hi I’m Evan Carmichael and welcome to another video edition of ask Evan in
another video edition of ask Evan in
another video edition of ask Evan in today’s video I’m going to answer
today’s video I’m going to answer
today’s video I’m going to answer questions from one of my readers Jackie
questions from one of my readers Jackie
questions from one of my readers Jackie who’s struggling to make Twitter work
who’s struggling to make Twitter work
who’s struggling to make Twitter work for the business so here’s Jackie’s
for the business so here’s Jackie’s
for the business so here’s Jackie’s question we’ve been trying over and over
question we’ve been trying over and over
question we’ve been trying over and over to make Twitter work for us but it’s
to make Twitter work for us but it’s
to make Twitter work for us but it’s been harder than expected not quite sure
been harder than expected not quite sure
been harder than expected not quite sure what to do next so Jackie I’m a big fan
what to do next so Jackie I’m a big fan
what to do next so Jackie I’m a big fan of Twitter and I’m going to share with
of Twitter and I’m going to share with
of Twitter and I’m going to share with you some of the ways that i use it and
you some of the ways that i use it and
you some of the ways that i use it and hopefully there’s some lessons that you
hopefully there’s some lessons that you
hopefully there’s some lessons that you can use for your business as well so the
can use for your business as well so the
can use for your business as well so the first thing I like to do in twitter is
first thing I like to do in twitter is
first thing I like to do in twitter is follow my customers and as much as
follow my customers and as much as
follow my customers and as much as possibly try to get the twitter IDs of
possibly try to get the twitter IDs of
possibly try to get the twitter IDs of our customers on not everybody will have
our customers on not everybody will have
our customers on not everybody will have a twitter account but if they do ask for
a twitter account but if they do ask for
a twitter account but if they do ask for it and start to follow them and then we
it and start to follow them and then we
it and start to follow them and then we look for ways to get involved in their
look for ways to get involved in their
look for ways to get involved in their lives and be meaningful so for example
lives and be meaningful so for example
lives and be meaningful so for example somebody might post an article that they
somebody might post an article that they
somebody might post an article that they just posted from their blog potentially
just posted from their blog potentially
just posted from their blog potentially that they’re really proud of so we might
that they’re really proud of so we might
that they’re really proud of so we might write back to them and congratulate them
write back to them and congratulate them
write back to them and congratulate them on the great post we also look for ways
on the great post we also look for ways
on the great post we also look for ways to send them stuff wherever possible we
to send them stuff wherever possible we
to send them stuff wherever possible we try to actually send our customers
try to actually send our customers
try to actually send our customers brownies every week so we look for an
brownies every week so we look for an
brownies every week so we look for an opportunity to Twitter so an example one
opportunity to Twitter so an example one
opportunity to Twitter so an example one of our customers posted on twitter that
of our customers posted on twitter that
of our customers posted on twitter that the air conditioning broke down in her
the air conditioning broke down in her
the air conditioning broke down in her office on a really hot day so she was
office on a really hot day so she was
office on a really hot day so she was working from starbucks so we sent her
working from starbucks so we sent her
working from starbucks so we sent her brownies we said we saw your tweet and
brownies we said we saw your tweet and
brownies we said we saw your tweet and we wanted to send you some brownies to
we wanted to send you some brownies to
we wanted to send you some brownies to you don’t give me some sweets for the
you don’t give me some sweets for the
you don’t give me some sweets for the day and she was over the moon excited
day and she was over the moon excited
day and she was over the moon excited you know wasn’t expecting anything like
you know wasn’t expecting anything like
you know wasn’t expecting anything like that and it’s a great way to be able to
that and it’s a great way to be able to
that and it’s a great way to be able to connect with your customers outside of
connect with your customers outside of
connect with your customers outside of your regular business operation so you
your regular business operation so you
your regular business operation so you don’t have to actually send anything to
don’t have to actually send anything to
don’t have to actually send anything to people even just recognizing them and
people even just recognizing them and
people even just recognizing them and commenting on some other tweets helps
commenting on some other tweets helps
commenting on some other tweets helps you build a personal connection with
you build a personal connection with
you build a personal connection with them and the next time they’re
them and the next time they’re
them and the next time they’re interested in buying 100
interested in buying 100
interested in buying 100 services though more likely to come to
services though more likely to come to
services though more likely to come to you and spend more money and refer more
you and spend more money and refer more
you and spend more money and refer more friends and family because they know
friends and family because they know
friends and family because they know when they like you so it’s a great way
when they like you so it’s a great way
when they like you so it’s a great way to start building relationships with
to start building relationships with
to start building relationships with customers so as much as possible you can
customers so as much as possible you can
customers so as much as possible you can try to follow your customers the next
try to follow your customers the next
try to follow your customers the next thing that I’d like to use clear for is
thing that I’d like to use clear for is
