not have
their fear right like you may not have the answer yet and don’t feel like that
the answer yet and don’t feel like that
the answer yet and don’t feel like that means you don’t have a story just
means you don’t have a story just
means you don’t have a story just because you haven’t solved it and you
because you haven’t solved it and you
because you haven’t solved it and you don’t have a positive outcome doesn’t
don’t have a positive outcome doesn’t
don’t have a positive outcome doesn’t mean you have a story that isn’t
mean you have a story that isn’t
mean you have a story that isn’t valuable and helpful people
valuable and helpful people
valuable and helpful people understanding where you’re at yeah um
understanding where you’re at yeah um
understanding where you’re at yeah um Joshua is writing about how to get
Joshua is writing about how to get
Joshua is writing about how to get people to understand his story how do
people to understand his story how do
people to understand his story how do you get people to understand your story
um yeah I mean a lot of what we talked
um yeah I mean a lot of what we talked about earlier of practicing and and
about earlier of practicing and and
about earlier of practicing and and refining and all of those kind of tips
refining and all of those kind of tips
refining and all of those kind of tips helped bring clarity to other people on
helped bring clarity to other people on
helped bring clarity to other people on your story um talent in doses you know
your story um talent in doses you know
your story um talent in doses you know here’s a here’s part one here’s a part 2
here’s a here’s part one here’s a part 2
here’s a here’s part one here’s a part 2 here’s the part 3 that could be helpful
here’s the part 3 that could be helpful
here’s the part 3 that could be helpful for people to kind of understand the
for people to kind of understand the
for people to kind of understand the full journey you went through and let’s
full journey you went through and let’s
full journey you went through and let’s say like you know back to Evans example
say like you know back to Evans example
say like you know back to Evans example of his story being eight minutes long
of his story being eight minutes long
of his story being eight minutes long maybe your story is let’s see what’s 8
maybe your story is let’s see what’s 8
maybe your story is let’s see what’s 8 times 3 24 maybe that’s 24 minutes long
times 3 24 maybe that’s 24 minutes long
times 3 24 maybe that’s 24 minutes long and you break it up into three eight
and you break it up into three eight
and you break it up into three eight minute segments so that people kind of
minute segments so that people kind of
minute segments so that people kind of can
can
can digest it at a more reasonable pace
digest it at a more reasonable pace
digest it at a more reasonable pace rather than having to sit and watch you
rather than having to sit and watch you
rather than having to sit and watch you know a 30 minute video to kind of get it
know a 30 minute video to kind of get it
know a 30 minute video to kind of get it all so you know that’s that’s one
all so you know that’s that’s one
all so you know that’s that’s one tective one tactic um you know also
tective one tactic um you know also
tective one tactic um you know also being aware of who your audience is and
being aware of who your audience is and
being aware of who your audience is and speaking the language that they would
speaking the language that they would
speaking the language that they would understand and that’s not you know
understand and that’s not you know
understand and that’s not you know dialect specific it’s just you know
dialect specific it’s just you know
dialect specific it’s just you know certain people use certain terminology
certain people use certain terminology
certain people use certain terminology to refer to certain things and and
to refer to certain things and and
to refer to certain things and and making sure that your story is
making sure that your story is
making sure that your story is resonating with your audience will help
resonating with your audience will help
resonating with your audience will help them understand it as well it’s kind of
them understand it as well it’s kind of
them understand it as well it’s kind of my take we get you getting some feedback
my take we get you getting some feedback
my take we get you getting some feedback here I’m honored to have met Mike here
here I’m honored to have met Mike here
here I’m honored to have met Mike here great advice from him so tearing it up
great advice from him so tearing it up
great advice from him so tearing it up mike has turned it up um I got I got
mike has turned it up um I got I got
mike has turned it up um I got I got asked this question on youtube earlier
asked this question on youtube earlier
asked this question on youtube earlier today I was in the comments responding
today I was in the comments responding
today I was in the comments responding somebody he was asking uh is it okay if
somebody he was asking uh is it okay if
somebody he was asking uh is it okay if somebody outside my target market does
somebody outside my target market does
somebody outside my target market does not understand my story and I think you
not understand my story and I think you
not understand my story and I think you know you’re telling your story obviously
know you’re telling your story obviously
know you’re telling your story obviously for your market for the people who you
for your market for the people who you
for your market for the people who you are trying to influence and there may be
are trying to influence and there may be
are trying to influence and there may be some terminology in there that somebody
some terminology in there that somebody
some terminology in there that somebody outside may not understand you know if
outside may not understand you know if
outside may not understand you know if if Mike is telling his door and he’s
if Mike is telling his door and he’s
if Mike is telling his door and he’s talking about Photoshop and other tools
talking about Photoshop and other tools
talking about Photoshop and other tools and you know things that a non designer
and you know things that a non designer
and you know things that a non designer may not understand you know maybe that’s
may not understand you know maybe that’s
may not understand you know maybe that’s part of it and that’s definitely
part of it and that’s definitely
part of it and that’s definitely designed for a specific niche but what
designed for a specific niche but what
designed for a specific niche but what has to be included in there is the
has to be included in there is the
has to be included in there is the emotional journey which should be part
emotional journey which should be part
emotional journey which should be part of any story which I should be able to
of any story which I should be able to
of any story which I should be able to understand Mike story coming from a you
understand Mike story coming from a you
understand Mike story coming from a you know if he’s doing graphic design oh
know if he’s doing graphic design oh
know if he’s doing graphic design oh this is another you know Jill who’s an
this is another you know Jill who’s an
this is another you know Jill who’s an archer or you know Jimbo the sumo
archer or you know Jimbo the sumo
archer or you know Jimbo the sumo wrestler or whatever right like yes and
wrestler or whatever right like yes and
wrestler or whatever right like yes and maybe thanks something specific to that
maybe thanks something specific to that
maybe thanks something specific to that industry but on a whole that the story
industry but on a whole that the story
industry but on a whole that the story should tell me your emotional journey
should tell me your emotional journey
should tell me your emotional journey where if I go into a movie theater and I
where if I go into a movie theater and I
where if I go into a movie theater and I watch five different movies that all
watch five different movies that all
watch five different movies that all have the same hero’s journey you know
have the same hero’s journey you know
have the same hero’s journey you know the ones that get so technical about
the ones that get so technical about
the ones that get so technical about what that character is all about I’m not
what that character is all about I’m not
what that character is all about I’m not going to connect with as much as a
going to connect with as much as a
going to connect with as much as a people who you see overcoming obstacles
people who you see overcoming obstacles
people who you see overcoming obstacles and then reaching triumphs and their
and then reaching triumphs and their
and then reaching triumphs and their journey that they went on and the
journey that they went on and the
journey that they went on and the beating on the craft and the hard work
beating on the craft and the hard work
beating on the craft and the hard work whether he’s drumming and practicing her
whether he’s drumming and practicing her
whether he’s drumming and practicing her in the weight room and like practicing
in the weight room and like practicing
in the weight room and like practicing like crazy or whatever
like crazy or whatever
like crazy or whatever is like you can relate to it somehow
is like you can relate to it somehow
is like you can relate to it somehow right I understand your story when I can
right I understand your story when I can
right I understand your story when I can relate to it somehow into something in
relate to it somehow into something in
relate to it somehow into something in my life something that I’m trying to do
my life something that I’m trying to do
my life something that I’m trying to do or have done or my friend is going
or have done or my friend is going
or have done or my friend is going through if I can’t connect it somehow to
through if I can’t connect it somehow to
through if I can’t connect it somehow to my life and I’m losing interest ASAP so
my life and I’m losing interest ASAP so
my life and I’m losing interest ASAP so that’s a challenge yes it might be some
that’s a challenge yes it might be some
that’s a challenge yes it might be some specific things to your inner street but
specific things to your inner street but
specific things to your inner street but on the whole it should be something that
on the whole it should be something that
on the whole it should be something that anybody can look at and find some way to
anybody can look at and find some way to
anybody can look at and find some way to tie it to their life yeah and why are we
tie it to their life yeah and why are we
tie it to their life yeah and why are we talking there I thought if it’s if it’s
talking there I thought if it’s if it’s
talking there I thought if it’s if it’s really important that a certain under
really important that a certain under
really important that a certain under individual understand your story and you
individual understand your story and you
individual understand your story and you don’t feel like they’re getting it use
don’t feel like they’re getting it use
don’t feel like they’re getting it use whatever other tools you have available
whatever other tools you have available
whatever other tools you have available to you so if that’s visuals use visuals
to you so if that’s visuals use visuals