thing that I’d like to use clear for is to share content that I find interesting
to share content that I find interesting
to share content that I find interesting and exciting so I read a lot of books
and exciting so I read a lot of books
and exciting so I read a lot of books and blogs and articles and they’ll often
and blogs and articles and they’ll often
and blogs and articles and they’ll often post on my twitter feed information that
post on my twitter feed information that
post on my twitter feed information that I find interesting that’s helped me grow
I find interesting that’s helped me grow
I find interesting that’s helped me grow my business or inspirational quotes from
my business or inspirational quotes from
my business or inspirational quotes from famous entrepreneurs that helped me you
famous entrepreneurs that helped me you
famous entrepreneurs that helped me you know stay motivated want to continue to
know stay motivated want to continue to
know stay motivated want to continue to drive my business forward and that’s all
drive my business forward and that’s all
drive my business forward and that’s all value I’d content that’s not necessarily
value I’d content that’s not necessarily
value I’d content that’s not necessarily promoting anything on my site it’s just
promoting anything on my site it’s just
promoting anything on my site it’s just trying to add value to my readers so
trying to add value to my readers so
trying to add value to my readers so things that I find interesting and then
things that I find interesting and then
things that I find interesting and then people will start to follow you and you
people will start to follow you and you
people will start to follow you and you get known as an expert for whatever Gary
get known as an expert for whatever Gary
get known as an expert for whatever Gary a drink so everything and I post is
a drink so everything and I post is
a drink so everything and I post is usually around entrepreneurship so
usually around entrepreneurship so
usually around entrepreneurship so whatever industry you’re in try to
whatever industry you’re in try to
whatever industry you’re in try to become the expert by posting interesting
become the expert by posting interesting
become the expert by posting interesting and relevant content on your twitter
and relevant content on your twitter
and relevant content on your twitter feed it could be links to content that
feed it could be links to content that
feed it could be links to content that you’ve created but it could also be just
you’ve created but it could also be just
you’ve created but it could also be just other content that you find really
other content that you find really
other content that you find really interesting and you think your readers
interesting and you think your readers
interesting and you think your readers would benefit from let in the last part
would benefit from let in the last part
would benefit from let in the last part is we do have some emotional stuff that
is we do have some emotional stuff that
is we do have some emotional stuff that will put on our twitter feed is a
will put on our twitter feed is a
will put on our twitter feed is a contest we’re promoting or new blog post
contest we’re promoting or new blog post
contest we’re promoting or new blog post we put out that we really want to get
we put out that we really want to get
we put out that we really want to get some attention to and that’s okay to
some attention to and that’s okay to
some attention to and that’s okay to have some promotional content in there
have some promotional content in there
have some promotional content in there you have coupons or contest going on i
you have coupons or contest going on i
you have coupons or contest going on i try to keep the ratio lo so try to add a
try to keep the ratio lo so try to add a
try to keep the ratio lo so try to add a lot of value and try to connect with
lot of value and try to connect with
lot of value and try to connect with your customers as much as possible and
your customers as much as possible and
your customers as much as possible and then every now and then when you have
then every now and then when you have
then every now and then when you have important contracts or promotions that
important contracts or promotions that
important contracts or promotions that really want to get out there you have a
really want to get out there you have a
really want to get out there you have a following if all you’re doing is
following if all you’re doing is
following if all you’re doing is blasting out promo offers people aren’t
blasting out promo offers people aren’t
blasting out promo offers people aren’t really going to follow you and pay
really going to follow you and pay
really going to follow you and pay attention you just kind of screaming ads
attention you just kind of screaming ads
attention you just kind of screaming ads at them so you want to add value build a
at them so you want to add value build a
at them so you want to add value build a relationship and then when you do have
relationship and then when you do have
relationship and then when you do have marketing messages they’re much more
marketing messages they’re much more
marketing messages they’re much more likely to want to pay attention to it
likely to want to pay attention to it
likely to want to pay attention to it and find value in it so I hope that
and find value in it so I hope that
and find value in it so I hope that helps if you have any other specific
helps if you have any other specific
helps if you have any other specific questions let me know it would be happy
questions let me know it would be happy
questions let me know it would be happy to walk you through
to walk you through
to walk you through bit more for anybody who liked the video
bit more for anybody who liked the video
bit more for anybody who liked the video please give it a thumbs up if you do
please give it a thumbs up if you do
please give it a thumbs up if you do I’ll create more just like it and it
I’ll create more just like it and it
I’ll create more just like it and it also love to hear your thoughts and
also love to hear your thoughts and
also love to hear your thoughts and feedback if you want to leave a comment
feedback if you want to leave a comment
feedback if you want to leave a comment below and stay tuned for the next
below and stay tuned for the next
below and stay tuned for the next episode
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