to you so if that’s visuals use visuals if that’s a diagram use a diagram it’s
if that’s a diagram use a diagram it’s
if that’s a diagram use a diagram it’s video use video if it’s words these
video use video if it’s words these
video use video if it’s words these words like any of those tools that we
words like any of those tools that we
words like any of those tools that we now have easily available at our
now have easily available at our
now have easily available at our fingertips let’s use them all to make
fingertips let’s use them all to make
fingertips let’s use them all to make sure that we can convey that the highest
sure that we can convey that the highest
sure that we can convey that the highest level understanding yeah and I might
level understanding yeah and I might
level understanding yeah and I might even reverse that to figure out what
even reverse that to figure out what
even reverse that to figure out what you’re best at yeah like I am best at
you’re best at yeah like I am best at
you’re best at yeah like I am best at visual I’m a visual learner I would like
visual I’m a visual learner I would like
visual I’m a visual learner I would like if somebody I would have a hard time on
if somebody I would have a hard time on
if somebody I would have a hard time on your side where I’m just reading you the
your side where I’m just reading you the
your side where I’m just reading you the question cuz i might just hear it I
question cuz i might just hear it I
question cuz i might just hear it I don’t process it as much as if I can see
don’t process it as much as if I can see
don’t process it as much as if I can see it so this is why I feel to the good but
it so this is why I feel to the good but
it so this is why I feel to the good but so like you need to default to the way
so like you need to default to the way
so like you need to default to the way of communicating that you can be best at
of communicating that you can be best at
of communicating that you can be best at two right unless it’s some really rare
two right unless it’s some really rare
two right unless it’s some really rare situation where you know your customers
situation where you know your customers
situation where you know your customers all want to only be written to and
all want to only be written to and
all want to only be written to and nobody’s on video you know I think this
nobody’s on video you know I think this
nobody’s on video you know I think this is a big enough market in any of the
is a big enough market in any of the
is a big enough market in any of the spots right I could if I’m trying to
spots right I could if I’m trying to
spots right I could if I’m trying to help entrepreneurs I could have done it
help entrepreneurs I could have done it
help entrepreneurs I could have done it through block like you know if Mike
through block like you know if Mike
through block like you know if Mike loves to write maybe his ways to do it
loves to write maybe his ways to do it
loves to write maybe his ways to do it through a blog if I love to you know do
through a blog if I love to you know do
through a blog if I love to you know do interviewed maybe I do it through a
interviewed maybe I do it through a
interviewed maybe I do it through a podcast or maybe I do it through a
podcast or maybe I do it through a
podcast or maybe I do it through a youtube channel or whatever it is like
youtube channel or whatever it is like
youtube channel or whatever it is like figure out what you like best or what
figure out what you like best or what
figure out what you like best or what you want to learn and chances are that’s
you want to learn and chances are that’s
you want to learn and chances are that’s going to be the best evolution of your
going to be the best evolution of your
going to be the best evolution of your storytelling and you know hopefully your
storytelling and you know hopefully your
storytelling and you know hopefully your audience is there I think there’s enough
audience is there I think there’s enough
audience is there I think there’s enough of an audience in each section that if
of an audience in each section that if
of an audience in each section that if you tried to force me to do something
you tried to force me to do something
you tried to force me to do something like I don’t want to do a pod I had a
like I don’t want to do a pod I had a
like I don’t want to do a pod I had a radio show I didn’t like the radio show
radio show I didn’t like the radio show
radio show I didn’t like the radio show as much but I wanted something more
as much but I wanted something more
as much but I wanted something more visual you forced me to do a radio show
visual you forced me to do a radio show
visual you forced me to do a radio show do a good job at it but it wouldn’t be
do a good job at it but it wouldn’t be
do a good job at it but it wouldn’t be as good as I do on my youtube channel
as good as I do on my youtube channel
as good as I do on my youtube channel and so having a self-awareness to know
and so having a self-awareness to know
and so having a self-awareness to know what mediums to put your story into and
what mediums to put your story into and
what mediums to put your story into and how to do it could be super helpful for
how to do it could be super helpful for
how to do it could be super helpful for you to be a better and more effective
you to be a better and more effective
you to be a better and more effective storyteller um sure ice is right in to
storyteller um sure ice is right in to
storyteller um sure ice is right in to ask about how do you tell a story on
ask about how do you tell a story on
ask about how do you tell a story on some of the non-traditional things like
some of the non-traditional things like
some of the non-traditional things like a sales page or advice tutorial video
a sales page or advice tutorial video
a sales page or advice tutorial video infographic pieces of content that at
infographic pieces of content that at
infographic pieces of content that at first glance don’t seem to lend
first glance don’t seem to lend
first glance don’t seem to lend themselves the storytelling so it’s a
themselves the storytelling so it’s a
themselves the storytelling so it’s a good point like on somebody’s a bell
good point like on somebody’s a bell
good point like on somebody’s a bell page you expect the story but on an
page you expect the story but on an
page you expect the story but on an infographic talking about email
infographic talking about email
infographic talking about email marketing you know how do we then inject
marketing you know how do we then inject
marketing you know how do we then inject storytelling into that or should we yeah
storytelling into that or should we yeah
storytelling into that or should we yeah I think it’s possible i think it’s
I think it’s possible i think it’s
I think it’s possible i think it’s powerful if you can figure out how to do
powerful if you can figure out how to do
powerful if you can figure out how to do it you know on a sales page is there
it you know on a sales page is there
it you know on a sales page is there some sort of story that you can lead
some sort of story that you can lead
some sort of story that you can lead with to get someone interested in you
with to get someone interested in you
with to get someone interested in you know let’s just say we have a course
know let’s just say we have a course
know let’s just say we have a course what to write in your emails so what do
what to write in your emails so what do
what to write in your emails so what do you say how do you tell a story about
you say how do you tell a story about
you say how do you tell a story about what to write in your emails well maybe
what to write in your emails well maybe
what to write in your emails well maybe tell a story about someone that had a
tell a story about someone that had a
tell a story about someone that had a hard time writing in their emails and
hard time writing in their emails and
hard time writing in their emails and because of that they use this course and
because of that they use this course and
because of that they use this course and can then do better so you know i think
can then do better so you know i think
can then do better so you know i think that there’s opportunities to surround
that there’s opportunities to surround
that there’s opportunities to surround the main content of like what we’re
the main content of like what we’re
the main content of like what we’re trying to communicate with story to draw
trying to communicate with story to draw
trying to communicate with story to draw someone in you know famous speakers do
someone in you know famous speakers do
someone in you know famous speakers do that preachers do that all the time they
that preachers do that all the time they
that preachers do that all the time they tell a story first to draw you in and
tell a story first to draw you in and
tell a story first to draw you in and then they get into the meat of the
then they get into the meat of the
then they get into the meat of the content which you know you know is the
content which you know you know is the
content which you know you know is the kind of like the middle of the story and
kind of like the middle of the story and
kind of like the middle of the story and then like the end they wrap it back up
then like the end they wrap it back up
then like the end they wrap it back up and they probably tie it back to where
and they probably tie it back to where
and they probably tie it back to where they started so you know I think there’s
they started so you know I think there’s
they started so you know I think there’s this this formula where you can start
this this formula where you can start
this this formula where you can start meet finish to wrap it back up so uh but
meet finish to wrap it back up so uh but
meet finish to wrap it back up so uh but I mean like infographics it’s difficult
I mean like infographics it’s difficult
I mean like infographics it’s difficult but if you if you can add context to the
but if you if you can add context to the
but if you if you can add context to the infographic maybe you can tell a story
infographic maybe you can tell a story
infographic maybe you can tell a story of why that infographic is important and
of why that infographic is important and
of why that infographic is important and then that’s just the data visualization
then that’s just the data visualization
then that’s just the data visualization of that portion of the story yeah i
of that portion of the story yeah i
of that portion of the story yeah i agree i mean i agree i think in any in
agree i mean i agree i think in any in
agree i mean i agree i think in any in any time you’re trying to move somebody
any time you’re trying to move somebody
any time you’re trying to move somebody to action a story can help infographic
to action a story can help infographic
to action a story can help infographic is another way to be able to do it
is another way to be able to do it
is another way to be able to do it as the YouTube show or email newsletter
as the YouTube show or email newsletter
as the YouTube show or email newsletter or whatever it is I think that two ways
or whatever it is I think that two ways
or whatever it is I think that two ways to do it could be one through a persona
to do it could be one through a persona
to do it could be one through a persona right in markings on creeks these
right in markings on creeks these
right in markings on creeks these personas so okay we’re going to have you
personas so okay we’re going to have you
personas so okay we’re going to have you know a weber we’re going to try to
know a weber we’re going to try to
know a weber we’re going to try to target musicians you know musicians are
target musicians you know musicians are
target musicians you know musicians are entrepreneurs to they need to have
entrepreneurs to they need to have
entrepreneurs to they need to have newsletters they need to tell their
newsletters they need to tell their
newsletters they need to tell their audience about what you know where
audience about what you know where
audience about what you know where they’re going to be performing so they
they’re going to be performing so they
they’re going to be performing so they could create a musician persona and on
could create a musician persona and on
could create a musician persona and on that page everything speaks to me as a
that page everything speaks to me as a
that page everything speaks to me as a musician and it could guide me along the
musician and it could guide me along the
musician and it could guide me along the path of Johnny the musician and
path of Johnny the musician and
path of Johnny the musician and everything that he has to go through and
everything that he has to go through and
everything that he has to go through and how that I can apply to a newsletter um
how that I can apply to a newsletter um
how that I can apply to a newsletter um the other side of it could be case
the other side of it could be case
the other side of it could be case studies and instead of reading this
studies and instead of reading this
studies and instead of reading this boring long huge case study how do you
boring long huge case study how do you
boring long huge case study how do you represent that data more visually and so
represent that data more visually and so
represent that data more visually and so a weber is putting out infographic on
a weber is putting out infographic on
a weber is putting out infographic on the 10 things you need to know how to
the 10 things you need to know how to
the 10 things you need to know how to create a great newsletter you know one
create a great newsletter you know one
create a great newsletter you know one right a great headline right great like
right a great headline right great like
right a great headline right great like so many info graphics suck because they
so many info graphics suck because they
so many info graphics suck because they don’t have extra context yeah which is
don’t have extra context yeah which is
don’t have extra context yeah which is where the storytelling comes in so if
where the storytelling comes in so if
where the storytelling comes in so if you told me that okay write a great
you told me that okay write a great
you told me that okay write a great headline awesome but then you know show
headline awesome but then you know show
headline awesome but then you know show me a good one versus a bad one and how
me a good one versus a bad one and how
me a good one versus a bad one and how that impacted reynolds drum shop because
that impacted reynolds drum shop because
that impacted reynolds drum shop because you change it from this to this and i
you change it from this to this and i
you change it from this to this and i had a 35-percent decreasing this open
had a 35-percent decreasing this open
had a 35-percent decreasing this open rates like now you’re giving me more
rates like now you’re giving me more
rates like now you’re giving me more contacts through that story about
contacts through that story about
contacts through that story about Grendel’s drum shop we’re so I mean I
Grendel’s drum shop we’re so I mean I
Grendel’s drum shop we’re so I mean I mean Mike you got to see this too so
mean Mike you got to see this too so
mean Mike you got to see this too so many the infographics are so is so easy
many the infographics are so is so easy
many the infographics are so is so easy to create them now yeah that most of
to create them now yeah that most of
to create them now yeah that most of them suck yeah and so by added extra
them suck yeah and so by added extra
them suck yeah and so by added extra context you can do a much better job
yeah I cringe now when people say the
yeah I cringe now when people say the word infographic just because I’ve seen
word infographic just because I’ve seen
word infographic just because I’ve seen so many bad ones and I’ve created bad
so many bad ones and I’ve created bad
so many bad ones and I’ve created bad ones myself real to make it super
ones myself real to make it super
ones myself real to make it super valuable um yeah so infographics are a
valuable um yeah so infographics are a
valuable um yeah so infographics are a hard a hard hard thing to crack um Rishi
hard a hard hard thing to crack um Rishi
hard a hard hard thing to crack um Rishi is asking Evan and Mike what are a few
is asking Evan and Mike what are a few
is asking Evan and Mike what are a few examples of other people’s stories that
examples of other people’s stories that
examples of other people’s stories that impact it and motivated you to
impact it and motivated you to
impact it and motivated you to I something um so uh I’m not I can’t
I something um so uh I’m not I can’t
I something um so uh I’m not I can’t think of something immediately for
think of something immediately for
think of something immediately for myself but going back to that customer
myself but going back to that customer
myself but going back to that customer interview yet we did yesterday with Jill
interview yet we did yesterday with Jill
interview yet we did yesterday with Jill the runner she told a personal story in
the runner she told a personal story in
the runner she told a personal story in one of her emails and someone that was
one of her emails and someone that was
one of her emails and someone that was on her her list had been reading for a
on her her list had been reading for a
on her her list had been reading for a while and that story was the final kind
while and that story was the final kind
while and that story was the final kind of the final piece that convinced her I
of the final piece that convinced her I
of the final piece that convinced her I need to sign up for a year-long coaching
need to sign up for a year-long coaching
need to sign up for a year-long coaching program with jill and so uh was it that
program with jill and so uh was it that
program with jill and so uh was it that one story that did the trick i don’t
one story that did the trick i don’t
one story that did the trick i don’t think so i think it was the the
think so i think it was the the
think so i think it was the the relationship that Jill that Joe built
relationship that Jill that Joe built
relationship that Jill that Joe built with her email list over time and then
with her email list over time and then
with her email list over time and then one day she told the right story to the
one day she told the right story to the
one day she told the right story to the right person and they made a connection
right person and they made a connection
right person and they made a connection and that led to a sale so um yeah that
and that led to a sale so um yeah that
and that led to a sale so um yeah that that’s the story that came to mind for
that’s the story that came to mind for
that’s the story that came to mind for me um I had the luxury of an extra
me um I had the luxury of an extra
me um I had the luxury of an extra minute you to think about it as my
minute you to think about it as my
minute you to think about it as my cuisine uh one thing i bought recently
cuisine uh one thing i bought recently
cuisine uh one thing i bought recently was i bought the headspace meditation
was i bought the headspace meditation
was i bought the headspace meditation app now I’ve never been a great
app now I’ve never been a great
app now I’ve never been a great meditator I want to say for like five
meditator I want to say for like five
meditator I want to say for like five years has been on my radar of like to do
years has been on my radar of like to do
years has been on my radar of like to do and I start and stop and start and stop
and I start and stop and start and stop
and I start and stop and start and stop mostly because I never realized the
mostly because I never realized the
mostly because I never realized the benefits personally like people say they
benefits personally like people say they
benefits personally like people say they get extra clarity and focus and I would
get extra clarity and focus and I would
get extra clarity and focus and I would come out of meditation and just not feel
come out of meditation and just not feel
come out of meditation and just not feel that even when sitting with people
that even when sitting with people
that even when sitting with people comment on guided ones so the
comment on guided ones so the
comment on guided ones so the storytelling part comes in where I was
storytelling part comes in where I was
storytelling part comes in where I was watching Louis house who runs a youtube
watching Louis house who runs a youtube
watching Louis house who runs a youtube channel called school of greatness and a
channel called school of greatness and a
channel called school of greatness and a podcast tube and he had the guy from
podcast tube and he had the guy from
podcast tube and he had the guy from headspace on his show and lewis was
headspace on his show and lewis was
headspace on his show and lewis was talking about how his sword base is the
talking about how his sword base is the
talking about how his sword base is the same as mine how he can never get into
same as mine how he can never get into
same as mine how he can never get into it he’d like try and stop try and stop
it he’d like try and stop try and stop
it he’d like try and stop try and stop so instantly now I’m connected to him
so instantly now I’m connected to him
so instantly now I’m connected to him because I feel like I’m going through
because I feel like I’m going through
because I feel like I’m going through the same thing now i’m curious ok Lewis
the same thing now i’m curious ok Lewis
the same thing now i’m curious ok Lewis like how did you get out of it or did
like how did you get out of it or did
like how did you get out of it or did you did you fail and like gave up on it
you did you fail and like gave up on it
you did you fail and like gave up on it or you tried and kept going and what he
or you tried and kept going and what he
or you tried and kept going and what he said he tried was doing the headspace ab
said he tried was doing the headspace ab
said he tried was doing the headspace ab every night and after that he would go
every night and after that he would go
every night and after that he would go to sleep
to sleep
to sleep which is the opposite of most people
which is the opposite of most people
which is the opposite of most people it’s like I meditate in the morning that
it’s like I meditate in the morning that
it’s like I meditate in the morning that gives me focused on energy and I’m then
gives me focused on energy and I’m then
gives me focused on energy and I’m then ready to go lehren he’s interested I
ready to go lehren he’s interested I
ready to go lehren he’s interested I guess decompress and go to sleep so the
guess decompress and go to sleep so the
guess decompress and go to sleep so the hey that’s a different approach I’m
hey that’s a different approach I’m
hey that’s a different approach I’m gonna try it out and so I download the
gonna try it out and so I download the
gonna try it out and so I download the app and it’s free for 10 days and my
app and it’s free for 10 days and my
app and it’s free for 10 days and my wife and I would would lie down for 10
wife and I would would lie down for 10
wife and I would would lie down for 10 days in a row and listen to the app and
days in a row and listen to the app and
days in a row and listen to the app and fall asleep faster and then we bought
fall asleep faster and then we bought
fall asleep faster and then we bought the app and so I’m paying 15 bucks a
the app and so I’m paying 15 bucks a
the app and so I’m paying 15 bucks a month for the headspace happened at
month for the headspace happened at
month for the headspace happened at night not every night but we try to be
night not every night but we try to be
night not every night but we try to be consistent uh listening to some
consistent uh listening to some
consistent uh listening to some meditation and I’ll just fall asleep and
meditation and I’ll just fall asleep and
meditation and I’ll just fall asleep and so um by connecting to Lewis a story
so um by connecting to Lewis a story
so um by connecting to Lewis a story what he was facing the same challenge
what he was facing the same challenge
what he was facing the same challenge and I was facing my ears perk up because
and I was facing my ears perk up because
and I was facing my ears perk up because I want to hear how he handled it and now
I want to hear how he handled it and now
I want to hear how he handled it and now I’m willing to try and like you know
I’m willing to try and like you know
I’m willing to try and like you know invest my time put my money on the table
invest my time put my money on the table
invest my time put my money on the table to do this thing and a work and a lot of
to do this thing and a work and a lot of
to do this thing and a work and a lot of times it doesn’t work either but the
times it doesn’t work either but the
times it doesn’t work either but the fact that he was going through the same
fact that he was going through the same
fact that he was going through the same thing that I was going through the
thing that I was going through the
thing that I was going through the connectivity there that now we have
connectivity there that now we have
connectivity there that now we have maybe some of you listening like oh I
maybe some of you listening like oh I
maybe some of you listening like oh I try meditation didn’t work for me maybe
try meditation didn’t work for me maybe
try meditation didn’t work for me maybe now you guys go and Mike’s raising his
now you guys go and Mike’s raising his
now you guys go and Mike’s raising his hand there maybe you try follow the sink
hand there maybe you try follow the sink
hand there maybe you try follow the sink to it with head space right like maybe
to it with head space right like maybe
to it with head space right like maybe this is another way to do it um and so I
this is another way to do it um and so I
this is another way to do it um and so I like spent real dollars on that not a
like spent real dollars on that not a
like spent real dollars on that not a lot of dollars but real dollars because
lot of dollars but real dollars because
lot of dollars but real dollars because I heard about it through Lewis’s stored
I heard about it through Lewis’s stored
I heard about it through Lewis’s stored he’s a great job of telling his story
he’s a great job of telling his story
he’s a great job of telling his story yeah it’s cool well we are at time it’s
yeah it’s cool well we are at time it’s
yeah it’s cool well we are at time it’s crazy how quickly it goes uh Mike kind
crazy how quickly it goes uh Mike kind
crazy how quickly it goes uh Mike kind of last thoughts on it and in a shout
of last thoughts on it and in a shout
of last thoughts on it and in a shout out to you know the link that we have
out to you know the link that we have
out to you know the link that we have talking about the the PDF with all the
talking about the the PDF with all the
talking about the the PDF with all the stories down below yeah practice
stories down below yeah practice
stories down below yeah practice practice practice small steps today’s
practice practice small steps today’s
practice practice small steps today’s your day make sure you check out that
your day make sure you check out that
your day make sure you check out that link below because you’ll get a pretty
link below because you’ll get a pretty
link below because you’ll get a pretty pretty valuable worksheet a one approach
pretty valuable worksheet a one approach
pretty valuable worksheet a one approach to how to how to tell story yeah and
to how to how to tell story yeah and
to how to how to tell story yeah and thanks Evan for having me on love it
thanks Evan for having me on love it
thanks Evan for having me on love it thank you guys so much for watching
thank you guys so much for watching
thank you guys so much for watching thank you Mike for spending your time
thank you Mike for spending your time
thank you Mike for spending your time people love you in the comments continue
people love you in the comments continue
people love you in the comments continue to believe everyone one small step every
to believe everyone one small step every
to believe everyone one small step every day and we’ll see you next one
”
Be First to Comment